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mamun258 · 3 months

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The "Snow King" who was put away is difficult to copy

Mixue Bingcheng has emerged in the beverage market with the brand IP of "Snow King". This article will deeply analyze the reasons why "Snow King" became popular, what kind of value this IP has, and explore the close connection HE Tuber between brand IP and corporate development. Let’s take a look.

Recently, Mixue Bingcheng’s prospectus has aroused heated discussions in the industry. Based on the number of stores as of September 30, 2023, and the cup volume in the first nine months of 2023, Mixue Bingcheng has become the number one ready-made beverage company in China and the second in the world.

This is an outstanding result. But for most consumers, Mixue Bingcheng’s overwhelming presence began in 2018. This year, the "Snow King" was born, and the magical theme song, "You love me and I love you, Mixue and Ice City is sweet" sounded on the Internet and in the streets.

"Snow King" became popular, and Mixue Ice City ushered in another milestone in its development history.

To this day, there are still endless hot topics about "Snow King" on social media. You have most likely seen the funny video of "Snow King" walking on the street, the Hong Kong-style blockbuster "Walking in Hong Kong Alone", and you may also have seen it at music festivals and various brand co-branded activities.

The "Snow King" appeared in Hong Kong, and netizens asked him to "take care of yourself" in the barrage

Source: Screenshot of Xiaohongshu

In fact, the connection between brand IP and corporate development has always been a hot topic. In the prospectus, "Shenxiang" noticed that Mixue Bingcheng even included "Snow King" in its competitive advantages. For a company with roots in bricks and mortar, this is somewhat surprising. It is necessary to systematically understand the value of Snow King:

Why is "Snow King" so popular?

Why is it said that "Snow King" is difficult to copy?

What long-term value can "Snow King" bring?

1. The freed "Snow King"

"Why do you like the Snow King?" If you ask this question to different people, you will get different answers.

"Funny and uninhibited" is one answer. Fans will follow "Snow King"'s daily "street life" and be immersed in the brainwashing music and second-generation videos of "You love me and I love you, Mixue Bingcheng is sweet' '. Videos of the "Snow King" traveling around and infiltrating various Internet celebrity cities always attract a lot of attention - a while ago, the Snow King wore Hanfu and went to Luoyang's Yingtian Men to shoot a blockbuster. Before "Erbin" became popular, Snow King had already put on a seasonal limited-edition "Northeast Skin '' floral cotton jacket and gave everyone a talent show.

"Snow King" wears Hanfu at Yingtian Men and performs Yangko in Northeast China

Source: Screenshot of Xiaohongshu

Young people like "Snow King"'s vitality at the music festival and his enthusiasm in the "Snow King Arrives" animation. They can also see themselves in "Snow King" who fishes at work and sings songs after get off work. Its linkage with IPs such as Danzi and Luo Tianyi will make people shout "double chef ecstasy". The donations made during flood relief and the children's books donated by the library have allowed people to see the social responsibility of this "funny guy".

"Snow King" is versatile and versatile. It can be integrated with all kinds of scenes, brands, and cities you can imagine or imagine. This is the source of its vitality and the result of Mixue Ice City’s “stocking”.

In terms of image, the "Snow King" is simple and cute - he wears a crown, a red cloak, holds an ice cream scepter, and has a round body. These elements are familiar to everyone and have super high visual recognition and memory. Therefore, we will see that while it is popular in China, "Snow King" is also very popular in countries with different cultures such as South Korea, Vietnam, and Australia.

Michelle Bingcheng’s first store in Australia

Source: Internet

Interestingly, the various "personalities" of "Snow King" do not seem to be intentionally created by the brand. Whether it is funny or responsible, the quality of "Snow King" comes from the co-creation and dissemination of netizens. Mixue Bingcheng did not forcefully create a character for "Snow King", but allowed fans of different ages and personalities to give it different characteristics to make its image fuller.

Traditional film and television IPs have “characters” and stories. However, in recent years, IPs such as Bubble Mart and Lina Belle have become popular, proving that IPs can also become popular without forcing a concave character or a background story. Fans will project their emotions on their favorite IP, connect the dots of the IP on social media, and piece together a unique character story.

Just like a screenwriter can only write amazing chapters, the audience can give the characters lasting vitality. With the support of UGC (user-generated content), "Snow King" has almost unlimited plasticity and ductility, so we will see "Snow King '' blend into various scenes without any sense of dissonance. The integration with social hotspots and life scenes further dilutes the commercial attributes of "Snow King '' - this cute snowman is not a tool to 'sell goods' ', but a "cultural symbol that accompanies everyone "".

2. “Companionship” is difficult to replace

Because of the popularity of "Snow King", Mixue Bingcheng has also gained a large number of fans. The prospectus shows that as of December 24, 2023, the cumulative exposure of topics related to the theme songs of "Snow King" and "Mixue Ice City" on major social platforms exceeded 8.7 billion and 8.4 billion times respectively. As of September 30, 2023, the number of Mixue Ice City members exceeded 215 million.

Many people study "Snow King" and try to copy "Snow King", but this is much harder than it seems.

"Company" is scarce and has lasting power. Think about it, you probably have an old thing that has accompanied your growth and witnessed your highs and lows. Because of its "companionship", it has a value that far exceeds the price of the commodity itself, and is difficult to replace with other items.

The same is true for IP. Doraemon, Hello Kitty, Pikachu, Mickey Mouse and Donald Duck, Disney princesses...these IPs, which have been popular for decades, are accompanied by film and television images, model dolls, cultural and creative peripherals, offline parks, commercial cooperation, etc. As we move from childhood and adolescence to adulthood, the corresponding emotional bonds will even be passed on to the next generation.

"Companionship" is also the secret for IP to travel through time cycles. What distinguishes "Snow King" from other brand IPs is also "companionship". It is not a "Logo" that lacks vitality or an image that only appears in trading scenes - children will feel brave in the red cloak of the "Snow King"; when students see the "Snow King", they will think of being with their friends. The youthful atmosphere of playing together and adding ice to the bubbles; people in the workplace will feel comforted by the resonance when they see the "Snow King" who is also a worker.

Stills from "The Snow King Arrives"

People of different generations and different personalities can establish a connection with "Snow King". As time goes by, the sense of companionship brought by "Snow King" will continue to deepen. IPs that can cover the general public and provide "thousands of people with thousands of faces" emotional value are rare, especially for a brand IP.

Different brands have their own vertical audiences. The price of luxury goods determines that even if it has a good IP, it is difficult to be liked by everyone. Of course, it does not need to be liked by everyone; only people with the same taste will appreciate niche brands. But "Snow King" is different. It is associated with a high-frequency consumer brand, and the "easiness" of the product provides it with the possibility of being accepted by more people.

This sense of “easiness” is expressed in Mixue Bingcheng’s prospectus as “high quality and affordable price”. The entrepreneurial history of Mixue Ice City can be traced back to 1997, when it was still a small shop called "Cold Current Shaved Ice". For more than 20 years, whether it is shaved ice in the early days, or ice cream and lemonade later, Mixue Ice City has focused on making "high-quality and affordable delicacies" at different stages. So far, all products are priced at RMB 6 up and down.

The products are easy to obtain and almost no purchase decision is required, giving "Snow King" a foundation that everyone loves. The "no design" free range allows different people to find resonance and project emotions on "Snow King". This kind of emotional connection is long-lasting and difficult to replace.

3. Snow King Snowball

Looking around the world, industry benchmarks such as Coca-Cola, Starbucks, and Apple generally have a "super symbol." The difference is that when moving IP becomes a super symbol and enters people's daily life, it represents not only a company or a product, but also emotional qualities such as love, sweetness, joy, etc. that are closely related to people, and It will become an important driving force for the sustainable development of enterprises.

The same is true for "Snow King". While it has become an important asset, it will also roll out even bigger "snowballs" in the future.

In terms of going to sea, "Snow King" is a well-deserved "pioneer". Currently, going global is the common goal of many Chinese brands, but as "outsiders", how to quickly integrate into the local area is a big problem. At this time, a vivid IP image can undoubtedly play a "leverage" role. A cultural symbol that is deeply rooted in people's hearts is better than various desk materials.

While helping to expand, the everlasting red of "Snow King" is also conducive to maintaining the vitality and vitality of the brand. Competition in the ready-made beverage industry is fierce, and brands need to constantly innovate. Snow King is a very good carrier. It can be combined with various popular topics and Internet hot spots to bring a steady stream of attention to the brand.

In this regard, the example of Disney can be used as a reference. After a hundred years of development, Disney has cultivated long-term IPs such as Mickey and Donald Duck, and allowed users to rely on a single IP to develop into a sustainable emotional relationship with Disney itself. As both cultural symbols, Snow King may continue similar ideas and collide with more different fields (Snow King x film and television, Snow King x games, etc.).

For Mixue Bingcheng, this may be another growth path.

#watch #video #upload #sharing

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arafatssss1267 · 3 months

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Cold thoughts behind the craze for IP co-branding

In the past, when co-branded items were rare, it was a small blessing in consumers' daily shopping, and they were very happy. And when HE Tuber co-branded models change on a daily basis, its scarcity is no longer there, and consumers will not make impulse orders just because of the simple superposition of two LOGOs.

In contrast, with the involution of co-branding, consumers have put forward higher requirements for the innovation capabilities, content stories, and emotional value of IP co-branded models. This is also the logic behind the recent popularity of Luckin and Moutai’s co-branded “Sauce Latte”. The reason behind it is not only the creative depth of “wine with coffee”, but also the high degree of IP compatibility between the two top consumer products.

However, many brands fail to grasp the core of IP co-branding and embark on an inefficient path of imitating and following trends. I hope this article can provide some inspiration to brands on "how to do IP co-branding correctly".

1. Don’t co-sign for the sake of co-signing

"Everything is connected."

This is a classic philosophy for entrepreneurs to innovate business models in the Internet era. For example, search giant Google connects global information, Amazon connects goods and consumers, and Apple connects various smart devices including smartphones. …

These connected things form a large network, making the value of a single connected element much higher than the value of an isolated state. This effect is also called network economy, which is one of the main moats for enterprises to prevent external competition.

In addition to this kind of networking connection, connections in the business world are more about "bilateral enhanced connections" that pursue "1+1>2", such as Huawei and Leica, Luckin and Moutai, Heytea and Fendi, and Holiland With Harry Potter, Miniso and Barbie, etc. This connection is also called "IP co-branding". The simple and crude expression is the superposition of two LOGOs, while the advanced implicit expression is the clever refinement of the common connotations of the two brands.

In any case, Node Finance believes that what IP co-branding pursues is the chemical reaction that connects two brands together.

For example, this time Luckin and Moutai, even without mentioning the top status of both parties in their respective fields, the idea of "wine with coffee" is enough to excite consumers who are new and tired of the old for a while; another example is LV and Yayoi Kusama at the beginning of the year. The visual linkage between "patterns and polka dots" creates a visual feast for consumers; another example is the Strawberry Bear plush doll jointly created by Miniso and Disney, which gives consumers the emotional value of being cared for in addition to its functions... …

But unfortunately, the IP co-branding activities carried out by many brands do not show the so-called chemical reaction, but are more like a mere formality and disguised promotion.

For example, some new tea brands frequently launch IP co-branded products that simply change the outer packaging, some clothing brands only print NBA elements on the back of their clothes, and some retail brands even print the entire Mickey Mouse image in order to differentiate themselves. On to the eggs on sale…

Although these joint brands also cost huge IP licensing fees and labor costs, they give consumers the feeling of "joint brands for the sake of joint brands." After throwing away the outer packaging, the contents of the co-branded products are no different from those sold daily. As time goes by, consumers will feel bored, and the marginal effect of the co-branding will rapidly decay.

Node Finance believes that the "IP co-branding trend" that has been launched in various industries in recent years is essentially a competition between brands for differentiated competition. Co-branded products can not only continue to attract consumers, but also maintain a certain premium for the brand.

In this regard, Miniso can be said to have set an example. As a global self-owned merchandise retailer, Ye Guofu, the founder of Miniso, discovered during his operations that consumers’ pursuit of the emotional value of products that are “good-looking and fun” even exceeds the functional value of products that are “easy to use.”

In-depth co-branding with classic IP can well satisfy this new trend of consumers.

Miniso has co-developed products that were common in the past, such as tissues, combs, socks, underwear, etc., with well-known IPs. For example, the combs co-branded with Sanrio have exquisite workmanship and cute IP shapes. Consumers are very happy to use them. The wonderful consumption experience further strengthens consumers' loyalty to Miniso products.

This is the meaning of IP co-branding. It is no longer simply changing product packaging, or rigidly printing IP colors and symbols on products, but combining product attributes with the core of IP to create a brand from the inside out. A brand new product.

From this perspective, those brands that blindly follow the trend of IP co-branding should stop and think about it: "What was the original intention of their end?"

2. What is the purpose of IP co-branding?

As we mentioned earlier, "networked connections" create barriers to the network economy for enterprises, making their status difficult to shake. However, for brands that are keen on IP co-branding, it is precisely because the moat is not high enough that IP co-branding has become one of the few low-cost ways to create brand differentiation.

A set of data shows that my country's "number and scope of IP co-branding in apparel, tea, toys, baking, retail and other industries have reached unprecedented highs."

In the apparel industry, Uniqlo can be said to be an evergreen tree in the IP co-branding industry. Since the launch of the "UT Series" T-shirts in 2003, UNIQLO has extended its tentacles of co-branding to major IPs, major brands and well-known artists. Uniqlo's joint branding usually adheres to the consumer experience of "spend a small amount of money to buy big brands". It will only buy T-shirts jointly developed with top artist KAWS for only 79 yuan, and will also include clothing jointly developed with minimalist designer JIL SANDER as part of the store. Large standing series - "UNIQLO + J series".

Behind these joint names, what UNIQLO wants to win most is the favor of the "post-90s and Generation Z". As an affordable clothing brand, UNIQLO responds to the ever-changing consumer trends in the clothing industry with a business philosophy that caters to young people.

In the tea drinking industry, Heytea, Nayuki’s Tea, Mixue Ice City, Tea Hundred Road, etc. have taken the IP co-branding competition to a new level. Take the two high-end tea brands Heytea and Nayuki's Tea as examples. According to rough statistics from the media, the frequency of Heytea's IP co-branding is once every half a month in summer and once a month in winter; Nayuki's Tea is close to once a week. .

But as we mentioned before, "The focus of IP co-branding is not to blindly follow the trend, but to create secondary creations." In this regard, the quality of Heytea's co-branded tea is obviously better than Nayuki's tea. In the past six months, Heytea has not only launched a phenomenon-level co-branding event with the luxury brand FENDI "Joy Yellow", but also previously exported its flagship product "Succulent Grapes" to Hollyland.

Compared with Uniqlo, which aims to attract young people, Heytea’s IP co-branding is more concerned with upgrading its own brand tone. The Heytea brand team once revealed: "When choosing IP for daily cooperation, whether it is consistent with the brand spirit of Heytea's 'joy' is their primary consideration."

In the baking industry, IP co-branding has also been taken to new heights by Hollyland. Since accepting the output of Heytea’s reverse IP in 2019, Holiland’s progress in the field of IP co-branding can be described as “green is better than blue”.

According to interface statistics, since 2019, Holiland has had more than 37 co-brands with different brands, including food brands such as Heytea, Haagen-Dazs, Oreo, Liuliumei, and Wanglaoji, as well as Pokémon, Ultraman, Big IPs such as Harry Potter, Disney Princess, and Barbie, as well as art and designer brands such as UCCA and Youmu.

Walking into a Holiland store, co-branded IP products such as Harry Potter, Barbie, Hello Kitty, and Bubble Mart not only give people a visual impact in terms of shape and color, but also match the taste of the IP. Consistent differentiation. It is reported that the monthly sales of Holiland's co-branded products once accounted for more than 50%.

The purpose of Haolihao's IP co-branding is mainly product-oriented and creates taste innovation based on IP characteristics. For example, the company previously collaborated with Heytea on the succulent grape edelweiss cheese, the slightly drunk cheese in collaboration with RIO, the Yuanqi Forest strawberry semi-ripe cheese, and the Liuliu Xuerong cheese with Liuliumei, etc., which are all based on its own star single product "semi-ripe cheese" "Developed with "Edelweiss Cheese".

Finally, back to the retail world. In addition to the Miniso products mentioned above, the fresh food retail brand Hema recently announced a cooperation with Disney China. The two parties plan to launch nearly 100 Disney-licensed products throughout 2023. commodity.

According to Node Finance, Hema has now launched mochi shaker cups from the Mickey family series, children’s organic noodles and organic omega-3 selenium-enriched baby eggs, as well as Toy Story-themed three-eyed youth balls and strawberry bear mochi. and many other Disney co-branded products.

In addition to this signing and cooperation with Disney, Hema has actually put IP co-branded products on the shelves as early as 2017. In the past six years, Hema has cooperated with more than 50 IPs. In 2023, the frequency of its co-branding has already reached Up to about once a week.

At a time when competition among member supermarkets is becoming increasingly fierce, Hema's launch of IP products is based on "three-dimensional considerations of product communication power, sales promotion and product power." However, its behavior of printing all Mickey images on eggs is a bit unbelievable, and consumers will be disappointed. Do you pay for these "Mickey Mouse eggs"?

Whether the cases in the above four fields can basically reveal the purpose of brands’ enthusiasm for IP co-branding can be summarized in four points: attracting young consumers, empowering brands, driving sales, and creating differentiated products. Of course, many times these four purposes are intertwined.

And when IP co-branding becomes a conventional weapon for brands, how should they use this weapon to achieve the phenomenal effect of "Luckin Sauce Latte"?

3. Cold thinking under the excitement

The famous price investment guru Charlie Munger is often asked by interviewees "how to become rich, how to become happy" and other questions to achieve good things. The answer he gave is "always think about everything the other way around." Know what makes you poor and unhappy, and then avoid these behaviors, and things will go in the right direction.

This logic also applies to brand IP co-branding marketing.

At present, we see that the main reasons why many IP co-branded activities are lackluster and even overdraw consumer reputation are as follows:

1) Only focusing on the marketing gimmick of IP co-branding and failing to check the taste of the product. For example, the previous co-branded product between Heytea and Chow Tai Fook was generally complained by netizens on social media as "unpalatable". The same example is the co-branded product between Nayuki's tea and Cardcaptor Sakura, which was also deemed "unpalatable" by most netizens. ".

2) The purpose of co-branding is to "buy peripheral products", and the products can be old wine in new bottles. Since many co-branded models have limited sales periods, and brands are launching co-branded models with increasing frequency, brands have no time to develop new products and focus more on flavor innovations on basic models. To recover the licensing fees, they focused on selling peripheral products such as themed bags and mugs.

3) Choose an IP that is not well-known and has no compatibility for co-branding. The essence of a co-branded model lies in the chemical reaction between the brand and the IP side. All co-branding should be centered around this core concept. If you do not build a huge IP co-branding library, or do a rash co-branding without finding the compatibility between the two parties, the result will be certain. It won't be ideal.

In addition to avoiding pitfalls, brands also need to establish a higher-level co-branding concept-to strive for the retention of co-branded models.

At present, although co-branded products are very popular, most of them are just a passing thing. As consumers’ excitement about co-branded products decreases, the input-output ratio of co-branded products is facing increasing challenges. It is reported that the profits of many

#Film & Animation #Music #Pes & Animals #Sports

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vmlogin · 5 months

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How to Keep Your TikTok Account Safe and Multi-Account Anti-Detect?

The most convenient solution is to use an anti-detection browser. To ensure the security of accounts, anti-linkage browsers have become a must-have tool for many e-commerce sellers. VMLogin Antidetect Browser creates a virtual environment that simulates multiple independent and unique fingerprints, allowing multiple logins and anti-linkage effects. Combined with a proxy, each browser is configured with a separate IP address, allowing multiple logins from a single computer at the same time. In this way, TikTok sellers can log in to multiple accounts on a single browser simultaneously without worrying about account association. Also, since it is a virtual browsing environment, there are no advertisements phishing, or other fraudulent links, which protects the security of data and payment. 🔥🔥🔥VMLogin supports a 3-day free trial for new users. @Vmlogin https://www.vmlogin.us

#incognito #software #protection #searchsafely #browser #virtualbrowser #youtube #virtualplatform #tiktokads #tiktokmarketing #tiktokadvertising #tiktok

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xygled · 6 months

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XYG Outdoor LED Intelligent Interactive Floor Screen - Helping Zhuhai Novotown Build An International Cultural Tourism Commercial Complex

Zhuhai Novotown, An International Cultural Tourism And Commercial Complex In The Greater Bay Area

Zhuhai NOVOTOWN" is located in the Hengqin Economic Development Zone at the junction of the Zhuhai Delta and the South China Sea. It is surrounded by green rocks and beautiful scenery. Backed by the Pearl River Delta and connected to Guangdong, Hong Kong and Macao, the unique geographical advantage has transformed Novoto into an international cultural tourism and commercial complex in the Guangdong-Hong Kong-Macao Greater Bay Area, and also made it an important cultural and tourism industry project for the coordinated development of the radiating area.

Zhuhai NOVOTOWN is a highly creative landmark complex. Its architectural design concept is an open hand, which means that the past, present and future are all in our hands. Seamlessly connect multiple business formats through a large number of open spaces and green corridors, set up open-air dining, outdoor activities and other places as transitions, use a large number of digital display terminals to break the boundaries between indoor and outdoor spaces, and integrate commercial retail, leisure, office, sports and cultural facilities. In one, we strive to provide tourists with a one-stop immersive cultural and tourism experience and create a world-class tourism and leisure center.

Among them, the approximately 60-square-meter "The Shan-Shui Riverside" interactive experience Internet celebrity scene created using XYG's Outdoor LED intelligent interactive floor screen solution creates an immersive experience space for tourists that integrates light and shadow interaction, leisure and entertainment, and parent-child companionship. It is not only a trendy place for young people, but also a good place to take children to play. Youtube: Deeply Integrate Business Formats To Stimulate Consumption Momentum Create Cultural Tourism City Landmark Attractions

XYG LED intelligent interactive floor screen, as a star product that has shone in the cultural tourism industry in recent years, has been continuously integrated with cultural tourism industry projects to help create unique cultural IP and landmark attractions. Using XR display system independently developed by XYG and interactive patented technology, it can create a creative scene that combines reality and reality, bringing visitors an unprecedented multi-sensory immersive experience, truly realizing the perfect combination of technology and art.

XYG's LED intelligent interactive floor screen integrates the theme of the project attractions for creative matching, creating an immersive experience scene space, which greatly enhances the fun and interactivity of cultural tourism projects. It will bring explosive attention and passenger flow to cultural tourism projects, enhance the overall image of cultural tourism projects in the minds of tourists, bring new experiences to the new business formats of the projects, and stimulate new consumption and new momentum. Empowering Cultural Tourism Business Innovation And Upgrading Promote The Development Of Urban Cultural Tourism

In addition, the project party can also apply XYG's multiple sets of LED floor screen solutions, which can add more creativity and ingenuity to various scene spaces. Through XYG's LED floor tile screen and intelligent interactive technology, wall-to-ground linkage technology, XR Technology, etc. to create a cool, sci-fi, immersive experience space and create creative interactive cultural tourism commercial projects.

XYG's LED intelligent interactive floor tile screen solution can not only enhance tourists' interactive experience and viewing experience, but also use creative design and customized solutions to empower the construction of new cultural tourism formats, detonate the main industry, and establish the core attraction of cultural tourism projects, build core competitiveness and bring unlimited commercial value and customer experience advantages to projects. Read the full article

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cybercrime-blogs · 8 months

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Odisha Takes the Digital Leap: 1930 Cyber Crime Help Line Unveiled!

New Delhi, Bhubaneswar: In a significant stride towards fortifying cybersecurity and combatting cybercrime in Odisha, Sunil Kumar Bansal, IPS, Director General of Police (DGP) for Odisha, inaugurated the state-of-the-art 1930 Cyber Crime Help Line Call Centre & Cyber Help Desk today at the Cyber Complex in Bhubaneswar. The call center, operational round the clock in three shifts, is staffed by trained police constables and backed by the Ministry of Home Affairs’ I4C (Indian Cyber Crime Coordination Centre).

Also Read: Cybercrime in Nagpur - Cyber Blackmailer Couple Arrested in Pune for Extorting Money

A Beacon of Hope in the Digital Realm

The 1930 Cyber Crime Help Line Call Centre stands as a pivotal addition to the state's robust efforts to combat cybercrimes effectively. Equipped with 10 dedicated lines, it is primed to handle inquiries, reports, and provide assistance to individuals encountering cyber threats or falling prey to online crimes. In the face of the escalating cybercrime landscape, this dedicated call center is poised to serve as a beacon of hope for Odisha residents in search of guidance and assistance in navigating the intricate world of digital security.

Comprehensive Services within the Cyber Crime Unit

Complementing the 1930 Cyber Crime Help Line Call Centre, the Cyber Crime Unit of Odisha's Crime Branch has introduced several initiatives aimed at fortifying the state’s cybercrime-fighting capabilities.

Children & Women Online Abuse Monitoring Unit (CWOAMU)

CWOAMU has been established to address online complaints concerning children and women, received through the NCRP (National Cybercrime Reporting Portal). This specialized unit will play a pivotal role in safeguarding the interests and well-being of vulnerable individuals online.

Cyber Investigation Support Team (CIST)

The formation of the Cyber Investigation Support Team (CIST) serves to provide live and real-time support to investigating officers during cybercrime investigations. This initiative is expected to expedite the resolution of cybercrimes and ensure that perpetrators are promptly brought to justice.

Cyber Monitoring & Coordination (M & C) Unit

The Cyber Monitoring & Coordination Unit (M & C) will concentrate on handling SIM/IMEI blocking of cyber fraudsters. It will also work towards establishing backward linkages from cases detected in other states, facilitating the tracking and apprehension of cybercriminals operating across state borders.

Cyber Training Unit

A dedicated Cyber Training Unit has been set up to deliver year-round training in the field of cybersecurity. This initiative aims to equip law enforcement personnel with the knowledge and skills necessary to stay ahead of cybercriminals in an ever-evolving digital landscape.

A Unified Front Against Cybercrime

The launch of these innovative cybercrime-fighting initiatives underscores Odisha Police's commitment to fostering a safer digital environment for its citizens. With the 1930 Cyber Crime Help Line Call Centre as its cornerstone, these specialized units within the Cyber Crime Unit are prepared to collaborate seamlessly, forming a unified front against cybercrime.

Also Read: Kashmiri Brother-in-Law could not show Kamal, and pressure on Nagpur police failed

Director General of Police, Sunil Kumar Bansal, emphasized the significance of these initiatives in combatting the growing menace of cybercrimes. He articulated, “Our objective is to ensure that the citizens of Odisha can navigate digital platforms without fear. With these new units and the 1930 Cyber Crime Help Line Call Centre, we are better equipped to respond to cyber threats and protect our community in the digital age.”

In partnership with the Ministry of Home Affairs and I4C, the Odisha Police is setting a precedent in the country by proactively addressing cybercrimes and extending support and assistance to those in need. The 1930 Cyber Crime Help Line Call Centre and the associated units within the Cyber Crime Unit are poised to play a pivotal role in ensuring that Odisha remains a secure and protected haven for all its residents in the digital era.

Source: https://www.the420.in/odisha-1930-cyber-help-line-inauguration/

#cyberthreat #cybercheating #cyberblackmailing #cybercrime #cybersecurity #cybernews #cyberattack

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orangecatty-shiningnikki · 11 months

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【 Shining Nikki TW+CN 】 Crossover Series (Collab)

Shining Nikki x The Legend of Zhen Huan

《闪耀暖暖》 × 《甄嬛传》

Dream back to thousands of years…Red Wall Dream…The Legend of Zhen Huan

Empresses in the Palace (The Legend of Zhen Huan) is a 2011 Chinese television series based on the novel of the same name by Liu Lianzi.

Directed by Zheng Xiaolong, it stars Sun Li in the title role of Zhen Huan.

The series started airing in China for the first time on 17 November 2011.

Plot:: A young woman born in Eight Banners' family marries the Emperor of the Qing Dynasty. After surviving through many murderous scandals and betrayals, she prevails as the most powerful woman in the Emperor's harem, the Empress dowage.

Suit Display ::

Red Suit :: Utmost Splendor (宝册熹华)

Whit Suit :: Void Dream (芳菲谢梦)

Collection :: 9th Crossover Series (IP Linkage)

Shining Nikki x The Legend of Zhen Huan

(Vermilion)

Designer ::

Red Suit :: Queen Zhen Huan (殿前)

White Suit :: Zhen Huan (嬛嬛)

Attribute ::

Red Suit :: Elegant

White Suit :: Cool

Rarity :: SSR

Date :: 20/06—03/07/2023

Type :: Pavilion

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bliiot · 8 months

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BL110 IIoT gateway comes with 4 serial ports and 2 network ports. Support various PLC protocols, Modbus RTU, Modbus TCP, DL/T645, BACnet/IP, BACnet MS/TP to Modbus TCP, OPC UA, MQTT, BACnet/IP protocol conversion, Huawei IoT, Alibaba IoT, AWS, ThingsBoard, Sparkplug B, Ignition SCADA, BLIIoT Cloud. Support custom secondary development.

PLC, BACnet/IP, BACnet MS/TP, Modbus RTU/TCP, DL/T645 to BACnet IP, Modbus TCP, MQTT, OPC UA; Huawei IoT protocol conversion, Alibaba IoT, ThingsBoard, Ignition SCADA, SparkplugB, DCS, MES, BLIIoT cloud, etc.;

Acquiring 4000 data points from 100 devices by Ethernet and Serial Ports;

Data mapping acquisition and control, transparent transmission and other operating modes;

Connecting 7 cloud platforms and local host systems at the same time;

Support data SSL TLS, X.509 certificate, key encryption, Open VPN, APN private network, offline caching and other security gateway features;

Integrated router function to provide network to other devices;

GPS positioning function for easy understanding of equipment distribution and maintenance;

PLC program remote upload and download, easy to debug PLC;

Offline cache backup, network recovery replenishment transfer to ensure data integrity;

Supports the establishment of trusted and secure connections through Open VPN channels to ensure secure data transmission;

Active reporting, regular reporting, also has data threshold abnormal alarm, linkage trigger control;

With local edge task management, flexible setting of gateway timed restart, timed trigger switch type control on and off;

Multi-topic publishing, free to choose different data points to upload to different IoT platforms;

Wireless remote firmware upgrade;

APN private network access;

Cellular signal value monitoring;

Support software and hardware watchdog, high reliability.

Support protocol custom development to meet non-standard equipment data acquisition.

#bliiot #iot gateway #wireless industrial gateway

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estallbd · 11 months

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ZKTeco F22 Fingerprint Time Attendance and Access Control Terminal

F22 is an ultra-thin fingerprint time attendance and access control terminal with a BioID sensor and Wi-Fi, which offers unparalleled performance with an advanced algorithm for reliability, precision and excellent matching speed. F22 features the fastest commercial-based fingerprint matching algorithm and ZKTeco high-performance, high-image quality infrared detection fingerprint sensor. F22 provides a superior touching experience with touch keypad, and offers flexibility for standalone installation or with any third-party access control panel that supports standard Wiegand signal. TCP/IP, RS485 and Wi-Fi are also available that the device can be used in different networks.

Technical Specification of ZKTeco F22

Display 2.4-inch TFT LCD Color Screen

Fingerprint Capacity 3,000

Card Capacity 5000(Optional) ID or IC card

Transaction Capacity 30,000

Sensor BioID Sensor/ SilkID Sensor (optional)

Algorithm Version ZKFinger VX10.0

Communication RS232/485, TCP/IP, USB-host,Wi-Fi

Access Control Interface 3rd Party Electric Lock, Door Sensor, Exit Button, Alarm

Wiegand Signal Input, Output

Aux. Input 1ea for linkage function

Power Supply 12V DC,3A

Operating Temperature 0 ℃- 45℃

Operating Humidity 20%-80%

Dimension(LxWxH) 158.5x78.0x19.4mm

SDK and software PUSH AC SDK, ZKBio Access

Key FeaturesFast Authentication Speed

Intelligent Capture

Auto-sensing

Multiple Application

Easy and accurate operation with convenient graphic LCD

Improved security.

Faster access.

Higher accuracy.

Greater convenience.

Helpful for calculating

Consider before buying ZKTeco F22 Fingerprint Time Attendance & Access Control Terminal

Before buying the ZKTeco F22 Fingerprint Time Attendance & Access Control Terminal, you need to consider some queries. These are: How many employees do you have? What type of basic timesheet or detailed data do you prefer? How much spending capacity do you have, if any at all? Do you want online or on-site support for your attendance data if multiple sites are in use? In addition, You have to consider:

Accuracy - To avoid any mistakes or discrepancies, it's important to have a time clock that is as accurate as possible. The device should be able to punch in and out at the correct times. This is one of the most important reasons why you are buying this machine!

Integration - Your time attendance device should work with other software from different vendors and integrate seamlessly for maximum efficiency. The universality of your machine can make it last longer too!

Trimatrik Multimedia authorized distributor of ZKTeco k40 access control in Bangladesh. You can buy the ZKTeco K40 Fingerprint Time Attendance Machine at the best and dealer price from Our Head Office Dhaka Uttara Office. We have dedicated Technical engineers to assist all over Bangladesh. Total set-up and after-sale support can be ensured at the best price. To know more details please Contact Us at our Facebook Page or at 0185-3330338, 0185-3330344, 01785-777722

FAQ on the Biometrics attendance system.

1. Which is the recommended finger to be used for a fingerprint scanner?

You can use any of the ten fingers for verification. The index and thumb are much easier for the scanner to capture rather than other fingers.

2. Does ZKTeco F22 fingerprint device secure?

It is highly secure for you, and it enhances your privacy by providing encryption and biometrics functionality. In this technology, fingerprints cannot be duplicated, lent, or stolen.

3. Can fingerprint images be duplicated?

No. The fingerprint image is not stored; it uses the algorithm concept before the mathematical data is stored as uniquely yours. The fingerprint obtained from other sources will not be recognized as a life finger is needed for verification.

Specifications:Display

2.4-inch TFT LCD Color Screen

3,000

Card Capacity

5000(Optional) ID or IC card

Transaction Capacity

30,000

Sensor

BioID Sensor/ SilkID Sensor (optional)

Algorithm Version

ZKFinger VX10.0

Communication

RS232/485, TCP/IP, USB-host,Wi-Fi

Access Control Interface

3rd Party Electric Lock, Door Sensor, Exit Button, Alarm

Wiegand Signal

Input, Output

Aux. Input

1ea for linkage function

Functions

DST, Automatic Status Switch, Record query, T9 input, 14 digit user ID, Anti-passback, Scheduled-Bell, Printer(Optional), ADMS(Optional)

Power Supply

12V DC,3A

Operating Temperature

0 ℃- 45℃

Operating Humidity

20%-80%

Dimension(LxWxH)

158.5x78.0x19.4mm

SDK and software

PUSH AC SDK, ZKBio Access

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it-helpdesk-support · 1 year

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What is a Firewall & How Does It Work?

Cybercrimes are increasing, with a new kind of threat coming every day. In such a situation, the foremost necessity for businesses is to secure their network system. A firewall is a security system that safeguards your network and devices from a cyber intruder. So, it is crucial for IT help desk companies to implement firewalls, ensuring the security of their client's networks.

MSPs know the significance of firewalls for network security. Firewalls protect networks and connected devices from a vast spectrum of security threats. Again, they can notify you about potential threats to conduct from within user networks. The threats can be unauthorized entry to your clients’ network system, viruses, Macros, etc.

However, there are numerous challenges in executing the firewalls. For IT service providers, proper presentation of the function of firewalls for their clients is a major part of service delivery. So, you should be prepared to answer if your customer seeks you about the concept of a firewall.

This post describes everything about a firewall and how it safeguards your network. So, let's learn about firewalls.

What is a Firewall?

A firewall is a cyber safety tool that scans incoming and outgoing network traffic to detect and block hostile data containers. It functions on predefined regulations, permitting only fair traffic to access your confidential network. You can implement firewalls as hardware, software, or both.

Firewalls are normally your first line of protection against the cyber menace. These threats may include viruses, malware, and hackers attempting to access the internal network of your organization. Check What Is a Firewall? for more knowledge.

Different Types of Firewalls

There are various kinds of firewalls depending on their traffic screening procedures, design, and functionality. The most used and effective kinds of firewalls are:

1. Packet Filtering

A packet-filtering firewall manages data across a network. It checks the original address of the data packet to decide whether to block or allow it access to the network. This firewall method also considers the terminus address of the data packet, the application directives to transmit the data, etc.

2. Proxy Service Firewall

This kind of firewall defends the network by screening notes and directives at the application phases. For a particular application, a proxy firewall acts as the doorway between different networks.

3. Stateful Inspection

This firewall technique checks the condition, port, and code of the traffic to decide its eligibility to access the network. Here, the screening is determined based on directions and context defined by the administrator.

4. Circuit-Level Gateway Firewall

This firewall works based on the session layer of the internal device.

It confirms specific Transmission Control Protocol (TCP) connections and tracks the active sessions. The firewall ends tracking the connection once the verification is completed.

The process is similar to packet filtering firewalls and performs a single check at a higher layer utilizing minimum resources. It sets a virtual linkage from the side of the internal device to hide the identity and IP address of the user from the remote host.

5. Next-Generation Firewall

As per Gartner, Inc., the next-generation firewall is similar to a packet inspection firewall with in-depth functionality. It works on combined advantages of application-level assessment, intrusion deterrence, and data from outside. This procedure helps the firewall to go above port/protocol assessment and bar traffic.

How Does a Firewall Work to Protect Your Network?

You have gone through the different types of firewalls, and also the benefits of implementing them. So let us look at how these cyber protector work.

A firewall filters the data coming to your network and blocks malicious content outside your system. The common threats that firewalls prevent from entering your network and devices are denial-of-service (DoS) attacks, backdoors, macros, spam, viruses, and remote logins.

In DoS attacks, hackers send countless connection requests to a server, but the server cannot find the source of the request center. The mass of requests floods the server, and it even blocks legitimate connection requests.

Sometimes the server goes down for several hours due to DoS attacks that severely impact the IT service desk services. A firewall analyzes the validity of the connection requests, based on the protocols. Thus, it safeguards your network server from DoS attacks.

Backdoors are application gateways with exposures that hackers manipulate to enter a private network. It contains software with faults that intruders can exploit to acquire entrance to your devices. Firewalls help you identify such application bugs so that you can take preventive steps before any intrusion occurs.

Macros refer to blocks of pre-programming directives or C-statements in an application or software. It contains a series of connected actions under one command that run the process.

Hackers can design similar macros that work in an application. Now they will hide the macro in a data and send it to your network. Once the server allows the data to enter your computer, it will get administrative access to the application, creating a disaster. A firewall can detect a hostile macro during the scanning of the data packets attempting to enter your network.

Viruses, once on a computer, copy themselves and spread to another device on the network. Viruses can be used to do a variety of things, ranging from relatively harmless activity to erasing data on your computer. Firewalls can inspect data packets for viruses, but it is better to use antivirus software in conjunction with a firewall to maximize your security.

If viruses enter a computer, they can spread themselves to all connected devices. The impact of a virus attack can lead to the manipulation of your confidential data. Firewalls scan data packets that attempt to enter your network. It checks for viruses and blocks malicious data. However, it is ideal to execute antivirus software in association with a firewall to enhance your security.

Conclusion:

A firewall is a crucial part of the organization for ensuring security. It delivers improved safety and privacy from exposed services. Further, it stops unauthorized users from entering a confidential network linked to the internet.

A firewall enables you to manage and revise the safety protocols effortlessly from a single delegated device. It protects your network system from cyber-attacks.

#firewall #security #computer security #privacy #authorized

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teejoin-smart-home · 5 months

Video

youtube

Tuya Intelligent Center Control for Gateway Edition Custom Smart Home Series Host Panels Zigbee

Gateway version of the intelligent center control Product specification parameters System: Operating System LINUX CPU model ：SigmaStar 202 1.2GHZ；RAM ：128 M；ROM ：16M+128M Voice ：Xunfei, 2MIC voice control IOT: Graffiti intelligent center control (support graffiti and intelligent life, OEM graffiti APP binding control), 2-way lighting control Screen: main bright screen 4 inches, resolution: 480 * 480, material: IPS (full viewing angle), touch screen: multi-touch capacitive screen USB: OTG, USB Network: WIFI support, Ethernet support Bluetooth version: 4.0 Bluetooth transmitter, can connect Bluetooth speaker ZIGBE gateway Support Graffiti ZIGBEE gateway, can be connected to 80 devices, support scene linkage, the Relay ：2-channel light control, less than 200W, with speaker ：1W small speaker Audio format: MP3, WAV, WMA, FLAC, APE, ACC, AC3, OGG and other audio formats Power input: AC110-250V Secondary development Provide SDK interface protocol, provide voice docking protocol Wake-up word modification Support (MOQ) Length 86MM, Width 86MM, Height 10MM Weight 0.35KG, cable box size 80*80*57MM, color black

WEBURL：https://www.teejoin.com/

Global Sources：http://www.globalsources.com/teejion.co

LinkedIn:https://www.linkedin.com/company/teejoin-official

Facebook:https://www.facebook.com/TeejoinOfficial

Instagram:https://www.instagram.com/teejoin.smarthome/ #Smartswitch

#smartcurtain #smartdoorlock #SmartBulb #DoorContact #MotionDetector #SmartLock #WaterDetector #Gateway #soundcloud #GasDetector #SmokeDetector #SmartSocket #Curtainmotor #GarageDoor #VideoDoorphone #IRRemote #SmartSystem #smarthome #smartgrid #IOT #SmartHome #SmartHomeSystem #SmartHost #8InchHost #controlpanel #zigbee #gateway #gatewayofindia #touchscreens#Smartswitch #smartcurtain #WiFiPlugs #USBTuyaPlugs #IntelligentCenterControl #series #homeautomation #homeautomationsystem

#youtube

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bschoolcollegesakha · 1 year

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How many good colleges for MBA under mat?

The Management Aptitude Test (MAT) is a popular national-level entrance exam for admission to MBA and other management programs in India. Several reputed colleges in India accept MAT scores for admission to their MBA programs. The exact number of good colleges for MBA under MAT may vary depending on various factors such as the quality of education, faculty, infrastructure, placement records, and reputation of the institution. However, here are some of the top colleges for MBA under MAT:

Xavier Institute of Management and Entrepreneurship (XIME), Bangalore

Christ University Institute of Management (CUIM), Bangalore

Institute of Public Enterprise (IPE), Hyderabad

Jaipuria Institute of Management, Lucknow

VIT Business School, Vellore

PSG Institute of Management, Coimbatore

Birla Institute of Management Technology (BIMTECH), Greater Noida

Amity Business School, Noida

SCMS Cochin School of Business, Kochi

Institute of Management Technology (IMT), Ghaziabad

These are just a few examples of the many good colleges for MBA under MAT. It is important to note that while selecting a college, you should consider various factors such as faculty, infrastructure, placement records, and reputation of the institution. You should also research the specific MBA programs offered at each college and evaluate their curriculum, specializations, and industry linkages to ensure that they align with your career goals.

#Best college #college #institute #bestinstitute #bestmbacollege #onlinemba #online mba #mba degree

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biocube-technologies-inc · 1 year

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Subodh Narain Agrawal, Biocube's Founder, Spoke About "Industrial Collaboration in the Digital Decade" at FICCI

New Delhi, 9th Feb 2023: Biocube's founder and executive chairman, Subodh Narain Agrawal, spoke at the 46th Joint Meeting of the India-Japan Business Cooperation Committee (IJBCC) on the need for "Industrial Collaboration in the Digital Decade" at FICCI. Mr. Agrawal focused on strengthening the digital partnerships between the two countries that were initiated after the Indo-Japan Science and Technology Cooperation in 1985. During this tenure, notable achievements, including MoUs, Lols, and other contracts, were signed in the field of 5G, AI, and telecom supply chains.

Subodh stressed on individual & complementary strengths of India and Japan, which are the key ingredient for the digital partnership between these two nations. He mentioned that Japan is a frontrunner in high technology and innovation and extends its prowess into AI, fintech, rate earth & advanced material, critical cyber infrastructure, and advancing resilient supply chains. On the other hand, India has large market demand for infrastructure demand, an abundant workforce, high economic growth, the need to build smart islands and smart cities, a vibrant start-up culture and ecosystem, and a proving ground for big tech due to diversity, which makes a perfect fit for Japan’s tech leadership to flourish.

Mr. Agrawal also pointed out that in today’s digital world, digital transformation is vital for all businesses, from small to enterprises, to improve the efficiency of their operations & result in fewer human errors, thereby minimizing operational costs. Strong authentication mechanisms are key to any such Digital transformation efforts to manage the identity of customers, employees & any other stakeholders involved in the ecosystem. Identity is the backbone of the digital economy.

During his speech, Mr. Agrawal stated that biometric authentication enhances user journey and convenience while ensuring security. He mentioned that 'Biocube's new-age methods offer such advantages and simultaneously avoid costly hardware installation. The new solution has redefined traditional identity systems and comes with touchless multifactor authentication that takes a fraction of a second for biometric matching.

Moreover, the multimodal verification methods are interoperable through existing device platforms such as mobile, tablets, laptops, or IP cameras. The user data is encrypted into a code/ciphered text and stored in the user app, thus eliminating any data/identity theft or leakage risk. The information is unreadable even if the hackers try to breach the system. So Biocube's bio-auth is far superior in security and convenience than other multifactor authentication modes available globally.

Biocube's biometric authentication can be used for border security, visa, immigration, remote self-service KYC, etc., which increases the speed of operation & makes the overall system much more secure & fraudproof.

Moreover, the source verification linkages along with powerful Artificial Intelligence (AI) engine capabilities, enable matching user records against a million data points in a matter of seconds. Besides intelligence agencies, it is being used by the PM Daksh Yojna to mark user presence across centers nationwide. The initiative of a secure biometric authentication source will strengthen digital relationships between India and Japan and work harmoniously to build innovations in the upcoming years.

Notable dignitaries from both nations, such as Mr. Anurag Jain, Secretary, Department for Promotion of Industry and Internal Trade (DPIIT) of the Ministry of Commerce & Industry, Govt of India, H.E. Hiroshi Suzuki Ambassador of Japan to India, Mr. Onkar Kanwar Chairman of IJBCC and Chairman, Apollo Tyres, and Mr. Tatsuo Yasunaga san, Chairman of JIBCC also shared their views on the need of India - Japan collaboration in digitization & sustainable society.

About Biocube

Biocube Technologies Inc. is a leader in touchless biometric technology. Since its inception in 2019, the company has developed fingerprint, palm, eye, voice, and face recognition solutions. The company's interoperable AI and ML-based systems help companies and government bodies use their existing technology, making it cost-effective.

The company's technology is foolproof and tamperproof, as it requires multifactor biometric authentication and liveness. It is one of the safest solutions for linking visas, immigration, financial, and other sensitive documents, making the user journey smooth while saving time and eliminating queues.

Biocube has offices in India, the US, and the UK and is expanding its global footprint. Click here to learn more about Biocube's technology.

Source: This article was originally published by IssueWire. Read the original article here.

#news #biocube #subodh narain agrawal #technology #ficci #event #biocube news #technews

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