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deepanshugauniyal · 1 year

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8 Online Marketing Tactics for the Construction Industry

INTRODUCTION

For a long time, most businesses have depended on time-honored marketing strategies like word-of-mouth and billboards to make their impact on consumers' minds. However, the last decade has seen a dramatic transformation, ushering in an explosion of new marketing strategies. The recent pandemic offered a new perspective to the corporate world, and as a result, most organizations were compelled to reevaluate their strategies. Because of this, businesses needed to try out novel forms of advertising if they wanted to maintain their position in the market.(Digital Marketing for Contractors)

The construction industry was just one of many that felt the effects of the epidemic. Players in this sector, like those in many other companies, have been investigating the digital world for better opportunities to find new clients and develop marketing strategies. Increased internet usage is a contributing factor, as the vast majority of today's consumers would rather deal with businesses who have an online presence to provide the goods and services they need. In this piece, we'll look at some digital marketing strategies that construction firms might employ.

Establishing Your Online Presence

To launch a digital marketing campaign, one must have an existing online presence. Creating a website is the cornerstone of a successful digital strategy. As was previously said, online reviews play a significant role in influencing consumers' choices about which businesses to patronize. This means that before deciding to work with your company, any lead worth their salt would look you up on Google. The landing page on your website must be top-notch if you want to persuade visitors to continue exploring your site and taking advantage of all it has to offer.

Your website should be your primary and primary lead generation machine. Building and optimizing a site with content geared on drawing in new visitors is your best bet. Visitors to your site provide data that is useful for targeted advertising, which in turn increases your site's conversion rate. Make sure that both mobile and desktop users can have the best possible experience on your website. You should certainly optimize your website for mobile use because more and more people are relying on their mobile phones and other portable devices. The reason for this is that mobile device searches have surpassed desktop computer searches among consumers.

Every decision and action throughout the development of a website should be made with the users in mind. Make sure the user interface is uncomplicated and easy to use. This means making it easier for site users to get the information they need.

Promotional Email

You'll need to think of ways to cater to a wide range of niches within the construction and contracting industries in your writing. Sending out a newsletter to your contacts once a week or once a month with updates on the company's growth, new listings, and construction estimate is one effective example. Take advantage of this chance to send specific builders targeted emails with only the information that is relevant to them. By doing so, you can raise your revenue from clients who ultimately make a purchase, as well as from contractors who are interested in working with your company.

SEE ALSO : Chiropractic Offices and Online Promotion. A Detailed Manual for Advertisers

Your content needs to be well-researched, engaging, and delivered on schedule to have the greatest chance of success. Other such incentives include providing signup bonuses to the first few consumers. Email marketing also allows you to closely monitor your interactions with others. Insight about your marketing approach and whether or not the campaign is successful and well-received can be gained in this way. Use one of the various email management apps out there to help you stay on top of your correspondence and keep things neat and tidy. Talking this over with your marketing group can help you choose the best methods to use.

Content Promotion

By utilizing a well-thought-out content strategy, you can build name recognition for your business and foster relationships with your intended audience. Typically, this content takes the form of blog posts, articles, graphic design images, and instructional media postings. Despite having several choices accessible to them, most construction companies choose to market themselves through articles, blog posts, and infographics. However, any of the aforementioned approaches can yield results with the right planning and execution.

Research shows that a growing number of businesses are including content marketing into at least one of their marketing initiatives. Your construction company can become a leader in its field by using content marketing to showcase its knowledge and experience. Because of this, businesses may reach out to current and potential customers with accurate and timely data about the industry in which they work. Include a statement of your perspective, values, and mission when you write your material.

The simplest method to get started with content marketing is to publish a few short pieces on your website that describe distinct features of the items or services you offer. The content creators you work with can even publish pieces in related media. When it comes to promoting your brand, nothing is more crucial than establishing yourself as a reliable source of information.

Promotion via paid search engines and social media

Social media marketing is commonly regarded as the fastest-growing area of digital marketing due to its excellent return on investment. Social media and search engines like Google offer the most efficient targeting strategies for the construction industry. These services let companies to promote their products by placing ads in users' news feeds and search results. Ad targeting is an integral part of these systems, allowing you to specifically target individuals with your promotions. Users can receive adverts that are tailored to their specific interests, demographics, and professional background.

Due to their targeted precision, paid search and social media marketing are experiencing explosive growth. It makes more sense to use geotargeting to reach out to builders in your service area. This facilitates the establishment of a foothold in the area where you conduct business, opening doors to potential partnerships with local contractors.

After settling on a service area, segment your target audience into smaller groups based on characteristics like age, home ownership, and annual income. You can find potential builders who are interested in working with you by employing this method. This strategy has been proven effective for smaller construction firms seeking to get into the industry.

Various online seminar formats, including webinars

As has been previously mentioned, the recent pandemic has had a major effect on the way in which businesses operate on a daily basis. Seminars and other get-togethers have been affected by this as well. However, businesses will still be able to organize conferences and other events; the location will simply be different. There are numerous online options for hosting webinars and other events that you could explore. Thanks to these gatherings, you'll be able to educate people in attendance on the latest developments in your field.

Construction site safety, building codes, and building materials are just a few of the many topics that could be discussed in a webinar. Give a talk on the topic to industry insiders and potential clients, aiming to keep their attention for at least an hour. Additionally, this helps to solidify your audience's perception of your company as an authoritative resource. In the building industry, this is something of inestimable value.

Finding new clients can also be accomplished through webinars and other online events. After the presentation is over, you can use the list of attendees to contact those who showed interest in the industry or who seem like they could be interested in your company's offerings. If recording the webinar and sharing the video is part of your content marketing strategy, consider doing so. Make sure the intended audience can view the films and receive the digital event invitations without any problems.

Search Engine Result Page Optimization

It's safe to say that SEO (search engine optimization) is the single most important aspect of digital marketing. The goal of search engine optimization (SEO) is to increase the number of visitors to your site from search engines. One of the most effective ways to boost your rankings on Google is to put in the time and effort necessary to establish and design a high-quality website. Cross-departmental collaboration between IT and marketing can improve SEO efforts. An SEO plan takes time and effort to put into action. While the upfront costs may seem high, the long-term benefits are well worth it.

Having your company's website rank highly in search results, such as those for "Construction Company near me," can increase brand recognition and attract new customers. In order to enjoy the many SEO perks, you will need a Google account. Having this account will boost your company's visibility in Google search results. Google says that every day, over 3.5 billion people utilize their search engine. Having access to this traffic gives you access to a vast pool of people who are actively seeking construction and contracting jobs.

Search engine optimization is most effective when combined with other forms of marketing, such as content marketing. It is crucial that you give your full attention to the content you upload to your website. These can take the form of anything from pictures and articles to movies and podcasts. Keep in mind that this technique relies on your ability to create content of sufficient quality for Google to rank and display. Seek the advice of a professional SEO firm if you need help coming up with the most efficient strategies for your campaign.

Videos

The great majority of people in the modern world use YouTube to learn a new skill or two. As a result of this trend, the site has lately eclipsed Google as the second most used search engine in the world. Uploading videos to websites like YouTube and others can boost your online presence and even your profile's visibility. This strategy has the potential to work. Videos give a one-of-a-kind chance to get to know your audience on a more personal level, showcase some of your previous work, and address some of the most often asked questions in your profession. Showing off your previous work may be useful in persuading prospective builders to join your team.

Your video content can be tailored to highlight different aspects of your business. There are a few options to think about, and they are as follows.

Showcase films by hiring a professional videographer to record some of the active building projects. Some of the completed buildings could be showcased in your presentation.

Get more work from the contractors you've already dealt with by sharing their video testimonials of their positive experiences with you. Those who construct things might make interesting interview subjects. This raises the conversion rate since it encourages more builders and contractors to join your team.

With videos, you have the opportunity to create a more personal connection with your viewers. Use this opportunity to introduce yourself, your company, and your team members. Be sure to highlight what makes your company unique while also highlighting your basic values.

In the "Service" films available on our website, we discuss the types of construction services our clients need. Some of the features and capabilities you seek may be obvious to you now. However, in order to identify the perfect builder, you need to narrow your search down to a few specific skill sets.

Real-time chatting and other chatbot varieties

Live chats are rapidly becoming an industry standard in digital marketing, and Chatbots are a useful addition to many various strategies. These two methods have fast become the standard for online support services. Customers and prospects can reach out to company representatives in real time, and those representatives will be ready and able to answer any questions they may have about the firm's products and services. The converse is also true; chatbots have shown to be a really helpful resource. They will make a note of the visitor's most pressing concerns and forward the information to an available corporate rep. Some companies have gone even further by implementing AI-powered, very smart chatbots to handle customer enquiries.

Live chats and chatbots are programmed to do more than just respond to questions; they're also meant to prompt more exploration. If you use this, you can find builders and contractors who are eager to collaborate on your project.

SEE ALSO : Digital Marketing for Construction Companies

Digital marketing is the newest fad in the industry. Some of the benefits of employing these strategies will be obvious right away, while others will take more time to materialize. However, digital marketing is one of the finest methods to see a return on investment. Implementing these methods alone won't cut it. If you want to maximize the benefits of digital marketing, it's in your best interest to equip your team with everything they need. Tools that fall within this category include analytic software, content creation programs, segmentation programs, and many others. A wide range of software is used by various businesses. Think about what your business needs are and have your marketing team advise you on the finest technology to use.

#Digital marketing for business #Contractor marketing agency #Digital marketing for small business #Marketing for construction company

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dhrubo-organization · 1 year

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On-page SEO optimization for service-based businesses

On-Page SEO Optimization for Service-based Businesses – A Complete Guide by Dhrubo Organization As a service-based business, you need to optimize your website for search engines to attract potential customers. On-page SEO optimization is the process of improving your website’s content and HTML source code to rank higher on search engine results pages (SERPs). In this article, we’ll cover the key…

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ozer123 · 2 years

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How to Choose the Right Construction Company in Bhubaneswar | Interohub

Interohub is a leading construction company in Bhubaneswar, India. They specialize in providing high-quality construction services to their clients. With years of experience in the industry, they have become experts in all types of building projects, from residential to commercial and industrial. Their team of experienced professionals provides top-notch customer service and ensures that each project is completed on time and within budget. With Interohub, you can be sure that your construction project will be completed with precision and quality.

#digital marketing #construction company

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mariacallous · 27 days

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If you’ve rented an apartment in the US in the past several years, you may have had the sense that the game was rigged: Prices creep up not only at your building but at others throughout the city, seemingly in lockstep. A new civil lawsuit brought by the US Department of Justice today alleges that in many cases it’s not just in your head—and that a single company’s algorithm is to blame.

That company is RealPage, a Texas-based firm that provides commercial revenue management software for landlords. In other words, it helps set the prices of apartments. But it does so, the DOJ alleges in its lawsuit, by effectively helping its clients cheat; landlords feed rental rate and lease terms into the system, and the RealPage algorithm in turn spits out a suggested price that enables coordination and hinders competition.

“By feeding sensitive data into a sophisticated algorithm powered by artificial intelligence, RealPage has found a modern way to violate a century-old law through systematic coordination of rental housing prices,” deputy attorney general Lisa Monaco said in a statement.

RealPage’s reach is broad. It controls 80 percent of the market for software of its kind, which in turn is used to set prices of around 3 million units across the country, according to the DOJ. It already faces multiple lawsuits, including one from the state of Arizona and another in Washington, DC, where RealPage software is allegedly used to price more than 90 percent of units in large apartment buildings. RealPage’s algorithmic pricing first gained broader attention when a 2022 ProPublica investigation detailed how the company’s YieldStar software works.

The DOJ civil lawsuit, which was joined by the attorneys general of eight states, is a significant escalation in legal action against the company. It’s also a first for the DOJ, according to officials speaking on background during a call to discuss the complaint. While the government had previously filed criminal charges against an Amazon seller for algorithm-enabled price-fixing, this is the first civil action in which the algorithm itself, the Justice Department official says, was effectively the means of the violation.

The complaint itself quotes RealPage executives allegedly acknowledging anticompetitive aspects of its product. “There is greater good in everybody succeeding versus essentially trying to compete against one another in a way that actually keeps the entire industry down,” one RealPage executive allegedly wrote.

RealPage has repeatedly denied any allegations of antitrust violations, going so far as to publish a six-page digital pamphlet that claims to tell “the Real Story” about its products, along with an extensive FAQ page on a dedicated public policy website. The company did not immediately respond to a request for comment. “Attacks on the industry’s revenue management are based on demonstrably false information,” one section of that site reads. “RealPage revenue management software benefits both housing providers and residents.”

“We are disappointed that, after multiple years of education and cooperation on the antitrust matters concerning RealPage, the DOJ has chosen this moment to pursue a lawsuit that seeks to scapegoat pro-competitive technology that has been used responsibly for years,” said Jennifer Bowcock, senior vice president of communications and creative at RealPage, in an emailed statement. “RealPage’s revenue management software is purposely built to be legally compliant, and we have a long history of working constructively with the DOJ to show that."

The DOJ disagrees. “Algorithms don’t exist in a law-free zone,” said Monaco in a press conference to discuss the case. “Training a machine to break the law is still breaking the law.”

In this case, the complaint alleges that those algorithms consistently drove rental prices upward. “RealPage’s software tends to maximize price increases, minimize price decreases, and maximize landlords’ pricing power,” said the DOJ in a press release. RealPage also doesn’t just recommend prices; in many cases, it actively sets them.

“RealPage actively polices landlords’ compliance with those recommendations,” said US attorney general Merrick Garland in today’s press conference. “A large number of landlords effectively agree to outsource their pricing decisions to RealPage by using an ‘auto-accept’ setting that effectively permits RealPage to determine the price a renter will pay.”

The DOJ also claims RealPage has created a “self-reinforcing feedback loop” with its data intake and pricing recommendations structure that also gives it an alleged monopoly in the apartment revenue management software industry. Any competitor who plays by the rules, the DOJ claims, is at a distinct disadvantage.

The Justice Department has spent the past several years staffing up with technologists and data scientists, better enabling them to “interrogate the code,” as multiple officials described the investigative process. While this is the first major algorithmic collusion case, DOJ officials suggested it would be far from the last.

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thecurioustale · 4 months

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My Thoughts on Jenny Nicholson and the Star Wars Hotel

I watched Jenny Nicholson's four-hour "The Spectacular Failure of the Star Wars Hotel" video essay that YouTube showed me recently but which till now I couldn't bring myself to construct a day around. She's in great form here, and I'm pleased to say I go back as a fan of her work all the way to her Friendship Is Witchcraft days. (Blows my mind that she voiced all Mane Six characters, and others, so well.)

Anyway, long story short, Disney built a Star Wars hotel at Disneyworld in 2022 that was themed as a voyage on a spaceship, then proceeded to charge thousands of dollars per person per night, the most expensive publicly-available Disney theme park hotel experience by miles and miles, and then closed the hotel in 2023 after having spent hundreds of millions of dollars. Jenny went into the experience as a member of the core target demographic and spent four hours talking about all the ways it was an underwhelming or outright disappointing experience.

Her video reminded me of Hasbro's own misadventures in corporate greed with Magic: The Gathering, which has suffered in recent years from price increases, disengagement from the fan community, and a huge proliferation of product spam—i.e. more products overall, more ways to buy a given product (e.g., the proliferation of different boxes, which eventually killed the original draft booster box that had powered Magic for 30 years), and more variants of individual cards within and between products.

Hasbro and Disney are very similar in the economic space they operate in, and also utilize similar business strategies. Disney is essentially the S-tier megacorporation to Hasbro's B-tier, and we have seen many of the same corporate trends play out in both companies.

When it comes to Disney theme parks, they have massively increased ticket prices over the years, well beyond the rate of inflation, and have also implemented advance-scheduling systems for faster access to rides that has made the process of exploring a Disney theme park much less spontaneous and a lot more regimented and stressful.

Disney realized, years ago, that their limited number of theme parks—they only really have two, not counting the various sub-parks: Disneyland on the West Coast and Disneyworld on the East Coast—together with Disney's entrenched status as a cultural icon with lots of goodwill and brand recognition among the public, are vastly underserving public demand, allowing them to inflate the price of a single trip almost arbitrarily, well into the four digits—or even the five-digits if you're taking the family and spending several days.

The Star Wars hotel was Disney's "Magic 30": a product so ludicrously expensive as to incur immediate and universal condemnation by their own fans. It's clear to me what Disney was doing: They'd happily turned the conventional price knob up and up and up for years. Now they wanted to experiment with a fundamentally more expensive product class, basically five to ten times more expensive. They wanted to see if the market could support it. Because the growing disparity of wealth in America, together with America's obscene wealth as a nation relative to the rest of the world, means that it's definitely possible: There are definitely millions of people out there who could book a stay at the Star Wars hotel if they wanted to. And Disney was like "Let's see if they will."

And you know what? I think it could have succeeded. Because there really is an obscene excess of wealth in this country, even though most of us don't have any access to it. And we are a culture whose zeitgeist is ever ravenous for the next big, flashy experience.

But instead the venture failed spectacularly. Why? Because such reckless corporate greed is, itself, usually a sign of deep organizational rot and incompetency among the board and executive leadership. In other words, their hotel failed for the same reason they tried building it in the first place: Disney has grown stupid.

The way it failed, going by Jenny's video, is down to two independent reasons:

An outrageous degree of "penny-wise, pound foolish" thinking;

A fundamental failure to anticipate the comfort and pleasure of the guest.

The former is the more obvious of the two, and what really stood out to me as emblematic of it in this whole boondoggle were two simple thing: 1) The hotel rooms didn't have complimentary Disney+; and 2) the free loaner umbrellas for hotel guests visiting the Star Wars Land in Disneyworld were either so worn-out or so shoddy to begin with that, unless it was a big coincidence, both Jenny's and Jenny's sister's umbrella failed while in use. This was in the context of Disneyworld's most expensive customer experience ever, by a lot, and Disney was nickel-and-diming them. Jenny's video goes into a great depth of detail on the dozens if not hundreds of corners they cut; it was basically everything but the food. The result was an antagonistic relationship between Disney and their hotel guests where almost everything interesting cost more money (usually a lot more money) while almost everything included in the main ticket price was of cheap quality or stingy in its allotment. Every aspect of the whole process, from the scammy vibes of booking a room in the first place, to the pathetic after-care for customers who reported a problem after their stay, was likely to leave a sour taste in the customer's mouth.

When you're paying the most expensive prices in the history of a product category, you really just need to be given an up-front price that includes all or nearly all of it. You'll know what you're in for, and you can make an informed decision, and then it's really just down to the host to provide an experience and level of service that matches those high dollar outlays. But instead, as Jenny pointed out, it's like you're dealing with Spirit Airlines, where you're gonna pay a fee for literally everything beyond sitting your body quietly on the airplane.

Mind-boggling hubris. Disney needs to be broken up for the monopoly that it is, and this is just one more example of how convinced of their own inevitability and supremacy Disney has become.

The other main failure on Disney's part is the subtler one.

Jenny focused on how the Star Wars themed choose-your-own-adventure game, which was at the heart of the hotels' central conceit of "live your own personal Star Wars story," was irreparably dysfunctional. Not only was the app, through which most of the "experience" was conveyed, horribly designed; and not only were the tasks delivered through this app mostly busywork to anyone other than young children, consisting of little more than walking around and scanning inanimate objects; but the storyline's entry points and decision points were completely impenetrable through reasonable means, to the point of seeming arbitrary. Jenny proactively tried and failed to get into her preferred storyline; then tried and failed to get into any storyline; then was automatically sorted into one the next morning; and ultimately ended up having only one (dubiously) interactive story experience over the whole weekend.

She talked about how the tightly-regimented and incredibly full schedule was so mentally and physically draining that on the final night she fled her dinner table fearing she would vomit and had to stand in her hotel room staring at herself in the mirror for a while, to understand her illness (which turned out to be stress-induced exhaustion) and center herself.

She talked about how she didn't get to see a much-coveted music show during dinner on her first night because she was seated behind a giant column.

Really, these things are manifestations of the larger and more fundamental failure on Disney's part to anticipate the comfort and pleasure of the guest, as I put it.

As I was watching her video, two thoughts came to me in this vein:

First was that this whole experience really needed to be "playtested," as we might say in Magic. I mean, I'm sure there nominally was, but whatever playtesting they did was completely ineffective. Good playtesting would have brought most of these issues to light.

Second was that the Disney of today has completely lost touch with the namesake of their industry: hospitality. This would never have happened at a new luxury resort by an established world-class hotelier a century ago. Because they understood the basics. Little things, like hot towels.

I could tell just from Jenny's video that this whole hotel was decided from the top-down by soulless, disconnected corporate suits who blatantly disregarded whatever good suggestions I'm sure the Imagineers® came up with. For the failures to be as expansive and ubiquitous as Jenny's video documented, no doubt the institutional rot extends down at least as far as the project manager level, if not down to individual Imagineers® and beyond, but there have to be at least some good ones, and clearly they were overruled early and often. Whenever Disney's leadership was faced with a decision between anticipating the comfort and pleasure of the guest, and saving a couple bucks on a guest who was literally laying out several thousands of dollars to be there, leadership chose the latter.

They were so arrogant that they believed, without noticing or questioning it (unless Disney's leadership is in fact cartoon evil), that they would tell the customer what constitutes a good experience, and the customer would pay top dollar for it. And so you get a guest experience where customers who are actively trying to pick a given storyline can't get any storyline and are later seated for the dinner show behind a giant fucking column.

It's sad, and we should all be glad that their hotel failed. Not that Disney is likely to learn the right lessons from their failure, but the long-term solution here is for leisure dollars to be directed toward other companies. For the several thousand bucks that Jenny paid, she could have had a true luxury vacation in most parts of the world—and for longer than two nights.

One thing that I noticed during the four hours of her video was that Disney, or at least the people in charge of developing this hotel, didn't seem to understand what constitutes an enjoyable story experience. I am forgiving of the low level of complexity in the various puzzles, since the public is famously stupid plus a lot of these guests are going to be children. But there was so little imagination in the actual plot beats: Chewie sneaks in, gets arrested, and busts out. You get to help some Resistance fighters smuggle their luggage. Like, it's insipid. I mean, ultimately, most pop storytelling is insipid, but what I mean is that the dressings were insipid too. Dressing a story up is what makes stories great, at least at the mainstream level. There was no pomp and flourish; no clever interweaving; no electric events that put people on the edge of their seats. Just walking around on your phone for two days scanning crates and occasionally being in the same room while somebody busts Chewie out of the clink—assuming you even make it to the story events in time, since they often fired early.

The whole thing smacks of rule by committee, too many cooks, and suits suits suits all the way down.

I think it's a sign of the times that this is happening. We are once again in Robber-Baron territory in this land. The big corporations and the oligarchs who run them have become so obscenely rich and so utterly disconnected from ordinary life, and their corporate cultures have become so masturbatory and so officious, that they are increasingly creating products for idealized, phantom audiences. They increasingly don't understand real people or real life.

And we can and should bring the weight of the government down on them, more to break up monopolies and allow new and established competitors to seriously challenge them than to actively punish these companies for making money, but even more so we just need to spend our dollars elsewhere. I mean, I'm speaking hypothetically here; I am poor so none of this even applies to me in the first place.

Hence why, even after inflation, this is still just my two cents.

#Jenny Nicholson #Star Wars Hotel #Galactic Starcruiser #Justice for Amethia Tope

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thewadapan · 2 months

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Spent today checking out The Amazing Digital Circus and Murder Drones, and god, the kids today have it so good when it comes to this sort of content. When I was a teen, I was obsessed with Red vs. Blue and RWBY, which I think it's fair to say are the equivalents of the time, and the sheer gulf in terms of writing quality and production value is stunning. I hear there were some rumblings of unprofessional conduct from the production company, which would hardly be surprising considering this is yet another guys-working-from-their-basement success story, but much bigger companies with much shittier business practises consistently put out much worse content than this.

The Amazing Digital Circus is definitely the better show of the two, thanks to its slam-dunk premise and some great writing from Gooseworx. The producers have talked about aiming to fill a perceived gap in the market between kids' cartoons (The Boss Baby) and adult animation (Bojack Horseman), and I think they have successfully threaded the needle to create a very unique tone. There's a sense of these works existing totally outside the mainstream media machine; they're not getting BBFC rated, but you just know millions of kids are watching them. It's on YouTube and the fact that it looks like some Frozen Spider-Man kids' slop just means da parents won't question what their kids are watching.

But truth be told, there's nothing objectionable about the content of The Amazing Digital Circus whatsoever. It's unusually metatextual and loosely apes the aesthetics of much darker media, touching on slightly more existential themes than your typical kids' cartoon, but it still has a lot in common with those same cartoons. The zany characters are all fairly one-note, and the emotional arcs of the episodes are honestly quite straightforward. The second episode in particular has an absolutely textbook plot structure to it. It's a far more self-assured and traditional style of writing than you ever see in this kind of independent work—certainly far more so than Murder Drones, which is written by an insane person.

More than anything, I'm reminded of how I felt watching Puella Magi Madoka Magica: that it's a very solid work of fiction, but that the people who'd get the most out of the work are isolated teens struggling to make the transition into adulthood. Certainly if nothing else, the fandoms of these shows must be bringing a lot of kids together around the world. I adore this soundbite from Goose: "Above anything else, I just wanted it to feel kind of lonely." You see Pomni's worldview shatter, she suddenly finds herself in a body that feels completely wrong, and she has to construct a new kind of belonging for herself.

As for Murder Drones, that show's absolutely fucking nuts, yo. The writing is at once painfully basic and utterly incomprehensible. If someone just sat down and explained the plot straightforwardly, it would be fantastically boring. But man, the presentation, the sheer delight the animators seem to approach every scene with...! I'd say it's clearly trying to use "the characters are robots" as an excuse to expose da kids to some absolutely shocking levels of gore, much like the Transformers movies, but midway through the series it starts straightup swapping the oil and wires for blood and bones and you've got to respect that.

The writing itself is so excruciatingly irony-poisoned that it goes beyond cringe and somehow wraps back around again to being sincerely funny. The show kind of wants to have its cake and eat it in terms of constantly lampshading how flat and cliché the emotional plotting is, but also clearly aiming to genuinely tug at the heartstrings and whip fans into a frenzy. And it kind of succeeds, I think! The way it veers between bizarrely high-effort implementations of memes, seriously cool fight scenes and horror visuals, and big emotional moments is very disarming. If The Amazing Digital Circus is an attempt to faithfully rework the American-cartoon formula for a slightly older audience, Murder Drones aims to crib the aesthetics of high-school cartoons while actively rejecting every traditional narrative technique used in those stories. Which means it's kind of bad, which means it's also kind of great.

If it's not already, then within a couple of years it will be deeply cringe to have ever been into Murder Drones in particular or (to a slightly lesser extent) The Amazing Digital Circus, in much the same way that everyone seems embarrassed to admit they were ever a Homestuck fan. But like with Homestuck, I feel like these series are genuinely pushing at the frontiers of storytelling in a way that's commendable and might inspire new kinds of writing once the fans grow up.

ENA is also pretty good, for the record.

#murder drones #the amazing digital circus #tadc

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billyhicks2103 · 5 months

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Building Your Real Estate Empire: The SEO Blueprint for Growth

A detailed guide that discloses the key strategies for using search engine optimization (SEO) to grow your real estate company is called Building Your Real Estate Empire: The SEO Blueprint for Growth. Gaining the most out of your online presence and drawing in new customers in the digital age of today requires a solid understanding of SEO. You'll have access to superior knowledge and industry-specific strategies with the help of TheManinderShow, the marketing agency for real estate in the USA. TheManinderShow offers a track record of success in enhancing brands and promoting long-term growth, having finished more than 100 projects for real estate firms. Utilize SEO's potent force and TheManinderShow legendary expertise to revolutionize your real estate project.

Visit Now: https://medium.com/@billyhicks2103/real-estate-success-using-mastering-seo-accessing-opportunities-41abdfcfccdb

#Digital Marketing for Construction Companies #Real Estate Marketing Agency #marketing agency for real estate #commercial real estate market

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calliope-stories · 9 months

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Help Us Market Our Stories!

Calliope catapults your imagination with written stories introduced by vibrant —and interactive— animations. In our app, these interactive animations act as portals that submerge readers into written stories. We love reading, but reading today is tricky. At Calliope we’re passionate about enchanting readers away from visually striking apps (like Instagram) and back into the realm of the imagination.

We’re a small company founded by two nerdy Venezuelan girls looking for people who share our zeal for reading, and who want to create a world where reading is colorful, vibrant, and immersive for everyone.

What we’re looking for:

- Experience with social media and digital marketing.

- Seasoned experience in orchestrating paid campaigns on Instagram and TikTok (—and Tumblr).

- A flair for creating dazzling content (no need to be a graphic designer or videographer, but a good taste and an appetite for learning are essential).

- The skill to grasp and embody our brand tone, understand our audience inside out, and devise enchanting content.

- Proficiency in SEO and data analytics.

- A balance of independent initiative and teamwork.

- Agile adaptability, attentiveness to feedback, and the capacity to grow from constructive critiques.

- Proactive problem-solving and execution.

- Near native written English.

Your Role:

- Developing inventive social media strategies to amplify visibility and subscriptions.

- Designing content that’s both captivating and relevant to our audience.

- Spearheading advertising campaigns on social media.

- Analyzing and reporting the successes and lessons of campaigns and strategies.

- Staying on the cutting edge of social media trends, particularly in our niche.

What We Offer:

- We value your thirst for learning and involvement more than your past experience.

- A 100% remote work setup: your performance matters, not your location.

- A goal-oriented work environment: manage your time and enjoy flexibility.

- A unique opportunity to grow with us and lead the marketing team as we expand the project.

- Competitive pay with prospective salary growth and bonuses as the company thrives.

How to Apply

If you’re eager to make reading vibrant and fun, we’d love to hear from you. To apply, please send the following to [email protected].

A resume;

A portfolio of your previous social media or digital content creation work;

A brief cover letter explaining what attracted you to Calliope;

And two sentences describing three Instagram or TikTok posts that you would make for Calliope.

If you’re interested in learning more, please check out our app in the Google Play Store and Apple App Store; and our social media: Instagram & TikTok

#jobs #jobseekers #jobsearch #marketing #writeblr #bookblr #publishing #publisher #creative writing #calliope interactive #fiction #art #digital marketing

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brf-rumortrackinganon · 11 days

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It's a very different world now. 2016 PR shenanigans are not going to work. If they want their PR to be effective at changing public perception, they need to play the 2024 game. But they refuse to.

what would the 2024 game be like?

Old asks from April 2nd. (These came in 5 minutes apart, so grouping them together here.)

So PR is managing reputation/image and relationships. Note that this is a very broad generalization. PR is actually much more complex but we're going to keep it simple here.

"Old" PR is very much about controlling how people perceive you. The celebrity (or the company) develops relationships with journalists and communicates to their audience through those journalists, who are largely using traditional media (e.g., newspapers, magazines, television interviews). There's not much interaction with the audience or if there is, it's very one-way; i.e., the celebrity/brand/company is speaking to the audience via a spokesperson (whether a journalist or an actual representative) and there's no chance for the audience to respond, engage, or interact back.

And when social media is involved, the celebrity is still using social media in an "old" PR kind of way - to send messages directly to their audience but they're still not engaging. It's kind of like the old fan clubs of the '80s and '90s, where if you subscribed, you got the newsletter; the celeb's social media account is the new fan newsletter.

"New" PR has evolved to be more about communications and content marketing and, increasingly, involves more and more crisis management. It prioritizes direct, personal two-way relationships with the audience (so no spokesperson or journalist in the middle), where the celebrity is engaging/interacting with the audience and the audience is engaging/interacting with the celebrity, and largely using new digital media - e.g., social media, podcasts, etc.

More and more nowadays, "new" PR is also about authenticity and transparency. It's still a form of controlling your image, but done correctly, it feels more organic, not as constructed or manufactured. Particularly with the crisis management aspect of "new" PR - that's why we see celebrities making apologies or personal statements directly to their audiences via iNotes screenshots posted on social media (like Dave Grohl's statement today) instead of going through a media rep or a journalist spokesperson.

"New" PR uses social media as storytelling and for content marketing. Celebrities/brands/companies still post photos and messages, but that's not the only thing they're doing with those channels and accounts. They're creating videos, they're producing content, they're interacting with audiences and they're connecting with peers.

But all that said, it's the content of how "new" PR uses social media that has evolved the most, and that's the change I was thinking about when I made those comments about the Sussexes.

Ten years ago, the content celebrities/brands/companies were creating for social media was about and for the celebrity. They were using charities/philanthropy, public appearances, their work (e.g. movies, film, theatre, books, etc.), their brands, their merching to promote or market themselves.

Nowadays, it's mostly the opposite. Celebrities are using their platforms to promote charities, philanthropy, speaking engagements, their work, etc. They're still promoting themselves, it just isn't as obvious and it's more carefully done (especially with new rules for merching and sponsored content).

Now with specific regards to the Sussexes, they're in kind of a weird place. Their media strategy is still very much "old" PR like the BRF - they've courted specific journalists, they communicate to their audiences through spokespeople (whether they're friends or Archewell or journalists), they predominantly use traditional media to communicate, all of the communication is very one-way (no personal or direct engagement with the audience) (Sussex Squad doesn't count), and everything they put out is very controlled.

Their content strategy, which drives their PR and media/audience relations, is still very 2016 in that it's almost exclusively designed to promote and market the Sussexes. There's very little (if any) information about the charities they support, the people they visit, the work they actually do, because all of that is meant to prop up the Sussexes and give them publicity. And that is one of the biggest criticisms they deal with; they're so obsessed with promoting themselves and managing their own images that it sucks all the attention, spotlight, and air from their actual work, such that the legit, real, movers and shakers and king-makers they want to connect with ultimately want nothing to do with them.

The Sussexes are uniquely positioned that they could go full-force into "new" PR with a modern content strategy focused on visual storytelling of their work and their philanthropy and it would be quite successful and innovative - and this is, in fact, what they demanded in the Megxit Manifesto. They wanted to be more "new" PR, to not have to deal with the media, to be able to connect and interact and communicate directly to their audience. But someone somewhere lost the plot - it probably happened when Facebook refused to port over all the bots followers from Sussex Royal IG to whatever their new IG was and they threw a massive "well we're just not going to have social media anymore (which was honestly very much a kiss of death for them, PR-wise and image-wise) - and now we're seeing the Waleses start to do this, so the Waleses are getting the innovative edit.

The videos the Waleses have made (for their 10th anniversary, Earthshot, the coronation, and now Kate's message) is very much "new" PR in terms of a content strategy for engaging and interacting with their audience. That kind of visual storytelling is exactly what social media is today, and look how much more effective that's been for them in terms of PR and image management than relying exclusively on the palace's machinery of press releases and portraits.

They're also using their social media platforms to share their personal statements - while it's certainly not the iNotes screenshot of Hollywood lore, it's still personal and it's still direct to their audience in a way that Buckingham Palace's press releases are not - and they're no longer using favored journalists to release and distribute their photographs. They're still using traditional media (and journalist relationships) to communicate longer-form stories to their audience, but I wouldn't be surprised if we see that start to change when William becomes King.

William and Kate do still need to get a better handle on the crisis management side of "new" PR. They have the right attitude of "never complain, never explain and it all blows over sooner" but they do shoot themselves in the foot, quite a bit, with their approach to work, which affects their crisis management. They tell us all the time that they do a lot of behind-the-scenes work, valuing quality over quantity, and that's why they're not as publicly engaged as we may want or expect them to be, but there's mounting frustration and mounting impatience over a lack of visible, transparent results from that work. And because there's no visibility into that work - no Court Circular records, no behind-the-scenes documentation, no tangible outcomes, no public disclosures, no public engagements - it makes the crises they deal with (well, some of them) really easy to explode into huge maelstroms. That's why it's so easy for Sussex Squad to spread the conspiracy theories and rumors; there's nothing coming from KP to offset it or redirect the narrative because their work is their crisis management strategy. Right now - for perfectly legitimate and valid reasons - because there is no work, there is no crisis management and because there is no crisis management strategy, KP looks, and is, caught with their pants down when these crises do pop up.

My hope is that when Kate is back to full health, whenever that is and however long it may take her, the Waleses do escalate their work and do become more visible with their behind-the-scenes work so that their work truly becomes as effective and as powerful for crisis management as it is for the rest of the BRF. Once they improve their work performance, they'll have a crisis management strategy, which should take the sting out of Sussex Squad's social media attacks.

I think I lost the plot here. Oh, well. It's late. Enjoy the rambling.

So that's the PR paradigm shift, with a little bit of social media evolution. Hopefully that explains things a little better. Remember, this is all VERY boiled-down-and-simplified because PR is so nuanced and complex.

If anyone who actually works in PR or media or communications or crisis management wants to chime in, please do!

#pr shenanigans #sussexes #brf #waleses #in this essay i will

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ceasarslegion · 23 days

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Anyone who's close to me knows that video games as an interactive art form is something I am very passionate about, and it's a shame to me that so much of it gets glossed over in the moment of playing, especially when it's within a popular, mainstream game. I feel like indie games get a lot more attention paid to the artistry within them while the very real creativity of the dev teams of massive A-list titles get reduced down to the mass market audience that does not tend to pay attention to the details.

I'm thinking of this since hearing Penny's battle theme in Pokémon Scarlet on my second run of the game. Admittedly I was also too focused on beating her in my first run to notice how well-constructed her song is. And then I downloaded it and gave it a proper sit-down listen on my commute.

I think hiring Toby Fox to compose for them was one of the best artistic decisions the pokemon company made in recent years. He's definitely known for his video game music, with his big flashy chiptune-esque songs that are fundamentally difficult for any human hand to play with how complicated their structure is, but still convey entire stories in their own right. The two main things everyone praised Undertale for back in 2015 were its simple but heartfelt tearjerker story, and its music. And you very rarely see music noticed by wider video game audiences at all.

I think that's because there's a certain auditory genius in what Toby Fox does. You can hear a lot of 8-bit and early digital leitmotifs in Penny's theme. It's harsh, angry, very quickly paced, but it's not hard on your ears either. It somehow sounds like a lonely, bullied kid at her breaking point letting all her pain and rage out at you in the only way she knows how. That part of the scene and her character culminate so well through the music that I feel the message could get across even without the context. Character themes are what Toby Fox has always done best imo.

Also love how he composes music that is nearly impossible to play on physical instruments. He really grabs the video game medium by the horns as a fully digital art form and relies primarily on his skill with computers to create music for fully digital stories.

#ramblings #pokemon

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squip-news · 10 months

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The True Creator Behind SQUiPs

The speculation of SQUiP origins has long been debated. Of course names like SQUiPSoft or MicroSQUiP frequently pop up, as well as others like HRTech. Some even go to theorize it may be a well-known company that covertly funds a small group, or possibly a government organization seeking to gain control. But who really created these powerful little pills that impact our daily lives? And is it safe to trust them?

That’s what we’re here to find out.

Some base information we know is that of the history of SQUiPSoft and MicroSQUiP. Both companies may still linger around, although we only get the rare updates occasionally heard from them like SQUiPSoft’s recall from earlier this year. They supposedly even merged back in 2005, although it is unknown what company formed from it or if it’s still functioning. But based on their names, the famous computer company Microsoft may possibly be behind SQUiPs. Or maybe they chose a more reasonable and SQUiP-related name. Or kept one of the original two. We can’t say for certain. Even still, the creation of SQUiPs isn’t set in stone, so while these two companies are likely candidates, other companies may have taken to developing SQUiPs too.

Besides that, we know SQUiPs originate from Japan, but what does that really mean? Is the company itself based in Japan or is one of its founders? This is the explanation HRTech gives, as R. Hashimoto himself developed them in Japan. If you’re curious about finding out more information about HRTech, who claim to be the inventors of SQUiPs, feel free to check out Hashimoto’s blog here, Ayano Ryuunosuke’s blog here, or Unit 2282’s blog here. Although, take note that HRTech is a private company, and it seems like they’re picky with new applicants.

SQUiP creation would also likely need huge funding. SQUiPs can go for anywhere from $400 at your local mall backroom to $600 from resellers. These prices are an absolute steal for a piece of one of the most advanced technologies on the market. Meaning, whoever is creating SQUiPs must be well funded. Billionaires like Elon Musk have already proposed similar concepts of neural implants with his investment, Neuralink. SQUiPs might be an early test run of this technology.

Speaking of other things Musk has taken credit for, Detroit, Michigan is known for their car industry. Despite this, maybe Detroit’s future is one of tech.

The up and coming Detroit-based company, Cyberlife, who’s main focus is on the construction of life-like androids could be our answer. Who’s to say our modern day SQUiP couldn’t be one of Kamski’s– the mind behind Cyberlife– original prototypes before he moved on to a less digital format?

Although, Hashimoto seems to not be a fan, calling Kamski “a ‘huge bitch’” so it’s clear Cyberlife and HRTech are at least not working together.

Known for their Severance procedure, Lumon is also in the wheelhouse for pushing the limits of the human mind. This procedure essentially separates the work and life memories through a small, pill-shaped device implanted in your brain! Sound familiar? Lumon fits the criteria perfectly to design the technology capable to function alongside humans just like SQUiPs.

Another tech industry company, Gamefuna could also be behind it with their life-like games and advanced AI endeavors. Rumors tell of their game’s characters acknowledging the player and displaying sentient traits. This behavior resembles the intelligence of SQUiPs.

Hatchetfield, also in Michigan, may be a particular spot of interest. Well known for their mysterious disappearances and rumors of cryptids like the Hatchetfield Ape-man and the Axe Man, an often neglected part of the town lore is that of its budding tech company, CCRP.

Rumors circulate around the company– fully known as Coven Communications, Research, and Power– with their main office right in the middle of the tiny town’s downtown. Some speculate they may be experimenting with cloning, android creation, or even time travel!

While most of these rumors seem false at a first glance, there may be some truth. Back before 2017, some people documented donating a detailed copy of their DNA to the company as a way to make a quick buck. Is this their start to experiment with making clones? Or will it be used as a base for android copies? Or maybe is it just as their name entails– genetic research.

Either way, no one can say for sure. And, the company has a well-known tech branch. With all of these rumors, who’s to say this company didn’t invent SQUiPs too? It’s all in the realm of possibility.

Speaking of which, the government organization, PEIP, often associated with Hatchetfield may also play a part in it. While mostly kept secret, and little is known about them, PEIP could be the shady specializers in SQUiP technology. Their full name standing for Paranormal, Extraterrestrial, Interdimensional Phenomena may not fit perfectly, but SQUiPs are known for their interdimensional nature, as they’re able to analyze all potential outcomes, and thus universes and dimensions with their quantum processors.

Although, this is more of a stretch, as not much can be found about them. But still, SQUiPs themselves are similarly undocumented.

But beware. There are plenty of other organizations who may be involved in illegal SQUiP creation. A few companies come to mind. AceTech, the mysterious company responsible for 00111111, and a couple others. Modders, human and SQUiP, may also be responsible for bootlegged SQUiPs.

There’s also companies not to be confused with SQUiP creation, but their introduction of SQUiP-compatible sister technology. Think SQTechnolgies’s Squissistant and InterSQUiP‘s virus prevention efforts. Not to mention SQUiPWorks and SQUiPusa as well.

In reality, it’s equally as possible SQUiPs were created from all of these places. Thanks to their quantum nature, many SQUiPs are able to interact or potentially come from all timelines.

Got any other suggestions as to where SQUiPs could possibly come from? Share with us in the tags, with a reblog, or through a SQUiPTip!

#SQUiPnews #business #be more chill #bmc #unreality #[this article is just an excuse to connect all my interests together through their shady companies lol]

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