#corporatevideoprodution

[kaizen-design-studio]

THE ULTIMATE GUIDE TO VIDEO MARKETING

Corporate video marketing has fought its way towards the top, making it one of the vital strategies for promoting a company or brand on social media. Motion graphics also play an important role in promoting corporate videos. If you are longing for a perfect video production company in Pune to promote your business, Kaizen Design Studio is the best option. It has the best team that ensures that every second in the video is engaging and perfect, thus making Kaizen a leader in the field of corporate video production in Pune. Read on to know why video marketing is necessary for your business or brand. 

SEO beneficial

There is little doubt that major search engines love video content and won’t hesitate to rank it higher than traditional articles. According to research, by adding video content to your site, you have a 53% higher chance to end up on the first page of the SERPs. This just goes on to show that quality video content can make a big difference to not only your conversion rate but also the organic search traffic you generate.

Better engagement

Visual content works great when it comes to engaging your target audience. People nowadays like content that’s visually appealing. This isn’t limited to pictures or photos. Video content is proven to be a big part of the visual content movement. The most eye-catching videos are graphic animation videos. If you are looking to create the best graphic animation videos in Pune, Kaizen Design Studio is the perfect pick! The corporate video maker in Pune has a well-experienced team that specializes in the same. 

Better accessibility

There are endless platforms for video marketing. YouTube, broadcast television, video boards, and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way. Gaining a wide experience in creating corporate videos and being the bestvideo production company in Pune, Kaizen Design Studio helps clients in creating a compelling video to spread brand awareness and connect the audience with the brand.

Appeals directly

Video allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in the text.

Video can also provide social proof for your product or service. When creating video success stories focus on the story of your customer and the success he/she achieved from using your product/service. If you want your video content marketing to deliver results, then you need to take a calculated approach to it. You can’t just blindly play the video marketing game and expect to see returns. You may also want to plan your video content well in advance (create a video content calendar) to make sure you are consistent with timing as well. 

[mgkaizen]

HOW A CORPORATE VIDEO CAN HELP YOU RANK HIGHER ON GOOGLE

A good corporate video is the need of the hour for the smooth sailing of a business as it defines your business or brand in a proper manner. Making videos that promote your business or brand is called corporate video marketing. Corporate video marketing is an important aspect of any business. This is an effective method to reach your audience. A good corporate video also helps in ranking you in the top Google search results. The output: More audience reach of your business! All of this comes under Corporate branding. A fabulous corporate video is a key to great corporate branding. For this, a good corporate video production company should help you in carving a good marketing strategy. Kaizen Design Studio, a corporate video production company in Pune provides the best corporate video services. It is a corporate video maker company in Pune that will boost your business prospects to a great extent by preparing amazing corporate videos that will always rank higher because of stunning graphics and excellent content!

Here are the main points relating to how a corporate video will help you rank higher on Google.

Place the video on a website

If you place a corporate video on your business website, it will help you to gain a place among the top search results as a video will make users stay on the website for a certain amount of time. 

Demonstrate your product

Your product or service is the main foundation of your business. Show a short demo of your product or service. Let the users explore the uniqueness of your product or service by viewing the demo. This will help in up-gradation of your Google ranking.

Make a video that educates the user

Make useful videos that provide information which will lead to the purchase of your product or service. Your corporate video should act as a magnet which attracts the target audience due to its alluring graphics and perfect explanation of your product.

Entertain, Entertain and Entertain!

Always prepare a video that keeps the user hooked so that the average time spent on the website will be increased and eventually, it will help your website climb the ladder of rankings!

Embed your videos

Make sure that you embed your videos on your business website. This will definitely help in increasing your video view family. While you embed the video, make sure that you click on the ‘Show suggested videos’ option because when the video ends, irrelevant suggestions will crop up and this unnecessary change can drive a consumer away. So, be careful about the same.

So, what do you understand by this? A brilliant corporate video will surely maximise your chances of featuring on the page 1 search results. Always remember that Google always looks out for videos that fulfill the intent. Prepare corporate videos on the same lines. With these tips, Google will find you and reward you with the gift of ranking your website among the top rank holders!

Want to create a marvellous corporate video? Visit Kaizen Design Studio, one of the leading corporate video production companies in Pune and see the graph of your business rise to its peak as Kaizen prepares state of the art videos to attract your consumer base!

[pkaizen]

How to use explainer videos?

Explainer videos are one of the important parts of the business on educating consumers on how to use the product in the best way. It helps in reaching more consumers without being physically present to give a demonstration.

Homepage:

This is the most common place where the explainer video is placed. Customers check the website before buying the product and placing the video on the homepage would reap great benefits in making the buying decision. Placing the video appropriately on the homepage is also essential as many visitors do not scroll down.

Email marketing

Entice your target audience to buy the product by including the explainer video in an email marketing campaign. Moreover, call to action at the end will help in growing the website traffic and create awareness about the new product launches. People will be inclined to purchase the product after watching the video in the email rather than open a website page.

Blog

Only textual information on blogs will be disinteresting and boring after some time. Adding the video along with textual information will offer an edge to the information to be conveyed. The video content is more engaging and highly understandable. Moreover, it will help in raising the ranking in search engines.

Presentations

During conferences or meeting with investors, these explainer videos become a great tool to convey a lot of information about your product in a short time. While introducing your product at conferences, use the video to drive engagement and provide information.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in Pune.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[kaizen-design-studio]

HOW TO CREATE COMPELLING CORPORATE VIDEO CONTENT

The corporate video spreads awareness about a company and tries to connect with the audience. The time has changed. The days are long gone for a CEO or a senior executive of the company to read the script in the background to tell how great the company is. The days have arrived for creating a compelling, entertaining, and authentic video that will capture the attention of its users and connect them with the brand. The definition of the corporate video has changed. It is becoming a storytelling tool than a promotion strategy. Communicating the history, values, and culture of the company is essential. However, the approach has changed now. Here are a few tips that would help in creating an authentic and compelling corporate video:

The audience comes first:

Yes, it is acceptable that you want to talk about the company and connect with the audience. However, only talking about the company will not achieve the desired results. Focus on the desires and problems of audience and target them in the video in a creative way. Show how your company and its offerings will solve the problems and help them in achieving what they desire. Put audience first. They must be the priority. Prepare the message for the target audience and speak in terms of problem-solving and adding value.

Engage them quickly:

Video content has become omnipresent and its prominence has grown significantly. The quick engagement is of utmost priority. Talk about the crucial point quickly. People who are new to the brand will not give much attention if the video does not capture their attention quickly. Present strong visuals at the beginning to give the message clearly and grab the attention quickly. Else, they will turn off the video or switch to another video.

Tell stories:

The monotony needs to be broken. If a CEO is reading the script and bragging about how great the company history and culture is, it will not capture the attention and the video will be lost in the clutter of videos. People love stories. So, tell the stories in a creative way. Determine the language of target audiences and speak in that language. Show the employees while performing their jobs, visuals about the history of the company, and how it helped customers. Use testimonials of clients and how the product or service made the difference in their lives.

Quality, quality, quality:

The corporate video represents your brand. You are communicating what you stand for and how you can make a difference in the lives of people. Ensure that your video quality reflects everything you are. From the technical aspects to the story you will tell in the video, everything counts. So, invest a lot of time and energy in ensuring the video is of high-quality in terms of technicality and storytelling. Else, the audience will be drawn away and it hampers the brand reputation.

Corporate videos do not need to be monotonous and informative only. They can be compelling, creative, and authentic that captures the attention of the audience quickly and connects them with the brand. Hiring the right professionals for the task of creating a video for your company is essential. Gaining a wide experience in creating corporate videos and being one of the best corporate video production companies in Pune, Kaizen Design Studio helps clients in creating a compelling video to spread brand awareness and connect the audience with the brand.

[kaizen-design-studio]

[kaizen-design-studio]

ALL ABOUT THE CORPORATE COMPANY VIDEO PROFILE

ALL ABOUT THE CORPORATE COMPANY VIDEO PROFILE

Corporate video marketing has taken the center stage in regard to a band or business. Videos have become a great way of engaging people with a brand or company. Awesome motion graphics has a lions share in successful video marketing. If you are looking for corporate video production in Pune, Kaizen Design Studio is the best option! Skilled team and efficient work are the factors that make Kaizen Design Studio the best video production in Pune. It also has the best resources to create the best corporate company video profile. So, what exactly is a corporate company video profile? Let’s explore. 

A company video profile literally describes a company, that is, the origin, the services you provide and the specialty of a brand or company. It lets everyone explore the team, the way of work and the various resources your company has. In short, a Corporate Company Profile is a synopsis of a company or brand. A corporate company video profile acts as a sales brochure in a video form full of engaging music, amazing graphics, and attractive content! This video plays a key role in attracting customers to a company or brand. Have a look at some tips to create a good corporate company video profile. 

Use good audio equipment

For a profound impact, a great video is a prerequisite. For a great video, audio plays an important role. Use good audio equipment so that the message of your company or brand is crystal clear to every person watching it. An imperfect audio setting will ruin the entire reputation of your company. So, watch out for such mistakes. 

Stay to the point

Be precise and crisp in terms of your company profile. Long videos are a tad boring and so, the person watching the video will be bored. For that, make short, crisp and to the point videos that highlight the important features of your company. Kaizen Design Studio, a corporate video production company in Pune provides the best corporate video services.

Blend your ideas with visuals

Your brand should be depicted in a perfect manner through visuals. The idea of showcasing your company should be seen through the visuals and animations that you show through the Corporate Company Profile video. For letting your ideas flow through the video, Kaizen Design Studio is here to offer you the best corporate video production in Pune. The state of the art video production team will create the perfect video, blending with your thoughts. 

Highlight the benefits

Pay close attention and make sure to highlight the best features that can be very beneficial to the customer base. This will enable more customer generation through videos as your video will hammer on the perfect requirement of the customer. Explanation of the company’s services and the features will lead to more customer generation. An explainer video company in Pune like Kaizen Design Studio will help you to create the ideal strategy for the video. One of the best names in the video production sector, Kaizen understands your needs and designs the strategy and content of the video accordingly.

Most brands immediately expect results, but we advise brands to take into consideration that a strategic mix of content will push the viewers to action. For upgraded video corporate video company profile strategies, Kaizen Design Studio, corporate video production in Pune will surely make your video a treat to watch and will make sure that the video attracts a good number of customers towards your brand.

Corporate video marketing has taken the center stage in regard to a band or business. Videos have become a great way of engaging people with a brand or company. Awesome motion graphics has a lions share in successful video marketing. If you are looking for corporate video production in Pune, Kaizen Design Studio is the best option! Skilled team and efficient work are the factors that make Kaizen Design Studio the best video production in Pune. It also has the best resources to create the best corporate company video profile. So, what exactly is a corporate company video profile? Let’s explore. 

A company video profile literally describes a company, that is, the origin, the services you provide and the specialty of a brand or company. It lets everyone explore the team, the way of work and the various resources your company has. In short, a Corporate Company Profile is a synopsis of a company or brand. A corporate company video profile acts as a sales brochure in a video form full of engaging music, amazing graphics, and attractive content! This video plays a key role in attracting customers to a company or brand. Have a look at some tips to create a good corporate company video profile. 

Use good audio equipment

For a profound impact, a great video is a prerequisite. For a great video, audio plays an important role. Use good audio equipment so that the message of your company or brand is crystal clear to every person watching it. An imperfect audio setting will ruin the entire reputation of your company. So, watch out for such mistakes. 

Stay to the point

Be precise and crisp in terms of your company profile. Long videos are a tad boring and so, the person watching the video will be bored. For that, make short, crisp and to the point videos that highlight the important features of your company. Kaizen Design Studio, a corporate video production company in Pune provides the best corporate video services.

Blend your ideas with visuals

Your brand should be depicted in a perfect manner through visuals. The idea of showcasing your company should be seen through the visuals and animations that you show through the Corporate Company Profile video. For letting your ideas flow through the video, Kaizen Design Studio is here to offer you the best corporate video production in Pune. The state of the art video production team will create the perfect video, blending with your thoughts. 

Highlight the benefits

Pay close attention and make sure to highlight the best features that can be very beneficial to the customer base. This will enable more customer generation through videos as your video will hammer on the perfect requirement of the customer. Explanation of the company’s services and the features will lead to more customer generation. An explainer video company in Pune like Kaizen Design Studio will help you to create the ideal strategy for the video. One of the best names in the video production sector, Kaizen understands your needs and designs the strategy and content of the video accordingly.

Most brands immediately expect results, but we advise brands to take into consideration that a strategic mix of content will push the viewers to action. For upgraded video corporate video company profile strategies, Kaizen Design Studio, corporate video production in Pune will surely make your video a treat to watch and will make sure that the video attracts a good number of customers towards your brand. 

[kaizen-design-studio]

COMMON THEMES USED IN CORPORATE VIDEO BLOGS

COMMON THEMES USED IN CORPORATE VIDEO BLOGS

While conveying information about recent activities, events, and plans along with sending important messages from top executives, companies use blogs. Most of the times, they use the textual information to convey information and send messages. In a changing scenario where everything is required instantly, videos blogging on the corporate website becomes an essential option. Conveying messages in a precise way and short duration will help companies in connecting with their potential and current customers. Following are some of the common themes used in video blogging on corporate websites:

Core values:

Conveying core values of an organization through corporate video blogging will connect with audience instantly. Showcasing what values are and how they are practiced through video is an easy way to convey what company stands for. Potential and current clients can relate to that and companies will be able to strengthen the relationship with them. As people do business with people, CEO can sit down, face the camera, and give information about its values. On the other hand, several clips can show how those values are practiced with CEO’s voice in the background. This would connect people with the business. The content will be more personal and engaging, so it will help in connecting people at a personal level.

Blending professional videos with user-generated videos:

Posting a video that is created professionally for the promotional purposes by the company and generated by the user will carry more weight. The content and cases produced by users are more influential as they are hand-crafted by users, so there is no exaggeration about services or products. This provides authenticity and people love authentic content. Moreover, making a professional video is also necessary to convey message and information about new products, services, or upgrades.

Customer experiences & feedback:

One of the most influential marketing tools is a testimonial of customers. Instead of posting their feedback through textual format, it can be posted in a video format. As potential clients can see customers personally and relate to them, it will be easier for people to connect with the brand. Telling real stories about using products and services and how they feel about them would help in creating a great impact and building trust.

Employee testimonials:

Along with posting videos about customer experience, it is important to convey insights about work culture and how employees feel about working in the organization. As customer insights are powerful, employee statements are helpful too. When employees are given a way to express their opinions, experiences, and insights, it shows that the company cares about their employees and their voice matters. This is one of the powerful strategies to convey the culture of a company to which customers can relate.

Video on corporate blog sites is an effective way to send a message and give information about recent events, activities, and customer experiences besides textual format. Being one of the leading branding agencies in Pune and gaining wide experience in creating corporate videos, Kaizen Design Studio helps companies in maintaining their blogs and creating videos to share their message with the world through storytelling and increase brand awareness through blogs.

[kaizen-design-studio]

10 INCREDIBLE VIDEO CONCEPTS TO CONSIDER FOR BRANDING

As the era of instant gratification has emerged, the strategies for branding have changed. The video content is gaining more attention than written content. The written content is important, but relying only on it can become a disadvantage for the business. It is tiresome for potential customers to go through all the textual information on the website or other platforms. On the other hand, videos can convey the information in crisp, creative, and direct manner. Videos are gaining immense popularity they convey a lot of information in a short time. Branding companies have determined the changes in preferences of audience and changing strategies accordingly. The emphasis on video content has been given to reach customers and stand out from competitors while branding. However, it is not an easy thing to strategize videos and spread a word about the brand. There are video concepts that need to be considered while devising branding strategies. Following are some the concepts that should be considered:

1. How-to videos

These videos show how the product or service should be used and how it can bring change in the lives of customers. Though they may not gain immense viewership immediately, but they can be influential in a long-term strategy. It helps brands to showcase their products and services along with how they can make a difference in a direct manner. These videos should talk only about the product. For instance, if the product is a smartphone, the video series must focus on how to perform various functions, how to use it to save time, or how to take advantage of innovative features it offers.

2. Testimonial videos

When a lot of users have used the product, companies can ask them about their feedback and post it in a video format. In addition, they can visit their places and record their feedbacks. When other users are making a decision about a big purchase, they need opinion of those who have used the product or service. Then testimonial videos will help the company to win their confidence through those who already used the product.

3. Interactive videos

These videos are made to allow interactions with viewers. There is information about products or services and a link in the video that will direct users to buy them. In addition, viewers can also choose the ending they would like to view.

4. User-created videos

Similar to testimonial videos, companies can spread the word about their brands through user-created videos. There should be a portion on the website where people can upload the videos regarding the usage of the products and services. Visitors will prefer watching these videos as they connect more with fellow users than a video created for promotional purposes by a company.

5. Prank videos

Pranks are funny. This kind of videos will not be appropriate for all the businesses, but these videos have potential to go viral due to their funny nature and honest reactions of people after discovering it was a prank.

6. Animated videos

With the help of animation, brands can convey a lot of information that cannot be conveyed through a real video. Moreover, animations offer a creative touch to the videos.

7. Vine

These short and crisp 6-second videos are gaining popularity across the world and creative utilization of Vine would help brands in spreading the word.

8. Silent films

The creative and mesmerizing combination of music and images can connect with people’s emotions and feelings. Utilization of silent films will enable connection as well as awareness.

9. Time-lapse

Time-lapse videos are effective to show how a product or service can bring change over time and make a difference in users’ lives. Whether it is about showing how a smartphone battery can last long or how fertilizers can help in growing large number of crops, time-lapse videos are among the best options.

10. Storyline

Telling a short story to promote a brand is always an effective strategy. People like stories and they will be inclined to watch stories more than a promotional video. Engaging potential customers through stories will help brands in connecting people and spread the awareness.

Video content is a must-have strategy to spread awareness about the brand in the age of instant gratification. It conveys a lot of information in a short time. Having video content on a website and other platforms is essential to reach and connect with the customers easily and Kaizen Design Studio will help you in achieving that objective. Being one of the corporate video production company in Pune, it strives to help customers create brand awareness and increase reach through video content.

[kaizen-design-studio]

COMMON THEMES USED IN CORPORATE VIDEO BLOGS

While conveying information about recent activities, events, and plans along with sending important messages from top executives, companies use blogs. Most of the times, they use the textual information to convey information and send messages. In a changing scenario where everything is required instantly, videos blogging on the corporate website becomes an essential option. Conveying messages in a precise way and short duration will help companies in connecting with their potential and current customers. Following are some of the common themes used in video blogging on corporate websites:

Core values:

Conveying core values of an organization through corporate video blogging will connect with audience instantly. Showcasing what values are and how they are practiced through video is an easy way to convey what company stands for. Potential and current clients can relate to that and companies will be able to strengthen the relationship with them. As people do business with people, CEO can sit down, face the camera, and give information about its values. On the other hand, several clips can show how those values are practiced with CEO’s voice in the background. This would connect people with the business. The content will be more personal and engaging, so it will help in connecting people at a personal level.

Blending professional videos with user-generated videos:

Posting a video that is created professionally for the promotional purposes by the company and generated by the user will carry more weight. The content and cases produced by users are more influential as they are hand-crafted by users, so there is no exaggeration about services or products. This provides authenticity and people love authentic content. Moreover, making a professional video is also necessary to convey message and information about new products, services, or upgrades.

Customer experiences & feedback:

One of the most influential marketing tools is a testimonial of customers. Instead of posting their feedback through textual format, it can be posted in a video format. As potential clients can see customers personally and relate to them, it will be easier for people to connect with the brand. Telling real stories about using products and services and how they feel about them would help in creating a great impact and building trust.

Employee testimonials:

Along with posting videos about customer experience, it is important to convey insights about work culture and how employees feel about working in the organization. As customer insights are powerful, employee statements are helpful too. When employees are given a way to express their opinions, experiences, and insights, it shows that the company cares about their employees and their voice matters. This is one of the powerful strategies to convey the culture of a company to which customers can relate.

Video on corporate blog sites is an effective way to send a message and give information about recent events, activities, and customer experiences besides textual format. Being one of the leading branding agencies in Pune and gaining wide experience in creating corporate videos, Kaizen Design Studio helps companies in maintaining their blogs and creating videos to share their message with the world through storytelling and increase brand awareness through blogs.

[kaizen-design-studio]

4 COMMON CORPORATE VIDEOS MISTAKES TO AVOID

4 COMMON CORPORATE VIDEOS MISTAKES TO AVOID

Corporate videos have become an effective tool to create brand awareness and convey information about the business, product, and service in a short span of time. They are easy to share, can be optimized to rank high in search engines, and used on different platforms. However, faster, easier, and cheaper do not always guarantee success in advertising and branding of the business. If some mistakes are made during corporate video making, they can lead to unfavorable consequences. Following are some of the corporate video mistakes to avoid in order to gain maximum benefits:

Focus on the product:

The primary purpose of the corporate video is to connect with potential buyers. It is important to convey information about the product, service, and business, but you should not get caught up in it. Forming a bond with potential customers is essential. While creating a video, it is significant to think from the customer point of view. What would they like to watch? Why should they care? What benefits would they get? Addressing questions like these and others is essential. Without planting the seeds of emotional connection and telling everything about products or services would make it boring and the purpose will not be achieved. If the focus on telling stories is not maintained and focus on products is given, it will not encourage people to find more about the brand. To create brand awareness through video, it is essential to focus on connecting with them.

Showing how technically clever you are:

Corporate video a tool used as a communication to spread brand awareness. A common mistake is to use too much technical and industry language. This will drive away audience from a video, website, and the whole brand. Use of technical language is favorable only when the video is created for people belonging to the same industry. If a video is targeted at layman or specific customers, using a language that is understandable to them is necessary. Moreover, using the same tone of voice, visual images, and text that resonates with the target audience is essential. Everything related to target audience needs to be taken into consideration while making a video.

Poor SEO & lack of use of social media:

Google loves videos posted on YouTube. It ranks them high in search results if it is search engine optimized. However, not investing time in giving an SEO-friendly title and appropriate tags will not give the desired results from the video. If the video is great and appealing; but if it does not rank high in search engine, it will not gain viewers. This, in turn, affects brand awareness. Moreover, posting the video on social media sites such as Facebook, Twitter, and Instagram is a great way to optimize search engine results. It can also be included in emails to increase click-through rate. Effectively harnessing the power of social media will help in spreading the word through corporate video.

Too long video duration:

The era of instant gratification has arrived and people have no time to watch long videos. They want maximum information in a short time. Creating long videos will draw people away from the video. Conveying precise information in short duration and creative way is a challenge, but it would reap great benefits if done correctly. Capturing audience in an entertaining way within limited time is the formula.

Creating a corporate video requires a significant amount of time and thought process. Making some common mistakes will lead to mediocre results in achieving brand awareness. To prevent this from happening, Kaizen Design Studio will help you. Being one of the corporate video production company in Pune, and wide experience in creating corporate videos, it helps in creating brand awareness.

[kaizen-design-studio]

RESTAURANT BRANDING THROUGH VIDEOS: MORE INFO IN LESS TIME

Branding a restaurant is one of the best challenging assignments you can ever embark upon. Because it is not only about selling their dishes and showing how beautiful ambiance is. It is about knowing what are their unique selling points, determining their bestseller dishes, and conveying how it adds value to people’s lives instead of only serving food. When restaurants choose to brand themselves through videos, branding agencies cannot only focus on one angle to make sure people would love the restaurant and want to go there on the first opportunity they get. It is about conveying the entire story of the restaurant. Following are the angles through which videos can be made and message can be conveyed:

Cooking tutorials:

Though the recipes and taste of food are what makes restaurant unique, sharing some of the recipes will not undermine the value of the restaurant. It will build trust and show how cooking is done. Moreover, the recipe content is shared easily. So, it will give more exposure to the restaurant and increase the footfall.

History:

Conveying the history of the restaurants along with how founders struggled to build the restaurant that they once dreamed would help people in relating themselves to the restaurant owners and founders. This will create a good bond with the entire brand. Moreover, customers who have been visiting the restaurant from the start can be interviewed. This is one of the best ways to connect with people and show how you value your customers. This will help in connecting people for a long term.

Tour of restaurant:

Customers love to see how the restaurant works, its ambiance, and what happens in the kitchen. Once you show action scenes such as a busy night with orders pouring in and chefs preparing various dishes with skill and caution without compromising the taste or quality of food, it would create an interest among viewers to experience the food and hospitality. Moreover, showing how people are enjoying themselves while indulged in conversations along with great food would help people in seeing themselves in those people and visit the restaurant.

Interview with team members & chefs:

Sharing life stories of people working there would be a great way to connect potential customers with the staff. Moreover, they can share their experiences working at the restaurant and how it helped them in getting exposure and hands-on experience. Showing their courteousness and helpful nature while interacting with customers will indicate hospitality.

Giving back to the community:

If the restaurant owners do any charities or help local community centers, it needs to be shown in a video. If they give back some percentage of their profits in a non-profit organization, it shows the restaurant does not only care about business but also the community. This sense of responsibility is likable and people would visit a restaurant with a sense of contribution toward the community.

While branding a restaurant, it should not be depicted as something that only sells food. Every aspect including social responsibility should be conveyed. Being one of the leading branding agencies in Pune and gaining wide experience in branding through videos, Kaizen Design Studio helps restaurants to brand themselves through innovative storytelling and videos.

[kaizen-design-studio]

5 WAYS OF BRAND PROMOTION THROUGH CORPORATE VIDEO

5 WAYS OF BRAND PROMOTION THROUGH CORPORATE VIDEO

Your corporate video is ready. You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas. You have spent talent, resources, and time in creating the best video to present your business, products & services, and its philosophy. Now what? Without promotion and getting it in front of potential buyers, this video is nothing but a piece of storage-room material. There needs to be a video promotion strategy. In short, this promotion of corporate video is nothing but the promotion of your brand. This video will send a message about your brand and create an identity in people’s minds. Following are some of the ways in which you can promote your brand through a corporate video:

Playing the video at an event:

The industry events are filled with dull speeches and boring presentations. The attendees either yawn or scroll through their social media feeds when a speaker is giving a speech. To break this boring flow and explain a lot about your business, you can play the corporate video and get the attention of maximum attendees. This will help them in understanding your message and grasping your message in minimum time. Moreover, you can use the video content in a long speech you are giving to break the monotony and refuel the attendees.

Video campaign on social media:

Based on the time people spend on social media, promoting the video on social media platforms would give great benefits. These platforms are best places where people are more likely to share, like, and comment on videos, which would increase the viewers. Running a campaign would help in strategizing and gaining more views and exposure to the brand. Include a call to action such as share and landing page link in the caption to get more visitors to the website.

Post video in online communities:

There are online communities and groups created on various social media platforms and websites. Share the video on those platforms on which like-minded people are involved. It may be Twitter chat, Reddit, LinkedIn Group, or other community. Ensure the group or community is relevant to your brand, and post your video there. There will be increased engagements.

Pin your video to the top of social media feeds:

Whenever a potential buyer visits your official social media pages or accounts, it is necessary to show this video to them as it will convey a lot of information about your company than scrolling through the feed. So, pin the video on top. Else, it will get lost in new posts. The video on top will drive more engagement and shared extensively. Take maximum benefit of this free feature by social media platforms.

Be shameless, ask people to share:

Promotion involves being shameless. So, be shameless and ask your friends, acquaintances, and colleagues to share your video. Just asking would be enough. You will realize being shameless would significantly improve your views and spread the word about your brand. You do not know what connections people have and how a simple sharing would impact your business in a positive way. This is a simple strategy but gives considerable results when done.

Taking help of branding agencies which have expertise in brand promotion and a wealth of knowledge regarding digital marketing will give expected results. Being one of the leading branding agencies in Pune and gaining wide experience in branding through videos, Kaizen Design Studio helps organizations in making the videos as well as promoting them to give a brand its unique identity and exposure it deserves.

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HOW A CORPORATE VIDEO CREATED BRAND IDENTITY INTERNATIONALLY: STORY OF IOX BRANDING

HOW A CORPORATE VIDEO CREATED BRAND IDENTITY INTERNATIONALLY: STORY OF IOX BRANDING

Kaizen Design Studio took an assignment to develop a corporate video that conveys brand identity and vision on the international level. Thanks for the trust of IOX (Indian Ocean Exchange), an ICT company based in Mauritius, for believing us with the responsibility. Telling the story in a creative way as per international standards was a bit challenging.

Being a firm operating in the ICT domain, the objective of IOX is to connect people, culture, countries, and businesses across Africa, India, South East Asia, and Europe to Indian Ocean islands. Its fiber-optic submarine cable system and technology services offer a flawless and relentless digital experience anywhere, anytime. The firm provides high speed and low latency network access to help businesses and industries in these geographies.

The stakes raised higher when we realized this video should contain appropriate merit to be presented to the Mauritius President.

The first step involved determining client requirements, international standards, and quality measures to convey vision and services through a creative and engaging video. The script was developed in the next step. Extensive research was carried out to determine specific statistics to be included in the video. Then, the background score was composed and mixed with visuals.

The voiceover in the appropriate accent was given and revisions were carried out until the correct accent was achieved according to international requirements. Appropriate video and image content was gathered from Shutterstock. In the end, script, background score, voice over, and video quality were checked to ensure everything meets the merits of the international level.

The hard work and brainstorming came to fruition. The video was developed with the contents as per the requirements of client and merits appropriate to be presented to Mauritius President. It has been well-appreciated by a wide audience. The information about services became widespread and brand awareness increased.

Corporate videos enhance brand awareness and convey a lot of information within a short time. Being one of the leading corporate video making and branding companies in Pune, Kaizen Design Studio helps brands by making corporate videos for them and using it effectively to create brand awareness.

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CORPORATE VIDEO PRODUCTION

CORPORATE VIDEO PRODUCTION – A NEW AND EFFECTIVE WAY OF MARKETING

Corporate video production companies in Pune have been serving the medium and large companies for their business promotion since last decade. The strong reason is that such videos are working as a catalyst in the way of brand promotion. Those days are gone when businesses used to follow the same procedure of spreading flyers and brochures in order to promote their business. With 4G technology now becoming more common and data getting cheaper, more people are sticking to the video watching. This habit of the people has propelled many brands to make corporate videos for their promotion thus increasing the importance of corporate video services.

Do you have a flourishing business that needs creating promotional videos? Videos can surely boost your search engine rankings magically and are one of the effective ways to increase user engagement But, how do you start with it?

Don’t stress too much, we at Kaizen Design Studio are one of the expert corporate video service providers in Pune and have helped many brands grow organically.

75% of the business executives agree that they watch work-related(corporate) videos on business websites at least 4 times a month, making corporate videos the most effective content types if you are targeting the B2B market.

How Videos are an Effective way of marketing?

The traditional marketing methods have taken a slight back seat and corporate videos are replacing them to an extent. They are now new mediums of branding and are achieving good results incorporate. But, the main question remains the same, why are they so effective and efficient? Here are some of the ways how Corporate Videos can prove helpful towards your brand.

Train your employees

With many brands spreading across the world through branches, the management doesn’t always have the time to site with the employees through the training process. So, as an answer to this, the entire process can be recorded step by step figuring yourself undergoing the entire process. These videos can be used efficiently when new team member joins the business.

Video Tutorials for Client’s Understanding

Many of the clients have a very short time, so using video recorders to shoot a short screen bites can help greatly. You can send your client’s links to private videos which can help them have look through particular major concepts, and they can watch them in their free time. You can provide great value-added service through these video tutorials to your clients.

Video Testimonials can influence your clients easily

Testimonials in the written format are no doubt powerful, but, a video testimonial is even stronger. According to our experts at Kaizen, clients get more impressed through testimonials in video formats than in the written reviews. You can easily shoot such videos at the comfort of your client or they can send you some videos bits. Speak freely with them how they enjoy your products or service and rest assured, such videos will lift your brand image a great deal.

A business that invests in video marketing always inspires great professionalism and a certain authority in the market. Though the process behind video marketing is complex, we have changed the way it works and it has made us one of the alpha lions in the competition. Contact Kaizen Design Studio today and know how. We take pride in calling ourselves one of the purest corporate video marketing company in Pune.