#Market Positioning

[twistcmyk]

What happened to your sona? The new design looks chubby, cute and marketable but the old one looked more cartoony and just generally more cool!!! Is there any reason for the change? :0

her design switches up between comics all the time, i just started drawing her a particular way more often

[chirpsythismorning]

I'm not going to say we should take every single thing official Netflix accounts post as gospel, because obviously they are not run by the Duffer Brothers themselves.

But to be clear, these people are hired by Netflix and there's more to it than just random interns scheduling posts. The people running these accounts are not the same people designing the posts made there, just like the people designing those posts have higher ups telling them what to do/not do in terms of the content they are creating. And there are plenty more levels that go beyond that, which eventually does lead to the Duffers and producers of the show, who do have a stake in how the show is promoted on a basic level to best align with their intentions and all the revelations still to come.

It is common knowledge that the Duffers work with Netflix marketing directly on a consistent basis to get their vision across, and that carries out in promotion with posters, merchandise, social media, etc., because it's really important in ST case (with it being a show made by nerds that love easter eggs), that they foreshadow what is still to come outside of the show itself.

When it comes to social media, the core purpose of those accounts is to encourage engagement for Netflix's user base, ideally ensuring they tune in to whatever is being promoted (and more), but it’s also more than that, in that it’s even more based on data and other factors.

What this leads to is the people in those less major decision-making roles, like graphic designers, simply being advised what to create, based on the information and content they are given to work with.

And so these accounts going from promoting byler subtly for years, to blatantly posting about it post-s5, is actually very, very intentional, going beyond a simple Netflix intern. It’s orchestrated by those in management positions, being advised by those in the ST production to do things a certain way, so that when all is said and done, we are able to look back and find tiny little things that point to it.

Byler can't be something they NEVER talked about even once on social media, only to have them end up being endgame with them posting about it forever afterwards when it's all said and done. It doesn't work like that, at least not in ST case. We're talking about a production that costs hundreds of millions to make, as well as being the most talked about mainstream series of our generation.

They have an obligation to make their story feel not only satisfying on its own, but to also promote the show in a way that makes the viewer feel this whole well-rounded experience, outside of the show itself as well.

And so when ST came out in summer 2022 and Netflix Geeked was making posts about it non-stop, that wasn't a rogue, low-paid Netflix intern doing whatever they wanted. That was multiple people with a job given a task and following through with it at their advisers discretion. Regardless of where it ended up, it started at the top with the Duffers informing higher ups in marketing that Byler is something that will happen, along with other revelations that they want to inform marketing about, so they can take the steps to plan ahead and create content that matches the Duffer's vision, most often to act as a foreshadowing device for the story still unraveling.

Remember when Netflix Geeked made a post acknowledging that Will the Wise drawing in El's room back in s3?? A very well known byler easter egg that only we know about??? That wasn't some ga intern watching the show once and them spontaneously coming up with content to create related to that drawing and posting about it themselves. That was very likely someone associated with the show giving suggestions to marketing, with a few of them being very incriminating in relation to byler, but with most being casual in relation to the show overall.

Just like I said in this post about how Noah didn't tweet about byler or mention it multiple times at cons unprompted bc he was feeling quirky. He was being advised to...

And look what Netflix did to that tweet Noah posted that was clearly a stunt in an of itself.? They broadcasted it and made a cheesy ass edit out of it... And it's bc several people behind the scenes were advised to make content like that specifically.

I mean, if you actually look at how social media promotes byler (if and when it does), it's arguably in the exact way that the Duffers want it to be promoted?. Just enough. Not too little. Not too much. I would argue if the Duffers had no say whatsoever in how the show was promoted, then we'd either be seeing byler constantly or we wouldn't see them at all, instead we see social media sort of dance around it, which tells me they are following the exact approach the Duffers themselves follow... because they were obviously given the instruction to.

And so seeing an account like UK Netflix, an account that as of recent has really went all out with posting Queer content since Heartstopper released, has also notably made really incriminating posts about byler over the years, but especially as of recent. And that's in large part because of what I've stated, but also based on data.

If higher ups in marketing at Netflix know about byler, then they are very likely pushing people lower on the payroll, doing more simple tasks like graphic design and social media management, to make connections to ST with other shows like Heartstopper, Sex Education, Young Royals, etc. And this is because if byler IS going to end up being this huge Queer love story, data is telling them to make these connections sooner than later, so that the eventual revelation will be a smooth transition amongst other content just like it. This works in Netflix's favor at the end of the day, which is the whole point of all of this.

Not saying you should take the most casual of Netflix posts as byler endgame proof if that's what you're asking. But to say that these accounts have NO association with the Duffer's and ST directly, therefore we shouldn’t even appreciate anything they post if it points to byler, is sort of over-simplifying things.

It's not like s5 is gonna drop and all of these interns are going to be like OHHH okay now i'm a byler so i'll post about it... Going into s5 they're going to be making some very side eye posts and it isn't going to have anything to do with them being an intern without any say in things, its gonna be about them getting a task list and following through with it bc it's their job.

[sweatyalpacaenemy]

(via Target Market Definition, Positioning & Its Importance)

[kitkat-the-muffin]

Me up at 2 in the morning ranting to my friends about one of my favorite movies

[seoblazeforyou]

Supporting Success Across the Energy Industry

https://www.eternal-nrg.com/

Eternal Energy delivers sustainable business growth and enhanced bottom-line profitability in the North American & Middle East Oil & Gas sectors. Our activities include developing and executing strategies to commercialize innovative technologies and optimize business operations, for both existing as well as new market entrants. Eternal Energy is a Leading Oil and Gas consulting firm, over 200+ Years of Energy Consulting done with Fortune 100 Companies located in the USA and UAE.

Get in Touch Today to Get Oil and Gas Consulting. Eternal Energy advises publicly listed, private equity, privately held SME’s and successful startups with activities across a wide range of the energy spectrum. Our multi-disciplinary, multicultural, and multilingual team is accustomed to advising executive leadership on a wide range of critical matters integral to successful operations in North America, the Middle East, and North Africa—both significant hydrocarbon markets, but each with its distinct set of challenges. We offer, 1) Business Advisory – a. Strategic Positioning b. Business Organization c. Revenue Generation d. Legal and Regulatory

2) Technology Commercialization – a. Concept Development b. Capital & Financing Consulting c. Customers & Partners d. Capabilities

Business Email Id : info@eternal-nrg.com

Working Phone No or Mobile No : +1 713-540-6434 in USA, +971 (56) 2248372 in UAE

Company Employees Numbers : 10

Company Working Hours : M-F 8am-5pm CST

Pin Code or Zip Code : 77043

Website Social Media Links : https://www.facebook.com/eternalnrg/ https://twitter.com/eternalnrgdxb https://www.instagram.com/eternal.nrg/?hl=en https://www.linkedin.com/company/eternal-energy https://www.youtube.com/channel/UCbScwJze3pPnGqD4I5oXR3g

[iirulancorrino]

Long before Roe was overturned, providers’ desire to avoid risk—from professional ostracization to picketing to shootings—shadowed abortion care. This is why medical schools often refrained from offering training in terminating pregnancies, and why abortion procedures were not regularly performed in the vast majority of public hospitals. Since Dobbs, some medical institutions have gone further, hesitating to provide care to women such as Christina Zielke, who was rushed to a hospital in Painesville, Ohio, last September after experiencing heavy bleeding from a miscarriage. Instead of performing a dilation-and-curettage procedure to remove the pregnancy tissue from her uterus, the hospital staff discharged Zielke, apparently in response to a six-week abortion ban that had been passed by the Ohio state legislature. Zielke was soon lying in a bathtub in a pool of blood, wondering if she would die. After she lost consciousness, her family called 911, and paramedics eventually took her back to the hospital, where a doctor performed the procedure.

Such horror stories are a predictable consequence of the fear that criminalizing abortion has spread through the medical community. For fifty years, Roe protected providers from legal risks like the ones taken on by the Jane Collective, an underground network of women in Chicago. Collective members arranged more than eleven thousand illegal abortions in the late nineteen-sixties and early seventies, until a team of detectives raided their makeshift clinic and charged them with multiple counts of “conspiracy to commit abortion.” (Just before their cases went to trial, the Supreme Court legalized abortion.) Arguably, providers face greater legal dangers now than they did before Roe. Carole Joffe, a sociologist who has written about the history of abortion, told me that doctors who performed illegal procedures in the past “typically received sentences of a few years,” whereas physicians today face “an aggressive anti-abortion movement that, in some states, is calling for life imprisonment.” Abortion opponents have also targeted organizations such as Planned Parenthood with spurious lawsuits and violent attacks, in an effort to shut them down.

Planned Parenthood’s motto is “Care. No matter what.” These words suggest an uncompromising commitment to serving patients. Yet some pro-choice advocates feel that the group, along with other large organizations that have shaped the modern abortion-rights movement, has lately seemed more focussed on self-preservation than on taking bold risks. Tracy Weitz, a reproductive-rights scholar who directs the Center on Health, Risk, and Society, at American University, told me she is worried that these groups are being guided too strongly by attorneys whose priority is to shield them from lawsuits. The mission of Planned Parenthood is not “institutional survival,” Weitz said. “Their entire goal, their mission, is to serve patients.” If caution supersedes this goal, she warns, not only will patients suffer but the pro-choice movement will fall into a familiar trap. “One of the critiques of the abortion-rights movement is that we put too much faith in the law, believing that it would protect the right to abortion,” she said. “I think it’s ironic that all of a sudden we have turned over this movement to a whole new group of lawyers—not constitutional lawyers but risk managers.”

In the fall of 2021, a preview of how these dynamics could play out in a post-Roe era unfolded in Texas, after Governor Greg Abbott signed the Texas “heartbeat” bill. Better known as S.B. 8, the law banned abortion after six weeks of pregnancy, and it offered a ten-thousand-dollar bounty to any private citizen who successfully sued someone involved in such a procedure. In the view of some analysts, S.B. 8 was plainly unconstitutional—Roe v. Wade was then still federal law—and designed to intimidate both patients and providers. (Indeed, Planned Parenthood joined the A.C.L.U. and other groups in a lawsuit to block S.B. 8.) One might imagine that Planned Parenthood and other large pro-choice organizations, including the National Abortion Federation, which funds and supports many independent clinics, would have responded to this threat by urging providers to continue offering care and by pledging to defend anyone named in a lawsuit. Vicki Saporta, who served as the N.A.F.’s president until 2018, believes that such a strategy would have been both feasible and effective. “There could have been a legal-defense fund set up to pay out various ten-thousand-dollar suits while S.B. 8 was being challenged, and, in the meantime, care could have continued to be provided,” she said. Planned Parenthood and its affiliates, whose net assets exceed two billion dollars, have “the wherewithal to raise the legal-defense money,” she added.

Instead, Planned Parenthood’s South Texas affiliate instructed its providers to stop performing all abortions, even before six weeks. The affiliate’s apparent anxiety about lawsuits was shared by Planned Parenthood’s leaders and by its attorneys in Washington, who warned that Republicans in Texas could weaponize S.B. 8 to try to bankrupt the organization. Meanwhile, the N.A.F. announced that it would stop funding any providers and patients who didn’t comply with S.B. 8—and even pressed clinics to perform a second ultrasound after patients had endured Texas’s mandatory twenty-four-hour waiting period, in case a heartbeat could be detected then. Many Texas doctors refused to adhere to the N.A.F. directive. In fact, some physicians had the impulse to publicly flout S.B. 8. Shortly after the law took effect, Alan Braid, a provider in San Antonio, published an op-ed in the Washington Post in which he acknowledged having performed an abortion after the six-week limit. He explained that in the early seventies, while completing his ob-gyn residency, he had seen several women die from illegal abortions. “I understand that by providing an abortion beyond the new legal limit, I am taking a personal risk, but it’s something I believe in strongly,” he wrote. Braid told me recently that, at the time, he’d talked to several physicians who shared his feelings and who, like him, were willing to defy S.B. 8. If doctors were willing to fight, he wondered, why were institutions designed to protect women’s rights capitulating?

[graveltrip]

but i've been told that esteban was living off fernando's work... 😱 (x)

[roach-works]

hey in light of recent aggressive tumblr ad campaigns i'd like to point out that makeup companies and nutsack razors aren't actually body positive no matter how hard they're trying to infiltrate that hashtag.

body positivity is about appreciating your body how it actually is, not shaving or starving or painting it over to try and reach some hypothetical ideal of your best and most beautiful self.

like, the idea that you should strive to be attractive isn't body positive. your body has inherent worth because it's your body, not because it's an object for other people to enjoy. how your body looks to other people shouldn't be a significant factor in your estimation of its value. hell, the very idea that attractiveness is measured by how close you are to a literally inhuman ideal of smoothness, thinness, hairlessness, wrinkle- and blemish- and scent-free perfection, that's not body positive. that's body negative.

the short term benefits of concealing makeup, extreme hair-removal regime, forced weight loss, digital filters, in the short term you get a quick emotional boost because we're social creatures and we DO like to be attractive to others, which is fine. but long term you end up with dysmorphia: you don't like your body, you're not comfortable with your body, you can only think in terms of what you want to change about your body. you go on worse diets, you use more makeup more often. you work harder and spend more money to modify yourself in ways that leave you even more dissatisfied with yourself.

like, a lot of people struggle with this, i struggle with it myself. it's easy to tell other people to accept their bodies and love themselves and way harder to look in the mirror and go 'you know what? fuck it. this is fine.'

but like. don't go and shave your nuts. what the fuck.

[headfullofdolls]

Getting really disappointed with Mattel’s lack of consistency with Clawdeen’s glasses ngl, especially so early on in the launch ._. Most of the big marketing and promotional shots of the dolls don’t show her glasses (they show up inconsistently in the commercials with stop motion). They weren’t in the animated music video. They’re not even in most of the stock photos for the doll itself. And now the Skulltimate Secrets doll doesn’t have glasses either.

Sure you could say she doesn’t need them all the time and/or also uses contacts, that works as an in-universe explanation. But the glasses are part of her core look in both the live action and the new animated series, and a central enough feature of her core look in the dolls that it shows up in almost all the doll art thus far (she even gets a sporty pair of goggles in the Ghoul Spirit pack). The exception to the doll art so far is Creepover Party, since the doll itself doesn’t come with glasses, which supports that she probably doesn’t need them all the time. But that still doesn’t explain why most of the marketing for Clawdeen’s core doll, her signature look, which does feature glasses, doesn’t show her wearing them.

Unless Mattel thinks it’d be bad for sales.

So it’s fine for supplementary media but not for directly advertising the doll itself? Guess they’re trying to have their cake and eat it too.

[night-market-if]

i love the fact that mc can be trans because yeah, the literally world we live on deserves to have trans swag <3 as a lil treat

So I didn't have it as an option in the beginning of the game because being trans in this world isn't really an issue. You have some assholes because a nexus point will always have someone with an issue, but for the most part, not a big deal to the people of the market. So my naive and uneducated brain was all "oh, readers can just choose what they identify as. Easy". Then I started writing NSFW scenes and went "oh". Because obviously, things are a bit different there.

What I'm kind of looking at now is essentially having the option to be trans (I'll be placing it in the beginning texts), but as the MC, you probably don't have body dysmorphia. Mainly because you were the one that chose this body. It doesn't make sense otherwise. But, I love the idea of a MC who chosen to be transgender. When they were going about and picking their form, they found beauty and intrigue in this representation of their life.

🪷✨🪷✨ If you want to support me 🪷 ✨🪷✨ 

Demo 🌿 Patreon 🌿 Ko-fi 🌿Discord🌿Kickstarter

[interstellar-elf]

The one thing I noticed very early on while analyzing Satanic Panic media from the 80s/90s is just how much of it targets public schools and education. Like half of the documentaries will start off like “schools are teaching children the occult” and touch upon that for the next hour or so. It’s something I don’t think is talked about a lot when it comes to the Satanic Panic, but the amount of focus on schools, on children’s media is admittedly, the one thing that always jumps out at me.

[colourful-void]

Guys, Gou fans, Satogou fans can you do me a favour? I know we’re all pretty tense right now about the future of Gou and the series etc etc, but if they annouce the new anime, can we all try and be nice to whoever the travelling companions are? Whether it’s the sv travel gang, Gou, new character, a mix, whatever, I just wanna ask that we try and be kind?

Mainly in the sense of, if someone has a post talking about how they like the characters, don’t go complaining about how you wish x happened instead. Same for ships, please guys. If suddenly they have Juliana as a companion and a bunch of ppl start shipping Juliana and Ash, I don’t wanna see ppl trying to post art/writing/whatever of them get flooded by “satogou better tho.”

I’m not saying don’t complain if you don’t like it just… be nice to other ppl having a good time with their characters as much as you can. Complain on your own posts, and tag salt etc.

Let’s go into this new season, whenever it is, however it is, whoever it is, looking forward to the Future and seeing what it brings. Let’s all have fun with the new season!

[gideonisms]

I hate feeling like an ad so I will only say this once but if any of you has any experience with self-publishing, I would love to hear from you!! Can be an informal chat on here in the replies or you can dm me. I'm writing an article for one of my courses arguing for the validity of self-publishing, and kind of tying that into a conversation about the demographics of the publishing industry which can be skewed due to racism, classism, etc. so I would love to hear some accounts of how self publishing has gone for people!

[darkwood-sleddog]

terrible dog trainers stop the hypocritical thinking that a dog should work for us on affection alone while we the humans give out zero affection to the dog challenge.

[handweavers]

there is so much egregious misinfo online in so called leftist spaces about what marxist leninism is and how marxist understandings of economics actually works and seeing it constantly boiled down by anarchists on social media as "a group of political leaders will simply collectivize our current industrial society and redistribute the spoils evenly" is so completely insane to me that it's clear no one online posting like this has actually met anyone in a marxist leninist communist party in real life or read the platforms or done any good faith research at all and rely mainly on word of mouth broken telephone because, in particular (the one that I see over and over and over especially if you take even a glance at primmies or anti civ people on here but they're about a hot skip and a jump away from eco fascism and eugenics so the idea that theyre interacting with anything in good faith is wrong already) the idea that fighting climate change is not one of the primary points that present day communist parties focus on is completely absurd, the idea that the goal of marxist leninists is to do things exactly the same except workers control the amazon fulfilment centres and coal plants is completely absurd, and anyone whose argument for their off-brand eco fascism is based in "those damn communists don't care about ecological collapse but we, an entirely decentralized group of people who do no degree of political action but Post on social media about how sidewalks are for tankies and advocate for black market medicine as the ideal alternative to the pharmaceutical industry, do" is completely absurd