#Datascrubbing

[yredgeconsulting]

Benefits of Data Quality Management

Data quality management reduces costs associated with rectifying inaccurate data and averting costly errors and disruptions. Additionally, it increases the accuracy of analytics, which results in better business decisions that increase revenue, simplify processes, and give an advantage over competitors. Choose YrEdge Consulting’s data quality management service today.

[jinactusconsulting]

What techniques can be used to handle missing values in datasets effectively?

Handling missing values in datasets is an important step in data cleaning and preprocessing. Here are some commonly used techniques to handle missing values effectively:

Deletion: In some cases, if the missing values are relatively few or randomly distributed, you may choose to delete the rows or columns containing missing values. However, be cautious as this approach may lead to the loss of valuable information.

Mean/Median/Mode Imputation: For numerical variables, missing values can be replaced with the mean, median, or mode of the available data. This approach assumes that the missing values are similar to the observed values in the variable.

Regression Imputation: Regression imputation involves predicting missing values using regression models. A regression model is built using other variables as predictors, and the missing values are estimated based on the relationship with the predictors.

Multiple Imputation: Multiple imputations generates multiple plausible values for missing data based on the observed data and their relationships. This approach accounts for the uncertainty associated with missing values and allows for more robust statistical analysis.

Hot-Deck Imputation: Hot-deck imputation involves filling missing values with values from similar records or observations. This can be done by matching records based on some similarity criteria or using nearest neighbors.

K-Nearest Neighbors (KNN) Imputation: KNN imputation replaces missing values with values from the k-nearest neighbors in the dataset. The similarity between records is measured based on variables that have complete data.

Categorical Imputation: For categorical variables, missing values can be treated as a separate category or imputed using the mode (most frequent category) of the available data.

Time-Series Techniques: If dealing with time-series data, missing values can be imputed using techniques like interpolation or forward/backward filling, where missing values are replaced with values from adjacent time points.

Domain Knowledge Imputation: Depending on the context and domain knowledge, missing values can be imputed using expert judgment or external data sources. This approach requires careful consideration and validation.

Model-Based Imputation: Model-based imputation involves building a predictive model using variables with complete data and using that model to impute missing values. This can include techniques such as decision trees, random forests, or Bayesian methods.

When handling missing values, it's essential to understand the nature of the missingness, assess the potential impact on the analysis, and choose an appropriate technique that aligns with the characteristics of the data and the research objectives. Additionally, it's crucial to be aware of potential biases introduced by the imputation method and to document the imputation steps taken for transparency and reproducibility.

[dataoutsourcingindia]

Our professionals are competent to format, categorize, modify, replace, organize, remove and rectify any type of information or records. 

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[nehatiwari454545-blog]

Top 5-Trends Transforming E-Commerce and Online Retail in 2020

 Businesses are looking for new ways to solve the eternal mystery called a customer. They are trying to devise new ways to forge connections with them and to make their brands click.  What’s the secret of standing out in the crowd of ‘me-too’ strategies? What are the trends that the brands ar6e missing out on? As we usher in 2020, it is time to find out what they can do to strike a connection with untapped markets and be more customer-centric!  

So, don’t wait and scroll down for the lowdown of 5-top trends of online retail and e-commerce for the year 2020!

 Amazon Prime spoilt its customers with same-day delivery. As if it weren’t enough, the launch of Amazon Prime Air has started to deliver the packages in thirty minutes or even less! No wonder, the 30-minutes-or-free generation isn’t willing to wait anymore or even for a week to get their products delivered. This recent shift in logistics has prompted customers to expect faster delivery and enhance the convenience of online stores with the immediacy of offline stores. And it shouldn’t come as a surprise that eighty-eight per cent of customers are willing to compensate for faster delivery and shipping. Because it is the only hurdle that stops the online users from buying online especially when time is of the essence.

Same Day Delivery ruled the chart as the e-commerce trend in 2018 and is going to come out in full swing in 2020 with small retail stores leveraging this opportunity to boost their business and strengthen their relationship with customers. According to an Internet Retailer Report for more than nineteen per cent of users, Same Day Delivery and immediate product access is an important criterion.

Often customers abandon their shopping carts when there is an unexpected delay in delivery timings and also cancel their product midst shipping for delayed delivery. However, small startups, mom-and-pop shops and retail customers are going to face a tough competition while keeping up with the unrealistic expectations of immediate delivery and resultant expenses.

 Sustainable Fashion

 While consumers these days prefer fast delivery, they are no longer identifying with fast fashion. Green consumerism is the buzzword and the biggest catchphrase. The millennial wants to stay on top of fashion without impacting the environment with their purchase decisions. The new-age brands support recycling and practice pre and post-eco-friendly habits. Be it free-range meat, skincare range or organic cotton basics, people prefer responsible brands. On social media as well, customers have been calling out e-commerce giants like Amazon for using too much plastic for packaging and outing brands for their non-greener practices.

Fashion alone contributes to more than eight per cent of greenhouse gases, and if continues to have its way, it will be responsible for more than twenty-five per cent of the global carbon budget across the world by 2050. While fashion waste can go up to 148 million tons by 2030, the ethical fashion and clothing market is gradually expanding its steps and is expected to increase by twenty per cent.

It takes more than 7,000 litres of water to process a pair of jeans. One kilogram cotton takes up to 20,000 litres of water to produce.

…And if the environmental impact of fast fashion wasn’t detrimental enough, seventy-seven per cent of clothing retailers in the UK believed that there could be a likelihood of modern slavery at some stage of supply chains.

If e-commerce businesses, small or big and retail companies want to strike a chord with customers, they have to take the environment seriously and be a responsible brand. While we have a long way to switch to regenerative and renewable closed-loop model, but waking up to the fact that the plastic, footwear or the cosmetics we once used aren’t ending up in an ocean or a landfill, is incredibly satisfying.

See it? Search it!

 Often customers shop with set goals in mind. They want a particular handbag, the dress their colleague has or the wardrobe they saw somewhere on an Instagram feed - the visual search enables the spot-on and shop its mindset. Visual search is used by Amazon and several fashion stores to search for similar recommendations and to offer more personal and intimate shopping experience to their users. Yes, ladies and gentlemen, the next trend to watch out for retail and e-commerce industry in 2020 is the Product Recognition AI, which makes visual search possible. Fashion retailers and startups want to improve their customers’ journey and make it incredibly simple. The visual search makes it possible. With it, customers don’t have to scroll through the endless stream of products, care for the brand or style –upload the image and let the magic unroll!

Thanks to visual search AI, the circuitous purchase cycle becomes a lot simpler. As only one in three Google searches lead to a click, the product recognition AI makes life easier for the startups that can at focus their attention to the customers with a target in mind and are not mindlessly browsing. It is more personalised and more powerful.

Just so that you know that visual search isn’t new, countless applications are using it to facilitate customers. We all are aware of Google Lens on Google Shopping that pulls similar products. Macy’s utilises visual search to blur the line between seeing and buying. Customers can upload an image and find similar products on the store. Designers are using it to search for stock images. Synthetic Style Intelligence Agent-SIA also uses AI to find the right accessories to complete their look, doubling up as a virtual shopping assistant.

 The Power of Influence

 Hype beast found out that influencers are losing their charm on commoners. Some of them are being ousted and called out for scamming (Fyre Festival, remember?) whereas some of them could sell only thirty-six t-shirts despite having over two million followers! Let’s accept it. Our Instagram feeds and lives are oversaturated with inspirational quotes, ad videos of brands with some bit of story in them and them always leading on colourful lives, which we clearly can’t afford. They are selling everything, from vitamins to lifestyle and they are everywhere, be it Instagram, YouTube or TikTok.  Researcher and Strategist Alexandra Samuel discovered three groups of social media

·         Enthusiasts (Users posting more than five times a week)

·         Lurkers (A whopping fifty-two per cent of users posting once a week or even less)

·         Dabblers (Users who post two to four times a week)

Lurkers are the hibernating cell of the social media that don’t care much about influencers or their friends.  The same goes for dabblers that don’t get “influenced” or draw a conclusion from their friends and family’s purchases. The influencers don’t seem to turn this category on as they make their decision independently.

Does it mean the influencer culture peaked? Do companies need to quit influencer marketing?

Certainly not!

Influencer marketing needs to be adopted brilliantly and smartly.  In 2020, businesses would need to understand their customers and broaden their mind towards social media so that the ‘lurkers’ somehow could be included and influenced. The influencers need to work on their CTA to not to look like a complete sell-out and instead work towards ‘nudging’ the customers to make a well thought out decision.

In this year, businesses would like to pay attention to not only the big reach but also their content that can unlock the opportunities for you.  Apart from it, social shopping is going to rule the roost. According to a North American e-Commerce agency Absolute,

§  More than eighty per cent of e-commerce shoppers accept that they rely on social media for a shopping decision.

§  Thirty per cent of customers purchase directly through social media channels such as Instagram, Facebook and Pinterest.

§  More than 40 per cent of businesses are utilising social media to gain traction, generate leads and sales.

§  One-in-four businesses are selling through Facebook alone.

One of the interrelated trends in 2020 will be the dominance of mobile sites. Social media sites and e-commerce sites are mainly mobile now. Brands are cashing in on ‘Instagram ability’ and creating visually-driven customer-driven content.

If used intelligently, influencer marketing can be used to harness trusted voices and help customers make an informed decision. Aimed to become a more than $10 billion industry by the end of 2020, the influencer marketing, mobile website and social shopping are going to prove its dominance.  

The brands, however, are putting their relationships with influencers under scrutiny. The rise of fake influencers and ‘likes’ no longer being considered as the potential engagement metric, the brands want to leverage nano-influencers, people who have a tightly-knit community as followers.

The other thing to watch out in social space as a booming trend in 2020 is Instagram and Facebook stories that have an engagement of 500 million daily users. Similarly, Instagram trends, polls, interactive stories are also a brilliant way to catch attention and continue to be so.  Meanwhile, this New Year also rolls in Instagram business feature, Growth Insights and “Stories about You” to help a business to strengthen their foothold in their domain.

This the feature will be incomplete without the mention of TikTok –the most installed app of year 2019! Once rejected and ridiculed as childish and ‘royal waste of time’, this app now has more than 800 million active users now. The users are spending more than 46 minutes every day on the app, which is important because the videos on this app are only 15-seconds long! And businesses are using this app to reach out to the user base of this platform, which typically consists of 16-24 years old. However, the app’s sixty per cent of users are based in China and this is where it loses its steam. In order to maintain the dominance of its digital footprint, the app needs to wade through Chinese territory.

Voice-based search SEO

 You have optimised your website content for SERPs.  But it is time to embrace and adopt this new trend in the New Year! The voice search is on the tremendous rise and there were more than one billion voice searches monthly by January 2018 alone. It is estimated that by 2020 more than thirty per cent of website browsing will be conducted with voice, without needing a screen! Similarly, an astonishing sixty-two per cent of individuals have admitted buying products using the voice search capabilities of their smart speakers.

A study discovered that the voice search e-commerce brought in over $1.8 billion in Amazon revenue, which is expected to go up to $40 billion by the year 2022.

The voice-only search allows the users to search through the internet with the voice. One doesn’t need a physical keyboard or have to scroll through several websites on their desktops, mobile devices and tablets.  The programs with voice searching capabilities like Microsoft Cortana, Amazon Alexa, Google Assistant and Siri are driving the brands and businesses to make their interfaces voice-search compatible.

Voice SEO is different from traditional SEO. While the latter is about ‘fixing’ the content with keywords, the former is based on ‘what people say while talking to Siri or Google.’  For instance, a user might type “affordable data mining services” on Google whereas her voice search would vary to “affordable data mining services in my city near me” or “where can I find affordable data mining services?”

It is imperative to think about customers, and your sales funnel while optimising your business and its platforms with voice-search capabilities. Voice search often entails long-tail keywords and smart searches conducted by customers, which may vary from a business to another. The website should load quickly to ensure a comprehensive voice search across the internet.  The files should be compressed and images should be optimised for search.

More than twenty-two per cent of voice search queries are location-based. This is why the keywords ‘near me’ hold preference and have a higher chance of appearing in the search result.

The Conclusion:

These social media trends will help retailers and e-commerce enthusiasts to level up and establish contact with their customers like never before. From personalisation to interactive visualisation and chatbots, businesses are making every effort to get ahead from their competitors and win this race of ROI, customer engagement and create a strategy that makes them the most-talked-about brand online. Early adopters of commerce strategies have experienced rapid growth and with more than 1.66 billion online players, it seems they were right about hopping on this wagon. Besides these, eCommerce and retail sectors are harnessing data solutions such as data mining, data scrubbing, data appending, data verification, data appending, email appending, data scraping, skip tracing, phone appending, CRM cleaning , Data verification email verification and data analysis for business intelligence and sales forecasting!

The race is on! Where are you? Are you prepared for the exciting future of online retail and e-commerce? Is your business joining the e-commerce revolution or is it going to lag and miss out on the estimated $4.8 trillion e-commerce sales projected worldwide in 2021?

[hirinfotech]

Elevate your company performance with Data Cleansing Service

Every organization relies on accurate and consistent data. Clean data leads to improved marketing, accurate performance analytics, and elevated company performance. We deliver quick and efficient data cleaning services, which include -Data Verification & Validation, data deduplication, Data Removal, Mailing Lists Cleansing, Data Mapping, and Data Scrubbing Services.

For more information, visit our official page https://www.linkedin.com/company/hir-infotech/ or contact us at info@hirinfotech.com

[premiummsp]

Knowing what not to do is as critical as knowing what to do. To be sure of what can aid your business and what cannot is a part of business management services. Choose Premium MSP to filter your data and sort leads for your business. We know how to way to the ladder of business growth with B2B services.

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[neuvay]

Better Data Integrity

NeuVays supports Data Integrity to facilitate better decisions..!!

Contact us at: http://www.neuvays.com/contact-us.php For More Information: www.neuvays.com

Get Regular Updates: ➽ Facebook: https://www.facebook.com/Neuvays/ ➽ LinkedIn: https://www.linkedin.com/company/neuvayscounsulting/ ➽ Twitter: https://twitter.com/neuvays ➽ Instagram: https://www.instagram.com/neuvays_/

[bizprospex]

Data is the most critical asset of any company. Stale data can lead to a loss of revenue and decreases the productivity of your sales team. If you have stale data, fret not. We provide an end to end solution for Stale Data through Data Scrubbing. If you are looking for a simple and powerful way for data scrubbing; Try our data scrubbing service.

[uniquenightmaredream-blog]

The tried-and-trusted ways to make a click-worthy and lead generating landing page

Do you need a landing page? Umm��� yes.

The co-founder of Unbounce and digital marketing expert, Oli Gardner, agrees.    

But do you need lots of landing pages? Yes!

According to this research as well, the number of landing pages is directly proportionate to the increase in conversion rates. Companies that have 10-15 landing pages showed almost fifty-five per cent increase in lead generation and conversion compared to the ones that have ten or fewer.

Why?

Let’s figure out together!

What is a landing page?

Simply put, a landing page is where customers land on by clicking a paid ad. In the world of marketing, where a business’ marketing efforts and sales pipeline take off. It works separately from your website and is a preferred online e-mail marketing tool for two reasons

It is a teaser to your business. You tell your customers what you care about and how your services or products can make a difference in your life.

It doubles up as a lead generation tool. As Neil Patel suggests, assuming that the CTR is bang-on and the campaign reaches out to your targeted segment, the customers would be okay to further slide down the sales pipeline.

A landing page has one job. To convert. To get you leads through targeted ads on social media, or via e-mail marketing campaigns or PPC. Therefore, have a high chance of a conversion. Since it is a separate page, its reporting, feedback and analytics become much more manageable.

However, don’t fall into the trap of thinking landing pages as a cure-all for your lead generation challenges. Creating landing pages is challenging, and making landing pages that work, are functional and beautiful is a Herculean task. It isn’t an overnight solution to bring traffic and generate leads either. Only one out of fifty people who would land on your landing page would go for CTA, making the average conversion rate on landing pages across industry verticals is mere 2.5 per cent.

So, what is it?

All landing pages are pretty. But why don’t they convert? Landing pages receive traffic from paid ads.So, your actual work starts much before dolling up a landing page, okay, launching an ad campaign, then? No much before that!

Irrespective of how you are launching an ad campaign-via a PPC ad, an e-mail or social media, you need to get your CRM database right. All campaigns are kicked off using the data of CRM. If the database your business is sitting on is dirty, you can’t expect to kick off a successful ad campaign and of course, can only dream away for a landing page that converts. This survey suggests that poor data hygiene costs $614 billion to U.S. companies alone. Bad data translates into work-impacting scenario across the processes. It increases operational costs, results in unproductive work hours, dissatisfied customers and poor business processes.

Data hygiene is no longer optional. De-clutter your data for sound business decision.

Why should you hire a data mining service provider?

The data quality 1-10-100 rule tells you that wise humans have been saying all these years. Prevention is better than cure. It costs you $1 to prevent the onset of data decay, $10 to rectify the data and $100 to counter its failure.

For instance, without e-mail data validation, an e-mail campaign can cost your business three times more than a targeted campaign. Not to mention, the less than three per cent response rate!

Why your CRM database is dirty?

Often companies get data from web scraping services, and as a result, the data could be inconsistent, copied and repetitive leading to poor data quality.

And also, because it is natural. People move to new cities; they change job titles and don’t give a damn about your database. Moreover, your salespeople could be in a hurry to fill the lead forms, or to complete their quota with typos or unfortunately, sometimes with false information.

Also Read: Now Save Time and Money with This New Way- Skip tracing for Banking and Finance!

So. if you want to run a successful ad campaign and make a landing page that works and brings you sales leads, fix your data hygiene first with data mining services. Let them find the hotspots for errors and rectify them. An integral part of data mining is data scrubbing and e-mail appending services.

Data scrubbing consist of cleaning the data of inconsistencies, syntax, validation and other inaccuracies. Enhancing the data with rich and relevant information of a targeted user base is called data appending or to be precise, e-mail appending or email verification for an e-mail marketing campaign.

Often when a salesperson would fill information manually, they would leave the demographics or buying preferences. They wouldn’t write a user’s age, demographics or buying choice. A data verification service provider not only does this for you but also gives it a structure and consistent pattern. So, next time when you are doing an address search from a database, you know that you would find it.

So, if you want people to land on your landing page, and not turn it into a no man’s land, you know what to do now!

Alright. But why do I need as many?

A business needs a different landing page at each step of a sales pipeline. People coming from a social media contest require a landing page with a suitable CTA. Similarly, so would incoming traffic from a blog, a webinar registration, an e-book download, a guest post or a YouTube channel. It helps you to track the traffic, figure out what works and what doesn’t while giving you as many avenues to open new possibilities. A landing page puts the spotlight on you by targeting the right set of customers.

Elements of a successful landing page

The first impression is the last. But nobody has told you that these first impressions take the only 1/20th of a second. The best part is you can have as many landing pages as you want. The bad news is there is no written rule or ten commandments set in stone as to what works.

It is mostly the collective knowledge that everybody works with and a simple rule that states eighty per cent of people remember visuals. But your aim should be to create a well-designed and balanced landing page that is visually delightful and pleasing. No noise and clutter, please!

The Conversion Rate Experts suggest that some changes in landing pages and banking on trust elements led to a jump in revenue for Moz. Would you not want to sail in the same boat?

If your answer is ‘Yes’, scroll down for lowdown on how to make a great landing page that brings revenue and relevant traffic to your website!

A landing page is meant for conversion. It is designed to do one work, which is to get clicks and convert. Here are some of the critical elements that make a landing page, exceptional and functional.

Copy: A great headline and a succinct copy with a simple CTA are the non-negotiable attributes that hold the key to success. A catchy headline will prevent bounce rate and prompt the users to read more. The to-the-point copy will tell the customers what is in it for them. Similarly, you wouldn’t like your customers to keep guessing what they are supposed to do once they land on your page. So. a well-thought-out CTA is a must.

What should your content look like? Types of content on a landing page:

Local content: Relevancy is the keyword here. If you can add local elements such as regional language, a local icon can take you a long way in search engine indexing and conversion.

Social content: It is advisable to have different landing pages for social media. Your audience on Facebook, Twitter and LinkedIn is diverse and should be targeted separately to increase engagement rates.

Smart content: Apart from persuasive content, animation, GIFs, memes, and customised content is the way to go! However, it is recommended that you use them in a balanced manner and do not go overboard with any of it.

Your content should answer:

Why: The customers should know why they are at your landing page.

What: What’s your USP?

How: How your product can help them?

Trust emblem: The trust indicators for your business is a logo, customer testimonials and aggregators’ stamp of approvals. If a customer reads a positive review about a service or product, they are more likely to respond and convert into a potential lead. Ensure an optimised flow for your customers.

Keep it simple, silly: Landing pages are a dedicated way to tap into a prospective set of customers. Therefore, directing them to your website isn’t a smart idea. While a single CTA button can increase your conversion rate by sixty per cent, it is wise to keep the form and CTA easy to understand.

Form a connect: Think of a landing page as an experience that you are bringing forth to your customers. So, there shouldn’t be a disconnect at all from a PPC ad, social media ad campaign or e-mail they are coming from. They shouldn’t be taken away with surprise and have to cross-check if they are a secure connection or right page.

Make it pop: Your CTA button should stand out in the grand scheme of things. While it should ‘gel’ with the rest of the page, a customer should know the outcome. It has been observed that a ‘Free subscription to 10-day trial’ work any day better than a ‘sign-up.’

Steer clear of third-party navigation links: Having an external link on a landing page can make customers leave the landing page and move on to the said link. So, even if your landing page is offering a download or registration, it should happen there, without letting the customers leave.

Have a privacy statement: Tell your customers that you won’t sell their data anywhere. Yes, it is crucial. However, be it your website link, social media profiles or anything that can “distract” them from a landing page, should be kept in the footer space, which should also be the minimum. Often a landing page has so much going for it, and you wouldn’t have much space left for it anyway!

The lead generation form: Aha, finally! The only thing that you are going through the trouble of it. Ponder over your target customers and their information. What exactly do you want from them? Often, B2C businesses find that the customers aren’t comfortable giving away their data but the question is, will they check their e-mails even? B2B sales leads, however, thrive on direct contacts. So, figure out your target audience, opt for data scrubbing services, derive action-oriented insights and go for it!

Formulate the exit stage: There are two outcomes to a customers’ arrival at a landing page:

Assuming that the CTA is apt and a landing page is excellent, a customer would leave the desired details with you

The customers would like to get off as soon as they land.

In each scenario, you should have an exit strategy ready for them. If a customer leaves without leaving details, think of incentivising the exit. Then, you can think of redirecting them to your website, social media sites or blog where you can hold them off for a little bit longer.

Similarly, hoping that your customers expect the way you want them to, go for a simple Thank-You message with the relevant details in the e-mail and maybe an offer or promo code.

More than sixty-five per cent of B2B businesses believe in the lead generation capabilities of landing pages. Unfortunately, for most of them, it is either poorly designed or take the customers to the home page.

Don’t make these mistakes and make your landing page great. Start from scratch and get down to the basics, first! Optimise your ad campaign and landing page experience with the power of data! Get your CRM database cleaned. Hire a skip tracing services provider and ensure that your ad campaign is reaching out to the customers that are the right fit for you.

[amarketforceus]

Data scrubbing services involves repairing, merging, decoding, filtering, and translating the data through specialized processes. It includes timely check and filtration of inconsistencies from the data present in your business warehouse. aMarketForce can help you to keep your database updated with high-end algorithms and customized tools.

[omnikal-blog]

Data Cleansing

Starting off this Monday Motivation with a great refresh is a great way to start the week. Often that involves re evaluating the validity of your customer data. As we know customers are the heart and core for your organization to continue to beat, we have a perfect solution to move your organization forward.

Take a look at our data cleansing tools to maintain accuracy and to assist your organization's marketing efforts.

For more information, contact us today: http://www.omnikal.com/contact/

[nehatiwari454545-blog]

Scaling your eCommerce start-up in the age of Amazon

The popularity of Amazon is indisputable. From a humble bookselling start-up in 1994 to eCommerce business giant, Amazon has come a long way. Amazon is holding its share of business in the cut-throat eCommerce business. No other competitor in many countries is anywhere near it. Amazon itself has an inventory of about 12 million items across all its categories and services but on a broader level all the items that Marketplace sellers list, that number expands to about 350 million. Amazon was responsible for 45% of US eCommerce spending in 2019 and is expected to rise to 47% in 2020.

With the driving force of Amazon web services, it seems impossible to stop this juggernaut. Amazon is a market place where cheap manufacture meets sellers for branding. Amazon’s strategy of flooding of cheap products and free shipping has toughened the survival of small and medium scale competitors. The small e-commerce businesses neither have the capital nor reach of Amazon. Some e-commerce businesses opt for the strategy of competitive pricing. A competitor based pricing strategy can be sustained during the initial stages of market entry but as you progress you cannot use it effectively. The eCommerce business with low pricing, high operating cost, and expanding its supply chain and distribution network will suffer from the loss.

The above statistics paint a dire picture indeed but all hope is not lost. Amazon competitor in many countries has proven that even the dragon giant as Amazon can be slain using the sword of ecommerce solutions and data mining services.

The ecommerce solutions to this modern-day problem can be found in the traditional business model which is still surviving and thriving in this online global marketplace.

Knowing your self

Amazon is become so large and selling everything under the sun that its brand image is turned generic. No consumer in this wanted to link to a bland and vapid brand image. It is a chunk in the armor that can be explored. Why ecommerce businesses like Esty, Myntra, Casper, etc are successful because they know what they are offering. In the bookselling market, Barnes and Noble are giving Amazon run for its money. Knowing your brand and building its image can help small ecommerce businesses in holding their own in this competition. Be courageous enough to be authentic. Just as a shopkeeper will know what it is offering that shop around the corner is not.

Knowing your market

It is like opening a shop of frozen yogurt where everyone is offering ice-cream. The massiveness of Amazon can be used for business advantage as it cannot focus on every market opportunity. When you sell from toothpick to table lamp focused on the quality of every listing becomes sloppy. Another ecommerce giant like Flipkart in India has covered the market of mobile and electronics extensively which Amazon has not focused on. Myntra has covered the market for fashion that Amazon till now is not offering much. Cosmetic market, which is now a fast-growing market, ecommerce brand like Nyaka has covered it. There are many unexplored avenues in e commerce business that can be explored.

Seeing through the eyes of the customer

A traditional shop owner will keep the focus on the ambiance and neatness of the shop. That traditional customer experience is replaced with user experience UX in ecommerce. E-commerce business websites should be eye-pleasing and user friendly. An out of place color icon can even turn off some customer and can vow to never return. A single bad experience on a website makes users 88 % less likely to visit the website again. The data mining techniques can be utilized that capture various parameters of user behavior on the website. With the analysis of this data, various inferences to visitor behavior can be made.

Ecommerce sites can look for customer’s stay time on-site to track whether it’s up to visitor liking or not. If visitor time of too short or too long both are problems. If it’s too short or abandonment in middle signify that it has not to find a site to his liking. In the case of abandonment, something before abandonment was not working for him. If staying too long means that either website was confusing or it has not found something he was looking for.

Not getting lost in the crowd

Amazon is offering consumers with quantity with flooding of products but users prefer quality too sometimes. This trade-off can be managed if the quality product offers at somewhat competitive pricing. But presented with quality products people will choose even if pricy. The demand for Apple products is a living example of this. If you are offering a genuinely good product, without advertising, you will be lost in the sea of cheap products. In traditional business, advertising is done by pamphlets and hoarding. In ecommerce SEO will help you reach in forward pages of search engine listing. The majority of web users are likely to view up to three pages of search engine listing. Your presence of different social media outlets can be like Instagram, Facebook, etc will build brand image, new product advertisement, customer reach, and in turn will increase site visits. As the customer base, today is millennial with ages from 18 to 34 social media presence is essential. Brand storytelling through videos and customer experience promotion have a high social impact on the customer. You can also reach in the prime listing of the search engine when users search for no particular product in mind just through social media presence. When users hit your site even when no sale is made, it can improve your search engine presence.

Also Read: The Ultimate B2B SEO Guide

Knowing your customer

When we visit a shop and shopkeeper remember our name, preference, or item we have recently purchased as a customer we feel validated. The same could be offered through sites too. The Amazon also utilizes these tools but customer engagement is deep when business is small and customer connects to brand image. With the utilization of customer behavior data analysis tools customer behavior can be tracked. Customizable site theme, a suggestion based on previous searches, pitching for more items based on online searches, a suggestion for you may also like gives the customer an individualized experience and could hike sales of connected items. Beautiful packaging adds to customer satisfaction. By making packaging interesting so that opening the product itself is an experience for the customer and inspire him to post on social media so that your product gets to advertise for free. Amazon free shipping is difficult to compete but with the help of an efficient and reliable logistic service, this hindrance can be overcome. The clear shipping policy, package tracking, and clear return policy can keep customers happy without free shipping.

Customer a true promoter and reviewer

Some shops offer customers with suggestion boxes and reviews shop experience that collecting feedback will help in the improvement of services and removing loopholes that can be used by competitors. On b2b website reviews, storytelling, and suggestion by the customer can be included so that engagement is felt. Sometimes customers like your product but forget to review it. Email appending services, email verification services, or email data validation can be used and Emails can be sent to the customer as a reminder for review. Online visitors are more prone to customer reviews in deciding for purchase of product then product description by seller. Customer loyalty programs like providing with pre-sale benefit, exclusive discount offer, limited deals will incentivize customer loyalty and they will felt connected and appreciated. The sellers can be provided with basic and premium membership services through which they can create their homepage, replying to buying leads, and contact buyers. Amazon uses this strategy through Amazon prime services. There are over 150 million Amazon Prime members around the world and they typically spend over $1,000 a year. The estimated percentage of Amazon prime customers is 63%.

Customer forum helps customers connecting and making even pitch for product sales. FAQ section can help in resolving doubt. Live chat tools can provide that and may redress many customer issues. A site should provide a room to vent customer frustration or another will. Proper customer complaint mechanism is important and so is its prompt resolution.

Also Read: B2B Customer Retention Strategies – How To Retain Your Best B2B Clients

The foundation of Ecommerce Empire

All the strategies are just a building block for e-commerce business but the driving for is SEO, data analytics tool, and skip tracing services. Data verification, address search, web scraping services, data scrubbing, and data appending services play a major role.

These tools will help in b2b lead generation. Many web services provide ecommerce solutions, cloud computing services, and data servers for storage. With limited investment in dedicated servers, these online services could be used. Analytics tools are crucial to today’s marketing success. Google Analytics, Bitly, Piwik, Open Web Analytics, etc tools are available for free.

Amazon is truly far-reaching as Amazon River with a dominating presence in 16 countries. B2B giants such as Alibaba, Indiamart, e world trade, etc prove that as uphill the task may be, it could be done.

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Scaling your eCommerce start-up in the age of Amazon

he popularity of Amazon is indisputable. From a humble bookselling start-up in 1994 to eCommerce business giant, Amazon has come a long way. Amazon is holding its share of business in the cut-throat eCommerce business. No other competitor in many countries is anywhere near it. Amazon itself has an inventory of about 12 million items across all its categories and services but on a broader level all the items that Marketplace sellers list, that number expands to about 350 million. Amazon was responsible for 45% of US eCommerce spending in 2019 and is expected to rise to 47% in 2020.

With the driving force of Amazon web services, it seems impossible to stop this juggernaut. Amazon is a market place where cheap manufacture meets sellers for branding. Amazon’s strategy of flooding of cheap products and free shipping has toughened the survival of small and medium scale competitors. The small e-commerce businesses neither have the capital nor reach of Amazon. Some e-commerce businesses opt for the strategy of competitive pricing. A competitor based pricing strategy can be sustained during the initial stages of market entry but as you progress you cannot use it effectively. The eCommerce business with low pricing, high operating cost, and expanding its supply chain and distribution network will suffer from the loss.

The above statistics paint a dire picture indeed but all hope is not lost. Amazon competitor in many countries has proven that even the dragon giant as Amazon can be slain using the sword of ecommerce solutions and data mining services.

The ecommerce solutions to this modern-day problem can be found in the traditional business model which is still surviving and thriving in this online global marketplace.

Knowing your self

Amazon is become so large and selling everything under the sun that its brand image is turned generic. No consumer in this wanted to link to a bland and vapid brand image. It is a chunk in the armor that can be explored. Why ecommerce businesses like Esty, Myntra, Casper, etc are successful because they know what they are offering. In the bookselling market, Barnes and Noble are giving Amazon run for its money. Knowing your brand and building its image can help small ecommerce businesses in holding their own in this competition. Be courageous enough to be authentic. Just as a shopkeeper will know what it is offering that shop around the corner is not.

Knowing your market

It is like opening a shop of frozen yogurt where everyone is offering ice-cream. The massiveness of Amazon can be used for business advantage as it cannot focus on every market opportunity. When you sell from toothpick to table lamp focused on the quality of every listing becomes sloppy. Another ecommerce giant like Flipkart in India has covered the market of mobile and electronics extensively which Amazon has not focused on. Myntra has covered the market for fashion that Amazon till now is not offering much. Cosmetic market, which is now a fast-growing market, ecommerce brand like Nyaka has covered it. There are many unexplored avenues in e commerce business that can be explored.

Seeing through the eyes of the customer

A traditional shop owner will keep the focus on the ambiance and neatness of the shop. That traditional customer experience is replaced with user experience UX in ecommerce. E-commerce business websites should be eye-pleasing and user friendly. An out of place color icon can even turn off some customer and can vow to never return. A single bad experience on a website makes users 88 % less likely to visit the website again. The data mining techniques can be utilized that capture various parameters of user behavior on the website. With the analysis of this data, various inferences to visitor behavior can be made.

Ecommerce sites can look for customer’s stay time on-site to track whether it’s up to visitor liking or not. If visitor time of too short or too long both are problems. If it’s too short or abandonment in middle signify that it has not to find a site to his liking. In the case of abandonment, something before abandonment was not working for him. If staying too long means that either website was confusing or it has not found something he was looking for.

Not getting lost in the crowd

Amazon is offering consumers with quantity with flooding of products but users prefer quality too sometimes. This trade-off can be managed if the quality product offers at somewhat competitive pricing. But presented with quality products people will choose even if pricy. The demand for Apple products is a living example of this. If you are offering a genuinely good product, without advertising, you will be lost in the sea of cheap products. In traditional business, advertising is done by pamphlets and hoarding. In ecommerce SEO will help you reach in forward pages of search engine listing. The majority of web users are likely to view up to three pages of search engine listing. Your presence of different social media outlets can be like Instagram, Facebook, etc will build brand image, new product advertisement, customer reach, and in turn will increase site visits. As the customer base, today is millennial with ages from 18 to 34 social media presence is essential. Brand storytelling through videos and customer experience promotion have a high social impact on the customer. You can also reach in the prime listing of the search engine when users search for no particular product in mind just through social media presence. When users hit your site even when no sale is made, it can improve your search engine presence.

Also Read: The Ultimate B2B SEO Guide

Knowing your customer

When we visit a shop and shopkeeper remember our name, preference, or item we have recently purchased as a customer we feel validated. The same could be offered through sites too. The Amazon also utilizes these tools but customer engagement is deep when business is small and customer connects to brand image. With the utilization of customer behavior data analysis tools customer behavior can be tracked. Customizable site theme, a suggestion based on previous searches, pitching for more items based on online searches, a suggestion for you may also like gives the customer an individualized experience and could hike sales of connected items. Beautiful packaging adds to customer satisfaction. By making packaging interesting so that opening the product itself is an experience for the customer and inspire him to post on social media so that your product gets to advertise for free. Amazon free shipping is difficult to compete but with the help of an efficient and reliable logistic service, this hindrance can be overcome. The clear shipping policy, package tracking, and clear return policy can keep customers happy without free shipping.

Customer a true promoter and reviewer

Some shops offer customers with suggestion boxes and reviews shop experience that collecting feedback will help in the improvement of services and removing loopholes that can be used by competitors. On b2b website reviews, storytelling, and suggestion by the customer can be included so that engagement is felt. Sometimes customers like your product but forget to review it. Email appending services, email verification services, or email data validation can be used and Emails can be sent to the customer as a reminder for review. Online visitors are more prone to customer reviews in deciding for purchase of product then product description by seller. Customer loyalty programs like providing with pre-sale benefit, exclusive discount offer, limited deals will incentivize customer loyalty and they will felt connected and appreciated. The sellers can be provided with basic and premium membership services through which they can create their homepage, replying to buying leads, and contact buyers. Amazon uses this strategy through Amazon prime services. There are over 150 million Amazon Prime members around the world and they typically spend over $1,000 a year. The estimated percentage of Amazon prime customers is 63%.

Customer forum helps customers connecting and making even pitch for product sales. FAQ section can help in resolving doubt. Live chat tools can provide that and may redress many customer issues. A site should provide a room to vent customer frustration or another will. Proper customer complaint mechanism is important and so is its prompt resolution.

Also Read: B2B Customer Retention Strategies – How To Retain Your Best B2B Clients

The foundation of Ecommerce Empire

All the strategies are just a building block for e-commerce business but the driving for is SEO, data analytics tool, and skip tracing services. Data verification, address search, web scraping services, data scrubbing, and data appending services play a major role.

These tools will help in b2b lead generation. Many web services provide ecommerce solutions, cloud computing services, and data servers for storage. With limited investment in dedicated servers, these online services could be used. Analytics tools are crucial to today’s marketing success. Google Analytics, Bitly, Piwik, Open Web Analytics, etc tools are available for free.

Amazon is truly far-reaching as Amazon River with a dominating presence in 16 countries. B2B giants such as Alibaba, Indiamart, e world trade, etc prove that as uphill the task may be, it could be done.

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