#Targeting and Measurement
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Delve into Twitter's exploration of new monetization models and its efforts to enhance its advertising platform, uncovering strategies for increased revenue and a sustainable future.
#Twitter Monetization#Advertising Platform#Revenue Generation#Twitter Blue#E-commerce Integration#Data Monetization#Targeting and Measurement#New Ad Formats#Transparency#digital marketing
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Ngl it’s so funny when I see ppl run face first into hsr’s themes and still not get it, like wow, two characters who’s story revolves around overcoming their pasts to live for themselves and TRAILBLAZE a better future? In Honkai Star Rail? Nooo, it can’t be
#Not targeted actually you just reminded me of this community in general#When people get hit face first with the games themes and still don’t get it#honkai star rail#hsr#Messages? In my video game?#“May our journey lead us starward”#“To the imperfect tomorrow”#“Measure the weight of the world against yourself#”#then you will know your answer#Hmm I wonder what they are getting at#Beats me
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ik everyone always talks about this but omg they were so tiny 😭😭😭😢💔💔 i didn’t realise it at the time because i was around the same age but they were literally babies and now they’re all in their 20s im going to throw up everywhere
☹️


i’m going to cry so fucking hard if there’s a graduation scene in s5 despite me being 21 years old when it comes out ... the passage of time and the grips of nostalgia are really kicking my ass at the moment </3
#i unironically measure my own aging process through the framework of stranger things#whenever i watch s1/s2 i feel like the [gothic font] ‘i will protect you’ tweet#stranger things#stranger things 5#byler#(target audience)#mike wheeler#will byers#el hopper#lucas sinclair#dustin henderson#max mayfield
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I thought it was criminal to post the comic strip and not the video I made it for. So here is the tiktok of the Villain Tadashi concept I’ve been obsessed with lately. Some people asked for my headcanons so I put them in the tags!
Design is by me! Concept is from a different tiktok video about a fan altered BH6 ending. I live here now.
#head cannons at the bottom#big hero 6#big hero 6 fanart#hiro hamada#tadashi hamada#villain tadashi hamada#bh6#bh6 fanart#tadashi hamada fanart#HEADCANONS START NOW#Tadashi is brainwashed by Callaghan that Krei was targeting Hiro and tried offing Tadashi off as a preventative measure#Tadashi was in a coma and healing for 6 months after the explosion. 1 month after the events of the movie#He doesn’t actually appear before Hiro until after a few battles#during their battles Tadashi only recognizes hiro and not the others#He makes it a point to not harm Hiro and it makes for some funny scenes#Callaghan ties Tadashi up in technicalities by saying he’s already committed crimes so he can’t go back to his old life#I have so much more. tell me if you want them
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if team Guardians actually wanted to be a threat, and for bans to be meaningful, theyd lock tf in and grind out echo shards in every ancient city when the border expands so they can have the monopoly on revive beacons.
#lifesteal spoilers#yes im saying this bc i want to see people dupe and go to drastic measures for the sake of reviving people ^-^#im also excited at the idea of people being intentionally targetted to be farmed off the server#im not saying i WANT redd leo or mid off the server#im actually growing attached to them#but it drags a lot of people into conflict if they are targetted#esp if redd actually invited mid to his team w subz#bc then two of subz's teammates are being hunted. surely redd at LEAST he will care abt#maybe subz will be forced to care to some extent idk#tho i dont think the guardians will lock in like that ngl /lh#i cant see it being smt mane has fun w and i think kab could but she will be gone for basically 2 weeks#so i think derap and zam or like 4c or someone else will know to try and get to them first#idk abt pentar tho does he lock in like that?
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do you ever have a problem so stupid and embarrassing you immediately have to inflict it upon a character. come here I have to reassert my dignity-
#fucked up about four ways building my stupid target shelf at 11 pm up to and including blood (I'm fine)#turns out I neglected to measure where I wanted it to go and it will not fit by about an inch
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Just telling you to be wary if you wanna keep your inbox open, I heard some ppl send gore or weird stuff
Ooc: I heard, I'm gonna have to disable media in my asks soon so if anyone wants to send anything with media you can make a post and tag me
Thank you for reminding me anon ^^
And stay safe everyone, Merry Christmas <3
#Ooc: It's a bummer that we have to keep our guard up during Christmas but taking safety measures is at least better than getting attacked#Ooc: Please make sure to disable media (and turn off anon asks if you want to be extra safe) especially if you have a roleplay blog#Ooc: They're targeting roleplay blogs and deep fandom spaces (Mainly Mouthwashing)
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What is your favourite thing about Billie Lurk?
(Answers are obvious possibly but i love when people talk about her👍)
thanks for the ask!! YEAH ME TOO I love when people talk about Billie! I can't say I have a favourite thing specifically, but I can explain why she's my fav. apologies for not taking this qn literally, but -
short answer: she’s really cool
& you can stop reading there, or, for the maybe 2 mutuals who might have time to read this my thoughts on her as a character, her meta, and her character as raw potential...
long answer:
i considered making this entire thing a gush so you could read a gush about Billie. but, part of what draws me to her is that she’s not always well written, and in fandom she’s underrated for a literal protagonist.
since you ask...
billie is a cool character
when I played Dh2 (hadn't played Dh1), I was excited to see a black woman with disabilities who was captaining a massive ship by herself. wow.
then I discovered Billie’s backstory with Deirdre, the way she responded to that, then having to survive while living on the run, and her bisexuality. as well as her history with daud & delilah. fascinating!
she’s an outsider who has so much to lose, and knows what it's like to lose everything - having lost everything not once but three times - but nevertheless speaks truth to power. she's so brave! she went and helped Emily & Corvo and she must have known they might kill her! plus, she’s smart, she’s funny, she gets shit done, she’s gorgeous.
but... the meta
mild critique of fandom & arkane incoming.
skip this bit if you want - you've been warned twice now - jump to tired Hayao Miyazaki and read from there if you'd like my thoughts on writing her.
i thought Death of the Outsider was going to be amazing and then... well. *sad trombone* i've written about that before so i won't keep banging on. i figured others must be disappointed too, so I joined a few fandom spaces in hopes of finding camaraderie.
most people with complaints about DotO didn’t like how the Outsider and Daud were handled. which is valid & I agree. but it seemed like most paid no attention to Billie; when people talk about her it’s with respect to Daud, as opposed to in her own right. you could argue for fandom misogyny because people don’t talk about adult Emily Kaldwin that much either, but in Billie's case, it’s misogynoir (compare & contrast with the popularity of thomas, particularly the popularity of thomas portrayed as a white man for no particular reason that i've been able to discern - i keep asking around, is it in the books???).
i think this is a LOT better now than it used to be, which is fantastic. or perhaps i have found the correct echo-chamber? ha.
ultimately, The Fandom is a fraction of the entire picture, and not even the important bit since The Fandom is not who these games are made for. you can't make money relying on only your hardcore fans even if all of them spent a fortune on merch, this is true for any AAA game.
while it's true that Billie is underrated from a fandom perspective - but Billie as an underwritten protagonist is squarely Arkane’s fault.
it was reasonable when she was a side character - the lack of info in Dh2 makes perfect sense (if anything there was more lore in Dh2 which is kind of wild)-
- but as a protagonist in Death of the Outsider?
.... there’s lousy writing, and there’s whatever is going on with Billie Lurk, a black woman who mostly exists as a foil or saviour for light-skinned characters. In her own game there’s barely any of her own lore except where it's relevant to saving two dudes.
lore hints at, but barely touches on what race means in the Dh universe (xenophobia is stronger in Dh1; separate essay i guess), but Arkane has patted themselves on the back for portraying non-white characters, which feels like the same thing as the aesthetic of diversity we're seeing in advertising currently because it’s in marketing trend guides. it's self-congratulatory and it's a missed opportunity for deeper storytelling.
you can see an example of diversity at its most shallow in the way that Billie’s written: there’s little engagement with her as an entire person with history & wants & preferences, and the world she walks through in that game feels like it has nothing to do with her. you could make a case for alienation as a theme, but then, how do you handle the titular premise of 'Dishonored' without ever letting Billie make changes in an environment without a chaos system? it's disappointing from that angle too.
in my opinion, whatever it's worth, it was an accident Arkane created such an awesome character - they needed someone to betray daud. congrats billie.

all this said, it makes her an underdog as far as characters to enjoy & create art & stories for. it's nice to find so many like-minded, switched on people! <3
billie's character potential
she’s got a wealth of unexplored lore, being deeply intertwined with both Karnaca & Dunwall’s fates & criminal underbellies, as well as her connections to the witches & whalers, and three Empresses.
she’s lived a few distinct lifetimes and in the games we get to meet her at two peaks (KoD & DotO) & a low (Dh2 as Meagan).
her voice is very distinct, her dry & often dark humour is entertaining & fun to write. her perspective is really interesting - she’s had the widest variety of void-powers of anyone canonically, and she’s also lived through the highest highs and lowest lows.
she's got everything going for her :) i couldn't really pick a fav thing!
#i assume my followers are cool enough to let me give a brief measured critique on fandom trends and DotO#thanks for the anon question!! what fun!#i love billie lurk <333#jumped on the opportunity to rant n rave#what part of billie isn't my fav! (im a guy who likes the bad stuff too. mmm interesting meta)#trying to be not unfair or mean- i'm not targeting anyone but rather trends. and it's ok to be disappointed with something you love#fuck it. make it part of the appeal! her writing sucks! plenty of room for me & other creators!#its easier for me to indulge my billie brainworms when it sorta feels like she's not getting as much love as she deserves#you know? i want stories where her history is explored and her agency is important so i guess i'll roll up my sleeves#tumblr is a terrible place for this sort of critique IMO- lots of nuanceless empathy-free guilt-trip-ish rhetoric#so i hope i avoided that. but not so much that i seem forgiving.#that said i'm not tagging this one with fandom tags! no thank you.#i am blaming arkane yes. but that is also not without games industry context#i could complain about amateurish writing but that also never happens in a vacuum. industry problem(s) for sure.#people love to blame writers for things#and yeah a couple really fucking good writers can push a boulder uphill#but its usually a company problem#hire lots of diverse people in your company. give them authority and respect and reasonable workloads. and no crunch.#ah fuck this is a separate essay in tags. again#THIS WAS A SIMPLE QUESTION#*clutches head in hands*#uh if you're still reading at this point im SO sorry and thank you and i love you
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When The Moon Hatched is an insane book. It is a fae romantasy but this author went whole hog into building a world that works completely unlike our own, and I can tell she is determined to make it consistent and make sense within her own internal set of rules. I really respect her for trying to do something new, even if the prose is the brightest shade of eggplant I've come across in a while. It's not Good -- the weakness of the prose, especially when she tries a "High Fantasy" tone, holy shit, and the stodgy romantasy beats [even with the twist you can see from a mile away] make this a squarely mediocre read -- but she was definitely ambitious and trying something that puts her work apart from the gazillion other fae romances (there's like, no humans at all in this book, which I respect a lot). She definitely has a Vision, and there's nothing I love more than works produced by self made arteurs with only middling technical skill that are obviously passion projects. Yeah, the story itself is mid and the characters pretty stock when you get down to it, but the world is genuinely interesting and probably the least derivative I've read in any contemporary romantasy. You can tell that she probably read things like Discworld and was like, "I want to do this too! I want to create my own unique planet and then set a sexy faerie romance on it and it'll be my magnum opus."
And you know what??? Good for her. I love that. Friggin large popcorn dammit because reading this feels exactly like watching one of those one-off mid-budget fantasy/sci fi movies from the mid 00s - mid 10s that are firmly mediocre, but still live in your psyche forever. This is truly the Mortal Engines or Chronicles of Riddick -- or, actually JUPITER ASCENDING!!!! -- of the faerie romance genre. I'm only about halfway through, but I'm pretty sure at the rate this is going my opinion isnt going to change much.
Also. People complain that there's tons of made up jargon and they need to consistently refer to the glossary, which I personally don't see because to me it's really quite easy to infer what things mean based on context clues ??????? Like the book never goes out of its way to overly explain what anything is since the POV character has lived in this world for her entire life, so it's all just normal to her, and I very much respect that choice not to exposit more than absolutely necessary. Like idk those 70s pulp sci fi books must have really done a number on my pattern recognition and contextual reading skills, because I'm not having any difficulty at all following and inferring the meanings of the jargon. Like. I really need some of these people who complain about fantasy slang and jargon to try picking up A Clockwork Orange one day. That book is nigh impenetrable with made up slang LOL.
#rene's impromptu book reviews#this is my new tag for these kinds of posts#also i love how fae aging and longevity is implied through the way time is measured in this one#A year is about 1000 in universe days and fae can apparently live for hundreds of years#like theyre i think considered mature at the same number of years as humans but the length of those years are much longer than ours#and we have no clue how long those days are -- theyre at least as long as ours though they could be longer#but thats a moot speculation because there are no humans in this one so everyones on the same playing field#also the way that they use scent as a primary sense differently from us is genuinely handled so subtly im actually a little impressed#like i know its a stock trait in contemporary faerie books for fae to be able to smell things a/b/o style#but i do like that it was included the way it is. not super in your face but still There#readswithrachel blasted a line because the pov character described someone as smelling like a 'freshly split stone' and went on a rant abou#how that doesnt smell like anything and im just like. hm sure but first of all these people arent human and use smell as a primary sense#(which is supported by the fact that someone asked another person what a stranger smelled like in order to get an identifying description)#so like. how do you know if they cant smell what split stone smells like. also it's just an evocative description. it could be literal but#it also could be metaphor. if scents tell you what sort of person a character is then that is an evocative description.#it is a little purple and silly sure. but this is also a fae romance book.#like idk i think a skill you need to have as an effective critic is to be able to engage with a work on its own level -- to analyze it from#both the perspective of your own tastes and from the perspective of its target audience. theres layers to it. like an onion#anyway.
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Publishing: comp titles should show where your book will sit on a shelf. They should be from the last five years and not bestsellers!
Every book on the shelf: BESTSELLER! NYT BESTSELLER! USA TODAY BESTSELLER! INTERNATIONAL BESTSELLER! SOON-TO-BE BESTSELLER! TIKTOK DARLING NOW A BESTSELLER!
Agent MSWL: *bestseller* *bestseller* *ultra-mega-bestseller* *ridonculously bestseller*
Me, querying: 😅😅😅 Ummm... It's a black-and gold book... It fits in with the other adult science-fantasy black and gold books 🤗
Nothing in this world makes sense including meeeeee 👻🙃🤡 But look at the pretty stack of black and gold (and Gilgamesh lol).
#black and gold#science fantasy#bookstack#it's a vibe#am querying#this is fun#we're having fun#😭#comp titles#goodhart's law#when a measure becomes a target#it ceases to be a good measure.”#bestseller#now what will we do#if the measure of what ARE people reading is no longer a good metric#and the trends of what WILL people read are variable at best#and the gamble of what people say they WANT to read are too vast#how do we sell books?#we sell them what they liked before#or our social consciousness collectively increases in quality expectations#the anthropologist in me is watching invested#the wannabe author in my just cries a lot#publishing#bout to be weird#industry it is a changin
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#Twitter Monetization#Advertising Platform#Revenue Generation#Twitter Blue#E-commerce Integration#Data Monetization#Targeting and Measurement#New Ad Formats#Transparency
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You know what, I hate capitalism just as much as the next person but the thing about some brands is that they're just the best ones. Like dish soap doesn't get better than dawn. Jeans don't get better than Levi's. Deodorant doesn't get better than old spice. I don't know why this is true but like. It is. I've gotten the off brand dish soap before and it's all watered down and doesn't do shit to my greasy dishes. I've used secret, and "all natural deodorants" and they don't last all day, whereas old spice makes aluminum free deodorant that lasts all day and smells great without smelling like "big tough man" (wolfthorn scent). I've gotten jeans from random retailers only sold at target or Kohl's and they're thin and made of half polyester and they wear out within a year. But I bought 2 pairs of men's Levi's the other day and not only was it the best trying-on-jeans experience of my life, they feel actually sturdy, have deep pockets, and fit me like a glove. And if you're a woman or ever buy women's clothes you know exactly how much a struggle buying pants can be. I guess it really is worth it to buy the more expensive boots once every couple years than the cheap boots that wear out only 3 months in over and over again. Like Terry Pratchett said
#this is a levis shoutout post#my ass looks so good in them dude#if you are a woman who struggles with finding the right jeans please do yourself a favor and get some mens levis#like im usually a size 12 at target 14 at old navy and possibly up to a 16 at other stores#but if you know the measurements of your waist thats all you need. i knew i was a 36 waist size and lo and behold!#36 fits! and then i just got to try on the different colors lengths and fits#actually was fun when i knew 36 was gonna fit#levis should really be paying me to advertise for them
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was thinking of getting a room divider because I don’t like using filters/digital backgrounds for calls (don’t trust like that) and with how I’ve rearranged my bookshelf dresser my future framed print of my ocs is in danger of being visible but I think that’s just an excuse to buy more things and I gotta Stop It. also I can just move the frame somewhere else. I have to keep the config like this tho because it’s a great place to put my lamp
#my ramblings#I’ve also moved the shitty small table I got from target in 2018 between bed & desk#which frees up space for chaise#and also it has usb charging so I don’t have to stretch the cord from forever away#I need a wall mountrd surge protevtor tho#getting thay toniht#then I have to reorganid my desk surface & second shelf to be less messy#maybe in a year I’ll upgrade from wire bedframe from amazon to smth legit#but it depends on measurements… will the chaise still fit w a legit bedframe…
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Alrighty, for the nsfw ask game (you really had me reading almost 100 bullet point like a damn research paper):
11. What does you favourite sexy underwear look like?
If you don't own it, what would your dream sexy underwear be?
lmao real about 100 bullet points but you picked a good bullet point bc i’m actually pissed about this where the fUck do you find cute plus size boxers!!!!! i want some with like lil designs or maybe even a little lace moment or something but in like boy short/boxer style and i cannot find any!!! i’ve been searching high and low all the cute ones don’t go past an xl!!! please send recommendations i’m being so serious
#i found some at target that are SO CUTE#but they only go to an xl#found some websites that have cute ones#same thing xl#one went up to a 4x but the measurements were weird and the website was weird i don’t think it was real#send help#the jester has answers
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instagram knows my fucking poison for what i cant be trusted to act responsibly about with adult money and its this shit



#i need to be the most heartfelt embarassing guy at the renaissance faire#fuck youuuu the ads too targeted#i need work pants. for my job.#but now im measuring my palms and shit.
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