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pearsonindiasblog · 3 years ago

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A 5-Step UGC NET Exam Guide (That ANYONE Can Follow)

Among the most famous and well-known national tests is the UGC NET. Every year, thousands of students take this exam to be JRF or assistant professors. This makes the UGC NET exam one of the most difficult exams to crack for higher education. If you want to be eligible, you must adhere to the recommended UGC NET preparation plan. The test preparation advice that experts provide in this blog includes strategies and techniques to aid in your exam preparation.

1. Study the syllabus and exam format carefully:

Your knowledge of the subject-by-subject material you must study to adequately prepare for the UGC NET test will be highly aided by the UGC NET Syllabus and exam format. Thus, as you study, keep track of the curriculum to make sure you don't miss any topics or subtopics. The exam pattern will also give you a sense of how many subjects there will be, the overall number of questions in the test, how long the exam will go for, and how many points each topic will receive. It will also be easier for you to manage your time and find the best strategies to study for the exam if you have a thorough understanding of the UGC NET exam format.

2. Refer to as much material as you can and make your notes:

Reliable UGC NET study material is the next important component of the preparation. There is a tonne of UGC NET practice content available online these days. Additionally, you can access the free PDFs, online videos, and live workshops that can help you prepare better for the UGC NET Exam. But be sure the UGC books or online learning resources you're using are credible and follow the test syllabus. Also, while researching a certain subject, take notes. This will aid in revising and furthering your understanding of the idea. When it comes to studying mathematics or practicing equations, your written notes are helpful. As a result, create distinct, methodical notes for each topic and use them for subsequent revision.

3. Do proper revision and practice through mock tests:

The process of revision is crucial for memory recall. The concepts you have covered for the day should be reviewed frequently. Additionally, it will aid in your long-term memory retention of that certain subject. Additionally, updates aid in your memorization of crucial concepts and formulas. To perfect your practice, use the UGC NET mock exams or previous year's papers. You will become more accustomed to the types of questions on the exam by completing the practice tests. Additionally, it will assist in the evaluation of your degree of preparedness. Additionally, you can regularly review the results of your mock tests to determine your strengths and weaknesses and, consequently, focus your efforts there.

4. Make an effective time management strategy:

The next critical part of exam preparation is time management. Both before and during the exam, you must effectively utilize your time. It's not necessary to study constantly; just be sure to give your study period your complete attention. Split your study time into separate slots for each topic or area. Track your time so that you can finish the complete curriculum. Additionally, you must allow sufficient time for review, tests, and exams. You will be able to successfully use your full energy in this way, answer the most questions possible during the exam, allot distinct time for each area, and clear up any confusion.

5. Do not neglect your physical and mental health:

Many students feel that studying constantly for prolonged periods can help them perform well on the UGC NET exam. However, maintaining a healthy balance between study time and breaks is essential for the best results and productivity. Maintain an optimistic outlook and engage in activities that uplift your spirit and mood. Read some books, meditate or do yoga, listen to upbeat music, or do anything else that makes you feel more confident. You must also spend time with your loved ones and friends. This will assist you in avoiding stress.

These are some general smart tips that you can refer to as a NET exam applicant. Hopefully, these will promise you a good score and favorable results.

Visit us to know more: https://in.pearson.com/exam-preparation/ugc-net.html

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indiavacancyjob · 5 years ago

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THDC Recruitment Executive Trainee Post

THDC Recruitment 2020 (Tehri Hydro Development Corporation Limited)

Are you looking for a government job? THDC Recruitment Board has brought you the golden opportunity of the Executive Trainee post. If you are interested, please read the information below regarding the THDC Recruitment Board rules carefully. Click Here to Get all Free Job Alert on Email

Details of THDC Government Job Vacancy

Advertisement No:- - Advt.No. 01/2020. Starting Date Of Application:- - 15/05/2020 (15th May 2020). Last Date of Application:- - 30/06/2020 (30th June 2020). Name Of the Organization:- - Tehri Hydro Development Corporation Limited. Name Of the Post:- - Executive Trainee Post. Recruitment Process:- - Online Application. Job Location:- - Dehradun. Number Of Vacancies:- - 14 Posts. Salary:- - 50000/- to 160000/-.

Required Eligibility Criteria

Education Qualification:- - Executive Trainee Personnel Discipline: MBA with specialization in Personnel Management (HR as main or Major subject)/HRD/HRM or Post Graduate Degree in Personnel Management/IR/Labour Welfare or 2 years full-time post-Graduate Diploma in PM&IR/Labour Welfare or Master in Social Work or MHORD from recognized Indian University or Institute recognized by appropriate statutory authority in India with not less than 65% marks or equivalent CGPA/OGPA will be eligible for Tehri Hydro Development Corporation Limited Executive Manager Jobs 2020. - Executive Trainee Public Relations Discipline: Graduate with 2 years Full-time Post Graduate Degree/Diploma in PR/Mass Communication or Journalism from recognized Indian University or Institute recognized by appropriate statutory authority in India with not less than 65% marks or equivalent CGPA/OGPA will be eligible for Tehri Hydro Development Corporation Limited Executive Manager Vacancy 2020. Age Limit:- - Applicants Age Limit Must be within the 30 years (as on 01/04/2020). Age relaxations will be applicable as per the Government Reservation rules. Application Fees:- - No Application Fee. Nationality:- - Must Be Indian. SELECTION PROCESS:- - The Selection Process consists of marks obtained (out of 100) in the corresponding paper of UGC-NET – June-2020 and Personal Interview. - Eligible candidates will have to appear for the corresponding paper/ subject of UGC-NET (June 2020), i.e. Subject Code 55 (for Personnel) / 63 (for Public Relations) - Candidates declared qualified in corresponding paper/ subject of UGC-NET-June-2020 shall only be eligible to be considered for the next stage of selection subject to meeting the eligibility criteria prescribed by THDCIL. - For More Details Download Official Notification.

How to Apply

Who can Apply:- - All Eligible and Interested candidates Can Apply. How to apply:- - All Eligible and Interested candidates Can Apply Online through the official website. (https://thdc.co.in/) DOWNLOAD PDF Click Here to see all Free Job Alert THDC Recruitment 2020 Click Here to see all Government Job Vacancy Apply Now Join Telegram Subscribe on YouTube

THDC Recruitment – FAQ

What is the Full Form of THDC? - The Full Form of THDC is Tehri Hydro Development Corporation Limited. What is THDC? - THDC India Limited is a company jointly owned by the Government of India and Government of Uttar Pradesh. It was incorporated in July’88 to develop, operate and maintain the Tehri Hydro Power Complex and other Hydro Projects. THDC India Limited is a Mini Ratna Category-I Enterprise. Is it THDC under the Central Government? - THDC is an organization under the Government of India. What is the Recent Recruitment of THDC? - THDC Recruitment Board has brought you the golden opportunity of the Executive Trainee post. How to Apply? - All Eligible and Interested candidates/Applicants Can Apply Online through the official website. What is the Selection Process of THDC? - The Selection Process consists of marks obtained (out of 100) in the corresponding paper of UGC-NET – June-2020 and Personal Interview.- Eligible candidates will have to appear for the corresponding paper/ subject of UGC-NET (June 2020), i.e. Subject Code 55 (for Personnel) / 63 (for Public Relations) - Candidates declared qualified in corresponding paper/ subject of UGC-NET-June-2020 shall only be eligible to be considered for the next stage of selection subject to meeting the eligibility criteria prescribed by THDCIL. - For More Details Download Official Notification.

Choose Your Type of Government Job Railway Job Alert Police Job Alert Defense Job Alert Research Job Alert Teaching Job Alert Technical Job Alert Hospitality Job Alert Bank Job Alert UPSC & PSC Job Alert SSC Job Alert N.B - The above information has been collected for various newspapers or Govt websites. We are not any Recruiter Agency or we do not hold any kind of Recruitment Process. So Job Finders are requested to go to the Official website of the Government Organization for more details. We are not liable for any kind of Misunderstanding or False information given by the third party Media Agency or Website.

Recent Government Job Vacancy

THDC Recruitment Executive Trainee Post June 1, 2020IBM Recruitment 2020 Apply Now – Free Job Alert June 1, 2020CDS Recruitment Assistant & Associate Professor May 30, 2020SEBI Recruitment 2020 Apply Assistant Manager Post May 29, 2020SSC Recruitment 2020 Apply Now 1355 Selection Post May 28, 2020DRDO Recruitment 2020 Apply Now- Free Job Alert May 28, 2020IGAU Recruitment 2020 Apply Now – Free Job Alert May 28, 2020AIIMS Kalyani Recruitment Financial Advisor, Engineer May 28, 2020NFL Recruitment 52 Engineer & Manager Post Apply Now May 25, 2020ITI Limited Recruitment 12 Security Guard Apply Now May 25, 2020 Read the full article

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ajaymadan · 5 years ago

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Ugc study material-net exam notes

जीव विज्ञान की वह शाखा जिसके अन्तर्गत (ugc material) जीवधारियों और उनके वातावरण के पारस्परिक सम्बन्धों का अध्ययन किया जाता है, क्या कहलाता है ? – पारिस्थितिकी

राष्ट्रमण्डल खेलों का प्रथम आयोजन किस देश में किया गया था ? – कनाडा में

भारतीय इतिहास में दिल्ली सल्तनत पर 1206-90 ई. तक शासन करने वाले शासकों के वंश को कहा जाता था – दास वंश (गुलाम वंश)

“एक मुकुटधारी…

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lisathom0057 · 5 years ago

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Free UGC NET Coaching Study Materials for Paper 1 (Download PDF)

Study Materials for UGC NET Coaching: UGC NET Exam is an entry pass for the academic world. The NET qualified individuals are qualifying for the position of Assistant Professor across India at colleges and university level. Additionally, a NET qualified candidate is also exempted from the entrance test for PhD admission.

UGC NET exam is considered one of the toughest exams in India. It is tough, because of the syllabus of UGC NET Exam is very lengthy and vast. For cracking the UGC NET exam, the aspirants should be more dedicated and sincere to achieving the goal.

Before reading UGC NET Coaching Study Materials, there are four important tips to achieve a better score in the upcoming UGC NET Exam:

Must be aware of the pattern of the UGC NET Exam

Study according to updated UGC NET Syllabus

Solve the previous year question papers (to know the important topics and for better time management).

The approach of the study should be MCQ based ( For high score)

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easynotes4u · 4 years ago

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UGC NET Free Study Notes, Material, Books & eBooks - Paper 1 & 2

UGC NET Free Study Notes, Material, Books & eBooks – Paper 1 & 2

UGC NET free Study Notes: UGC NET Exam is conducted twice a year by NTA. There are ten units in Paper-1 & 2 Books, Study Material, eBooks, Mock Tests, UGC NET free pdf, and each unit has equal weightage in the examination. Most Important Topics in UGC NET Environment, Logical Reasoning, Teaching Aptitude, Research Aptitude, Communication, ICT, Higher Education. UGC NET Free Study Notes, Material,…

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dishapublicationblr · 5 years ago

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smartkeeda-blog · 6 years ago

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Folks, Practice Data Interpretation for UGC Net 2019 and Download PDF for Free

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lazykoalacollectionblog · 6 years ago

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Top 10 Free Best Resources to Crack NET Exam | Must Follow

New Post has been published on https://ugcnetpaper1.com/resources-to-crack-net-exam/

Top 10 Free Best Resources to Crack NET Exam | Must Follow

Resources to Crack NET Exam

Table of Contents

Resources to Crack NET Exam

#1 Which Books to Follow –

Top 10 Recommended UGC NET BOOKS for Paper 1 [Updated]

#2 Solving the Previous Year Solved Papers –

5 Reasons Why Practice of UGC NET Previous Year Papers is a must?

#3 You Tube Channels to follow-

#4 Which Online Mock Test to join for NET EXAM-

NTA UGC NET EXAM Online Test | Mock Tests for NET Exam 2019

#5 Telegram & Whats-App Channels-

#6 Online Study Materials & Coaching-

#7 Online Study on unacademy

#8 Free Course Materials & Study Notes

#9 Free Mobile Application to be Downloaded

#10 Social Media Channels, Groups to follow

When you start preparing for the UGC NET exam first time there are lot many questions in your mind…most of them related in the terms of Study Material, Recourse, solved papers, Best books, Handwritten Notes, Free Online Mock Test, Previous Year Solved papers etc.

You look out for every information you require to Crack NET Exam !

Not only this we have also seen many Facebook groups are flooded with promotion of private Whats App Group (Monthly paid) for preparation and people ask about are they useful ?

Then comes lot many YouTube channels promotion where they cut copy paste and create videos for their promotions…and end with selling solved papers question answers which is freely available on many blogs and Official Site…

Recently launched unacademy platform has handful educators who teach & guide for UGC NET Exam are they good to be followed !

So now it’s more trivial to gauge the content you read for exam and become dependent on those for your examination preparation!

I am not saying all the available content is not good but careful choice of selection of resources are need of hour

You need to be extra diligent while selecting the course content you read or follow the YouTube channel…

There is no dearth of good resources …thanks to all those bloggers and educators who are helping the student community by providing the best contents free for pursuing your career goal and ambition…

In this blog post I have covered 10 Best Resources for NTA NET Exam that you must follow to Crack NET exam with flying colors!

I have covered every thing you need for paper 1 preparation ranging from best book to buy, YouTube channels to follow, free mock test portal to practice question, solved papers, social media channels, Telegram, What’s app group … and many more …

So let’s gets started …

#1 Which Books to Follow –

Frankly speaking there is no book in the market which covers everything you need to read for paper 1 preparation. Every book has their own merits and demerits in terms of syllabus cover and quality content.

Some of them have good theory but no ample amount of MCQ to solve …

Few are good in certain topics like Research and Teaching aptitude but other topics are not covered well…

So Remember!

There is no single book/source available which can cover all 50 questions. You to cover paper 1 contents from multiple sources. You can read review of all available books here –

Top 10 Recommended UGC NET BOOKS for Paper 1 [Updated]

We Recommend you to at least follow two books-

Truman’s Paper 1 Book-

UGC NET Guide by KVS Madan

Based on the reviews received from various students we see the above two books are better than any other available. Truman’s is all time favorite for students of NET exams for years however in recent few years KVS Madan has gain the momentum as it contains better content and updated study materials.

However, both the books don’t contain last ten year solved paper so additionally you can look out for solved paper book or follow some blogs which provides solved papers.

You also need to be careful for accuracy of Answers as different author has provided different answer to same question so …Better Check Yourself!!!!

NET exam is conducted in 100+ subject and covering the details of books on each subject is beyond the scope of this article and we are not master of all the subjects so …better you check !

#2 Solving the Previous Year Solved Papers –

As said earlier theory books available in the market doesn’t contain complete solved papers of last year…So you need to dependent on other source to solve old Question paper.

Many teachers suggests that solving 10 years question paper increases your chances by 20 %….

5 Reasons Why Practice of UGC NET Previous Year Papers is a must?

There are three ways you can do same –

Follow Official link to Download Question papers & Answer-key and practice them

Follow Blogs who provide last 10 year ugc net solved papers & solve them year wise. There are few blogs who has clubbed the question in terms of topic wise instead of Year wise. These are more help full as you can cross-check your preparation once you finished the topic to see how many previous years question you are able to solve.

Don’t like much of online reading or Internet is issue for you – go and grab offline printed books available in the market to solve last 10-year question papers.

#3 You Tube Channels to follow-

In the another blog-post I have covered the details around top 7 YouTube channels of UGC NET you must follow if you want to prepare while on the move.

You can download those important videos and review them later while travelling to work or home. By this way you can revise the content more than once and quickly grasp the content!

Beware! – there are many bloggers who create content just by copy pasting the content from here and there and give stunning name like ‘You won’t believe 25 Questions were asked from this PDF’ and they will end you in joining the course materials or coaching ….so better keep quality check what channel need to follow?

Here are few good channels you can join—

Examrace by Manishika Jain(Must Follow)

Kumar Bharat

Nav Classes (No free content –she joined unacedemy)

Arpita Karwa

Anurag Sharma –netcracker

Vineet Pandey

#4 Which Online Mock Test to join for NET EXAM-

Let me tell you a fact that it doesn’t matter if you have covered your syllabus 3 times or 5 times all your preparation will go in vein if you are not attempting to check and self-appraisal on what you have learned!

It requires assessments on various terms and key parameters –

How much time you are taking to solve entire paper? are you completing the test in given time bound?

How is your performance in comparison with other students? how is your score?

Which is your weaker topic? which need more focus in terms of giving more emphasis

Are you taking more time to solving reasoning, data-interpretation question?

Are you facing difficulties while solving the reading comprehension?

But problem remains same …. it’s really tough to find a perfect test series where you can practice the both papers. As the NET exam in conducted in more than 90+ subjects …not a single website or coaching Mock Test PORTAL covers all the subjects.

This simply means you can’t gauge your knowledge of both (Paper 1 & Paper 2) on same platform.

May be in future there may exists one platform but as of now it’s not …

So what you can do ….

I will suggest to join multiple online test portal.

For practice only you can register the NTA Agency TEST Platform but they are limited in number and you need to visit nearby center to participate in the test.

You can read more about how to register for NTA test Agency practice center here-How to register for NTA Test Practise Center(TPC)

NTA UGC NET EXAM Online Test | Mock Tests for NET Exam 2019

Finding test portal of Paper 1 is easy and there are many in the market.

Following is the list of portal.

Providing Agency Mode & Cost Link Highlight Team UGCNETPAPER1 Online + Free (Limited 10)+ Paid(100+)/Cost around 199 for complete Paper 1 Test series https://netexam.online/ All India Mock Test Series/ Your percentile in compression with other/Detailed explanations. Only focus on Paper 1. Eduncle Experts Online + Offline Mode + Few Free MQP /Mostly Previous Year Question Paper with Answer Keys https://www.eduncle.com/ 3000+ Question papers 3000+ Question papers

Faculty Support

Mock Test are available in digital format as well.

EXAMOMETER They Keep changing the details. https://www.examometer.com/ Questions in Hindi & English side by side. Great Relief for Hindi medium student. ToppersExam Mostly solved papers + few other Subjects /Online (Cost around 100 to 400 ) https://toppersexam.com/UGC-NET-SET-EXAMS.html Online Test Series/Many other exams test are also available

#5 Telegram & Whats-App Channels-

If you are looking for telegram channels & whats-app …i just wanted to make you aware of few instances that has happened to my students.

You might see multiple message of social media channel claiming that there are exactly 25+ question asked from PDF shared in group…join now to get sure short success.

Oh snap! Stay away from such social groups & teachers !

You will also see the post that successfully running 10 groups & this is your last chance to join this at 200 per month or one time 500…..my dear this is trap …no once can give you quality in such amount …

let me tell you why …did you check the latest books of UGC NET Exam …syllabus changes has been announced few months back …but still books were not updated with latest changes …

As NTA or NET has not given the scope of Question can be asked from and hence the reason you will always see surprise question from topic …

Covering the entire syllabus in 30 days is not possible …

Let me tell you another hard truth …most of them are run by people who has nothing to do with NET Exam or ‘Few Half-cooked Teachers’ to sell their cut copy pasted notes …so beware of those notes and taut …

‘Success has no easy short cut if that is the case that joining the whats-app group and following the question shared on telegram channel makes you fully prepared for Exam …every second candidate could have cleared the NET !’

I am not denying the fact that if you are part of any student group you get information quickly and can reach out to fellow candidates of your subject area for discussion …

they are not the actual author of those notes so they don’t know the accuracy and complete details on authenticity.

#6 Online Study Materials & Coaching-

Again…same problem with NET EXAM that the subject area is vast and there is no single platform which provides good online learning experience for all you subject …

You can easily find many coaching for famous subjects like ‘commerce’,’computers’,’management’…etc how ever it will be very difficult to get 050 INDIAN CULTURE other less popular subjects.

it also depends on the number of students appearing for that subject so the the coaching institute can invest money and time for rewarding business..

No one would give details on subject which are less popular so you need to be back on basic …

Means – Follow your post graduation notes and study materials …they will certainly help …

For popular subjects you can find few good institute –

(List based on students input-we have not reviewed their content and quality )

Eduuncle

netcrackers

humanitiespoint

adhyayanmantra

humanperitus

arpitakarwa – Recommended for UGC NET English Literature

(We are still reviewing the coaching names please feel free to reach me you need this to be updated )

#7 Online Study on unacademy

unacademy is famous now days as many educators started using unacademy to publish their content which they use to publish on youtube or other channels.

Here are list of few educators you can follow them to get latest updated.

https://unacademy.com/user/PreetiMandyal

https://unacademy.com/user/navclasses

https://unacademy.com/user/talvirdhiman-1378

https://unacademy.com/user/sandeep02aug

You can check the list of all educators https://unacademy.com/goal/nta-ugc-net/TEWDQ/educators

My personal views on unacademy is that the content provided on this platform is not detailed and many time we have seen that educators has used the content available in public domain and just provide voice over on the topic. NET Examination require clarity of concepts and videos covered on the portal certainly lacks in terms of depth of subject area.

You can use this as refresher course; but i would suggest to follow your books more rigorously than these budding educators on portal.

They are good in case if you wish to cover them quickly.

#8 Free Course Materials & Study Notes

NCERT Textbooks– While copies of these textbooks may be downloaded and used as textbooks or for reference, republication is strictly prohibited. Important for Paper 1 based topics.

IGNOU Study Material (eGyankosh)- You can download the mobile app of IGNOU to read the study materials on the go. You can read course content of bachelor & master degree of your subject choice.

Important Study Materials as part of Distant Education Initiative- pondiuni.edu.in dde website

National Programme on Technology Enhanced Learning (NPTEL) by IIT for electronic science & computer application subject.

The Department of Higher Education, MHRD, Must be followed for Paper 1 Topics

Important Free website to follow for paper 1 & NET Exam.

ugcnetpaper1.com – For Complete Guide on Paper 1

kumarbharat.com- Great Educator and Quality content. Although he publishes his content more on youtube.

www.examrace.com[ For Solved Paper & Reasoning Study Materials]

gradeup.co [ UGC NET Paper 1 Study Material]

avatto.com [MCQ Practice]

netexam.pmgurus.com [Solved Paper of Various Subjects]

http://cbseugcnetforum.in [One of Known Website for MCQ & Guide]

http://navclasses.blogspot.com [Free but not well structured; Content on unacedemy are in much better shape]

#9 Free Mobile Application to be Downloaded

There are many mobile application on google play store but we don’t see they gets updated with latest contents and most of them only contains the question paper provided by NET agency .

Based on content relevancy we recommend you to follow & try below NET Exam apps for your preparations.

UGC-NET Practice Tests

NetPrep Plus

Kumar Bharat Education

UGC NET PAPER1

Mission UGC NET Exam

NET-SET Study Point

#10 Social Media Channels, Groups to follow

Social media channels are flooded with groups on Facebook, Telegram and other social media networks. They are mostly subject specific and we are certainly not part of all of them to give you brief details on which needs to be followed . You can search them using the known educators name and you will find the group managed by them.

Make sure to join the active group where meaningful discussion happens ….

We also recommend you to follow our websites social channel.

Our Facebook Groups for NET exam to follow – https://www.facebook.com/paper1ugcnet/ [15000+ Subscribers]

Telegram – 4000+ Subscriber – https://t.me/ugcnetpaper1

Warning! Better check yourself !

Covering the entire planet is beyond scope of this article and we are not at-all associates with any third party links given such as coaching or youtube links.

We are not intended to promote any one here …but only to provide information to student which might be useful to them.

Although we take every possible precaution to ensure that the content on our website is as authentic and accurate as possible followed by the manual check, there still might have some human mistakes. And we certainly are not responsible for any losses caused because of the inefficient information on the website.

Here we are not responsible for any Inadvertent Error that may have crept in the information being published in this Website and for any loss to anybody or anything caused by any Shortcoming, Defect or Inaccuracy of the Information on this Website.

if you see any information/study material or notes which are incorrect feel free to reach us on [email protected] for modification required. We will be more than happy to update.

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studyiq-blog · 7 years ago

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shivamonlineeducationacademy · 7 years ago

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samanthasroberts · 8 years ago

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Lobster nets 1M to scale its user-generated content licensing marketplace

U.K. startupLobster is gearing up to scale its user-generated content licensing marketplace, as it closesa 1 million Series A. Its expecting to have closed out the roundnext week, with 85 percent of the funding committed at this point and onlyits decision on thelast fewinvestors outstanding.

Committed investors include KL10CH (aka The Key), a tech hub co-working space in Moscow, Russia where the startupsdev team is currently based; andNikolay Katorzhnov, the former CEO of Otkritie Capital, who is contributing 500,000; along with various other unnamed investors making smaller contributions. The remaining 20 percent of the round will be derived from U.K. and international angels, and follow-ons from investors in previous rounds.

The London-based startup, which was one of the 2014 battlefield finalists at TechCrunch Disrupt Europe, has previously raised around $700,000 in seed funding, including from Wayra UK, U.K. angels and via acrowdfunding route.

Its built a licensing platform with thepitch to its target brands/ad agency customers being to simplify legal useof user-generated content in their marketing materials by offering a low-friction way for them to locate and license themore authenticvisuals being shared on social media platforms(versus using tired stock photography).The business model is a subscription, with various tiers offered, including a month free trial as a taster.

For social media users aka Lobsterscontent contributors thecarrot is the chance to earn a little money on the side from their normal social mediaactivity.

Co-founder and CEO Olga Egorsheva says theSeries A will be going toward expanding boots on the ground in other countriesto drive marketing and partnership efforts overseas, with new offices plannedfor the U.S. and Asia. It will also befocusing resourceson AI-powered search, which it launched last year, aiming to enhancecontent-ranking andshow its customersmore relevant content.

This is really thenext step for us. Its really that moment where we start scalingnot only the contributor usage but the customer usage and we need to put some money in, some fuel in, to really make it take off in the key markets, she tells TechCrunch.

We have customers in the U.S., we have a few users in the U.S. and all over the world but we want to market more intensively in the U.S. to businesses, to different agencies and media creatives, and through API integrations.

Lobster also launched its firstAPI integration last week, with U.K. website builder Moonfruit, but is aiming to ramp up on this front too targeting10more suchintegrations in Q1-Q2 includingtalking to Adobe in the hopes of being able to plug Lobster into Photoshop in the future.

On the content front, itcurrently supports integrations withInstagram, Flickr, Facebook, Vk, YouTube and Vimeo, as well as allowingusers to makecontent available for licensing purposes via cloud storage providers such asDropbox and Verizon Cloud.

Users can choose to sync all their content automatically, or select specific photos and videos ora particular folder for licensingvia Lobster. The platform then indexes the metadata to power its search function, pulling in infosuch as hashtags, geolocation, titles, resolutions and so on. Egorsheva says their tech will alsoautomatically pull any newmetadata thats added to content in the future, meaningusers dont have to manuallyupdate any synced content.

Lobsters AI will alsoauto tag images to improve the quality of content tagging, as well assupporting other more powerful search features such as the ability to filter content based on a particular color palette (i.e. to match brand livery), or to upload aphoto to viewsimilar images in search results.

The AI can also identify faces, so customerscan filter for images with or without people, for example, and perform even more specificsearches, such as for different genders, ethnicities, ages and facial/emotional expressions.

TheAI-powered search alsoworks for video content, though this is one of the areas Lobster islooking to enhancewith thenew funding ideallybypartnering with anAI-focused startup that has built dedicated video search tech.

Part of [our current]AI is based on Stanfords technology which our tech team has adjusted to serve the social media field, and the database of social media that we have. The way forward as I see it is more in collaborating with industry players in AI, says Egorsheva.

Lobster nowhas around 17,000 people actively signed up to license their contentfromsites such as Instagram, Facebook, Flickr and YouTube, creating a poolofmore than five million pieces of content that itscustomers can browse, searchand license.

The platform is not strictly limited to this opt-inpool, though, as it also (at higher pricing tiers) offers a route for brands to reach out to any public user of thevarious social media platformsit supports to ask them tolicense specific content expanding its potential reach to some 30-40 billion photos and videos.

Itusesstandard, non-exclusive agreements for thecontent it licenses, in order to she says keep things simple, though it has manually agreed to a handful of exclusive licenses, andEgorsheva addsit may look to include an option forthat in the future if demand grows.

Pricing for content is automated by the platform, based on factors such as the source, resolution and whether the image has already been featured somewhere or not. And there are two standard types of licenses: one for content that gets less than one million views/plays; and an extended (and more expensive) license ifcontent garners more eyeballs.

Lobstertakes a 25 percent cut of any licensing revenue passing 75 percent to the content creator.Payouts to users are done via PayPal.

Another aspect of UGC licensing that theplatform simplifies is around model release (i.e. getting consent for anyone in the photos to their image being licensed for commercial use). Instead of requiring paper or PDF forms to be signed and collected by the content creator, itlets users share a link with their Facebook friends to authorize the usage of their image.

Its overallapproach of beingan aggregator and enabler, rather than trying to command a content repositoryof its own is its strategic advantage, reckonsEgorsheva.

Instead of creating another place where you would go and have to upload posts again were trying to uncover all that multitude of content that people already create, she says.

It also allows us as a platform to scale infinitely, almost, she adds. Because we dont store those images we pull the data, save the data and our search algorithm works with the data.

She also claimssocial platforms like the approach as it does not seek to draw their users activity elsewhere, and might even help them sustain users interest in posting to the social platforms if they aregetting some financial recompensefrom their activity, too.

Ive been offering revenue shares many times but the social networks and the clouds say that the engagement that they get or envision to get out of it is much more valuable for them.

At this point Lobster has around 30 customers, with clients including the likes of Hills Pets, Colgate Palmolive and their agency Red Fuse/WPP. (As you can imagine, Hills Pets was looking for cute photos of dogs.)

And while its currently focused on licensing visual content,Egorsheva says it could look to move into other areas in the future such as licensing user-generated music, via a platform like SoundCloud.

How much can content contributors make from licensing their stuff? It sounds as ifits mostlikely to be beer money (at least to social media users in the West), thoughEgorsheva says a userwhose content styleattracts the attention of an agency might be able to make a few hundred pounds (versus a few pounds or tens of pounds for others).

Still,Lobster is intended to be passive work, given its piggybacking on content a personwould probably be uploading anyway so its real lureisthe chanceof free money, at least for anyone actively uploading multimedia content to social media.

Its a good incentive that, by just connecting your accounts, and continuing to post as you usually do organically, you can earn for an extra cup of coffee or a beer, argues Egorsheva.

What we see in developed countries, in Europe and the U.S., is that the bigger incentive is getting noticed and getting into some agencys campaign and supporting the culture of not stealing or screenshotting images but legally getting permission, she adds.

Its very different for users in, for example, India or Eastern Europe, because for them this money naturally is a bigger deal So in them we see they are stimulated by earnings as well.

Source: http://allofbeer.com/2017/12/02/lobster-nets-1m-to-scale-its-user-generated-content-licensing-marketplace/

from All of Beer https://allofbeer.wordpress.com/2017/12/02/lobster-nets-1m-to-scale-its-user-generated-content-licensing-marketplace/

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adambstingus · 8 years ago