#Customer segmentation software

[commencecorporation]

Drive Retention with Customer Segmentation Software from Commence Corporation

To thrive in a competitive marketplace, businesses must go beyond one-size-fits-all approaches and deliver experiences that truly resonate with individual customers. Segmentation is no longer just a marketing trend—it’s a vital strategy for enhancing customer engagement, improving retention, and driving sales.

Modern businesses generate vast amounts of data, yet few fully leverage it to unlock customer value. By organizing customers into groups based on shared traits such as behavior, location, purchasing history, or preferences, companies can craft more relevant and effective outreach strategies. The result? Smarter campaigns, higher conversion rates, and improved loyalty.

With the right tools, segmentation becomes both simple and powerful. Advanced software solutions allow teams to identify key customer patterns, monitor segment performance, and act on insights in real time. These platforms often feature user-friendly dashboards, customizable filters, and integrations that connect seamlessly with other business systems—making customer understanding part of the daily workflow.

Another major advantage is the ability to prioritize. Instead of spreading resources thin across the entire customer base, businesses can focus on high-value segments that contribute most to revenue. This data-backed approach leads to better ROI on marketing and sales efforts, while also minimizing customer churn.

Furthermore, as personalization becomes the norm, businesses that tailor their messaging and service offerings are more likely to stand out. Segmentation supports this by enabling tailored experiences—from targeted email campaigns to personalized support responses—that speak directly to what customers want and need.

One solution that empowers businesses to achieve this level of strategic precision is the Customer Segmentation Software from Commence Corporation. Designed for ease of use and scalability, it helps organizations of all sizes streamline segmentation processes and gain actionable insights that enhance customer relationships.

In a fast-paced digital landscape, agility is key. Having access to dynamic customer data enables quicker, better decisions. Whether launching a new product, adjusting pricing strategies, or improving service delivery, informed actions lead to measurable results.

Ultimately, the goal is clear: understand customers deeply and respond intelligently. Businesses that embrace segmentation are better positioned to deliver memorable experiences that build long-term value—for both their customers and their brand.

[cohoai]

Micro-Moments Unfolded: How Brands Ride the Spontaneity Wave - Coho AI

Micro-moments emerge when consumers reflexively turn to a device, predominantly a smartphone, as a response to an instantaneous need or curiosity. They aren’t just confined to purchasing decisions. They encapsulate a spectrum of actions: “I want to know,” where a user might be looking up a fact or information; “I want to buy,” which can lead them down a purchasing rabbit hole; “I want to go,” guiding them to seek out locations or experiences; or even “I want to do,” pushing them to explore a new activity or hobby. These moments are fleeting but potent, representing pivotal junctures in the decision-making process. https://www.coho.ai/blog/micro-moments/

[essglobe]

How To Target Your Most Profitable Customers With Retail Business Intelligence

The retail industry is highly competitive, with businesses constantly vying for customer attention and loyalty. To stay ahead of the competition, retailers need to make informed and data-driven decisions. This is where Retail Business Intelligence (BI) comes into play. By harnessing the power of data analysis and advanced analytics, Retail BI enables retailers to identify and target their most profitable customers, optimize marketing strategies, and drive business growth.

[oliviadlima]

Customer Intelligence Platform Market : Global Opportunity Analysis and Industry Forecast, 2023-2032

The global customer intelligence platform market was valued at $2149.36 million in 2022, and is projected to reach $21682.84 million by 2032, growing at a CAGR of 26.3% from 2023 to 2032.

Read More: https://www.alliedmarketresearch.com/customer-intelligence-platform-market-A132326

[mariacallous]

It’s been a week since President Donald Trump imposed massive tariffs on Chinese imports to the United States, but the policies haven’t forced Amazon shoppers in the US to dig deeper into their wallets just yet. Recent data from price tracking websites reviewed by WIRED show little in the way of dramatic price hikes across most product categories on the ecommerce platform.

On Wednesday, the average price of goods on Amazon was higher than the previous 90 days in just nine out of 27 high-level categories monitored by the price-tracking firm Keepa, which says it collects data about billions of different items. The categories showing higher average prices included automotive, arts and crafts, and musical instruments, though the increase in nearly every group was under 1 percent.

Prices were lower in 16 of the categories, including appliances and toys. Most of the drops amounted to less than 0.5 percent on average. Prices on Amazon fluctuate regularly for several reasons, including when sellers offer deals, and information collected by the tracking websites can help illuminate these many shifts.

Amazon CEO Andy Jassy said on CNBC last week that he guessed Trump’s policies would raise costs for sellers on Amazon’s marketplace, which would eventually be passed on to customers in the form of higher prices. That may very well still happen in the near future if the tariffs rates on Chinese imports remain the same or increase for other countries.

But at least for now, ecommerce pricing experts say there are three leading reasons why Amazon sellers are keeping their prices steady: Many still have existing inventory in the US, are fearful about violating Amazon’s pricing rules, and remain inclined to wait out the mercurial president.

“Apart from a few isolated niche segments, we have not observed any significant price increases to date,” says Keepa CEO Julian Johann. “However, this situation may well evolve in the coming weeks and months.”

CamelCamelCamel, another service that provides pricing history for Amazon product listings, says it has also seen prices remain largely unchanged over the last week both for premier items, such as iPads, as well as household staples, including toothpaste and peanut butter.

The data fit with what Dani Nadel, president and chief operating officer of Feedvisor, says she is hearing from some of the thousands of businesses that use the company’s pricing software to manage their listings on Amazon and Walmart. “Many are taking a wait-and-see approach and don’t want to act rashly,” she says, noting that some stocked up on inventory earlier this year in anticipation of the trade war.

About 40 percent of the items consumers buy on Amazon are sold by the ecommerce giant itself. Independent merchants sell and price everything else—often with the help of software that can automatically adjust the prices consumers see. When multiple sellers offer the same item, those with the lowest price are more likely to be featured by Amazon and ultimately win the sale. Estimates suggest that over half of Amazon merchants are based in China, so a vast selection of goods on the platform may be vulnerable to Trump’s tariffs.

Fair Pricing Concerns

Amazon merchants that don’t have a stockpile of goods sitting in US warehouses are in a more difficult position to absorb the impacts of Trump’s tariffs. Importing a new batch of inventory from China is going to cost significantly more, but immediately passing on the expense to shoppers could trigger alarms at Amazon.

Nadel says Amazon’s “fair pricing” rules penalize merchants, including by potentially removing their listings, if they abruptly and dramatically hike up the price of their products. The exact thresholds that can lead to a listing being removed aren’t publicly disclosed, she says, so sellers often engage in “a tenuous dance” of gradual bumps. Experts say the policy has continued to be enforced in recent days. Will Amazon eventually relax enforcement in this volatile market? “I don’t think they know yet,” Nadel says.

Amazon declined to comment about the policy and how tariffs have generally affected prices.

So far, the small group of Feedvisor users that have begun accounting for the tariffs have been moving cautiously, according to Nadel. Feedvisor’s technology helps businesses dynamically adjust prices based on competing offers. But merchants can set a minimum to avoid matching outrageously low prices that would eat too far into their profit margins.

Some sellers in categories such as toys have raised their minimum prices by 5 to 10 percent this month to ensure they can recoup tariff-related costs, Nadel says. But higher minimums generally don’t affect shoppers unless prices were already about as low as sellers could bear.

Nadel says merchants also are continuing to insert “inflation-friendly” language in their product descriptions and advertising—think phrases like “affordable luxury” and “highest quality for the fairest price”—in an effort to resonate with ever price-conscious consumers.

Across the internet, some companies have reportedly enacted aggressive measures in response to Trump’s trade policies, such as adding a clearly labeled tariff surcharge at checkout. Chinese ecommerce giants Temu and Shein warned customers this week that they plan to start adjusting prices on April 25 and encouraged consumers to buy items now while better deals are still available.

In one Facebook group for Amazon sellers viewed by WIRED, merchants have been discussing strategies they can use to avoid tariffs or recoup the cost of them. Some also wrote that they have been surprised by unusual dips and spikes in sales during this period of volatility.

Fahim Sheikh, CEO and cofounder of pricing and advertising software company Trellis, says the tariffs are posing an existential risk to some of his Amazon seller clients, who are considering going out of business. “By the time they pay their suppliers, the money they are making is thin—10 percent to 15 percent for some of these guys,” he says. “Now, tack on these additional tariffs, there’s nothing really left for them.” Sheikh is bracing for not only higher prices on Amazon if the tariffs aren’t rolled back, but also less product selection.

Marty Mc Cay, vice president and manager at pricing tool developer Repricer, estimates that a quarter of its clients have made adjustments to their sales strategies this month. That includes raising minimum prices or halting the sale of products that no longer make financial sense. But the overall activity on Repricer’s platform has remained stable at 5 billion price adjustments per week, further suggesting that the tariffs to date haven’t triggered absolute chaos for consumers.

[cocoa-rococo]

miscellaneous things i think could be good (or just funny) in a modern freakazoid reboot

dexter has a small friend group he plays dnd and other games with (because help him, this boy needs some legitimate friends)

more of dexter and freakazoid interacting with each other, being able to see how their internal communication works. bonus if freak can just. pop up on dexter's computer or phone to chat with him

a new villain or plot device based on generative ai, messing with freakazoid's sense of what's true and false (possibly deadpan? the early villain in the s1 finale?)

an episode on just how exactly to do a freakazoid reboot. freak himself is in the studio trying to find the best pitch to turn into a show, and even in the writing room, telling people that no, actually, he'd never say that, have you even SEEN the original show --

a whole episode's running joke of being sponsored by an mmorpg (with 20% off if the viewer uses the code RPGFREAK20XX). freak goes after the game's creators near the episode's end when he gets sick of the interruptions

valerie returns with a bit of a larger role, being steph's friend and possibly becoming the previously cut-from-production witch girl (because we need more women in this show)

short joke of freakazoid stopping a fight to tell someone who's playing a video loudly without headphones to stop it, it is DRIVING him UP the WALL. GEEZ

fanboy makes a return, and introduces his little sister: a freakazoid fan who's a little too into him and her favorite fandom ships. freak wants nothing to do with her, her brother, and her "intense interest with cargo and freighters"

cobra queen has an online shop where she makes snake-themed jewelry and does makeup tutorials. freakazoid is happy to support small businesses. he is not happy when she still uses her massive pet serpents to break into stores to steal things

gutierrez, with the internet taking off, also deals in developing software at apex. the new social media app they make leeches info from others to sell, but its main use is to find, tag, and track freakazoid wherever he goes

one of the villain's plans involve those fridges that come with a touchscreen and built-in wifi. imagine their surprise when freak is able to zap inside. he's on one of the shelves eating food and asking for condiments

an episode where lobe's scheme is based on one of those viral, seemingly silly mobile games everyone plays (flappy bird, candy crush, cookie clicker, etc). even the show's staff are taken with it. the narrator interrupts the program at one point to mention that he will no longer be announcing things because he's too busy playing the game himself

freakazoid learns about vr being a thing, and becomes a cryptid by popping into random games and streams. there's a whole short done like a found footage film or documentary based on people's attempt to find him

freak does a parody of youtuber apology videos for a segment, saying sorry to the viewer. by the end, it's clear he's badly reading off a script, and admits he doesn't even know what he's apologizing for

cave guy's plan for an episode being intimidating various scholars, professors, and newspapers to hide articles and research behind a paywall (which goes directly to him, of course). freak learns about it because dexter needs to write a paper for class, and needs to race against the clock to get his sources unlocked before its due

a short based on dexter trying his hand at streaming games. he ends up temporarily famous for his really well-done "custom freakazoid vtuber model" (it's just freak himself)

a short based on longhorn trying to get into nashville by becoming a music influencer. he does not get far

you-know-who has happily settled into his role as an internet creepypasta. there's an episode where freakazoid needs to follow a string of disappearances, linked with a recent internet "challenge" and posts trailing off after saying candlejack, which is harder than it s --

[sngl-led-auto-lights]

Why are headlights so expensive for cars?

The high cost of modern car headlights is driven by a convergence of advanced technology, complex design, stringent regulations, and market factors. Here's a breakdown of the key reasons:

​​Advanced Technology & Complexity:​​

​​LED/Laser/Matrix Systems:​​ Modern headlights use multi-element LED arrays, adaptive projectors, laser elements (on high-end models), or matrix/pixel technology that individually dims segments of the beam. This requires sophisticated control units, sensors, and wiring.

​​Adaptive Functionality:​​ Features like auto-leveling, cornering beams, glare-free high beams, and dynamic light projections require motors, cameras, complex software, and extra wiring harnesses.

​​Integrated Components:​​ Headlights now house DRLs (Daytime Running Lights), turn signals, position lights, and often front-facing sensors (radar/camera for ADAS) all in one sealed unit, driving up complexity.

​​Precision Engineering & Materials:​​

​​Optical Precision:​​ Lenses and reflectors are molded with extreme precision to meet strict beam pattern regulations and avoid glare. Molds for these optics are incredibly expensive to design and manufacture.

​​Materials:​​ High-performance polycarbonate lenses resist yellowing and cracking, while complex aluminum or magnesium heat sinks efficiently dissipate heat from powerful LEDs/Lasers. Seals must be perfect to prevent moisture and corrosion. Internal reflectors use specialized coatings.

​​Durability Requirements:​​ Headlights must withstand extreme temperatures, UV radiation, road debris impacts, vibrations, and chemical exposure (car washes, road salt) for the vehicle's lifespan. This requires high-grade materials and construction.

​​Regulation & Testing Overhead:​​

​​Global Standards:​​ Headlights must comply with strict global regulations (SAE, ECE, etc.) regarding beam pattern, intensity, cutoff sharpness, and aiming. Developing, testing, and certifying each headlight design for different markets adds significant cost.

​​Complex Testing:​​ Extensive lab and road testing is required to ensure compliance, durability, and performance in all conditions, adding R&D costs.

​​Design and Manufacturing Integration:​​

​​Styling Demands:​​ Headlights are critical styling elements. Aggressive shapes, intricate lighting signatures ("light jewelry"), and seamless integration with body panels require complex, unique housings for each model.

​​Custom Manufacturing:​​ Headlights are model-specific (often even trim-level specific). Low-volume production runs compared to simple bulbs mean costs aren't spread over millions of identical units. Assembly involves delicate electronics and precise calibration.

​​Module Design:​​ Modern headlights are typically sold as sealed assemblies ("modules"). If anything fails inside (LED chip, driver, ballast, motor, wiring), you often have to replace the entire 800+ unit, not a 10 bulb.

​​Supply Chain & Market Factors:​​

​​OEM vs. Aftermarket:​​ Dealers charge high prices for genuine OEM parts, covering their overhead and profit margins. While quality aftermarket options exist (often significantly cheaper), OE parts command a premium.

​​Insurance Influence:​​ Since insurance often pays for replacements after collisions (which frequently damage headlights), manufacturers have less pressure to minimize headlight costs compared to components owners pay for directly.

​​Low Price Elasticity:​​ Headlights are essential safety items. Consumers need them to drive legally and safely, reducing the incentive for manufacturers/dealers to compete heavily on price for replacements.

​​Supplier Profit:​​ Tier-1 suppliers (like Valeo, Bosch, Magna, Koito) design and build these complex units and need to recoup their substantial R&D and tooling investments per unit sold to the automaker.

​​Labor Cost (Hidden):​​ Installation is often complex, requiring bumper/fender removal and sometimes electronic calibration/reprogramming. While the part cost is high, labor adds significantly to the total replacement expense perceived by the owner.

​​Comparison to Older Designs:​​

​​Simple Halogen Reflectors:​​ Used cheap bulbs (10-50), simple reflectors, and a basic lens. Easy to manufacture replaceable bulbs. Entire assembly replacement was relatively inexpensive (100-300).

​​HID Projectors:​​ Introduced cost via ballasts and specialized bulbs (50-150 per bulb), but the projectors and housings were less complex than modern LED units. Assemblies cost more than halogens but less than LEDs.

​​Modern LED/Adaptive Units:​​ Represent a quantum leap in technology, integration, and complexity, hence the price jump.

​​In essence:​​ You're paying for ​​high-tech electronics, extreme precision optics, complex software integration, advanced materials built for durability, significant R&D/testing/regulatory costs, custom low-volume manufacturing of a styling-critical safety component, and market dynamics where insurers often foot the bill.​​ It's a far cry from swapping out a simple bulb in a basic reflector housing.

[stuarttechnologybob]

What is the difference between CPQ & RLM?

Revenue Cycle Management Services

In today's fast-moving healthcare and enterprise environments, understanding the difference between CPQ and RLM is essential, especially when these tools impact operations like Revenue Cycle Management. Although both the CPQ and RLM help to optimize processes, they serve very different functions but are aligned toward the business segment.

CPQ – Configure, Price, Quote:

CPQ stands for Configure, Price, Quote. It's a sales tool that helps companies quickly and accurately generate quotes for products or services they are offering. CPQ is a valuable product in industries with complex pricing models or customizable offerings—such as medical equipment, software solutions, or enterprise services.

With CPQ, sales teams can:

Select product features and (configure) as per its requirements

Apply pricing rules and discounts (price) for better product briefing

Generate accurate proposals or quotes (quote) for better outcomes

By automating this process, CPQ reduces errors, speeds up the sales cycle and which eventually boost up the revenue as the ultimate goal, and ensures that pricing is consistent and aligned with company policies and as per its set standards and desired objectives.

RLM – Revenue Lifecycle Management:

On the other hand, revenue Lifecycle Management (RLM) focuses and starves to look at managing and optimizing things at every stage of the revenue process. In healthcare, this is closely tied to Revenue Cycle Management—as a system that oversees the patient billing, insurance claims, payments, and collections. 

RLM looks at the broader picture, including:

Contract management

Billing and invoicing

Revenue recognition or recollection

Renewals and upsells of listings

RLM ensures and seeks that the revenue is tracked, reported, and optimized as per the given concern from when a contract begins until the revenue is fully realized or settled out. In healthcare, it's critical for improving financial health, assuring compliance, and reducing revenue leakage as a protective measure.

Key Differences -

CPQ is sales-focused, helping generate quotes and close deals faster as a better option for the users to roll out.

RLM is revenue-focused, ensuring smooth handling and assessment of all financial processes post-sale and after it gets done.

CPQ comes into play at the beginning of the customer journey, while RLM continues throughout the customer lifecycle as they both work as a part of the set system.

Many advanced providers and professionals experts of Revenue Cycle Management, like Suma Soft, IBM, Cyntexa, and Cignex, offer tailored RLM solutions and Revenue Cycle Management services that integrate with CPQ systems. This creates a seamless flow from quoting to revenue realization, making operations more efficient and profitable.

[hollymindstechnologies]

The difference between facebook ads and google ads.

Facebook ads and Google ads are the most powerful platform for advertising. But both are different in their approach and targeting. Here is the details to help you understand the primary differences. It may help you to choose the right platform for your marketing goals.

Platform type and user intent:

Google ads: it primarily working as a search based platform. It target users who actively search for anything from products, services or information on Google's search engine, YouTube or partner site. Intent usually often high as a users are looking for a solution like- buy running shoes or Best CRM software. Google ads provide display and also video ads.

Facebook ads: it is a social media based platform. It offers interruption based advertisement. Based on the users interest, behaviour and demographics, the ads will show up in their feeds on Facebook and Instagram. If the users aren't searching for anything, so the intent is usually lower, and ads work toward awareness or engagement.

Targetting option:

Google ads: it allows targetting based on keywords, location, devices and also on audience segments. Google ads focus on search intent and keyword relevance.

Facebook ads: the creation of custom audience is possible or lookalike audience for reaching out to similar users. It provide demographic and the interest based targetting, leverage In user data such as age, gender, location, interest, behaviours and live events.

Ad formats:

Google ads: advertisements include search ads that are text ads on search results, display ads that appear in banner format across the website, video ads that Run all across YouTube, shopping ads that appear for product listing and app promotion ads. The ad format depends upon the campaign type.

Facebook ads: there are option for image ads, video ads, carousel ads, stories ads, collection ads etc. They are highly engaging visually, and usually blend in to the social feeds. Facebook ads are more visually dynamic and interactive.

Cost structure:

Google ads: it typically offers ona a CPC(cost per click) or CPM(cost per thousand impression) model. Cost may higher for keywords with heavy competition, especially in finance and also legal services.

Facebook ads: are also charged on CPC,, CPM and CPA basis, but in Facebook ads cost are generally lower. Cost depend upon audience targetting and ad quality.

Audience reach:

Google ads: it covers a wider reach across Google network it also include million of partner sites. Google ads will help for reaching a broad and intent driven audience.

Facebook ads: usually it targets users on Facebook, Instagram and messenger. It also perfect for campaign based on user interests

Analytics and tracking:

Google ads: it's analytic usually more focus on search and conversion. It track matrics such as impression, clicks, conversion, and quality score.

Facebook ads: Facebook ads manager and pixel uses for tracking. And also it provide a deeper social engagement data such as like shares and comments. It offer audience engagement, and conversion.

You can leverage each platforms based on your campaigns goal, budget and audience. These platform helps maximize your digital marketing success.

If you are looking for more strategies it's smart to work with an experienced agency. Hollyminds Technologies is a great choice , we specialize in creating customized digital marketing strategies that are result-driven and tailored to each business’s unique needs. Whether it's SEO, PPC, social media, or content marketing, they can help you get the best ROI from your campaigns.

[commencecorporation]

How Does Advanced Customer Segmentation Help with Maximizing ROI?

Understanding customers better than your competitors is essential to thrive in this competitive landscape. Commence Cloud CRM helps with automation of customer segmentation which enables users to access pre-built segments and create new ones by combining customer data from across your business. This feature with built-in segmentation analytics, allows you to assess the efficacy of your segments and offers strategic insights to maximize ROI.

How Do You Shape Customer Data Into Segments?

Commence Cloud CRM simplifies the customer segmentation process. By following a few easy steps, you can use the customer data to ensure that your competitive advantage targets the right audience.

Product Line Engagement

You can start by analyzing your product line and the engagement levels of leads with associated content. It can segment customers based on product preferences and help you map product features to leads and customers while creating product-focused customer segments. This software enables more targeted marketing and sales strategies.

Customer Satisfaction and Upselling

A satisfied customer base offers enormous opportunities for upselling. You can use Commence CRM’s integrated web forms to understand customer satisfaction and create segments based on their responses. This approach allows your sales team to identify cross-sell and up-sell opportunities quickly which can drive additional revenue from existing customers.

Lead Behavior and Intelligent Lead Scoring

Understanding lead behaviour can help with closing deals. Commence Cloud CRM’s marketing automation and intelligent lead-scoring abilities gather data from every customer interaction. This enables you to act on conversion opportunities when leads move through the sales lifecycle, increasing the likelihood of closing deals.

Customer Lifetime Value

Segmenting customers by calculating their lifetime value can provide your team with the appropriate level of service to specific customer groups. So, the high-value customers receive the attention they deserve, while enhancing customer satisfaction and loyalty.

Sales Funnel Stages

You need to identify which customers are nearing the end of a free trial, in the proposal phase, or in negotiations. Consider segmenting based on their position in the sales funnel so that your team can target efforts again to ensure that there are no opportunities to fall through the cracks to improve conversion rates and sales efficiency.

How Do You Enhance Marketing Automation? 

Customer data is essential for effective marketing automation. Commence CRM integrates the front-office processes into one solution, which allows you to use this data automatically to create segments. These segments are based on the type of marketing collateral and are most effective at driving conversions.

You can use the needs-driven segments and combine them with existing ones to create new marketing segments. This approach groups the customers to solve their business challenges with your product and have the necessary characteristics to close the deal. So your marketing efforts remain targeted and effective.

Conclusion

Commence Cloud CRM’s customer segmentation feature encourages you to transform customer data into strategic insights, maximizing your ROI. By understanding and using customer behaviour, preferences, and value, you can provide personalized experiences that appeal to customers and drive business growth. With customer segmentation software, you can deliver exactly what your customers want, when and how they want it so that you can get a competitive advantage in the market.

[nsimsouthex233]

Digital Marketing Skills to Learn in 2025

Key Digital Marketing Skills to Learn in 2025 to Stay Ahead of Competition The digital marketing landscape in 2025 is rapidly changing, driven by the technological advancements, shifting consumer behavior, and the growing power of artificial intelligence. Competition and career resilience require acquiring expertise in the following digital marketing skills.

Data Analysis and Interpretation

Data is the backbone of modern marketing strategies. The ability to collect, analyze, and make informed decisions based on large sets of data sets great marketers apart. Proficiency in analytical software like Google Analytics and AI-driven tools is critical in measuring campaign performance, optimizing strategies, and making data-driven decisions. Predictive analytics and customer journey mapping are also becoming more critical for trend spotting and personalization of user experience.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

SEO is still a fundamental skill, but the landscape is evolving. The marketer now has to optimize for traditional search engines, voice search, and even social media, as Gen Z increasingly relies on TikTok and YouTube as search tools. Keeping up with algorithm updates, keyword research skills, and technical SEO skills is essential to staying visible and driving organic traffic.

Artificial Intelligence (AI) and Machine Learning (ML)

AI and ML are revolutionizing digital marketing through the power to enable advanced targeting, automation, and personalization. Marketers will need to leverage AI in order to segment audiences, design content, deploy predictive analytics, and build chatbots. Most crucial will be understanding how to balance AI-based automation with human, authentic content.

Content Generation and Storytelling

Content is still king. Marketers must be great at creating great copy, video, and interactive content that is appropriate for various platforms and audiences. Emotionally resonant storytelling and brand affection are more critical than ever, particularly as human-created content trumps AI-created content consistently.

Social Media Strategy and Social Commerce Social media is still the foremost driver of digital engagement. Mastering techniques constructed for specific platforms—such as short-form video, live stream, and influencing with influencers—is critical. How to facilitate direct sales through social commerce, built on combining commerce and social interactions, is an area marketers must master.

Marketing Automation

Efficiency is the most critical in 2025. Marketing automation platforms (e.g., Marketo and HubSpot) enable marketers to automate repetitive tasks, nurture leads, and personalize customer journeys at scale.

UX/UI Design Principles

A seamless user experience and a pleasing design can either make or destroy online campaigns. Having UX/UI basics in your knowledge and collaborating with design teams ensures that marketing campaigns are both effective and engaging.

Ethical Marketing and Privacy Compliance

With data privacy emerging as a pressing issue, marketers must stay updated on laws like GDPR and CCPA. Ethical marketing and openness foster trust and avoid legal issues.

To lead in 2025, digital marketers will have to fuse technical skills, creativity, and flexibility. By acquiring these high-impact capabilities-data analysis, SEO, AI, content development, social strategy, automation, UX/UI, and ethical marketing-you'll be at the edge of the constantly evolving digital space

[aktechworld]

Role of AI and Automation in Modern CRM Software

Modern CRM systems are no longer just about storing contact information. Today, businesses expect their CRM to predict behavior, streamline communication, and drive efficiency — and that’s exactly what AI and automation bring to the table.

Here’s how AI and automation are transforming the CRM landscape:

1. Predictive Lead Scoring

Uses historical customer data to rank leads by conversion probability

Prioritizes outreach efforts based on buying signals

Reduces time spent on low-potential leads

Improves sales team performance and ROI

2. Smart Sales Forecasting

Analyzes trends, seasonality, and deal history to forecast revenue

Updates projections in real-time based on new data

Helps sales managers set realistic targets and resource plans

Supports dynamic pipeline adjustments

3. Automated Customer Support

AI-powered chatbots handle FAQs and common issues 24/7

Sentiment analysis flags negative interactions for human follow-up

Automated ticket routing ensures faster resolution

Reduces support workload and boosts satisfaction

4. Personalized Customer Journeys

Machine learning tailors emails, offers, and messages per user behavior

Automation triggers based on milestones or inactivity

Custom workflows guide users through onboarding, upgrades, or renewals

Improves customer engagement and retention

5. Data Cleanup and Enrichment

AI tools detect duplicate records and outdated info

Automatically update fields from verified external sources

Maintains a clean, high-quality CRM database

Supports better segmentation and targeting

6. Workflow Automation Across Departments

Automates repetitive tasks like task assignments, follow-ups, and alerts

Links CRM actions with ERP, HR, or ticketing systems

Keeps all teams aligned without manual intervention

Custom CRM solutions can integrate automation tailored to your exact process

7. Voice and Natural Language Processing (NLP)

Transcribes sales calls and highlights key insights

Enables voice-driven commands within CRM platforms

Extracts data from emails or chat for automatic entry

Enhances productivity for on-the-go users

[govindhtech]

Motorola Edge 60 Pro Specifications And Availability

Customers may explore their inner and outer worlds more than ever with the Motorola Edge 60 series. Motorola Edge 60 Pro and Edge 60 can handle any profession or passion with their unique design and expressive skills. Motorola's first quad-curved design in this market segment with vibrant colours and textures, the most advanced edge device camera system ever with four pro-grade cameras, industry-leading durability standards, and new Moto Artificial Intelligence features that make daily life smarter, more effective, and more natural make both gadgets exciting.

Comfortable quad-curved design

The Edge 60 series' ultra-thin, continuous quad-curved design is pleasant to grip for long durations. New textured backings and gentle, curved edges give it a patterned look. The Motorola Edge 60 Pro sparkles with Pantone Shadow, Dazzling Blue, and Sparkling Grape. It has leather- and nylon-inspired finishes. From modest to vibrant shades, these trendy picks are conversation makers and suit a range of personalities.

Motorola Edge 60 is worth another look with its canvas- and leather-inspired PANTONE Gibraltar Sea and Shamrock finishes.

Like electronics, these innovative materials are attractive and durable. Both gadgets have top durability standards. MIL-STD-810H certification protects against extreme temperatures, 95% humidity, high altitudes, and 1.5-meter falls, whether rock climbing on vacation or dropping a phone on the way to work. The smartphones also include IP68/IP69 certifications and Corning Gorilla Glass 7i5, giving the finest protection against sand, dust, dirt, high-pressure water, and 1.5 meters of fresh water for 30 minutes.

Pro-grade photography for visual storytelling

Motorola Edge 60 Pro and 60 use technology and software to take great images. Day or night, four professional-grade cameras ensure every close-up or distant view matches consumers' expectations. Because advanced software eliminates guessing, customers can point and shoot for high-quality photographs. The Sony LYTIA 700C sensor in the 50MP main camera system offers brighter photographs in any lighting. Short blur-free intervals are due to OIS and 32x more focussing pixels in omni-directional all-pixel focus. The 50MP ultrawide angle lens lets users capture a huge group of friends, a city skyline, or snow-covered mountains, while the 10MP telephoto lens takes clear, detailed distant shots. Users may view the scene clearly from three times away with the Motorola Edge 60 Pro optical zoom, and fifty times closer with Super Zoom. The telephoto lens assist creates realistic photos that highlight a subject's features and more. Users may use the phone's 50MP front camera to capture impromptu selfies. Moto AI and Photo Enhancement Engine work together to improve quality, reduce noise, and refine details beyond hardware. This displays every image as it appears in real life. These candy bar phones are the only ones to achieve this certification, and their cameras meet Pantone Validated colour and SkinTone Validated requirements. With Ultra-HDR, material may be more bright and colourful. The Motorola Edge 60 Pro's AI-powered features let photographers finish their shots faster while playing with contrasts, themes, and angles: Group Shot automatically blends multiple frames in one second. This ensures everyone wants nice photos. Video quality enhancements include audio, colour, exposure, and clarity.

Moto AI enabled magical interactions

Moto AI is becoming a proactive, observant partner and improves camera experiences and daily duties. The Edge 60 series will include advanced moto AI prompts. Pay closely and remember that consumer input modified these. This information also affected how users used the Moto AI Edge 60 Pro, creating some of the most intriguing experiences. Next Move is a real-time suggestion system that recognises an itinerary or recipe on a user's screen and suggests next steps. They may use Playlist Studio to make a playlist based on the recipe they're seeing, store important information, or use Image Studio to create an image, avatar, wallpaper, or sticker inspired by their next trip. Smart Connect with AI lets users start a multitasking hub, broadcast to a TV, or mirror to a PC or tablet with a voice or text command like “show me this on my TV.”

Films with long battery life

Larger, sharper screens allow people to fully immerse themselves in their passion projects. To enhance content and details, the Edge 60 series has a 6.7" pOLED quad-curved display, Motorola's brightest and most dazzling. The on-screen activity highlights the user's current hobby, whether it's a new TV show or a topic they're researching. Pantone SkinTone Validated display and colours authenticate this information and people with varied skin tones. Users may utilise Dolby Atmos for immersive sound with these visuals. Customers changing activities or places don't worry about finding a power outlet. DXOMARK awarded the Motorola Edge 60 Pro the Gold Label and the highest smartphone battery score for its excellent battery life and charging. With 90W TurboPower charging and a 6000mAh battery, the Motorola Edge 60 Pro charges in six minutes. Additionally, 15W wireless charging provides maximum power and independence (wireless charger supplied separately). In addition, the efficient MediaTek Dimensity 8350 Extreme CPU powers on-device AI, fluid gaming, high-resolution videos, and more. Motorola Edge 60 has no power problems.

Its massive 5200mAh battery and 68W TurboPower rapid charging, which powers the day in eight minutes, enable recording, producing, sharing, binge-watching, and socialising.

Ecologically friendly fashion accessories

Moto Things may be linked to Motorola Edge 60 Pro and Moto Edge 60 to stay informed and complete a wardrobe. Moto buds loop, Motorola's latest earbuds featuring Swarovski crystals and Bose Sound. This set is ideal for those who desire superb sound without sacrificing style or comfort. With fitness assistance, the Moto Watch Fit works with most Android devices. These enhancements allow users to enjoy great music while monitoring their health and daily routines. Motorola Edge 60 Pro Release Worldwide release of the Motorola Edge 60 Pro occurred on April 24, 2025. World-wide availability Along with Europe, Asia, and Oceania, the phone is now available in the UK. It won't be available in the US. India availability India will soon get the Motorola Edge 60 Pro. Motorola India lists it on its website. Flipkart teases an online release. Before April 2025, India's debut date and selling details are expected.

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Identifying Your Target Audience in the BPO Industry

Business Process Outsourcing (BPO) is when companies hire external providers to take care of certain tasks, such as customer service, data entry, and finance-related work. This allows businesses to focus on what they do best, while saving money and benefiting from experts who specialize in these areas.

Countries like the Philippines and India are known for their strong BPO industries because they offer high-quality services at lower prices. Depending on the business's needs, BPO providers offer different types of services. 

For example, a company in the Philippines may focus on customer support, while an Indian BPO might handle data processing or software development.

In short, BPO helps businesses grow, keep their customers happy, and save money by outsourcing tasks to the right experts.

What is Sales?

Sales is simply the act of selling products or services in exchange for money. It's a crucial part of any business because it helps generate income and supports growth. When it comes to BPO (Business Process Outsourcing) services, sales is about convincing companies to hire an outsourcing firm for tasks like customer service, data entry, finance solutions, and more.

In BPO, sales teams need to understand what services they offer, what their potential clients need, and how outsourcing can help. A good sales approach means knowing how to connect with clients, explaining how outsourcing can solve their problems, and showing the real benefits, like saving money and improving customer satisfaction.

Successful BPO sales often involve crafting personalized pitches that speak directly to a client’s challenges and showing how outsourcing can make a difference. The goal is to offer solutions that not only meet the client's needs but also bring measurable improvements.

Category Audience Segment: 

A critical element of any sales strategy is identifying the stage of readiness at which your target audience is currently at in the buying process. This segmentation can help you craft tailored messages and approaches that align with their level of interest. The audience is typically segmented into three categories: cold, warm, and hot.

Cold Audience: A cold audience refers to individuals or companies that have little to no prior knowledge of your business, products, or services. They are not yet engaged and may not be aware of the need for the solutions you offer. For example, a Philippines BPO company reaching out to a cold audience may need to start by educating potential clients on the value of outsourcing customer service to the Philippines, highlighting the advantages of lower labor costs, access to skilled workers, and cultural compatibility.

Warm Audience: A warm audience has shown some level of interest in your BPO services, either by visiting your website, engaging with your social media posts, or requesting more information. They may have a problem that your services can solve, but they are still evaluating their options. For example, a company looking for data entry services might have shown initial interest by asking for a demo or pricing information. Engaging this audience effectively requires personalized follow-up communication, showcasing how your solutions are better suited to their specific needs compared to other competitors.

Hot Audience: A hot audience is a highly engaged group, actively considering your services and on the verge of making a purchase decision. They may have already contacted you, requested proposals, or signed up for a trial. In this case, your goal is to close the deal by providing additional value, addressing any remaining concerns, and making the process of purchasing your services as easy as possible. For instance, an organization looking for finance BPO solutions may be in the final stages of selecting a vendor, so it's crucial to differentiate your services with case studies, testimonials, and clear pricing structures.

Reach Out to Target Audience

Once you've identified your target audience and segmented them into cold, warm, or hot categories, it’s time to reach out effectively. The way you approach each segment will differ. For a cold audience, educational content and awareness campaigns may be the most effective approach. You could use blogs, social media posts, whitepapers, or email newsletters to educate prospects on the benefits of outsourcing, including services like customer service outsourcing

For warm prospects, follow-up emails, personalized demos, or even phone calls can be more effective in keeping them engaged. Offering case studies of companies that have successfully benefited from your BPO services, such as a US-based outsourcing firm helping clients streamline operations, can help nudge them closer to a decision.

For hot prospects, your outreach should be direct and focused on facilitating a smooth transition to becoming a client. Offer personalized consultations, contract negotiation assistance, and an easy onboarding process to convert them into paying customers.

Define and Pinpoint Your Target

To effectively target and pinpoint your audience, start by clearly defining the buyer persona. A buyer persona is a detailed representation of your ideal customer, including demographic information, pain points, and specific needs. In the case of a BPO company, your buyer persona could include large corporations, small and medium enterprises (SMEs), or startups looking to outsource processes such as finance management.

Understanding the specific pain points of your target audience is crucial. For example, a company in the retail industry may need customer support outsourcing to manage high volumes of customer queries during peak seasons. 

In conclusion, pinpointing your target audience is critical to successfully selling BPO services. By defining your target, segmenting the audience into cold, warm, or hot categories, and using the right outreach strategies, you can effectively engage prospects, increase conversions, and drive business growth. Whether you're offering outsourced customer service, data entry services, or finance solutions, understanding your audience is key to delivering value and fostering long-term business relationships.

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What is artificial intelligence (AI)?

Imagine asking Siri about the weather, receiving a personalized Netflix recommendation, or unlocking your phone with facial recognition. These everyday conveniences are powered by Artificial Intelligence (AI), a transformative technology reshaping our world. This post delves into AI, exploring its definition, history, mechanisms, applications, ethical dilemmas, and future potential.

What is Artificial Intelligence? Definition: AI refers to machines or software designed to mimic human intelligence, performing tasks like learning, problem-solving, and decision-making. Unlike basic automation, AI adapts and improves through experience.

Brief History:

1950: Alan Turing proposes the Turing Test, questioning if machines can think.

1956: The Dartmouth Conference coins the term "Artificial Intelligence," sparking early optimism.

1970s–80s: "AI winters" due to unmet expectations, followed by resurgence in the 2000s with advances in computing and data availability.

21st Century: Breakthroughs in machine learning and neural networks drive AI into mainstream use.

How Does AI Work? AI systems process vast data to identify patterns and make decisions. Key components include:

Machine Learning (ML): A subset where algorithms learn from data.

Supervised Learning: Uses labeled data (e.g., spam detection).

Unsupervised Learning: Finds patterns in unlabeled data (e.g., customer segmentation).

Reinforcement Learning: Learns via trial and error (e.g., AlphaGo).

Neural Networks & Deep Learning: Inspired by the human brain, these layered algorithms excel in tasks like image recognition.

Big Data & GPUs: Massive datasets and powerful processors enable training complex models.

Types of AI

Narrow AI: Specialized in one task (e.g., Alexa, chess engines).

General AI: Hypothetical, human-like adaptability (not yet realized).

Superintelligence: A speculative future AI surpassing human intellect.

Other Classifications:

Reactive Machines: Respond to inputs without memory (e.g., IBM’s Deep Blue).

Limited Memory: Uses past data (e.g., self-driving cars).

Theory of Mind: Understands emotions (in research).

Self-Aware: Conscious AI (purely theoretical).

Applications of AI

Healthcare: Diagnosing diseases via imaging, accelerating drug discovery.

Finance: Detecting fraud, algorithmic trading, and robo-advisors.

Retail: Personalized recommendations, inventory management.

Manufacturing: Predictive maintenance using IoT sensors.

Entertainment: AI-generated music, art, and deepfake technology.

Autonomous Systems: Self-driving cars (Tesla, Waymo), delivery drones.

Ethical Considerations

Bias & Fairness: Biased training data can lead to discriminatory outcomes (e.g., facial recognition errors in darker skin tones).

Privacy: Concerns over data collection by smart devices and surveillance systems.

Job Displacement: Automation risks certain roles but may create new industries.

Accountability: Determining liability for AI errors (e.g., autonomous vehicle accidents).

The Future of AI

Integration: Smarter personal assistants, seamless human-AI collaboration.

Advancements: Improved natural language processing (e.g., ChatGPT), climate change solutions (optimizing energy grids).

Regulation: Growing need for ethical guidelines and governance frameworks.

Conclusion AI holds immense potential to revolutionize industries, enhance efficiency, and solve global challenges. However, balancing innovation with ethical stewardship is crucial. By fostering responsible development, society can harness AI’s benefits while mitigating risks.

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2025 Ford Maverick Vs. 2024 Ford Maverick: What’s New?

The Ford Maverick has become a top choice in the compact pickup segment. It is well-known for its versatility, innovative features, and efficiency. While transitioning from the 2024 to the 2025 model, Ford introduced new features and upgrades to make it more appealing and one of the top choices for drivers. Let us do a detailed comparison of both models to understand which one best suits your needs.

2025 Ford Maverick: Built upon its predecessor, the 2025 Maverick introduced a facelift with a new front fascia with distinctive 7-shaped headlights, improving Maverick's road presence.

2024 Ford Maverick: The 2024 Maverick features a modern and practical design, featuring a unibody construction that combines a pickup's utility with a sedan's comfort.

Interior Designing and Comfort

2025 Ford Maverick: The 2025 Maverick introduced many enhancements in the interiors with a 13.2-inch touchscreen running the latest SYNC® 4 software, wireless Apple CarPlay and Android Auto integration, and 5G LTE connectivity. Other new features like a 360-degree camera system and Pro Trailer Backup Assist are added in the 2025 model.

2024 Ford Maverick: The model has an 8-inch touchscreen infotainment system that supports Apple CarPlay and Android Auto. It also has Ford's Co-Pilot 360�� to give drivers enhanced safety and convenience.

Performance and Powertrain

2025 Ford Maverick: The 2024 model is an all-wheel drive (AWD) with a hybrid powertrain. The 2.0-liter EcoBoost® engine is also available in the model.

2024 Ford Maverick: The 2024 Maverick offers two powertrain options: a standard 2.5-liter hybrid engine paired with front-wheel drive and an optional 2.0-liter EcoBoost® engine available with all-wheel drive.

Contact Us

If you want to experience the Ford Maverick prices, reach out to a trusted Ford dealership, Oakridge Ford, and contact the expert team to get details on the feature overview and best deals or schedule a test drive. Even if you want a Ford Maverick for sale, contact Oakridge Ford. Whether you are looking for a 2024 model or the latest 2025 one, you get complete assistance. Visit the Ford dealership near me today and take your dream car home.

Frequently Asked Questions

Q: What are the key changes between the 2024 and 2025 Ford Maverick models? A: The 2025 Ford Maverick has a redesigned front end, updated interior, and more trim levels than the 2024 model. It also has upgraded technology and a higher maximum towing capacity.

Q: Are there any updates to the engine or powertrain options for the 2025 Maverick? A: The most significant update to the 2025 Ford Maverick powertrain is that the hybrid engine is now available with all-wheel drive (AWD), previously only offered with front-wheel drive. This significantly improves Canadian weather conditions; the 2.0L EcoBoost engine also remains an option with AWD capabilities.

Q: Has the exterior styling or design of the Maverick been updated for 2025? A: While the entire Maverick lineup enjoys refreshed styling for 2025 with updated headlamp covers, grille, and wheel options, the Lobo delivers customization and excitement tailored for those seeking a truly distinct and thrilling ride.

Q: When will the 2025 Ford Maverick be available for purchase? A: The 2025 Ford Maverick is expected to be available in Canada in early 2025, and order banks for it are expected to open in late 2024 or early 2025.

Q: Are there any changes to the available colors or wheel options for the 2025 Maverick? A: Yes, for the 2025 Ford Maverick in Canada, there are reported changes to both available colors and wheel options. A few colors have been dropped, and new wheel designs have been added, including a 19-inch black-painted aluminum wheel. The Maverick Hybrid now has the option for AWD across all trims, which is also a key change.