#corporatevideoforITcompany

[kaizen-design-studio]

THE POWER OF CORPORATE VIDEOS ON SOCIAL MEDIA

The world of business has grown innumerably all over the globe. Various marketing strategies and types have evolved over the years as technology evolved. Every business should be updated with the latest marketing strategy in order to compete with their rival company as it is important to note that if they are ahead in updating their marketing strategies, they will surely attract a good amount of customers to their base because they are ahead in terms of the latest marketing trends that people prefer. 

If we think of the latest trends in the marketing arena, Corporate videos are one of the trending tools for marketing. This type of strategy has gathered momentum due to its quick description and visually pleasing factor. A person does not have much time to read long descriptions of your brand. Everyone wants information that is short and attractive at the same time. 

Corporate videos help you to avail the benefits of short content in an attractive manner. A good corporate video is key to a larger audience reach. If you want to grow your business, a good corporate video maker is vital. If you are looking for a good corporate video production company in Pune, Kaizen Design Studio is a leading advertising brand which specializes in corporate video marketing and can provide you the best strategies for your company to evolve in a prospering brand!

A good corporate video has many amazing advantages that can help you grow your business. Read on to know more about the advantages of corporate videos and the different techniques to prepare the perfect video.

ADVANTAGES OF A CORPORATE VIDEO

Trust booster

Videos help to build trust among your targeted audience as you show the products or services offered by your brand live on the video. It encourages a person to trust in your brand as he practically sees every aspect of your company or business. According to a survey, about 57% of people admit that videos boost the trust quotient in the product. 

Connecting people

Videos are a great means of connecting your product or service to your targeted audience as a person has an emotional reaction to the video than any other means of marketing tools. People are more attracted to a specific product or service when they view it live and the working of the product or service lures them to buy. Corporate videos are a powerful opportunity for businesses to boost their sales. A recent study found out that a whopping 144% of people are more attracted to a product or service after they view them through a marketing video

Video trend, Google’s friend!

 Google is the best friend of corporate videos as it can help your business to crop up on the top of search preferences on Google. Websites having videos are 53 times more likely to pop up on the top search results page. But why is Google so fond of videos? The answer is simple: Watching videos means a user spends more time on your website which is one of the prerequisites of Google Ranking factors. 

POWER PACKED IMPACT OF CORPORATE VIDEOS ON SOCIAL MEDIA PLATFORMS

Facebook

Over 8 billion videos are uploaded on Facebook every day and it is prioritizing video-based content these days. So, it’s a great option to upload your marketing video on Facebook. Just make sure that you upload the video directly and not just post the link of the video as it may not lure many of the users to open the link and view the video.

Instagram

Instagram has emerged as one of the most impactful social media platforms over the years. Videos can play a great role in attracting prospective buyers on Instagram. Short 60 sec videos can help you garner more views for your marketing video. Hashtags on Instagram can help you to optimize your marketing campaign

Twitter

The micro-blogging platform also has tremendous potential for magnetization of users through videos. The length of the videos matters here. A 15-30 sec video is perfect for Twitter. Also, research has proved that a video on Twitter is 2 times more memorable than other social media platforms.

A corporate video is a powerful medium to attract a strong consumer base for your business or brand. A good corporate video maker can enhance the chances of increasing your business. Kaizen Design Studio has the best solutions for corporate video marketing in Pune. It also has the best in-house corporate video makers in Pune who create the best videos in order to rocket your business sales!

[mgkaizen]

HOW A CORPORATE VIDEO CAN HELP YOU RANK HIGHER ON GOOGLE

A good corporate video is the need of the hour for the smooth sailing of a business as it defines your business or brand in a proper manner. Making videos that promote your business or brand is called corporate video marketing. Corporate video marketing is an important aspect of any business. This is an effective method to reach your audience. A good corporate video also helps in ranking you in the top Google search results. The output: More audience reach of your business! All of this comes under Corporate branding. A fabulous corporate video is a key to great corporate branding. For this, a good corporate video production company should help you in carving a good marketing strategy. Kaizen Design Studio, a corporate video production company in Pune provides the best corporate video services. It is a corporate video maker company in Pune that will boost your business prospects to a great extent by preparing amazing corporate videos that will always rank higher because of stunning graphics and excellent content!

Here are the main points relating to how a corporate video will help you rank higher on Google.

Place the video on a website

If you place a corporate video on your business website, it will help you to gain a place among the top search results as a video will make users stay on the website for a certain amount of time. 

Demonstrate your product

Your product or service is the main foundation of your business. Show a short demo of your product or service. Let the users explore the uniqueness of your product or service by viewing the demo. This will help in up-gradation of your Google ranking.

Make a video that educates the user

Make useful videos that provide information which will lead to the purchase of your product or service. Your corporate video should act as a magnet which attracts the target audience due to its alluring graphics and perfect explanation of your product.

Entertain, Entertain and Entertain!

Always prepare a video that keeps the user hooked so that the average time spent on the website will be increased and eventually, it will help your website climb the ladder of rankings!

Embed your videos

Make sure that you embed your videos on your business website. This will definitely help in increasing your video view family. While you embed the video, make sure that you click on the ‘Show suggested videos’ option because when the video ends, irrelevant suggestions will crop up and this unnecessary change can drive a consumer away. So, be careful about the same.

So, what do you understand by this? A brilliant corporate video will surely maximise your chances of featuring on the page 1 search results. Always remember that Google always looks out for videos that fulfill the intent. Prepare corporate videos on the same lines. With these tips, Google will find you and reward you with the gift of ranking your website among the top rank holders!

Want to create a marvellous corporate video? Visit Kaizen Design Studio, one of the leading corporate video production companies in Pune and see the graph of your business rise to its peak as Kaizen prepares state of the art videos to attract your consumer base!

[ujjwalakaizen]

They would much rather watch a video online. Why?

The rise of social media platforms like Instagram and Snap chat, where pictures and videos are the main form of communication, is another reason why video production has become all the more important. Video sharing is also quite easy, and hassle-free, thanks to sites like Vimeo, Daily Motion and YouTube. The embedded codes provided by them simply have to be copied and pasted.

Videos for advertising set alarm bells ringing as, you may think of expensive commercials you see on television. This is not the case. Any corporate video production company in Pune India can make a good video for you, and once you promote it online, you can have a better reach than television. Remember, television is limited to only a certain section of audience, and viewership is limited. If you want a higher viewership, you will have to pay more. Whereas, through the internet, you can easily target and reach potential customers. You will also get measurable data when you do video campaigns. This data will help you decide future campaigns.

Videos also help a lot in marketing. Your marketing personnel can use videos to show demos of products and services. Research shows that videos are far more effective than instruction manuals. These videos can also be used for digital marketing company. There’s a paradigm shift taking place in digital marketing, and as mentioned above, videos are getting more eyeballs. So, short, catchy, creative videos will help your business a lot. There are social media platforms just dedicated to video, so, you can campaign on such sites, and gather good leads for your business.

As much as content plays an important role in marketing, video is now taking its place. After research in countries where people use a lot of social media, it has been found that people do not want to read a lot.

• Videos interact on a more intimate level. They engage more senses than content. Plus, moving images stimulate the brain more. We live in a world with short attention spans, so, a video is the better way to catch attention.

• Wonder why people prefer to see the movie than read the book? Because it is easier to remember. Our brain stores visual data better than textual data. So, it is easy to remember a product if you see a visual image (this is also a reason why companies create brand logos, rather than just text).

• In a video, you can say and show more in a short amount of time than with written content. This is one of the main reasons why communication is shifting towards video.

• Though written content is cheaper, video content prices are coming down. Companies can now choose a good corporate video company in Pune India at who will do their work on a reasonable budget. And, in the long run, videos will bring in more business.

A good corporate video production company in Pune India will explain to you all the processes involved in making the video. You can stay in the loop and understand the making process. You can also ask them to collaborate with your digital marketer, so together; they can strategize and make optimal videos. Or better yet, you can simply look for an agency which provides corporate video and digital marketing services. This way, you can get better deals, and they will make videos that can be used well across your digital marketing channels. Therefore, don’t wait anymore. Take the corporate vide plunge.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in Pune.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

BavdhanKhurd, Pune, 411021

Email Id :info@kaizendesignstudio.com

Website :https://www.kaizendesignstudio.com/

[pkaizen]

SUPER WAYS TO USE APP STORE OPTIMIZATION FOR BETTER DISCOVERABILITY

ASO or App Store Optimization is a way of making sure that your app meets the app store ranking process and rise to the top of a search result page. But how can your app get optimized for better discoverability in an app store? To give you an idea about ASO better, we are writing this small guide with which, you can understand ASO in a short period of reading.

To help you boost your app store ranking together with your app marketing strategy, we have noted some of the basic points with whom you will get how ASO actually works. There are around 1.3 million Android apps in the Google Play Store and 1.2 million apps in Apple’s App Store used by almost 2 billion Smartphone users around the globe. And mind it, the number is growing day by day.

These numbers are enormous and staggering especially if you are a developer or an owner of the business with a need for an app. We at Kaizen have developed various techniques to get your app noticed.

What are the Ranking Factors?

The app stores  algorithms are still a mystery for even the most skilled app store optimizer. Not a whole mystery though, even though most of the factors are either unknown or immeasurable. However, there are many factors that may be determined with a good quantity of accuracy to work out how they work. Some the more constant metrics that have an effect on ranking are:

Total number of downloads

Download frequency (downloads/hour)

User engagement

Keyword relevance

Number & value of reviews

Update frequency

Retention

Why going organic is important for your app?

The term organic comes from nature, you have heard it a million times that organic is best for you once talking about food. it’s no different when talking in terms of app traffic. when users notice things on their own wish, they end up believing that the result, product or service that they found is based on their own decision, a part of their own search process. this is often a hugely important psychological issue that creates ASO the key factor in app marketing.

The irony is that this belief in finding what you have got been searching for, through your own search terms, are the results of a search conditioned by variables and rules of search algorithms. All of these searches will provide us with those specific results. The formula dictates this, not the user.

We all understand that the user desires to find what they consider to be the simplest result, however, even algorithms behave in erratic ways in which and the plan of providing the user with the simplest result is not only romantic however 100 percent hypothetical.

To get the user-centric ASO and SEO services in Pune which will drive more downloads to your app, contact us today!

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, best digital marketing company in pune.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[kaizen-design-studio]

TOO MUCH INFORMATION, VERY LESS TIME – MAKING AN UNFORGETTABLE VIDEO

There will always be a scenario when a corporate client tells a video production company to make a corporate video for them in only two minutes. Given the number of huge projects they have undertaken, it seems difficult.

There are huge assets to be shown and a lot of information to be conveyed. Here lies the problem. Including every piece of information can have a negative effect. As the human mind has limits, grasping too much information can result in less recall value. A lot of information can be tempting, and making an excellent video conveying each piece can be easier, but this may impact negatively on the company. There are some misconceptions that make the corporate video forgettable and boring. Let’s shade a light on some of them.

Misconception 1: More information equals to more value.

We may be driven by a conception that offering more information through video would provide more value. Turns out, this is a misconception. Studies show that people can remember the only handful of points out of a video. So, instead of conveying 10 points, convey only 5. The best way to do this to determine the priorities and which points can be focused on to make the maximum impact. Moreover, focus on emotional engagement rather than loading the video with a lot of information. Engaging the viewer emotionally will increase the recall value. Telling a story creatively will help in engaging them emotionally and making an unforgettable video. There is a rule of thumb which states that there should be 20-30 seconds breathing room in a two-minute video.

Misconception 2: There is no difference between written messaging & video messaging

There are professionals who are good at conveying the message through the textual format. They believe saying what they want to convey through a 300-word text will have the same impact in a minute video. However, they do not have an idea of what can be conveyed in that minute. They also believe that what can be conveyed in 100 seconds through text can be conveyed in the 100-second video. There is a conception that the impact of conveying through a well-written message in the voice-led video will make the same impact as a blog post. This is a misconception. It needs to be determined by the message that needs to be conveyed. Moreover, an average reading speed is 200 words per minute, but average speaking speed is 150 words per minute. To read what is on paper may take 75 seconds, but to speak it on video takes 100 seconds. Adding imagery and music along with breathing space, the video length will exceed to make the impact. There is a difference between a written message and a video message. Opt for a way based on what needs to be conveyed.

Misconception 3: I understood what I convey, so will my audience

Video producers need to take the point of view of the audience into consideration while making a video. Making a video based on your point of view may result in a great video, but if the audience does not understand, it will of no use. There is a misconception that if a video producer understands what needs to be conveyed in the video, everyone else will. Conveying the information in a way the target audience will understand is important. This will help in making an unforgettable video.

Making a corporate video is one of the essential strategies of branding. It helps in gaining a wide exposure and engaging audience in a very less time. Being one of the leading corporate video production companies, Kaizen Design Studio helps corporate companies convey the information in the most effective and creative way to make the maximum impact.

[kaizen-design-studio]

WHAT ARE EXPLAINER VIDEOS AND WHY ARE THEY SO POPULAR?

Corporate Video Marketing has become synonymous with the launch of a business or brand. It is an essential component that drives your business towards prosperity! Great motion graphics, appealing content and awesome quality make a good corporate video. One of the leading firms in Corporate video makers in Pune, Kaizen will definitely give your business a much-required boost to your company. If you are looking for a good video production company in Pune, Kaizen Design Studio is the perfect option!�� 

There are many marketing techniques that have been growing rapidly in the last few years. Some are useful, and some others are only popular. Whether it is a blog or a product marketing website, it must help your current and potential clients/customers make a quick decision with effective facts and figures. Explainer Videos are one such technique that tackles this need in a good way. Let’s get to know what actually explainer videos are.

What are explainer videos?

An explainer video is a short video used for marketing purposes that highlights a company’s product, service, or business idea in an efficient manner. It is an engaging marketing video that explains the essential features of a product. Various brands have started to deploy explainer videos as a key part of internal communication and have used it for onboarding and training purposes and presentations. After we have known about what explainer videos are, get to know why are they so popular. 

Sweet and short

Explainer videos are typically under three minutes, but the best ones are often shorter, between one and two minutes. The objective of a good explainer video is to deliver a business idea in just a few seconds. Kaizen Design Studio is a well renowned corporate video makers in Pune. We are teamed up with skilled video makers.

Instantly viral

Brands need visually appealing content that goes viral instantly to increase their stake on social media for attracting customers towards the brand. Going viral actually means sharing a piece of information many times, even in the millions, from when it is first posted. This happens because such a material piques the interest and attention of its viewers. Explainer videos have a great chance of going viral instantly as it contains information of a particular product. Kaizen Design Studio is one of the best corporate video makers in Pune. We cover corporate shoots, create explainer videos, testimonials that will enthrall your target audience.

Problem-solving approach

People strive hard to get rid of their problems in life through various products and services the market offers. Explainer videos are focused on addressing a specific problem, explaining the particular product or service, and answering why they’re the solution. This approach attracts a large base of customers having a common problem that your product can solve. 

Shareable adds to the convenience 

An explainer video doesn’t have to be limited just till your website. It should roam freely all around!  In fact, websites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added benefit to using these sites is that they are Smartphone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than reading text blocks on a website.

If you’re looking for support to make your own explainer video, Kaizen Design Studio, one of the best corporate video makers in Pune is always happy to help! An explainer video company in Pune, Kaizen Design Studio has the perfect team which creates amazing graphics animation videos in Pune that are visually appealing and loaded with awesome content to attract your customer base! Visit www.kaizendesignstudio.com for more details!

[kaizen-design-studio]

The corporate video spreads awareness about a company and tries to connect with the audience. The time has changed. The days are long gone for a CEO or a senior executive of the company to read the script in the background to tell how great the company is

[kaizen-design-studio]

BODY LANGUAGE HACKS TO KEEP IN MIND WHILE FACING THE CAMERA

The first impression is the last impression. It is true in the case of meeting in person as well as watching a video. When you are facing the camera for a video, the body language matters along with the subject you are talking about. People judge based on body language cues and connect with a person based on how he says what he says. The first impression is made in the initial 10–15 seconds and it impacts the decision to watch the remaining video. Getting nervous in front of the camera is acceptable, but the acceptance will not help. There has to be a confident manner in which you tell the story that can connect the target audience. Here are some of the hacks to keep in mind:

Laughing is the trick

Before you start filming for a video, try laughing. The nervousness will grip you, but laughing will reduce nervousness. Forcing yourself to laugh will help you become confident and feel warm and enthusiastic. Even the fake laugh will do the trick. Smiling will help you, but laughing will make you ready for facing the camera with a relaxed mindset. Once you become confident, get the right pitch with more than one takes.

Speak loud to get in motion

Trying to control the tone from the beginning will make you more nervous. Initially, speak loudly to gain little confidence. Once you get the energy and confidence with the words and atmosphere of the room, then focus on using the right tone of voice. The deep breathing technique will also help. Taking deep breaths and breathing out releases tension and makes a person calm and composed. This calmness will help in getting the right tone in the video.

Use hand movements

To convey important points, use hand movements and gestures. This will energize you to express yourself with more clarity and confidence than before. Keeping hands on the side will be dull. Practice some hand movements and gestures beforehand in front of the mirror. This will make you confident. Ensure you are not using many hand movements as it will work against you and turn off the viewer.

Vary tone and speed

It is more than just reading the script. You have to put emotion into the script. The varying tone of voice and speed of words is essential to capture attention and keep the audience engaged. Slow down while stating important points and speed up while covering less agreeable points. Moreover, a number of takes will help you in getting the right tone. Do not rush to wrap everything up as fast as you can. Take time and give a number of takes to give the best shot.

Giving the right impression in the video is essential to convey the message and hold the attention of the audience for the entire video. While speaking in a corporate video, the confident stance and assertive voice are necessities to make a good impression. Being a leading corporate video production companies in Pune, Kaizen Design Studio helps clients in creating a compelling video that engages the audience and spread awareness about the brand.

[kaizen-design-studio]

TIPS FOR CREATING GOOD ANIMATED EXPLAINER VIDEOS

Corporate video marketing is a tactic used by many businesses nowadays to create brand awareness and to market their products and services in a better creative way. Animated explainer videos have always been a great addition to the trends in this sector. Motion graphic or animated videos not only make your brand seem more unique and different but it also adds to the value of your brand. Especially, if you are talking about social platforms, animated videos have always been a hit.

However, finding the right fit for your corporate video production in Pune seems a great deal. Kaizen Design Studio is a leading motion graphics company in Pune who can be of great help to you if you are looking for some high-quality and creative explainer videos. Their dynamic skills in motion graphics services are impeccable and their ideas, out of the box! They have some remarkable experience in creating the best graphic animation videos in Pune.

When it comes to creating unique and out of the box corporate videos, simply the use of animation can make it something unforgettable. Animation videos have the power to engage people longer than others. Plus, they create a sense of connection between the brand and the audience. So, if you are all set to create one for yourself, you might need these tips:

Pick the right animation style

With so many animation styles available, picking the right one for your brand is very crucial. There are traditional 2D, CGI, stop motion, augmented reality, VR, whiteboard animation and many more that you can choose from. Depending upon your brand and the product or services you offer, you can select one of these to design your video. For example, if you want an informative video with detailed information about your product or services, a whiteboard animation video will do wonders for you. OR if you are about to launch a new product, CGI will be the best for you. You can read more about these types of animation styles and see what suits your needs the best or you can always take the help of any motion graphics company in Pune.

Sprinkle storytelling 

Storytelling is one of the most amazing, old and powerful ways of engaging your audience. Incorporate stories to explain your product or services. Engage them in a creative story while you show them how your product or services can solve their problems. Make them emotionally connected to your brand while you visually engage them. This is a tried and tested way of increasing your audience and brand value!

Design the video with colors that match your brand

It is said that your brand color says more than what you can ever imagine. Color branding is another great way of subconsciously making your brand register in your viewers’ minds. Make sure while you make your animated video, the video color theme aligns with your brand colors. They will connect your brand to those particular colors.

Imbibe these tips to create the best corporate video for your brand and you will be able to sight the results yourself. Animated videos can do wonders to increase your brand reach and audience. All you need to do is use them in the correct way. And if you are a business who wants to make the most out of this, Kaizen Design Studio, a corporate video maker pune, can be of your help. They are the best explainer video company in Pune with a team of creative and experienced animators to help you out! They are a known name for corporate video production in Pune and are known for their unique and out of the box creativity. So, pull your socks and get ready to reach new heights with a mesmerizing animated explainer video!

[kaizen-design-studio]

THE POWER OF CORPORATE VIDEOS ON SOCIAL MEDIA

The world of business has grown innumerably all over the globe. Various marketing strategies and types have evolved over the years as technology evolved. Every business should be updated with the latest marketing strategy in order to compete with their rival company as it is important to note that if they are ahead in updating their marketing strategies, they will surely attract a good amount of customers to their base because they are ahead in terms of the latest marketing trends that people prefer. 

If we think of the latest trends in the marketing arena, Corporate videos are one of the trending tools for marketing. This type of strategy has gathered momentum due to its quick description and visually pleasing factor. A person does not have much time to read long descriptions of your brand. Everyone wants information that is short and attractive at the same time. 

Corporate videos help you to avail the benefits of short content in an attractive manner. A good corporate video is key to a larger audience reach. If you want to grow your business, a good corporate video maker is vital. If you are looking for a good corporate video production company in Pune, Kaizen Design Studio is a leading advertising brand which specializes in corporate video marketing and can provide you the best strategies for your company to evolve in a prospering brand!

A good corporate video has many amazing advantages that can help you grow your business. Read on to know more about the advantages of corporate videos and the different techniques to prepare the perfect video.

ADVANTAGES OF A CORPORATE VIDEO

Trust booster

Videos help to build trust among your targeted audience as you show the products or services offered by your brand live on the video. It encourages a person to trust in your brand as he practically sees every aspect of your company or business. According to a survey, about 57% of people admit that videos boost the trust quotient in the product. 

Connecting people

Videos are a great means of connecting your product or service to your targeted audience as a person has an emotional reaction to the video than any other means of marketing tools. People are more attracted to a specific product or service when they view it live and the working of the product or service lures them to buy. Corporate videos are a powerful opportunity for businesses to boost their sales. A recent study found out that a whopping 144% of people are more attracted to a product or service after they view them through a marketing video

Video trend, Google’s friend!

 Google is the best friend of corporate videos as it can help your business to crop up on the top of search preferences on Google. Websites having videos are 53 times more likely to pop up on the top search results page. But why is Google so fond of videos? The answer is simple: Watching videos means a user spends more time on your website which is one of the prerequisites of Google Ranking factors.

[kaizen-design-studio]

HOW A CORPORATE VIDEO CAN HELP YOU RANK HIGHER ON GOOGLE

Making videos that promote your business or brand is called corporate video marketing. Corporate video marketing is an important aspect of any business. This is an effective method to reach your audience. A good corporate video also helps in ranking you in the top Google search results. The output: More audience reach of your business! All of this comes under Corporate branding. A fabulous corporate video is a key to great corporate branding. For this, a good corporate video production company should help you in carving a good marketing strategy. Kaizen Design Studio, a corporate video production company in Pune provides the best corporate video services. It is a corporate video maker company in Pune that will boost your business prospects to a great extent by preparing amazing corporate videos that will always rank higher because of stunning graphics and excellent content!

Here are the main points relating to how a corporate video will help you rank higher on Google.

Place the video on a website

If you place a corporate video on your business website, it will help you to gain a place among the top search results as a video will make users stay on the website for a certain amount of time. 

Demonstrate your product

Your product or service is the main foundation of your business. Show a short demo of your product or service. Let the users explore the uniqueness of your product or service by viewing the demo. This will help in up-gradation of your Google ranking.

Make a video that educates the user

Make useful videos that provide information which will lead to the purchase of your product or service. Your corporate video should act as a magnet which attracts the target audience due to its alluring graphics and perfect explanation of your product.

Entertain, Entertain and Entertain!

Always prepare a video that keeps the user hooked so that the average time spent on the website will be increased and eventually, it will help your website climb the ladder of rankings!

Embed your videos

Make sure that you embed your videos on your business website. This will definitely help in increasing your video view family. While you embed the video, make sure that you click on the ‘Show suggested videos’ option because when the video ends, irrelevant suggestions will crop up and this unnecessary change can drive a consumer away. So, be careful about the same.

So, what do you understand by this? A brilliant corporate video will surely maximise your chances of featuring on the page 1 search results. Always remember that Google always looks out for videos that fulfill the intent. Prepare corporate videos on the same lines. With these tips, Google will find you and reward you with the gift of ranking your website among the top rank holders!

Want to create a marvellous corporate video? Visit Kaizen Design Studio, one of the leading corporate video production companies in Pune and see the graph of your business rise to its peak as Kaizen prepares state of the art videos to attract your consumer base!

[kaizen-design-studio]

THE ULTIMATE GUIDE TO VIDEO MARKETING

Corporate video marketing has fought its way towards the top, making it one of the vital strategies for promoting a company or brand on social media. Motion graphics also play an important role in promoting corporate videos. If you are longing for a perfect video production company in Pune to promote your business, Kaizen Design Studio is the best option. It has the best team that ensures that every second in the video is engaging and perfect, thus making Kaizen a leader in the field of corporate video production in Pune. Read on to know why video marketing is necessary for your business or brand. 

SEO beneficial

There is little doubt that major search engines love video content and won’t hesitate to rank it higher than traditional articles. According to research, by adding video content to your site, you have a 53% higher chance to end up on the first page of the SERPs. This just goes on to show that quality video content can make a big difference to not only your conversion rate but also the organic search traffic you generate.

Better engagement

Visual content works great when it comes to engaging your target audience. People nowadays like content that’s visually appealing. This isn’t limited to pictures or photos. Video content is proven to be a big part of the visual content movement. The most eye-catching videos are graphic animation videos. If you are looking to create the best graphic animation videos in Pune, Kaizen Design Studio is the perfect pick! The corporate video maker in Pune has a well-experienced team that specializes in the same. 

Better accessibility

There are endless platforms for video marketing. YouTube, broadcast television, video boards, and street marketing, you name it. The possibilities are endless. With a smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way. Gaining a wide experience in creating corporate videos and being the bestvideo production company in Pune, Kaizen Design Studio helps clients in creating a compelling video to spread brand awareness and connect the audience with the brand.

Appeals directly

Video allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in the text.

Video can also provide social proof for your product or service. When creating video success stories focus on the story of your customer and the success he/she achieved from using your product/service. If you want your video content marketing to deliver results, then you need to take a calculated approach to it. You can’t just blindly play the video marketing game and expect to see returns. You may also want to plan your video content well in advance (create a video content calendar) to make sure you are consistent with timing as well. 

Kaizen Design Studio is a great option for your video creation strategies. Excellent content and mesmerizing graphics will attract the customer base your company craves for! Kaizen Design Studio also prides itself on being one of the top explainer video production company in Pune. Explore Kaizen Design Studio’s website for more information!       

[kaizen-design-studio]

DOS AND DON’TS OF USAGE OF STOCK FOOTAGES

Stock footages provide high-quality videos that have been already made to be suitable for a vast number of themes. Finding the type of clip that is suitable for the kind of video you want to make, molding it, and fit into the project saves time and money. However, if some careful considerations are not taken into account, it might ruin the great work done. There are some dos and don’ts to be taken into account to make stock footages work wonders for you. Following is the list:

DOS –

1. Explore the chosen library

Many resources for stock footages are pain and lack of planning may exceed the budget of the whole project. So, explore what kind of footages are available and find the clips that you might need. If you need help, there are stock forums where experienced users will help you. In addition, determine which footages will be useful in transition between scenes. Conduct a cursory search to determine what is available and what fits.

2. Do contextual test

The way stock shots are matched is important in a great video. It provides contextual meaning. If you want the stock shot to just fit in or you need a contrast to introducing another scene, there needs to be clarity. To gain that clarity, perform the contextual test. A watermarked preview will enable to determine if everything fits well.

3. Determine the role of stock footage

Determine what role the stock footage will play. Is it an establishing shot or wide open shot? Stock footages can take you to places that do not even exist. Explore what is beyond the green screen. Stock can appear in reflections, through windows, or on tablets and phone which are on set.

4. Make sure nothing is outdated or will be outdated soon

While making a video, ensure the footage will not be outdated quickly or already outdated. It will lose the relevancy and the video will lose its credibility. If people are using iPhone 4 in 2018, it will look odd.

DONTS –

1. Don’t select the shot that looks like a poster of a film

Unless you want to give that effect, don’t choose any shot that would look like a poster of a movie. There is a space for glamorous shots, but don’t use it to give an unnecessary effect. Stay relevant as much as possible.

2. Don’t select a shot that looks great in isolation

Choose a shot that is relevant to the artistic intent. If the shot looks great, use it in the film. But don’t use it because it is great. When it will blend in the film, it may give an opposite effect. Use a watermarked version to determine if the shot looks great in the context of the project.

3. Don’t change the theme of the story to match to the footages

There are a lot of footages available to match your theme. All you need is an extensive search. Don’t change the theme to match to the great footages. It might turn out to be time consuming and exhausting.

4. Don’t hesitate to use stock footages

Stock footages are great resources that can save time and money along with enhancing the look of the production. It has a wide range of footages and can be used for making great films to communicate with audience effectively. So, don’t hesitate while using stock footages. Save time and money.

Corporate videos are effective tools to spread the vision and information about products, services, and work culture of a company. Being one of the leading corporate video production company in Pune and gaining wide experience in creating corporate videos, Kaizen Design Studio helps companies in creating videos to share their message with the world through storytelling and increase brand awareness.

[kaizen-design-studio]

REACH THE RIGHT AUDIENCE THROUGH A CORPORATE VIDEO

Pune is becoming the hub for corporate videos. Owing to demand, you can now easily find a good corporate video production company in Pune. The keyword here is good. With good, there’s also bad and ugly. So, make sure you are hiring the right corporate video production company who will help you reach your audience in the fastest growing form of communication – video.

Videos are a great way to grab attention. We are a moving into a world where visual communication is best way to get your communication across. Videos are now an integral part of everyday life. Even social media sites are pushing videos. Just run through your Facebook timeline through your phone, and you will find a large number of sponsored video posts. Video communication and campaigning is the future. Videos can be used for –

Corporate videos have multiple uses. You can use them as training videos, brand stories, product promotions, new launches, service updates, etc. There’s a lot you can do and say through corporate videos. Corporate videos are also a mark of a professional company. The best companies invest a lot in video content, and make great use of these videos through their marketing and advertising channels.

First and foremost, you need to set your goals from video production. Then, you’ll need the right corporate video company in Pune who can do justice to your end goals. These videos also need to be of high quality. In the age of 4K and Ultra HD, 2D and 3D animation, etc., your ads need to be of the highest quality. They need to be well written, produced, and edited. Consumers are now used to high quality videos, and anything lesser might be ignored.

Videos are quite hot on social media. According to studies, people are more likely to read and share a video they like than an article or blog. This has also prompted social media platforms to give more precedence to videos posts. Most businesses today also have their own YouTube channels, where they can upload and promote their videos. Other social media platforms also allow you to promote these videos directly from the source. This shows that social media platforms have consciously decided to push videos. Therefore, if you wish to incorporate social media marketing into your marketing, you need to have videos to upload.

The rise of social media platforms like Instagram and Snapchat, where pictures and videos are the main form of communication, is another reason why video production has become all the more important. Video sharing is also quite easy, and hassle-free, thanks to sites like Vimeo, Daily Motion and YouTube. The embedded codes provided by them simply have to be copied and pasted.

Videos for advertising set alarm bells ringing as, you may think of expensive commercials you see on television. This is not the case. Any corporate video production company in Pune can make a good video for you, and once you promote it online, you can have a better reach than television. Remember, television is limited to only a certain section of audience, and viewership is limited. If you want a higher viewership, you will have to pay more. Whereas, through the internet, you can easily target and reach potential customers. You will also get measurable data when you do video campaigns. This data will help you decide future campaigns.

Videos also help a lot in marketing. Your marketing personnel can use videos to show demos of products and services. Research shows that videos are far more effective than instruction manuals. These videos can also be used for digital marketing. There’s a paradigm shift taking place in digital marketing, and as mentioned above, videos are getting more eyeballs. So, short, catchy, creative videos will help your business a lot. There are social media platforms just dedicated to video, so, you can campaign on such sites, and gather good leads for your business.

As much as content plays an important role in marketing, video is now taking its place. After research in countries where people use a lot of social media, it has been found that people do not want to read a lot. They would much rather watch a video online. Why?

• Videos interact on a more intimate level. They engage more senses than content. Plus, moving images stimulate the brain more. We live in a world with short attention spans, so, a video is the better way to catch attention. • Wonder why people prefer to see the movie than read the book? Because it is easier to remember. Our brain stores visual data better than textual data. So, it is easy to remember a product if you see a visual image (this is also a reason why companies create brand logos, rather than just text). • In a video, you can say and show more in a short amount of time than with written content. This is one of the main reasons why communication is shifting towards video. • Though written content is cheaper, video content prices are coming down. Companies can now choose a good corporate video company in Pune at who will do their work on a reasonable budget. And, in the long run, videos will bring in more business.

A good corporate video production company in Pune will explain to you all the processes involved in making the video. You can stay in the loop and understand the making process. You can also ask them to collaborate with your digital marketer, so together, they can strategize and make optimal videos. Or better yet, you can simply look for an agency which provides corporate video and digital marketing services. This way, you can get better deals, and they will make videos that can be used well across your digital marketing channels. Therefore, don’t wait anymore.

[kaizen-design-studio]

[kaizen-design-studio]