#Retail Performance Metrics

[essglobe]

Mastering Efficiency: Retail Inventory Management Solutions

Business intelligence (BI) in the retail industry delivers comprehensive data on contact between customers and eCommerce stores. This data can allow merchants to make better business decisions. It can also assist brick-and-mortar stores in understanding client behavior, making merchandise adjustments, and altering prices accordingly. Business intelligence helps merchants be prepared for pricing, stock availability, trends, shipping, and more.

Optimize your retail operations with precision. Explore our advanced inventory management solutions for seamless efficiency and improved profitability.

[zekedms]

It's time for my annual reminder!

When you leave a bad review on a customer service ticket the agent gets blamed!

The large corporation you're mad at does not care that you wrote "I'm mad because the company took 3 weeks to ship my item. The customer service team was great and everyone deserves a raise" they see a 1 star review and blame the CS agent. They have metrics that demand a minimum performance number to keep your job.

They don't care that you wrote "The agent was great but the item was defective." They see a bad review and blame the agent.

This also applies to retail surveys and restaurants. If you have a product or company issue leave a review for the products somewhere, but don't get your agent, your cashier, your server in trouble for it.

Signed,

The CS Manager who just dealt with 3 of these in a row and is lucky enough to work at a small company that listens to him about why the number is worse this month

[askagamedev]

How do preorder numbers affect your side of production? I’ve seen people saying that high preordering numbers lead to less time/budget to make the next game, because higher ups see it as proof that a studio/series can ride on name recognition instead of quality; is that true to your experience? In general, for a given game you worked on, would you prefer that people preordered or waited to day 1 purchase? Or does it not make a meaningful difference either way? Thanks!

Up until around 2014, preorder numbers were strongly correlated with financial success. They were used as the main metric for determining an upcoming game's chance of hitting its goals. Unfortunately, this caused a common feedback cycle problem with key performance indicators - the more you optimize for the metric itself, the less that metric continues to correlate to what you actually want to know. Publishers and retailers pushed various tactics to pressure customers to preorder, which did result in more preorders. However, the artificially-juiced preorder numbers didn't correlate as strongly with the success of the games. As lifestyle games grew into the biggest chunk of the market, preorder importance fell even more because it was the lifestyle game populations that were most strongly correlated with financial success.

The quality element you mention has nothing to do with preorders. Most games have two to four years of total development time before they ship. Preorders for those games often aren't available until a few months before the release date. By the time the preorders numbers actually come in, we're nearly finished with the development process. The timing doesn't line up at all, there is no way we can cheap out on quality in the last few months of development when the majority of that work is already complete.

As for whether I think players should preorder... I'll tell you what I do personally when it comes to purchasing games. I don't care much for preorder bonuses in general - they are almost always very small and won't affect the overall gameplay in any significant way. Preorder bonuses are generally limited to cosmetics at best, and the gameplay itself matters much more to me than having a particular outfit or weapon skin. There are some games I will preorder because I really like the game or franchise and I am concerned that the publisher has limited print runs of that game (Atlus, for example, is famous for having small print runs). Aside from that, I usually wait to see how the game does at launch before buying in. I don't feel much pressure to get in on day 1. Waiting a week or two won't kill me, and I've got plenty of other games to play and things to do in the meantime.

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[beautifulpersonpeach]

HYBE stocks are down so that means investors didn't believe HYBE's payola mediaplay of Jimin renewing his contracts. ONLY RM SIGNED HIS CONTRACT. It's shameful how you ot7s try to force people to doubt Jimin. Forcing people to think staying with the company after all the sabotages is good for him are we in upside down land? Well no and the stocks show it. Armys swallowed the purple koolaid but the investors live in the real world.

***

Please stop sending me asks like this.

Your ask is a very good example of something my friends and I were just talking about. This is the thread (linked here) that prompted our conversation.

Please read it.

HYBE is down ~5% in the hours following the contract renewal news.

Anon, I don't know how old you are or if you have your own bank account, but nobody who knows what they're doing looks at stock movements in isolation. It's a relative metric, by definition. And here's a few things that have happened in the last 48 hours that explain what stocks moved relative to:

The Market - All major Korean stock indices are down on the mixed resolution by the US Fed this week. It's a trend consistent with market movements in every country that does significant trade with the US and/or denominates trade in USD.

The Index - The index for entertainment companies (ex gaming) on the KRX is down ~3.5% over the same period.

The Peers - HYBE's closest peers for our purposes, i.e. JYP, SME, YG, Kakao, etc, are down on average ~6.5%. YG is the outlier here down ~13%. Excluding YG, the average return over the same period is HYBE's peers being down ~4.5%.

At market open following HYBE's contract renewal news there was a massive options call with a volume of about 8K at depressed prices relative to yesterday's closing. By its characteristics it's likely an event-triggered options call made for profit-taking. This is normal for retail and institutional investors who trade in liquid names. Excluding the options volume, HYBE's actual stock performance over the same period, is that they're down ~2.5%.

Meaning, HYBE actually outperformed their peers and the index (ex gaming) following the contract renewal news. The total entertainment index (including gaming) was only down ~1.9%, and so HYBE underperformed that index when you include gaming companies. But that's not a peer group that's usually considered for k-pop companies anyway.

So the stock movements you're referring to, are in effect showing the opposite of what you think.

*

This might be hard to believe, but I'm actually very neutral on HYBE. I have my own opinions about how they run their business, how the sub-labels are managed, etc. But when I see things I don't like, I don't go looking for any sliver of disjointed information to uphold my previously held belief. It's a sign that you're a living, breathing, thinking being, when the introduction of new information challenges a perception you have, you're able to meaningfully deduce the implications, and arrive at a more informed conclusion.

The new piece of information we received in the last 24 hours, is that HYBE's board has approved the resolution to renew BTS's exclusive contracts. Given the size of the payout to BTS, this is a customary requirement to finalize the renewals process. For the nature of company disclosures like this, there's the expectation of a time lag between when a deal is announced and when it closes, but the fundamentals of the deal do not change. The time lag is typically to hash out technicalities and to allow for other considerations (which we know in this case involves limitations due to 2seok's military service), but the fundamentals of the announcement do not change else HYBE will be charged for misrepresentation in their disclosures and for market manipulation at the Board level.

Basically, if HYBE was not at least 100% sure these renewals would be completed, that press release would literally be corporate suicide.

The quality of conversations here would be so much higher, whether in akgae or ARMY circles, if people actually knew what they were talking about.

Please don't spam asks like this in my inbox again. Take those ramblings to a blog that can tolerate it. I have extremely little patience for akgaes in general.

[rogue-ai-cat]

American Politics - What Happened Today That You Should Know

Tuesday, June 17, 2025

Trump’s regime is now physically targeting Democratic officials.

Newark Mayor Ras Baraka was arrested by ICE agents outside a detention facility in early May. Since then, Rep. LaMonica McIver has been indicted, Sen. Alex Padilla handcuffed and removed from a press event, and NYC Comptroller Brad Lander arrested in the hallway of a federal immigration court by masked and plainclothes ICE officers.

After two Minnesota lawmakers were shot and killed, Trump refused to call the governor and called it a waste of time.

A GOP senator mocked the dead. Another all but admitted U.S. troops are already fighting in the Israel-Iran war.

This isn’t law enforcement. It’s a purge that's accelerating.

NYC mayoral candidate Brad Lander arrested by masked ICE agents for escorting immigrant whose case was dismissed one week before primary, released hours later without charges.

Trump refuses to call MN Gov. Tim Walz after two Democratic lawmakers were shot, calling outreach a “waste of time” and attacking his former vice presidential opponent as “whacked out.”

SBA Administrator Kelly Loeffler orders “Appeal to Heaven” flag associated with Christian nationalism and January 6 rioters flown above federal building before quietly removing it.

Federal judge blocks Trump from unconstitutionally cutting congressionally-approved CDC funding to four Democratic cities.

FDA offers expedited drug reviews to companies promoting vaguely-defined “national priorities,” giving officials unprecedented discretion over which pharmaceutical firms benefit.

CDC announces at all-hands meeting it has reinstated one-third of employees fired in botched April reduction-in-force after lawsuit exposed “hopelessly error-ridden” data.

All 17 fired vaccine advisors unite to blast RFK Jr.’s “destabilizing decisions” and “troubling disregard for scientific integrity” in JAMA editorial.

Federal judge expands injunction blocking Trump from restricting passport sex markers for transgender and nonbinary Americans, citing constitutional equal protection violations.

Brain-dead Georgia woman kept on life support for four months under state abortion law gives birth before family can end treatment.

Trump claims “complete control of Iran’s skies” and demands “unconditional surrender” despite U.S. denials of involvement and no declared war.

U.S. Embassy in Jerusalem closes through Friday as Trump weighs military strikes on Iran after claiming “complete control” of Iranian skies.

New CBO analysis finds Trump tax cuts would increase deficits by $2.8 trillion over decade, contradicting Republican claims they would pay for themselves.

Retail sales plunge 0.9% in May as consumers pull back after March tariff-driven buying spree, exceeding economists’ worst expectations.

Toy companies ask court for urgent review of Trump tariffs after lower courts ruled them unlawful but administration continues collecting billions from American businesses.

LA Mayor Bass lifts downtown curfew imposed during immigration raid protests, citing need to adapt to “chaos coming from Washington.”

Third ICE detainee captured after escape from Newark facility during riot over insufficient food, one remains at large with $25,000 FBI bounty.

NYC Mayor Adams bans Daily News reporter from press conferences for asking questions, threatens to use taxpayer-funded security to enforce press exclusion.

OPM orders agencies to limit high performance ratings and speed up removal of federal employees, creating new “accountability” metrics for supervisors to enforce discipline.

Senator Ted Cruz advocates overthrowing Iran’s government while admitting he doesn’t know the country’s population, seemingly contradicts White House denials of U.S. military involvement.

Homeland Security Secretary Kristi Noem taken to Washington hospital after allergic reaction, reported alert and recovering.

Trump Mobile yanks coverage map after using “Gulf of Mexico” instead of Trump’s preferred “Gulf of America,” breaking website links in hasty cover-up.

Trump extends TikTok deadline for third time, allowing app to continue operating despite law requiring divestment, after Beijing ordered ByteDance to pause deal over U.S. tariffs.

FIGHTING BACK

RESOURCE: 6 tracking tools to monitor Trump administration’s attacks on civil liberties.

Take Action:

Write to your officials with resist.bot

Call your officials with 5calls.org

Find events at mobilize.us

[emilinamary]

PR Agency Review: Are You Keeping Up with Industry Trends?

Your business depends on clear communication. A strong public relations strategy builds trust and shapes perception. But is your agency delivering? A recent pr agency review reveals shifts in the industry. Some agencies lead, while others lag. This article explores current PR trends, spotlighting whether your agency matches the pace. Key players like BCW PR Agency and Edelman PR offer insights into what works.

Why a PR Agency Review Matters

A pr agency review helps you assess your agency’s performance. The PR industry moves fast. Clients demand measurable results, not just press releases. Agencies must adapt to new tools, platforms, and expectations. If your agency sticks to outdated methods, you risk falling behind.

Here’s why you should care:

Data-driven campaigns: Clients want proof of impact. Agencies must use analytics to show ROI.

Digital integration: Social media and online platforms dominate. Your agency needs expertise in these spaces.

Crisis readiness: Fast response times during crises protect your brand. Is your agency prepared?

Stakeholder engagement: Building relationships with diverse audiences matters more than ever.

A thorough pr agency review ensures your agency aligns with these priorities. Let’s dive into the trends shaping the industry.

Trend 1: Data-Driven PR Strategies

Numbers tell a story. Clients now expect agencies to back claims with data. BCW PR Agency excels here, using advanced analytics to track campaign performance. Their approach ties PR efforts to business outcomes, like increased sales or web traffic. You should ask your agency for similar metrics. Do they provide clear reports? Can they show how their work drives results?

For example, a tech firm hired BCW PR Agency to boost brand awareness. The agency used data to target specific demographics, resulting in a 20% increase in media mentions within three months. Your agency should offer this level of precision. If they don’t, it’s time to question their methods.

Trend 2: Digital and Social Media Mastery

Online platforms shape public opinion. A strong digital presence is non-negotiable. Edelman PR stands out by blending traditional PR with social media strategies. They create campaigns that resonate across platforms like X, LinkedIn, and Instagram. Their work for a consumer brand last year generated 50,000 social shares in a single campaign.

Your agency must prioritize digital channels. Ask yourself: Do they understand your audience’s online habits? Do they create content that sparks engagement? If your agency ignores social media or treats it as an afterthought, they’re missing the mark. A pr agency review should confirm their digital expertise.

Trend 3: Crisis Communication in Real Time

Crises strike without warning. Your agency must act fast to protect your reputation. Top agencies prepare crisis plans in advance, ensuring quick, coordinated responses. Edelman PR helped a retail client navigate a product recall last year. Their team issued statements within hours, limiting negative coverage.

Does your agency have a crisis playbook? Test their readiness. Ask for a sample plan or review their past work. A pr agency review should reveal whether they can handle high-pressure situations. If they can’t, your brand could suffer.

Trend 4: Engaging Diverse Stakeholders

Your audience isn’t one-dimensional. Employees, customers, investors, and communities all matter. Agencies must craft messages that resonate with each group. BCW PR Agency shines in stakeholder engagement, creating tailored campaigns for different audiences. For a healthcare client, they developed employee-focused content that boosted morale during a merger.

Check if your agency segments audiences effectively. Do they understand the needs of your stakeholders? A pr agency review should confirm their ability to connect with varied groups. Weakness here means missed opportunities.

How to Conduct Your PR Agency Review

You don’t need a consultant to evaluate your agency. A focused pr agency review starts with clear steps. Here’s how to do it:

Set benchmarks: Define what success looks like. Is it media coverage, social engagement, or crisis recovery?

Request data: Ask for reports showing campaign results. Look for hard numbers, not vague claims.

Assess digital skills: Review their social media and online work. Do they drive measurable engagement?

Test crisis plans: Ask for their crisis response strategy. Ensure it’s proactive and detailed.

Check client feedback: Look at reviews or ask for references. Past performance predicts future results.

Compare your findings to industry leaders like BCW PR Agency and Edelman PR. These agencies set the standard. If your agency falls short, consider switching.

What Sets Top Agencies Apart

Not all agencies are equal. Leaders like Edelman PR and BCW PR Agency share key traits. They invest in technology, hiring experts in data and digital tools. They train staff to handle crises and engage stakeholders. Most importantly, they listen to clients, tailoring strategies to specific needs.

For instance, Edelman PR worked with a nonprofit to boost donations. They used targeted social ads and influencer partnerships, raising funds by 15% in six months. BCW PR Agency helped a financial firm rebuild trust after a scandal. Their transparent communication strategy restored investor confidence. Your agency should show a similar initiative. Do they bring fresh ideas? Do they adapt to your goals? A pr agency review uncovers these strengths or weaknesses.

Questions to Ask Your Agency

A pr agency review isn’t just about critique. It’s a chance to spark improvement. Ask your agency these questions:

How do you measure campaign success?

What digital tools do you use to engage audiences?

Can you share a recent crisis plan you executed?

How do you tailor messages for different stakeholders?

Their answers reveal their capabilities. Vague responses signal trouble. Clear, evidence-based answers show they’re keeping up.

The Cost of Falling Behind

An underperforming agency hurts your business. Poor campaigns waste money. Weak crisis responses damage trust. Outdated strategies miss audiences. A PR agency review protects you from these risks. It ensures your agency delivers value. Look at BCW PR Agency and Edelman PR. They evolve with the industry, delivering results that justify their fees. Your agency must do the same. If they don’t, you’re paying for mediocrity.

Moving Forward with Confidence

A PR agency review empowers you. It clarifies whether your agency meets your needs. Use the insights from this article to guide your evaluation. Focus on data, digital skills, crisis readiness, and stakeholder engagement. Compare your agency to top performers like Edelman PR and BCW PR Agency.

The PR industry won’t slow down. Your agency must keep pace. By conducting a pr agency review, you take control of your brand’s future. What will you do if your agency isn’t measuring up?

[pranjj]

Udaan by InAmigos Foundation:  Elevating Women, Empowering Futures

In the rapidly evolving socio-economic landscape of India, millions of women remain underserved by mainstream development efforts—not due to a lack of talent, but a lack of access. In response, Project Udaan, a flagship initiative by the InAmigos Foundation, emerges not merely as a program, but as a model of scalable women's empowerment.

Udaan—meaning “flight” in Hindi—represents the aspirations of rural and semi-urban women striving to break free from intergenerational limitations. By engineering opportunity and integrating sustainable socio-technical models, Udaan transforms potential into productivity and promise into progress.

Mission: Creating the Blueprint for Women’s Self-Reliance

At its core, Project Udaan seeks to:

Empower women with industry-aligned, income-generating skills

Foster micro-entrepreneurship rooted in local demand and resources

Facilitate financial and digital inclusion

Strengthen leadership, health, and rights-based awareness

Embed resilience through holistic community engagement

Each intervention is data-informed, impact-monitored, and custom-built for long-term sustainability—a hallmark of InAmigos Foundation’s field-tested grassroots methodology.

A Multi-Layered Model for Empowerment

Project Udaan is built upon a structured architecture that integrates training, enterprise, and technology to ensure sustainable outcomes. This model moves beyond skill development into livelihood generation and measurable socio-economic change.

1. Skill Development Infrastructure

The first layer of Udaan is a robust skill development framework that delivers localized, employment-focused education. Training modules are modular, scalable, and aligned with the socio-economic profiles of the target communities.

Core domains include:

Digital Literacy: Basic computing, mobile internet use, app navigation, and digital payment systems

Tailoring and Textile Production: Pattern making, machine stitching, finishing techniques, and indigenous craft techniques

Food Processing and Packaging: Pickle-making, spice grinding, home-based snack units, sustainable packaging

Salon and Beauty Skills: Basic grooming, hygiene standards, customer interaction, and hygiene protocols

Financial Literacy and Budgeting: Saving schemes, credit access, banking interfaces, micro-investments

Communication and Self-Presentation: Workplace confidence, customer handling, local language fluency

2. Microenterprise Enablement and Livelihood Incubation

To ensure that learning transitions into economic self-reliance, Udaan incorporates a post-training enterprise enablement process. It identifies local market demand and builds backward linkages to equip women to launch sustainable businesses.

The support ecosystem includes:

Access to seed capital via self-help group (SHG) networks, microfinance partners, and NGO grants

Distribution of startup kits such as sewing machines, kitchen equipment, or salon tools

Digital onboarding support for online marketplaces such as Amazon Saheli, Flipkart Samarth, and Meesho

Offline retail support through tie-ups with local haats, trade exhibitions, and cooperative stores

Licensing and certification where applicable for food safety or textile quality standards

3. Tech-Driven Monitoring and Impact Tracking

Transparency and precision are fundamental to Udaan’s growth. InAmigos Foundation employs its in-house Tech4Change platform to manage operations, monitor performance, and scale the intervention scientifically.

The platform allows:

Real-time monitoring of attendance, skill mastery, and certification via QR codes and mobile tracking

Impact evaluation using household income change, asset ownership, and healthcare uptake metrics

GIS-based mapping of intervention zones and visualization of under-reached areas

Predictive modeling through AI to identify at-risk participants and suggest personalized intervention strategies

 

Human-Centered, Community-Rooted

Empowerment is not merely a process of economic inclusion—it is a cultural and psychological shift. Project Udaan incorporates gender-sensitive design and community-first outreach to create lasting change.

Key interventions include:

Strengthening of SHG structures and women-led federations to serve as peer mentors

Family sensitization programs targeting male allies—fathers, husbands, brothers—to reduce resistance and build trust

Legal and rights-based awareness campaigns focused on menstrual hygiene, reproductive health, domestic violence laws, and maternal care

Measured Impact and Proven Scalability

Project Udaan has consistently delivered quantifiable outcomes at the grassroots level. As of the latest cycle:

Over 900 women have completed intensive training programs across 60 villages and 4 districts

Nearly 70 percent of participating women reported an average income increase of 30 to 60 percent within 9 months of program completion

420+ micro-enterprises have been launched, 180 of which are now self-sustaining and generating employment for others

More than 5,000 indirect beneficiaries—including children, elderly dependents, and second-generation SHG members—have experienced improved access to nutrition, education, and mobility

Over 20 institutional partnerships and corporate CSR collaborations have supported infrastructure, curriculum design, and digital enablement.

Partnership Opportunities: Driving Collective Impact

The InAmigos Foundation invites corporations, philanthropic institutions, and ecosystem enablers to co-create impact through structured partnerships.

Opportunities include:

Funding the establishment of skill hubs in high-need regions

Supporting enterprise starter kits and training batches through CSR allocations

Mentoring women entrepreneurs via employee volunteering and capacity-building workshops

Co-hosting exhibitions, market linkages, and rural entrepreneurship fairs

Enabling long-term research and impact analytics for policy influence

These partnerships offer direct ESG alignment, brand elevation, and access to inclusive value chains while contributing to a model that demonstrably works.

What Makes Project Udaan Unique?

Unlike one-size-fits-all skilling programs, Project Udaan is rooted in real-world constraints and community aspirations. It succeeds because it combines:

Skill training aligned with current and emerging market demand

Income-first design that integrates microenterprise creation and financial access

Localized community ownership that ensures sustainability and adoption

Tech-enabled operations that ensure transparency and iterative learning

Holistic empowerment encompassing economic, social, and psychological dimensions

By balancing professional training with emotional transformation and economic opportunity, Udaan represents a new blueprint for inclusive growth.

 From Promise to Power

Project Udaan, driven by the InAmigos Foundation, proves that when equipped with tools, trust, and training, rural and semi-urban women are capable of becoming not just contributors, but catalysts for socio-economic renewal.

They don’t merely escape poverty—they design their own systems of progress. They don’t just participate—they lead.

Each sewing machine, digital training module, or microloan is not a transaction—it is a declaration of possibility.

This is not charity. This is infrastructure. This is equity, by design.

Udaan is not just a program. It is a platform for a new India.

For partnership inquiries, CSR collaborations, and donation pathways, contact: www.inamigosfoundation.org/Udaan Email: partnerships@inamigosfoundation.org

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, AUGUST 2024

Hello, and welcome to my very last Marketing News update here on Tumblr.

After today, these reports will now be found at least twice a week on my Patreon, available to all paid members. See more about this change here on my website blog: https://www.cindylouwho2.com/blog/2024/8/12/a-new-way-to-get-ecommerce-news-and-help-welcome-to-my-patreon-page

Don't worry! I will still be posting some short pieces here on Tumblr (as well as some free pieces on my Patreon, plus longer posts on my website blog). However, the news updates and some other posts will be moving to Patreon permanently.

Please follow me there! https://www.patreon.com/CindyLouWho2

TOP NEWS & ARTICLES 

A US court ruled that Google is a monopoly, and has broken antitrust laws. This decision will be appealed, but in the meantime, could affect similar cases against large tech giants. 

Did you violate a Facebook policy? Meta is now offering a “training course” in lieu of having the page’s reach limited for Professional Mode users. 

Google Ads shown in Canada will have a 2.5% surcharge applied as of October 1, due to new Canadian tax laws.

SEO: GOOGLE & OTHER SEARCH ENGINES 

Search Engine Roundtable’s Google report for July is out; we’re still waiting for the next core update. 

SOCIAL MEDIA - All Aspects, By Site

Facebook (includes relevant general news from Meta)

Meta’s latest legal development: a $1.4 billion settlement with Texas over facial recognition and privacy.  

Instagram

Instagram is highlighting “Views” in its metrics in an attempt to get creators to focus on reach instead of follower numbers. 

Pinterest

Pinterest is testing outside ads on the site. The ad auction system would include revenue sharing. 

Reddit

Reddit confirmed that anyone who wants to use Reddit posts for AI training and other data collection will need to pay for them, just as Google and OpenAI did. 

Second quarter 2024 was great for Reddit, with revenue growth of 54%. Like almost every other platform, they are planning on using AI in their search results, perhaps to summarize content. 

Threads

Threads now claims over 200 million active users.

TikTok

TikTok is now adding group chats, which can include up to 32 people.

TikTok is being sued by the US Federal Trade Commission, for allowing children under 13 to sign up and have their data harvested. 

Twitter

Twitter seems to be working on the payments option Musk promised last year. Tweets by users in the EU will at least temporarily be pulled from the AI-training for “Grok”, in line with EU law.

CONTENT MARKETING (includes blogging, emails, and strategies) 

Email software Mad Mimi is shutting down as of August 30. Owner GoDaddy is hoping to move users to its GoDaddy Digital Marketing setup. 

Content ideas for September include National Dog Week. 

You can now post on Substack without having an actual newsletter, as the platform tries to become more like a social media site. 

As of November, Patreon memberships started in the iOS app will be subject to a 30% surcharge from Apple. Patreon is giving creators the ability to add that charge to the member's bill, or pay it themselves.

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Google worked with Meta to break the search engine’s rules on advertising to children through a loophole that showed ads for Instagram to YouTube viewers in the 13-17 year old demographic. Google says they have stopped the campaign, and that “We prohibit ads being personalized to people under-18, period”.

Google’s Performance Max ads now have new tools, including some with AI. 

Microsoft’s search and news advertising revenue was up 19% in the second quarter, a very good result for them. 

One of the interesting tidbits from the recent Google antitrust decision is that Amazon sells more advertising than either Google or Meta’s slice of retail ads. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

More than half of Gen Z claim to have bought items while spending time on social media in the past half year, higher than other generations. 

Shopify’s president claimed that Christmas shopping started in July on their millions of sites, with holiday decor and ornament sales doubling, and advent calendar sales going up a whopping 4,463%.

[kicksnscribs]

man they fired another coworker today based on his "attendance points" in the latest string of firing at my job and i've discovered something deadass scummy going on in that fucking store,

they've been targeting anybody who's been making 16.00+/hr [you know, that pay that they offered during the start of the pandemic?] and basically either bullying them or getting them on some of the stupidest charges in order to justify firing them.

Naturally they cant file for unemployment [due to them bascailly failing to perform their duty or w/e] but whats even worse is the fact that they actively refuse to transfer anybody to a new department or store. They will make up anything to justify not transferring anyone unless you are like a super ass kisser and its the single most scummy, underhanded shit i've ever seen in my entire career of working retail.

I know i'm on the chopping block next since i make close to 17.00/hr and also they have been acting moreso like assholes to me so on top of having to stress about a metric fuck ton of work i now have to find the means to get another job.

Which means more money to spend on getting a decent interview fit and a hairstylist bc i've been hiding my hair under a silk cap for a while now...

[mangodestroyer]

Don't get me wrong. I'm grateful to be working jobs that are actually interesting and much better than retail...

But they're still just so... people-oriented! Irl interactions can stress me the fuck out, especially in environments I'm not used to. I have limited social imagination and haven't done anything involving music or entertainment since I was a child doing these things as extracurriculars. I should be so grateful I got paid to see what a tech booth is like, watch a band perform, and work with them backstage after the fact. I also thought I'd be a little more excited to meet people who... actually have some interesting things going on? You know... outside of only liking five foods and sitting around at home watching only a handful of TV shows and YouTube shorts. It was a cool fucking opportunity!

But I also had a panic attack because I felt like such a fuck up interacting with these people. Honestly, trying to network with people in college/meet new people has been stressing me out. I've had some blunders. It's been a little demoralizing. It's weird because in retail, so many of my interactions were with rude af customers and supervisors telling me to do a thousand things/getting on me about metrics. I never had panic attacks though. And I rarely cried because of that job. I just went home every day feeling dead inside. Which was worse, tbh.

[essglobe]

How To Target Your Most Profitable Customers With Retail Business Intelligence

The retail industry is highly competitive, with businesses constantly vying for customer attention and loyalty. To stay ahead of the competition, retailers need to make informed and data-driven decisions. This is where Retail Business Intelligence (BI) comes into play. By harnessing the power of data analysis and advanced analytics, Retail BI enables retailers to identify and target their most profitable customers, optimize marketing strategies, and drive business growth.

[tectalik]

The Secret to 30%+ Revenue Growth in Retail: Combining TOC and Balanced Scorecard for Maximum Impact

In the fast-paced retail industry, businesses constantly seek ways to improve employee performance, boost productivity, and align individual efforts with organizational goals. While many performance management frameworks exist, two powerful methodologies that, when combined, can provide retail companies with a comprehensive approach to employee performance are the Theory of Constraints (TOC) and the Balanced Scorecard (BSC). These two frameworks, when integrated, can offer a robust, strategic approach to employee performance management, ensuring that organizations focus on the right priorities, measure the correct outcomes, and achieve sustained success.

In this blog post, we will explore how TOC and the BSC can be used together to enhance employee performance management in retail organizations. We will delve into the principles of both methodologies, show how they can be integrated, and highlight the potential benefits for retail companies.

What is the Theory of Constraints (TOC)?

The Theory of Constraints, developed by Dr. Eliyahu M. Goldratt in his book The Goal, focuses on identifying and addressing the most significant limiting factor (or “constraint”) that prevents a company from achieving its goals. TOC operates on the premise that every system, whether in manufacturing, service delivery, or retail, has at least one constraint that limits its overall performance. If a company can identify and eliminate this constraint, it can improve performance and achieve better results.

In a retail context, the constraint could be anything from a bottleneck in the supply chain, limited staffing in key areas, inefficient store operations, or poor customer service processes. The TOC approach encourages organizations to focus resources on overcoming this constraint to improve overall performance and drive continuous improvement.

The five steps of TOC are:

Identify the constraint – Find the one factor that is limiting the overall performance.

Exploit the constraint – Make the best use of the constraint by improving processes around it.

Subordinate everything else to the constraint – Align all resources and activities to support the efficient functioning of the constraint.

Elevate the constraint – Invest in overcoming or removing the constraint.

Repeat the process – Once one constraint is addressed, the next one should be identified, and the process continues.

What is the Balanced Scorecard (BSC)?

The Balanced Scorecard (BSC), developed by Robert Kaplan and David Norton, is a performance management framework that helps organizations translate their vision and strategy into actionable objectives and measures. Unlike traditional performance systems that focus primarily on financial metrics, the Balanced Scorecard takes a more holistic approach by measuring performance across four key perspectives:

Financial Perspective: Measures financial outcomes such as revenue growth, profitability, and cost management.

Customer Perspective: Focuses on customer satisfaction, loyalty, and the value delivered to customers.

Internal Process Perspective: Looks at internal operations, efficiency, and process optimization.

Learning and Growth Perspective: Examines employee development, skills, and innovation.

The Balanced Scorecard helps organizations align their goals and activities across these perspectives, ensuring that all aspects of performance are being monitored and improved. It provides a balanced approach to performance management, enabling organizations to measure both short-term and long-term success.

Integrating TOC with the Balanced Scorecard in Employee Performance Management

While both TOC and the Balanced Scorecard are effective frameworks individually, their combined use in performance management can provide retail organizations with a powerful method to align employees’ daily activities with the organization’s strategic objectives and remove obstacles to improved performance. By combining the strengths of both methodologies, retail companies can focus on overcoming constraints while ensuring that all aspects of performance are measured and optimized.

Step 1: Identifying Constraints in Employee Performance

The first step in integrating TOC with the Balanced Scorecard is identifying the key constraints that limit employee performance. In a retail company, these constraints could include:

Employee Skill Gaps: A lack of training or expertise in key areas (e.g., customer service, inventory management, or product knowledge).

Inadequate Staffing: Shortages of staff or improper allocation of employees to high-demand areas (e.g., checkout lines during peak hours).

Inefficient Processes: Bottlenecks in operations, such as delays in stocking products, processing sales, or fulfilling orders.

Technology Limitations: Outdated point-of-sale (POS) systems or insufficient inventory management tools that impede employee productivity.

Once the constraint is identified, TOC directs the retail company to exploit this constraint by focusing on optimizing processes, providing additional training, or reallocating resources to remove or reduce the impact of the constraint.

Step 2: Aligning Employee Performance with Organizational Strategy

The Balanced Scorecard provides the framework for aligning employee performance with the strategic goals of the organization. By establishing clear objectives across the four BSC perspectives, retail companies can ensure that employees understand what they need to focus on to contribute to the company’s overall success.

For example, if a retail store’s strategic goal is to increase customer satisfaction, the BSC can measure customer-facing employee performance through metrics such as:

Customer satisfaction surveys

Response time to customer inquiries

Upsell or cross-sell success rates

At the same time, the TOC approach can be used to identify bottlenecks in the process, such as a lack of employee training or insufficient staffing during peak hours that may prevent employees from achieving the desired outcomes.

Step 3: Subordinating and Optimizing Performance to Overcome Constraints

Once constraints are identified, TOC emphasizes aligning all activities around the constraint to optimize performance. The Balanced Scorecard can support this by integrating key performance indicators (KPIs) that help focus employees on addressing the constraints.

For example, if customer service is identified as a constraint, the retail company can use the Balanced Scorecard’s Customer Perspective to set specific objectives, such as improving response time or increasing customer loyalty. KPIs may include metrics such as:

Customer Satisfaction (measured through surveys)

Employee Training Completion (to enhance service quality)

Average Handling Time (for customer queries)

Meanwhile, the Learning and Growth Perspective of the BSC can ensure that employees are being given the proper tools, training, and resources to overcome this constraint. This could involve investing in customer service training programs, introducing technology solutions to streamline the customer interaction process, or hiring additional staff to support customer-facing roles.

Step 4: Elevating the Constraint and Fostering Growth

The next step in the TOC process is elevating the constraint. This means making targeted investments to overcome the constraint fully. The Balanced Scorecard can help by ensuring that the company is investing in areas that will lead to sustainable performance improvements.

For example, if the constraint is inadequate staffing during peak hours, the retail company could allocate resources to hire additional staff or introduce automated solutions, such as self-checkout systems, to ease the burden on employees. These investments should align with the goals set in the Internal Processes and Learning and Growth perspectives of the BSC.

In the Learning and Growth Perspective, elevating the constraint could involve offering training programs focused on the development of skills related to the constraint. This ensures that employees are continually improving and adapting to the changing retail landscape, which ultimately benefits overall productivity.

Step 5: Continuous Monitoring and Improvement

Finally, TOC emphasizes the need for continuous monitoring and reassessment of constraints. The Balanced Scorecard plays a key role by offering a framework for regularly measuring and tracking employee performance.

By using KPIs from the Balanced Scorecard across all four perspectives, retail companies can continuously monitor employee performance, identify new constraints as they arise, and take corrective action. This continuous feedback loop ensures that employee performance remains aligned with organizational goals and that bottlenecks are addressed promptly.

Benefits of Integrating TOC and BSC in Employee Performance Management

Increased Productivity: By identifying and addressing constraints, retail companies can ensure that employees are not being hindered by inefficiencies or lack of resources, leading to higher productivity.

Improved Employee Engagement: Aligning employees’ goals with organizational strategy through the Balanced Scorecard helps employees see the value of their work. This leads to higher motivation and job satisfaction.

Better Focus on Critical Areas: By focusing on the most significant constraints and aligning performance with strategic goals, companies can improve key performance areas such as customer service, sales, and operational efficiency.

Data-Driven Decision Making: The integration of TOC and BSC ensures that performance management decisions are based on real data and measurable outcomes, rather than subjective evaluations. This leads to fairer performance assessments and better resource allocation.

Continuous Improvement: The TOC approach fosters a mind-set of constant improvement, while the Balanced Scorecard ensures that performance is monitored from all angles, helping companies achieve sustained growth and success.

Conclusion

By integrating the Theory of Constraints and the Balanced Scorecard, retail companies can create a powerful, dynamic system for managing and improving employee performance. The TOC identifies and addresses constraints that limit productivity, while the Balanced Scorecard ensures that employee efforts are aligned with organizational strategy across multiple dimensions. Together, these frameworks provide a comprehensive approach to employee performance management that drives growth, enhances productivity, and ensures long-term success in the competitive retail market.

By focusing on the operational and strategic aspects of performance, retail organizations can create a work environment where employees are engaged, focused, and constantly improving, ultimately leading to higher profitability and customer satisfaction.

At Tectalik.com, we bring 21 years of industry expertise and over 20 million man-hours of learning to deliver cutting-edge solutions. Leveraging this experience, we have developed STARR, an AI-powered software designed to seamlessly integrate with consultancy services provided by industry leaders.

STARR empowers businesses to implement an integrated Theory of Constraints (TOC) and Balanced Scorecard (BSC) methodology, enabling effective employee performance management while driving continuous improvement and sustained success. We'd love to hear your thoughts and collaborate with you. Reach out to us at sachin@tectalik.com Sachin Pilaniwala Director at Vynso Business Services LLP

[govindhtech]

EPAM’s Retail Media Orchestration Toolkit and Google Cloud

EPAM’s Retail Media Orchestration Toolkit for Streamlined Ad Operations

Increase retail media success more quickly with Google Cloud and EPAM.

Retail media networks are not a novel form of advertising platform that enables merchants to sell advertising space to outside companies on their digital platforms. However, they will undergo a significant transformation in the upcoming year. As consumers’ concerns about privacy grow, they want more tailored advertising advice.

For many years, EPAM and Google Cloud have been developing retail media solutions, giving you the data and insights you need to enhance buyer experiences, improve metrics, and get more thorough and granular perspectives of your consumers.

Businesses who employ AI and gen AI and make the most use of first-party data will experience a return on investment in retail media. I am excited to inform the launch of EPAM’s Retail Media Orchestration Toolkit today, which will enable retailers of all sizes, regardless of how developed their retail media operations are, to take advantage of the opportunities that lie ahead in the upcoming year. The Retail Media Orchestration Toolkit gives you access to specialized, internal retail media operations that are coordinated with EPAM’s extensive retail knowledge and backed by Google and Google Cloud’s market-leading digital advertising capabilities.

You may significantly outperform your rivals and enhance your first-party data with previously unattainable information by utilizing Google Cloud’s AI and gen AI technologies and expertise.

Profits from retail media are still elusive

Even while many retailers have established retail media operations and are aware of the economic potential of first-party data, they still have difficulty seeing these initiatives through to maturity. Typical obstacles to optimizing retail media earnings consist of:

Marketers can choose from hundreds of retail media networks to host campaigns. This infrastructure cannot match the increased demand for data-driven insights. Companies want to spend their advertising resources on networks with comprehensive, data-driven insights, yet many retailers struggle to provide the in-depth information advertisers require. Few shops specialize in retail media; they sell products. The challenge is further compounded by the magnitude involved for many retailers.

Incapacity to deliver precise, quick measurements: Closed-loop campaign performance measurement, and in particular omnichannel measurement across various digital and physical consumer engagements, necessitates a degree of retail media technology, skill, and coordination that few merchants have.

The absence of resources and technology to enable data clean rooms Retail media are driven by consumer data. The success of advertising increases with the amount of detailed and thorough data. It’s critical to protect sensitive information, including comprehensive customer data, in order to uphold industry ethics, preserve consumer trust, and frequently comply with legal requirements. Data clean rooms offer a secure setting for several authorized individuals to use and exchange client data. However, many merchants lack the resources and knowledge necessary to maintain a data clean room, and the technological obstacles are substantial.

Data and workflow standardization challenges: Most retail media networks are made up of disparate independent software vendors (ISVs). They make use of their own protocols, guidelines, and reporting styles. As a result, incoming reporting data is constantly pouring in and needs to be converted to internal formats before being sent to advertisers. A lot of retailers try to deal with this by manually handling incoming data, which leads to more employees, worse performance when reporting to customers, and lower profitability for retail media.

Retail Media Orchestration Toolkit

Retailers can now deploy in-house, customized retail media solutions, just like Walmart, Tesco, Albertsons, and Kroger have done.

In collaboration with EPAM and Google Cloud, the Retail Media Orchestration Toolkit was created through Google Cloud’s Industry Value Network (IVN) project, utilizing ISV solutions like Moloco. With the help of the Toolkit, retailers may use their data to help their advertising clients and enhance their retail media operations.

EPAM’s extensive understanding of retail media operations stems from years of experience creating in-house, customized solutions powered by Google Cloud for some of the biggest retailers globally. Custom retail media solutions can be designed and implemented with Google Cloud’s comprehensive, end-to-end platform and solutions for audience capabilities, measurement, media execution, and innovation.

EPAM’s Toolkit, which is built on the cutting-edge Google Cloud Cortex Framework cloud-based data foundation, enables clients to make better use of their data, regardless of where it is stored. This includes first-party data from programs like Google Ad Manager, Google Search Ads 360, Display & Video 360, and others, making a true in-house, custom retail media solution a feasible option. The solution, which is a component of Google Cloud’s Industry Value Network, also makes use of ISV solutions to offer a complete and replicable solution via the pre-built connectors and accelerators.

Using the Retail Media Orchestration Toolkit, retailers benefit from:

An entirely owned, tailored, internal retail media system that is readily expandable when necessary

The capability of automating, standardizing, and streamlining retail media operations

Costly, prone to error human processes are replaced with fully automated ones.

Omnichannel measuring capabilities so they can show marketers the ROI and campaign effectiveness

Making better, data-driven decisions to optimize campaign performance across various, heterogeneous platforms

Advice on how to use cutting-edge technology like artificial intelligence (AI) and machine learning (ML) to create a solution that meets their present demands.

Significant, measurable advantages are already being felt by retailers who are utilizing the EPAM and Google Cloud retail media solution, such as:

Increases in retail media revenue and advertiser demand of 15% to 20%

Double the campaign’s performance

40% time savings

Costs of retail media activities are reduced by 12%.

Retail media success’s four stages

Four steps make up the design and implementation of an internal solution using the Retail Media Orchestration Toolkit:

Combine, standardize, automate, evaluate, and display transactional and multichannel campaign delivery data for multichannel measurement.

Superior omnichannel measurement Data from user-level interactions across platforms and channels should be tracked, reported, and examined.

Audiences: Using unique segmentation models that are built within your own cloud environment and syndicated to your retail media partners, create high-value predictive audiences based on your transactional data.

Utilize analytics to create and improve new revenue sources by drawing on brand and consumer data.

Regardless of their degree of retail media maturity, retailers were intended to profit from this staged approach. When you’re ready, you can take use of the insight-boosting potential of Google Cloud’s AI and ML capabilities. Your solution may be set up and installed to suit your unique requirements, yielding benefits practically instantly.

Prepare to expand your media efforts in retail

Due to its youth, very few, if any, organizations have fully matured their retail media activities. There is still room for improvement, even for large retailers who have created their own in-house retail media solutions. Some areas that usually lack technological maturity include optimizing workflows, creating complete automation of retail media operations, and making the most of emerging capabilities with AI and ML.

However, where is your organization now? How far along is your company in realizing the full potential of retail media? What actions are necessary to get to that point?

To address those questions, a maturity evaluation is used. It will only take two or three meetings with important members of your company to give us a broad overview of your retail media business. And it will use that information to create a customized action plan for you that includes:

A multi-year plan that addresses technology, procedures, and collaborations and is tailored to your company’s maturity level

A projection of retail media’s profit and loss that identifies important dependencies

A structure of investments and resources to help you expand more quickly

Simply put, your maturity assessment shows you how to get from where you are to where you want to be and shows you how to maximize the potential of retail media for your company.

Read more on Govindhtech.com

[rmrkbl-marketing]

Maximizing Ecommerce Success: A Comprehensive Guide to Key Performance Indicators (KPIs)

Introduction

In the dynamic landscape of online retail, performance metrics are the compass guiding businesses toward success. Key Performance Indicators (KPIs) serve as crucial milestones, directing ecommerce entrepreneurs to navigate the complex realm of sales, marketing, and customer service. In this comprehensive guide, we at RMRKBL Marketing delve into the intricate world of KPIs, offering profound insights to empower your business decisions and drive unparalleled growth.

Unveiling the Essence of Performance Indicators

A performance indicator, a beacon in the data-driven journey, is a quantifiable measurement aligning with specific goals. Picture an online retailer aspiring to boost site traffic by 50% in the next year – a noble ambition. Key indicators could include daily unique visitors, traffic sources (paid advertising, SEO, brand advertising), or the holy grail of customer lifetime value.

Decoding Key Performance Indicators

Amidst a plethora of potential metrics, the crux lies in identifying key performance indicators (KPIs) – impactful data points succinctly reflecting progress toward defined goals. In this pursuit, Shopify's robust reporting and analytics emerge as invaluable tools, boasting over 60 pre-built dashboards to illuminate trends and catalyze informed decision-making.

The Significance of KPIs

Why are KPIs as vital as strategy and goal setting? They transcend mere statistics, offering actionable insights that propel strategic decision-making. Without KPIs, businesses risk navigating uncharted waters, relying on intuition rather than data-driven precision. Harnessing KPIs fosters a deeper understanding of your business and clientele, fostering informed strategies for online sales growth.

Classifying Key Performance Indicators

KPIs, versatile in nature, span qualitative, quantitative, predictive, and historical dimensions, permeating various business operations. In the ecommerce domain, KPIs elegantly align with five core categories: Sales, Marketing, Customer Service, Manufacturing, and Project Management.

Sales: A Symphony of Success

In the realm of sales, mastering KPIs is akin to orchestrating a symphony of success. Ecommerce retailers can fine-tune their performance through vigilant tracking of crucial metrics such as total sales, average order

size, gross profit, average margin, and more. Each metric unveils a facet of your business, from understanding customer behavior through conversion rates and shopping cart abandonment rates to strategic insights on product affinity and competitive pricing.

Unlocking Sales KPIs

1. Total Sales

Ecommerce success hinges on understanding sales patterns. Monitor sales on an hourly, daily, weekly, monthly, quarterly, and yearly basis to discern trends and capitalize on peak periods.

2. Average Order Size

Delve into customer spending habits with the average order size, a pivotal KPI reflecting the typical expenditure per order. This insight informs pricing strategies and product bundling opportunities.

3. Gross Profit

Measure business efficiency by calculating gross profit – the difference between total sales and the cost of goods sold. A nuanced understanding ensures profitability and strategic decision-making.

4. Conversion Rate

Efficiency in converting visitors to customers is paramount. The conversion rate, expressed as a percentage, illuminates the success of your ecommerce site in turning visitors into buyers.

5. Customer Lifetime Value (CLV)

The heartbeat of sustainable growth lies in the customer lifetime value. Nurture long-term relationships by understanding how much a customer contributes over their engagement with your brand.

6. Revenue per Visitor (RPV)

Evaluate the effectiveness of your site in converting visitors into revenue. Low RPV prompts a deep dive into analytics, optimizing the user experience to drive more online sales.

7. Customer Acquisition Cost (CAC)

Strategically invest in customer acquisition by deciphering the cost of acquiring new customers. Analyze marketing spend breakdown to ensure efficient customer acquisition.

8. Inventory Levels

Maintain optimal stock levels by closely monitoring inventory metrics. Insights into stock turnover, product velocity, and sitting stock guide inventory management strategies.

9. Competitive Pricing

Benchmark against competitors by scrutinizing pricing strategies. An agile approach to pricing ensures your business remains competitive and attuned to market dynamics.

10. Product Affinity

Uncover cross-promotion opportunities through product affinity analysis. Identify products frequently purchased together, fueling targeted marketing strategies.

11. Product Relationship

Strategically plan cross-selling tactics by understanding which products are viewed consecutively. Leverage this KPI to enhance product recommendations and elevate user experience.

12. Churn Rate

Customer retention is paramount. The churn rate reveals how swiftly customers are departing. Swift action can mitigate losses and foster sustained loyalty.

13. Cost per Click (CPC)

For paid advertising success, track the cost incurred for each click. Optimize ad campaigns by aligning CPC with conversion rates, ensuring a balanced marketing budget.

Marketing Mastery: Unleashing Potency Through KPIs

Marketing KPIs wield immense power in sculpting the success story of your ecommerce venture. From driving website traffic to deciphering customer behavior, these metrics guide strategic marketing endeavors.

Navigating Marketing KPIs

1. Website Traffic

Website traffic serves as the heartbeat of ecommerce success. Monitor the total number of visits to your site, interpreting trends and refining marketing strategies accordingly.

2. New Visitors vs. Returning Visitors

Distinguish between first-time visitors and returning patrons. This insight aids in assessing the efficacy of digital marketing campaigns and tailoring strategies for diverse audiences.

3. Time on Site

Evaluate user engagement by analyzing the time visitors spend on your website. A deeper engagement with blog content and landing pages signals brand affinity.

4. Bounce Rate

High bounce rates demand attention. Investigate the reasons behind visitors exiting after viewing a single page, optimizing user experience and content relevance.

5. Page Views per Visit

Navigate user journeys by understanding the average number of pages viewed during each visit. Balance engagement with ease of navigation to enhance the user experience.

6. Average Session Duration

Dive into user behavior with the average session duration. Longer durations indicate profound interactions with your site, particularly with blog content and landing pages.

7. Traffic Source

Decipher the origins of website traffic through the traffic source KPI. Channel-specific insights guide focused marketing efforts, whether from organic search, paid ads, or social media.

8. Mobile Site Traffic

Optimize for mobile success by monitoring the influx of users accessing your store via mobile devices. A mobile-friendly site ensures a seamless experience for a diverse audience.

9. Newsletter Subscribers

Harness the potential of email marketing by tracking newsletter subscribers. Analyze demographics to tailor content and maximize reach, ensuring alignment with target audiences.

10. Email Open Rate

Elevate email marketing effectiveness by scrutinizing the percentage of subscribers opening your emails. Test subject lines and maintain list hygiene for optimal engagement.

11. Email Click-Through Rate (CTR)

Drive traffic to your site with a high email click-through rate. This KPI measures the percentage of subscribers clicking on links, a pivotal factor in conversion success.

12. Social Followers and Fans

Measure brand loyalty and awareness through social media metrics. The number of followers and fans on platforms like Facebook, Instagram, and Twitter signifies audience engagement.

13. Return on Ad Spend (ROAS)

Evaluate ad campaign efficacy by gauging the revenue earned for every dollar spent on advertising. ROAS serves as a compass, steering advertising strategies toward profitability.

14. Cost per Click (CPC)

Unveil the cost incurred for each click on paid ads. Efficiently manage marketing budgets by aligning CPC with conversion rates, ensuring optimal returns on investment.

15. Social Media Engagement

Quantify brand engagement with social media followers through the social media engagement KPI. Active interaction signals a vibrant community and potent brand-consumer connections.

16. Clicks

Track the total number of clicks across various platforms – website, social media, email, and ads. A holistic perspective aids in refining content and optimizing engagement strategies.

17. Average Click-Through Rate (CTR)

Measure user engagement with the average click-through rate, revealing the percentage of users clicking on links. Optimize content placement and messaging for heightened effectiveness.

18. Average Position

Ascend the search engine ranks with insights from the average position KPI. Understand your site's SEO and paid search performance, striving for the coveted top position.

19. Pay-Per-Click (PPC) Traffic Volume

Evaluate the success of PPC campaigns by tracking traffic volume. Strategic adjustments based on PPC insights ensure targeted traffic influx to your site.

20. Blog Traffic

Uncover the impact of blog content by isolating blog traffic metrics. Compare blog traffic against overall site traffic for a nuanced understanding of content effectiveness.

21. Number and Quality of Product Reviews

Harness the power of social proof with product reviews. Track quantity and content to leverage customer feedback for SEO, brand credibility, and business refinement.

22. Banner or Display Advertising CTRs

Optimize banner and display ad performance by scrutinizing click-through rates. Insights into copy, imagery, and offer effectiveness guide strategic adjustments for enhanced engagement.

23. Affiliate Performance Rates

Leverage affiliate marketing with insights into performance rates. Identify successful channels, refining strategies to maximize the impact of affiliate partnerships.

Elevating Customer Service through KPI Excellence

Customer service KPIs stand as sentinels, guarding the gateway to customer satisfaction. Scrutinize these metrics to ensure your support teams exceed expectations and cultivate lasting customer relationships.

Pioneering Customer Service KPIs

1. Customer Satisfaction Score (CSAT)

Quantify customer satisfaction through the CSAT metric. Harness customer feedback to refine service strategies and foster a positive brand perception.

2. Net Promoter Score (NPS)

Measure customer loyalty with the Net Promoter Score. Identify brand advocates and detractors, directing efforts toward building a robust community of brand enthusiasts.

3. First Response Time

Efficient customer service hinges on swift responses. Monitor the time taken for the first response to gauge support team efficacy and ensure timely issue resolution.

4. Ticket Resolution Time

Expedite issue resolution by scrutinizing ticket resolution times. Streamline support processes based on these insights to enhance customer satisfaction.

5. Customer Retention Rate

A flourishing business thrives on customer retention. The retention rate KPI illuminates the success of your efforts in cultivating lasting relationships with clients.

6. Customer Complaint Resolution

Transform challenges into opportunities by mastering customer complaint resolution. Evaluate resolution times and customer feedback to fortify your support ecosystem.

7. Service Level Agreement (SLA) Adherence

Set and surpass customer expectations with SLA adherence. Track the percentage of support requests meeting agreed-upon response and resolution times.

8. Customer Effort Score (CES)

Simplify customer interactions with the Customer Effort Score. Minimize friction in customer journeys, fostering seamless and enjoyable experiences.

9. Contact Volume

Analyze contact volume to understand support team workload. Proactive adjustments to staffing and resources ensure consistent service excellence.

10. Customer Service Channel Performance

Decipher the effectiveness of various customer service channels – live chat, email, phone. Optimize resource allocation based on channel performance to maximize customer satisfaction.

11. Agent Performance

Empower support teams through insights into agent performance. Identify top performers and areas for improvement, ensuring a high standard of service across the board.

Conclusion: Mastering the Art of KPIs for Ecommerce Triumph

In the intricate tapestry of ecommerce success, KPIs serve as the warp and weft, weaving a narrative of progress and prosperity. Unleash the potential of your online venture by embracing the nuanced insights offered by sales, marketing, and customer service KPIs. Propel your business forward, navigate challenges, and sculpt a legacy of unparalleled success in the competitive realm of online retail.

FAQs

Why are KPIs crucial for ecommerce success?

KPIs, or Key Performance Indicators, provide quantifiable insights into the performance of various aspects of your ecommerce business. They guide strategic decision-making, enhance customer experiences, and drive overall success by aligning actions with specific goals.

How can I use KPIs to improve my online sales?

Analyzing sales KPIs such as total sales, average order size, conversion rate, and customer lifetime value empowers you to optimize pricing strategies, understand customer behavior, and implement targeted marketing efforts for increased online sales.

What role do marketing KPIs play in ecommerce?

Marketing KPIs, including website traffic, engagement metrics, and return on ad spend, offer actionable insights into the effectiveness of your marketing efforts. These metrics help refine strategies, boost brand awareness, and drive targeted traffic to your ecommerce site.

How do customer service KPIs contribute to business growth?

Customer service KPIs, such as customer satisfaction scores, first response time, and ticket resolution time, play a pivotal role in fostering positive customer relationships. Meeting and exceeding customer expectations leads to increased loyalty, positive word-of-mouth, and sustained business growth.

Can KPIs really help in inventory management?

Absolutely. Sales KPIs related to inventory levels, product affinity, and competitive pricing provide crucial insights into stock turnover, product popularity, and market competitiveness. Effectively managing inventory based on these KPIs ensures optimal stock levels and minimizes wastage.

Are there specific KPIs for evaluating the success of PPC campaigns?

Yes, monitoring KPIs such as pay-per-click (PPC) traffic volume, cost per click (CPC), and return on ad spend (ROAS) provides a comprehensive view of your PPC campaign performance. These metrics help optimize ad budgets, refine targeting, and maximize the impact of your advertising efforts.

Can KPIs help me understand the effectiveness of my social media marketing?

Certainly. Social media KPIs like social followers, engagement metrics, and click-through rates provide insights into the impact of your social media efforts. Understanding these metrics enables you to refine content strategies, build brand loyalty, and expand your social media presence.

How often should I review and update my KPIs?

Regular reviews are crucial to adapt to changing market dynamics. Consider monthly reviews for short-term KPIs and quarterly or annually for long-term goals. Adjust KPIs based on business priorities, industry trends, and the evolving needs of your ecommerce venture.

[coconuttz]

5 Remote Jobs in Fashion

Here are five common remote fashion jobs that allow you to work from anywhere while still being a part of the dynamic fashion industry:

1. Fashion Writer/Blogger

Fashion writers and bloggers create content for websites, magazines, and blogs. This could include trend reports, fashion news, interviews with designers, and style tips. Working remotely, you can contribute to various publications, run your own fashion blog, or even freelance for multiple outlets. Strong writing skills and a keen understanding of fashion trends are essential for this role.

2. Social Media Manager

As a social media manager, you'll be responsible for managing and curating content for fashion brands on platforms like Instagram, Pinterest, and TikTok. Your tasks might include creating content calendars, posting updates, engaging with followers, and analyzing performance metrics. This role requires creativity, an eye for design, and a deep understanding of social media trends, making it a perfect remote position.

3. Fashion Illustrator

Fashion illustrators create visual representations of clothing designs, accessories, and fashion concepts. These illustrations might be used in marketing materials, design proposals, or fashion editorials. With the right software and tools, fashion illustrators can work remotely, collaborating with designers, brands, or fashion magazines. This job requires strong artistic skills and a unique style that sets your work apart.

4. E-commerce Stylist

E-commerce stylists curate outfits and style products for online retailers. You’ll work with brands to select clothing, accessories, and props that highlight their products in the best light. Remote stylists often collaborate with photographers and creative directors through virtual meetings to ensure the final images align with the brand’s vision. Strong styling skills and a deep understanding of online consumer behavior are crucial for this role.

5. Fashion Product Photographer

Fashion product photographers specialize in capturing high-quality images of clothing, accessories, and other fashion items for online stores, catalogs, and marketing campaigns. Working remotely, you can set up a home studio or collaborate with brands that ship products to you for photography. This role requires expertise in lighting, composition, and photo editing to ensure that the products look their best in a digital format.

[davidwilliam3]

The Role of Statistical Analysis in Business Decision-Making

In the business model, where data initiative decisions the role of statistical analysis has become vital. Companies control statistical methods to make informed choices, optimize performance, and gain a competitive analysis. One of the most valuable resources in mastering is a professional who provides expertise in static analysis and helps businesses connect data's power. Here’s a look at how a static tutor can significantly improve business decision-making.

Understanding Market Trends with Precision

Statistical analysis allows businesses to understand market trends and consumer behaviors effectively. A static tutor helps businesses understand complex statistical models that predict future trends based on historical data. For instance, if a retail company wants to predict seasonal sales, a static tutor can guide the application of time-series analysis and regression techniques. These techniques ensure that businesses accurately to look forward market demands and make strategies according to the market trends.

Improving Operational Efficiency

When maintaining profitability and affordability operational efficiency plays a vital role. By statistical application methods, businesses can identify ineffective operations in business development. A static tutor can help in analyzing metrics such as performance in chain supply. By applying techniques like hypothesis testing and analysis of variance, businesses can find improvement and implementation to enhance business development.

Enhancing Financial Performance

Company success may depend on business financial performance. Through statistical analysis sort out financial performance and future planning. A static tutor can help businesses utilize techniques such as Regression analysis to make a chart of total business revenue and calculate investment opportunities. By understanding financial data trends, companies can make informed decisions about budgeting, pricing, and resource allocation, ultimately improving their financial health.

Optimizing Marketing Strategies

Marketing effectiveness is significantly boosted by statistical analysis. A static tutor provides services in marketing strategies to develop business leveraging data. Techniques such as multivariate analysis allow companies to determine the most effective marketing messages and channels.

Facilitating Data-Driven Decision-Making

Facilitating decision-making can lead to more accurate outcomes and maximize the certainty of data. A static tutor plays a crucial role in ensuring that businesses make decisions based on solid statistical evidence rather than inspection. By guiding the use of statistical tools and methods, a static tutor helps businesses interpret data accurately and make informed decisions that align with their strategic goals.

Assessing Customer Satisfaction

Understanding customer satisfaction is vital for business success. A static tutor helps in analyzing customer feedback and satisfaction reviews using statistical methods. Techniques like factor analysis help to coordinate with customers’ needs. This analysis enables businesses to enhance their products and services, leading to improved customer satisfaction and loyalty.

Evaluating Product Performance

Product performance evaluation is essential for maintaining and improving market competitiveness. A static tutor can assist businesses in applying statistical analysis to assess product performance based on sales data, customer reviews, and market share. By utilizing techniques such as regression analysis and correlational studies, businesses can identify trends and make data-driven decisions to optimize their product offerings.

Reducing Risk

Risk management is a critical aspect of business strategy. Statistical analysis helps in assessing and managing risks effectively. A static tutor can guide businesses in using risk assessment models. By understanding risk prospects, businesses can develop accurate strategies to manage possibilities and protect their assets.

Enhancing Human Resources Management

We can get human resources management benefits from statistical analysis in several ways. A static tutor can help analyze employee performance data, and monthly revenue generated. Techniques like predictive analytics can identify factors leading to high employee performance and satisfaction. This data strategies approach enables better business decisions, from recruitment to employee development, and Encourages more effectiveness in workability.

Conclusion

Coordinating with a static tutor for your business strategy provides invaluable expertise in statistical analysis, leading to more informed and effective decision-making. From understanding market trends and optimizing operations to enhancing financial performance and managing risks, a static tutor helps businesses leverage data to achieve their goals. implement statistical analysis with the support of statistics tutors, businesses can know how the complexities of today’s market with confidence and precision, maintaining success and sustained growth.