#What is google algorithm for SEO

[feminist-space]

"A funny thing happened on the way to the enshittocene: Google – which astonished the world when it reinvented search, blowing Altavista and Yahoo out of the water with a search tool that seemed magic – suddenly turned into a pile of shit.

Google's search results are terrible. The top of the page is dominated by spam, scams, and ads. A surprising number of those ads are scams. Sometimes, these are high-stakes scams played out by well-resourced adversaries who stand to make a fortune by tricking Google[...]

Google operates one of the world's most consequential security system – The Algorithm (TM) – in total secrecy. We're not allowed to know how Google's ranking system works, what its criteria are, or even when it changes: "If we told you that, the spammers would win."

Well, they kept it a secret, and the spammers won anyway.

...

Some of the biggest, most powerful, most trusted publications in the world have a side-hustle in quietly producing SEO-friendly "10 Best ___________ of 2024" lists: Rolling Stone, Forbes, US News and Report, CNN, New York Magazine, CNN, CNET, Tom's Guide, and more.

Google literally has one job: to detect this kind of thing and crush it. The deal we made with Google was, "You monopolize search and use your monopoly rents to ensure that we never, ever try another search engine. In return, you will somehow distinguish between low-effort, useless nonsense and good information. You promised us that if you got to be the unelected, permanent overlord of all information access, you would 'organize the world's information and make it universally accessible and useful.'"

They broke the deal." -Cory Doctorow

Read the whole article: https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

[mostlysignssomeportents]

A Democratic media strategy to save journalism and the nation

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/12/12/the-view-from-somewhere/#abolish-rogan

As unbearably cringe as the hunt for a "leftist Joe Rogan" is, it is (to use a shopworn phrase), "directionally correct." Democrats suck at getting their message out, and that exacts a high electoral cost.

The right has an extremely well-funded media ecosystem of high-paid bullshitters backed by algorithm-gaming SEO dickheads. This system isn't necessarily supposed to turn a profit or even break even: the point of Prageru isn't to score ad revenue, it's to ensure that anyone who googles "what the fuck causes inflation" gets 25 minutes of relatable, upbeat, cheerfully sociopathic Austrian economics jammed into their eyeballs. Far right news isn't a for-profit concern, it's a loss-leader for oligarch-friendly policies. It's a steal: a million bucks' worth of news buys America's ultra-rich a billion dollars' worth of tax-cuts and the right to maim their workers and poison their customers for profit.

Meanwhile, the Democrats have historically relied on the "traditional media" to carry their messages, on the ground that reality has a well-known leftist bias, so any news outlet that hews to "journalistic ethics" will publish the truth, and the truth will weigh in favor of Democratic positions: trans people are humans, racism is real, abortion isn't murder, housing is a market failure, the planet is on fire, etc, etc, etc.

This is a stupid policy, and it has failed. The "respectable" news media hews to a self-imposed code of "balance" and "neutrality" that is easily gamed: "some people say that Hatians don't eat pet dogs, some people do, let's report both sides!" This is called "the view from nowhere" and it gets Democrats precisely nowhere:

http://archive.pressthink.org/2008/03/14/pincus_neutrality.html

Balance and neutrality are bullshit, an excuse that has been so thoroughly weaponized by billionaires and their lickspittles that anyone who takes it seriously demonstrates comprehensively that they, themselves, are deeply unserious:

https://www.techdirt.com/2024/12/10/la-times-billionaire-owner-hilariously-thinks-he-can-solve-media-bias-with-ai/

Press neutrality – the view from nowhere – isn't some eternal verity. In terms of the history of the press, it's an idea that's about ten seconds old. The glory days of the news were dominated by papers with names like The Smallville Democrat and The Ruling Class Republican. Most of the world boggles at the idea that a news outlet wouldn't declare its political posture. Britons know that the Telegraph is the Torygraph; that the Guardian is in the tank for Labour (and specifically, committed to enabling Blairite/Starmerite purges of the left); the Mirror is a leftist tabloid; and the Mail is so far right that its editorial board considers Attila the Hun "woke."

Writing for The American Prospect – an excellent leftist news outlet – Ryan Cooper proposes a solution to the Democratic media gap that's way better than the hunt for the elusive "leftist Joe Rogan": sponsoring explicitly Democrat news outlets:

https://prospect.org/politics/2024-12-12-democrats-lost-propaganda-war/

The country is a bleak landscape of news deserts where voters literally didn't hear about what Trump was saying he would do, and, if they heard about it, they didn't hear from anyone who could explain what it meant. The average normie voter doesn't know what a "tariff" is, and chances are they think it's a tax that other countries inexplicably pay for the privilege of selling very cheap things to Americans.

Ironically, this news desert is also a crowded field of hungry, unemployed, talented journalists. What if Dems funded free newsgathering and publication in news deserts that told the truth? What if these news outlets, by dint of being an explicitly partisan, party-subsidized project, refused to adopt all the anti-reader practices of other websites, like disgusting surveillance, intrusive advertising, AI slop, email-soliciting pop-ups, and all the other crap that makes the news worse and worse every day?

Cooper recounts how this was actually tried on a small scale, to modest good effect, when the Center for American Progress subsidized Thinkprogress, an explicitly leftist news outlet. This was going great until 2019, when corporate Dems and their megadonors killed it because Thinkprogress had the temerity to report on their corrupt dealings:

https://www.thedailybeast.com/thinkprogress-a-top-progressive-news-site-is-shutting-down/

And, Cooper points out, this isn't what happens with far-right subsidy news. Right wing influencers, personalities and writers can stray pretty far from the party line without getting shut down.

I love the idea of a disenshittified, explicitly political leftist Democratic news media. Imagine a newsroom whose purpose is to get its message repeated as widely as possible. It wouldn't have a paywall – it would be Creative Commons Attribution-only, allowing for commercial republication by anyone who wants to reprint it, so long as they link back to it. It wouldn't wring its hands over AI ingestion or whether a slop site that rewrote its articles got to the top of Google News. That's fine! If the point is to get people to understand your point of view – and not to attract clicks or eyeballs – other people repackaging your content and finding ways to spread it is a feature, not a bug.

Back in the Napster Wars, entertainment industry shills – like Hillary Rosen, who oversaw a campaign to sue tens of thousands of children before becoming a major Democratic Party power-broker – used to tell us that "you can't compete with free." That's not entirely true, but it's not entirely false, either. If your news is a loss-leader for a democratic society that addresses human flourishing and a habitable planet, then you can make that news free-as-in-speech and free-as-in-beer, and avoid all the suckitude that makes reading "real" news so fucking garbage.

For the past five years, I've been publishing a newsletter – this thing you're reading now – that has no analytics, ads, tracking, pop-ups, or other trash. As a writer, it's profoundly satisfying and liberating, because all I have to care about is whether people engage with my ideas. I literally have no idea how many people read this, but I know everything people say about it.

That's how the news worked back in the good old days that everyone says we need to return to. Writers and editors measured the success of a story based on how the public reacted to it, not based on clicks or metrics that told you how far someone scrolled before they gave up on it. The supposed benefits of "data-driven" editorial policy have not materialized – the "data-driven" part is the search for an equilibrium between how surveillant and obnoxious a website can be and your decision to stop reading it forever.

Outlets like Propublica have done well by adopting much of this program, albeit without any explicit leftist agenda (the fact that they seem leftist reflects nothing more than their commitment to reporting the truth, e.g., Clarence Thomas is a lavishly corrupt puppet of billionaires who've showered him with riches).

The fact that they've been as successful as they are on a national beat – and partnering with the scant few regional papers to do some local coverage – just proves the point. The Democratic Party doesn't need its own Joe Rogan – they need a nationwide network of local outlets, sponsored by the party, committed to never enshittifying, bringing relevant, timely news to a nation in desperate need of it.

[creatingblackcharacters]

Good day!

I am a white woman of a certain age and when I was growing up in the Seattle area, the word for this hairstyle

was always "dreadlocks", shortened by people my young (at the time) age to "dreads".

For several years now I have noticed I never see "dreads" or really even "dreadlocks" anymore. It's locs.

I'm not confused by the verbiage, I've never not understood what "locs" means, but I do still inherently think of the style as "dreads" first, simply because that was formative for me.

Is this shift just a living language thing, where common usage just replaced one term with another? Was my experience regional, and only in the PacNW were they ever called anything other than locs? Is "dreads" actually racist and I've just never been exposed to the information that I should have been in that regard?

(And if so, I sincerely apologize for its use in this ask and mean absolutely no disrespect)

As an addition to this question, I did try to look it up myself first, but Google is such ass now (or I just couldn't get the right search terms for seo to yield results) that I couldn't find anything useful on it. I did find WAY too many pictures of white people with this hairstyle, and an overabundance of sales pages for white hair extensions in some variation of this style. I wonder if that's common, or if it's just because Google knows I'm white and the search results reflect that. Either way, it was obnoxious that I had to word my searches extra specifically to get Black hair in my results.

Thanks for all you do!

To answer your questions in not the right order:

1. It's both. You are white, which means the things you research are probably going to be more geared towards an algorithm that fellow white folk use. They gotta advertise to you!!! And, Google is just racist. It's why I try to convince people on here that you have to get specific with your searches and use key words you find to dig deeper to reach what you want. Because if you just type in "Black hair styles" you're still gonna get a lot of white people and AI. It's obnoxious ASF and always has been. Can't just toss your hands up at the first wall.

2. It's a cultural thing, trying to reform the imagery of the hairstyle, a sort of reclamation if you will. I've mentioned in prior lessons that not everyone is going to get up in arms if you say dreads or dreadlocks. I prefer locs. It's mainly because saying dread has a connotation that my hair is dirty, nasty, uncared for. People, often white and in positions of power, hear dreadlocks and they think weed and tangles and lazy stereotypes that just aren't true. So it wouldn't be racist if you called someone's locs dreads, but it would be racist if they told you "I prefer locs/please say locs because-" and you said "well when I grew up it was dreads" okay well that's not how I identify them, so.

[tom781]

SEO for YouTube: How to Optimize Your Videos for Search

Meet Paul. Paul is a budding YouTuber with a passion for tech reviews and tutorials. He’s been creating content for a while, but his channel isn’t growing as quickly as he’d hoped. Paul’s videos are high-quality, informative, and engaging, yet they’re not reaching a wide audience. The key problem? His videos are not optimized for YouTube’s search algorithm. This is where SEO, or Search Engine Optimization, comes into play.

Understanding YouTube SEO

SEO for YouTube involves optimizing your videos so they rank higher in search results. Higher ranking videos get more views, which can lead to more subscribers and overall channel growth. Here’s how Paul can optimize his videos for YouTube search:

Keyword Research

Paul’s first step is to find the right keywords. Keywords are the terms and phrases that users type into the search bar when looking for videos. Paul uses tools like Google Trends, TubeBuddy, and VidIQ to identify popular keywords related to his content. For instance, if Paul’s video is about the latest iPhone review, he might discover that “iPhone 14 review,” “iPhone 14 unboxing,” and “iPhone 14 vs Samsung Galaxy S22” are popular search terms.

Optimizing Video Titles

Once Paul has his keywords, he needs to incorporate them into his video titles. A good title is clear, concise, and includes the main keyword. For example, instead of titling his video “My Thoughts on the New iPhone,” Paul titles it “iPhone 14 Review: In-Depth Look at Apple’s Latest Smartphone.” This title is more likely to match what users are searching for.

Creating Engaging Thumbnails

Thumbnails are the first thing viewers see. An eye-catching thumbnail can significantly increase click-through rates. Paul creates custom thumbnails that are visually appealing and relevant to the video content. He includes the video title or key phrases in the thumbnail to attract viewers’ attention.

Writing Detailed Descriptions

The video description is another crucial SEO element. Paul writes detailed descriptions for his videos, incorporating his main keyword and related terms naturally. He includes a brief summary of the video, timestamps for different sections, and links to his social media, website, and other relevant videos. This not only helps with SEO but also provides a better viewer experience.

Using Tags Effectively

Tags help YouTube understand the content of a video. Paul uses a mix of broad and specific tags, including his main keyword and variations of it. For his iPhone review video, he might use tags like “iPhone 14,” “iPhone review,” “Apple smartphone review,” and “tech reviews 2023.”

Engaging with Viewers

Engagement metrics like likes, comments, and watch time also influence search rankings. Paul makes an effort to engage with his audience by asking questions in his videos, responding to comments, and encouraging viewers to like and share his videos. The more engagement his videos get, the higher they are likely to rank.

Promoting Videos on Social Media

Paul doesn’t rely solely on YouTube’s search algorithm to drive traffic. He promotes his videos on social media platforms like Twitter, Facebook, and Instagram. By sharing his videos with a broader audience, he increases the chances of getting more views and engagement.

Analyzing and Adjusting

Finally, Paul regularly reviews his analytics to understand what’s working and what’s not. He looks at metrics like watch time, click-through rates, and viewer retention. Based on this data, Paul adjusts his SEO strategy and content approach to continually improve his channel’s performance.

Conclusion

Through consistent effort and strategic optimization, Paul starts to see his videos rank higher in YouTube search results. His channel grows steadily, attracting more viewers and subscribers. By following these SEO practices, Paul not only improves his search rankings but also enhances the overall quality and reach of his content.

For any YouTuber looking to grow their channel, understanding and implementing YouTube SEO is crucial. Just like Paul, you too can optimize your videos and achieve greater success on the platform.

[azspot]

The right has an extremely well-funded media ecosystem of high-paid bullshitters backed by algorithm-gaming SEO dickheads. This system isn't necessarily supposed to turn a profit or even break even: the point of Prageru isn't to score ad revenue, it's to ensure that anyone who googles "what the fuck causes inflation" gets 25 minutes of relatable, upbeat, cheerfully sociopathic Austrian economics jammed into their eyeballs. Far right news isn't a for-profit concern, it's a loss-leader for oligarch-friendly policies. It's a steal: a million bucks' worth of news buys America's ultra-rich a billion dollars' worth of tax-cuts and the right to maim their workers and poison their customers for profit.

Cory Doctorow

[the-empress-7]

You might not like Kinsey Schofield, Empress, but she is really on to how MM games internet algorithms. She pointed out that after the bullying (ahem, alleged) by MM and Ellen Degeneres, they came up with that lame story about Ellen’s “bullied” chicken being adopted by MM. Kinsey pointed out that after that, anyone googling “Ellen, Meghan Markle, bullying” would lo and behold get a “cute story about a chicken!” 🐓

So she is basically stating what @anonymoushouseplantfan broke down us for in excellent detail years ago? Plant wrote super informative and detailed posts on how M uses the SEO and it's all in her archives. Nice to know that Kinsey gets her info from Tumblr like the rest of them 🙄

[cloverjgardener]

Is it AI Copy or a Tired Writer Trying Their Best? A Look Backstage in Copywriting

(For those unaware, copy in this context is used to describe the informational writing on a website)

So for a while now I've seen people online point at certain web copy and claim that it's clearly generated by AI. In many cases I disagree. People against generative AI will claim the tells are easy. People for generative AI will often say the same thing, right before selling guides on editing the obvious tells out of your generative text to slip under the radar.

I don't have the most authority on the topic, but I've been in technical writing for about six years. I've worked as a by-the-assignment ghostwriter and a salaried copywriter. So I think I have enough backing to say that I don't think it's possible to catch AI writing. I think it's possible to perceive sloppy writing, manipulative writing, almost incoherent writing. But a lot of that has existed before the sudden surge in large language models, thanks to the way many companies in the industry direct their writers to work.

Want a behind-the-curtain look at what goes into a lot of the copy you read online? Follow me!

See this? This is a keyword ranking off SEOSpyGlass for a popular house cleaner service in Portland. I am not the best person to talk about Search Engine Optimization. In my defense, I believe that's because SEO changes constantly - first based on the whims of what Google would value most, which has now gotten even more convoluted as other search engines creep into more prominent use.

This ranking above shows the most common search terms that resulted in someone clicking on a certain link (In this case, MollyMaid - or the specific page that "ranks" high enough in search results).

Pretty much every copy-writing company I've ever worked for would give me a list of "relevant search terms" for an assignment, and part of my job was to fit them into the copy I created. Looking at some of these terms, you might see that a lot of them aren't easily fit into writing in a way that feels normal to read on a website. The "[SOMETHING] near me" is probably one of the most popular search terms in pretty much every industry. In my opinion it's also the clumsiest to work with as a writer.

It's actually very funny to see this. You see that phrasing at the start? Hey did you search this specific phrase? Cool! Use us for that. That is essentially the exact format I would use whenever I had to fit in any variant of that keyphrase. It doesn't feel great. If Google ever loses interest in longer, conversational keyphrases, a lot of copy will be outdated and pointlessly clunky.

The emphasis on keywords and word count in general is the true culprit behind a majority of web copy that reads as if the website you're on is having an nervous breakdown. I've been in many situations where I've had to pad out assignments for no reason, because even though I expressed all the information that needed to be expressed, I was short of the word count given ahead of time. I imagine based on the latest change to Google's algorithm, this might slowly become less of a sticking point. They seem to claim that value is now in writing like a human being, and that's harder to do if you have to circle the same points again and again just to kill time.

It's kind of interesting isn't it? I'm gradually edging into freelance copy-writing work - which is cool, because it hopefully means I can choose how deep into SEO I decide to work in. Despite my complaints, I really enjoy the technical writing aspect, especially for a client I want to help.

I just had to get all this out there, because before I found SEOSpyglass I tried to use Semrush and was immediately like haha holy shit I remember this.

[aiseoexperteurope]

How to optimize images for beter AIO, (AI Search) Google AI overview, Perplexity, ChatGPT

(1) Research the mechanisms by which AI search engines like Google AI Overview, Perplexity, and ChatGPT analyze and interpret image content, including their use of computer vision and contextual understanding from surrounding text. (2) Identify general best practices for image SEO that are beneficial for AI search, focusing on elements such as descriptive alt text, meaningful file names, image captions, and the relevance of on-page textual content to the image. (3) Investigate specific recommendations or documented guidelines from Google on how images are selected and utilized within its AI Overviews, and how to optimize for this feature. (4) Explore how Perplexity AI incorporates and ranks images in its responses, and search for any specific advice or patterns related to image optimization for its platform. (5) Research how ChatGPT (especially versions with browsing capabilities or image understanding features) processes visual information and what factors might influence image visibility or interpretation by the model. (6) Analyze the role and benefits of using structured data (e.g., Schema.org markup for images) in enhancing the discoverability and comprehension of images by AI search algorithms. (7) Evaluate the importance of technical image attributes such as resolution, compression, file formats (e.g., WebP, AVIF), and mobile responsiveness for AI search performance and user experience. (8) Synthesize the findings to provide a comprehensive guide on optimizing images effectively for improved visibility and understanding by AI-driven search systems, including Google AI Overview, Perplexity, and ChatGPT.

[agolaaa]

2025 Digital Marketing Trends: What You Should Really Pay Attention To

If you’ve been paying even a little attention to digital marketing lately, you’ll know things are moving faster than ever. Platforms change, algorithms shift, and customer behavior keeps evolving. What worked last year might not work today—and what’s working today might be gone by next quarter.

It can feel a bit overwhelming, sure. But here’s the good news: if you stay curious and pay attention to the right trends, there’s huge opportunity to stand out. Whether you're already in the field or just starting your journey through the best digital marketing training institute in Calicut, understanding the pulse of 2025 gives you a major edge.

1. Welcome to the Age of Real-Time Experiences

Marketing is no longer just about putting content out there and hoping people see it. In 2025, it’s about responding while it’s happening—right in the moment.

Think live streams, interactive polls, flash deals during events, or even AI-powered chat assistants that talk to customers at midnight. Real-time engagement is now a core part of strategy, especially in e-commerce and service-based industries.

2. Storytelling > Hard Selling

Let’s be honest: people don’t like being sold to. At least, not directly. What they do love is a good story.

Brands that can wrap their message into a narrative—about a mission, a journey, a personal experience—are finding it much easier to connect with audiences. It’s not about pushing a product. It’s about pulling people in with emotion, relevance, and relatability.

3. AI Is Helping, But Human Creativity Still Wins

Everyone’s talking about artificial intelligence, and yes, it’s a big deal. It helps with automating repetitive tasks, generating ideas, and even scheduling campaigns. But here’s the kicker—it doesn’t replace creative thinking.

In fact, the best marketers right now are the ones who use AI as a tool, not a crutch. They let it handle the backend, while they focus on crafting bold ideas, unique angles, and messages that sound like they came from a real person.

4. The Death of the Third-Party Cookie is Real

Browser cookies—those tiny data files that track your every move online—are fading out. Privacy laws and consumer pushback have forced platforms to rethink how data is collected.

As a result, marketers are shifting focus to first-party data—info gathered directly from your audience via sign-ups, feedback forms, or gated content. This makes email marketing and CRM systems more important than ever.

5. Search Isn’t Just Google Anymore

Search engine optimization (SEO) isn’t just about ranking on Google. People are now “searching” on Instagram, YouTube, TikTok, Pinterest, and even LinkedIn.

Each platform has its own rules and algorithms. That means your content has to be optimized for where your audience hangs out, not just for traditional search engines. Understanding platform-specific search behaviors is a critical new skill.

6. Digital Marketing Is Becoming More Localized

While the internet connects the world, customers still care about what’s happening in their area. Hyperlocal marketing is on the rise, using geotargeting, local SEO, and community-focused campaigns.

If you're promoting a business or service, tailoring your strategy to a specific city, language, or even neighborhood can drastically improve engagement.

And yes, that includes people looking for the best digital marketing training institute in Calicut—they’re searching locally too.

7. Email Is Making a Comeback—With a Twist

It might surprise some, but email marketing is still one of the highest ROI channels around. The difference now is how emails are being written.

Gone are the boring newsletters. In their place? Story-style formats, curated content digests, and personalized emails that talk like a friend, not a corporation. A strong email list is a goldmine—if used right.

8. Your Personal Brand Matters More Than Ever

People trust people more than companies. Whether you’re a freelancer, job-seeker, or business owner, your personal brand is a major asset.

Being active on LinkedIn, sharing behind-the-scenes on Instagram, or even starting a blog can build credibility and open doors. Clients and employers now Google you before they hire or buy. Make sure they find something worth their time.

9. Short Learning Cycles Are Replacing Traditional Degrees

Here’s something that’s become crystal clear in 2025: you don’t need a 3-year degree to start working in digital marketing. What you need is skills, hands-on practice, and the ability to adapt quickly.

That’s why so many learners are choosing the best digital marketing training institute in Calicut instead of traditional routes. Institutes that focus on live projects, real tools, and actual industry challenges are the ones producing job-ready professionals.

10. Platforms Come and Go—But Strategy Stays

It’s easy to get caught up in whatever platform is trending this month. Threads today, TikTok tomorrow, something new next week. But if you know how to build a good campaign—identify an audience, craft a message, and choose the right timing—you can adapt to any platform.

The fundamentals are what set you apart. And that’s what solid training focuses on—not just learning tools, but understanding strategy.

Final Thoughts

Digital marketing in 2025 isn’t just about being online—it’s about being intentional, creative, and quick to adapt. The landscape will keep changing, but those who stay curious, keep practicing, and learn from the right sources will always stay ahead.

If you're someone thinking about breaking into this space, consider your options wisely. The best digital marketing training institute in Calicut won’t just give you certificates—they’ll give you confidence, clarity, and real-world skills that matter.

You don’t need to be a genius. You just need to start. And there’s never been a better time than now.

[pranaywahi]

From Keywords to Conversations: How Search Has Evolved

Fast forward to 2025, and search is no longer about keyword matching. It’s about understanding human conversations, context, and intent. Google doesn’t just crawl web pages anymore ; it thinks, it interprets, and it even responds. What we’re seeing is the shift from keyword based SEO to conversation driven search.

The Keyword Era: When Simplicity Was Enough

Back in the 2000s and early 2010s, SEO was largely reliable . If you wanted to rank for “best pizza in Delhi,” you just needed to include that phrase , in your title, your heading, and your body content — a few too many times. The system worked because search engines weren’t smart enough to question the user’s true intent. They only saw the literal text.

But the problem with keyword stuffing and mechanical optimization was that it never served the user. It served the algorithm. People landed on pages that didn’t quite answer their questions, didn’t speak their language, and didn’t understand what they really meant.

From Phrases to Intent: The Rise of Smarter Search

As AI became more integrated into search engines, the game changed. Google’s updates ; from Multitask Unified Mode and now SGE (Search Generative Experience) — have all been steps toward one goal: understanding what users are trying to say, not just what they’re typing.

That’s why, in 2025, your content needs to think like your audience. Instead of matching keywords, you need to mirror conversations. Your blogs, product pages, FAQs , all of them should sound like they’re part of a helpful chat. Because that’s how AI is processing them.

Platforms like SeoBix have quietly adapted to this shift. Rather than offering outdated keyword tools, they provide deep insights into how people actually phrase questions, how search engines interpret them, and how to build content that fits naturally into those evolving patterns.

Voice Search and AI Assistants Changed the Tone

Another major catalyst in this shift has been the rise of voice search and AI-driven virtual assistants.

Search engines had to evolve, and so did SEO strategies. Now, content that ranks is the content that converses. It reads naturally, anticipates follow-up questions, and creates a seamless flow from one idea to the next.

With SeoBix, creators don’t need to guess what that flow should be. The platform analyzes conversation trends, user behavior, and intent-based search journeys to help you craft content that’s not just findable, but meaningful.

AI Overviews and Zero-Click Results: New Rules, New Reality

In today’s search results, users often get what they need before they click. AI Overviews, answer boxes, and featured snippets now dominate the top of the page. That means your content doesn’t just need to rank — it needs to be concise, direct, and instantly valuable.

To show up in these spots, you have to structure your content like an expert yet make it feel like a casual explanation. That’s not always easy, especially when you’re dealing with complex topics.

This is where platforms like SeoBix prove their worth. They help structure your messaging for AI clarity without losing your brand’s voice or readability.

Search Today Is a Dialogue, Not a Directory

Search is no longer a static query that pulls up a list of links. It’s a dynamic dialogue , a back-and-forth between human curiosity and machine understanding. And the businesses that thrive in this environment are the ones that don’t just talk at users. They listen. They respond. They adapt.

SEO in 2025 isn’t dead. It’s just smarter, more human, and deeply integrated with the ways people speak, not just how they search. And if you’re using tools built for the old web, you’ll miss out on the new one.

Conclusion

If you want your brand to stay relevant, your content must go beyond keywords. It must feel like it’s part of the conversation already happening in the user’s mind.

With platforms like SeoBix helping you bridge the gap between AI understanding and human intention, you’re not just optimizing for search engines , you’re creating content that genuinely connects.

Because in the end, great SEO isn’t about chasing algorithms. It’s about joining the conversation.

[leegeepublishing]

The Top Book Marketing Strategies That Actually Work in 2025

Let’s be honest—writing a book is hard. But marketing it? That’s where many authors hit a wall. Especially in 2025, when algorithms shift overnight and everyone seems to be an influencer. If you're a self-published or indie author, you're probably juggling everything—from editing and formatting to panicking over your Amazon sales rank at 2 a.m.

Good news: you’re not alone. Even better? You don’t have to throw spaghetti at the wall to see what sticks. Let’s talk about what actually works right now—and how you can spend more time writing and less time screaming into the void.

📚 Amazon Is Still the Beast—Tame It

Amazon’s not just the world's biggest bookstore. It’s a search engine, a recommender system, and, for indie authors, the make-or-break platform. If you’re not treating your Amazon listing like a digital storefront, you’re missing a huge opportunity.

Here’s the thing: a catchy title and pretty cover aren’t enough. You’ll need:

SEO-optimized keywords in your book description (think like a reader, not a writer)

Author Central profile that links your books, bio, and blog

Strategic pricing—launching at $0.99 or using Kindle Countdown Deals still works

Consistent reviews, even if it’s just from your writing group at first

And yes, ads. Amazon Ads can help, but only if you know how to use them without torching your budget. This is where a platform like Legee Publishing can help. They specialize in getting your book placed on Amazon, guiding you with targeted advertising strategies without making you feel like you're selling your soul to spreadsheets.

🎯 Your Niche Is Your Power—Own It

Too many authors try to market their book to “everyone.” That’s a trap.

Ask yourself: Who is this book actually for? Is it a cozy mystery for retired teachers? A dark fantasy for Gen Z TikTokers? A memoir for women in their 40s rediscovering themselves?

Drill down. Then double down.

Use that niche to:

Create super-specific ads

Write blog posts around topics your readers care about

Connect in online communities where they actually hang out

And don’t underestimate genre loyalty. Romance readers, for example, are often voracious, supportive, and love series. If that’s your lane, stay in it—and serve your audience with consistency and care.

💌 Email Isn’t Dead—It Just Got Smarter

You know those “Join My Newsletter” buttons that nobody clicks anymore? Yeah, those are dead. But email itself? Very much alive—if you know how to make it worth opening.

Here’s what works:

Lead magnets that aren’t boring (a free novella, exclusive art, a deleted scene)

Reader magnets that keep people on your list (monthly updates, behind-the-scenes notes, even Spotify playlists for your characters)

Segmentation so fantasy readers don’t get your nonfiction rants

Your list is your lifeline. Social platforms can shadowban you. Amazon can delist you. But your email list? That’s yours.

🔄 Don’t Just Post—Engage (Yes, It’s a Buzzword, But It Works)

Social media still matters. But not the way it used to. It’s no longer about how often you post—it’s about how often people care.

Quick tip: Pick one platform. Seriously, just one. Trying to do TikTok, Instagram, X (still weird calling it that), Threads, and Facebook will burn you out faster than a NaNoWriMo caffeine crash.

Some tactics that work in 2025:

Instagram Reels with behind-the-scenes writing clips or “BookTok”-style mood boards

TikTok snippets showing emotional reactions to your book

Authentic engagement (commenting like a real human, not a robot quoting your blurb)

Also, fun side note: many authors are finding success by linking their book not in every post, but every third one. Keeps the vibe less salesy.

🧠 Content Marketing (But Make It Reader-Friendly)

Blogging isn’t dead—it’s just evolved. Readers still Google stuff. Things like:

“Books like The Silent Patient”

“Best LGBTQ+ sci-fi reads”

“How to survive heartbreak with poetry”

If your site shows up for those searches, guess what? You get new eyeballs. And if your blog’s fun, insightful, and links to your book, you get new readers.

Better yet, platforms like Legee Publishing offer helpful guidance on how to promote your work beyond just Amazon. They're expanding to places like IngramSpark and Barnes & Noble, which means you’re not boxed into just one retailer. More shelf space (virtual or otherwise) equals more chances to connect with the right readers.

💬 Word of Mouth, But Make It Strategic

"Just get people talking about it" sounds great—until you realize people don’t talk about stuff they haven’t read. Or worse, stuff they’ve read and forgotten.

So, here’s how to jump-start buzz:

Give early readers a reason to care (think ARC teams, private groups, sneak peeks)

Include discussion questions for book clubs (yes, even for fiction—it works!)

Encourage reviews... but in a non-desperate way (like adding a thank-you note at the end of your eBook that gently asks for one)

Also, don’t overlook author collaborations. A quick shoutout swap or cross-promo between two indie authors in the same genre? Still one of the most powerful ways to grow.

🛠️ You Don’t Have to Do It Alone (Seriously)

Let’s face it—marketing isn’t every writer’s jam. And that’s okay. You didn’t pour your soul into a novel just to spend all day tweaking ad copy and wondering why your click-through rate dropped.

That’s where folks like Legee Publishing come in. They don’t just list your book—they help you understand how to make it shine. Whether it’s setting up your Amazon listing, exploring new sellers like IngramSpark and B&N, or figuring out how to actually connect with readers who want what you're offering—they’ve got your back.

Final Thought: The Story Doesn’t End After “The End”

You wrote a book. That’s no small thing. But finishing the story? That’s only half the journey. The rest? It’s about telling people why your story matters—and why they should care enough to read it.

And in 2025, that means being a little savvy, a little strategic, and a whole lot of yourself.

So breathe. Market smart. And remember—every great author started somewhere. Usually with zero reviews and a gut full of nerves.

You’ve got this.

[mostlysignssomeportents]

Google reneged on the monopolistic bargain

I'm on tour with my new novel The Bezzle! Catch me TONIGHT in SALT LAKE CITY (Feb 21, Weller Book Works) and TOMORROW in SAN DIEGO (Feb 22, Mysterious Galaxy). After that, it's LA, Seattle, Portland, Phoenix and more!

A funny thing happened on the way to the enshittocene: Google – which astonished the world when it reinvented search, blowing Altavista and Yahoo out of the water with a search tool that seemed magic – suddenly turned into a pile of shit.

Google's search results are terrible. The top of the page is dominated by spam, scams, and ads. A surprising number of those ads are scams. Sometimes, these are high-stakes scams played out by well-resourced adversaries who stand to make a fortune by tricking Google:

https://www.nbcnews.com/tech/tech-news/phone-numbers-airlines-listed-google-directed-scammers-rcna94766

But often these scams are perpetrated by petty grifters who are making a couple bucks at this. These aren't hyper-resourced, sophisticated attackers. They're the SEO equivalent of script kiddies, and they're running circles around Google:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Google search is empirically worsening. The SEO industry spends every hour that god sends trying to figure out how to sleaze their way to the top of the search results, and even if Google defeats 99% of these attempts, the 1% that squeak through end up dominating the results page for any consequential query:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

Google insists that this isn't true, and if it is true, it's not their fault because the bad guys out there are so numerous, dedicated and inventive that Google can't help but be overwhelmed by them:

https://searchengineland.com/is-google-search-getting-worse-389658

It wasn't supposed to be this way. Google has long maintained that its scale is the only thing that keeps us safe from the scammers and spammers who would otherwise overwhelm any lesser-resourced defender. That's why it was so imperative that they pursue such aggressive growth, buying up hundreds of companies and integrating their products with search so that every mobile device, every ad, every video, every website, had one of Google's tendrils in it.

This is the argument that Google's defenders have put forward in their messaging on the long-overdue antitrust case against Google, where we learned that Google is spending $26b/year to make sure you never try another search engine:

https://www.bloomberg.com/news/articles/2023-10-27/google-paid-26-3-billion-to-be-default-search-engine-in-2021

Google, we were told, had achieved such intense scale that the normal laws of commercial and technological physics no longer applied. Take security: it's an iron law that "there is no security in obscurity." A system that is only secure when its adversaries don't understand how it works is not a secure system. As Bruce Schneier says, "anyone can design a security system that they themselves can't break. That doesn't mean it works – just that it works for people stupider than them."

And yet, Google operates one of the world's most consequential security system – The Algorithm (TM) – in total secrecy. We're not allowed to know how Google's ranking system works, what its criteria are, or even when it changes: "If we told you that, the spammers would win."

Well, they kept it a secret, and the spammers won anyway.

A viral post by Housefresh – who review air purifiers – describes how Google's algorithmic failures, which send the worst sites to the top of the heap, have made it impossible for high-quality review sites to compete:

https://housefresh.com/david-vs-digital-goliaths/

You've doubtless encountered these bad review sites. Search for "Best ______ 2024" and the results are a series of near-identical lists, strewn with Amazon affiliate links. Google has endlessly tinkered with its guidelines and algorithmic weights for review sites, and none of it has made a difference. For example, when Google instituted a policy that reviewers should "discuss the benefits and drawbacks of something, based on your own original research," sites that had previously regurgitated the same lists of the same top ten Amazon bestsellers "peppered their pages with references to a ‘rigorous testing process,’ their ‘lab team,’ subject matter experts ‘they collaborated with,’ and complicated methodologies that seem impressive at a cursory look."

But these grandiose claims – like the 67 air purifiers supposedly tested in Better Homes and Gardens's Des Moines lab – result in zero in-depth reviews and no published data. Moreover, these claims to rigorous testing materialized within a few days of Google changing its search ranking and said that high rankings would be reserved for sites that did testing.

Most damning of all is how the Better Homes and Gardens top air purifiers perform in comparison to the – extensively documented – tests performed by Housefresh: "plagued by high-priced and underperforming units, Amazon bestsellers with dubious origins (that also underperform), and even subpar devices from companies that market their products with phrases like ‘the Tesla of air purifiers.’"

One of the top ranked items on BH&G comes from Molekule, a company that filed for bankruptcy after being sued for false advertising. The model BH&G chose was ranked "the worst air purifier tested" by Wirecutter and "not living up to the hype" by Consumer Reports. Either BH&G's rigorous testing process is a fiction that they infused their site with in response to a Google policy change, or BH&G absolutely sucks at rigorous testing.

BH&G's competitors commit the same sins – literally, the exact same sins. Real Simple's reviews list the same photographer and the photos seem to have been taken in the same place. They also list the same person as their "expert." Real Simple has the same corporate parent as BH&G: Dotdash Meredith. As Housefresh shows, there's a lot of Dotdash Meredith review photos that seem to have been taken in the same place, by the same person.

But the competitors of these magazines are no better. Buzzfeed lists 22 air purifiers, including that crapgadget from Molekule. Their "methodology" is to include screenshots of Amazon reviews.

A lot of the top ranked sites for air purifiers are once-great magazines that have been bought and enshittified by private equity giants, like Popular Science, which began as a magazine in 1872 and became a shambling zombie in 2023, after its PE owners North Equity LLC decided its googlejuice was worth more than its integrity and turned it into a metastatic chumbox of shitty affiliate-link SEO-bait. As Housefresh points out, the marketing team that runs PopSci makes a lot of hay out of the 150 years of trust that went into the magazine, but the actual reviews are thin anaecdotes, unbacked by even the pretense of empiricism (oh, and they loooove Molekule).

Some of the biggest, most powerful, most trusted publications in the world have a side-hustle in quietly producing SEO-friendly "10 Best ___________ of 2024" lists: Rolling Stone, Forbes, US News and Report, CNN, New York Magazine, CNN, CNET, Tom's Guide, and more.

Google literally has one job: to detect this kind of thing and crush it. The deal we made with Google was, "You monopolize search and use your monopoly rents to ensure that we never, ever try another search engine. In return, you will somehow distinguish between low-effort, useless nonsense and good information. You promised us that if you got to be the unelected, permanent overlord of all information access, you would 'organize the world's information and make it universally accessible and useful.'"

They broke the deal.

Companies like CNET used to do real, rigorous product reviews. As Housefresh points out, CNET once bought an entire smart home and used it to test products. Then Red Ventures bought CNET and bet that they could sell the house, switch to vibes-based reviewing, and that Google wouldn't even notice. They were right.

https://www.cnet.com/home/smart-home/welcome-to-the-cnet-smart-home/

Google downranks sites that spend money and time on reviews like Housefresh and GearLab, and crams botshittened content mills like BH&G into our eyeballs instead.

In 1558, Thomas Gresham coined (ahem) Gresham's Law: "Bad money drives out good." When counterfeit money circulates in the economy, anyone who gets a dodgy coin spends it as quickly as they can, because the longer you hold it, the greater the likelihood that someone will detect the fraud and the coin will become worthless. Run this system long enough and all the money in circulation is funny money.

An internet run by Google has its own Gresham's Law: bad sites drive out good. It's not just that BH&G can "test" products at a fraction of the cost of Housefresh – through the simple expedient of doing inadequate tests or no tests at all – so they can put a lot more content up that Housefresh. But that alone wouldn't let them drive Housefresh off the front page of Google's search results. For that, BH&G has to mobilize some of their savings from the no test/bad test lab to do real rigorous science: science in defeating Google's security-through-obscurity system, which lets them command the front page despite publishing worse-than-useless nonsense.

Google has lost the spam wars. In response to the plague of botshit clogging Google search results, the company has invested in…making more botshit:

https://pluralistic.net/2023/02/16/tweedledumber/#easily-spooked

Last year, Google did a $70b stock buyback. They also laid off 12,000 staffers (whose salaries could have been funded for 27 years by that stock buyback). They just laid off thousands more employees.

That wasn't the deal. The deal was that Google would get a monopoly, and they would spend their monopoly rents to be so good that you could just click "I'm feeling lucky" and be teleported to the very best response to your query. A company that can't figure out the difference between a scam like Better Homes and Gardens and a rigorous review site like Housefresh should be pouring every spare dime it brings in into fixing this problem. Not buying default search status on every platform so that we never try another search engine: they should be fixing their shit.

When Google admits that it's losing the war to these kack-handed spam-farmers, that's frustrating. When they light $26b/year on fire making sure you don't ever get to try anything else, that's very frustrating. When they vaporize seventy billion dollars on financial engineering and shoot one in ten engineers, that's outrageous.

Google's scale has transcended the laws of business physics: they can sell an ever-degrading product and command an ever-greater share of our economy, even as their incompetence dooms any decent, honest venture to obscurity while providing fertile ground – and endless temptation – for scammers.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

[cindylouwho-2]

RECENT SEO & MARKETING NEWS FOR ECOMMERCE, March 2024

Welcome to my roundup of SEO and marketing news and useful resources for ecommerce businesses, March edition. There is a lot going on with Google, and some really strong marketing pieces this time around, so let's get right to it.

SEO: GOOGLE & OTHER SEARCH ENGINES 

Google launched both a core algorithm update and spam updates on March 5, with the spam update ending on the 20th. Core updates now include the Helpful Content algorithm. In early observations, Etsy and Reddit both picked up visibility in the UK. 

The Helpful Content algorithm updates late last year destroyed a lot of sites’ Google traffic. Avoid the things they had in common.  You can read the full study here. 

Ecommerce sites were some of the biggest losers in Google visibility in 2023, with Amazon, Walmart, eBay, Etsy, Target and Best Buy in the top 10 of sites whose Google appearances slipped. 

New to Google SEO? They’ve revamped their SEO starter guide for people like you. And if you are more advanced and want to learn how to optimize your website product pages, this is a good overview. 

This lengthy article on backlinks for ecommerce websites covers pretty much all the angles, including the really difficult ones. 

Reminder that if you want to rank on Google for a search term, you need to look at what is already ranking, and make decisions based on that content. [video and transcript] This works for most search engines, not just Google. 

Yes, Google crawls “high quality” content more often. I used to refer to this as Google thinking the page is “interesting”, so I guess I will need to change my wording...

While Google sends the most traffic to websites, people spend a lot more of their online time elsewhere. Market where people are, not just where your stats say they came from. 

Sadly, Google has stopped providing caches of website pages in its search results. While you can still see the caches of some pages by using the Google search Cache:[page link] as in cache:https://cindylouwho-2.tumblr.com that will eventually stop working as well. Bing still provides caches, but unfortunately both it and the Wayback Machine do not crawl often enough to give really recent results most of the time. 

Missed Google news in February? Here’s your update. And just in case you are really behind, here is January. 

Not Google

Unsure if your website has enough good backlinks? Bing Webmaster Tools will now tell you if you don’t. 

Yandex - the top search engine in Russia - was sold by its Dutch ownership group to a consortium in Russia. 

SOCIAL MEDIA - All Aspects, By Site

General

A US study of social media use found that the most popular site was YouTube, with 83% of adults using it. Two-thirds of American adults use Facebook, while TikTok is up to ⅓ of the US population. 

Because they do change periodically, here are the latest image and video sizes recommended for the top social media platforms. [infographic]

Bluesky is now open to everyone - it was previously invite-only. 

Facebook (includes relevant general news from Meta)

Meta has introduced several changes to its Ad options, applying to Facebook and Instagram. 

Meta had a great 4th quarter in 2023, with revenue, users, and earnings per share up. “Fast-growing upstarts Temu and Shein, which originated in China, have been pouring money into ads on Facebook and Instagram. Li said on Thursday that revenue from China-based advertisers accounted for 10% of sales for the year and 5 percentage points of growth.”

Instagram

An updated post on Instagram's algorithm and how it works. 

Instagram is still beta testing longer Reels for some users. 

If your account is a brand account, you can now run ads on Instagram with coupon codes right in them. (Some Facebook users can already do this.)

LinkedIn

Among other recent changes on LinkedIn, the algorithm is now looking to boost important content longer than just the first day or two after publication. 

Pinterest

Pinterest has its own stats package, called Pinterest Analytics, but only for “Business” accounts. They show how many people clicked on the outgoing links, how many people saw your pin on their screen, and much more. Here’s everything you need to know. 

Reddit

Reddit successfully launched on the stock market this past week, but questions remain about how this will change the site. 

Google is paying Reddit to scrape its content through the API instead of from the web. 

Snapchat

Snap was a little later than most tech companies doing layoffs recently, waiting until February 5 to let 10% off staff go. 

Threads

Threads is so new that the algorithm is bound to change a lot in the next year, but for right now, here is how it works. 

TikTok

There is an overwhelming amount of info out there on the US attempt to either ban TikTok or force its sale, and much of it is incomplete, so I will let you Google to your heart’s content if you want to learn more. If you are relying on TikTok to drive sales, this would be a good time to make sure you diversify your promotional strategy. 

You can now track trending terms on TikTok through the Creator Search Insights section. “Creator Search Insights will highlight frequently searched topics, which creators can organize by category (for example, tourism, sports, science) or tailor to their content type with the “For You” option. Additionally, creators can filter for “content gap” topics, which are highly searched but have relatively few videos on TikTok covering them.“

TikTok may be testing a photo app, which would obviously compete with Instagram. 

Twitter

What? Twitter may have lied about its Super Bowl ad performance? I’m so not shocked. 

Tumblr

Tumblr will be selling data access to AI companies. 

YouTube

This is a pretty decent article on YouTube SEO. 

(CONTENT) MARKETING (includes blogging, emails, and strategies) 

Small and micro-businesses need an email list. An email list is:  

portable (unlike most social media followers or marketplace buyers) 

is available to almost everyone, as we all need at least one email address if we are online

less susceptible to the whims of algorithms (unlike SEO, marketplaces, social etc.)  

I keep seeing people argue that no one opens emails, but the chart in the article above is proof that is still wrong. (My blog email list averages close to a 70% open rate, depending on the topic and the time I send it. My jewellery email list - which I hardly ever send to - still has an over 30% open rate. My click rates are well above the industry averages, usually 30 to 40% of all recipients for the blog list. These are much better numbers than social, and astronomically better than my clickthrough rate on Google and other search engines.)

Gmail and Yahoo both changed how they handle bulk emails such as newsletters in February. Here’s what you need to know on the basics, including authenticating yourself so your email gets through. 

Find out how to get people to read all the way to the end of your content. 

Get ready for April marketing with 5 topical ideas. National Handmade Day is April 6. 

We should all think twice before deciding to use AI to create content. “Circa 2024, generative AI does not produce new ideas or even develop its own conclusions. Rather, it regurgitates information that it has indexed.” Not convinced? Here’s another article. “AI-generated content represents the literal “average of everything online.”

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES) 

Google Ads can now be tracked in Google Analytics 4. 

Both Google Ads and Microsoft Advertising were up in the 4th quarter of 2023. 

STATS, DATA, TRACKING 

Google Analytics 4 tracks organic traffic differently than the previous version. Here’s how to figure it out. 

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE 

I’ve probably posted this specific article before, but it is worth another read: how to communicate with customers.  For example, “Mirroring your customer’s tone lets them know you’re on their side. If a customer is formal, for example, hold back on the LOLs. If they’re more casual, relax your tone.”

According to a US study, Generation Z is skewing the traditional marketing funnel. “Per Archrival’s data, 77 per cent of Gen Zs and 79 per cent of millennials in the US are actively seeking style inspiration at least monthly, with almost half of those looking for style inspiration on social media. When asked where they learn about new brands, products and experiences, video reigns supreme: YouTube is the most popular platform with Gen Zs, followed by TikTok, then Instagram.”

Trend alert: bag charms are back. 

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Almost all of these 12 video tools are free, and some can be used on your phone. 

MISCELLANEOUS

This is an older piece, but it checks out: IKEA Hacks for Craft Show Displays. A few of these could be done with non-IKEA items. 

Want to stay up-to-date on a nearly daily basis? Follow me on Bluesky or on LinkedIn, or become a member of my Patreon.

[seoreimaginedtx]

Dominate Local Search with Richardson’s Leading SEO Company: SEO Reimagined

In today’s fast-paced digital world, your online presence is everything. Whether you're running a cozy boutique on Main Street or leading a cutting-edge tech startup in the Richardson Innovation Quarter, getting noticed online can make or break your success. That’s where SEO Reimagined steps in — a premier SEO company based in Richardson, Texas, dedicated to helping local businesses dominate search engine results and reach more customers right in their backyard.

Why SEO Matters More Than Ever Search engine optimization (SEO) isn’t just about stuffing keywords into your website or chasing Google’s ever-changing algorithm. It’s a strategic approach to increase your visibility when potential customers search for products or services like yours. With more people turning to Google to find local businesses, a strong SEO strategy is crucial — especially in a thriving city like Richardson, where competition can be fierce.

Consider this: 97% of people learn more about a local company online than anywhere else. If your business isn’t showing up in those top search results, you’re likely losing customers to competitors who are.

The Richardson Advantage – Go Local, Win Big Richardson is more than just a suburb of Dallas. It’s a bustling community known for its rich cultural diversity, high-tech economy, and supportive environment for entrepreneurs. From telecom giants and software developers to unique eateries and boutique shops, businesses here are as varied as the people they serve.

But with great opportunity comes the challenge of visibility. How do you make sure your business isn’t lost in the noise? By partnering with a reliable SEO company like SEO Reimagined, you’ll have the tools and expertise needed to rise to the top of local search results and stand out in your industry.

What Makes SEO Reimagined Different? At SEO Reimagined, we believe that SEO should be more than just technical jargon and generic strategies. We reimagine the SEO process to fit your business goals, your audience, and your local landscape. Here’s how we do it:

Local SEO Focused Our primary goal is to help Richardson businesses succeed locally. That means optimizing your Google Business Profile, targeting location-based keywords, earning high-quality local backlinks, and ensuring your name, address, and phone number (NAP) are consistent across all platforms.

Tailored SEO Strategies No two businesses are the same — and neither should their SEO strategies be. We take the time to understand your business, your competitors, and your customers before crafting a personalized SEO roadmap that aligns with your goals.

Transparent Reporting With SEO Reimagined, you’re never left in the dark. We provide clear, monthly reports that show real results — traffic growth, keyword rankings, conversion rates, and more — so you know exactly how your investment is paying off.

Content That Converts We create high-quality, keyword-rich content that not only ranks well but also speaks to your audience. Whether it’s blog posts, service pages, or FAQs, our content strategy is designed to attract, engage, and convert.

Ongoing Optimization SEO isn’t a one-time task — it’s an ongoing process. Our team continuously monitors your performance, adapts to algorithm changes, and refines your strategy to ensure you stay ahead of the competition.

Services Offered by SEO Reimagined We offer a full suite of SEO services tailored to help Richardson businesses succeed:

Local SEO Optimization – Get your business in front of nearby customers ready to buy.

On-Page SEO – We fine-tune your website’s structure, content, and metadata for peak performance.

Off-Page SEO – Boost your site’s authority through strategic link-building and online reputation management.

Technical SEO – From site speed to mobile responsiveness, we handle the backend optimizations that impact rankings.

Content Marketing – We craft SEO-friendly content that tells your story and builds trust with your audience.

Analytics and Reporting – Get clear insights into how your SEO is performing and where there’s room to grow.

Who We Work With Whether you're a new business trying to get noticed or an established brand looking to scale, SEO Reimagined is the SEO company Richardson businesses trust. We work with:

Local service providers (plumbers, electricians, landscapers)

Healthcare clinics and dental offices

Restaurants and coffee shops

Legal and financial professionals

E-commerce stores and online retailers

Startups and tech companies

The SEO Reimagined Promise We’re not just another SEO agency. We’re your partner in growth. When you work with us, you get more than rankings — you get real, measurable business results. Our team is passionate about helping Richardson businesses flourish in the digital age, and we’re committed to going above and beyond to help you succeed.

Ready to Grow? Let’s Talk If you're looking for a trustworthy, experienced SEO company in Richardson, Texas, SEO Reimagined is ready to help. We bring a local-first mindset, proven strategies, and a results-driven approach to every campaign. Let us help you turn online searches into real-world customers — and real growth for your business.

[digitalekta]

Are Digital Marketing Jobs in Demand? Here’s Why 2025 is the Best Time to Jump In

In today’s fast-paced online economy, one question is buzzing everywhere: Are digital marketing jobs in demand? The short answer? Yes—more than ever! From small startups to global brands, businesses are investing big in digital strategies, and skilled marketers are at the center of it all.

If you're a student, a fresh graduate, or someone looking for a career pivot, now is the perfect time to enter the digital marketing industry. Here's what makes this field one of the hottest job markets today—and how you can take advantage of it.

📈 The Growth of Online Businesses is Fueling Digital Marketing Demand

As eCommerce and online services boom, companies are battling for visibility on platforms like Google, Instagram, YouTube, and LinkedIn. They need experts who understand SEO, social media marketing, PPC, email marketing, and more.

According to recent industry data, digital marketing is expected to grow by over 10% annually, with roles like SEO specialists, content strategists, and performance marketers seeing the biggest jumps in demand.

💻 Top Digital Marketing Skills That Companies Are Hiring For

In 2025, these in-demand digital marketing skills are leading the hiring charts:

SEO & SEM (Search Engine Optimization & Marketing)

Social Media Advertising (especially Meta Ads & LinkedIn)

Content Marketing & Copywriting

Email Marketing & Automation Tools

Google Analytics & Data Interpretation

Video Marketing (especially short-form reels & TikTok content)

Upskilling in these areas can significantly boost your chances of landing a remote digital marketing job or even starting your own agency.

🌍 Freelancing & Remote Work: Digital Marketing is the Gateway

One of the biggest advantages of a digital marketing career? Location independence. Whether you’re sitting in Delhi, Dubai, or Dallas—you can work with clients globally.

Freelancing platforms like Upwork, Fiverr, and LinkedIn are full of high-paying gigs in content writing, Facebook ads, funnel building, and email automation. Remote jobs in digital marketing are not just real—they’re thriving.

🎓 Students & Freshers: Why Digital Marketing is the Smartest Career Move

If you’re still studying or just graduated, digital marketing gives you the edge to:

Earn while learning (internships & freelancing)

Build your personal brand on social media

Gain real-world experience before applying for jobs

Start a side hustle or grow your own brand

Digital marketing isn’t just a job skill—it’s a life skill in the digital age.

🚀 Final Thoughts: The Future of Digital Marketing is Bright & Global

So, are digital marketing jobs in demand?

Absolutely. With businesses shifting online, content becoming king, and algorithms constantly evolving—digital marketers are more important than ever. Whether you're a creative soul, a data geek, or a strategic thinker, there’s a place for you in this booming industry.

👉 Start learning, keep testing, and stay consistent—and this digital wave can take your career to the next level.

[digitalgrowthbyte]

Why Digital Marketing is a Game-Changer in 2025 — And How We Can Help

Let’s be real — if you’re not doing digital marketing in 2025, you’re pretty much invisible online. Whether you're running a local cafe, launching a new SaaS tool, or offering freelance services from your laptop, digital marketing has become the secret sauce to scaling your reach, engaging your audience, and driving actual results.

But wait — hasn't digital marketing been around for ages? Yep. But the way it works in 2025 is on a whole new level. And trust me, if you’re not paying attention now, you’ll be playing catch-up later.

So grab your chai or coffee ☕, because we’re diving deep into how digital marketing is changing the game this year — and how we at Digital Growth Byte by DR Digitalzest can help you crush it.

🚀 What Makes Digital Marketing So Powerful in 2025?

1. People Are Online More Than Ever

Let’s face it, we all live on our phones. From scrolling Instagram Reels to Googling the best pizza in town, your target audience is just a few taps away from discovering your brand — if you know how to reach them.

Stats don’t lie: Over 5.3 billion people use the internet globally, and digital ad spend in 2025 has skyrocketed. Why? Because online is where the money is.

2. AI and Automation Are Making It Smarter

Gone are the days of guessing what works. Now you’ve got AI tools that can:

Predict what your customers want

Personalize your website content in real-time

Automate emails, ads, and even SEO

In short? Digital marketing in 2025 is no longer just about effort — it's about smart effort.

3. SEO Is Still King (But It’s Smarter Now)

Google’s algorithm is savvier than ever. It rewards:

Helpful content

Fast-loading websites

Authentic backlinks

Great user experience (UX)

This means if your website looks shady, loads slowly, or offers zero value, you're basically ghosted by Google. On the flip side, if you’re investing in good SEO practices, you're winning — and we can help you with exactly that.

4. Content Marketing = Trust + Sales

People no longer trust direct ads alone. They want value. Blogs, YouTube videos, Insta carousels, case studies — these build trust and drive organic sales.

2025 content marketing is all about:

Telling stories

Solving problems

Creating relatability

Building authority

And guess what? You don’t need a fancy agency to get started — you just need the right roadmap.

5. Digital Ads Are More Affordable Than Traditional Marketing

Newspaper ads, TV spots, radio jingles — they cost a bomb and have limited targeting.

In contrast, a Facebook ad campaign with ₹500 can reach thousands of people who are already interested in what you offer. And that’s the magic of performance marketing in 2025.

😎 Real Talk: What This Means for Your Business

Whether you're a startup, coach, service provider, or a solo hustler — digital marketing can:

Put you on the map (literally)

Drive qualified traffic to your site

Generate leads that convert

Establish your online authority

Still not convinced?

👉 Here’s a detailed look at the core benefits of digital marketing in 2025 — backed by real stats and insights that prove why going digital is no longer optional, it's survival.

📌 How We Can Help You Win at Digital Marketing

At DR Digitalzest, we’re not just another digital agency with jargon-filled pitches. We’re real people, working with passion to help real businesses grow online using smart, ROI-driven digital strategies.

Here’s what we bring to the table:

✅ 1. Custom WordPress Website Development

Your website is your digital storefront. We make sure it looks great, loads fast, and converts visitors into leads.

We offer:

Clean, SEO-friendly designs

Mobile responsiveness

Lightning-fast speed optimization

Conversion-driven layout structures

✅ 2. SEO That Actually Works

We don't believe in shady keyword stuffing. Our SEO game is all about:

In-depth keyword research

On-page and technical optimization

High-authority backlink building

Local SEO for geo-targeted growth

Result? You get found by the people who matter.

✅ 3. Meta Ads & Social Media Marketing

We help you run high-converting Meta Ads (Facebook/Instagram) that hit the right people at the right time — with retargeting, lead gen, and conversion tracking.

Plus, we handle:

Social media content calendars

Trend-based creatives

Audience engagement tactics

✅ 4. YouTube Growth & Video Marketing

If you're not on YouTube in 2025, you're missing massive traffic. We assist with:

YouTube SEO

Thumbnail + title optimization

Content strategy

Video promotion tactics

✅ 5. Data-Driven Strategy + Real Support

We're with you throughout the journey. Our clients don’t get cookie-cutter templates — they get personalized strategies, monthly performance reviews, and human support when they need it.

💬 Final Thoughts: 2025 Is the Year to Level Up

Digital marketing isn’t just a “nice to have” anymore. In 2025, it’s your digital lifeline — the bridge between where your business is and where you want it to be.

The tools are here. The audience is online. The opportunities are endless. All you need is the right guide to help you navigate it smartly, strategically, and profitably.

We’re here to help you do just that. Let’s take your brand where it deserves to be — on top.

🔗 Explore our full suite of services here: https://drdigitalzest.com/