#I gathered them using some different tools (including Searchmetrics of course - but some others as well) plus some input from my friends Ja

[marcuspentzek-chinaguy]

[felixluis]

Learn How To Make More Money With SEO 2019

Colorado SEO Pros CEO Frank Rodgers talks search engine marketing (SEO) strategy, artificial intelligence (AI), and why link building will be dangerous for companies. Search engines regard metadata plus meta keywords as less essential than they used to, thanks a lot to many years of dark hat misuse, however the name of your page and the relevancy towards the content may always be a highly essential factor in SEO. SEO is important because this helps you get found simply by improving your ranking on the internet lookup results. Inorganic SEO will be good for populating links intended for your website, even on various other websites which signed up regarding online ads to be proven on their web pages. Of course, finding the period for you to write your own SEO articles every single day can become difficult in light of the particular fact that you still have got a company to run. Social media provides its perks aside from SEARCH ENGINE OPTIMIZATION value. So when you think about it, SEARCH ENGINE OPTIMIZATION is really just a procedure of proving to look engines that will you are the best web site, probably the most authoritative, the most reliable, the most unique and fascinating site that they can provide to their customer - the particular searcher. SEO professionals employ the variety of different ways associated with make websites appear higher inside your list of results and create it much more likely that will you'll click on them in order to find what you're looking with regard to. SEO more usually talk regarding domain trust and domain specialist in line with the quantity, type and quality of inbound links to a site. SEO entails attaining a higher ranking within search engines via changes in order to your site content and program code to make it more appropriate and therefore more search motor compatible. Getting SEO right can easily influence your business hugely while you start to build natural and organic traffic to your site which often will naturally grow without the particular need for any underhanded SEARCH ENGINE OPTIMISATION tactics or even spending a lot of money on perfectly successful but pricey solutions such while Pay Per Click or lavish ads. Searchmetrics is very pleased to have this partnership along with Elephate, a leading content plus SEO agency with years associated with invaluable experience. However, the particular webmasters can grasp search motor optimization SEO through websites. SEARCH ENGINE OPTIMIZATION offers incredible opportunity and gain access to (it's an inherently free marketing and advertising channel) to inbound traffic, yet it can be hard in order to know where to start plus what advice to follow. Video can end up being an important contributor to your own overall SEO and digital marketing and advertising strategy, but it's important in order to be superior on how movie is going to help a person achieve your marketing and SEARCH ENGINE OPTIMIZATION goals. If you have got ever been into black-hat SEARCH ENGINE OPTIMIZATION, spam, and un-natural links, Search engines will never forgive you plus you may be penalized by google at any time. As mentioned earlier, SEO firms are usually the most experienced in working with various verticals of online marketing, mainly credited to the nature of their particular work. Monitoring: Often overlooked, but one associated with the most important areas associated with successful SEO, this section taking walks through how you can monitor your success and tie your own efforts back to real visitors and business, which gives a person the chance to future modify and optimize your programs. Search Motor Optimization (SEO) is the technique to campaign your products on the internet towards the right clientele with regard to increasing ROI. There are many tools upon the web to assist along with basic keyword research (including the particular Google Keyword Planner tool and there are even more useful third party SEO tools to help you perform this). The biggest change that will we'll see in 2019 (and that's already happening) is the particular fact that keywords are getting less important. Once you've discovered your keywords, use another SEMrush tool, the SEO Content Design template, which is part of their own Content Marketing Toolkit, to function out the best way in order to optimize your content. If a company is providing you all these services below one roof, climbing up the particular SEO ranking will not become an uphill task for your own business any more. Local SEO companies allows a person to position your business upon search engines like google plus other digital marketing platforms therefore you're seen by potential clients — on their terms. YouTube adds the particular nofollow” tag to their hyperlinks, so they don't really assist with SEO. SEARCH ENGINE OPTIMIZATION isn't just about building research engine-friendly websites. The sooner you understand precisely why Google is sending you much less traffic than it did a year ago, the sooner you can clear it up and focus upon proactive SEO that starts to effect your rankings in a beneficial way. The trending SEARCH ENGINE OPTIMIZATION technique or strategy now plus in 2019 will be Lookup Enterprise Optimization It has already been coined by myself since 2015.

Businesses with multiple websites and SEO-agencies can set up report themes. Its search engine marketing group provides expertise in Pay-per-click marketing services, organic SEO and cultural media optimisation. The particular ads that you often notice on various web pages demonstrated and those that also show up on the rightmost side associated with search engine results are inorganic SEO examples. While I nevertheless see this trend in have fun with with many enterprises still within the midst of their electronic transformation, the convergence in the particular MarTech space is creating several synergies and opportunities and this particular should be seen as the welcome development for brands plus agencies who are looking with regard to an edge in regards in order to their SEO driven content advertising SEO 2019 Has The Answer To Everything or outreach strategies. Along with the only complete certainty that SEO's, Website owners may have numerous adjustments to make to web sites under their care in the particular mobile and voice search panorama. The basics of GOOD SEO hasn't changed for years - although effectiveness of particular elements provides certainly narrowed or changed within type of usefulness - a person should still be focusing upon building a simple site making use of VERY simple SEO best practices - don't perspiration the small stuff, while all-the-time paying attention to the essential stuff - add plenty of unique PAGE TITLES and lots associated with new ORIGINAL CONTENT. Keyword research will be THE first step of any kind of SEO campaign. Keyword studies about obtaining those terms so that a person can use them properly within content optimization and SEO within general. Just as content by yourself isn't enough to guarantee SEARCH ENGINE OPTIMIZATION success, SEO alone isn't good enough to ensure that people may find and engage with your own articles. While intense SEO may involve complex site restructuring along with a firm (or consultant) that will specializes in this area, presently there are a few simple methods you can take yourself in order to improve your search engine ranking. Because we prepare to enter 2019, keyword creation for SEO experts will become less important. Obtain the training you need in order to stay ahead with expert-led programs on Seo (SEO). Learn how to create articles, learn how to compose some simple HTML, and the particular learn the very basic concepts of SEO, and you may make money online using SEARCH ENGINE OPTIMIZATION and article marketing to obtain your web site (you only require one from each website) shown on Page #1 of Search engines (forget Yahoo as well because the rest) and you may get loads of visitors that will web page. If your website is definitely made up of lower-quality entrance type pages using old SEO-techniques (which more and more branded as spam in 2018) after that Google will not index just about all of the pages as properly as your website ‘quality score' is probably likely to end up being negatively impacted. This particular is beyond website content, but great user experience has become a lot more and more important in solid SEO rankings. A lot of of these so-called 'tweaks' include advertising and link-gathering, and I actually use SEO and article advertising for that. Within 2018, your SEO success will not depend on how well a person optimize your website for Search engines. But if you're brief on money, use these diy SEO ideas to improve your natural rankings. If you choose SEARCH ENGINE OPTIMIZATION, you're helping Google's spiders in order to crawl and understand your content. The job of a good SEO is to manage the particular optimization of websites to assure they gain site traffic from lookup engines such as Google and Bing. One great bit of content that will ranks well within the research results is its beginner's explained SEO. SEOs and even online marketing specialists in standard who are dealing with worldwide websites or for online businesses thinking about going international may certainly benefit from attending ISS. We might like to serve you in order to save money and your power by offering affordable SEO providers to increase link popularity. Work the key word into the SEO page name, content header, image, image oll text, etc. SEO equipment provide position monitoring, deep key phrase research, and crawling through easy to customize reports and analytics. Certainly, white hat SEO always incorporated creating high quality, unique content material as a prerequisite for getting long-term quality results, this reality hasn't changed. Beyond compensated and organic, there are additional types of SEO and expertise and niches within search motor marketing.

Our six experts discuss their favorite SEO tips in addition to tactics for building big targeted traffic in 2018. Yes, all of us know it's still June plus we know it's only 2018 but if you haven't began planning and researching key tendencies which will affect you SEARCH ENGINE OPTIMIZATION in 2019 you could currently be falling behind. We furthermore take a look at exactly how new technologies like AI plus Voice search will begin in order to impact more on SEO because we move nearer to 2019 and beyond. Whenever every nation across the globe is busy in making their own due contribution within the growth sector in their own method by taking the route associated with SEO service and online marketing and advertising, Singapore cannot stop stand nevertheless in one point. By 2019, content material marketing is set to turn out to be an industry worth $300 billion dollars. Off page SEO relates to the strategies performed over and above your website that can end up being used to improve your research engine rankings. Due in order to the success of inbound marketing and advertising and SEO, more marketers are usually dedicated to improving their rating over other tactics. The best way to focus on these customers is by offering high-quality SEO content that offers genuine and useful information toward the readers. Another method provides a different page based upon whether the page is becoming requested with a human guest or a search engine, the strategy known as cloaking One more category sometimes used is gray hat SEO This is within between black hat and whitened hat approaches, where the strategies employed avoid the site getting penalized, but do not take action in producing the best articles for users.

By merging a new way to work along with SEO and prioritized lists associated with recommendations—not to mention competitor evaluation and keyword monitoring—Siteimprove SEO will be your all-in-one tool to develop traffic, prove ROI, and effortlessly create content. All the SEO tendencies listed here may have started in late 2017 or earlier 2018, but their true advantage could be reaped in 2019. Google's Steve Mueller said on Twitter, along with the disclaimer of him placing his user hat on (ofcourse not Google hat), that relabeling outdated content as new, with simply no additional changes is a poor SEO hack. All of us associated with creatives, designers & developers function alongside our SEO & content material teams to ideate, research, style & create remarkable infographics and interactive content for brands that will get shared across the internet. Contemporary SEO strategy will be the process associated with organizing a website's content simply by topic, which helps search engines like yahoo realize a user's intent when looking. Page loading time is dependent upon Page Load speed, Web page loading time is one associated with the important factors in Mobile phone SEO 2017. Public Media as a platform are not able to be ignored in any SEARCH ENGINE OPTIMIZATION plan. Seo stands regarding search engine optimization, when a person are searching for an SEARCH ENGINE OPTIMIZATION or Search Engine Optimization Firm then you needs to appear for various factors which may have a favorable and undesirable affect on your business. This particular SEO model is called the "topic cluster, " and contemporary search engine algorithms rely upon them to connect users along with the information they're looking regarding. Your own SEO strategy likely involves content material designed to be shared upon social media. Take this article with regard to example, if you search intended for reverse engineer Google, ” seo secrets, ” reverse engineering seo, ” this post is on the particular first page for every associated with those search terms. Social media marketing and SEO need to be working together, sharing content material or utilizing engagement metrics since data for future article marketing and advertising. Simply put, SEARCH ENGINE OPTIMIZATION is marketing through an knowing of how search algorithms function combined with a knowledge associated with what human users might research for. The results furthermore underscore the value of creating new content with your SEO online marketing strategy. Once you create new content structured on your priority keywords, a person have several advantages by having an SEARCH ENGINE OPTIMIZATION marketing strategy. Both SEO and content material marketing converge in numerous places; they will do not work in solitude. Free to enroll in SearchLeeds covers everything from technological SEO and analytics, to PUBLIC RELATIONS, content marketing, paid media in addition to more. Following technical mobile SEO greatest practices (e. g., image marketing, redirects, JavaScript and CSS) is definitely a necessary barrier to admittance in today's digital world. A reputable SEARCH ENGINE OPTIMIZATION company carries on together with your Company Profile and then do all those profile building and then Nearby Business Listing Optimization. Our first five steps had been dedicated to on-page SEO techniques Link-building is the primary goal of off-page SEO, and is definitely also an enormous factor within how search engines rank your own web pages. So far because I know, this only functions for HTML or CSS web pages - I don't go very much for Flash websites, and We am unsure how that cookware out regarding search engines plus SEO. In fact, a huge part of SEO in 2018 is writing for humans PLUS search engines (also known since: SEO copywriting”). SEO is the significant part of any web marketing strategy. Canonical: This connect to handles content syndication, which basically allows other blogs to post Blog9T your job (similar to franchising) with out hurting your website's SEO ranking—simply by having a rel=canonical can obtain your brand and content away on the web in several outlets, ensuring a greater get to and bigger audience without harming your own search results. We are usually offering affordable search engine marketing SEO services to clients throughout the globe. If you want the strong social media strategy, a person simply can't ignore SEO. Another SEO-related plugin, W3 Total Cache is used to improve the performance of your Wp blog or a website simply by integrating features such as content material delivery networks to be capable to reduce the loading periods for your pages. A several of the popular keyword study tools are Wordtracker, SEOMOZ Key word Difficulty Tool, SEOBook Keyword Device and Google Keyword Tool. Luckily, SEO allows webmasters to offer clues that the engines may use to understand content. Since less as 20% dentists within a city hire SEO expert s who really wants that shift within their Google ranking. The particular analytical part of the SEARCH ENGINE OPTIMIZATION is about tracking organic key word positions, website traffic and the engagement in Google Analytics, Internet marketer Tools and many other specific tools. Mobile SEARCH ENGINE OPTIMIZATION is nothing than a standard SEO, creating content and marking to be able to remain out online. SEO rankings are placing excess fat than ever upon what users have to state. The Search System will help you to evaluate your keyword rankings, CTRs, feasible Google penalties and many some other useful data for technical SEARCH ENGINE OPTIMIZATION. Blog posts, guides, whitepapers, situation studies, videos, and social articles all need to include the particular right keywords for social plus SEO. For even more detailed information on the make use of of keywords on your internet site visit SEOcious to will discover many other important factors included in having your web web page in the top 10 entries on the search engines. SEARCH ENGINE OPTIMIZATION, search engine optimization is most about search engines, search motor result page (SERP), search rank, online visibility, and quality visitors. If your internet site has about 5-10 niche key phrases that are extremely targeted yet not very competitive, your SEARCH ENGINE OPTIMIZATION pricing is going to end up being quite less.

The much better you get at SEO, the particular more traffic - and even more leads - you're likely in order to attract over time. To find out there more read our 2019 developments in SEO marketing report. Are voice searches plus it's expected that by 2019, 67 million voice-assisted devices is definitely going to be in make use of in the U. S. These types of kinds of changes and provide on your website shouldn't become a problem logistically — the particular overall practice among the greatest web companies nowadays is making sure that websites are flexible sufficient, especially for SEO purposes. Whether you are usually a marketer, webmaster or company owner, it is very significant invest in voice SEO marketing to reap benefits in 2019. We said earlier that sociable media isn't a direct SEARCH ENGINE OPTIMIZATION ranking factor, so you're most likely wondering why we're even talking about it. The particular effects of Black hat SEARCH ENGINE OPTIMIZATION are temporary, it shouldn't take the particular search engine long before this spots these illegal strategies plus then penalizes you; the lookup engine may spam your hyperlinks and if you continue making use of these malpractices the search motor will altogether block your web site and links. Algorithmic chasers, technical SEOs, plus Google Doodle followers should develop their technical skills to concentrate on emerging voice search systems and AI applications. Single Grain is a electronic marketing agency in order in order to companies like Uber, Amazon plus Salesforce grow their revenues on-line using SEO and paid marketing. Over the particular last 20 years SocialSEO offers grown to be the biggest full digital marketing firm within the state of Colorado, offering Social Media, Pay Per Click on and SEO in Denver, Co Springs, Boulder and across the particular State. Lastly, Amazon will dominate ecommerce queries in 2018 via Alexa voice, touch, along with other innovative interfaces, leaving many e-commerce SEOs in order to focus in on the content-side of their marketing. If you could use thirty times more chances for internet traffic, three times better benefits than social, and returns about investment that will only raise over time, SEO must always be a priority. Since artificial intelligence search motor optimization is in its preliminary stage, the impact of synthetic intelligence in marketing is heading to be felt in 2019 and 2020. So regional businesses have to put unique effort into maximizing their SEARCH ENGINE OPTIMIZATION efforts for local visibility, which usually means doing things like customizing their Google Places pages. All these types of steps are used by the particular company to provide the greatest search engine optimization services in order to its clients in Thailand, below the Thailand SEO concept. Key phrases, whilst not being as important in order to SEO ranking as they after were, still play a significant part. •Social Mass media Optimization - SEO services make use of various means of social mass media optimization for clients. Lots of people are usually now asking, How will AI and Voice Search impact SEO”? For blog websites the greatest SEO practice would be in order to set the title of your own post in a heading1 label. Search engines is the gatekeeper to substantial amounts of traffic and qualified prospects - search engine optimization (SEO) opens the doors. Simply because long as they are gained naturally, inbound links are most likely the most dependable authority contractors in the world of SEARCH ENGINE OPTIMIZATION. All of us call this new methodology AdaptiveSEO so that as its title suggests, it is made in order to adapt to the evolving plus sometimes unexpected changes in research algorithms. A lot of get confused in this region of SEO article writing recommendations for either they in place too little or maybe the particular wrong kind of keywords, or even they mention the keyword method too much which is occasionally called keyword over stuffing. Social SEARCH ENGINE OPTIMIZATION isn't a separate branch associated with SEO and it won't quickly be replacing traditional SEO, yet social signals are becoming progressively incorporated into search engine methods. Perhaps the particular most important aspect of research engine optimization is how a person can actually leverage SEO in order to assist drive more relevant visitors, leads, and sales for your own business. Just browse through the various types of our SEO blog page to find those important on-page ranking factors. According to him, key phrases have already lost their significance and in 2019 this pattern would only get stronger. Seo (SEO) is usually the most efficient way in order to drive traffic to your web site.

If your business does not have SEARCH ENGINE OPTIMIZATION Internet marketing strategies, she or even he will need help through SEO experts. One of the particular most commonly asked questions, White colored hat SEO in layman's vocabulary is applying the right methods along with a legal method to boost your ranking plus increase your popularity. To help our own client's future-proof their businesses plus maximize online Return on Purchase (ROI), we have caused our own global partners to develop a good SEO methodology that aligns along with Google's recommended best practices. Off-page SEO will assist make your website most well-known and visible on the internet, so you can get even more traffic and users for your own website and product. You might be the proprietor of a growing and flourishing business, the webmaster of the dozen sites, the SEO expert within a Web agency or the DIY SEO ninja passionate regarding the mechanics of Search: this particular guide is meant for a person. On their firm blog, Demand Wave also offers a great article about 2016's tops trends in B2B electronic marketing and SEO. A few explore some roles that cultural media plays in SEO. You will craft the SEO strategy around the keyword phrases that will lead customers in order to your most profitable products. Google for example, states that will the no follow link become taken literally as well since the link will not end up being followed at all however within reports done for SEO reasons it shows some conflict in order to this.

[hotspreadpage]

Which tools should I buy to advance my SEO strategy?

The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but they vary in price, functionality, and effectiveness.

Once you have all the basics in place, which SEO tools should you invest in to take your strategy to the next level?

The SEO landscape is highly competitive, with every company battling for precious real estate at the top of page one. The points of differentiation between competitors fall into the following, intertwined categories: people and technology. Assuming you already have your SEO team or agency partner in place, you will need to enable them with the best technology on the market.

The Google-owned products (Keyword Planner, Search Console, Google Analytics) are essential to cover the basics, but an advanced SEO strategy usually requires some investment in third-party technology. That need has created a crowded market – one that can be difficult to navigate without guidance.

Moreover, there is overlap to contend with, as so many tools appear to do so many similar things.

In truth, every tool tends to excel in one or two areas. Many will promise to be an all-in-one solution, but the task is too gargantuan to be tackled convincingly. Instead, a combination of tools is required to cover all the bases.

Any large-scale SEO campaign will encompass the following areas:

Research

Technical SEO

Keyword tracking

Backlink analysis

Content marketing

At each juncture, we are met by a lengthy list of technology solutions that can reveal new insights, automate the drudgery, and tell us whether our strategy is working.

Marketers should prioritize these categories, as budgets are rarely limitless and many of the best SEO tools do require investment.

Previously, we have covered the best free SEO tools and the best tools for a mobile SEO strategy. In this article, we will review the best tools to invest in for each of the core areas of an advanced SEO strategy.

Research: Moz Pro

A Moz Pro licence provides access to an impressive suite of SEO tools. Customers can utilize a site crawl, a keyword tracker, and an on-page grader, among many others.

That gives Moz Pro mass appeal, but it is essential to take note of where it excels, and where it is surpassed by other solutions.

The Keyword Explorer tool is particularly valuable for research, going far beyond what Google’s Keyword Planner can offer. Moz’s keyword research tool provides a range of suggestions for keywords to target and groups these together by their degree of lexical similarity.

At a time when sophisticated SEO professionals have moved beyond keyword matching to a more nuanced targeting approach, this capability is indispensable.

Open Site Explorer (OSE) is a long-time member of the standard SEO toolbox and it retains its usefulness for competitor backlink analyses.

Proprietary Moz metrics like Domain Authority, Page Authority, and Spam Score add extra depth to OSE and, while it is not comprehensive enough to suffice as the only backlink checker in an SEO’s armoury, it forms a natural complement to the likes of Ahrefs and Majestic.

The Moz toolbar also made our list of the best Chrome extensions for SEO, providing access to all the Moz Pro features as you visit websites.

Cost: Ranges from $99/month for the basic package to $599/month for the premium offering.

Honorable mentions: Similarweb.

Technical SEO: Botify

Technical SEO is a complex field, characterized (perhaps even caricatured) by never-ending spreadsheets and impenetrable code.

The gap between technical SEO experts and business leaders has therefore always been significant. Tools like Screaming Frog, which are highly valuable but difficult to decipher for the novice, have not helped to bridge this gap.

And yet, the importance of technical SEO for performance means that its messages need to be communicated to non-technical audiences.

Botify manages to dive deep enough to the data to provide meaningful analysis, but also display this in a compelling manner that gets the message across.

Core to its effectiveness is the Botify Log Analyzer, which collects and analyzes data at the server level. This provides an accurate record of Googlebot’s visits to the site and highlights any crawling issues.

The significance of this data was highlighted just last week, with Google’s John Mueller suggesting log file analysis as the ideal resource for site owners that want to see if they have been switched over to the mobile-first index:

I think you would probably recognize it in the log files. If you look now, probably something like 80% of the crawling is with the Googlebot desktop and maybe 20% is with mobile with the smartphone Googlebot.

And probably that will shift over and that most of the crawling will be done with the smartphone Googlebot and less crawling with the desktop Googlebot.

So if you like really watch out for your log files probably you can notice that fairly obviously.

Another albatross around the neck of technical SEO has been that its improvements are hard to tie to performance. Aside from serious issues that are causing URLs to be left out of Google’s index altogether, for example, many technical recommendations can end up gathering dust while the more glamorous changes are put into effect.

Botify Keywords is a handy feature in this sense, as it pulls in Search Console rankings data that can be tied back to any technical changes made on the site. This brings an extra element of accountability to technical SEO, all of which is tracked in the user’s dashboard automatically.

Cost: Varies, depending on site.

Honorable mention: Deepcrawl.

Keyword tracking: BrightEdge

Modern-day keyword tracking is something of a thankless task. With the twin advances of personalization and localization, there is really no such thing as a ‘true’ ranking position for each keyword. Google’s rankings differ based on so many factors that they can no longer be considered a static resource, but we can’t simply ignore rankings.

As a result, SEOs will typically use a combination of tools, including Google’s Search Console, to get a handle on how well their site is performing.

BrightEdge is the choice of many large corporations for SEO performance tracking, due to its user-friendly interface, customizable reports, and analytics integrations. It also provides the ability to track rankings down to a specific metropolitan area, which proves invaluable for brands with a presence across a range of territories.

Though the platform has evolved to encompass these new products, at its core BrightEdge is still a reliable rank tracker that provides at-a-glance performance insights for stakeholders from the SEO specialist to the CMO.

Cost: Dependent on number of keywords, domains, and territories required.

Honorable mentions: STAT Search Analytics, SearchMetrics, SEMrush.

Backlink analysis: Ahrefs

When assessing a backlink analysis tool, there are some essential fields to consider.

Firstly, the size of the technology’s index of URLs should be assessed to discern how accurate its findings will be.

None will exactly match the scope of Google’s index, which of course is significantly larger than any SEO tool could muster. However, it is important to bear in mind that each tool crawls and creates its own index, so the results you see in your dashboard on each may be different.

Next, check to see how frequently the index is updated. Given the importance of links for SEO rankings, most practitioners will want to see the quantity and quality of backlinks directed to their site on at least a weekly basis.

Ahrefs’ index contains 3 trillion URLs and is updated daily, which gives it the edge over its competitors.

It provides a comprehensive overview of historical backlink performance and helps SEOs to pinpoint any issues that may be hampering performance. Ahrefs is also a great resource for competitor analysis and can be used to find new websites to target through outreach activities.

All in all, Ahrefs provides the best package for advanced backlink analysis.

Cost: From $99/month to $999/month.

Honorable mention: Majestic SEO.

Content marketing: Buzzsumo

Backlinks are a vital factor in how Google crawls the web and ranks websites, but social shares and mentions are the next stage of evolution for a content marketing strategy.

Essentially, a site with content that attracts a lot of relevant, authoritative links and large quantities of social media interactions may be looked upon favorably when it comes to ranking websites for a specific query.

That is easier said than done, of course.

Buzzsumo has become an important tool for SEOs precisely because it aids us in this difficult task. Marketers can enter a domain name or just a keyword to see which pieces of content are performing best in terms of backlinks and social media shares.

The intuitive interface allows for a lot of customization, so it is possible to hone in on particular social networks, dates, or topics.

This makes it a helpful resource for influencer research too, as it also identifies the individuals that have helped certain content assets to ‘go viral’.

Buzzsumo can’t write the content for you, but it does a great job of at least telling you what to write about. It also provides almost instantaneous feedback on how your content is performing, making it an infinitely valuable tool for an advanced SEO strategy.

Cost: $79/month to $499+/month.

Which tools should I buy to advance my SEO strategy? syndicated from http://ift.tt/2maPRjm

[kellykperez]

Which tools should I buy to advance my SEO strategy?

The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but they vary in price, functionality, and effectiveness.

Once you have all the basics in place, which SEO tools should you invest in to take your strategy to the next level?

The SEO landscape is highly competitive, with every company battling for precious real estate at the top of page one. The points of differentiation between competitors fall into the following, intertwined categories: people and technology. Assuming you already have your SEO team or agency partner in place, you will need to enable them with the best technology on the market.

The Google-owned products (Keyword Planner, Search Console, Google Analytics) are essential to cover the basics, but an advanced SEO strategy usually requires some investment in third-party technology. That need has created a crowded market – one that can be difficult to navigate without guidance.

Moreover, there is overlap to contend with, as so many tools appear to do so many similar things.

In truth, every tool tends to excel in one or two areas. Many will promise to be an all-in-one solution, but the task is too gargantuan to be tackled convincingly. Instead, a combination of tools is required to cover all the bases.

Any large-scale SEO campaign will encompass the following areas:

Research

Technical SEO

Keyword tracking

Backlink analysis

Content marketing

At each juncture, we are met by a lengthy list of technology solutions that can reveal new insights, automate the drudgery, and tell us whether our strategy is working.

Marketers should prioritize these categories, as budgets are rarely limitless and many of the best SEO tools do require investment.

Previously, we have covered the best free SEO tools and the best tools for a mobile SEO strategy. In this article, we will review the best tools to invest in for each of the core areas of an advanced SEO strategy.

Research: Moz Pro

A Moz Pro licence provides access to an impressive suite of SEO tools. Customers can utilize a site crawl, a keyword tracker, and an on-page grader, among many others.

That gives Moz Pro mass appeal, but it is essential to take note of where it excels, and where it is surpassed by other solutions.

The Keyword Explorer tool is particularly valuable for research, going far beyond what Google’s Keyword Planner can offer. Moz’s keyword research tool provides a range of suggestions for keywords to target and groups these together by their degree of lexical similarity.

At a time when sophisticated SEO professionals have moved beyond keyword matching to a more nuanced targeting approach, this capability is indispensable.

Open Site Explorer (OSE) is a long-time member of the standard SEO toolbox and it retains its usefulness for competitor backlink analyses.

Proprietary Moz metrics like Domain Authority, Page Authority, and Spam Score add extra depth to OSE and, while it is not comprehensive enough to suffice as the only backlink checker in an SEO’s armoury, it forms a natural complement to the likes of Ahrefs and Majestic.

The Moz toolbar also made our list of the best Chrome extensions for SEO, providing access to all the Moz Pro features as you visit websites.

Cost: Ranges from $99/month for the basic package to $599/month for the premium offering.

Honorable mentions: Similarweb.

Technical SEO: Botify

Technical SEO is a complex field, characterized (perhaps even caricatured) by never-ending spreadsheets and impenetrable code.

The gap between technical SEO experts and business leaders has therefore always been significant. Tools like Screaming Frog, which are highly valuable but difficult to decipher for the novice, have not helped to bridge this gap.

And yet, the importance of technical SEO for performance means that its messages need to be communicated to non-technical audiences.

Botify manages to dive deep enough to the data to provide meaningful analysis, but also display this in a compelling manner that gets the message across.

Core to its effectiveness is the Botify Log Analyzer, which collects and analyzes data at the server level. This provides an accurate record of Googlebot’s visits to the site and highlights any crawling issues.

The significance of this data was highlighted just last week, with Google’s John Mueller suggesting log file analysis as the ideal resource for site owners that want to see if they have been switched over to the mobile-first index:

I think you would probably recognize it in the log files. If you look now, probably something like 80% of the crawling is with the Googlebot desktop and maybe 20% is with mobile with the smartphone Googlebot.

And probably that will shift over and that most of the crawling will be done with the smartphone Googlebot and less crawling with the desktop Googlebot.

So if you like really watch out for your log files probably you can notice that fairly obviously.

Another albatross around the neck of technical SEO has been that its improvements are hard to tie to performance. Aside from serious issues that are causing URLs to be left out of Google’s index altogether, for example, many technical recommendations can end up gathering dust while the more glamorous changes are put into effect.

Botify Keywords is a handy feature in this sense, as it pulls in Search Console rankings data that can be tied back to any technical changes made on the site. This brings an extra element of accountability to technical SEO, all of which is tracked in the user’s dashboard automatically.

Cost: Varies, depending on site.

Honorable mention: Deepcrawl.

Keyword tracking: BrightEdge

Modern-day keyword tracking is something of a thankless task. With the twin advances of personalization and localization, there is really no such thing as a ‘true’ ranking position for each keyword. Google’s rankings differ based on so many factors that they can no longer be considered a static resource, but we can’t simply ignore rankings.

As a result, SEOs will typically use a combination of tools, including Google’s Search Console, to get a handle on how well their site is performing.

BrightEdge is the choice of many large corporations for SEO performance tracking, due to its user-friendly interface, customizable reports, and analytics integrations. It also provides the ability to track rankings down to a specific metropolitan area, which proves invaluable for brands with a presence across a range of territories.

Though the platform has evolved to encompass these new products, at its core BrightEdge is still a reliable rank tracker that provides at-a-glance performance insights for stakeholders from the SEO specialist to the CMO.

Cost: Dependent on number of keywords, domains, and territories required.

Honorable mentions: STAT Search Analytics, SearchMetrics, SEMrush.

Backlink analysis: Ahrefs

When assessing a backlink analysis tool, there are some essential fields to consider.

Firstly, the size of the technology’s index of URLs should be assessed to discern how accurate its findings will be.

None will exactly match the scope of Google’s index, which of course is significantly larger than any SEO tool could muster. However, it is important to bear in mind that each tool crawls and creates its own index, so the results you see in your dashboard on each may be different.

Next, check to see how frequently the index is updated. Given the importance of links for SEO rankings, most practitioners will want to see the quantity and quality of backlinks directed to their site on at least a weekly basis.

Ahrefs’ index contains 3 trillion URLs and is updated daily, which gives it the edge over its competitors.

It provides a comprehensive overview of historical backlink performance and helps SEOs to pinpoint any issues that may be hampering performance. Ahrefs is also a great resource for competitor analysis and can be used to find new websites to target through outreach activities.

All in all, Ahrefs provides the best package for advanced backlink analysis.

Cost: From $99/month to $999/month.

Honorable mention: Majestic SEO.

Content marketing: Buzzsumo

Backlinks are a vital factor in how Google crawls the web and ranks websites, but social shares and mentions are the next stage of evolution for a content marketing strategy.

Essentially, a site with content that attracts a lot of relevant, authoritative links and large quantities of social media interactions may be looked upon favorably when it comes to ranking websites for a specific query.

That is easier said than done, of course.

Buzzsumo has become an important tool for SEOs precisely because it aids us in this difficult task. Marketers can enter a domain name or just a keyword to see which pieces of content are performing best in terms of backlinks and social media shares.

The intuitive interface allows for a lot of customization, so it is possible to hone in on particular social networks, dates, or topics.

This makes it a helpful resource for influencer research too, as it also identifies the individuals that have helped certain content assets to ‘go viral’.

Buzzsumo can’t write the content for you, but it does a great job of at least telling you what to write about. It also provides almost instantaneous feedback on how your content is performing, making it an infinitely valuable tool for an advanced SEO strategy.

Cost: $79/month to $499+/month.

source https://searchenginewatch.com/2017/12/19/which-tools-should-i-buy-to-advance-my-seo-strategy/ from Rising Phoenix SEO http://risingphoenixseo.blogspot.com/2017/12/which-tools-should-i-buy-to-advance-my.html

[alanajacksontx]

Which tools should I buy to advance my SEO strategy?

The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but they vary in price, functionality, and effectiveness.

Once you have all the basics in place, which SEO tools should you invest in to take your strategy to the next level?

The SEO landscape is highly competitive, with every company battling for precious real estate at the top of page one. The points of differentiation between competitors fall into the following, intertwined categories: people and technology. Assuming you already have your SEO team or agency partner in place, you will need to enable them with the best technology on the market.

The Google-owned products (Keyword Planner, Search Console, Google Analytics) are essential to cover the basics, but an advanced SEO strategy usually requires some investment in third-party technology. That need has created a crowded market – one that can be difficult to navigate without guidance.

Moreover, there is overlap to contend with, as so many tools appear to do so many similar things.

In truth, every tool tends to excel in one or two areas. Many will promise to be an all-in-one solution, but the task is too gargantuan to be tackled convincingly. Instead, a combination of tools is required to cover all the bases.

Any large-scale SEO campaign will encompass the following areas:

Research

Technical SEO

Keyword tracking

Backlink analysis

Content marketing

At each juncture, we are met by a lengthy list of technology solutions that can reveal new insights, automate the drudgery, and tell us whether our strategy is working.

Marketers should prioritize these categories, as budgets are rarely limitless and many of the best SEO tools do require investment.

Previously, we have covered the best free SEO tools and the best tools for a mobile SEO strategy. In this article, we will review the best tools to invest in for each of the core areas of an advanced SEO strategy.

Research: Moz Pro

A Moz Pro licence provides access to an impressive suite of SEO tools. Customers can utilize a site crawl, a keyword tracker, and an on-page grader, among many others.

That gives Moz Pro mass appeal, but it is essential to take note of where it excels, and where it is surpassed by other solutions.

The Keyword Explorer tool is particularly valuable for research, going far beyond what Google’s Keyword Planner can offer. Moz’s keyword research tool provides a range of suggestions for keywords to target and groups these together by their degree of lexical similarity.

At a time when sophisticated SEO professionals have moved beyond keyword matching to a more nuanced targeting approach, this capability is indispensable.

Open Site Explorer (OSE) is a long-time member of the standard SEO toolbox and it retains its usefulness for competitor backlink analyses.

Proprietary Moz metrics like Domain Authority, Page Authority, and Spam Score add extra depth to OSE and, while it is not comprehensive enough to suffice as the only backlink checker in an SEO’s armoury, it forms a natural complement to the likes of Ahrefs and Majestic.

The Moz toolbar also made our list of the best Chrome extensions for SEO, providing access to all the Moz Pro features as you visit websites.

Cost: Ranges from $99/month for the basic package to $599/month for the premium offering.

Honorable mentions: Similarweb.

Technical SEO: Botify

Technical SEO is a complex field, characterized (perhaps even caricatured) by never-ending spreadsheets and impenetrable code.

The gap between technical SEO experts and business leaders has therefore always been significant. Tools like Screaming Frog, which are highly valuable but difficult to decipher for the novice, have not helped to bridge this gap.

And yet, the importance of technical SEO for performance means that its messages need to be communicated to non-technical audiences.

Botify manages to dive deep enough to the data to provide meaningful analysis, but also display this in a compelling manner that gets the message across.

Core to its effectiveness is the Botify Log Analyzer, which collects and analyzes data at the server level. This provides an accurate record of Googlebot’s visits to the site and highlights any crawling issues.

The significance of this data was highlighted just last week, with Google’s John Mueller suggesting log file analysis as the ideal resource for site owners that want to see if they have been switched over to the mobile-first index:

I think you would probably recognize it in the log files. If you look now, probably something like 80% of the crawling is with the Googlebot desktop and maybe 20% is with mobile with the smartphone Googlebot.

And probably that will shift over and that most of the crawling will be done with the smartphone Googlebot and less crawling with the desktop Googlebot.

So if you like really watch out for your log files probably you can notice that fairly obviously.

Another albatross around the neck of technical SEO has been that its improvements are hard to tie to performance. Aside from serious issues that are causing URLs to be left out of Google’s index altogether, for example, many technical recommendations can end up gathering dust while the more glamorous changes are put into effect.

Botify Keywords is a handy feature in this sense, as it pulls in Search Console rankings data that can be tied back to any technical changes made on the site. This brings an extra element of accountability to technical SEO, all of which is tracked in the user’s dashboard automatically.

Cost: Varies, depending on site.

Honorable mention: Deepcrawl.

Keyword tracking: BrightEdge

Modern-day keyword tracking is something of a thankless task. With the twin advances of personalization and localization, there is really no such thing as a ‘true’ ranking position for each keyword. Google’s rankings differ based on so many factors that they can no longer be considered a static resource, but we can’t simply ignore rankings.

As a result, SEOs will typically use a combination of tools, including Google’s Search Console, to get a handle on how well their site is performing.

BrightEdge is the choice of many large corporations for SEO performance tracking, due to its user-friendly interface, customizable reports, and analytics integrations. It also provides the ability to track rankings down to a specific metropolitan area, which proves invaluable for brands with a presence across a range of territories.

Though the platform has evolved to encompass these new products, at its core BrightEdge is still a reliable rank tracker that provides at-a-glance performance insights for stakeholders from the SEO specialist to the CMO.

Cost: Dependent on number of keywords, domains, and territories required.

Honorable mentions: STAT Search Analytics, SearchMetrics, SEMrush.

Backlink analysis: Ahrefs

When assessing a backlink analysis tool, there are some essential fields to consider.

Firstly, the size of the technology’s index of URLs should be assessed to discern how accurate its findings will be.

None will exactly match the scope of Google’s index, which of course is significantly larger than any SEO tool could muster. However, it is important to bear in mind that each tool crawls and creates its own index, so the results you see in your dashboard on each may be different.

Next, check to see how frequently the index is updated. Given the importance of links for SEO rankings, most practitioners will want to see the quantity and quality of backlinks directed to their site on at least a weekly basis.

Ahrefs’ index contains 3 trillion URLs and is updated daily, which gives it the edge over its competitors.

It provides a comprehensive overview of historical backlink performance and helps SEOs to pinpoint any issues that may be hampering performance. Ahrefs is also a great resource for competitor analysis and can be used to find new websites to target through outreach activities.

All in all, Ahrefs provides the best package for advanced backlink analysis.

Cost: From $99/month to $999/month.

Honorable mention: Majestic SEO.

Content marketing: Buzzsumo

Backlinks are a vital factor in how Google crawls the web and ranks websites, but social shares and mentions are the next stage of evolution for a content marketing strategy.

Essentially, a site with content that attracts a lot of relevant, authoritative links and large quantities of social media interactions may be looked upon favorably when it comes to ranking websites for a specific query.

That is easier said than done, of course.

Buzzsumo has become an important tool for SEOs precisely because it aids us in this difficult task. Marketers can enter a domain name or just a keyword to see which pieces of content are performing best in terms of backlinks and social media shares.

The intuitive interface allows for a lot of customization, so it is possible to hone in on particular social networks, dates, or topics.

This makes it a helpful resource for influencer research too, as it also identifies the individuals that have helped certain content assets to ‘go viral’.

Buzzsumo can’t write the content for you, but it does a great job of at least telling you what to write about. It also provides almost instantaneous feedback on how your content is performing, making it an infinitely valuable tool for an advanced SEO strategy.

Cost: $79/month to $499+/month.

from IM Tips And Tricks https://searchenginewatch.com/2017/12/19/which-tools-should-i-buy-to-advance-my-seo-strategy/ from Rising Phoenix SEO https://risingphxseo.tumblr.com/post/168715973460

[sheilalmartinia]

Which tools should I buy to advance my SEO strategy?

The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but they vary in price, functionality, and effectiveness.

Once you have all the basics in place, which SEO tools should you invest in to take your strategy to the next level?

The SEO landscape is highly competitive, with every company battling for precious real estate at the top of page one. The points of differentiation between competitors fall into the following, intertwined categories: people and technology. Assuming you already have your SEO team or agency partner in place, you will need to enable them with the best technology on the market.

The Google-owned products (Keyword Planner, Search Console, Google Analytics) are essential to cover the basics, but an advanced SEO strategy usually requires some investment in third-party technology. That need has created a crowded market – one that can be difficult to navigate without guidance.

Moreover, there is overlap to contend with, as so many tools appear to do so many similar things.

In truth, every tool tends to excel in one or two areas. Many will promise to be an all-in-one solution, but the task is too gargantuan to be tackled convincingly. Instead, a combination of tools is required to cover all the bases.

Any large-scale SEO campaign will encompass the following areas:

Research

Technical SEO

Keyword tracking

Backlink analysis

Content marketing

At each juncture, we are met by a lengthy list of technology solutions that can reveal new insights, automate the drudgery, and tell us whether our strategy is working.

Marketers should prioritize these categories, as budgets are rarely limitless and many of the best SEO tools do require investment.

Previously, we have covered the best free SEO tools and the best tools for a mobile SEO strategy. In this article, we will review the best tools to invest in for each of the core areas of an advanced SEO strategy.

Research: Moz Pro

A Moz Pro licence provides access to an impressive suite of SEO tools. Customers can utilize a site crawl, a keyword tracker, and an on-page grader, among many others.

That gives Moz Pro mass appeal, but it is essential to take note of where it excels, and where it is surpassed by other solutions.

The Keyword Explorer tool is particularly valuable for research, going far beyond what Google’s Keyword Planner can offer. Moz’s keyword research tool provides a range of suggestions for keywords to target and groups these together by their degree of lexical similarity.

At a time when sophisticated SEO professionals have moved beyond keyword matching to a more nuanced targeting approach, this capability is indispensable.

Open Site Explorer (OSE) is a long-time member of the standard SEO toolbox and it retains its usefulness for competitor backlink analyses.

Proprietary Moz metrics like Domain Authority, Page Authority, and Spam Score add extra depth to OSE and, while it is not comprehensive enough to suffice as the only backlink checker in an SEO’s armoury, it forms a natural complement to the likes of Ahrefs and Majestic.

The Moz toolbar also made our list of the best Chrome extensions for SEO, providing access to all the Moz Pro features as you visit websites.

Cost: Ranges from $99/month for the basic package to $599/month for the premium offering.

Honorable mentions: Similarweb.

Technical SEO: Botify

Technical SEO is a complex field, characterized (perhaps even caricatured) by never-ending spreadsheets and impenetrable code.

The gap between technical SEO experts and business leaders has therefore always been significant. Tools like Screaming Frog, which are highly valuable but difficult to decipher for the novice, have not helped to bridge this gap.

And yet, the importance of technical SEO for performance means that its messages need to be communicated to non-technical audiences.

Botify manages to dive deep enough to the data to provide meaningful analysis, but also display this in a compelling manner that gets the message across.

Core to its effectiveness is the Botify Log Analyzer, which collects and analyzes data at the server level. This provides an accurate record of Googlebot’s visits to the site and highlights any crawling issues.

The significance of this data was highlighted just last week, with Google’s John Mueller suggesting log file analysis as the ideal resource for site owners that want to see if they have been switched over to the mobile-first index:

I think you would probably recognize it in the log files. If you look now, probably something like 80% of the crawling is with the Googlebot desktop and maybe 20% is with mobile with the smartphone Googlebot.

And probably that will shift over and that most of the crawling will be done with the smartphone Googlebot and less crawling with the desktop Googlebot.

So if you like really watch out for your log files probably you can notice that fairly obviously.

Another albatross around the neck of technical SEO has been that its improvements are hard to tie to performance. Aside from serious issues that are causing URLs to be left out of Google’s index altogether, for example, many technical recommendations can end up gathering dust while the more glamorous changes are put into effect.

Botify Keywords is a handy feature in this sense, as it pulls in Search Console rankings data that can be tied back to any technical changes made on the site. This brings an extra element of accountability to technical SEO, all of which is tracked in the user’s dashboard automatically.

Cost: Varies, depending on site.

Honorable mention: Deepcrawl.

Keyword tracking: BrightEdge

Modern-day keyword tracking is something of a thankless task. With the twin advances of personalization and localization, there is really no such thing as a ‘true’ ranking position for each keyword. Google’s rankings differ based on so many factors that they can no longer be considered a static resource, but we can’t simply ignore rankings.

As a result, SEOs will typically use a combination of tools, including Google’s Search Console, to get a handle on how well their site is performing.

BrightEdge is the choice of many large corporations for SEO performance tracking, due to its user-friendly interface, customizable reports, and analytics integrations. It also provides the ability to track rankings down to a specific metropolitan area, which proves invaluable for brands with a presence across a range of territories.

Though the platform has evolved to encompass these new products, at its core BrightEdge is still a reliable rank tracker that provides at-a-glance performance insights for stakeholders from the SEO specialist to the CMO.

Cost: Dependent on number of keywords, domains, and territories required.

Honorable mentions: STAT Search Analytics, SearchMetrics, SEMrush.

Backlink analysis: Ahrefs

When assessing a backlink analysis tool, there are some essential fields to consider.

Firstly, the size of the technology’s index of URLs should be assessed to discern how accurate its findings will be.

None will exactly match the scope of Google’s index, which of course is significantly larger than any SEO tool could muster. However, it is important to bear in mind that each tool crawls and creates its own index, so the results you see in your dashboard on each may be different.

Next, check to see how frequently the index is updated. Given the importance of links for SEO rankings, most practitioners will want to see the quantity and quality of backlinks directed to their site on at least a weekly basis.

Ahrefs’ index contains 3 trillion URLs and is updated daily, which gives it the edge over its competitors.

It provides a comprehensive overview of historical backlink performance and helps SEOs to pinpoint any issues that may be hampering performance. Ahrefs is also a great resource for competitor analysis and can be used to find new websites to target through outreach activities.

All in all, Ahrefs provides the best package for advanced backlink analysis.

Cost: From $99/month to $999/month.

Honorable mention: Majestic SEO.

Content marketing: Buzzsumo

Backlinks are a vital factor in how Google crawls the web and ranks websites, but social shares and mentions are the next stage of evolution for a content marketing strategy.

Essentially, a site with content that attracts a lot of relevant, authoritative links and large quantities of social media interactions may be looked upon favorably when it comes to ranking websites for a specific query.

That is easier said than done, of course.

Buzzsumo has become an important tool for SEOs precisely because it aids us in this difficult task. Marketers can enter a domain name or just a keyword to see which pieces of content are performing best in terms of backlinks and social media shares.

The intuitive interface allows for a lot of customization, so it is possible to hone in on particular social networks, dates, or topics.

This makes it a helpful resource for influencer research too, as it also identifies the individuals that have helped certain content assets to ‘go viral’.

Buzzsumo can’t write the content for you, but it does a great job of at least telling you what to write about. It also provides almost instantaneous feedback on how your content is performing, making it an infinitely valuable tool for an advanced SEO strategy.

Cost: $79/month to $499+/month.

from Search Engine Watch https://searchenginewatch.com/2017/12/19/which-tools-should-i-buy-to-advance-my-seo-strategy/

[marcuspentzek-chinaguy]

Online Marketing for Yoga Equipment in China - Baidu Search or Tmall & WeChat?

🇨🇳 #ecommerce #socialmedia #search #SEO 

Maybe some of you remember that I asked in summer for some B2C topics, that you thought one might be better off focusing on Ecommerce platforms and Social Media in China than on organic & paid Search (= SEO & SEA)?

Well, I have been a little busy - so I couldn't follow up in time.

But I finally did look at some numbers. Spoiler Moonie Zhu - you were right: There is so much more to gain on E-commerce platforms and Social Media in (for this) B2C topic.

But there is also a little twist to this story - in the end.

Let me summarize the numbers for you:

I looked at around 3,300 keywords from the Yoga industry.

I gathered them using some different tools (including Searchmetrics of course - but some others as well) plus some input from my friends Jademond Digital.

For you to better understand them, I auto-translated them using Google Translate (you'll see that in one column in the screenshots).

For those Chinese keywords I got the Baidu Search Volume from Baidu Keyword Planner, the monthly searches of China's biggest ecommerce platform Taobao / Tmall and the monthly Wechat Index numbers to cover the most important Chinese Social Media app. I could have surely added some more values like those of other ecommerce platforms and further Social Media channels - but I think for this quick view, that should be enough.

In the first three screenshots you can see the top keywords by Search Volume (for Wechat the Monthly Index) in descending order for those three platforms.

I color marked transactional keywords in green and informational keywords in blue (if the search intent is mixed, it would be green for transactional).

The most important takeaway for every B2C sales strategy is, that Wechat is the most impirtant channel, followed by Taobao / Tmall and then Baidu Search.

- Wechat: 120 Million

- Taobao/Tmall: 34 Million

- Baidu Search: 319 Thousand

So definitely any company wanting to sell Yoga equipment like Yoga Mats, Yoga Leggins, Yoga Balls, ... should get on WeChat for reach (and maybe open a Wechat store as well) and onto the ecommerce platforms for sales.

But does that mean, that Organic Search on traditional search platforms like Baidu Search should be neglected? 

Well, I looked at some further numbers:

I (auto)translated the same 3.3K keywords into English and into German.

I checked the Google Search Volumes for (English) for US, UK and Australia.

I checked the Google Search Volumes for (German) for Germany and Austria.

Given that apart from Social Media and Ecommerce (Amazon, Ebay,...) Google Search is still an important channel for B2C companies in the west, I figured it might be worth comparing the Chinese search numbers to those western search numbers.

Without having confirmed with any Yoga supplies trader in the west, I do believe, that SEO / organic search traffic is one important traffic channel for many to sell their goods (if you work for such a company - please comment below, if I am right or totally off track).

Here are my findings (last screenshot):

in UK there are 47% more people searching for Yoga topics on Google than in China on Baidu

in US there are 617% more people searching for Yoga topics on Google than in China on Baidu

in Australia there are 20% less people searching for Yoga topics on Google than in China on Baidu

in Germany it is about the same amount of people searching for Yoga topics on Google like in China on Baidu

in Austria there are 87% less people searching for Yoga topics on Google than in China on Baidu

While most of these numbers show, that there is so much more demand on traditional search in the West compared to China, we can also see that in Germany the amount of people is even the same as in China. Sure, in China there are massivly more people living than in Germany, which makes the people searching on Baidu for Yoga just 0.03% of the population, while in Germany it is 0.4% of the population. But still there are traders selling Yoga equipment to people in Germany and earning quite some good money from that.

Now - my take on this:

YES, it definitely makes a lot of sense to focus on Social Media and Ecommere platforms first, when trying to sell Yoga equipment in China.

But leaving the sales potential of Germany untouched in China, because not paying attention to Baidu SEO and Baidu PPC, is something I would like to reconsider. Sure, the percentages of the revenue on Tmall might be much higher - but the money one can earn through an own ecommerce platform (or through redirecting visitors from the website to Tmall) in the same amount one could reach in Germany (and more than one could reach in Australia and Austria) would make this strategy worth for me trying as well.

Now many people might want to say, that much search volume for Baidu / Google search lies in informational search queries. While this might be true - to me as a full time SEO consultant, helping with SEO strategies for many Google-SEO and some Baidu-SEO clients, it is important to not only target those transactional keywords that lead to a sale right away. It is even more important to build a holistic search strategy for exposing the Brand to as many people as possible - to help a brand becoming an important brand in the heads of the people, to attract people to visiting the website, understanding the brands philosophy, learning new stuff, facts and tips and tricks from you as a brand, for them to remember who made them know more about their favourite topic. So hell yeah - it does make sense to produce a traditional Yoga guide with nice imagery, videos, ... (could all be reused for Social Media) do a Beer Yoga special (maybe not trendy and strange enough for becoming viral - but maybe Baby Yoga? StarWars Yoga? Space Yoga? Qigong Yoga combination? ...).

Looking forward to your take.

Cover Image Credit: Dall-E Mini