#Young Revy Lee | Explore Tumblr Posts and Blogs

strykingback · 1 year

Text

@krowsselfindulgy How bad is Black lagoon? Since you compared it to RWBY I feel concerned for the formers quality.

Okay just before I begin. Black Lagoon is in no way means of bad. I was just saying that it was better than RWBY. Since on twitter someone was making some idiotic comparisons on how RWBY was better than [anime name]. But I'll happily tell you that this IS WHAT A GOOD MEAL IS LIKE IN A SHOWWW!!!

But before I go ahead. WARNING: There will be spoilers for the First Two Seasons of Black Lagoon . (I'll cover the Roberta's Blood Trail Arc another time) Also Further warning! The following triggers will contain blood, gore, violence and I mean lots of violence. N*zi's, R*pe, G*re, and some racism, including Police Brutality (Also this was done during 2006 like this was a time when things were unhinged!) ___________________

Now I think we're gonna go through a few of the characters, some favorite moments of mine from the series. Then we'll just leave everything for a second part? Perhaps? Because seriously theres a lot of memorable characters and moments from this show and its no wonder why everyone is hoping for a Season 3 one day! Okay where do we start? Well why not with the fact that any RWBY stan is gonna complain and say there are no "strong women" in Black Lagoon. Yeah you know what thats kind of true y'know I should agree with them. . . .

FUCKING DEAD FUCKING WRONG.

Lets start with someone from our main cast of characters shall we?

Enter Rebecca "Revy" Lee, an Chinese American born woman who lived in an impoverished part of New York City where he would have to suffer both Physical and Sexual abuse from both her father and THE POLICE. Which leads her to have a very nihilistic viewpoint of the world and its religion as she states herself (Mostly from the Manga) that: "God didn't do shit" for her because of all the abuse she had to suffer. Not to mention at one point when she was arrested SHE WAS LITERALLY- Um.. hold up a minute. Ahaha! Redo of Healer'd!

Oh and by the way she was also killing and getting in fights with the police all at A YOUNG AGE. Oh my god she was literally putting on Black Timberlands instead of Black Air Forces..... this was until she met Dutch who she would join him as the brawn to the ELCO PT Boat, the Black Lagoon.

However her greatest flaw is her "Whitman Fever" which can lead to her violently killing anyone who gets in her way (with a few exceptions). However, its also most possible that the reason why she shoots and kills is a way to cope with her trauma...... as anyone who treats her with genuine kindness instead of attempting to betray her and somehow... this person was none other than our Rock that we'll be talking about another time. but for now... lets show some memorable moments.

Such as.. her terrifying Speech towards our Other Main Protagonist Rock (Which we will :

youtube

Or WHEN SHE AND DUTCH GOT ON A BOAT THAT WAS HIJACKED BY NEO-N*ZI'S AND SLAUGHTERED THEM ALL.. LIKE DEAR GOD LOOK AT THIS

youtube

Then there comes our second character and dear God she is.... fucking legendary... THE FORMER SOVIET VETERAN OF WAR HERSELF.

ENTER SOFIYA PAVLOVNA AKA BALALAIKA My god this woman is the definition of "I am the Shit and I dont sit around and fuck around" unlike Salem and her dumbass sitting on a Grimm throne for the past like what oh wait.. one (Volume 4), two (Volume 5), three (Volume 6), Four (Volume 7), and FIVE (Volume 8) Goddamn times! Like holy fuckin shit Salem is one of them lazy villains. but for Balalaika, she is the true meaning of Fuck around and FIND OUT.

She was a former Soviet War Veteran who participated in the Soviet-Afghan War before being disavowed and thus, she would join Hotel Moscow and regain her soldiers who were all also former soviet paratroopers. When i say she will get shit done I MEAN SHE WILL GET IT DONE BY ANY MEANS NECESSARY.

Such as when someone was blabbing about when they were going to assassinate the entire Lagoon Company (Which who Revy is part of) and she pulls up on him and gives off the MOST HELLA DARKEST GLARES EVER.

YOU CANNOT TELL ME SHE'S LIKE THIS IS TERRIFYING TO LOOK AT CAUSE MY GOD SHE IS THE SHIT. SALEM EAT YOUR FUCKIN' HEART OUT!

Lets not forget when Roberta the Maid (I may have to talk about that another time....) pulled up, Balalaika did her research and found out who she was and cornered her with her Vysotniki (Basically her personal army of Red Army, VDV, and Spetznaz soldiers) and still...she commands the respect of all of them. ....

Theres also the fact that she went to "war" with many gangs but when Hotel Moscows Japan branch was having trouble. She pulled up and had the Yakuza running for their life. The only thing that would be capable of saving them would be Kazama Ki- Oh yeah thats right he was still in Prison and didn't get out until 2005. Still she blitzkrieged the Yakuza quickly and made them beg for mercy!!! But no joke. Balalaika has the respect of her men has the skills of a leader, even to the point where she would happily do a favor for a dear friend. Because at one point Dutch did rescue her and she returned the favor three times.

It was no joke that Revy said that Balalaika gets off on war.... cause boy howdy she was right...but that doesnt mean shes all but a war maniac. Somewhere deep inside she has a soft spot for her men she served with as she would go as far as to avenge them by any means necessary.

Like during the Vampire Twins Arc... and I kid you not as I say this.....

BALALAIKA HAD TO SIFT THROUGH 250 SNUFF FILMS IN ORDER TO FIND THE TWO TWINS THAT KILLED HER MEN....

There was going to be no way that I would be able to get through even be able to get through the first five minutes of just ONE. Like I said before... Balalaika. DOES NOT FUCK AROUND.

youtube

Such as when Balalaika gets her vengeance on one of the killers

youtube

Or her meeting with the Kosa clan when she makes fun of the guards FLIMSY GUN AND SHOOTS THEM BOTH WITH IT!!

Okay so enough of that cause it is 7:30 PM over here... and I think I may have to save this for a part two um... so have a REALLY Funny moment from Black Lagoon that gets me rolling.

youtube

#RWDE #Does this count as RWDE #//Apologies for the wait on this #Youtube

10 notes · View notes

typingtess · 2 years

Video

youtube

NCIS: Los Angeles Season 13 Rewatch: “Sundown”

The basics: The father of a dead Marine hijacks a bus to find out the truth about his daughter’s death.

Written by: Lee A. Carlisle wrote or co-wrote “Golden Days”, “Reentry”, “Into the Breach”, “Concours D’Elegance” and “Can’t Take My Eyes Off You”. Carlise has been working as a story editor on the program from “Alsiyadun” in season 11 through the season 12 finale.

Directed by: Suzanne Saltz directed “Outside the Lines” and “Murder of Crows”.

Guest stars of note: Charles Malik Whitfield as Gary DeMayo, Kiff Vanderheuvel as Carl, Mo Radvanich as Rita, Jacqueline Obradors as LAPD Captain Maya Lopez, Deidre Henry as Rachel DeMayo, Tatiana Carr as Jackie and Walter Belenky as Lawrence Kerr

Our heroes: Right a terrible wrong.

What important things did we learn about:

Callen: Would have killed for foster parents like Kensi and Deeks. Sam: Hostage negotiator. Kensi: Has high cover as the team goes after the sniper. Deeks: A rare teaming with Callen. Fatima: Working PT everyday just to get back to normal mobility. Rountree: Damien Robinson from the LA Register. Kilbride: Keeping the SecNav in the loop.

What not so important things did we learn about:

Callen: Comrade Callen. Sam: Enjoying a cold beer on the newly found deck. Kensi: Stalking out other couples looking to adopt. Deeks: Sure some of the other adopting parents are flat-earthers. Fatima: Unhappy with peg leg jokes. Rountree: Happy with his new desk. Kilbride: Sharing a beer with Callen and Sam.

Where in the world is Henrietta Lange? Not a Hetty episode.

Who's down with OTP: Deeks does a good job of having his own “more being, less doing” conversation with Kensi.

Who's down with BrOTP: An unusual pairing of Callen and Deeks makes for a lovely conversation in Callen’s car about becoming a parent and how much Callen would have loved parents likes Kensi and Deeks.

Fashion review: Callen is in his grey checked button-down shirt. Blue-grey, long-sleeve tee-shirt for Sam. In their adoptive parents gear, it is a white, button-down blouse for Kensi and a pink polo shirt for Deeks. Fatima is wearing a sand colored jacket over a white turtleneck. Long-sleeve black henley for Rountree. Dark blue three-piece suit for the Admiral over a blue checked dress shirt and a red pattern tie.

Music: อยู่หรือไป (feat. ตาเนม) by G-Bear being played on the bus in the teaser. The aptly titled “Girl in the War” by Josh Ritter is playing when Gary DeMayo is being arrested.

Any notable cut scene: No.

Quote: There is so much good dialogue in this episode.

DeMayo: “I'm sorry, baby. I had to. It's the only way I get them to listen. And I was right. They're looking into Kyra's case again.” Rachel: “I know. S-So can't you just let everyone go now?” DeMayo: “Not until she's cleared. I have to keep the pressure on. Look, else they're just gonna push us aside. We're just gonna be another Black family in pain to ignore.”

Anything else: An LA city bus is making its way through the downtown area. While there are a few people on the bus – an older woman knitting, a student doing some last minute homework – a middle age man isn’t too happy with a young woman listening to some Thai music on 11 (“This is Spinal Tap” reference). The man asks the woman to turn it down. When she doesn’t, in fact the makes it louder, he pulls out his badge. No more Thai music as the bus pulls into its next stop.

A Black man enters the bus with a gun. He starts ordering the passengers to the back of the bus. The man with the badge tries to grab the gun and the two struggle. A shot is fired, the man with the badge groans and collapses. The gunman orders the passengers to take the injured man to the back of the bus.

Pulling out a deadman’s switch, the gunman has a bomb in a duffle bag. If someone tries to take the deadman’s switch from him, the bus explodes. Walking to the front of the bus, the gunman disables the security camera with extreme prejudice.

In the boatshed, Callen is reviewing some paperwork when Sam arrives with coffee. Sam jokes about Callen recruiting Russians (well, he did with Zasha) and calling Agent Carlson (nice callback). Callen has a search warrant for Katya’s safety-deposit box. He has several of Katya’s passports and reports, dirt really, on several high ranking Russian intelligence officers. Sam sees the dirt as an insurance policy against Katya’s bosses.

Unfortunately, the safety-deposit box is old. Katya hadn’t been to the bank in over five years – before she was sent to prison. The box was prepaid. Sam comes across what Callen sees as “one strange item” – an invoice. Katya is storing something with Crusciel & Crusciel, a fine-art investment house. Sam doesn’t see Katya as a collector. Since there is an inventory number on the invoice, Callen is going to have Fatima check it out as well as go through Katya’s fake passport aliases. Sam is happy to have some “good leverage on a Russian, no offense, Comrade Callen.”

Sitting at his new desk, Rountree seems excited. Fatima makes her way in with a cane and a desire not to hear peg leg jokes. Roundtree wouldn’t do that, OK he would. He asks about her recovery. It is not going as quickly as she’d like but “I ain’t got time to bleed.” Rountree recognizes the movie quote from “Predator”. Fatima is proud of Rountree for upping his 80’s movies game. Rountree is all in for a “badass, invisible alien.”

Fatima says the movies get it all wrong about getting shot. She’s doing daily physical therapy just to get back her basic mobility – “They don’t show you that in a Stallone flick.” Fatima marvels that Callen got back to work after being shot five times. Rountree wonders if that’s why Callen is cranky sometimes. Fatima’s tablet beeps – they have a case.

Outside an adoption seminar, Kensi and Deeks are looking at the other perspective parents. Kensi is more doing the stake out, Deeks is there for an informational session about the process of adoption. Kensi thinks the seminar makes what they’re doing more real. Deeks can’t believe Kensi thinks they’ll be judged on the seminar. Deeks understands they don’t have the most normal lives but the people walking into the seminar don’t have perfect lives either. Pointing to a couple that just walked in, he thinks one is a flat-earther who believes o go to the Bahamas and then drop into oblivion. He gets Kensi to laugh. He wants to go inside. As they get out of the car, Deeks gets an alert. Kensi is going into the seminar, Deeks is going to the office.

Callen and Sam from the boatshed, Rountree and the Admiral in Ops with Fatima review the case. Gary DeMayo, the father of a former Marine took over a bus. They are near MacArthur Park. There are five hostages including a wounded off-duty LAPD officer. DeMayo’s daughter, Kyra, was a Marine until she fell asleep on guard duty in Afghanistan when an incursion happened. Kyra suffered a traumatic brain injury, several other Marines were injured and a cache of weapons were stolen. During an investigation, Kyra was found with a opioids in her system and was given a dishonorable discharge. Callen thinks it was a good thing none of the Marines died. Fatima tells the group that Cpl. DeMayo took the whole incident hard. She took her own life two-weeks ago. Everyone agrees this probably triggered Gary DeMayo.

Callen asks for DeMayo’s demands. DeMayo has two – he wants his daughter’s name cleared and he wants to prove she didn’t kill herself. If the team can’t do that, he’ll kill all the hostages at sundown, which is seven-hours away. Sam asks if there is anything to support DeMayo’s claims. Fatima is reviewing the case, Castor is bringing DeMayo’s wife/Kyra’s mother Rachel to the boat shed. The Admiral says the SECNAV wants the team to assist LAPD on the scene.

Since he has dealt with grieving military families in the past, Sam volunteers to go to the bus. He hopes to get through to DeMayo. Rountree took the FBI hostage negotiation course so he’s joining Sam. Deeks is making his way to the boat shed to help Callen interview DeMayo’s wife. The Admiral wants everyone to tread carefully – there are a lot of people watching and they need to do it right.

LAPD is evacuating every building within 100-yards of the bus when Sam and Rountree arrive. Captain Maya Lopez of the LAPD is happy to have them with the team. LAPD confirmed that DeMayo has a dead man’s trigger but they aren’t sure he has a bomb. There are SWAT officers surrounding the bus and snipers on the rooftop but DeMayo covered the windows with newspaper so LAPD isn’t sure what is really going on inside. Rountree asks if they’ve communicated with DeMayo. A secure walkie-talkie was delivered to the bus with a low-power cellphone jammer. DeMayo can only talk to LAPD but he hasn’t spoken to them yet. That’s worrisome since there is an injured officer inside the bus.

Rountree suggests pulling back SWAT. Hostage-taking is not usually a highly planned event – a show of force works in that case. This is a man who took a bus hostage with a deadman’s switch and possibly explosives. This is someone who knew how LAPD would respond. Pulling the SWAT team back could open the lines of communication. Lopez says “with all due respect” LAPD is running the situation, NCIS is there to consult. Sam would like to consult with DeMayo. Lopez is not on board for that – “our negotiation team is highly qualified.” Sam doesn’t doubt that but Sam could start to talk to DeMayo and then have SWAT retreat if DeMayo responds. Reluctantly, Lopez agrees but warns Sam he’s on a short leash. If there is any sign of trouble, SWAT is going right back in.

On the bus, the injured officer is being tended to by the woman playing the loud music. Everyone else is silent and sitting in the back of the bus. Sam introduces himself over the walkie-talkie as Sam Hanna, NCIS and asks how DeMayo is doing. Claiming everyone is fine, DeMayo asks about his daughter’s case. Sam says they are working on it but Sam needs to know about the injured passenger. When DeMayo tries to explain that the officer tried to take DeMayo’s gun, Sam assures DeMayo that nobody else will try that. Sam thinks his job is to get everyone off the bus safely, including DeMayo. DeMayo says Sam knows what he has to do to get everyone off the bus safely.

Sam has the SWAT team move back as a gesture of good faith and tells DeMayo that. Asking why DeMayo thinks his daughter was murdered, DeMayo tells Sam that Kyra was set up from the start. Kyra didn’t do drugs. Kyra’s discharged barred her from possessing a gun so where could she get one? Sam understands but tells DeMayo that clearing his daughter’s name may take more time. DeMayo has his demands.

In the boatshed, Deeks brings coffee to Rachel DeMayo, who is wearing a nurse’s uniform. She said she could not believe watching the television and seeing her husband holding a bus full of hostages on the news. Callen asks if DeMayo was capable of “something like this?” Her immediate answer is no but it has been a hard time for them – they’re estranged. Kyra’s discharge and death, DeMayo lost his business during the pandemic. Kyra moved back home after her discharge and that was a struggle.

Deeks asks if anything changed about her husband after Kyra died. Rachel said her husband was distant and withdrawn after Kyra’s death. That made sense to her but one day, DeMayo just left. She figured he was with family or friends, working through his grief. Callen asks if DeMayo would carry out his threats. She’d like to say no but she isn’t sure.

In Ops, The Admiral is looking for a sitrep. Fatima spoke with Kyra’s former CO who thought she was a good Marine until the night of the incursion. She had no incidents on a record and here was no history of drug use. Looking into her death, Fatima confirmed that Kyra’s body was found in Austell Park after reports that someone heard a single gunshot. She had a pistol in her hand, a head wound and there are security cameras showing her entering the park. Fatima isn’t sure why she’d do this in the park. The Admiral explains that Kyra was living at home and probably didn’t want her parents to deal with the cleanup around a suicide.

Quickly moving off that topic, the Admiral wants to know about the gun. Fatima doesn’t have much on the gun. Fatima asks what happens if DeMayo is wrong – if the official story about Kyra’s time in Afghanistan and her death are all true. The Admiral prays Sam is a good negotiator.

Deeks asks Mrs. DeMayo if she believes her husband’s claims that Kyra was murdered. She’s like to. Kyra struggled when she returned home. Callen asks if Kyra talked about her time in Afghanistan. Kyra tried to remember what happened but could not. The DeMayos got Kyra to see a therapist. Going into her bag, Rachel pulls out a notebook. The therapist wanted Kyra to write down anything that “came back to her.” Rachel hasn’t been able to read it but wants Callen to if it could help clear Kyra or help her husband.

As Callen looks at the notebook, Deeks asks if Kyra thought the therapy helped. It helped some but the family was paying for the treatment. “We tried so hard. We really did. But we just couldn’t afford the treatment.” With the VA so backed up, the system killed Kyra. “It failed her. And it failed us.”

Callen asks about the last entry in the notebook – a name “Lawrence Kerr” and a question mark. Deeks gives the name to Fatima.

Sam tries to share his losses with DeMayo, who is having none of it from “Agent Hanna”. When Sam says he’s just Sam, DeMayo makes it clear that Sam isn’t his friend and he’s not looking for Sam’s advice, who is just as biased as the military. Sam suggests a non-military investigation. If Sam sent in a reporter to look into Kyra’s case, could they be a one for one switch – a reporter for the injured police officer. In the SWAT truck, Lopez is impressed. Rountree wonders where they’ll get a reporter to go into the bus. There won’t be a reporter, Sam explains, he’s sending Rountree in.

With Fatima providing all the backstopping even though there is no cell service available in the bus, Lopez hands Rountree a reporter’s digital recorder that allows SWAT to listen when he’s on the bus. Sam reminds Rountree that he’s going in as a reporter – “don’t go hard on him.” DeMayo feels nobody is listening. Listen to him. Sam also wants to know if the bomb is viable. Rountree knows what he has to do.

Bringing Rountree as Damien Robinson from the LA Register to the bus, Sam asks for final permission to approach the bus. Sam comes to the bus and with the help of the bus driver, gets the injured officer off the bus. Rountree gets on the bus and is a little nervous when the doors close. DeMayo pats Rountree down, who looks at all the frightened passengers. After the pat down, Rountree starts the interview.

Callen asks if Rachel would be willing to go to the bus. She’s reluctant. Deeks asks if she still loves her husband. “Of course,” she answers. “Well, then I think it’s important that he knows that.” She’s doesn’t know what to say. Callen suggests speaking from her heart. She is willing to give it a try.

Fatima pops up on the plasma. Lawrence Kerr isn’t military but he works for an HVAC company in the Valley. Callen and Deeks are going to interview Kerr, Agent Castor is going to take Mrs. DeMayo to the bus. Deeks tells Rachel she’s got it.

Kensi’s phone goes off twice during the adoption seminar, distracting everyone to the point where the woman leading the group calls for a break. Kensi is still getting calls when the woman running the seminar comes by with some advice. Checking your phone constantly to see if there is a possible child to adopt is not the way to handle things. It is a different path for everyone but these things take time as you do what’s right for her family.

Driving to the HVAC company, Deeks explains that Kensi had her phone turned off during the adoption seminar but any call from Ops would go through. Callen asks Deeks about the adoption. Deeks admits it is tough – he feels like he’s hacking his way through a jungle with no path. As a foster kid, Callen would have killed to have parents like Kensi and Deeks. Deeks appreciates Callen’s support.

Fatima interrupts the rare Callen-Deeks nice moment with news about Lawrence Kerr. Kerr and his company did HVAC work in Afghanistan while Kyra was there. They spoke the night before Kyra died. And now Callen thinks this could be a motive if Kyra was murdered. Which means to Deeks that DeMayo’s claims about his daughter may all be true.

Still thinking Rountree is a reporter, DeMayo shows him a photo of Kyra and talks about her choice to join the Marines. He didn’t see it for her but once she enlisted, she really found herself. Kyra had great things ahead of her, DeMayo says. She was the best of his wife and of him. Sam calls in on the walkie-talkie with Rachel DeMayo. Rachel asks why is DeMayo doing this. He thinks it is the only way anyone will listen. “And I was right,” he says. NCIS reopened Kyra’s case. Rachel thinks DeMayo achieved his goal – let everyone go. DeMayo can’t – “they’re just gonna push us aside” if he doesn’t keep the pressure on. We’re just gonna be another Black family in pain to ignore.” Rachel wants to see her husband.

As DeMayo walks to the door and his wife begs him to get off the bus, Rountree looks at the bomb. DeMayo sees several LAPD officers move into position so he retreats to the back of the bus where he finds Rountree looking at the bomb. Furious, DeMayo demands Rountree explain himself. Saying the bomb was part of the story, Rountree wants to frame the story that all the pain DeMayo and his wife suffered led to the bus and the bomb. “What happens when pleas for help go ignored.” The bomb is real.

Sam calls in with an apology but DeMayo is having none of it. LAPD acted without Sam’s knowledge, Sam promises that won’t happen again. While Sam is talking to DeMayo, Rountree gets lipstick from the woman who was knitting when DeMayo commandeered the bus. Writing “TATP” on the window before DeMayo sees him, Rountree tells LAPD and Sam about the bomb – triacetone triperoxide – “Mother of Satan”. This is what would be used in an airline bomb. Lopez is worried they have less than an hour before sundown.

In the parking lot of the HVAC company, Callen and Deeks see Kerr. Callen is going to confront him with Deeks taking the back. Callen shows Kerr his badge and Kerr runs right into Deeks. Making a sharp turn, Kerr runs away but near a hose. Deeks pulls on the hose and the “yellow bellied Kerr” falls down. Callen is impressed.

Fatima traced the gun found near Kyra to a Lionel Sopko from Crenshaw who sold it under the table to a pawnshop for some under the table cash. The pawnshop admitted buying the gun and sold it the day Kyra died. Their security cameras show the buyer – it was Kyra. Security cameras around the park show nobody entering or exiting around the time the gunshot was fired. Kyra killed herself. The Admiral is crushed – he tells Fatima to update Sam.

Sam updates Lopez on Kyra’s death. Lopez is worried but Sam thinks DeMayo could deal with it if he’s told the truth. Lopez will let Sam make that call but it will be his final decision – they are almost out of time and LAPD will have to go tactical.

Sam approaches the bus with the bad news about Kyra “father to father, man to man.” Gary yells no and stomps around the bus.

Kensi gets another call – she leaves the adoption seminar.

Handcuffed and leaning on the back of Callen’s car, Kerr knows this is about Kyra because he saw DeMayo took over the bus. Deeks arrives with the news from Fatima that Kyra committed suicide. Kerr realizes they suspected him as a killer and makes it clear he could never do that. Deeks asks if Kerr was with Kyra the night of the incursion. Kerr starts to dither but Callen is pushing the deadline. He brings up Kerr being in the journal.

Kerr tells them he was talked into working with his boss. The boss knew the Marines secured a cache of weapons from some local fighters. The plan was to steal the guns back, sell them to the locals. While the other three dressed up as insurgents, Kerr’s assignment was to take care of the guard watching the base that night – it was Kyra. Kerr liked Kyra, they were friends on the base. Kyra was covering for another Marine, she wasn’t even supposed to be on duty that night.

Fearing for his life from the others, Kerr drugged Kyra but she came to just as the others were loading the guns. Kyra was still struggling with the effects of the drugs when she saw the others and started firing. That’s what started everything. Callen asks about the other three men. Kerr only knew his boss, who took off that morning when DeMayo hijacked the bus. Deeks calls Fatima to track down the boss, Callen calls Sam about Kyra being set-up.

DeMayo doesn’t know what to do. He’s heartbroken but carrying the gun. Tossing away his gun, DeMayo orders everyone off the bus. The hostages all leave except Rountree. He asks DeMayo what’s next. DeMayo wants Rountree off the bus. Asking Rountree to make sure everyone is a safe distance from the bus, DeMay says he took his chance and he was wrong. Rountree isn’t leaving with DeMayo but DeMayo makes it clear, he’s still running things. Or he was until laser from a gun in the window. Grabbing DeMayo, Rountree pulls them to the floor just as someone opens fire.

As he runs into the SWAT truck, Sam demands Lopez tell her team to stop firing. It isn’t her team who are shooting. Inside the bus, Rountree and DeMayo are taking serious fire.

Deeks is staying with Kerr as Callen races to the bus. Sam is having a hard time locating where the sniper is positioned. Fatima finds Kerr’s cell phone pinging from a building just a few blocks from the bus. Callen isn’t so sure about this – the boss doesn’t know Kerr flipped.

In the bus, the paper covering the windows is catching fire as the gunshots come in. Little pieces of flaming paper are dropping near the bomb. A bullet hits the bag holding the bomb but it doesn’t blow. The wires that open and close the bus doors and run the communication systems are also hit, causing more fires. Rountree calls into Sam, telling DeMayo he is NCIS and he’s getting DeMayo out.

With two LAPD bullet proof shields, Sam runs to the bus. Rountree takes one shield, Sam has the other as they guide DeMayo to safety. The bus explodes just as they make it to safety.

On the roof of a nearby building, Kerr’s boss takes his sniper rifle and starts to pack up. Callen stops him. When the boss tries to shoot at Callen, Kensi returns fire with her snipe rifle from a nearby building. More shots are exchanged before Callen knocks out Kerr’s boss. “Shooter secured.”

The police move in on DeMayo, who puts his hands up, dropping the useless deadman’s switch on the ground. SWAT takes DeMayo into custody as Rachel watches. She tries to run to her husband. A female officer tries to stop her but she’s not deterred. Before he’s taken away, Rachel hugs him one last time.

Lopez is grateful for to Sam and would be happy to work with him in the future. Rountree tells Sam that Fatima confirmed Kerr’s story. Sam shares this with DeMayo and the news that Kyra was framed. DeMayo is grateful to Sam and Damien. Rountree tells DeMayo his real name and DeMayo is still grateful. Explaining he was desperate and without options, DeMayo apologizes but admits if he had to do it all over again, he would.

In the bullpen, Deeks greets an arriving Kensi. She talks a little about the seminar but realizes adoption isn’t going to solve their problems. They couldn’t go to one seminary without being called away – both of them. What happens with a kid in the picture? Deeks admits he has no idea. He doesn’t have an idea how to do any of this but that’s what having a kid is all about. They are taking their hearts, pulling them out of their bodies and hoping that it isn’t “mauled by a saber-tooth tiger.”

A million things can go wrong but that doesn’t outweigh them becoming a parent. Fear can’t guide what they do. Kensi tells Deeks he’s right, “like always.” They are going to figure this out because that’s what parents do. Kensi needed a pep talk and so did Deeks. They share ‘I love yous” before Kensi brings up being hungry. As they go for dinner, Kensi brings up foster children and Deeks tells her he was thinking the same thing.

For the first time in episode 286, we learn the boatshed has a balcony. Callen and Sam are on it drinking some beer while a beautiful greenscreen, whoops, background of the water is behind them. They talk about Kyra who Callen wonders might still be alive if the truth was revealed sooner. Sam isn’t sure, suicide is an epidemic among struggling veterans, especially women.

The Admiral arrives and he is unaware of the deck as the fans at home. Callen has no single malt but he will share some beer. Saying he could use one, Callen hands the Admiral a beer. The SECNAV is reversing Kyra’s dishonorable discharge. Not only has she been restored to her old position, Kyra was promoted posthumously to sergeant with all related backpay. Her remains will be moved to a veterans’ cemetery and will be reburied with full honors. Also posthumously, Kyra will be award the Navy and Marine Medal, the highest honor given in a non-combat situation for her defense of the base. “It’s the least we could do. She deserved so much more,” Sam sighs.

Callen notes that DeMayo won’t be at any of the ceremonies. Sam can’t stop thinking about DeMayo’s claim he’d do it all again. Callen isn’t – if Sam truly believed the only way he could get justice for Aiden and Sam, would Sam consider it. That’s what Sam keeps thinks about. The Admiral agrees – any parent would do whatever they could for their child. They hope for some healing for the DeMayo family.

What head canon can be formed from here: Lots of parent talk here with the case being about a father and what that means to Sam. Kensi and Deeks are trying to be parents. Callen makes a comment about not having parents. The Admiral talks about parents protecting a child.

I always wish the show would do an update. Gary DeMayo shot a cop, hijacked a bus and caused all sorts of trouble. But his story is awful. Kyra committed suicide but she was really killed the night of robbery/incursion. She found herself in the Marines and the greed of four civilian contractors took that all away from her. DeMayo got justice for his daughter – justice that wasn’t coming any other way.

Fantastic Sam episode. Strong Kensi and Deeks conversations but again Deeks is the one who is all zen about being a parent while Kensi is terrified. A few episodes before, it was the exact opposite and it will be again in a few episodes. A minor nitpick in an episode that is a not only one of the best episodes of season 13, it is one of the best episodes of the last few seasons.

Episode number: Season 13’s sixth episode, episode 286 overall.

#NCIS: Los Angeles Rewatch #NCIS: Los Angeles #NCIS: LA #NCIS Los Angeles #ncis la

2 notes · View notes

booksociety · 4 years

Photo

Book Society presents its April reading event! The members selected To the Stars for the theme and Aurora Rising by Amie Kaufman & Jay Kristoff for the optional book of the month. Join us on a journey to infinity and beyond by picking up a scifi book about space, space travel, etc. This event is open to everyone, not just our members.

✧ how to participate:

optional: reblog this post; check out our network and members

read (or reread) either Aurora Rising (The Aurora Cycle #1) (young adult, scifi, fantasy; 473 pages) or a book of your choice that fits this month’s theme

share what book you’ve chosen, thoughts, reactions, and/or creations

use the tag #booksociety in your posts, and include “@booksociety’s To the Stars event: [insert book title here]” in the description of your creations

the event starts on 1 April and ends on 30 April

✧ reading recommendations (under the cut):

Across the Universe (Across the Universe #1) by Beth Revis (young adult, scifi, dystopia, romance; 399 pages)

All Systems Red (The Murderbot Diaries #1) by Martha Wells (adult, scifi; 150 pages)

Ancillary Justice (Imperial Radch #1) by Ann Leckie (adult, scifi; 386 pages)

A New Hope - The Princess, the Scoundrel, and the Farm Boy by Alexandra Bracken (young adult, scifi; 317 pages)

Binary/System by Eric Brown (adult, scifi; 400 pages)

Bonds of Brass (The Bloodright Trilogy #1) by Emily Skrutskie (young adult, scifi, lgbt+; 304 pages)

Brightly Burning by Alexa Donne (young adult, scifi, retelling, romance; 394 pages)

Clean Sweep by Ilona Andrews (adult, scifi, urban fantasy, romance; 225 pages)

Cinder (The Lunar Chronicles #1) by Marissa Meyer (young adult, fantasy, scifi, retelling; 400 pages)

Empress of a Thousand Skies (Empress of a Thousand Skies #1) by Rhoda Belleza (young adult, scifi, fantasy; 314 pages)

Ender's Game by Orson Scott Card (young adult, scifi, fantasy; 324 pages)

Defy the Stars (Constellation #1) by Claudia Gray (young adult, scifi, romance; 503 pages)

Heart of Iron (Heart of Iron #1) by Ashley Poston (young adult, scifi, retelling; 480 pages)

Hidden Figures by Margot Lee Shetterly (nonfiction, historical; 368 pages)

Honor Among Thieves (The Honors #1) by Rachel Caine & Ann Aguirre (young adult, scifi; 480 pages)

I Hope You Get This Message by Farah Naz Rishi (young adult, scifi, lgbt+; 420 pages)

Illuminae (The Illuminae Files #1) by Amie Kaufman & Jay Kristoff (young adult, scifi; 602 pages)

Leia: Princess of Alderaan by Claudia Gray (young adult, scifi; 409 pages)

Leviathan Wakes (The Expanse #1) by James S.A. Corey (scifi; 561 page)

LIFEL1K3 (Lifelike #1) by Jay Kristoff (young adult, scifi, dystopia; 402 pages)

On A Sunbeam by Tillie Walden (comics, scifi, lgbt+; 544 pages)

Out of the Silent Planet (The Space Trilogy #1) by C.S. Lewis (scifi, classic; 224 pages)

Polaris Rising (Consortium Rebellion #1) by Jessie Mihalik (adult, scifi, romance; 430 pages)

Red Rising (Red Rising Saga #1) by Pierce Brown (adult, scifi, dystopia; 382 pages)

Saga Volume 1 (Saga #1) by Brian K. Vaughan & Fiona Staples (adult, scifi, comics; 176 pages)

Skyward (Skyward #1) by Brandon Sanderson (young adult, scifi; 528 pages)

Starstruck (Starstruck #1) by S.E. Anderson (new adult, fantasy, scifi; 495 pages)

The Gravity of Us by Phil Stamper (young adult, contemporary, romance, lgbt+; 314 pages)

The Hitchhiker's Guide to the Galaxy (Hitchhiker's Guide to the Galaxy #1) by Douglas Adams (scifi, humour, classic; 193 pages)

The Little Prince by Antoine de Saint-Exupéry (children, classic; 93 pages)

The Long Way to a Small, Angry Planet (Wayfarers #1) by (adult, scifi, lgbt+; 404 pages)

The Martian by Andy Weir (adult, scifi, humour; 369 pages)

These Broken Stars (Starbound #1) by Amie Kaufman & Meagan Spooner (young adult, fantasy, scifi, romance; 378 pages)

Unearthed (Unearthed #1) by Amie Kaufman & Meagan Spooner (young adult, scifi; 384 pages)

#booksociety #*event #april 2020 event

107 notes · View notes

honorarydoctor · 4 years

Video

youtube

Simon and Trevor arrive at the 30th Gallifrey One and reminisce about their visit 30 years earlier to the first Gallifrey In 1990.... how things have changed or have they??? With Kevin Kittridge Joseph Scrimshaw Patrick Beckstead Stacy Ann Garcia Andrew Elkins Chad Edward Lee Evett Adam Joseph Ferry and Lauren Bancroft

SKETCH CREDITS Simon: Kevin Kittridge Trevor: Bob Mitsch Young Simon: Joseph Scrimshaw Young Trevor: Patrick Beckstead Jon Pertwee: Andrew T. Elkins Colin Baker: Chad Edward Lee Evett Cute Fangirl: Stacy Ann Garcia 1990 Fanboy: Adam Joseph Ferry 2019 Fangirl: Lauren Bancroft

Written by: Athena Stamos, Brad Hansen, and Bob Mitsch Edited by Carl Revis Video by Brad Hansen, Erik Engman, and Sal Giliberto Directed by The Idiot's Lantern Produced by Athena Stamos Stage Tech by Carl Revis Stage Crew: Alannah Ford, Alex Murphy, Erica Ochoa and Becca Ruzicka Performed in front of a Live Audience at Gallifrey One 2019

#Dr. Who #Doctor Who #Jon Pertwee #Colin Baker #Idiots Lantern #idiotslanterncomedy #sketch #sketch comedy #comedy #fandom #humor #vhs #blu ray #fanboys #fangirls #gallifrey #gally #gallifrey one

2 notes · View notes

luckynightkryptonite · 1 year

Text

Revy in her teen years

#Roberta's Bloodtrail #Black Lagoon #OVA #Ep.5 #Revy's grim childhood #Kid/young/Teen Rebecca Lee #New york city #Chinese-American #flashbacks #Seinen #anime and Manga #Rei Hiroe #Young Revy #Teen Revy #Back when she was 14 years old

20 notes · View notes

revys-closet66 · 1 year

Text

10 notes · View notes

peach-salinger · 5 years

Text

✧･*ﾟscottish surnames

→ link to my scottish female name masterlist → link to my scottish male name masterlist

under the cut are 733 scottish surnames. this masterlist was created for all in one breath rp at the request of lovely el, but feel free to link on your own sites! names are listed in alphabetical order. ❝mac❞, ❝mc❞ and ❝m❞ are split into three sections because i mean... look at them. please like♡ or reblog if you found this useful.

abbot(son), abercrombie, abernethy, adam(son), agnew, aikenhead, aitken, akins, allan(nach/son), anderson, (mac)andie, (mac)andrew, angus, annand, archbold/archibald, ard, aris, (mac)arthur

(mac)bain/bayne, baird, baker, balfour, bannatyne, bannerman, barron, baxter, beaton, beith, bell, bethune, beveridge, birse, bisset, bishop, black(ie), blain/blane, blair, blue, blyth, borthwick, bowie, boyd, boyle, braden, bradley, braithnoch, (mac)bratney, breck, bretnoch, brewster, (mac)bridan/brydan/bryden, brodie, brolochan, broun/brown, bruce, buchanan, budge, buglass, buie, buist, burnie, butter/buttar

caie, (mac)caig, (mac)cail, caird, cairnie, (mac)callan(ach), calbraith, (mac)callum, calvin, cambridge, cameron, campbell, canch, (mac)candlish, carberry, carmichael, carrocher, carter, cassie, (mac)caskie, catach, catto, cattenach, causland, chambers, chandlish, charleson, charteris, chisholm, christie, (mac)chrystal, (mac)clanachan/clenachan, clark/clerk, (mac)clean, cleland, clerie, (mac)clinton, cloud, cochrane, cockburn, coles, colinson, colquhoun, comish, comiskey, comyn, conn(an), cook, corbett, corkhill, (mac)cormack, coull, coulthard, (mac)cowan, cowley, crabbie, craig, crane, cranna, crawford/crawfurd, crerar, cretney, crockett, crosby, cruikshank, (mac)crum, cubbin, cullen, cumming, cunningham, currie, cuthbertson

dallas, dalglish, dalziel, darach/darroch, davidson, davie, day, deason, de lundin, dewar, dickin, dickson, docherty, dockter, doig, dollar, (mac)donald(son), donelson, donn, douglas, dorward, (mac)dow(all), dowell, (macil)downie, drain, drummond, (mc)duff(ie)/duff(y), duguid, dunnet, dunbar, duncan, dunn, durward, duthie

E, F

eggo, elphinstone, erskine, faed, (mac)farquhar(son), fee, fergus(on), (mac)ferries, fettes, fiddes, findlay, finn, finlayson, fisher, fishwick, fitzgerald, flanagan, fleming, fletcher, forbes, forrest, foulis/fowlis, fraser, fullarton, fulton, furgeson

gall(ie), galbraith, gammie, gardyne, (mac)garvie, gatt, gault, geddes, gellion, gibb(son), gilbert, gilbride, (mac)gilchrist, gilfillan, (mac)gill(ivray/ony), gillanders, gillespie, gillies, gilliland, gilmartin, gilmichael, gilmore, gilroy, gilzean, (mac)glashan, glass, gloag, glover, godfrey, gollach, gordon, (mac)gorrie, gourlay, gow, graeme/graham, grant, grassick, grassie, gray, gregg, (mac)gregor(y), greer, greig, grierson, grieve, grimmond, (mac)gruer, gunn, guthrie

hall, hamill, (mac)hardie/hardy, harper, harvie, hassan, hatton, hay, henderson, hendry, henry, hepburn, herron, hood, hosier, howie, hugston, huie, hume, humphrey, hunter, (mac)hutcheon, hutcheson

I, J, K

(mac)innes, irving, iverach, ivory, jamieson, jarvie, jeffrey(s), johnson, johnston, jorie, (mac)kay, (mac)kean, keenan, keillor, keir, keith, kelly, kelso, keogh, kemp, kennedy, (mac)kerr(acher), kesson, king, kynoch

laing, laird, (mac)laine/lane, lamond, lamont, landsborough, landsburgh, lang/laing, larnach, laurie/lawrie, lees, lennie, lennox, leslie, lindsay, little(son), lithgow, livingston(e), lobban, logan, lorne, lothian, lovat, love, loynachan, luke, luther

MAC-

mac ruaidhrí, mac somhairle, mac suibhne, macadam, macadie, macaffer, macainsh, macalasdair, macallister, macalonie, macalpine, macanroy, macara, macarthy, macaskill, macaskin, macaughtrie, macaulay, macauslan, macbean, macbeath, macbeth(ock), macbey, macbriden, macbryde, maccabe, maccadie, maccaffer, maccaffey/maccaffie, maccalman, maccambridge, maccann, maccance, maccartney, maccavity, maccaw, macdowell, maccheyne, maccodrum, maccomb(ie), maccorkindale, maccormick, maccoll, macconie, macconnachie, macconnell, maccoshin, maccoskrie, maccorquodale, macclaren, maccleary, macclew, maccloy, macclumpha, macclung, macclure, macclurg, maccraig, maccrain, maccreadie, maccrimmon, maccrindle, maccririe, maccrone, maccrosson, maccuaig, maccuidh, maccuish, macculloch, maccurley, macdermid/macdiarmid, macdougall, macdui, macduthy, maceachainn, maceachen, macelfrish, macewan/macewen, macfadyen, macfadzean, macfall, macfarlane/macpharlane, macfater/macphater, macfeat, macfee, macfigan, macgarrie, macgarva, macgeachen/macgeechan, macgeorge, macghie, macgibbon, macgillonie, macgiven, macglip, macgriogair, macgruther, macguire, macgurk, machaffie, macheth, machugh, macichan, macinnally, macindeoir, macindoe, macinesker, macinlay, macinroy, macintosh, macintyre, macisaac, maciver/macivor, macilherran, macilroy, macjarrow, mackail, mackeegan, mackeggie, mackellar, mackelvie, mackendrick, mackenna, mackenzie, mackerlich, mackerral, mackerron, mackerrow, mackessock, mackettrick, mackichan, mackie, mackilligan, mackillop, mackim(mie), mackinven, mackirdy/mackirdie, mackrycul, maclafferty, maclagan, maclarty, maclatchie/letchie, maclaverty, maclearnan, macleay, maclehose, macleish, maclellan(d), macleman, macleod, macleòid, maclintock, macllwraith, maclucas, macluckie, maclugash, macmann(us), macmaster, macmeeken, macmichael, macmillan, macminn, macmorrow, macmurchie, macmurdo, macmurray, macnab, macnair, macnally, macnaught(on), macnee, macneish/macnish, macnicol, macninder, macnucator, macpartland, macphail, macphatrick, macphee, macphedran, macpherson, macquarrie, macqueen, macquien, macquilken, macrae/machray, macraild, macrob(bie/bert), macrory, macrostie, macshane, macsherry, macsorley, macsporran, macsween, mactavish, mactear, macturk, macusbaig, macvannan, macvarish, macvaxter, macvean, macveigh/macvey, macvicar, macvitie, macvurich, macwalter, macwattie, macwhannell, macwhillan, macwhinnie

MC-

mccabe, mccain, mcclelland, mcclintock, mcconell, mccracken, mccune, mccurdy, mcdiarmid, mcelshender, mceuen, mcewing, mcfadden, mcgeachie/mcgeachy, mcgowan, mcilroy, mcinnis, mcivor, mckechnie, mckeown, mclarty, mclennan, mcneill(age/ie), mcowen, mcphee, mcpherson, mcwhirter

maduthy, magruder, mahaffie, main(s), mair, major, malcolm(son), malloch, manson, marr, marno(ch), (mac)martin, marquis, massie, matheson, mathewson, maver/mavor, maxwell, may, mearns, meechan, meiklejohn, meldrum, mellis(h), menzies, mercer, micklewain, milfrederick, millar/miller, milligan, milliken, milne, milroy, milvain, milwain, moannach, moat, moffat, mollinson, moncrief, monk, montgomery, moore, moray, morgan, (mac)morran, morrison, morrow, morton, mossman, mucklehose, muir(head), mulloy, munn, munro, (mac)murchie/murchy, murchison, murdoch, murphy

N, O, P, Q

nairn, naughton, navin, neeve, neil, neish, nelson, ness, nevin, nicalasdair, niceachainn, (mac)nichol(son), nicleòid, (mac)niven, noble, ochiltree, ogg, ogilvy, o'kean, oliver, omay/omey, orchard(son), orr, osborne, park, paterson, patrick, patten, peacock, peat, peters, philp, polson, power, purcell, purser, qualtrough, quayle, quillan, quiller, quinn, quirk

R, S

(mac)ranald(son), randall, rankin, reid, reoch, revie, riach, (mac)ritchie, roberts(on), rose, ross, rothes, roy, ryrie, salmon(d), scott, selkirk, sellar, shannon, sharpe, shaw, sheen, shiach, sillars, sim(son/pson), sinclair, skene, skinner, sloan, smith, somerville, soutar/souter, stein, stenhouse, stewart/stuart, strachan, stronach, sutherland, (mac)swan(son/ston), swinton

T, U, V, W, Y

taggart, tallach, tawse, taylor, thom(son), todd, tolmie, tosh, tough, tulloch, turner, tyre, ulrick, urquhart, vass, wallace, walker, walsh, warnock, warren, ward, watt, watson, wayne, weir, welsh, whiston, whyte, wilkins(on), (mac)william(son), wilson, winning, wright, young

#names #masterlist #surnames #last names #name masterlist #rph #scottish surnames #scottish last names #roleplay help #roleplay #rp #mine #my stuff #surname masterlist #last name masterlist

74 notes · View notes

2020ya · 5 years

Photo

YOU TOO?

25 VOICES SHARE THEIR #METOO STORIES

edited by Janet Gurtler

(Inkyard, 1/7/20)

9781335929082

Add to Goodreads

Purchase from Indiebound

A timely and heartfelt collection of essays inspired by the #MeToo movement, edited by acclaimed young adult and middle-grade author Janet Gurtler. Featuring Beth Revis, Mackenzi Lee, Ellen Hopkins, Saundra Mitchell, Jennifer Brown, Cheryl Rainfield and many more. When #MeToo went viral, Janet Gurtler was among the millions of people who began to reflect on her past experiences. Things she had reluctantly accepted—male classmates groping her at recess, harassment at work—came back to her in startling clarity. She needed teens to know what she had not: that no young person should be subject to sexual assault, or made to feel unsafe, less than or degraded. You Too? was born out of that need. By turns thoughtful and explosive, these personal stories encompass a wide range of experiences and will resonate with every reader who has wondered, “Why is this happening to me?” or secretly felt that their own mistreatment or abuse is somehow their fault—it’s not. Candid and empowering, You Too? is written for teens, but also an essential resource for the adults in their lives—an urgent, compassionate call to listen and create change.

1 note · View note

effieworldwide · 4 years

Text

Effie Kicks Off First Effectiveness Bootcamp of 2020 in NYC

March 26, 2020

youtube

The first Effie Effectiveness Bootcamp of 2020 kicked off on February 10-13 in NYC with 26 marketers in attendance, representing a diverse group of companies including Unilever, Accenture, TBWA, NBCUniversal, VMLY&R, S’well and Coca-Cola.

This two-part program equips future marketing leaders with the tools to achieve effective marketing initiatives.

Attendees were trained in Effie’s framework for marketing effectiveness: Challenge, Context, and Objectives; Insights & Strategic Idea; Bringing the Idea to Life; and Results, which are used globally across all Effie programs. They applied their learnings to small group exercises, analyses of past Effie-winning cases, and a case study assignment for SC Johnson’s Kiwi shoe care brand, while talks from industry executives further illustrated the importance of a marketing approach rooted in effectiveness.

Effectiveness Bootcamp: Day by Day

MONDAY: Challenge, Context & Objectives: The Changing World of Effectiveness

Participants began the week by taking a big-picture look at the marketing industry and their role within it. Vineet Mehra, Global Chief Marketing Officer of Walgreens Boots Alliance and Chair of Effie Worldwide’s Board of Directors, shared insight on the modern CMO’s responsibilities, concerns, skillsets, and how marketers can set themselves up for success in the rapidly changing industry. Eddie Revis, VP Brand Marketing at Chobani, also shared his philosophy for creating and defining truly great work (“Great marketing is the work you hear about from your mom,” among other candid perspectives).

Vineet Mehra (left) and Eddie Revis (right) speak to NYC Bootcamp attendees.

Participants were also briefed on their group project for SC Johnson’s KIWI sneaker care line, which they worked on throughout the week.

Bootcamp participants work in teams to develop a marketing effort for SC Johnson’s KIWI shoe care products.

TUESDAY: Data, Objectives, Insights & Strategic Idea

Tuesday’s session equipped attendees with the knowledge to translate data into the right context, objectives, and insights to reach business goals.

Tom Gibson, Group Strategy Director at Anomaly, offered participants tools for reframing data to arrive at strong objectives, and explained his “beyond comms” approach to finding marketing solutions that deliver results. Eugene Roytburg, Co-Founder & Managing Partner of Fractal Analytics, spoke about his experience using analytics to predict marketing innovations, and the importance of an organized data management program.

Bootcamp attendees participate in a mock Effie Awards judging exercise.

WEDNESDAY: Effective Strategies and Bringing the Idea to Life

Participants then learned about creative ideation with objectives and insights in mind. Heidi Arthur, Chief Campaign Development Officer at Ad Council discussed the development of the lifesaving and Effie-winning #SeizeTheAwkward suicide prevention campaign. Madonna Badger, CCO & Founder of Badger & Winters and architect of #NoKidsInCages, then gave an inspiring talk on making a difference through purposeful marketing, before joining Arthur for a panel discussion.

Ad Council’s Heidi Arthur and Badger & Winters’ Madonna Badger speak about the impact of purposeful marketing at the 2020 NYC Bootcamp.

To close out the day, Huw Griffiths, Global Chief Product Officer at UM, presented tips for designing a thoughtful data measurement strategy. Participants also spoke with a consumer panel about their ideas for the KIWI case study project.

To help teams solidify their KIWI case study projects, a consumer panel discusses their experiences as sneaker buyers.

THURSDAY: Results and Taking Your Effectiveness Forward

The in-person portion of the Bootcamp concluded on Thursday with teams pitching their Kiwi campaigns to two members of the SC Johnson brand team: Marvin Salazar, Global Brand Manager and Theresa Farrell, Consumer Insights Manager. One team was recognized for most effectively applying Effie’s framework for marketing effectiveness:

Kate Fallon, Strategist at TBWA, Adriana Mariella, Brand Strategist at Johannes Leonardo, Madeline Meade, Senior Creative Strategist at CodeCreative, Lauren Royce, Associate Strategist at Commonwealth//McCann, Mark Pollard, Senior Brand Manager at SC Johnson, & Maria Gutierrez, Brand Manager at Heineken. Pictured with Marvin Salazar, Global Brand Manager and Theresa Farrell, Consumer Insights Manager, of SC Johnson.

To close out the week, Young Lee, EVP Global Strategy Director at Publicis offered an uplifting perspective on managing and diagnosing failure in marketing for long-term success.

Young Lee shares inspiration for bouncing back and learning from failure.

WHAT’S NEXT

Over the coming weeks, Bootcamp participants will complete an independent project addressing a business challenge for their company. Throughout the process, each professional will receive one-on-one mentorship from a marketing executive from a variety of global brands, agencies and media. Their projects will be judged by a panel of Assessors, seasoned industry executives who are versed in Effie’s framework for marketing effectiveness. Scores and Assessor feedback will be shared with the Effie Academy Faculty, and participants receiving a passing grade will earn an Effie Marketing Effectiveness Certificate.

To learn more about the Effie Effectiveness Bootcamp and to register for an upcoming session in Beijing (June 9-12) or San Francisco (September 14-17), click here >

#Effectiveness Bootcamp #Effie Academy #marketing effectiveness #Effie framework

0 notes