#FB Error Fixing

[tiostranslated]

The Interpretation of Shadows TRANSLATED

An archive of fan-made translations Some links go to translated images sent to me, others may be links to slideshow/video-formatted translations!

=======================

COVER - START HERE

Ukrainian [UA] version by Halyna (IMAGE POSTS) or search tag "tios ukrainian cover"

Thai version by shinadean_524 (IMAGE POSTS) or search tag "tios thai cover"

Thai version by shinadean_524 (FACEBOOK) or check the "The Interpretation of Shadows แปลไทย" FB page

EPISODE 1 - BUILD RAPPORT

Brazilian Portuguese version by @lekothemon (IMAGE POSTS) or search tag "tios portuguese ep1"

Brazilian Fandub by Inari Plague (YOUTUBE VIDEO) or search "A Interpretação das Sombras" on Youtube

Russian [RU] version by @cemga_7 (SLIDESHOW): [Cover and Part 1-2] [Part 3] or search @cemga_7 on Tiktok

Ukrainian [UA] version by Halyna (IMAGE POSTS) or search tag "tios ukrainian ep1"

Thai version by shinadean_524 (IMAGE POSTS) or search tag "tios thai ep1"

Thai version by shinadean_524 (FACEBOOK) or check the "The Interpretation of Shadows แปลไทย" FB page

Spanish version by socksasgloves (IMAGE POSTS) or search tag "tios spanish ep1"

EPISODE 2 - THE HOUR EARLIER

Russian [RU] version by @cemga_7 (SLIDESHOW): [Part 1 and 2] or search @cemga_7 on Tiktok

Thai version by shinadean_524 (FACEBOOK) or check the "The Interpretation of Shadows แปลไทย" FB page

Spanish version by socksasgloves (IMAGE POSTS) or search tag "tios spanish ep2"

EPISODE 3 - INTERVIEW GUIDE

Thai version by shinadean_524 (FACEBOOK) or check the "The Interpretation of Shadows แปลไทย" FB page

Spanish version by socksasgloves (IMAGE POSTS) or search tag "tios spanish ep3"

EPISODE 4 - THE AFTERMATH

Spanish version by socksasgloves (IMAGE POSTS) or search tag "tios spanish ep4"

FULL FAN TRANSLATIONS

Russian [RU] version by Zyabr on Mangalib

Vietnamese version by Exist In This World on Otakusan.net

Turkish version by Shiho on manga-tr.com

If some links don't work, please remove " https://href.li/? " in the beginning of the URL! I don't know why Tumblr does that :/

=======================

I (@nyoomian) did not make these translations, these are not official translations and there may be typos/errors that I cannot fix myself. These were made purely by fans or volunteers that wanted to do them for fun and asked for permission! Maybe I'll eventually make a Filipino translation with my mom just for fun (she does translation work herself)!

If you make/see a translation of my comic online that I haven't archived yet here, you can contact me at nyoomian@gmail.com :D

[lummachriss]

ㅤREADERS! ㅤ◌ㅤ۪ ㅤ RULES2FOLLOW ㅤ𝅄ㅤㅤ

⠀⠀⠀⠀⠀⠀⊹⠀⠀⠀O1. Maintain mutual respect no matter ⠀⠀⠀⠀⠀⠀if you're planning on sending anon, interact or ⠀⠀⠀⠀⠀⠀even lurk around, know that there's boundaries ⠀⠀⠀⠀⠀⠀to not cross.

⠀⠀⠀⠀⠀⠀no discrimination, hate & being rude, invasive ⠀⠀⠀⠀⠀⠀you will be blocked without hesitation, im not ⠀⠀⠀⠀⠀⠀here to argue about basic decency;

⠀⠀⠀⠀⠀⠀♡📃⠀O2.⠀i believe in responsible content share, ⠀⠀⠀ so i do my best to tag my posts thoroughly. but. ⠀⠀ ⠀ ⠀⠀ If something ever slips through or you feel like a ⠀⠀⠀⠀⠀⠀tag is missing

⠀⠀⠀⠀⠀⠀feel free to reach out—politely. I’m always open ⠀⠀⠀⠀⠀⠀to fixing errors when approached with respect;

⠀⠀⠀⠀⠀⠀⊹⠀⠀⠀O3.⠀i don’t write reader inserts with any ⠀⠀⠀ specific races, ethnicities, or physical features. ⠀⠀⠀ I aim to keep my work as inclusive as possible, ⠀⠀⠀ so the reader is left open to interpretation.

⠀⠀⠀ No detailed descriptions of skin tone, hair type, ⠀⠀⠀ or cultural background will be included, every ⠀⠀⠀ one should feel welcome and seen in the story.

⠀⠀⠀⠀⠀⠀♡📄⠀O4.⠀i do write wide range of fanfiction so ⠀⠀⠀ feel free to request in my inbox. I mostly fw the ⠀⠀ friends to lovers, fb, slow burns && love triangle ⠀⠀⠀ too.

⠀⠀⠀ i don't write the weird kink, y'know the incert or ⠀⠀⠀ shit kink, r*pe, sibling kink i don't know what else ⠀⠀⠀ there are but if I find a kink weird or something ⠀⠀⠀ I'm not comfortable, I won't write. Respect that.

⠀⠀⠀⠀⠀⠀୨୧⠀⠀⠀⠀little author note! ⠀⠀⠀⠀♡ഒ ⠀

⠀every little interactions, anon, reblogs & comment ⠀seriously makes my day 10x better, even smallest ⠀really means alot for me and I really do appreciate ⠀⠀⠀ it! ily all sm <3 thank you 🎬!

[delzinrowe]

twitter is gone, ruined by a fucking asshole prick who also cant design cars for the life of him.

fb is full of fake ass bs posted by modern day karens.

insta is running on badly written AI code while their staff is doing crack in the bathroom.

tiktok is filled with senseless and unfunny ‘comedy’ skits and reused sped up songs that are a shitty version of the original.

what is left? This magical place called internet that we all grew up with is dying out and replaced by unskippable, unremovable ads while more than 70% of the AIs used in codes are full of errors that no one bothers to fix.

[raincitygirl76]

I have heard a rumour that Edvin Ryding didn’t do his own English dubbing for S3 due to a scheduling conflict during the time the original cast were reuniting to do the English dub.

I don’t know for sure yet. Someone in the Kingdom (WhatsApp YR fans froup) is also on YR’s Facebook site, and saw it on the Facebook site as Lisa A having confirmed. I promptly submitted an application to join the FB group (it’s a closed group), but till I can, I can’t verify the rumour.

Now, if it’s true and they hired another actor to voice Wilhelm in the S3 English track, there’s a simple fix: watch it in Swedish with English captions. I recently started rewatching Season 1 in Swedish (for unrelated reasons). I will continue to do my pre-March 11 rewatch of S1 and S2 in the original Swedish with subtitles. So maybe by March 11 I’ll be used to it.

But it’s a shame, if it’s true. One thing that made the show easy to recommend to other people was the superb dub all done by the original Swedish cast. Because most North Americans don’t want to watch TV shoes and movies with subtitles.

I will report back, assuming I’m allowed to join the Facebook group.

Edited to add:

If watching the Swedish, do not turn on the English subtitles. Turn on the English closed captions instead. The subtitles and the closed captions are taken from two different translations. The close captions English translations have fewer errors than the English subtitles. Not zero errors, but fewer.

[eternalelevator]

Top 10 GTM Mistakes That Are Hurting Your Tracking (And How to Fix Them)

Google Tag Manager (GTM) is a powerful tool for tracking user behavior and managing analytics, but even small mistakes can lead to inaccurate data and poor decision-making. Here are the top 10 GTM mistakes you might be making—and how to fix them to ensure accurate tracking and better insights.

1. Not Using a Consistent Naming Convention

The Problem:

Inconsistent naming makes it hard to manage tags, triggers, and variables, leading to confusion.

The Fix:

✅ Use a clear and standardized naming convention (e.g., Event - Button Click - Signup).

✅ Include prefixes like GA4 - or FB - for easy identification.

2. Forgetting to Publish Changes

The Problem:

Making updates but forgetting to publish them means your changes won’t take effect.

The Fix:

✅ Always click “Submit” after making updates.

✅ Review your workspace before leaving GTM.

3. Incorrect Trigger Configurations

The Problem:

Triggers firing too often or not at all can lead to inaccurate data collection.

The Fix:

✅ Test triggers using GTM’s Preview Mode before publishing.

✅ Use refined trigger conditions to avoid unnecessary firings.

4. Not Using Preview Mode for Testing

The Problem:

Deploying tags without testing can result in broken or missing tracking.

The Fix:

✅ Always use Preview Mode to verify tags and triggers before going live.

✅ Check real-time reports in GA4 or other platforms.

5. Overloading GTM with Too Many Tags

The Problem:

Too many tags slow down your website and can cause tracking conflicts.

The Fix:

✅ Regularly audit your GTM container.

✅ Remove unused or redundant tags to optimize performance.

6. Not Implementing Proper Consent Management

The Problem:

Ignoring cookie consent laws like GDPR and CCPA can lead to legal trouble.

The Fix:

✅ Implement consent mode in GTM.

✅ Ensure users opt in before tracking personal data.

7. Hardcoding Tracking Scripts Instead of Using GTM

The Problem:

Manually adding tracking codes in the website’s source code creates maintenance issues.

The Fix:

✅ Always add tracking codes through GTM for better management and updates.

✅ Use GTM’s built-in tag templates where possible.

8. Using Unreliable Variables

The Problem:

Incorrect or missing variables can break your tracking setup.

The Fix:

✅ Test variables in Preview Mode before deploying.

✅ Use built-in variables where possible for consistency.

9. Not Setting Up Error Tracking

The Problem:

If GTM fails, you might not realize tracking is broken.

The Fix:

✅ Set up error tracking using Google Analytics events.

✅ Monitor GTM logs to catch issues early.

10. Ignoring Data Layer Best Practices

The Problem:

Messy or missing data layers lead to incomplete tracking.

The Fix:

✅ Ensure developers follow structured data layer implementations. ✅ Use GTM’s Data Layer Inspector to debug issues.

Final Thoughts

Avoiding these common GTM mistakes will improve your tracking accuracy, provide better insights, and help you make data-driven decisions. Start optimizing your GTM setup today and get the most out of your analytics!

[razzakseo]

setup facebook ads and instagram ads campaign for leads and sales

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[mimhedi379]

I will fix and setup facebook pixel conversion API, ga4 server side tracking via GTM

Are you Struggling to track conversions, optimize ad performance, or fix issues with your Facebook Pixel or analytics? I'm here to help! As an expert in Meta Facebook Pixel, Conversion API, GA4, and Google Tag Manager, I ensure your business captures accurate data to improve your marketing and drive more conversions.

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I also FIX Bug:

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[sapi552]

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[skruffie]

I had a thought about what feels inherently soulless about a lot of AI images, especially the ones that are made from prompts and styles stolen from illustrators and it goes back to the origins of Art Vs Artist. If you remember, Art Vs Artist started as a meme with someone saying "has anyone else realized that artists tend to look like their art" so then artists started posting a selfie surrounded by their work and I can kinda see it. It's hard to pinpoint why/how but what I noticed is that it can either be:

The facial features and style choices mimic the artist's own physical quirks

Aesthetic choices like hues, shades, etc

The rare few where they genuinely don't look like their art but it's still an extension of their personality, outlook on life, beliefs, and skills that have developed over years of practice

There's a screenshot that's making the rounds on twitter from a FB group of artists against generative AI where the guy works for a company that hired a bunch of prompters, and he points out that the new hires don't respond to professional critique well at all and also don't have the eye trained to catch those mistakes and therefore fix them. AI images are overly polished but with rookie mistakes, whereas emerging artists have a rawness in their work where even when there are obvious mistakes with anatomy, shading, whatever... the overall image is still cohesive because a lot of those mistakes and skills develop in tandem with each other. We all started off not knowing how to do anatomy properly, how to do lighting, how to work with colors, but as we keep drawing and developing our styles we improve in those areas sometimes all at the same time. Sometimes you put in a little extra effort in one domain by trying to really work on lineart and anatomy before you focus on color and shading, but once you develop the ability to practice then it gets quicker. You develop ways of learning that don't have to take as long as it used to.

Then you see this overly polished AI images that on a quick glance before you proof them seem fine, and then you just see some weird appendages or lighting that does not make sense. An untrained eye would think it looks clean and professional, but professional level work would not have a mastery of color and have glaring errors in anatomy.

Professionals still make mistakes and stylistic choices, but that's what makes it human. There's a similar concept that you can find sometimes in beadwork where one bead is slightly misaligned with the others in an otherwise perfect row, and that's called the spirit bead. It's meant to be a humbling gesture of our humanity, but when a computer does it there's not enough prompting you can do to force it to recognize the error. The AI training is only as good as the eye that is looking at it, and when they don't have the trained eye to see the errors, they can never fix it and learn.

[magic-is-something-we-create]

The Millennium Saga Book One: Firebreathers - a (second) formal WIP intro

Intros for books 2 and 3 can be found here -> [Echoseers], [Goddess-Touched]

Goddesses, I’m tired. It hits me like one of the trains that rumble through the industrial quarter, roars into view just long enough to warn me before I'm crushed beneath the weight of steel and momentum. Before I'm smudged away, stuck to the heels of the Fire mages that never get to go home like a pitch stain on the bottom of a shoe.

It hits me, and the weight that settles into my soul is almost unbearable when it does.

With slumping shoulders and exhaustion weighing my steps, I tug my cloak tighter to stave off the remnant chill in the air, and begin my trek down the root towards the harbor. Towards home.

Genre: High Fantasy, Steampunk

Target Audience: New Adult/Adult

POV: First Person Present, Multi-POV

Blend Pitch: Avatar: the Last Airbender x Red Rising x The Search for WondLa

Themes: Anti-Imperialism, trauma and recovery, the pitfall of idolization, identity, stigma surrounding mental illness, and the differences between vengeance, atonement, and justice.

Ember Timber has grown up with one disaster after another painting the backdrop of their life, and it’s left them and the remainder of their family struggling to keep their grip on the frayed edges of Ehlven society they call home—the poverty-stricken and over-policed streets of Aree, to be exact.

They’re not the only one struggling, and they are certainly not the only one on the verge of teaching the negligent Citylord that his power is tenuous at best.

The rebels call themselves the Firebreathers, decorated in the holy triangles of the Goddess of Change. They are numerous, and kind, and lead in part by the banished descendant of one of the Eternal Three.

When Ember picks from the wrong–or rather, perfect–pocket more than once, they find an in to this rebellion. An in to stability, help, kindness. An in to safety.

And just when they think they’ve found their footing, the world calls their bluff, whisking them into involvement of a much grander scale than they ever wanted.

Being the descendant of an Eternal, after all, is not protection in itself. Being friendly with one, even less so.

And none of that matters when the woman who would slaughter her own grandchildren if it was deemed a fitting punishment holds the title of General, and is sent to deal with rebellion.

Edits are complete at 158k words, and I have begun the process of querying as of November, 2022! The first edits of book two, Echoseers, are complete at 146k words, and drafting for book three, Goddess-Touched, is underway.

Character overviews are behind the cut!

THE TAGLIST FOR THIS WIP SPECIFICALLY HAS BEEN RETIRED; IF YOU WANT TO KEEP UP WITH THE STORY, I WILL PUT YOU ON THE MILLENNIUM SAGA TAGLIST, WHICH INCLUDES CONTENT AND SPOILERS FOR BOOKS 2+.

Characters:

Ember Timber - The archer-turned-pickpocket who has had to fight for everything in their life. Their impulsive decision to pick from the same person twice–and the subsequent, worse decision to put some of it back–is what kicks off the plot. Our main POV.

Gabbro Meywin - Ember’s long-term boyfriend. He’s one of the most sought-after acrobats in the city, and just as popular in his self-proclaimed whoring season. Melodramatic, vain, and touch-averse, but he’s working on the first part. Frequent side-POV.

Iceberg K’Ron - The one whose pocket was picked twice in a row, and who finally caught Ember trying to give some back. One of the latest in the family tree that stems from the Eternal Rillmother, and banished from the court of the Chosen One. Another frequent side-POV.

Side characters:

Nimbus Timber - He who thrives among copper wires and on the edge of sleepless insanity.

Andesite “Andy” Meywin - She who tinkers with magical metal and knows a little bit about everything.

Granite “Annie” Meywin - She who fears her own silence and stitches beauty with restless hands.

Emerald K’Ron - He who would risk the world for his children, though his own mother is their worst threat.

Dusk Timber - He who is more than he seems to even those who have known him all his life.

Beta Altiana - He who has an endless taste for adrenaline.

Lakia K’Ron - She who dances with blades on the battlefield.

Dawn Ai’La - She who burns from the inside out with magic.

Typha Lu’Syr - He who stewards the bayou on dragon-back.

[promo-point]

FB Profile Frame Problem Solved | How to fix FB profile frame problem | ...

[romaine2424]

HP and That Neg Comment...Why?

First of all, let me say that this is going to be a bit long.

All authors, artists, podcasters get the random negative comment. And the question of why someone would do this arises. I have some ideas and how to respond to them. And feel free to Neg Comment me on this post. I'll state up front, I'm a fan of engagement and passive-aggression.

1. The troll. The one who just comments on every fic that is slash or bdsm or whatever because they want to make you feel icky about yourself. These are kind of funny because it means the person read or looked at the medium with the tags in place to comment. Options are Ignore, Delete, or "Thank you for your comment."

2. The Why did you?: This comes in many flavors but the commenter usually disagrees with your ship, your treatment of a character, a situation they find not in line with their thinking or headcannon. I find these commenters interesting. Many have never read canon and are going by the movies or just having read HP fanfiction. I'll usually engage and mention what my thinking was and why. And mention that it looks like they have a different interpretation so they might want to move on. Disagreements on canon, fanon, whatever are okay. But, yes, it many times comes across as mean and vindictive.

But why are they so mean? Well.... have you looked at Twitter, Reddit, Comments on new articles, even FB? People are used used to arguing and being forthright about their opinions. And suddenly they come to AO3 or Tumblr or wherever and they're supposed to be kind on a subject matter that they are passionate about? They haven't learned the etiquette of interacting with fanfiction writers or artists. I engage.

3. Helpful but not helpful: This is when the commenter points out you might need a beta or that you've diverged from canon. And you roll your eyes because, yes, there are some grammar errors but couldn't they have just sent a message. Fix the errors! and then thank them but also mention that from now on they should message the author so as not to embarrass them publicly. Seriously- thank them. They read your story and obviously liked it enough to point errors out to you to improve your story... My first story back in the day....say 2006, I spelled Ginny's name as Ginerva instead of Ginevra in the first 2 chapters. A commenter mentioned it to me. I thanked them profusely because it saved me some major embarrassment. They replied back that they were shocked I was so kind to them for telling me. Ah, I made a fandom friend.

Now for canon divergence...Sigh... Some of these can be funny. I got a comment on why I had Albus Severus in Gryffindor in one of my stories. Um... well I wrote it before we knew what house he was sorted in... Also, many of us have our own idea of what is canon or not. Is it just the 7 books? Can the movies be canon, too? Cursed Child? JKR interviews? Pottermore? I see Hermione with Mudblood engraved on her arm from Bellatrix in so many stories. That is from the movies. In canon, she just has the scar on her neck. I engage and explain how I came to the decision to write what I wrote. And sometimes that can be saying I tossed canon out the window but tried to keep with core of the character. And that this may not be the story for you.

4. Interaction: I'm a big reader of fanfic and also write. Sometimes, many times, readers just want to engage. They want to participate. Many readers don't have anyone to discuss what they're thinking about when they read your story. They aren't on Discord or Tumblr. So they say something to the effect of Why did you do this? Oh no! I can't believe you had Charlie do that.... I can't see Lucius every behaving that way. I had a comment recently saying that they thought Harry was being a total jerk to Lucius in a scene. I replied that given the story I wrote that Harry was being a bit of a jerk but with cause. However, I also said I didn't agree with their statement that he was a total jerk. It was true. Harry was being a bit of jerk and we know that is something that Harry can be.

5. OMG you have Harry as a bottom! This discussion/argument about top/bottom has been around forever. I was hoping after taking a 10 year hiatus from fandom that it would have been settled that it doesn't matter. However, apparently it does to some folks. One of my best fandom friends from long ago, loved Top Draco. She read all kinds of H/D stories but I knew she had her preference. And when I had to write a story for her in a fest, you bet I wrote Top Draco. It used to be common to put in your tags, which way you were writing the story. Most of mine were switch and I tried to stay away from putting it in the tags. And we can say people that have a preference are misogynistic and some probably are. However, we have no problems saying that your kink may not be my kink but that's okay, however, if you like Top Draco only stories you have psychological problems. I usually respond to these comments with that in my thinking it doesn't matter who tops or not but if it matters to them for whatever reason to please move on from this story. Sometimes they'll try and explain why Harry should only be a top and then you get into the generalizations and crap. Cut them off and say that you won't engage further with them on the subject matter but what they are saying can be perceived as problematic to the LGBTQIA+ community.

6. I want more... or can you write my idea? These to me are not a negative comments. These are Fans!!! For the More: This is someone who loves my story and wants more. I usually don't have more and can feel like Damn I thought i wrapped up the ending pretty well. But OMG they loved my story and are fully engaged in the universe I created... I feel thrilled when I see these comments. Can you write my idea? OMG not only did they love this story, they like me as an author and trust me to write something they want to see. Sadly, I say No because my muse doesn't work that way. And I'm not really into redeeming Voldemort. However, thank you for asking. I'm honored you would do so.

7. The stalker: They comment on all of your stories, sometimes every chapter with neg crap. Delete (block if you can depending on the site).

In summary: Take some deep breaths. It hurts our artistic soul to get a negative comment or sometimes what we perceive as a negative comment. Unless it's a stalker or troll, I will usually engage. If they bite me back, I write them off. But, more often than not, they don't know the etiquette of interacting with an artist or author. They are new or they're used to engagement that is rewarded on other types of Social media. It is always your option to Delete, tell them to fuck off, Ignore, or engage.

My preference is not to let them know they got to me. And certainly not to let them hinder my future writings. Giving the power to one person's negative comment not only hurts you but those other dozen (or even 100s) of readers who loved your story and commented also. Their opinions should be weighed more heavily than the one negative comment.

[mobinulkhan]

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[caitlynlynch]

Looking to earn some extra money? Enjoy audiobooks? Picky? I might have an opportunity for you!

So it seems like I'm finally going to have to accept that there are not enough hours in the day to do everything I want to do, which means it's time for me to outsource some work. THE JOB: Audiobook editing and proofreading, 4-10 hours per week. Full training provided. I book work 3 months out and can guarantee work until at least the end of January, but it is dependent on ME continuing to get booked! THE PAY: $40 (US) per FINISHED hour. I estimate it will take about 2 hours to make 1 finished hour when you first start, maybe getting down to 1.5: 1 as you get quicker. I will pay weekly via Paypal. WHAT YOU NEED: Familiarity with the British English accent and how words are pronounced differently to American English. A reliable computer, an internet connection that can handle download or upload of large files which you have access to on a daily basis. The free software Audacity and a Google account so you can access Google Drive. Good headphones, earbuds, or a speaker and a quiet place to work. The ability to read the text at the same time as you are listening... this is how my screen looks when I am working:

The top half of the screen is the 'waveform' in Audacity and the bottom half is a Google Doc. I read and listen at the same time. If I find an error, I mark the place in Audacity and then flip to another Google Doc and make a note of what has to be done to fix it. I'll provide a couple hours of training via Zoom until you're comfortable with what I need from you, paid at half rate, and any time you have a question after that you can just shoot it through and I'll get back to you as quick as I can. I record mostly romance, though I'm currently working on an epic fantasy. If you don't like/can't handle listening to sexy scenes, this might not be the job for you. If you have triggers you need to avoid, just tell me: I can ensure I handle any chapters which might be a problem (I recently narrated a book with miscarriage, for example, and found myself in tears more than once!). Think this might be the job for you? Shoot me a DM here on Tumblr and we'll have a chat. EDIT: I think I found someone. Thank you to everyone who signal boosted. For those folks who reached out and actually already have mad audio skills and want to get into the audiobook editing space - you're actually overqualified for what I'm looking for, and I'd be underpaying you, but I do have a resource to share. Please check out this FB group. https://www.facebook.com/groups/140624362803564 This is where a LOT of audiobook editors and narrators hang out. Proper job oppos do come up in here and there is a lot of info and skill sharing too.

[mostlysignssomeportents]

Facebook thrives on criticism of "disinformation"

The mainstream critique of Facebook is surprisingly compatible with Facebook’s own narrative about its products. FB critics say that the company’s machine learning and data-gathering slides disinformation past users’ critical faculties, poisoning their minds.

Meanwhile, Facebook itself tells advertisers that it can use data and machine learning to slide past users’ critical faculties, convincing them to buy stuff.

In other words, the mainline of Facebook critics start from the presumption that FB is a really good product and that advertisers are definitely getting their money’s worth when they shower billions on the company.

Which is weird, because these same critics (rightfully) point out that Facebook lies all the time, about everything. It would be bizarre if the only time FB was telling the truth was when it was boasting about how valuable its ad-tech is.

Facebook has a conflicted relationship with this critique. I’m sure they’d rather not be characterized as a brainwashing system that turns good people into monsters, but not when the choice is between “brainwashers” and “con-artists selling garbage to credulous ad execs.”

As FB investor and board member Peter Thiel puts it: “I’d rather be seen as evil than incompetent.” In other words, the important word in “evil genius” is “genius,” not “evil.”

https://twitter.com/doctorow/status/1440312271511568393

The accord of tech critics and techbros gives rise to a curious hybrid, aptly named by Maria Farrell: the Prodigal Techbro.

A prodigal techbro is a self-styled wizard of machine-learning/surveillance mind control who has see the error of his ways.

https://crookedtimber.org/2020/09/23/story-ate-the-world-im-biting-back/

This high-tech sorcerer doesn’t disclaim his magical powers — rather, he pledges to use them for good, to fight the evil sorcerers who invented a mind-control ray to sell your nephew a fidget-spinner, then let Robert Mercer hijack it to turn your uncle into a Qanon racist.

There’s a great name for this critique, criticism that takes its subjects’ claims to genius at face value: criti-hype, coined by Lee Vinsel, describing a discourse that turns critics into “the professional concern trolls of technoculture.”

https://sts-news.medium.com/youre-doing-it-wrong-notes-on-criticism-and-technology-hype-18b08b4307e5

The thing is, Facebook really is terrible — but not because it uses machine learning to brainwash boomers into iodine-guzzling Qnuts. And likewise, there really is a problem with conspiratorial, racist, science-denying, epistemologically chaotic conspiratorialism.

Addressing that problem requires that we understand the direction of the causal arrow — that we understand whether Facebook is the cause or the effect of the crisis, and what role it plays.

“Facebook wizards turned boomers into orcs” is a comforting tale, in that it implies that we need merely to fix Facebook and the orcs will turn back into our cuddly grandparents and get their shots. The reality is a lot gnarlier and, sadly, less comforting.

There’s been a lot written about Facebook’s sell-job to advertisers, but less about the concern over “disinformation.” In a new, excellent longread for Harpers, Joe Bernstein makes the connection between the two:

https://harpers.org/archive/2021/09/bad-news-selling-the-story-of-disinformation/

Fundamentally: if we question whether Facebook ads work, we should also question whether the disinformation campaigns that run amok on the platform are any more effective.

Bernstein starts by reminding us of the ad industry’s one indisputable claim to persuasive powers: ad salespeople are really good at convincing ad buyers that ads work.

Think of department store magnate John Wanamaker’s lament that “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Whoever convinced him that he was only wasting half his ad spend was a true virtuoso of the con.

As Tim Hwang documents brilliantly in his 2020 pamphlet “Subprime Attention Crisis,” ad-tech is even griftier than the traditional ad industry. Ad-tech companies charge advertisers for ads that are never served, or never rendered, or never seen.

https://pluralistic.net/2020/10/05/florida-man/#wannamakers-ghost

They rig ad auctions, fake their reach numbers, fake their conversions (they also lie to publishers about how much they’ve taken in for serving ads on their pages and short change them by millions).

Bernstein cites Hwang’s work, and says, essentially, shouldn’t this apply to “disinformation?”

If ads don’t work well, then maybe political ads don’t work well. And if regular ads are a swamp of fraudulently inflated reach numbers, wouldn’t that be true of political ads?

Bernstein talks about the history of ads as a political tool, starting with Eisenhower’s 1952 “Answers America” campaign, designed and executed at great expense by Madison Ave giants Ted Bates.

Hannah Arendt, whom no one can accuse of being soft on the consequences of propaganda, was skeptical of this kind of enterprise: “The psychological premise of human manipulability has become one of the chief wares that are sold on the market of common and learned opinion.”

The ad industry ran an ambitious campaign to give scientific credibility to its products. As Jacques Ellul wrote in 1962, propagandists were engaged in “the increasing attempt to control its use, measure its results, define its effects.”

Appropriating the jargon of behavioral scientists let ad execs “assert audiences, like workers in a Taylorized workplace, need not be persuaded through reason, but could be trained through repetition to adopt the new consumption habits desired by the sellers.” -Zoe Sherman

These “scientific ads” had their own criti-hype attackers, like Vance “Hidden Persuaders” Packard, who admitted that “researchers were sometimes prone to oversell themselves — or in a sense to exploit the exploiters.”

Packard cites Yale’s John Dollard, a scientific ad consultant, who accused his colleagues of promising advertisers “a mild form of omnipotence,” which was “well received.”

Today’s scientific persuaders aren’t in a much better place than Dollard or Packard. Despite all the talk of political disinformation’s reach, a 2017 study found “sharing articles from fake news domains was a rare activity” affecting <10% of users.

https://www.science.org/doi/10.1126/sciadv.aau4586

So, how harmful is this? One study estimates “if one fake news article were about as persuasive as one TV campaign ad, the fake news in our database would have changed vote shares by an amount on the order of hundredths of a percentage point.”

https://www.aeaweb.org/articles?id=10.1257/jep.31.2.211

Now, all that said, American politics certainly feel and act differently today than in years previous. The key question: “is social media creating new types of people, or simply revealing long-obscured types of people to a segment of the public unaccustomed to seeing them?”

After all, American politics has always had its “paranoid style,” and the American right has always had a sizable tendency towards unhinged conspiratorialism, from the John Birch Society to Goldwater Republicans.

Social media may not be making more of these yahoos, but rather, making them visible to the wider world, and to each other, allowing them to make common cause and mobilize their adherents (say, to carry tiki torches through Charlottesville in Nazi cosplay).

If that’s true, then elite calls to “fight disinformation” are unlikely to do much, except possibly inflaming things. If “disinformation” is really people finding each other (not infecting each other) labelling their posts as “disinformation” won’t change their minds.

Worse, plans like the Biden admin’s National Strategy for Countering Domestic Terrorism lump 1/6 insurrectionists in with anti-pipeline activists, racial justice campaigners, and animal rights groups.

Whatever new powers we hand over to fight disinformation will be felt most by people without deep-pocketed backers who’ll foot the bill for crack lawyers.

Here’s the key to Bernstein’s argument: “One reason to grant Silicon Valley’s assumptions about our mechanistic persuadability is that it prevents us from thinking too hard about the role we play in taking up and believing the things we want to believe. It turns a huge question about the nature of democracy in the digital age — what if the people believe crazy things, and now everyone knows it? — into a technocratic negotiation between tech companies, media companies, think tanks, and universities.”

I want to “Yes, and” that.

My 2020 book How To Destroy Surveillance Capitalism doesn’t dismiss the idea that conspiratorialism is on the rise, nor that tech companies are playing a key role in that rise — but without engaging in criti-hype.

https://onezero.medium.com/how-to-destroy-surveillance-capitalism-8135e6744d59

In my book, I propose that conspiratorialism isn’t a crisis of what people believe so much as how they arrive at their beliefs — it’s an “epistemological crisis.”

We live in a complex society plagued by high-stakes questions none of us can answer on our own.

Do vaccines work? Is oxycontin addictive? Should I wear a mask? Can we fight covid by sanitizing surfaces? Will distance ed make my kind an ignoramus? Should I fly in a 737 Max?

Even if you have the background to answer one of these questions, no one can answer all of them.

Instead, we have a process: neutral expert agencies use truth-seeking procedures to sort of competing claims, showing their work and recusing themselves when they have conflicts, and revising their conclusions in light of new evidence.

It’s pretty clear that this process is breaking down. As companies (led by the tech industry) merge with one another to form monopolies, they hijack their regulators and turn truth-seeking into an auction, where shareholder preferences trump evidence.

This perversion of truth has consequences — take the FDA’s willingness to accept the expensively manufactured evidence of Oxycontin’s safety, a corrupt act that kickstarted the opioid epidemic, which has killed 800,000 Americans to date.

If the best argument for vaccine safety and efficacy is “We used the same process and experts as pronounced judgement on Oxy” then it’s not unreasonable to be skeptical — especially if you’re still coping with the trauma of lost loved ones.

As Anna Merlan writes in her excellent Republic of Lies, conspiratorialism feeds on distrust and trauma, and we’ve got plenty of legitimate reasons to experience both.

https://memex.craphound.com/2019/09/21/republic-of-lies-the-rise-of-conspiratorial-thinking-and-the-actual-conspiracies-that-fuel-it/

Tech was an early adopter of monopolistic tactics — the Apple ][+ went on sale the same year Ronald Reagan hit the campaign trail, and the industry’s growth tracked perfectly with the dismantling of antitrust enforcement over the past 40 years.

What’s more, while tech may not persuade people, it is indisputably good at finding them. If you’re an advertiser looking for people who recently looked at fridge reviews, tech finds them for you. If you’re a boomer looking for your old high school chums, it’ll do that too.

Seen in that light, “online radicalization” stops looking like the result of mind control, instead showing itself to be a kind of homecoming — finding the people who share your interests, a common online experience we can all relate to.

I found out about Bernstein’s article from the Techdirt podcast, where he had a fascinating discussion with host Mike Masnick.

https://www.techdirt.com/articles/20210928/12593747652/techdirt-podcast-episode-299-misinformation-about-disinformation.shtml

Towards the end of that discussion, they talked about FB’s Project Amplify, in which the company tweaked its news algorithm to uprank positive stories about Facebook, including stories its own PR department wrote.

https://pluralistic.net/2021/09/22/kropotkin-graeber/#zuckerveganism

Project Amplify is part of a larger, aggressive image-control effort by the company, which has included shuttering internal transparency portals, providing bad data to researchers, and suing independent auditors who tracked its promises.

I’d always assumed that this truth-suppression and wanton fraud was about hiding how bad the platform’s disinformation problem was.

But listening to Masnick and Bernstein, I suddenly realized there was another explanation.

Maybe Facebook’s aggressive suppression of accurate assessments of disinformation on its platform are driven by a desire to hide how expensive (and profitable) political advertising it depends on is pretty useless.

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Cryteria (modified) https://commons.wikimedia.org/wiki/File:HAL9000.svg

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