#contentwritingservicesinpune

[kaizen-design-studio]

HOW TO CREATE A GOOD CONTENT STRATEGY?

Content has become the crux of any company or brand. It is responsible for driving traffic and convert your audience to loyal customers of your product. There are many content writing services in Pune that provide you content for your brand, but if you want an excellent content strategy for your brand, Kaizen Design Studio is the best option. One of the best content writing companies in Pune, Kaizen Design Studio will surely give you an amazing content strategy that will play a key role in driving your brand towards success! According to a recent survey, over 63% of businesses have a planned and documented content strategy. With these statistics, you can imagine how important is a content strategy for any brand. Here are some great tips to create an excellent content strategy.

Keywords are the key

In terms of website and blogs, relevant keywords are vital for high ranking. Keywords, when blended with quality content can work wonders for your business! The content should be error-free, appealing and crafted in a good manner for high ranking. Take the help of a website like Google keyword planner for finding the highest-ranked keywords related to the subject. 

Confirm and validate your ideas

A content strategy requires information that’s verified and true. Every time you get a new idea, make sure that you verify the details about the idea you are about to implement. Your strategy should not be created on the basis of mere ideation, but it should also support facts.

Don’t forget to prepare a content calendar

Plan a calendar to make things simple. This makes your work a lot easier. Deciding what is the target of the day will enable you to think in a fixed direction. This will definitely impact your writing skills in a great manner. The amount of concentration and focus you develop when your things are planned and followed according to your calendar is really stupendous! So, always make sure that you prepare a calendar for every week! 

Great headlines create waves!

Headlines are the main asset for boosting your content at a massive level. Without an attractive headline, even a well-crafted content will not be noticed. So, it’s important to give catchy headlines to your blog. This will definitely help in attracting the audience to a great extent. Getting a catchy headline is difficult but always research, ideate and innovate to create a great headline. 

Analyze and strategize accordingly

Just crafting content strategies won’t work. You have to analyze your content by taking relevant feedback. Get to know what’s wrong and make improvements accordingly if any. This will help you to create niche content that appeals more to the user. 

Creating content that’s relevant to the audience is easy but crafting a unique content strategy that establishes a connection with the audience is a tad difficult. But with great practice, you can achieve your goal of an ideal content strategy. Kaizen Design Studio, a content marketing company in Pune provides the best content writing services in Pune. Kaizen Design Studio has an efficient and talented content team that strives to make every content strategy a success! 

[mgkaizen]

HOW A CORPORATE VIDEO CAN HELP YOU RANK HIGHER ON GOOGLE

A good corporate video is the need of the hour for the smooth sailing of a business as it defines your business or brand in a proper manner. Making videos that promote your business or brand is called corporate video marketing. Corporate video marketing is an important aspect of any business. This is an effective method to reach your audience. A good corporate video also helps in ranking you in the top Google search results. The output: More audience reach of your business! All of this comes under Corporate branding. A fabulous corporate video is a key to great corporate branding. For this, a good corporate video production company should help you in carving a good marketing strategy. Kaizen Design Studio, a corporate video production company in Pune provides the best corporate video services. It is a corporate video maker company in Pune that will boost your business prospects to a great extent by preparing amazing corporate videos that will always rank higher because of stunning graphics and excellent content!

Here are the main points relating to how a corporate video will help you rank higher on Google.

Place the video on a website

If you place a corporate video on your business website, it will help you to gain a place among the top search results as a video will make users stay on the website for a certain amount of time. 

Demonstrate your product

Your product or service is the main foundation of your business. Show a short demo of your product or service. Let the users explore the uniqueness of your product or service by viewing the demo. This will help in up-gradation of your Google ranking.

Make a video that educates the user

Make useful videos that provide information which will lead to the purchase of your product or service. Your corporate video should act as a magnet which attracts the target audience due to its alluring graphics and perfect explanation of your product.

Entertain, Entertain and Entertain!

Always prepare a video that keeps the user hooked so that the average time spent on the website will be increased and eventually, it will help your website climb the ladder of rankings!

Embed your videos

Make sure that you embed your videos on your business website. This will definitely help in increasing your video view family. While you embed the video, make sure that you click on the ‘Show suggested videos’ option because when the video ends, irrelevant suggestions will crop up and this unnecessary change can drive a consumer away. So, be careful about the same.

So, what do you understand by this? A brilliant corporate video will surely maximise your chances of featuring on the page 1 search results. Always remember that Google always looks out for videos that fulfill the intent. Prepare corporate videos on the same lines. With these tips, Google will find you and reward you with the gift of ranking your website among the top rank holders!

Want to create a marvellous corporate video? Visit Kaizen Design Studio, one of the leading corporate video production companies in Pune and see the graph of your business rise to its peak as Kaizen prepares state of the art videos to attract your consumer base!

[seobrainmine]

Best Content writing services in Pune - Brainmine

In today's technologically advanced world, your website's content will serve as the speech that encapsulates what your website is all about. It will be simpler for your customers to learn more about your website, business, or services if you have strong content on it.

If Want to Curate content to your website get in touch with best content writing services in pune.!!!

Visit - https://www.brainminetech.com/content-writing-companies-pune.html Or 

Call at - 8446477774 

[pkaizen]

HOW CAN A GOOD CREATIVE AGENCY CHANGE THE FORTUNES OF YOUR BUSINESS

[mgkaizen]

EFFECTIVE INTRODUCTION OF YOUR BUSINESS THROUGH CORPORATE VIDEO

For people to understand what a company does, a corporate video can help in so many ways. A short 90 seconds video can help a business reach its potential and benefit them otherwise not available using other forms of strategies. Adding a video helps businesses in engaging with readers and other potential customers. According to statistics of Wyzowl, many businesses prefer to use their own corporate video marketing as a strategy for successful growth. Video marketing has become an important tool when it comes to promotion since it is considered to be versatile and profitable. These are a few effective ways to introduce your business to the world with corporate video.

Conversion and Sales Can Benefit from a Corporate Video

If you’re serious about reaching customers, then a video goes a long way. When a business looks for a massive conversions boost, adding a product video surely helps. Sales too can get a huge boost thanks to adding a video. If a business wants its product to be bought by customers, it is better to add exciting products video.

Corporate Videos help to Get Great ROI

Experts say that adding a product video brings a good return of investment. It takes a decent amount of investment when it comes to videos. However, in the end, if everything works right, you can expect big-time ROI. Additionally, tools for video editing are getting improved plus easier to afford. And thanks to technology, smartphones are also capable of making decent videos.

Keep it Simple and Short

For a one minute script, you can only add a maximum of 150 words and therefore, it is imperative for the script to be short. Additionally, the video must have simpler visuals so users remain engaged and find it intriguing to their eyes.

Focus on the Script

The script is the most important factor when it comes to a video. Adding a few visuals and other elements to a video is fine as long as the script matches with the entire video. If the script is unclear then users will not prefer watching your video and switch over to your competitors.

You can Build Trust with a Video

For conversions and sales, truth is the foundation. Trust and long-term relationships can only be created with the correct concept of content marketing. Apart from keeping users engaged, videos can also help to ignite emotions. Therefore, if you want your corporate branding image to shine and improve the trust factor, you would want to add a serious video.

 Your Videos can be added on Google

Videos allow users to remain on your website for a longer duration. This is because traditional SEO practices based on ‘Keywords’ is changing. Corporates and other size businesses are adding videos on Google’s Search Engine to rank up their respective sites. As charming as it sounds, make sure the videos are optimized to run on platforms such as YouTube.

Videos are more Popular on Mobile Devices

If you’re a corporate video maker in Pune then you must know that mobile and video are like ‘Husband’ and ‘Wife’. With the rise in technology, smartphones are not only getting better and faster but also affordable. This gives users the opportunity to stay engaged with their phones and watch a video on YouTube.

Corporate video production in Pune is growing and this is why it is important to understand and follow these tips for a lot of reasons. If you need professional help, then try contacting a corporate video production company.

[mgkaizen]

DOS AND DON’TS OF USAGE OF STOCK FOOTAGES

Stock footages provide high-quality videos that have been already made to be suitable for a vast number of themes. Finding the type of clip that is suitable for the kind of video you want to make, molding it, and fit into the project saves time and money. However, if some careful considerations are not taken into account, it might ruin the great work done. There are some dos and don’ts to be taken into account to make stock footages work wonders for you. Following is the list:

DOS –

1. Explore the chosen library

Many resources for stock footages are pain and lack of planning may exceed the budget of the whole project. So, explore what kind of footages are available and find the clips that you might need. If you need help, there are stock forums where experienced users will help you. In addition, determine which footages will be useful in transition between scenes. Conduct a cursory search to determine what is available and what fits.

2. Do contextual test

The way stock shots are matched is important in a great video. It provides contextual meaning. If you want the stock shot to just fit in or you need a contrast to introducing another scene, there needs to be clarity. To gain that clarity, perform the contextual test. A watermarked preview will enable to determine if everything fits well.

3. Determine the role of stock footage

Determine what role the stock footage will play. Is it an establishing shot or wide open shot? Stock footages can take you to places that do not even exist. Explore what is beyond the green screen. Stock can appear in reflections, through windows, or on tablets and phone which are on set.

4. Make sure nothing is outdated or will be outdated soon

While making a video, ensure the footage will not be outdated quickly or already outdated. It will lose the relevancy and the video will lose its credibility. If people are using iPhone 4 in 2018, it will look odd.

 DONTS –

1. Don’t select the shot that looks like a poster of a film

Unless you want to give that effect, don’t choose any shot that would look like a poster of a movie. There is a space for glamorous shots, but don’t use it to give an unnecessary effect. Stay relevant as much as possible.

2. Don’t select a shot that looks great in isolation

Choose a shot that is relevant to the artistic intent. If the shot looks great, use it in the film. But don’t use it because it is great. When it will blend in the film, it may give an opposite effect. Use a watermarked version to determine if the shot looks great in the context of the project.

3. Don’t change the theme of the story to match to the footages

There are a lot of footages available to match your theme. All you need is an extensive search. Don’t change the theme to match to the great footages. It might turn out to be time consuming and exhausting.

4. Don’t hesitate to use stock footages

Stock footages are great resources that can save time and money along with enhancing the look of the production. It has a wide range of footages and can be used for making great films to communicate with audience effectively. So, don’t hesitate while using stock footages. Save time and money.

Corporate videos are effective tools to spread the vision and information about products, services, and work culture of a company. Being one of the leading corporate video production company in Pune and gaining wide experience in creating corporate videos, Kaizen Design Studio helps companies in creating videos to share their message with the world through storytelling and increase brand awareness.

[mgkaizen]

COMMON THEMES USED IN CORPORATE VIDEO BLOGS

While conveying information about recent activities, events, and plans along with sending important messages from top executives, companies use blogs. Most of the times, they use the textual information to convey information and send messages. In a changing scenario where everything is required instantly, videos blogging on the corporate website becomes an essential option. Conveying messages in a precise way and short duration will help companies in connecting with their potential and current customers. Following are some of the common themes used in video blogging on corporate websites:

Core values:

Conveying core values of an organization through corporate video blogging will connect with audience instantly. Showcasing what values are and how they are practiced through video is an easy way to convey what company stands for. Potential and current clients can relate to that and companies will be able to strengthen the relationship with them. As people do business with people, CEO can sit down, face the camera, and give information about its values. On the other hand, several clips can show how those values are practiced with CEO’s voice in the background. This would connect people with the business. The content will be more personal and engaging, so it will help in connecting people at a personal level.

Blending professional videos with user-generated videos:

Posting a video that is created professionally for the promotional purposes by the company and generated by the user will carry more weight. The content and cases produced by users are more influential as they are hand-crafted by users, so there is no exaggeration about services or products. This provides authenticity and people love authentic content. Moreover, making a professional video is also necessary to convey message and information about new products, services, or upgrades.

Customer experiences & feedback:

One of the most influential marketing tools is a testimonial of customers. Instead of posting their feedback through textual format, it can be posted in a video format. As potential clients can see customers personally and relate to them, it will be easier for people to connect with the brand. Telling real stories about using products and services and how they feel about them would help in creating a great impact and building trust.

Employee testimonials:

Along with posting videos about customer experience, it is important to convey insights about work culture and how employees feel about working in the organization. As customer insights are powerful, employee statements are helpful too. When employees are given a way to express their opinions, experiences, and insights, it shows that the company cares about their employees and their voice matters. This is one of the powerful strategies to convey the culture of a company to which customers can relate.

Video on corporate blog sites is an effective way to send a message and give information about recent events, activities, and customer experiences besides textual format. Being one of the leading branding agencies in Pune and gaining wide experience in creating corporate videos, Kaizen Design Studio helps companies in maintaining their blogs and creating videos to share their message with the world through storytelling and increase brand awareness through blogs.

[mgkaizen]

BENEFITS OF CORPORATE VIDEOS FOR YOUR BUSINESS

Corporate video marketing is now an essential part of any business. It has many benefits that can propel your brand towards success. A corporate video that is created with intriguing motion graphics helps a brand to promote itself perfectly within the target audience. For making a great video, a good corporate video maker is needed. If you are searching for a good corporate video maker in Pune, Kaizen Design Studio, a video production company in Pune is where you should end your search! 

A corporate video is basically a video produced for a company, brand or organization to showcase its capabilities and the list of products and services it has. There are a plethora of advantages to corporate video production. Here are some of the major benefits. 

Improved SEO rankings 

Page ranking is a major constituent responsible for the success of any business. If your business is featured in the top-ranking searches, congratulations! You have started your journey towards success in terms of leads and conversions! For improving your rankings, Corporate videos play an important role in making your website crawl on the top page results. Make sure that you post corporate videos constantly on your site for increasing your rankings

Maximum client attraction 

According to recent research, 80% of clients are likely to get converted if you have a corporate video on your landing page. A corporate video is a powerful tool for letting the viewer understand the product or services you offer. If your video is made by an experienced motion graphics designer, it is sure to attract maximum traffic. If you want your video to attract maximum viewers, opt-in for Kaizen Design Studio! A renowned name for top Corporate video production in Pune, Kaizen Design Studio has an expert team of motion graphics designers that create perfect corporate videos according to the industry of your business.

A better understanding of the products and services

Corporate videos serve as an engagement tool for the audience due to its powerful explanatory nature and enthralling graphics to support the explanation. Instead of reading, a majority of people prefer to watch a video for understanding a product or service. If your brand has explainer videos for letting the customers get an insight into your product or services, they are more likely to be converted into prospective buyers! You can contact Kaizen Design Studio, an explainer video company in Pune for creating the best explainer videos.

Increase in traffic, in a positive way! 

Recent studies show that there is a 75% chance of an increase in traffic on your website if you have a corporate video displayed on your website. Videos account for two-thirds of the traffic on the internet. The more traffic on your website, the more sales you are going to get for sure! 

With such fantastic benefits for your business or brand, it is vital that you incorporate corporate videos. They can really prove a boon for your business and is sure to attract the maximum audience towards your brand. For a great corporate video strategy, get in touch with Kaizen Design Studio, a video production company in Pune now! 

About Us  Kaizen Design Studio is the most trusted branding company in Pune. We pride ourselves on being ahead of the curve and bringing in pioneering marketing strategies and tools for our clients just like the ones mentioned in this article. To know more about what we can do for you, get in touch with us at the earliest.

Contact Us Sr.No. 20/3/2, Pashan Road, Near to Maratha Mandir, Bavdhan, Khurd, Pune, 411021 Email Id: info@kaizendesignstudio.com Website: https://www.kaizendesignstudio.com

[mgkaizen]

EFFECTIVE INTRODUCTION OF YOUR BUSINESS THROUGH CORPORATE VIDEO

For people to understand what a company does, a corporate video can help in so many ways. A short 90 seconds video can help a business reach its potential and benefit them otherwise not available using other forms of strategies. Adding a video helps businesses in engaging with readers and other potential customers. According to statistics of Wyzowl, many businesses prefer to use their own corporate video marketing as a strategy for successful growth. Video marketing has become an important tool when it comes to promotion since it is considered to be versatile and profitable. These are a few effective ways to introduce your business to the world with corporate video.

Conversion and Sales Can Benefit from a Corporate Video

If you’re serious about reaching customers, then a video goes a long way. When a business looks for a massive conversions boost, adding a product video surely helps. Sales too can get a huge boost thanks to adding a video. If a business wants its product to be bought by customers, it is better to add exciting products video.

Corporate Videos help to Get Great ROI

Experts say that adding a product video brings a good return of investment. It takes a decent amount of investment when it comes to videos. However, in the end, if everything works right, you can expect big-time ROI. Additionally, tools for video editing are getting improved plus easier to afford. And thanks to technology, smartphones are also capable of making decent videos.

Keep it Simple and Short

For a one minute script, you can only add a maximum of 150 words and therefore, it is imperative for the script to be short. Additionally, the video must have simpler visuals so users remain engaged and find it intriguing to their eyes.

Focus on the Script

The script is the most important factor when it comes to a video. Adding a few visuals and other elements to a video is fine as long as the script matches with the entire video. If the script is unclear then users will not prefer watching your video and switch over to your competitors.

You can Build Trust with a Video

For conversions and sales, truth is the foundation. Trust and long-term relationships can only be created with the correct concept of content marketing. Apart from keeping users engaged, videos can also help to ignite emotions. Therefore, if you want your corporate branding image to shine and improve the trust factor, you would want to add a serious video.

 Your Videos can be added on Google

Videos allow users to remain on your website for a longer duration. This is because traditional SEO practices based on ‘Keywords’ is changing. Corporates and other size businesses are adding videos on Google’s Search Engine to rank up their respective sites. As charming as it sounds, make sure the videos are optimized to run on platforms such as YouTube.

Videos are more Popular on Mobile Devices

If you’re a corporate video maker in Pune then you must know that mobile and video are like ‘Husband’ and ‘Wife’. With the rise in technology, smartphones are not only getting better and faster but also affordable. This gives users the opportunity to stay engaged with their phones and watch a video on YouTube.

Corporate video production in Pune is growing and this is why it is important to understand and follow these tips for a lot of reasons. If you need professional help, then try contacting a corporate video production company.

[seobrainmine]

One of the Best Content Writing Services in Pune - Brainmine

Content acts as the important supply of data for the browsers and publications them thru a website. However, virtually having content material on a website (or any different digital platform) is not enough. It is very essential for a commercial enterprise to have unique and better quality content material put up on a variety of platforms. Brainmine, A Content Writing Services in Pune offer high-quality content writing service from skilled content writers.

Visit to Know more about Content writing services - https://www.brainminetech.com/content-writing-companies-pune.html Or 

Email at - info@brainminetech.com 

[mgkaizen]

WHAT NEEDS TO BE SHOT ON VIDEO SHOOT DAY?

Corporate video is an essential part of spreading the word about the identity of the company and what it does. Providing information in a short time helps in spreading awareness with ease to potential clients and customers. The corporate video helps the brand reach a mass audience in short time, appear at higher ranks on search results, and gain popularity. That is why companies have started shooting the corporate videos for corporate branding and standing out of competitors. Either they shoot the video or give a contract to corporate video making companies or branding companies, there are certain steps to be followed. First, the video maker needs to survey the location, write a script based on the survey, and then start filming according to the script. Following are some of the tips on what needs to be shot on the video shoot day for a good corporate video:

Location & Action:

When a video maker is at the location of a shoot, capturing the whole location in wide angle is necessary. If there are manufacturing processes taking place, capturing them through mid-shots and close-ups will be helpful. In addition, if people are working in a company or at the site, taking mid-shots of people, close-ups of faces, and recording specific reactions if needed will be helpful to make a good and informative corporate video.

Interviews:

The corporate video must involve interviews of different employees and management board members working in the company. As people working in corporate may not have an idea of delivering a good interview, it becomes cumbersome for video makers to edit and put only the best footage in the video. For the best interview footage, video maker needs a wide version and a tight version of an interviewee. These two camera angles offer a sufficient footage to edit and present the best version. Interviewers should be recorded while asking a question and nodding when interviewee answers the questions. It enables in breaking the continuous footage of a person answering the question. Moreover, there should be prepared messages to say if the answers do not do the job well. Video makers need to advise people to sound spontaneous. If they sound artificial and scripted, it will not look good for the video.

Product & services along with user shots:

Capturing images of products and videos of services along with users using them are essential for a corporate video to spread awareness about what company does and show user experience. For example, if a company manufactures sarees, the video should contain a model wearing the saree to help clients known how it looks when someone actually wears it. It a company offers payment service, there should be a demo of how easy it is to use the service. There should be plenty of shots of whole products and close-ups to capture the details. While shooting demos or presenting the product, a video maker needs to notice if there is a consistency in shots. Are there any distracting shadows that may spoil the beauty of products? Whether the makeup of models looks good? If the shoot will take multiple days to complete, all the details should be taken into consideration and should be kept consistent with the previous day.

Video makers can also choose to take few shots in slow motion. In addition, taking notes for editor about specific details is necessary while following steps given above. After capturing everything necessary to make a good video, the editor will do the job of cutting unnecessary shots and including vital details to make the corporate video that will be liked & shared along with encouraging clients and investors to be associated with the company. Being one of the leading video production house in Pune and gaining wide experience in creating corporate videos, Kaizen Design Studio helps companies in sharing their message with the world through creative storytelling and enhancing brand awareness.

[mgkaizen]

10 INCREDIBLE VIDEO CONCEPTS TO CONSIDER FOR BRANDING

As the era of instant gratification has emerged, the strategies for branding have changed. The video content is gaining more attention than written content. The written content is important, but relying only on it can become a disadvantage for the business. It is tiresome for potential customers to go through all the textual information on the website or other platforms. On the other hand, videos can convey the information in crisp, creative, and direct manner. Videos are gaining immense popularity they convey a lot of information in a short time. Branding companies have determined the changes in preferences of audience and changing strategies accordingly. The emphasis on video content has been given to reach customers and stand out from competitors while branding. However, it is not an easy thing to strategize videos and spread a word about the brand. There are video concepts that need to be considered while devising branding strategies. Following are some the concepts that should be considered:

1. How-to videos

These videos show how the product or service should be used and how it can bring change in the lives of customers. Though they may not gain immense viewership immediately, but they can be influential in a long-term strategy. It helps brands to showcase their products and services along with how they can make a difference in a direct manner. These videos should talk only about the product. For instance, if the product is a smartphone, the video series must focus on how to perform various functions, how to use it to save time, or how to take advantage of innovative features it offers.

2. Testimonial videos

When a lot of users have used the product, companies can ask them about their feedback and post it in a video format. In addition, they can visit their places and record their feedbacks. When other users are making a decision about a big purchase, they need opinion of those who have used the product or service. Then testimonial videos will help the company to win their confidence through those who already used the product.

3. Interactive videos

These videos are made to allow interactions with viewers. There is information about products or services and a link in the video that will direct users to buy them. In addition, viewers can also choose the ending they would like to view.

4. User-created videos

Similar to testimonial videos, companies can spread the word about their brands through user-created videos. There should be a portion on the website where people can upload the videos regarding the usage of the products and services. Visitors will prefer watching these videos as they connect more with fellow users than a video created for promotional purposes by a company.

5. Prank videos

Pranks are funny. This kind of videos will not be appropriate for all the businesses, but these videos have potential to go viral due to their funny nature and honest reactions of people after discovering it was a prank.

6. Animated videos

With the help of animation, brands can convey a lot of information that cannot be conveyed through a real video. Moreover, animations offer a creative touch to the videos.

7. Vine

These short and crisp 6-second videos are gaining popularity across the world and creative utilization of Vine would help brands in spreading the word.

8. Silent films

The creative and mesmerizing combination of music and images can connect with people’s emotions and feelings. Utilization of silent films will enable connection as well as awareness.

9. Time-lapse

Time-lapse videos are effective to show how a product or service can bring change over time and make a difference in users’ lives. Whether it is about showing how a smartphone battery can last long or how fertilizers can help in growing large number of crops, time-lapse videos are among the best options.

10. Storyline

Telling a short story to promote a brand is always an effective strategy. People like stories and they will be inclined to watch stories more than a promotional video. Engaging potential customers through stories will help brands in connecting people and spread the awareness.

Video content is a must-have strategy to spread awareness about the brand in the age of instant gratification. It conveys a lot of information in a short time. Having video content on a website and other platforms is essential to reach and connect with the customers easily and Kaizen Design Studio will help you in achieving that objective. Being one of the corporate video production company in Pune, it strives to help customers create brand awareness and increase reach through video content.

[mgkaizen]

10 INCREDIBLE VIDEO CONCEPTS TO CONSIDER FOR BRANDING

As the era of instant gratification has emerged, the strategies for branding have changed. The video content is gaining more attention than written content. The written content is important, but relying only on it can become a disadvantage for the business. It is tiresome for potential customers to go through all the textual information on the website or other platforms. On the other hand, videos can convey the information in crisp, creative, and direct manner. Videos are gaining immense popularity they convey a lot of information in a short time. Branding companies have determined the changes in preferences of audience and changing strategies accordingly. The emphasis on video content has been given to reach customers and stand out from competitors while branding. However, it is not an easy thing to strategize videos and spread a word about the brand. There are video concepts that need to be considered while devising branding strategies. Following are some the concepts that should be considered:

1. How-to videos

These videos show how the product or service should be used and how it can bring change in the lives of customers. Though they may not gain immense viewership immediately, but they can be influential in a long-term strategy. It helps brands to showcase their products and services along with how they can make a difference in a direct manner. These videos should talk only about the product. For instance, if the product is a smartphone, the video series must focus on how to perform various functions, how to use it to save time, or how to take advantage of innovative features it offers.

2. Testimonial videos

When a lot of users have used the product, companies can ask them about their feedback and post it in a video format. In addition, they can visit their places and record their feedbacks. When other users are making a decision about a big purchase, they need opinion of those who have used the product or service. Then testimonial videos will help the company to win their confidence through those who already used the product.

3. Interactive videos

These videos are made to allow interactions with viewers. There is information about products or services and a link in the video that will direct users to buy them. In addition, viewers can also choose the ending they would like to view.

4. User-created videos

Similar to testimonial videos, companies can spread the word about their brands through user-created videos. There should be a portion on the website where people can upload the videos regarding the usage of the products and services. Visitors will prefer watching these videos as they connect more with fellow users than a video created for promotional purposes by a company.

5. Prank videos

Pranks are funny. This kind of videos will not be appropriate for all the businesses, but these videos have potential to go viral due to their funny nature and honest reactions of people after discovering it was a prank.

6. Animated videos

With the help of animation, brands can convey a lot of information that cannot be conveyed through a real video. Moreover, animations offer a creative touch to the videos.

7. Vine

These short and crisp 6-second videos are gaining popularity across the world and creative utilization of Vine would help brands in spreading the word.

8. Silent films

The creative and mesmerizing combination of music and images can connect with people’s emotions and feelings. Utilization of silent films will enable connection as well as awareness.

9. Time-lapse

Time-lapse videos are effective to show how a product or service can bring change over time and make a difference in users’ lives. Whether it is about showing how a smartphone battery can last long or how fertilizers can help in growing large number of crops, time-lapse videos are among the best options.

10. Storyline

Telling a short story to promote a brand is always an effective strategy. People like stories and they will be inclined to watch stories more than a promotional video. Engaging potential customers through stories will help brands in connecting people and spread the awareness.

Video content is a must-have strategy to spread awareness about the brand in the age of instant gratification. It conveys a lot of information in a short time. Having video content on a website and other platforms is essential to reach and connect with the customers easily and Kaizen Design Studio will help you in achieving that objective. Being one of the corporate video production company in Pune, it strives to help customers create brand awareness and increase reach through video content.

[mgkaizen]

Being one of the leading branding agencies in Pune and gaining wide experience in branding through videos, Kaizen Design Studio helps organizations in making the videos as well as promoting them to give a brand its unique identity and exposure it deserves.

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TOO MUCH INFORMATION, VERY LESS TIME – MAKING AN UNFORGETTABLE VIDEO

There will always be a scenario when a corporate client tells a video production company to make a corporate video for them in only two minutes. Given the number of huge projects they have undertaken, it seems difficult. There are huge assets to be shown and a lot of information to be conveyed. Here lies the problem. Including every piece of information can have a negative effect. As the human mind has limits, grasping too much information can result in less recall value. A lot of information can be tempting, and making an excellent video conveying each piece can be easier, but this may impact negatively on the company. There are some misconceptions that make the corporate video forgettable and boring. Let’s shade a light on some of them.

Misconception 1: More information equals to more value.

We may be driven by a conception that offering more information through video would provide more value. Turns out, this is a misconception. Studies show that people can remember the only handful of points out of a video. So, instead of conveying 10 points, convey only 5. The best way to do this to determine the priorities and which points can be focused on to make the maximum impact. Moreover, focus on emotional engagement rather than loading the video with a lot of information. Engaging the viewer emotionally will increase the recall value. Telling a story creatively will help in engaging them emotionally and making an unforgettable video. There is a rule of thumb which states that there should be 20-30 seconds breathing room in a two-minute video.

Misconception 2: There is no difference between written messaging & video messaging

There are professionals who are good at conveying the message through the textual format. They believe saying what they want to convey through a 300-word text will have the same impact in a minute video. However, they do not have an idea of what can be conveyed in that minute. They also believe that what can be conveyed in 100 seconds through text can be conveyed in the 100-second video. There is a conception that the impact of conveying through a well-written message in the voice-led video will make the same impact as a blog post. This is a misconception. It needs to be determined by the message that needs to be conveyed. Moreover, an average reading speed is 200 words per minute, but average speaking speed is 150 words per minute. To read what is on paper may take 75 seconds, but to speak it on video takes 100 seconds. Adding imagery and music along with breathing space, the video length will exceed to make the impact. There is a difference between a written message and a video message. Opt for a way based on what needs to be conveyed.

Misconception 3: I understood what I convey, so will my audience

Video producers need to take the point of view of the audience into consideration while making a video. Making a video based on your point of view may result in a great video, but if the audience does not understand, it will of no use. There is a misconception that if a video producer understands what needs to be conveyed in the video, everyone else will. Conveying the information in a way the target audience will understand is important. This will help in making an unforgettable video.

Making a corporate video is one of the essential strategies of branding. It helps in gaining a wide exposure and engaging audience in a very less time. Being one of the leading corporate video production companies, Kaizen Design Studio helps corporate companies convey the information in the most effective and creative way to make the maximum impact.

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CORPORATE VIDEO PRODUCTION – HOW TO GET A JOB AS A CREATIVE FILMMAKER

Branding companies have always been looking for creative filmmakers who can make great corporate videos. Despite being creative and knowledgeable enough, many candidates fail to get a job because they lack understanding of the real-world corporate video production. Then candidates miss on the opportunities of getting a job and becoming a useful resource to the company. Being creative is essential. Having great skill is essential. Moreover, it is essential to showcase those skills and creativity in the best way that will be useful for the corporate and the branding company. Following are some of the tips for helping candidates get a job in a corporate video production:

Don’t be an egoist filmmaker:

A corporate video production business is about conveying the message and showcasing the assets of a corporate company in the most creative and impacting way. The first criterion is to convey what the client needs to communicate to benefits the organization in a way the client wants to. It may a video for pitching in front of investors or a video to entice potential customers. Determining the target audience and the requirements of a client are necessary. This leads to becoming very adaptive in making the film. Deciding the scene, editing style, and narrative should be appropriate to convey the brand identity. Adapting to the needs of a client and target audience is a must criterion.

Do not stick to one style:

Filmmakers are obsessed with a single style, genre, look, and feel. This works when a filmmaker is making a film for his/her own interest or a college project. However, this will not work for working for a corporate video production company. There are various clients and they have a different target audience. Making a video in a style that is appropriate for those clients is necessary. Making a video for a 7-star hotel will have a lavish style, look, and feel. However, making a video for a 3-star hotel will have everything different than the 7-star hotel video as the target audience changes.

Demonstrate a variety of techniques:

The versatility is the most important criterion for working with the corporate video production company. Having a variety of techniques and approaches will help in making an impactful short video. Corporate video is a service, and there are a variety of clients and their target audience. Making the video based on their needs will be possible when a filmmaker has a hands-on experience in a variety of techniques and approaches. Shading a light on those acquired skills will help in getting the job.

Getting a job in a corporate video production is not very difficult if the basic criteria such as versatility and understanding needs of the target audience are considered. Being one of the leading corporate video production companies, Kaizen Design Studio helps corporate companies create corporate videos that convey the message in the most effective and creative way by employing creative filmmakers.