#Omnicom

[bigtrashguy]

I should have hard lined this better, spent a lot of time trying to fix it but I'm just kinda done with it lol

[analyticsinsight123]

Omnicom Media Group Expands Reach with Glovo Partnership

https://tinyurl.com/ycyww3ht

Omnicom Media Group (OMG), a prominent media services division within Omnicom Group, has entered into a strategic collaboration with Glovo

[designmiss]

Adv Extra: Mint Parking Ticket https://www.design-miss.com/adv-extra-mint-parking-ticket/ I londinesi di Proximity Worldwide, del gruppo Omnicom e affiliato a BBDO, hanno realizzato per Wrigley GmbH una simpatica Adv: Mint Parking Ticket, un biglietto per il parcheggio auto a Düsseldorf, in Germania, al sapore di menta, come […]

[wwwdotideasnmoredotnet]

AI's Impact on Creativity in Ad industry: A Panel Review

How do you think AI will impact creativity in the ad industry – positively and negatively – in the near future? This is the question put forth to a panel of nine industry gurus, moderated by one Carol Cooper of Shots, in a recent article. There’s been so much written already about AI that I felt it appropriate and timely to share this panel discussion since it relates to creativity and…

[palephx]

Full disclosure: I worked for Omnicom/Doremus for a while in the 1990s, as an advertising production manager. One of the best guys I ever met there, Terrance Hunt, used to come out for drinks with me, many evenings.

He had a lot more to offer than the Account Executive, Andrew, who we both loved to torment.

[theindustryng]

BHM joins World Bank, United Nations, Ketchum, and Omnicom as AMEC members

BHM joins World Bank, United Nations, Ketchum, and Omnicom as AMEC members

Global public relations and communications consultancy, BlackHouse Media (BHM), has become one of the first PR firms in Africa to join the International Association for the Measurement and Evaluation of Communication (AMEC). The integrated PR firm operating out of Africa and the United Kingdom joins a league of reputable multinationals operating under AMEC, such as The World Bank, United…

[eduardocoutorj]

US Joint Industry Committee define critérios para medição do streaming

O Joint Industry Committee dos Estados Unidos definiu os critérios para a mediçao tanto da audiência, quanto da qualidade do streaming. Para as comparações serem justas e equiparáveis trouxe alguns critérios para esta medição. São eles: Big Data Tecnologia e infraestrutura Privacidade e transparência Transparência no Cross-Midia e integração no Cross-Midia Mensuração do Cross-Midia. Esses…

[paulsebert]

So for those who haven't been on Twitter since Elon took over....

1. The company introduced a new subscription service that gives users a blue checkmark identical to that given by verified users/companies. Since then a fake Eli Lily account tweeted that "Insulin is now free!" causing the real Eli Lily stock to plunge. The same day a fake Coca-Cola account tweeted "if we get 10,000 retweets we'll bring back the cocaine" and a fake Weight Watchers account apologized for causing any eating disorders. The "Twitter Blue" program has been paused.

2. Elon announces that a number of "microservices" have been shut down explaining that they were causing latency. An engineer working for the company politely explained that they weren't causing latency and had important uses. Elon publicly announced said engineer was fired.

3. Upon shutting down microservices two factor authorization no longer works on the site. Oops!

4. 10 Twitter employees who made coments critical of Elon's leadership on the company's internal Slack channel were fired via e-mail overnight.

5. Advertising company Omnicom advises it's firms (which include McDonalds, Apple and Pepsi) stop advertising on Twitter due to a serious risk to brand safety. This follows advertising firm Group M (who's clients include Pepsi and Google.) This follows firm IPG (who's clients include Coca-Cola and American Express) advising it's clients to stop advertising on Twitter following an uptick in hate speech and the company laying off most of it's moderators.

6. Elon announces that the "Twitter Blue" service is returning on November 29th without explaining how people are going to continue to use the service for explicit trolling.

7. RIPJimmyFallon is now tending despite the late night host being alive and well.

[naturalrights-retard]

STORY AT-A-GLANCE

PR firms and ad agency holding companies are a central cog in global propaganda machine. They make sure the same message is distributed in many different places in a cohesively timed fashion

An estimated two-thirds to 80% of the content broadcast and published by corporate media comes from public relations firms such as these four. In other words, most so-called mainstream media “news” is propaganda

The four largest ad holding companies in the world are the Publicis Groupe, WPP, the Omnicom Group and the Interpublic Group, and all are deeply interlocked with the corporate media, the military-industrial complex and the policymakers

A handful of private investment companies dominate every aspect of our lives and own everything we spend our money on. The two largest ones are Vanguard and BlackRock. Vanguard and/or BlackRock are also among the top 10 shareholders in the four largest ad agency holding companies

The 1% of the world’s wealthiest people provide the ideological justification that is driving the implementation of The Great Reset worldwide. The term academia uses to describe this globalist cabal is “The Transnational Capitalist Class” or TCC

In her book "One Idea to Rule Them All, Reverse Engineering American Propaganda," Michelle Stiles reveals how the American public (and indeed the global population at large) have been indoctrinated and conned by public relations (PR) companies that run the globalist cabal's propaganda campaigns. I will be interviewing Michele shortly for this book.

The PR agency creates a global media plan for a given client. It decides the articles to be written and where they're to appear. It then decides where ads will run and when. So, while drug companies appear to have a rather direct influence over media, it's really the PR firms that wield the greatest control, especially when it comes to the organization of it all.

They make sure the same message is distributed in many different places in a cohesively timed fashion. As such, PR companies are a central cog in the global propaganda machine and need to be understood as such.

On a side note, there are two designations for PR companies: public relations firms and ad agency holding companies. Ad agency holding companies do public relations but are primarily ad agency based.

A Russian Nesting Doll Model of the World

As detailed in "Who Owns the World?" a handful of private investment companies dominate every aspect of our lives and own everything we spend our money on, from food and beverages to clothing, travel, housing and just about everything else you can think of.

While there appear to be hundreds of competing brands on the market, like Russian nesting dolls, larger parent companies own multiple smaller brands. In reality, all packaged food brands, for example, are owned by a dozen or so larger parent companies.

These parent companies, in turn, are owned by shareholders, and the largest shareholders are the same in all of them: Vanguard and Blackrock. These institutional investors also own each other. They're shareholders in each other's companies, which erodes the concept of competition and strengthens the global monopoly even further.

Four Ad Holding Companies Dominate the Media Landscape

The four largest ad holding companies in the world are currently the Publicis Groupe, WPP, the Omnicom Group and the Interpublic Group, and Stiles notes, all are "deeply interlocked with the corporate media, the military-industrial complex, and the policy elites."

Each agency, in turn, has smaller subsidiaries and affiliates, again giving us the illusion that there are far more players than there really are. And, as with everything else, Vanguard and/or BlackRock are among the top 10 shareholders in these top four ad agency holding companies. They also own major media companies, and the largest drug companies.

An estimated two-thirds to 80% of the content broadcast and published by corporate media comes from public relations firms.

For clarity, in her book, Stiles lists the top three as WPP, Omnicom and Interpublic, but as of November 2021, Publicis surpassed WPP in terms of market value, nabbing the No. 1 spot as the world's largest ad holding company.1 WPP still has a larger annual revenue, though. That said, all four boast multibillion-dollar annual revenues. In 2022:

London-based WPP, which has agencies in 112 countries, made $17.847 billion.2 Noteworthy clients include Amazon, Microsoft, NBC, Healthline, the World Economic Forum (WEF) and Pfizer.

Publicis made $14.957 billion3 serving clients within the technology, pharmaceutical and banking industries.

New York City-based Omnicom made $14.289 billion4 from its 200+ agencies, which service more than 5,000 corporate brands, universities, nonprofits and nongovernmental organizations (NGOs).

The Interpublic Group's revenue was $10.928 billion,5 and its clientele include the U.S. Army, ABC, Columbia Records, Unilever, U.S. Bank, Facebook and ExxonMobil, just to name a few.

According to Stiles, an estimated two-thirds to 80% of the content broadcast and published by corporate media comes from public relations firms. In other words, most so-called mainstream media "news" is propaganda.

Remarkably, when you add the revenues of these top four ad holding companies together, it's still below $60 billion, which seems a modest price to control up to 80% of the global mainstream media landscape. Clearly, it's money well-spent, from the globalist's perspective.

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The Transnational Capitalist Class

As noted by Stiles, the term academia uses to describe this globalist cabal is "The Transnational Capitalist Class" or TCC. "They are 1% of the world's wealthiest people who provide the ideological justification driving desired actions to be implemented worldwide in pursuit of their shared interests through transnational governmental organizations," she writes.

She goes on to cite sociologist Peter Phillips' book, "Giants: The Global Power Elite," in which Phillips details:

But for all their private meetings, the globalists would not have been able to build this hidden monopoly where they own everything, were it not for their control of the media.

They hid their control of the media pretty well for a long time, but during COVID, the lockstep word-for-word regurgitation of nonsense and easily-confirmed lies revealed there was, without doubt, a top-down organization to the madness.

Here, Publicis appears to be a top candidate as the primary string-puller, seeing how it's partnered with the World Economic Forum, which is leading the call for a "reset" of the global economy and a complete overhaul of our way of life.

US Government Spends Billions on Propaganda

While private interests are at the center of the globalist cabal or Deep State, it's a mistake to think that governments aren't participating in their plans — or their propaganda.

As reported by Stiles, between 2007 and 2015, the U.S. federal government spent more than $4 billion on public relations services, plus another $2.2 billion for polling, research, and market consulting services. Why does a government "of the people, by the people, for the people" need all this PR? In short: to indoctrinate the public with the globalists' narratives and points of view.

"Building trust takes time because character is only revealed through action," Stiles notes, and this is well-known to con artists and propagandists alike. Without a certain level of trust, a con won't work, and we are now discovering that the globalist cabal has spent decades orchestrating a con so big many still cannot believe it. They've infiltrated academia, science and just about every branch of government, and not just in the United States.

In a functioning system, mainstream media would have alerted us to the game plan and exposed the liars and the frauds along the way. But they didn't, and the reason they didn't is because mainstream media are no longer free to report truth. It's been captured by the globalist propaganda machine and its primary function is to broadcast the narratives created by PR companies on the cabal's behalf.

The Creation of an Idea Syndicate

Stiles goes through the various ways in which the globalists technocrats and transhumanists managed to create an "idea syndicate" where their ideas always get top billing. One way has been through the capturing of societal influencers through the lures of "grants and the promise of appointments, publications and prestige."

This strategy has resulted in people of low integrity and morals taking center stage — most are basically people willing to sell out — while simultaneously throttling the influence of independent thinkers who cannot be bought.

Another highly effective strategy is to "control the realm of ideas by lavishly funding certain themes and narratives while selectively starving others slated for extinction," Stiles writes. This is routinely done through charitable foundations. Through "charity," the cabal can fund the ideas that the TCC endorses while simultaneously starving out opposing ideas and ideals. As noted by Stiles:

The third way to create an idea syndicate is through front groups — third-party organizations that claim to be independent but are really agents of and for a particular agenda.

Controlling Competing Views

So, to summarize, maintaining control over ideas and prevailing narratives involves both the monopolization of ideas and the simultaneous suppression of competing views, and PR companies and media perform both functions.

As noted by Stiles, even when media present opposing views, they do so very carefully. "Truth that has the power to unseat the illusion of democracy will have a firewall erected against it," and media simply will not cross that firewall, no matter how "neutral" they pretend to be.

ChatGPT Weighs in on Potential Dangers of PR Firms

In closing, and just for fun, a member of my team recently asked ChatGPT to "write a story about the potential dangers of how the top three ad holding companies, which also act as public relations firms, can influence news coverage about pharmaceutical products, similar to how Bill Gates could use his foundation's money to influence the World Health Organization and media organizations to influence the coverage of global health, and potentially benefit from his own pharmaceutical investments."

The carefully engineered prompt for the AI allowed a response that reveals the kernel of truth that even the radicalized programmers at OpenAI could not filter out:

[centrally-unplanned]

Alright some idea space stuff for the Arnell Group Pepsi Conspiracy: the Arnell Group closed in 2013, and this site, abrands.net - a wikipedia for advertising companies with THIS web design on its archives god I love the internet

- has a post mortem summary of the company and it claims:

Arnell also had a longstanding relationship with PepsiCo, and was responsible for the global introduction of a striking new set of can designs for the company in 2006. More recently, he oversaw another lavish reinvention of that company's brands and packaging in late 2008 and early 2009. This project was less well received, especially after Arnell's own extensive and undeniably pretentious brand strategy document was leaked online. 

That CEO and founder Peter Arnell wrote the document himself. Which is not that unbelievable, because he was that kind of guy:

For years, Peter Arnell enjoyed a reputation as one of the industry's most highly regarded strategists, although his no-holds-barred self-confidence could take some getting used to. The Wall Street Journal once compared him to Darth Vader. An eccentric and larger than life figure, he was renowned for regularly reducing assistants to tears. Punishments ranged from excessive verbal abuse to being forced to do push-ups in front of the whole office. One employee was forced to sit under a desk for the duration of a staff meeting. Numerous other rumours spread through the industry earning him the title of "New York's worst boss". Yet Arnell was also an obsessive perfectionist and creative whirlwind, personally managing every aspect of any creative project he took on. He designed logos, shot photos, filmed ads, art directed buildings, all with the same boundless energy and uniform skill. Sometimes described as Omnicom's "secret weapon", he was often drafted in behind the scenes to provide strategic assistance on brands handled elsewhere within the group. With an encyclopaedic knowledge of art and culture, and an opinion on just about everything, Arnell was certainly one of the major characters in the modern day industry.

Definitely the type to start believing his own bullshit. But its not like adbrands has a source for this claim, and when you google other articles they tend to link back to this. Its also just A: not the kind of thing a CEO normally does? Like be involved sure, but not actually composing docs like this; and B: he was in fact normally pretty good at his job while being a huge ass, while this document is clearly insane.

It is absolutely believable that he had a too-high-on-his-own-supply day and told the design team to connect the Pepsi logo the Arc of the Universe and they obeyed, clearly the leading hypothesis. But still I think its likely some other factor - something on Pepsi's side, or maybe an employee being a little vengeful or mocking? something - is at play on this one. I think a piece is still missing.

And since the Arnell Group been dissolved for over a decade, who would care about keeping it a secret? Peter himself ofc, he would be embarrassed by it, but his staff, I would hope someone talked at some point.

[helloyoucreatives]

Open for entries: The Big C global brief to end the stigma of cancer in the workplace is now open for entries

In Cannes, top creative leaders from across Edelman, IPG, Omnicom, Publicis and WPP joined forces on stage to deliver one of the most high profile briefs the industry has seen, impacting the lives of up to 4 billion people. The ask? To create a culture-defying programme, experience, campaign that could erase the stigma and insecurity of cancer at work.

Today, Monday 10th July, The Big C brief officially opens for entries. 

The brief invites the entire industry and beyond, as individuals or duos within one agency or cross-agencies, to create a campaign that will launch on World Cancer Day 2024, in a global multi-media campaign supported by $100m. 

Powered by Cannes Lions’ world class judging systems, judging will be led by senior creative and strategy leads across the five holding companies including: Susan Credle (global chair & global chief creative officer, FCB), Chaka Sobhani (global CCO of Leo Burnett), Luiz Sanches (CCO of BBDO NA), Judy John (global CCO of Edelman) and Debbi Vandeven (global CCO of VMLY&R) .

The submission deadline is Friday, September 15. Judging will take place throughout October, with the winner announced at the end of that month. The winners will also receive a delegate pass to attend Cannes Lions 2024 from the Festival.

For more details please visit www.workingwithcancerpledge.com and link through to the entry platform.

About Working with Cancer

Working with Cancer aims to completely erase the stigma and insecurity of cancer at work. Today, the program initially launched by Publicis Groupe is an alliance of major international companies, with over 600 pledging businesses impacting up to 20 million employees, united by the aim to create an open, supportive and recovery-forward culture for cancer sufferers. The program was recently recognised by Cannes lions with a Grand Prix for Good in Health.

[lizzibennet]

likes charge reblogs cast

[yamnbananas]

Omnicom Building, London,England 07/04/2023

[madstars-festival]

MAD STARS 2024 Executive Jury Revealed!

The 4 executive juries for MAD STARS 2024 have been announced!

This year's jury includes 374 experts from 70 countries, including Big Tech companies such as Amazon, Google, Netflix, and Meta, global Ad networks like Dentsu, Omnicom, IPG, and WPP, and global brands such as The LEGO Group, Epic Games, and Pepsi.

Meet the four executive juries who will lead them.

[ybisocial772]

One Of The Best Influencer Marketing Agency In Abu Dhabi

If you're looking to boost your brand's visibility and engage with a wider audience in Dubai, influencer marketing is a powerful strategy. But to make the most of it, partnering with the right influencer marketing agency is key. Here are some of the best influencer marketing agencies in Dubai for 2024, known for their expertise, creativity, and impressive track records.

1. YBI Social

YBI Social is a leading PR and marketing agency specializing in beauty, health, and wellness. Known for their personalized approach, they connect brands with influencers who genuinely align with their values. YBI Social's campaigns are creative, engaging, and drive real results.

Why YBI Social?

Strong focus on niche markets.

Personal relationships with influencers.

Proven track record in beauty and wellness.

2. Omnicom Media Group (OMG)

OMG is a global marketing and communications powerhouse with a significant presence in Dubai. They leverage their extensive network and advanced data analytics to craft influencer campaigns that resonate and convert.

Why OMG?

Access to a global network of influencers.

Data-driven approach.

Expertise across various industries.

3. SOCIALEYEZ

SOCIALEYEZ is a digital engagement agency that excels in creating impactful influencer marketing campaigns. They understand the pulse of social media trends and use this knowledge to connect brands with influencers who can effectively communicate their message.

Why SOCIALEYEZ?

Deep understanding of social media trends.

Creative and engaging campaigns.

Strong local and regional presence.

4. Amplify Dubai

Amplify Dubai is known for its innovative and results-oriented influencer marketing strategies. They work closely with brands to identify the right influencers and create authentic content that resonates with the target audience.

Why Amplify Dubai?

Tailored influencer marketing strategies.

Focus on authentic content.

Strong analytical capabilities.

5. IHC (Influence Hybrid Communications)

IHC specializes in influencer marketing and PR, offering a hybrid approach that combines traditional PR strategies with modern influencer marketing. Their campaigns are designed to maximize reach and engagement.

Why IHC?

Hybrid approach blending PR and influencer marketing.

Extensive network of influencers.

Focus on maximizing reach and engagement.

6. The Influencers

The Influencers is a boutique agency dedicated to influencer marketing. They pride themselves on building genuine relationships between brands and influencers, ensuring campaigns are authentic and effective.

Why The Influencers?

Boutique agency with a personal touch.

Genuine brand-influencer relationships.

Effective and authentic campaigns.

7. BPG Group

BPG Group offers a wide range of marketing services, including influencer marketing. They use their deep market insights and strategic approach to create campaigns that not only reach but engage the target audience.

Why BPG Group?

Comprehensive marketing services.

Deep market insights.

Strategic and engaging campaigns.

Choosing the Right Agency for Your Brand

When selecting an influencer marketing agency in Dubai, consider the following tips:

Understand Your Goals: Clearly define what you want to achieve with your influencer marketing campaign.

Research Agencies: Look at their past work, client testimonials, and areas of expertise.

Budget: Ensure the agency’s services align with your budget.

Network: Choose an agency with strong relationships with influencers in your industry.

Creativity and Innovation: Opt for an agency known for its creative approach to campaigns.

Partnering with the right influencer marketing agency can make a significant difference in your brand's success. These agencies in Dubai are well-equipped to help you navigate the dynamic world of influencer marketing in 2024, ensuring your brand reaches the right audience with the right message.

Happy marketing!

[screenchow]

Mars and Omnicom on embracing generative AI: ‘This is a Wild West tool’

Founded over a century ago, Mars Inc has seen its fair share of new technologies that have transformed the face of marketing and society at large. In the latest edition of Convene. Challenge. Change., an editorial partnership between The Drum and the 4A’s, the iconic food brand and its agency partner Omnicom discuss the power and perils of AI-powered marketing. Frank C Mars, founder of Mars Inc,…