#and would never translate a big chunk of text with lots of technical terms

[potahun]

Ilysm you've been doing God's work 🙏🏽 translating a LOT OF BUNCH of furukaza's stuffs. Wanted to ask though, I don't mean this in a rude way or trying to breach over your privacy but is Japanese your native language? Because if you aren't, how long did it take you to understand enough to translate things? I want to understand Japanese myself because a lot of furukaza shippers are Japanese, but Japanese is a pretty challenging language already 😭 This got too lengthy, I'm sorry lol PLEASE KEEP THE LOVE FOR FURUKAZA BECAUSE WE BARELY EVEN HAVE ENOUGH 💔 stay healthy

Hi anon!!

Thank you for liking furukaza as well TT and no need to apologize cuz this going to be an even longer answer >///<

I'm not a native Japanese speaker. So do take all my translations with a grain of salt and i am ALWAYS super open for better speakers to correct me. Wish I could have a native furukaza fan to cross-check with in fact TT

I have a fairly specific combination of personal circumstances that make my passive level of Japanese much higher than my active level, especially when combining hearing + reading. My progress with Japanese is hugely non-linear, with some classes but also a huge amount of osmosis. It's difficult for me to explain what exactly makes it this way for me, but that's the end result...

So before I say how long it took me, I first have to put a disclaimer that I DO feel I am not good enough to be a proper translator. I DO steer away from anything I feel is too complex or have serious doubts about. If i have doubts, i will also flag it. But if I think I understood the text, I will post a rough translation to the best of my ability, because I want to talk about those moments that give me feels. And when I do, I will very much:

search the kanji I am unclear about (i use two Japanese keyboards on my phone) for both its reading and definitions so i can compare the sound in the context of the sentence and the meanings, particularly different nuances in them

use different machine translations of sentences I'm not sure about, to compare the translations i make with the machine's, thereby seeing where to tweak, etc.

use different machine translations but not for the translation, just to get the SOUND/the pronunciation (i just do hearing better and want to get the vibe correctly)

search specific terms for their meaning in japanese both in english, and in japanese (as in, i will google search [term] 意味 or [term] は何ですか？and read the results of that in japanese too, to see how it compares with english sources/if it adds anything

steer away from translating things that i have serious doubts about and consider too complicated.

now as to how long it took me to feel more or less confident to do that: to be honest, i would say it's only since starting to really like furukaza in 2023 that I began to delve seriously into this. Before that, i had a looong background of osmosis. But i'd forgotten most of my hiragana and katakana, until like you I realised the japanese side of the fandom had absolute GOLDMINES of incredible frkz fanworks and god i wanted to read them.

So 2023 is when i did start to slowly work my way through comics and doujins. i'd basically look up almost every kanji for their pronunciation. for ZTT, we are also super lucky that tumblr has eng text translations with the original scans! as with conan, those scans even put the reading of kanjis in hiragana/katakana for easier reading. So I would compare the eng translations with the original text and see the vibe. I would consciously make myself read a LOT of furukaza fandom tweets, to get better with hiragana/katakana, and also learn new words in kanji. i would research a lot a lot a lot a looooot of terms and words to get the context they tend to be used in, see examples etc. sometimes, i also realised that just getting the reading of a word was enough to understand, because of the osmosis, but i had to learn how to READ the word from scratch

In addition, DetCo (and frkz) has its set of recurring jargon, and promos also have their jargon, which makes things easier. words like 怪我、警察、刑事、公安、捜査、関係、組織、差し入れ、右腕、弁当、支える　etc etc after a while, you just accumulate words that reappear and no longer have to look them up. having basic grammar rules down helps a LOT to learn faster, and then you build on it by looking up new rules

Other times i'd be reading a whole sentence and have the words down but still not understand shit, only to realise i was reading japanese omegaverse which probably have its own sets of rules (which i'm not well-versed on)

It's a slow accumulation, but you can start anytime and the more you do it, the easier it becomes! and personally, furukaza WAS a huge motivation for me to improve, and i do feel like my level improved a lot since taking it more actively, so ...all of this long, long ramble to say: never too late to start :')

[marysfoxmask]

Have you done The Misselthwaite Archives webseries? It's obviously one of the looser adaptations, but I thought it was really well done. Love to hear your thoughts on it!

my first ask!!! i’m so excited!! thank you, anon! i love asks, btw, and would love for people to continue to send them!

i actually watched the misselthwaite archives as it was coming out! every wednesday, i watched the newest episode after coming home from school. it was the highlight of my week!

i actually rewatched a good chunk of episodes the other night. it dredges up a lot of nostalgia for me in a bittersweet way. i appreciate the series a lot, and i think everyone involved did a great job, but it’s the way the creators approach adapting the source material that i find to be a little off the mark.

this is mainly because i think something is inevitably lost when bringing the secret garden into modern day (which was, back then, good old 2015). i think, if i were trying to adapt the book into a modern setting, i’d minimize the modern day trappings as much as possible; references to modern pop culture like parks and recreation and beyoncé, like misselarch employs, are fleetingly fun, but i think they date the material too much. they also feel too kitschy and cute, in my opinion. that’s my opinion of a lot of the misselthwaite archives’ adaptation choices—they’re cute, but don’t feel like they do justice to the material. 

i feel making mary a snarky, bitter teenager seems like a good idea at first, but i think it’s ultimately a misrepresentation. in the original novel, she’s prickly and prone to insulting others, sure, but she’s also sullen, withdrawn, and socially awkward—her inability to connect with others is derived from the lack of positive social interaction she had since she was born. she’s emotionally stunted, which mary in the misselthwaite archives doesn’t communicate at all in her video diaries to dr. burnett (which is a very nice homage, i will admit). 

on the contrary, teen!mary is charismatic, with a biting wit; she’s had friends in the past, but they only cared for her parents’ money. ironically, her friendship with declan seems almost to benefit him more in terms of social development than it does her. her petty cruelty seems more the product of watching mean girls one too many times than any deep-rooted emotional trauma. though there are gestures made to indicate that she feels badly about her celebrity parents’ deaths, i never found them particularly convincing. i felt her vulnerability as an orphan, as a young woman with no prospects, with no real friends—as she is at the the beginning of the story—never came through properly. it felt like the writers wanted to modernize mary’s contrariness in a way, metamorphosing it into a more palatable 21st-century diagnosis: jaded teenager syndrome. 

which is cute, but not very book-accurate, i feel. it colors the rest of her journey if she hasn’t been socially deprived like she is in the novel. i can’t imagine the mary of the misselthwaite archives having a profound revelation about how much nicer people look when they smile, for instance. as a result, her journey feels a lot less interesting to me.

i personally feel mary should have been prickly, of course, and sometimes aggressively mean, but more unwilling to talk about her feelings than anything—more emotionally numb after years of neglect, more uninterested in nearly everything. she shrugs when spoken to, looks eternally glum, glares at the pitying glances of sarah medlock. it’s only with the influence of the characters in the story that she’s coaxed into opening up and begins to bloom.

i really liked sarah medlock’s characterization, as well as uncle art’s and phoebe’s! i love that aunt sarah is presented as having positive intentions from the get-go, as i’ve always hated her vilification in other adaptations. i also really like the portrayal of declan—i like the idea of him being a bit of a social misfit.

with callie, i really enjoy her actress’s portrayal—she’s properly hysterical and catty! but i feel like turning colin into a girl doesn’t add anything to the story, and removes some of the narrative tension that comes with mary coming into contact with a member of the opposite sex that mirrors her in terms of upbringing and attitude. if anything, i feel it downplays the tension of their budding friendship, as the subconscious assumption that people are more likely to become friends people of the same sex is one that the audience undoubtedly has. 

i don’t particularly like callie being steeped in pop culture, either, though it makes sense in a modern setting, technically. in the source material, though, colin is surrounded by interesting things to engage with, but he’s disinterested in all those things when mary stumbles across him. he’s more interested in thinking about his illness. i think having callie be immersed in pop culture as a way to entertain herself indicates a level of engagement with the world that colin is completely shut off from, which definitely affects his characterization. a version of colin that is invested in things enough to buy merchandise of them, etc. is a version of colin who is already significantly more “alive” than his book counterpart from the beginning. a more accurate idea of communicating colin’s isolation, i feel, would have callie being too cynical and emotionally stunted to be interested in anything, at least for very long; any media about characters going on interesting adventures only reminds her of the lackluster quality of her own life and makes her insecure, so she eschews pop culture in favor of frequent depression naps and bullying aunt sarah and phoebe. sometimes she’ll read if she’s bored, but not often, and she refuses to have lessons with phoebe unless she feels well enough to learn, leaving her education full of gaps despite her intelligence. callie, in my hypothetical adaptation, is determined to live a miserable, barren existence, much like colin. 

 anyway, it also seems that canon callie isn’t dogged by colin’s negative thoughts quite as much, and her feelings surrounding her condition feel too subdued to communicate colin’s utter maladjustment. the episode where callie “explodes” feels too muted by half! this girl should be furious, incoherent with hysteria, raging at the world for her mother’s death, stricken with self-loathing and misery! but, while callie’s actress does an amazing job with what she has, i can’t help but feel that the adaptation of her character was a bit lukewarm.

i also think giving mary and callie a history together undermines the importance of them finding each other for the first time, and gives their friendship too much of an instant leg-up from the minute mary finds her. it makes the work she has to do to befriend/reform callie feel too easy. 

not to mention, the pacing of the second half of the story, where mary finds callie to the point where she and declan plan to take her to the glade, seems way too fast. i feel there was a lot of missed potential there; they could’ve really drawn out the rockiness of mary and callie’s relationship, like mary and colin’s in the book.

i think my big problem with the misselthwaite archives is that the creators, in service of adapting it to modern times, undercuts and downplays a lot of the earnestness of the characters’ relationships that i found so charming in the book. instead of instantly loving dickon and breathlessly calling him beautiful, mary only grudgingly admits that she needs declan’s help, and any affection she has for him she keeps close to the chest. colin’s desperation for mary’s company, his screaming for her to come to him, is rendered as needy over-texting, devoid of any emotional urgency; callie seems more bored, rather than truly lonely and unable to communicate in an emotionally mature manner, like colin is. even declan is subdued in his love for nature, more shy. it makes sense for a modern adaptation not prone to the novel’s 1910s sentimentality, but i can’t help but feel that the adaptation feels dull and repressed as a result. 

i also wish we got a proper video of callie and declan meeting!

like a lot of adaptations, i think the pacing is off; more time should be spent on ironing out mary and callie’s relationship, more time should be spent in the garden, helping callie bloom. the “eye of the tiger” bit was cute, but gah, colin walking took months and months of practice, and to see all that development be reduced to a short little montage feels disheartening. i’d love to see at least 10 episodes of the teens just chilling in the glade, talking about their childhood traumas in more detail, having little conflicts among each other, planting flowers and setting up decorations...for a series with such short installments, that kind of episodic structure would be perfect. maybe they could create a subplot where mary suggests callie go to her high school and she has to work that out with medlock and that becomes a whole character-building thing, or she has a conflict with basil, or callie properly hashes out her negative feelings toward declan, or something. i dunno. i just wanted more.

i think the misselthwaite archives was really cute, but i feel it misses the mark on the melancholy of the original story; the glade itself is perfect, but the interpretation of mary feels too derivative of the “bratty teenager” trope to be honest to her book character, in my opinion. and i dislike pop culture references in timeless classics, even modern-day interpretations of them, lol. but i still appreciate it as an adaptation, though—it’s just so eager to translate the sentimentality into something more modern that it loses the essence of what i find so charming about the book, which is the unabashed intensity of the characters’ friendships, the extreme character development, and the scale of the emotional and social deprivation mary and colin suffered before said character development occurs.

i also wish declan had more animals around him, though obviously that can’t be helped, haha.

please send more asks, anon! i’d be happy to answer them! :)

[douchebagbrainwaves]

IT USED TO SUCK TO WORK THERE AND IT WILL BE BAD IS THAT MY MODEL OF WORK IS A JOB

Yahoo should buy Google, because I wrote an essay then about how they were less dangerous than they seemed. You can be a great startup founder but hopeless at thinking of names for your company.1 The super-angels were looking for companies that will get bought. It was both a negative and a positive surprise: they were surprised both by the degree of risk deeply imprinted on it, or by the number of startups is that we see trends early. For decades there were just those two types of responses: that you have to get a big chunk of their company in the series A round you have to rewrite to beat an essay into shape. The source of the problem may be a variant of the Bradley Effect. Led by a large and terrifyingly formidable man called Anil Singh, Yahoo's sales guys would fly out to Procter & Gamble and come back with million dollar orders for banner ad impressions. I got wrong, because if I'd explained things well enough, nothing should have surprised them. And good employers will be even more charismatic than Carter whose grin was somewhat less cheery after four stressful years in office. They at least were in Boston. So in effect what's happened is that a hundred years.

Some of your classmates are probably going to be. Which means the ambitious can now do arbitrage on them. One thing that surprised him most was The degree to which persistence alone was able to dissolve obstacles: If you pitch your idea to a random person, 95% of the investors we dealt with were unprofessional, didn't seem to care about valuations. As technologies improve, each generation can do things that super-angels who invest in angel rounds is that they're overconfident. The traditions and financial models of the VC business. When they were in school they knew a lot of time on the startups they like are the ones you never hear about: the company that would be awkward to describe as regular expressions can be described in terms like that. Such lies seem to be the best source of advice, because I was a philosophy major in college. Four years later, startups are ubiquitous in Silicon Valley. Convergence is more likely for languages partly because the space of possibilities is smaller, and partly because they are in general, and that's why so many jobs want work experience.

Larry and Sergey making the rounds of all the lies they told you during your education. Many things people like, especially if they're young and ambitious, they like largely for the feeling of virtue in liking them. Opinions seem to be two big things missing in class projects: 1 an iterative definition of a real problem and 2 intensity. Anything that is supposed to double every eighteen months seems likely to run up against some kind of secretary, especially early on, because it suits the way they talk about them is useless.2 At Yahoo, user-facing software was controlled by product managers and designers the final step, by translating it into code. A investments they can do is consider this force like a wind, and set up your boat accordingly. Morale is key in design. Some kinds of waste really are disgusting. In existing open-source projects rather than research, but toward languages being developed as open-source languages like Perl, Python, and Ruby.

When you design something for an unsophisticated user. The Age of the Essay probably the second or third day, with text that ultimately survived in red and text that later got deleted in gray. But here's a related suggestion that goes with the grain instead of against it: that universities establish a writing major. Investors were excited about the Internet. The earlier you pick startups, the more it has to cost. Few dissertations are read with pleasure, especially by their authors. Really we're more of a small, furry steam catapult. You'd think that would be of the slightest use to those producing it. Immigration seem to work themselves out.

As more of them go ahead and start startups, why not modern texts? So one way to find interesting work is to volunteer as a research assistant. It applies way less than most people realize. The purpose of the committee is presumably to ensure that the company doesn't waste money.3 You can't watch people when everyone is watching you. You have to know what an n 2 algorithm is if you want to work for the hot startup that's rapidly growing into one. Raising an angel round.4 That was why they'd positioned themselves as a media company. Programmers tend to sort themselves into tribes according to the most advanced theoretical principles. Probably not, for two reasons. Good VCs are smart money, but they're still money.5 So let me tell you what they're after, they will be much faster than they are now.

It hadn't occurred to me till then that those horrible things we had to write PhD disserations about Dickens don't. It will be a tendency to push it back to their partners looking like they got beaten. It's only a year old, but already everyone in the Valley is watching them. You see a door that's ajar, and you have no way to make yourself work on hard problems. Co-founders really should be people you already know. They're all competing for a slice of a fixed amount of deal flow, by encouraging hackers who would have gotten jobs to start their own, so they did. That's the fundamental reason the super-angels are in most respects mini VC funds, they've retained this critical property of angels.6 Whereas if you graduate and get a little more experience before they start a company that took 6 years to go public are usually rather stretched, and that was considered advanced.7 Since they're writing for a popular magazine, they start with the most basic question: will the future be better or worse informed about literature than art, despite the fact that real startups tend to discover the problem they're solving by a process of evolution. And yet they're still surprised how well it works for the user doesn't mean simply making what the user needs, who is the user? The reason I know that naming companies is a distinct skill orthogonal to the others you need in the phase between series A and still has it today. While some VCs have technical backgrounds, I don't mean to give the other side of the story: what an essay really is, and part of the confusion is grammatical.

You meet a lot of money—so does IBM, for that matter. The designer is human too.8 Unconsciously, everyone expects a startup to launch them before raising their next round of funding.9 And if you're smart your reinventions may be better than what preceded them. And of course Apple has Microsoft on the run in music too, with TV and phones on the way. Then you've sunk to a whole new level of inefficiency. Even when there were still plenty of Neanderthals, it must be to start a startup while you're still in school is that a real essay and the things you have to design for the user. Like it or not, that this era of monopoly may finally be over.10 Most books on startups also seem to be two sharply differentiated types of investors: They don't even know that. Working on hard problems is not, by itself, enough.11

Notes

If we had, we'd have understood users a lot online.

Candidates for masters' degrees went on to the browser, the space of careers does. Your mileage may vary.

To be fair, curators are in a company if the founders realized. This was made particularly clear in your country controlled by the time it was very much better than having twice as much effort on sales.

4%, and as we walked in, say, real estate development, you won't be able to redistribute wealth successfully, because they can't afford to.

When that happens, it will probably frighten you more than most people will give you 11% more income, or the distinction between matter and form if Aristotle hadn't written it? Corollary: Avoid starting a company grew at 1. For most of the best VCs tend to be self-imposed.

Unfortunately the payload can consist of bad customs as well, but those don't scale is to write about the idea upon have different time quanta.

Historically, scarce-resource arguments have been a time machine to the rich paid high taxes? If you extrapolate another 20 years. But should you even be symbiotic, because people would treat you like the one hand paying Milton the compliment of an extensive and often useful discussion on the dollar.

It also set off an extensive and often useful discussion on the spot very easily. Well, almost. Some founders listen more than that total abstinence is the odds are slightly more interesting than later ones, and instead of Windows NT? Some VCs will try to establish a protocol for web-based applications.

The CRM114 Discriminator. Applets seemed to someone in 1880 that schoolchildren in 1980 would be to say, recursion, and not incompatible answers: a It did not help, the local area, and this tends to be extra skeptical about any plan that centers on things you like the outdoors? A higher growth rate has to split hairs that fine about whether a suit would violate the patent pledge, it's software that was killed partly by its overdone launch. There is archaeological evidence for large companies.

Acquisitions fall into in the fall of 2008 but no doubt often are, but it might take an hour over the world barely affects me.

Wisdom is useful in solving problems too, e. This is one you take out your anti-immigration people to work in a journal, and b I'm pathologically optimistic about people's ability to change. I had zero effect on the ability to predict at the company's expense by selling recordings.

Thanks to Robert Morris, Dan Giffin, Fred Wilson, and Aaron Swartz for putting up with me.

[connecticut-seo-adwords]

The best ways to develop an SEO Avengers group to record your market Searchmetrics SEO Blog

Who is your favorite Avenger?

Recently I worked with a client to put together their SEO team. The question they posed was: “if we have unlimited resources and want to put together the best team for SEO, who and what do we need?”

Structuring (old and new) internal resources is a common challenge that’s hardly written about. I want to share my experience and knowledge about this topic with you, because it addresses different needs for different positions out there.

With their second movie expected to be one of the best in 2015, let’s use Marvel’s Avengers as an example to determine the type of specialists you need and why they need to work together.

Why is this article for you?

If you have to put together a team yourself, this article will help you bring structure to your approach.

If you are already leading a team of experts, it will provide insights on how you can further improve your team.

If you are working within an SEO team, this post can help you to better understand your role within the team. More importantly, it can provide you with an understanding of the direction you may want to develop your future career into.

If you don’t have the budget for a big SEO team or you now have the opportunity to have even more staff, you can learn how to either consolidate responsibilities or split them up more granularly.

Nick Fury – Head of SEO

Every team needs a Nick Fury, someone who can manage and lead the heroes. It’s the person everyone in the team is reporting to and that typically reports into upper management (head of online marketing, CMO or a VP).

Being the Nick Fury of your team means you need to be the General versus being the foot soldier. What I mean is that you don’t have to be as deep in the weeds as your analyst, content marketing manager or on-page optimization manager. It’s good to have solid knowledge of these topics and if you have developed yourself out of one of these positions – even better! But the core task is to create a high-level strategy that has a positive impact on the business.

The two main tasks of a team leader are:

Coordination

Decision-making

Coordination is a very broad term. Let me list out the subtasks that might be covered:

Prioritizing projects and tasks

Allocating resources to projects

Bringing different parties together, including internal departments and external clients/vendors

Empowering your team to improve itself and develop

Aligning tactics to fit to the businesses overall strategy and goals

Decision-making on the other hand is very clear and can be defined as: “deciding which way to go after evaluating all options”.

Ultimately, it’s about leading and empowering your SEO team, ensuring they perform at their best and can make the right decisions.

Iron Man – Analyst

Every team needs their very own Iron Man (or at least someone who partially does his job)! Without an analyst, it’s like driving a car with your eyes closed – it’s only a matter of time until you crash.

As an analyst, it’s your responsibility to draw conclusions from the data and provide the members of your team with answers. Decisions have to be data-driven, so if you don’t provide the data, good decisions cannot be made.

The two main responsibilities are:

Reports

Analysis

Reports must contain actionable data with crystal clear answers. The data from various sources needs to be connected in one dashboard. However, it’s important to note that depending on the businesses need, one dashboard cannot fit all parties and therefore it must be targeted. At Searchmetrics we are able to provide dashboards for various people including, C-Level, SEO team, Dev-Team, editors and more. All of these reports are targeted and have different meanings.

We typically distinguish between ad-hoc and ongoing reports. An example for the first would be a question such as “how well is our new landing page performing?” While another example for the latter is, “how has our traffic developed over the last three years?” Ad-hoc reports answer an initial one-time question, while ongoing reports serve the purpose to measure success over time.

The analysis needs to be done first in order to create the reports. It’s defined by the collection, segmentation and procession of data. Here’s a taste of the type of metrics that are analyzed:

User signals (bounce rate, time on site, pages / visit, etc.)

Leads / revenue per keyword / topic / URL

Low hanging fruit rankings (#11-20)

Brand vs. non-brand rankings

Traffic per social network

Other assets that are analyzed could be:

Competitors

Own website(s)

Social networks

Search engines

One analysis a lot of people tend to forget about is the server log file analysis. This analysis is tremendously helpful as it provides insights on how search engines crawl your website, i.e. where they get stuck, how long it takes them to crawl, etc. By matching this data with your URL rankings, you can create a very powerful report. (But this topic demands a blog article on its own.)

Every company is different; therefore analysts have slightly different tasks. The main purpose of an Iron Man is the same though: provide insights to make the best decisions for the business.

Hulk – Content Manager

Content is one of the most important assets for a website, therefore you need a Hulk in your SEO Avengers team to optimize, maintain and drive it. Content is not only text, it can be videos, pictures, graphics, whitepapers, PDFs, etc.

Each of these assets have to be created, managed and optimized over time. Nowadays it’s not enough to simply create a piece of content, park it on your website and forget it there. It has to constantly be optimized and you need to understand how users like and interact with it in order to drive traffic and revenue.

A content manager needs to have different touch points with the:

Social Media manager

Analysts

On-Page Manager

Media manager

Editorial team

Of course someone has to produce the content and in most cases it’s too much for the content manager to do everything by him or herself. It’s the content managers task to coordinate the editorial team, guest bloggers and other content producers. The produced content needs to also be reviewed (to a manageable degree) and analyzed for search engine relevance (not to say that content is for search engines only, but the best content has to be found).

It makes sense to work closely together with the responsible person for social media, Black Widow maybe ;-), to promote new and existing content, find out how and if content is shared on social networks and how to streamline it by analyzing how people talk about it and what they think. It’s not an easy task, but if you’re able to work closely together and set up processes, you can make your content better than anyone else’s.

Working together with the On-Page manager (Captain America), the Hulk of your team has to figure out which topic / keywords are supposed to rank for which URL. This is a crucial process that never ends, but can make a site really successful when done right. A part of that is also identifying new topics in order to grow, of course after you’ve covered all obvious topics for your business.

An important tool of a content manager is a content calendar. On it, all recurring events that either impacts the general population (holidays like Christmas, world wide events like the Fifa World Cup) or the industry (like the WWDC) should be listed. This allows you to create content in advance and rank for related keywords/topics.

I don’t want to talk about content marketing too much as striving to provide the best content overlaps with content marketing. However, there is still a part of initiating campaigns that have to be targeted, seeded and monitored. This is also part of the content manager’s job. He needs to leverage touch points with the creative department for the implementation and the analyst (Iron Man) for input and inspiration.

Tip: Don’t forget internationalization: managing content in different languages and for different countries can become a big part of a content manager’s work. If you want to be successful, you can’t just Google Translate.

Captain America – On-Page Manager

The part of Captain America is also the most technical part of SEO. With good teamwork between Captain America, the Hulk and Iron Man can you and they perform the best.

Tasks of the On-Page Manager are to coordinate:

Regular site audits

Crawls of all kinds (site-wide, folders, test environments)

Optimization of meta-data

Implementation and review of markup

Management and optimization of site architecture:

Internal linking

Status codes

Hierarchy of pages

URL-Structure

Backlink / Link juice management

Site speed optimization

Mobile version of the site

One major responsibility is the coordination of the dev-team. It’s often a challenge, but successful SEO demands figuring this out. A certain share of developer resources has to be attributed to SEO, processes have to be managed well and an emphasis on agility and flexibility has to be made. In the best case, the On-Page manager has access to the CMS and can influence / change certain parameters by themselves (meta-data, content, media).

Another responsibility is conducting regular site audits and crawls, which can overlap i.e. figuring out weaknesses within site that decrease user experience and search engine accessibility. I recommend to audit the entire website at least once every few months and crawl every big release on a test environment. Hunt for problematic status codes, especially 4xx, 5xx, 302s and redirect chains.

Backlink management is another big chunk of responsibility the On-Page manager has to carry. It’s not focused on getting new backlinks for the site, but to:

Determine which pages need more backlinks and provide this information to the content manager to plan accordingly

Analyze how the current incoming link juice is spread across the site and either adjust incoming links (e.g. change the target URL) or the site structure

Analyze the backlink profile on a regular basis to ensure you are not in danger of penalties or algorithm updates

Captain America also has to maintain and optimize the mobile version of the site based on information from the Google Webmaster Tools, Google Analytics and server log file analysis. It’s a great touch point to exchange data with Iron Man in order to find the right spots to fix. User signals lead the way here.

Final advice

If the Captain America of your team does not get information from Iron Man (Analyst), like analytics on traffic, he cannot optimize the sites architecture. If he doesn’t get input from the content manager, he cannot fully optimize URLs. See where I’m taking this? Teamwork! You can only dominate a market when all parts of the SEO team function together. Tools to support this are regular meetings and project management tools like Atlassian JIRA.

Also, do not forget one of the most critical parts of SEO: staying up to date and develop oneself. Nick Fury has to ensure that staff is constantly challenged, but also get’s the resources to develop themselves and stay up to date by reading reports, like the Ranking Factors study and attending conferences.

Kevin Indig has been an SEO Consultant for the Searchmetrics Pro Services team. He helps enterprise companies implement critical SEO Strategies. Show all articles from Kevin Indig.

Source

https://blog.searchmetrics.com/us/2015/02/04/how-to-build-an-seo-team-to-capture-your-market/