#Price Per Player Software

[priceperplayer]

Wager Listing Report

The Wager Listing report that gives bookies the ability to verify wagers and bets made by players. Reports on the wagers made by players is an essential part on becoming a bookie as it allows bookies to properly manage their players. In addition, it also gives agents real-time data on how the type of wager each player likes to make and how and what to expect from them. In the sports betting…

[treasure-mimic]

So, let me try and put everything together here, because I really do think it needs to be talked about.

Today, Unity announced that it intends to apply a fee to use its software. Then it got worse.

For those not in the know, Unity is the most popular free to use video game development tool, offering a basic version for individuals who want to learn how to create games or create independently alongside paid versions for corporations or people who want more features. It's decent enough at this job, has issues but for the price point I can't complain, and is the idea entry point into creating in this medium, it's a very important piece of software.

But speaking of tools, the CEO is a massive one. When he was the COO of EA, he advocated for using, what out and out sounds like emotional manipulation to coerce players into microtransactions.

"A consumer gets engaged in a property, they might spend 10, 20, 30, 50 hours on the game and then when they're deep into the game they're well invested in it. We're not gouging, but we're charging and at that point in time the commitment can be pretty high."

He also called game developers who don't discuss monetization early in the planning stages of development, quote, "fucking idiots".

So that sets the stage for what might be one of the most bald-faced greediest moves I've seen from a corporation in a minute. Most at least have the sense of self-preservation to hide it.

A few hours ago, Unity posted this announcement on the official blog.

Effective January 1, 2024, we will introduce a new Unity Runtime Fee that’s based on game installs. We will also add cloud-based asset storage, Unity DevOps tools, and AI at runtime at no extra cost to Unity subscription plans this November. We are introducing a Unity Runtime Fee that is based upon each time a qualifying game is downloaded by an end user. We chose this because each time a game is downloaded, the Unity Runtime is also installed. Also we believe that an initial install-based fee allows creators to keep the ongoing financial gains from player engagement, unlike a revenue share.

Now there are a few red flags to note in this pitch immediately.

Unity is planning on charging a fee on all games which use its engine.

This is a flat fee per number of installs.

They are using an always online runtime function to determine whether a game is downloaded.

There is just so many things wrong with this that it's hard to know where to start, not helped by this FAQ which doubled down on a lot of the major issues people had.

I guess let's start with what people noticed first. Because it's using a system baked into the software itself, Unity would not be differentiating between a "purchase" and a "download". If someone uninstalls and reinstalls a game, that's two downloads. If someone gets a new computer or a new console and downloads a game already purchased from their account, that's two download. If someone pirates the game, the studio will be asked to pay for that download.

Q: How are you going to collect installs? A: We leverage our own proprietary data model. We believe it gives an accurate determination of the number of times the runtime is distributed for a given project. Q: Is software made in unity going to be calling home to unity whenever it's ran, even for enterprice licenses? A: We use a composite model for counting runtime installs that collects data from numerous sources. The Unity Runtime Fee will use data in compliance with GDPR and CCPA. The data being requested is aggregated and is being used for billing purposes. Q: If a user reinstalls/redownloads a game / changes their hardware, will that count as multiple installs? A: Yes. The creator will need to pay for all future installs. The reason is that Unity doesn’t receive end-player information, just aggregate data. Q: What's going to stop us being charged for pirated copies of our games? A: We do already have fraud detection practices in our Ads technology which is solving a similar problem, so we will leverage that know-how as a starting point. We recognize that users will have concerns about this and we will make available a process for them to submit their concerns to our fraud compliance team.

This is potentially related to a new system that will require Unity Personal developers to go online at least once every three days.

Starting in November, Unity Personal users will get a new sign-in and online user experience. Users will need to be signed into the Hub with their Unity ID and connect to the internet to use Unity. If the internet connection is lost, users can continue using Unity for up to 3 days while offline. More details to come, when this change takes effect.

It's unclear whether this requirement will be attached to any and all Unity games, though it would explain how they're theoretically able to track "the number of installs", and why the methodology for tracking these installs is so shit, as we'll discuss later.

Unity claims that it will only leverage this fee to games which surpass a certain threshold of downloads and yearly revenue.

Only games that meet the following thresholds qualify for the Unity Runtime Fee: Unity Personal and Unity Plus: Those that have made $200,000 USD or more in the last 12 months AND have at least 200,000 lifetime game installs. Unity Pro and Unity Enterprise: Those that have made $1,000,000 USD or more in the last 12 months AND have at least 1,000,000 lifetime game installs.

They don't say how they're going to collect information on a game's revenue, likely this is just to say that they're only interested in squeezing larger products (games like Genshin Impact and Honkai: Star Rail, Fate Grand Order, Among Us, and Fall Guys) and not every 2 dollar puzzle platformer that drops on Steam. But also, these larger products have the easiest time porting off of Unity and the most incentives to, meaning realistically those heaviest impacted are going to be the ones who just barely meet this threshold, most of them indie developers.

Aggro Crab Games, one of the first to properly break this story, points out that systems like the Xbox Game Pass, which is already pretty predatory towards smaller developers, will quickly inflate their "lifetime game installs" meaning even skimming the threshold of that 200k revenue, will be asked to pay a fee per install, not a percentage on said revenue.

[IMAGE DESCRIPTION: Hey Gamers!

Today, Unity (the engine we use to make our games) announced that they'll soon be taking a fee from developers for every copy of the game installed over a certain threshold - regardless of how that copy was obtained.

Guess who has a somewhat highly anticipated game coming to Xbox Game Pass in 2024? That's right, it's us and a lot of other developers.

That means Another Crab's Treasure will be free to install for the 25 million Game Pass subscribers. If a fraction of those users download our game, Unity could take a fee that puts an enormous dent in our income and threatens the sustainability of our business.

And that's before we even think about sales on other platforms, or pirated installs of our game, or even multiple installs by the same user!!!

This decision puts us and countless other studios in a position where we might not be able to justify using Unity for our future titles. If these changes aren't rolled back, we'll be heavily considering abandoning our wealth of Unity expertise we've accumulated over the years and starting from scratch in a new engine. Which is really something we'd rather not do.

On behalf of the dev community, we're calling on Unity to reverse the latest in a string of shortsighted decisions that seem to prioritize shareholders over their product's actual users.

I fucking hate it here.

-Aggro Crab - END DESCRIPTION]

That fee, by the way, is a flat fee. Not a percentage, not a royalty. This means that any games made in Unity expecting any kind of success are heavily incentivized to cost as much as possible.

[IMAGE DESCRIPTION: A table listing the various fees by number of Installs over the Install Threshold vs. version of Unity used, ranging from $0.01 to $0.20 per install. END DESCRIPTION]

Basic elementary school math tells us that if a game comes out for $1.99, they will be paying, at maximum, 10% of their revenue to Unity, whereas jacking the price up to $59.99 lowers that percentage to something closer to 0.3%. Obviously any company, especially any company in financial desperation, which a sudden anchor on all your revenue is going to create, is going to choose the latter.

Furthermore, and following the trend of "fuck anyone who doesn't ask for money", Unity helpfully defines what an install is on their main site.

While I'm looking at this page as it exists now, it currently says

The installation and initialization of a game or app on an end user’s device as well as distribution via streaming is considered an “install.” Games or apps with substantially similar content may be counted as one project, with installs then aggregated to calculate the Unity Runtime Fee.

However, I saw a screenshot saying something different, and utilizing the Wayback Machine we can see that this phrasing was changed at some point in the few hours since this announcement went up. Instead, it reads:

The installation and initialization of a game or app on an end user’s device as well as distribution via streaming or web browser is considered an “install.” Games or apps with substantially similar content may be counted as one project, with installs then aggregated to calculate the Unity Runtime Fee.

Screenshot for posterity:

That would mean web browser games made in Unity would count towards this install threshold. You could legitimately drive the count up simply by continuously refreshing the page. The FAQ, again, doubles down.

Q: Does this affect WebGL and streamed games? A: Games on all platforms are eligible for the fee but will only incur costs if both the install and revenue thresholds are crossed. Installs - which involves initialization of the runtime on a client device - are counted on all platforms the same way (WebGL and streaming included).

And, what I personally consider to be the most suspect claim in this entire debacle, they claim that "lifetime installs" includes installs prior to this change going into effect.

Will this fee apply to games using Unity Runtime that are already on the market on January 1, 2024? Yes, the fee applies to eligible games currently in market that continue to distribute the runtime. We look at a game's lifetime installs to determine eligibility for the runtime fee. Then we bill the runtime fee based on all new installs that occur after January 1, 2024.

Again, again, doubled down in the FAQ.

Q: Are these fees going to apply to games which have been out for years already? If you met the threshold 2 years ago, you'll start owing for any installs monthly from January, no? (in theory). It says they'll use previous installs to determine threshold eligibility & then you'll start owing them for the new ones. A: Yes, assuming the game is eligible and distributing the Unity Runtime then runtime fees will apply. We look at a game's lifetime installs to determine eligibility for the runtime fee. Then we bill the runtime fee based on all new installs that occur after January 1, 2024.

That would involve billing companies for using their software before telling them of the existence of a bill. Holding their actions to a contract that they performed before the contract existed!

Okay. I think that's everything. So far.

There is one thing that I want to mention before ending this post, unfortunately it's a little conspiratorial, but it's so hard to believe that anyone genuinely thought this was a good idea that it's stuck in my brain as a significant possibility.

A few days ago it was reported that Unity's CEO sold 2,000 shares of his own company.

On September 6, 2023, John Riccitiello, President and CEO of Unity Software Inc (NYSE:U), sold 2,000 shares of the company. This move is part of a larger trend for the insider, who over the past year has sold a total of 50,610 shares and purchased none.

I would not be surprised if this decision gets reversed tomorrow, that it was literally only made for the CEO to short his own goddamn company, because I would sooner believe that this whole thing is some idiotic attempt at committing fraud than a real monetization strategy, even knowing how unfathomably greedy these people can be.

So, with all that said, what do we do now?

Well, in all likelihood you won't need to do anything. As I said, some of the biggest names in the industry would be directly affected by this change, and you can bet your bottom dollar that they're not just going to take it lying down. After all, the only way to stop a greedy CEO is with a greedier CEO, right?

(I fucking hate it here.)

And that's not mentioning the indie devs who are already talking about abandoning the engine.

[Links display tweets from the lead developer of Among Us saying it'd be less costly to hire people to move the game off of Unity and Cult of the Lamb's official twitter saying the game won't be available after January 1st in response to the news.]

That being said, I'm still shaken by all this. The fact that Unity is openly willing to go back and punish its developers for ever having used the engine in the past makes me question my relationship to it.

The news has given rise to the visibility of free, open source alternative Godot, which, if you're interested, is likely a better option than Unity at this point. Mostly, though, I just hope we can get out of this whole, fucking, environment where creatives are treated as an endless mill of free profits that's going to be continuously ratcheted up and up to drive unsustainable infinite corporate growth that our entire economy is based on for some fuckin reason.

Anyways, that's that, I find having these big posts that break everything down to be helpful.

[probablyasocialecologist]

After nearly 15 years, Uber claims it’s finally turned an annual profit. Between 2014 and 2023, the company set over $31 billion on fire in its quest to drive taxi companies out of business and build a global monopoly. It failed on both fronts, but in the meantime it built an organization that can wield significant power over transportation — and that’s exactly how it got to last week’s milestone. Uber turned a net profit of nearly $1.9 billion in 2023, but what few of the headlines will tell you is that over $1.6 billion of it came from unrealized gains from its holdings in companies like Aurora and Didi. Basically, the value of those shares are up, so on paper it looks like Uber’s core business made a lot more money than it actually did. Whether the companies are really worth that much is another question entirely — but that doesn’t matter to Uber. At least it’s not using the much more deceptive “adjusted EBITDA” metric it spent years getting the media to treat as an accurate picture of its finances. Don’t be fooled into thinking the supposed innovation Uber was meant to deliver is finally bearing fruit. The profit it’s reporting is purely due to exploitative business practices where the worker and consumer are squeezed to serve investors — and technology is the tool to do it. This is the moment CEO Dara Khosrowshahi has been working toward for years, and the plan he’s trying to implement to cement the company’s position should have us all concerned about the future of how we get around and how we work.

[...]

Uber didn’t become a global player in transportation because it wielded technology to more efficiently deliver services to the public. The tens of billions of dollars it lost over the past decade went into undercutting taxis on price and drawing drivers to its service — including some taxi drivers — by promising good wages, only to cut them once the competition posed by taxis had been eroded and consumers had gotten used to turning to the Uber app instead of calling or hailing a cab. As transport analyst Hubert Horan outlined, for-hire rides are not a service that can take advantage of economies of scale like a software or logistics company, meaning just because you deliver more rides doesn’t mean the per-ride cost gets significantly cheaper. Uber actually created a less cost-efficient model because it forces drivers to use their own vehicles and buy their own insurance instead of having a fleet of similar vehicles covered by fleet insurance. Plus, it has a ton of costs your average taxi company doesn’t: a high-paid tech workforce, expensive headquarters scattered around the world, and outrageously compensated executive management like Khosrowshahi, just to name a few. How did Uber cut costs then? By systematically going after the workers that deliver its service. More recently, it took advantage of the cost-of-living crisis to keep them on board in the same way it exploited workers left behind by the financial crisis in the years after its initial launch. Its only real innovation is finding new ways to exploit labor.

[bennnharris]

What Is EV Charging Management Software?

Let’s get one thing out of the way EV charging isn’t just about plugging into a socket and walking away. Behind that simple user experience is a whole ecosystem that needs to run like a well-oiled (or should we say, well-charged) machine. That’s where EV charging management software steps in.

Think of it as the backend control room that powers everything from session tracking to billing, charger health, and even the queue at your nearest public station. Whether you’re managing a single station or hundreds across locations, this software is what keeps operations clean, trackable, and profitable.

Let’s break this down properly and make sense of what matters especially if you’re planning to get into the EV game with some business sense, not just shiny dashboards.

What is EV Charging Management Software, Really?

In simple words, EV Charging Management Software (CMS) is a centralized system that lets charging station owners, operators, and businesses manage, monitor, and monetize their EV charging infrastructure.

It does everything from:

Authorizing users and vehicles

Monitoring energy usage

Managing peak loads

Automating billing and invoicing

Handling remote diagnostics

And integrating with apps, wallets, and CRM tools

Without it, you'd be managing your EV chargers with spreadsheets, phone calls, and prayers.

Who Needs It?

If you're a fleet operator, public charging station owner, commercial building manager, or even a residential society exploring EV readiness this software isn't a luxury. It's survival gear.

And yes, government projects, retail malls, parking lots, and logistics parks are all getting in on it.

You want uptime, transparency, and ROI? You need a CMS that plays nice with your hardware and grows as your needs change.

What Problems Does It Solve?

Here’s where we skip the fluff and talk about real issues.

1. Energy Load Management

Uncontrolled EV charging can blow up your utility bill or trip the local transformer. CMS helps you control how much energy flows where and when without causing grid panic.

2. Charger Downtime

No operator wants to get that “your charger isn’t working” call at 2 AM. A solid CMS alerts you before users complain. Remote diagnostics and health checks are baked in.

3. User Authentication & Payments

Want to let only subscribed users charge? Want to integrate UPI, cards, or in-app wallets? A proper CMS does all that without you writing a single line of code.

4. Revenue Leakage

Imagine running a business where you're not sure who paid, how much power was delivered, or how many sessions failed. A CMS gives you transaction-level visibility. No guessing games.

5. Scalability

Planning to go from 5 chargers to 50? From 1 location to 12 cities? Your CMS better be ready before your Excel sheet dies of stress.

Must-Have Features (Beyond Just “Dashboard Looks Cool”)

A good EV CMS isn't just eye candy. Here's what you should be checking for:

OCPP Compliance: Plays well with most hardware brands

Dynamic Load Balancing: Keeps your power use smart and optimized

Real-time Monitoring: Know what’s happening where, second by second

Custom Pricing Models: Per minute, per kWh, time-of-day rates you control the game

Fleet & Group Management: Especially if you're running EV fleets or shared chargers

User Access Control: Set roles, permissions, and access levels

White-label Option: Your brand, your logo, your rules

So, Who’s Doing It Right?

There are plenty of software platforms out there that’ll promise the moon until you actually plug them in. But a few players are doing it with serious focus on customization, clean architecture, and real customer support.

Stellen Infotech: Quietly Building the Backbone for EV Ops

While most are busy chasing investor buzzwords, Stellen Infotech is quietly building robust, scalable, and adaptable EV charging software solutions for businesses that actually need to function in the real world.

They’re not just slapping a UI on top of code and calling it a platform. Their stack includes features like:

Custom-built integrations for fleets

White-labeled dashboards

Load optimization modules

Billing and invoicing flexibility

API support for third-party logistics, CRMs, or payment apps

The vibe? Practical tech that doesn’t crash when you scale or cry when you run 100 sessions a day. You’ll notice they’re not trying to be the flashiest just the most dependable in the room. And that’s honestly what most businesses want when dealing with critical infrastructure.

Can’t I Just Build This Myself?

Sure, if you’re sitting on a dev team with grid logic, payment gateway knowledge, OCPP expertise, and UI chops. Otherwise, you’ll spend 18 months burning money, and still end up with something half-baked.

EV management is not just a software challenge it’s a compliance, connectivity, and customer experience challenge. You’re better off working with a team that already figured that out.

What About Hardware Compatibility?

The good ones like Stellen’s platform are built to support OCPP 1.6 and 2.0, meaning they work with a wide range of chargers. You’re not locked into one brand or vendor, which is great because EV hardware isn’t cheap and upgrading just for software issues is bad business.

Final Thoughts: Where This Is Headed

EV charging isn't a novelty anymore. With mandates, subsidies, and rising fuel prices, we’re going to see charging stations pop up like ATMs did in the 2000s. But here’s the thing the ones who’ll stay profitable aren’t the ones who bought the fanciest chargers. It’s the ones who run them smartly.

That’s where EV charging management software earns its keep.

Whether you’re just setting up or scaling across cities, having a solid CMS isn’t optional it’s your operational backbone. Platforms like what Stellen Infotech offers are making this easier for businesses that don’t want to get stuck figuring out load curves and session reports at 11 PM.

And honestly? That’s the kind of tech backbone more EV businesses need not another flashy dashboard with no substance.

[stuarttechnologybob]

What is Open Source Software (OSS) and its advantages?

Open Source Development Services

Open Source Software (OSS) is software within the source or base code that is completely available for all and anyone to view, modify, and distribute openly. Unlike the proprietary software owned and controlled by a single company, OSS is built on collaboration and transparency. At the heart of OSS lies the concept and vision of Open Source, where the developers and coders from worldwide contribute towards building, improving and maintaining the software openly which can be changed or edited at any point.

Key Advantages of Open Source Software:

1. Cost-Effective -

One of the most significant advantages of OSS is that it's usually free to use. There are no expensive and costly fees, licenses or subscription fees that may hit to the next level. Open Source Development is ideal for startups, small businesses, and organizations looking to reduce IT costs without sacrificing functionality.

2. Flexibility and Customization -

Access to their source code allows and grants the businesses to customize their software to fit as per their unique business needs or as per their objectives. Open Source Development will enable users to add new features, integrate with other tools, or modify existing functions—something proprietary software often limits.

3. Strong Community Support -

Larger size of communities of developers back most of the OSS projects. These communities offer the regular set of updates, bug fixes, and improvements. If you encounter the issues, someone in the community has already solved them or can provide help and better assistance.

4. Transparency and Security -

Because the code is open, it can be reviewed by anyone. This transparency and open to factor allows the developers and coders to spot and fix their vulnerabilities quickly, making the OSS more secure than closed-source alternatives as compared to others. Open Source Development encourages peer review, leading to more reliable and safe software.

5. No Vendor Lock-In -

Open Source Software gives you complete control and reliability. You're not tied to a specific vendor, platform, or pricing model with this implementation. You can switch the providers, modify your systems, or build your features without any restrictions with its implementation.

Companies like Suma Soft, IBM, and Cyntexa are known for their expertise in Open Source Development. They help the businesses to implement and customize their OSS solutions, making it an easier to innovate, scale, and stay competitive in today's fast-paced digital world as the dominant player in the segment.

[calvincell]

Though I’ve yet to actually get a physical journal specifically for Blue Prince thanks to starting it up while in the hospital, hours in I’ve defaulted to the Steam Deck’s screenshot shortcut more than I think many other users have done in earnest. My Screenshot Folder in my Deck is essentially 50+ Blue Prince pics & 1 pic I took years ago by accident during MGS5 😂

Obviously, this is another thinly-veiled game recommendation post for the absolutely incredible game Blue Prince. It’s a stylish fusion of roguelike/deckbuilding mechanics with a full on Escape Room moment to moment loop. Your “deck” is a series of rooms you’ll draw from your draft pool (ie. your deck) with rooms ranging from neutral new paths & annexes to rooms with significant positive and/or negative traits capable of heavily affecting your path through the house in some manner. Following that you must place said rooms to navigate through an eccentric uncle’s bequeathed legacy villa secretly containing a hidden room which, though never mentioned throughout his ownership of the constantly shifting property, is now the requirement for the player to succeed in providing himself worthy of his uncle’s inheritance.

Though sensible navigation is key due to limited steps per day, several of the rooms have bespoke puzzles & many of the mansion’s rooms meld into one massive puzzle that expands the many secrets of the house & handful of meta progression elements that make the journey through the house as much of a worthwhile & valuable goal as the final room is for players.

(BTW, despite my mention of limited steps, strict beelining is NOT a necessity since the game doesn’t have a hard lock of limited days until a game over. There is no “find Room X by Day 30 or you lose” scenario. No spoilers but you can absolutely leisurely get through this game at your own speed without worries of having “wasted a day” or whatnot. )

Honestly, IMO Blue Prince more than qualifies to stand in the ranks of Lorelei & The Laser Eyes as Escape Room games from the last decade that happen to be not just excellent on their own but true evolutions in the puzzle game genre.

I desperately am begging people even halfway intrigued to try the game out. Hell, I personally balked back when people were posting about putting 40-100+ hours into Blue Prince’s Demo alone but no that was all true & highlights just how dense the game is. An absolute treasure trove of Escape Room-style puzzles for genre fans & just average puzzle fans and/or fans of roguelike deckbuilders truly looking for a true innovator in the genre.

SIDE NOTE:

Despite being on the pulse of the recent Switch 2 Chaos & aching to play DK Bananza at one point or another; it’s releases like Blue Prince that make me absolutely satisfied sitting on the outside of Nintendo’s Walled Garden this generation alongside both Sony & Microsoft’s Consoles, abandoning both after the launch of the Xbox 360. The Steam Deck has simply added so much value & access to my gaming life that the very existence of Nintendo Exclusives is not enough justification to make the upgrade from my current Switch to Switch 2. The triple whammy of S2’s game prices, rotten Online Services monetization plots (ie game chat button, Virtual Console etc.) & an overall executive-level disregard for the living costs of those making up the category of “Average Gamers” - those who happily buoyed a slightly dire Nintendo back around the era of the Wii & Iwata’s general company reign (RIP); all aggregate into a Red Flag Ratking too grotesque & imposing for me to ignore. I’ve genuinely gone from loving what I saw during the Switch 2 Direct to despising every post-announcement blunder to just being bluntly & plainly disinterested in any & all things Switch 2, a state very familiar to me when both the PS4 & Xbox One were the new hotness and I simply decided I couldn’t do the standard console mambo each generation anymore. The Steam Deck’s actual hardware & software versatility & overall game catalog simply makes it the best gaming hardware purchase I’ve made since the era of the 3DS.

Not only is Blue Prince the type of gaming innovation & quality that makes it deserve as much attention & financial compensation as Nintendo’s flagships (Metroid, DK, Mario Kart etc.), but also between my backlog & whishlisted games, the wealth of indie & AA-level games at my fingertips via PC & at regular/regularly massive sales & sale prices collectively dwarfs my need and/or desire for the Switch 2.

[claire-therose]

The Future of Television: an Introspection

I think we are at a transition point

This story begins in the Los Angeles airport, LAX. Earlier that day, I had a flight scheduled to fly from Burbank to Cincinnati (with a layover in Atlanta) to visit my parents. The flight, unfortunately, was delayed due to weather conditions, so the airline booked me for a or straight flight to CVG. After making my way over to LAX, I noticed the TV near a bar near where I was sitting- and something caught my eye.

An advertisement: for Disney+, Hulu, and Max for $17 with ads, and $30 with ads.

First of all, that's too inexpensive. With previous cable packages exceeding $100 a month, having 3 of the largest and most well known streaming services together in a single deal for less than a third of that previous price is simply unsustainable. My guess – is this deal is introductory pricing to get people used to this bundle as a norm, after which the price can slowly increase without much customer loss.

Secondly, why? Disney and Hulu makes sense, Disney owns Hulu, but Max? Max is owned by WarnerBros. Discovery, one of the largest companies in the video streaming space, and Max itself is a direct competitor to Disney+. What would they have to benefit from cooperation?

Here’s what they have to benefit:

Firstly - some business terms

A knock on the door is heard. Claire opens the door. BYSTANDER enters looking confused. Bystander: I thought this essay was about television? Claire: You thought making television was about making television? Bystander shrugs. Claire: Unfortunately... it's about the money >:3

Economies of scale is an economic principle indicating that the more you produce of something, the less it costs per item to produce. If I want to make 1 copy of The Glass Scientists by Sage Cotugno (a very good graphic novel you should read ( ᵔ ⩊ ᵔ )), it might take me 5-10 hours to print out the pages, bind them together, cut out the cover, glue the whole thing, etc.

If the cost of the materials is, let’s say, $7.00, but it takes 7 hours to make (at $25 an hour, because I’m an expensive bitch (¬‿¬ )) - then it costs this hypothetical company $182 to make this one book. That means you as a consumer would be charged around $200 - very expensive (＞﹏＜).

On the other hand, if I want to make 10,000 copies of this book, and I have $100,000 dollars lying around (as one does), I can buy an industrial book printing machine for $30,000, and even with 30 hours of labor, it still costs:

Labor - 30 hours of work * $25/hr = $750 Materials - $7 per book * 10,000 books = $70,000 Cost of Equipment - $30,000 Total Cost - $100,750 Cost per book - $100,750 / 10,000 books = $10.075

about $10 per book, which, in terms of individual cost, is a huge difference from our first estimate of $182.

Now, to be frank, these numbers are all bogus. I have no idea how much it costs to make a book - but the principle is the same with real numbers.

When your production scales up, your cost per product goes down. Massive corporations don’t build megafactories because they like the aesthetic: they do it because it saves them money.

Now, this makes sense for physical products like books, but it also applies to intangible goods, like software, or web design, or streaming technology infrastructure (ding ding ding).

From a business standpoint it doesn’t make sense for 6 different companies to develop 6 different compression algorithms, and have 6 different interfaces to connect to 6 different data centers to do exactly the same thing: take an uncompressed ISO file, compress it for streaming, and send it to your device.

I personally think this is why we are seeing a lot of corporate consolidation in our current era of streaming – because, from a distributor perspective, it makes sense for all companies in the space to work together - or at least consolidate into a much smaller number of players.

But that’s only one-half of the story:

Seeing these companies merge and bundle was not what originally got me thinking about this whole, media market structure thing.

What got my gears turning was something a lot closer to what I actually care about.

Over the past couple of years, it’s been very disheartening to see many wonderful and amazing series get cut short for seemingly no reason.

I love Inside Job. Shion Takeuchi’s sense of comedy, combined with the fondness and criticalness the show has for Reagan makes her growth feel so authentic! I love seeing what she's doing, when she is in over her head, figuring out what she wants out of life. It’s amazing and funny and incredible.

I love Scavenger’s Reign! Joseph Bennett and Charles Huettner and everyone on the crew do such an amazing job at crafting this eerie fascination for biology. I can totally see the show, and Joseph Bennett’s narrative style, becoming seminal in science fiction later on. Amazing work.

The Owl House! An amazing Disney show created by an amazing person loved dearly by many amazing people. (you can also replace the word amazing with the word gay and it still works! (o^ ^o))

Inside Job wasn't renewed for a season 2 by Netflix. Owl House had its season 3 cut short. Scavenger’s Reign wasn’t renewed by Warner Bros. Discovery, was brought over to Netflix, and then was canceled by Netflix!

To be honest, I don’t know everything about television production. I want to learn and I want to discover but at this point in time I don’t have a clear answer of why these shows were canceled.

Dana Terrace has stated that The Owl House was canceled without her input, which is incredibly disheartening to hear.

Netflix hasn’t made an official statement about the reasons for Inside Job being canceled or Scavenger’s Reign - but I have a theory about what’s going on

Remember when I mentioned economies of scale? Well, there’s an inverse economic principle called diseconomies of scale. Diseconomies of scale indicates that at a certain scale, as production gets larger, the cost per item gets more expensive, rather than less expensive. This can be due to a whole basket of factors, from increasing organizational costs, to transportation and distribution costs, etc. It’s the reason why there isn’t 1 factory that makes all the paper towels in the world. If economies of scale were an absolute rule, that single factory would be the standard, but it’s not. There are certain economic advantages to having multiple smaller factories rather than 1 giant factory (transportation, distribution, etc.).

There are economic reasons for a company to scale up production, but there are also economic reasons for a company to scale down or split production. When companies are at an equilibrium between economies of scale and diseconomies of scale, they are operating at their maximum market efficiency. 

So, how does this apply to streaming companies?

Well, I mentioned before my theory that streaming companies are consolidating due to economies of scale from a distributor perspective, but these companies aren’t just acting as content distributors, they’re also acting as content producers.

Ye Old Media Wisdom Having a single company as a distributor and a producer is a bad idea. -me just now :)

Here’s why:

One of the aspects of diseconomies of scale is the problems with large organization. As a company gets larger, it becomes more and more difficult for people to communicate up and down the ladder and to communicate with different departments across the company. If your company is making something easily measured, like paper towels, your company can be both large and successful (like P&G) because the measurements of what makes a paper towel valuable for the consumer and for the company are easily communicated between teams. If a team is able to make a paper towel 10% more absorbent with a 2% increase in weight, it’s easy to communicate that possible change to a higher up - and their decision, whether to proceed with that change or not, will be made with most of the important details needed for that decision, primarily because those details are easy to communicate.

Making entertainment, especially animated entertainment, is something that is much more complex, subjective, and harder to communicate than paper towels. Different series appeal to different people, different shows have different voices, and being able to communicate the benefits of a series to a friend is challenging, let alone an executive 3 organization levels up. Additionally, making an impactful and amazing series takes risks! All great storytelling is communicating a perspective that is unique and engaging, but to make something unique is by definition to make something new, which requires risk. Larger companies are more risk averse than smaller companies: they have more to lose, are harder to change, and adapt less quickly. For a company whose primary purpose is to make stories that people engage with, being larger is, unfortunately, antithetical to that goal. People who want to make something different deal with more red tape, more bureaucracy, and more people their story has to please. It becomes harder and harder to make something that is new and impactful - to put it another way, it becomes harder to make something successful.

In my opinion, many of the recent releases of Disney feel… generic. Lightyear, Strange World, Wish - these films are by no means made by people without skill or character, but if those people are not allowed to take risks, if they’re not allowed to make anything outside the lowest common denominator of opinions, then the perspective these films convey is destined to be bland and uninteresting.

In my opinion, this is why companies like Riot / Fortiche and Sony Pictures Animation have been kicking ass recently. Spider-Verse, Mitchells and Arcane are amazing and seem to have the support and space they need. Since Riot and Sony Pictures Animation aren’t distributors, they don’t have the same pressure to become a larger company themselves. They can stay the size they want and continue to produce animation at a quality and risk level they are comfortable with.

I don’t know exactly what’s going on inside these companies, there might be other factors that contribute to their success - but I do know that making TV is hard. Making anything at a studio level is hard. Many people have to spend months of their lives working, communicating, and trying to discover what this thing they’re working on is. When people working on these series not only make something, but make something incredible - and after all that, are not be supported?

well, that’s just bad business

Epilogue

So where do we go from here?

Well if I were in charge of the largest media corporations on the planet, I’d say: spin off your animation production companies into their own entities and act, primarily, as the best distributor on the market. This will allow for you to remain as the larger corporate entity you want to be but remove the bureaucratic restrictions on production companies. Additionally, it gives the distributor more choices! Now they don’t only stream your own content, they can stream anyone else’s if they want! If another, better player comes into town, making more popular media, they can stream their shows instead. Production companies get the freedom to make great things, distributors get the structure and size that they need, and consumers, because of the competition between the two, get the best deal for their money.

This is what cable TV was in my opinion: one or 2 big distributors offering the same service, and many smaller production companies making the things we love.

Ideal market structure for media distributors, I think, is 1 or 2 big companies.

Ideal market structure for media producers, however, is many smaller companies.

It will take time, but I think we’ll get to this market structure eventually – or something new might come along, who can say (ᵔ ⩊ ᵔ)

In the meantime, I wish a tremendous amount of support to the artists and individuals who make the animation and series that we all love.

Y’all are why any of this exists in the first place – don’t forget that.

-Claire

[demifiendrsa]

PlayStation 5 Pro Console - Reveal Trailer

PS5 Pro Technical Presentation hosted by Mark Cerny

PlayStation 5 Pro, an enhanced version of PlayStation 5, will launch on November 7, 2024 for $699.99 / £699.99 / €799.99 / ¥119,980. It will be available as a disc-less console, with the currently available disc drive available as a separate purchase. Pre-orders will begin on September 26, 2024.

First details via The PlayStation Blog

We developed PlayStation 5 Pro with deeply engaged players and game creators in mind—as many have asked for a console that runs even higher fidelity graphics with smoother frame rates at 60 frames per second. We achieved this on PlayStation 5 Pro with several key performance features.

Upgraded GPU – With PlayStation 5 Pro, we are upgrading to a GPU that has 67% more Compute Units than the current PlayStation 5 console and 28% faster memory. Overall, this enables up to 45% faster rendering for gameplay, making the experience much smoother.

Advanced Ray Tracing – We’ve added even more powerful ray tracing that provides more dynamic reflection and refraction of light. This allows the rays to be cast at double, and at times triple, the speeds of the current PlayStation 5 console.

AI-Driven Upscaling – We’re also introducing PlayStation Spectral Super Resolution, an AI-driven upscaling that uses a machine learning-based technology to provide super sharp image clarity by adding an extraordinary amount of detail.

PlayStation 5 Pro provides gamers with amazing graphics at high frame rates. You can hear Mark Cerny, lead architect for PlayStation 5 Pro, discuss the key innovations from PlayStation 5 Pro in the following video presentation. This presentation provides a deep dive into the key performance features that make PlayStation 5 Pro truly special.

Other enhancements include PlayStation 5 Pro Game Boost, which can apply to more than 8,500 backward compatible PlayStation 4 games playable on PlayStation 5 Pro. This feature may stabilize or improve the performance of supported PlayStation 4 and PlayStation 5 games. Enhanced Image Quality for PlayStation 4 games is also available to improve the resolution on select PlayStation 4 games. PlayStation 5 Pro will also launch with the latest wireless technology, Wi-Fi 7, in territories supporting this standard. VRR and 8K gaming are also supported.

It’s humbling to see how game creators have embraced the latest technology from PlayStation 5 Pro, and several games will be patched with free software updates for gamers to take advantage of PlayStation 5 Pro’s features. These games can be identified with a PlayStation 5 Pro Enhanced label within their title. Some games you can look forward to include blockbuster hits from PlayStation Studios and our third-party partners, such as Alan Wake 2, Assassin’s Creed Shadows, Demon’s Souls, Dragon’s Dogma II, Final Fantasy VII Rebirth, Gran Turismo 7, Hogwarts Legacy, Horizon Forbidden West, Marvel’s Spider-Man 2, Ratchet & Clank: Rift Apart, The Crew Motorfest, The First Descendant, The Last of Us Part II Remastered, and more.

We kept the look of the PlayStation 5 Pro consistent with the overall PlayStation 5 family of products. You’ll notice the height is the same size as the original PlayStation 5, and the width is the same size as the current PlayStation 5 model to accommodate higher performance specs. Players can add an Ultra HD Blu-ray Disc Drive, or swap out console covers when they become available.

PlayStation 5 Pro fits perfectly within the PlayStation 5 family of products and is compatible with the PlayStation 5 accessories currently available, including PlayStation VR2, PlayStation Portal, DualSense Edge, Access controller, Pulse Elite, and Pulse Explore. The user interface and network services will also remain the same as PlayStation 5.

The PlayStation 5 Pro console will be available this holiday at a manufacturer’s suggested retail price (MSRP) of $699.99 USD, £699.99 GBP, €799.99 EUR, and ¥119,980 JPY (includes tax). It will include a 2TB SSD, a DualSense wireless controller, and a copy of ASTRO’s PLAYROOM pre-installed in every PlayStation 5 Pro purchase. PlayStation 5 Pro is available as a disc-less console, with the option to purchase the currently available disc drive for PlayStation 5 separately.

PlayStation 5 Pro will launch on November 7, 2024 and will be available at participating retailers and directly from PlayStation at PlayStation Direct. Preorders will begin on September 26, 2024.

Our PlayStation 5 journey would not be possible without the millions of players that have supported us through the years and have shared with us their love of gaming. Whichever console option players choose, whether it’s PlayStation 5 or PlayStation 5 Pro, we wish to bring everyone the very best gaming experience that fits their needs.

[mattriffle47]

2024's Finest: The Top 6 eSignature Software for Seamless Online Document Signing

Introduction:

In the fast-paced digital landscape of 2024, the way we conduct business and handle official paperwork has evolved significantly. The days of traditional ink-on-paper signatures are dwindling, making way for the era of electronic signatures. From signing contracts to validating legal documents, the world of eSignature software has become a pivotal aspect of modern business operations. In this comprehensive guide, we will delve into the top 6 eSignature software that are reshaping the landscape of online document signing, offering seamless experiences and advanced features that set them apart in 2024. SimpliciSign: Streamlining eDocument Signing with Precision SimpliciSign joins the ranks of the top eSignature software by offering precision and efficiency in eDocument signing. Explore the features that make SimpliciSign stand out, including its seamless integration capabilities and user-friendly interface. With SimpliciSign, experience a streamlined approach to electronic signatures that enhances your overall document signing process. SimpliciSign offers cheapest rates in the market of eSignature softwares. Free Trial is also available. SimpliciSign has features like: -With the subscription of : $4.99 per user /month + $0.50/per invite, Unlimited once you are billed $35 in a month. 

-Biometric Authentication-Optical Character Recognition(OCR) -Multi-signing Capability-Overlay Forms-Assign Sign Order-Fully Legal Binding Agreements DocuSign: Pioneering Excellence in eSignature Technology DocuSign, a pioneer in the eSignature industry, has maintained its prominent role as a key player for an extended period. Delve into the reasons behind DocuSign's leadership in the electronic signatures sector, exploring its intuitive interface and cutting-edge features that have firmly established its reputation. With a focus on robust security measures and seamless compatibility across diverse document types, businesses globally place their trust in DocuSign to fulfill their online document signing requirements. Key features of DocuSign: -Pricing Starts from $15 /month -Global Reach-Workflow Automation-Integration Adobe Sign: Unleashing the Power of Digital Signatures Adobe Sign harnesses the influence of the renowned Adobe brand in the realm of eSignatures. Immerse yourself in the realm of digital signatures and uncover how Adobe Sign seamlessly merges with widely-used document creation tools such as Adobe Acrobat. Discover the distinctive attributes that position Adobe Sign as a premier option for those seeking to enhance their online document signing journey, seamlessly combining convenience with the reliability associated with Adobe's trusted name in the industry of eSignatures. Key features of Adobe Sign: -Plans start from $22.99/month -Integration with Adobe Products-Mobile Accessibility-Compliance

Dropbox/HelloSign: Simplifying Signatures for Modern Businesses In the pursuit of a straightforward approach without sacrificing functionality, HelloSign stands out as a leading choice. This eSignature application prioritizes user-friendly interfaces and intuitive workflows, catering to businesses of varying sizes. Delve into how HelloSign simplifies the electronic signing process for contracts and legal documents, highlighting its commitment to efficiency and delivering a seamless and hassle-free signing experience. Key features of Dropbox/HelloSign: -Plans start from $19.99/month -User-Friendly API-Team Collaboration-Audit Trail

SignEasy: Redefining Convenience in Online Document Signing

SignEasy has established itself as a niche player by placing a premium on convenience. Explore the distinctive features that position SignEasy as a standout option for individuals and businesses in search of a direct solution for electronic signatures. With its design optimized for mobile use and seamless integrations with well-known cloud storage platforms, SignEasy is reshaping our approach to online document signing in the digital age. Key features of SignEasy: -Pricing Starts from $20 per user/month -Cross-Platform Availability:-Offline Signing-Intuitive Interface OneSpan Sign: Elevating Security in the eSignature Landscape

In the domain of electronic signatures, prioritizing security is of utmost importance, and OneSpan Sign excels in this regard. Investigate how this eSignature application incorporates advanced security measures to guarantee the integrity and authenticity of each digital signature. From robust encryption to multi-factor authentication, uncover the reasons why organizations opt for OneSpan Sign when emphasizing the highest standards of security in their processes for online document signing. Key features of SignEasy: -Professional Plan starts with $22 Per User/month -Advanced Security Features-Compliance-Mobile Capabilities

Conclusion:As we navigate the dynamic landscape of 2024, the demand for efficient, secure, and user-friendly eSignature software continues to rise. From the pioneering technology of SimpliciSign to the simplicity of HelloSign and the security-focused approach of OneSpan Sign, these top 6 eSignature software are leading the way in reshaping how we sign contracts and legal documents electronically. Embrace the future of online document signing with these innovative solutions, and stay ahead of the curve in 2024.

[thessalian]

Thess vs Computers in General

Computers. I love them, but sometimes I also hate them. Well, let's be fair, it's not the computers that I hate; they only allow me to access things, really, so it's the things that they access that I love or hate, and I can love them unconditionally because they allow me to access the good stuff and the bad stuff isn't their fault.

(Yes, I anthropomorphise my computers. We all do, I think. It's why we give them names. My current one is Gilmore, because my current one is powerful and glorious - and also has a colour-shifting LED in there so it's basically a Pride flag with a CPU.)

Anyway. Annoyances with the work systems continue, because ... well, they listened to about the whole thing where the software wasn't marking finished dictations as finished - sort of. What they did was try to make it so that it would attach our names to bits of dictation so they'd be able to look at a bit of dictation and know a typist had been at it even if it still got listed as Transcription Pending. Except ... well, despite the fact that we all log on to our own separate instances of this software and so it should be able to be an automatic thing to have our name stapled to them ... well, it should be automatic to have it listed as Finished when we click "Finished" and it's not doing that either. So what we have now is, every time we click a bit of dictation to type, a little window pops up and obliges us to put our initials into it before we can proceed to the typing. And because of the limitations of our frankly bullshit IT infrastructure, there's just enough pause between the clicking on the bit of dictation and the window popping open that, if you're on "speed-typing autopilot" (which I am basically all the time), you can kind of forget and leave the remote desktop window for the main desktop window where you're supposed to type the report. And then you press Play on the footpedal and nothing happens and then you remember and it's like, "Oh, fuck". IT Guy says he's going to try to automate the initials thing, but I'm not holding my breath. We're apparently not even going to be using this iteration of the software for that long anyway, so why they're making these changes is beyond me.

Also I still can't drag and drop a chunk of typing into my personal queue. This makes it harder to manage my workload effectively, and also not only makes it easier for Temp to pick out all the nice little short easy typing she craves, but also makes it easier to hide that she's doing it, because I have no way of checking up on her. I know she's doing it; I just couldn't prove it if I was asked to. So ... yeah, this is great for her and sucks for me. Story of my life where work is concerned, to be fair.

There was a break at 3pm-ish. Well. I say 'break', but that was the most tense part of my day, I think. Because that was when the autograph slots for the Critical Role cast's upcoming visit to London's MCM Comic Con went on sale. Now, after one year of missing it because I didn't know I had to book in advance (though I met a lovely woman who is now one of my D&D players, so it worked out okay), and another year of missing it because global pandemic, I was going to up and fucking die if I had to miss it again. And that was even with seeing the prices on the tickets.

Side note: I can talk about this now - there was an issue when I saw how expensive the tickets were going to be. Like, we're talking £63 per autograph. That's nearly doubled from the last time, if memory serves me. Now, my mother had agreed to having the autographs and the ticket to the expo itself be my combination Christmas / birthday gift for the 2023/2024 holiday season (my birthday's in February so that's kind of how I look at it) but £63 x 8 is £504 and the ticket itself brings the entire thing up to an even £600 and that was just ... way, way too much to ask. Yes, even for both gift-giving events. So I emailed my mother going, "This is what it is going to cost and I will totally understand if it is too much; can we please discuss something reasonable?" And she emailed me back with a "Yikes" and an offer of paying for just over half of them. Thankfully I had some money squirreled away for a new graphics card. I hadn't been saving for very long, so there was only just about enough to cover it if I pitched in some of this month's fun money, but y'know what? A new graphics card can wait. I have been waiting years for this, and I may never get this chance again.

Anyway, so I made sure everything was set up - debit card out and at the ready, MCM page open to let me refresh for the "Book Tickets Here" button as quickly as possible, etc etc, and a couple of minutes before 3pm, I moved from my little WFH office set-up to my home set-up (I have a long desk; the side near the window is my rig and dual monitors; the other side is my dinky work laptop propped on a bunch of RPG sourcebooks) and started navigating. Now, the first thing that happened was unbelievably slow loading as everyone swamped the page at once.

The next thing that happened was the whole server crashed on their end. Some of you might have heard the frustrated Quebecois swearing.

Thankfully that did not last long and things were running a lot smoother after that. And, after a bit of poking around my bank app validating the purchase (to be fair, that's a big spend for me) ... confirmation page and confirmation email went *ping* at me.

...So ... this is actually happening.

After all these years, THIS IS FINALLY HAPPENING!

It's going to hurt. It's going to hurt like hell. But it's going to be so worth it. And the best part? I'll have help! Mum can't go because she's visiting North America on that specific weekend, more's the pity, but she'd only have been coming on the Friday anyway. However, one of my D&D players - the one I met at MCM Comic Con the last time the Critical Role cast came to town - is coming as well, and I have offered her my sofa for the long weekend and I'll have company and someone with me in case of anything worse than the ow. You know, the bullshit like vertigo, balance problems, all that kind of thing. And someone to figuratively speaking slap me upside the head if I start going, "Eh, maybe I don't need an accessibility lanyard..."

Now, if you'll excuse me, I need to find some way of dealing with adrenaline afterburn. Because I was honestly expecting more to go wrong and it didn't but my body was in fight-or-flight mode for days and I am still vibrating. Also I probably need to start actively thinking about Scent of a Warden-ing Bell's Hells...

(Also I think I am going to raid the blackberry bushes that grow around the local cemetery and make blackberry tea out of them. And give some to Taliesin because a) actual Dead People Tea and b) how much more goth do you get than "blackberries from a literal cemetery"?)

[bisresearch0]

Flow Cytometry in South Korea: Market Dynamics, Key Players, and Future Prospects

What is the flow cytometry market? 

Flow cytometry is a technique employed in laboratories to analyze the physical and chemical properties of cells or particles as they flow in a fluid stream through a laser. This market includes flow cytometers, which are the primary instruments used for cell analysis and sorting, along with reagents and consumables such as antibodies, dyes, and buffers, which are essential for the testing process. Additionally, the market also includes imaging systems and software used for data capture, analysis, and interpretation.

In South Korea, flow cytometry has become a game-changing technique thanks to developments in both industry and research applications. Applications for this adaptable technology range from industrial biotechnology to clinical diagnostics by enabling high-throughput study of individual cells. With major contributions from major organizations like Becton, Dickinson and Company, Danaher Corporation (Beckman Coulter), and Thermo Fisher Scientific Inc., South Korea's dedication to innovation and R&D spending has accelerated the adoption of flow cytometry.

Despite obstacles including expensive prices and complicated technology, the South Korean flow cytometry industry is expected to grow at a promising rate because of government programs and rising investments in biotech and healthcare.

What is the market size of the South Korea flow cytometry market?

The South Korea flow cytometry market was valued at $74.55 million in 2023 and is projected to reach $244.5 million by 2033, growing at a robust CAGR of 12.89% during the forecast period (2024-2033). Investments in flow cytometry in the country saw a significant year-on-year increase of 23.23% from $431.3 million in 2020 to $531.5 million in 2021. This upward trend reflects the growing importance of this technology across clinical, research, and industrial domains.

What are the market drivers of the South Korea flow cytometry market?

The South Korea flow cytometry market is primarily fueled by strong growth in healthcare investments and biotechnology, as well as increased research and development (R&D) expenditure. South Korea is experiencing significant growth in its biotechnology and pharmaceutical sectors, driven by substantial government support. This has led to advancements in cell analysis, disease diagnostics, and medical research, positioning the country for sustained market expansion. Additionally, the country's rising healthcare R&D investments are expected to further stimulate the demand for advanced diagnostic tools, including flow cytometry technologies. These investments are anticipated to not only support market growth but also drive innovation, particularly in diagnostics and biomedical research, positioning South Korea as a key player in the global flow cytometry market.

What are the market restraints of the South Korea flow cytometry market?

A key restraint for the South Korea flow cytometry market is the high cost of acquisition associated with flow cytometry systems. Prices for new systems can reach up to $500,000, which presents a significant financial barrier, particularly for smaller institutions and research facilities. In addition to the high initial investment, the ongoing operational expenses further compound the challenge, limiting access to advanced technologies and preventing widespread adoption. This financial strain inhibits the growth of the market, especially in smaller and mid-sized institutions.

SWOT Analysis

Strengths •    Strong emphasis on R&D, with investments growing by 23.23% in one year. •    Versatile applications across clinical, research, and industrial sectors. •    Advanced technological offerings from global leaders like BD and Thermo Fisher Scientific.

Weaknesses •    High cost of equipment, ranging from $100,000 to $500,000 per unit, limits accessibility for smaller institutions. •    Technological complexity necessitates specialized training and expertise.

Opportunities •    Increasing healthcare investments and an aging population with rising demand for diagnostic services. •    Advancements in automation and AI integration in flow cytometry systems. •    Growing adoption in emerging applications like immunotherapy and cell-based assays.

Threats •    Economic downturns potentially impacting healthcare and research funding. •    Dependence on imported equipment increases vulnerability to supply chain disruptions.

Who are the key players in the South Korean flow cytometry market?

Gain a comprehensive market overview from industry experts and unlock valuable insights to drive your business growth. Download our sample now! 

Gain deep information on Healthcare Vertical. Click Here! 

Conclusion

The market for flow cytometry in South Korea is expected to increase significantly due to rising biotechnology and healthcare investments, technological breakthroughs, and growing diagnostic and research applications. South Korea is positioned as a major player in the global flow cytometry scene despite obstacles including high costs and dependency on imports, as well as opportunities in automation, AI integration, and developing clinical applications. The trajectory of the South Korean flow cytometry market over the next ten years will be further supported by strategic partnerships and adherence to strict regulatory standards.

[transcuratorsblog]

Small Budget PPC: How to Compete With Bigger Brands

Pay-Per-Click (PPC) advertising can feel like an uphill battle for small businesses, especially when going head-to-head with industry giants who have seemingly unlimited budgets. Large companies often dominate the top ad positions and flood the market with extensive campaigns. However, small businesses don’t need deep pockets to succeed—they need smart strategy. With the right approach, even modest PPC budgets can generate significant results. Many businesses succeed by relying on strategic pay per click services that optimize every rupee or dollar spent to outmaneuver bigger players.

In this article, we’ll explore how you can make your small PPC budget go further and effectively compete with larger brands in the digital advertising space.

1. Focus on Long-Tail Keywords

Big brands typically compete for broad, high-volume keywords like “running shoes” or “CRM software.” These keywords are expensive, highly competitive, and often attract top-of-the-funnel traffic. As a small advertiser, you can avoid this bidding war by focusing on long-tail keywords.

Long-tail keywords are more specific phrases like “women’s trail running shoes under ₹3000” or “best CRM for freelance designers.” These terms generally have:

Lower competition

Cheaper cost-per-click (CPC)

Higher intent and better conversion rates

Using tools like Google Keyword Planner or Ubersuggest, you can discover niche keywords that align perfectly with your product or service offerings.

2. Target Local or Micro Audiences

Instead of trying to outbid national brands, concentrate on local or highly segmented targeting. Big companies often cast a wide net, leaving room for you to dominate niche markets.

Strategies include:

Geo-targeting: Focus your ads on specific cities, regions, or even postal codes.

Local keywords: Include location-based terms in your ad copy and landing pages (e.g., “best vegan cafe in Pune”).

Dayparting: Show your ads only during hours when your audience is most active.

This approach allows you to appear more relevant to local searchers and stand out in smaller pools of competition.

3. Optimize Ad Copy for Relevance and Appeal

Big brands may have flashy creatives, but they often use generic ad copy that lacks personal appeal. You can win clicks by writing more targeted, benefit-driven ads that speak directly to your niche audience.

Ad copy tips:

Highlight specific benefits or solutions your product offers.

Include pricing or unique features that differentiate your brand.

Use emotional triggers, urgency (“Limited Time Offer”), or social proof (“Loved by 5,000+ users”).

Even with a limited budget, well-crafted ads can achieve higher click-through rates (CTR), which improves Quality Score and lowers your CPC.

4. Invest in High-Converting Landing Pages

Getting clicks is only half the battle. If your landing page doesn’t convert, you’ll waste valuable budget. That’s why it’s essential to create dedicated, high-converting landing pages for your campaigns.

Key features of a great PPC landing page:

Clear headline that matches your ad message

Focused copy highlighting value and benefits

Strong call-to-action (e.g., “Book a Free Demo”)

Mobile responsiveness and fast load time

Trust signals like testimonials, reviews, or security badges

Unlike big brands that often send traffic to generic homepages, your custom landing page can better align with user intent—driving higher conversion rates.

5. Use Remarketing to Maximize Every Click

When you’re on a tight budget, every click matters. Remarketing allows you to re-engage users who’ve visited your site but didn’t convert the first time.

With remarketing ads on the Google Display Network, Facebook, or LinkedIn, you can:

Remind potential customers of your offer

Show tailored messages based on their site behavior

Offer special discounts or incentives for returning visitors

Remarketing tends to have a lower CPC and higher conversion rate, making it a budget-friendly way to stretch your ad spend.

6. Monitor and Optimize Regularly

With a small budget, waste is your enemy. Regularly review campaign performance and pause underperforming keywords, ads, or placements.

Key metrics to track:

Cost-per-click (CPC)

Click-through rate (CTR)

Conversion rate

Cost-per-conversion

Use A/B testing to refine ad copy and landing pages. Even small changes—like a new headline or different CTA—can lead to major improvements in performance.

7. Leverage Smart Bidding—But Carefully

Google Ads offers automated bidding strategies like Target CPA and Maximize Conversions, which can help small advertisers get better results. However, these strategies require enough conversion data to work effectively.

Start with manual bidding or Enhanced CPC, and switch to automated options once your campaign has consistent conversions and enough data to optimize accurately.

Conclusion: Compete Smarter with Expert Pay Per Click Services

While large brands may have the advantage of scale, small businesses have the edge of agility and focus. By leveraging local targeting, specific keyword strategies, high-converting pages, and remarketing, you can compete effectively—even with a modest budget.

To maximize every click and scale sustainably, consider working with expert pay per click services. These professionals help you build lean, results-focused campaigns, minimize wasted spend, and ensure your advertising efforts deliver a measurable return. Because in PPC, smart strategy beats big spend—every time.

[full-stackmobiledeveloper]

Building Your Own Uber: A Step-by-Step Guide to Taxi Booking App Development

In a world driven by instant gratification and on-demand services, ride-hailing apps like Uber and Lyft have revolutionized urban transportation. They've not only transformed how we commute but also opened up immense entrepreneurial opportunities. If you've ever thought about creating your own ride-hailing platform, now is an exciting time. Building an "Uber clone app" or a "Lyft for Y" isn't just a dream; it's an achievable goal with the right approach to taxi app development.

This comprehensive guide will walk you through the essential steps of taxi booking app development, from conceptualization to launch, equipping you with the knowledge to grow your online mobility business and become a leader in the ride-sharing space. We'll cover everything needed to create your own rideshare app or even a carpooling app.

Step 1: Market Research and Niche Definition

Before diving into coding, a crucial first step is thorough market research. Who is your target audience? What are their pain points with existing ride-hailing apps? Are there underserved areas or specific demographics you can cater to? Perhaps you're looking to create a niche carshare app or focus on intercity ridesharing and outstation carpooling.

Identify your Unique Value Proposition (UVP): What makes your taxi booking app different? Will you focus on micromobility (like bike rentals or scooters), eco-friendly rides, luxury vehicles, airport taxi services, or perhaps a unique pricing model for a carpool app? A well-defined UVP is essential to standing out.

Competitor Analysis: Study existing players like Uber, Ola, Lyft, and local taxi software providers. Analyze their strengths, weaknesses, pricing strategies, and customer feedback. Learn from their successes and failures. This includes understanding the best taxi dispatch software and ride-sharing management software on the market.

Business Model Canvas: Develop a clear business model. How will you generate revenue? Common models include commission per ride, subscription fees for drivers or riders, surge pricing, or even in-app advertising. Also, consider your key partners (drivers, payment gateways), key activities (app maintenance, driver acquisition), and cost structure for your chosen ride-sharing app.

Step 2: Define Core Features—The Heart of Your App

A taxi booking app isn't just one app; it's typically a trifecta: a rider app, a driver app, and an admin panel. Each requires specific functionalities to power your taxi booking app development.

1. Rider App (User Side)

Registration & Profile: Sign up via email, phone, or social accounts.

Location Services: Auto-detect and select pickup/drop-off points.

Ride Booking: Choose vehicle type, estimate fare, schedule rides, carpool option.

Real-time Tracking: Live driver tracking with ETA.

Payments: Support for cards, wallets, and cash.

Trip History: View past rides and receipts.

Ratings & Reviews: Rate drivers and give feedback.

Notifications: Alerts for ride status and promotions.

Safety: SOS button and trip sharing.

In-App Chat/Call: Communicate with drivers easily.

2. Driver App

Registration & Verification: Upload documents and pass background checks.

Availability Toggle: Go online/offline anytime.

Ride Requests: View and accept/decline incoming requests.

Navigation: GPS with optimized routes.

Earnings Dashboard: Track income and payouts.

Ratings: Rate passengers.

Notifications: Get alerts for rides, payments, and updates.

Trip Management: Start/end trips and handle multiple stops.

3. Admin Panel

Dashboard: Monitor rides, drivers, users, and earnings.

User Management: Approve or block riders and drivers.

Fleet Control: Set vehicle types and pricing.

Ride Oversight: Track ongoing trips and resolve issues.

Payments: Manage commissions and driver payouts.

Surge Pricing: Adjust prices based on demand.

Promotions: Create discounts and referral campaigns.

Support: Handle customer service issues.

Reports: Generate performance and revenue analytics.

Step 3: Choose the Right Tech Stack

The technology stack determines your app’s performance, scalability, and long-term maintainability. Technology Stack Overview

Mobile Development

Native: Swift (iOS), Kotlin (best performance

Cross-Platform: React Native, Flutter—one codebase for both platforms

Backend Development

Languages: Node.js, Python, Java, Go, Ruby

Frameworks: Express.js, Django, Flask, Ruby on Rails

Database: PostgreSQL, MongoDB, Firebase

Geolocation: Google Maps API, Mapbox—for real-time tracking

Payments: Stripe, PayPal, Braintree

Notifications: FCM (Firebase), APNS (Apple)

Cloud Hosting: AWS, GCP, Azure—for scalability and reliability

Step 4: Design a Seamless User Experience (UX/UI)

The success of your app heavily relies on how intuitive and visually appealing it is. The best taxi app developers know this is key.

Wireframing: Create basic layouts and user flows to define the app’s structure and navigation.

UI/UX Design: Design clean, user-friendly interfaces with minimalism, clear calls to action, and consistent branding.

Prototyping: Build interactive prototypes to test usability and gather early feedback before full development.

Step 5: Development and Testing

This is where your vision comes to life.

MVP Development: Start with core features for quick launch and early feedback.

Agile Development: Use iterative sprints for flexibility and faster improvements.

Backend: Build APIs, databases, and logic for authentication, payments, and ride matching.

Mobile Apps: Develop rider and driver apps for iOS/Android.

Admin Panel: Create a web-based dashboard for operations and dispatch management.

API Integration: Connect with maps, payments, notifications, and fleet tools.

Testing: Conduct unit, performance, security, and usability tests for quality assurance.

Step 6: Deployment and Scaling

Once your app is thoroughly tested and polished, it's time to launch.

App Launch: Submit to the App Store and Google Play.

Backend Deployment: Host on cloud platforms like AWS, GCP, or Azure.

Soft Launch: Start in a small region to test and refine.

Monitoring: Track performance, user behavior, and app health using analytics.

Scaling: Optimize infrastructure as user demand grows.

Step 7: Post-Launch Support, Maintenance, and Marketing

Launching is just the beginning. Ongoing efforts are crucial for long-term success.

Updates: Regularly add features, fix bugs, and improve performance.

Support: Offer strong customer service for users and drivers.

Driver Growth: Attract and retain drivers with incentives and support.

Marketing: Use digital campaigns, referrals, and partnerships.

Feature Expansion: Add services like bike rentals or evolve into a super app.

Cost Considerations

The cost of building a taxi booking app like Uber can vary widely—from $25,000 to $150,000+ for a Minimum Viable Product (MVP), and significantly more for a fully-featured, scalable platform. Partnering with an experienced rideshare or taxi app development company can provide more accurate estimates based on your specific needs.

Key cost factors include:

Number of Platforms: Will the app run on iOS, Android, or both?

Feature Complexity: Basic features vs. advanced options like car-sharing or dynamic pricing.

UI/UX Design: The complexity and quality of the design experience.

Development Team Location: Rates vary by region (e.g., US vs. Eastern Europe or Asia).

Technology Stack: Choice of frameworks, APIs, and infrastructure services.

Post-Launch Needs: Updates, support, marketing, and maintaining competitive dispatch pricing.

Conclusion

Building your own Uber-like platform, whether it's dedicated taxi booking software or a comprehensive ride-sharing business, is an ambitious but rewarding venture. It requires meticulous planning, a strong development team, and a deep understanding of your target market. By following this step-by-step guide, focusing on a robust feature set, designing an intuitive user experience, and committing to continuous improvement, you can create a successful taxi booking app that reshapes local transportation and carves out its own niche in the on-demand economy. The road ahead might be challenging, but with the right execution and by partnering with the best taxi app developers or a dedicated customized carpool software provider, your vision for a seamless ride-hailing experience can become a powerful reality.

[skygola]

IT Company in Mumbai: Driving Digital Transformation in India’s Financial Capital

Mumbai, often referred to as the financial capital of India, is rapidly emerging as a major technology hub. From multinational corporations to startups, businesses across sectors rely on innovative IT solutions to stay competitive in the digital age. This growing demand has led to the rise of numerous world-class IT company in Mumbai, offering services that power digital transformation across industries.

Why Choose an IT Company in Mumbai?

Choosing an IT company in Mumbai gives you access to a dynamic pool of tech talent, modern infrastructure, and a business-friendly ecosystem. Here’s why Mumbai is a preferred destination for IT services:

Skilled Workforce: Mumbai is home to top engineering institutes and tech universities, producing highly skilled software developers, data analysts, and IT professionals.

Strategic Location: Its connectivity and proximity to other economic hubs make Mumbai a strategic base for tech operations.

Diverse Industry Expertise: IT companies in Mumbai serve a wide range of industries, including finance, healthcare, retail, media, real estate, and more.

Innovation-Driven Environment: The city hosts numerous tech incubators, accelerators, and startup ecosystems that foster innovation and digital advancement.

Core Services Offered by IT Companies in Mumbai

Software Development

Custom application development

Enterprise software solutions (ERP, CRM)

Mobile app development (Android, iOS)

Web Development & Design

Website design and redesign

E-commerce platforms

UX/UI development

IT Consulting & Strategy

Digital transformation roadmaps

Technology audits

Business process optimization

Cloud Solutions

Cloud migration and integration

SaaS, PaaS, and IaaS deployment

Amazon Web Services (AWS), Microsoft Azure, Google Cloud support

Cybersecurity

Network security

Data protection and compliance

Penetration testing and threat monitoring

Managed IT Services

Infrastructure management

IT helpdesk support

Network and server maintenance

Data Analytics & AI Solutions

Big data analysis

Business intelligence dashboards

Machine learning model development

Digital Marketing & SEO

Search engine optimization

Pay-per-click advertising

Social media management and content marketing

Industries Served by Mumbai-Based IT Companies

Banking & Finance

Healthcare & Life Sciences

Retail & E-Commerce

Logistics & Supply Chain

Real Estate & Construction

Media & Entertainment

Government & Public Sector

How to Choose the Right IT Company in Mumbai

When selecting an IT partner, look for the following:

 Relevant Industry ExperienceCertified Professionals (e.g., Microsoft, AWS, Google)Strong Client Portfolio & Case StudiesEnd-to-End Support (Development, Testing, Deployment, Maintenance)Transparent Pricing & Agile Methodology

Top Locations for IT Companies in Mumbai

Andheri East & SEEPZ – Known for tech parks and MNC offices

Navi Mumbai (Vashi, Belapur) – Emerging as a tech and business hub

Powai & Hiranandani – Popular with startups and product-based companies

BKC (Bandra-Kurla Complex) – Preferred for enterprise-level IT solutions

Future of IT in Mumbai

With smart city initiatives, expanding data infrastructure, and increasing adoption of AI and cloud technologies, Mumbai is poised to become a major player in the global IT services market. The city’s IT companies are not just service providers—they are strategic partners in digital transformation.

Conclusion

An experienced IT company in Mumbai can provide scalable, secure, and innovative technology solutions tailored to your business needs. Whether you’re a startup aiming to launch your first app or a large enterprise looking to modernize your IT infrastructure, Mumbai offers a rich ecosystem of talent and technology to help you succeed.

[govindhtech]

AMD Ryzen Threadripper PRO 5995WX Price And Specs

This article details AMD Ryzen Threadripper PRO 5995WX price, pros, cons, etc.

Ryzen Threadripper PRO 5995WX

The workstation-class AMD Ryzen Threadripper PRO 5995WX provides security, memory bandwidth, and multi-core performance for high-end professionals. Best workstation CPU for engineers, data scientists, and artists is AMD Zen 3 5995WX.

Features

128 64 cores, 128 threads: The 5995WX, one of the most powerful consumer-accessible CPUs, is suited for large-scale compilation, video creation, simulation, and 3D rendering.

Base and Boost Clocks: It accelerates from 2.7 GHz to 4.5 GHz for rapid single-threaded and multi-threaded performance.

It was intended for the WRX80 motherboard platform and supports ECC memory, advanced I/O, several PCIe Gen 4 lanes, and a broad range of memory configurations.

Security & Manageability: AMD PRO Technologies, including AMD Secure Processor for safe boot and data protection and AMD Memory Guard for real-time system memory encryption, provide enterprise-grade security.

Architecture

Zen 3 Architecture: AMD's 7nm Zen 3 core design delivers the Threadripper PRO 5995WX shorter latency, higher IPC, and a better cache layout than Zen 2.

This modular chiplet-based architecture scales core counts while maintaining power efficiency by grouping several CCDs (Core Complex Dies) beneath a single IHS (integrated heat spreader).

A unified 8-channel DDR4 memory controller speeds Apple memory access times in the Zen 3, which fixes Threadrippers' NUMA issues.

Performance

5995WX multi-core performance is industry standard in Blender, Adobe Premiere Pro, DaVinci Resolve, and AutoCAD. It outperforms powerful multi-threaded benchmarks and matches top dual-CPU workstations.

Single-core Performance: Zen 3's high boost speeds and IPC enhancements put it closer to standard CPUs in single-threaded applications.

Professional Uses: Scientific simulations, software compilation, AI development, VFX rendering, 8K video editing. Deep learning labs, engineering firms, and Hollywood studios use it.

Video Game Performance

Despite not being designed for gaming, the 5995WX supports powerful GPUs. 64 cores are not useful for gaming, and lower single-threaded boost and increased latency may result in worse gaming performance than ordinary Ryzen CPUs.

Better for game creators than players.

Gaming-only Ryzen 7000 or 5000 series CPUs are cheaper.

Efficiency, Power

Thermal design power is 280W. This chip needs consistent cooling because it uses a lot of electricity. It usually works with high-performance air coolers or liquid cooling.

Its core count makes it not the most power-efficient CPU, but its performance per watt is good for professional applications. Completing graphics or simulation jobs faster reduces energy use over time.

Memory Aid

Maximum ECC RDIMM/LRDIMM DDR4 (8-channel) memory is 2TB.

Up to DDR4-3200 memory speed

Scientific computers, financial systems, and corporate stability require ECC memory for mistake correction.

Memory-intensive applications like virtualisation, huge databases, and 3D modelling require high bandwidth.

Advantages

Unmatched Multithreaded Performance: Ideal for busy professionals and artists. 128 Threads, 64 Cores: Future-proof sectors will last for years.

AMD Memory Guard, ECC, and large memory capacity for enterprise use.

8-channel Memory: Plenty of bandwidth for data-intensive tasks.

Fast networking, NVMe SSDs, and multiple GPUs with 128 PCIe 4.0 Lanes.

Great for content creation and science: Powerful computer for expert software.

Disadvantages

High power consumption requires a powerful PSU and cooling.

Platform: ECC RAM and WRX80 motherboards are expensive.

Overkill for Gaming: Ineffective when gaming is the main objective; not meant for gamers.

Mainly sold by workstation integrators or OEMs.

No DDR5: Unlike newer Ryzen CPUs, it supports DDR4.

Use-case scenarios

Production businesses using VFX or 8K editing

Engineers use finite element simulations.

AI researchers train large models.

Developer-scale testing and development

Genomic or big data scientists

Conclusion

AMD Ryzen Threadripper PRO 5995WX, the greatest workstation CPU, speeds up professional apps. The 5995WX is ideal for professionals that demand high memory bandwidth, multi-core processing capability, and enterprise-grade stability. It's a workhorse developed for the world's hardest computing tasks.

[marketingkatalysts]

The 2025 SaaS Churn Crisis: 6 SaaS Customer Retention Strategies that Actually Work

SaaS companies are experiencing a churn crisis that’s no longer just a customer success problem; it’s a boardroom-level issue. According to ProfitWell’s 2025 report, the average SaaS churn rate has climbed to 6.4%, up from 5.6% in 2023. 

So what is a good SaaS churn rate in 2025? A churn rate below 5% annually is considered strong. High-growth SaaS companies are aiming for under 3%. While that might not sound like much but for growing SaaS startups and mid-market players, the impact is massive.

A 1% increase in churn can reduce company valuation by 12-15%. Even more telling is the fact that Customer Acquisition Costs (CAC) have increased by over 28% year-over-year, while customers are now taking longer to reach activation or value realization.

In this high-stakes environment, SaaS customer retention strategies are no longer optional. They’re the difference between scaling and stalling.

Why are more SaaS companies losing customers in 2025?

Three core shifts are currently fueling the churn storm in the SaaS space:

1. Tool fatigue in the Enterprise Stack

With organizations using an average of 130+ SaaS tools, IT and finance teams are aggressively auditing and canceling underutilized software.

2. AI-driven replacements

AI-first competitors are promising faster outcomes at lower costs, prompting switching behavior even among long-term clients.

3. Shorter attention and loyalty cycles

Business users expect instant value. If they don’t get it within the first 30 days, 63% are likely to churn, according to a 2025 HubSpot SaaS Loyalty Index.

6 SaaS Customer Retention Strategies that actually work

1. Prioritize Time-to-Value (TTV) as a metric

According to Gainsight’s 2025 Customer Success Benchmark, companies that reduced their TTV by 30% saw a 22% improvement in customer retention.

In 2025, customer patience is razor-thin. Onboarding needs to be ruthlessly efficient. Here's how you can implement this:

Use data-driven product tours (like from Appcues or Pendo) to drive feature adoption.

Automate milestone emails and in-app nudges to reinforce early wins, with an efficient email marketing campaign

2. Deploy Predictive Churn Models using AI

Reactive customer success is outdated. Proactive AI-driven retention is what you need today. As per McKinsey's 2025 SaaS Outlook, SaaS firms using AI-powered churn prediction have reduced churn by an average of 19%.

Here's how you can implement an effective Predictive Churn Model:

Leverage behavioral analytics tools like Mixpanel or Totango to flag churn signals (e.g., drop in usage, support tickets spike). Reach out to a B2B Marketing Partner like Katalysts to leverage smart tools for behavioural analysis. 

Train AI models to assign churn risk scores and trigger interventions.

3. Build success plans for High-Value Accounts

In B2B SaaS, customer retention starts with strategic alignment. According to ChartMogul, 80% of revenue in mature SaaS companies now comes from existing customers. Here's how you can make your High-Value Accounts thrive:

Map your product KPIs to customer OKRs.

Create shared quarterly success plans reviewed in check-ins.

4. Use Dynamic Pricing to preempt churn

One of the most overlooked SaaS churn prevention tactics is pricing agility. In fact, Zuora’s latest report shows that companies with flexible pricing retain 18% more customers year-over-year. Some industry insights prevalent in 2025 are as below:

Usage-based pricing and modular upgrades are outperforming static tiered models.

Smart companies are offering ‘pause,’ ‘downgrade,’or ‘switch’ options before a cancellation can occur.

5. Turn Support into a Revenue Engine

Zendesk’s 2025 CX Trends underlines that companies with proactive support touchpoints see up to 27% higher NPS and significantly reduced churn.

Client Support shouldn’t just solve problems, it should surface value. Here's how your Support team can effectively drive revenue influx:

Equip your support team with upsell prompts and customer context.

Build self-serve knowledge bases and in-product help to reduce friction.

6. Invest in a Customer Marketing Flywheel

Advocates are 3x more likely to renew and 4x more likely to upgrade, according to a SaaS Capital study. The bottomline is that  retention doesn’t end at renewal; it accelerates with advocacy. 

Here are some tactics that work:

Launching customer spotlight marketing campaigns, case studies and community roundtables.

Offer referral bonuses with Specially curated plans and invite-only betas for loyal users.

How HubSpot successfully reduced its Churn Rate to reach $100 million ARR

HubSpot, a leading SaaS company specializing in inbound marketing and sales software, faced substantial pressure from venture capitalists to rapidly acquire new customers while simultaneously reducing a high churn rate. Recognizing that high churn could severely impact long-term revenue and company valuation, HubSpot implemented a comprehensive strategy to address this challenge. 

Key Strategies that were implemented included:

Customer-centric Onboarding: HubSpot revamped its onboarding process to ensure new users quickly realized value from the platform, thereby increasing the likelihood of retention. 

Data-driven Insights: By leveraging customer data, HubSpot identified usage patterns and proactively addressed potential issues that could lead to churn. 

Enhanced Customer Support: The company invested in robust customer support systems to promptly resolve user issues and improve overall satisfaction.

Educational Resources: HubSpot provided extensive educational content and resources to empower users and help them maximize the platform's benefits.

The Outcome:

Through these initiatives, HubSpot successfully reduced its churn rate and reached over $100 million in Annual Recurring Revenue (ARR), solidifying itself as a dominant player in the SaaS industry.

Customer Retention is now a cross-departmental KPI

Smart SaaS companies in 2025 are aligning product, marketing, customer success and sales around a single north star, i.e., Net Revenue Retention (NRR). Interestingly, VC firms are using NRR as a primary metric to evaluate SaaS health, often more than CAC or MRR.

The SaaS Churn Crisis is real, but solvable

You don’t need a massive budget to fight churn; you need the right approach.

By focusing on SaaS customer retention strategies that are data-driven, proactive, and experience-centric, you set up your business not just to survive the churn wave but ride it almost effortlessly. Learn how you can launch new Client Retention Initiatives as a small business or supplement efforts of your Client Success Team.

Ready to reduce Client -Churn Rate ?

At Katalysts, we help SaaS companies implement retention-first marketing strategies that scale. Let’s build your SaaS retention engine together.

For more details, schedule a consultation with the Katalysts team today!

1. Prioritize Time-to-Value (TTV) 

Data-driven product tours 

Automated milestone emails 

2. Predictive Churn Models 

Behavioral Analytics tools 

Train AI models to assign churn risk scores 

3. Success Plans for HVAs

Map product KPIs to customer OKRs.

Create shared quarterly success plans 

4. Dynamic Pricing 

Personalized pricing and modular upgrades 

Customizable subscription options to prevent cancellations

5. Equip Support Teams

Upskill teams with upsell prompts and customer context.

Build self-serve knowledge bases and in-product help

6.  Customer Marketing Flywheel

Customer spotlight Marketing Campaigns, case studies & community roundtables.

Referral bonuses with specially curated plans 

Source: This blog is first published on Katalysts.net