#Pepsi zero sugar super bowl pre party

[1ddiscourseoftheday]

⭐️ Fri 24 Jan ⭐️

Louis is booked for the Today Show the morning of the 31st, and we got a video of him reacting to covers of his songs (and the singers reacting to him reacting it gets a little repetitive tbh). He comments on 'kids these days' (probably thinking of his own YouTube days and please leave your honest opinion im only 16 years old ...goddd), acknowledges that JLY exists and, of course, finds nice things to say about everyone, even when it's, uh, a challenge. A tote bag was added to his merch. The Sun published a piece compressing most of Simon Jones' favorite het Louis tropes in a single article, yawn. Louis on E: we are not engaged uh but yeah in the future sure after all we have been together uhhh... (checks hand) for ten years... ('what? that's not her? eh oh well whatever.') And of course, those 'mutual respect' jokes don't write themselves, we need him and Harry out there repeating that they kind of share that (the respect obviously what did you think I meant though also the phrase) at every opportunity to keep it alive, and I guess it was Louis' turn. Eleanor meanwhile swooped in with a wild card today: she wished Clifford a happy birthday! (Louis and Freddie can't relate- honestly could you draw more attention to your silence about Freddie LMAO) And on a serious note, Louis also talks very sweetly about how he was distressed by the talk after Fizzy's passing but then saw that mostly it was actually love and support and that he really felt that.

Harry was seen in LA with a beard (no no, like facial hair, and lots of it wow babe), in town for Jeffrey's birthday party and I perhaps Grammys parties (and he was seen again, and again. I thought people in LA were supposed to play it cool about celeb sightings?) Rumor has it he's shooting 'something' (next video?) in a school in Florida soon, oOoh (while he's there for his upcoming show one assumes.)

Niall is home in Ireland and I'm gonna guess Irish instagram had to scramble not to crash with the volume of people posting about how excited they were to get to interview him, drink with him, or simply see him around. He promoed his Irish Late Late Show slot by saying "hello people of Ireland it's me, your son." He played NTMY and This Town but ALSO, we're told, recorded a couple more performances and another interview to be aired "in a few weeks' time to coincide with the release of his album." Oh really! Some other outlet said his album was out late March, but they weren't credible generally: the fact is we just don't know exactly but it will be soon.

And Liam, also partying in LA, was seen at the Spotify Grammys event.

[cantquitu]

Some fans are asking Harry to back out of performing at the Pepsi Zero Sugar pre Super Bowl party. (newsweek,com/fans-call-harry-styles-boycott-pre-super-bowl-event-solidarity-colin-kaepernick-1482817) What are your thoughts?

You know how I feel about "some people on Twitter are.."

I don't know if the NFL has any direct link, input or income from the Pepsi concert. Do you know?

I think it's trashy that he's charging people min. $250 to see him at this show.

[kevindurkiin]

Lady Gaga to JLo & Shakira: “I better hear no lip-syncing!”

Lady Gaga has a message for Jennifer Lopez and Shakira — “I better hear no lip-syncing!”

Gaga headlined at the AT&T Super Saturday Night ahead of Super Bowl LIV and she gave a halftime show-worthy performance. Descending from the air to mimic her own Super Bowl Halftime Show three years ago, that was just the beginning. She played two hours long and even gave a pep talk for tonight’s performers.

During the pre-party she took to the mic: “I better hear no lip-syncing tomorrow!”

But, she played it off just a bit: “I love you J Lo. I love you Shakira.”

Tonight JLo and Shakira take the stage together during the Pepsi Halftime Show. The pressure is on.

Lady Gaga’s Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

  Photo via Coachella

  This article was first published on Your EDM. Source: Lady Gaga to JLo & Shakira: “I better hear no lip-syncing!”

Lady Gaga to JLo & Shakira: “I better hear no lip-syncing!” published first on https://soundwizreview.tumblr.com/

[bluebuzzmusic]

Lady Gaga to JLo & Shakira: “I better hear no lip-syncing!”

Lady Gaga has a message for Jennifer Lopez and Shakira — “I better hear no lip-syncing!”

Gaga headlined at the AT&T Super Saturday Night ahead of Super Bowl LIV and she gave a halftime show-worthy performance. Descending from the air to mimic her own Super Bowl Halftime Show three years ago, that was just the beginning. She played two hours long and even gave a pep talk for tonight’s performers.

During the pre-party she took to the mic: “I better hear no lip-syncing tomorrow!”

But, she played it off just a bit: “I love you J Lo. I love you Shakira.”

Tonight JLo and Shakira take the stage together during the Pepsi Halftime Show. The pressure is on.

Lady Gaga’s Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

  Photo via Coachella

  This article was first published on Your EDM. Source: Lady Gaga to JLo & Shakira: “I better hear no lip-syncing!”

source https://www.youredm.com/2020/02/02/lady-gaga-super-bowl-advice/

[harryshouse]

wym a pepsi max event

https://www.ticketmaster.com/planet-pepsi-zero-sugar-with-harry-styles-tickets/artist/2720409 there’s a random pre super bowl party event on ticketmaster w no other details than it being pepsi and harry

[allthefreakingtime]

Pepsi is having a pre party for a event. Compare it to the millions of different grammy parties that are hosted by different people/companies etc before the grammy award. Pepsi sponsor the half time show at Super Bowl but this pre party is of course a contract with pepsi and not NFL. It would say the NFL if it was. Also this isn't just Pepsi, but Pepsi zero sugar which is differnt contracts.

Thank you for that info. That’s good to know. 

[markjsousa]

Super Bowl LII: PepsiCo CMO Greg Lyons and Frito-Lay CMO Jennifer Saenz Q&A

Pepsi has generated a ton of buzz pre-Super Bowl LII with a sneak peek at its in-game ad, which brings back Cindy Crawford, who starred in the brand’s iconic 1992 Super Bowl spot, along with some other iconic celebrities it’s featured over the years. And that’s not all that PepsiCo has got going on around Super Bowl LII, of course.

Game Day will also see Justin Timberlake headline the Pepsi Super Bowl LII Halftime Show while actors Morgan Freeman and Peter Dinklage are starring in the first co-branded Super Bowl spot for two new products, Doritos Blaze and Mountain Dew Ice, among other PepsiCo activations this Super Bowl.

To walk us through the company’s biggest marketing event of the year, PepsiCo North America Beverages CMO Greg Lyons and Frito-Lay North America CMO Jennifer Saenz spoke with Brian Erdman, who leads Interbrand’s consumer branding practice.

To start off with the co-branded spot, what is the important of the Doritos and Mountain Dew brands to the PepsiCo portfolio today, and where you hope they’ll be as a result of this combined campaign?

Jennifer Saenz (right): It’s a history-making event. We’re bringing the power of our full portfolio together when we bring Doritos and Dew together. They’re very iconic brands across the PepsiCo portfolio, and they’re complimentary. We do things with Doritos and Dew in the gaming space, they have a really similar and passionate fan base across the two brands. They’re found together in shoppers’ baskets more often than peanut butter and jelly are found together in those same shoppers’ baskets. So we know when they’re together it’s a really strong and powerful thing for consumers who love those two brands.

We’re basically taking our two biggest pieces of innovation: Doritos Blaze, which is a bold-flavored chip that brings the heat, with a nice hot spicy finish at the end, and partnering that with Mountain Dew Ice, which is a refreshing lime beverage with that kick of caffeine that you would expect from Mountain Dew. We’re really looking forward to driving awareness for these two pieces of innovation at the Super Bowl, that very big stage that people come into and actually are looking for the stories and the advertising that comes during the game.

Can you put this in the context of these brands’ participation in the Super Bowl in the past?

Jennifer Saenz: Doritos had about a 10-year run with the Crash the Super Bowl program, which was consumer-generated content where we asked our fan base to show us what they love about the Doritos brand in a 30-second ad, and we got some incredible content that typically was at the top of the Ad Meter every year of those 10 years.

Greg Lyons (right): And for Dew, in 2007 we ran a Chuck Norris ad in the Super Bowl and starting three years ago with the launch of Mountain Dew Kickstart we started advertising in the pre-game of the Super Bowl, and then two years ago we did “PuppyMonkeyBaby” to talk about Kickstart in the Super Bowl. Last year we had a hiatus, and this year we’re back with Mountain Dew Ice as part of this One campaign with Doritos Blaze. We’re going to partner all year long together, we have a summer program as well, and we’re going to do stuff separately too. The products go so incredibly well together it would be foolish not to market them together.

Let’s talk about Pepsi returning to the Super Bowl with an update on the iconic Cindy Crawford ad. How did you arrive at bringing Cindy into the spotlight again for the brand?

Greg: Pepsi has been part of the culture for the past 120 years, whether it’s music or sports or celebrity, and so we’re launching a new campaign that we’re going to kick off at the Super Bowl, called Pepsi Generations, and it’s celebrating our history in pop culture with some of the most famous partners we’ve ever had.

So as we announced, Cindy Crawford’s part of it, along with her son Presley, and it will also feature Michael Jackson, Britney Spears, Uncle Drew is going to be part of it, so it’s jam-packed with iconic artists that were part of our history and it’s going to end with a look forward at where we’re going as a brand as well.

It’s a full-year campaign with Pepsi, Diet Pepsi and Pepsi Zero Sugar in the Super Bowl ad and as part of the campaign going forward, and it’s going to be reinforced in-store.

We’re going to launch that iconic 80’s red, white and blue Pepsi cans in-store around the Super Bowl and bring the Pepsi Stuff promotion where you can win really cool Pepsi gear and experiences all year long. It’s just a wonderful, feel-good campaign, getting back to what we’re great at for Pepsi.

You mentioned just a few of the iconic celebrities and brand ambassadors that you’re worked with over the years, and you’ve also got Justin Timberlake, Morgan Freeman and Peter Dinklage in this Super Bowl. What have you learned about how to leverage this caliber of brand ambassadors over the years, to best leverage their personal brands and platforms as well as how do you choose who to partner who’s right for your brands?

Greg: Let me give you an example of how Jen and I arrived at using Morgan and Peter for our Doritos Blaze/Mountain Dew Ice ad. We obviously wanted someone with a fiery personality to encompass and represent Doritos Blaze, and Peter Dinklage was perfect for that, and we wanted someone cooler than cool to represent Mountain Dew Ice, and who’s cooler than Morgan Freeman? We’ve got them doing something that’s going to be really interesting to watch and it’s going to cut through and capture the attention and imagination of consumers.

When you get celebrities who really line up to the product experience or what the brand is standing for, then it works. If you’re just trying to get celebrities for celebrities sake, to try and get someone who people know or to try to make your brand cooler, then it doesn’t work as well. We carefully think through each of the talent that we sign for each of our brands to make sure that they represent what that brand stands for.

It’s no small investment to choose the right partner, so you have to be mindful of the ROI with those partnerships. With all of the activities across PepsiCo’s brands around this Super Bowl, how do you roll up the collective—as well as the individual brand—ROI, to set your expectations going in as well as the ROI on the back end? What are your KPIs, for instance, around something as huge as the Super Bowl?

Jennifer: It all depends on what is the business problem and the consumer problem that you’re trying to solve. In the case of Doritos Blaze and Mountain Dew Ice, one of the things we’re doing is driving awareness, so that will influence the metrics that we use to evaluate. Are we getting the levels of awareness to rise post-Super Bowl, are we getting the consumer awareness to rise around those brands and businesses?

Super Bowl is one of those vehicles that allows you to get a multiplier impact on excitement around it. When we talk about the Super Bowl internally with our sales teams, they get very excited about the products because they know that consumers are going to see it on the Super Bowl, they know that they have a great story to tell, and all of those intangibles really helps build on that excitement that’s driven within our internal system as well as with our customer base. It allows us to get great returns on the activities that we do.

Greg: We absolutely look at ROI, very diligently, around every marketing spend that we do. It depends on the sponsorship and the brand and what problem we’re trying to solve for how we measure that ROI. We wouldn’t participate in the Super Bowl if we didn’t get a very positive ROI from it, which we do.

For example, awareness isn’t an issue with Pepsi, so we measure brand love as a key metric, and buzz—positive buzz and sentiment—and obviously sales. If the reaction to the announcement around bringing back Cindy Crawford is any indication, I think those measures are going to move in the right direction.

From the customer experience perspective, what else has PepsiCo got going on around the Super Bowl event?

Jennifer: We have a number of things going on, specifically around Doritos Blaze and Mountain Dew Ice. The creative concept that you’ll see come to life has a lot of value for consumers and we’re going to invite them into this experience and ask them to engage with us on Snapchat post-game. So we’ll allow that experience to live on post-game.

We’ve also got our Tostitos brand, which brings people together, is doing a program called Super Bowl Ads For All, which brings together all of those stereotypical tropes and foils that you might see in a Super Bowl ad —celebrities, big explosions, talking babies, cute puppies, etc.—and it allows people to engage and create a personalized invite to their Super Bowl party, so we have some virtual ways to engage.

And on-site, at the actual Super Bowl, we’ll have different activations across our businesses, so what a perfect opportunity for Doritos Blaze to warm things up, so we’ll have some warming stations and lounges so people can get warm in Minneapolis.

Greg: As part of a lot of the parties around Super Bowl itself Mountain Dew Ice will be served while for the Pepsi brand, we’re going to have a really cool Google VR experience where you can drive a car through some of the past Pepsi moments, and we’ll have old vending machines and lots of fun and excitement around that program as well.

It’s important to do so much more to engage consumers than just run an ad—we want to engage them in-store, we want to engage them socially, digitally and of course in real life.

Get more insights in our Q&A series.

Subscribe to our free newsletter for more.

The post Super Bowl LII: PepsiCo CMO Greg Lyons and Frito-Lay CMO Jennifer Saenz Q&A appeared first on brandchannel:.

[1ddiscourseoftheday]

Thurs 16 Jan 🚪

Walls is out! Well, technically not out everywhere but it's out in the world to be heard! Yet another gorgeous gender neutral song about overcoming obstacles with your one and only who you've been through some really hard times with but who is always your because and who you let down your guard for, with a bonus lyric about a closet ("cupboard full of clothes") and cover art of Louis standing in the literal opposite of a wall, an open door with no walls in sight, even around the door, just free open air. You can really hear why they had to ask Noel Gallagher for permission for that guitar part, and you can really hear why the king of the No said yes to this one, the only one he's ever said yes to; it's worth making an exception for. The midnight local time Fri release is a departure from the previous much hyped Thurs announced single release time, I feel like they'll skip single promo for this one in favor of the album, which seems likely and totally makes sense, but damn I would have enjoyed the hell out of weeks of Louis getting repeatedly put on the spot about these lyrics and saying it's just about physical walls. Ah well. On that subject, Louis liked a tweet praising his talent at "writing about something wanting to refer to something else" then unliked it after OP added that she meant it might not be a love song, lol. Louis like, WTF I thought u were a larrie NM bye. He did meeting and greeting outside his rehearsal space last night- lots of footage in which Louis is cute and the crowd... are not. Louis' capacity for being tolerant is underestimated and underrated, much respect to him.

Yesterday I said I guessed we'd find out more about Harry's super bowl pre party show when they wanted us to know more, but that time... never came? The tickets just, went on sale. An article announcing the lineup (Harry and Mark Ronson sharing headlining duties with, uh, pepsi. ah yes, my favorite musical act, pepsi zero sugar whatever the fuck) came out after the fact- by far the highlight is the part where they quote Harry's tweet about how excited he is to play the event ("I’m excited to be playing the Pepsi Super Bowl party this year. I hear they’re amazing and I’m looking forward to it. See you in Miami – H.") Aww how nice! Only problem, that tweet never actually got tweeted LMAO. Oh HSHQ what happened? Anyway HSHQ did eventually post about it (a different tweet), those tickets are ummm not cheap but they're onsale now, unless they're sold out: idk cause I can't get into the purchasing queue to see, which tells you something I guess. American fans meanwhile trended #HarryBackOut, distressed at the support of the NFL in the face of widespread criticism of and protest against the organization's racism by other public figures.

Liam released a behind the scenes for the Live Forever video. A lot of shots of Liam in a t-shirt surrounded by people appropriately dressed for the near freezing temperatures in huge parkas, or of Liam in only wet suit bottoms being sent into the frigid sea, honestly yikes! A familiar experience: a video of Liam being like 'haha look how terrible this is lmao' and me like 'oh god. This is terrible!' But he looks genuinely cheerful so who am I to project, and I'm sure all that shirtlessness and the one handed push-ups were a hit with the thirst crowd, maybe Grindr will post about him again! We all know Liam's team are useless but of all their mistakes nothing pains me the way their continued failure to market him to gay men does, talk about missed opportunities. Truly tragic.

Niall says the song he wrote in a dream is on the album, that the cover art is set, was done before the album itself, and tweets, "Album is officially complete" ten years to the day after his famous "applied to the x factor hope it works out" tweet. Also he says that the way he keeps his white shoes clean is by living in LA.

[1ddiscourseoftheday]

🎂 Sat 1 Feb 💚

HAPPY BIRTHDAY HAROLD!!

As the Eroda accounts remind us, today is a peculiarly special day- it's Harry's 26th birthday!! Idk what he's up to, other than raking in the best wishes and birthday accolades of the world. He was seen with sports broadcast personality Patrick O'Conner in a pic, so one assumes he's hanging around Miami for the Super Bowl excitement and I hope he's enjoying it. He deserves after the sad beginning to his birthday- his show last night was canceled! He was delayed coming on for hours and then, after midnight, the venue abruptly announced that the show was cancelled due to severe weather and forced attendees out of the leaking and flooding venue- into the storm! Much better! Being on a small island they had not allowed on site parking, only rideshares, a terrible combination with the policy of confiscating (and throwing away) portable phone chargers. When everyone was kicked out even those people who still had enough charge to get a rideshare were fucked: cars were, of course, at surge pricing, $100 to go anywhere at all, and attendees had to wade through knee deep floodwaters to get to the pick up area. Fans rallied and donated funds which was so sweet and after twitter tried to cancel the entire Pepsi corporation, they said they'd reimburse attendees for transportation but that was all later: meanwhile it was just wet sobbing fans being laughed at by venue security. So terrible! Anyway sad for Harry too: he tweeted that he was "so disappointed" and I believe him and I'm so sad for him! The set list shows that he planned a piano bit on Fine Line and I wouldn't be at all surprised if he'd had other surprises up his (probably very exciting and frilly) sleeves that he was looking forward to sharing. So anyway, I hope he's having a much better day today! All the birthday love to you H.

Walls is still iTunes number one worldwide (and in many countries), hell yeah! Even more good industry responses and nice reviews than yesterday, they're stacking up, as they should. Louis tweeted one last thank you late late late last night and "been up for 24 hours," followed a few hours later by "27 hours later and I'm going to sleep. I'll never forget how today made me feel. Love to you all x" like... I didn't know I had more tears in me for one release day but DAMN. So fucking happy for him. Then did he sleep for a whole day? Sadly NO he was papped at the airport heading home for UK promo just a few hours later looking exhausted but with airport looks on Point as usual, snuggled up in a Pirate Bay hoodie (it being for a pirating site while his album is newly on sale is priceless enough but excellent chance he actually chose it for the big ass ship picture.) A behind the scenes making of for the Walls video aired- Louis says "it’s been amazing for me...getting involved creatively and really having a say on...how the video looks," "there’s something special about this video" and that it's "deliberately dreamy and trippy." He also says "people love to read into these kind of things and have theories but it’s as simple as me being proud of where I came from, it thought it was important to reference" about the 1D part, as if he hasn't repeatedly praised us for 'reading into' things omg let us live Louis. The new merch store was officially launched- it's pretty and the merch is terrific and I assume there's a bundling related reason to separate the merch and album sales but also it seems weird that you can't buy the album with a shirt but fine. And an article in the Sun weekend magazine came out where among other nonsense they make the rookie mistake of getting very specific about when he and Eleanor got together, easily verifiable to be wrong by well over a year and not at all the sort of thing one would misremember (the exact date? sure, of course. whether it was during the X Factor vs a year later? not fucking likely), and say Louis is based in LA. Nice pictures anyway!