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mostlysignssomeportents · 7 months

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You can’t shop your way out of a monopoly

I'm on tour with my new, nationally bestselling novel The Bezzle! Catch me in TUCSON (Mar 9-10), then SAN FRANCISCO (Mar 13), Anaheim, and more!

If you're running a business, you can either invest at being good at your business, or good at Google SEO. Choose the former and your customers will love you – but they won't be able to find you, thanks to the people who choose the latter. And if you're going to invest in top-notch SEO, why bother investing in quality at all?

For more than a decade, Google has promised that it would do something about "lead gens" – services that spoof Google into thinking that they are local businesses, pushing down legit firms on both regular search and Google Maps (these downranked businesses invested in quality, not SEO, remember). Search for a roofer, a plumber, an electrician, or a locksmith (especially a locksmith), and most or all of the results will be lead-gens. They'll take your call, pretend to be a local business, and then call up some half-qualified bozo to come out and charge you four times the going rate for substandard work:

https://www.nytimes.com/2016/01/31/business/fake-online-locksmiths-may-be-out-to-pick-your-pocket-too.html

Some of them just take your money and they "go back to the shop for a tool" and never return:

https://www.riverfronttimes.com/news/when-a-fake-business-used-a-real-st-louis-address-things-got-weird-32087998

Google has been promising to fix this since the late aughts, and to be fair, it's a little better. There was once a time when a map of Manhattan showed more locksmiths than taxis:

https://blumenthals.com/blog/2009/02/18/google-maps-proves-more-locksmiths-in-nyc-than-cabs/

But GMaps is trapped in the enshittification squeeze. On the one hand, the company wants to provide a good and reliable map. On the other hand, the company makes money selling "ads" that are actually payola, where a business can pay to get to the top of the listings or get displayed on the map itself. Zoom out of Google's map of central London and the highlighted landmarks are a hilarious mix of "organic" and paid listings: the British Museum, Buckingham Palace, the Barbican, the London Eye…and a random oral and maxillofacial clinic in the financial district:

https://twitter.com/dylanbeattie/status/1764711667663831455

Hell of a job "organizing the world's information and making it universally accessible and useful," Big G. Doubtless the average Londoner finds the presence of this clinic super helpful in orienting themselves relative to the map on their phone screens, and it's a real service to tourists hoping to hit all the major landmarks.

It's not just Maps users who'd noticed the rampant enshittification. Even the original design team is so horrified they're moved to speak out about the moral injury they experience seeing the product they worked so hard on turned into a giant pile of shit:

https://twitter.com/elizlaraki/status/1727351922254852182

Now, when it comes to locksmiths, I'm lucky. My neighborhood in Burbank includes the wonderful Golden State Lock and Safe, which has been in business since 1942:

https://www.goldenstatelock.com/

But you wouldn't know it from searching GMaps for a locksmith near me. That search turns up a long list of scams:

https://www.google.com/maps/search/locksmith/@34.1750451,-118.369948,14z/data=!3m1!4b1?entry=ttu

It also turns up plenty of Keyme machines – these are private-equity backed, self-serve key-cutting machines placed in grocery stores. Despite Keyme calling itself a "locksmith," it's just a badly secured, overcaptilized, enshittification-bound system for collecting and retaining shapefiles for the keys to millions of homes, cross-referenced with billing information that will make it easy for the eventual hackers to mass-produce keys for all those poor suckers' houses.

(Hilariously, Keyme claims to be an "AI" company):

https://www.businesswire.com/news/home/20200114005194/en/KeyMe-Raises-35-Million-to-Further-Its-Mission-of-Building-the-Premier-Locksmith-Services-Company-in-the-Nation

But despite the fact that you can literally see the Golden State storefront from Google Streetview, Google Maps claims to have no knowledge of it. Instead, Streetview labels Golden State "Keyme" – and displays a preview showing a locksmith using a tool to break into a jeep (I'd dearly love to know how the gadget next to the Slurpee machine at the 7-Eleven will drive itself to your jeep and unlock the door for you when you lose your keys):

https://www.google.com/maps/place/KeyMe+Locksmiths/@34.1752624,-118.3487531,3a,75y,350.19h,90.21t/data=!3m6!1e1!3m4!1ssHrtqjqvgFir3NBauMy13Q!2e0!7i16384!8i8192!4m15!1m8!3m7!1s0x80c2959cd65dbb1b:0x4b3744cf87492a71!2sBurbank+Blvd+%26+N+Hollywood+Way,+Burbank,+CA+91505!3b1!8m2!3d34.1750025!4d-118.3493484!16s%2Fg%2F11f37_3lq8!3m5!1s0x80c2951cedbf4d39:0xe8ff9fd5872e66e9!8m2!3d34.1755176!4d-118.349!16s%2Fg%2F11mw7nr4fx?entry=ttu

It's pretty clear to me what's going on here. Keyme has hired some SEO creeps and/or paid off Google, flooding the zone with listings for its machines. Meanwhile, Golden State, being merely good at locksmithing, has lost the SEO wars. Perhaps Golden State could shift some of its emphasis from being good at locksmithing in order to get better at SEO, but this is a race that will always be won by the firm that puts the most into SEO, which will always be the firm that puts the least into quality.

Whenever I write about this stuff, people inevitably ask me which search engine they should use, if not Google?

And there's the rub.

Google used predatory pricing and anticompetitive mergers to acquire a 90% search market-share. The company spends more than $26b/year buying default position in every place where you might possibly encounter a new search engine. This created the "kill zone" – the VC's term of art for businesses that no one will invest in, because Google makes sure that no one will ever find out it exists:

https://www.theverge.com/23802382/search-engine-google-neeva-android

That's why the only serious competitor to Google is Bing, another Big Tech company (Bing is also the primary source of results on Duckduckgo, which is why DDG sometimes makes exceptions for Microsoft's privacy-invading tracking):

https://en.wikipedia.org/wiki/DuckDuckGo#Controversies

Google tells us that the quid-pro-quo of search monopolization is search excellence. The hundreds of billions it makes every year through monopoly control gives it the resources it needs to fight spammers and maintain search result quality. Anyone who's paid attention recently knows that this is bullshit: Google search quality is in free-fall, across all its products:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

But Google doesn't seem to think it has a problem. Rather than devoting all its available resources to fighting botshit, spam and scams, the company set $80 billion dollars alight last year with a stock buyback that was swiftly followed with 12,000 layoffs, followed by multiple subsequent rounds of layoffs:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

The scams that slip through Google's cracks are sometimes nefarious, but just as often they're decidedly amateurish, the kind of thing that Google could fix by throwing money at the problem, say, to validate that new ads for confirmed Google merchants come from the merchant's registered email addresses and go to the merchant's registered website:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Search is a capital intensive business, and there are real returns to scale, as the UK Competition and Market Authority's excellent 2020 study describes:

https://assets.publishing.service.gov.uk/media/5fe4957c8fa8f56aeff87c12/Appendix_I_-_search_quality_v.3_WEB_.pdf

But Google doesn't seem to think that its search needs that $80 billion to fight the spamwars. That's the thing about monopolists, they get complacent. As Lily Tomlin's "Ernestine the AT&T operator" used to say, "We don't care, we don't have to, we're the phone company."

That's why I'm so excited about the DOJ Antitrust Division monopolization case against Google. Trusting one company to "organize the world's information and make it universally accessible and useful," was a failure:

https://www.justice.gov/opa/pr/justice-department-sues-google-monopolizing-digital-advertising-technologies

I understand why people want to know which search engine they should use instead of Google, and I get why, "There aren't any good search engines" is such an unsatisfactory answer. I understand why each fresh round of printer-company fuckery prompts people to ask "which printer should I get?" and I understand why "There are only six major printer companies and they're all suffering from end-stage enshittification" isn't what anyone wants to hear.

We want to be able to vote with our wallets, because it's so much faster and more convenient than voting with our ballots. But the vote-with-your-wallet election is rigged for the people with the thickest wallets. Try as hard as you'd like, you just can't shop your way out of a monopoly – that's like trying to recycle your way out of the climate emergency. Systemic problems need systemic solutions – not individual ones.

That's why the new antitrust matters so much. The answer to monopolies is to break up companies, block and unwind mergers, ban deceptive and unfair conduct. "Caveat emptor" is the scammer's motto. You shouldn't have to be an expert on lead gen scams to hire a locksmith without getting ripped off.

There are good products and services out there. Earlier this year, we decided to install a (non-networked) programmable pushbutton lock. I asked Deviant Ollam – whom I know from Defcon's Lockpicking Village – for a recommendation and he suggested the Schlage FE595:

https://www.schlage.com/en/home/products/FE595PLYFFFFLA.html

I liked it so much I bought another one for my office door. Eric from Golden State Lock and Safe installed it while I wrote this blog-post. It's great. I recommend both of 'em – 10/10, would do business again.

Name your price for 18 of my DRM-free ebooks and support the Electronic Frontier Foundation with the Humble Cory Doctorow Bundle.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/03/05/the-map-is-not-the-territory/#vapor-locksmith

Image: alicia rae (modified) https://commons.wikimedia.org/wiki/File:Kehole_Red.jpg

CC BY 2.0 https://creativecommons.org/licenses/by-sa/2.0/deed.en

Budhiargomiko (modified) https://commons.wikimedia.org/wiki/File:Wasteland.jpg

CC BY-SA 4.0 https://creativecommons.org/licenses/by-sa/4.0/deed.en

#pluralistic #enshittification #locksmith scams #google #google maps #monopoly #doj #seo #big tech

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naturelandorganic · 1 month

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Top 5 organic food brands in India

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More info: https://naturelandorganics.com/

#Organic Food Brands Online in India #Top 5 Organic Food Online Near Me #Organic Food Products Online

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aramiyarkai · 4 months

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actoninter · 3 months

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rebeccathenaturalist · 6 months

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Okay, y'all, it's rant time again. Buckle up.

A new report just came out from Public Citizen highlighting the dangers of using apps and AI foraging guides for identifying mushrooms, particularly when mushroom foraging. It's the latest in a string of warnings that are fighting against a tide of purported convenience ("just take a picture and get your answer instantly!")

I've ranted about this since last August, and I also wrote up a detailed post on how to identify an AI-generated foraging guide. I'm also including info on the limitations of apps and AI in The Everyday Naturalist: How to Identify Animals, Plants, and Fungi Wherever You Go. I'm not just saying this to toot my own horn--it's because nature identification, and teaching it to others, is literally what I do for a living. So this is a topic near and dear to my heart.

I teach a very, very specific sort of identification class; whether we're focusing on animals, plants, fungi, or all of the above, I walk people through a detailed process of how to observe a given organism, make note of its various physical traits and habitat, and use that information to try to determine what it is. I emphasize the need to use as many sources as possible--field guides, websites, online and in-person groups, journal articles, etc.--to make absolutely sure that your identification is solid.

And every year, I get people (thankfully, a very small minority of my students) who complain because my two-hour basic mushroom hunting class wasn't just five minutes of introduction and one hundred and fifteen minutes of me showing slide after slide of edible mushrooms. There are so many people out there who just want a quick, easy answer so they can frolic in the woods and blithely pick mushrooms like some idealized image of a cottagecore herbalist with a cabin full of dried plants and smiling frogs or something.

While I do incorporate a bit of information on getting started with the app iNaturalist in my classes, it is as only ONE of MANY tools I encourage people to use. Sure, it's more solid than most apps because, in addition to the algorithmic I.D. suggestions it initially gives you, other iNaturalist users can go onto your observations later and either agree with your I.D.s or suggest something different and even explain why.

And yet--even as great as iNat is, it and its users can still be wrong. So can every other I.D. app out there. And I think that is one thing that the hyper-romanticized approaches to foraging--and nature identification in general--miss. In order to be a good forager, you HAVE to also be good at nature identification.

And nature identification is an entire process that requires you to have solid observational and critical thinking skills, to be able to independently research using many different types of tools, and be willing to invest the time, patience, and focus to properly arrive at a solid identification--if not to species level, then as far down the taxonomic ladder as you can realistically manage. (There's a reason even the experts complain about Little Brown Mushrooms and Damned Yellow Composites!)

People mistake one single tool--apps--for the entire toolkit. They assume any book they find on Amazon is going to be as good as any other, and don't take the time to look up the author to determine any credentials or experience, or even whether they actually exist or not. It doesn't help that the creators of these products often advertise them as "the only [book/app/etc.] you need to easily identify [organism of choice]!"

I mean, sure, the world isn't going to end if you never question the birdsong results on the Merlin app, or if you go through life thinking a deer fern is just a baby western sword fern. But when we get into people actually eating things they find in the wild, there's often no room for error. There are plants and mushrooms that can kill you even if you only eat a tiny amount. And even if they don't kill you, they may make you wish you were dead for a few days while you suffer through a whole host of gastrointestinal nastiness and other symptoms.

There aren't any shortcuts if you want to be safe in your foraging. You HAVE to be willing to do the work. And any teacher, author, or product that says otherwise isn't being ethical. I'm glad to see more people speaking out against the "fast foodization" of foraging in regards to overreliance on apps and the existence of AI foraging books; I just hope it's enough to prevent more people from getting sick or dying.

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accio-victuuri · 8 months

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their ordinary life. 🏠

i am referencing this post which was allegedly shared in 2021. i like how it’s written and the cpn clues inserted, then making a whole story out of it. a reason why most of us love lrg and other rumor anecdotes is because it’s simple and shows what their day to day life is like. tho they are celebrities with extraordinarily busy lives, the thought of them just being zz and bobo is comforting and sweet. it may be confusing cause there are parts where they are both referenced as they. and then it will switch to “i” as if in the person’s first person pov.

all of this is fake & fanfiction…

they should have a cat and a dog. everyone knows the cat's name is Tao, the dog’s name also matches the cat very well, it’s called Lizi. it’s a puppy ZZ bought it on impulse, but in the end I had to give it to my mother in Chongqing to deal with the aftermath. they have a home in Beijing, with a room full of helmets and musical instruments. there is also a room equipped with a projector, with warm and artistic decoration. when the two people are tired, they can lie here and watch movies together. there is also a big LCD TV, two people playing games to decide the outcome and doing housework.

the kitchen should be well-equipped, but the storage of materials is not alot, both of them are busy and have little time to cook, but there should be someone that makes trouble while the other person is cooking, and the other person will teach. when that person was making hand cakes, he had a headache several times and wanted to curse.

the room they sleep in, well, the bedding must be of high quality, it must be very comfortable and considerate for two people who both have the habit of sleeping naked. someone should install a night light in the toilet so that people who are afraid of the dark can get up in the middle of the night. there will be lights as soon as the toilet is near. there should be a lot of things on the bedside, eye drops, stomach-protecting tablets, Ryukakusan, cough cough... In short, both of them takes good care of your body! there will be a light fragrance in the room. they are all people who love cleanliness, maybe it’s also due to the scented candles.

there is a huge closet, which could have been used as a styling area in the beginning. one will often buy several pieces at a time and wrap them up. the other will also complain that one person loves shopping so much that he is not frugal and knows how to organize his clothes regularly. it was painful to pick out an old model to wear, and taught another person: "See, this is okay. As for clothes, save money and don’t buy so much. You still have a mortgage. ” another smiled and didn’t say anything. clothes that smell like them over time are familiar and reassuring, as if they are by each other’s side. In this way, they give each other company. Sometimes the trip is too urgent and I don’t pay much attention. both people will pack the wrong clothes into their suitcases. there should also be a small gym, where two actors and teachers can work hard. One person is envious of another's eight-pack abs, and the other possesses someone's waist (don't ask me why I know it's possible because I am a barbell. )

both of them have been doing more and more endorsements, and they have a lot of products at home. when the two brothers are in a good mood, they take one out and play with it, jokingly calling it "opening a blind box." most of the time, they kept sending them to my family, and the family group was noisy.

the two of them still can't stay at home most of the time and are always on the road. yes, headphones are a common item. why? because they are used for making phone calls and watching videos and to chat online. I took out my mobile phone to complain after getting off work. i quickly called to tell him that I miss you. people’s true emotions finally have a safe and secure place. how good is this, just wanting someone who can always listen to me in my life. you act coquettishly. you can complain and cry.

i also surfed the Internet, but I just browsed casually, after all, it was all the same rainbow fart, I want to take some time to listen to that person blowing it to me. sometimes it’s annoying to see fans quarreling. i used my account number to tell them to stop arguing, but it didn’t work. just switch to my other account and fight bravely with heizi ( antis ) and lose. until the account was suspended and blocked, then I took screenshots and felt aggrieved. he said, "Baby, look at me, I've lost another number by helping you.". The other person was amused, and he was no longer troubled by the remarks.

the other side is also keen on surfing and secretly saves a lot of emoticons, all of which are like pigs. regarding this, after I sent it, I laughed so hard that I hit the table and couldn’t stop having fun. hey, of course you can hear the voice of someone screaming on the phone: "Why does it have to be a pig?" "I'm a leopard! Not a pig! You What a stinky rabbit!”

they will take care of eating, taking medicine, drinking water, and taking care of each other when they are sick. they will take good care of each other and care for each other. if you are disobedient, it will be known immediately, and you will be punished, and then you will obey because I want to live a long with the other person. if possible, I hope it will be the same in my next life.

he will also get jealous, lose his temper and act awkward. Alas, as an actor, he is still in the entertainment industry. what can I do? Buy gifts, buy food, make phone calls. if you want to talk, send WeChat, and send some updates and stuck points that fans can’t understand.

In the end, I still couldn't coax him, so I could only study how to fight authentically and run to see the other party. the time is very short, and you may only be able to stay in the car, room, or corner. i left after an hour or two, my temper was gone, and I kept looking at the other person. laugh, give a hug, hold hands for a walk, kiss, and talk for a long time. if it's been a long time, your eyes will inevitably turn red when you separate.

“Every time it’s so short, it’s hard to be separated, and I won’t be able to come next time.

“But I miss you.

"...I know, I'll come see you next time."

knowing that there will be an event for two people on the same stage will make them excited for a long time, and they will fall in love at public expense. love, doesn’t it feel good?

no matter what, they won’t understand the meaning of it anyway. meet backstage, eat a meal together, take ugly photos of each other while doing makeup, and fight. let’s sit together and look at our phones and chat about the current situation. the two people at the back looked right at each other when Fang doesn't speak, the staff will consciously go out and leave them alone.

think hard. I miss you even when I walk. I miss you when I sit. kiss the necklace that you bought for me, look at the blue sky and white clouds, draw a picture, then take the archeology test, and look at the other party’s dark history, snap screenshots and make emoticons and throw them over. it’s the happiness that only artists can have when they fall in love, don’t you understand~

regarding the public, the feeling of being watched by millions of people cheering and blessing that summer it’s really good. surrounded by love from all over the world, you will feel that there is nothing better than our happy couple. maybe, one day, wait for the rainbow to come. On that day, I am Lao Wang and he was Lao Xiao. We walked in front of everyone. before, he drew a story about us, told by me since I was 21 years old.

#yizhan #bjyx #there is no science here i’m just clowning like i always do #i feel so somft

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