#coprorateVideoMakersinPune

[kaizen-design-studio]

The first impression is the last impression. It is true in the case of meeting in person as well as watching a video. When you are facing the camera for a video, the body language matters along with the subject you are talking about.

[mgkaizen]

HOW A CORPORATE VIDEO CAN HELP YOU RANK HIGHER ON GOOGLE

A good corporate video is the need of the hour for the smooth sailing of a business as it defines your business or brand in a proper manner. Making videos that promote your business or brand is called corporate video marketing. Corporate video marketing is an important aspect of any business. This is an effective method to reach your audience. A good corporate video also helps in ranking you in the top Google search results. The output: More audience reach of your business! All of this comes under Corporate branding. A fabulous corporate video is a key to great corporate branding. For this, a good corporate video production company should help you in carving a good marketing strategy. Kaizen Design Studio, a corporate video production company in Pune provides the best corporate video services. It is a corporate video maker company in Pune that will boost your business prospects to a great extent by preparing amazing corporate videos that will always rank higher because of stunning graphics and excellent content!

Here are the main points relating to how a corporate video will help you rank higher on Google.

Place the video on a website

If you place a corporate video on your business website, it will help you to gain a place among the top search results as a video will make users stay on the website for a certain amount of time. 

Demonstrate your product

Your product or service is the main foundation of your business. Show a short demo of your product or service. Let the users explore the uniqueness of your product or service by viewing the demo. This will help in up-gradation of your Google ranking.

Make a video that educates the user

Make useful videos that provide information which will lead to the purchase of your product or service. Your corporate video should act as a magnet which attracts the target audience due to its alluring graphics and perfect explanation of your product.

Entertain, Entertain and Entertain!

Always prepare a video that keeps the user hooked so that the average time spent on the website will be increased and eventually, it will help your website climb the ladder of rankings!

Embed your videos

Make sure that you embed your videos on your business website. This will definitely help in increasing your video view family. While you embed the video, make sure that you click on the ‘Show suggested videos’ option because when the video ends, irrelevant suggestions will crop up and this unnecessary change can drive a consumer away. So, be careful about the same.

So, what do you understand by this? A brilliant corporate video will surely maximise your chances of featuring on the page 1 search results. Always remember that Google always looks out for videos that fulfill the intent. Prepare corporate videos on the same lines. With these tips, Google will find you and reward you with the gift of ranking your website among the top rank holders!

Want to create a marvellous corporate video? Visit Kaizen Design Studio, one of the leading corporate video production companies in Pune and see the graph of your business rise to its peak as Kaizen prepares state of the art videos to attract your consumer base!

[pkaizen]

SUPER WAYS TO USE APP STORE OPTIMIZATION FOR BETTER DISCOVERABILITY

ASO or App Store Optimization is a way of making sure that your app meets the app store ranking process and rise to the top of a search result page. But how can your app get optimized for better discoverability in an app store? To give you an idea about ASO better, we are writing this small guide with which, you can understand ASO in a short period of reading.

To help you boost your app store ranking together with your app marketing strategy, we have noted some of the basic points with whom you will get how ASO actually works. There are around 1.3 million Android apps in the Google Play Store and 1.2 million apps in Apple’s App Store used by almost 2 billion Smartphone users around the globe. And mind it, the number is growing day by day.

These numbers are enormous and staggering especially if you are a developer or an owner of the business with a need for an app. We at Kaizen have developed various techniques to get your app noticed.

What are the Ranking Factors?

The app stores  algorithms are still a mystery for even the most skilled app store optimizer. Not a whole mystery though, even though most of the factors are either unknown or immeasurable. However, there are many factors that may be determined with a good quantity of accuracy to work out how they work. Some the more constant metrics that have an effect on ranking are:

Total number of downloads

Download frequency (downloads/hour)

User engagement

Keyword relevance

Number & value of reviews

Update frequency

Retention

Why going organic is important for your app?

The term organic comes from nature, you have heard it a million times that organic is best for you once talking about food. it’s no different when talking in terms of app traffic. when users notice things on their own wish, they end up believing that the result, product or service that they found is based on their own decision, a part of their own search process. this is often a hugely important psychological issue that creates ASO the key factor in app marketing.

The irony is that this belief in finding what you have got been searching for, through your own search terms, are the results of a search conditioned by variables and rules of search algorithms. All of these searches will provide us with those specific results. The formula dictates this, not the user.

We all understand that the user desires to find what they consider to be the simplest result, however, even algorithms behave in erratic ways in which and the plan of providing the user with the simplest result is not only romantic however 100 percent hypothetical.

To get the user-centric ASO and SEO services in Pune which will drive more downloads to your app, contact us today!

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, best digital marketing company in pune.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[ujjwalakaizen]

How is the Digital Marketing growing? What is the need of it?

When we look at the last couple of years there is exponential growth in manipulation of internet, as the matter of fact every individual is promoting themselves on internet to let other people know them.

In the same way to get more contemporary customers individuals are also promoting their business on internet in proper sensible manner so that customers after looking at your business elements they should generate interest in business product or service. People should remember you after that. By doing so you will not only be getting customers for your service or product but also at the same time you will get branding of your business. And this is what is outcome from digital marketing for your business. You can get done your business branding services in Pune from the best at Kaizen Design Studio

Digital marketing is the thing which will never go wrong. Let me explain it to you, traffic on internet will only grow and not reduce for sure so there is no doubt if there are my customers on internet or not. It is definite that it will take some span but you will definitely reach out to your customer. Unlike others if have also strong will to grow your business and reach out to your customers, we at Kaizen Design Studio can help you will the same as we are known for the best digital marketing in Pune.

The importance of digital marketing is that you can track what you are paying for and drive better towards your audience. When you invest time and money into your campaigns, you want to know that they are working, and you can track it easily. You can easily track the metrics such as cost, clicks, likes, shares, comments, conversions. With digital marketing you monitor and immediately make changes where required as you get to know if improvement needs to be done. The same you can get it done by the professionals in digital marketing services in Pune.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions. Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, digital marketing in Pune.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id: info@kaizendesignstudio.com

Website: https://www.kaizendesignstudio.com/

[kaizen-design-studio]

THE POWER OF CORPORATE VIDEOS ON SOCIAL MEDIA

The world of business has grown innumerably all over the globe. Various marketing strategies and types have evolved over the years as technology evolved. Every business should be updated with the latest marketing strategy in order to compete with their rival company as it is important to note that if they are ahead in updating their marketing strategies, they will surely attract a good amount of customers to their base because they are ahead in terms of the latest marketing trends that people prefer. 

If we think of the latest trends in the marketing arena, Corporate videos are one of the trending tools for marketing. This type of strategy has gathered momentum due to its quick description and visually pleasing factor. A person does not have much time to read long descriptions of your brand. Everyone wants information that is short and attractive at the same time. 

Corporate videos help you to avail the benefits of short content in an attractive manner. A good corporate video is key to a larger audience reach. If you want to grow your business, a good corporate video maker is vital. If you are looking for a good corporate video production company in Pune, Kaizen Design Studio is a leading advertising brand which specializes in corporate video marketing and can provide you the best strategies for your company to evolve in a prospering brand!

A good corporate video has many amazing advantages that can help you grow your business. Read on to know more about the advantages of corporate videos and the different techniques to prepare the perfect video.

ADVANTAGES OF A CORPORATE VIDEO

Trust booster

Videos help to build trust among your targeted audience as you show the products or services offered by your brand live on the video. It encourages a person to trust in your brand as he practically sees every aspect of your company or business. According to a survey, about 57% of people admit that videos boost the trust quotient in the product. 

Connecting people

Videos are a great means of connecting your product or service to your targeted audience as a person has an emotional reaction to the video than any other means of marketing tools. People are more attracted to a specific product or service when they view it live and the working of the product or service lures them to buy. Corporate videos are a powerful opportunity for businesses to boost their sales. A recent study found out that a whopping 144% of people are more attracted to a product or service after they view them through a marketing video

Video trend, Google’s friend!

 Google is the best friend of corporate videos as it can help your business to crop up on the top of search preferences on Google. Websites having videos are 53 times more likely to pop up on the top search results page. But why is Google so fond of videos? The answer is simple: Watching videos means a user spends more time on your website which is one of the prerequisites of Google Ranking factors. 

POWER PACKED IMPACT OF CORPORATE VIDEOS ON SOCIAL MEDIA PLATFORMS

Facebook

Over 8 billion videos are uploaded on Facebook every day and it is prioritizing video-based content these days. So, it’s a great option to upload your marketing video on Facebook. Just make sure that you upload the video directly and not just post the link of the video as it may not lure many of the users to open the link and view the video.

Instagram

Instagram has emerged as one of the most impactful social media platforms over the years. Videos can play a great role in attracting prospective buyers on Instagram. Short 60 sec videos can help you garner more views for your marketing video. Hashtags on Instagram can help you to optimize your marketing campaign

Twitter

The micro-blogging platform also has tremendous potential for magnetization of users through videos. The length of the videos matters here. A 15-30 sec video is perfect for Twitter. Also, research has proved that a video on Twitter is 2 times more memorable than other social media platforms.

A corporate video is a powerful medium to attract a strong consumer base for your business or brand. A good corporate video maker can enhance the chances of increasing your business. Kaizen Design Studio has the best solutions for corporate video marketing in Pune. It also has the best in-house corporate video makers in Pune who create the best videos in order to rocket your business sales!

[kaizen-design-studio]

EFFECTIVE WAYS TO USE EXPLAINER VIDEOS

Explainer videos are one of the important parts of the business on educating consumers on how to use the product in the best way. It helps in reaching more consumers without being physically present to give a demonstration. However, using these videos efficiently is essential to gain widespread consumers base. They also help in creating brand awareness. There are numerous ways in which they can be used to maximize their impact and help the brand in creating awareness. Following are some of the ways in which explainer videos can be used efficiently:

Homepage:

This is the most common place where the explainer video is placed. Customers check the website before buying the product and placing the video on the homepage would reap great benefits in making the buying decision. Placing the video appropriately on the homepage is also essential as many visitors do not scroll down.

Landing pages:

Along with the website’s homepage, the explainer video can be placed on the landing pages. This would reduce the bounce rate and make people stick to the website and think about buying the product. Ensure there is a call to action at the end of the video to encourage visitors to stick to your website and products.

Email marketing:

Entice your target audience to buy the product by including the explainer video in an email marketing campaign. Moreover, call to action at the end will help in growing the website traffic and create awareness about the new product launches. People will be inclined to purchase the product after watching the video in the email rather than open a website page.

Social media:

Most of the people are active on social media for most of their time in a day. The prominent social media platforms such as Facebook, Instagram, and Twitter are great tools to post the explainer videos. Moreover, video content is shared mostly on social media platforms. The engagement in the posts will help in creating brand awareness. Moreover, paid campaigns on social media will give more visibility to these videos.

Blog:

Only textual information on blogs will be disinteresting and boring after some time. Adding the video along with textual information will offer an edge to the information to be conveyed. The video content is more engaging and highly understandable. Moreover, it will help in raising the ranking in search engines.

Sales pitches:

Your sales team can utilize the explainer videos to a mass audience at the same time. In addition, you can send this video to a potential client before setting up a meeting. If the client is impressed, it will set a different tone for a meeting than starting a meeting from the scratch. Even if you want to start the meeting from scratch, beginning with the video will be helpful to make your pitch.

Presentations:

During conferences or meeting with investors, these explainer videos become a great tool to convey a lot of information about your product in a short time. While introducing your product at conferences, use the video to drive engagement and provide information.

Explainer videos are essential for business, but placing them in the right place is more important. Being one of the leading video making companies in Pune, Kaizen Design Studio helps brands in creating explainer videos along with helping them in finding the best possible ways to promote them and create brand awareness.

[kaizen-design-studio]

TOO MUCH INFORMATION, VERY LESS TIME – MAKING AN UNFORGETTABLE VIDEO

There will always be a scenario when a corporate client tells a video production company to make a corporate video for them in only two minutes. Given the number of huge projects they have undertaken, it seems difficult.

There are huge assets to be shown and a lot of information to be conveyed. Here lies the problem. Including every piece of information can have a negative effect. As the human mind has limits, grasping too much information can result in less recall value. A lot of information can be tempting, and making an excellent video conveying each piece can be easier, but this may impact negatively on the company. There are some misconceptions that make the corporate video forgettable and boring. Let’s shade a light on some of them.

Misconception 1: More information equals to more value.

We may be driven by a conception that offering more information through video would provide more value. Turns out, this is a misconception. Studies show that people can remember the only handful of points out of a video. So, instead of conveying 10 points, convey only 5. The best way to do this to determine the priorities and which points can be focused on to make the maximum impact. Moreover, focus on emotional engagement rather than loading the video with a lot of information. Engaging the viewer emotionally will increase the recall value. Telling a story creatively will help in engaging them emotionally and making an unforgettable video. There is a rule of thumb which states that there should be 20-30 seconds breathing room in a two-minute video.

Misconception 2: There is no difference between written messaging & video messaging

There are professionals who are good at conveying the message through the textual format. They believe saying what they want to convey through a 300-word text will have the same impact in a minute video. However, they do not have an idea of what can be conveyed in that minute. They also believe that what can be conveyed in 100 seconds through text can be conveyed in the 100-second video. There is a conception that the impact of conveying through a well-written message in the voice-led video will make the same impact as a blog post. This is a misconception. It needs to be determined by the message that needs to be conveyed. Moreover, an average reading speed is 200 words per minute, but average speaking speed is 150 words per minute. To read what is on paper may take 75 seconds, but to speak it on video takes 100 seconds. Adding imagery and music along with breathing space, the video length will exceed to make the impact. There is a difference between a written message and a video message. Opt for a way based on what needs to be conveyed.

Misconception 3: I understood what I convey, so will my audience

Video producers need to take the point of view of the audience into consideration while making a video. Making a video based on your point of view may result in a great video, but if the audience does not understand, it will of no use. There is a misconception that if a video producer understands what needs to be conveyed in the video, everyone else will. Conveying the information in a way the target audience will understand is important. This will help in making an unforgettable video.

Making a corporate video is one of the essential strategies of branding. It helps in gaining a wide exposure and engaging audience in a very less time. Being one of the leading corporate video production companies, Kaizen Design Studio helps corporate companies convey the information in the most effective and creative way to make the maximum impact.

[kaizen-design-studio]

WHAT ARE EXPLAINER VIDEOS AND WHY ARE THEY SO POPULAR?

Corporate Video Marketing has become synonymous with the launch of a business or brand. It is an essential component that drives your business towards prosperity! Great motion graphics, appealing content and awesome quality make a good corporate video. One of the leading firms in Corporate video makers in Pune, Kaizen will definitely give your business a much-required boost to your company. If you are looking for a good video production company in Pune, Kaizen Design Studio is the perfect option!  

There are many marketing techniques that have been growing rapidly in the last few years. Some are useful, and some others are only popular. Whether it is a blog or a product marketing website, it must help your current and potential clients/customers make a quick decision with effective facts and figures. Explainer Videos are one such technique that tackles this need in a good way. Let’s get to know what actually explainer videos are.

What are explainer videos?

An explainer video is a short video used for marketing purposes that highlights a company’s product, service, or business idea in an efficient manner. It is an engaging marketing video that explains the essential features of a product. Various brands have started to deploy explainer videos as a key part of internal communication and have used it for onboarding and training purposes and presentations. After we have known about what explainer videos are, get to know why are they so popular. 

Sweet and short

Explainer videos are typically under three minutes, but the best ones are often shorter, between one and two minutes. The objective of a good explainer video is to deliver a business idea in just a few seconds. Kaizen Design Studio is a well renowned corporate video makers in Pune. We are teamed up with skilled video makers.

Instantly viral

Brands need visually appealing content that goes viral instantly to increase their stake on social media for attracting customers towards the brand. Going viral actually means sharing a piece of information many times, even in the millions, from when it is first posted. This happens because such a material piques the interest and attention of its viewers. Explainer videos have a great chance of going viral instantly as it contains information of a particular product. Kaizen Design Studio is one of the best corporate video makers in Pune. We cover corporate shoots, create explainer videos, testimonials that will enthrall your target audience.

Problem-solving approach

People strive hard to get rid of their problems in life through various products and services the market offers. Explainer videos are focused on addressing a specific problem, explaining the particular product or service, and answering why they’re the solution. This approach attracts a large base of customers having a common problem that your product can solve. 

Shareable adds to the convenience 

An explainer video doesn’t have to be limited just till your website. It should roam freely all around!  In fact, websites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added benefit to using these sites is that they are Smartphone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than reading text blocks on a website.

If you’re looking for support to make your own explainer video, Kaizen Design Studio, one of the best corporate video makers in Pune is always happy to help! An explainer video company in Pune, Kaizen Design Studio has the perfect team which creates amazing graphics animation videos in Pune that are visually appealing and loaded with awesome content to attract your customer base! Visit www.kaizendesignstudio.com for more details!

[kaizen-design-studio]

EXPAND REACH WITH CORPORATE BUSINESS VIDEO

Tried many ways to reach customers but nothing has given significant results. Have you tried expanding your reach with a corporate business video? Many times, videos are the last on the priority list owing to the work and costs involved but the truth is that videos should be your number one go-to for online marketing reach and corporate branding.

Today, the digital sphere has evolved from a textual medium to a visual medium. All media platforms now give priority to videos because that’s what the viewers prefer. They want visual stimuli, they want to be engaged, and they want to invest in brands that have a story. Therefore, if you are looking for reach, you have to invest in a corporate video. Here are some other reasons why you can expand your reach with a corporate video:

Empower Your SEO

Google pushes websites that have the right balance of text, pictures, and videos. And the websites incorporating YouTube videos get an even better push because YouTube belongs to Google and the algorithm automatically pushes this video platform. Plus, when people visit a website and see a video, they tend to stay longer on the page, which results in Google pushing even more visitors to the website. Many marketers, 83% to be exact, say videos have increased the time people spend on a page. So, ensure a corporate video is a part of your SEO strategy.

More Memorable

Since videos are visual, they are a lot easier to remember. So, when you hire someone from the best corporate video production companies in Pune, you get a strong corporate video from them that is a lot more memorable. If the viewers remember the videos, they are more likely to recognize your brand and buy your product and services. Also, if your video can create a positive memory, the viewers will remember it for a longer duration. So, make sure the video does justice to your business.

Tell More with Less

One of the biggest advantages of a video is that you can tell a lot more in a short amount of time. For example, all the content of a corporate website can be turned into a corporate video and the viewers will retain more key data presented in the video. You can also cover a lot of detailed subjects in a video and still have a better impact than textual data. The only thing you have to ensure is that your video has to be of high quality.

More Brand Value

Since videos have become a common way to communicate, people expect good companies to have high-quality brand or corporate videos. Public perception is one of the most key factors in branding and if they realize that your brand does not even have the resources or foresight to have a corporate video then in their mind, your brand is not as big as it seems. They will also think your business is behind in trends. This can hurt your business. So, invest in a corporate video to add brand value.

It could be anything from a corporate video for an IT company to a brand video for a manufacturing company, visual communication always results in an expanded reach. So, don’t think twice and go for a corporate business video, but make sure you are getting the right people for the job as this video becomes a permanent part of your brand’s communication.

[kaizen-design-studio]

The corporate video spreads awareness about a company and tries to connect with the audience. The time has changed. The days are long gone for a CEO or a senior executive of the company to read the script in the background to tell how great the company is

[kaizen-design-studio]

TIPS FOR CREATING GOOD ANIMATED EXPLAINER VIDEOS

Corporate video marketing is a tactic used by many businesses nowadays to create brand awareness and to market their products and services in a better creative way. Animated explainer videos have always been a great addition to the trends in this sector. Motion graphic or animated videos not only make your brand seem more unique and different but it also adds to the value of your brand. Especially, if you are talking about social platforms, animated videos have always been a hit.

However, finding the right fit for your corporate video production in Pune seems a great deal. Kaizen Design Studio is a leading motion graphics company in Pune who can be of great help to you if you are looking for some high-quality and creative explainer videos. Their dynamic skills in motion graphics services are impeccable and their ideas, out of the box! They have some remarkable experience in creating the best graphic animation videos in Pune.

When it comes to creating unique and out of the box corporate videos, simply the use of animation can make it something unforgettable. Animation videos have the power to engage people longer than others. Plus, they create a sense of connection between the brand and the audience. So, if you are all set to create one for yourself, you might need these tips:

Pick the right animation style

With so many animation styles available, picking the right one for your brand is very crucial. There are traditional 2D, CGI, stop motion, augmented reality, VR, whiteboard animation and many more that you can choose from. Depending upon your brand and the product or services you offer, you can select one of these to design your video. For example, if you want an informative video with detailed information about your product or services, a whiteboard animation video will do wonders for you. OR if you are about to launch a new product, CGI will be the best for you. You can read more about these types of animation styles and see what suits your needs the best or you can always take the help of any motion graphics company in Pune.

Sprinkle storytelling 

Storytelling is one of the most amazing, old and powerful ways of engaging your audience. Incorporate stories to explain your product or services. Engage them in a creative story while you show them how your product or services can solve their problems. Make them emotionally connected to your brand while you visually engage them. This is a tried and tested way of increasing your audience and brand value!

Design the video with colors that match your brand

It is said that your brand color says more than what you can ever imagine. Color branding is another great way of subconsciously making your brand register in your viewers’ minds. Make sure while you make your animated video, the video color theme aligns with your brand colors. They will connect your brand to those particular colors.

Imbibe these tips to create the best corporate video for your brand and you will be able to sight the results yourself. Animated videos can do wonders to increase your brand reach and audience. All you need to do is use them in the correct way. And if you are a business who wants to make the most out of this, Kaizen Design Studio, a corporate video maker pune, can be of your help. They are the best explainer video company in Pune with a team of creative and experienced animators to help you out! They are a known name for corporate video production in Pune and are known for their unique and out of the box creativity. So, pull your socks and get ready to reach new heights with a mesmerizing animated explainer video!

[kaizen-design-studio]

THE POWER OF CORPORATE VIDEOS ON SOCIAL MEDIA

The world of business has grown innumerably all over the globe. Various marketing strategies and types have evolved over the years as technology evolved. Every business should be updated with the latest marketing strategy in order to compete with their rival company as it is important to note that if they are ahead in updating their marketing strategies, they will surely attract a good amount of customers to their base because they are ahead in terms of the latest marketing trends that people prefer. 

If we think of the latest trends in the marketing arena, Corporate videos are one of the trending tools for marketing. This type of strategy has gathered momentum due to its quick description and visually pleasing factor. A person does not have much time to read long descriptions of your brand. Everyone wants information that is short and attractive at the same time. 

Corporate videos help you to avail the benefits of short content in an attractive manner. A good corporate video is key to a larger audience reach. If you want to grow your business, a good corporate video maker is vital. If you are looking for a good corporate video production company in Pune, Kaizen Design Studio is a leading advertising brand which specializes in corporate video marketing and can provide you the best strategies for your company to evolve in a prospering brand!

A good corporate video has many amazing advantages that can help you grow your business. Read on to know more about the advantages of corporate videos and the different techniques to prepare the perfect video.

ADVANTAGES OF A CORPORATE VIDEO

Trust booster

Videos help to build trust among your targeted audience as you show the products or services offered by your brand live on the video. It encourages a person to trust in your brand as he practically sees every aspect of your company or business. According to a survey, about 57% of people admit that videos boost the trust quotient in the product. 

Connecting people

Videos are a great means of connecting your product or service to your targeted audience as a person has an emotional reaction to the video than any other means of marketing tools. People are more attracted to a specific product or service when they view it live and the working of the product or service lures them to buy. Corporate videos are a powerful opportunity for businesses to boost their sales. A recent study found out that a whopping 144% of people are more attracted to a product or service after they view them through a marketing video

Video trend, Google’s friend!

 Google is the best friend of corporate videos as it can help your business to crop up on the top of search preferences on Google. Websites having videos are 53 times more likely to pop up on the top search results page. But why is Google so fond of videos? The answer is simple: Watching videos means a user spends more time on your website which is one of the prerequisites of Google Ranking factors.

[kaizen-design-studio]

HOW A CORPORATE VIDEO CAN HELP YOU RANK HIGHER ON GOOGLE

Making videos that promote your business or brand is called corporate video marketing. Corporate video marketing is an important aspect of any business. This is an effective method to reach your audience. A good corporate video also helps in ranking you in the top Google search results. The output: More audience reach of your business! All of this comes under Corporate branding. A fabulous corporate video is a key to great corporate branding. For this, a good corporate video production company should help you in carving a good marketing strategy. Kaizen Design Studio, a corporate video production company in Pune provides the best corporate video services. It is a corporate video maker company in Pune that will boost your business prospects to a great extent by preparing amazing corporate videos that will always rank higher because of stunning graphics and excellent content!

Here are the main points relating to how a corporate video will help you rank higher on Google.

Place the video on a website

If you place a corporate video on your business website, it will help you to gain a place among the top search results as a video will make users stay on the website for a certain amount of time. 

Demonstrate your product

Your product or service is the main foundation of your business. Show a short demo of your product or service. Let the users explore the uniqueness of your product or service by viewing the demo. This will help in up-gradation of your Google ranking.

Make a video that educates the user

Make useful videos that provide information which will lead to the purchase of your product or service. Your corporate video should act as a magnet which attracts the target audience due to its alluring graphics and perfect explanation of your product.

Entertain, Entertain and Entertain!

Always prepare a video that keeps the user hooked so that the average time spent on the website will be increased and eventually, it will help your website climb the ladder of rankings!

Embed your videos

Make sure that you embed your videos on your business website. This will definitely help in increasing your video view family. While you embed the video, make sure that you click on the ���Show suggested videos’ option because when the video ends, irrelevant suggestions will crop up and this unnecessary change can drive a consumer away. So, be careful about the same.

So, what do you understand by this? A brilliant corporate video will surely maximise your chances of featuring on the page 1 search results. Always remember that Google always looks out for videos that fulfill the intent. Prepare corporate videos on the same lines. With these tips, Google will find you and reward you with the gift of ranking your website among the top rank holders!

Want to create a marvellous corporate video? Visit Kaizen Design Studio, one of the leading corporate video production companies in Pune and see the graph of your business rise to its peak as Kaizen prepares state of the art videos to attract your consumer base!

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THE ULTIMATE GUIDE TO VIDEO MARKETING

Corporate video marketing has fought its way towards the top, making it one of the vital strategies for promoting a company or brand on social media. Motion graphics also play an important role in promoting corporate videos. If you are longing for a perfect video production company in Pune to promote your business, Kaizen Design Studio is the best option. It has the best team that ensures that every second in the video is engaging and perfect, thus making Kaizen a leader in the field of corporate video production in Pune. Read on to know why video marketing is necessary for your business or brand. 

SEO beneficial

There is little doubt that major search engines love video content and won’t hesitate to rank it higher than traditional articles. According to research, by adding video content to your site, you have a 53% higher chance to end up on the first page of the SERPs. This just goes on to show that quality video content can make a big difference to not only your conversion rate but also the organic search traffic you generate.

Better engagement

Visual content works great when it comes to engaging your target audience. People nowadays like content that’s visually appealing. This isn’t limited to pictures or photos. Video content is proven to be a big part of the visual content movement. The most eye-catching videos are graphic animation videos. If you are looking to create the best graphic animation videos in Pune, Kaizen Design Studio is the perfect pick! The corporate video maker in Pune has a well-experienced team that specializes in the same. 

Better accessibility

There are endless platforms for video marketing. YouTube, broadcast television, video boards, and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way. Gaining a wide experience in creating corporate videos and being the bestvideo production company in Pune, Kaizen Design Studio helps clients in creating a compelling video to spread brand awareness and connect the audience with the brand.

Appeals directly

Video allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in the text.

Video can also provide social proof for your product or service. When creating video success stories focus on the story of your customer and the success he/she achieved from using your product/service. If you want your video content marketing to deliver results, then you need to take a calculated approach to it. You can’t just blindly play the video marketing game and expect to see returns. You may also want to plan your video content well in advance (create a video content calendar) to make sure you are consistent with timing as well. 

Kaizen Design Studio is a great option for your video creation strategies. Excellent content and mesmerizing graphics will attract the customer base your company craves for! Kaizen Design Studio also prides itself on being one of the top explainer video production company in Pune. Explore Kaizen Design Studio’s website for more information!       

[kaizen-design-studio]

THE ULTIMATE GUIDE TO VIDEO MARKETING

Corporate video marketing has fought its way towards the top, making it one of the vital strategies for promoting a company or brand on social media. Motion graphics also play an important role in promoting corporate videos. If you are longing for a perfect video production company in Pune to promote your business, Kaizen Design Studio is the best option. It has the best team that ensures that every second in the video is engaging and perfect, thus making Kaizen a leader in the field of corporate video production in Pune. Read on to know why video marketing is necessary for your business or brand. 

SEO beneficial

There is little doubt that major search engines love video content and won’t hesitate to rank it higher than traditional articles. According to research, by adding video content to your site, you have a 53% higher chance to end up on the first page of the SERPs. This just goes on to show that quality video content can make a big difference to not only your conversion rate but also the organic search traffic you generate.

Better engagement

Visual content works great when it comes to engaging your target audience. People nowadays like content that’s visually appealing. This isn’t limited to pictures or photos. Video content is proven to be a big part of the visual content movement. The most eye-catching videos are graphic animation videos. If you are looking to create the best graphic animation videos in Pune, Kaizen Design Studio is the perfect pick! The corporate video maker in Pune has a well-experienced team that specializes in the same. 

Better accessibility

There are endless platforms for video marketing. YouTube, broadcast television, video boards, and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way. Gaining a wide experience in creating corporate videos and being the bestvideo production company in Pune, Kaizen Design Studio helps clients in creating a compelling video to spread brand awareness and connect the audience with the brand.

Appeals directly

Video allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in the text.

Video can also provide social proof for your product or service. When creating video success stories focus on the story of your customer and the success he/she achieved from using your product/service. If you want your video content marketing to deliver results, then you need to take a calculated approach to it. You can’t just blindly play the video marketing game and expect to see returns. You may also want to plan your video content well in advance (create a video content calendar) to make sure you are consistent with timing as well. 

[kaizen-design-studio]

BENEFITS OF VIDEO MARKETING FOR HOTELS

Videos are a rage all over the web! According to recent surveys, Video is quickly claiming a massive amount of internet traffic. It is estimated that by 2020, nearly 80% of all internet traffic will be driven by video and travel-related videos are getting their fair share of this traffic. In 2014, Google found that in a six-month period, 35% of leisure travelers and 56% of business travelers engaged in travel-related video activities. Seeing the latest trend, every business has to look for new avenues to market their brand through video. If you are looking for good Hotel Video production in Pune, Kaizen Design Studio is the best option for you! Kaizen, a corporate video maker in Pune will make sure that your business will reach heights of success through videos! Motion graphics occupy a large part of video making. They constitute an important part of making a video successful. 

The video trend is also ringing bells in the hotel industry. The hotel industry resonates with the traveling industry and so, it has to be in sync with the latest trends.

What is hotel marketing?

Before getting into the benefits of the hotel marketing industry, first, know what is hotel marketing. Hotel marketing is a term, which refers to marketing strategies that hotels use, to promote their business and make a lasting impression on customers. Essentially, this type of marketing is about making a hotel as appealing as possible and through this, attract as many guests as possible. Want to let your hotel look appealing and attract more customers? Think of Kaizen Design Studio! A Hotel Videomaker in Pune, Kaizen is always at your service for creating the best corporate video for your hotel! Corporate video production in Pune is incomplete without mentioning the name of Kaizen as it is the best in this field! Here are the benefits of video marketing for hotels.

Establishes an emotional connect

To inspire an emotional connection, there is nothing like making a person feel as if they are actually there, and this exactly happens when one watches a video. Studies suggest that this is due to the effect that watching a video has on mirror neurons in our brains. So, this is very beneficial in terms of your hotel’s marketing strategy. 

Many watch videos while planning a travel

Travelers frequently watch videos while travel planning. This can benefit the hotel marketing sector if videos are created. People planning on traveling watch videos during all phases of this decision-making process, so it is a perfect medium to reach a large number of prospective guests.

Easier to share

Videos are far easier to share between Internet users, with 70% confirming they have shared a brand’s video content according to a survey. This ease in video sharing can help your hotel boost positive exposure and recognition. For your hotel to be found by your target market, getting as much publicity as possible is key. If you are looking for good Hotel video production in Pune, Kaizen Design Studio is the best option for you!

Gets consumed or absorbed easily

Several surveys have suggested that a video is absorbed 60000 times faster than a written text as watching a video is easier in terms of cognitive effort. 76% of consumers rely on videos for consuming brand information. 

The benefits to video marketing in the hotel industry are available now to hoteliers, who are ready to take the leap. The time is now to ride the trend that is taking the world of marketing by storm. Include video as part of your marketing campaign and draw new guests to your hotel this season. Kaizen Design Studio, a Restaurant video maker in Pune is the best bet for marketing your hotel. It is the best option in terms of Industrial Video Marketing in Pune. So, the next time you think of a better hotel marketing option, think Kaizen Design Studio!