#LinkedIn Objective-C Assessment Answers | Explore Tumblr posts and blogs

mr-entj · 7 years ago

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Extraverted Thinking (Te) vs Introverted Thinking (Ti)

Combined with the following asks:

Can you write about Te from an ENTJ’s perspective? I find most online descriptions of Te are poorly written by non Te users and insufficient/patronizing. I would love to hear the Te-dom point of view. Thank you, Mr. ENTJ

Can you compare Te and Ti? I looked but didn’t see anywhere on the blog yet. Thank yyou for your time :)

Difference between Te and Ti?

How is Te any different from Ti? As a Ti-user I feel that I use Te as well in the way use my logic to make decisions

Related answers:

ENTJ: Auxiliary Introverted Intuition (Ni)

It’s objective vs subjective logic. For comparison:

Te (ENTJ, ESTJ, INTJ, ISTJ) emphasizes truth. Truth is defined as that which is true or in accordance with fact or reality.

Ti (INTP, ISTP, ENTP, ESTP) emphasizes logic. Logic is defined as reasoning conducted or assessed according to strict principles of validity.

The reason why we call Te objective and Ti subjective is because Te is untouched by the individual-- we use information provided to us as-is via the real world in forms like: facts, data sets, observations, research studies, news, rankings, academic journals, polls, subject matter experts, etc. Te logic is drawn from external sources to understand (”organize”) the outside world. “Organized” doesn’t mean that Te users are neat and tidy people-- it means our minds sort information by relevance and impact. We first make sense of what is (current state), and from there, use that information to transform the world into what it can be (future state).

Te vs Ti

The main reason why these two cognitive functions (and their associated MBTI types) always clash is pretty simple: what exists in the real world (Te) is not always logical (Ti) and what’s logical in pure reasoning (Ti) does not always work in the real world (Te).

Let’s say you were to ask this question: “How does one become a management consultant at the best consulting firm in the world, McKinsey and Co.?”

Ti method (logical but false): “To successfully be accepted into the best consulting firm in the world, McKinsey and Co., I should first and foremost major in a relevant subject like business or economics, have exceptional grades in my classes, and develop strong skills in public speaking, problem solving, presentation, and preparation because that’s what management consultants need to succeed. If I do well in those areas, I should be a competitive candidate.”

Te method (illogical but true): “To successfully be accepted into the best consulting firm in the world, McKinsey and Co., I should first and foremost research which target schools they recruit from. The major I select and classes that I take have less relevance than the university I attend because without being in the right place, McKinsey won’t even consider me as a candidate. Next, I should excel in academics and network with alums and McKinsey professionals. If I do well in those areas, I should be a competitive candidate.”

The Ti method states a logical but false statement. It’s logical because to be a good management consultant, you certainly need to have all those skills (problem solving, quantitative analysis, presentation skills, etc.). The reason why it’s false is because it omits empirical evidence. The most important determinant in getting into McKinsey is actually the business school you graduate from-- McKinsey doesn’t recruit outside of the top 10-15 MBA programs in the country, it’s extremely rare for them to do so. The Ti user is more likely not to know this.

The Te method states an illogical but true statement. It’s illogical because the university you attend shouldn’t have an impact on your job prospects: there are dumb kids at elite colleges and smart kids at lower ranked colleges. Even so, this is still a true statement because, again, McKinsey doesn’t recruit from universities outside the Top 10-15 MBA programs. Data suggests that school rankings have an impact on getting into McKinsey and other elite consulting firms (data references: McKinsey’s career website, LinkedIn, networking events, Poets and Quants, etc.). The Te user is more likely to know this.

Related: Mr. ENTJ, do things like rankings, reputation, and prestige for which school you attend matter when it comes to your career?

How do you change a Te user’s mind?

If you want the Te user to change their opinion, you must provide empirical evidence that overturns their logic.

If you tell a Te user you’re applying to Stanford University with a 2.0 GPA (C- average, 65-70%) and a 1000 SAT score (35 percentile) but the facts state Stanford’s average admitted GPA is over 4.0 (A+ average, 100%) and average SAT score is 1460+ (96 percentile) (reference: Stanford Admission Data) then Te will say you’re not a competitive candidate. It doesn’t matter if you’re a great student who’s actually really smart “but I’m just lazy/ I don’t do well on tests/my grades are bad.” It doesn’t matter if Stanford is the perfect fit for you and your tech entrepreneurship goals. It doesn’t matter if you think grading scales and test scores are illogical, insufficient, and inaccurate measures of intelligence. You can debate until your face is red, stomp your feet, cry, kick, and scream, but from a data perspective provided by Stanford University itself-- the facts strongly suggest you aren’t getting accepted.

That’s not Te being mean or inflexible-- that’s simply the facts -- and we can’t do anything about the facts because they are what they are. They are objective. What is flexible to the Te user is how to solve the problem. Nothing will change the fact that you’re a poor candidate for Stanford but if the goal is to get accepted, the Te solution is to raise your grades and test scores to match the benchmark set by Stanford’s admission data. The solution is not to debate endlessly the merits of grades and test scores or Stanford’s admission criteria.

I’d love for you to get into the university of your dreams, Stanford is a phenomenal school, but if the data clashes violently with the decision then I can’t side with you. If the data doesn’t support the decision, the Te user won’t budge.

How can Te and Ti work better together?

Te gets frustrated with Ti’s focus on irrelevant details, inability to interpret generalizations, and frivolous nitpicking. Working with Ti can be irritating for a Te user because Ti can get “stuck” on something that doesn’t personally make sense to them, but that makes sense to everyone else, that works anyway, and that achieves the end result. Where the Te user wants to move on, the Ti user wants to stay and dig and dig and dig some more, and this can tie up valuable resources like time, energy, and money.

Professionally, set conditions for success from a third party and work towards meeting them together. For example, if it’s a business environment then let the customer tell you what success is. If it’s an academic environment, let the professor define success. If it’s a hospital, let patient quality and value of care guide you. Treat these conditions for success as a “north star.” From there, Te and Ti can combine their strengths to create solutions that are both logically sound (Ti) and effective (Te) to achieve the best results guided by the third party.

The Te Advantage

The main advantage of having Te is straightforward: Te users have an easier time navigating and succeeding in the real world simply because we listen to it and we make sense of what it’s telling us. We study the world, organize and analyze the information, and make data-driven decisions using our auxiliary function (Ni for ENTJs, Si for ESTJs) based on that analysis.

If you want to get accepted into Harvard University– you don’t tell Harvard what kind of student they want– you collect data on what statistics (GPA, major, test scores) they accept and adapt those traits to your application.

If you want to run a successful company, you don’t tell your customers what they should buy– you collect data on their preferences and create a product to meet their needs.

If you want the world to accept your logic, you don’t unilaterally rationalize it in your mind and then tell the world what they need– you ask them what they want and respond accordingly.

This is why ENTJs and ESTJs are often described as pragmatic and associated with high achievement, our traits are adapted for the environment we live in– reality.

#mbti #entj #estj #intp #istp #entp #estp #intj #istj #extraverted thinking #te #ti #introverted thinking #cognitive functions #mbtiq #faq #mine

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bestdigitalmarket23 · 4 years ago

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Must Do's To Improve Your Seo Rankings

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The above picture is a piece on an article from Searchengineland.com about Google App Indexing. Here 'Application Indexing and Deep Links' is made as an association (with a do-follow quality), and as it ought to be because it's a solidly related watchword for the article which spotlights to another article on App Indexing and Deep Links. This way when web search devices creep the page they'll pass significant association juice to the associated with page, which accordingly will determinedly impact your SEO score and will essentially chip away at internal interfacing of your webpage.

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Click for more: - What is the function of domain name in SEO?

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#Seo Rankings #Digital Marketing Strategy #SEO strategy #Search Engine Optimization

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sophiajns · 5 years ago

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India Credit Card Market Forecast & Opportunities, 2025

Market Reports on India Provides the Trending Market Research Report on ”India Credit Card Market, By Type (General Purpose & Private Label), By Service Providing Company (Visa; Mastercard; Rupay; & Others), By Credit Score (300-500, 501-700, 701-850 and Above 851), By Credit Limit (Upto 25 K; 25-50K; 51k-2L; & 2-5L), By Card Type (Base, Signature and Platinum), By Benefits (Cashback; & Voucher), By Region (West; South; North; & East), Competition, Forecast & Opportunities, 2025” under Financial Services category. The report offers a collection of superior market research, market analysis, competitive intelligence and industry reports.

In India, the credit card user base in 2019 reached 47 million and the market is anticipated to grow at a CAGR of more than 25% during 2020 – 2025 on account of rising popularity of credit cards and growing trend of purchasing products first and paying later. Credit card market in India is smaller when compared with its counterpart debit card; however, the market is anticipated to witness significant growth in the coming years. With increasing popularity of credit cards, banks are focusing on urban and semi-urban markets in order to increase their share in the market.

India Credit Card Market can be segmented based on type, service providing company, credit score, credit limit, card type, benefits and region. Based on type, credit card market can be bifurcated into general purpose and private label segments. General purpose is the dominant segment in the market and the segment is likely to continue its dominance in the coming years as well, as general purpose credit cards can be used at a variety of stores.

Major players operating in the country include HDFC Bank Ltd., SBI Cards and Payment Services Limited, ICICI Bank Limited, Axis Bank Limited, Citibank India and Bank of Baroda, among others. Reserve Bank of India discontinued magnetic strip-based cards from December 31, 2018 on account of increasing instances of card cloning and skimming.

Request a free sample copy of India Credit Card Market Report @ http://www.marketreportsonindia.com/marketreports/sample/reports/1975606

Years considered for this report: Historical Year: 2015-2018 Base Year: 2019 Estimated Year: 2020 Forecast Period: 2021–2025

Objective of the Study:

To assess the demand for credit cards in India.

To analyze and forecast the market size of credit card market across the country.

To classify and forecast India credit card market on the basis of type, service providing company, credit score, credit limit, card type, benefits, by region and by company.

To identify drivers and challenges for India credit card market.

To identify market trends and developments in India credit card market.

To identify and analyze the profile of leading players involved in India credit card market.

In order to perform the study, Our Research conducted primary as well as exhaustive secondary research. Initially, Our Research prepared an exhaustive list of credit card companies currently invested in the market and operating in different regions across the country. Subsequently, Our Research conducted primary research surveys, which included primary calls, email responses, etc., with the identified companies. While interviewing, the respondents were also asked about their major competitors. Through this technique, Our Research was able to include companies which could not be identified due to the limitations of secondary research. Our Research analyzed service offerings, regional network, and regional presence of all major companies across the country.

Our Research calculated the market size for India credit card market by using a bottom-up technique, wherein the value for different service providing company was recorded as well as forecast for the future years. Our Research sourced these values from industry experts and company representatives, and externally validated through analyzing historical data of respective companies to arrive at the overall market size. Multiple secondary sources such as directories, databases, Reserve Bank of India, World Bank, company websites, company annual reports, white papers, investor presentations and financial reports were also studied by Our Research.

Key Target Audience: -Credit card companies and other stakeholders -Associations, organizations, forums and alliances related to credit cards -Government bodies such as regulating authorities and policymakers -Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for industry stakeholders such as credit card providers and policymakers. The study would also help them to target the growing segments over the coming years, thereby aiding the stakeholders in taking investment decisions and facilitating their expansion.

Report Scope: In this report, India credit card market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Market By Type: –General Purpose –Private Label

Market By Service Providing Company: – Visa – Mastercard – Rupay – Others

Market By Credit Score: – 300 – 500 – 501 – 700 – 701 – 850 – Above 851

Market By Credit Limit: – Up to 50K – 51K-2L – Above 2L

Market By Card Type: – Base – Signature – Platinum

Market By Benefits: – Cashbacks – Voucher

Market By Region: – North – South – East – West

Competitive Landscape Company Profiles: Detailed analysis of the major companies operating in the country’s credit card market.

Available Customizations: With the given market data, Our Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information Detailed analysis and profiling of additional market players.

Browse our full report with Table of Content:http://www.marketreportsonindia.com/marketreports/india-credit-card-market-by-type-general-purpose-private-label-by-service-providing-company-visa-mastercard-rup/1975606

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urvashiela-blog · 6 years ago

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IVF Doctor in Varanasi | Elawoman

Ankur IVF Center

Ankur IVF Center is a fertility and maternity centre in Sigra, Varanasi. The administrations given by the centre are IVF, IUI, Solidified Developing life Transfer, Blastocyst Transfer, Risk natal Consideration, Pregnancy Care, C-Area Conveyance, Twin Conveyance and Gynecological Treatments. The hospital gives treatments to infertility ranging from routine drug to complex medical procedures.

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Peace Point Hospitals

Peace Point Hospitals is a Multispecialty Centre situated in Bhelupur, Varanasi. It is an ISO 9001: 2008 confirmed hospital. The hospital gives distinctive restorative speciality treatments, for example, Baby and child Medical procedure, Child Nervous system science and Advancement, Congenital fissure and Sense of taste Medical procedure, Neonatal and Pediatrics ICU, and Vaccination administrations. The obstetrics and gynaecology department gives Infertility evaluation and the executives, IVF, IUI, Surrogacy, Freezing of Sperms, Eggs and Incipient organisms, Pediatrics, Testicular Biopsy, Vaccination, DNA Fracture Test, Child and baby Medical procedure. Dr. Mamta Singh rehearses here. Snap on the guide to realize the bearings to achieve the Peace Point Hospitals.

Meridian Advance IVF & ICSI Center

Meridian Advance IVF & ICSI Center is a Multispeciality Centre situated in Ashapur, Varanasi and was established in the year 2005. The hospital gives world-class treatments to the patients visiting the clinic. The hospital additionally has a committed IVF lab for better encounters for couples visiting the Meridian Hospital. The administrations gave at the hospital include Infertility Assessment, IVF, IUI, Blastocyst Culture, Laser Assisted Hatching, Incipient organism and Egg Freezing, PESA, TESE, Laparoscopy and Hysteroscopy procedures. Dr. Lalit Yadav rehearses at the Meridian Hospital.

Retrograde is another condition that causes male infertility. This is when semen is wrongly coordinated once again into the bladder rather than out of the body through the urethra. Retrograde can be a consequence of diabetes, intake of medicine, (for example, drugs used to treat hypertension), injury or past medical procedures. Practically zero semen discharged during, or the nearness of overcast urine after intercourse, are side effects of retrograde.

During treatment, can be recouped from a urine test and utilized during an In-vitro fertilization (IVF)/Intra-cytoplasmic injection (ICSI) cycle. On the other hand, can be got past a careful recovery or SSR procedure, for example, Testicular Desire or TESA.

Ashirvad Hospital and Research Centre

Ashirvad Hospital and Research Centre is a Multispeciality hospital situated in Mahmoorganj, Varanasi. The hospital was established in the year 1977. The centre has gotten ISO 9001:2008 affirmation. The administrations accessible at the centre include Laparoscopic Medical procedure, General Medical procedure, Urology, Gynecology, Obstetrics and Pediatrics. The Gynecological treatment administrations given by the centre include Infertility Assessment, Invitro Fertilization (IVF), Intrauterine Insemination (IUI), Fibroid expulsion and Ovarian sore treatment, Typical vaginal conveyance procedures. Dr. Kaveri Gupta rehearses at the centre. Snap on the guide to find out the bearings to Ashirvad Hospital and Research Centre.

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Surya Super Speciality Hospital

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Its wide scope of administrations includes Orthopedic Medical procedure, General Medical procedure, Obstetrics and Gynecology, Neurosurgery, General and Internal Medicine, Laparoscopic Medical procedure, and Crisis Administrations.

Surya Super Speciality Hospital is a Multi-speciality Centre which is arranged in Raman Niwas Mahmoorganj Varanasi. Established in the year 2005, the centre has become one of the favoured destinations for ladies suffering from Gynecological issues and couples looking for infertility treatments. It has maintained a superb reputation of success in and around Varanasi for more than 10 years. The centre isn't just visited by patients from the nation yet additionally by International patients, more often than not from Europe and Asia and the US of America. It offers a complete scope of world-class social insurance administrations including pro meetings, diagnostics, preventive wellbeing checks, In-vitro Fertilization (IVF) and Surya pharma all under one rooftop. Surya Super Speciality Hospital likewise renders treatment identified with Physiotherapy, Endocrinology, Oncology, and Nervous system science.

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arvindvk · 6 years ago

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Surrogacy Center in Delhi

Surrogacy Center in Delhi |Southend Fertility and IVF Center Elawoman

Southend Fertility and IVF Center

Southend Fertility and IVF offers a far reaching Infertility Management program under one rooftop to couples who discover issues in having a child. Our first focus was begun in 2001 and has performed reliably well from that point forward. We gloat of complete straightforwardness in treatment, empathetic staff, exuberant condition and promising outcomes. Patients who return to us after bombed cycles are an impression of certainty and fulfillment in our method of treatment.

Our way of thinking is to investigate understanding issues and offer the most proper treatment – 30 – 40% of the patients along these lines don't experience IVF in our middle. This is in opposition to mainstream thinking that patients are constantly made to experience IVF in an office, for example, our own!

Our focuses today are an ideal mix of scholastics and moral clinical practice. It has and are prevalent among the medicinal organization for preparing in infertility the executives. Our scholarly accomplishments have been acclaimed universally giving us the respect of being research colleagues with the lofty Reproductive Research Center of the Cleveland Clinic, USA since 2008. ( One line for preparing prgram)

Southend Fertility and IVF offers a complete Infertility Management program under one rooftop to couples who discover issues in having a child. Our way of thinking is to break down patient issues and offer the most suitable treatment. 30–40% of the patients thusly don't experience IVF in our inside. This is in opposition to the prevalent view that patients are constantly made to experience IVF in an office, for example, our own!

Our focuses today are an ideal mix of scholastics and moral clinical practice. It is prominent among the therapeutic crew for preparing in infertility the board. Our scholastic accomplishments have been commended universally giving us the respect of being research teammates with the lofty Reproductive Research Center of the Cleveland Clinic, USA since 2008. If you know more about Best IVF Clinic so you can click here below links.

Bavishi Bhagat Fertility Institute

Bhagat Hospital was set up in year 1993 at 'D' Block Janak Puri as a Multi-Specialty 20 had relations with Nursing Home to give optional level social insurance and wellbeing instruction administrations focused on for the most part to neighborhood territories of Sagarpur, Janak Puri and Delhi Cantt.

In its reality of about 2 and a half decades Bhagat Hospitals have earned an advantageous notoriety as an ideal human services office in its neighborhood and in the present date we have expanded our office at Janak Puri to 35 beds. Proceeding with their fantasy of giving moderate restorative administrations to their neighborhood in a sheltered, secure and agreeable condition, the originators of Bhagat Hospital Dr. C M Bhagat, M.D. (Anesthesia), and Dr. (Mrs.) Upasna Bhagat, M.D. (Obstetrics and Gynecology), have built up another 85 had relations with Hospital at RZF 1/1 Mahavir Enclave, close Palam Dwarka Flyover named as BHAGAT CHANDRA HOSPITAL in year 2009. A supported development has prompted a rebuild the administration from ownership to an organization in name and style of BHAGAT HOSPITALS PVT. LTD. in year 2011.

The group of experienced and committed Medical authorities bolstered by qualified and prepared para-therapeutic staff at the Hospitals is belittled by a million of illuminated residents of Delhi and NCR.

Mother and Child Hospital

Mother and Child Hospital is a main IVF and Infertility Center situated in Defense Colony, Delhi. It is a one-stop answer for every one of your issues identified with Infertility and Gynecological issues. The administrations which are given at the middle incorporate Laser Assisted Hatching, Fertility Treatment, Complete Fertility Workup, In-Vitro Fertilization (IVF), Intrauterine Insemination (IUI), Intra Cytoplasmic Sperm Injection (ICSI), Microsurgical Epididymal Sperm Aspiration (MESA), Testicular Sperm Aspiration (TESA), Blastocysts Transfer and Culture, Frozen Embryo Transfer, and Treatment for Recurrent Implantation Failures. With a group of profoundly qualified and prepared gynecologists, neonatal pros, pediatricians, and different staffs, they cooperate to give you the fragile consideration required during pregnancy. The inside keeps its offices refreshed with the most recent headways in the therapeutic field. Propelled gear and procedures are utilized to give the best IUI, IVF and pregnancy care administrations. The emergency clinic additionally trusts in teaching and spreading mindfulness among ladies and couples so they arrange instructive and directing administrations on contraceptives, menopause the executives, diet, and STDs. Directly from your origination till conveyance, the medical clinic is focused on furnishing patients with positive administration. The medical clinic is supported by best in class systems and top pros to encourage an enhancing background of birthing and newborn child care. The group at the middle involve phenomenal experts, both clinical and non-clinical. It comprises of experienced Obstetricians, Midwives, Obstetric Anesthesiologists, Neonatal Pediatricians, and others. Dr. Nalini Mahajan is one of the top IVF experts in the city rehearsing at Mother and Child Hospital. She has almost 4 many years of experience and has been devoted to giving an elevated expectation of social insurance administrations.

Phoenix Hospitals (Aveya IVF)

Phoenix Hospitals Aveya IVF is an eminent Birthing, Neonatal consideration and Fertility emergency clinic situated in Greater Kailash Part 1, Delhi. It gives 24X7 office and the patients are invited by the best in class foundation and gear. The various offices given by the medical clinic are Infertility Assessment and Treatment, Surrogacy, Blastocysts Culture, Laparoscopy and Hysteroscopy, Laser Assisted Hatching, In-Vitro Fertilization (IVF), Intrauterine Insemination (IUI), Intra Cytoplasmic Sperm Injection (ICSI), and Normal Vaginal Delivery (NVD). The patients can discover decent variety in medicines for different Infertility and Gynecology related issues. The couples can counsel Dr. Shilpa Sharma for IVF and IUI Treatments. Snap on the guide to discover the headings to arrive at Phoenix Hospitals Aveya IVF.Phoenix Hospitals Aveya IVF is a birthing and neonatal thought center arranged in South Delhi. We are a 24×7 office with a gathering of genius experts, top tier equipment, and neonatal workplaces Established in the year 2000, Phoenix Hospital has treated patients from wherever all through the country and over the world. Our success relies upon the gigantic philanthropy and certainty that we have earned consistently. It is our endeavor to give our patients altered consideration and make our supporters feel good. Our significantly qualified gathering of

experts is outstanding as pioneers in their fields, gave to tolerant thought and welfare. Our principle objective is coordinated by the vision of our coordinators Dr. Deepak Sehgal and Dr. Urvashi Sehgal.

Rainbow IVF

Beginning as an IUI (Intra Uterine Injection) facility in 1997 Malhotra unnaturally conceived child focus has developed by jumps and bound to be one of the chief associations for Assisted Reproduction in India. Presently in another reason with a completely prepared State of Art Laboratory, Rainbow IVF has rapidly made an imprint for its own in India just as abroad.

Dr. Jaideep Malhotra and Dr. Narendra Malhotra have committed their lives to fruitless patients and have distributed more than hundred books on therapeutic science. With over 20 years of experience, under their direction Rainbow IVF offers unrivaled patient consideration with prime spotlight on security, secrecy and requirement for advising. We accept that each patient is extraordinary and thus give customized conventions to each case. We have received an all encompassing methodology and treat our patients with clinical techniques as well as with helpful methodologies, for example, yoga, nourishment and directing.

We give everything under one rooftop. Aside from this committed group, the Agra focus is arranged in a 110 bed super-claim to fame emergency clinic with an unrivaled basic consideration unit and a Neonatal Intensive Care Unit. Aside from the lead infertility focuses in Agra (the city of Taj) and Delhi, Rainbow IVF additionally gives specialized joint effort and clinical ability to 14 infertility centers crosswise over India and 2 global infertility facilities abroad.

For more information, Call Us : +91 – 8929020600

Visit Website : www.elawoman.com

Contact Form : https://www.elawoman.com/contact

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#Surrogacy Center in Delhi

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4389pythoncertification · 7 years ago

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Is There Still A Shortage of Special Education Teachers?

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#python certification

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riyasharma24mr-blog · 7 years ago

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Global Once-through Steam Generator (OTSG) Market Professional Survey Report 2018

This report studies the global Once-through Steam Generator (OTSG) market status and forecast, categorizes the global Once-through Steam Generator (OTSG) market size (value & volume) by manufacturers, type, application, and region. This report focuses on the top manufacturers in North America, Europ

Sahil Sharma's insight:

The global Once-through Steam Generator (OTSG) market is valued at xx million US$ in 2017 and is expected to reach xx million US$ by the end of 2025, growing at a CAGR of xx.x % between 2018 and 2025.

The major manufacturers covered in this report

Nooter Eriksen

BHI

Alstom Power

CMI Energy

Doosan E&C

NEM Energy

VOGT Power

STF

Babcock & Wilcox

Mitsubishi

Foster Wheeler

Hangzhou Boiler

BHEL

Wuxi Huaguang

Download FREE Sample of this Report @ https://www.grandresearchstore.com/report-sample/global-once-through-steam-generator-otsg-market-professional-survey-report-2018

Geographically, this report studies the top producers and consumers, focuses on product capacity, production, value, consumption, market share and growth opportunity in these key regions, covering

North America

Europe

China

Japan

India

Southeast Asia

Other regions (Central & South America, Middle East & Africa)

The regional scope of the study is as follows:

North America

United States

Canada

Mexico

Asia-Pacific

China

India

Japan

South Korea

Australia

Indonesia

Singapore

Rest of Asia-Pacific

Europe

Germany

France

Italy

Spain

Russia

Rest of Europe

Central & South America

Brazil

Argentina

Rest of South America

Middle East & Africa

Saudi Arabia

Turkey

Rest of Middle East & Africa

On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into By Gas Turbine Output Power

0–60 MW

60–100 MW

100 MW & Above

By Design

Modular Construction

C-Section Construction

Bundle Construction

Fully Assembled

By Application, the market can be split into

Co-generation (Process Heating)

Combined Cycle

Combined Heat & Power (CHP)

The study objectives of this report are:

To analyze and study the global Once-through Steam Generator (OTSG) capacity, production, value, consumption, status (2013–2017) and forecast (2018–2025);

Focuses on the key Once-through Steam Generator (OTSG) manufacturers, to study the capacity, production, value, market share and development plans in future.

Focuses on the global key manufacturers, to define, describe and analyze the market competition landscape, SWOT analysis.

To define, describe and forecast the market by type, application and region.

To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.

To identify significant trends and factors driving or inhibiting the market growth.

To analyze the opportunities in the market for stakeholders by identifying the high growth segments.

To strategically analyze each submarket with respect to individual growth trend and their contribution to the market.

To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

To strategically profile the key players and comprehensively analyze their growth strategies.

In this study, the years considered to estimate the market size of Once-through Steam Generator (OTSG) are as follows:

History Year: 2013–2017

Base Year: 2017

Estimated Year: 2018

Forecast Year 2018 to 2025

For the data information by region, company, type and application, 2017 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Key Stakeholders

Once-through Steam Generator (OTSG) Manufacturers

Once-through Steam Generator (OTSG) Distributors/Traders/Wholesalers

Once-through Steam Generator (OTSG) Subcomponent Manufacturers

Industry Association

Downstream Vendors

Available Customizations With the given market data, We offers customizations according to the company’s specific needs. The following customization options are available for the report: Regional and country-level analysis of the Once-through Steam Generator (OTSG) market, by end-use. Detailed analysis and profiles of additional market players.

Get the Complete Report & TOC @ https://www.grandresearchstore.com/manufacturing-and-construction/global-once-through-steam-generator-otsg-market-professional-survey-report-2018

Table of content

Global Once-through Steam Generator (OTSG) Market Professional Survey Report 2018 1 Industry Overview of Once-through Steam Generator (OTSG) 1.1 Definition and Specifications of Once-through Steam Generator (OTSG) 1.1.1 Definition of Once-through Steam Generator (OTSG) 1.1.2 Specifications of Once-through Steam Generator (OTSG) 1.2 Classification of Once-through Steam Generator (OTSG) 1.2.1 0–60 MW 1.2.2 60–100 MW 1.2.3 100 MW & Above 1.3 Applications of Once-through Steam Generator (OTSG) 1.3.1 Co-generation (Process Heating) 1.3.2 Combined Cycle 1.3.3 Combined Heat & Power (CHP) 1.4 Market Segment by Regions

2 Manufacturing Cost Structure Analysis of Once-through Steam Generator (OTSG) 2.1 Raw Material and Suppliers 2.2 Manufacturing Cost Structure Analysis of Once-through Steam Generator (OTSG) 2.3 Manufacturing Process Analysis of Once-through Steam Generator (OTSG) 2.4 Industry Chain Structure of Once-through Steam Generator (OTSG)

3 Technical Data and Manufacturing Plants Analysis of Once-through Steam Generator (OTSG) 3.1 Capacity and Commercial Production Date of Global Once-through Steam Generator (OTSG) Major Manufacturers in 2017

Key questions answered in this report:

What will the Once-through Steam Generator (OTSG) the growth rate be in 2025?

What are the key factors driving the Global Once-through Steam Generator (OTSG) with a focus on the Chinese market?

What are the key market trends impacting the growth of the Global Once-through Steam Generator (OTSG) market?

What are the challenges to Global Once-through Steam Generator (OTSG) market growth?

What are the market opportunities and threats faced by the vendors in the Global Once-through Steam Generator (OTSG) market industry?

What are the key outcomes of the five forces analysis of Global Once-through Steam Generator (OTSG)?

If You Have Any Question Related To This Report Contact Us @ https://www.grandresearchstore.com/enquire-now/global-once-through-steam-generator-otsg-market-professional-survey-report-2018

What our report offers:

Strategic suggestions and proposals for the beginners to understand Assessments of the market share from different countries and regions were conducted Top key market players, market share analysis included.

The market observations such as constraints, drivers, threats, opportunities, investment opportunities, challenges, and recommendations are added.

The competitive landscaping mappings of the ongoing trends are discussed. Based on the market estimations, the strategic recommendations are made in the business segments The competitive landscaping mappings of the current trends are detailed. Various companies detailed profiles are included.

The latest technology advancements are mapped with the trends of the supply chain. The analysis of competitiveness between different markets players are added to provide

CONTACT US: 276 5th Avenue, New York, NY 10001, United States International: +1(212)-6344884 / +1(646)-7817170 Fax: +1(212)-6344885 Email: [email protected]

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martechadvisor-blog · 7 years ago

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Strategizing social media marketing to gain bigger impacts: With Yuval Ben-Itzhak, CEO at Socialbakers

MarTalk Connect is our Interview Series with marketing technology companies that are making a difference. Join us as we talk to them about their product journeys, insight on the categories they serve and some bonus protips!

Social media marketing today covers each part of the business from corporate communication to customer service, from executive communications to sales. Yuval Ben-Itzhak, CEO at Socialbakers shares the must-have components of a comprehensive social media strategy, crucial pain points with social media marketing, and the basic social media metrics that a brand should focus on. According to him AI, predictive analysis, and machine learning are playing a huge role in the advancements of martech. Yuval is a graduate of Ben-Gurion University of the Negev in Israel and a holder of 20 U.S. patents. He is a frequent commentator in the media and speaks regularly on technology topics.

Social media can be many things for marketers today. A tool for customer engagement, a channel for customer service, a feedback and research platform, an awareness or brand building tactic. In your opinion, what are the must-have core components of a comprehensive social media strategy? How has the idea of a ‘social media strategy’ evolved over the last few years?

A successful social media strategy is one that reaches the right people at the right time with the right content to inspire conversations & encourage interactions. Being relevant and effective is the name of the game in Social.

There are a few must-have components when it comes to social:

WHO –

Marketers need to understand who is their audience, what personas are there, what are their interests, what are they talking about and who are they engaging with.

They shouldn’t guess the answers and try to create blanket content that suits everyone. Instead, they need to target and personalize per each persona.

WHAT –

It is very important for marketers to understand what engages their audience, what is trending and what their competitors are doing.

WHEN –

Timing is key. Marketers need to learn at what time of day their audience is engaging with content as this is the best time to post.

It is also useful to learn about their calendar (holidays, events, important days) as it will drive content opportunities that will engage them.

WHERE –

There are so many networks, so it’s important to learn where on social the marketer’s audience engages with their content.

The answer may be Facebook, it may be LinkedIn, but answering this question is key to helping marketers to achieve their goals.

HOW – Last but certainly not least is measurement.

Marketers need to measure how their content performs.

Benchmarking results against competitors, industry, or region to learn where they stand provides insight on how to improve their performance.

Finally, in terms of how a social media strategy has evolved over the last years, I would say that digital marketing is now very much in the focus of the C-Suite at any company. Brands have understood the need for social media and the impact it can have on their business, so they want to make sure they are getting the best return on their investment.

This evolution has meant that a social media strategy today needs to be one that covers each part of the business from corporate communication to customer service, from executive communications to sales.

There is a feeling that social media is a better fit for B2C marketers than B2B marketers. Do you agree? If not, then what are the big opportunities for B2B marketers with social media (that they may be missing today)?

Social media is a good fit for all marketers because social is where people are spending their time, having conversations and interacting. B2B social media marketers need to focus on engagement and look at that as a key metric. B2B companies that are using social media to provide the right information to the right person at the right time have a clear competitive advantage over companies that are not yet active on social, or just spamming their audience with non-engaging content. **At the very least, I would recommend to every B2B company to set up a business page on LinkedIn.**

LinkedIn has a huge and growing user base with more than 500 million members in over 200 countries. It has become the go-to place for businesses looking to grow their professional network, build advocacy and increase sales.

We see many B2B companies using social as a means of supporting customers, answering their questions and offering them advice. This presents a huge opportunity for these companies to bring direct value to their customers and prospects.

Who really owns social media in an organization? Is it something all members of the team do or should do; is it something a single social media marketing manager does or can it be outsourced altogether? What should a CMO consider before taking a call on social media ownership within the team?

At Socialbakers we work with brands large and small across all industries and we see all kinds of setups when it comes to social media. Oftentimes social will lie within the marketing department, but Sales, HR, Customer Service and Corporate Communications are also key stakeholders. Social is really a tool that we see being used across many departments that is why oftentimes a shared approach makes sense.

Collaboration is the key when it comes to reacting quickly and telling a single unified corporate ‘story’ on social.

What are your customers telling you? What are the 3-5 crucial pain points with social media marketing they strive to address?

At Socialbakers we listen very closely to the feedback we get from our customers and we base the vast majority of our innovation on their needs. Customers are telling us that they want simplicity. They want one platform to help them measure, manage and optimize their social media across all social platforms.

One pain point marketers face comes from audience & influencer marketing.

Many marketers tell us that they struggle to identify the right influencer or micro-influencer for their brand and once they have identified them, they struggle with how best to use them. This is something we are currently working to address within our Socialbakers Suite.

We want to help our customers take advantage of the opportunity that influencer marketing presents to today’s businesses.

Finally, I would say a pain point we hear a lot in our conversation with customers is how can I make sure I am getting the most out of my social investment? This is why we have released several features over the last months to give marketers access to Facebook ad spend benchmarks and video performance benchmarks so that they can see how their ad costs measure up versus their industry. Access to this data helps marketers place their efforts against the brand competitors; knowing the average industry or regional rates for CPC, CPM, CTR and other paid media KPIs can aid them in securing higher paid media budgets.

What should be the balance between a paid and organic social media marketing strategy? What should be the key considerations for a brand evaluating this decision?

There is no one-size-fits-all answer to this question. The first thing a marketer needs to be clear on is what they want to achieve with social media. It’s important to start by comparing your brand to the rest of the industry to get a clear overview of the budget your competitors are putting behind their ads and the value they're generating with their investments.

Once you understand how your paid and organic content is performing against your main competitors you can decide what balance will work best for you.

Today, a single, unified view of the customer to deliver a seamless customer experience is all the rage. How can a stand-alone social media management platform connect the dots or plug into the larger customer view marketers are working to develop (which includes structured and unstructured data from multiple data sources)?

The biggest challenge for marketers is taking the volume of structured and unstructured social data from multiple platforms and determining what is useful in terms of customer intelligence and performance optimization.

It has become impossible to compute and analyze so much social media data manually so last April, based on customer demand, we released the Socialbakers Suite to the market. The Suite gives marketers one platform with which to act on audience data, take advantage of smart predictions and follow data-driven recommendations. With the Suite, marketers can also manage their content, community, ads, and analyze their performance with visual, best-in-class reports. **Every innovation we deliver at Socialbakers is about simplifying the lives of marketers and helping them to get the maximum business impact from social media.**

What should be the basic, bare-bones social media metrics for a brand to track? How have you seen the social media metrics and ROI arguments evolve over the last few years?

The short answer is: Reach & Engagement. For paid/ads, it’s important to find out how your brand stacks up, you should first look into metrics such as Cost per Click (CPC), Cost per Action (CPA), Cost per Mille (CPM), and Cost per Page Like. If your spend is much higher than the average, you might want to reconsider your marketing strategy (for example by tweaking targeting options, improving your ads' quality, or adjusting your bidding) to achieve better social media ROI.

We also recommend that brands delve into the market's average volume of engagement.

ROI doesn't always have to be a monetary value it can also be the number of times your advertising objectives were completed.

It’s important to compare your results against the country, region, and industry to assess if you're getting enough return off of your social media investments.

ROI arguments have changed significantly over the last years as brand have more and more tools with which to measure it. **One crucial change for marketers that can heavily impact their social media ROI today is the Facebook relevance score.** The majority of businesses will fall between the range of 4 to 6 when it comes to the relevance score. However,

If a brand wants to grow and generate better revenue, they need to aim for a high relevance score, which is easier to do if they know how the key Facebook ad spending and performance benchmarks are changing day to day.

What role is (and can) AI, predictive analytics and machine learning play in powering social media?

AI, predictive analytics and machine learning are all playing a huge role in the advancement we are seeing in marketing technology today.

Employing machine learning to make strategic investments has resolved guesswork from the day-to-day for many marketers. The advancements in Artificial Intelligence have made it easier for marketers to pinpoint what content is truly engaging their audiences. It has helped them return more value from their social media investments through efficiency.

In the next year, we should see automation take over other integral parts of social media, especially in the area of audience segmentation and building of accurate audience personas for brands.

AI will take the small repeated tasks marketers are doing every day, and operate them at scale while giving back the marketer 30% of their time to focus on the more creative and complex challenges they have.

What essential skills do you think a young social media manager needs to thrive in the current business environment?

The role of a social media manager has evolved in such a short time span. It's no longer just about posting to keep your audiences engaged. Social media has evolved into a profitable business that gives brands the ability to directly see the impact of their advertising efforts.

A social media manager needs to be equipped with the skills and the tools to drive business impact across multiple platforms, multiple audiences and multiple content types all at the same time.

The social media managers need to ensure that social media tactics are aligning with business goals that have been set by higher management.

To prove that social investments are worthwhile, it's absolutely essential to have someone in this role that can report on the effectiveness of social media campaigns. At the same time, a social media manager often provides creative direction for the team and is able to make executive decisions based on the analysis. More importantly, a person in this position holds the purse strings and enforces a strategy for how the budget should be allocated across social media platforms.

What is Socialbakers excited about for 2018 – either with reference to your own solutions or in the broader social media market?

2017 was the year when digital ad spends finally surpassed TV ad spend, according to a report from Magna, and we expect digital ad spend to keep on growing. This growing is bringing with it so many developments that are positive for marketers and positive for social media users. I’d like to highlight one area that we find particularly exciting and that is increasing personalization capabilities to truly engage and delight audiences.

Today social platforms offer marketers countless ways to target, retarget, segment and analyze their audiences in any way imaginable. They allow marketers to think beyond the obvious segmentation by demographics and step into targeting based on interests and behaviors to deliver more personalized messages. **As we move into 2018, we predict that we will see advancements in real-time AI-driven personalization on social media.** It is the dynamic element of personalization that is integral to making marketing click with customers. We can no longer assume that audiences stay interested in the same topic today as they were a month ago. Dynamic personalization will be anchored in three areas - being timely, relevant, and engaging. Tailoring content to different audience personas will put the social media teams to the test. Will they be able to meet the demand for content personalization? If they are prepared for it - yes. One obvious content trend that every marketer can prepare for today is video - a trend that is as critical for marketers as was the switch from desktop to mobile. This move towards increased dynamic personalization, we believe, is really going to bring value to both marketers and users in the coming years.

This article was first appeared on MarTech Advisor

#martech #marketing #technology #business #cmo

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eelgibbortech-blog · 8 years ago

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Client management the Mad Men way, with infographic (July 2017)

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This July, we celebrate the 10th anniversary of the premier of season 1, episode 1 of Mad Men, the 1960s era show that validated and united everyone who’s worked in advertising.

Ten years later, we’re still nostalgically sharing marketing insights coined by Don Draper and consoling ourselves with Roger Sterling’s account management axioms:

“My father used to say this is the greatest job in the world except for one thing: the clients.”

Ahh… the double-edged sword of clients.

Despite his mastery of persuasion, Don Draper couldn’t handle client management on his own. After losing the Hilton account, he confessed:

“I can sell ideas, but I’m not an account man.”

If even Don couldn’t hack it, what hope is there for the rest of us who are trying to manage clients and creative work sans account team? Well here’s the thing – Don may not have been an account man, but he was surrounded by some really good ones. And there’s plenty we can do with what they shared in Mad Men’s seven seasons.

So I’ve assigned myself the oh-so-difficult job of binge-watching Mad Men to collect these 5 lessons on account management. They’re good for the 21st century, too. And perfect even if you’re in a creative agency of one.

1. “Stop writing down what I ask for, and try to figure out what I want”

Application: Learn about your clients’ desires, culture and communication styles.

Remember the scene? Heinz baked beans could not be satisfied. They rejected every creative approach presented, and they were getting tired of saying no. Peggy met their specific requests, but had failed to understand their desires.

(Image source)

In your role as a copywriter, you need to get inside the heads of your target audience.

In your role as account manager, you need to get inside the head of your client.

Readers of Copy Hackers know that you can learn a lot about your target audience from review mining. This is much harder to do when you have an audience of one, and when you’ve never met that person IRL. Here are some tricks to make it a bit easier to figure out what your client wants.

Use social profiles to connect (but don’t be creepy about it)

It’s not always easy to discover your clients’ interests outside of the projects you’re working on. One way to get to know you them better is from their social media profiles.

Help desk software company Groove does this well. Groove follows its customers, taking note of interesting Tweets and mentioning them in their interactions.

If a company with over 6,000 users can stay connected to its clients with social media, it might work for you too. It also might make you feel like a stalker just thinking about it, which could be why you’re not doing it already.

Selling 1-to-many products online is a different game than nurturing 1-to-1 client relationships, where you’re more colleague than company. If you’re worried about crossing the line between light intel and full-blown creepster, ask yourself:

What would Zappos do?

Zappos retweets great customer quotes.

Zappos does not troll through its customer’s daughter’s birthday albums, liking and commenting on the photos.

Being professionally connected to your clients can give you valuable insights into how they see themselves (like discovering the reason your client never opens your reports is because she identifies as a storyteller who’s a marketing manager in title only).

Learn their preferred communication style

Find out what your clients want by figuring out their personality and communication style.

There’s no shortage of profiling systems. I like any framework that can be useful without needing to administer an actual test. The DiSC framework is helpful since it can be focused on workplace behavior.

You can assess your client just with a squint test, and use your findings to inform your interactions. How you’d craft an effective client email, for example, would depend on their DiSC profile:

Dominance (D-style): Keep the email brief and use a subject line that gets to the point.

Influence (i-style): Use energetic language. Exclamation marks and emoticons are usually appropriate.

Steadiness (S-style): Use polite, courteous language and make them feel needed.

Conscientiousness (C-style): Write a straightforward email that includes details, objectives and expectations.

If you want more profiling nerdiness, Crystal is an app that estimates DiSC-style personality insights based on social media and other data. Here’s a screenshot of Crystal telling me to chill out in my communications with a client:

There’s a lot your clients value that they won’t tell you directly. Profiling can help you anticipate needs and adjust your approach.

Learn the company culture & stages of change

To help your client grow, you need to start where they are. What does the company believe about itself and its customers? What are your client’s core values and mission?

If you don’t know how to answer this, you can usually find it on LinkedIn or the current version of their website. As self-delusional or inaccurate as this material may be, there’s a reason it had sign-off and is live today.

As an account manager, you’ll need to work with, not against, your client’s existing beliefs and values. You should also know why your clients chose you as a partner. Was it:

Fit. Your voice and approach are a perfect match for your client.

Aspiration. Your client sees your work or process and thinks “we need that here.”

Change agent. Your direct contact likes your style, and wants you to help change an organization that doesn’t yet agree there’s a problem.

Hired muscle. You’re there to get work done, not challenge the status quo.

Change is not easy. It happens in stages, over time. Knowing what your client believes and what your role is will help you determine how much effort is necessary to “nudge” your client towards new beliefs and worldviews.

Unless you’re a perfect fit for your client, you’re likely to meet resistance as your client begins to consider and take steps toward the next stage of change.

Whether you’re involved in a rebrand, a push for testing, a change in positioning or any other challenge to their identity or culture, understanding the stages of change will help to know how to best manage the relationship.

2. Your work doesn’t speak for you

Application: Show your client the process and benefits of your work.

Remember the scene? Don Draper is man of mystery. Never one to talk about his past, he demurred in an important interview, resulting in an underwhelming article and a lost opportunity for publicity. Don defended his approach, saying “my work speaks for me.” Bert Cooper shot back “turning creative success into business is your work. And you’ve failed.”

(This image is from the end of the episode, where Don does a 180 and owns the interview. Watch the clip here.)

As creatives, we want our work to stand on its own, no explanation needed.

So there’s a certain kind of punch-in-the gut disappointment that comes when you’ve sent your client your best, most compelling creative work, and the email you get back says:

This is not what I expected. Can you explain your process here?

Luckily, the discipline of conversion copywriting has armed you with a deep knowledge of persuasion that can be applied to client management and business success.

Reverse the Curse of Knowledge

We’re trapped by the curse of knowledge, meaning that once we know something, we forget what it’s like to not know it. We forget that most of our clients don’t specialize in our field and don’t intuitively understand the benefits of the work we provided.

Features and benefits for the win

At some point in your copywriting career, you’ve probably lectured patiently educated another person about the difference between features and benefits.

Features are what the product does

Benefits are what the features solve

Good copy is benefits-focused. So are good client presentations and deliverables.

Think of features as your deliverables and their components: Sales pages, emails, cross-heads, fascinators, tone, social proof, etc.

Benefits are how the features will help your clients get the outcome they want. What’s the benefit of running this email? How will using testimonials improve conversion rates?

Until you have sign-off (and sometimes even after that), you’re still “selling” your ideas to a client who doesn’t know how your work will solve his problem. As in the comic below, paint a picture of the result for clients, don’t just hand them a can of (powerful, high-converting) spinach.

(Image source)

You don’t need to unpack every choice or quantify its expected lift, but providing some high-level prompts of “so you can…” or “this helps to…” can give your client the context she needs to understand and agree with your strategy.

The “because” technique

Giving people a reason — any reason — to say yes is usually better than no reason at all. A 1978 study showed that people were just as likely (93% vs 94%) to let others cut in line for a copier if they had a placebic, obvious reason (“because I need to make some copies”) as they were for a real reason (“because I’m in a rush”).

Creating a habit of offering a reason, even if it seems self-evident (“because the research shows this is what your customers want”), can help combat the curse of knowledge and get client buy-in.

Cheat your way to more transparency

Everyone wants to buy from companies that are transparent, and many people insist they’ll pay more for transparency. Whether or not that’s true, being transparent and being perceived as transparent can involve different values and skillsets.

I feel I’m being transparent if I have nothing to hide; I’m honest and meet my deadlines.

But my client doesn’t feel I’m transparent. The project is due next week and she doesn’t know if I’m 20% done or 90% done. She doesn’t know anything about my process. She’s needlessly anxious and frustrated by all the unknowns.

Harvard marketing professor Michael Norton says that to be transparent, we should have a strategy in place to show our work. He uses Domino’s Pizza Tracker as a case study for how businesses can be more transparent.

The pizza tracker is a wildly successful web app that shows the steps of preparing a pizza. But it doesn’t actually reveal new information: we already know the steps and sequence for pizza delivery.

So what makes the tracker such a huge hit? This is Norton’s explanation of why people love it (you can watch the 3 minute clip here):

“There’s something very psychologically compelling about…being able to see that it’s happening. We really like to feel that there’s a person, scrambling around doing stuff for us, because it means we’re really important.

The more we can see into the process…the more we feel really good about the output of that process.”

Even if it’s human nature, having a client who delights in my scrambling to finish tasks for him is at odds with my ideal workflow. I’d rather go the Domino’s route of providing that feeling of transparency, without actually checking in every hour, being micromanaged, or resorting to passive-aggressive communication until one of us fires the other.

The pizza tracker’s success can be explained by the labor illusion: people are happier if they feel like we’re working harder for them – whether or not it’s true, and whether or not it improves the outcome.

Here are some ways to show your client all your hard work:

Use a collaboration tool. With a shared collaboration app (like Slack, Trello or Basecamp), the work you do stays top-of-mind, rather than lost in a crowded inbox. Let wins and milestones linger, rather than immediately archiving completed work.

Share the steps. Create distinct steps on the path between start and done, and help your clients know where you are on the journey. Document and communicate the tasks. “Phases” are good, checklists are awesome. (If you know how to use an actual progress bar for this, please share in the comments.)

Break up deadlines. This is especially useful for large projects that you’re likely to procrastinate anyway. Assign due dates to smaller steps of the process, rather than having everything due at once.

3. Don’t let your client near the check

Application: Give your clients the VIP treatment and remove the “pain of paying.”

Remember the scene? Legendary account man Roger Sterling gave Lane Pryce some sage advice as he prepared for his first client dinner. Among secrets of which drink to order and how to get the client to fill out his own RFP, he suggested: “Get your answers; be nice to the waiter; don’t let him near the check.”

(Image source)

As a copywriter in the internet age, you’re probably not closing clients over steak dinners or renewing contracts from courtside seats. I’ll be forever grateful that I can keep clients without having to play golf.

But there’s a hidden cost to this low-cost way of business: losing the chance to grab the check. There are some real advantages to giving clients the VIP treatment. Here’s how to be the hero without buying the next round.

How to “get the check” with strategic gifting

Smart account managers wine & dine and otherwise lavish attention on their clients to leverage the rule of reciprocity, which is that people are likely to return the favor and give back (in the form of loyalty, repeat business, referrals, etc).

John Ruhlin, author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention, says that most businesses miss out on the powerful rewards of gifting for a simple reason: we aren’t focused on it. We’re too busy running the day-to-day.

Here are some of John’s spot-on suggestions for how to gift strategically:

Make a plan for gifting. Keep a grateful mindset, and reinvest in the people who helped you get where you are.

Give inspirational, “just because” gifts that provide real value. Gifts that are merely transactional (thanks for the referral) can feel tit for tat and have less impact.

Get the most bang for your gifting buck by avoiding “crowded” times (Nov – December) or expected occasions.

There’s a difference between a gift and a promotional item. If it has your brand on it, it’s a marketing tool. Real gifts are engraved with the recipient’s name, not yours.

You can “validate and fascinate” your clients by paying attention to what’s going on in their lives. Here’s an example of ConvertKit getting it right:

(Facebook screenshot, used with permission)

Show appreciation for the people who help your projects get done

Not only can gifting deepen client relationships, it can also help establish a better working environment. Here’s one more example of the power of gifting, for good measure…

My friend Becca works full-time on a sheep dairy farm, and she freelances as a data analyst. Her screen time is quite limited due to her massive chore schedule. She needs to get all the data in the right format on the first try to stay productive during her office hours. That almost never happens.

The reason Becca isn’t answering her email.

One of Becca’s district contacts is especially responsive and accurate with data pulls, so Becca sent a nice box of chocolates to express her gratitude. Her contact feels appreciated in a thankless data job and keeps prioritizing Becca’s work. Becca’s attempt at work-life balance is much easier.

Don’t charge your clients for each bite of pizza

If you want to keep your clients happy paying your fees, consider their psychological triggers around pricing. Your clients, like their customers, overvalue free. Dan Ariely explains:

FREE! gives us such an emotional charge that we perceive what is being offered as immensely more valuable than it really is.

Create bonuses, value-adds and (reasonable) all-inclusive services. Keep these extras top-of-mind in your deliverables and invoicing. Help your client maximize perceived wins and minimize perceived losses when it comes to their budgets.

Ariely also points out that people go to absurd lengths to avoid the pain of paying.

In one study, a pay-per-bite fee structure turned a nice Italian meal into an evening of agony for his students.

(Image source)

Here are some suggestions for how to make the pain of paying less intense for your clients, modified from Dianna Booher’s What More Can I Say?:

Bundle items to increase perceived value, and reduce the number of small purchases your client needs to make.

Offer different payment options and terms, including payment plans.

Don’t make your client feel nickel-and-dimed by adding small fees after the primary sale. (The more you think through the full scope of similar projects, the easier this gets.)

You can also minimize or restructure unsexy business costs. Let clients see certain fees are waived or included for them.

4. Half the time in this business, it comes down to, “I don’t like that guy”

Application: People aren’t just motivated by outcomes. Be Likable.

Remember the scene? Sales were flat for Admiral Televisions, and arch-rival-to-the-entire-Creative-Department Pete Campbell had an innovative solution. By advertising to a high-value, untapped demographic, Admiral could reach a warm market and secure affordable media space. Unfortunately, his racist clients didn’t care for the opportunity, or him.

After the meeting, Pete protests, “It seems illogical to me that they would reject an opportunity to make more money.”

(Image source)

Roger was not sympathetic. “I don’t know if anyone ever told you,” he said, “half of this business comes down to ‘I don’t like that guy.’” (Watch the clip here.)

People like you less if you don’t care about them

Researcher Wendy Levinson observed that there are 2 kinds of physicians: those who get sued and those who don’t. Quality of care being equal, the surgeons who were never sued had this in common: They spent longer with their patients, were more likely to participate in active listening, were more likely to explain their process and laughed easier.

Doctors with good bedside manner are more liked by their patients – who knew?

But “be friendly and likable” can be intimidating (if obvious) advice, especially for those of us who don’t identify as popular or extraverted or someone whose heart doesn’t start beating faster when the phone makes that “ringing sound.”

Keeping that study in mind, let’s flip the learnings and look at what the sued doctors have in common:

They were rushed and didn’t spend much time with their patients.

They didn’t actively listen or validate.

They didn’t explain what they were doing.

They didn’t find ways to connect and laugh with their patients.

These frequently sued doctors assumed their role as an authority excused them from being caring and empathetic. It didn’t. It never does.

Your clients are no different from these patients. Outcomes matter, but we’d all rather have great outcomes delivered by someone who isn’t cold or hostile. Especially when we’re scared or confused or our narrative is being threatened, we want to be treated with care and dignity.

The bar for being likable is not that high – you don’t need to win a congeniality contest, you just gotta treat your clients like people, and treat people like they matter.

Your client is driven by her dreams and fears, not “data”

Conversion copywriting is an increasingly measurable field. Especially when it comes to testing, we talk a lot about removing our own ego to “let the data decide.” The paradox is this:

Our clients are not data-driven. They are emotion-driven.

Your client wants to stop the test early because he doesn’t want to waste more money on a losing test (loss aversion), even though statistical significance hasn’t been reached.

She crafts self-soothing, unlikely theories about why her favorite variation lost (it kept the wrong kinds of people from buying) because of ego involvement.

When he agrees to the winning treatment, it’s not because he’s a cylon programmed to value wins over losses – it’s because he’s a human who likes to win.

You already know that people buy with emotion and justify with logic. But how do you win your clients over emotionally in a data-driven industry? Persuasion expert Blair Warren says:

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.

Think for a minute about difficult clients you’ve had and how you’ve responded to them.

Did you “set expectations” for their million-dollar ideas, rather than praising their ambition?

Did you let them know they weren’t seeing better results because their strategy, funnel, page or product was weak?

When they looked to you for projected outcomes, did you remind them there are no guarantees?

Did you set them straight that what they suspect is the problem isn’t actually the problem?

Did you suggest that their preoccupation with their competition is misplaced?

Confession: I’ve done all those things. This is not easy stuff to put in practice. But I’ve learned that when I react to a client as if the situation is “me vs you,” even if what I’m saying is 100% correct, they don’t care. When I reframe as “us vs them,” I can provide the same information, and I usually manage to get buy-in.

5. If you don’t like what they’re saying, change the conversation

Application: Reframe the conversation to keep your client focused on what matters.

Remember the scene? Is change good or bad? You can’t win taking sides on that question. So when Don was asked to fight bad publicity about Madison Square Garden, he didn’t try to convince Manhattan they were wrong.

“If you don’t like what’s being said, change the conversation.”

(Image source)

Don reframed Penn Station’s stalemate debate about the merits of change into an inspiring promise of rebirth for a decaying city. Was SCDP really fired by its biggest client (Lucky Strike cigarettes)? No, his agency is just committed to health and could no longer promote tobacco.

Everyone with clients should learn the art of reframing, or we’ll find we “don’t like what’s being said” far too often.

The surprising reason we give so much attention to things that don’t matter

In subjective fields like design and copywriting, strategy meetings often devolve into discussions about button size, word choice and colors. Parkinson’s Law of Triviality explains this phenomenon:

The less important a subject is, the more time people will spend discussing it.

This principle (also known as the bike shedding effect) is not as cynical as it may sound.

People (not just clients, this includes you and me) are 1) more likely to have opinions about subjects we understand, and 2) less likely to weigh-in about a subject we’ve never heard of or can’t relate to.

I have nothing to say about the critical debugging problem the programmers are grappling with, but I have some strong opinions about why the graphic above is not attractive enough to be used in this article.

Your clients want to feel like their ideas are important. Owning and reframing the conversation lets you leverage their interest in contributing, without treating them like the Creative Director or Editor-in-Chief. (Really, what do we expect if we’re emailing documents and asking for feedback and edits?)

How one designer convinces his clients that “shop talk” is uncivilized

Here’s how Pentagram principal designer Michael Bierut reframes the conversation with his clients. He says:

“I do anything to avoid talking about typefaces, white space, composition, or colors. When the subject comes up, I act as if that’s something civilized people shouldn’t be discussing during business hours…

If you do it right, the conversation you have with the client is 99% about their business and their goals, 1% about these esoteric tools we have at our disposal to help them achieve those goals.”

Bierut frets about typefaces for “hours on end.”

But not in front of clients.

Keep clients focused on their goals, not their opinions

Give clients a framework and criteria to evaluate the project. Paul Boag recommends giving your client a specific role based in their expertise:

Focus on the user: Keep the client thinking about what the user needs.

Focus on the business: It’s the client’s job to ensure any design meets business objectives.

Focus on the problem: The client’s job is to identify problems. It’s your job to suggest solutions.

Over on the Copywriter Club podcast, Joanna Wiebe shared some ideas for reviewing copy. She suggests sending the copy an hour before the review. In the review, don’t jump into showing them the copy. Instead, lead clients through the process you followed to arrive at that copy, like so:

These are the goals. This is what you wanted us to work toward. Here’s what we learned… As a reminder, here’s the process that we go through to arrive at this copy that I’m about to present to you today. Here are some interesting findings and now here is the copy and let me walk you through it.

Framing the conversation around goals and processes helps clients understand how to meaningfully contribute and can keep the Law of Triviality at bay.

When all else fails…

For those times when a client refuses to let go of her need to “make a mark” on the project…

Offer functionally useless choices. If your client must touch the project creatively, you can let her make functionally useless choices. Just like you’d encourage a toddler to choose between the blue shirt and the yellow shirt, give your clients options that won’t affect the outcome of the project (hair color of the avatar, name of the test or treatment, etc).

Thank you, Buzzfeed, for making us feel like our random choices matter.

Try the duck technique (use with caution!): Some frustrated creatives resort to the duck technique, where they intentionally add a decoy to their work to give clients something to correct. This can backfire if the client likes the decoy, or if the decoy makes you look incompetent for not having corrected it yourself. Be sure to only use decoys that won’t harm your credibility if they’re approved.

Your 5 Take-Aways for Client Management

Lesson 1: Find ways to meaningfully connect and communicate with clients. Learn what drives them to say yes, and how to help them make changes.

Lesson 2: Overcome the curse of knowledge by showing your clients the benefit of your work. Keep them happy by showing the steps of your work.

Lesson 3: Use strategic gifting and help clients avoid the “pain of paying.”

Lesson 4: Clients are not data-driven. Apply Blair Warren’s one-sentence persuasion plan to keep them happy and on your side.

Lesson 5: Keep clients focused on goals, not opinions. Give them a framework to use to review the project.

To help you remember even more of Mad Men’s lessons for account management, check out this handy infographic:

I’ve used the titles account executive (AE), account manager and client manager interchangeably, as if they’re the same role. They aren’t. But if you’re wearing all the hats anyway, there’s not a meaningful difference.

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bizmediaweb · 8 years ago

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Content Marketing Roadmap: The B2B Buyer’s Journey

I am sure you’ve heard this a million times. Content is king.

Most businesses have realized the importance of having content at the core of their business.

Content marketing is not a fad, it’s here to stay.

The internet and social networks have completely changed the sales process. The modern buyer has access to more information than ever before. For example:

90% of customer buying decisions start online (Forrester)

75% of B2B buyers use social media to research vendors (IDC)

As a consequence, companies need to provide helpful online content and information, to build trust and credibility and to become a part of the buyer’s journey in selecting a product or service. This approach is frequently referred to as social selling and it doesn’t work without a healthy dose of content marketing.

In both B2B and B2C, buyers prefer getting all the information they need to make an educated decision. If this is the case, how can businesses and marketers such as yourself provide just the right kind of support they need, without being too salesy?

The answer lies in a simple C-word: Content.

The crucial role of content marketing in B2B

With high-quality and informative content, today’s careful and perceptive B2B buyers are able to learn about possible solutions to their existing problems, compare and contrast the different options, and finally decide on a solution.

As a marketer, the responsibility falls upon your shoulders to ensure that a solid content marketing strategy is in place to capture the interest of potential buyers. However, it’s not as simple as bombarding your target audience with articles or free whitepapers.

So now, the question is: How do you know which kind of content to provide to which members of your B2B target market?

It’s simple. Know and understand the buyer’s journey.

Align your content strategy with your B2B buyer’s journey

Let us first define what a buyer’s journey is.

The buyer’s journey is:

For the marketer: a simple, structured guide that shows you the different stages the potential buyer finds himself or herself in, depending on his or her level of knowledge and need at any given moment.

In respect to a customer: it is the process from awareness to decision that a buyer goes through. It starts with him or her discovering your content available on the web while browsing for something they want to purchase.

The buyer’s journey is a model — your guide to knowing what your prospective buyer needs to move closer towards a sale, and when it’s needed.

Did you know that 84% of marketing executives recognize the importance of developing a process in mapping content to match the right stages of the buyer’s journey? With that in mind, here’s what you should do:

You must acknowledge that specific content offers tend to have a more profound impact on consumers’ buying behavior at certain points in the buyer’s journey than others do.

Have a clearer idea of why it’s important to rethink your content marketing strategy Over half of U.S. email users unsubscribe from a business newsletter. The reason…they no longer feel that the content they’re seeing is relevant to them.

You need to segment your customers according to their personas. People have different backgrounds, different beliefs, different wants and needs, different buying behaviors.

Mapping the B2B buyer’s journey

Every B2B buyer’s journey starts with a problem. That’s what will prompt them to find a solution in the first place. We call this a pain point, and it may be experienced by an individual or an entire company.

This is where the search for a solution begins. The person or company suffering from the problem starts to look for as much content as possible to figure out the different solutions available. After taking a look at the advantages and disadvantages presented by each potential solution, the time finally decide on which one would work best for their specific needs.

You need to be aware of some of the content marketing basics for the B2B buyer’s journey:

These B2B buyers would be in search of content from credible sources and subject matter experts.

Your role as a content creator is to ensure that the information you provide for them at that stage in their journey is exactly what they need to understand so they can make the right choice.

The stages of the B2B buyer’s journey, from a content creator’s perspective.

Above you will see a framework that you can use to guide your content marketing efforts, based on your objectives at each stage:

The Awareness Stage: Use content marketing to get noticed and obtain web traffic.

The first stage of the buyer’s journey involves getting people to see and read your content.

The people you want to attract are looking for answers, so naturally, the kind of content you should provide at this stage must be focused on that. Your goal here is to inform them about their problems and the best ways to solve them, and with a bit of research, you’ll be in the best position to address that need.

The relevant types of content for the awareness stage are:

Newsletters and email marketing: Keep in touch regularly with your subscribers with newsletters and email marketing campaigns.

White papers: Pull out all of your expertise and convert them into well-written and compelling white papers.

Blog posts: Blog posts are also helpful at this stage, because they’re easily digestible and can be informative at the same time.

Checklists and tip sheets: Other types of content that work well at this stage are checklists and tip sheets.

Infographics: Visual content like infographics are excellent choices for effective dissemination of information.

Social media updates: You can also use social media updates with links to your content to generate traffic and awareness.

Remember though, that the ideal approach here is to offer these resources for free. You’d be hard pressed to find people willing to pay you for information that they can just as easily get anywhere else. Set aside that financial goal for now, and focus on the fact that your objective is to inform and assist, not make a profit from the get-go.

The Consideration Stage: Develop a content marketing strategy for getting leads and keeping them.

I’ve never met a sales person, business owner or company executive whose top priority didn’t revolve around obtaining leads and sales.

These are the most crucial things at this stage.

When you reach this part of the B2B buyer’s journey, engagement becomes a more critical component.

You need to infuse your content with opportunities to reach out and engage with your audience on a more personal level.

Companies who rethink their lead generation strategy thoroughly enjoy a significantly higher response rate compared to those who don’t — up to 10 times higher.

So, what kind of content should you be putting out at this stage?

The potential buyers at this stage already know what you can offer them to address their pain points — your goal now is to build your credibility further.

The relevant types of content for the consideration stage are:

Webinars, live streaming and live events: These are a popular way to demonstrate your expertise on a particular subject.

Case studies: You can also publish case studies that talk about the benefits that working with you can offer, or even an objective comparison between you and your competitors to show them what makes you unique — and ultimately select you as a possible solution.

Reviews and testimonials: You can also use reviews and testimonials to demonstrate social proof, enhancing your credibility to potential buyers.

Social selling: You can incorporate social selling at this stage to gain further interest from potential buyers.

LinkedIn lead generation: LinkedIn is also particularly useful at this stage to generate leads.

The Decision Stage: Focus your content strategy on getting sales.

This is the selling point — the part you’ve been carefully building up to with all your content offers. If you set things up in the earlier stages, you should be reaping the benefits now.

One thing to remember is that you have to be patient. These days, most prospective buyers need to get through three out of five stages before they even start thinking that they’re ready to buy.

In this stage, all of those offers can be put to good use. The relevant types of content for the decision stage are:

Free trial, consultations, assessment, quotes/proposals and demos: You can share free trials and demos with them, invite them to request a quote from you, or even offer free consultations to get them moving along on their journey.

Sales conversation: At this stage, you can also get on the phone or meet in person to have a conversation to discuss how your solution will solve the buyers problem and increase their confidence in your product or service.

The Retention stage: Incorporate retention & referrals into your content marketing strategy.

After making a sale, don’t leave your customer behind. This is the stage where you need to be present for them. This is the perfect time to make them feel that they are an important part of your community.

The relevant types of content for the retention stage are:

Email marketing: Implement email campaigns that get them acquainted with your other products and continue to educate and nurture them.

Social media updates: Develop a consistent social media management strategy.

Live streaming and videos: Send them emails announcing when you’re doing some live streaming or you’ve uploaded a new video.

Blog posts: Publish a new blog post at least once a week.

Case studies: Organize case studies and make sure they are up-to-date.

Podcasts: Podcasts are also a great way to create a voice for your brand that your customers can listen to.

The Advocacy Stage: Develop your loyal customers into brand advocates.

To get repeat business, nothing beats the magic of referrals.

To gain advocates for your brand, these are relevant types of content for the advocacy stage are:

Warm introductions and referrals: Maintain relationships with your customers and notice who they are connected to. The third party credibility you get from receiving a warm introduction goes a long way in accelerating the sales process.

Social media engagement: Watch what your customers and prospects post online, don’t miss an opportunity to like, comment or share their posts when relevant.

Social sharing of content: Make sure that your content is easily shareable. Add social sharing options to your website and all other content.

Webinars: Continue to add value to your existing customers by offering an educational webinar series and allow them to invite others to it.

Ultimately, remember that the buyer’s journey is a step-by-step process that requires more than just a one-size-fits-all content marketing strategy. When it comes to planning and creating content, putting in that extra effort to offer exactly what your audience needs will make all the difference.

If you’re considering hiring a content marketing agency to help you with your content strategy, get in touch with us. We’d be happy to discuss with you how you can ramp up your content marketing plan to meet your buyers at every step of their journey.

The post Content Marketing Roadmap: The B2B Buyer’s Journey appeared first on Top Dog Social Media.

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unifiedsocialblog · 8 years ago