#Sports sponsorship

[indizombie]

I think we should be listening when athletes actually have the courage to speak up, but from personal experience you see just how annoyed the administrators are, and there's a huge power imbalance. The administrators of a lot of these sports are from the big end of town, they are rubbing shoulders with the executives of all of these fossil fuel companies, and I think when it comes to fossil fuels we should be having this conversation. Should fossil fuels be allowed to try and prop up their dying social licence at a time where clearly we have to accelerate the transition away from fossil fuels. The reality is it is less than 5 per cent of sports sponsorship that we're talking about when it comes to fossil fuels and clearly, I think, fossil fuels need sport more than sport needs fossil fuels.

David Pocock, former Wallabies captain and now independent senator

[fiercemillennial]

Shaq and Claressa: An Unlikely Powerhouse Partnership

Shaq + Claressa = Dynamic Duo. The GWOAT just leveled up her game with a little help from a big friend. #BlackExcellence #WomenInSports #PowerhousePartnership

The GWOAT’s Shoutout to the Big Aristotle and More Claressa Shields, the undisputed queen of boxing and self-proclaimed Greatest Woman Of All Time (GWOAT), has once again made history. But this time, it’s not just about her dominant performance in the ring. It’s about the powerful alliance she’s forged with a basketball legend. In a recent post that sent shockwaves through the sports…

[karmaalwayswins]

S1apSh0es "The Worst Sponsors, Team Owners, and Track Promoters in NASCAR history" (2019)

[horizoom]

Make your Game More Recognized To Audiences With the Sports Sponsorship

Brand placement mainly refers to placing your Brand in your consumers' intelligence. It’s not only the tagline or a stylish logo; brand placement is the approach to your business despite the rest of your contestants. Sports Sponsorship events can emphasize a wide range of insights in consumers’ minds, boosting the brand image and influencing sales and profits. Sports sponsorships are a wide range of processes with Horizoom Digital, from international events to local and regional occasions, and also becoming a great opportunity for aspirant professionals.

[takvera]

Time to Dump Santos from Tour Down Under, we need fossil fuel free ethical sports sponsorship

We need ethical sports sponsorship when it comes to the Climate Crisis, and the professional cycling Pro tour especially so.

Extinction Rebellion’s Tour Down Under protests should be a wake-up call for cycling. 

Tennis Australia and the Science Schools Project have both dropped Santos as a sponsor, so why hasn't the Tour Down Under?

https://www.bikeradar.com/features/opinion/extinction-rebellion-tour-down-under/

[yuwuta]

olympics coming up…… athlete aus on the mind….. satoru as a swimmer….. unreasonably large wingspan…. huge hands..... thinks “official” competitions and tournaments are boring because he can’t use the goofy purple googly eyes goggles he likes to practice in…… practices at ungodly hours solely because he likes when the pool is empty because that means you’ll dip your feet in at the edge and be there to greet him with a kiss when he’s finished his laps….. they bring up the stats board and it’s just his name ten times before the next fastest person and he could still lap them, and even tho he’ll always put so much pressure on himself to be the best, it’s worth it to have you hold his face and tell him you’re proud of him... he’s gotten so much merch from events and sponsorships and he used to think they just created clutter but that all changes when you start to wear his clothes (esp the ones with his name on it… he’s not proud to admit that does Something to him)…. always looks up to the stands when he finishes a race and if he knows you’re not there, he looks right at the camera, draws an infinity sign with his fingers, and blows a kiss (which, some commentators routinely call “unsportsmanlike conduct” but he doesn’t care, and always, publicly says he’ll pay the fees if it means blowing a kiss to his girl at home)

[iismmumbai]

Webinar on Sports Sponsorship and Business Development by IISM alumna Pallavi Gupta-Business Development Manager at Dharma Cornerstone Agency

Join our ‘Alumni Speaks Session’ webinar and hear from our alumna Ms. Pallavi Gupta, about her time in the sports industry.

The webinar will also help you reach a conclusion about how your chances increase exponentially of making a rewarding career in sports after graduating from IISM.

Pallavi will also interact with aspirants and clear any doubts regarding career opportunities in sports. If you too are interested in learning more about the behind-the-scenes of the sports industry, join us as we engage in a conversation with her on a webinar.

Webinar Details: -

Date: 27th December 2022

Day: Tuesday

Timing: 05.00 PM (IST)

IISM Alumni Session Registration Link

[reportwire]

World Cup organizers to ban alcoholic beer sales at stadiums

World Cup organizers to ban alcoholic beer sales at stadiums

DOHA, Qatar — World Cup organizers will ban the sale of all beer with alcohol at the eight stadiums used for the soccer tournament, a person with knowledge of the decision told The Associated Press. The decision comes only two days before games start in Qatar. Non-alcoholic beer will still be available for fans at the 64 matches, the person said. The person spoke on condition of anonymity because…

[silverlineswap]

Sports and Crypto are going to be good friends in the future

SilverLineSwap-Crypto News

For good reason, cryptocurrency is the fastest-growing sponsorship category in sports advertising. The crypto industry adds enormous value to leagues, franchises, and athletes all over the world. As a result, leagues, franchises, and professional athletes are looking to connect with younger audiences, such as GenZers and millennials, an elusive and critical demographic for the sports industry that cryptocurrency possesses in spades. As a result, sports and cryptocurrency collaborations are a win-win situation. Sports sponsorship is a $40 billion industry worldwide.

In the last year alone, crypto firms have spent more than $3 billion on sports sponsorships. Although it may not appear to be an obvious place for audience overlap, crypto brands are leveraging sports’ massive reach to raise awareness of a relatively new industry. Brands can meet people where they are through sponsorships, such as Sam Bankman-FTX Fried’s exchange logo on baseball umpire shirts and Super Bowl ads. To the average person just getting started, the crypto industry is attempting to humanize what can appear to be a complex and intimidating technology.

Consumers are more likely to try a brand when a well-known athlete endorses it, whether it’s Wheaties cereal, Gatorade sports drinks, or a pair of shoes. People who are already using that product will feel validated in their decision, increasing brand loyalty. In fact, a celebrity endorsement can cause stock prices to rise and sales to increase by 4%. Undoubtedly, advertising and the brand of clothing or footwear worn by their favorite athlete influence consumers. I understand that wearing Adidas football shoes will not allow me to glide past defenders and score a goal, as we have seen Lionel Messi do hundreds of times. But I still buy Adidas shoes because one of the world’s greatest footballers wears the same brand.

There are billions of people who, like me, watch these sporting events and are influenced by what their heroes are doing or saying. Enter crypto companies that have left no stone unturned in their efforts to capitalize on this opportunity.

Crypto is making money off the buzz:

Since the crypto meltdown began in November 2021, the crypto ad spending bonanza has abruptly ceased. Last year, every major cryptocurrency exchange advertised with some of the world’s top sports banners, including Formula One and the Indian Premier League. According to reports, Indian crypto exchanges spent more than Rs 50 crore on advertisements during the ICC T20 World Cup in 2021.

Silverlineswap | sparc bets | sports with crypto | crypto payment | accepts crypto | Crypto is making money off the buzz | Sports sponsorship

[indizombie]

Most of our actions and decisions fall in a far-reaching spectrum of grey. A wealthy person who wants to take some action on climate change can install solar panels and use the electricity they generate to power their new electric car. A poorer person may have the same beliefs but doesn't have the same financial opportunity to put their money where their mouth is. Almost all of us are the beneficiaries of dividends from mining, gambling, alcohol, and tobacco companies through our superannuation whether we support those industries or not. How many of us are truly prepared to make the decision to divest our lives of organisations we don't support — no matter the cost? The same is true of sportswomen and men. It is a courageous athlete who is prepared to bite the hand that feeds. But those same athletes have started a broader conversation, which takes courage in itself, because the choices they have to make aren't always easy.

David Mark, ' In sport, it's all about the money — but accepting it is not always so easy', ABC

[karmaalwayswins]

Modern MBA “Price of Success: The Problematic Business of Football” (2022)

[presdestigatto]

the sponsorship with ferrari is very, very blatant sportswashing (i.e. using sports to improve a reputation tarnished by wrongdoing) by HP. in addition to the economic/advertising benefits of this sort of sponsorship, partnering with one of the most popular and well-known f1 teams after months of being rightfully lambasted for participating in genocide is textbook sportswashing and likely factored into why they’re making such a huge investment at this point in time (in the middle of a season etc) so yeah. don’t let the shitty company distract from its crimes, boycott the merch and keep talking about it when you can so it doesn’t work as well as they hope it will 🫥

[horizoom]

Why Sports Sponsorship is a Win-Win for Brands and Athletes

Sports Team Sponsorship and Sports Sponsorship have become integral to the marketing strategy for many brands across various industries. Sports have a universal appeal and have the power to unite people from different walks of life. Brands recognize this appeal and the potential for reaching a diverse audience through sports sponsorship. Athletes, on the other hand, benefit from the financial support and exposure that sponsorship provides. This article explores the benefits of sports sponsorship for both brands and athletes.

What is Sports Sponsorship?

Sports sponsorship involves a brand investing money in a sports team or an individual athlete in return for exposure and marketing opportunities. The sponsorship could be in financial support, equipment, or apparel. In exchange, the brand gains exposure through advertising, branding, and promotional activities associated with the team or athlete.

Benefits for Brands

Increased Brand Awareness

One of the main benefits of sports team sponsorship for brands is increased brand awareness. Sports have a massive following, with millions of people tuning in to watch life and television games. By sponsoring a sports team or athlete, brands can tap into this massive audience and promote their products or services. The brand's logo, name, and colours are displayed prominently on the athlete's apparel, team uniforms, and equipment. This exposure helps to increase brand recognition and familiarity with the target audience.

Positive Association

Sports sponsorship also allows brands to associate themselves with sports' positive values, such as teamwork, perseverance, and excellence. This association can help to build trust and credibility with consumers, especially if the brand aligns with the values of the team or athlete. The positive association can lead to increased brand loyalty and sales.

Cost-Effective Marketing

Sports sponsorship is a cost-effective way for brands to reach a massive audience. The cost of sponsoring a sports team or athlete is relatively low compared to other forms of advertising, such as television or print ads. Additionally, the exposure gained through sports sponsorship can be far-reaching and long-lasting.

Benefits for Athletes

Financial Support

Sports sponsorship provides financial support to athletes, which helps them to focus on their training and competition. The financial support could be in the form of equipment, travel expenses, or cash payments. The financial support allows athletes to invest in their training and development, which can lead to improved performance.

Exposure

Sports sponsorship also provides exposure to athletes. Sponsors typically feature athletes in their advertising and promotional activities, which helps to increase the athlete's profile and reach. The exposure gained through sponsorship can lead to new endorsement deals and other opportunities.

Professional Development

Sports sponsorship can also provide athletes with opportunities for professional development. Sponsors often provide training and mentoring to athletes, which can help them to improve their skills and performance. Additionally, athletes can gain valuable experience working with sponsors and learning about the business of sports.

Examples of Successful Sports Sponsorship

Nike and Michael Jordan

One of the most successful sports sponsorships of all time is the partnership between Nike and Michael Jordan. Nike signed Jordan to a sponsorship deal in 1984 and launched the Air Jordan brand together. The partnership has been hugely successful, with Air Jordan becoming one of the world's most iconic and recognizable brands.

Emirates and Arsenal FC

Emirates, the Dubai-based airline, has been the main sponsor of Arsenal FC since 2006. The partnership has been successful for both parties, with Emirates gaining exposure to Arsenal's global fan base and Arsenal benefiting from the financial support provided by Emirates.

Red Bull and Extreme Sports

Red Bull's sponsorship of extreme sports has been a key part of the brand's success. By sponsoring athletes and events in sports like snowboarding, skateboarding, and surfing, Red Bull has created a strong association with energy, adrenaline, and adventure. The brand's support of extreme sports has also helped to create a community of fans and followers who share a passion for these sports and the lifestyle that surrounds them.

 Red Bull's involvement in extreme sports has gone beyond just sponsoring events and athletes; the brand has also created its own extreme sports events, such as the Red Bull X-Fighters, which have become major attractions in their own right. Overall, Red Bull's sponsorship of extreme sports has helped to create a brand that is synonymous with excitement and adventure.

Conclusion

Sports sponsorship is a win-win for both brands and athletes. Brands gain exposure to a massive and diverse audience, increase brand awareness and association with positive values, and benefit from cost-effective marketing. Athletes, on the other hand, gain financial support, exposure, and opportunities for professional development. Successful sports sponsorships such as Nike and Michael Jordan, Emirates, Arsenal FC, Red Bull, and extreme sports demonstrate the power and potential of sports sponsorship. As sports continue to unite people across the globe, we can expect sports sponsorship to remain a vital part of the marketing strategy for many brands.

[f1uckinghell]

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[iismmumbai]

IISM Alumni Speaks Session on Sports Sponsorship and Business Development by alumna Pallavi Gupta

IISM is elated to announce that the ‘Alumni Speaks Session’ is back and in full swing. The objective of this session is to host a webinar, wherein our alumni will address potential aspirants about their journey in the sporting industry.

The first session will be hosted by our third year Bachelor of Sports Management student Ms. Shruti Yawalkar and the alumna will be Ms. Pallavi Gupta, Business Development Manager at Dharma Cornerstone Agency. Pallavi was our Master of Sports Management student and has experience working in the sports sponsorship & business development verticals.

Register Now for the webinar to get acquainted with these domains of the sporting industry.

Webinar Details: -

Date: 27th December 2022

Day: Tuesday

Timing: 05.00 PM (IST)

IISM Alumni Session Registration Link

[reportwire]

Publishing executive charged in Tokyo Olympic bribes scandal

Publishing executive charged in Tokyo Olympic bribes scandal

TOKYO — A top executive at a major Japanese publisher was charged Tuesday with bribing a former Tokyo Olympics organizing committee member. The charges against Tsuguhiko Kadokawa, a major figure in Japan’s movie and entertainment industry, are the latest in the unfolding corruption scandal related to last year’s Tokyo Summer Games. Kadokawa was arrested Sept. 14 on suspicion of bribing Haruyuki…