#DVC2 DVCII

[jared-p-dvc-2-blog]

“It Will Be Exhilarating” Review

It Will Be Exhilarating, Studio Neat’s autobiography about the history of their company, is an interesting, thorough short story about what it takes to make it as a small business in the modern age. Founded by Tom Gerhardt and Dan Provost, they initially bonded over a shared passion for a product they desperately both wished existed: a small, cheap tripod mount and stand combo for the iPhone 4. With no prior 3D product design and fabrication experience, they decided to learn both skills on their own, drafting prototypes and refining their design. Eventually they had a model that worked exactly how they wanted it to, and made a Kickstarter campaign in an effort to crowdsource money to create more, in case people online wanted some, too. Their product, named “Glif”, quickly reached the funding amount Tom and Dan asked for and more, and was a smash success for the duo’s very first product.

Surprised by the extremely positive outcome, they decided to make even more products, including a stylus for the iPad, and a stop-motion photography app for iOS, both also proving successful. However, the “Cosmonaut” stylus proved much more difficult to manufacture than they originally anticipated, and a good chunk of the book is spent detailing the trials and tribulations Studio Neat went through trying to get them fabricated just how they wanted them to be.

Overall, I found their story inspiring. Hearing that you go from “rags-to-moderate-riches” without spending hundreds of thousands of dollars in product design, R&D, and advertising is assuring, and it makes the process of designing, crowdfunding, and delivering a product you care about seem much less daunting than I originally thought. They created the products they did because they were insanely passionate about them, and learned business management skills and techniques as they went. Still, I also appreciated their willingness to stress how difficult it can be, and helped reinforce the practice of planning things out ahead of time rather than making promises without knowing if you can deliver on them. I’ll be sure to keep that in mind as I start on my semester project for this class.

Shirky, Clay, et al. It Will Be Exhilarating: Indie Capitalism and Design Entrepreneurship in the 21st Century, As Observed By Studio Neat. Edited by Erin Allingham.

[klkvool]

Final Prototype JPGS

[aakdvcdesign]

Notes week 11

[jakepaniaguadvc2]

Personal Bio

Organized tech savvy creative who’s passionate about design, soccer and apple products. Influenced by individuals trying to recreate the spectrum and uncover something new or even an extension onto something with a personal creative twist.

A Design and Visual Communications major at UW-Milwaukee, looking forward to the everyday challenge with creating something unique and captivating for the public to observe. A previous graduate of WCTC Design Program, I was able to capture many technical skills in the Adobe Creative Suite. Focusing and honing in on using each of the programs assisted me in having technical skills become a first instinct with great in depth communication to follow.

Currently working within Restaurant Operations at UWM as a student graphic designer, where we are a team of student ran creative all working together to create weekly and monthly signage, menus and specials all for the UWM restaurants spread around campus, bringing adequate responsibility for the numerous and various units. As well as being fortunate enough to working along side Two 3 Design Inc, interning there for a semester, where I was able to discover specific skill, seeing both sides between production and design. I was to create team jerseys, logos and apparel and widen my design techniques.  

High school design courses evoked a creative freedom that couldn’t possibly be inverted for a lifetime to come. With an insight on design and the ability to be creative everyday is the ultimate achievement.

Modern, elegant and fresh  

[klkvool]

Pitch Deck Part 1

[klkvool]

DVC Video Storyboard

Setting: Kenilworth studio Character: Seraphina  

Interview Questions: answer in complete sentences

Do you practice mindfulness? Do you benefit from instruction in practice? When you aren’t feeling your best, are you able to identify it? Would you Associate with a way that you are feeling if you had options to choose from and get specialized feedback?

When did you first start practicing yoga What was your life like before practicing yoga?

How often do you meditate? How do you feel after meditating? How has your spirit, the charisma that you carry forward been positively influenced to make an impact on your goals What benefits have you seen from your mind body and spirit

[klkvool]

Process Poster

[klkvool]

Final Infographic and Personas

[klkvool]

Brand Book Part 1

[klkvool]

Brand Book Part 2

[klkvool]

Prototype Process Shots

[aakdvcdesign]

Trusti keychain prototypes (3D printed)

[klkvool]

Beginner Yoga Sequence Prototype

Film and voiceover being implemented into the Tritality app

[aakdvcdesign]

This is a link to my current mood board.

[klkvool]

Branded Infograph

[klkvool]

Logo & Brand Mark Development 

Tritality = vitality of the mind, body, and spirit

The logo combines lotus iconography, the eye of awareness, a figure doing yoga, and 3-part balance. 

I chose the font because I thought the rounding and points of the ligatures are unique for a sanserif, so I mimicked that in my design. Some of the letters also remind me of figures in yoga poses. 

Name availability note: 

www.tritality.com redirects me to https://squareup.com/store/tritality. Does that mean the URL is taken? 

The name of the website is “Dr. Joe Wadlinger’s Online Store” and is a company selling personal stories about religious healing, “God wants to heal YOU; body, soul, spirit, and finances!” 

I think my company is different enough from this and has a stronger brand image. The name Tritality does not exist on the app store. I think it is safe to move forward with it.