#Like Crazy by Jimin | Explore Tumblr Posts and Blogs

roo-bastmoon · 10 months

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IMPORTANT INFO: issues around Jimin’s album

I have an ARMY friend (who shall remain safely anonymous) who works in film production for the music and entertainment industry here in the US. They offered me some valuable insights today into production limitations and possible issues related to Jimin’s solo album.

Below the cut is a transcript of their messages to me. I share this in the hopes it better informs our discussions around fair treatment of BTS members’ releases. It is by no means a definitive account of Jimin’s situation—simply an insider’s ideas on what likely happened around a few things.

I understand there are very big feelings about this topic, especially with the apparent differences around JK’s single, and I appreciate everyone’s viewpoints. However, if you choose to interact with this post, you will be respectful to others (including members) or you will be blocked. You are always welcome to DM me privately if you need to vent—we are all human and we all need a bit of grace, so you’ll always have that with me.

Sending you guys so much love, Roo

Anonymous Insider

Some “light reading” while you’re resting up and recovering, lol. This is all just based on what I’ve been watching and seen. Of course, I don’t have access to their production budget sheet and Korea works very differently than the US when it comes to production, but this what I’ve been seeing when it comes to their videos and particularly the promotions for FACE.

(I’m sending in sections, lol)

Alrighty - I’m still like deep in edit-land (still am two days later 😭) but I started typing this on the train between meetings, ha ha. (And am still on the train doing this, lol.) Also this rambles a bit I’m sorry! So the first thing I did was go back to the interview where Jimin talked about the music videos — it was a Japanese TV show and he’s talking with a host in Korean.

He’s talking about “wanting to do it all,” laughs and says, “I wanted all the music videos” and that “they” (the company assuming) said “무리다” which has its roots in the word 무리 which means a herd, a party, a group — basically “it’s too much,” “it’s unreasonable,” and “it’s impossible” are decent translations as it refers to something or an idea being “too much” — then the host and Jimin burst out laughing and the host goes “서리와 무리다” which I read as “sorry (in konglish) but we can’t” and they continue to laugh. So based on that —it sounds very understandable.

We can imagine Jimin sitting down with his team and planning out SMFP2 and LC videos, with the 30 dancers and all the party scene extras, and then Jimin saying he wants to do the music shows with 6 different sets in rented locations so they could have total control. And if Jimin in that process went “what if we made official music videos for all of them?” the team would understandably go “that’s just not reasonable!” 1) because it would give Jimin a budget no other member had gotten and 2) there aren’t that many production houses in Korea. It’s a very small scene — it may just logistically not been possible. There aren’t enough DPs and crew and editors. Sometimes, as a producer, you have to tell your creative talent “I’m sorry, but no.” — I say it every week!

So what about the music videos? Well, here’s what I know from meticulously watching all the behind the scenes for BTS videos over the years. They work with a small team. They likely own a good deal of the gear — they shoot mainly on RED cameras and heavy expensive Cooke lenses (which you can’t get this stuff easily in Korea. I lost a lens cap for a Canon CINÉ Lens in Seoul and it was like this whole big deal because getting gear there is an import challenge but anyways) they use MOVI and Ronin gimbal stabilizers and Jimmy Rigs a lot.

Recently they’ve been using technocranes but I wonder how many technocranes there are in Seoul. As I said, they likely own a lot of this gear which can help with costs. But we’ve also been told — and I’ve heard through my industry friends — that Hybe PAYS. And in Korea there’s no unions in the entertainment world, and often the rates are shit (hence Netflix investing so much there - blerg) their standard work week is also already 12 hours longer than the US. It’s a whole thing. and they spend so much money on sets. It’s incredible.

They rent these huge spaces outside Seoul and BUILD — I mean the build out for SMFP2 was astounding. They easily dropped 1million on that video. The rigging, the build-out, the custom set and the custom camera rigs to achieve the 360 shots - the drone shots. They’re astounding videos. No US label is spending that money on videos these day. Absolutely none of them are — my friend recently produced a video for John Legend. They were trying to pull the whole thing off for $100K which is ridiculous. It’s really almost impossible.

But on the Big videos they spend a lot of money, but they also produce a lot of other stuff too (and these are often looked at as Performance Videos vs all-caps MUSIC VIDEOS) -— like RM’s video shoot at DIA Beacon… that was a much smaller, fairly single camera shoot — all shot on drones or a MOVI handheld rig. No set, they also didn’t like pay for the set because DIA: Beacon is an art museum — and similar a little bit to Letter for Jimin, which was much smaller set and easy in-house gear.

(And it was also released on Bangtan TV channel vs Hybe Labels Channel, which is a good indicator of how they categorize these shoots.) But the big videos, they go for broke. I mean they spend so much money and again they may own a lot of the equipment but there’s still so much people-power and labor involved. Take the dancers’ rehearsals. You have to pay people for all that — you have to pay them for the weeks of rehearsal, you have to pay them to be in a video. It is so expensive — like, I would not be able to budget that video for under 1 million, that’s how much it costs.

So then Jimin wanted to do music shows —- and so because he’s Jimin and it’s BTS, Hybe rented larger venues and locations for all of the shoots. None of them use the actual Broadcast spaces or were provided by the broadcast studios. The smaller companies do though — remember when BTS first started out they went to SBS to film on the day? — but they don’t do that anymore. They rent huge facilities so that they could be a mini concerts for ARMYs to visit with Jimin and see him.

They also have to do this kind of outside of the city and they built huge sets because they’re going to want to show off if they’re gonna be on TV but that is so expensive. (I don’t think you were an ARMY then, but when ON was released, at the time it was the “biggest broadcast performance ever” and they keep upping that ante for sure!) It’s possible the broadcast companies spend some money but what BTS is doing is so outside the usual budget and given the tension with the broadcasters and HYBE — they (Hybe) wants control of their products, and so I think they pay for that control.

I can’t imagine they got out of any of those days for under $500K; I mean, there were two different sets, all the crew; they’re paying for all of it. We add it up and they probably spent close to $3-5 million between Jimin’s music videos and his music show performances, and I would be understandably like: “That’s it!” Like, that’s the budget for an EP, you know.

I don’t think Jimin could have it all because that wasn’t the case for the other members. RM got to lead videos and J Hope had pyrotechnics, which definitely costs money and safety and insurance. You know he had visual effects his first video (a lotta visual effects) and again a lot of challenging technocrane work, but I haven’t really seen them build something on the scale of what they built for SMFP2 in a very long time (or ever?).

We heard from the Art Dept that Jimin did not want to shoot on blue screen, so they built the set for him. This cannot be the same label that is shafting him — that allows him to spend that amount of money just because the artist said “I want to shoot in a real space!” because I’m gonna be completely honest— he could’ve done that on a blue screen — I’m glad they built a real world because BTS almost always shoots on Blue/Green Screen. They build him a huge set like that. It’s absolutely incredible.

I was also reminded this morning that people are talking about radio for Like Crazy and not supporting the song — and I just keep thinking that they did exact rollout for Butter, Dynamite, and Permission to Dance. They released Like Crazy. It had both a Korean version and English version. (Obviously that wasn’t the case for the English BTS songs.) They released two additional remixes. Then they kept releasing, like, alternate cover versions — alternate covers of the main remix, alternate cover the other remix. They were trying to maximize the direct-to-consumer store and exact same way they had tried to maximize it with Dynamite and Butter and Permission to Dance.

The way you were buying Like Crazy was the same process I took on Dynamite. They did the exact same playbook. So the fact that they were unable to get the kind of radio play they wanted or maybe they weren’t prioritizing radio because they knew that they were gonna have a better chance at direct to consumer sales... Maybe they didn’t want to fight radio. Maybe Geffen was like “We don’t have the right ‘Ins’ yet!” — I’m not sure, but the fact that they got completely screwed over by Billboard doesn’t mean that they weren’t actually rolling it out in that way, because as soon as they started doing the whole alternate cover thing, I was like: “Well, they clearly want us to try to go for number one!” You know, “They clearly think that they are going to be able to get number one on the hot 100 and we’re gonna use these sales to do that!” And clearly that’s all changed now.

They keep changing the rules on us, so — with JK, they’re obviously trying to, you know, use whatever tools they have available to them at this point.

Finally, when it comes to restocking the digital single CD. There are still albums available in the store. So why would they manufacture and ship more (likely thrown away) plastic that’s just for one song, when those CD singles only serve to raise sales for the charts? All of the other member’s CD singles are out of stock except The Astronaut, which they treated more like a proper album a bit (kinda like the Butter CD releases). Because they still have both versions of his full albums in stock, so if I were Hybe, I’d be like “No,you need to buy the album, we still have albums, we’re not going to sell you a single song when you can buy the album!” That makes more sense to me. The albums cost more.

TL:DR, haha — so I feel like this narrative around Jimin’s release has been ramped up because, from my professional opinion, he’s had the most expensive release so far (by far) and if we want to compare him to, say, Beyoncé — well she owns her own production company (Parkwood Entertainment), so she can funnel her own money into a Visual Album, I don’t know if Jimin has considered that at this point in his career, but in the future, he might!

((Not including costs for Suga’s tour because that’s a whole other thing, and the tour probably made money I would expect to balance out the cost of the tour itself))

Anonymous Insider

This isn’t to say that the other things, the part where he didn’t get the cake celebration, or the posts, the issues with the linking and this general feeling that Jimin was short-changed in these things isn’t valid and understandable. I think Hybe relied too much on D2C sales and I don’t think they leveraged their might as much as could have for JM. They could have risked more for him.

{This is an end of Anonymous Insider’s messages to me. They noted that they are an intermediate non-native Korean speaker so please excuse any translation errors. They translated things themselves using Naver tools that aligned with the video subtitles.}

So, listen, I still don’t think Like Crazy was sent/promoted to radio (which was a mistake and still is a mistake) and I am furious at the shady articles and lack of celebration for Jimin…

But after reading the way the members approach their work in the Beyond the Story book and now hearing from someone who produces these works for a living, I have to wonder if the company was doing everything they knew how to do for Jimin, but the second it didn’t work out because of the western music industry culling streams and sales, they pulled back all their resources and pivoted for Yoongi and JK. (I also wonder if leadership shut up about it all due to liability issues, or not to cause bad blood with the music industry for future releases.)

Again, I’ll never forgive the lack of celebration and the split streams (not without a great explanation), but at least now I think there’s a good chance no one was actively trying to sabotage Jimin on purpose. They seemed to have wanted that #1 and then it all went to shit because Billboard and radio want to get paid. Maybe leadership decided not to put any more resources into Face but instead pivot for all the future music coming out (including PJM2.)

Perhaps I'm a cockeyed optimist. I’m just hoping like hell they never engage in payola. I want all our boys to win, but I want us to win fairly. And even if everyone cannot have the same investment every time on every project, I hope when they come back together in 2025 that everyone feels good about their solo works and each other. This is my prayer. Love, Roo

#jimin #jungkook #jikook #bts #face by jimin #set me free pt 2 #like crazy by jimin

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