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[pluralquotebook]

Welcome!!

This blog serves to act as a collection of funny things that people in systems say! The less context or explanation, the better! Quotes don't necessarily need to be system-related.

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You can send in your own silly quotes via the ask box! Anonymous is enabled, and you can give yourself/your system a sign off (Words or Emojis) if you'd like! Quotes are set on a queue to be posted once every three hours.

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Taken System Signoffs

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🛣️ (Mod Roadtrip) 🪦🌌➡️ (Mod Sequence) 💠💎 (Mod Paradise) ✨🌈🪴(Mod Gardenview) 🧦 The Night System Invisible Anon 🍀💚 💠💌 💜🟦 🌈 ⛏️🪦 🌲🐰 💛 🩹☁️ 🪙💀 🕸️ 🐦‍⬛🐈‍⬛ ✨💫 🐞☀️ Nero 🐇 🪼🌙🗯️ 🌟🪦 Sem' System 🧪 🃏 🐋 [[Neon Bridge System]] / 🟢🌉 🟧 🌦️ ♠️ [🦋] anon The Iris System / 🌈👾 Dialup Network ✒️📼 YggySys Sega System 🌪️🎈 🧬 C&C 🌳 🩷💜🐦 🌪🐾 🌧️⁂ 🌌 🎞️ The Dreamer System The Deck of Cards Sys 💻 The Harvest System / ☀️🌾 Abbreviators Anonymous System / 💠🫠 The Corporate Tower a pissed off lichen ☁️🐝 💜😶‍🌫️ e.s. ⚜️ 💛🐉 Unknown / 🐾🏳️‍🌈 {💥🖋} The Rainforest Hotel The Collectives The Featherlight Collective 💌🍴 ⛈️ / Lightning Storm Sys 🦔🫀 ✨✨ 🎭 👁📚 / The Archive System / The Archivists 👁📺 🐍♾ 🚨 🌺❄️ ⭐️🤘 system 💙🔥 ┈ ⚔️ ✦ (Formerly known as || 🎧 ✦) ♟ 🎺🐄 The Hounds' Realm The Black Mesa system 🌮🐈‍⬛ nw💫 🌑👥✨ rabbitheart collective (Formerly known as skyboxsys) UnknownOS 🐾🌸 👑 sys 🎻 🪶🐸 [[Prime Directive]] -fsys The Blitz Batch CIC🌐 🌳💥 👁️🌌 shared memories median 🌌♾️ Radio Static System 🍣🍱 sys Median Dragon Collective the turnip collective 🌠🔮 / ender eyes Garden-of-Monsters 🦠🐾 The First Ones Squadron📜🗡️ Nicole (i think) The Maple System 🍁 Starry Nights Co ghost.os 🍒sys cabbage soda collective ✨🕯️ ☀️🌊/🌊☀️ ✨⚫️✨ the legion system 🖤🪄 🌌💫 golden void crew 🌘✨ 🌳🏠 💜🟦♦️ Patchwork System Real Funny Squad 🪤✨ 🌿 The Analog Sys The Teacake Cluster the Eldritch Enclave 🐀 📼 The Big Brother House Paranormal The Radio Waves 🩶 🌌Paradox (~~ 💎📶 / crystalline.network) 🎼TSS sundaysociety 🐾🌫 ☀️💭 🍄🌌 moth system the reckoning TOWC 🌿🧺 🩸🕳️ 4️⃣🦝 🦑🏠 IPI 💐🌼🔅 🍃 the 🌌🌱 collective 🎭🌀 TINS Galaxy Brain Constellation 🎭✨ 🪴🏠 🍰♡ the Labyrinth system 💭🌎 💫✨ the leaf mischief 🎨✨ 🪱🐉 🌋🌐 system 🍄⛺ 🐎 🎸🎃 🧃☻ 🌊 CC system The Dreamy Horrors Symphony 🫖🌹 (Tea Rose Cafe) ☁️🏠 The Syndicate the uncharted system 🍇✨ IHS⁰⁵ 🔮🗒️🖍️ Sewage System 🥩🎉🍕 🐝💝 ~ 🌱 ~ 💌 🌌🦭 🎲 🐦‍⬛�� system 🍊 🐺💥 ✈️💥 👓👓 🪰🌲 📺 TV System 🐧🎸 🌕🗝 🦈 biohazard WS★ the storm cloud collective Purple People System 🎪💫🎡 ♟💭 the soupy system 🐾🪓 👀🖤 🐞🌈 sparkle sparkle gambling system 🧀 Sharkfeed System Lunar Collective 🌌🐚 Cosmonautilus Collective The Factory System 🦋🌕 (⭐) 🥩🦴 Celestial Stories Collective ( 📖 🌌 ) 🎩👁 the eco-system 🌌✨️ 🎪🌈 🪶📜 🪦🌸 Rean the garden party 🫖🍵🥟🍙 Tulpar Collective 🐈🐕💀🌳 the medusa system theprecuresystem 🪻sys The Cult Collective 🕛🌫️ 💫🌱 ☕️🪶 ✨️🍄 the starlight legion (🌆☄️) the Chiaroscuro Collective 🪽🌟 (Formerly known as 🦉🌙) 🗡️🌫️ 🌈🔀 🐺🎀🔪🧠 OSS 📺🔘 🕳️🐀 Aurora sys 📓📖 😶🔇 Void collective 🌫️🌲 :1 The Mental Radio / 📞📻🎙️ Oleander and Amaryllis 🪷 🍰💝 the plague system / 🎸🌈 🔪🗝 🪦🌼 🍎 System.exe 💡🏠 🌹🌌 system 🎭♾️ system 🌌🖌️ 🥤 🎸 🍒🥤 The Chaos Collective ♟️ 🪐 🌑🍄 system ~ The Flower Field System ~ The Fish Flock Shifting System Unknown 💜🥀 ⚛️ sys 🥧☕ ☔ the watchers' vault collective The Systew 🈷️💠✡️ 🦷🌸 fmdc Lunarian Network! 💐🎂🌛 🌌🌠 💻🐰 Starlit collective arcade guys valentino collective The Black Sun Coven 🐇🪽 Fishy Bomb Sys 🐟💥 ? 🍇❔ 🐡🪽 [🪐⚙] Fluid Oil anon The Skrunkly System The Plural co. 🌠🌪 🌙🌃 - 🌊The Pequod System🌊 - Misplaced Fantasies System The Timekeeper 🪻👾 🎣 the crow collective 🍓🌸 🌧️ sys 👑🦈 Shattered Thought Realm stellar sys 🌟 proxima solar system 💖The Puppet Show💖 ♠️🧠✨️ ⭐🦊 🦊💙🎩 🍀🕳 Alternate System A Spider’s Web System ✨🎨 Vivian’s system 🌉🎤 Chrysanthemum Wonderland Sys 🕶💣 system 🇫🇷 🌊💿 🌅💫 🧸🕯️ 🥞🍳 kapla collective Adam nova system 🌌 🧬👁️💢 the empty system 👁🌲🪶 «✦⅋✧» 🖐️🔪 Pink Onion Anon The Coruscant Collective j&h 💫🌀 STARLAMP COLLECTIVE 🦊💮 98sys 🌹🎸 🕸️⚰️ 🌌🔭 🎨🥫 📓📖 Hivemind System ����Thoughtless The Treehouse Collective 🧵⚒️ The cryptid collective ¯⁠\⁠(⁠°⁠_⁠o⁠)⁠/⁠¯ 🪶 🖥⌨️ 🏁 Sweet n' Sour system kapla collective The God ’ s and Goddess ’ s Collective residents of asphodel 🎶🌹 the watercolor system Nocturnal Aurora sys / 🌊🌌 👁📚🖋 🪦🪽

[rohitsinghseoexpert-blog]

Introduce about digital marketing?

Advanced advertising incorporates overseeing numerous types of online organization closeness and existences, as an example, organization sites, transportable applications, and web-based social networking organization pages. this can be associated with on-line correspondences strategies as well as any semblance of internet index promoting, net-based mostly life showcasing, internet-based mostly advertising, email advertising and organization courses of action with totally different sites. These procedures are the unit used to assist the targets of procuring new purchasers and giving administrations to existing purchasers that help build up the shopper relationship through E-CRM and showcasing automation. Be that because it could, for processed promoting to be effective, there's until now a necessity for the mixture of these systems with customary media, as an example, print, TV and regular communication mail as a significant facet of multichannel advertising correspondences. Social media marketing (SMM): Online networking promoting (SMM) could be a kind of web advertising that uses long very social communication sites as a piece of showcasing equipment. the target of SMM is to deliver content that purchasers can impart to their social organization to modify a corporation to make mark introduction and widen shopper reach.One of the key Segments of SMM is web-based mostly life improvement (SMO). Like website style improvement (SEO), SMO could be a technique for drawing new and one in every sort guests to a website. SMO ought to be attainable in 2 different ways: adding web-based mostly life connects to content, as an example, RSS channels and sharing catches - or advancing movement through on-line life by refreshing statuses or tweets, or journal entries. Content Marketing: Content promoting could be a very important showcasing approach targeting creating and appropriating vital, pertinent, and sure substance to tug in and hold a characterized cluster of onlookers - and, eventually, to drive paid consumer activity. Content promoting is helpful for your primary concern - and your clients:In specific, there square measure 3 key reasons - and advantages - for endeavors that utilization content advertising:Expanded dealsCost fundsBetter shoppers UN the agency have additional fidelity Search Engine Optimization (SEO): Website streamlining (SEO) includes accomplishing the foremost noteworthy position or positioning right down to earth within the regular or natural postings because of the primary body of the {web the net} searcher results pages (SERPS) over a scope of a specific mix of watchwords (or key phrases) entered via web index shoppers.And also posting pages that the online crawler decides as applicable for the inquiry performed in light-weight of the content it contains and various factors, for instance, connections to the page, the SERPs likewise contain completely different instruments that searchers could discover valuable. Google terms these instruments some portion of a way called Universal or mixed inquiry. Search Engine Marketing (SEM): Web search tool advertising (SEM) may be a quite net-primarily based showcasing connected with the examining, submitting and situating of a web site within net indexes to accomplish the greatest permeability and increment plenty of paid yet as natural activity referrals from net indexes.SEM includes things, for instance, web site streamlining (SEO), shibboleth inquire concerning, the aggressive investigation paid postings and alternative net crawler advantages that may build look for activity to your webpage Affiliate Marketing: To characterize member advertising is that it's wherever completely different distributors and sites can advance your business. The style within which it works is that a subsidiary is salaried whenever a guest, shopper or deal for your business is made through a poster on their website. There is a unit a good vary of how remuneration is given, however, the thought stays steady-you pay them for manufacturing business for you. Within the event that a watcher is at the associate'sThe site, and therefore the subsidiary does not precisely have what they are checking out, they will while not abundant of a stretch snap over to your website. It's an associate undeniably rife technique for those attempting to reinforce they are resilience on the online. Email Marketing:What is email showcasing? The use of email to advance things additionally as administrations. Be that because it could, a superior email promoting definition is that the utilization of email to form associations with potential shoppers additionally as customers. Email promoting is one fragment of internet advertising, which has net-primarily based showcasing by suggests that of websites, web-primarily based life, on-line journals, then forth. it's essentially constant as normal mail except for that as critical causation letters through the communicating administration, messages square measure sent electronically by suggests that of email. Google AdWords (PPC):When I was initially requested to run Google AdWords crusades four years back, I had the same inquiry at the forefront of my thoughts. it was my initial employment and that I had joined a district in research. Google Ads was a plan that gave the impression to be all new.I know, I know... currently, it's where - advanced promoting is tutored as a course in MBA programs, their area unit varied affirmation programs, some educational exercises accessible for self-starters, and people area unit normally a lot of educated regarding it as a commercial enterprise selection, and as a lead age channel. Be that because it might, that wasn't matters at that time.

[gupta481]

What is different between Social Media Marketing and Digital Marketing

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to stimulate audiences towards a prospective brand. Digital selling uses web because the core medium of promotion which may be accessed victimisation electronic gadgets like computers, laptops, tablets and smartphones.

Internet marketing techniques admire computer programme marketing (SEM), e-mails kind an integral a part of digital marketing. Moreover, it conjointly includes non-internet channels like short electronic messaging service (SMS) and transmission messaging service (MMS), callbacks, etcetera of these totally different channels form an integrated part of digital marketing. Digital marketing is taken into account a BTL Below-The-Line selling because it targets a smaller and additional targeted cluster and works on forming loyal customers and making conversions.

SMO or (SMM), on the opposite hand, could be a branch or set of digital marketing that excels at promotion victimisation social media platforms like Facebook, Twitter, LinkedIn, YouTube and then forth. It makes the employment of social media for the aim of marketing. Social media depends heavily on the interaction of the users, sharing info and forming a community of types and thus includes a 'social' component to it. It utilizes the creation of creative content that is conferred consequently to lure the audience towards your merchandise or services and make a whole following.

According to Zephoria Digital selling Consultants, there are over 1.71 billion monthly active Facebook users worldwide. this implies that statistically Facebook is just too huge to ignore and hence, ought to be an important a part of your social media marketing strategies. on-line video consumption on such platforms has been on a gradual rise and is that the next big issue in terms of selling strategies. SMM is additionally a BTL Below-The-Line marketing because it relates to unintegrated teams fashioned over common interests on social media platforms.

Companies wanting to handle their marketing needs ought to choose from a digital selling agency or a specialist agency. If you're trying to find somebody to set up out your entire marketing strategy, then a digital marketing agency would be an honest choice. However, if you are looking for someone to solely handle the social media facet of your strategy, then you are more contented operating with a specialist agency.

With the acute quality of digital media, individuals are additional willing to include digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, web ad revenues within the u. s. reached a staggering $27.5 billion within the half of 2015.This has detached many job opportunities world over. there's a high demand; however, we tend to expertise a scarcity in the adept personnel as individuals are still returning to terms with the fast evolution of digital media.

To meet the increasing demands of gifted individuals, there are several on-line courses in digital selling available. a fast Google search on this subject can enlist a number of institutes that supply the mentioned lessons. The courses last a number of days wherever all the connected topics below the umbrella of digital marketing are addressed. Students gain valuable insights into the topic that permits them to carve a distinct segment for themselves.

The digital marketing course embraces basic understanding of selling Associate in Nursingd advertising ideas and basic data of applied mathematics and analytical tools. they're conjointly given comprehensive information regarding email marketing, SEO/SEM, pay per click, mobile marketing, on-line video among others.

Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and activity social media. It offers a glance into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etcetera and delves deeper into the most recent trends emergence on social media.Social media is an important a part of digital media strategy. SM platforms are leveraged for the aim of brand nameing of a product or service because it provides a additional interactive medium open for a two-way conversation. Digital selling is more relevant in terms of making brand awareness, marketing or name management. though they need totally different on-line applications, they serve the larger purpose of brand advancement and client conversion into leads and sales. customers became more brand acutely aware with active participation and most spoilt for alternative with the embarrassment of choices out there online. Their share within the overall marketing strategy has fully grown manifold rendering ancient strategy techniques obsolete. the speed at that digital media is advancing, it will not be way fetched to imagine a future wherever computer game has transpired to each facet of our existence.

[findwaydigitalmarketing]

What is Digital Marketing ?

we have web development company in Madurai. Improve your web traffic using  below process perfectly you will get output.

Introduction:

Digital selling is that the part of selling that uses the net and on-line based mostly digital technologies like desktop computers, mobile phones and different digital media like, SEO ,SEM, SMM,Email  Marketing, Content  Marketing, Influence Marketing and platforms to push merchandise and services. As a website design company in Madurai, we are also follow the process. SEO: SEO means that computer program improvement and is that the method wont to optimize a website's technical configuration, content connection and link quality therefore its pages will become simply findable.There is seo company in Madurai that also does web development. SEM: SEM aids businesses to realize market on-line by buying Ads on search engines like Google, Yahoo, or Bing. The SEM practices revolve round the promotion of internet sites in SERPs to optimize the whole presence and conversions. SMM: SMM techniques Subscribers distribute data concerning the corporate and merchandise and provide to affix the cluster. those who have signed, reach the official web site of the corporate and, having scan it, makes purchases. you ought to perpetually purpose the web site out and create it distinctive. Email Marketing: Email selling permits you to focus on explicit teams of consumers or maybe specific people. giving individual customers special birthday deals on merchandise or services is a technique to try to to this. A building, as an example, may send associate email to customers on their birthdays giving five hundredth off associate entree. Content Marketing: SEO refers to the technical method of skyrocketing the standard of traffic and attracting most guests to your web site. On the opposite hand, content selling is concentrated on exploitation valuable and relevant content to drive profitable client or shopper action. SEO while not content selling is sort of a body while not a soul.As a digital marketing company in Madurai,we do same work. Influence Marketing: At a elementary level, influencer selling could be a variety of social media selling that uses endorsements and merchandise mentions from influencers–individuals World Health Organization have an obsessive social following and ar viewed as specialists inside their niche.

Importance of Digital Marketing: Digital promoting offers you the chance to be in touch together with your audience invariably. Although digital platforms open endless opportunities for businesses, they'll equally hurt a brand's name if not handled well. With a robust web site and social media channels, you'll be able to produce a trust within the market.

Driving  more customers .

All business need  digital marketing.

High carrier opportunities.

Nowadays more people using  Internet. Marketing types:

Traditional  Marketing  and Digital Marketing . Traditional selling poses less potential risk for your whole. Offline, you'll a lot of simply management your whole and message, still as however it's displayed. And for a few audiences, ancient selling strategies demonstrate the soundness and security of the whole.

Traditional Marketing  like Radio, TV, Newspapers, Magazines, direct mail, Banner,Hoarding board.

Digital Marketing  like SEO,SEM,SMM, Content Marketing, Influence marketing, Affiliate marketing etc..

��Conclusion

Above all that simply half promoting.next articles we are going to see additional transient of the individual topics. we Provide web design company in Madurai.

[daydreambts]

As the car passed under the illuminated bridge, the lights on the high beams holding the bridge up, reflected in pretty shapes on both mine and Jimins face. Giggling slightly feeling a lot better, “You’ve got a mini halo sweetheart” I teased as some of the light reflected on top of his head. Seeing a rabokki vender along some of the clusters of street food carts, I squeezed Jimins hand excitedly to signal him to stop. I sat on the small bench nearby the cart, while Jimin had gone to get the portions. The bench hadn’t been enough of a walk for me to grab by crutches, so when my eyes caught site of a small shop in the background that sold keychains I pouted before limping as gracefully as I could manage till there. My eyes caught site of this small metal keychain in the shape of a snowflake. Giggling I quickly bought it before making my way back to where Jimin was waiting with the food. “I got you something, you could put it on your keys....I remember you catching snowflakes” I snickered pecking his cheek taking a bite of the food in-front of us. It was a little cold considering I wasn’t really wearing much other then the woolen dress. Huddling closer to him, I cuddled into his jacket while eating the warm noodles.

•━»•»🌸«•«━━━━━━━━•••

Your joy made Jimin chuckle. When you pointed at the rabokki stall, he made sure to order extras of everything, and added a variety of kimbap to the order. When he returned with the food, you weren't at the bench and he frowned in concern when you limped back, reaching out a hand to help you. "Thank you, babe," he said first of all, before tweaking your nose. "Watch out for your knee though." He immediately attached the charm to his keys. Seeing you cuddled against him, he removed his jacket and put it on you, with a kiss on your forehead. "Wait here." Hurrying back to his car, he took the throw blanket and put it around both of you. "Now isn't it warmer to share body heat?" he asked with a suggestive smirk. Seeing you were comfortable, he finally started eating. "I didn't know which you preferred, so I ordered one portion of regular rabokki, and one with cheese. Both with extra eggs  cause they're good with that." Picking up a piece of bulgogi kimbap, he fed it to you. "Ahh... So, I was thinking. I could join the dance troupe, at least, until this sem's recital." He smiled. He figured the two of you would at least see each other regularly--and could even go on the troupe's out of town workshop.

[gomangodigitalblog]

Types of digital marketing services

Types of digital marketing services

What is your understanding of the term ‘digital marketing?’

Digital marketing is a type of marketing that mainly operates via electronic devices and Internet. Any kind of online based marketing activity falls under the cluster ‘Digital Marketing’.

Helping you understand the various types of digital marketing services. You can weigh the pros and cons of each type of digital marketing effort. Thereby, you can determine which is the right one  for your business.

Take cues from Content Marketing

Content marketing is a digital marketing effort wherein you distribute or circulate relevant content among the target audiences. You must aim at providing content that is up to date, valuable and relevant. You must also ensure you appoint quality writers or bloggers who can provide you with a high-quality content on a consistent basis. You can use content to create eBooks and video tutorials. This way, you educate your online consumers on the type of product range you are into. Blog posts, lengthy articles, infographics, press releases, product launch news letters and attractive brochures are included within the Content Marketing stream.

Search Engine Optimization or SEO

Search Engine Optimization is commonly referred to as SEO. You can utilize comprehensive SEO techniques to help your websites gain valuable traction from web users. Again, SEO drawn keywords help your e-sites gain popularity via search engines like Google, Yahoo and Bing. This way, your site can reach the top ten spots among search results. Therefore, you can have more and more web users clicking on to your site, as such. You will have to optimize your content to reach search engines. Key word researching, building effective backlinks, adding suitable meta tags and descriptions and optimizing content cum images are some of the major processes of SEO.

Search Engine Marketing or SEM

Search Engine Marketing or SEM refers to paid advertising campaigns. You can place your advertisements via Google AdWords or via Bing Ads. This way, you can accentuate your visibility status on the website. How can you recognize if the site is using Google AdWords or not? You find a little Ad icon at the beginning of the URL. More so, Google places the ads pages first among the search results. You can effectively combine SEO and SEM to drive network traffic in favor of your site. Hence, the search engine marketing or SEM puts the site in front of the audience that is actively searching for the product niche, you are into.

Social Media Marketing

Social Media Marketing is a fascinating digital marketing technique to promote your range of products or services online. You can make use of Facebook, Twitter and Instagram to promote your products or services, the savvy way. You can take beautiful pictures of your products and post them via Twitter or Instagram. In this way, you eventually help yourself build your brand. Plus, you are able to build meaningful relationships with your customers. SEM is a digital marketing technique B2C firms make use of.

While social media marketing helps you reach out to a larger audience base indeed. Here, you are also able to engage yourself into making instant conversations and sharing valuable content. Content Marketing, SEO and Social Media Marketing together constitute what is known as ‘inbound marketing’.

Pay per Click

Pay per Click is also known as PPC. This is a digital marketing technique that has garnered online businesses, with loyal customers in a big way. Marketers pay a fee every time people click on their ad. Hence, PPC is a technique wherein marketers buy your visits to the site. PPC involves ad or banner displaying. Alongside, you can also include affiliate advertising.

Affiliate Marketing

Affiliate marketing has become a popular way, people make their mainstream income with. If your nine to five job doesn’t support your family of five including you and your spouse, affiliate marketing is a lucrative option you can give hands-on to.

Here you partner with a firm or an online business. You paste the referral code of the affiliate brand on your own website. Be it via your business account with Facebook. Or via your own WordPress Account. Every time, a buyer reaches out to the brand via your link, you receive a product commission on the same. Affiliate marketers cater to brands on apparels, cosmetics, books, investment services and sky’s the limit. This type of marketing strategy highly appeals to bloggers as they write articles for reputed websites. While they also post affiliate links following the article/ blog.

Email Marketing

Email marketing is a digital marketing technique by which you promote your brand’s awareness via sending emails. Emails help you build personalized relationships or rapport with your consumers. You can send them your latest set of blog posts, news-letters, brand awareness brochures, discount offers and quite a lot of stuff. You can raise brand awareness via meaningful email letters. But do not go overboard. Too many emails can frustrate your customers and they can unsubscribe from your channel once and for all.

Instant messaging platforms

You can use instant messaging platforms to promote your range of products or services. You can instantly connect via Facebook’s messenger. Or send messages via What’s App too. This way, you automatically reach out to customers and get a global connect like none other. Group messaging is also an option available on What’s App. You can include 25-30 members in the group. Every time you send out a message detailing the launch of a product or release of a new blog post, everyone in the group gets the message.

Conclusion

These are the 8 different types of digital marketing services you can think of engaging with. You can think about the nature of business you have on hand. You can choose the right digital marketing strategy accordingly. You can club one or more techniques too if you want to make the best use of effective digital marketing. Or reach out to a larger audience base!

About Us

For your daily dose of technological updates get connected to Mango Digital via https://mangodigital.solutions/   For every tech hangover, there is a Mangoer. Mango Consulting is one of the leading web design & development companies in the UK. We specialize in the field of mobile app development, content writing, IT support, digital marketing at very much affordable prices.

[expertdigitalmarketingthing-blog]

Top 10 Digital Marketing Institutes in Noida

Top 10 digital marketing institutes in Noida supply competent online marketing professionals. Rising internet penetration and consequent shifting of marketing to the online space has unleashed a huge demand for digital marketing professionals who are trained at various institutes. Both small and big businesses are turning to the online world for growth. That has necessitated employing full-time Digital Experts or freelancers. In contrast, there is a huge shortfall of well trained certified digital marketing professionals who can handle end to end digital marketing campaigns to establish a brand in the online marketplace to draw potential customers. Digital marketing is a lucrative career for hard-working professionals. The vast number of opportunities exists in the fields of Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Content Marketing and Web Analytics. For job seekers, the digital marketing field is highly lucrative. Many well-paying positions such as digital manager, SEO optimizer, Content marketing manager, Copywriter, Inbound marketing manager, Conversion rate optimizer, Search engine marketer, and Social media require digital marketing qualifications.

Digital Marketing Course Content for Top 10 Digital marketing Institutes In Noida

The internet marketing course institutes impart the latest technologies in digital marketing which also include mobile applications, SEO, and Search Engine Ads. Placement support of trained students is another attraction of reputed institutes. As far as Noida is concerned, there is good demand for digital marketers as the city is a famous hub of software and telecom exports with SME clusters operating there. By looking at the list of top 10 digital marketing institutes in Noida, the training from top digital marketing institutes in Noida can be judged which is a stepping stone to gain wider expertise in digital marketing technology arena. Advanced digital marketing course is also run by many institutes with the digital marketing course details paying focus on digital know-how for crafting strategies to create an online-offline project using the best tools. If you look at the list of digital marketing training centres in Noida best digital marketing institutes in Noida teach online strategies to promote businesses by applying the best digital tools. At any of the best institute for digital marketing course in Noida, the course material is comprehensive to absorb brand strategies including social media for business growth through digital platforms. The effectiveness of training in digital marketing depends on the digital marketing course content aiming to run digital campaigns by future managers. Digital marketing course in Noida fees is affordable and is in line with up to date digital marketing syllabus they are handling. Digital marketing courses in Noida have shaped plenty of professionals who market products or services to the right customers using the best digital resources. Scope of DIGITAL MARKETING for Business | Career Opportunities and Salary in DIGITAL MARKETING  

Career Opportunities

The scope of digital marketing is too wide. Digital marketing training institutes in Noida prepares learners for an exciting career. Top 10 Digital marketing institutes in Noida are doing a great support for industry in feeding them with the best professionals who apply latest digital technologies such as search engine optimization, search engine marketing, content marketing, e-mail marketing and social media marketing as important tools to reach the marketing goal. Best Out of Top 10 Digital Marketing Institutes in Noida - Expert Training Institute

Module 33 Installment yes Website https://www.expert-seo-training-institute.in Brochure https://www.expert-seo-training-institute.in/downloads/digital-internet-marketing-course-curriculum.pdf Fees 34,990 Google Rating 4.6 Facebook Rating 4.7 Established In 2012 Location 178 Jai Apartment, Sector-9, Rohini Duration 20 Weeks Mode Classroom Free Hosting yes Validity 1 year Classroom Videos yes PPT Notes yes Adword Assistance yes 1. Out of Top 10 Digital marketing institutes in Noida - Digital directions

Module 15 modules Installments N/a Website digitaldirections.in Brochure http://digitaldirections.in/certification-course-in-digital-marketing/ Fee 29,500 Google Ratings 4.2 Facebook Ratings 5 Institute’s Age Established in 2015 Click to confirm Location Noida sector-65 Hours N/a Mode Classroom Free hosting N/a Validity N/a Class Room Video No PPT Notes N/a Adwords Assistance N/a   2. Out of Top 10 Digital marketing institutes in Noida - Digital Edge Institute. 

Module 21 modules Installments N/a Website https://www.digitaledgeinstitute.com Brochure https://www.digitaledgeinstitute.com/digital-marketing-course-noida.php Fee 24,950 Google Ratings 4.4 Facebook Ratings 4.3 Institute’s Age Established in 2013 Click to confirm Location Noida sector-15 metro Hours 100 Hrs Mode Classroom Free hosting N/a Validity N/a Class Room Video No PPT Notes N/a Adwords Assistance N/a   3. Out of Top 10 Digital marketing institutes in Noida - Digital marketing Pro training.

Module 28 modules Installments N/a Website digitalmarketingpro.co.in Brochure http://www.digitalmarketingpro.co.in/advance-web-designing-and-web-production/ Fee 30,000 Google Ratings 5 Facebook Ratings 5 Institute’s Age Established in 2015 Click to confirm Location Noida sector-62 Hours 90 Hrs Mode Classroom Free hosting N/a Validity N/a Class Room Video No PPT Notes N/a Adwords Assistance N/a   4. Out of Top 10 Digital marketing institutes in Noida - PIMS - Digital marketing institute.

Module 32 modules Installments N/a Website http://www.digipims.com/ Brochure http://www.digipims.com/courses/ Fee 35,000 Google Ratings 4.7 Facebook Ratings 4.9 Institute’s Age Established in 2015 Click to confirm Location Noida sector-16 Hours 133 Hrs Mode Classroom Free hosting N/a Validity N/a Class Room Video No PPT Notes N/a Adwords Assistance N/a   5. Out of Top 10 Digital marketing institutes in Noida - Creative School of Digital Marketing.    Module 16 modules Installments n/a Website http://www.csodm.com/ Brochure http://www.csodm.com/course/digital-marketing-course-in-bhubaneswar/ Fee 24000 Google Ratings 4.3 Facebook Ratings 4.6 Institute’s Age Established in 2016 Click to confirm Location Noida sector-2 Hours 120 Hrs Mode Classroom Free hosting N/a Validity N/a Class Room Video N/a PPT Notes N/a Adwords Assistance N/a   6. Out of Top 10 Digital marketing institutes in Noida - HTL Infotech.      Module 6 modules Installments n/a Website htlinfotech.in/ Brochure N/A Fee 25,000 Google Ratings 4.8 Facebook Ratings 4.9 Institute’s Age Established in 2014 Click to confirm Location Noida sector 15 metro Hours 130 Hrs Mode Classroom Free hosting N/a Validity N/a Class Room Video No PPT Notes N/a Adwords Assistance N/a   7. Out of Top 10 Digital marketing institutes in Noida - Sky Infotech.      Module 25 Installments n/a Website http://www.skyinfotech.in/ Brochure - Fee 30,000 Google Ratings 4.5 Facebook Ratings 4.1 Institute’s Age Established in 2014 Click to confirm Location Noida sector 64 Hours 90 Hrs Mode Classroom Free hosting N/a Validity N/a Class Room Video No PPT Notes N/a Adwords Assistance N/a   8. Out of Top 10 Digital marketing institutes in Noida - Delhi Digital Studio.      Module 16 modules Installments N/a Website http://www.delhidigitalstudies.com Brochure http://www.delhidigitalstudies.com/modules.php Fee 22,000 Google Ratings 4.8 Facebook Ratings 5 Institute’s Age Established in 2018 Click to confirm Location Laxmi Nagar Hours 100 Hrs Mode Classroom Free hosting N/a Validity N/a Class Room Video No PPT Notes N/a Adwords Assistance N/a   9. Out of Top 10 Digital marketing institutes in Noida - Digital Vidya.      Module 19 modules Installments N/a Website http://www.digitalvidya.com/ Brochure https://www.digitalvidya.com/digital-marketing/ Fee 58,882 Google Ratings 4.3 Facebook Ratings 4.6 Institute’s Age Established in 2008 Click to confirm Location Noida sector-62 Hours 240 Hrs Mode Online Free hosting N/a Validity N/a Class Room Video No PPT Notes N/a Adwords Assistance N/a   10. Out of Top 10 Digital marketing institutes in Noida - Digi Perform.   Module 30 modules Installments N/a Website https://digiperform.com/ Brochure https://digiperform.com/digital-marketing-certification-for-begginers/ Fee 65,000 Google Ratings 2 Facebook Ratings 4.4 Institute’s Age Established in 2013 Click to confirm Location Noida Hours 96 Hrs Mode Classroom & Online Free hosting N/a Validity N/a Class Room Video No PPT Notes N/a Adwords Assistance N/a See More Top institutes   Top 10 Digital Marketing Institutes in India Top 10 Digital marketing institutes in Gurgaon Top 10 Digital Marketing Institutes in Delhi Top 10 Digital Marketing Institutes In Faridabad Top 10 Digital Marketing Institutes In Lucknow Top 10 Digital Marketing Institutes in Agra Top 10 Internet marketing jobs in India 2018 Top 10 Digital Marketing Institutes In Faridabad Top 10 Digital Marketing Institutes in Jaipur Read the full article

[lonelysquidkid]

Princípios Para Melhorar Estratégias Corporativas E Instagram

Como as estratégias corporativas e Instagram são ligadas em seu negócio e o quanto fazer cada uma delas pode ajudar no crescimento do seu negócio

automação Instagram

Estratégias corporativas

Depois de terminada a análise ambiente, o processo de administração estratégica passa para sua terceira fase, que é a formulação da estratégia. Aqui, é preciso saber que as estratégias podem ser elaboradas em três níveis: corporativo, negócios e funcionais.

Estratégias corporativas são aquelas elaboradas para a organização como um todo, não importando o número ou tipos de negócios que as componham. Estratégias de negócio são elaboradas especificamente para participar do ambiente competitivo, em um único negócio. Estratégias funcionais, por sua vez, são definidas em cada uma das funções organizacionais, como marketing, recursos humanos, operações e vendas, entre outras.

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Sinais De Que Você Precisa De Ajudar Com Estratégias Corporativas E Instagram

Em geral, estratégias corporativas representam grandes passos para as empresas porque, além de serem decisões tomadas que impactam todas as áreas, elas geralmente demandam grande montante de recursos financeiros, então, quando mal sucedidas, costumam trazer grandes prejuízos. Assim, a opção por uma estratégia corporativa deve se acontecer de forma mais racional e analítica possível, incorporando níveis de incerteza e risco e premeditando possíveis consequências.

A estratégia corporativa a ser estudada nesta aula é a da diversificação.

Diversificação

A diversificação é uma estratégia corporativa usada por empresas que estão em dois tipos de situação: bem estabelecidas em sua indústria e à busca de novas oportunidades ou com desempenho aquém do desejado, buscando uma recuperação em outro tipo de negócio.

Uma empresa pode decidir se diversificar ampliando seu número de negócios, atuando em múltiplas indústrias simultaneamente ou ampliando seu leque de produtos explorando outros mercados, sendo que esta opção é mais tida como uma estratégia funcional da área de marketing do que uma estratégia corporativa.

15 Melhores Blogs Sobre Estratégias Corporativas E Instagram

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Tipos de diversificação

Enquanto estratégia corporativa, uma diversificação pode desenvolver-se de forma limitada, em que todas ou a maior parte das atividades do negócio se enquadram em um único setor ou mercado geográfico; pode ser negócio único ou negócio dominante.

Quando consideramos as similaridades entre os negócios da empresa, a diversificação ainda pode ser:

Relacionada, em que a atuação da empresa se dá em diferentes negócios que possuem vínculos entre si, ou seja, características em comum. A diversificação relacionada pode ser restrita, quando os negócios possuem bastante similaridade entre si e compartilham um número razoável de ativos, ou vinculada, quando, apesar de possuir relacionamento, os negócios não compartilham muitos ativos em suas operações.

Diversificações relacionadas podem dar origem ao cluster, ou arranjo produtivo, local que é a concentração, na mesma localidade geográfica, de empresas e instituições, como universidades e centros de pesquisa, que possuem entre si o vínculo de pertencerem ao mesmo setor.

Não relacionada, em que a empresa opera em diferentes negócios que não possuem vínculo entre eles.

O que determina o vínculo entre os negócios são os recursos neles utilizados, chamados de ativos específicos de relacionamento. Esses ativos são assim denominados por sua característica de utilização nas atividades, ou seja, um ativo específico de relacionamento é um recurso que só pode ser usado para a realização de uma determinada atividade e não para outras.

As Maiores Reclamações Sobre Estratégias Corporativas E Instagram E O Motivo Pelo Qual Elas Não Fazem Sentido

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Será Que O Estratégias Corporativas E Instagram Vai Morrer?

Há ativos que são usados em uma determinada atividade, mas também podem ser aproveitados em outra. Nesse caso, a realocação dos ativos será determinada pela análise do custo de sua utilização: na realocação desse ativo, ele ainda terá o mesmo aproveitamento que tinha antes ou se verificará uma perda de valor?

Diversificações não relacionadas são justamente aquelas em que os negócios possuem muitos ativos específicos de relacionamento, ou seja, os recursos usados em um negócio ou indústria não podem ser utilizados nos demais negócios da corporação. Diversificações relacionadas, ao contrário, possuem ativos compartilhados.

Frases Bacanas Sobre Estratégias Corporativas E Instagram

Das operações que envolvem diversificações não relacionadas surgem os conglomerados, os quais são grandes empresas que se diversificam desenvolvendo atividades em várias indústrias e que se relacionam somente na gestão e finanças.

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A dificuldade de gerir uma grande corporação

A tarefa de gerir uma grande empresa cresce em complexidade de acordo com o tipo de diversificação desenvolvida. Diversificações não relacionadas muitas vezes exigem a composição de equipes de gestão únicas para cada negócio com expertise específica, bem como estruturas organizacionais, controles gerenciais e políticas de remuneração distintas. Mesmo nas diversificações relacionadas, o tamanho da empresa pode se tornar um fator dificultador para a gestão e também requer mecanismos de governança específicos.

Cansado De Estratégias Corporativas E Instagram – 10 Dicas Para Se Motivar!

estratégias corporativas e Instagram, para ver perfil privado de instagram é importante para conseguir o seu objetivo que é [COMPLETE AQUI], sem sobra de dúvidas o que você vai aprender aqui sobre estratégias corporativas e Instagram para como baixar video do Instagram vai tirar você do sufoco de não conseguir [COMPLETE AQUI].

Controles

Os controles se referem às medidas do desempenho de cada divisão do grupo diversificado. O desempenho representa os resultados da empresa, neste caso, de cada negócio do grupo, e geralmente é medido por meio de indicadores que permitem visualizar:

Medidas contábeis: são as medidas tradicionais de desempenho, como lucro líquido, retorno sobre ativos, retorno sobre vendas, crescimento de vendas, retorno sobre investimento (ROI), retorno sobre patrimônio líquido (ROE), lucro residual, entre outros. Essas medidas são comparadas com padrões, como taxa mínima de rentabilidade, orçamento, nível médio de lucratividade da concorrência.

Medidas econômicas: representam medidas que incorporam subjetividade, como o custo de oportunidade (quanto custaria a utilização de um determinado ativo se fosse aplicado em outro investimento), resultando em indicadores, como o economic value added (EVA) – diferença entre lucro e custo de capital, valor agregado ao caixa (CVA), valor das ações e valor presente da empresa (MVA), entre outros.

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Como é possível? Muitos como baixar video do Instagram ainda não conseguem vencer curtidas no instagram gratis. Saiba como evitar os principais problemas, que infelizmente faz isso acontecer. Sim, hoje decidi revelar alguns Direct de boas vindas sobre como mensagem automática instagram grátis, e você não vai se arrepender ao [COMPLETE AQUI]

Absurdos Sobre Estratégias Corporativas E Instagram Que Poucos Sabem Que Funcionam

Remuneração

As políticas de remuneração usadas em estratégias de diversificação geralmente estão atreladas aos resultados apresentados pelos funcionários, notadamente os executivos.

[nikhillparmar-blog]

Requirement of Digital Marketing In Business ??

We sleep in a digital world and from that perspective digital promoting is that the way forward for promoting within the world with the supplemental blessings that it's cheaper than ancient promoting and is measurable. A digital promoting strategy is a crucial a part of the general promoting strategy of a business. it's true whether or not or not an organization is doing business on-line. it's additionally true for a tiny low, medium, or massive size company however very true for a tiny low company.

Need of Digital promoting

Digital promoting will facilitate brands improve their client relationships.Digital promoting ways like social media aren't solely nice for rising client service, however they'll additionally facilitate improve client relationships by permitting brands to raised get to understand their customers' wants and needs.

 Why Digital promoting is vital for little Business

• Benefits of on-line promoting. The cluster of potential customers that area unit found on-line may be a abundant larger cluster of individuals than you're possible to be able to attract regionally. ... • Your Customers area unit on-line. ... • Your Competitors area unit on-line. ... • Be Accessible to Your Customers. ... • Let Customers come back to You. ... • Get to understand Your audience.

Let’s list the various ways in which of the digital medium to popularize for your startup or business.

1. Search Engine Optimisation (SEO) : Search Engine optimisation or SEO is actually tweaking your web site so it comes up naturally or organically for search ends up in Google, Yahoo Bing or the other computer programme. Google updates its algorithms often so solely the relevant results return up. it's the foremost efficient selling strategy which will bring organic traffic to your business.

2. Search Engine Marketing (SEM) : Search Engine Marketing or SEM is that the comprehensive strategy to drive traffic to your business, primarily through paid efforts. it's conjointly known as Paid Search selling. The universe of SEM is various and complex.Based on your business structure, you'll opt for PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model. There ar totally different platforms for SEM. Google AdWords (on Google Network) and Bing Ads (on Yahoo Bing Network) ar the foremost widespread ensure your work is managed by consultants as wrong designing could create your prices go haywire. 3. Content Creation Research : It that content creation may be a definitive methodology of selling in 2014. All recent changes to Google’s algorithmic rule be it Panda, sphenisciform seabird or apodiform bird - purpose to the very fact that content is that the most significant metric whereas filtering search results. Content will be bestowed in numerous formats, as well as blogs, white papers, e-books, case studies, how-to guides, question and answer articles, forums, news and updates, images, banners, infographics, podcasts, webinars, videos, or content for microblogging and social media sites.

4. Social Media Marketing (SMM) : Social Media Marketing or SMM is Associate in Nursing result of your SEM efforts. It involves driving traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc. keep in mind to be prolific and original; you would like to have interaction with users on a usual, a minimum of four to 5 times daily. Your SMM efforts will be particularly useful for stigmatisation and driving sales.

5 Digital Display Advertising : This again may be a set of your SEM efforts. you'll use a range of show advertising formats to focus on potential audience - be it text, image, banner, rich-media, interactive or video ads. you'll be able to customise your message supported interests, content topics, or the position of the client within the shopping for cycle. alphanumeric display Advertising is comparatively expensive. you would like consultants to drive smart for your business.

6. Re-targeting and Re-marketing Essentially : Re-targeting or Re-marketing may be a strategy to focus on customers World Health Organization have already visited your web site. it's supported cookie technology. Re-targeting has emerged as a most popular strategy as you target customers World Health Organization have already shown interest in your business, the conversion rate is high. you'll have interaction in Re-targeting on your website, or on social network or on the mobile. your ways supported the customers' shopping for cycle.

7. Mobile Marketing :   In a report, Mobile selling are value $400 billion by 2015 within the United States of America alone. we tend to powerfully advocate you are trying out Mobile selling. Remember, the web site, apps and content ought to be made-to-order for mobile devices. By 2016, mobile devices ar expected to achieve a pair of.6 billion units worldwide. therefore as a lot of individuals use smartphones, tablets and alternative mobile devices, the potential of mobile market continues to grow.

8. Interactive Marketing : Interactive Marketing Ensure your advertising strategy engages the potential client in a very language. Use tools like widgets and opt-in options to form your web site interactive, solicit feedback and track user behaviour. have interaction with the shoppers actively and customise offers supported their preferences and browsing activities.

9. Viral Marketing : i selling may be a strategy wherever a novel content spreads exponentially on-line, as a result of the content is appreciated, shared and likeable vastly. this is often a good thanks to complete and drive traffic to your web site.The content will take any format; all you would like is to be inventive.

10. Email selling : after you send an ad message through email to an inventory of potential customers, the strategy is termed Email selling. With a good email selling code, you'll be able to maintain email lists that ar separate supported many factors, as well as customers’ likes and dislikes, and disbursal habits

[robertbryantblog]

When Cheap Windows Vps Hosting Explained

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from Quick Click Hosting https://quickclickhosting.com/when-cheap-windows-vps-hosting-explained/

[phgq]

Social Work and Psych students eyed to assist DSWD during calamities

#PHinfo: Social Work and Psych students eyed to assist DSWD during calamities

DAVAO CITY (PIA)- The vice chair of the response cluster of the Regional Disaster Risk Reduction and Management Council has called on universities and colleges who have graduating students in Social Work and Psychology to consider sending them to the evacuation sites as added hands in camp management.

She noticed that two to three personnel workers are not enough to manage a large number of evacuees in camps.

Fe Subong, director of the Department of Social Welfare and Development XI said they have called on the assistance from other DSWD offices in regions which are not affected by the recent disaster.

“We already asked for help from other areas.  Incidentally, it is a learning experience for graduating social work and psychology students to learn and to reach out to the needy,” he said.

Retired Major General Manuel Ochotorena, director of the Office of Civil Defense XI and RDRRMC XI chair cited to do mutual aiding on areas greatly affected by the earthquakes.

He said other local government units especially those which are not affected must help the needy.

“Maganda na yung tayo ang tumutulong kaysa tayo ang tinutulungan,” Ochotorena stressed.  (PIA XI-Joey Sem G. Dalumpines)

***

References:

* Philippine Information Agency. "Social Work and Psych students eyed to assist DSWD during calamities." Philippine Information Agency. https://pia.gov.ph/news/articles/1030227 (accessed November 16, 2019 at 05:09AM UTC+08).

* Philippine Infornation Agency. "Social Work and Psych students eyed to assist DSWD during calamities." Archive Today. https://archive.ph/?run=1&url=https://pia.gov.ph/news/articles/1030227 (archived).

[davidrsmithlove]

PPC & SEO Synergy: Landing Page Testing, PPC & SEO Efficiencies

This post is the second of a series of three articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and optimise the overall spending.

Part 2 includes two more synergy ideas which will be focused on the following subjects:

Landing page testing: we recommend testing the SEO landing page for instances where SEO & PPC landing pages differ, for the same keyword/s.

Strategy when both organic & paid results appear at the same time: we re-create a series of scenarios and recommend what tests to implement in instances where your site appears for organic and paid results for the same keyword/s.

Before reading the post below, I recommend you check part one here.

Landing page testing

As you might all know, while in PPC the advertiser can pick the landing page that will be shown for a specific keyword, in the SEO world this is not possible as the search engine does the decision making.

SEOs can obviously work towards the desired outcome, mapping and optimising landing pages for specific keyword groups, making sure a search engine is able to pick the page we want - but in reality, with larger sites (e-commerce in particular) with tons of pages, this process is not as easy and straightforward as we would like.

Another difference between PPC and SEO lies in the diversity of intent between the two results:

Generally speaking, PPC ads tend to aim for conversion - so when the landing page is picked, this happens with a site conversion in mind.

On the other hand, Google picks organic pages based on how well they think such pages could respond to a user query: this is an important difference we have to understand.

Have a look at the example below to picture this [note: this is a very simplified example for a brand query, picked for the purpose of this post - the landing page testing synergy is applicable to a multitude of queries, not just brand ones]

Type of Page URL Difference PPC Page (chosen by the advertiser) /book/25DR-lion-king/ It sends the user to the booking page of Lion King, asking to choose a date - upper photo. SEO Page (chosen by Google) /Disney-Presents-The-Lion-King-tickets/artist/975016 Editorial Lion King’s page which presents the musical (About section) and shows which events are taking place (Events section) - bottom photo

When looking at some of my clients’ account, I used to run into this discrepancy a lot, which is sort of normal considering the differences between the two channels.

PPC vs SEO results

Based on what was discussed above and the example provided, does this mean Google ‘likes’ the SEO page better than the PPC page for the queries such as “ticketmaster lion king”?

For an organic result: yes, because for informative or more generic queries, Google assumes that users are still at the top of the marketing funnel, where they are probably still browsing results - the average user wants to check the price and description of the lion king musical on Ticketmaster.

For a paid result: no, because the main objective of this activity is a conversion, which generates money to Ticketmaster and Google: win-win.

What would happen if PPC picked the SEO informative page for their ads instead of the transactional page? Would the Quality Score be impacted as a result?

My suggestion is the following:

For keywords whose Quality Score is low, it is worth testing the SEO landing page instead of the PPC one, when there is a discrepancy between the two.

And here is why:

A lot of times, PPC ‘lazily’ picks the destination URL without thinking too much about landing page experience (remember post one?), which is a crucial contributor to the final score, which then impacts CPC.

Other times, PPC picks the most transactional page to help their case: SEO pages are often too far from the conversion point, which is what PPC ultimately cares about.

However, not all keywords might require a transactional page: it is important to consider the user intent and act accordingly. If we are willing to bid on some top-of-the-funnel keywords, landing page experience and user intent should be the priority.

Testing whether landing page experience could be easily improved by switching to the SEO page is easy and is worth trying.

How to get started

To get started, these seven steps need to happen:

Pick keywords with a low QS (lower than 7 is a good start)

Find out if the landing pages between the SEO & PPC results are different

Analyse the type of keyword and intent behind it. This step is crucial: depending on the type of keyword and intent that Google associates for that particular keyword, the outcome of this test could be very different.

Check how different the SEO & PPC pages are: how far off a conversion is the SEO page? If the SEO page is far from the conversion point, then I would expect my conversion data to be noticeably impacted if I were to use it for my PPC ads.

Implement the SEO page in the PPC ad and keep monitoring the quality score for the keywords where the changes have been applied to.

Keep the SEO landing page where changes have been positive, revert back if not.

Start the process over and check your QS frequently.

Quick recap: why is this worth it?

In some instances where the landing pages between SEO and PPC results differ, it is worth experimenting with SEO landing pages for PPC ads as this change can help you increase quality and lower your CPC.

Organic and Paid listing appearing at the same time: what to do?

I am sure you all had this conversation at some point in your SEO-SEM career: should we bid on this X set of keywords, for which we have already good organic visibility? Is there any point in having PPC ads if my SEO results are strong already?

Let me start with a clear statement: I do not have the answer and beware of the people who say that do! What I learnt in 5+ years of experience in digital marketing is that most of the time all you need to do to prove a point is to test things/assumptions: what works for one site might not work for another and so on. That’s why we built ODN at Distilled, testing, testing and more testing!

I am going to re-create a series of scenarios and share my thoughts on the differences of approach that you could take when discussed what to do when organic and paid listings appear at the same time.

Scenario 1: Brand keywords, good organic positioning

Imagine the following situation:

Keyword: brand type

SEO situation: ranking in position 1

The key question here is the following:

Should I or should I not bid on my brand terms, using precious PPC spend if I am already ranking 1 organically?

Reasons to do bid on your brand terms:

Brand defence: especially for highly competitive markets, you want to occupy as much search space as possible, so it makes sense. Also, for certain markets and situations your competitors (or retailers or partners) are allowed to use your brand terms in their ads, so in these situations, definitely do defend your name!

Brand awareness: a lot of people I talk to in the industry want to see their brand bid on these terms from a credibility and brand awareness point of view. If you think that is important, then do so.

See an example where it is worth bidding on your brand keyword:

For the query ‘halifax mortgage’ Halifax is appearing with a text ad and a couple of SEO results. It is worth noticing that there is competition for this term and that the destination URLs between the PPC ad and the first organic results are different.

My opinion here: keep bidding on your term.

Reason to NOT bid on your brand terms:

Save that cash: self-explanatory right? If there is no competition on that keyword and you think your SEO listing will absorb the traffic that a potential PPC ad would have attracted, then definitely consider a SEO-only approach.

Before going for it, I recommend building a testing framework that eliminates seasonality, takes into account all the other marketing channels you are running (they could skew the analysis otherwise) and then test if this is true. I have experienced tests where not bidding on brand terms makes absolute sense and the savings are quite substantial when applied to a large number of keywords: so why not explore the opportunity? It is worth reiterating that this would only work for brand terms where no other competitors are bidding on.

See an example where it might be worth NOT bidding on your brand keyword:

For the query ‘halifax mortgage calculator’ Halifax is appearing with a text ad and a couple of SEO results. In this instance, there is no competition for this term and the destination URLs between the PPC ad and the first organic results are the same.

My opinion here: consider an SEO-only approach.

Scenario 2: Non-brand, good organic position

Imagine the following situation:

Keyword: non-product type, non-brand type

SEO situation: ranking in position 1

There are a lot of considerations to keep in mind here, I will mention the most important ones in my opinion:

Volatility: are organic rankings too volatile?

Competition: Is the competition very tough for this keyword/cluster?

If you answer is yes to any of the above, then you clearly cannot rely on SEO to consistently be at the top of the SERP. Consider PPC to hold a position at the very top instead.

But the real key question is this:

How important is this keyword to your business?

If it is very important, you want to try and use both PPC and SEO at the same time: it will guarantee more space on the SERP (especially on mobile, where space is even more precious), therefore higher CTR. If it is not as important and you are confident that your organic result is better than the competition, then you may want to use that PPC spend on something else.

See an example below where a site occupying the organic position 1 decides not to bid on PPC: fantasticcleaners.com has no ads showing for the keyword ‘find cleaner’ despite being a high volume and high competition type of term.

Scenario 3: Product keyword, good organic position

Imagine this hypothetical situation:

Keyword: product type, non-brand

SEO situation: ranking in position 1

Google Shopping Ads: appearing for that keyword

As most of you know, Shopping Ads tend to appear for product-related searches where the likelihood of intent for a user is a conversion. This scenario is similar to scenario 2 and will involve the same questions: answer them with Shopping Ads in mind instead of text ads.

See an example below where a site ranks at position 1 organically and has Shopping Ad showing:

notonthehighstreet.com is appearing both on Google Shopping for ‘birthday gifts for family’ and as the top SEO result.

Scenario 4: Informative keyword, featured snippets

Imagine this fourth scenario:

Keyword: informative/generic keyword (non-product), non-brand

SEO situation: ranking in the answer box (featured snippets)

As most of you might know, you do not have to rank first organically to be eligible in the answer box (read this post to know more), so it is a very appealing opportunity for a lot of sites with less established organic results. As featured snippets occupy such a large portion of the SERP, it is quite evident that the user’s attention will be dragged there - the key question here is the following:

Do you think it is worth appearing for generic/informative terms where chances of conversions might be low (very top of the funnel activity)?

If you are trying to generate traffic and interest in your brand, why not consider it? The price of these keywords might be very cheap and not a lot of companies are interested in bidding in that space, so, as a result, it might be an opportunity worth exploring.

See an example below where a site ranks in the answer box and there are PPC ads appearing for the query:

Despite the fact that getyourguide.co.uk appears in the featured snippet, Airbnb still decides to bid on that particular query.

Always audit your landing pages: a must step before testing

Another key consideration relates to the major differences between PPC and SEO landing pages (refer to the previous paragraph about Landing page testing to understand this point).

When considering whether to ‘switch off’ PPC, always think about how well the SEO page/s could pick up that traffic.

Follow these steps to have a better idea:

If PPC and SEO use the same page for a particular keyword, then this applies:

we expect the user journey to remain the same in case the paid ads were removed, as the page between the two channels does not vary

by removing the PPC results (same landing page), we expect SEO to absorb most of the PPC traffic and conversions

If PPC and SEO use a different page for a particular keyword, then do the following:

Analyse the type of keyword and intent behind it - top vs bottom of the funnel

Check how different the SEO & PPC pages are: how far off a conversion is the SEO page? How much information and content does the PPC page display?

If the SEO page is significantly different (more informative or further to a conversion) than the PPC page, our expectations should be adjusted accordingly: for example, it is likely the SEO page will absorb the PPC traffic but not conversions, as the path to conversion is not comparable. So, it is likely that switching off PPC in these instances will save money, but my overall number conversions will be impacted - hence, a slightly riskier approach that should be tested.

Make sure to account for the above considerations when conducting this type of testing.

Creating a table like this in Excel/Google Sheets can really help you: see my table below, using Distilled’s SearchLove conference as a fictitious example.

Keyword PPC Landing page SEO Landing page Type of keyword PPC - Steps to conversions SEO - Steps to conversions distilled upcoming event distilled.net/events/searchlove-london/ distilled.net/events/ Informative 1 2 book distilled event london distilled.net/events/searchlove-london/ distilled.net/events/ Transactional 1 2 distilled searchlove distilled.net/events/searchlove-london/ distilled.net/events/searchlove-london/ Not clear - generic 1 1

Quick recap: why is this worth it?

It is worth experimenting with your paid & organic listings for multiple reasons: from brand defence to awareness to saving you a lot of money (if applied on a large portfolio of keywords).

Doing so will help you understand more about your market and your audience, with the ultimate goal of improving your PPC spend and take advantage of your SEO presence.

Part 2 of our SEO & PPC synergy series terminates here. Stay tuned to read the last article on the subject, which will include two more synergy ideas and a downloadable checklist.

Don’t forget to check out Part 1 here.

[heavenwheel]

PPC & SEO Synergy: Landing Page Testing, PPC & SEO Efficiencies

This post is the second of a series of 3 articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and optimise the overall spending.

Part 2 includes two more synergy ideas which will be focused on the following subjects:

Landing page testing: we recommend testing the SEO landing page for instances where SEO & PPC landing pages differ, for the same keyword/s.

Strategy when both organic & paid results appear at the same time: we re-create a series of scenarios and recommend what tests to implement in instances where your site appears for organic and paid results for the same keyword/s.

Before reading the post below, I recommend you check part one here.

Landing page testing

As you might all know, while in PPC the advertiser can pick the landing page that will be shown for a specific keyword, in the SEO world this is not possible as the search engine does the decision making.

SEOs can obviously work towards the desired outcome, mapping and optimising landing pages for specific keyword groups, making sure a search engine is able to pick the page we want - but in reality, with larger sites (e-commerce in particular) with tons of pages, this process is not as easy and straightforward as we would like.

Another difference between PPC and SEO lies in the diversity of intent between the two results:

Generally speaking, PPC ads tend to aim for conversion - so when the landing page is picked, this happens with a site conversion in mind.

On the other hand, Google picks organic pages based on how well they think such pages could respond to a user query: this is an important difference we have to understand.

Have a look at the example below to picture this [note: this is a very simplified example for a brand query, picked for the purpose of this post - the landing page testing synergy is applicable to a multitude of queries, not just brand ones]

Type of Page URL Difference PPC Page (chosen by the advertiser) /book/25DR-lion-king/ It sends the user to the booking page of Lion King, asking to choose a date - upper photo. SEO Page (chosen by Google) /Disney-Presents-The-Lion-King-tickets/artist/975016 Editorial Lion King’s page which presents the musical (About section) and shows which events are taking place (Events section) - bottom photo

When looking at some of my clients’ account, I used to run into this discrepancy a lot, which is sort of normal considering the differences between the two channels.

PPC vs SEO results

Based on what was discussed above and the example provided, does this mean Google ‘likes’ the SEO page better than the PPC page for the queries such as “ticketmaster lion king”?

For an organic result: yes, because for informative or more generic queries, Google assumes that users are still at the top of the marketing funnel, where they are probably still browsing results - the average user wants to check the price and description of the lion king musical on Ticketmaster.

For a paid result: no, because the main objective of this activity is a conversion, which generates money to Ticketmaster and Google: win-win.

What would happen if PPC picked the SEO informative page for their ads instead of the transactional page? Would the Quality Score be impacted as a result?

My suggestion is the following:

For keywords whose Quality Score is low, it is worth testing the SEO landing page instead of the PPC one, when there is a discrepancy between the two.

And here is why:

A lot of times, PPC ‘lazily’ picks the destination URL without thinking too much about landing page experience (remember post one?), which is a crucial contributor to the final score, which then impacts CPC.

Other times, PPC picks the most transactional page to help their case: SEO pages are often too far from the conversion point, which is what PPC ultimately cares about.

However, not all keywords might require a transactional page: it is important to consider the user intent and act accordingly. If we are willing to bid on some top-of-the-funnel keywords, landing page experience and user intent should be the priority.

Testing whether landing page experience could be easily improved by switching to the SEO page is easy and is worth trying.

How to get started

To get started, these seven steps need to happen:

Pick keywords with a low QS (lower than 7 is a good start)

Find out if the landing pages between the SEO & PPC results are different

Analyse the type of keyword and intent behind it. This step is crucial: depending on the type of keyword and intent that Google associates for that particular keyword, the outcome of this test could be very different.

Check how different the SEO & PPC pages are: how far off a conversion is the SEO page? If the SEO page is far from the conversion point, then I would expect my conversion data to be noticeably impacted if I were to use it for my PPC ads.

Implement the SEO page in the PPC ad and keep monitoring the quality score for the keywords where the changes have been applied to.

Keep the SEO landing page where changes have been positive, revert back if not.

Start the process over and check your QS frequently.

Quick recap: why is this worth it?

In some instances where the landing pages between SEO and PPC results differ, it is worth experimenting with SEO landing pages for PPC ads as this change can help you increase quality and lower your CPC.

Organic and Paid listing appearing at the same time: what to do?

I am sure you all had this conversation at some point in your SEO-SEM career: should we bid on this X set of keywords, for which we have already good organic visibility? Is there any point in having PPC ads if my SEO results are strong already?

Let me start with a clear statement: I do not have the answer and beware of the people who say that do! What I learnt in 5+ years of experience in digital marketing is that most of the time all you need to do to prove a point is to test things/assumptions: what works for one site might not work for another and so on. That’s why we built ODN at Distilled, testing, testing and more testing!

I am going to re-create a series of scenarios and share my thoughts on the differences of approach that you could take when discussed what to do when organic and paid listings appear at the same time.

Scenario 1: Brand keywords, good organic positioning

Imagine the following situation:

Keyword: brand type

SEO situation: ranking in position 1

The key question here is the following:

Should I or should I not bid on my brand terms, using precious PPC spend if I am already ranking 1 organically?

Reasons to do bid on your brand terms:

Brand defence: especially for highly competitive markets, you want to occupy as much search space as possible, so it makes sense. Also, for certain markets and situations your competitors (or retailers or partners) are allowed to use your brand terms in their ads, so in these situations, definitely do defend your name!

Brand awareness: a lot of people I talk to in the industry want to see their brand bid on these terms from a credibility and brand awareness point of view. If you think that is important, then do so.

See an example where it is worth bidding on your brand keyword:

For the query ‘halifax mortgage’ Halifax is appearing with a text ad and a couple of SEO results. It is worth noticing that there is competition for this term and that the destination URLs between the PPC ad and the first organic results are different.

My opinion here: keep bidding on your term.

Reason to NOT bid on your brand terms:

Save that cash: self-explanatory right? If there is no competition on that keyword and you think your SEO listing will absorb the traffic that a potential PPC ad would have attracted, then definitely consider a SEO-only approach.

Before going for it, I recommend building a testing framework that eliminates seasonality, takes into account all the other marketing channels you are running (they could skew the analysis otherwise) and then test if this is true. I have experienced tests where not bidding on brand terms makes absolute sense and the savings are quite substantial when applied to a large number of keywords: so why not explore the opportunity? It is worth reiterating that this would only work for brand terms where no other competitors are bidding on.

See an example where it might be worth NOT bidding on your brand keyword:

For the query ‘halifax mortgage calculator’ Halifax is appearing with a text ad and a couple of SEO results. In this instance, there is no competition for this term and the destination URLs between the PPC ad and the first organic results are the same.

My opinion here: consider an SEO-only approach.

Scenario 2: Non-brand, good organic position

Imagine the following situation:

Keyword: non-product type, non-brand type

SEO situation: ranking in position 1

There are a lot of considerations to keep in mind here, I will mention the most important ones in my opinion:

Volatility: are organic rankings too volatile?

Competition: Is the competition very tough for this keyword/cluster?

If you answer is yes to any of the above, then you clearly cannot rely on SEO to consistently be at the top of the SERP. Consider PPC to hold a position at the very top instead.

But the real key question is this:

How important is this keyword to your business?

If it is very important, you want to try and use both PPC and SEO at the same time: it will guarantee more space on the SERP (especially on mobile, where space is even more precious), therefore higher CTR. If it is not as important and you are confident that your organic result is better than the competition, then you may want to use that PPC spend on something else.

See an example below where a site occupying the organic position 1 decides not to bid on PPC: fantasticcleaners.com has no ads showing for the keyword ‘find cleaner’ despite being a high volume and high competition type of term.

Scenario 3: Product keyword, good organic position

Imagine this hypothetical situation:

Keyword: product type, non-brand

SEO situation: ranking in position 1

Google Shopping Ads: appearing for that keyword

As most of you know, Shopping Ads tend to appear for product-related searches where the likelihood of intent for a user is a conversion. This scenario is similar to scenario 2 and will involve the same questions: answer them with Shopping Ads in mind instead of text ads.

See an example below where a site ranks at position 1 organically and has Shopping Ad showing:

notonthehighstreet.com is appearing both on Google Shopping for ‘birthday gifts for family’ and as the top SEO result.

Scenario 4: Informative keyword, featured snippets

Imagine this fourth scenario:

Keyword: informative/generic keyword (non-product), non-brand

SEO situation: ranking in the answer box (featured snippets)

As most of you might know, you do not have to rank first organically to be eligible in the answer box (read this post to know more), so it is a very appealing opportunity for a lot of sites with less established organic results. As featured snippets occupy such a large portion of the SERP, it is quite evident that the user’s attention will be dragged there - the key question here is the following:

Do you think it is worth appearing for generic/informative terms where chances of conversions might be low (very top of the funnel activity)?

If you are trying to generate traffic and interest in your brand, why not consider it? The price of these keywords might be very cheap and not a lot of companies are interested in bidding in that space, so, as a result, it might be an opportunity worth exploring.

See an example below where a site ranks in the answer box and there are PPC ads appearing for the query:

Despite the fact that getyourguide.co.uk appears in the featured snippet, Airbnb still decides to bid on that particular query.

Always audit your landing pages: a must step before testing

Another key consideration relates to the major differences between PPC and SEO landing pages (refer to the previous paragraph about Landing page testing to understand this point).

When considering whether to ‘switch off’ PPC, always think about how well the SEO page/s could pick up that traffic.

Follow these steps to have a better idea:

If PPC and SEO use the same page for a particular keyword, then this applies:

we expect the user journey to remain the same in case the paid ads were removed, as the page between the two channels does not vary

by removing the PPC results (same landing page), we expect SEO to absorb most of the PPC traffic and conversions

If PPC and SEO use a different page for a particular keyword, then do the following:

Analyse the type of keyword and intent behind it - top vs bottom of the funnel

Check how different the SEO & PPC pages are: how far off a conversion is the SEO page? How much information and content does the PPC page display?

If the SEO page is significantly different (more informative or further to a conversion) than the PPC page, our expectations should be adjusted accordingly: for example, it is likely the SEO page will absorb the PPC traffic but not conversions, as the path to conversion is not comparable. So, it is likely that switching off PPC in these instances will save money, but my overall number conversions will be impacted - hence, a slightly riskier approach that should be tested.

Make sure to account for the above considerations when conducting this type of testing.

Creating a table like this in Excel/Google Sheets can really help you: see my table below, using Distilled’s SearchLove conference as a fictitious example.

Keyword PPC Landing page SEO Landing page Type of keyword PPC - Steps to conversions SEO - Steps to conversions distilled upcoming event distilled.net/events/searchlove-london/ distilled.net/events/ Informative 1 2 book distilled event london distilled.net/events/searchlove-london/ distilled.net/events/ Transactional 1 2 distilled searchlove distilled.net/events/searchlove-london/ distilled.net/events/searchlove-london/ Not clear - generic 1 1

Quick recap: why is this worth it?

It is worth experimenting with your paid & organic listings for multiple reasons: from brand defence to awareness to saving you a lot of money (if applied on a large portfolio of keywords).

Doing so will help you understand more about your market and your audience, with the ultimate goal of improving your PPC spend and take advantage of your SEO presence.

Part 2 of our SEO & PPC synergy series terminates here. Stay tuned to read the last article on the subject, which will include two more synergy ideas and a downloadable checklist.

Don’t forget to check out Part 1 here.

from Digital https://www.distilled.net/resources/ppc-seo-synergy-landing-page-testing/ via http://www.rssmix.com/

[dillenwaeraa]

PPC & SEO Synergy: Landing Page Testing, PPC & SEO Efficiencies

This post is the second of a series of three articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and optimise the overall spending.

Part 2 includes two more synergy ideas which will be focused on the following subjects:

Landing page testing: we recommend testing the SEO landing page for instances where SEO & PPC landing pages differ, for the same keyword/s.

Strategy when both organic & paid results appear at the same time: we re-create a series of scenarios and recommend what tests to implement in instances where your site appears for organic and paid results for the same keyword/s.

Before reading the post below, I recommend you check part one here.

Landing page testing

As you might all know, while in PPC the advertiser can pick the landing page that will be shown for a specific keyword, in the SEO world this is not possible as the search engine does the decision making.

SEOs can obviously work towards the desired outcome, mapping and optimising landing pages for specific keyword groups, making sure a search engine is able to pick the page we want - but in reality, with larger sites (e-commerce in particular) with tons of pages, this process is not as easy and straightforward as we would like.

Another difference between PPC and SEO lies in the diversity of intent between the two results:

Generally speaking, PPC ads tend to aim for conversion - so when the landing page is picked, this happens with a site conversion in mind.

On the other hand, Google picks organic pages based on how well they think such pages could respond to a user query: this is an important difference we have to understand.

Have a look at the example below to picture this [note: this is a very simplified example for a brand query, picked for the purpose of this post - the landing page testing synergy is applicable to a multitude of queries, not just brand ones]

Type of Page URL Difference PPC Page (chosen by the advertiser) /book/25DR-lion-king/ It sends the user to the booking page of Lion King, asking to choose a date - upper photo. SEO Page (chosen by Google) /Disney-Presents-The-Lion-King-tickets/artist/975016 Editorial Lion King’s page which presents the musical (About section) and shows which events are taking place (Events section) - bottom photo

When looking at some of my clients’ account, I used to run into this discrepancy a lot, which is sort of normal considering the differences between the two channels.

PPC vs SEO results

Based on what was discussed above and the example provided, does this mean Google ‘likes’ the SEO page better than the PPC page for the queries such as “ticketmaster lion king”?

For an organic result: yes, because for informative or more generic queries, Google assumes that users are still at the top of the marketing funnel, where they are probably still browsing results - the average user wants to check the price and description of the lion king musical on Ticketmaster.

For a paid result: no, because the main objective of this activity is a conversion, which generates money to Ticketmaster and Google: win-win.

What would happen if PPC picked the SEO informative page for their ads instead of the transactional page? Would the Quality Score be impacted as a result?

My suggestion is the following:

For keywords whose Quality Score is low, it is worth testing the SEO landing page instead of the PPC one, when there is a discrepancy between the two.

And here is why:

A lot of times, PPC ‘lazily’ picks the destination URL without thinking too much about landing page experience (remember post one?), which is a crucial contributor to the final score, which then impacts CPC.

Other times, PPC picks the most transactional page to help their case: SEO pages are often too far from the conversion point, which is what PPC ultimately cares about.

However, not all keywords might require a transactional page: it is important to consider the user intent and act accordingly. If we are willing to bid on some top-of-the-funnel keywords, landing page experience and user intent should be the priority.

Testing whether landing page experience could be easily improved by switching to the SEO page is easy and is worth trying.

How to get started

To get started, these seven steps need to happen:

Pick keywords with a low QS (lower than 7 is a good start)

Find out if the landing pages between the SEO & PPC results are different

Analyse the type of keyword and intent behind it. This step is crucial: depending on the type of keyword and intent that Google associates for that particular keyword, the outcome of this test could be very different.

Check how different the SEO & PPC pages are: how far off a conversion is the SEO page? If the SEO page is far from the conversion point, then I would expect my conversion data to be noticeably impacted if I were to use it for my PPC ads.

Implement the SEO page in the PPC ad and keep monitoring the quality score for the keywords where the changes have been applied to.

Keep the SEO landing page where changes have been positive, revert back if not.

Start the process over and check your QS frequently.

Quick recap: why is this worth it?

In some instances where the landing pages between SEO and PPC results differ, it is worth experimenting with SEO landing pages for PPC ads as this change can help you increase quality and lower your CPC.

Organic and Paid listing appearing at the same time: what to do?

I am sure you all had this conversation at some point in your SEO-SEM career: should we bid on this X set of keywords, for which we have already good organic visibility? Is there any point in having PPC ads if my SEO results are strong already?

Let me start with a clear statement: I do not have the answer and beware of the people who say that do! What I learnt in 5+ years of experience in digital marketing is that most of the time all you need to do to prove a point is to test things/assumptions: what works for one site might not work for another and so on. That’s why we built ODN at Distilled, testing, testing and more testing!

I am going to re-create a series of scenarios and share my thoughts on the differences of approach that you could take when discussed what to do when organic and paid listings appear at the same time.

Scenario 1: Brand keywords, good organic positioning

Imagine the following situation:

Keyword: brand type

SEO situation: ranking in position 1

The key question here is the following:

Should I or should I not bid on my brand terms, using precious PPC spend if I am already ranking 1 organically?

Reasons to do bid on your brand terms:

Brand defence: especially for highly competitive markets, you want to occupy as much search space as possible, so it makes sense. Also, for certain markets and situations your competitors (or retailers or partners) are allowed to use your brand terms in their ads, so in these situations, definitely do defend your name!

Brand awareness: a lot of people I talk to in the industry want to see their brand bid on these terms from a credibility and brand awareness point of view. If you think that is important, then do so.

See an example where it is worth bidding on your brand keyword:

For the query ‘halifax mortgage’ Halifax is appearing with a text ad and a couple of SEO results. It is worth noticing that there is competition for this term and that the destination URLs between the PPC ad and the first organic results are different.

My opinion here: keep bidding on your term.

Reason to NOT bid on your brand terms:

Save that cash: self-explanatory right? If there is no competition on that keyword and you think your SEO listing will absorb the traffic that a potential PPC ad would have attracted, then definitely consider a SEO-only approach.

Before going for it, I recommend building a testing framework that eliminates seasonality, takes into account all the other marketing channels you are running (they could skew the analysis otherwise) and then test if this is true. I have experienced tests where not bidding on brand terms makes absolute sense and the savings are quite substantial when applied to a large number of keywords: so why not explore the opportunity? It is worth reiterating that this would only work for brand terms where no other competitors are bidding on.

See an example where it might be worth NOT bidding on your brand keyword:

For the query ‘halifax mortgage calculator’ Halifax is appearing with a text ad and a couple of SEO results. In this instance, there is no competition for this term and the destination URLs between the PPC ad and the first organic results are the same.

My opinion here: consider an SEO-only approach.

Scenario 2: Non-brand, good organic position

Imagine the following situation:

Keyword: non-product type, non-brand type

SEO situation: ranking in position 1

There are a lot of considerations to keep in mind here, I will mention the most important ones in my opinion:

Volatility: are organic rankings too volatile?

Competition: Is the competition very tough for this keyword/cluster?

If you answer is yes to any of the above, then you clearly cannot rely on SEO to consistently be at the top of the SERP. Consider PPC to hold a position at the very top instead.

But the real key question is this:

How important is this keyword to your business?

If it is very important, you want to try and use both PPC and SEO at the same time: it will guarantee more space on the SERP (especially on mobile, where space is even more precious), therefore higher CTR. If it is not as important and you are confident that your organic result is better than the competition, then you may want to use that PPC spend on something else.

See an example below where a site occupying the organic position 1 decides not to bid on PPC: fantasticcleaners.com has no ads showing for the keyword ‘find cleaner’ despite being a high volume and high competition type of term.

Scenario 3: Product keyword, good organic position

Imagine this hypothetical situation:

Keyword: product type, non-brand

SEO situation: ranking in position 1

Google Shopping Ads: appearing for that keyword

As most of you know, Shopping Ads tend to appear for product-related searches where the likelihood of intent for a user is a conversion. This scenario is similar to scenario 2 and will involve the same questions: answer them with Shopping Ads in mind instead of text ads.

See an example below where a site ranks at position 1 organically and has Shopping Ad showing:

notonthehighstreet.com is appearing both on Google Shopping for ‘birthday gifts for family’ and as the top SEO result.

Scenario 4: Informative keyword, featured snippets

Imagine this fourth scenario:

Keyword: informative/generic keyword (non-product), non-brand

SEO situation: ranking in the answer box (featured snippets)

As most of you might know, you do not have to rank first organically to be eligible in the answer box (read this post to know more), so it is a very appealing opportunity for a lot of sites with less established organic results. As featured snippets occupy such a large portion of the SERP, it is quite evident that the user’s attention will be dragged there - the key question here is the following:

Do you think it is worth appearing for generic/informative terms where chances of conversions might be low (very top of the funnel activity)?

If you are trying to generate traffic and interest in your brand, why not consider it? The price of these keywords might be very cheap and not a lot of companies are interested in bidding in that space, so, as a result, it might be an opportunity worth exploring.

See an example below where a site ranks in the answer box and there are PPC ads appearing for the query:

Despite the fact that getyourguide.co.uk appears in the featured snippet, Airbnb still decides to bid on that particular query.

Always audit your landing pages: a must step before testing

Another key consideration relates to the major differences between PPC and SEO landing pages (refer to the previous paragraph about Landing page testing to understand this point).

When considering whether to ‘switch off’ PPC, always think about how well the SEO page/s could pick up that traffic.

Follow these steps to have a better idea:

If PPC and SEO use the same page for a particular keyword, then this applies:

we expect the user journey to remain the same in case the paid ads were removed, as the page between the two channels does not vary

by removing the PPC results (same landing page), we expect SEO to absorb most of the PPC traffic and conversions

If PPC and SEO use a different page for a particular keyword, then do the following:

Analyse the type of keyword and intent behind it - top vs bottom of the funnel

Check how different the SEO & PPC pages are: how far off a conversion is the SEO page? How much information and content does the PPC page display?

If the SEO page is significantly different (more informative or further to a conversion) than the PPC page, our expectations should be adjusted accordingly: for example, it is likely the SEO page will absorb the PPC traffic but not conversions, as the path to conversion is not comparable. So, it is likely that switching off PPC in these instances will save money, but my overall number conversions will be impacted - hence, a slightly riskier approach that should be tested.

Make sure to account for the above considerations when conducting this type of testing.

Creating a table like this in Excel/Google Sheets can really help you: see my table below, using Distilled’s SearchLove conference as a fictitious example.

Keyword PPC Landing page SEO Landing page Type of keyword PPC - Steps to conversions SEO - Steps to conversions distilled upcoming event distilled.net/events/searchlove-london/ distilled.net/events/ Informative 1 2 book distilled event london distilled.net/events/searchlove-london/ distilled.net/events/ Transactional 1 2 distilled searchlove distilled.net/events/searchlove-london/ distilled.net/events/searchlove-london/ Not clear - generic 1 1

Quick recap: why is this worth it?

It is worth experimenting with your paid & organic listings for multiple reasons: from brand defence to awareness to saving you a lot of money (if applied on a large portfolio of keywords).

Doing so will help you understand more about your market and your audience, with the ultimate goal of improving your PPC spend and take advantage of your SEO presence.

Part 2 of our SEO & PPC synergy series terminates here. Stay tuned to read the last article on the subject, which will include two more synergy ideas and a downloadable checklist.

Don’t forget to check out Part 1 here.

from Marketing https://www.distilled.net/resources/ppc-seo-synergy-landing-page-testing/ via http://www.rssmix.com/

[donnafmae]

PPC & SEO Synergy: Landing Page Testing, PPC & SEO Efficiencies

This post is the second of a series of 3 articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and optimise the overall spending.

Part 2 includes two more synergy ideas which will be focused on the following subjects:

Landing page testing: we recommend testing the SEO landing page for instances where SEO & PPC landing pages differ, for the same keyword/s.

Strategy when both organic & paid results appear at the same time: we re-create a series of scenarios and recommend what tests to implement in instances where your site appears for organic and paid results for the same keyword/s.

Before reading the post below, I recommend you check part one here.

Landing page testing

As you might all know, while in PPC the advertiser can pick the landing page that will be shown for a specific keyword, in the SEO world this is not possible as the search engine does the decision making.

SEOs can obviously work towards the desired outcome, mapping and optimising landing pages for specific keyword groups, making sure a search engine is able to pick the page we want - but in reality, with larger sites (e-commerce in particular) with tons of pages, this process is not as easy and straightforward as we would like.

Another difference between PPC and SEO lies in the diversity of intent between the two results:

Generally speaking, PPC ads tend to aim for conversion - so when the landing page is picked, this happens with a site conversion in mind.

On the other hand, Google picks organic pages based on how well they think such pages could respond to a user query: this is an important difference we have to understand.

Have a look at the example below to picture this [note: this is a very simplified example for a brand query, picked for the purpose of this post - the landing page testing synergy is applicable to a multitude of queries, not just brand ones]

Type of Page URL Difference PPC Page (chosen by the advertiser) /book/25DR-lion-king/ It sends the user to the booking page of Lion King, asking to choose a date - upper photo. SEO Page (chosen by Google) /Disney-Presents-The-Lion-King-tickets/artist/975016 Editorial Lion King’s page which presents the musical (About section) and shows which events are taking place (Events section) - bottom photo

When looking at some of my clients’ account, I used to run into this discrepancy a lot, which is sort of normal considering the differences between the two channels.

PPC vs SEO results

Based on what was discussed above and the example provided, does this mean Google ‘likes’ the SEO page better than the PPC page for the queries such as “ticketmaster lion king”?

For an organic result: yes, because for informative or more generic queries, Google assumes that users are still at the top of the marketing funnel, where they are probably still browsing results - the average user wants to check the price and description of the lion king musical on Ticketmaster.

For a paid result: no, because the main objective of this activity is a conversion, which generates money to Ticketmaster and Google: win-win.

What would happen if PPC picked the SEO informative page for their ads instead of the transactional page? Would the Quality Score be impacted as a result?

My suggestion is the following:

For keywords whose Quality Score is low, it is worth testing the SEO landing page instead of the PPC one, when there is a discrepancy between the two.

And here is why:

A lot of times, PPC ‘lazily’ picks the destination URL without thinking too much about landing page experience (remember post one?), which is a crucial contributor to the final score, which then impacts CPC.

Other times, PPC picks the most transactional page to help their case: SEO pages are often too far from the conversion point, which is what PPC ultimately cares about.

However, not all keywords might require a transactional page: it is important to consider the user intent and act accordingly. If we are willing to bid on some top-of-the-funnel keywords, landing page experience and user intent should be the priority.

Testing whether landing page experience could be easily improved by switching to the SEO page is easy and is worth trying.

How to get started

To get started, these seven steps need to happen:

Pick keywords with a low QS (lower than 7 is a good start)

Find out if the landing pages between the SEO & PPC results are different

Analyse the type of keyword and intent behind it. This step is crucial: depending on the type of keyword and intent that Google associates for that particular keyword, the outcome of this test could be very different.

Check how different the SEO & PPC pages are: how far off a conversion is the SEO page? If the SEO page is far from the conversion point, then I would expect my conversion data to be noticeably impacted if I were to use it for my PPC ads.

Implement the SEO page in the PPC ad and keep monitoring the quality score for the keywords where the changes have been applied to.

Keep the SEO landing page where changes have been positive, revert back if not.

Start the process over and check your QS frequently.

Quick recap: why is this worth it?

In some instances where the landing pages between SEO and PPC results differ, it is worth experimenting with SEO landing pages for PPC ads as this change can help you increase quality and lower your CPC.

Organic and Paid listing appearing at the same time: what to do?

I am sure you all had this conversation at some point in your SEO-SEM career: should we bid on this X set of keywords, for which we have already good organic visibility? Is there any point in having PPC ads if my SEO results are strong already?

Let me start with a clear statement: I do not have the answer and beware of the people who say that do! What I learnt in 5+ years of experience in digital marketing is that most of the time all you need to do to prove a point is to test things/assumptions: what works for one site might not work for another and so on. That’s why we built ODN at Distilled, testing, testing and more testing!

I am going to re-create a series of scenarios and share my thoughts on the differences of approach that you could take when discussed what to do when organic and paid listings appear at the same time.

Scenario 1: Brand keywords, good organic positioning

Imagine the following situation:

Keyword: brand type

SEO situation: ranking in position 1

The key question here is the following:

Should I or should I not bid on my brand terms, using precious PPC spend if I am already ranking 1 organically?

Reasons to do bid on your brand terms:

Brand defence: especially for highly competitive markets, you want to occupy as much search space as possible, so it makes sense. Also, for certain markets and situations your competitors (or retailers or partners) are allowed to use your brand terms in their ads, so in these situations, definitely do defend your name!

Brand awareness: a lot of people I talk to in the industry want to see their brand bid on these terms from a credibility and brand awareness point of view. If you think that is important, then do so.

See an example where it is worth bidding on your brand keyword:

For the query ‘halifax mortgage’ Halifax is appearing with a text ad and a couple of SEO results. It is worth noticing that there is competition for this term and that the destination URLs between the PPC ad and the first organic results are different.

My opinion here: keep bidding on your term.

Reason to NOT bid on your brand terms:

Save that cash: self-explanatory right? If there is no competition on that keyword and you think your SEO listing will absorb the traffic that a potential PPC ad would have attracted, then definitely consider a SEO-only approach.

Before going for it, I recommend building a testing framework that eliminates seasonality, takes into account all the other marketing channels you are running (they could skew the analysis otherwise) and then test if this is true. I have experienced tests where not bidding on brand terms makes absolute sense and the savings are quite substantial when applied to a large number of keywords: so why not explore the opportunity? It is worth reiterating that this would only work for brand terms where no other competitors are bidding on.

See an example where it might be worth NOT bidding on your brand keyword:

For the query ‘halifax mortgage calculator’ Halifax is appearing with a text ad and a couple of SEO results. In this instance, there is no competition for this term and the destination URLs between the PPC ad and the first organic results are the same.

My opinion here: consider an SEO-only approach.

Scenario 2: Non-brand, good organic position

Imagine the following situation:

Keyword: non-product type, non-brand type

SEO situation: ranking in position 1

There are a lot of considerations to keep in mind here, I will mention the most important ones in my opinion:

Volatility: are organic rankings too volatile?

Competition: Is the competition very tough for this keyword/cluster?

If you answer is yes to any of the above, then you clearly cannot rely on SEO to consistently be at the top of the SERP. Consider PPC to hold a position at the very top instead.

But the real key question is this:

How important is this keyword to your business?

If it is very important, you want to try and use both PPC and SEO at the same time: it will guarantee more space on the SERP (especially on mobile, where space is even more precious), therefore higher CTR. If it is not as important and you are confident that your organic result is better than the competition, then you may want to use that PPC spend on something else.

See an example below where a site occupying the organic position 1 decides not to bid on PPC: fantasticcleaners.com has no ads showing for the keyword ‘find cleaner’ despite being a high volume and high competition type of term.

Scenario 3: Product keyword, good organic position

Imagine this hypothetical situation:

Keyword: product type, non-brand

SEO situation: ranking in position 1

Google Shopping Ads: appearing for that keyword

As most of you know, Shopping Ads tend to appear for product-related searches where the likelihood of intent for a user is a conversion. This scenario is similar to scenario 2 and will involve the same questions: answer them with Shopping Ads in mind instead of text ads.

See an example below where a site ranks at position 1 organically and has Shopping Ad showing:

notonthehighstreet.com is appearing both on Google Shopping for ‘birthday gifts for family’ and as the top SEO result.

Scenario 4: Informative keyword, featured snippets

Imagine this fourth scenario:

Keyword: informative/generic keyword (non-product), non-brand

SEO situation: ranking in the answer box (featured snippets)

As most of you might know, you do not have to rank first organically to be eligible in the answer box (read this post to know more), so it is a very appealing opportunity for a lot of sites with less established organic results. As featured snippets occupy such a large portion of the SERP, it is quite evident that the user’s attention will be dragged there - the key question here is the following:

Do you think it is worth appearing for generic/informative terms where chances of conversions might be low (very top of the funnel activity)?

If you are trying to generate traffic and interest in your brand, why not consider it? The price of these keywords might be very cheap and not a lot of companies are interested in bidding in that space, so, as a result, it might be an opportunity worth exploring.

See an example below where a site ranks in the answer box and there are PPC ads appearing for the query:

Despite the fact that getyourguide.co.uk appears in the featured snippet, Airbnb still decides to bid on that particular query.

Always audit your landing pages: a must step before testing

Another key consideration relates to the major differences between PPC and SEO landing pages (refer to the previous paragraph about Landing page testing to understand this point).

When considering whether to ‘switch off’ PPC, always think about how well the SEO page/s could pick up that traffic.

Follow these steps to have a better idea:

If PPC and SEO use the same page for a particular keyword, then this applies:

we expect the user journey to remain the same in case the paid ads were removed, as the page between the two channels does not vary

by removing the PPC results (same landing page), we expect SEO to absorb most of the PPC traffic and conversions

If PPC and SEO use a different page for a particular keyword, then do the following:

Analyse the type of keyword and intent behind it - top vs bottom of the funnel

Check how different the SEO & PPC pages are: how far off a conversion is the SEO page? How much information and content does the PPC page display?

If the SEO page is significantly different (more informative or further to a conversion) than the PPC page, our expectations should be adjusted accordingly: for example, it is likely the SEO page will absorb the PPC traffic but not conversions, as the path to conversion is not comparable. So, it is likely that switching off PPC in these instances will save money, but my overall number conversions will be impacted - hence, a slightly riskier approach that should be tested.

Make sure to account for the above considerations when conducting this type of testing.

Creating a table like this in Excel/Google Sheets can really help you: see my table below, using Distilled’s SearchLove conference as a fictitious example.

Keyword PPC Landing page SEO Landing page Type of keyword PPC - Steps to conversions SEO - Steps to conversions distilled upcoming event distilled.net/events/searchlove-london/ distilled.net/events/ Informative 1 2 book distilled event london distilled.net/events/searchlove-london/ distilled.net/events/ Transactional 1 2 distilled searchlove distilled.net/events/searchlove-london/ distilled.net/events/searchlove-london/ Not clear - generic 1 1

Quick recap: why is this worth it?

It is worth experimenting with your paid & organic listings for multiple reasons: from brand defence to awareness to saving you a lot of money (if applied on a large portfolio of keywords).

Doing so will help you understand more about your market and your audience, with the ultimate goal of improving your PPC spend and take advantage of your SEO presence.

Part 2 of our SEO & PPC synergy series terminates here. Stay tuned to read the last article on the subject, which will include two more synergy ideas and a downloadable checklist.

Don’t forget to check out Part 1 here.

from Marketing https://www.distilled.net/resources/ppc-seo-synergy-landing-page-testing/ via http://www.rssmix.com/

[ronijashworth]

PPC & SEO Synergy: Landing Page Testing, PPC & SEO Efficiencies

This post is the second of a series of 3 articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and optimise the overall spending.

Part 2 includes two more synergy ideas which will be focused on the following subjects:

Landing page testing: we recommend testing the SEO landing page for instances where SEO & PPC landing pages differ, for the same keyword/s.

Strategy when both organic & paid results appear at the same time: we re-create a series of scenarios and recommend what tests to implement in instances where your site appears for organic and paid results for the same keyword/s.

Before reading the post below, I recommend you check part one here.

Landing page testing

As you might all know, while in PPC the advertiser can pick the landing page that will be shown for a specific keyword, in the SEO world this is not possible as the search engine does the decision making.

SEOs can obviously work towards the desired outcome, mapping and optimising landing pages for specific keyword groups, making sure a search engine is able to pick the page we want - but in reality, with larger sites (e-commerce in particular) with tons of pages, this process is not as easy and straightforward as we would like.

Another difference between PPC and SEO lies in the diversity of intent between the two results:

Generally speaking, PPC ads tend to aim for conversion - so when the landing page is picked, this happens with a site conversion in mind.

On the other hand, Google picks organic pages based on how well they think such pages could respond to a user query: this is an important difference we have to understand.

Have a look at the example below to picture this [note: this is a very simplified example for a brand query, picked for the purpose of this post - the landing page testing synergy is applicable to a multitude of queries, not just brand ones]

Type of Page URL Difference PPC Page (chosen by the advertiser) /book/25DR-lion-king/ It sends the user to the booking page of Lion King, asking to choose a date - upper photo. SEO Page (chosen by Google) /Disney-Presents-The-Lion-King-tickets/artist/975016 Editorial Lion King’s page which presents the musical (About section) and shows which events are taking place (Events section) - bottom photo

When looking at some of my clients’ account, I used to run into this discrepancy a lot, which is sort of normal considering the differences between the two channels.

PPC vs SEO results

Based on what was discussed above and the example provided, does this mean Google ‘likes’ the SEO page better than the PPC page for the queries such as “ticketmaster lion king”?

For an organic result: yes, because for informative or more generic queries, Google assumes that users are still at the top of the marketing funnel, where they are probably still browsing results - the average user wants to check the price and description of the lion king musical on Ticketmaster.

For a paid result: no, because the main objective of this activity is a conversion, which generates money to Ticketmaster and Google: win-win.

What would happen if PPC picked the SEO informative page for their ads instead of the transactional page? Would the Quality Score be impacted as a result?

My suggestion is the following:

For keywords whose Quality Score is low, it is worth testing the SEO landing page instead of the PPC one, when there is a discrepancy between the two.

And here is why:

A lot of times, PPC ‘lazily’ picks the destination URL without thinking too much about landing page experience (remember post one?), which is a crucial contributor to the final score, which then impacts CPC.

Other times, PPC picks the most transactional page to help their case: SEO pages are often too far from the conversion point, which is what PPC ultimately cares about.

However, not all keywords might require a transactional page: it is important to consider the user intent and act accordingly. If we are willing to bid on some top-of-the-funnel keywords, landing page experience and user intent should be the priority.

Testing whether landing page experience could be easily improved by switching to the SEO page is easy and is worth trying.

How to get started

To get started, these seven steps need to happen:

Pick keywords with a low QS (lower than 7 is a good start)

Find out if the landing pages between the SEO & PPC results are different

Analyse the type of keyword and intent behind it. This step is crucial: depending on the type of keyword and intent that Google associates for that particular keyword, the outcome of this test could be very different.

Check how different the SEO & PPC pages are: how far off a conversion is the SEO page? If the SEO page is far from the conversion point, then I would expect my conversion data to be noticeably impacted if I were to use it for my PPC ads.

Implement the SEO page in the PPC ad and keep monitoring the quality score for the keywords where the changes have been applied to.

Keep the SEO landing page where changes have been positive, revert back if not.

Start the process over and check your QS frequently.

Quick recap: why is this worth it?

In some instances where the landing pages between SEO and PPC results differ, it is worth experimenting with SEO landing pages for PPC ads as this change can help you increase quality and lower your CPC.

Organic and Paid listing appearing at the same time: what to do?

I am sure you all had this conversation at some point in your SEO-SEM career: should we bid on this X set of keywords, for which we have already good organic visibility? Is there any point in having PPC ads if my SEO results are strong already?

Let me start with a clear statement: I do not have the answer and beware of the people who say that do! What I learnt in 5+ years of experience in digital marketing is that most of the time all you need to do to prove a point is to test things/assumptions: what works for one site might not work for another and so on. That’s why we built ODN at Distilled, testing, testing and more testing!

I am going to re-create a series of scenarios and share my thoughts on the differences of approach that you could take when discussed what to do when organic and paid listings appear at the same time.

Scenario 1: Brand keywords, good organic positioning

Imagine the following situation:

Keyword: brand type

SEO situation: ranking in position 1

The key question here is the following:

Should I or should I not bid on my brand terms, using precious PPC spend if I am already ranking 1 organically?

Reasons to do bid on your brand terms:

Brand defence: especially for highly competitive markets, you want to occupy as much search space as possible, so it makes sense. Also, for certain markets and situations your competitors (or retailers or partners) are allowed to use your brand terms in their ads, so in these situations, definitely do defend your name!

Brand awareness: a lot of people I talk to in the industry want to see their brand bid on these terms from a credibility and brand awareness point of view. If you think that is important, then do so.

See an example where it is worth bidding on your brand keyword:

For the query ‘halifax mortgage’ Halifax is appearing with a text ad and a couple of SEO results. It is worth noticing that there is competition for this term and that the destination URLs between the PPC ad and the first organic results are different.

My opinion here: keep bidding on your term.

Reason to NOT bid on your brand terms:

Save that cash: self-explanatory right? If there is no competition on that keyword and you think your SEO listing will absorb the traffic that a potential PPC ad would have attracted, then definitely consider a SEO-only approach.

Before going for it, I recommend building a testing framework that eliminates seasonality, takes into account all the other marketing channels you are running (they could skew the analysis otherwise) and then test if this is true. I have experienced tests where not bidding on brand terms makes absolute sense and the savings are quite substantial when applied to a large number of keywords: so why not explore the opportunity? It is worth reiterating that this would only work for brand terms where no other competitors are bidding on.

See an example where it might be worth NOT bidding on your brand keyword:

For the query ‘halifax mortgage calculator’ Halifax is appearing with a text ad and a couple of SEO results. In this instance, there is no competition for this term and the destination URLs between the PPC ad and the first organic results are the same.

My opinion here: consider an SEO-only approach.

Scenario 2: Non-brand, good organic position

Imagine the following situation:

Keyword: non-product type, non-brand type

SEO situation: ranking in position 1

There are a lot of considerations to keep in mind here, I will mention the most important ones in my opinion:

Volatility: are organic rankings too volatile?

Competition: Is the competition very tough for this keyword/cluster?

If you answer is yes to any of the above, then you clearly cannot rely on SEO to consistently be at the top of the SERP. Consider PPC to hold a position at the very top instead.

But the real key question is this:

How important is this keyword to your business?

If it is very important, you want to try and use both PPC and SEO at the same time: it will guarantee more space on the SERP (especially on mobile, where space is even more precious), therefore higher CTR. If it is not as important and you are confident that your organic result is better than the competition, then you may want to use that PPC spend on something else.

See an example below where a site occupying the organic position 1 decides not to bid on PPC: fantasticcleaners.com has no ads showing for the keyword ‘find cleaner’ despite being a high volume and high competition type of term.

Scenario 3: Product keyword, good organic position

Imagine this hypothetical situation:

Keyword: product type, non-brand

SEO situation: ranking in position 1

Google Shopping Ads: appearing for that keyword

As most of you know, Shopping Ads tend to appear for product-related searches where the likelihood of intent for a user is a conversion. This scenario is similar to scenario 2 and will involve the same questions: answer them with Shopping Ads in mind instead of text ads.

See an example below where a site ranks at position 1 organically and has Shopping Ad showing:

notonthehighstreet.com is appearing both on Google Shopping for ‘birthday gifts for family’ and as the top SEO result.

Scenario 4: Informative keyword, featured snippets

Imagine this fourth scenario:

Keyword: informative/generic keyword (non-product), non-brand

SEO situation: ranking in the answer box (featured snippets)

As most of you might know, you do not have to rank first organically to be eligible in the answer box (read this post to know more), so it is a very appealing opportunity for a lot of sites with less established organic results. As featured snippets occupy such a large portion of the SERP, it is quite evident that the user’s attention will be dragged there - the key question here is the following:

Do you think it is worth appearing for generic/informative terms where chances of conversions might be low (very top of the funnel activity)?

If you are trying to generate traffic and interest in your brand, why not consider it? The price of these keywords might be very cheap and not a lot of companies are interested in bidding in that space, so, as a result, it might be an opportunity worth exploring.

See an example below where a site ranks in the answer box and there are PPC ads appearing for the query:

Despite the fact that getyourguide.co.uk appears in the featured snippet, Airbnb still decides to bid on that particular query.

Always audit your landing pages: a must step before testing

Another key consideration relates to the major differences between PPC and SEO landing pages (refer to the previous paragraph about Landing page testing to understand this point).

When considering whether to ‘switch off’ PPC, always think about how well the SEO page/s could pick up that traffic.

Follow these steps to have a better idea:

If PPC and SEO use the same page for a particular keyword, then this applies:

we expect the user journey to remain the same in case the paid ads were removed, as the page between the two channels does not vary

by removing the PPC results (same landing page), we expect SEO to absorb most of the PPC traffic and conversions

If PPC and SEO use a different page for a particular keyword, then do the following:

Analyse the type of keyword and intent behind it - top vs bottom of the funnel

Check how different the SEO & PPC pages are: how far off a conversion is the SEO page? How much information and content does the PPC page display?

If the SEO page is significantly different (more informative or further to a conversion) than the PPC page, our expectations should be adjusted accordingly: for example, it is likely the SEO page will absorb the PPC traffic but not conversions, as the path to conversion is not comparable. So, it is likely that switching off PPC in these instances will save money, but my overall number conversions will be impacted - hence, a slightly riskier approach that should be tested.

Make sure to account for the above considerations when conducting this type of testing.

Creating a table like this in Excel/Google Sheets can really help you: see my table below, using Distilled’s SearchLove conference as a fictitious example.

Keyword PPC Landing page SEO Landing page Type of keyword PPC - Steps to conversions SEO - Steps to conversions distilled upcoming event distilled.net/events/searchlove-london/ distilled.net/events/ Informative 1 2 book distilled event london distilled.net/events/searchlove-london/ distilled.net/events/ Transactional 1 2 distilled searchlove distilled.net/events/searchlove-london/ distilled.net/events/searchlove-london/ Not clear - generic 1 1

Quick recap: why is this worth it?

It is worth experimenting with your paid & organic listings for multiple reasons: from brand defence to awareness to saving you a lot of money (if applied on a large portfolio of keywords).

Doing so will help you understand more about your market and your audience, with the ultimate goal of improving your PPC spend and take advantage of your SEO presence.

Part 2 of our SEO & PPC synergy series terminates here. Stay tuned to read the last article on the subject, which will include two more synergy ideas and a downloadable checklist.

Don’t forget to check out Part 1 here.

from Digital Marketing https://www.distilled.net/resources/ppc-seo-synergy-landing-page-testing/ via http://www.rssmix.com/