#Customerdataplatform

[sekeltech]

Cloud-Based Infrastructure: Build Secure Digital Assets

In today’s digital-first world, businesses are rapidly shifting towards cloud-based infrastructure to enhance agility, efficiency, and scalability. Whether it’s storing critical business data, running applications, or managing global operations, the cloud offers a flexible and cost-effective solution. Organizations of all sizes — from startups to large enterprises — leverage cloud infra to streamline processes and reduce IT costs while ensuring seamless access to resources anytime, anywhere.

However, as businesses continue to embrace cloud and infrastructure solutions, security remains a top concern. With the increasing volume of cyber threats, data breaches, and compliance regulations, safeguarding digital assets in the cloud is more critical than ever. Misconfigurations, unauthorized access, and third-party vulnerabilities can expose sensitive information, leading to financial and reputational damage.

This is why implementing a robust security strategy is essential when adopting cloud-based infrastructure. By prioritizing data protection, access control, and compliance, businesses can fully leverage the cloud’s benefits — scalability, flexibility, and cost-effectiveness — while ensuring their digital assets remain secure. In this blog, we’ll explore the key aspects of cloud infra, common security challenges, and best practices to safeguard your business in the cloud.

Take the next step today!

Explore Sekel Tech’s cloud-based solutions to power your digital assets securely. Contact Sekel Tech today for a personalized cloud strategy that fits your business needs. Secure, scale, and succeed with Sekel Tech’s cutting-edge cloud infrastructure.

[marketingutd]

Adobe Audience Manager Integration: Harness Data for Smarter Marketing

In today’s digital landscape, businesses rely on data-driven marketing to deliver personalized experiences and enhance customer engagement. Adobe Audience Manager (AAM) integration enables organizations to collect, unify, and activate customer data across multiple channels, allowing for precise audience targeting and improved campaign performance. By integrating AAM, businesses can seamlessly merge first-party, second-party, and third-party data sources, creating a 360-degree view of their customers.

One of the key benefits of Adobe Audience Manager integration is its real-time audience segmentation powered by AI-driven insights. Businesses can analyze customer behavior, demographics, and interests to create dynamic audience segments that drive more relevant and effective marketing campaigns. Additionally, AAM facilitates cross-channel activation, ensuring personalized messaging reaches customers across websites, mobile apps, social media, and advertising platforms. With enhanced audience insights powered by Adobe Sensei, businesses can leverage predictive analytics to make smarter marketing decisions and maximize ROI.

Adobe Audience Manager integrates seamlessly with Adobe Experience Cloud, connecting with tools like Adobe Analytics, Adobe Target, and Adobe Campaign for a fully automated marketing strategy. It also supports third-party platform compatibility, enabling synchronization with external DSPs, CRM systems, and ad networks for efficient audience activation. Moreover, AAM ensures compliance with GDPR and CCPA regulations, providing secure and privacy-friendly data management.

By integrating Adobe Audience Manager, businesses can harness the power of customer data to create highly personalized experiences, optimize marketing strategies, and improve ad spend efficiency.

[resulticks]

Key Capabilities of Push Notifications by @resulticks

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[phonemantra-blog]

Riyadh Air, Saudi Arabia's new world-class airline, has announced a strategic technology partnership with Adobe to elevate the travel experience for its guests. This collaboration marks a significant step towards redefining personalized travel journeys, leveraging cutting-edge technology and a commitment to exceptional service. Shaping the Future of Travel: A Partnership for Personalized Journeys As a "digital native airline," Riyadh Air embraces innovation and aims to set new standards for the industry. Through this partnership, they leverage Adobe Experience Cloud, a comprehensive suite of tools designed to create personalized and seamless digital experiences. This partnership signifies both companies' commitment to: Elevating the Travel Experience: By harnessing the power of Adobe's Experience Cloud, Riyadh Air aims to personalize every touchpoint of the travel journey, from trip planning and booking to in-flight experiences and beyond. Data-Driven Personalization: Through Adobe Real-Time Customer Data Platform (CDP), Riyadh Air will gather and analyze data to understand individual guest preferences and tailor experiences accordingly. This ensures privacy and consent are always respected while creating a truly personalized experience. Generative AI and Machine Learning: Adobe Sensei GenAI capabilities will enable Riyadh Air to generate personalized communications and marketing materials at scale, ensuring each guest receives relevant and timely information. Real-time Insights: Adobe Experience Platform empowers Riyadh Air to gain real-time insights into guest behavior and preferences. This allows them to continuously improve the travel experience and cater to the diverse needs of their global audience. A Seamless Journey, from Planning to Arrival Riyadh Air's partnership with Adobe ensures a smooth and personalized travel experience throughout the entire journey: Planning and Booking: Guests can expect a user-friendly online platform and mobile app that simplifies trip planning and booking. Personalized recommendations and offers based on individual preferences will guide them toward the perfect travel experience. In-flight Experience: Riyadh Air leverages Adobe's technology to deliver personalized in-flight entertainment options and real-time updates on the journey. Travelers can also expect seamless communication with the airline through their preferred channels. Arrival and Beyond Upon arrival at their destination, guests will continue to receive personalized recommendations and assistance based on their preferences and travel goals. Taking Flight with Innovation and Sustainability Beyond personalized experiences, Riyadh Air prioritizes several key aspects: Global Connectivity: With ambitions to connect Saudi Arabia with over 100 destinations worldwide, the airline supports the National Aviation and Tourism Strategies, aiming to attract millions of visitors to the Kingdom by 2030. Advanced Fleet: Riyadh Air will operate a modern fleet equipped with the latest technology, ensuring passenger comfort and safety while adhering to the highest global sustainability standards. Economic Growth: The airline is projected to contribute USD 20 billion to the Kingdom's non-oil GDP growth and create over 200,000 jobs across the globe. FAQs Q: When will Riyadh Air start flying? A: Riyadh Air plans to welcome its first passengers in 2025. Q: What destinations will Riyadh Air fly to? A: The airline aims to connect Saudi Arabia with over 100 destinations worldwide. Specific destinations haven't been announced yet. Q: How will Riyadh Air personalize the travel experience? A: Through Adobe Experience Cloud, Riyadh Air will leverage data, machine learning, and AI to personalize various aspects of the travel journey, including recommendations, communication, and in-flight experiences. Q: How is Riyadh Air committed to sustainability? A: Riyadh Air adheres to global sustainability standards and operates a modern fleet with fuel-efficient technology.

[wozcdpp]

In the fast-paced world of business, data has become a cornerstone for success. Small businesses, in particular, can harness the power of data to drive growth and enhance customer engagement. In this podcast, we will explore the invaluable insights shared by Woz, a leading cloud-based CDP and marketing technology company, on effective data management tips tailored for small businesses. Discover how Woz's innovative platform is revolutionizing the way enterprises collect, transform, and activate data to fuel personalized marketing strategies and informed decision-making.

[gojohnvictor]

Today’s digitally savvy consumers easily navigate a wide-ranging array of touch points in their interactions with brands. As they do, they leave in their wake an abundance of signals and intents that many organizations, hampered by outdated approaches and tools, find difficult to unwrap and understand. On the other hand, brands that can effectively harness and use this deluge of consumer-generated data—in depth and at scale—can power seamless, personalized, and contextually relevant customer experiences that create a winning advantage in a highly competitive marketplace.

Many modern organizations have invested in from five to 25 solutions for collecting marketing data. Because many of these solutions remain poorly integrated, the exponential growth in the volume of data collected, which should be a blessing, becomes a burden. The results are unmanageable siloed data, valuable yet untapped audience information, and a fragmented organizational view of the customer all of which can impede or even prevent the delivery and coordination of relevant and personally compelling communications.

Faced with the difficulties of managing fragmented data and patched-up solution stacks, marketers worldwide have realized they cannot solve the problems efficiently and cost effectively though manual efforts. Marketers, as a result, have been demanding that IT organizations provide the right set of capabilities–unified and realized in standalone solutions—to help them overcome the enormous challenge. And not just any solution will do. Traditional data warehouses, for instance, are insufficiently nimble, nor can marketers pin their hopes on data lakes, given the extensive costs, talents, and skills required to use them effectively. 

What marketers need is a comprehensive, specialized solution, one that integrates customer data from internal and external sources, transforms it into a cohesive form accessible for other systems, delivers a singular view of the customer, and ensures both the consistency and quality of the data. That is precisely what a CDP (customer data platform) does.

to know more about Resulticks audience data management platform, click here https://www.resulticks.com/audience-data-management-platform

[pawoot]

DEF7 ครั้งที่ 6 Marketing Automation การตลาดอัตโนมัติ ที่จะทำให้การขาย เเละการติดตามลูกค้าที่ไม่ซื้อของกลับมาหาเเบรนด์ได้ง่ายมากขึ้น...การบรรยายจาก คุณไชยพงศ์ ลาภเลี้ยงตระกูล CEO : 3DS Interactive Co., Ltd. ผู้พัฒนา PAMs Marketing Automation Platform ร่วมเเชร์ประสบการณ์โดยคุณจิรวัฒน์ คิดชัย Senior Manager-Analytics & Insights THE MINOR FOOD GROUP PCL., Minor Food ช่วงบ่าย กับการบรรยาย “ สุดยอด! เทคนิคการใช้เครื่องมือดิจิทัลเทคโนโลยี เพื่อการบริหารธุรกิจ” รวมทุกเครื่องมือในการบริหารงานทั้งการตลาด การขาย การสื่อสาร เเละเเหล่งรวม Application เจ๋งๆ ที่สามารถเข้าไปเลือกใช้งานให้เข้ากับธุรกิจของตัวเอง ร่วมเเชร์เทคนิคโดย คุณวนัสรา วงษ์สมุทร (ต๊ะ) Co-Founder POJ เพจสินค้าญี่ปุ่น กิจกรรมงานเปิดตัวสินค้ากับโจทย์ Business Case : ฟาร์มสุข ใน Theme งาน The Six Senses สัมผัสที่สุข โดยกลุ่ม FaceLine #def #DEF7 #DEFbySPU #DEFtribe #DigitalEdgeFusion #digitalmarketing #MarketingAutomation #MarTech #customerdataplatform #CDP (at DEF : Digital Edge Fusion) https://www.instagram.com/p/CkCYdTfPkls/?igshid=NGJjMDIxMWI=

[nidhisolunus]

#Salesforce has unveiled a novel product called #Genie at Dreamforce 22, the company’s annual user fest. Check out this interesting post to know how the innovative product helps you harness #data in real time to meet your #business goals. #df22 #Dreamforce #customerdataplatform #Solunus #Innovation

[softqubetechnologies]

A Comprehensive Guide to Customer Data Platform

Without customers, it is quite impossible to have a business. Customers belong to the center of everything that businesses do, particularly marketing. To place those in the center and front, raw and real customer data are required.

You will be able to take the knowledge as well as improve your sales, marketing, and even the products. CDP is going to the perfect, too, if businesses wish to take the upcoming steps towards understanding the customers. https://haripatel.me/blog/comprehensive-guide-to-customer-data-platform/

[neuro-tags]

A Customer Data Platform is an API-driven marketing database that has evolved to integrate offline sources, works with various marketing technologies, and adapts to unique infrastructure. Choosing the right Customer Data Platform enables a business to leverage customer data more strategically, communicate with customers accurately and securely, and operate in a complex marketing environment with multiple channels. Customer Data Platforms facilitate businesses growing in volumes and complexity to run orchestrated marketing campaigns. They are a single reservoir to transform data and make it accessible to an expanding user base.

[itviewcourse]

Effective consumer data management provides marketers with easy-to-use tools and functions to onboard users, to understand their behavior, to auto engage them with pre-defined rule-sets and to personalize the communication. At NeuroTags, our Customer Data Platform (CDP) collects customer data and puts it together in the form of unified customer profiles and segments customers to auto run the set of predefined engagement campaigns to increase the Customer Satisfaction Index and Customer Lifetime Value (CLV).

https://www.neurotags.com/customer-data-platform

[expressanalytics]

Identity Resolution – How it Works

More and more businesses online are veering around to the fact that if they have to remain competitive, the one thing that will keep them ahead of the pack is a complete understanding of their customers. A customer’s identity resolution is like the Holy Grail for any business, especially in today’s competitive world. Know what is identity resolution and how it works. What are the key benefits of identity resolution?

A single unified customer profile is of paramount interest to businesses today. Identity resolution is the way of attributing customer interactions with your business across all touchpoints. Also, let’s not forget that in the last few years, the number of touchpoints customers can have with your business has simply exploded.

Want to know about the customer journey and customer identification? Fill up this short form and allow our experts to talk to you.

In a recent report, Forrester has described identity resolution as, “The process of integrating identifiers across available touchpoints and devices with behavior, transaction, and contextual information into a cohesive and addressable consumer profile for marketing analysis, orchestration, and delivery.”

So far, website cookies alone would do the trick where identity resolution was concerned but consumers are no longer shopping only on their desktops. In fact, more and more of them are now taking to buying from their mobile computing devices. That, and new data privacy laws have made the browser cookie passe.

What is “in” now instead is cross-device Identity resolution tracking. This is a process of collecting and combining data around a single customer in a way that links all his/her devices used back to him/her.

Why is cross-device tracking gaining importance? It is a fact that today, the average person owns multiple devices connected to the World Wide Web. Eg: laptops, smartphones, smart TVs, game consoles, etc.

Device tracking allows marketers to confirm which device and channel were used when a service or product was eventually purchased – whether it was a desktop, mobile, and whether it was from an e-commerce site or a social media channel.

With that, what has effectively happened is the e-commerce company or retailer has also managed to create a “unified” picture of its customer. The process is called “Identity Resolution”. Identity Resolution is the method in which certain unique “identifiers” are used to “connect” all the actions of a buyer to create a single, unified, real-time, customer identity.

So what are these identifiers? The location, the browser used, the device used, the platforms, and the channels, all of these are identifiers that help link the same person, irrespective of the device or channel used. Once a single customer’s identity is “resolved”, it becomes far easier for the marketer to serve up offers to him/her.

Because of Identity Resolution and customer data platform (CDP), each customer can be served up a personalized and unique brand experience.

All about cross-device tracking

So, for the reasons stated above, more than cookies, marketers these days prefer to use cross-device Identity Resolution tracking to maintain a complete profile of every client. Essentially, the latter allows the collection of data and its linking in a way that all devices used by one person are tracked back to him/ her.

The importance of cross-device tracking lies in the fact that it enables business teams to understand if a particular advertisement served on the desktop first resulted in a sale on a mobile; both devices are owned by the same person.

But here’s where things start to get a little tricky. There are two types of cross-device tracking – deterministic and probabilistic tracking – leading to two types of identity resolution – probabilistic and deterministic.

While both these methods involve complex matching across millions of data points as well as access to ALL the digital and device data, depending on the technology and data sets, they can deliver one of two types of matches.

Deterministic matching

Under deterministic matching, using a deterministic connector like perhaps a hashtag, email address, or username, the records of a particular customer are matched. This approach works best with first-party data.

Why first party? Because it involves the use of personally identifiable information of a customer like his/her email address, home or work address, telephone or credit card numbers, etc. At the end of this exercise, there remains no doubt about the identity of the customer.

Here’s an example: If John Doe uses his email address and logs into his email on his desktop, then uses the same on his Tablet, deterministic matching will show he is the same fellow. Deterministic matching is considered to be more perfect and takes the guesswork out of the tracking game.

But here’s the thing: although a more accurate matching method, it cannot be implemented by all businesses. One reason for that is because of the kind of resources it draws on, and because of the humungous amount of data, implementation is not possible for all the companies. So here’s where probabilistic matching comes in. The other factor that poses a hurdle in the implementation of deterministic matching is that it requires concrete identifiers like social security numbers or driver’s license numbers. But many a time, some companies do not need such information. Or, even if they do, consumers may refuse to submit such sensitive information.

Original Source: https://expressanalytics.com/blog/identity-resolution/

[resulticks]

A CDP serves as a robust foundation to empower marketers to create and manage end-to-end customer experiences. In addition, the Resulticks CDP incorporates 43 AI and machine learning models to enhance capabilities that include lead scoring, ROI attribution, omnichannel customer journey optimization, and marketing insights generation.

[loveneurotags]

Why NeuroTags for Consumer Data Platform?

Customer data platform software services are specifically useful for physical brands belonging to the retail sales channels. At NeuroTags, we provide the best customer data platform architecture to introduce users to new and effective marketing channels. Our CDP designers and technology experts provide multiple ways of onboarding buyers at scale.

Visit https://www.neurotags.com/customer-data-platform

[melbarrdigital]

How intent data acts as a spark to fire your B2B Marketing?

Now a day it’s not enough to be dependent only on customer data for successful B2B Marketing. https://lnkd.in/gU2FFjT

- www.melbarr.digital

[emeriobanque]

Barclays Launches Trade Finance Platform In B2B Payments. Read more: https://bit.ly/39vvWYl #Barclays #TradeFinancePlatform #B2Bpayments #financeindustryupdates #TradeFinancePlatformInB2BPayments #CustomerDataPlatform #emeriobanque #digitalfinance #financenews https://www.instagram.com/p/CIXXswPl2RP/?igshid=1t768kdkv8yrn