#SurferSEO

[jim-lopez]

6 Best ai copywriter tools for 2022

[onebasemedia]

How To Get Hundreds Of Local leads Using Local SEO

🔍📈 Want to flood your business with hundreds of leads using Local SEO? Here's the winning formula:

1️⃣ Download the Surfer Keyword Tool and search for your service in your local area. Discover the exact keywords and search volume that people are looking for.

2️⃣ Head over to the Surfer SEO Tool and optimise your content score to soar above 70. This ensures your content is finely tuned for search engine success.

3️⃣ Next step? Build dedicated local service pages for all the areas you cover. 🏙️ For instance, if you're a plumber serving London and targeting Chelsea, create a specialised "Plumbing in Chelsea" page.

4️⃣ Now, here's the magic: Optimise each of these local service pages using Surfer's insights. Fine-tune your content to perfection and sit back to watch the traffic roll in.

🚀 It's time to dominate your local market and turn those searches into leads! Get started today with Surfer and revolutionise your SEO game.

[nenamatic]

For the content creators in the field of web content writing, AI prose generating tools is a powerful tool in their arsenal. It is natural that both content producers and the SEO experts are equipped with handy tools for their trade. These two independent methods, Surfer SEO and Koala Writer, pursue content optimization based, though, on different AI aspects. Surfer SEO Applies Integrated Approach to balancing with other elements for content creation. Surfer SEO vs Koala Writer  On the other hand, Koala writer offers a simple experience whereby the writer doesn't worry about other aspects of the composition but only contemplate how they can convey the content in simple ways for their audience to understand. I will write here my honest Surfer SEO VS Koala writer review. The mountains of divergence are in the GPT-4 algorithm which Surfer SEO is using and in the GPT-3.5 algorithm which Koala Writer is using. The effect is that users have to deal with the variety of processes in content improvement and the generation of the content.  Surfer SEO is stated to have the best content quality evaluation system that is realized by the involvement of a huge amount of tools for a kind of practical orientation towards the content betterment. While on the one hand, Koala Writer aims to edit and clarify the process and pay less when writing is done in a hurry, on the other hand, there is the main aim of making the process go on smooth without breaking the bank. Dispute that is of conflicting expert circles and user community on the use of the AI tool is around whether customization is an issue. Whatever the case it will be the best performing one Surfer SEO which will offer a highly informative content or the smallest known one of Koala Writer which will be utilized usually. The discourse between two sides, which deals with the decision of which AI content tool to go for, recognizes the two main aspects of a tool. They are tailored solutions and a simple application. It may all come down to preference, since Surfer SEO gives out detail by detail instruction concerning optimization, while the latter, KoalaWriter, seeks to simplify the whole process and delivers within the framework of a no-fuzz service. Overview of Surfer SEO One can obviously say that despite the multitude of SEO tools both in Surfer and Koala Writer, we can still see differences between those two tools and the unique features and highlights of Surfer SEO. Surfer SEO uses content research together with a range of potential services like writing, editing, publishing and promotion that are all geared towards content optimization Core Features Surfer SEO offers an array of features aimed at enhancing the SEO value of written content. The platform's features include: Keyword Analyzer: Enables the identification and implementation of relevant keywords. SERP Analyzer: Assesses search engine results pages to provide competitive insights. Content Editor: Provides real-time SEO recommendations during the content creation process. Content Planner: Generates content strategy outlines based on keyword research. Algorithm and Content Analysis The strength of Surfer SEO lies in its proprietary algorithm that scrutinizes various elements: Content Score: Rates content based on Surfer's specific criteria for optimization. Keyword Density: Evaluates and suggests optimal keyword frequencies. Structure Analysis: Advises on heading usage and content layout to improve readability and SEO. User Interface and Experience Surfer SEO is recognized for a user interface that facilitates straightforward navigation: Module Access: Users have immediate access to various tools from the dashboard. Guided Tutorials: New users can learn through step-by-step guides. Responsive Design: The platform operates efficiently across different devices and screen sizes. Overview of Koala Writer Koala Writer distinguishes itself with a strong emphasis on SEO optimization and a user-friendly interface.

It is designed to assist users in creating content that resonates with search engine algorithms, thereby potentially increasing online visibility. Core Features SEO Optimization: Tools for keyword analysis and SERP analysis ensure content is optimized for search rankings. Content Structuring: Assists in organizing articles with the right headings and layout for better readability. AI Writing Capabilities Language Models: KoalaWriter utilizes advanced AI, with some sources suggesting it runs on GPT-4 for generating content. Content Types: Capable of producing a variety of content, from informational articles to product roundups. User Interface and Experience Ease of Use: Known for its intuitive design, allowing users to navigate and create content effortlessly. Support: Provides timely customer support, ensuring a seamless experience for content creators. Surfer SEO vs Koala writer-Comparative Analysis In this section, a detailed comparative analysis of Surfer SEO and Koala Writer is presented, focusing on three specific aspects: If you consider their SEO performances, how smoothly they get integrated when you link them to other tools and platforms, and a cost versus benefits ratio for each tool. Performance in SEO Ranking Surfer SEO will guarantee your SEO content will be much more relevant and keyword dense, if your content is where the keywords are, searching party will find you much faster. Although Surfer SEO emerges to be more effective than Frase and other content optimization tools in the comparison, this is not the only reason why it is the best among the others. On the contrary, the promise made by KoalaWriter, that has the same advanced technology as Surfer SEO, is also for producing SEO-oriented but search engine rankings content as not much than the amount of evidence provided regarding its effect on SEO rankings as there was in the case of Surfer SEO. Ease of Integration KoalaWriter's usability and integration factors are exceptionally high rated as well. It provides a smooth user experience, seemingly endless information and product roundup content. At the same time, Surfer SEO is worth ethical attention as it offers an option to integrate with different content management systems and SEO utilities. It's a matter of choosing between the two and which, at the end of the day, coincides with the user's preference and ecological discipline. Surfer SEO prices Cost-Benefit Assessment The main thing to be looked at when budget considerations related to both tools are assessed is the capabilities they both offer, as well as their pricing structures. Surfer SEO is widely known for its analytical system, as KoalaWriter has earned its reputation as time-saving software.  Each of these products provides multiple pricing levels, and everybody who has tried these tools has reported a high level of satisfaction. For instance, each of these tools have provided very high user satisfaction ratings comparable to Koala AI’s scores. Deliberate assessment of the use cases of each social media platform vis–a–vis affordability is required to decide on the most affordable options for the users' requirements. Koala writer prices User Testimonials and Case Studies Surfer SEO as such is very popular among SEO community for its ability to boost organic traffic. For some users real significant big jumps are reported with Surfer-proposed recommendations implementation bringing about haud public by as much as 84%. In sum, the metric used for user satisfaction also portrays the performance of the product. G2 reviews have produced a remarkable score of 4.7/5 from 64 reviews, which are good testament to the satisfaction of a lot of users. Unlike other contenders for the same arena, KoalaWriter has its own unique strengths and it is a competent one. The interviewees will commonly pointed to the fact that it is the software that helps them to create content so fast, that it is really convenient when you need to increase the volume of writing quickly.

KoalaWriter Review was said to have some problems with the content size, but the tool has got praise for all the same features which are very easy to use and are near writing-ready outputs. SEO ToolUser Feedback HighlightsNoted Improvement in TrafficAverage User Satisfaction RatingSurfer SEOStrong organic traffic growth, reliable resultsUp to 84%4.7/5 (from 64 reviews)KoalaWriterSpeed in content creation, ease of useN/AN/ASurfer SEO vs Koala writer-user feedback Analyzing the testimonials and case studies proves that Surfer SEO, and KoalaWriter equally, are efficient, and there appears to be a growth in the satisfaction score of the tool. Every week new add-ons are being developed, and each one creates its own niche that custoers like to use based on their preferences. Unfailing stream of positive feedback cannot but serve as an example of their individual strengths in the SEO and content creation world. Conclusion and Recommendations For the matter of Surfer SEO and KoalaWriter, whether for individuals or business entities, it would be important to consider what they actually require in the context of search engine optimization and content creation. Surfer SEO is quite a great as it has a lot of relevant data. So, if someone minutely prefers granular SEO control and detailed content strategy, then it might be the right one for them. Surfer SEO’s background on conversions is evident because some users have reported a 84% improvement in organic traffic after optimizing their contents with Surfer SEO. Recommendations: Surfer SEO: Choose this tool if you want to do a lot of SEO research and content optimisation based on a lot of data. KoalaWriter: If you care more about speed and ease of writing SEO-friendly content, this AI helper is the right choice for you. FactorSurfer SEOKoalaWriterSEO AnalyticsExtensive and detailedBasicContent CreationData-driven suggestions for optimizationAI-powered efficiency in writingEase of UsePotentially steeper learning curveUser-friendly and intuitive interfaceUser SatisfactionHigh satisfaction scores according to G2 reviewsPreferred for straightforward content creation To get the most out of both, businesses can consider incorporating them into their content strategy: Use Surfer SEO for encompassing SEO strategy and Koala writer for fast article creation. Frequently Asked Questions Surfer SEO the user with dedicated content and SEO audit tools that are aimed to assist the user in optimizing his content. On the other hand, Koala writer is based on applying there latest machine learning advances to simplify the writing process. What is the contrast price between Surfer SEO and Koala Writer in respect to its cost? Surfer SEO has plans which are shaped according to the sizes of different businesses while Koala Writer may have an altogether different structure of usage plans. Accurate Prices may vary hence users should neccessarily visit each tool's pricing page if the tool has specific kind of offer. What are the rewarding points of having Surfer SEO as content optimization tool? Surfer SEO is of great use for the in-depth SEO analysis of on-page factors which will allow the user to perfect the business content relevancy and SEO success. Will there be any AI components as part of the Koala Writer services? Yes, KoalaWriter tool offers AI-enabled collection of technologies to allow authors to create content and manage SEO operations more efficiently, by means of automation. Can Surfer SEO be utilized for free, or should there be a subscription you should pay for? Surfer SEO as a rule is a subscription tool, but for the accurate information about any free trial or free range of the app proposed users should pay attention to Surfer SEO’s official website. What is the result of the content backed up by Surfer SEO? At what point does the content updated with Koala Writer appear? The way the Surfer SEO or Koala Writer-generated and optimized content affects

all depends on some factors like whether it is persuasive content or the audience one is aiming at. Often, it is said that with the implementation of the instruments of FMT, there is a noticeable enhancement of traffic and attraction scores once they are used appropriately.

[pandoraselysians]

Get Unique Surfer SEO-Optimized Articles with Jarvis and Jasper AI for $9.64 ONLY!

🚀Buy this service now: shorturl.at/bpqB4

I'm an experienced copywriter with over five years of writing success, who can write unique SEO-optimized articles for your website. My tone is always persuasive and you'll never have to worry about plagiarism or copyright infringement because my work is 100% original! 

What will you get?

SEO Optimization

100% Plagiarism-Free Content

Good Readability Score

3 Royalty Free Images

Quick Delivery

Unlimited Revisions

Jarvis + Surfer SEO + Grammarly

Niches I can write on:

Health & Fitness

Internet and Technology

Entertainment

Business and Finance

Food and Beverage

Lifestyle

Nutrition

General

And many more

[digitalmarketingwebdesign]

How To Replace Jasper AI and SurferSEO WITHOUT Adding Another Subscription! How To Replace 2 Subscriptions Without Adding Another One! Today I am going to show you how to create content that ranks in minutes for free using an AI Writer. To get started using the AI Writer, you will... https://digitalmarketingwebdesign.com/how-to-replace-jasper-ai-and-surferseo-without-adding-another-subscription/

[bovisoftware]

SEO

How to identify potential keywords without spending a cent. Here are 7 best keyword research tools for free 👇 1. Ryan Robinson ↳ Researching the best keyword ideas for your blog? Check this out. Link: https://lnkd.in/eNpA6eCu 2. The Hooth ↳ The HOTH Google Keyword Planner Tool powered by SEMrush, helps find high-volume terms and phrases that relate to your primary keyword. Link: https://lnkd.in/efJeDeGJ 3. Ahrefs free keyword generator tool ↳ Many of us only know the paid tool but it also offers a lot of free tools. One of them is the keyword generator Link: https://lnkd.in/ewyWfPAj 4. Keyword Surfer ↳ This is a free Chrome Extension from SurferSEO Link: https://lnkd.in/eAzaKrEH 5. WordStream ↳Discover new keywords and performance data to use in your site content, Google Ads campaigns and more. Link: https://lnkd.in/eiYd_n2i 6. Search Volume ↳ The hidden Search Volume in Google Keyword Planner is back! Link: https://searchvolume.io/ 7. Google Keyword Planner ↳ A completely free tool offered by Google Ads Keyword Planner 👉 Become an SEO expert in 2024.

Happy Thursday!

[airnetmarketing]

AI數位行銷實戰培訓

一、課程設計： 綜合27年的網路行銷經驗以及我16年的培訓經驗，同時融入近五年全球網路行銷趨勢與AI工具應用，結合海外與兩岸的行銷案例與做法。為您設計一套為期四個月、共150小時的實戰培訓計畫。 二、課程目標： 掌握最新網路行銷趨勢與策略 精通AI工具在網路行銷中的應用 提升實戰能力，解決實際問題 培養數據分析與決策能力 三、課程大綱： 共計150小時，(不含線上數位課程60小時) 以下是完整的課程大綱介紹，包含AIRNET六大階段的課程主題與內容： 第一階段：全球經濟與政治分析與調查 (5%) 課程主題： 全球經濟趨勢與展望 主要國家經濟政策分析 國際貿易與投資環境 地緣政治風險評估 課程內容： 運用AI工具分析全球經濟數據與報告，如世界銀行、國際貨幣基金組織等資料。 探討國際經濟組織的政策與影響，如WTO、G20等。 分析主要國家經濟政策對產業的影響，如美國、中國、歐盟等。 評估地緣政治風險對市場的衝擊，如貿易戰、區域衝突等。 第二階段：全球自身產業分析與調查 (15%) 課程主題： 產業結構與競爭態勢分析 產業價值鏈分析 消費者行為與市場趨勢研究 競爭對手分析與標竿學習 課程內容： 運用AI工具進行產業研究與分析，如Statista、Crunchbase等。 透過AI工具分析競爭對手網站與社群媒體，了解其策略與優勢。 調查目標市場消費者行為與偏好，利用AI工具進行問卷調查與分析。 學習如何從競爭對手中學習，並應用於自身業務。 第三階段：SWOT分析與戰略定義 (10%) 課程主題： SWOT分析方法與應用 內部優勢與劣勢分析 外部機會與威脅分析 制定市場進入與發展戰略 課程內容： 透過AI工具輔助SWOT分析，如SWOT AI等。 找出企業內部的核心競爭力與待改善之處。 探索市場潛在機會與可能面臨的挑戰。 根據SWOT分析結果，制定符合企業目標的市場戰略。 第四階段：數位行銷執行戰術與工具 (50%) 課程主題： 內容行銷、SEO優化、社群媒體行銷 廣告投放、電子郵件行銷、聊天機器人 網紅行銷、公關媒體關係、跨境電商 行動行銷、影音行銷、虛擬實境行銷 課程內容： 學習各項數位行銷策略與技巧，並結合AI工具應用。 實際操作各類行銷工具與平台，如Google Ads、Facebook Ads、ChatGPT等。 透過案例分析與實戰演練，提升實務操作能力。 探討新興行銷趨勢，如元宇宙行銷、NFT行銷等。 第五階段：各項數據統計與收集分析 (10%) 課程主題： 網站分析與數據追蹤 社群媒體數據分析 廣告成效評估與優化 顧客關係管理與數據分析 課程內容： 學習如何設定與追蹤網站數據，利用AI工具進行分析。 分析社群媒體數據，了解受眾行為與偏好。 評估廣告投放成效，並運用AI工具優化廣告策略。 建立顧客關係管理系統，並利用AI工具進行數據分析。 第六階段：修正與覆盤調整 (10%) 課程主題： 行銷活動成效評估與檢討 數據分析與洞察 策略調整與優化 持續學習與成長 課程內容： 透過AI工具分析行銷活動數據，找出可改善之處。 學習如何從數據中獲得洞察，制定更有效的策略。 培養快速反應與調整的能力，應對市場變化。 建立持續學習的習慣，掌握最新行銷趨勢與技術。 備註： 課程內容將根據最新趨勢與學員反應進行調整。 每堂課皆有實作練習與案例分享。 鼓勵學員分享經驗與交流。 提供課後諮詢與輔導。 AI工具應用： 本課程將大量結合AI工具，如ChatGPT、Google Analytics、SimilarWeb等，幫助您更有效率地完成各階段任務，並提升行銷成效。 預期效益： 完成本課程後，您將具備全球視野與產業洞察力，能制定有效的行銷戰略，並善用AI工具執行各項戰術，實現卓越的行銷成果。 日期 星期 時間 課程主題 AI工具應用範例 備註 7/1 一 19:00-22:00 全球經濟趨勢與展望 主要國家經濟政策分析 探索國際市場趨勢 ChatGPT, Google Trends, World Bank Data, IMF Data 7/3 三 19:00-22:00 國際貿易與投資環境 各國產業關稅與貿易壁壘 WTO與CTPP ChatGPT, Google Trends, 各國政府網站、智庫報告 7/4 四 19:00-22:00 討論輔導日 (第一階段) -現在是跨境電商的趨勢 討論、答疑、實作演練 7/5 五 19:00-22:00 地緣政治風險評估 三角貿易與物流 貨幣政策與資金扭動 ChatGPT, Google Trends, WTO官方資料、UNCTAD資料 7/8 一 19:00-22:00 網路行銷生態系統與最新趨勢 過去與現在的起落 為了未來，現在該做的哪些？ ChatGPT, Google Trends, 各國智庫報告、國際新聞 7/10 三 19:00-22:00 產業結構與競爭態勢分析 找出自己產業的藍海思路 定位與心智 Statista, Crunchbase, SimilarWeb 7/11 四 19:00-22:00 討論輔導日 (第二階段) -資訊、貿易差賺錢，不是賣商品 討論、答疑、實作演練 7/12 五 19:00-22:00 產業價值鏈分析 趨勢化、數字化、流程化 Porter's Value Chain Analysis tools, AI-powered industry analysis tools 7/15 一 19:00-22:00 消費者行為與市場趨勢研究 消費者行為分析與受眾鎖定 Google Analytics, SurveyMonkey, Qualtrics (搭配AI分析工具) SimilarWeb, Facebook Audience Insights, Google Analytics 7/17 三 19:00-22:00 競爭對手分析與標竿學習 商業情報與與敵我資訊 實時監控做決策 SimilarWeb, SEMrush, Ahrefs 7/18 四 19:00-22:00 討論輔導日 (第二階段) -商場如戰場、兵不厭詐 討論、答疑、實作演練 7/19 五 19:00-22:00 SWOT分析方法與應用 內部優勢與劣勢分析 外部機會與威脅分析 SWOT AI, Lucidchart ChatGPT, Miro PESTLE Analysis tools, AI-powered trend analysis tools 7/22 一 19:00-22:00 數位(字)行銷四大金剛 獨立站、官網、社群、輿論、短視頻 如何佈局自己企業的數位(字)行銷 7/24 三 19:00-22:00 制定市場進入與發展戰略 影響力行銷與社群口碑建立 ChatGPT, Miro 7/25 四 19:00-22:00 討論輔導日 (第三階段) -不是努力問題，而是選錯賽道 討論、答疑、實作演練 7/26 五 19:00-22:00 內容行銷、SEO優化、社群媒體行銷 SEO優化與內容行銷 (導入AI工具) ChatGPT, SurferSEO, SEMrush, Ahrefs, Hootsuite, Buffer, Sprout Social 7/29 一 19:00-22:00 內容策略規劃與製作 (結合AI生成工具) AI工具在行銷中的應用概覽 影音行銷與直播 虛擬實境與擴增實境行銷 整合行銷策略規劃與執行 BuzzSumo, Brand24, Mention SurferSEO, SEMrush, Ahrefs Jasper, SurferSEO, Copy.ai ChatGPT, Copy.ai, Rytr, Grammarly Cision, Meltwater, Muck Rack InVideo, Wave.video, Restream Unity, Unreal Engine, ARKit 7/31 三 19:00-22:00 廣告投放、電子郵件行銷、聊天機器人 廣告平台操作與廣告格式選擇 電郵行銷與自動化 (結合AI工具) Google Ads, Facebook Ads, TikTok Ads, Mailchimp, ActiveCampaign, Chatfuel Mailchimp, ActiveCampaign, HubSpot 多種AI工具綜合應用 8/1 四 19:00-22:00 討論輔導日 (第四階段) -內容為王、霸屏稱帝 討論、答疑、實作演練 8/2 五 19:00-22:00 網紅行銷、公關媒體關係、跨境電商 社群平台經營與內容傳播 AI工具在行銷中的應用概覽 跨境電商與國際市場拓展 Upfluence, CreatorIQ, Grin, Cision, Meltwater, Shopify, BigCommerce,Upfluence, CreatorIQ, Grin Hootsuite, Buffer, Sprout Social Shopify, BigCommerce, Magento 8/5 一 19:00-22:00 行動行銷、影音行銷、虛擬實境行銷 行動行銷與App推廣 Branch, AppsFlyer, InVideo, Wave.video, Unity, Unreal Engine Branch, AppsFlyer, Adjust 8/7 三 19:00-22:00 網站分析與數據追蹤 數據追蹤與成效分析 (導入AI分析工具) Google Analytics, Mixpanel, Hotjar   8/8 四 19:00-22:00 討論輔導日 (第四階段) -流量越來越貴、創意越來越多 討論、答疑、實作演練 8/9 五 19:00-22:00 社群媒體數據分析、廣告成效評估與優化   Google Analytics, Facebook Insights, Twitter Analytics, Sprout Social 8/12 一 19:00-22:00 顧客關係管理與數據分析 聊天機器人與客戶服務 (運用AI技術) Salesforce, HubSpot, Zoho CRM (搭配AI分析工具) ManyChat, Chatfuel, Dialogflow 8/14 三 19:00-22:00 行銷活動成效評估與檢討 Google Analytics, Facebook Insights, Mixpanel 8/15 四 19:00-22:00 討論輔導日 (第五、六階段) -為自己的投入買單 討論、答疑、實作演練 8/16 五 19:00-22:00 數據分析與洞察、策略調整與優化 個人品牌建立與職涯發展   Google Data Studio, Tableau, Power BI LinkedIn, Personal branding tools 10/21 一 19:00-22:00 畢業專題討論與成果發表 3~5人一小組，做出營業額、創造獲利。 10/23 三 19:00-22:00 業界專家講座與交流 兩岸三地高層評鑑Hire高手 10/24 四 19:00-22:00 討論輔導日 (總結) 統計各項成果與共享資源(私董會成立) 討論、答疑、實作演練 10/26 六 結業典禮與證書頒發 招收學員：大陸地區、台灣地區、東南亞(新加坡、馬來西亞、越南、泰國)、北美地區 報名本課程學員：本單位將免費贈送AI戰鬥機(行銷必備的AI 工具平台軟體)價值新台幣：12,000、以及網路行銷36計書籍一本、以及大陸地區AI與跨境電商直播基地產業參訪團(五天四夜)價值：新台幣30,000元，機票自費。 六、AI工具應用： 本課程將大量結合AI工具，透過實作練習，您將學會如何善用AI工具提升工作效率與成效。 為了讓學員真正不是來「聽課」而是可以真正自己實務操作得到結果所設計的課程，因此，從上課第二周開始的作業。就要求參加的學員根據上課所學，真實落地執行操作！以確保結業之前，可以物超所值。將提供獎學金制度。若有按照操作模式執行而未達預期目標者，本單位將扣除手續費8%學費後全部無息退還學費。 實戰挑戰退回學費(30小時) 根據報名時的承諾書履行實戰操作 只認實戰成績結果定論。 五、備註： 課程內容會根據最新趨勢與學員反應進行調整。 每堂課皆有實作練習與案例分享。 鼓勵學員分享經驗與交流。 提供課後諮詢與輔導。 六、AI工具應用： 本課程將大量結合AI工具，透過實作練習，您將學會如何善用AI工具提升工作效率與成效。 為了讓學員真正不是來「聽課」而是可以真正自己實務操作得到結果所設計的課程，因此，從上課第二周開始的作業。就要求參加的學員根據上課所學，真實落地執行操作！以確保結業之前，可以物超所值。將提供獎學金制度。若有按照操作模式執行而未達預期目標者，本單位將扣除手續費8%學費後全部無息退還學費。 Read the full article

[jim-lopez]

SURFER SEO Pricing: Why this SEO software is worth the price

[onebasemedia]

Optimise Your Home Page to Rank Faster

🚀 Want to rank on Google fast and attract more local leads? 🎯 Here's the secret sauce: optimise your homepage! 🏡 It's your most authoritative page and the key to climbing those search engine ranks.

🔍 How? Start by focusing on your main service in your local area. Tailor your homepage content and keywords to match what your target audience is searching for.

💡 Need a little extra help? Try out Surfer SEO! 🛠️ This powerful tool scores your page out of 100 and provides valuable suggestions on keywords and headings to use for maximum impact.

Don't wait around for Google to notice you—take charge of your online presence and watch your visibility soar! 💥

[srutatechnologies]

10 BEST SEO TOOLS | 2024 EDITION

In the ever-expanding digital landscape, securing a prominent position on search engines is paramount. To excel in the competitive online realm, leveraging the right SEO tools is indispensable. This guide explores top-notch tools across various SEO aspects, empowering you to outshine competitors and elevate your online visibility.

A. Keyword Research Tools:

1. Google Keyword Planner: Uncover search volume and competitiveness insights to refine your content strategy.

2. Semrush: Harness a plethora of features for keyword research, competitor analysis, and website performance monitoring.

B. On-Page SEO:

1. Yoast SEO: Your WordPress optimization coach, providing real-time content feedback and SEO guidance.

2. Moz Pro: A comprehensive toolbox offering actionable insights to enhance your content's search engine performance.

C. Link Building:

1. Ahrefs: Analyze backlink profiles, explore competitor strategies, and track link-building progress.

2. BuzzStream: Streamline influencer outreach and relationship management to acquire quality backlinks.

D. Technical SEO:

1. Google Search Console: Gain invaluable insights into website performance on Google and address technical issues efficiently.

2. Screaming Frog SEO Spider: Conduct thorough website audits to identify and rectify technical SEO issues for optimal performance.

E. Content Optimization:

1. Grammarly: Elevate content quality with grammar and style suggestions, ensuring clarity and engagement.

2. SurferSEO: Fine-tune content based on competitor analysis and keyword optimization insights for enhanced visibility.

Conclusion:

Equip yourself with these powerful SEO tools to optimize your website, build authority, and create compelling content that resonates with your audience. As the SEO landscape evolves, staying informed and adaptable is key to long-term success. Start implementing these tools today to witness your online presence soar to new heights.

For detailed insights and comparisons, visit https://srutatech.com/2024/02/27/essential-tools-guide/ 

[multichoiceagency]

Unveiling the Best AI Tools of 2024 and Top 10 Pictory Alternatives

As we navigate through 2024, it's essential to stay abreast of the latest advancements in AI technology and explore viable alternatives to popular platforms like Pictory. Let's delve into What Are the Best Ai Tools in 2024 and discover 10 compelling alternatives to Pictory.ﾠ

The Best AI Tools of 2024 

GPT-4: Pushing Boundaries  

As the successor to OpenAI's GPT-3, GPT-4 pushes the boundaries of natural language processing. With enhanced capabilities in generating coherent text, generating ideas, and providing nuanced insights, GPT-4 stands as a formidable AI tool for content creation and beyond.ﾠ

Copy.ai Pro: Elevating Content Creation  

Copy.ai Pro continues to elevate content creation with its AI-powered marketing copy generation capabilities. From crafting compelling ad campaigns to refining product descriptions, Copy.ai Pro streamlines the writing process, offering efficiency and creativity in equal measure.ﾠ

ShortlyAI Plus: Real-time Assistance ﾠ

ShortlyAI Plus offers real-time assistance to writers, helping them generate concise, coherent content swiftly. With its intuitive interface and adaptive algorithms, ShortlyAI Plus empowers writers to overcome creative blocks and produce polished content efficiently.ﾠ

Wordtune Premium: Refining Prose  

Wordtune Premium refines prose with its AI-powered suggestions for sentence restructuring, style enhancements, and grammar corrections. By leveraging extensive linguistic rules and writing patterns, Wordtune Premium enhances the overall quality of written content seamlessly.ﾠ

SurferSEO Pro: Optimizing Content  

SurferSEO Pro combines AI and data analytics to optimize content for search engines effectively. By analyzing competitors' content and identifying relevant keywords and topics, SurferSEO Pro empowers writers to create highly-ranking, SEO-friendly content with ease.ﾠ

Top 10 Pictory Alternatives 

Visual.ly  

Visual.ly offers a comprehensive platform for creating visually stunning infographics, videos, and presentations. With its intuitive design tools and vast library of templates, Visual.ly serves as a compelling alternative to Pictory for visual content creation.ﾠ

Canva  

Canva provides an extensive array of design tools and templates for creating graphics, social media posts, and marketing materials. With its user-friendly interface and collaborative features, Canva stands as a versatile alternative to Pictory for design-centric projects.ﾠ

Venngage  

Venngage specializes in infographic design, offering customizable templates and intuitive design tools. With its focus on data visualization and storytelling, Venngage serves as a powerful alternative to Pictory for creating engaging visual content. 

Piktochart  

Piktochart offers a user-friendly platform for creating infographics, presentations, and reports. With its drag-and-drop interface and customizable templates, Piktochart provides a straightforward alternative to Pictory for infographic design. 

Snappa  

Snappa simplifies graphic design with its intuitive interface and extensive library of templates. From social media graphics to blog headers, Snappa offers a versatile alternative to Pictory for creating visually appealing content. 

As we embrace the advancements in AI technology and explore alternatives to popular platforms like Pictory, it's essential to leverage the right tools for your specific needs. Whether you're seeking AI-powered content generation or visual content creation, the options abound in 2024. For more insights and recommendations on leveraging AI tools and alternatives to Pictory, visit multichoiceagency.com.ﾠ

[technologiesgtg]

Everything you Need to Know About SEO Automation

SEO automation is the process of automating SEO tasks that are repetitive and monotonous. The SEO tasks include managing meta tags, optimizing images, tracking analytics, tracking fluctuations in search engine rankings, and generating reports.

The processes of SEO automation are 

Keyword Research- 

With SEO automation you can quickly identify keywords relevant to your target audience. This will result in high-value traffic opportunities.

Content Creation-  

You can generate high-quality blog posts and website content with AI-driven writing services. This ensures that you have put enough keywords throughout your writing. An automated SEO software called SurferSEO provides suggestions for your writing.

Technical Optimization- 

You can save time on page speed optimization and technical audits and avoid all mistakes. This can be done by automated checks. SEO audit tools crawl your website and generate reports on issues found.

Reporting and Analytics-  

You can SEO performance and automatically generate reports with analytics tools such as Google Analytics, Google Data Studio, etc. You can get instant insights into the amount of traffic you are getting, which content is performing the best, where your visitors are coming from, etc.

Automated rank tracking- 

You can monitor how to rank for target keywords in the search engine results pages (SERPs). You can track competition and fluctuations in the SERPs. You will even get notifications when a competitor’s content ranks higher than yours.

Automated Image Optimization

With SEO automation you can automatically optimize images for SEO. This will improve your page loading times without losing image quality.

[googleseocursus]

Doing your own SEO

Google SEO cursus

What are the 3 SEO pillars?

The three pillars of SEO are essential for effective search engine optimization and together form the basis for the success of any website in the online world. These pillars for your SEO are Authority, Content and Technique.

Authority: This is the reputation and credibility of your Web site. High authority means that your website is seen as a reliable source in your field. One way you achieve this is by obtaining backlinks from reputable websites through your SEO and SEA strategy and by publishing high-quality content. A strong authority contributes to your SEO, and leads to a higher ranking on the first page of search results.

Content: The content of your website is crucial. This includes everything from text to images and videos, and is essential to your SEO. Good content should be relevant, informative and aligned with your target audience’s search queries. Using the right keywords is important here, as is avoiding duplicate content. Unique and engaging content attracts visitors and keeps them on your site longer, which in turn sends a positive signal to search engines.

Technical: The technical aspects of your website, such as crawlability, load time, mobile responsiveness, security, and structure, play an important role. Search engines should easily index your site and users should have a positive experience. Fast load times, a mobile-friendly design, a secure connection, and a clear navigational structure are all factors that contribute to better SEO performance.

Can you do SEO (search engine optimization) yourself?

“Can you do SEO yourself?” is a question many website owners and business owners ask themselves. The answer is yes, you can definitely take care of SEO yourself. With the right commitment and an investment of time, you can learn the basics of search engine optimization and apply it to your own website.

This includes optimizing content, improving the technical aspects of your site, and building authority.

However, there is a distinction between what you can do yourself and the expertise of a specialized SEO agency. These agencies have years of experience and in-depth knowledge of the latest search engine trends and algorithm updates. They know exactly what to look out for and how to implement more complex SEO strategies.

That said, this does not mean that you cannot successfully perform SEO yourself. Many small businesses and individual website owners have achieved significant improvements in their online visibility and traffic by implementing SEO practices on their own.

It does require a willingness to learn and spend time regularly updating and adjusting your SEO strategies. With the right approach and dedication, you can effectively take control of your own SEO and improve your online presence.

Do your own SEO and rank in Google?

“How do I get started with SEO?” is a common question for anyone looking to improve their online visibility. A good start is to take the Google SEO course. This course provides a solid foundation in the basics of search engine optimization and helps you understand the strategies and techniques needed to optimize your website.

In addition to courses, it is also helpful to follow well-known blogs and news websites that focus on SEO. Websites such as Search Engine Journal, Moz Blog, and SEO round table offer regular updates, tips, and insights on the latest trends and changes in the world of SEO.

In addition, there are several tools available that can help you analyze and improve your SEO strategies. Popular tools such as SEMrush, Ahrefs, Ubersuggest, NeuronWriter and SurferSEO offer a range of features, including keyword research, competitive analysis, and content optimization. These tools can give you insight into how your Web site is performing and where improvements can be made.

How do you create an SEO plan?

Creating an SEO plan is crucial to the success of any online marketing strategy. A well-thought-out SEO plan provides clear direction and prioritizes optimization efforts.

It starts with setting goals, such as increasing organic traffic, improving search engine rankings, or increasing conversions. Next, the plan includes a thorough analysis of keywords, looking at terms relevant to the business and what potential customers are searching for.

An effective SEO plan also takes into account on-page optimization, such as improving website structure, optimizing content for relevant keywords, and ensuring a mobile-friendly experience. In addition, it includes off-page strategies such as link building and improving online authority.

Regularly updating and adjusting the SEO plan is essential, as search engine algorithms and market trends are constantly changing. A well-planned and executed SEO plan not only increases the visibility and findability of a website, but also contributes to the overall growth and success of the business.

Create a buyer persona

A buyer persona is a detailed description of an ideal customer, based on market research and real data on existing customers. Creating a buyer persona is essential for effective marketing and sales strategies because it helps companies better understand and reach their target market.

By having a clear picture of who the customer is, including demographics, behaviors, motivations and challenges, companies can more accurately tailor their products, services and marketing messages to that customer’s specific needs and preferences.

A well-defined buyer persona helps personalize communications, develop more targeted and effective marketing campaigns, and improve the customer experience. It enables companies to show empathy and build deeper relationships with their customers, leading to higher engagement, loyalty and ultimately more sales.

Create a customer journey

Creating a customer journey, the journey a customer takes from the initial contact moment to purchase and beyond, is critical to a company’s success. Mapping this journey helps companies understand and optimize customer experiences and interactions with their brand. By analyzing each step of the customer journey, from awareness to consideration, purchase, and loyalty, companies can identify bottlenecks and make improvements to their marketing strategies, sales processes, and customer service.

A good understanding of the customer journey enables companies to create personalized and relevant content and offers, leading to improved customer satisfaction and loyalty. It also helps in predicting customer behavior, improving customer experience and increasing the overall efficiency of marketing efforts.

In short, mapping the customer journey is essential for building strong customer relationships and driving business growth.

Doing your website SEO optimization yourself

If you decide to get started optimizing your website, online store or blog yourself, you’re making a smart choice. This path offers you the chance to learn a lot and gives you a sense of pride when you see your website getting better and better results.

Below are 30 practical tips that you can get started with right away. These tips are an excellent starting point for your SEO journey and will help you improve your online presence step by step.

Increase your findability in Google with these 30 practical SEO tips

The tips below will help you rank better in Google’s organic search results with your own website. Investing in SEO is very smart to increase your ranking in Google. Google sees the pages of your website, and notices that you are working to offer the visitor the best possible results. Google gives you plus points for this.

So optimizing for Google is a good use of your time, and you will definitely benefit from it.

With the SEO roadmap below, you can improve the pages on your website and rank higher in Google. Try to implement them one by one and make them a habit, so that with each page you create, you can take full advantage of improved findability.

1. Strong and relevant HTML titles

Strong and relevant HTML titles are essential for both search engine optimization (SEO) and user experience. They are the first indication to search engines and users about the content of a web page.

Well-worded titles improve visibility in search results and increase click-through rates. They should be concise, reflect the core content and contain relevant keywords.

2. A strong and relevant meta description

A strong and relevant meta description is crucial to the success of a Web page in search results. This short summary, which appears below the title in search results, plays a key role in convincing users to click through to your website.

An effective meta description succinctly summarizes the content of the page and includes relevant keywords, making it clear to both search engines and users what the page offers.

3. Provide strong and relevant headings

Strong and relevant headings are essential for structuring content on a Web page. They make texts scannable and improve readability, allowing visitors to quickly find the information they are looking for.

Well-worded headings, which contain relevant keywords, also contribute to search engine optimization by highlighting the relevance of the page for specific searches.

4. Put the user first, then comes Google

When creating content, it is important to put the user first and only then think about Google. Write with the intention of answering your target audience’s questions and needs as best and completely as possible.

This makes for valuable and engaging content that appeals to visitors. When your content finds resonance with your audience, it will also be positively noticed by search engines. A user-centric approach leads to natural optimization for search engines, with user satisfaction always at the core.

5. Get found on your main keyword

When optimizing your content for SEO, it is crucial to incorporate your main keyword tactically. This means integrating the main keyword naturally into the text without undermining the readability or quality of the content.

Make sure the main keyword appears in key sections such as the title, introduction, headings and conclusion. This helps search engines understand what your content is about, making you better found on this specific keyword.

6. Also pay attention to long-tail keywords

When optimizing your content, it is important to pay attention to long-tail keywords in addition to main keywords. These longer and more specific search terms are often less competitive, but can be highly relevant to your target audience.

By including long-tail keywords in your content, you increase your chances of attracting a more specific and often more engaged audience. This can lead to higher conversion rates, as these visitors often search more specifically for specific information, products or services.

7. Provide relevant internal links

When optimizing your website, it is essential to include relevant internal links. These links connect different pages of your site to each other, which not only helps improve navigation for users, but also strengthens the SEO structure of your website.

By using relevant internal links, you direct visitors to additional, valuable content, which improves the user experience and extends the time they spend on your site. Moreover, these links help search engines understand the context and relationship between different pages of your site, which can help improve rankings.

There is no ideal number for the number of internal links, but try to establish between one and three internal links per article.

8. Provide quality images

Using quality images is an important aspect of website optimization. Good images not only increase the attractiveness and professionalism of your website, but also improve the user experience. They can clarify complex information and hold the visitor’s attention.

9. Optimize your images

Optimizing images on your website is crucial for both loading speed and SEO performance. By compressing images correctly, you ensure that they load quickly, which is essential for a good user experience and for retaining visitors.

Fast load times are also an important factor for search engines when ranking Web sites.

10. File name optimization

Optimizing the file name of images is an important part of Web site optimization. A well-chosen file name gives search engines clear and relevant information about the content of the image. This helps improve the SEO value of the photos.

Instead of using generic or arbitrary names, it is advisable to choose descriptive and keyword-rich file names that accurately represent the image.

11. Alt tag optimization

Optimizing the alt tag of images is an essential step in SEO. The alt tag, or alternative text, describes the content and function of an image on a Web page. This description is important not only for search engines to understand the context and relevance of the image, but also for accessibility, especially for users using screen readers.

A well-optimized alt tag contains relevant keywords that match the content of the page and the image itself, without falling into “keyword stuffing.

12. Place external links

Putting external links on your website plays an important role in SEO and user experience. By linking to reliable and relevant external sources, you enrich your content and offer additional value to your visitors. This shows that your content is well-researched and provides users with additional information.

For search engines, external links are indicators of the quality and relevance of your content. However, it is important to ensure that these links are reliable and relevant to the topic of your page. This adds to the authority of your website and can contribute positively to your SEO performance.

13. Optimize your website speed

Optimizing the speed of your website is crucial for both SEO and user experience. A fast website keeps visitors from getting frustrated with long load times and increases the likelihood that they will stay on your site. For search engines, speed is an important ranking factor; faster websites are often ranked higher in search results.

You can achieve this by compressing images, removing unnecessary code, using browser caching and choosing a reliable hosting provider. By optimizing your website for speed, you not only improve your search engine rankings, but also provide a more pleasant and efficient experience for your visitors.

14. Fix broken links

Fixing broken links on your website is essential for both SEO and user experience. Broken links lead to so-called “404 error pages,” which can be frustrating for visitors and cause them to leave your site.

For search engines, these broken links are a sign of a poorly maintained website, which can negatively affect your SEO ranking.

15. Use synonyms and avoid keyword spam

Using synonyms in your content is an effective way to avoid keyword spam while improving your SEO. By using synonyms and related terms, you can increase the relevance of your content for a wide range of searches without overusing the same keyword.

This makes your text more natural and readable for visitors, while also helping to avoid “keyword stuffing,” a practice discouraged by search engines.

Varied language shows that your content is deep and informative, which improves the user experience and makes your website more attractive to search engines.

16. Use related keywords

Integrating related keywords into your content is an important strategy for improving SEO. By using related terms in addition to your primary keywords, you expand the reach of your content and make it more relevant to a wider range of searches.

Not only does this help attract a more diverse audience, but it also increases the relevance and depth of your content in the eyes of search engines.

Related keywords can be synonyms, as well as terms that are closely related to the main topic. Using these terms creates a natural and informative writing style, making your content more valuable to both users and search engines.

17. Provide quality backlinks

Obtaining quality backlinks is a fundamental part of a successful SEO strategy. Backlinks, links from other websites to your site, are an important indicator to search engines of your website’s authority and credibility.

High-quality backlinks from reliable and relevant websites can contribute significantly to improving your ranking in search results. It is important to focus on the quality of backlinks rather than just the quantity.

18. Make use of Pillar pages and content clusters

Using pillar pages and content clusters is an advanced and effective SEO strategy. A pillar page is a comprehensive and informative page that covers a broad topic in detail, while content clusters consist of related subpages that go deeper into specific aspects of that topic.

This structure helps search engines better understand the context and depth of your content, which can improve the findability and relevance of your website.

By creating a network of interconnected pages, you build a thematically cohesive whole that helps both users and search engines find and understand information more easily.

This not only increases the time visitors spend on your site, but also strengthens your website’s authority on specific topics. Pillar pages and content clusters are thus powerful tools for building a strong, SEO-friendly website structure.

19. Apply rel attributes to outbound links

Applying rel-attributes to outbound links is an important technique in SEO. Rel attributes, such as “nofollow,” “sponsored” and “ugc” (user-generated content), give search engines context about the nature of the link.

For example, a “nofollow” link suggests that the link is not necessarily an endorsement of the linked content, while “sponsored” indicates a paid link.

Using these attributes correctly helps search engines better understand the structure of the Web and assess the value of links. This is especially important to prevent your Web site from being associated with spammy or low-quality content.

20. Choose an SEO friendly URL

Choosing an SEO-friendly URL is crucial for both search engine optimization and user experience. A good URL is clear, concise and descriptive, and ideally contains relevant keywords that reflect the content of the page. This helps search engines and users quickly understand the content of the page.

Avoid long and complex URLs with unnecessary parameters or numbers. Instead, use a logical structure that reflects your website’s hierarchy and use hyphens to separate words.

21. Think mobile first

Developing your website with a mobile-first approach is essential in today’s digital landscape. This means prioritizing the mobile experience when designing and building your website.

Since an increasing portion of Internet traffic comes from mobile devices, it is important that your website functions optimally on these devices.

A mobile-first website is responsive, loads quickly and has a user-friendly interface on smaller screens. This not only improves the user experience for mobile visitors, but also benefits SEO.

Search engines such as Google use mobile usability as an important ranking factor. Websites that perform well on mobile devices often receive higher rankings in search results.

22. Place “share” buttons to get your content shared

Placing “share” buttons on your website is a smart strategy for increasing the visibility and reach of your content. By providing visitors with a simple and direct way to share your articles, blogs or pages on social media, you increase the chances of your content going viral or reaching a larger audience.

23. Create a Google my business account

Creating a Google my business (Google My Business) account is a crucial step for any business looking to increase its local visibility online. This free platform from Google allows businesses to manage their information directly in search results and on Google Maps.

By creating an account, you can share essential business information such as your address, business hours, contact information and services. This not only improves findability and attracts visitors to your website, but it also showcases your business in local searches. It also allows you to communicate directly with customers through reviews and questions.

Google loves it when you create a Google my business. In the account, you can also include links to your website which again ensures better findability in Google.

24. Add a call to action

In communication, BLUF stands for “Bottom Line Up Front.” This means placing the core message or main conclusion at the beginning of the communication so that the reader or listener knows immediately what the main point is. This helps promote clarity and efficiency in communication.

25. Use of the keyword in strategic places

Article title: The title is one of the most important places for your keyword. A well-placed keyword in the title helps search engines quickly understand what your article is about. The title should be attractive and descriptive, with the keyword ideally at the beginning.

First paragraph: It is recommended to use your primary keyword early in the text, preferably in the first paragraph. This immediately indicates to both readers and search engines that the content is relevant to the searched term.

Main text: Spread the keyword naturally through the main body of your article. This means integrating it organically and meaningfully, without undermining the readability or quality of your writing.

Avoid overuse, which is known as keyword stuffing, as it can have negative effects on both SEO and user experience.

Subheads: Including your keyword in at least one subhead (H2 or H3) can further improve SEO. This not only helps with structuring your content for search engines, but also makes it easier for readers to scan the content.

Density of keywords: While there is no set rule for the ideal keyword density, a natural and readable approach is essential. A good rule of thumb is not to force the keyword, but to use it only where it fits naturally.

25. Make use of BLUF

BLUF, which stands for “Bottom Line Up Front” in communication, means placing the essence or main conclusion right at the beginning of a message. This way, the recipient immediately understands what the crucial point is. This approach contributes to clarity and effectiveness in communication by making the most important point immediately clear. This is a good SEO strategy that also works immediately for voice searches.

It also increases your chances of ending up on the first page of Google because the most important thing (the answer) is at the top of your text and directly answers the reader’s question.

26. Add sources

Google appreciates it when you offer your visitors additional, relevant information from trusted sources. Suppose you have a blog about fitness. You can increase the value of your article by referencing authoritative sources such as:

https://www.webmd.com/

https://pubmed.ncbi.nlm.nih.gov/

https://journals.lww.com/nsca-jscr/pages/default.aspx

https://www.researchgate.net/

Google really likes it when you share information from reliable coupons to better answer your visitor’s question. You will see that you will rank higher in Google when you refer to relevant and good sources. Google’s algorithm will pick up on this in no time and award you extra points when you reference good sources.

27. Provide good texts

It is essential to understand your visitors’ search intent and respond accordingly. This means that your content should match exactly what your visitors are looking for or want to learn. If your content aligns well with your audience’s search questions and needs, it not only enhances their experience, but also increases the likelihood that your website will rank higher in search engines.

Building authority and trust is another important aspect. By providing in-depth, well-researched and informative content, you establish yourself or your brand as an expert in your field. This not only attracts a loyal readership, but also increases search engine trust in your website.

Interesting and relevant content attracts readers and keeps them captivated, which can lead to a lower bounce rate, longer visit times and more interactions, such as sharing on social media or posting comments. These are positive indicators for search engines, which can lead to better rankings.

High-quality content also offers long-term SEO benefits. Well-written and timeless content can continue to rank and generate traffic even long after it is published.

Answering specific questions from your target audience can help you get the coveted “featured snippets” or “position zero” in Google, which can significantly increase visibility and traffic to your site.

Using various content forms, such as text, images, videos and infographics, can increase the quality and attractiveness of your content. This appeals to different types of users and makes information more accessible.

28. Add schema (JSON-LD).

Schema markup (JSON-LD) is crucial for SEO because it helps search engines better understand and interpret a website’s content.

By using structured data, you can accurately convey specific information about your pages to search engines, such as the nature of an article, product information, events, reviews and more. This increases your chances of getting rich snippets in search results, which can improve visibility and click-through rates.

Google and other search engines can handle several types of schema, for a complete overview you can look at the Schema.org website. You will also find many examples here.

29. Surprise the visitor visually

Enrich your pages with various content elements such as text, images, videos, infographics, quotes, and more. This not only contributes to a more organized and enjoyable page layout, but also encourages visitors to stay longer on your website. A longer stay on a page is seen by Google as an indication of the value and relevance of your website.

30. Ask for reviews and comments

Actively soliciting reviews and comments is an essential strategy for businesses and websites. Good reviews have multiple benefits: they increase credibility, build trust with potential customers and can even contribute to better SEO results.

Positive reviews act as social proof; they show that other customers are satisfied with your product or service, which can convince new customers to choose you as well.

It is important to make reviews visible on your website or on relevant platforms such as Google, Yelp or industry-specific review websites. In addition to its value to potential customers, search engines take the quality and quantity of reviews into account when determining a website’s relevance and authority.

If you want to ask for reviews, there are several good platforms such as:

Trustpilot

The Feedback Company

WebwinkelKeur

Custorate

Klantenvertellen

Kiyoh

eKomi

Trusted Shops

31. Take into account voice searches

Optimization for voice search is becoming increasingly important in an era of increasing use of voice-activated assistants such as Google Assistant, Siri and Alexa. Voice searches often differ from traditional typed searches; they tend to be longer, more conversational in nature and often contain questions.

To optimize your website for voice search, it is important to focus your content on natural language and query-based search terms.

This means including long-tail keywords that match the way people naturally speak. You should also focus on providing clear, concise and direct answers to questions, because voice search users often seek quick and specific answers.

FAQ pages and FAQ sections within articles are effective for voice search optimization. These formats provide direct answers to questions users may ask.

In addition, it is crucial to ensure that your website is mobile-friendly, given that many voice searches are done via mobile devices.

Finally, local SEO is also a key factor in voice search optimization, as many voice searches are location-based, such as “Where is the nearest coffee shop?” Keeping your local business listings up-to-date and ensuring accurate location data can improve your visibility in voice-based local searches.

32. To measure is to know

“Measuring is Knowing” is a fundamental principle in the world of digital marketing and website management. Accurately measuring and analyzing your website’s performance is crucial to understanding what works, what needs improvement and how to optimize strategies for better results.

Using tools such as Google Analytics and Google Search Console is essential to this measurement process. Google Analytics provides detailed insights into visitor behavior on your website, including data on traffic sources, user behavior, conversion rates and more.

This information helps you understand how visitors interact with your site, what content appeals most and what paths they take.

Google Search Console, on the other hand, focuses more on your Web site’s visibility and performance in search engines. It provides valuable data on search terms that bring visitors to your site, the click-through rate (CTR) of your search results, and the technical status of your website, including any crawl errors or security issues.

By using these tools, you can:

Assess the effectiveness of your SEO efforts and make adjustments as needed.

Improve the user experience on your website by gaining insights into user behavior.

Identify technical issues that may be affecting the performance of your website.

Measure the impact of specific content or marketing campaigns.

Better understand how your target audience searches and interacts with your website.

Analyzing this data regularly allows you to make informed decisions and continually improve your digital marketing strategy.

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Make sure you can take your website to the next level and independently optimize your website so that Google will rank your website higher in search results.

Get more traffic to your website and get visitors to stay longer on it. Start the course now and become an expert in search engine optimization, and get high up in Google!

[airnetmarketing]

AI數位行銷實戰培訓

本課程設計：綜合27年的網路行銷經驗以及我16年的培訓經驗，同時融入近五年全球網路行銷趨勢與AI工具應用，結合海外與兩岸的行銷案例與做法。為您設計一套為期四個月、共150小時的實戰培訓計畫。 課程目標： 掌握最新網路行銷趨勢與策略 精通AI工具在網路行銷中的應用 提升實戰能力，解決實際問題 培養數據分析與決策能力 課程大綱介紹：共計150小時，(不含線上數位課程60小時) 本課程分為四大階段，每個階���著重不同面向，循序漸進提升您的實戰能力。 第一階段：基礎知識與趨勢解析 (30小時) 網路行銷生態系統與最新趨勢 消費者行為分析與受眾鎖定 AI工具在行銷中的應用概覽 第二階段：內容行銷與社群經營 (45小時) 內容策略規劃與製作 (結合AI生成工具) 社群平台經營與內容傳播 (善用AI分析工具) 影響力行銷與社群口碑建立 第三階段：廣告投放與數據分析 (15小時) 廣告平台操作與廣告格式選擇 廣告投放策略與預算分配 (運用AI優化工具) 數據追蹤與成效分析 (導入AI分析工具) 第四階段：整合行銷與實戰演練 (30小時) 整合行銷策略規劃與執行 案例分析與實戰演練 個人品牌建立與職涯發展 第五階段：實戰挑戰退回學費(30小時) 根據報名時的承諾書履行實戰操作 只認實戰成績結果定論。 課程表內容： 以下是調整為晚上上課時間 (19:00-22:00) 的完整課程表內容： 日期 星期 時間 課程主題 AI工具應用範例 7/1 一 19:00-22:00 網路行銷生態系統與最新趨勢 ChatGPT, Google Trends 7/3 三 19:00-22:00 消費者行為分析與受眾鎖定 SimilarWeb, Facebook Audience Insights, Google Analytics 7/5 五 19:00-22:00 AI工具在行銷中的應用概覽 Jasper, SurferSEO, Copy.ai 7/8 一 19:00-22:00 內容策略規劃與製作 (結合AI生成工具) ChatGPT, Copy.ai, Rytr, Grammarly 7/10 三 19:00-22:00 SEO優化與內容行銷 (導入AI工具) SurferSEO, SEMrush, Ahrefs 7/12 五 19:00-22:00 社群平台經營與內容傳播 Hootsuite, Buffer, Sprout Social 7/15 一 19:00-22:00 影響力行銷與社群口碑建立 BuzzSumo, Brand24, Mention 7/17 三 19:00-22:00 廣告平台操作與廣告格式選擇 Google Ads, Facebook Ads, TikTok Ads 7/19 五 19:00-22:00 廣告投放策略與預算分配 (運用AI優化工具) Albert, AdEspresso, Smartly.io 7/22 一 19:00-22:00 數據追蹤與成效分析 (導入AI分析工具) Google Analytics, Mixpanel, Hotjar 7/24 三 19:00-22:00 電郵行銷與自動化 (結合AI工具) Mailchimp, ActiveCampaign, HubSpot 7/26 五 19:00-22:00 聊天機器人與客戶服務 (運用AI技術) ManyChat, Chatfuel, Dialogflow 7/29 一 19:00-22:00 網紅行銷與合作夥伴關係 Upfluence, CreatorIQ, Grin 7/31 三 19:00-22:00 公關與媒體關係 Cision, Meltwater, Muck Rack 8/2 五 19:00-22:00 跨境電商與國際市場拓展 Shopify, BigCommerce, Magento 8/5 一 19:00-22:00 行動行銷與App推廣 Branch, AppsFlyer, Adjust 8/7 三 19:00-22:00 影音行銷與直播 InVideo, Wave.video, Restream 8/9 五 19:00-22:00 虛擬實境與擴增實境行銷 Unity, Unreal Engine, ARKit 8/12 一 19:00-22:00 整合行銷策略規劃與執行 多種AI工具綜合應用 8/14 三 19:00-22:00 案例分析與實戰演練 多種AI工具綜合應用 8/16 五 19:00-22:00 個人品牌建立與職涯發展 LinkedIn, Personal branding tools 10/21 一 19:00-22:00 畢業專題討論與成果發表 10/23 三 19:00-22:00 業界專家講座與交流 10/25 五 19:00-22:00 結業典禮與證書頒發 drive_spreadsheet匯出到試算表 備註： 課程內容會根據最新趨勢與學員反應進行調整。 每堂課皆有實作練習與案例分享。 鼓勵學員分享經驗與交流。 提供課後諮詢與輔導。 AI工具應用： 本課程將大量結合AI工具，透過實作練習，您將學會如何善用AI工具提升工作效率與成效。 為了讓學員真正不是來「聽課」而是可以真正自己實務操作得到結果所設計的課程，因此，從上課第二周開始的作業。就要求參加的學員根據上課所學，真實落地執行操作！以確保結業之前，可以物超所值。將提供獎學金制度。若有按照操作模式執行而未達預期目標者，本單位將扣除手續費8%學費後全部無息退還學費。 以下是完整的課程大綱介紹，包含AIRNET六大階段的課程主題與內容： 第一階段：全球經濟與政治分析與調查 (5%) 課程主題： 全球經濟趨勢與展望 主要國家經濟政策分析 國際貿易與投資環境 地緣政治風險評估 課程內容： 運用AI工具分析全球經濟數據與報告，如世界銀行、國際貨幣基金組織等資料。 探討國際經濟組織的政策與影響，如WTO、G20等。 分析主要國家經濟政策對產業的影響，如美國、中國、歐盟等。 評估地緣政治風險對市場的衝擊，如貿易戰、區域衝突等。 第二階段：全球自身產業分析與調查 (15%) 課程主題： 產業結構與競爭態勢分析 產業價值鏈分析 消費者行為與市場趨勢研究 競爭對手分析與標竿學習 課程內容： 運用AI工具進行產業研究與分析，如Statista、Crunchbase等。 透過AI工具分析競爭對手網站與社群媒體，了解其策略與優勢。 調查目標市場消費者行為與偏好，利用AI工具進行問卷調查與分析。 學習如何從競爭對手中學習，並應用於自身業務。 第三階段：SWOT分析與戰略定義 (10%) 課程主題： SWOT分析方法與應用 內部優勢與劣勢分析 外部機會與威脅分析 制定市場進入與發展戰略 課程內容： 透過AI工具輔助SWOT分析，如SWOT AI等。 找出企業內部的核心競爭力與待改善之處。 探索市場潛在機會與可能面臨的挑戰。 根據SWOT分析結果，制定符合企業目標的市場戰略。 第四階段：數位行銷執行戰術與工具 (50%) 課程主題： 內容行銷、SEO優化、社群媒體行銷 廣告投放、電子郵件行銷、聊天機器人 網紅行銷、公關媒體關係、跨境電商 行動行銷、影音行銷、虛擬實境行銷 課程內容： 學習各項數位行銷策略與技巧，並結合AI工具應用。 實際操作各類行銷工具與平台，如Google Ads、Facebook Ads、ChatGPT等。 透過案例分析與實戰演練，提升實務操作能力。 探討新興行銷趨勢，如元宇宙行銷、NFT行銷等。 第五階段：各項數據統計與收集分析 (10%) 課程主題： 網站分析與數據追蹤 社群媒體數據分析 廣告成效評估與優化 顧客關係管理與數據分析 課程內容： 學習如何設定與追蹤網站數據，利用AI工具進行分析。 分析社群媒體數據，了解受眾行為與偏好。 評估廣告投放成效，並運用AI工具優化廣告策略。 建立顧客關係管理系統，並利用AI工具進行數據分析。 第六階段：修正與覆盤調整 (10%) 課程主題： 行銷活動成效評估與檢討 數據分析與洞察 策略調整與優化 持續學習與成長 課程內容： 透過AI工具分析行銷活動數據，找出可改善之處。 學習如何從數據中獲得洞察，制定更有效的策略。 培養快速反應與調整的能力，應對市場變化。 建立持續學習的習慣，掌握最新行銷趨勢與技術。 備註： 課程內容將根據最新趨勢與學員反應進行調整。 每堂課皆有實作練習與案例分享。 鼓勵學員分享經驗與交流。 提供課後諮詢與輔導。 AI工具應用： 本課程將大量結合AI工具，如ChatGPT、Google Analytics、SimilarWeb等，幫助您更有效率地完成各階段任務，並提升行銷成效。 預期效益： 完成本課程後，您將具備全球視野與產業洞察力，能制定有效的行銷戰略，並善用AI工具執行各項戰術，實現卓越的行銷成果。 日期 星期 時間 課程主題 AI工具應用範例 備註 7/1 一 19:00-22:00 全球經濟趨勢與展望 ChatGPT, Google Trends, World Bank Data, IMF Data 7/3 三 19:00-22:00 主要國家經濟政策分析 ChatGPT, Google Trends, 各國政府網站、智庫報告 7/4 四 19:00-22:00 討論輔導日 (第一階段) -現在是跨境電商的趨勢 討論、答疑、實作演練 7/5 五 19:00-22:00 國際貿易與投資環境 ChatGPT, Google Trends, WTO官方資料、UNCTAD資料 7/8 一 19:00-22:00 地緣政治風險評估 ChatGPT, Google Trends, 各國智庫報告、國際新聞 7/10 三 19:00-22:00 產業結構與競爭態勢分析 Statista, Crunchbase, SimilarWeb 7/11 四 19:00-22:00 討論輔導日 (第二階段) -資訊、貿易差賺錢，不是賣商品 討論、答疑、實作演練 7/12 五 19:00-22:00 產業價值鏈分析 Porter's Value Chain Analysis tools, AI-powered industry analysis tools 7/15 一 19:00-22:00 消費者行為與市場趨勢研究 Google Analytics, SurveyMonkey, Qualtrics (搭配AI分析工具) 7/17 三 19:00-22:00 競爭對手分析與標竿學習 SimilarWeb, SEMrush, Ahrefs 7/18 四 19:00-22:00 討論輔導日 (第二階段) -商場如戰場、兵不厭詐 討論、答疑、實作演練 7/19 五 19:00-22:00 SWOT分析方法與應用 SWOT AI, Lucidchart 7/22 一 19:00-22:00 內部優勢與劣勢分析 ChatGPT, Miro 7/24 三 19:00-22:00 外部機會與威脅分析 PESTLE Analysis tools, AI-powered trend analysis tools 7/25 四 19:00-22:00 討論輔導日 (第三階段) -不是努力問題，而是選錯賽道 討論、答疑、實作演練 7/26 五 19:00-22:00 制定市場進入與發展戰略 ChatGPT, Miro 7/29 一 19:00-22:00 內容行銷、SEO優化、社群媒體行銷 ChatGPT, SurferSEO, SEMrush, Ahrefs, Hootsuite, Buffer, Sprout Social 7/31 三 19:00-22:00 廣告投放、電子郵件行銷、聊天機器人 Google Ads, Facebook Ads, TikTok Ads, Mailchimp, ActiveCampaign, Chatfuel 8/1 四 19:00-22:00 討論輔導日 (第四階段) -內容為王、霸屏稱帝 討論、答疑、實作演練 8/2 五 19:00-22:00 網紅行銷、公關媒體關係、跨境電商 Upfluence, CreatorIQ, Grin, Cision, Meltwater, Shopify, BigCommerce 8/5 一 19:00-22:00 行動行銷、影音行銷、虛擬實境行銷 Branch, AppsFlyer, InVideo, Wave.video, Unity, Unreal Engine 8/7 三 19:00-22:00 網站分析與數據追蹤 Google Analytics, Mixpanel, Hotjar 8/8 四 19:00-22:00 討論輔導日 (第四階段) -流量越來越貴、創意越來越多 討論、答疑、實作演練 8/9 五 19:00-22:00 社群媒體數據分析、廣告成效評估與優化 Google Analytics, Facebook Insights, Twitter Analytics, Sprout Social 8/12 一 19:00-22:00 顧客關係管理與數據分析 Salesforce, HubSpot, Zoho CRM (搭配AI分析工具) 8/14 三 19:00-22:00 行銷活動成效評估與檢討 Google Analytics, Facebook Insights, Mixpanel 8/15 四 19:00-22:00 討論輔導日 (第五、六階段) -為自己的投入買單 討論、答疑、實作演練 8/16 五 19:00-22:00 數據分析與洞察、策略調整與優化 Google Data Studio, Tableau, Power BI 10/21 一 19:00-22:00 畢業專題討論與成果發表 3~5人一小組，做出營業額、創造獲利。 10/23 三 19:00-22:00 業界專家講座與交流 兩岸三地高層評鑑Hire高手 10/24 四 19:00-22:00 討論輔導日 (總結) 統計各項成果與共享資源(私董會成立) 討論、答疑、實作演練 10/26 六 結業典禮與證書頒發 招收學員：大陸地區、台灣地區、東南亞(新加坡、馬來西亞、越南、泰國)、北美地區 報名本課程學員：本單位將免費贈送AI戰鬥機(行銷必備的AI 工具平台軟體)價值新台幣：12,000、以及網路行銷36計書籍一本、以及大陸地區AI與跨境電商直播基地產業參訪團(五天四夜)價值：新台幣30,000元，機票自費。 Read the full article