#DVCII DVC2

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“It Will Be Exhilarating” Review

It Will Be Exhilarating, Studio Neat’s autobiography about the history of their company, is an interesting, thorough short story about what it takes to make it as a small business in the modern age. Founded by Tom Gerhardt and Dan Provost, they initially bonded over a shared passion for a product they desperately both wished existed: a small, cheap tripod mount and stand combo for the iPhone 4. With no prior 3D product design and fabrication experience, they decided to learn both skills on their own, drafting prototypes and refining their design. Eventually they had a model that worked exactly how they wanted it to, and made a Kickstarter campaign in an effort to crowdsource money to create more, in case people online wanted some, too. Their product, named “Glif”, quickly reached the funding amount Tom and Dan asked for and more, and was a smash success for the duo’s very first product.

Surprised by the extremely positive outcome, they decided to make even more products, including a stylus for the iPad, and a stop-motion photography app for iOS, both also proving successful. However, the “Cosmonaut” stylus proved much more difficult to manufacture than they originally anticipated, and a good chunk of the book is spent detailing the trials and tribulations Studio Neat went through trying to get them fabricated just how they wanted them to be.

Overall, I found their story inspiring. Hearing that you go from “rags-to-moderate-riches” without spending hundreds of thousands of dollars in product design, R&D, and advertising is assuring, and it makes the process of designing, crowdfunding, and delivering a product you care about seem much less daunting than I originally thought. They created the products they did because they were insanely passionate about them, and learned business management skills and techniques as they went. Still, I also appreciated their willingness to stress how difficult it can be, and helped reinforce the practice of planning things out ahead of time rather than making promises without knowing if you can deliver on them. I’ll be sure to keep that in mind as I start on my semester project for this class.

Shirky, Clay, et al. It Will Be Exhilarating: Indie Capitalism and Design Entrepreneurship in the 21st Century, As Observed By Studio Neat. Edited by Erin Allingham.

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Final Prototype JPGS

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Finalizing my pitch notes...

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Personal Bio

Organized tech savvy creative who’s passionate about design, soccer and apple products. Influenced by individuals trying to recreate the spectrum and uncover something new or even an extension onto something with a personal creative twist.

A Design and Visual Communications major at UW-Milwaukee, looking forward to the everyday challenge with creating something unique and captivating for the public to observe. A previous graduate of WCTC Design Program, I was able to capture many technical skills in the Adobe Creative Suite. Focusing and honing in on using each of the programs assisted me in having technical skills become a first instinct with great in depth communication to follow.

Currently working within Restaurant Operations at UWM as a student graphic designer, where we are a team of student ran creative all working together to create weekly and monthly signage, menus and specials all for the UWM restaurants spread around campus, bringing adequate responsibility for the numerous and various units. As well as being fortunate enough to working along side Two 3 Design Inc, interning there for a semester, where I was able to discover specific skill, seeing both sides between production and design. I was to create team jerseys, logos and apparel and widen my design techniques.  

High school design courses evoked a creative freedom that couldn’t possibly be inverted for a lifetime to come. With an insight on design and the ability to be creative everyday is the ultimate achievement.

Modern, elegant and fresh  

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Pitch Deck Part 1

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DVC Video Storyboard

Setting: Kenilworth studio Character: Seraphina  

Interview Questions: answer in complete sentences

Do you practice mindfulness? Do you benefit from instruction in practice? When you aren’t feeling your best, are you able to identify it? Would you Associate with a way that you are feeling if you had options to choose from and get specialized feedback?

When did you first start practicing yoga What was your life like before practicing yoga?

How often do you meditate? How do you feel after meditating? How has your spirit, the charisma that you carry forward been positively influenced to make an impact on your goals What benefits have you seen from your mind body and spirit

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Process Poster

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Final Infographic and Personas

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Brand Book Part 1

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Brand Book Part 2

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Prototype Process Shots

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Brand Poster

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General Information

Name: Aubrey Koepke

Email: aakoepke@uwm.edu

Bio: Aubrey Koepke is a graphic designer from West Allis Wisconsin. Throughout her life Aubrey has always had a keen interest in art and has pursued it ever since grade school. In her early years of grade school Aubrey stuck mostly to hand drawn media but sough new medias as she entered high school. It was there that she discovered her love of painting both water color and acrylic and went on to win a ribbon in the Wisconsin State Fair Expo in 2013. It wasn’t until later in high school and actually by accident that Aubrey discovered graphic design. She had to take a class to fill her schedule and a graphic design course was recommended. It took a while, but as she grew in her computer skills Aubrey learned to love the idea of graphic design. Ever since she has pursued it to finally end up here as a senior in the design program at University of Wisconsin-Milwaukee. Aubrey is proud to see have seen her design skills improve over her time here with the help of the many teachers she has had the benefit of learning from. She hopes to continue her graphic design work and always improve to become the best she can be.

Team Member:  

(Mentor) Tracy Apps – App designer, Web designer, Teacher, experienced graphic designer, Engineer – Tracy Apps is a teacher of app design at both UWM and MSOE. She is experienced in many design fields as well as has a hand in engineering making her a valuable mentor to have.

Officer Craig Rafferty – Campus Police Officer – Officer Rafferty is a police officer that has worked for campus police for 24 years and is an expert is campus security for students.

Adam Hawk – Teacher, Prototyping expert/consultant – Teacher at UWM with extensive past history of prototyping and prototyping programs.

Chad Bridgewater – Teacher, Engineer, Prototyping expert – Teacher at UWM with extensive history of prototyping and specifically working with 3D printing machines available of campus.

(User) Kali Desorcy – Senior Graphic Designer – A fellow design student who has key concerns about student/property safety on campus.

(User) Kayla Couture – Senior Graphic Designer – A fellow design student who is always available for help and is interesting in learning more about safety of students/property on campus.

High School: Wisconsin Lutheran High School  

High School Art Teachers: Miss Marilyn Bond, Mrs. Leanne Ross

Company Name: Trusti

Slogan: Your trusti watchful companion

Green: Calmness, Stability, Relaxation

Used: Used in the item bar to show that item is securely nearby. Also used to show status of battery. The green creates a calmness that alerts user that the item is safe and in use.

Black: Maturity, Power, Control, Authority, Elegance

Used: Some of the text and outer accents are colored black. It provides a professionalism and seriousness while also again reinforcing the idea that the item is safe.

Gray: Neutral, Maturity, Conservative, Practical

Used: Much like black, gray is used in accent marks to create a serious atmosphere. It is also used to reveal the image of the logo in the background.

White: Constant, Blank, Purity, Optimism

Used: Mostly for text to be able to be read, but again used to tie together with a sense of maturity and calmness.

Red: Energy, Excitement, Passion, Attention

Used: To alert the user when something is wrong. Red is reserved for when the product is in danger or battery is dead. The striking contrast to the other colors gives the user visual cues about what actions to take.

Yellow: Positivity, warm, caution, leisure

Used: Yellow is used as a visual cue to let the user know if proximity from item is nearing dangerous levels. This transition from green to yellow then to red alert user if danger is imminent. It is also used to let user know if battery is getting low which could also provide danger to the user and their item.

Service Description: Trust is primarily a small pin that is easily attachable to backpacks, computer bags, and purses that connects with the Trusti app. It alerts the user if their bag is being tampered with and also allows them to track their bag, contact others in their personalized contact list, and send out an alarm to deter the bag from being taken too far. Trusti’s goal is to provide protection for the user and the users belongings.

Mission Statement: Our mission is to provide an affordable way to keep students and their personal belongings safe with Trusti pin that notifies them if their belongings are in danger.

Vision Statement: We hope to keep the students safe while bring down the rate of theft on campuses through the Trusti zipper clips.

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Final info graphic

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App prototype version 1

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Jessica Silvaggi

1.       Silvaggi shared her vast knowledge of how to appropriate personal ownership of something through legal measures as well as how to use others who have already claimed legal ownership. Through patents, trademarks, trade secrets, and copyright, legal issues can be taken to protect ownership of your product or service. She went into depth about them and what each have to offer.

2.       Silvaggi stressed how important it is to recognize if someone else already has ownership of something. If one were to do something similar, they could run into legal issues and be asked to stop what they are doing. This could lead to serious legal reciprocations. There is also the idea of using or repurposing someone’s work or idea in one’s own project. If someone directly uses another’s work, it again could lead to legal issues that will more than likely end in disaster. Make sure that what you are using is all yours or you are stealing it. If you want to use something that belongs to someone else, make sure that you get their permission first.

3.       Lastly, Silvaggi went into the idea of sharing your idea with a consultant, such as herself. She went out of her way to point out that you should be careful about who you disclose your information to, otherwise they can steal it and patent it first. She also said, ‘inventorship is not the same as authorship.’ If you want to pursue something, you have to take all control or it will slip away from you. There is no room for niceties when it comes to taking ownership. You must be bold and declare your ideas as your own or others will most likely step in and take them from you.