#Platform Developer 1 & 2 Sample Questions For Paid Members
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sfcertifications121 · 5 years ago
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Platform Developer 1 & 2 Sample Questions For Paid Members
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Find Here Platform Developer Sample Questions, We are Providing to Salesforce Certification Platform Developer 1 & 2 Sample Questions, adm 201 practice test free, Salesforce App Builder, Platform Developer, SFDC Certification ADM 201, get more information visit at salesforcecertification.com
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Rishi Arora Salesforce Certifications Team Address : 209  Phase IV,  Udyog Vihar,  Gurgaon  Haryana, 122015 India Call:  +919811081802 Email : [email protected] website : http://www.salesforcecertifications.com/
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sunsuenm · 4 years ago
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Get Paid To Take Pictures With Your Phone – 20 Ways That WorkPrevious
This is an article quoting a blogger.For more high-quality content, please go to the subscription blog: https://italiangoat.com/
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In the past, high-quality cameras were expensive, fragile devices used primarily by professional photographers. And while you can still spend a pretty penny on a top-of-the-line model, most modern smartphone cameras are more than capable of taking amazing pictures — even if all you know how to do is point and click.
And whether you’re a full-time photographer or an amateur in search of a good side hustle, there are dozens of ways to sell the images from your phone.
All you need is a smartphone with a camera and a good platform on which to sell your photos.
In this post, we’ll run down some of the best ways to get paid to take pictures with your phone, and we’ll answer a few of the most commonly asked questions about the process.
Getting Started
Starting a photography side hustle is not as easy as whipping out your phone to catch a pretty sunset, then selling the image online.
Before you can get started making money from your iPhone or Android photos, you’ll need some equipment, software and basic know-how. You don’t need to be an expert — just cover these basics and you’ll be ready to get started.
Smartphone with a high-quality camera: With technology constantly advancing, a good smartphone camera is essential if you want your images to sell. Even if your images are properly framed and well-lit, they’ll be tough to sell if they’re shot with an outdated lens or in low resolution. Here’s a post that outlines some good quality smartphone cameras that will serve you well.
Photo editing software: You can do basic edits on your phone, but if you’re optimizing photos for print (think wall art and merch), you’re better off editing your images on a computer. Adobe Photoshop and Lightroom have been the industry leaders in photo editing software for decades, but if the price tag is too steep, GIMP (desktop) and A Color Story (mobile) are cheaper alternatives for editing your photos.
#1. EyeEm
EyeEm has some exclusive technological advantages over other stock photo sites. The app’s algorithm analyzes your photos for aesthetic value and relevance and automatically tags their visual elements.
EyeEm also partners with Getty Images, a major stock photo website, which increases the exposure (and potential sale) of your images.
Completing photography “missions” (requests or contests from EyeEm clients) can get your photo licensed by big name brands, get your image shared on EyeEm’s social media channels, or earn you swag.
EyeEm pays a 50% royalty rate for sold images, and you retain all the copyrights to the photo.
#2. Foap
The Foap app offers clear guidelines on acceptance criteria for photos. You can also connect with other Foap photographers and get constructive feedback on your photos.
Foap offers 50% profit sharing on sold images. Payments are sent via PayPal.
Foap’s marketing is not as strong as some other big name stock image companies and apps. This has resulted in some users complaining about a lot of work for minimal pay. However, if you’re a new photographer looking to develop your skills and gain exposure, Foap can be a solid option.
#3. Snapwire
Snapwire has a fairly generous payout structure: you keep up to 100% on client requests and challenges, and you earn 50% on downloads from subscribers.
This app is much more based on client requests than others. Requesters can award points to photos that exemplify the look they’re going for. At the end of the contest, requesting companies buy the photos they want from the winner(s).
Photographers can “level up” with successful images and projects, gaining advantages with each level that helps them gain more exposure and sell more photos.
#4. AGORA Images
Based in Spain, the AGORA app is more like a social media platform than a stock photo website. They offer cash prizes for their weekly photo challenges, with winners determined by app users’ votes.
Payouts range from $1,000 to $25,000, along with the chance to be published in some of the leading newspapers and magazines around the world. Because they focus on a worldwide audience, competition is diverse but also steep.
AGORA is a great way to gain exposure. That said, while you may get lucky and win one of the contests, other apps may be a better fit if money is your primary goal.
Stock Photography Websites
When you see breathtaking landscapes and portraits with personality on stock photo websites, you may think they’re all shot by expert photographers with years of experience. But that’s not necessarily true. Many of these stock photography websites accept and sell images from shutterbugs of all types and experience levels.
#5. Adobe Stock
Formerly called Fotolia, Adobe Stock is woven into the Adobe suite of products. You can upload your photos directly from Lightroom or Bridge. If you’re new to tagging your photos, Adobe Stock’s AI will prompt you with relevant tags. Adobe stock pays 33% royalties to contributors via PayPal or Skrill.
#6. Shutterstock
Shutterstock is one of the most popular stock photo sites on the web. It offers a mobile app to help track sales, submit photos and get notifications of what customers want. Their payout structure is tiered, so the more lifetime earnings you have the greater the percentage of royalties you keep. Earnings top out at 30%.
#7. IStock By Getty Images
A great option for the experienced photographer, iStock by Getty Images requires you to get accepted to be a contributor. This is one of the most well-known stock photo websites, and while royalties start at only 15% (more for exclusive contributors), the high traffic makes it an option that’s well worth your time.
#8. 500XPrime
500X Prime offers high royalties for contributing photographers — 30% for non-exclusive and 60% with exclusive content. Each photo is reviewed prior to licensing for technical quality, originality, aesthetic value, and other requirements.Plus, their proprietary “Pulse” algorithm is designed to surface the submissions of new photographers so they can gain feedback and increase their exposure.
#9. Twenty20
Twenty20 is a part of the Envato ecosystem, which is an array of marketplaces for creative producers that offers everything from website templates to visual assets for use in video games.
If your photo gallery makes the Curated Collections, you’ll gain increased exposure on Twenty20’s website. Check out the Sold Feed to see what photos are selling in real time to help guide you on what to shoot.
Twenty20’s Subscriber Share is a more complicated payout structure than most, but it rewards photographers who have devoted, niche followings.
#10. DepositPhotos
Like Getty Images, DepositPhotos requires photographers to pass a short test and submit sample photos before they start uploading. Their compensation structure is generous: contributors earn 34% to 42% royalties from on-demand photos and $0.30 to $0.35 from subscription files. You can also level up your pay grade based on your overall amount of downloads. The more downloads your photos get, the greater your royalties on all your photos.
#11. Dreamstime
Dreamstime has been selling photographers’ stock photos since 2000. With a worldwide audience, the site supports multiple currencies and languages. It doesn’t require prior approval or testing to upload, but it does vet images to meet standards of commercial and creative appeal. Payouts range from 25% royalties for newbies to 60% for exclusive contributors.
Photos On Merchandise
You can create additional value by turning your photos into items for sale — especially if you have graphic design skills to create fresh, new images. From t-shirts to coffee mugs to wall hangings, there are online markets for all sorts of widgets to sell with your decorative photos.
#12. Etsy
On Etsy, you can sell prints, canvases, framed photos or digital image files — it’s all up to you. Opening your shop on their website is easy and free, and listing each item costs only 20 cents. Etsy handles the transaction while you do all the printing, packaging and shipping.
#13. Merch By Amazon
You can turn your art into t-shirts with Merch by Amazon. Amazon takes care of the business side of t-shirt production (printing, shipping and handling, and payment). Plus, they produce t-shirts as they’re ordered, so you don’t pay anything upfront (and you’re not stuck with boxes of t-shirts you can’t sell cluttering up your garage). Royalties are $1 to $10 per shirt.
#14. MiPic
If you want to go a step beyond t-shirts, MiPic can turn your photos into leggings, swimsuits, towels and more. Open your own customized print store and earn up to 20% commission on the sale of your items. There are no setup fees, and MiPic takes care of all of the manufacturing, sales and distribution aspects of the business.
#15. Society6
Society6 is more than just an online marketplace for selling items with your photos on them; it’s also a community of artists to engage with and inspire you. The website is very artist-focused, which is why they offer 10% commission on referred sales in addition to the 10% you make on your own items.
#16. Redbubble
Redbubble gives you a lot more leeway on setting your own prices than other photo sites. Rather than the website setting the price, then paying you a commission, Redbubble sets the base price, then you choose the markup on your items for sale. They offer a wide range of products to display your images, from scarves to coasters to journals.
#17. Instaprints
Instaprints has several unique marketing tools to increase your sales and exposure. You can sell on Facebook, through retail stores, and even license your art for the walls of TV show sets! The Instaprints mobile app lets customers see how your image will look on their wall before they buy.
Most features come with a free account, but premium members can access additional options like building your own website and sending promotional emails.
I will regularly share the high-quality content of the blog in order to help more people.
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tinyshe · 4 years ago
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Story at-a-glance
Mercola.com has been labeled a national security threat by British and American intelligence agencies that are collaborating to eliminate “anti-vaccine propaganda” from public discussion using sophisticated cyberwarfare tools
Imran Ahmed, chief executive of the Centre for Countering Digital Hate (CCDH), has made statements implying that people who question the safety and necessity of a COVID-19 vaccine might be prone to violent extremism — a defamatory statement that has no basis in reality
In a December 22, 2020, Twitter post, the CCDH states that “Anti-vaxxers have been meeting secretly to plan how to stop the COVID vaccine.” According to The Washington Post, the CCDH report quotes “leaked audio” from this supposedly “secret” meeting
However, audio was not “leaked,” as it came from presentations given at the Fifth International Public Conference on Vaccination, held online October 16 through 18, 2020 that was in no way "private" or held in secret. It was open to the public just like the previous four conferences on vaccination that NVIC has sponsored beginning in 1997
Censorship is anathema to a democratically run, free and open society. While there may not be a benefit to allowing misinformation to be disseminated, the risks of censoring are simply too grave to be justifiable
As detailed in "Spy Agencies Threaten to 'Take Out' Mercola," this website has been labeled a national security threat by British and American intelligence agencies that are collaborating to eliminate "anti-vaccine propaganda" from public discussion using sophisticated cyberwarfare tools.1,2,3
In a December 22, 2020, article,4 The Hill claims the "anti-vaccination movement sees COVID-19 as an opportunity" to strengthen its position, stating that "As public health officials seek to reassure Americans on the safety and efficacy of the COVID-19 vaccine, anti-vaccine efforts could prevent the country from reaching herd immunity."
According to a November 9, 2020, report in The Times,5 the British "government regards tackling false information about COVID-19 vaccination as a rising priority," ostensibly for the same reason. But does concern for implementation of public health policy really justify the use of cyberwarfare against those who raise questions about vaccine safety?
Wouldn't vaccine safety be part and parcel of a successful public health campaign? Doesn't public trust play a significant part as well? The fact that they're trying to shut down any and all conversations about vaccines — using warfare tactics no less — suggests that the planned mass vaccination campaign has very little to do with keeping the public healthy and safe. It's about controlling the public, for some undisclosed purpose.
'Anti-Hate' Group Defames Vaccine Safety Advocates
In July 2020, Imran Ahmed, a member of the Steering Committee on Countering Extremism Pilot Task Force under the British government's Commission for Countering Extremism and the chief executive of the Centre for Countering Digital Hate (CCDH), told The Independent6 he considers anti-vaxxers "an extremist group that pose a national security risk," because "once someone has been exposed to one type of conspiracy it's easy to lead them down a path where they embrace more radical world views that can lead to violent extremism."
In other words, Ahmed implies that people who question the safety and necessity of a COVID-19 vaccine might be prone to violent extremism — a defamatory statement that has no basis in reality.
In its report, "The Anti-Vaxx Playbook,"7 CCDH identifies six leading online "anti-vaxxers" — Barbara Loe Fisher, Joseph Mercola, Del Bigtree, Robert F. Kennedy Jr., Sherri Tenpenny and Andrew Wakefield — and outlined an alleged anti-vaxxer "plan to attack a forthcoming COVID vaccine" based on remarks made by speakers during the Fifth International Public Conference on Vaccination, sponsored by the non-profit, Nacional Vaccine Information Center (NVIC) and held online October 16 through 18, 2020.
According to The Washington Post,8 the report quotes "leaked audio" from the conference. Similarly, in a December 22, 2020, Twitter post,9 the CCDH states that "Anti-vaxxers have been meeting secretly to plan how to stop the COVID vaccine. We were there. Today we're exposing their playbook."
It's rather laughable. Just who is the conspiracy theorist here? There was no audio to be "leaked" since it was a PUBLIC conference, open to absolutely anyone and everyone, just like the previous four conferences on vaccination that NVIC has held beginning in 1997. It was openly promoted by NVIC, this website, as well as many other groups and was about as far from a "secret meeting" as you could possibly get.
Since the CCDH admitted "being there," they must have paid the nominal registration attendance fee of $80, as did more than 3,000 other registered attendees from the U.S, Canada, Europe, Asia and Africa. The NVIC conference, which was originally scheduled to be held in a hotel, was produced online for the first time after COVID-19 social distancing and travel restrictions were instituted in March, 2020.
Vaccine Concerns Are Growing Rapidly
The CCDH report also lists several private Facebook groups dedicated to vaccine information, including "Vaccination Re-Education Discussion Forum," "Stop Mandatory Vaccination," "Vaccine Choices" and "Restore Liability for the Vaccine Makers."
CCDH admits tracking and spying on 425 vaccine-related Facebook, Instagram, YouTube and Twitter accounts. In all, these accounts have 59.2 million followers, "nearly 877,000 more than they had in June," CCDH notes, adding that:10
"This means that anti-vaxxers grew fast enough to outpace the removal of accounts belonging to influential figures such as Del Bigtree, Larry Cook and David Icke in that period. Those removals led to a loss of 3.2 million followers from the total, while other anti-vaxxers in our sample gained over 4.1 million 

Analysis of this year-long growth also shows the substantial contributions that alternative health entrepreneurs and conspiracy theorists make to the reach of the anti-vaccine movement.
Entrepreneurs now have 22.6 million followers, supplying two-fifths of the anti-vaccine movement's online following. Anti-vaccine conspiracy accounts grew by nearly 50 percent over the year, starting at 15.5 million followers in 2019 and rising to 23.1 million by December 2020."
According to the CCDH, "Anti-vaxxers have developed a sophisticated playbook for spreading uncertainty about a COVID vaccine."11 To counter this information, medical and scientific professionals need to "take action," by which the CCDH means they must push for COVID-19 vaccination.
"To do so, they must convince the public that COVID is dangerous and give them confidence that a vaccine is safe and effective," the CCDH writes,12 adding that anti-vaxxers "win the debate by default if a skeptical public fail to take action and use the vaccine."
'Anti-Vaxx Playbook'
Just what is the "anti-vaxx playbook"? According to the CCDH, the "playbook for spreading uncertainty" about the vaccine involves five key steps:13
Establishing "a 'master narrative' comprising three key messages: COVID is not dangerous, the vaccine is dangerous and vaccine advocates cannot be trusted"
Adapting that master narrative for "online subcultures" such as "Alternative health entrepreneurs, conspiracy theorists, and accounts directed at parents or ethnic communities"
Offering "online answering spaces where people with doubts about COVID or the vaccine can direct their questions"
Converting vaccine-hesitant individuals into anti-vaxxers and then training them to become "more effective activists"
Mitigating attacks on their online infrastructure by migrating followers to "alt-tech" platforms such as Telegram and Parler and developing "techniques for undermining fact-checking"
In the report, the CCDH details many of the specific messages shared by me and others, such as deaths being falsely attributed to COVID-19, thereby artificially inflating mortality statistics, the fact that COVID-19 has a 99+% survival rate unless you're very old and have underlying comorbidities, and the fact that there are now several effective therapeutics for COVID-19, making a vaccine less relevant.
"Anti-vaxxers take advantage of existing media and political narratives around the speed of vaccine development to claim trials have been rushed, and that it is too soon to know if COVID vaccines are safe," the CCDH states. "Variations of this narrative highlight perceived shortcomings in clinical trials, and draw on past examples of vaccines with adverse effects."
Zero Solid Counterarguments Made
Reading through the CCDH's report, I'm struck by the irony that none of the so-called "anti-vaxx arguments" are actually met by solid pro-vaccine counterarguments or data.
CCDH does not negate or even debate the accuracy of any of them. It just brushes them aside as misinformation and lies without providing any proof whatsoever. In fact, the report summarizes our concerns so well that I'd encourage everyone to read it.
At the end of the report, they do list a number of strategies that pro-vaccine advocates should use to counter anti-vaccine messages, but again, nowhere do they recommend leaning on published science.
Instead, it's all about shaming people who question vaccines as "conspiracy theorists," promoting harrowing stories of people who got sick with COVID-19 and "shouting about getting vaccinated."
"Recipients of the vaccine should post about getting it — such a campaign could create authentic social proof and work against the anti-vaxxers' aim of creating doubt around the safety of vaccines. 'I've had the vaccine' Twibbons and Instagram filters could also help achieve this," CCDH writes.14
CCDH Promotes Draconian Censorship
Other recommendations issued by the CCDH include deplatforming anyone who questions vaccines. "Deplatforming works," they say, adding that:15
"The problem lies with a very small number of accounts. The 59 million followers of anti-vaxxer social media accounts identified in this report are following just 425 accounts, pages, groups and channels across Twitter, YouTube, Facebook and Instagram.
The 10 anti-vaxxers we track with the largest cross-platform followings make up the majority of the total audience for anti-vaxxers online. These are the 'superspreaders' of anti-vaxx misinformation.
As this report has demonstrated, anti-vaxxers are concerned by the prospect of losing their privileged position on social media platforms 
 the evidence is clear that the best way of preventing someone falling for a conspiracy theory is to prevent them from seeing it in the first place."
The CCDH also urges legislators to "hold platforms accountable" through fines and criminal sanctions, legal liability for forum administrators and/or "transparency for the online advertising world" — in other words, warn advertisers that the platform they're supporting with their advertising dollars is promoting "medical misinformation" and "anti-vaccine conspiracy theories."
I am surprised by their recommendation because to the best I can discern, ALL the major media platforms have already censored every major site that questions vaccines many months ago. They cannot censor them any more than they already are. Most of the YouTube, Facebook and Twitter accounts have been heavily censored or deplatformed.
Greenwald on Big Tech Censoring
In the video at the top of this article, UnHerd interviews Pulitzer Prize winning journalist Glenn Greenwald, who is one of my favorite articulate journalists. At the end of October 2020, Greenwald resigned from The Intercept — a publication he co-founded in 2014 — after the publication refused to publish an article in which he raised a critique against presidential candidate Joe Biden.16
According to Greenwald, the refusal to publish the piece violated his "contractual right of editorial freedom." In the interview, he stresses the dangers inherent with online censorship by big tech and social media platforms. Who should be in control of "the truth"? Can anyone really be designated as the ultimate source of truth, be it about vaccines or anything else?
What looks like a proven orthodoxy one month becomes a gross error the next, and that's exactly why things have to be debated rather than suppressed. ~ Glenn Greenwald
As noted by Greenwald, social media platforms claim the right to be the arbiters of truth by hiring so-called fact-checkers and relying on experts at the World Health Organization.
However, we have repeatedly seen the WHO issue statements that have turned out to be inaccurate or false — sometimes by their own admission — so just how reliable are they? By strictly sticking with the WHO's guidance and censoring everything else, the censors have in many instances promoted misinformation exclusively.
Greenwald gives the example of masks. In February and March 2020, the WHO did not recommend wearing face masks and actually warned they might be counterproductive. Now all of a sudden, masks are a must, even though the science hasn’t changed one bit.
In fact, the evidence that masks don't protect against viral transmission has only grown stronger. Early on the WHO also questioned whether human-to-human transmission was even possible and cast doubt on the true danger of the virus.
"That's the nature of human fallibility," Greenwald says. "What looks like a proven orthodoxy one month becomes a gross error the next, and that's exactly why these things have to be debated rather than suppressed."
Risks of Censorship Are Too Grave To Be Justifiable
When asked whether he believes nothing should ever be censored on health grounds, he wisely replies that not only do people need to rely on their own common sense when encountering information, but institutions also need to work to build credibility and public trust.
Indeed, refusing to hold a discussion about the scientific evidence does not build trust. Forcibly shutting down anyone who raises sensible questions does not build trust. Destroying the reputations and livelihoods of people who report on questions raised does not build trust.
In short, the medical industry, and the vaccine industry in particular, have severe trust and credibility deficits that they themselves created and continue to grow with the help of big tech and national intelligence agencies who are going to extreme lengths to prevent counter narratives from getting out.
Greenwald also points out that the U.S. has never before allowed government to intervene in the public discourse in this way. It should be undisputable that censorship is anathema to a democratically run, free and open society. While there may not be a benefit to allowing misinformation to be disseminated, the risks of censoring are simply too grave to be justifiable.
Big tech censorship is even more insidious than government censorship, because it's far more opaque. At least if the government says it's going to censor certain kinds of expression, there's some level of transparency in how that's being done.
Private tech companies, on the other hand, move the goal post at will, and they're never entirely clear about who will be censored, for what, exactly, or how. What's more, there's no real process for appeal. Greenwald points out that social media companies never really wanted to be in the position of being censors but were pressured into it by politicians, in some cases, and mainstream media journalists in others.
Journalists initially wanted to maintain control over the public discourse by restricting the competition's reach, and once social media companies relented and started censoring, the whole thing just snowballed and grew.
The problem we face now is that censorship fortifies power and is very difficult to end once it has taken hold. This in turn does not bode well for individual freedom or democracy as a whole. Censorship is a direct threat to both.
It also has a tendency to spread ever more widely, covering more and more topics as we go along. For example, there was active suppression and censorship of certain political issues leading up to the 2020 presidential election, and now there's censoring of evidence showing election interference. What will be next?
Technocratic Totalitarianism Is at Our Doorstep
The fact, then, that U.S. and U.K. intelligence agencies are getting involved in censoring should tell us something. It tells us it's not really about protecting public health. It's about strengthening government control over the population. The fact that intelligence agencies view vaccine safety advocates as a national security threat also tells us that government is now in the business of protecting private companies, essentially blurring the line between the two.
If you criticize one you criticize the other. In short, if you impede or endanger the profitability of private companies, you are now viewed as a national security threat, and this falls squarely within the parameters of technocracy, in which government is dissolved and replaced with the unelected leaders of private enterprise.
The right and freedom to critique one's government is a hallmark of democracy, so this state-sponsored war against truthful information is clear evidence of a radical turn toward technocratic totalitarianism. While the situation may appear hopeless, it's not yet too late to turn things around. For some encouragement, listen to Kennedy Jr.'s speech below.
Resistance is the only way forward, and one way you can resist censorship is to find ways around it. One such way is to subscribe to this newsletter, and any other newsletters you find interesting, and to share information you find valuable with your family and friends via more old-school means such as email and text message.
At the bottom of each page, you'll find an "Email Article" button that makes my articles easy to share. Also consider eliminating Facebook and all Google-based services to cut down on their data mining of your personal information, as all of it is being used against you in one way or another, whether you're aware of it or not.
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severepeanutperfection · 4 years ago
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Vibrating Screens Market Size 2019 Demand, Global Trend, News, Business Growth, Top Key Players Update, Business Statistics and Research Methodology by Forecast to 2029
Global Industrial Automation Market Outlook
Players in the industrial automation and equipment industry continue to face an environment that remains hyper-competitive. Evolution in end-user demand is influencing players in the industrial automation and equipment landscape to optimize their manufacturing process.
Sluggishness in the oil & gas industry, muted growth in automotive sales, and stagnancy in the agriculture sector have posed challenges to players in the recent past.
With the increase in oil rigs and natural gas projects being quoted, various companies are making reinvestments, to either cater requirement of preventative maintenance or for generating a better ROI. Investing in infrastructure development remains a top priority for the industrial automation and equipment companies, with improvements in energy- and operational-0efficiency gaining center stage.
Research Methodology
FMI utilizes robust methodology and approach to arrive at market size and related projections. The research methodology for this report is based on 3 dimensional model. We conduct about 45-60 min duration detailed interviews with product manufacturers; apart from this we also collect market feedback from industry experts. To validate this data, we interact with senior panel members having more than 10 years of experience in relevant field. The panel members help in validating the findings and fill the gaps if any.  In addition, we leverage on our existing pool of information, paid database and other valid information sources available in public domain. Usually industry interactions extend to more than 50+ interviews from market participants across the value chain.
Request Report Sample@https://www.futuremarketinsights.com/reports/sample/rep-gb-1789
Data Collection
FMI collects data from secondary sources including company annual reports, association publications, industry presentations, white papers, and company press releases apart from these we leverage over paid database subscriptions and industry magazines to collect market information and developments in exhaustive manner. After being done with desk research, detailed questionnaire and discussion guide is formulated to initiate primary research with key industry personnel; the discussion aims at collecting key insights, growth perspectives, prevalent market trends and quantitative insights including market size and competition developments. Both of these research approaches help us in arriving at base year numbers and market hypothesis.
Data Validation
In this phase, FMI validates the data using macro and micro economic factors. For instance, growth in electricity consumption, industry value added, other industry factors, economic performance, growth of top players and sector performance is closely studied to arrive at precise estimates and refine anomalies if any.
Data Analysis and Projection
Data analysis and projections were made based on proprietary research frameworks and statistical analysis, which was further validated from industry participants. These frameworks include Y-o-Y growth projections, macro-economic factor performance, market attractiveness analysis, key financial ratios, and others.
For public companies we capture the data from company website, annual reports, investor presentations, paid databases. While for privately held companies, we try to gather information from the paid databases (like Factiva) and based on the information we gather from databases we estimate revenue for the companies. In addition, the team tries to establish primary contact with the companies in order to validate the assumptions or to gather quality inputs.
Market Taxonomy
Product Type
Linear Vibrating Screen
Circular Vibrating Screen
Elliptical Vibrating Screen
By Drive Type
Direct Drive
Indirect Drive
By End Use
Mining
Construction
Recycling
Others (Wood Processing, Iron &
Steel Industry, etc.
For any queries linked with the report, ask an analyst@https://www.futuremarketinsights.com/ask-question/rep-gb-1789
By Region
Latin America
North America
Eastern Europe
Western Europe
South East Asia & Pacific
Middle East Africa
China
India
Japan
Table Of Content
1. Executive Summary
   1.1. Global Market Overview
   1.2. Global Market Outlook
   1.3. Demand Side Trends
   1.4. Supply Side Trends
   1.5. Market Approach & Strategy
   1.6. Analysis and Recommendations
2. Market Overview
   2.1. Market Taxonomy
   2.2. Market Definition & Consideration
   2.3. Market Specific Definition
   2.4. Criteria for Choosing Aerial Work Platforms
   2.5. Value Chain Analysis
3. Key Trends
   3.1. Key Trends Impacting the Global Aerial Work Platforms Market
   3.2. Patent Analysis
       3.2.1. Scissor Lifts
       3.2.2. Boom Lifts
   3.3. Aerial Work Platforms Market: Regulations
   3.4. New Products
4. Key Success Strategies
   4.1. Key Success Strategies
5. Market Background
   5.1. Aerial Work Platforms: Installed Base
   5.2. Aerial Work Platforms: Cost Structure
   5.3. Macroeconomic Analysis
       5.3.1. Global Population Overview
       5.3.2. Real GDP Growth
       5.3.3. Global GDP
       5.3.4. Construction & Mining Industry
       5.3.5. Industry-Value Added
Buy Report@https://www.futuremarketinsights.com/checkout/1789
About FMI
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, the global financial capital, and has delivery centers in the U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
Contact
Mr. Abhishek Budholiya Unit No: AU-01-H Gold Tower (AU), Plot No: JLT-PH1-I3A, Jumeirah Lakes Towers, Dubai, United Arab Emirates MARKET ACCESS DMCC Initiative For Sales Enquiries: [email protected] For Media Enquiries: [email protected] Website: https://www.futuremarketinsights.com
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jerometbean · 4 years ago
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Top 7 PLR Membership Sites In The World – Well Researched!
List of Top 7 Best PLR Membership Sites: Searching for the best PLR membership sites? If so, you come to the right place.
1. PLRAssassin
With the recent surge of popularity of social media platforms and the penetration of the web, online marketing has become one of the go-to places for new marketers, individuals seeking to enter the online marketplace, and established advertising professionals looking to refine their marketing strategies.
PLRassassin is a powerful marketing tool that allows a user with an online account to manage their digital media content from a central location. PLRassassin is available on a monthly subscription plan, which is ideal for any consumer that wishes to manage multiple digital media accounts.
The PLRassassin interface is very user-friendly and intuitive and allows users to manage all their accounts from one location. With the integration of social media platforms such as Facebook and Twitter, marketers are able to take their online marketing campaigns to the next level.
The primary benefits of owning a PLRassassin membership site include immediate and consistent access to a wide variety of PLR products along with extensive marketing tools. As a registered member, a marketer has access to PLR content and can build and develop marketing campaigns based upon the various products along with PLR themes.
Marketers also have the option to post short messages, advertisements, and specials all from the comfort of their home. Furthermore, by following the online guidelines provided by the website, a marketer can establish a strong presence among their target audience and generate a substantial income from their online business ventures.
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2. InDigitalWorks
IndigitalWorks is a leading PLR site that provides premium and free membership to access thousands of PLR goods on its distribution platform across various niche markets. Launched in 2020, Indigitalworks has rapidly gained more than 100,000 subscribers as of today. As with other directories such as Retailmenot, Indigitalworks strives to create a more user-friendly interface for its members. This has resulted in a growing number of downloads and increased product sales over the years.
Apart from the standard product listings, Indigitalworks also offers a range of information related to the goods featured on their directory. The weekly updates on the current inventory of the goods on the platform and the progress of new releases are two of the most important aspects of the website.
In addition to this, the official website of Indigitalworks provides a range of tools for marketing and promoting the online business, tools for creating business proposals to retailers, list of wholesale and drop shipper contacts, a contact form for service providers, a contact page for suppliers, a forum for the sellers, and much more.
There are different membership levels on the website. To gain access to all the benefits of Indigitalworks, it is highly recommended that one should join the gold membership, which is currently the top membership level. For users who want to start selling their first items or increase their profits, platinum membership would be a better option as compared to the silver or bronze levels.
3. Resell Rights Weekly
It’s none other than Resell Rights Weekly (RRW). When joining this website, the very first thing that blew my mind was how much content there is on this website. There are hundreds of articles on different subjects including new trends, best-selling products, top-selling products, and much more. And not only do you have the regular articles, but there are also quite a few PLR video reviews as well. The sheer volume of content on this website is staggering.
The next thing that really caught my attention when joining RRSW was the mentoring program they have going on with each member. The mentoring program is broken down into four main sections namely, Budgeting, Marketing, Knowledge Base, and Support. The mentoring program really helped me to understand some of the details behind certain topics such as PLR book reviews, or using MRR. When I went back to check up on the reviews, all that changed. I saw that many people were actually leaving reviews for the old Resell Rights Weekly members and were no longer following the information given to them by the authors.
In conclusion, when it comes to Resell Rights Weekly and its member’s forum, I give it five stars out of five. The amount of content and resources are great, and the videos are superb. The best part is that the forum is moderated, and that gives you the added security to leave any comments or questions you might have. I highly recommend checking out the Resell Rights Weekly resource toolbox and joining the fun!
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4. IDPLR
IDPLR has one of the most comprehensive courses on the Internet for entrepreneurs starting a home-based business. With more than 75k members and a growing number of returning students, IDPLR is capable of helping future marketers such as yourself build and develop a successful internet business. In order to fully benefit from the knowledge and experience offered through IDPLR, it’s important to review the course materials. The key features include a step-by-step beginner’s guide to creating your own personal home-based business, full access to online marketing tools and resources, and customer service and technical support. You will also gain a better understanding of how to choose a niche, market your products and services, and best utilize search engine optimization to attract more traffic to your website.
The IDPLR course teaches how to choose the perfect niche for your home-based business. With over 3500 unique products to choose from, you will need a niche with high demand. The course also explains how to research and select the right keywords and key phrases that will best describe your unique products or services so they show up on the first page of the search engines. You will then learn how to build a website, list your products and services, as well as learn how to optimize your website for search engines. The final step of the IDPLR course, which is actually a video, gives you the ability to sign up for a free membership.
Once you have a free IDPLR membership you can quickly and easily access the many online tools and information. As well as the full videos, step-by-step guides, online business samples, articles, and templates, you will be able to access live chat rooms and troubleshoot any problems that you may encounter while running your online business. A great feature of IDPLR is that it comes with hundreds of pre-made affiliate or product pages, making it easy for you to promote your own products or services without having to write the content yourself. This gives you a huge advantage over your competitors since you can create a huge library of high-converting sales pages in minutes. If you want to join IDPLR, make sure to check out the many benefits and bonuses included with the IDPLR membership!
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5. PLR.me
If you’re looking for a great way to start a business but aren’t sure how to get started, then I recommend you check out PLRme, which is a very popular, easy-to-use, and effective tool that any serious online marketer will love! I have been using it myself for a few months now and I must say it’s paid off big time! PLRme is a simple content creation & distribution service that allows any user to create their own personalized review sites in just minutes. The entire process is made extremely easy through the use of an easily-understood set of step-by-step instructions. After your first submission, it won’t take long before you begin to see positive results.
What’s even better about PLRme is that you don’t have to spend a penny to get started. Ronnie Nijmeh uses PLRme to build his primary website for over 719 daily visitors. You too can utilize the power of PLRme to make your own money-making review websites quickly and easily. You could earn as much as hundreds of dollars per week by simply making the simple change to using PLRme to publish your review pages for free.
There are many other great products out there to choose from when it comes to building a money-making website. My recommendation is to stay away from those with monthly fees or monthly minimums. Instead, look for products with one-time fees that allow you to instantly create your own websites while earning your first dollars. Even if you’re new to online marketing and are unsure of whether or not you will be successful with this new home-based business, I highly recommend giving PLRme a try. You never know – it may be the secret to finally earning the online profits you’ve always dreamed of!
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6. PLRPump
If you’re new to the world of private label reselling, you probably haven’t heard of the product called PLRPump. In case you haven’t heard of it, the PLRPump is a software product that allows you to create your own private label products and market them using eBay. You can use PLRPump as an add-on to your business, which is a great way to start up some type of online store. By creating your own products with PLRPump, you are not restricted by the limitations of the products available through a wholesaler. With the help of PLRPump and a private online retail account, you can take your online business to whole new levels.
But you may be wondering what exactly PLRPump does – and whether or not it can help you. The answer is this – it will help you to create unique, personalized products that will sell for you with the help of eBay and private listings. You do this by setting up an account with PLRMPump and selecting some PLRMPump templates, such as a “How To” guide or a list of hot items. Once you’ve created your own listings and have put in the right information, you can then watch the eBay system decide what sells and what doesn’t, and then place your products in your own private online retail store.
This process is quick, efficient, and convenient – and it will even help you save on the cost of starting your own online business. There is no need to worry about stocking inventory or shipping costs when using the eBay fax extender system, and you can get started with your new business in just a few days after signing up. If you’re looking for a complete and easy-to-use eBay fax extender solution that will help you grow your business and give you more time to focus on your other responsibilities, then PLRMPump may be for you.
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7. IM Guru PLR
If you’re looking for a good way to make a lot of money online quickly and easily, then I recommend that you check out the course I have been using called “IM Guru Pro”. This course is all about learning what it takes to be an instant success with IM. It will teach you everything about the IM – Sales, Price, Promotion, Cashouts, Email Marketing, Web Hosting, and much more! It will also show you how to earn more money from your current customers as well as getting new customers! This course is an excellent resource for anyone who wants to make serious money with IM.
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The main reason why I like IM Guru PLR so much is that it is specifically designed to provide top IM marketers with step-by-step training on what it takes to be successful with Google’s paid advertising programs, and how to make more money with their products! This course has been designed by a top IM expert who has years of experience working with Google AdSense. The course’s format is very easy to follow because it is designed to not only educate beginners but experts as well. This is one of the few courses that truly gives you everything you need to know to become a true IM guru.
Some of the most valuable tools that are included in this course are IM Guru PLR Benefits, Google AdSense, WordPress mastery, google tools, website flipping, traffic generation, keyword research, social networking, video production, sales capture, niche markets, list building, and much more. The price for this program is reasonable, and there is no shipping cost. This IM Guru PLR program is well-rounded and will provide you with everything you need to become a powerful income-generating machine with IM. If you are having problems converting your traffic at an acceptable pace, or you are just looking for the perfect solution to your internet marketing woes, then this product is for you. You will not regret the investment once you have made this purchase.
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Learn More:
PLR Monster Review [~STOP] Try This Instead | PLR Monster Alternative
Time Management Expertise PLR Review + Huge Bonuses
source https://spsreviews.com/best-plr-membership-sites/ from SPS Reviews https://spsreviewscom1.blogspot.com/2021/03/top-7-plr-membership-sites-in-world.html
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2bstudioblog · 4 years ago
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Thoughts on Composer forums, no more negativity...
But before we begin, let’s make it a straight and clear... I don't want to out anybody, but I guess it isn't news because we are all aware that these community/forum problems/people exists, no matter the content or platform.
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In the community of film-composers, game-music composers, Audio-directors, Sound-designers and perhaps music supervisors, the film-composer forum/community has been one of the first stepping stones to help and most of all build new relationships with people in the industry.
I’ve always had the image of this community to be about being equal, nobody was above or below, but talking to each other on the level. All that was required to enter was 1 IMDB credit (Internet Movie Data Base), get it verified and then you were in this very exclusive groups.
But so far, the idea was sound, we started to establish a group of a mix of westerners and Japanese composers, and the idea was to share ideas, help people who wants to break into the Japanese scene and the AAA-gaming industry. However, we only had a few meetups and 2 of them happened in a very interesting place in Korean Town in Tokyo. We ended up in the home of former On Tour QUEEN Keyboardist Morgan Fischer, who in turn was one of the first names I remember on an instruction manual for the Yamaha DX7. The first gathering brought about 7-8 members and we talked, showed each other what we do and then we enjoyed general talk, jamming and had a lot of fun. There I also ran into another young guy, who just scored an iPAD app. Let’s call him R2.
A few months later I was contacted by someone from the U.K community chapter, a young lad, with ideas on how things should be and he asked me if we should meet up and talk a little bit since he knew I’ve written music for Resident Evil 6 at this point, so I felt honored and thought let’s help each other out. Let’s call this guy D2.
D2 is now at first glance, I thought he was an OK guy, and I showed him around the city, we talked a little about ourselves and then I had to get back to my ordinary job as a teacher afterwards. He’s very focused on keeping up a fashion and to look cool... all the time. At this I didn’t really care, but I told him that if you want to have a chance at pitching to get into the industry, perhaps he should meet one of my agents. So I arranged that, brought him over to the agency, took about 1 hour, sitting down talking to one of the toughest and impressive women in the industry. She asked about his ambitions and why he was in Japan for a casual tourist visit and in the end the question came: - “What game would you like to write music for in the future?” -”Metal Gear...” was his answer.
He already told me before the meeting that he always wanted to work on a MGS project but I felt a little bit guilty but I told D2: -”I can’t guarantee anything about the chances of getting that kind of gig as a first from that agency. But they’ll try to find something up your alley.” The agent said that would be hard one to get him into because they only like to work with established artists on their MGS franchise, so getting it would seem to be impossible at this point, since we didn’t know that it was being developed at the moment, or so it had been in secret.
He returned back to Europe and I was on my own again. But we promised that we’d follow each other on the platforms and he said he’d try to promote me to get a few more followers on twitter (Duh, he didn’t, naive as usual.) and give a shout-out on his “incredible” YouTube channel devoted to his brand of a software/kontakt library creator. Nothing came to fruition on that front. I sure did give him a shout-out and told people about him, but I got nothing in return.
A few months later he returns and he decides to meet with me again, so I thought, what is it this time? Well, turns out he was back in Tokyo again for a business meeting or something, however he also met someone last time he was in Tokyo and decided to say hi to his girlfriend.  So we all 3 went out to a cafe in Shinjuku area and we sat down and talked about film, games and music since we all were kinda in that industry. But since I know he is passionate about “EPIC” music as he would call it, we (me and his girlfriend) started to talk about Star Wars and he was .... incredibly ignorant. I told him, if you want to hear EPIC music, these are the films you have to see.
I told him: -“John Williams is the reason I am here. The reason I started to do film-scoring and bringing that into cinematic games like Resident Evil 6.” -”Who's John Williams? Never heard of him...” was his response.
Me and his girlfriend were completely flabbergasted of this guys total ignorance of a film-defining classic that changed film-music for science-fiction, approaching it with an operatic execution, giving characters themes, music that flowed with the action like those old golden-era film styles, but modernized for a new generation of movie-goers. It was the biggest risk, bringing in an orchestra for a sci-fi fantasy, but it paid off. Orchestral music was COOL again. Without John Williams, we wouldn’t have one of the first hybrid-action scores in Return of the Jedi with big thick synthbasses in Jabba’s Palace for that ominous uncertain character that turned out to be Leia unfreezing Han Solo from his carbonation chamber. Minimal amount of synth, but it was there.
The ignorance of D2 started to show. But I didn’t want that to be the moment, so I told his girlfriend to sit down and watch those films together. Not sure if they did, but it was here I started to feel the “British twit” mentality, the “I am better than thou”, the “I’m in my 20â€Čs and I have already figured out the meaning of life...” All he had was his own business back home generating the dough in making sample-based kontakt-libraries. Good on him.
Then a few month’s later, I saw something on his YouTube channel that really started to kill my vibe for the dude. Whenever when I work for big companies like Konami, Capcom or Sega, I always sign an NDA. That mean’s I’m not allowed to record or show off my work for projects that are in progress. But here he is, talking about his cues he’s composing in real-time on YouTube. My first thought was, maybe I should tell anybody about this, but I don’t want to be a buzz-kill. I decided I didn’t want to butt in. Perhaps he would learn something from that mistake. Or did he?
A few months later D2 came back, now the game was pretty much in it’s final stages and he decided to meet me up together with R2 and we went out to yet another cafe, talking about software and stuff. Before we even met up with R2, D2 started to ask me if I had any registration keys for some software he didn’t own... I’m now getting even more confused. Is he asking me for pirate copies??? I just can’t make this one slide, so I’ll just stay quiet. R2 shows up, they start to make fun out of my English, my use of words in fun ways. I know the Britt’s and the Australians share the dry word humor, but I told them that I really like to perform on real hardware and twisting knobs for cutoff filters and stuff. All they wanted was to make fun out of me using the words “I like to turn knobs” (English slang for wanking off people, not my intention since we are talking about synthesizers...) R2 however was sucking up to D2 due to his huge following on YouTube and Twitter, so my point of view was completely irrelevant for R2. I had made valid points, but D2 shot me down, R2 is right behind him like a narcissists flying monkey.
This was the moment where I felt I should distance myself from D2 for trying to acquire pirate software keys, asking me if I had any cool software etc. He’s bloody rich. He should buy the software like everyone else, especially guys like me. I pulled a small ploy and pretended I got a phone-call from an agency going;
*hanging up the phone* -”...Sorry guys, it’s seems to me something important has just landed in my lap and I have to leave you here, but I wish you all good on your ventures. Take care and talk to you guys later.”
From that moment, I was just exhausted from R2 and D2. They are a perfect fit for each other. But the ignorance and bluntness from D2 lost all of his credibility for me and I just said to myself quietly I just have to keep fighting my own battle in an uphill, serving D2 with the best kind of courtesy I’ve learned from the Japanese and being shit on in the process. He doesn't respect many of us, so I’ll now don’t give a damn.... I need closure. And with a snap of my fingers, all the bad went away.
After leaving these thoughts to you, I’m ready to let go and start a new future in the land of music production. But one thing is for sure, I'm done with the charade.
Of course there are times when enough is enough. And I've had enough.
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homelessnessessay771 · 5 years ago
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mitchellbelstead6675 · 5 years ago
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Music Streaming Market | Analysis And Opportunities During Covid-19 Pandemic
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Global Music Streaming Market: Overview
Streaming refers to the process of watching video or listening to music in real time rather than watching or listening to downloaded files. With the prevalence of webcasts and internet videos of live programs, there is no need to download a file, programs are streamed the way it unfolds. Music streaming apps delivering audio-related events do not need one to download files from any of the music-related sites. Services offered by Apple Music, Pandora, and Spotify make use of this streaming technology to offer songs that can be played on any kind of device, which is likely to boost growth of the global music streaming market in the years to come.
The global music streaming market is likely to witness steady growth amidst outbreak of coronavirus across the globe as more people are staying at home and it has been observed that there has been a rise in the use of music streaming apps. Besides, several celebrities, singers such as Keith Urban, Pink, and Chris Martin are streaming their performance for their fans at home. It is estimated that global music streaming market will not be impacted much adversely by the ongoing outbreak.
Type, substrate, application, and region are the four important parameters based on which the global music streaming market has been categorized. The sole aim of such segmentation is to offer a clearer and detailed view of the global music streaming market.
Request A Sample Copy Of The Report https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=77679
Global Music streaming Market: Notable Developments
One of the developments that offer a glimpse of the market dynamics about the global music streaming market is mentioned below:
In May 2020, Swedish streaming and media services provider, Spotify Technology S.A, is connecting family members and friends with a new group feature that is ideal for parties. Group session of Spotify enables the premium users of the parties to share control over music in the same physical space. It allows up to 100 individuals. This enables exploration of genres in music and musical interest with the group. This new feature of Spotify is likely to help people keep in touch whilst maintaining social distance.
Some of the prominent organizations in the global music streaming market include the below-mentioned:
Spotify Technology S.A
Sirius XM Holdings Inc.
Apple Inc
Amazon.com Inc.
Alphabet Inc.
Global Music streaming Market: Key Trends
The global music streaming market is characterized by the presence of the following restraints, drivers, and opportunities.
Increased Penetration of Handheld Devices to Bolster Growth of the Market
Many of the music streaming companies, such as Spotify, YouTube are increasingly launching differentiated services of music streaming. This factor is likely to emerge as one of the important trends that will boost the growth of the global music streaming market in the years to come. Music streaming services offer various features, such as hassle-free accessibility on various platforms, recommendation of songs, high quality of audio, and auto customization of playlist. All of these features enable easy listening for the users, which is likely to drive the demand for music streaming in the years to come. Companies like Amazon and Apple have integrated music streaming service of these companies into their gadgets, such as smart speakers.
Increased prevalence of various types of handheld devices, such as tablets, smartphones make substantial contribution toward the revenue of the market. With the rising disposable income, an increasing number of consumers are opting for paid subscription. Substantial improvement in the internet bandwidth is likely to emerge as another growth factor for the global music streaming market in the years to come.
Global Music streaming Market: Geographical Analysis
After conducting a thorough study of the market, it has been concluded that North America is likely to account for one of leading shares of the global music streaming market. The regional dominance of North America is ascribed to the presence of several localized radio stations, expansion of the market vendors through collaboration with artists, and increased adoption of various music streaming services.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Request For Covid19 Impact Analysis https://www.transparencymarketresearch.com/sample/sample.php?flag=covid19&rep_id=77679
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
Customer Experience Maps
Insights and Tools based on data-driven research
Actionable Results to meet all the business priorities
Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
North America
Asia Pacific
Europe
Latin America
The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
You May Also Like PRNewswire on https://www.prnewswire.co.uk/news-releases/growing-influence-of-robotics-in-blister-packaging-equipment-to-bolster-growth-rate-global-blister-packaging-equipment-market-to-reach-valuation-of-us-3-bn-by-end-of-2025-predicts-tmr-883481883.html
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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edwardbailey286 · 5 years ago
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Music Streaming Market Projected to Witness a Double-Digit CAGR During 2019-2027
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Global Music Streaming Market: Overview
Streaming refers to the process of watching video or listening to music in real time rather than watching or listening to downloaded files. With the prevalence of webcasts and internet videos of live programs, there is no need to download a file, programs are streamed the way it unfolds. Music streaming apps delivering audio-related events do not need one to download files from any of the music-related sites. Services offered by Apple Music, Pandora, and Spotify make use of this streaming technology to offer songs that can be played on any kind of device, which is likely to boost growth of the global music streaming market in the years to come.
The global music streaming market is likely to witness steady growth amidst outbreak of coronavirus across the globe as more people are staying at home and it has been observed that there has been a rise in the use of music streaming apps. Besides, several celebrities, singers such as Keith Urban, Pink, and Chris Martin are streaming their performance for their fans at home. It is estimated that global music streaming market will not be impacted much adversely by the ongoing outbreak.
Type, substrate, application, and region are the four important parameters based on which the global music streaming market has been categorized. The sole aim of such segmentation is to offer a clearer and detailed view of the global music streaming market.
Request A Sample Copy Of The Report
https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=77679
Global Music streaming Market: Notable Developments
One of the developments that offer a glimpse of the market dynamics about the global music streaming market is mentioned below:
In May 2020, Swedish streaming and media services provider, Spotify Technology S.A, is connecting family members and friends with a new group feature that is ideal for parties. Group session of Spotify enables the premium users of the parties to share control over music in the same physical space. It allows up to 100 individuals. This enables exploration of genres in music and musical interest with the group. This new feature of Spotify is likely to help people keep in touch whilst maintaining social distance.
Some of the prominent organizations in the global music streaming market include the below-mentioned:
Spotify Technology S.A
Sirius XM Holdings Inc.
Apple Inc
Amazon.com Inc.
Alphabet Inc.
Global Music streaming Market: Key Trends
The global music streaming market is characterized by the presence of the following restraints, drivers, and opportunities.
Increased Penetration of Handheld Devices to Bolster Growth of the Market
Many of the music streaming companies, such as Spotify, YouTube are increasingly launching differentiated services of music streaming. This factor is likely to emerge as one of the important trends that will boost the growth of the global music streaming market in the years to come. Music streaming services offer various features, such as hassle-free accessibility on various platforms, recommendation of songs, high quality of audio, and auto customization of playlist. All of these features enable easy listening for the users, which is likely to drive the demand for music streaming in the years to come. Companies like Amazon and Apple have integrated music streaming service of these companies into their gadgets, such as smart speakers.
Increased prevalence of various types of handheld devices, such as tablets, smartphones make substantial contribution toward the revenue of the market. With the rising disposable income, an increasing number of consumers are opting for paid subscription. Substantial improvement in the internet bandwidth is likely to emerge as another growth factor for the global music streaming market in the years to come.
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Global Music streaming Market: Geographical Analysis
After conducting a thorough study of the market, it has been concluded that North America is likely to account for one of leading shares of the global music streaming market. The regional dominance of North America is ascribed to the presence of several localized radio stations, expansion of the market vendors through collaboration with artists, and increased adoption of various music streaming services.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
Customer Experience Maps
Insights and Tools based on data-driven research
Actionable Results to meet all the business priorities
Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
North America
Asia Pacific
Europe
Latin America
The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
You May Also Like PRNewswire on https://www.prnewswire.com/news-releases/sake-brewery-industry-to-play-a-positive-role-in-cubitainers-market-growth-from-2020-to-2028-transparency-market-research-301104740.html
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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severepeanutperfection · 4 years ago
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Pour Point Depressants Market Report Analysis 2018 – 2028 | Global Industry Growth, COVID-19 Business Impact Analysis, Research Report, Trends with Top Key Players
An outline on the chemicals industry with respect to the scenario of the pour point depressants market
Recycle and reuse practices are impacting the sales of virgin materials, resulting into lesser dependency on volume-driven growth. New materials are showcasing potential for driving value-based growth, but chemical companies are still some time away from achieving voluminous production, while maintaining high quality at the same time. Barring few exceptions, a majority of players are still prioritizing short-term volume growth over long-term value growth. Pressure on improving bottom-line is influencing manufacturers to improve efficiency and reduce operational costs. The impact of value-driven growth may not be visible in the short-term, but long-term outlook remains in favor of a balanced approach between value and volume.
Manufacturers are under increasing pressure to incorporate digital solutions in their offerings. Forward-thinking manufacturers are investing in technology to reduce human interference and streamline key operational aspects such as ordering and shipping. Resonating its influence over every industry, Internet of Things (IoT) has the potential to transform and disrupt the chemical sector. Connectivity through IoT devices is gaining traction, whereas product-level sensors on dispensing equipment and barrels are helping manufacturers track their consignments digitally. Through assessment of long-term benefits, chemical companies are capitalizing on digitization by adopting digital platforms & processes that eliminate human error in profit-associated operations.
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Manufacturers continue seeking low-priced feedstock in a bid to marginally reduce pre-production costs. Industry leaders are joining forces to replace fossil fuel-derived feedstock with bio-based alternatives. However, concerns related to producing affordable and sustainable feedstock at mass scale remains a challenge. Access to quality and affordable feedstock will continue to remain a focus area for manufacturers. Chemical manufacturing processes are running on limited energy, while volume of feedstock is getting stranded at ports as disapproval from import authorities keeps disrupting supply chains in sectors, such as oleochemicals and petrochemicals industries.
Chemical manufacturers have promised support and adherence to governments & regional authorities that are committing towards green, sustainable initiatives. Development of bio-alternatives is gaining momentum. Research & academic institutes are teaming up with manufacturers to formulate sustainable substitutes for commonly-used chemical substrates. Many companies are keeping a close eye on advancements in “green chemistry.” Shift towards eco-friendly chemicals will gain momentum in the future on the back of government regulations and end-user preference. Rising costs of fossil fuels will also instrument the upsurge for sustainable chemicals manufacturing.
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List of factors tracked in the Chemicals and Materials Market Report
Chemical Industry Value Add
Chemical Sales
Per Capita Consumption
Standard Capacity Factors
Plastics Consumption Outlook
Glass Consumption Outlook
Policies and Regulations
Historical growth of top players
Growth in associated markets
Net trade scenario
Apparent production capacity
Table Of Content
1. Executive Summary
1.1. Market Overview
1.2. Market Analysis
1.3. FMI Analysis and Recommendations
1.4. Wheel of Fortune
2. Market Introduction
2.1. Market Definition
2.2. Market Taxonomy
3. Pour Point Depressants Market Background
3.1. Macro-Economic Factors
3.2. Opportunity Analysis
3.3. Global Economic Outlook
3.3.1. Global GDP by Region and Country, 2006–2021
3.3.2. Global Industry Value Added
3.3.3. Global Retail Industry Outlook
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Trends
3.5. Value Chain Analysis
3.6. Forecast Factors – Relevance & Impact
4. Global Pour Point Depressants Market Analysis 2013–2017 and Forecast 2018–2028
4.1. Market Volume (Tons) Projections
4.2. Pricing Analysis
4.3. Market Size Projections
4.3.1. Y-o-Y Projections
4.3.2. Absolute $ Opportunity Analysis
5. Global Pour Point Depressants Market Analysis 2013–2017 and Forecast 2018–2028, by Chemical Composition
5.1. Introduction
5.1.1. Market Value Share Analysis by Composition
5.1.2. Y-o-Y Growth Analysis By Composition
5.2. Historical Market Size (US$ Mn) and Volume (Tons) By Composition, 2013–2017
5.3. Market Size (US$ Mn) and Volume (Tons) Forecast By Composition, 2018-2028
5.3.1. Poly Alkyl Methacrylate (PAMA)
5.3.2. Styrene Ester
5.3.3. Alkyl aromatic Polymers
5.3.4. Alkylated Polystyrene
5.3.5. Others
5.4. Market Attractiveness Analysis by Composition
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Research Methodology
FMI utilizes robust methodology and approach to arrive at market size and related projections. The research methodology for this report is based on 3 dimensional model. We conduct about 45-60 min duration detailed interviews with product manufacturers; apart from this we also collect market feedback from industry experts. To validate this data, we interact with senior panel members having more than 10 years of experience in relevant field. The panel members help in validating the findings and fill the gaps if any.  In addition, we leverage on our existing pool of information, paid database and other valid information sources available in public domain. Usually industry interactions extend to more than 50+ interviews from market participants across the value chain.
Data Collection
FMI collects data from secondary sources including company annual reports, association publications, industry presentations, white papers, and company press releases apart from these we leverage over paid database subscriptions and industry magazines to collect market information and developments in exhaustive manner. After being done with desk research, detailed questionnaire and discussion guide is formulated to initiate primary research with key industry personnel; the discussion aims at collecting key insights, growth perspectives, prevalent market trends and quantitative insights including market size and competition developments. Both of these research approaches help us in arriving at base year numbers and market hypothesis.
Data Validation
In this phase, FMI validates the data using macro and micro economic factors. For instance, growth in electricity consumption, industry value added, other industry factors, economic performance, growth of top players and sector performance is closely studied to arrive at precise estimates and refine anomalies if any.
Data Analysis and Projection
Data analysis and projections were made based on proprietary research frameworks and statistical analysis, which was further validated from industry participants. These frameworks include Y-o-Y growth projections, macro-economic factor performance, market attractiveness analysis, key financial ratios, and others.
For public companies we capture the data from company website, annual reports, investor presentations, paid databases. While for privately held companies, we try to gather information from the paid databases (like Factiva) and based on the information we gather from databases we estimate revenue for the companies. In addition, the team tries to establish primary contact with the companies in order to validate the assumptions or to gather quality inputs.
Standard Report Structure
Executive Summary
Market Definition
Macro-economic analysis
Parent Market Analysis
Market Overview
Forecast Factors
Segmental Analysis and Forecast
Regional Analysis
Competition Analysis
Target Audience
Production Companies
Suppliers
Channel Partners
Marketing Authorities
Subject Matter Experts
Research Institutions
Financial Institutions
Market Consultants
Government Authorities
Market Taxonomy
Chemical Compositions
Poly Alkyl Methacrylate
Styrene Ester
Alkyl Aromatic Polymer
Alkylated Polystyrene
Others
Base Oil Additives
Group I
Group II
Group III
About FMI
Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, the global financial capital, and has delivery centers in the U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
Contact
Mr. Abhishek Budholiya Unit No: AU-01-H Gold Tower (AU), Plot No: JLT-PH1-I3A, Jumeirah Lakes Towers, Dubai, United Arab Emirates MARKET ACCESS DMCC Initiative For Sales Enquiries: [email protected] For Media Enquiries: [email protected] Website: https://www.futuremarketinsights.com
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blogdanielwilson-blog · 6 years ago
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Why Outsource Web Development: Reasons, Rates, and Where to Find a Partner
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Well-taught developers want to be well-paid, but not all the projects get enough funding for hiring top-notch local engineers. Along with the cost, there may be not plenty of specialists in your city, or you may be looking for a candidate with a particular set of skills. Or have to deal with strict time-frames.
In all these cases, outsourcing web development services is the best way out. Offshore development costs less, there are more engineers available, and they are often more qualified than locals. But one thing sure: outsourced development may be a bit complicated.
We’ve created this guide to explain why big enterprises and small startups outsource web development projects, what are the hourly rates worldwide, and where look for the right tech partner.
Why Outsource Web Development?                                                              
There are lots and lots of reasons why tech managers, business owners, and startupers outsource web development services. There are several key reasons why offshore development is becoming more and more popular.
1. Lower Pricing                                                                                                                                                                                                                             The first and most powerful motivation is cost savings. Website development in say Eastern Europe will be 2-3 times cheaper than in the USA, Canada, or Australia. (We'll discuss outsourcing development rates a bit later).
So it doesn't matter if you're hiring freelance developers, offshore devs or even outsource website development to a local team – it's cheaper than building your own team of web developers in any case.
2. Strict Time Frames                                                                                          
If you are working on a billion-worth main project but ready to go for another one, outsourcing its development is the best possible solution. Or, if there are some issues with an existing high-stakes product that must be fixed quickly, hiring an offshore team will take less time than recruiting local devs.                                                                                                                                                 3. Top-Rated Experts at Service                                                                                                                       
Let’s imagine you’re looking for a candidate with a particular set of skills like AR & VR developers. They are hard to find and recruit, and if we’re talking about just one product – not very cost-effective.But if you’re dealing with offshore developers, there’s always a wide range of skilled engineers. That allows you to pick out of the best software development service providers for your project.  
4. Better Teamwork, Better Product                                                                                                                      
Another good reason to outsource web development is a dedicated team of specialists. They will be assigned to your particular project. And each member contributes to creating a first-class solution. This way, the team more surely meet all the deadlines and make the development go faster. If you're working on a brand-new startup, the faster you launch your product, the better.                                                                                                                                             5. Tight Project Management                                                                                                                                                                                                         Once you outsource the development, the IT firm will allocate web developers and assign a project manager to track their progress. This helps with meeting deadlines and making the development process smoother and faster.Project managers keep in touch with product owners and report to them during the entire process.                                                                                                    
Finally, there's no need for business owners to take care of HR operations, hiring, sick days and vacations, taxes, renting an office, and so on.
Offshore Development Rates
Outsourced web development looks good, right? It’s time to find out what regions offer the most attractive prices.
But first, let’s figure out the options.
Onshore development. If you don't want to deal with time zones and languages, look for a vendor from your country. For example, if you do business in California, you may outsource the development to Washington.
Nearshore services. That means outsourcing the website development to nearby countries (2-4 time zones in difference). For instance, it may be a US startup that orders services from Canada or Mexico.
Offshore web development. Means delegating the project delivery to a company located overseas – further away than 2-4 time zones. In most cases, offshore cooperation works best in terms of price-quality.
Next, let’s check the key outsourcing destination and average hourly rates developers charge there.
Eastern Europe combines affordable hourly rates with a rich pool of tech talents. The IT sector in this region is constantly growing, so it becomes an attractive offshoring destination.
For example, product owners often outsource web development to Ukraine. Now, there are 598 Ukrainian IT firms registered on Clutch, and most of them have positive ratings.
Where to Find Outsourcing Partners?
Since we’ve covered the prices and found the best place to outsource web development, time to discuss where and how you can actually find reliable vendors.
There are several platforms that can help. But we’re going to review the best of the best.
  1. Хlutch                                                                                                                                                                                                                                          Clutch uses its own ranking algorithm to compare companies in various industries, focus areas, and countries of residence. The rankings are based on four criteria:
Number and quality of client reviews;
Company's expertise;
Market presence and awards;
Services offered.
The platform regularly updates companies' rankings. So once an IT firm gets a new award, more clients or high-quality reviews, it get a higher place in the list.
The information provided by Clutch shows whether a company is registered, active, and trustworthy.
By the way, if you're an interested buyer, you can take advantage of their free Matchmaking Program. All you need to do is submit your project details and wait for the offers from interested vendors.
2. Good Firms                                                                                                                                                                                                                                     Good Firms lists the best performing software development companies according to their ranks. It’s a free-for-users platform that offers 6,000+ services & software firms, 9,000+ verified reviews, and 600+ validated surveys.
To give a  rating, Good Firms directly contacts IT companies’ clients and takes note of their experience of cooperating with the company.
The platform keeps the list of firms that specialize in mobile app development services, web development services , eCommerce projects, blockchain, and many other fields.
So it's win-win cooperation – IT firms have a platform to show their works to the right audience while customers can find a trustworthy company for their business.
Good Firms is one of the best platforms that helps to outsource web application development
3. Upwork 
 Upwork offers a range of best freelancers and agencies – from web developers to designers and marketers.
Users need to write a clear and concise job post and wait for workers to apply. Then, they review matches and interview candidates via chat or a video call before hiring them.
You can evaluate freelancers and firms by checking their Upwork profiles. Information placed there includes experience, feedback, and lots of other details.
Besides, the platform offers the Upwork Business package that provides access to a team of dedicated advisors. They help to find top-notch developers faster and for reasonable prices.
When you and your outsourced web development team agree upon the price, you can transfer the sum right on the platform using:
MasterCard
Visa
American Express
PayPal
The platform charges a 3% processing fee.
How to Outsource Web Development Projects?
Finally, we got to the most important question – how to outsource web development. So here comes our framework using which you can arrange the process quickly and efficiently.
1. Understand what you want 
Before dealing with a web outsourcing team, you should clearly understand (and be able to describe) your goals.
Do you want to get a simple project that supports your place of business? Or you're looking for a platform that is going to be an extension of it?
These are two completely different projects. The vendor needs to know what exactly they're going to deal with.
Here's what you can do to make the process faster and even cheaper:
Make a full description of your future website;
Define what features you want to include, what are the business goals, and so on;
Come up with the budget you can spend on the web project.
2. Look for a proper vendor 
Once you've decided what you want to get from a business and tech perspective, it's time to select an outsourcing web development company. You may go to one of the platforms I’ve mentioned or check our    list of 15 best software outsourcing companies .To evaluate the vendor’s experience, check the following points out:
Company’s portfolio;
Tech specialization and capabilities;
Ratings and reviews, number of years on the market;
Company’s profiles like GitHub for code samples;
Behance and Dribbble for web design.
Then you can make a list of the best outsource web development companies you're most interested in and get in touch with them.Once you decide on the vendor, there are other important points to check:
Learn more about the company's workflow: ask what methodologies they use, clarify QA testing and bug fixing questions, discuss support and maintenance; Pay attention to the communication flow: what is their level of English, how clearly they present information.
Ask for recommendations and references.
At this stage, it may be the time to sign an NDA & draw up a contract. They protect both your investment and the web developers' interests.Then, you need to agree on payment terms and cover other organizational questions.
3. Discuss a meeting routine
During the website development, you will surely want to keep in touch with the outsourced web development team. Luckily, there are lots and lots of tools that can help – Skype, Slack, Facebook Messenger, and WhatsApp.Still, they can't fully help with monitoring the workflow. It’s better to also use tools like InVision (web design sharing), JIRA, GitHub and Confluence.Besides, in most firms, there's a project manager who controls the workflow and reports to you. This person will mind all your comments and answer all questions, just don't hesitate to ask.The next thing to arrange is the meeting schedule. For example, in the beginning, you may ask for daily meetings to get constant updates on how the development goes.And mind that web developers won't be able to deliver the expected result without proper communication with product owners.
              4. Plan forward                                                                                              
                                                                                                                        Once the website is up and running, don't hurry to cut ties with the outsourced web development agency. Sometimes things go wrong and keeping good relations with your vendor will ensure that any issues like bugs will be resolved quickly.And there’s another good case. Let’s say you decide to continue the website development, move to the second phase. No one will be able to deliver it faster and with fewer resources than the team who worked on the project initially.       
Why Cleveroad Is a Good Tech Partner?
Cleveroad is an Eastern European software development company that provides high-end services for reasonable prices. We deliver software solutions of any size and aim at productive long-term relationship.
What can we offer?
Experience in offshore and nearshore development for any-size companies and projects;
Flexible way of communication that adapts to your requirements; No expenses on lecturing and training;
Flexible specialists that follow your schedule;
Developers that constantly work on their self-improvement, eager to learn and up for challenges.
Take a few minutes to check out Clutch, Good Firms, and Upwork profiles with examples of work and client reviews. There are many other ways to improve the guest experience and increase the direct bookings for hotels through apps like travel concierge app.                            
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nicolasmatamoros6675 · 5 years ago
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Music Streaming Market By Characteristics, Analysis, Opportunities And Forecast To 2027
Global Music Streaming Market: Overview
Streaming refers to the process of watching video or listening to music in real time rather than watching or listening to downloaded files. With the prevalence of webcasts and internet videos of live programs, there is no need to download a file, programs are streamed the way it unfolds. Music streaming apps delivering audio-related events do not need one to download files from any of the music-related sites. Services offered by Apple Music, Pandora, and Spotify make use of this streaming technology to offer songs that can be played on any kind of device, which is likely to boost growth of the global music streaming market in the years to come.
The global music streaming market is likely to witness steady growth amidst outbreak of coronavirus across the globe as more people are staying at home and it has been observed that there has been a rise in the use of music streaming apps. Besides, several celebrities, singers such as Keith Urban, Pink, and Chris Martin are streaming their performance for their fans at home. It is estimated that global music streaming market will not be impacted much adversely by the ongoing outbreak.
Type, substrate, application, and region are the four important parameters based on which the global music streaming market has been categorized. The sole aim of such segmentation is to offer a clearer and detailed view of the global music streaming market.
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Global Music streaming Market: Notable Developments
One of the developments that offer a glimpse of the market dynamics about the global music streaming market is mentioned below:
In May 2020, Swedish streaming and media services provider, Spotify Technology S.A, is connecting family members and friends with a new group feature that is ideal for parties. Group session of Spotify enables the premium users of the parties to share control over music in the same physical space. It allows up to 100 individuals. This enables exploration of genres in music and musical interest with the group. This new feature of Spotify is likely to help people keep in touch whilst maintaining social distance.
Some of the prominent organizations in the global music streaming market include the below-mentioned:
Spotify Technology S.A
Sirius XM Holdings Inc.
Apple Inc
Amazon.com Inc.
Alphabet Inc.
Global Music streaming Market: Key Trends
The global music streaming market is characterized by the presence of the following restraints, drivers, and opportunities.
Increased Penetration of Handheld Devices to Bolster Growth of the Market
Many of the music streaming companies, such as Spotify, YouTube are increasingly launching differentiated services of music streaming. This factor is likely to emerge as one of the important trends that will boost the growth of the global music streaming market in the years to come. Music streaming services offer various features, such as hassle-free accessibility on various platforms, recommendation of songs, high quality of audio, and auto customization of playlist. All of these features enable easy listening for the users, which is likely to drive the demand for music streaming in the years to come. Companies like Amazon and Apple have integrated music streaming service of these companies into their gadgets, such as smart speakers.
Increased prevalence of various types of handheld devices, such as tablets, smartphones make substantial contribution toward the revenue of the market. With the rising disposable income, an increasing number of consumers are opting for paid subscription. Substantial improvement in the internet bandwidth is likely to emerge as another growth factor for the global music streaming market in the years to come.
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Global Music streaming Market: Geographical Analysis
After conducting a thorough study of the market, it has been concluded that North America is likely to account for one of leading shares of the global music streaming market. The regional dominance of North America is ascribed to the presence of several localized radio stations, expansion of the market vendors through collaboration with artists, and increased adoption of various music streaming services.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
Customer Experience Maps
Insights and Tools based on data-driven research
Actionable Results to meet all the business priorities
Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
North America
Asia Pacific
Europe
Latin America
The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
Related Reports Press-Release – https://www.prnewswire.com/news-releases/sake-brewery-industry-to-play-a-positive-role-in-cubitainers-market-growth-from-2020-to-2028-transparency-market-research-301104740.html
Related Reports Press-Release – https://www.prnewswire.com/news-releases/penetration-of-advanced-technologies-to-bring-a-paradigm-shift-in-growth-of-warranty-management-system-market-north-america-to-add-numerous-feathers-of-growth-opines-tmr-301110185.html
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
0 notes
laurelkrugerr · 5 years ago
Text
What Is Reputation Marketing for Local Businesses?
When you think of reputation, what do you think of? It’s a good bet that online reviews will spring immediately to mind. Little wonder, given how vital they are to local businesses today and how much they influence the opinions and actions of potential customers.
The truth is, reputation marketing agency for local businesses goes well beyond the humble consumer review

It isn’t just about proactively taking steps to acquire online reviews and responding to them across various platforms.
It isn’t just ensuring you always put your best ‘public’ foot forward on social media with carefully curated content and updates.
It isn’t just sending out a PR to celebrate a great case study, award or endorsement, or networking with reporters to be mentioned in articles or on TV.
Reputation marketing agency is the broader overall strategy which sets out how each of those micro actions will be conducted and directed, with each considered in line with how the organization wishes to be perceived. It encompasses all of your brand messaging, tactics such as how you amplify good reviews, and plans for how you will cope in a PR crisis.
Forbes contributor Steve Olenski observed that with so much information available on demand online and so many forums for sharing opinions and experiences, reputation is created from a range of sources – comments, shares, recommendations, reviews etc. – and a constantly evolving ecosystem which shifts and changes at warp speed thanks to new publishers, platforms and apps springing up at a lightning pace.
Reputation marketing agency recognizes this and brings clarity to the chaos in the form of a documented global strategy that unites and controls the wealth of channels.
Why is reputation marketing important?
If the closest you have to reputation marketing agency at the moment is a crisis management plan (such as a template for responding to negative reviews) and you’ve done just fine with that so far, you might be wondering if you really need to invest the time as a local business to scale up your reputation marketing agency.
Taking a management stance means you’re reacting once the damage has been done. Your reputation is your most valuable asset, and if you’re only taking care of it when a blow has been delivered, it’s already at risk. The Harvard Business Review puts it this way: “Knowing first aid is not the same as protecting your health.”
Reputation is important to businesses big and small
Whether you’re the head of a juggernaut brand like BP, Airbnb or Ford Motors, or you run a ‘mom and pop’ convenience store, a bed and breakfast or a local veterinary surgery, what people say and think about your brand and business matters. It has a direct impact on whether people want to spend their money with you, feel they can trust you or would be better off with a competitor.
Reputation marketing agency isn’t just for big business. We’ve all seen examples of major organizations putting reputation marketing agency to work for them, but it’s just as vital for local businesses to embrace this discipline and have a strategy in place to amplify the good and deal with the bad.
The task of reputation marketing agency doesn’t have to weigh heavily on your local business as there are a multitude of affordable tools out there which can do some of the heavy lifting.
A free Google Alert, for example, can notify you of any online mentions of your brand. ResponseSource or HARO can deliver journalist requests directly to your inbox to scour PR opportunities, while BrightLocal’s own small business solutions can help you grow your customer reviews.
The perception of your brand directly impacts your bottom line
Brandwatch defines brand perception as both fluid and in the hands of consumers. They say,
Brand perception is owned by consumers, not brands. Regardless of your message, whatever people are thinking and saying about your brand, that is your brand.”
Meanwhile, marketer Dana DiTomaso says that “your brand is your promise”.
Those two statements, when put together, go a long way towards explaining why the perception of your brand matters – it tells the consumer what they can expect from you, and that is shaped by what is being said and shared online by others.
This is further compounded by the fact that the vast majority of consumers do their own research before making an important decision. Data released by Pew Research confirms that 81% will seek out their own information before making a decision and that journey, most often, starts online and involves resources such as Google and online reviews.
Pew Research notes that as trust in traditional institutions such as government has declined, the number of people posting reviews, comments and ratings online of things they buy and experience has soared. This has led to an interesting term, ‘distributed trust’.
Ratings and reviews are embedded in the path to purchase
Online ratings and reviews are now a pivotal stop on the path to purchase. They are used at each stage of the buyer journey, from initial research, through the consideration phase and through to playing a decisive role in decision making. Such is their power, 8 in 10 young adults ‘never’ buy anything without first looking at online reviews.
That figure is all the more impressive when you also consider that the same study found that half of all consumers will consult reviews and ratings before purchasing, yet just 8% will ask friends or family members.
BrightLocal’s annual Local Consumer Review Survey has tracked the growing importance of online reviews for a decade. Our latest figures indisputably demonstrate that reviews play a very nuanced role across the whole buyer journey:
Reviews help to establish trust, with consumers reading 10 reviews on average before feeling they can trust a local business.
91% of consumers say that reading positive online reviews make them more likely to use a business.
Online reviews are the digital word of mouth, with 76% trusting them as much as recommendations from friends and family.
Businesses without 5 stars risk losing 12% of their potential customers.
A key point to note here is that the power of reviews isn’t restricted to review platforms. A cohesive reputation marketing agency strategy will allow you to repurpose and leverage your reviews to their fullest across a range of channels to amplify their impact. That could mean sharing on social media, posting on your website, creating case studies or showcasing in a TV ad.
Trust matters
Consumer trust is the heartbeat of your organisation. Without it, your local business simply isn’t sustainable.
Today, consumer trust is harder to win and more important to hold on to than ever. The 2019 Edelman Trust Barometer Special Report: In Brands We Trust? discovered that being able to trust a brand is a major factor in purchase for 81% of consumers.
With three quarters of respondents saying they actively tried to avoid advertising by using things like ad blockers, reputation marketing agency can help you to demonstrate trustworthiness and create a positive brand perception, using a range of channels (reviews, social media, PR and local search, for example) in a joined-up and cohesive, consistent manner.
It gives you a rounded view of your business
At its most basic level, taking proactive measures to establish a positive reputation simply makes good business sense.
Through the course of reputation marketing agency, you’ll have opportunities to study how consumers perceive your brand, what they loved or loved about your business, where the niggles and disappointments were, even how you stack up against competitors.
This is not just a chance to see your business through the eyes of your customers, but an opportunity to gather intel and data which could help you make improvements and refine your offering.
Reputation is important for recruitment
Your business is only as good as its people. And to recruit the best people, you need a stellar reputation.
Research by the online jobs board Indeed revealed that just 23% of job seekers would be able to overlook a negative reputation when researching a prospective employer. For local businesses this is especially important, with LinkedIn reporting that a strong brand can help to lower the cost of recruitment, attract better candidates and speed up the time taken to fill vacancies.
How to build a reputation marketing strategy
Developing a reputation marketing agency strategy doesn’t need to be intimidating! Think of it as a fact-finding mission, followed by the creation of a plan to focus your efforts on the things that matter most to you.
Step 1: Research your current reputation
Your first task is to understand where you stand right now. What are people saying about you? How are they rating your products and services? What is their perception of your business?
Assembling all of this information manually can be daunting, but you don’t have to. There are numerous tools available to automate and speed up this process.
You could use Hootsuite or similar to compile brand mentions across the social media ecosystem, for example. BrightLocal can help you track reviews. There are numerous free and paid tools to track brand mentions as a result of PR activity and media mentions. Awario will clue you in to any mention of your brand across the web including in forums, blogs and news reports.
For this data to be useful, though, you’ll need to assign context and sentiment, so try to quantify them. A simple system such as ‘positive, negative, neutral’ is an easy place to start.
For small amounts of data, take a sample of statements from across these channels to get a general idea of how people are feeling about your brand. Be sure not to let your unconscious bias lead to you pick only very good or very bad comments. Cast a broad net.
Step 2: Send a NPS Survey
NPS (Net Promoter Score) is a scale which runs from -100 to 100. You ask a series of questions and then apply the scale to measure how willing your customers are to recommend your local business.
It helps you to understand loyalty and sentiment, which is useful when developing your reputation marketing agency strategy as it shows you what you’re working with, highlights any reputation problems to address, and indicates where your focus should lay.
You can use a tool such as Reputation Manager to ask your customers to give you feedback or reviews, and then apply the NPS scale to determine how they feel.
If you don’t want to survey your customers, you could add an NPS popup to your site. Many popular CMS systems, including WordPress, have NPS plug-ins which you can simply download and activate.
Step 3: Find out what matters to your customers and what helps them build trust
Trust is subjective. What gives one person peace of mind may not matter at all to another.
Data from PWC’s Global Consumer Insights Survey paints a very telling picture; consumers have a louder voice than ever before thanks to social media. They also demand more from the brands they do business with.
The survey of 22,000 people across seven countries revealed that more than one in three consumers consider ‘trust in brand’ as one of their top three reasons for choosing any given business. But that trust has many facets; brands need to be authentic, responsive to feedback, transparent, dependable, consistent, offer good customer service, maintain a high product or service quality, consider sustainability, have an ethical supply chain
 the list goes on.
The purpose of this step is to find out what your customers expect from you.
Are they likely to forgive slow shipping if your customer service and product quality is top notch?
Do they expect a highly personalized service or do they appreciate more straightforward communications?
A crucial part of this stage of the process is determining which platforms, forums, apps and websites your audience uses.  PWC’s research suggests that social networks are the most influential resource when a consumer is deciding what to buy, but you need to know which social networks your audience specifically turns to.
Do they prefer Facebook to Twitter or Instagram to Facebook? Which newspapers do they read? Which forums are they active on? Which review platforms do they gravitate towards when they want to read online reviews or leave them after a positive or negative experience?
The purpose of asking these questions is to narrow down where it’s most important to build and manage your reputation. Referring back to the research conducted in step one should give you the answers to these questions.
Step 4: Set goals
For the time you invest in your reputation marketing agency strategy to really pay dividends, your actions must be both measurable and accountable. The goals you set will directly influence the tactics you adopt to manage your reputation and help you gauge whether or not your approach is effective.
Ask yourself what you want to achieve. If the results of your NPS survey in Step 2 above were disappointing, for example, do you want to see that improve by the end of this project? How are you going to go about that? For example, does your poor reputation stem from a genuinely poor customer experience? If so, you’ll need to start by resolving that.
If you get great reviews, perhaps you want to put a process in place for regular review monitoring to ensure they stay that way.
If you’ve determined that your audience reads a certain newspaper but you fail to feed their journalists positive stories of your achievement, maybe you want to raise your profile there.
You could well find that you need to add to or adjust your goals as you begin to execute your chosen reputation marketing agency tactics – and that’s fine. Don’t be afraid to adjust them as you get to work so that they continue to help you measure the success (or otherwise) of your efforts.
Step 5: Decide on your tactics
Deciding on the tactics you’ll use is the final piece of the strategic puzzle. From review generation to social media monitoring, you’ll need to choose the activities that help you meet your reputation goals. There’s a lot to pick from so let’s take a look at what your options are.
Overview of reputation marketing tactics
Review generation and monitoring
Requesting reviews from your clients is a no-brainer for reputation marketing agency. It’s well established that today’s consumers crowdsource information via reviews to help with the decision making process.
We have seen the value placed in the experiences and opinions of others soar over the last decade, with the average consumer now said to spend almost 14 minutes poring over online reviews before making a decision about a local business.
There are many compelling reasons to take a proactive approach to generate as many new reviews as you can:
the more new reviews you can obtain, the better your local SEO Company rankings are likely to be
they are trusted by consumers
they help to generate sales
they give you helpful insight which you can use to improve your business
Perhaps most compelling of all is the fact that 82% of consumers are less likely to use a business if it has negative reviews. This makes a poor reputation extremely costly.
Asking for reviews can be done in a number of ways, including with a review tool such as BrightLocal, via an email template or as a website link.
In addition to gathering reviews, you’ll also need to factor in the time needed to respond to reviews. Your responses are read by consumers searching for your business online, but they also indicate that you value feedback.
To really make the most of your reviews and further move your reputation marketing agency forwards, share the best outside of the review platform. For example, you could take your top Google reviews and share them on your website, quote them in digital and printed brochures, put them on product packaging or use them in advertising.
Google My Business monitoring
Consumers naturally turn to Google when they want to find a local business or share their experiences with a local business. To be in the loop, you’ll need to monitor your Google My Business profile. If you download the Google My Business app, you’ll receive an alert to your device when someone leaves a review for your business. That makes it easier to read the review and respond promptly.
It can help to think of your Google My Business profile as a mini website – this gets you into the mindset of ensuring that profile information is accurate and images and videos refreshed often.
Don’t forget, images can be a powerful force when cultivating your reputation so selecting professional images and regularly reviewing images shared by consumers is an important box to tick.
In addition to the reviews function, Google My Business has lots of other useful features for reputation marketing agency, such as the option to share news and offers via Posts, and respond to questions in the Q&A section.
If you haven’t claimed your Google My Business listing yet, it’s free to do so. Our guide here has step-by-step instructions.
Social media monitoring
Today’s consumers don’t just use social media to catch up with friends – it’s increasingly a place to discover new brands and products, aid in decision making and connect with local businesses.
Research by the Chartered Institute of marketing agency found that 62% of consumers now rely on their preferred social networks to influence their buying decisions. This figure rises to 78% for 16-24 year olds and 77% for 25-34. That alone is reason enough for your local business to factor social media monitoring into your reputation marketing agency strategy.
Adding a social media monitoring tool to your arsenal means you can keep abreast of what is being said about your local business on social media. There are plenty of free and paid tools available online with popular options including HubSpot, Hootsuite, Buffer, and Sprout Social.
Broadly speaking, you can segment your social media listening into two parts:
Part 1 is the monitoring itself, which flags up mentions of your brand (either manually or using a tool).
Part 2 is taking stock of those mentions, understanding the sentiment and then taking appropriate action, such as taking part in the conversation, thanking the social media user for their feedback or directing them to a relevant resource.
Monitoring brand mentions on the web
Opinions and comments about your local business aren’t just restricted to review platforms and social media; they can appear anywhere, from local newspapers and trade press to to forums and blogs.
This means you need to monitor the web to stay up to date with positive and negative comments about your business, ensure you’re able to react to them accordingly.
Keeping tabs on brand mentions online can be largely automated – simply go to Google and set up a Google Alert for your business name.
It’s advisable to also set up alerts for your own name if you are closely associated with the business and any brands or products specific to you. If you have budget available, there are a number of dedicated tools available. Brandwatch, Awario, Mention, Meltwater and Brand24 are good starting points.
When you’re actively seeking out what people are saying about you, it’s inevitable that you’ll come across negative mentions at some point. That could be in the form of a disgruntled customer, a disparaging rival or a less-than-glowing review on a blog or in a magazine.
The whole point of reputation marketing agency is to find this information early so you can react quickly and minimize the damage, which brings us nicely on to

Crisis management
We’ve all heard the old saying that ‘failing to prepare is preparing to fail’. Crisis management is one area where it really does pay to be prepared. The last thing you want is to find yourself faced with a crisis and no plan in place for minimizing the damage.
The easiest way to do this is to create a list of the worst case scenarios you can think of. Divide them into levels of crisis such as bad, very bad, the worst, and then outline what to do in each instance.
You’ll also want to assign specific roles to specific people so everyone knows what’s expected of them and who is responsible for putting out a press statement or updating social media.
Crisis management is a big deal so it’s worth doing your research. Mention has a 20-minute on-demand video sharing tips on how to respond to negative press, while Meltwater has a free crisis communications guide and The Chartered Institute of Public Relations also has a free library of webinars, podcasts and skills guides dedicated to handling an online crisis.
A crisis management plan isn’t something to be afraid of. It’s something that can be a lifeline when you’re being pulled in a dozen different directions and trying to save your business.
Even the biggest brands find themselves very publicly in the midst of a crisis from time to time, but you can turn a negative into a positive with the right approach!
Take a look at examples of the best-managed PR crises from brands such as KFC (running out of chicken), Starbucks (reacting to the actions of a racist customers) and Crockpot (ever seen This Is Us?) if you need a little inspiration.
Public relations
Reputation marketing agency isn’t just about reacting to what people are already saying; it is also about actively creating positivity around your business. Traditionally, this falls under the umbrella of public relations and generating positive press about your company.
Gone are the days when this meant you had to be well-connected to every editor on Fleet Street or have a direct line to the New York Times. It’s a myth to think you need a little black book of contacts to have any hope of getting your name in print. It’s entirely achievable for local businesses, so don’t be put off including this in your reputation marketing agency toolkit. All you need is a good story, a willingness to pick up the phone and perseverance.
PR isn’t a quick fix. You can’t send out a PR one day and wake up to front page news the next. While that may happen once in a blue moon, in most cases it takes time to build momentum and secure coverage, so the ‘slow and steady’ approach wins the race.
With that in mind, you’ll need to incorporate other PR tactics, such as sponsoring local events or organizations and entering local business awards. Both of these are also good ways to build links back to your site from reputable, relevant local sources to help with your local SEO Company.
HubSpot has a series of free PR templates here along with examples and tips for creating a newsworthy PR to boost the chances of your news getting picked up by journalists.
Conclusion
Reputation marketing agency is a broad area of activity with lots of moving parts, so you’ll need to be mindful of the broader strategy, goals and performance to master it. Using the strategy above and selecting the tactics that are right for your local business and current situation puts lots of benefits at your fingertips.
These methods and this approach enables you to see your business through your customers’ eyes. Most importantly, reputation marketing agency will help you bring your business and your customers closer together.
Do you have reputation marketing agency stories or strategies to share? Let us know in the comments below!
The post What Is Reputation Marketing for Local Businesses? appeared first on BrightLocal.
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riichardwilson · 5 years ago
Text
What Is Reputation Marketing for Local Businesses?
When you think of reputation, what do you think of? It’s a good bet that online reviews will spring immediately to mind. Little wonder, given how vital they are to local businesses today and how much they influence the opinions and actions of potential customers.
The truth is, reputation marketing agency for local businesses goes well beyond the humble consumer review

It isn’t just about proactively taking steps to acquire online reviews and responding to them across various platforms.
It isn’t just ensuring you always put your best ‘public’ foot forward on social media with carefully curated content and updates.
It isn’t just sending out a PR to celebrate a great case study, award or endorsement, or networking with reporters to be mentioned in articles or on TV.
Reputation marketing agency is the broader overall strategy which sets out how each of those micro actions will be conducted and directed, with each considered in line with how the organization wishes to be perceived. It encompasses all of your brand messaging, tactics such as how you amplify good reviews, and plans for how you will cope in a PR crisis.
Forbes contributor Steve Olenski observed that with so much information available on demand online and so many forums for sharing opinions and experiences, reputation is created from a range of sources – comments, shares, recommendations, reviews etc. – and a constantly evolving ecosystem which shifts and changes at warp speed thanks to new publishers, platforms and apps springing up at a lightning pace.
Reputation marketing agency recognizes this and brings clarity to the chaos in the form of a documented global strategy that unites and controls the wealth of channels.
Why is reputation marketing important?
If the closest you have to reputation marketing agency at the moment is a crisis management plan (such as a template for responding to negative reviews) and you’ve done just fine with that so far, you might be wondering if you really need to invest the time as a local business to scale up your reputation marketing agency.
Taking a management stance means you’re reacting once the damage has been done. Your reputation is your most valuable asset, and if you’re only taking care of it when a blow has been delivered, it’s already at risk. The Harvard Business Review puts it this way: “Knowing first aid is not the same as protecting your health.”
Reputation is important to businesses big and small
Whether you’re the head of a juggernaut brand like BP, Airbnb or Ford Motors, or you run a ‘mom and pop’ convenience store, a bed and breakfast or a local veterinary surgery, what people say and think about your brand and business matters. It has a direct impact on whether people want to spend their money with you, feel they can trust you or would be better off with a competitor.
Reputation marketing agency isn’t just for big business. We’ve all seen examples of major organizations putting reputation marketing agency to work for them, but it’s just as vital for local businesses to embrace this discipline and have a strategy in place to amplify the good and deal with the bad.
The task of reputation marketing agency doesn’t have to weigh heavily on your local business as there are a multitude of affordable tools out there which can do some of the heavy lifting.
A free Google Alert, for example, can notify you of any online mentions of your brand. ResponseSource or HARO can deliver journalist requests directly to your inbox to scour PR opportunities, while BrightLocal’s own small business solutions can help you grow your customer reviews.
The perception of your brand directly impacts your bottom line
Brandwatch defines brand perception as both fluid and in the hands of consumers. They say,
Brand perception is owned by consumers, not brands. Regardless of your message, whatever people are thinking and saying about your brand, that is your brand.”
Meanwhile, marketer Dana DiTomaso says that “your brand is your promise”.
Those two statements, when put together, go a long way towards explaining why the perception of your brand matters – it tells the consumer what they can expect from you, and that is shaped by what is being said and shared online by others.
This is further compounded by the fact that the vast majority of consumers do their own research before making an important decision. Data released by Pew Research confirms that 81% will seek out their own information before making a decision and that journey, most often, starts online and involves resources such as Google and online reviews.
Pew Research notes that as trust in traditional institutions such as government has declined, the number of people posting reviews, comments and ratings online of things they buy and experience has soared. This has led to an interesting term, ‘distributed trust’.
Ratings and reviews are embedded in the path to purchase
Online ratings and reviews are now a pivotal stop on the path to purchase. They are used at each stage of the buyer journey, from initial research, through the consideration phase and through to playing a decisive role in decision making. Such is their power, 8 in 10 young adults ‘never’ buy anything without first looking at online reviews.
That figure is all the more impressive when you also consider that the same study found that half of all consumers will consult reviews and ratings before purchasing, yet just 8% will ask friends or family members.
BrightLocal’s annual Local Consumer Review Survey has tracked the growing importance of online reviews for a decade. Our latest figures indisputably demonstrate that reviews play a very nuanced role across the whole buyer journey:
Reviews help to establish trust, with consumers reading 10 reviews on average before feeling they can trust a local business.
91% of consumers say that reading positive online reviews make them more likely to use a business.
Online reviews are the digital word of mouth, with 76% trusting them as much as recommendations from friends and family.
Businesses without 5 stars risk losing 12% of their potential customers.
A key point to note here is that the power of reviews isn’t restricted to review platforms. A cohesive reputation marketing agency strategy will allow you to repurpose and leverage your reviews to their fullest across a range of channels to amplify their impact. That could mean sharing on social media, posting on your website, creating case studies or showcasing in a TV ad.
Trust matters
Consumer trust is the heartbeat of your organisation. Without it, your local business simply isn’t sustainable.
Today, consumer trust is harder to win and more important to hold on to than ever. The 2019 Edelman Trust Barometer Special Report: In Brands We Trust? discovered that being able to trust a brand is a major factor in purchase for 81% of consumers.
With three quarters of respondents saying they actively tried to avoid advertising by using things like ad blockers, reputation marketing agency can help you to demonstrate trustworthiness and create a positive brand perception, using a range of channels (reviews, social media, PR and local search, for example) in a joined-up and cohesive, consistent manner.
It gives you a rounded view of your business
At its most basic level, taking proactive measures to establish a positive reputation simply makes good business sense.
Through the course of reputation marketing agency, you’ll have opportunities to study how consumers perceive your brand, what they loved or loved about your business, where the niggles and disappointments were, even how you stack up against competitors.
This is not just a chance to see your business through the eyes of your customers, but an opportunity to gather intel and data which could help you make improvements and refine your offering.
Reputation is important for recruitment
Your business is only as good as its people. And to recruit the best people, you need a stellar reputation.
Research by the online jobs board Indeed revealed that just 23% of job seekers would be able to overlook a negative reputation when researching a prospective employer. For local businesses this is especially important, with LinkedIn reporting that a strong brand can help to lower the cost of recruitment, attract better candidates and speed up the time taken to fill vacancies.
How to build a reputation marketing strategy
Developing a reputation marketing agency strategy doesn’t need to be intimidating! Think of it as a fact-finding mission, followed by the creation of a plan to focus your efforts on the things that matter most to you.
Step 1: Research your current reputation
Your first task is to understand where you stand right now. What are people saying about you? How are they rating your products and services? What is their perception of your business?
Assembling all of this information manually can be daunting, but you don’t have to. There are numerous tools available to automate and speed up this process.
You could use Hootsuite or similar to compile brand mentions across the social media ecosystem, for example. BrightLocal can help you track reviews. There are numerous free and paid tools to track brand mentions as a result of PR activity and media mentions. Awario will clue you in to any mention of your brand across the web including in forums, blogs and news reports.
For this data to be useful, though, you’ll need to assign context and sentiment, so try to quantify them. A simple system such as ‘positive, negative, neutral’ is an easy place to start.
For small amounts of data, take a sample of statements from across these channels to get a general idea of how people are feeling about your brand. Be sure not to let your unconscious bias lead to you pick only very good or very bad comments. Cast a broad net.
Step 2: Send a NPS Survey
NPS (Net Promoter Score) is a scale which runs from -100 to 100. You ask a series of questions and then apply the scale to measure how willing your customers are to recommend your local business.
It helps you to understand loyalty and sentiment, which is useful when developing your reputation marketing agency strategy as it shows you what you’re working with, highlights any reputation problems to address, and indicates where your focus should lay.
You can use a tool such as Reputation Manager to ask your customers to give you feedback or reviews, and then apply the NPS scale to determine how they feel.
If you don’t want to survey your customers, you could add an NPS popup to your site. Many popular CMS systems, including WordPress, have NPS plug-ins which you can simply download and activate.
Step 3: Find out what matters to your customers and what helps them build trust
Trust is subjective. What gives one person peace of mind may not matter at all to another.
Data from PWC’s Global Consumer Insights Survey paints a very telling picture; consumers have a louder voice than ever before thanks to social media. They also demand more from the brands they do business with.
The survey of 22,000 people across seven countries revealed that more than one in three consumers consider ‘trust in brand’ as one of their top three reasons for choosing any given business. But that trust has many facets; brands need to be authentic, responsive to feedback, transparent, dependable, consistent, offer good customer service, maintain a high product or service quality, consider sustainability, have an ethical supply chain
 the list goes on.
The purpose of this step is to find out what your customers expect from you.
Are they likely to forgive slow shipping if your customer service and product quality is top notch?
Do they expect a highly personalized service or do they appreciate more straightforward communications?
A crucial part of this stage of the process is determining which platforms, forums, apps and websites your audience uses.  PWC’s research suggests that social networks are the most influential resource when a consumer is deciding what to buy, but you need to know which social networks your audience specifically turns to.
Do they prefer Facebook to Twitter or Instagram to Facebook? Which newspapers do they read? Which forums are they active on? Which review platforms do they gravitate towards when they want to read online reviews or leave them after a positive or negative experience?
The purpose of asking these questions is to narrow down where it’s most important to build and manage your reputation. Referring back to the research conducted in step one should give you the answers to these questions.
Step 4: Set goals
For the time you invest in your reputation marketing agency strategy to really pay dividends, your actions must be both measurable and accountable. The goals you set will directly influence the tactics you adopt to manage your reputation and help you gauge whether or not your approach is effective.
Ask yourself what you want to achieve. If the results of your NPS survey in Step 2 above were disappointing, for example, do you want to see that improve by the end of this project? How are you going to go about that? For example, does your poor reputation stem from a genuinely poor customer experience? If so, you’ll need to start by resolving that.
If you get great reviews, perhaps you want to put a process in place for regular review monitoring to ensure they stay that way.
If you’ve determined that your audience reads a certain newspaper but you fail to feed their journalists positive stories of your achievement, maybe you want to raise your profile there.
You could well find that you need to add to or adjust your goals as you begin to execute your chosen reputation marketing agency tactics – and that’s fine. Don’t be afraid to adjust them as you get to work so that they continue to help you measure the success (or otherwise) of your efforts.
Step 5: Decide on your tactics
Deciding on the tactics you’ll use is the final piece of the strategic puzzle. From review generation to social media monitoring, you’ll need to choose the activities that help you meet your reputation goals. There’s a lot to pick from so let’s take a look at what your options are.
Overview of reputation marketing tactics
Review generation and monitoring
Requesting reviews from your clients is a no-brainer for reputation marketing agency. It’s well established that today’s consumers crowdsource information via reviews to help with the decision making process.
We have seen the value placed in the experiences and opinions of others soar over the last decade, with the average consumer now said to spend almost 14 minutes poring over online reviews before making a decision about a local business.
There are many compelling reasons to take a proactive approach to generate as many new reviews as you can:
the more new reviews you can obtain, the better your local SEO Company rankings are likely to be
they are trusted by consumers
they help to generate sales
they give you helpful insight which you can use to improve your business
Perhaps most compelling of all is the fact that 82% of consumers are less likely to use a business if it has negative reviews. This makes a poor reputation extremely costly.
Asking for reviews can be done in a number of ways, including with a review tool such as BrightLocal, via an email template or as a website link.
In addition to gathering reviews, you’ll also need to factor in the time needed to respond to reviews. Your responses are read by consumers searching for your business online, but they also indicate that you value feedback.
To really make the most of your reviews and further move your reputation marketing agency forwards, share the best outside of the review platform. For example, you could take your top Google reviews and share them on your website, quote them in digital and printed brochures, put them on product packaging or use them in advertising.
Google My Business monitoring
Consumers naturally turn to Google when they want to find a local business or share their experiences with a local business. To be in the loop, you’ll need to monitor your Google My Business profile. If you download the Google My Business app, you’ll receive an alert to your device when someone leaves a review for your business. That makes it easier to read the review and respond promptly.
It can help to think of your Google My Business profile as a mini website – this gets you into the mindset of ensuring that profile information is accurate and images and videos refreshed often.
Don’t forget, images can be a powerful force when cultivating your reputation so selecting professional images and regularly reviewing images shared by consumers is an important box to tick.
In addition to the reviews function, Google My Business has lots of other useful features for reputation marketing agency, such as the option to share news and offers via Posts, and respond to questions in the Q&A section.
If you haven’t claimed your Google My Business listing yet, it’s free to do so. Our guide here has step-by-step instructions.
Social media monitoring
Today’s consumers don’t just use social media to catch up with friends – it’s increasingly a place to discover new brands and products, aid in decision making and connect with local businesses.
Research by the Chartered Institute of marketing agency found that 62% of consumers now rely on their preferred social networks to influence their buying decisions. This figure rises to 78% for 16-24 year olds and 77% for 25-34. That alone is reason enough for your local business to factor social media monitoring into your reputation marketing agency strategy.
Adding a social media monitoring tool to your arsenal means you can keep abreast of what is being said about your local business on social media. There are plenty of free and paid tools available online with popular options including HubSpot, Hootsuite, Buffer, and Sprout Social.
Broadly speaking, you can segment your social media listening into two parts:
Part 1 is the monitoring itself, which flags up mentions of your brand (either manually or using a tool).
Part 2 is taking stock of those mentions, understanding the sentiment and then taking appropriate action, such as taking part in the conversation, thanking the social media user for their feedback or directing them to a relevant resource.
Monitoring brand mentions on the web
Opinions and comments about your local business aren’t just restricted to review platforms and social media; they can appear anywhere, from local newspapers and trade press to to forums and blogs.
This means you need to monitor the web to stay up to date with positive and negative comments about your business, ensure you’re able to react to them accordingly.
Keeping tabs on brand mentions online can be largely automated – simply go to Google and set up a Google Alert for your business name.
It’s advisable to also set up alerts for your own name if you are closely associated with the business and any brands or products specific to you. If you have budget available, there are a number of dedicated tools available. Brandwatch, Awario, Mention, Meltwater and Brand24 are good starting points.
When you’re actively seeking out what people are saying about you, it’s inevitable that you’ll come across negative mentions at some point. That could be in the form of a disgruntled customer, a disparaging rival or a less-than-glowing review on a blog or in a magazine.
The whole point of reputation marketing agency is to find this information early so you can react quickly and minimize the damage, which brings us nicely on to

Crisis management
We’ve all heard the old saying that ‘failing to prepare is preparing to fail’. Crisis management is one area where it really does pay to be prepared. The last thing you want is to find yourself faced with a crisis and no plan in place for minimizing the damage.
The easiest way to do this is to create a list of the worst case scenarios you can think of. Divide them into levels of crisis such as bad, very bad, the worst, and then outline what to do in each instance.
You’ll also want to assign specific roles to specific people so everyone knows what’s expected of them and who is responsible for putting out a press statement or updating social media.
Crisis management is a big deal so it’s worth doing your research. Mention has a 20-minute on-demand video sharing tips on how to respond to negative press, while Meltwater has a free crisis communications guide and The Chartered Institute of Public Relations also has a free library of webinars, podcasts and skills guides dedicated to handling an online crisis.
A crisis management plan isn’t something to be afraid of. It’s something that can be a lifeline when you’re being pulled in a dozen different directions and trying to save your business.
Even the biggest brands find themselves very publicly in the midst of a crisis from time to time, but you can turn a negative into a positive with the right approach!
Take a look at examples of the best-managed PR crises from brands such as KFC (running out of chicken), Starbucks (reacting to the actions of a racist customers) and Crockpot (ever seen This Is Us?) if you need a little inspiration.
Public relations
Reputation marketing agency isn’t just about reacting to what people are already saying; it is also about actively creating positivity around your business. Traditionally, this falls under the umbrella of public relations and generating positive press about your company.
Gone are the days when this meant you had to be well-connected to every editor on Fleet Street or have a direct line to the New York Times. It’s a myth to think you need a little black book of contacts to have any hope of getting your name in print. It’s entirely achievable for local businesses, so don’t be put off including this in your reputation marketing agency toolkit. All you need is a good story, a willingness to pick up the phone and perseverance.
PR isn’t a quick fix. You can’t send out a PR one day and wake up to front page news the next. While that may happen once in a blue moon, in most cases it takes time to build momentum and secure coverage, so the ‘slow and steady’ approach wins the race.
With that in mind, you’ll need to incorporate other PR tactics, such as sponsoring local events or organizations and entering local business awards. Both of these are also good ways to build links back to your site from reputable, relevant local sources to help with your local SEO Company.
HubSpot has a series of free PR templates here along with examples and tips for creating a newsworthy PR to boost the chances of your news getting picked up by journalists.
Conclusion
Reputation marketing agency is a broad area of activity with lots of moving parts, so you’ll need to be mindful of the broader strategy, goals and performance to master it. Using the strategy above and selecting the tactics that are right for your local business and current situation puts lots of benefits at your fingertips.
These methods and this approach enables you to see your business through your customers’ eyes. Most importantly, reputation marketing agency will help you bring your business and your customers closer together.
Do you have reputation marketing agency stories or strategies to share? Let us know in the comments below!
The post What Is Reputation Marketing for Local Businesses? appeared first on BrightLocal.
Website Design & SEO Delray Beach by DBL07.co
Delray Beach SEO
source http://www.scpie.org/what-is-reputation-marketing-for-local-businesses/ source https://scpie.tumblr.com/post/628503290104152064
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scpie · 5 years ago
Text
What Is Reputation Marketing for Local Businesses?
When you think of reputation, what do you think of? It’s a good bet that online reviews will spring immediately to mind. Little wonder, given how vital they are to local businesses today and how much they influence the opinions and actions of potential customers.
The truth is, reputation marketing agency for local businesses goes well beyond the humble consumer review

It isn’t just about proactively taking steps to acquire online reviews and responding to them across various platforms.
It isn’t just ensuring you always put your best ‘public’ foot forward on social media with carefully curated content and updates.
It isn’t just sending out a PR to celebrate a great case study, award or endorsement, or networking with reporters to be mentioned in articles or on TV.
Reputation marketing agency is the broader overall strategy which sets out how each of those micro actions will be conducted and directed, with each considered in line with how the organization wishes to be perceived. It encompasses all of your brand messaging, tactics such as how you amplify good reviews, and plans for how you will cope in a PR crisis.
Forbes contributor Steve Olenski observed that with so much information available on demand online and so many forums for sharing opinions and experiences, reputation is created from a range of sources – comments, shares, recommendations, reviews etc. – and a constantly evolving ecosystem which shifts and changes at warp speed thanks to new publishers, platforms and apps springing up at a lightning pace.
Reputation marketing agency recognizes this and brings clarity to the chaos in the form of a documented global strategy that unites and controls the wealth of channels.
Why is reputation marketing important?
If the closest you have to reputation marketing agency at the moment is a crisis management plan (such as a template for responding to negative reviews) and you’ve done just fine with that so far, you might be wondering if you really need to invest the time as a local business to scale up your reputation marketing agency.
Taking a management stance means you’re reacting once the damage has been done. Your reputation is your most valuable asset, and if you’re only taking care of it when a blow has been delivered, it’s already at risk. The Harvard Business Review puts it this way: “Knowing first aid is not the same as protecting your health.”
Reputation is important to businesses big and small
Whether you’re the head of a juggernaut brand like BP, Airbnb or Ford Motors, or you run a ‘mom and pop’ convenience store, a bed and breakfast or a local veterinary surgery, what people say and think about your brand and business matters. It has a direct impact on whether people want to spend their money with you, feel they can trust you or would be better off with a competitor.
Reputation marketing agency isn’t just for big business. We’ve all seen examples of major organizations putting reputation marketing agency to work for them, but it’s just as vital for local businesses to embrace this discipline and have a strategy in place to amplify the good and deal with the bad.
The task of reputation marketing agency doesn’t have to weigh heavily on your local business as there are a multitude of affordable tools out there which can do some of the heavy lifting.
A free Google Alert, for example, can notify you of any online mentions of your brand. ResponseSource or HARO can deliver journalist requests directly to your inbox to scour PR opportunities, while BrightLocal’s own small business solutions can help you grow your customer reviews.
The perception of your brand directly impacts your bottom line
Brandwatch defines brand perception as both fluid and in the hands of consumers. They say,
Brand perception is owned by consumers, not brands. Regardless of your message, whatever people are thinking and saying about your brand, that is your brand.”
Meanwhile, marketer Dana DiTomaso says that “your brand is your promise”.
Those two statements, when put together, go a long way towards explaining why the perception of your brand matters – it tells the consumer what they can expect from you, and that is shaped by what is being said and shared online by others.
This is further compounded by the fact that the vast majority of consumers do their own research before making an important decision. Data released by Pew Research confirms that 81% will seek out their own information before making a decision and that journey, most often, starts online and involves resources such as Google and online reviews.
Pew Research notes that as trust in traditional institutions such as government has declined, the number of people posting reviews, comments and ratings online of things they buy and experience has soared. This has led to an interesting term, ‘distributed trust’.
Ratings and reviews are embedded in the path to purchase
Online ratings and reviews are now a pivotal stop on the path to purchase. They are used at each stage of the buyer journey, from initial research, through the consideration phase and through to playing a decisive role in decision making. Such is their power, 8 in 10 young adults ‘never’ buy anything without first looking at online reviews.
That figure is all the more impressive when you also consider that the same study found that half of all consumers will consult reviews and ratings before purchasing, yet just 8% will ask friends or family members.
BrightLocal’s annual Local Consumer Review Survey has tracked the growing importance of online reviews for a decade. Our latest figures indisputably demonstrate that reviews play a very nuanced role across the whole buyer journey:
Reviews help to establish trust, with consumers reading 10 reviews on average before feeling they can trust a local business.
91% of consumers say that reading positive online reviews make them more likely to use a business.
Online reviews are the digital word of mouth, with 76% trusting them as much as recommendations from friends and family.
Businesses without 5 stars risk losing 12% of their potential customers.
A key point to note here is that the power of reviews isn’t restricted to review platforms. A cohesive reputation marketing agency strategy will allow you to repurpose and leverage your reviews to their fullest across a range of channels to amplify their impact. That could mean sharing on social media, posting on your website, creating case studies or showcasing in a TV ad.
Trust matters
Consumer trust is the heartbeat of your organisation. Without it, your local business simply isn’t sustainable.
Today, consumer trust is harder to win and more important to hold on to than ever. The 2019 Edelman Trust Barometer Special Report: In Brands We Trust? discovered that being able to trust a brand is a major factor in purchase for 81% of consumers.
With three quarters of respondents saying they actively tried to avoid advertising by using things like ad blockers, reputation marketing agency can help you to demonstrate trustworthiness and create a positive brand perception, using a range of channels (reviews, social media, PR and local search, for example) in a joined-up and cohesive, consistent manner.
It gives you a rounded view of your business
At its most basic level, taking proactive measures to establish a positive reputation simply makes good business sense.
Through the course of reputation marketing agency, you’ll have opportunities to study how consumers perceive your brand, what they loved or loved about your business, where the niggles and disappointments were, even how you stack up against competitors.
This is not just a chance to see your business through the eyes of your customers, but an opportunity to gather intel and data which could help you make improvements and refine your offering.
Reputation is important for recruitment
Your business is only as good as its people. And to recruit the best people, you need a stellar reputation.
Research by the online jobs board Indeed revealed that just 23% of job seekers would be able to overlook a negative reputation when researching a prospective employer. For local businesses this is especially important, with LinkedIn reporting that a strong brand can help to lower the cost of recruitment, attract better candidates and speed up the time taken to fill vacancies.
How to build a reputation marketing strategy
Developing a reputation marketing agency strategy doesn’t need to be intimidating! Think of it as a fact-finding mission, followed by the creation of a plan to focus your efforts on the things that matter most to you.
Step 1: Research your current reputation
Your first task is to understand where you stand right now. What are people saying about you? How are they rating your products and services? What is their perception of your business?
Assembling all of this information manually can be daunting, but you don’t have to. There are numerous tools available to automate and speed up this process.
You could use Hootsuite or similar to compile brand mentions across the social media ecosystem, for example. BrightLocal can help you track reviews. There are numerous free and paid tools to track brand mentions as a result of PR activity and media mentions. Awario will clue you in to any mention of your brand across the web including in forums, blogs and news reports.
For this data to be useful, though, you’ll need to assign context and sentiment, so try to quantify them. A simple system such as ‘positive, negative, neutral’ is an easy place to start.
For small amounts of data, take a sample of statements from across these channels to get a general idea of how people are feeling about your brand. Be sure not to let your unconscious bias lead to you pick only very good or very bad comments. Cast a broad net.
Step 2: Send a NPS Survey
NPS (Net Promoter Score) is a scale which runs from -100 to 100. You ask a series of questions and then apply the scale to measure how willing your customers are to recommend your local business.
It helps you to understand loyalty and sentiment, which is useful when developing your reputation marketing agency strategy as it shows you what you’re working with, highlights any reputation problems to address, and indicates where your focus should lay.
You can use a tool such as Reputation Manager to ask your customers to give you feedback or reviews, and then apply the NPS scale to determine how they feel.
If you don’t want to survey your customers, you could add an NPS popup to your site. Many popular CMS systems, including WordPress, have NPS plug-ins which you can simply download and activate.
Step 3: Find out what matters to your customers and what helps them build trust
Trust is subjective. What gives one person peace of mind may not matter at all to another.
Data from PWC’s Global Consumer Insights Survey paints a very telling picture; consumers have a louder voice than ever before thanks to social media. They also demand more from the brands they do business with.
The survey of 22,000 people across seven countries revealed that more than one in three consumers consider ‘trust in brand’ as one of their top three reasons for choosing any given business. But that trust has many facets; brands need to be authentic, responsive to feedback, transparent, dependable, consistent, offer good customer service, maintain a high product or service quality, consider sustainability, have an ethical supply chain
 the list goes on.
The purpose of this step is to find out what your customers expect from you.
Are they likely to forgive slow shipping if your customer service and product quality is top notch?
Do they expect a highly personalized service or do they appreciate more straightforward communications?
A crucial part of this stage of the process is determining which platforms, forums, apps and websites your audience uses.  PWC’s research suggests that social networks are the most influential resource when a consumer is deciding what to buy, but you need to know which social networks your audience specifically turns to.
Do they prefer Facebook to Twitter or Instagram to Facebook? Which newspapers do they read? Which forums are they active on? Which review platforms do they gravitate towards when they want to read online reviews or leave them after a positive or negative experience?
The purpose of asking these questions is to narrow down where it’s most important to build and manage your reputation. Referring back to the research conducted in step one should give you the answers to these questions.
Step 4: Set goals
For the time you invest in your reputation marketing agency strategy to really pay dividends, your actions must be both measurable and accountable. The goals you set will directly influence the tactics you adopt to manage your reputation and help you gauge whether or not your approach is effective.
Ask yourself what you want to achieve. If the results of your NPS survey in Step 2 above were disappointing, for example, do you want to see that improve by the end of this project? How are you going to go about that? For example, does your poor reputation stem from a genuinely poor customer experience? If so, you’ll need to start by resolving that.
If you get great reviews, perhaps you want to put a process in place for regular review monitoring to ensure they stay that way.
If you’ve determined that your audience reads a certain newspaper but you fail to feed their journalists positive stories of your achievement, maybe you want to raise your profile there.
You could well find that you need to add to or adjust your goals as you begin to execute your chosen reputation marketing agency tactics – and that’s fine. Don’t be afraid to adjust them as you get to work so that they continue to help you measure the success (or otherwise) of your efforts.
Step 5: Decide on your tactics
Deciding on the tactics you’ll use is the final piece of the strategic puzzle. From review generation to social media monitoring, you’ll need to choose the activities that help you meet your reputation goals. There’s a lot to pick from so let’s take a look at what your options are.
Overview of reputation marketing tactics
Review generation and monitoring
Requesting reviews from your clients is a no-brainer for reputation marketing agency. It’s well established that today’s consumers crowdsource information via reviews to help with the decision making process.
We have seen the value placed in the experiences and opinions of others soar over the last decade, with the average consumer now said to spend almost 14 minutes poring over online reviews before making a decision about a local business.
There are many compelling reasons to take a proactive approach to generate as many new reviews as you can:
the more new reviews you can obtain, the better your local SEO Company rankings are likely to be
they are trusted by consumers
they help to generate sales
they give you helpful insight which you can use to improve your business
Perhaps most compelling of all is the fact that 82% of consumers are less likely to use a business if it has negative reviews. This makes a poor reputation extremely costly.
Asking for reviews can be done in a number of ways, including with a review tool such as BrightLocal, via an email template or as a website link.
In addition to gathering reviews, you’ll also need to factor in the time needed to respond to reviews. Your responses are read by consumers searching for your business online, but they also indicate that you value feedback.
To really make the most of your reviews and further move your reputation marketing agency forwards, share the best outside of the review platform. For example, you could take your top Google reviews and share them on your website, quote them in digital and printed brochures, put them on product packaging or use them in advertising.
Google My Business monitoring
Consumers naturally turn to Google when they want to find a local business or share their experiences with a local business. To be in the loop, you’ll need to monitor your Google My Business profile. If you download the Google My Business app, you’ll receive an alert to your device when someone leaves a review for your business. That makes it easier to read the review and respond promptly.
It can help to think of your Google My Business profile as a mini website – this gets you into the mindset of ensuring that profile information is accurate and images and videos refreshed often.
Don’t forget, images can be a powerful force when cultivating your reputation so selecting professional images and regularly reviewing images shared by consumers is an important box to tick.
In addition to the reviews function, Google My Business has lots of other useful features for reputation marketing agency, such as the option to share news and offers via Posts, and respond to questions in the Q&A section.
If you haven’t claimed your Google My Business listing yet, it’s free to do so. Our guide here has step-by-step instructions.
Social media monitoring
Today’s consumers don’t just use social media to catch up with friends – it’s increasingly a place to discover new brands and products, aid in decision making and connect with local businesses.
Research by the Chartered Institute of marketing agency found that 62% of consumers now rely on their preferred social networks to influence their buying decisions. This figure rises to 78% for 16-24 year olds and 77% for 25-34. That alone is reason enough for your local business to factor social media monitoring into your reputation marketing agency strategy.
Adding a social media monitoring tool to your arsenal means you can keep abreast of what is being said about your local business on social media. There are plenty of free and paid tools available online with popular options including HubSpot, Hootsuite, Buffer, and Sprout Social.
Broadly speaking, you can segment your social media listening into two parts:
Part 1 is the monitoring itself, which flags up mentions of your brand (either manually or using a tool).
Part 2 is taking stock of those mentions, understanding the sentiment and then taking appropriate action, such as taking part in the conversation, thanking the social media user for their feedback or directing them to a relevant resource.
Monitoring brand mentions on the web
Opinions and comments about your local business aren’t just restricted to review platforms and social media; they can appear anywhere, from local newspapers and trade press to to forums and blogs.
This means you need to monitor the web to stay up to date with positive and negative comments about your business, ensure you’re able to react to them accordingly.
Keeping tabs on brand mentions online can be largely automated – simply go to Google and set up a Google Alert for your business name.
It’s advisable to also set up alerts for your own name if you are closely associated with the business and any brands or products specific to you. If you have budget available, there are a number of dedicated tools available. Brandwatch, Awario, Mention, Meltwater and Brand24 are good starting points.
When you’re actively seeking out what people are saying about you, it’s inevitable that you’ll come across negative mentions at some point. That could be in the form of a disgruntled customer, a disparaging rival or a less-than-glowing review on a blog or in a magazine.
The whole point of reputation marketing agency is to find this information early so you can react quickly and minimize the damage, which brings us nicely on to

Crisis management
We’ve all heard the old saying that ‘failing to prepare is preparing to fail’. Crisis management is one area where it really does pay to be prepared. The last thing you want is to find yourself faced with a crisis and no plan in place for minimizing the damage.
The easiest way to do this is to create a list of the worst case scenarios you can think of. Divide them into levels of crisis such as bad, very bad, the worst, and then outline what to do in each instance.
You’ll also want to assign specific roles to specific people so everyone knows what’s expected of them and who is responsible for putting out a press statement or updating social media.
Crisis management is a big deal so it’s worth doing your research. Mention has a 20-minute on-demand video sharing tips on how to respond to negative press, while Meltwater has a free crisis communications guide and The Chartered Institute of Public Relations also has a free library of webinars, podcasts and skills guides dedicated to handling an online crisis.
A crisis management plan isn’t something to be afraid of. It’s something that can be a lifeline when you’re being pulled in a dozen different directions and trying to save your business.
Even the biggest brands find themselves very publicly in the midst of a crisis from time to time, but you can turn a negative into a positive with the right approach!
Take a look at examples of the best-managed PR crises from brands such as KFC (running out of chicken), Starbucks (reacting to the actions of a racist customers) and Crockpot (ever seen This Is Us?) if you need a little inspiration.
Public relations
Reputation marketing agency isn’t just about reacting to what people are already saying; it is also about actively creating positivity around your business. Traditionally, this falls under the umbrella of public relations and generating positive press about your company.
Gone are the days when this meant you had to be well-connected to every editor on Fleet Street or have a direct line to the New York Times. It’s a myth to think you need a little black book of contacts to have any hope of getting your name in print. It’s entirely achievable for local businesses, so don’t be put off including this in your reputation marketing agency toolkit. All you need is a good story, a willingness to pick up the phone and perseverance.
PR isn’t a quick fix. You can’t send out a PR one day and wake up to front page news the next. While that may happen once in a blue moon, in most cases it takes time to build momentum and secure coverage, so the ‘slow and steady’ approach wins the race.
With that in mind, you’ll need to incorporate other PR tactics, such as sponsoring local events or organizations and entering local business awards. Both of these are also good ways to build links back to your site from reputable, relevant local sources to help with your local SEO Company.
HubSpot has a series of free PR templates here along with examples and tips for creating a newsworthy PR to boost the chances of your news getting picked up by journalists.
Conclusion
Reputation marketing agency is a broad area of activity with lots of moving parts, so you’ll need to be mindful of the broader strategy, goals and performance to master it. Using the strategy above and selecting the tactics that are right for your local business and current situation puts lots of benefits at your fingertips.
These methods and this approach enables you to see your business through your customers’ eyes. Most importantly, reputation marketing agency will help you bring your business and your customers closer together.
Do you have reputation marketing agency stories or strategies to share? Let us know in the comments below!
The post What Is Reputation Marketing for Local Businesses? appeared first on BrightLocal.
Website Design & SEO Delray Beach by DBL07.co
Delray Beach SEO
source http://www.scpie.org/what-is-reputation-marketing-for-local-businesses/
0 notes
mageguides · 5 years ago
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Magento certification developer exam, a primarily scenario-based exam, is designed to validate the skills and knowledge that are needed to customize Magento 2.
It proves you have professional experience in many areas such as  UI modifications, database changes, admin modifications, checkout process customizations, order management integrations, and customizations, catalog structure, and functionality changes.
With this Magento certificate, developers and experts not only prove their qualification, get promotion and more opportunities in their career, but also have a larger number of customers.
As these Magento certified exams play an important role in building trust and loyalty of customers.
Magento Certification Developer List
In this section, we will tell you a Magento certification list to help you define which tests you should take.
1. Magento 2 Certified Solution Specialist
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Price: $295
Overview:
This exam is an expert user of the Magento 2 e-commerce platform.
It is designed for those who can efficiently align business objectives with Magento 2 functionality, optimize the use of native features, and avoid unnecessary customization. 
Areas of knowledge include eCommerce, Magento Architecture, Magento Admin & Storefront, Business & Applications, and Catalog.
The focus of the exam is the skills and knowledge needed to:
Design and manage a Magento project from a business perspective
Determine how to meet requirements with native configurations and necessary customization.
Understand what makes e-commerce work
Make a balance between technical and business team member 
About the exam:
60 multiple-choice items 
90 minutes to complete the exam
Based on Magento Open Source (2.3) and Magento Commerce (2.3)
No hard-copy or online references during the exam
2. Magento 2 Certified Professional Front End Developer
Price: $ 295
Overview:
This Magento certificate helps people to understand more about Magento theming’ s components and the ability to modify the user interface.
A Magento 2 Front End Developer creates and customizes Magento themes including templates, layouts, CSS, JavaScript, and other components of the front end, including translations, of a Magento site. 
Moreover, a Magento 2 Front End Developer also uses the Admin Panel to implement design-related system configuration and modify the appearance of specific pages.
About the exam:
60 multiple-choice items
90 minutes to complete exam
A score of 63% or higher needed to pass
Based on Magento Open Source (2.2) and Magento Commerce (2.2), but applicable to those using any version of Magento 2.
No hard-copy or online materials may be referenced during the exam
3. Magento 2 Certified Professional Developer 
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Price: $295
Overview:
This exam is for a Magento 2 developer who has a deep understanding of Magento 2 development concepts and experience (recommend 1.5 years) in implementing and customizing Magento 2.
If you take part in this certificate exam, you will have more knowledge to customize your Magento areas like customization, functionality changes and admin modifications, etc.
About the exam:
60 multiple-choice items
90 minutes to complete the exam
A score of 64% needed to pass
Based on Magento Open Source (2.3) and Magento Commerce (2.3), but applicable to those using any version of Magento 2.
4. Magento 2 Certified Professional Developer Plus
Price: $395
Overview:
This exam is for a senior Magento 2 developer/architect with 2 years of experience in customizing different areas of Magento Commerce, leading team(s) of Magento developers, leading projects, making key technical decisions on a Magento project, and working with customers to build project requirements. 
By passing this exam, the developer will earn the Magento 2 Certified Professional Developer Plus credential and show a higher level.
This exam will validate the skills and knowledge needed to customize Magento in the following areas: core architecture, UI modifications, catalog, checkout, Magento Commerce features, and security. 
The exam will also validate the ability to make architectural decisions, forecast the impact of customization, and will test understanding of core mechanisms in the most important areas like price calculation for a product, checkout and quote operations.
About the exam:
60 multiple-choice items
90 minutes to complete the exam
62% or higher score is needed to pass
Based on Magento Commerce v2.2
5. Magento 2 Certified Associate Developer Exam
Price: $195
Overview:
This exam is for those who are beginning their career as a Magento Developer
After taking it, you may have certain information on Magento 2 areas like catalog and checkout structure, database changes, etc to start your job.
About the exam:
60 multiple-choice items
90 minutes to complete the exam
68% or higher score is needed to pass
Based on Magento Open Source (2.3) and Magento Commerce ( 2.3)
6. Magento 2 Certified Professional Javascript Developer
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Price: $295
Overview:
This Magento certified exam will validate the skills and knowledge needed to develop new JavaScript modules for Magento 2 and customize existing ones. 
Furthermore, it will verify if the developer understands the core of the Magento JavaScript framework, is able to use its components in a proper way, understands the right way of customizing existing components and adding a new one. 
Special attention in the exam paid to UI Components; the exam will validate if the developer understands their purpose, area of application, architecture, and lifecycle.
This exam includes not only the in-browser JavaScript framework but also the related server-side configuration for layout, customer data sections, and admin HTML UI Components.
About the exam:
60 multiple-choice items
90 minutes to complete
A score of 63% or higher needed to pass
Based on Magento Open Source (2.3) and Magento Commerce (2.3)
No hard-copy or online references when the exam takes place
Available to take remotely or at a test center.
7. Magento Certified Professional Cloud Developer
Price: $ 295
Overview:
This exam is for a Magento 2 developer/architect with 6 to 12 months of experience developing for Magento Commerce Cloud. 
This exam will validate the skills and knowledge needed to be required to deploy, test, troubleshoot, and operate in the Magento Cloud environment, including how to leverage Cloud platform features to enhance your project operations and performance. 
The exam will also evaluate the skills of troubleshooting and integrations.
About the exam:
60 multiple-choice items
90 minutes to complete
62% or higher score to pass
8. Magento 2 Certified Order Management Developer
Price: $295
Overview:
The focus of this exam is integration and the ability to properly leverage the Magento Commerce Connector.
The Developer is also responsible for all integrations of data between Magento Order Management and third-party tools such as ERPs, payment gateways and shipping providers using the Magento Order Management API, and for installing and extending the Magento Commerce Connector to meet the requirements of each client. 
The developer has a deep understanding of Magento Commerce as well as API-based integration.
About the exam:
60 multiple-choice items
90 minutes to complete
A score of 67% or higher needed to pass
Based on Magento Open Source (2.3) and Magento Commerce (2.3)
No hard-copy and online references during the exam
How To Register Magento Certification Developer Exam?
The registration process is quite simple and easy to take.
The first thing developers or Magento enthusiasts need to do is choose one exam in the list they want to enroll in and complete the checkout to buy the exam voucher.
Magento certificate exam’s cost is various from $195 to $295.
Then, you will get the voucher code via an email or through the My Product and Services section of the Account page.
The candidates can click on the “Find a Testing Center and register for Exam” button which is available on the detailed page of each exam.
Click on this button will redirect them to the Webassessor page where they can register for a new exam.
Finally, there are two options for giving an exam: Onsite (At the testing center) or Online.
After selecting any one option, people can choose the suitable dates and times (in line with their time zones) and enter a voucher-code. 
Once the process gets completed, the candidates can receive a confirmation email along with the necessary details.
How to Prepare for the Magento Certification Developer Exam?
1. Study guide for Magento certificate
It is extremely useful as you can download these guides without a fee from the detailed information page of every certification exam.
By getting beneficial guides, the candidates can know what they should learn and revise as well as practice to achieve good results.
For example, some information is provided in the study guide for Magento 2 Certified Professional Developers exam:
Exam topics and revision questions for every topic covered
The percentage or weightage of topics covered in the exam
Sample questions of exam
Answer key or other details
2. Magento Courses
Apart from the free guides above, some paid training courses are so helpful for the developers for Magento exams.
Here is a table of Magento U suggesting training courses for each Magento test.
Name of Magento ExamHighly Recommended Courses Magento 2 Certified Solution Specialist
Managing your Magento 2 store
( A great course is designed for Merchants/Marketers and Business Analysts! Magento 2 Certified Professional Developer
M2 Certified Developer Study Group
(10 weeks, 2 hours per week – Instructor-Led online) Ideal to move from M1 to M2 Magento 2 Certified Associate Developer
M2 Development Essentials 
(5-day Instructor-Led classroom) Perfect to pursue developer career with Magento 2 Magento 2 Certified Professional Front-End Developer
Core Principles for Theming in Magento 2
- this training course helps to modify or customize your Magento sites Magento 2 Certified Professional JavaScript Developer
JavaScript Development in M2
(4-day Instructor-Led classroom) Learn how to use your JavaScript knowledge with Magento
Furthermore, some training courses offered by Magento with free and paid ones are useful for having additional useful knowledge of this platform.
In addition, Magento offers paid courses for developers from a beginner to an advanced level.
3. Magento blogs
Magento Developers community is thriving and offers tremendous support to people worldwide.
Many active and professional developers share their insights and experiences in different forums like StackExchange, StackOverflow or some technical blogs such as Practical Ecommerce, Magento Training, Magento Quickies, etc.
Since the first exam was taken in the year 2018, many developers, online retailers, and experts have got their certificates until now. 
Therefore, there are various blogs created to give detailed online instructions and useful tips on how to pass Magento 2 certification exams.
As a result, searching Magento blogs is so easy and quick with a few clicks on Google and you will collect such useful information and experience to prepare well.
Wrapping Up
It is important and necessary to take part in a Magento Certification Developer exam if you have been working with Magento for a while.
As it proves your skills on the basis of working experience with this wonderful platform.
After reading this article, we hope you can choose a suitable exam in the Magento certification list above.
If you have any questions, please do not hesitate to let us know!
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