#bisleri water

[abhishek-poddar-1995]

The Bisleri Success Story

The Bisleri success story

Water is essential to all life on earth and a valuable natural resource. It's everything we want during a long day of work or travel. When we need a bottle of water, we often ask the vendors:

"Bhaiya, Ek Bisleri Dena": It's almost instinctive. In fact, some of us may have received an alternative brand when ordering a Bisleri.

If you would like the detailed story in video form, please click on the link below.Bisleri Water : पानी बेचकर बिसलेरी ने कैसे बनाया अरबो का कारोबार। Success story| Bisleri Tata Deal

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But have you ever wondered what is behind Bisleri's success? How did you secure a 60% market share in the Indian bottled water industry and dare to be synonymous with water? Well we've got you covered. Here you will find everything you need to know about Bisleri, one of the most well-known bottled water brands.

The origin of Bisleri

Bisleri was originally an Italian brand founded by Felice Bisleri. In 1965, Italian doctor Cesari Rossi and Indian businessman Khushroo Suntook introduced Bisleri bottled water to India by establishing a factory in Thane. Originally it was only sold in upscale hotels and restaurants in Mumbai in glass bottles of two flavors: sparkling and still.

Bisleri expanded after 1969 when Parle and Bisleri simultaneously manufactured soft drinks, lemonades and soft drinks. The brand became famous across India and proposed to expand abroad. This led to an increase in mineral water production in India and made it a necessity for the common man.

Bisleri's consumer-friendly marketing strategy

Product Strategy: Over the years, the company has developed new products in response to growing demand. Bisleri initially started with its bottled water brand.

Pricing Strategy: Bisleri strives to produce safe and affordable products and make them available to everyone. Their bottled water is priced similarly to their competitors. The differential pricing strategy was used for the larger volume package.

The famous sentence "Biasleri is veri veri extraordinari" in the first Bisleri advertisement made the brand well known.

Bisler's mission

With the idea once called madness, Bisleri acquired a 60 percent stake in India's sealed water bottle industry. It was able to grow its customer base and maintain its leadership position in the industry.

Today, Bisleri has dominated the Indian bottled drinking water market for over two decades with a major line of products. With 122 facilities (13 owned) and a strong distribution network of 4,500 dealers and 5,000 delivery trucks in India and neighboring countries, Bisleri remains true to its promise of providing consumers with safe, pure and wholesome mineral water for the past 50 years.

[revivalofthoughts]

Flavour

Once it touched my tongue, I flinched. “Must be the minerals.” I thought With my face pinched. Rolling it in my mouth I wondered about its source. Freshness in it aplenty So I let it run its course. A moment of relief Sets my tired body to rest. On second thought, “Please get me a bottled water instead.”

[clearpani]

Best Packaged Drinking Water: Top Mineral Water Brands

When it comes to choosing safe and reliable packaged drinking water in India, several brands stand out for their quality and purity. Leading the pack are clear premium water, Bisleri, Aquafina, and Kinley, each known for stringent quality control and widespread availability.

Clear premium water India's Trusted Premium Water Brand - Clear Premium Water - Best Packaged Drinking Water.

Bisleri, with its extensive reach, ensures mineral-rich, pure water, making it a household favorite.

Aquafina, a product of PepsiCo, offers a refreshing taste and is rigorously purified, guaranteeing safety. Kinley, from Coca-Cola, is another popular choice, known for its balanced mineral content.

These brands not only provide hydration but also adhere to strict safety standards, ensuring the health of millions. Choosing the right drinking water brand in India means opting for purity, taste, and safety, and these top mineral water brands deliver on all fronts.

[bolllywoodhungama]

Deepika Padukone becomes the brand ambassador of Bisleri

Deepika Padukone will be showcasing her moves in the newest Bisleri ad, dancing to a fresh, modern rendition of the beloved song 'Jhoom Jhoom Jhoom Baba'

Bisleri, India's leading mineral water brand, has roped in Bollywood actress Deepika Padukone as its first-ever global brand ambassador in the new campaign Bisleri #DrinkItUp. The campaign is a fresh and never-seen-before take on hydration infusing excitement and fun. The ad film showcases Padukone grooving to a snappy and modern take on the iconic song ‘Jhoom Jhoom Jhoom Baba’ while relishing the pure refreshment of the original beverage, 'water.'

Commenting on getting onboard Deepika Padukone as the brand ambassador, Jayanti Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd, said, "Bisleri is synonymous with hydration. Our new campaign Bisleri #DrinkItUp is embracing the fun and excitement of visualising hydration in an iconic style with Ms. Deepika Padukone for the first time ever. We are thrilled to have Ms Padukone as our first global brand ambassador as her work and values align with our brand philosophy. With her we are able to show our brand evolving with modern times. We are confident that everyone will love this campaign and enjoy hydrating with Bisleri."

Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd, adds, “The Bisleri #DrinkItUp campaign is a significant step to contemporize the brand, increase brand love and have exciting conversations with our consumers.”

The Bisleri #DrinkItUp campaign has been shot by Nirvana Films and directed by Prakash Verma. The integrated campaign will be promoted across various platforms, including television, digital, Out-of-Home media, delivery vehicles, influencer engagement, OTT platforms, and much more. Padukone will also be part of all Bisleri product packaging.

[poorsoulfoody]

#poorsoulfoody #foodie #dope #food #eatsleeprepeat #foodisheaven #livetoeat #foodishealth #foodbill #healthiswealth #bisleri #bislerisoda #bisleriwater #clubsoda #soda #water #desidrink #lemonsoda #lemonade #sparklingwater #pop #bisleripop https://www.instagram.com/p/CoHpI4oB96y/?igshid=NGJjMDIxMWI=

[lexecute]

Bisleri Vedica Water 1 Ltr Product url: https://bit.ly/3zv72or MRP: ₹60 Our Price: ₹40 33% off

Product Details Vedica Natural Mountain Water comes to you in all its untouched purity, right from its source. Gushing from an aquifer with intense pressure, the natural mountain water is pushed above the ground surface to a height of 5 meters above ground level, powerfully and consistently.

[raindropsofloev]

You know I accidentally clicked on your profile

And I'm sorry but What the hell does your title mean? 😭

DID YOU LIKE MY BLOG???

My titlee, first one is my name, second one is Bisleri mineral water (I had this theme once) and the third one means LOVE hehe

[natures-marvel]

wotor

*slides a bowl of water to you*

This is Bisleri, I hope you like it? 😅

[infantisimo]

The rise of the Indian bottled water industry began with the economic liberalisation process in 1991. The market was virtually stagnant until 1991, when the demand for bottled water was less than two million cases a year. However, since 1991-1992 it has not looked back, and the demand in 2004-05 was a staggering 82 million cases.

Parle Bisleri continues to hold 40 per cent of the market share. Kinley and Aquafina are fast catching up, with Kinley holding 20-25 per cent of the market and Aquafina approximately 10 per cent. The rest, including the smaller players, have 20-25 per cent of the market share.

Consumption of bottled water in India is linked to the level of prosperity in the different regions. The western region accounts for 40 per cent of the market and the eastern region just 10. However, the bottling plants are concentrated in the southern region - of the approximately 1,200 bottling water plants in India, 600 are in Tamil Nadu. This is a major problem because southern India, especially Tamil Nadu, is water starved.

The majority of the bottling plants - whether they produce bottled water or soft drinks - are dependent on groundwater. They create huge water stress in the areas where they operate because groundwater is also the main source - in most places the only source - of drinking water in India. This has created huge conflict between the community and the bottling plants.

Private companies in India can siphon out, exhaust and export groundwater free because the groundwater law in the country is archaic and not in tune with the realities of modern capitalist societies.

The existing law says that "the person who owns the land owns the groundwater beneath". This means that, theoretically, a person can buy one square metre of land and take all the groundwater of the surrounding areas and the law of land cannot object to it. This law is the core of the conflict between the community and the companies and the major reason for making the business of bottled water in the country highly lucrative.

Even with the state-of-the-art treatment system with reverse osmosis and membranes, the cost of treatment is a maximum of 25 paise a litre (Rs.0.25/litre). Therefore, the cost of producing 1 litre of packaged drinking water in India, without including the labour cost, is just Rs.0.25. In a nutshell, in manufacturing bottled water, the major costs are not in the production of treated and purified water but in the packaging and marketing of it.

Take for instance the case of Coca-Cola's bottling plant in drought-prone Kala Dera near Jaipur. Coca-Cola gets its water free except for a tiny cess (for discharging the wastewater) it pays to the State Pollution Control Board - a little over Rs.5,000 a year during 2000-02 and Rs.24,246 in 2003. It extracts half a million litres of water every day - at a cost of 14 paise per 1,000 litres. So, a Rs.10 per litre Kinley water has a raw material cost of just 0.02-0.03 paise. (It takes about two to three litres of groundwater to make one litre of bottled water.)

The reason that companies do not have to bear the cost of the main raw material - water - has made this industry highly profitable. But the real cost of the industry is huge.

[wtflife01]

You know those cheap water bottles? Aquafina, Bisleri, etc. Etc. Yeah prick a hole on the lid with a safety pin and boom. Portable bidet. Or use those condiment squirty bottles.

But yeah living without a bidet sucks and people are disgusting

.

[thecouponsdeals]

Save Big on Hydration with Bisleri Coupon Codes on TheCouponsDeals

Bisleri Coupon Code on TheCouponsDeals provides an excellent opportunity to save on your favorite packaged drinking water and other hydration products from Bisleri. Known for its purity and quality, Bisleri offers a range of products including bottled water, soda, and beverages that are perfect for staying refreshed. With Bisleri coupon code available on TheCouponsDeals, customers can enjoy exclusive discounts on bulk purchases or individual bottles. Whether you're stocking up for your home or business, these codes help you hydrate while saving money. Simply apply the coupon code at checkout for instant savings on your Bisleri order!

[akankshamangal]

Bisleri Distributorship

InvestinBrands is emerging as a key player in the Bisleri distributorship market, offering a comprehensive range of services to those interested in becoming Bisleri distributors. Known for their robust supply chain and extensive network, InvestinBrands stands out by providing efficient and reliable distribution solutions for Bisleri products.

Their strong reputation in the industry is built on a foundation of excellence in service, ensuring that Bisleri distributors have access to high-quality products and timely deliveries. InvestinBrands excels in managing the logistics and supply aspects crucial for maintaining the availability and freshness of Bisleri’s renowned bottled water.

Moreover, InvestinBrands offers valuable support and resources for new distributors, including training and marketing assistance, which helps in establishing a successful distributorship. Their commitment to customer satisfaction and their strategic approach to distribution make them a preferred choice for Bisleri distributorship.

In conclusion, if you're considering entering the Bisleri distributorship market, InvestinBrands provides an attractive option with its proven track record and comprehensive support services, positioning itself as one of the best manufacturers and suppliers in this field.

read more:

[clearpani]

Best Packaged Drinking Water: Top Mineral Water Brands in India

When it comes to choosing safe and reliable packaged drinking water in India, several brands stand out for their quality and purity. Leading the pack are clear premium water, Bisleri, Aquafina, and Kinley, each known for stringent quality control and widespread availability.

Clear premium water India's Trusted Premium Water Brand - Clear Premium Water - Best Packaged Drinking Water.

Bisleri, with its extensive reach, ensures mineral-rich, pure water, making it a household favorite.

Aquafina, a product of PepsiCo, offers a refreshing taste and is rigorously purified, guaranteeing safety. Kinley, from Coca-Cola, is another popular choice, known for its balanced mineral content.

These brands not only provide hydration but also adhere to strict safety standards, ensuring the health of millions. Choosing the right drinking water brand in India means opting for purity, taste, and safety, and these top mineral water brands deliver on all fronts.

[waterplant24]

How to Start a Mineral Water Plant?

Starting a mineral water plant is an exciting business opportunity, especially in a world where the demand for clean, safe drinking water is skyrocketing. If you've ever thought about venturing into this industry, you're not alone. With health consciousness on the rise, more people are turning to bottled mineral water for their hydration needs. But how do you get started? This guide will walk you through every step of the process, from initial planning to full-scale production.

Understanding the Mineral Water Industry

Before diving in, it's essential to understand the mineral water industry. The global bottled water market has seen exponential growth over the past few decades, driven by increasing awareness about health and hygiene. There are different types of mineral water, including natural mineral water sourced directly from natural springs, packaged drinking water, and even flavored varieties. Major players like Bisleri, Aquafina, and Evian have set high standards, but there's plenty of room for new entrants who can innovate or serve niche markets.

Initial Planning and Research

The first step in starting any business is thorough research. Begin by conducting market research to understand your target audience's preferences. Who are they? What kind of mineral water do they prefer? Also, analyze your competitors. What makes them successful? Where are the gaps in the market? Knowing the answers to these questions will help you craft a business that stands out.

Business Plan Development

Once your research is complete, it's time to develop a comprehensive business plan. Your business model should clearly define whether you will target high-end customers with premium products or cater to the mass market. Financial projections are crucial here—you'll need to budget for everything from raw materials to marketing. Don't forget to outline your marketing and sales strategies. How will you reach your customers? Will you sell directly to consumers or through retail channels?

Legal and Regulatory Requirements

The mineral water industry is heavily regulated, so getting the necessary licenses and permits is crucial. In India, for example, you’ll need to obtain a BIS (Bureau of Indian Standards) certification to ensure that your water meets the required safety and quality standards. You'll also need an FSSAI (Food Safety and Standards Authority of India) license, and you must comply with environmental regulations regarding waste disposal and water usage. Ignoring these legal requirements can lead to severe penalties, so make sure you consult with a legal expert.

Location Selection

Choosing the right location for your plant can make or break your business. You’ll want a site that’s close to a reliable water source and has easy access to roads and transportation networks. The infrastructure should support heavy machinery and have adequate space for storage, packaging, and distribution. Additionally, consider the cost of land and local labor when making your decision.

Setting Up the Infrastructure

The next step is setting up your plant's infrastructure. This includes acquiring land, constructing buildings, and designing the plant layout to optimize production efficiency. You’ll need to procure various machinery, such as water treatment plants, bottling lines, and packaging equipment. The layout should facilitate a smooth workflow from water intake to finished product storage.

Water Source and Treatment

Your water source is the lifeblood of your business. It’s crucial to identify a clean, reliable source and test the water regularly to ensure it meets quality standards. The water treatment process typically involves several steps: filtration to remove impurities, UV treatment to kill bacteria, and ozonation for disinfection. Each step is vital to ensure that the water is safe and of high quality.

Production Process

The production process of mineral water involves multiple stages, starting with water collection and ending with bottling and packaging. After treatment, the water is transferred to filling machines, where it’s bottled, capped, and labeled. Quality control measures, such as regular testing and batch inspections, are essential to maintain the integrity of your product.

Staffing and Human Resources

To run your plant efficiently, you’ll need to hire skilled personnel, including engineers, technicians, and quality control experts. Training programs are essential to ensure that your team understands the machinery and adheres to safety standards. Health and safety protocols should be a top priority to prevent workplace accidents and ensure a healthy work environment.

Financial Planning and Investment

Starting a mineral water plant requires significant upfront investment. This includes costs for land, construction, machinery, raw materials, and initial marketing efforts. Operating costs, such as utilities, salaries, and maintenance, should also be factored in. Explore different funding options, such as business loans, investors, or government grants, to finance your venture.

Branding and Marketing Strategies

In a crowded market, effective branding can set you apart from the competition. Develop a strong brand identity that resonates with your target audience. Digital marketing strategies, such as social media campaigns, SEO, and content marketing, are crucial for building an online presence. Additionally, establish distribution channels, whether through retailers, direct sales, or e-commerce platforms, to reach your customers effectively.

Sustainability and Environmental Considerations

Environmental responsibility is becoming increasingly important for consumers. Implement sustainable practices in your production process, such as recycling waste, using eco-friendly packaging, and reducing your carbon footprint. Ethical sourcing and ensuring that your water sources are replenishable are also critical for long-term success.

Challenges and Solutions

Running a mineral water plant manufacturer comes with its own set of challenges, such as fluctuations in raw material prices, regulatory changes, and competition. Having a robust risk management strategy can help you navigate these challenges. It’s also wise to have a contingency plan in place to deal with unexpected events like natural disasters or supply chain disruptions.

Conclusion

Starting a mineral water plant is a rewarding venture, but it requires careful planning, substantial investment, and a commitment to quality. By following the steps outlined in this guide, you’ll be well on your way to establishing a successful mineral water business. Remember, the key to success is not just meeting industry standards but exceeding customer expectations.

FAQs

How much investment is required to start a mineral water plant? The investment can vary widely depending on the plant size, location, and machinery. Generally, it ranges from INR 15 lakhs to INR 75 lakhs.

What licenses and permits are necessary? You’ll need BIS certification, an FSSAI license, and environmental clearances, among other local permits.

How long does it take to set up a mineral water plant? Setting up a plant can take anywhere from 6 months to a year, depending on the scale and the speed of regulatory approvals.

What are the main challenges in running a mineral water plant?Challenges include maintaining consistent water quality, managing operational costs, and staying compliant with regulations.

Can I start a small-scale mineral water plant? Yes, a small-scale plant can be started with a lower investment, targeting local markets initially.

[awantipolymoulds]

Crafting Quality: Awanti Polymoulds’ Precision moulds for PET

Plastic bottles and containers serve a diverse range of purposes across industries such as beverages, food processing, pharmaceuticals, liquor, and home care products. They are utilized for packaging water, soda, juice, oil, jams, medicines, liquor, as well as personal and home care items, with sizes varying from small volumes to several litres.

At Awanti, we specialize in manufacturing blow moulds for PET bottles, employing advanced designing, high precision manufacturing and accelerated testing. Established in 1990, Awanti Polymoulds has been at the forefront of designing, manufacturing, and testing PET blow moulds to meet international standards. Precision and accuracy are paramount in our manufacturing process to ensure consistent, high-quality bottles that meet our customers’ expectations.

Our commitment to customer satisfaction extends both domestically and internationally, driving our continuous efforts to excel. Our moulds are engineered for durability, precision, and longevity. Properly matched with moulding machines, they have the capacity to endure for years and produce millions of bottles. We prioritize precision, customization, and attention to detail throughout the bottle designing, mould manufacturing, and testing phases.

With a longstanding presence in the beverage industry and tooling industry, Awanti Polymoulds has been a trusted supplier of blow moulds for brands like Coca-Cola, Unilever, Parle Agro, Bisleri, Pepsi, AJE and many more. Whether it’s fruit juices, carbonated beverages, natural mineral water, packaged drinking water, personal care products, or edible oils, Awanti has consistently delivered, always aiming for customer satisfaction.