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thepolymathexcuse · 8 months ago

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Weeklies: Stronger

Happy Monday to everyone!

Last week's new learnings:

Here's some general overview of what we learned this week. I'll be making separate articles on some of them once I've actually finished them, so be sure to check them out! In the mean time, here's the gist of this week's new knowledge:

A. Online Courses

We finished three courses of an ongoing project titled "Dr. Mendoza Series" which involves finishing four special courses in the DOST-PALMS website taught by Balik Scientist Dr. Guillermo Mendoza. Each course has its own certificate, and we've acquired three already! The first seminar introduced the basic principles of the Geographic Information System, which we finished a week earlier, but still had remaining activities for strengthening the learned principles. Last week, we finished two more, which delved into more specific applications of GIS in agriculture, and an introductory course on remote sensing and satellites. It was fun re-learning about the functional capabilities of GIS and which career tracks suit you if you decide to become an expert in geospatial technologies. Don't forget to check them out in case you're interested! [1, 2, 3]

We watched the first six videos of the Rhetoric and Composition course from YouTube, taught by Dr. Emily Zarka, in the hopes of improving my writing and composition skills. There's already been a long list of principles that we could use to enhance our writing skills and habits, including learning about the writing process, and introducing writing as a literacy which allows even the good writers to hone their craft deeper. I'm basically taking this course to pave way for a more structured and in-depth learning of an MIT OCW course I'll be taking next month. [4]

B. Scientific Articles

I'm currently trying to understand the concept of tipping elements in the Earth's climate system through a research by Lenton et al. (2008), and it discusses what particular subsystems of the Earth system as a whole could improve policy making in the field of climate science and in hopefully mitigating the effects of climate change. So far, I've learned how the tipping elements are small things that could affect big changes in the processes that happen in our planet. The team had devised a special mathematical criteria on how they consider a system to be a tipping element, and three more criteria to consider if they could potentially drive policy. I'm still in the early stages of understanding this topic, but I do hope I could talk about it more simply soon. [5]

I read about a scientific article that could potentially change our current science textbooks! A team by Dr. Joanne Stephenson (a geophysicist) from the Australian National University confirmed in a 2021 study the presence of an innermost inner layer of the Earth's inner core—it's a handful to say, I know. They used a search algorithm to "trawl through" previously-made models of the inner core and matched these models with decades-worth of observed data on seismic waves. Simply put, seismic waves are basically just vibrations that happen in the earth that transmit energy in waves caused either naturally by earthquakes and volcanic eruptions, or artificially by man-made explosions. Here I also learned a new word, anisotropy, which in this context is how the differences in a material's composition affect certain properties of these seismic waves. The team found out that there were several "more likely" models that matched with the seismic wave activities and it could be due to the different structural configurations of iron crystals within the inner core (anisotropy of iron, whoosh). Although I still have to read the paper to fully understand this, the team concluded that their research might have revealed two separate cooling events in the Earth's formation and proved the inconsistencies in our current planetary models. Knowing full well during my younger schooling that the Earth only has three layers (the crust, the mantle, and the core), this discovery is shockingly awesome, since it means we're still learning a whole lot more about our own planet and it's exciting that the knowledge taught in schools is still evolving! Fun times! [6, 7]

A more recent study (published just this year) by Michinobu Kuwae and his colleagues from Ehime University in Osaka, Japan, have shed some light on the ongoing debate within the scientific community: are we already in the Anthropocene? Basically, the Anthropocene is a proposed geological epoch characterized by how human impacts significantly changes the way Earth systems work. There was an earlier article from the New York Times that I could not read because it needs a subscription, but the headline says that some scientists do not believe we're already in the Anthropocene. The study, however, suggested that we may actually be in this epoch since the 1950s! Through their research, they listed three candidate points when the Anthropocene began, but concluded that the huge increase in the rates of human impacts between 1948 to 1953 may hold the greatest evidence to establish the 1950s as the origin point. During this brief time period, organic pollutants, microplastics, and byproducts of the nuclear age (i.e. plutonium and carbon-14) were first spotted. Moreover, these increased rates in 'anthropogenic fingerprints' uncovered in rock layers were found to be simultaneously occurring across the globe, which is indicative of a global scale shift. How is this finding relevant? Well, to this day, there still is no final agreement within the scientific community whether we're currently living in the Anthropocene, and this discovery clearly changes our perspective on the relationship between humans and the planet in the context of the long history of the Earth. With this knowledge, we can hopefully spread increased awareness to the public so we can develop policies that could reduce the impacts of human activities on the Earth system in order for the future generations to thrive in a safer environment. [8, 9]

Finally, the last article I've read was actually related to one of the training courses I took this week (Dr. Mendoza's Introduction to Satellites and Remote Sensing). Dr. Olly Bartlett, a remote sensing specialist from the University of Hertfordshire, together with his colleagues, used satellite imagery taken by Landsat from 1986-2021 to reveal a rapid change in land cover across the Antarctic peninsula. From less than a square kilometer of vegetal cover in 1986 to almost 12 km^2 in 2021, the region experienced an alarming rate of plant growth, particularly moss, during the four-decade time frame used in the study. What's more surprising is that the rate is significantly higher between the years 2016 and 2021. Further spread of moss would actually lead to a buildup of a soil layer that would provide a habitat for non-native (and potentially invasive) species of more complex plant life that would compete with the native species that are more adapted to the colder conditions of the region. It is to be emphasized that higher amounts of vegetation was caused potentially by the increasing global temperatures, with the Antarctic region experiencing the biggest increase in temperature (3°C) compared to what was observed across other parts of the planet since 1950 (which is oddly related to the previous article suggesting that the Anthropocene might have started during this time period). As native and non-native species compete for space and resources, most of the native plants would eventually be lost due to rapid changes in the Antarctic ecosystem, thereby implying species and biodiversity loss in the region. The authors suggested that the main driver of this landscape shift is most definitely the changes in the Antarctic climate. There are several opportunities for this research area, as this was actually the first study that looks at a regional scale. This study provides a 'baseline data' to further investigate the land cover change across the Antarctic region. It must be an exciting time for polar scientists! [10, 11]

C. Other areas of learning

I just finished last Monday (October 7) my I-don't-know-how-many-times-already re-watching of the Haikyuu!! anime, and I am still in awe with the many values portrayed within the different episodes. Values are generally the core principles by which we should live by, and the anime holds in its episodes values of passion, perseverance, determination, teamwork, and even how healthy competition could lead to immense growth (which is actually a concept of Darwinian evolution). I can't even begin to list down all the notes I took because of the shocking facets of my life that I see within the series.

I bought a secondhand MacBook Air (2015 model) from a friend and it's my first week of familiarizing myself with the Apple ecosystem. It was fun, and a little bit challenging in the first night and the next day, but eventually I got the hang of it. There are still several features I haven't encountered, but when I switched to a Windows platform yesterday (Sunday), my fingers were trying to adjust again due to some small differences in the positioning of keys. Switching between environments is one thing I have to get used to, but at least now we get to practice in case we decide to buy a newer model of the Mac in the near future.

Although this did not happen last week, but rather last October 6, I still would like to include how a friend who literally ghosted the entire friend group for five long years taught me about the true meaning of independence and how she actually embodied the word. I mean, she still had other groups of friends, but she was one of my closest friend during college (and I'd like to believe she considers us that way, too—hi Mai!), so I just got really shocked that that Sunday was her last day in the country! She moved to Japan the following day and I'm glad we've been in contact since. Talk about surprises, though, but really her story during the past five years really taught me a lot about independent life, and how you shouldn't really depend on others for your decisions, really. It's inspiring how she was just really set on doing things, and she accomplished it. I hope she's having a fun time there, though. She got a nice view of her apartment, after all!

I won't elaborate on this one but there is this video by Stephen Antonioni in YouTube about how the world is in the middle of something big, like a major global event (yes, the pandemic is just the beginning). Using three books, he discussed how the Earth in general is just stuck in cycles of 80-year periods, if I remember correctly, whereafter a major shift occurs, in the form of wars or economic depression. It was mind-boggling to say the least. [12]

Finally, one of the highlights of this week: the Nobel Prize [13] announced this year's winners! A lot of really well-deserved wins. Here's a succinct list:

Nobel Prize in Physiology and Medicine: Viktor Ambros and Gary Ruvkun for their discovery of the micro-RNA, a type of RNA involved in the regulation of gene expression.

Nobel Prize in Physics: John J. Hopfield and Geoffrey E. Hinton “for foundational discoveries and inventions that enable machine learning with artificial neural networks"

Nobel Prize in Chemistry: divided into 2, first to David Baker “for computational protein design” and the other half to both Demis Hassabis and John M. Jumper for their research on protein folding which has its applications in the medical field!

South Korea gets their first Nobel Prize in Literature as Han Kang bags the award for her poetic prose that "confronts historical traumas and exposes the fragility of human life." I'll be sure to add her to my reading list!

Finally, the Nobel Peace Prize was awarded to the Japanese organization Nihon Hidankyo for their advocacy on completely ridding the world of nuclear weapons.

Here are some of the music that kept me sane throughout the week:

Alat & Tupa, both by Munimuni

Nang Makita Kang Muli, a really short song by Unniko Ijo but got me thinking about the moon

The Fray's comeback EP! I mean, the entire EP is fire!

Multo by Cup of Joe

Kung Sino Man by Benj Pangilinan

Soup by Amiel Sol (I'm blushing!)

Hirap Kalimutan, a recent release from a new therapy artist: Jan Roberts

Satisfy Me by Anderson East: This was in my liked songs since college and the instrumentals and East's gritty voice still impresses me to this day!

Crying Season by UDD, just because! Note: I might release playlists soon in this blog!

Lastly, here are some realizations I've had this week from my captured thoughts:

You are capable of change—simple words that hold significant weight in my life right now. My gratitude journal entry last Tuesday read: "new day, new opportunities, new challenges, new you." Although the idea of novelty might scare some people, I am instead kept excited by it. Every day gives you a chance to live a completely different life than before if only you choose to, not that it requires you to (that would be exhausting!), and create a life you really want for yourself. There's this notion that because you were previously known by people around you as this and that, it means that you're eventually going to be like that all your life, unless of course, you leave the place or the people. But that, to me, is a lie. Everyday, new circumstances arise and you're being asked to respond differently depending on what that particular circumstance requires you to. But it's also a choice. You are capable of change, but you have to choose to change. Being aware of this allows you to explore opportunities you never thought possible, and plants within you an idea of how you are infinite, boundless; that you are capable of accomplishing great things regardless of your past. This eventually destroys the notion that you have to be perfect on the first try; it rejects perfectionism in such a way that you can actually revise your life over and over again, if you think that the current situation is not working. Yes, it is absolutely helpful to have a vision and values to guide how you live your life, but that doesn't mean that you can't adjust along the way. Our current circumstances require different things, and it is completely okay to modify your life track along the way, because simply, you are capable of it. It's scary and comforting and nerve-wracking all at once, but if you do not resist these changes, it might lead you to heights you never thought possible.

I am still in a healing phase, and that involves learning new things, re-learning old ways, and unlearning bad habits. Last Tuesday, I wasn't productive, really, so I assessed myself what was the primary reason for this reduced interest in doing productive work. What stood out was that I was so sleepy which points out to my lack of sleep the night before and the fact that I opened social media first thing that morning which added to more energy lost in things I do not enjoy. So I listened to myself that day, and actually took an afternoon nap, because what else can I do but rest? It's really important to find the right balance between being stern to yourself about the things you need to improve and being gentle when the situation requires you to. It doesn't hurt that a day wasn't spent on productive activities, but it certainly helps that you listen to how you feel when you're in a stage of transition within your life, especially coming from a place of burnout.

I wrote this last Friday, but I thought I was becoming too comfortable with the idea of platonic relationships and maybe I was losing the feeling of magic of romantic relationships. I don't know if it's a bad thing or a good thing, but it might be stemming from the fact that romance isn't in my list of priorities right now. It might be, in the future, but as of now, I am more entranced by the beauty I find in nature and the banal moments of daily living. That doesn't mean I don't get infatuated; in fact, I still do--the simplest thing could make my heart skip a beat. Like a reaction from an Instagram story, or a common ground in music taste, or the tiniest bit of attention given to me at the right moment. I'm not a robot, it's just dating might not be a central tenet of my life right now, and it's okay.

Lots of novel realizations with the Building a Second Brain (BASB) book, which I'll be making multiple separate articles soon! [14]

Finally, I started building my career portfolio through compiling my previous records, and systematizing an inbox of non-digital files which reflects my current PARA setup introduced by Tiago Forte in his BASB book to maintain uniformity with my workflow.

It's a long read, I know, but I'll try to keep it succinct in the future entries, or maybe I won't. This is basically my way of keeping track of my weeks in my life, summarized in journal-like entries.

That's it for the previous week, and this might just be my tagline: keep wandering and chase what excites you!

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Footnotes

Introduction to Geographic Information Systems (Link)

GIS and Its Application to Agriculture (Link)

Introduction to Satellite and Remote Sensing: Basic Concepts and Applications (Link)

Rhetoric and Composition: College Foundations (Link)

Tipping elements in the Earth's climate system by Lenton et al. (2008) (Link)

Scientists detected signs of a hidden structure inside Earth's core (Link)

Innermost inner core from the ANU website (Link)

Toward defining the Anthropocene onset using a rapid increase in anthropogenic fingerprints in global geological archives (Link)

Geological Fingerprints Suggest The Anthropocene Started In The 1950s (Link)

Believe it or not, this lush landscape is Antarctica (Link)

Sustained greening of the Antarctic Peninsula observed from satellites (Link)

Does Anyone Else Feel Like Everything Has Changed? - Stephen Antonioni (Link)

The Nobel Prize YouTube channel

Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential (Tiago Forte, 2022)

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drowsy-souls · 4 years ago

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June 7th, Monday. Day 1 & 2 of 100.

I haven't touched a book that isn't my uni textbook in a year and after having a quarter-life crisis at the ripe old age of 21, I have decided to start reading again. I am currently 2/3 of the way through Demian by Hermann Hesse and I already adore this book. Going into it blind, I thought it would be a dark mythical fantasy sort of book but it was more like The Picture of Dorian Gray but instead of being a bastard (love you dorian), the main character Sinclair is a charming wreck that has an identity crisis every chapter and I enjoy every bit of it. Oh, and I wasn't sure if the author intended for all the romantic subtext about him towards Demian or if I was reading too much into it but it was a welcomed surprise. The excerpt above is from the same book and it just resonated with me a lot.

I also...

- Continued my Chinese learning

- Re-learned Data Structure and Algorithms ( because I took it in uni last year during the worst part of the pandemic and I couldn't focus and didn't do well in that module despite passing)

Hopefully this week is going to be just as productive and if anyone finds this post and feel motivated by it even just a bit, I wish you a productive week ahead as well!

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realtalk-tj · 3 years ago

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I am currently taking APCS which doesn't have a textbook and I am not doing well. Mr. Billington doesn't return tests/quizzes back either so I can't even learn from my mistakes. Please suggest ways to study. I get full scores on my labs but I can't seem to do well with writing code using pencil and paper. Thanks.

Response from Parvati:

Hi! Fellow Billington APCS student here:D The tests are definitely the hardest part of APCS, especially the free response section can be pretty hard to conceive and write within the time frame. I've learned a few ways that help me to study, and I'll share them below! If anyone else wants to add other strategies they've found, feel free to add on.

- use the debugger! a lot of the free response is often similar to previous labs we've done. Before a test, I'll usually just use the debugger to see how my code works again in case I forgot

- continued practice of implementation of the current topic over and over. I know we do practice it in class, but just practicing it out of class with practiceIt and codingBat help me fully understand ways we can implement the data structure. Often, there are very common ways to traverse through a data structure that are repeated, so practicing more and recognizing those can help you write similar code quicker.

- write pseudocode and draw on the paper! I don't use this one too much, but it helps some people. You have the paper right there, so if it helps you, take use of it! Take whatever notes you want on the class given, circle the fields to remind you to use them, and literally anything else. Use the paper to help you. Also, if it's a data structure, track how it should look through different stages of your code. What should happen first, last? This helps you order things and figure out what you need to do. Also, if you're running out of time, Mr. Billington will award you some points for pseudocode.

- write the base cases first - do this even if you're running out of time. Often almost half the points come from the base cases. Plus, they help you narrow the scope of what you have to write

- read the problem all the way through. I'm guilty of my attention lapsing halfway through reading the like 3 paragraphs we're given before actually coding the thing, but it is really important to read the whole thing and the comments above each method. Often they provide an algorithm or a more specific hint toward the direction you need to go.

- read through all the old assignment sheets before the tests! All the information is on these and often having seen something specific on paper stops me from second-guessing myself.

Sorry this is long, hopefully it helped though!

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cassphos · 8 years ago

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college woes

i was talking to a friend who's also a cs major today and she was asking me why i don't like coding anymore and to be honest i don't really know if i ever really did like coding. like it is really relaxing and when i was struggling in my classes for my other major i would code to calm down but it doesn't excite me and i think maybe that's why i don't care a lot about my cs classes outside of getting a decent grade (also realized that everyone in my lab section had already teamed up and now it feels awkward to join in another group and i think my cs teacher who's also my advisor knows but she's just not saying anything and i missed the due date for the last week's lab because i misunderstood or maybe i just didn't care so i'm dying because there's no turn in on the site and i haven't even started lab 3 which requires a write-up apparently and most people are working in groups again so i don't want to get involved with this. i'm just going to try emailing her my lab tomorrow when i make sure that my circuit works but i don't know because i suck at hardware but i did the logic diagram on a site that tests it so it should work if i can implement it correctly or just make an appointment with my teacher to tell her what's going on which means telling her that i've been avoiding people in the class when i should have been working with someone but everyone else knew each other so it was just awkward so how do i even say that. god i need to set up an appointment with her except she never answers her emails so who knows if she'll even see it before tuesday).

i really want to feel passionate about what i'm learning and i think that i definitely enjoy classics and i do enjoy aspects of coding and i feel that what i would want to do in the future is work in archiving at a museum when i graduate but it just feels like it won't happen. my other advisor told me i would be a competitive applicant because not a lot of people are classics/cs majors but i don't know because i don't have a lot of archiving experience or even a lot of technical experience so i need to get an internship this summer so i can at least really see what the work environment is like instead of just working in retail again but i like earning money and it's easy even though people are mean but i know i really need to push myself.

i feel like the other thing is that i like the algorithms and data structures in cs more than i actually like coding because it just interests me more so maybe i should have just been a cs minor instead but at this point it doesn't even matter and i just need to get through systems and then 4 more cs courses and i'll be done with the major

i don't want it to stress me out too much but it does and my gpa can afford if i get a B in any of my classes this semester but i really don't want to and i feel like it'll be a struggle to get a B in systems and then have to take operating systems which is even harder and requires really good knowledge of systems to do well so i need to really get this material but it just doesn't make a lot of sense to me and it's so hard to read the textbook because i have to reread it to even know what it's talking about sooooo

and latin and greek right now is fine and i like my other class about museum history a lot even though i know that i'm not the best student because writing isn't my strong point but i like the topic a lot and the teacher is nice. i want to get better though but my thoughts just spill out and i can't word them all properly so the teacher understands them as well as i do so maybe i should make an appointment with that teacher to talk about what i need to do to get betterr (also not sure if i even organized that last assignment correctly)

i'm coping with my uncertainties in my classes right now by telling myself that it's still early on so if i start getting the material and doing better that even if i do poorly in the beginning it won't mean a lot because i can still bring my grade up so hopefully that'll be true and if i talk to my teachers i hope that they'll help me and not make me drop the classes before the end of the term because i'm really trying and i want that to mean something without having me spend nights just studying to get a passing grade

#i'm not really as stressed as i sound like in this post but i am worried #and i don't want any of my classes to end badly #and i get so nervous talking to people and also i haven't been able to be really productive lately as i want to be #personal

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lovediva013 · 6 years ago

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I have two titles Dad and pop pop and I rock them both Sweatshirt Bubble sorts, and I have two titles Dad and pop pop and I rock them both tshirt and others. If you look at these in your textbook, you can easily think I get that. Don’t just do that. Shuffle a dozen cards and actually use these sorts, beginning to end, to sort the cards. Same idea with stuff like searching, and reversing lists, and all the other tricks you learn. Try them by hand. Several times. At the end you will “see” why and how it works, and remember it. If you know any computer programming, implementing the algorithm or the data structure correctly in computer code is the ultimate test, and can be a replacement for doing it by hand. But if you haven’t got that skill yet, playing cards, coins, slips of paper and a pen will have to do. Read the full article

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tshirtonline79-blog · 6 years ago

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storehottrend79-blog · 6 years ago

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beautshirt79 · 6 years ago

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shirttrendingstore-blog · 6 years ago

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tshirtfunny79-blog · 6 years ago

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lichenloglichenblog · 8 years ago

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How a Guy From a Montana Trailer Park Overturned 150 Years of Biology

We here at the lichenloglichenblog encourage you to read this.

Biology textbooks tell us that lichens are alliances between two organisms—a fungus and an alga. They are wrong.

ED YONG, JUL 21, 2016 SCIENCE

In 1995, if you had told Toby Spribille that he’d eventually overthrow a scientific idea that’s been the stuff of textbooks for 150 years, he would have laughed at you. Back then, his life seemed constrained to a very different path. He was raised in a Montana trailer park, and home-schooled by what he now describes as a “fundamentalist cult.” At a young age, he fell in love with science, but had no way of feeding that love. He longed to break away from his roots and get a proper education.

At 19, he got a job at a local forestry service. Within a few years, he had earned enough to leave home. His meager savings and non-existent grades meant that no American university would take him, so Spribille looked to Europe.

Thanks to his family background, he could speak German, and he had heard that many universities there charged no tuition fees. His missing qualifications were still a problem, but one that the University of Gottingen decided to overlook. “They said that under exceptional circumstances, they could enroll a few people every year without transcripts,” says Spribille. “That was the bottleneck of my life.”

Throughout his undergraduate and postgraduate work, Spribille became an expert on the organisms that had grabbed his attention during his time in the Montana forests—lichens.

You’ve seen lichens before, but unlike Spribille, you may have ignored them. They grow on logs, cling to bark, smother stones. At first glance, they look messy and undeserving of attention. On closer inspection, they are astonishingly beautiful. They can look like flecks of peeling paint, or coralline branches, or dustings of powder, or lettuce-like fronds, or wriggling worms, or cups that a pixie might drink from. They’re also extremely tough. They grow in the most inhospitable parts of the planet, where no plant or animal can survive.

Lichens have an important place in biology. In the 1860s, scientists thought that they were plants. But in 1868, a Swiss botanist named Simon Schwendener revealed that they’re composite organisms, consisting of fungi that live in partnership with microscopic algae. This “dual hypothesis” was met with indignation: it went against the impetus to put living things in clear and discrete buckets. The backlash only collapsed when Schwendener and others, with good microscopes and careful hands, managed to tease the two partners apart.

Schwendener wrongly thought that the fungus had “enslaved” the alga, but others showed that the two cooperate. The alga uses sunlight to make nutrients for the fungus, while the fungus provides minerals, water, and shelter. This kind of mutually beneficial relationship was unheard of, and required a new word. Two Germans, Albert Frank and Anton de Bary, provided the perfect one—symbiosis, from the Greek for ‘together’ and ‘living’.

“That was the eureka moment. That’s when I leaned back in my chair.”

When we think about the microbes that influence the health of humans and other animals, the algae that provide coral reefs with energy, the mitochondria that power our cells, the gut bacteria that allow cows to digest their food, or the probiotic products that line supermarket shelves—all of that can be traced to the birth of the symbiosis as a concept. And symbiosis, in turn, began with lichens.

In the 150 years since Schwendener, biologists have tried in vain to grow lichens in laboratories. Whenever they artificially united the fungus and the alga, the two partners would never fully recreate their natural structures. It was as if something was missing—and Spribille might have discovered it.

He has shown that largest and most species-rich group of lichens are not alliances between two organisms, as every scientist since Schwendener has claimed. Instead, they’re alliances between three. All this time, a second type of fungus has been hiding in plain view.

“There’s been over 140 years of microscopy,” says Spribille. “The idea that there’s something so fundamental that people have been missing is stunning.”

The path to this discovery began in 2011, when Spribille, now armed with a doctorate, returned to Montana. He joined the lab of symbiosis specialist John McCutcheon, who convinced him to supplement his formidable natural history skills with some know-how in modern genetics.

The duo started studying two local lichens that are common in local forests and hang from branches like unruly wigs. One is yellow because it makes a strong poison called vulpinic acid; the other lacks this toxin and is dark brown. They clearly look different, and had been classified as separate species for almost a century. But recent studies had suggested that they’re actually the same fungus, partnered with the same alga. So why are they different?

To find out, Spribille analyzed which genes the two lichens were activating. He found no differences. Then, he realized that he was searching too narrowly. Lichenologists all thought that the fungi in the partnership belonged to a group called the ascomycetes—so Spribille had only searched for ascomycete genes. Almost on a whim, he broadened his search to the entire fungal kingdom, and found something bizarre. A lot of the genes that were activated in the lichens belonged to a fungus from an entirely different group—the basidiomycetes. “That didn’t look right,” says McCutcheon. “It took a lot of time to figure out.”

At first, the duo figured that a basidiomycete fungus was growing on the lichens. Perhaps it was just a contaminant, a speck of microbial fluff that had landed on the specimens. Or it might have been a pathogen, a fungus that was infecting the lichens and causing disease. It might simply have been a false alarm. (Such things happen: genetic algorithms have misidentified plague bacteria on the New York subway, platypuses in Virginia tomato fields, and seals in Vietnamese forests.)

But when Spribille removed all the basidiomycete genes from his data, everything that related to the presence of vulpinic acid also disappeared. “That was the eureka moment,” he says. “That’s when I leaned back in my chair.” That’s when he began to suspect that the basidiomycete was actually part of the lichens—present in both types, but especially abundant in the yellow toxic one.

“Toby took huge risks for many years. And he changed the field.”

And not just in these two types, either. Throughout his career, Spribille had collected some 45,000 samples of lichens. He began screening these, from many different lineages and continents. And in almost all the macrolichens—the world’s most species-rich group—he found the genes of basidiomycete fungi. They were everywhere. Now, he needed to see them with his own eyes.

Down a microscope, a lichen looks like a loaf of ciabatta: it has a stiff, dense crust surrounding a spongy, loose interior. The alga is embedded in the thick crust. The familiar ascomycete fungus is there too, but it branches inwards, creating the spongy interior. And the basidiomycetes? They’re in the outermost part of the crust, surrounding the other two partners. “They’re everywhere in that outer layer,” says Spribille.

Despite their seemingly obvious location, it took around five years to find them. They’re embedded in a matrix of sugars, as if someone had plastered over them. To see them, Spribille bought laundry detergent from Wal-Mart and used it to very carefully strip that matrix away.

And even when the basidiomycetes were exposed, they weren’t easy to identify. They look exactly like a cross-section from one of the ascomycete branches. Unless you know what you’re looking for, there’s no reason why you’d think there are two fungi there, rather than one—which is why no one realised for 150 years. Spribille only worked out what was happening by labeling each of the three partners with different fluorescent molecules, which glowed red, green, and blue respectively. Only then did the trinity become clear.

“The findings overthrow the two-organism paradigm,” says Sarah Watkinson from the University of Oxford. “Textbook definitions of lichens may have to be revised.”

“It makes lichens all the more remarkable,” adds Nick Talbot from the University of Exeter. “We now see that they require two different kinds of fungi and an algal species. If the right combination meet together on a rock or twig, then a lichen will form, and this will result in the large and complex plant-like organisms that we see on trees and rocks very commonly. The mechanism by which this symbiotic association occurs is completely unknown and remains a real mystery.”

Based on the locations of the two fungi, it’s possible that the basidiomycete influences the growth of the other fungus, inducing it to create the lichen’s stiff crust. Perhaps by using all three partners, lichenologists will finally be able to grow these organisms in the lab.

In the Montana lichens that Spribille studied, the basidiomycete obviously goes hand-in-hand with vulpinic acid. But is it eating the acid, manufacturing it, or unlocking the ability to make it in the other fungus? If it’s the latter, “the implications go beyond lichenology,” says Watkinson. Lichens are alluring targets for ‘bioprospectors’, who scour nature for substances that might be medically useful to us. And new basidiomycetes are part of an entirely new group, separated from their closest known relatives by 200 million years ago. All kinds of beneficial chemicals might lie within their cells.

“But really, we don’t know what they do,” says McCutcheon. “And given their existence, we don’t really know what the ascomycetes do, either.” Everything that’s been attributed to them might actually be due to the other fungus. Many of the fundamentals of lichenology will need to be checked, and perhaps re-written. “Toby took huge risks for many years,” says McCutcheon. “And he changed the field.”

But he didn’t work alone, Watkinson notes. His discovery wouldn’t have been possible without the entire team, who combined their individual expertise in natural history, genomics, microscopy, and more. That’s a theme that resonates throughout the history of symbiosis research—it takes an alliance of researchers to uncover nature’s most intimate partnerships.

This part is from Lichenloglichenblog:

Lichen on!

#no photos today just shocking info #lichen

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theresawelchy · 6 years ago

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8 Books for Getting Started With Computer Vision

Computer vision is a subfield of artificial intelligence concerned with understanding the content of digital images, such as photographs and videos.

Deep learning has made impressive inroads on challenging computer vision tasks and makes the promise of further advances.

Before diving into the application of deep learning techniques to computer vision, it may be helpful to develop a foundation in computer vision more broadly. This may include the foundational and classical techniques, theory, and even basic data handling with standard APIs.

One of the best ways to get up to speed quickly with the field is to get a book on the topic.

In this post, you will discover the top textbooks and programmer books on computer vision.

Let’s get started.

Overview

This post is divided into three parts; they are:

Top 5 Computer Vision Textbooks

Top 3 Computer Vision Programmer Books

Recommendations

Top 5 Computer Vision Textbooks

Textbooks are those books written by experts, often academics, and are designed to be used as a reference for students and practitioners.

They focus mainly on general methods and theory (math), not on the practical concerns of problems and the application of methods (code).

I gathered a list of the top five textbooks based on their usage in university courses at top schools (e.g. MIT, etc.) and recommendations on discussion websites (e.g. Quora, etc.).

The top five textbooks on computer vision are as follows (in no particular order):

Computer Vision: Algorithms and Applications, 2010.

Computer Vision: Models, Learning, and Inference, 2012.

Computer Vision: A Modern Approach, 2002.

Introductory Techniques for 3-D Computer Vision, 1998.

Multiple View Geometry in Computer Vision, 2004.

Let’s take a closer look at each in turn, including the target audience and table of contents for each book.

Computer Vision: Algorithms and Applications

This book was written by Richard Szeliski and published in 2010.

Computer Vision: Algorithms and Applications

A draft version of the book in PDF format is available from the book’s homepage.

I like this book. It provides a strong foundation for beginners (undergraduates) in computer vision techniques for a wide range of standard computer vision problems. The book was developed by Richard based on his years of experience teaching the topic at the University of Washington.

This book also reflects my 20 years’ experience doing computer vision research in corporate research labs […] I have mostly focused on problems and solution techniques (algorithms) that have practical real-world applications and that work well in practice. Thus, this book has more emphasis on basic techniques that work under real-world conditions and less on more esoteric mathematics that has intrinsic elegance but less practical applicability.

— Page ix, Computer Vision: Algorithms and Applications, 2010.

Book Homepage

Book on Amazon

The table of contents for this book is as follows:

1. Introduction

2. Image formation

3. Image processing

3. Feature detection and matching

5. Segmentation

6. Feature-based alignment

7. Structure from motion

8. Dense motion estimation

9. Image stitching

10. Computational photography

11. Stereo correspondence

12. 3D reconstruction

13. Image-based rendering

14. Recognition

Computer Vision: Models, Learning, and Inference

This book was written by Simon Prince and published in 2012.

Computer Vision: Models, Learning, and Inference

A draft version of the book is available on the book’s website in PDF format.

This is a great introductory book (for students) and covers a wide range of computer vision techniques and problems. The book takes more time to introduce computer vision and spends useful time on foundational topics related to probabilistic modeling.

This modern treatment of computer vision focuses on learning and inference in probabilistic models as a unifying theme. It shows how to use training data to learn the relationships between the observed image data and the aspects of the world that we wish to estimate, such as the 3D structure or the object class, and how to exploit these relationships to make inferences about the world from new image data.

— Computer Vision: Models, Learning, and Inference, 2012.

Book Homepage

Book on Amazon

The table of contents for this book is as follows:

1. Introduction

2. Introduction to probability

3. Common probability distributions

4. Fitting probability models

5. The normal distribution

6. Learning and inference in vision

7. Modeling complex data densities

8. Regression models

9. Classification models

10. Graphical models

11. Models for chains and trees

12. Models for grids

13. Image preprocessing and feature extraction

14. The pinhole camera

15. Models for transformations

16. Multiple cameras

17. Models for shape

18. Models for style and identity

19. Temporal models

20. Models for visual words

Computer Vision: A Modern Approach

This book was written by David Forsyth and Jean Ponce and published in 2011.

Computer Vision: A Modern Approach

This is an introductory textbook on computer vision and is perhaps more broad in the topics covered than many of the other textbooks. Although broad, it may be less loved (popular) than some of the other introductory text as it can be challenging to read: it dives right in.

… vision relies on a solid understanding of cameras and of the physical process of image formation (Part I of this book) to obtain simple inferences from individual pixel values (Part II), combine the information available in multiple images into a coherent whole (Part III), impose some order on groups of pixels to separate them from each other or infer shape information (Part IV), and recognize objects using geometric information or probabilistic techniques (Part V).

— xvii, Computer Vision: A Modern Approach, 2002.

Book’s Homepage

Book on Amazon

The table of contents for this book is as follows:

Part I. Image Formation

1. Radiometry – Measuring Light

2. Sources, Shadows and Shading

3. Colour

Part II. Image Models

4. Geometric Image Features

5. Analytical Image Features

6. An introduction to Probability

Part III. Early Vision: One Image

7. Linear Filters

8. Edge Detection

9. Filters and Features

10. Texture

Part IV. Early Vision: Multiple Images

11. The Geometry of Multiple Views

12. Stereopsis

13. Affine Structure from Motion

14. Projective Structure from Motion

Part V. Mid-Level Vision

15. Segmentation Using Clustering Methods

16. Fitting

17. Segmentation and Fitting Using Probabilistic Methods

18. Tracking

Part VI. High-Level Vision

19. Correspondence and Pose Consistency

20. Finding Templates Using Classifiers

21. Recognition by Relations Between Templates

22. Aspect Graphs

Part VII. Applications and Topics

23. Range Data

24. Applications: Finding in Digital Libraries

25. Application: Image-Based Rendering

Introductory Techniques for 3-D Computer Vision

This book was written by Emanuele Trucco and Alessandro Verri and was published in 1998.

Introductory Techniques for 3-D Computer Vision

This is an older book that focuses on computer vision in general with some focus on techniques related to 3D problems in vision. It’s a great starting point, intended for undergraduate rather than graduate-level readers.

This book is meant to be: […] an applied introduction to the problems and solutions of modern computer vision.

– xiii, Introductory Techniques for 3-D Computer Vision, 1998.

Book on Amazon

The table of contents for this book is as follows:

1. Introduction

2. Digital snapshots

3. Dealing with Image Noise

4. Image Features

5. More Image Features

6. Camera Calibration

7. Stereopsis

8. Motion

9. Shape from Single-image Cues

10. Recognition

11. Locating Objects in Space

A. Appendix

Multiple View Geometry in Computer Vision

This book was written by Richard Hartley and Andrew Zisserman and was published in 2004.

Multiple View Geometry in Computer Vision

Samples of some of the chapters are available in PDF format from the book’s webpage.

It is a reasonably advanced book (graduate level) on a specialized topic in computer vision, specifically on the problem and methods related to inferring geometry from multiple images.

The book is divided into six parts and there are seven short appendices. Each part introduces a new geometric relation: the homography for background, the camera matrix for single view, the fundamental matrix for two views, the trifocal tensor for three views, and the quadrifocal tensor for four views.

— Page xiv, Multiple View Geometry in Computer Vision, 2004.

Book Homepage

Book on Amazon

The table of contents for this book is as follows:

1. Introduction

PART 0. The Background: Projective Geometry, Transformations and Estimation

2. Projective Geometry and Transformations of 2D

3. Projective Geometry and Transformations of 3D

4. Estimation – 2D Projective Transformations

5. Algorithm Evaluation and Error Analysis

PART I. Camera Geometry and Single View Geometry

6. Camera Models

7. Computation of the Camera Matrix P

8. More Single View Geometry

PART II. Two-View Geometry

9. Epipolar Geometry and the Fundamental Matrix

10. 3D Reconstruction of Cameras and Structure

11. Computation of the Fundamental Matrix F

12. Structure Computation

13. Scene Planes and Homographies

14. Affine Epipolar Geometry

PART III. Three-View Geometry

15. The Trifocal Tensor

16. Computation of the Trifocal Tensor T

PART IV. N-View Geometry

17. N-Linearities and Multiple View Tensors

18. N-View Computational Methods

19. Auto-Calibration

20. Duality

21. Cheirality

22. Degenerate Configurations

PART V. Appendices

Top 3 Computer Vision Programmer Books

Programmer books are playbooks (e.g. O’Reilly books) written by experts, often developers and engineers, and are designed to be used as a reference by practitioners.

They focus mainly on techniques and the practical concerns of problem solving with a focus on example code and standard libraries. Techniques may be described briefly with relevant theory (math) but should probably not be used as a primary reference.

I’ve gathered a list of the top three playbooks based on their rank ordering in lists of top computer vision books and on recommendations on discussion websites.

The top three textbooks on computer vision are as follows (in no particular order):

Learning OpenCV 3, 2017.

Programming Computer Vision with Python, 2012.

Practical Computer Vision with SimpleCV, 2012.

Let’s take a closer look at each in turn, including the target audience and table of contents for each book.

Learning OpenCV 3

This book was written by Adrian Kaehler and Gary Bradski and published in 2017. The subtitle of the book is “Computer Vision in C++ with the OpenCV Library.”

Learning OpenCV 3

The book focuses on teaching you how to use the OpenCV library, perhaps the premiere open source computer vision library. All code examples are in C++, suggesting that the target audience are professional developers looking to learn how to incorporate computer vision into their applications. Importantly, the authors are board members and founders of OpenCV.

It is a technical book and perhaps more an elaborated API documentation than a playbook.

This book provides a working guide to the C++ Open Source Computer Vision Library (OpenCV) version 3.x and gives a general background on the field of computer vision sufficient to help readers use OpenCV effectively.

— Learning OpenCV 3, 2017.

This book may be considered an updated version of the older (2008) book Learning “OpenCV: Computer Vision with the OpenCV Library” by the same authors.

Book’s Homepage (source code)

Book on Amazon

The table of contents for this book is as follows:

1. Overview

2. Introduction to OpenCV

3. Getting to Know OpenCV Data Types

4. Images and Large Array Types

5. Array Operations

6. Drawing and Annotating

7. Functions in OpenCV

8. Image, Video and Data Files

9. Cross-Platform and Native Windows

10. Filters and Convolutions

11. General Image Transforms

12. Image Analysis

13. Histograms and Templates

14. Contours

15. Background Subtraction

16. Keypoints and Descriptors

17. Tracking

18. Camera Models and CAlibration

19. Projection and Three-Dimensional Vision

20. The Basics of Machine Learning in OpenCV

21. StatModel: The Standard Model for Learning in OpenCV

22. Object Detection

23. Future of OpenCV

Programming Computer Vision with Python

This book was written by Jan Erik Solem and published in 2012. The subtitle for the book is “Tools and algorithms for analyzing images.”

Programming Computer Vision with Python

A final draft version of the book is available from the book’s website in PDF format.

This is a hands-on book that focuses on teaching you how to perform basic computer vision tasks in Python, mostly with PIL, although with a basic introduction to OpenCV as well. I’m a fan of this book, although minor modifications are required to use updated libraries (e.g. Pillow). An update to this book is due!

The idea behind this book is to give an easily accessible entry point to hands-on computer vision with enough understanding of the underlying theory and algorithms to be a foundation for students, researchers, and enthusiasts.

— Page vii, Programming Computer Vision with Python, 2012.

Book Homepage

Book on Amazon

The table of contents for this book is as follows:

1. Basic Image Handling and Processing

2. Local Image Descriptors

3. Image to Image Mappings

4. Camera Models and Augmented Reality

5. Multiple View Geometry

6. Clustering Images

7. Searching Images

8. Classifying Image Content

9. Image Segmentation

10. OpenCV

Practical Computer Vision With SimpleCV

This book was written by Kurt DeMaagd, Anthony Oliver, Nathan Oostendorp, and Katherine Scott, and was published in 2012. The subtitle of the book is “The Simple Way to Make Technology See.”

Practical Computer Vision with SimpleCV

This book teaches you how to perform basic computer vision operations using the SimpleCV library in Python. This provides a nice alternative to working with PIL (Pillow) or OpenCV, although I’m not convinced that SimpleCV has been broadly adopted (I’m happy to be proven wrong).

Learn how to build your own computer vision (CV) applications quickly and easily with SimpleCV, an open source framework written in Python. Through examples of real-world applications, this hands-on guide introduces you to basic CV techniques for collecting, processing, and analyzing streaming digital images.

— Practical Computer Vision with SimpleCV, 2012.

Book Homepage

Book on Amazon

The table of contents for this book is as follows:

1. Introduction

2. Getting to Know the SimpleCV Framework

3. Image Sources

4. Pixels and Images

5. The Impact of Light

6. Image Arithmetic

7. Drawing on Images

8. Basic Feature Detection

9. FeatureSet Manipulation

10. Advanced Features

Recommendations

I love books and am reading a few different books at any one time. As such, I own all of the books listed in this post.

Nevertheless, if I was forced to recommend one textbook and one playbook, my recommendations would be as follows:

Recommended Textbook

Computer Vision: Algorithms and Applications, Richard Szeliski, 2010.

I recommend this book because it provides a short, focused, and very readable introduction to computer vision with relevant theory, without getting too bogged down. Straight to the point and a useful reference text.

Recommended Programmer Book

Programming Computer Vision with Python, Jan Erik Solem, 2012.

I recommend this book because it focuses on real computer vision techniques with standard (or close enough) Python libraries. It’s an excellent starting point for getting your hands dirty in computer vision.

Further Reading

This section provides more resources on the topic if you are looking to go deeper.

Popular Computer Vision Books, GoodReads.

Amazon: Best Sellers in Computer Vision.

Ask HN: What are the best resources to learn computer vision?

Vision Related Books including Online Books and Book Support Sites

Summary

In this post, you discovered the top textbooks and playbooks on computer vision.

Did I miss your favorite book or books on computer vision? Let me know in the comments below.

Do you have any questions? Ask your questions in the comments below and I will do my best to answer.

The post 8 Books for Getting Started With Computer Vision appeared first on Machine Learning Mastery.

Machine Learning Mastery published first on Machine Learning Mastery

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id0l-atry · 7 years ago

Text

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Today, in spite of all the hype about whether or not SEO is dead, we discover that organic search is nevertheless one of the highest RETURN ON INVESTMENT digital marketing channels.

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Siteimprove SEO incorporates sixty six unique SEO checks, including tests for missing meta descriptions, transliteration mistakes, broken links, outdated data files, poor readability, and links in order to unsafe domains. But in case we're looking for a larger trend it's that SEO plus what we call real marketing” will continue to blur the particular lines between them as the particular job of the SEO will become that of a traditional online marketer - having to understand the particular user, the competitors, the industry and also the implementation part. Thanks for going to the world of Search Motor Optimization (SEO). For example, we regularly generate content on the topic associated with "SEO, " but it's nevertheless very hard to rank nicely on Google for such the popular topic on this acronym alone. What can this industry shifts show about the particular future of SEO and content material marketing? Search engine search engine optimization (SEO) is on a move. Whether a person are an SEO Professional, Electronic Marketing Agency, SMB or Brand name, looking to increase your visitors or to monitor your website's evolution, this SEO software may provide you with best within class digital marketing strategy evaluation and insights for your company. Their expertise will be incredibly valuable because there is definitely lots of science to SEO, plus it is constantly changing because search engines like Google keep on to update their algorithms. From a content viewpoint, I'd say one of the particular best ways to get SEARCH ENGINE OPTIMIZATION value out of video is definitely to focus your efforts upon addressing your customer's pain factors. Since it turns out, there's more in order to on-page SEO than optimizing intended for keywords. Search engines motor optimization (organic SEO) describes the particular methods used to obtain the high placement (or ranking) upon a search engine results web page in unpaid, algorithm-driven results upon the given search engine. Also, videos possess a lot of untapped possible - great for SEO in addition to make for good user diamond. The really best SEO expert 2019 will certainly tell you for High-End mobile devices, we're seeing more format changes to focus, provide the better experience, search results. Social SEO is especially helpful for online reputation administration. It isn't just the approach that Google ranks optimized written content, but the way that they will rank poorly constructed or taboo content that will push your current ranking to where it really need to be in 2019. Ray Cheselka, SEO & Ppc Manager at SEO and style agency, webFEAT Complete, predicts that will sites with over a 2 second load time will become penalized, and search intent will be going to carry on and grow within importance. SEO consists of ordering the site's architecture and hyperlinks to make pages inside the particular website easier to find plus navigate. In contrast, content material that no one is humming about have minimal effect upon social SEO. They are usually generally knowledgeable within the are usually of both SEO and content material marketing. When it arrives to reviews, customers work as a good army of link builders plus keyword writers so your SEARCH ENGINE OPTIMIZATION structure is shaped without a person having to lift a ring finger. SEO is really the shortened phrase for search motor optimization. I believe SEO within 2019 will largely be such as SEO in 2018, with the particular exception of some big” Search engines update that wipes out sufficient websites to make people think the algorithms have grown significantly smarter. SEARCH ENGINE OPTIMIZATION works by optimizing a cyberspace pages, conducting keyword research, plus earning inbound links. The business offers excellent SEO packages that will help rank the clients' site within top three pages associated with search engine pages. That can make SEO an ideal lead era tool, because when searchers stick to links back to your web site, you have the chance in order to convert them to leads, plus later make sales. Whenever asked to point out principles that are unique towards the particular web, most people will arrive up with two main types: SEO and social media. How many links do a person need for good off-page SEARCH ENGINE OPTIMIZATION? If you are performing a professional SEO audit for the true business, you are going in order to have to think like the Google Search Quality Rater Along with a Google search engineer to offer real long-term value to the client. 44. Give your own social media profiles an SEARCH ENGINE OPTIMIZATION boost. 10% of our experts believe that will there's likely to be the lot of focus on cellular in 2019, as older SEOs realize optimizing for desktop is definitely pointless. White hat SEO is not really just about following guidelines, yet is about ensuring that the particular content the search engines indexes and consequently ranks could be the same content the user will see.

UnGagged Birmingham is really a 2-day SEARCH ENGINE OPTIMIZATION & Digital Marketing conference the fact that takes place June 11-12th, using one-day intensive masterclasses on 06 13th. These ‘quality updates' are very reminiscent of Search engines Panda updates and often effect many websites at the exact same time - and often these types of concentrate on demoting similar ‘low-quality' SEO techniques we have already been told Panda focuses on. I think savvy SEOs are going to utilize AI content generation (text and pictures especially) in 2019 to produce a whole new kind associated with search algorithm gaming, that might almost be viewed as dark hat. This course covers how in order to build strong links for much better SEO. SEO companies ensure that will your site has all associated with the SEO Internet marketing like as business improvement, localized item sales, high quality online era and the rest. 2018 brought many adjustments to the world of SEARCH ENGINE OPTIMISATION, including a few new protocol evolutions through Google. An expert Seo agency may help any dimensions of company take full advantage of web marketing and raise the likelihood associated with actual sales while simultaneously raise brand awareness one of the particular potential audience segment. Recently we were speaking about the subject with the friendly agency in Valencia plus we directed to this access of Search Engine Journal along with the 20 questions that need to be done to any SEARCH ENGINE OPTIMIZATION or SEO agency that desires to hire. Search engine marketing (SEO) could be the process of influencing the online visibility of the particular website or a web web page in a web search motor 's unpaid results—often known since "natural", " organic ", or even "earned" results. Seo (SEO) is a procedure of improving positions in natural (non-paid) search results searching motors. Various other SEO ranking factors include: available URLs, domain age (older will be usually better), page speed, cellular friendliness, business information, and specialized SEO. Your own search engine optimization strategy can become divided into two different groups: on-page SEO and off-page SEARCH ENGINE OPTIMIZATION. When you familiarize yourself with this local community, you will inevitably stumble your own way onto the websites associated with SEO Gurus” selling courses that will teach you SEO for hundreds of dollars. Expert SEO writers can also make use of modifiers and keyword variations in order to further optimize the content. In the Blog9T lot associated with cases, this happens as the consequence of non-ethical SEO specifically buying and selling links which usually could get you up the particular Google ‘adder' quickly. Content is usually key but content alone is definitely no longer king; content, framework, and relevance will drive functionality of content and digital advertising, and SEO is part yet not full parcel. Ultimate WordPress SEARCH ENGINE OPTIMIZATION Guide for Beginners (Step simply by Step) — 28% of sites on the internet use Wp. SEO is usually abused as a blanket term intended for digital marketing.

Join us for the three-day, one-track conference full involving forward-thinking, tactical sessions in SEARCH ENGINE OPTIMIZATION, growth marketing, the mobile scenery, analytics, content marketing, and even more. The objective involving SEO is to get the website ranked as high since possible on search engines, like Google. In the event that you are improving user expertise by focusing primarily on the particular quality of the MC associated with your pages and avoiding : even removing - old-school SEARCH ENGINE OPTIMIZATION techniques - those certainly are usually positive steps to getting even more traffic from Google in 2018 - and the type associated with content performance Google rewards is usually in the end largely in least about a satisfying consumer experience. For instance, when I'm logged in to Google+ and We search for SEO, I obtain the following in my top 5 search results. Black head wear SEO practice involves breaking most of the rules and rules of the search engine. Every time you observe or hear the phrase lookup engine optimization, ” substitute exactly what create quality and indicating relevance” and you'll have the correct mindset permanently SEO work. SEOs conveniently call this effect ‘domain authority' and it appeared in order to be related to ‘PageRank' -- the system Google started in order to rank the web within 1998. When you have more time plus are keen to follow the particular SEO industry, subscribe to Moz and Search Engine Land. Integrating these keywords into the article allows you to add range while still retaining SEO strength. The sensible strategy for SEO might still appear to be in order to reduce Googlebot crawl expectations plus consolidate ranking equity & possible in high-quality canonical pages plus you do that by reducing duplicate or near-duplicate content. This can take a LONG period for a site to recuperate from using black hat SEARCH ENGINE OPTIMIZATION tactics and fixing the troubles will never necessarily bring organic visitors back as it was just before a penalty. The particular best SEO Guide is right here to dispel those myths, plus give you all you require to know about SEO in order to show up online and additional search engines, and ultimately make use of SEO to grow your company. > > Upon Page Optimization: On-page SEO is definitely the act of optimizing single pages with a specific finish goal to rank higher plus acquire more important movement within web crawlers. There are a lot 7 Things You Need To Know About SEO 2019 Today of websites providing pertinent information regarding SEO and online marketing, and you will learn from them. But it's confusing why some businesses don't try out harder with analysis, revisions, plus new content with their SEARCH ENGINE OPTIMIZATION online marketing strategy. An effective SEO strategy may be made up of a variety of elements that ensure your web site is trusted by both customers as well as the lookup engines. By taking their particular marketing needs online and employing confer with an experienced SEARCH ENGINE OPTIMIZATION agency, a business can achieve thousands, or even millions associated with people that they would have got not been able to usually.

A reputable SEARCH ENGINE OPTIMIZATION company carries on along with your Company Profile and then do these profile building and then Nearby Business Listing Optimization. Our first five steps had been dedicated to on-page SEO strategies Link-building is the primary goal of off-page SEO, and will be also an enormous factor within how search engines rank your own web pages. So far since I know, this only functions for HTML or CSS web pages - I don't go significantly for Flash websites, and We am unsure how that pots and pans out regarding search engines plus SEO. In fact, a huge part of SEO in 2018 is writing for humans PLUS search engines (also known since: SEO copywriting”). SEO is the significant part of any web marketing strategy. Canonical: This connect to handles content syndication, which basically allows other blogs to post your job (similar to franchising) with out hurting your website's SEO ranking—simply with the addition of a rel=canonical can obtain your brand and content out there on the web in several outlets, ensuring a greater get to and bigger audience without harming your own search results. We are usually offering affordable search engine optimisation SEO services to clients throughout the globe. If you want the strong social media strategy, a person simply can't ignore SEO. Another SEO-related plugin, W3 Total Cache is used to boost the performance of your Wp blog or a website simply by integrating features such as content material delivery networks to be capable to reduce the loading occasions for your pages.

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claraoswald81 · 7 years ago

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The History of SEO 2019

There are large news for anyone currently inside the niche website and SEARCH ENGINE OPTIMIZATION business. The sensible strategy for SEO would certainly still appear to be in order to reduce Googlebot crawl expectations plus consolidate ranking equity & possible in high-quality canonical pages plus you do that by reducing duplicate or near-duplicate content. This can take a LONG period for a site to recuperate from using black hat SEARCH ENGINE OPTIMIZATION tactics and fixing the issues will never necessarily bring organic visitors back as it was prior to a penalty. The particular best SEO Guide is right here to dispel those myths, plus give you all you require to know about SEO in order to show up on the internet and some other search engines, and ultimately make use of SEO to grow your company. > > Upon Page Optimization: On-page SEO is definitely the act of optimizing single pages with a specific finish goal to rank higher plus acquire more important movement within web crawlers. There are numerous 10 Things You Should Know About SEO 2019 websites providing pertinent information regarding SEO and online marketing, and you will learn from them. But it's perplexing why some businesses don't consider harder with analysis, revisions, plus new content with their SEARCH ENGINE OPTIMIZATION online marketing strategy. An effective SEO strategy may be made up of a mixture of elements that ensure your web-site is trusted by both people as well as the research engines. By taking their own marketing needs online and employing confer with an experienced SEARCH ENGINE OPTIMIZATION agency, a business has the capacity to achieve thousands, or even millions associated with people that they would have got not been able to usually.

There is usually no magic wand in your own hands to regulate or manage your competitors' strategies or administration, Google analytics update, or client's behavior communicate business but a person can manage your SEO. In this particular new environment, the digital internet marketer who views SEO in the broader context will surely come away ahead of the competition within 2018 and beyond. Good SEO publications explain in detail how greatest to use keywords and exactly how to structure your entire web site to attract the attention associated with search engine spiders and associated with human visitors, and a posting such as this cannot perform the topic justice. While businesses start on an SEO advertising strategy, they should realize that a good entire marketing campaign can drop flat on its face in the event that a business is unable in order to reach the masses, that is definitely, their target audience. If your own pages were designed to obtain the most out of Search engines, with commonly known and right now outdated SEO techniques chances are usually Google has identified this plus is throttling your rankings within some way. A lot of business people find keeping upward with the "moving target" associated with SEO distracts them from day-to-day priorities more than they actually imagined, so it's good in order to appear closely at what can make sense for every business. The software process for the SocialSEO Electronic Marketing and SEO Scholarship is usually done 100% electronically and demands the next list of materials. SEO or the particular Search Engine Optimization is certainly an method of increasing visitors generation for an internet company. Cisco approximated that by 2019, video can make up 80% of almost all consumer internet traffic. In line along with the previous point, SEOs can consider various landing pages along with proper keywords, meta tags plus the overall website structure through the SEO point of watch. Including relevant key phrases in the title, URL, plus headers of the page plus making sure that a internet site is crawlable are actions that will site owners can take in order to improve the SEO of their particular site. To fulfill intent and position well in the long work, build your SEO marketing technique around topics, not keywords In the event that you do that, you will find a person can naturally optimize for essential keywords, anyway. Artificial cleverness (AI) and voice searches are usually two technologies that are currently affecting SEO but will most likely have an even bigger influence in 2019 and the yrs to come. They are usually also great for video SEARCH ENGINE OPTIMIZATION, and get great organic position online and Google. Remember keywords are usually the KEY in SEO composing guidelines. It deeply analyze your web site and reveals each opportunity intended for your SEO improvement by concentrating on key factors like interpersonal media, technologies, local SEO, website visitors, usability, search ranking efforts plus mobile SEO. A SEO expert or agency can audit your own site and appear at exactly how it is performing against your own most important keywords.

The number one particular reason for using video upon your site to improve SEARCH ENGINE OPTIMIZATION is to increase the quantity of time users remain upon your site. Search engine optimization has been but still is fascinating in order to me. The SEO placement intended for any size business begins along with proper web site optimization, a good excellent link building strategy plus a well planned online marketing and advertising plan. One section of focus for better marketing and SEO performance within 2018 is the confluence associated with content, influence, and social. This can be helpful for SEO, because it helps avoid search engine crawlers from becoming confused by syntax or affirmation errors, and leads to even more accurate indexing. Stop thinking in terms associated with SEO vs. content marketing” plus start exploring how well they Blog9T will perform together. (Give it a try tone of voice search using OK Google through your cell phone and inquire "What Is BlowFish SEO" ) In the event that all remains as it will be, Google will read out loud just about all about my company in the short to the point method, These cards are formatted in order to fit the screen of your own cell with no scrolling upward or down. Although SEO is really the time-consuming process but believes me personally, if you work well along with dedication and trendy techniques, the particular combined results of on-page plus off-page SEO holds you upon the top with rank #1 for a specific search outcome. Fairly lately, I've seen a resurgence associated with on-page SEO factors making the difference searching engine rankings. Here's the truly great news: You don't have in order to have to be a SEARCH ENGINE OPTIMIZATION wizard to make sure your own website is well positioned regarding organic search engine traffic. SEARCH ENGINE OPTIMIZATION is the acronym for lookup engine optimisation. The particular search engines have refined their own algorithms along with this advancement, numerous tactics that worked within 2004 can hurt your SEARCH ENGINE OPTIMIZATION today. Therefore, we also produce content on conducting keyword analysis, optimizing images for search motors, creating an SEO strategy (which you're reading right now), plus other subtopics within SEO. In 2018 there will be an actually bigger focus on machine understanding and SEO from data. ” Of course, the amplification part of things will continue in order to incorporate increasingly with genuine public relationships exercises rather than shallow-relationship hyperlink building, which will become progressively easy to detect by research engines like google. Seo (SEO) is often regarding making small modifications to components of your website. In my SEO post writing guidelines I suggest a person take your main keyword plus 3 or 4 other associated keywords and write at 3-4%. Some SEO specialists claim that will building links for SEO reasons is pointless; others believe typically the role of backlinks for any web site has continually risen through typically the years. Search engine optimization (SEO) is a huge part associated with any marketing strategy. This fresh paradigm of users relying upon voice search for many associated with their search needs will become a game changer for SEARCH ENGINE OPTIMIZATION. The traditional method to SEO has been devoted to creating excellent content that will is easily searchable via lookup engine bots. To realize SEO, you'll also need in order to know how Google search functions. 2019 will certainly still use many of these kinds of newly implemented tactics, but lookup engine optimization experts are likewise suggesting there will be a great deal more. Currently more than half associated with searches account for mobile products, and the number will definitely proceed up in 2019. Within the remaining 2018 quarter, a person need to invest in mobile-first content that will rank a person higher in mobile search within 2019. The vast majority of your SEO learning need to come from online resources, yet there are a few textbooks that will help you conceptually understand the history of research, search engines, and how SEARCH ENGINE OPTIMIZATION has changed through the yrs. There are numerous methods that webmasters use within order to entice potential clients to their site—one of the particular most important and effective associated with those being Seo (SEO). SEO is important for a lot of companies because if individuals find you with a web lookup and find what they're searching for, you can receive plenty of new web visitors that will can help you earn even more money. Good SEO follows guidelines that Search engines determines are best practices in order to have your articles ranked upon top. SEARCH ENGINE OPTIMIZATION services do thorough keyword analysis to get a specific website, and after that optimize the information on the particular basis of these keywords plus theme of website. Performing SEO upon your own websites is the great method to practice plus hone your SEO ability. We optimize your web site both of internal and exterior factors thats Google's engine rely on and reliable for top rating search result, Gurantee your SEARCH ENGINE OPTIMIZATION ranking No succeed can refundable. Looking deeper: An SEARCH ENGINE OPTIMIZATION cost often means one associated with two things: the investment inside your organic search strategy, or exactly how much you pay for compensated search engine marketing (SEM) providers like Google AdWords. We all are dealing with new methods designed to target old design SEO tactics and that concentrate around the truism that WEBSITE ‘REPUTATION' plus Plenty of WEBPAGES plus SEO equals Plenty associated with Keywords equals LOTS of Search engines traffic. BrightonSEO is a one-day search marketing and advertising conference and series of teaching courses held, unsurprisingly, in Brighton. From narrowing straight down target markets to changing the particular way content is written, AI and voice search will have got a continuous effect on SEARCH ENGINE OPTIMIZATION moving forward. One aspect of SEO will be link building, which we can discuss slightly below, which frequently leads to thin content. Applications for the particular 2018-2019 cycle of the SEO Progress programme are now closed in addition to will re-open again in Early spring 2019. SEO could be difficult because search engines are constantly reevaluating and changing how they will prioritize search engine results. Moreover, it will help SEARCH ENGINE OPTIMIZATION by gaining backlinks, likes, feedback or shares. SEO & Content Marketing Software for eCommerce Business, Agencies and Enterprises. Calib Backe, SEO Manager for Walnut Holistics, writes that mobile plus voice are going to carry on their domination of importance since we rely on desktop much less and less. If much associated with your competitors has hired SEARCH ENGINE OPTIMIZATION firms to 10-20 keywords within a moderately competitive industry, after that you will have to spend a small more. The Google Research Console may be the most essential SEO tool on the globe. No BS. When you're done with the fatigued cliches told over and more than again at SEO Conferences, and then you're prepared to experience UnGagged - an UnConventional SEO plus Digital Marketing conference that offers real-world results. SEO is a good acronym for the phrase "search engine optimization. " Search motor optimization is focused on doing specific issues to your website to operate a vehicle even more traffic to it so that will you can increase online product sales - and traffic. By 2019, the method we search might not modify completely, but these new technology will definitely change the way we all build links, engage users, plus generate leads through content advertising. Site Champion® increases site visitors by helping shoppers find your own products in search engines by means of increased keyword rankings using SEARCH ENGINE OPTIMIZATION automation. While link quantity is nevertheless important, content creators and SEARCH ENGINE OPTIMIZATION professionals are realizing that hyperlink quality is now more essential than link quantity, and because such, creating shareable content will be the initial step to earning valuable hyperlinks and improving your off-page SEARCH ENGINE OPTIMIZATION. If you understand you might have VERY lower-quality doorway pages on the site, a person should remove them or re-think your SEO strategy if a person want to rank high within Google for the long expression. One of the problems search engines like yahoo and Bing have often attempted to overcome is knowing which external links exist exclusively for SEO purposes and which usually links represent a true sign that the source content will be of value to the visitors. 2018 has currently seen some particularly significant SEO paradigm shifts from Mobile First” in order to the ever-advancing Rankbrain machine-learning formula. Content marketing will be a bigger approach which along with SEO forms a part associated with your digital marketing strategy. What You Should Know: This future of search engine optimisation is Semantic SEO. Links plus technical SEO are the biggest pieces of the pie, yet multimedia efforts such as video clip, photos, and podcasts will end up being the game changer and differentiator in many competitive markets. Occasional, and We do more occasional and not really frequent, usage of keywords plus keyword phrases in these hyperlinks may also help very somewhat in your SEO processes. Excelling at SEARCH ENGINE OPTIMIZATION means serving your visitors—not simply search engines. Here arrives the idea of SEO or even search engine optimization. The particular fact remains that SEO providers assure clients that even in the event that the site will not position among the top search motors like google, the money will certainly not be a waste credited to the refund. SEO specialists started in order to abuse PageRank in order in order to boost the rankings. Now could be a great time to take a nearer take a look at SEARCH ENGINE OPTIMIZATION marketing information because search is getting even worse for all those types of B2B plus B2C businesses. SEO marketers plus writers typically come up along with different kinds of content in order to place the necessary keywords within. These are some of the particular most used types, and every one helps to give rise to the level of variety in conditions of website content. Certain black hat SEARCH ENGINE OPTIMIZATION techniques, such as keyword filling, are believed to be the SEARCH ENGINE OPTIMIZATION equivalent of spamming, and lookup engines will penalize them. Internet marketing is exclusively driven by SEO or lookup engine optimization. Others are usually simply traditional PR firms which have learned SEO as nicely as the value of hyperlinks. Here's a cliche among electronic marketers: Search engine optimization (SEO) isn't what used to become. Google announced that will they released several minor enhancements over the period of the particular time of about a 7 days and after analysis, experts inside the SEO industry concluded that will the updates were the outcome of keyword permutations and web site using doorway pages. SEO, or Search Motor Optimization, means setting up your own website and content to show up through online search results. People that want to take their company to some new height plus generally and mostly believe within the way of SEO marketing and advertising. If you work in lookup marketing, you'll know that SMX is one of the greatest search engine marketing conferences associated with the year, covering topics which includes SEO and PPC. SEO is conducted each on-site and off-site via various resources that are the existence of your web identity associated with different social media platform plus prominent display of your cyberspace link on other well-reputed internet sites. Our unique data science-driven SEO & content marketing platform can help your eCommerce business reveal millions of dollars' worth of earlier untapped organic search marketing possibilities. On the other hands, if the website doesn't make use of any digital marketing strategies or even SEO services, no one troubles to search for pages plus pages on Google just in order to find your website and go to it. Some dentists, who have got tried applying SEO, have not really been very successful in moving their website to the best of Google search engine. Just before we do, let's check out there a couple essential areas intended for SEO: social media and cellular. SEO can price between $100 and $500 for each month if you do this yourself with a keyword study tool. This SEO manual explains acquiring links from exterior domains. Let's review the fundamentals of SEO (search engine optimization). SEARCH ENGINE OPTIMIZATION is conducted on the knowning that webpages rank because associated with how relevant a webpage is usually to a search query plus how many links point in order to that webpage. Business professionals try to rely on these SEO techniques with regard to optimization wishing for a larger profit.

SEO is really the shortened phrase for search motor optimization. I believe SEO within 2019 will largely be such as SEO in 2018, with the particular exception of some big” Search engines update that wipes out sufficient websites to make people think the algorithms have grown significantly smarter. SEARCH ENGINE OPTIMIZATION works by optimizing a cyberspace pages, conducting keyword research, plus earning inbound links. The organization offers excellent SEO packages that will help rank the clients' internet site within top three pages associated with search engine pages. That can make SEO an ideal lead era tool, because when searchers stick to links back to your web site, you have the chance in order to convert them to leads, plus later make sales. Whenever asked to point out principles that are unique towards the particular web, most people will arrive up with two main types: SEO and social media. How many links do a person need for good off-page SEARCH ENGINE OPTIMIZATION? If you are carrying out a professional SEO audit for the true business, you are going in order to have to think like the Google Search Quality Rater Along with a Google search engineer to offer real long-term value to the client. 44. Give your own social media profiles an SEARCH ENGINE OPTIMIZATION boost. 10% of our experts believe that will there's likely to be the lot of focus on cellular in 2019, as older SEOs realize optimizing for desktop will be pointless. White hat SEO is not really just about following guidelines, yet is about ensuring that the particular content the search engines indexes and consequently ranks may be the same content the user will see.

When a person think of a white head wear you may think of the particular Kentucky Derby or perhaps a Royal Wedding ceremony but in SEO speak this means the group of strategies involving the best practice, the particular ones that earn you just about all of the gold stars plus brownie points, the ones that will don't use bad manipulations to achieve traction or ranking, but individuals who do what they perform to the best of their particular abilities, create wonderful content plus follow all the rules. Also, worthy of bearing in mind is the fact that Google pay attention to developments and what their customers need, if you want to keep ahead of the game plus make sure your SEO is usually fit for the 2019 audience, the idea is worth ensuring you furthermore include SEO techniques that take up newer trends such as words searching. The search engine optimisation (SEO) providers are designed to increase presence inside the algorithmic (natural”, organic”, or free”) search results in order to deliver high quality, targeted visitors to your site. We might suggest them as an agency for any range of digital marketing providers from content marketing and on-page SEO. In short, we think that SEO in 2019 may have to shift focus also more towards answering people's queries and solving people's problems. With this SEO article creating guidelines formula it pleases the particular search engines and the visitors reading the content. Search Engine Marketing Starter Guide — This manual was written by Google and has many SEO best practices intended for webmasters. Something which usually was troubling about 2017, plus as we head into 2018, will be the new wave of businesses merely bolting on SEO since a service without any true appreciation of structuring site architectures and content for both human beings and search engine understanding. A big part of SEO is within creating content which is focused towards the keywords that research engines users are searching with regard to. Building links could be the big part of your work as an SEO because this plays such a big component in the algorithms used simply by search engines to look with regard to the order of their outcomes. Search engines like google through the King Google to supplementary ones like Bing and Bing rank the websites on the particular basis of its SEO. It's mainly because creating content and ranking this in Google is what SEOs do! SEO solutions look at their links, through where their links are arriving, and what keywords they have got chose to optimize for their sites. Hobo UK SEARCH ENGINE OPTIMIZATION - A Beginner's Guide (2018) is really a free pdf file ebook you can DOWNLOAD TOTALLY FREE from here (2mb) that will contains my notes about traveling increased organic traffic to the site within Google's guidelines. My conjecture is that the biggest SEARCH ENGINE OPTIMIZATION trend in 2019 is heading to be Amazon search. TYPES OF SEO Right now there are two major types associated with seo, white hat search motor optimization (the ‘good' kind), plus black hat (the 'not therefore good' kind). Google's always tweaking its lookup algorithms, so there's no assurance that SEO practices that worked well in the past will maintain working in the future.

Siteimprove SEO incorporates sixty six unique SEO checks, including tests for missing meta descriptions, punctuational mistakes, broken links, outdated data files, poor readability, and links in order to unsafe domains. But when we're looking for a larger trend it's that SEO plus what we call real marketing” will continue to blur the particular lines between them as the particular job of the SEO turns into that of a traditional marketing expert - having to understand the particular user, the competitors, the market place and also the implementation part. Thanks for going to the world of Search Motor Optimization (SEO). For example, we regularly make content on the topic associated with "SEO, " but it's nevertheless very hard to rank nicely on Google for such the popular topic on this acronym alone. What can all of us industry shifts show about the particular future of SEO and content material marketing? Search engine marketing (SEO) is on a move. Whether a person are an SEO Professional, Electronic Marketing Agency, SMB or Brand name, looking to increase your visitors or to monitor your website's evolution, this SEO software may provide you with best within class digital marketing strategy evaluation and insights for your company. Their expertise will be incredibly valuable because there is usually lots of science to SEO, plus it is constantly changing since search engines like Google carry on to update their algorithms. From a content viewpoint, I'd say one of the particular best ways to get SEARCH ENGINE OPTIMIZATION value out of video is usually to focus your efforts upon addressing your customer's pain factors.

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kivircikedebiyatii · 7 years ago

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10 Unbelievable Facts About SEO 2019

Perform you aspire to be a Research Engine Optimizer (SEO)? Erase all duplicated articles; it will increase your SEARCH ENGINE OPTIMIZATION ranking. Long-term: as discussed over, you'll ultimately get more lookup traffic from better usability, actually though you don't squeeze each last drop from the SEO-trick lemon. However, to accomplish all this particular, web-developers use SEO custom providers, that have long-lasting SEO Search engines rank. That being said, companies usually have little or simply no time for you to maintain up with the latest advancements in SEO techniques. Social search motor optimization is largely built on user-generated content. Keywords are at the center of SEO, but they're really not your first step in order to an organic growth play any longer. Obviously, reviews are a powerful type of customer content that has large implications for SEO and improving organic traffic. With right seo and with the help associated with an SEO expert however, your own website can give you a good increasing number of visitors plus exposure. Just keep in mind to pay attention to strong content creation and copywriting basics, engage your viewers deeply, plus stay abreast of technical tendencies such as backlinks, SEO health, site acceleration, and schema. SEOmonitor pricing is based on the particular number of websites and key phrases you track. So, I actually would say that 2018 is definitely a challenge for Google, simply because much as it could be for SEOs. The SEO Guide Keyword Suggestion Tool aggregates lookup data and provides volumes, associated terms, and more. By merging a new way to work along with SEO and prioritized lists associated with recommendations—not to mention competitor evaluation and keyword monitoring—Siteimprove SEO is definitely your all-in-one tool to develop traffic, prove ROI, and easily create content. All the SEO styles listed here may have started in late 2017 or earlier 2018, but their true advantage could be reaped in 2019. Google's David Mueller said on Twitter, along with the disclaimer of him placing his user hat on (ofcourse not Google hat), that relabeling outdated content as new, with simply no additional changes is a poor SEO hack. All of us associated with creatives, designers & developers function alongside our SEO & content material teams to ideate, research, style & create remarkable infographics and interactive content for brands that will get shared across the internet. Contemporary SEO strategy will be the process associated with organizing a website's content simply by topic, which helps search engines like yahoo realize a user's intent when looking. Page loading time is dependent upon Page Load speed, Web page loading time is one associated with the important factors in Portable SEO 2017. Sociable Media as a platform are unable to be ignored in any SEARCH ENGINE OPTIMIZATION plan. Seo stands with regard to search engine optimization, when a person are searching for an SEARCH ENGINE OPTIMIZATION or Search Engine Optimization Organization then you needs to appear for various factors which may have a favorable and undesirable affect on your business. Investing in high quality tactics which do take more time but endure and are usually the ones which generate useful traffic is the best method to spend your time upon SEO. Some SEARCH ENGINE OPTIMIZATION specialists and bloggers say that will short URLs ranks better within Google. This technique will be sometimes known as SEO content” or SEO copywriting”. But you ought to not ignore the most substantial part of the website developing process, i. e. SEO (Search Engine Optimisation). Whilst businesses can choose to perform their own SEO, hiring the SEO agency that has encountered search engine optimizers will simply no doubt, help businesses reap RETURN ON INVESTMENT in the long run. Within fact if you look carefully you will find that content material marketing and SEO go hands in hand. On the some other Blog9T hand, Black Hat SEO contains efforts like redirecting internet research engine "spiders" to different webpages than human visitors see, mass-posting "spam" comments (on blogs, community forums, articles), or putting lists associated with keywords in late each web page in very small fonts. Because we've seen, one of the particular major advantages of SEO will get more traffic because of much better search engine ranking. If you are severe about improving search traffic plus are unfamiliar with SEO, all of us recommend reading this guide front-to-back. A few of these SEO strategies try out to deceive users into going to sites about subjects they no longer have any desire for, which places them at odds with the particular purpose of search engines. The traditional method to SEO has been devoted to creating excellent content that will is easily searchable via lookup engine bots. To realize SEO, you'll also need in order to know how Google search functions. 2019 will certainly still use many of these kinds of newly implemented tactics, but research engine optimization experts are furthermore suggesting there will be a great deal more. Currently more than half associated with searches account for mobile products, and the number will surely move up in 2019. Within the remaining 2018 quarter, a person need to invest in mobile-first content that will rank a person higher in mobile search within 2019. The vast majority of your SEO learning ought to come from online resources, yet there are a few textbooks that will help you conceptually understand the history of research The 10 Reasons Tourists Love SEO 2019, search engines, and how SEARCH ENGINE OPTIMIZATION has changed through the many years. There are numerous methods that webmasters use within order to entice potential clients to their site—one of the particular most important and effective associated with those being Seo (SEO). SEO is important for plenty of companies because if individuals find you using a web research and find what they're searching for, you can receive plenty of new web visitors that will can help you earn even more money. Good SEO follows guidelines that Search engines determines are best practices in order to have your articles ranked upon top. SEARCH ENGINE OPTIMIZATION services do thorough keyword analysis for any specific website, and after that optimize the information on the particular basis of these keywords plus theme of website. Something which usually was troubling about 2017, plus as we head into 2018, may be the new wave of agencies merely bolting on SEO since a service without any genuine appreciation of structuring site architectures and content for both people and search engine understanding. A big part of SEO is within creating content which is focused towards the keywords that research engines users are searching intended for. Building links could be the big part of your work as an SEO because this plays such a big component in the algorithms used simply by search engines to look with regard to the order of their outcomes. Search engines like google through the King Google to supplementary ones like Bing and Bing rank the websites on the particular basis of its SEO. It's due to the fact creating content and ranking this in Google is what SEOs do! SEO providers look at their links, through where their links are arriving, and what keywords they have got chose to optimize for their web sites. Hobo UK SEARCH ENGINE OPTIMIZATION - A Beginner's Guide (2018) is really a free pdf file ebook you can DOWNLOAD TOTALLY FREE from here (2mb) that will contains my notes about generating increased organic traffic to the site within Google's guidelines. My conjecture is that the biggest SEARCH ENGINE OPTIMIZATION trend in 2019 is heading to be Amazon search. TYPES OF SEO Right now there are two major types associated with seo, white hat search motor optimization (the ‘good' kind), plus black hat (the 'not therefore good' kind). Google's always tweaking its research algorithms, so there's no warranty that SEO practices that worked well in the past will maintain working in the future. SEO is really the shortened phrase for search motor optimization. I believe SEO within 2019 will largely be such as SEO in 2018, with the particular exception of some big” Search engines update that wipes out sufficient websites to make people think the algorithms have grown significantly smarter. SEARCH ENGINE OPTIMIZATION works by optimizing a cyberspace pages, conducting keyword research, plus earning inbound links. The organization offers excellent SEO packages that will help rank the clients' internet site within top three pages associated with search engine pages. That can make SEO an ideal lead era tool, because when searchers adhere to links back to your web site, you have the chance in order to convert them to leads, plus later make sales. Whenever asked to point out ideas that are unique towards the particular web, most people will arrive up with two main types: SEO and social media. How many links do a person need for good off-page SEARCH ENGINE OPTIMIZATION? If you are carrying out a professional SEO audit for any true business, you are going in order to have to think like the Google Search Quality Rater And also a Google search engineer to offer real long-term value to the client. 44. Give your own social media profiles an SEARCH ENGINE OPTIMIZATION boost. 10% of our experts believe that will there's likely to be the lot of focus on cellular in 2019, as older SEOs realize optimizing for desktop will be pointless. White hat SEO is not really just about following guidelines, yet is about ensuring that the particular content google search indexes and eventually ranks will be the same content the user will see. PeepCon (which stands for The Householder's Conference”) seeks to teach doable SEO and digital marketing classes. See how Matthew got a website from zero in order to one million visits in much less than a year, using the mix of blogging, content advertising, and SEO. Solid comprehending of the keywords, questions, plus phrases your ideal customers make use of to find your products and even services is critical to successful SEO. 34. Applying SEO practices (such keyword optimization) to social media marketing raises discoverability when users search cultural platforms like Facebook and Youtube . com. Onsite SEARCH ENGINE OPTIMIZATION Guide — If you the particular actual link, you will notice a opt-in button where a person can download the Onsite SEARCH ENGINE OPTIMIZATION Guide. ” Matt Diggity will a lot of testing upon his own sites, and this guideline reflects what on page techniques are working best for your pet. One important aspect associated with taking care of SEO will be identifying issues that are harming search engine ranking positions plus reducing the traffic you obtain through SERPs. User-generated content like reviews assist SEO through SMO, because this often comes in the type of social shares, likes, or even commenting, or common threads such as hashtags that point back in the direction of a brand. Local SEARCH ENGINE OPTIMIZATION services offer a very focused online marketing approach, (it's not really like dropping off brochures upon front-porch steps or paying for a good ad in a local newspapers that could or may not really be seen by a probable client that is actually fascinated in your products or services). A great SEO service includes a great deal of research and lots associated with smart keywords application which can period website at a increased notch and provide it the higher ranking in Google web search engine. Professional SEO content authors work on creating articles just after understanding the nature associated with your business, your industry, rivals and what kind of content your business might most want for maximum benefits; in the particular short-term and the long-term. Linking to other webpages inside your site, as well since linking to other sites plus getting other sites to url to yours, is a great method to improve your SEO. Influencer marketing doesn't seem in order to be slowing down anytime quickly, so it will probably obtain bigger in 2018 and also bigger in 2019 when even more companies start to catch upon to this trend. Keeping within mind the last point, SEARCH ENGINE OPTIMIZATION agencies are fluent in navigating by way of a wide range of on the internet marketing tools that helps boost the value of your marketing technique. Search Engine Optimization (SEO) is definitely a powerful process that may help make you and your own research more visible to lookup engines like Google and Search engines Scholar. I have simply no clue about SEO only several basics that is available most over the place and We feel this article must support as your other articles assisted me give some direction upon recovering my lost traffic plus generating more content as nicely as repurposing old content. Register and raise some sort of free donation for SEO Greater london every time you shop on-line. Local SEO - Optimize that localized content on your web site to properly leverage local alerts, online reviews and business entries. Learn more about content material optimization for SEO here. Along with paid-search it offers a very focused audience, visitors referred by SEARCH ENGINE OPTIMIZATION will only visit your web site if they are seeking particular home elevators your products or even related content. From keyword filling to link buying, the SEARCH ENGINE OPTIMIZATION landscape has seen numerous black-hat tricks — and Google usually catches on. Chris Gregory, founder plus managing partner at Jacksonville centered firm, DAGMAR Marketing, predicts that will AI and machine learning might have a big impact upon SEO in 2019 and SEOs who aren't technical will end up being left in the dust. Some SEO specialists also advise that anchor textual content should be varied as numerous pages linking to one web page using the same anchor textual content may look suspicious to find motors. SEO trickery such while keyword ‘stuffing' in irrelevant written content simply won't cut it throughout the current day, with Google's algorithm taking over 200 aspects to ensure that it's ranks provide results with valid in addition to authoritative sites, it is close to on impossible to perform anything additional than work with the research engines to make sure leading quality SEO results. From a SEARCH ENGINE OPTIMIZATION perspective, the principal keyword ought to be at the beginning implemented by the other relevant key phrases. Let's confirm our knowing of SEO basics with the one question quiz about the particular factors in search rankings: webpages, links and keyphrases. When it comes in order to Google SEO, the rel=canonical hyperlink element has become VERY IMPORTANT over the many years and NEVER MORE SO. To place the particular focus on the website website visitor, it has been suggested that will acronym SEO should are a symbol of research experience optimization. It's important to remember in order to share content from your site or blog socially to provide it an SEO boost as well. Some Webmasters will pay out thousands of dollars to several so-called professional SEO expert in order to get their Websites on best in the rankings. It is constantly preferable to ask questions upon their SEO procedures and find out whether they have knowledge associated with keyword density or if they will have information about the most recent keyword research strategies and equipment. This combined expertise makes all of us uniquely qualified to present a good ethics-based, search engine-friendly SEO guide to teach you guidelines that will reflect the latest developments looking. They include important subjects like search motor success factors and how SEARCH ENGINE OPTIMIZATION relates to social media marketing and advertising. In order in order to make web pages appear in high positions in the search outcomes, SEO tries to shape the website according to Google's formula. The major problem of SEO is the reality that there are billions associated with pages in the internet lookup engine indexes and your placement in the SERPS is reliant on a constantly changing protocol which is not published. A reputable SEARCH ENGINE OPTIMIZATION company carries on along with your Company Profile and then do all those profile building and then Nearby Business Listing Optimization. Our first five steps had been dedicated to on-page SEO strategies Link-building is the primary goal of off-page SEO, and is definitely also an enormous factor within how search engines rank your own web pages. So far since I know, this only functions for HTML or CSS webpages - I don't go significantly for Flash websites, and We am unsure how that cookware out regarding search engines plus SEO. In fact, a large part of SEO in 2018 is writing for humans PLUS search engines (also known because: SEO copywriting”). SEO is the significant part of any web marketing strategy. Canonical: This connect to handles content syndication, which basically allows other blogs to distribute your projects (similar to franchising) with no hurting your website's SEO ranking—simply with the addition of a rel=canonical can obtain your brand and content away on the web in several outlets, ensuring a greater get to and bigger audience without harming your own search results. We are usually offering affordable search engine optimisation SEO services to clients throughout the globe. If you want the strong social media strategy, a person simply can't ignore SEO. Another SEO-related plugin, W3 Total Cache is used to improve the performance of your Wp blog or a website simply by integrating features such as content material delivery networks to be capable to reduce the loading occasions for your pages. BrightLocal provides been helping local businesses, multi-location businesses and SEO professionals realize and boost their positions in the particular local search market since this year. Which where search engine optimization, or even SEO, is available in. Right here are the best conferences in order to learn more about SEO (and digital marketing) in 2018 plus 2019. Every little or multi-location company can develop their business and attract even more customers using Local SEO techniques In this article we clarify what local search optimization will be, and why using a nearby SEO company can help enhance your online visibility. It provides an introduction in order to the basics of search motors and SEO, and then grows into more advanced topics. Black hat SEO is the group of unethical practices in order to improve rankings of the site in the search engine outcomes page. SEO Wise Links provides automatic SEO advantages for your site in add-on to custom keyword lists, from it and much more. Detailed in this particular Bruce Clay SEO tutorial are reliable strategies that aim to enhance both internal and external aspects that influence search ranking. To demonstrate, if you we're trying to become found locally when users appear for SEO services in your own area, and you're based within Wales, one such search phrase you might look to optimize for may be "SEO wales". Search Engine Optimizers (SEO's) are people who optimize web sites to make them show upward higher on search engines plus gain more website visitors. Based on SEO software program company Moz's bi-yearly survey upon search engine ranking factors, the particular titles on your page are usually one of the nine nearly all important considerations a search motor makes. Having an SEO approach that effectively promotes your picture taking business, driving new traffic plus taking into consideration the requires of the site visitors although you concentrate on perfecting your own art is a really highly effective tool. SEO is Research Engine Optimization and it is definitely required for make a web site view-able. And you could see the section on exactly where to use keywords for even more information on integrating these key phrases into your SEO content technique. 22. Use social media in order to boost local SEO. SEO is the acronym for Seo. Even though certain techniques of SEO content material remain the same, like not really compromising on quality; there are usually definitely techniques which have developed from the past and a person should find out whether your own SEO articles writing services are usually very well aware of that will or not. SEO service suppliers are specialized in increasing the particular traffic to your site simply by increasing your position in the particular search engine ranking positions. Bring in international people to your internet sites with these SEO tips. The top challenges within organic SEO are link creating (easy-to-get links no more possess much value) and keyword analysis (the low-hanging fruit is lengthy gone). For illustration, the word ‘SEO tips' is furthermore included inside the less aggressive phrase ‘SEO tips 2019', which usually is searched for too. You will become introduced to the foundational components of how search engines such as google work, how the SEARCH ENGINE OPTIMIZATION landscape is promoting and exactly what you can expect in the particular future. The SISTRIX Toolbox consists associated with six modules 1) SEO, 2) Universal, 3) Links, 4) Advertisements, 5) Social and 6) Optimizer. Low-quality content can severely impact the achievements of SEO, within 2018. When your own SEO starts building strong coffee grounds, competitors can start maligning your own SEO backlinks. ” With content marketing spend anticipated to reach $300 billion by 2019, this statistic is worrisome. Now the electronic marketing companies know how in order to use AI for SEO, plus in coming years AI will certainly dominate in developing the SEARCH ENGINE OPTIMIZATION strategies of the digital marketing and advertising companies. Ray Cheselka, AdWords and SEARCH ENGINE OPTIMIZATION Manager at webFEAT Complete, the design and SEO agency, states that in 2019 search purpose will continue to become even more important. Expert writers of SEO articles will certainly take the time to study the particular industry or specialized niche market. 2 tools to help with nearby SEO are BrightLocal (for rankings) and MozLocal (for local research optimization). Concerning on-page SEO best practices, I usually link out to other quality related pages on other websites exactly where possible and where a human being would find it valuable. It includes a well known Routine Table of SEO Success Factors”, a 9-chapter guide to SEARCH ENGINE OPTIMIZATION basics, and links to a few from the site's most useful blog posts. An SEO on the web marketing strategy is a extensive plan to get more individuals to your website through lookup engines. A few search optimizers try to cheat Google by using aggressive techniques that go beyond the simple SEO techniques. Subscribe to the particular Single Grain blog now intended for the latest content on SEARCH ENGINE OPTIMIZATION, PPC, paid social, and the particular future of internet marketing. SEO can furthermore stand for search engine optimizer. Like the rest of the particular digital landscape, SEO marketing will be continuously evolving. Search Engine Book — Read information right after Moz's guide to solidify knowing regarding it of the basic elements of SEO. If a person do not have the period or have insufficient training upon web design or SEO, Appear for web design experts plus hire a professional SEO assistance agency to keep your site and your good reputation in any other case you business may depend upon it. I ended with the website number 1, 228, 570, 060. This particular generates SEO anchor text, which usually helps you in improving your own search engine rankings. SEARCH ENGINE OPTIMIZATION marketing is focused on the keyword choice that will attract a excellent deal of unique visitors in order to your website. Maybe you have question what will be the fresh changes and updates that all of us can experience in SEO one way links sphere in 2019? A Cisco research found that by 2019, eighty percent of all consumer Web traffic will be from Web video traffic. If you have spent time online recently, you have probably look at the term "SEO, inches or "Search Engine Optimization.

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