#contextual advertising

[mostlysignssomeportents]

EU to Facebook: 'Drop Dead'

A leak from the European Data Protection Board reveals that the EU’s top privacy regulator is about to overrule the Irish Data Protection Commission and declare Facebook’s business model illegal, banning surveillance-based ads without explicit consent:

https://noyb.eu/en/noyb-win-personalized-ads-facebook-instagram-and-whatsapp-declared-illegal

In some ways, this is unsurprising. Since the GDPR’s beginning, it’s been crystal clear that the intention of the landmark privacy regulation was to extinguish commercial surveillance and ring down the curtain on “consent theater” — the fiction that you “agree” to be spied on by clicking “I agree” or just by landing on a web-page that has a link to some fine-print.

Under the GDPR, the default for data-collection is meaningful consent, meaning that a company that wants to spy on you and then sell or use the data it gathers has to ask you about each piece of data they plan to capture and each use they plan to make of it.

These uses have to be individually enumerated, and the user has to actively opt into giving up each piece of data and into each use of that data. That means that if you’re planning to steal 700 pieces of information from me and then use it in 700 ways, you need to ask me 1,400 questions and get a “Yes” to each of them.

What’s more, I have to be given a single tickbox at the start of this process that says, “No to all,” and then I have to be given access to all the features of the site or service.

The point of this exercise is to reveal consent theater for the sham it is. For all that apologists for commercial surveillance insist that “people like ads, so long as they’re well-targeted” and “the fact that people use high-surveillance services like Facebook shows a ‘revealed preference’ for being spied on,” we all know that no one likes surveillance.

There’s empirical proof of this! When Apple added one-click tracker opt-out on its Ios platform, 96% of users opted out, costing Facebook more than $10b in the first year (talk about a ‘revealed preference!’) (of course, Apple only opted those users out of tracking by its rivals, and secretly continued highly invasive, nonconsenual tracking of its customers):

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

Properly enforced, the GDPR would have upended the order of the digital world: any argument about surveillance between product managers at a digital firm would have been settled in favor of privacy, because the pro-privacy side could argue that no one would give consent, and the very act of asking would scare off lots of users.

But the GDPR wasn’t properly enforced, thanks to structural problems with European federalism itself. The first line of GDPR enforcement came from privacy regulators in whatever country a privacy-violator called home. That meant that when Big Tech companies violated the GDPR, they’d have to account for themselves to the privacy regulator in Ireland.

For multinational corporations, Ireland is what old-time con-artists used to call a “made town,” where the cop on the beat is in on the side of the criminals. Ireland’s decision to transform itself into a tax haven means that it can’t afford to upset the corporations that fly Irish flags of convenience and maintain the pretense that all their profits are floating in a state of untaxable grace in the Irish Sea.

That’s because there are plenty of other EU countries that compete with Ireland in the international race to the bottom on corporate governance: Malta, Luxembourg, the Netherlands, Cyprus, etc (and of course, there’s post-Brexit UK, where the plan is to create an unregulated haven for the worst, wealthiest companies in the world).

All this means that seeking Irish justice from a corporation that wronged you is like asking a court in Moscow to punish an oligarch’s commercial empire on your behalf. Irish regulators are either “dingo babysitters” (guards in league with the guarded) or resource-starved into ineffectual torpor.

That’s how Facebook got away with violating the GDPR for so many years. The company hid behind the laughable fairy-tale that it didn’t need our consent to spy on us because it had a “legitimate purpose” for its surveillance, namely, that it was contractually obliged to spy on us thanks to the “agreement” we clicked on when we signed up for the service.

That is, you and Facebook had entered into a contract whereby Facebook promised you that it would spy on you, and if it didn’t spy on you, it would be violating that promise.

Har.

Har.

Har.

But while the GDPR has a structural weakness — allowing corporations to choose to be regulated in countries that can’t afford to piss them off — it also has a key strength: the private right of action, that is, the right of individuals to sue companies that violate the law, rather than having to convince a public prosecutor to take up their case.

https://www.eff.org/deeplinks/2019/01/you-should-have-right-sue-companies-violate-your-privacy

The private right of action is vital to any privacy regulation, which is why companies fight it so hard. Whenever a privacy bill with a private right of action comes up, they tell scare-stories about “ambulance chasers” who’ll “clog up the system,” trotting out urban legends like the McDonald’s Hot Coffee story:

https://pluralistic.net/2022/06/12/hot-coffee/#mcgeico

But here we are, in the last days of 2022, and the private right of action is about to do what the Irish regulators wouldn’t do: force Facebook to obey the law. For that, we can thank Max Schrems and the nonprofit he founded, noyb.

Schrems, you may recall, is the Austrian activist, who, as a Stanford law student, realized that EU law barred American tech companies from sending their surveillance data on Europeans to US data-centers, which the NSA and other spy agencies treated as an arm of their own surveillance projects:

https://pluralistic.net/2020/07/16/text-adventures-resurgent/#nein

Schrems brought a case against the Irish regulator to the EU’s top privacy authority, arguing that it had failed its duty by ruling that Facebook’s “contractual obligation” excuse held water. According to the leaked report, Schrems has succeeded, which means, once again, Facebook’s business model is illegal.

Facebook will doubtless appeal, but the writing is on the wall here: it’s the end of the line for surveillance advertising in Europe, an affluent territory with 500m+ residents. This decision will doubtless give a tailwind to other important privacy cases in the EU, like Johnny Ryan’s case against the ad-tech consortium IAB over its “audience taxonomy” codes:

https://pluralistic.net/2021/06/16/inside-the-clock-tower/#inference

It’s also likely good news for Schrems’ other ongoing cases, like the one he’s brought against Google:

https://pluralistic.net/2020/05/15/out-here-everything-hurts/#noyb

Facebook has repeatedly threatened to leave the EU if it is required to stop breaking the law:

https://pluralistic.net/2020/09/22/uncivvl/#fb-v-eu

This is a pretty implausible threat, growing less plausible by the day. The company keeps delivering bad news to investors, who are not mollified by Mark Zuckerberg’s promise to rescue the company by convincing all of humanity to spend the rest of their lives as highly surveilled, legless, sexless, low-polygon cartoon characters:

https://www.fool.com/investing/2022/12/06/why-meta-platforms-stock-dove-today/

Zuckerberg and his entire senior team have seen their net worth plummet with Meta’s share price, and that means the company needs to pay engineers with actual dollars, rather than promises of shares, which kills the massive wage-bill discount the company has enjoyed. This is not a company that can afford to walk away from Europe!

Between Apple’s mobile (third-party) tracker-blocking and the EU calling time on surveillance ads, things are looking grim for Facebook. You love to see it! But things could get even worse, and soon, thanks to the double-edged sword of “network effects.”

Facebook is a network effects business: people join the service to socialize with the people who are already there — then more people join to socialize with them. But what network effects give, they can also take away: a service that gets more valuable when a new user signs up loses value when that user leaves.

This is beautifully explained in danah boyd’s “What if failure is the plan?” which recounts boyd’s experiences watching MySpace unravel as key nodes in its social graph disappeared when users quit: “Failure of social media sites tends to be slow then fast”:

http://www.zephoria.org/thoughts/archives/2022/12/05/what-if-failure-is-the-plan.html

Facebook long understood this, which is why it spent years creating artificial “switching costs” — penalties it could impose on users who quit, such as the loss of their family photos:

https://www.eff.org/deeplinks/2021/08/facebooks-secret-war-switching-costs

This is why Facebook and other tech giants are so scared of interoperability, and why they are so furious about the new EU Digital Markets Act (DMA), which will force them to allow new services to connect to their platforms, so that users who quit Big Tech won’t have to lose their friends or data:

https://www.eff.org/deeplinks/2022/04/eu-digital-markets-acts-interoperability-rule-addresses-important-need-raises

An interoperable Facebook would make it easy to leave social media by removing the penalties Facebook imposes on its disloyal users, and the EU’s privacy framework means that when they flee to a smaller safe haven, they won’t have to worry about commercial surveillance:

https://www.eff.org/interoperablefacebook

But what about advertising-supported media? Sure, being spied on sucks, but a subscription-first media landscape is a world where “the truth is paywalled, but the lies are free”:

https://www.currentaffairs.org/2020/08/the-truth-is-paywalled-but-the-lies-are-free/

Ironically, killing surveillance ads is good news for ad-driven media. Surveillance-based ad-targeting is nowhere near as effective as Google, Facebook and the other ad-tech companies claim (these companies are compulsive liars, it would be amazing if the only time they told the truth is when they were boasting about their products!):

https://onezero.medium.com/how-to-destroy-surveillance-capitalism-8135e6744d59

And consent-theater or no, targeted ads reach fewer users every day, thanks to ad- blockers, AKA, “the biggest boycott in world history”:

https://blogs.harvard.edu/doc/2015/09/28/beyond-ad-blocking-the-biggest-boycott-in-human-history/

And when a publisher does manage to display a targeted ad, they get screwed. The Googbook dupololy is a crooked affair, with the two tech companies illegally colluding (via the Jedi Blue conspiracy) to divert money from publishers to their own pockets:

https://techcrunch.com/2022/03/11/google-meta-jedi-blue-eu-uk-antitrust-probes/

Targeted ads are a cesspit of ad-fraud. 15% of all ad revenues are just unaccounted for:

https://twitter.com/swodinsky/status/1511172472762163202

The remaining funds aren’t any more trustworthy. Ad-tech is a bezzle (“the magic interval when a confidence trickster knows he has the money he has appropriated but the victim does not yet understand that he has lost it”):

https://pluralistic.net/2021/01/04/how-to-truth/

As Tim Hwang foretold in his essential Subprime Attention Crisis, the pretense that targeted ads are wildly effective has been slowly but surely losing ground to the wider awareness of the fraud behind the system, and a reckoning is at hand:

https://pluralistic.net/2020/10/05/florida-man/#wannamakers-ghost

Experiments with contextual ads (ads based on the content of the page you’re looking at, not on your behavior and demographics) have found them to about as effective in generated clicks and sales as surveillance ads.

https://pluralistic.net/2022/04/29/taken-in-context/#creep-me-not

But this is misleading. Contextual ads don’t require consent opt-in (because they’re not based on your data) and they don’t drive users to install blockers the way creepy surveillance ads do, so lots more people will see a contextual ad than a surveillance one. Thus, even if contextual ads generate slightly less money per reader or viewer, they generate far more money overall, because they are aren’t blocked.

Even better for publishers: contextual ads don’t erode their own rate cards. Today, when you visit a high-quality publisher like the Washington Post, many ad brokers bid to show you an ad, but only one wins the auction. However, all the others have tagged you as a “Washington Post reader,” and they can sell that to bottom-feeder junk sites. That is, they can collude with Tabooleh or its rivals to offer advertisers a chance to advertise to Post readers at a fraction of what the Post charges. Lather, rinse, repeat, and the Post’s own ad revenues are drained.

This doesn’t apply with contextual ads. Indeed, none of the tech giants’ much-vaunted “data advantage” — the largely overstated value of knowing what you did online 10 or 20 years ago, the belief in which keeps new companies out of the market — applies to context ads:

https://pluralistic.net/2021/04/11/halflife/#minatory-legend

The transformative power of banning surveillance advertising goes beyond merely protecting our privacy. It also largely answers the case for “link taxes” (pseudo-copyright systems that let giant media companies decide who can link to them and charge for the privilege).

The underlying case for link taxes, snippet taxes, etc, is that Big Tech is stealing the news media’s content (by letting their users talk about and quote the news), when the reality is that Big Tech is stealing their money (through ad-fraud):

https://doctorow.medium.com/big-tech-isnt-stealing-news-publishers-content-a97306884a6b

Unrigging the ad-tech market is a much better policy than establishing a link-tax, like the Democrats are poised to do with their Journalism Competition and Preservation Act (JCPA):

https://www.politico.com/newsletters/politico-influence/2022/12/06/jcpa-opponents-spring-into-action-to-block-ndaa-inclusion-00072602

It’s easy to understand why the monopoly/private-equity-dominated news industry wants JCPA, rather than a clean ad market. The JCPA just imposes a tax on the crooked ad-tech giants that is paid to the largest media companies, while a fair ad market would reward the media outlets that invested most in news (and thus in expensive, unionized news-gathering reporters).

Indeed, the JCPA only works if the ad-tech market remains corrupt: the excess Big Tech rents that Big News wants to claim here are the product of a rigged system. Unrig the system and there won’t be any money to pay the link tax with.

Image: Anthony Quintano (modified) https://commons.wikimedia.org/wiki/File:Mark_Zuckerberg_F8_2018_Keynote_%2841118883004%29.jpg

CC BY 2.0 https://creativecommons.org/licenses/by/2.0/deed.en

[Image ID: A theater proscenium. Over the proscenium, in script, are the words 'Consent Theatre.' On the screen is an image of Mark Zuckerberg standing in front of the words 'Data Privacy.' He is gesturing expansively. A targeting reticle is centered on his face. The reticle is made of the stars from the EU flag.]

[marketingtechblogs]

Benefits of Contextual Advertising for Businesses

Contextual advertising is an intelligent approach that matches ads to the web page's content where they appear. The main aim of contextual advertising is to enhance the user experience by displaying ads more pertinent to the user's interests.

Powered by artificial intelligence (AI), contextual ads can precisely target internet users with content that aligns with the host website's subject matter. As third-party cookies are being phased out, contextual advertising will become increasingly important in the coming years.

In fact, according to the report by Statista, global contextual ad spending is projected to grow by an impressive 13.8% annually between 2022 and 2030.

Contextual advertising remains a relevant and effective method of reaching potential customers. It allows you to connect with people in a meaningful way by displaying ads that are relevant to their interests and browsing behavior. 

This approach is more likely to resonate with viewers as it doesn't rely on their data. Combining contextual relevance and positive brand association can increase the likelihood of converting ads into sales.

[contextualadvertising]

Riding the Digital Wave: The Global Contextual Advertising Market Set to Reach $335.1 Billion by 2026

In the ever-evolving landscape of digital marketing, contextual advertising has emerged as a powerhouse. With its ability to target consumers with precision, advertisers have found this approach to be highly effective in reaching their target audiences. The contextual advertising market is witnessing unprecedented growth and is projected to reach a staggering $335.1 billion by 2026. In this blog, we'll delve into what contextual advertising is, why it's on the rise, and what the future holds for this dynamic industry.

Understanding Contextual Advertising

Contextual advertising is a form of online advertising that delivers relevant ads to users based on the content they are currently viewing or their recent online behavior. It leverages contextual cues such as keywords, user demographics, and browsing history to display ads that are more likely to resonate with the user.

Here's how it works:

Content Analysis: Contextual advertising systems analyze the text, images, and other elements on a webpage to determine its subject matter and context.

User Profiling: Information about the user, including their interests, demographics, and online behavior, is collected and analyzed.

Ad Matching: The system matches the content's context with the user's profile and selects the most relevant ads from its inventory.

Displaying Ads: The selected ads are displayed to the user in various formats, including text, display banners, video, and native ads.

Why Contextual Advertising is Thriving

Several factors contribute to the rapid growth of the contextual advertising market:

Enhanced Relevance: Contextual advertising offers highly relevant ad placements, increasing the chances of user engagement and conversions. Users are more likely to interact with ads that align with their current interests.

Privacy and Personalization: As privacy concerns grow and regulations like GDPR and CCPA become more stringent, contextual advertising stands out as a privacy-friendly advertising method. It doesn't rely on collecting extensive user data, making it less intrusive.

Ad Blocker Resilience: Unlike some other forms of advertising, contextual ads are less susceptible to ad blockers because they are seamlessly integrated into the content.

Improved Technology: Advances in AI and machine learning have greatly improved the accuracy and efficiency of contextual advertising systems. Advertisers can now target users with pinpoint precision.

Better ROI: Advertisers appreciate contextual advertising for its ability to provide a higher return on investment (ROI). By reaching users when they are most receptive, advertisers can achieve better conversion rates.

The Future of Contextual Advertising

The contextual advertising market is poised for substantial growth in the coming years. Here's what the future holds for this dynamic industry:

Video and Native Ads Dominance: Video and native ads, which seamlessly blend with the content, are expected to dominate the contextual advertising landscape. As more users consume video content online, advertisers will capitalize on this trend.

AI and Machine Learning Advancements: Continued advancements in AI and machine learning will refine contextual advertising algorithms, enabling more precise targeting and real-time optimization.

Integration with E-commerce: Contextual advertising will play a pivotal role in the e-commerce sector. Ads will not only promote products but also guide users through the purchase process, enhancing the online shopping experience.

Cross-Device Targeting: As users switch between devices, contextual advertising will adapt to deliver consistent and relevant ads across smartphones, tablets, desktops, and smart TVs.

Privacy and Regulation: Advertisers will need to navigate a complex landscape of privacy regulations and evolving user preferences. Contextual advertising's privacy-friendly approach will become a significant selling point.

Also Read: Navigating Path with Contextual Advertising in a Programmatic Advertising Landscape

Conclusion

The contextual advertising market's projected growth to $335.1 billion by 2026 is a testament to its effectiveness and adaptability in the digital advertising ecosystem. As it continues to evolve, contextual advertising will provide advertisers with a powerful tool to connect with their target audiences while respecting user privacy and preferences. In a world where personalization and relevance are paramount, contextual advertising is set to play a leading role in shaping the future of digital marketing

[hindsightsolutions]

Win Consumers’ Trust with Contextual Advertising

Contextual advertising has created a buzz recently among advertisers, publishers, and marketers. This practice of placing ads on web pages based on the content of those pages transformed the entire advertising approach. The ideal results are achieved through Contextual Advertising Formats on an ad network that involves segmenting ads based on parameters like keywords or website topics. Contextual targeting or advertising relies on the context of a page’s content to determine which ads to show. It uses various factors to determine which content is more relevant to the users when placing an ad.

The reason why advertisers and publishers are switching to contextual targeting is that the traditional practices raised privacy and security concerns. Context caters the useful information about the type of content a user is interested in. And further lets the advertisers target them with an ad that makes sense to the users and is not invading their privacy. And contextual targeting or contextual advertising doesn’t invade the privacy of the consumers, it generates a sense of trust, which traditional advertising tactics were lacking.

Perks Of Implementing Contextual Advertising

Contextual advertising is gradually becoming a new normal in the advertising industry. Adtech giants have already implemented tools to deliver higher levels of personalization based on the context of an advertisement. If you are still dicey with the implementation of contextual advertising, then here are a few perks of contextual targeting that would help you decide:

Contextual advertising doesn’t require using cookies and personal information

It is easier to implement and shows better results

Allows the advertisers to come up with highly relevant advertising campaigns

Personalization of ads is possible with contextual targeting

The advancements in AI and ML have improved context accuracy

You do not invade the privacy with contextual targeting

As we are in a privacy-first world, it becomes essential for advertisers and publishers to come up with ad campaigns that are relevant and at the same time keep a check on the privacy concern issue. Simply spamming consumers with advertisements makes no sense at all. Thus, it is time to implement contextual advertising tactics to come up with result-driven campaigns.

Learn more about contextual advertising at https://hindsightsolutions.net/ or drop your queries at dchandler@hindsightsolutions.net and Hindsight Solutions will help you in placing innovative engagement and advertising units to enrich web content.

[kaneseatheadrest]

I can channel the essense of the Anti Fashion Association. But it needs to be translated:

"Bar Cee have been putting out Sad Sad Fashion Ads and paid the shoe industry to advertise to the fashion idols to generate discourse among inclusive groups who this catalog falsely categorizes. All to push their Sad Sad agenda."

Im Jalex Aones and they said Tumblr would know what that meant. Break it down and contextualize it or use your sparkly tumblr magic to read it. Something about frogs and heads and the failed ideas of the West. And it's all linked to the fashion industry. It turns out Big Fashion was behind this all along. It wasn't big pharm, or big tech. We owe them so many apologies. Sike, no we don't because they are still all billionaires and I'm cohoots with big fashion but Big Fashion seems to be where the root is.

'You see what the shoe industry is demonstrating is the one of the fashions ads most common marketing campaign. Commie caricaturing. Posing as a post ironic form of a socialist to create anarchy and discourse amongst the socialists and the ones the they are fighting for.

Don't trust the shoe industry.

But I know you already know that. Just making sure I'm all caught up.

Don't let them divide the left. They Will not divide us."

There you have it. That's all they left with me. Tumblr. Do your thing I guess.

The only way to fight fashion is by unionizing, centeralizing, and build Community Ads as a response to all these indoctrinating Fashion Ads.

Let's colonize the internet.

I'm sorry I zooted a whole share size pack of Dip N Stik dust but I had to get this message out before I forgot it.

[sourabh2604]

Contextual Advertising Market is expected to reach USD 427.40 billion by 2029, with a CAGR of 13.3 % between 2023 and 2029.

[jaideepkhanduja]

The Impact of the Phase-Out of Third-Party Cookies by Google: Exploring Alternative Solutions for Digital Advertising

The recent announcement by Google about phasing out third-party cookies from its Chrome browser has sent shockwaves through the digital marketing industry. As the extended deadline (2024) for the phase-out approaches, marketers are scrambling to find alternative solutions to target and track users. In this article, we’ll explore the impact of the phase-out of third-party cookies from all angles…

[compellingselling]

A smart, focused strategy leads to a fun ad campaign and clever media plan

I wish I could write that headline more often. It’s how it’s supposed to be with every advertising assignment. Somehow it rarely happens. But the planets aligned with this one.

The train through the Chunnel or an airplane might get you across the English Channel a little faster than P&O ferries, but are they really the better choice?

That simple notion is the jumping off place for a lot of fun ads. And it inspired a clever media plan to advertise in and around the train stations and airports where people will be using the competition. P&O has already lost those sales, but I think there’s a good chance these ads will make people on the trains and planes question their choices and consider the ferry next time.

Agency: Publicis Poke, London.

[ama-research]

https://newsmantraa.us/social-media-contextual-advertising-market-to-eyewitness-massive-growth-by-2028-google-media-net-facebook/

[contextualadvertising]

Which Industries Can Benefit From Generative AI?

Artificial intelligence has permeated all of our lives, from autonomous vehicles to household appliances like your vacuum cleaner. 

AI has been transforming industries however, Generative AI has been ground-breaking in its impact. This technology identifies patterns to generate new data. From crafting dynamic content (like ChatGPT) to producing images and digital art (DALL-E) from a simple prompt, Generative AI has taken centre stage in the corporate world.

The applications of Generative AI are vast. It can help industries unlock potential, drive innovation, personalize experiences for customers, and reduce the time and effort for complex tasks.

Applications of Generative AI in Business

Businesses are increasingly adopting Generative AI, so much so that Bloomberg Intelligence predicts that its market will be worth$1.3 trillion by 2032. Furthermore, it could grow at a CAGR of 42%, over a 10-year period. 

One of the most popular applications and inventions of Generative AI has been content generation. ChatGPT, a tool that is easy to use and access, can be a saviour for writer’s block and generate creative and precise content based on natural language prompts.

It can also automate tasks and even aid businesses in generating product ideas. It solves the trouble of falling behind the market trend by solely relying on the creativity of the employees.

Another key area of business where Generative AI can make an immense contribution is customer satisfaction. Generative AI can assist businesses in creating personalized experiences through customer-facing chatbots, avoiding any potential dissatisfaction from waiting times, while an agent is assigned.

Having discussed some generic applications and benefits of Generative AI in business, let’s dive into how uniquely Generative AI is leaving its footprint in diverse industries. 

Which Industries Can Benefit from Generative AI?

Generative AI is going to touch many lives and sectors, directly or indirectly. As per the latest research and observations, Generative AI is going to transform customer service & experience, financial services, advertising, logistics, and retail.

To explore the future of these industries, read on.

Customer Service and Experience: Generative AI provides the power to create personalized and interactive experiences for your customers. Businesses can employ 24X7 chatbots, to address customer needs and queries. This strategy helps to avoid any possible customer dissatisfaction that may arise, while the company finds an agent to handle a customer.

Banking, Financial Service, and Insurance (BFSI): Generative AI has the ability to generate data by analysing databases of pre-collected data. Utilizing these capabilities, it can identify patterns and assist risk management at banks, and generate personalized investment recommendations based on past purchases.

Advertising: Generative AI has taken the advertising world by storm. It can be used to create creative content, digital art, and even generate images - filling the gaps in case human creativity faces a block. Furthermore, it assists advertisers in creating personalized experiences for their target audience through contextual targeting and audience discovery through tools such as Mirrors Generative AI by Silverpush. 

In the upcoming era of the cookieless web, audience discovery has become crucial, now more than ever. Mirrors Generative AI is a contextual planning tool that assists advertisers to achieve incremental reach by targeting broader yet highly relevant contexts.

Logistics: Based on its predictive capabilities, Generative AI can automate tasks and predict demand and supply patterns to assist in supply chain management by optimizing inventory levels.

Retail: Taking the two-way street, like in the area of logistics, inventory is a critical component of retail. Through analysis of store data patterns, Generative AI can optimize inventory levels, hence, reducing the costs incurred at stores. Furthermore, based on the first-hand consumer data collected at retail stores, the management can create personalized recommendations and experiences for the customers - ensuring continual engagement and customer retention

Last Words

Generative AI is revolutionizing industries across the board, empowering businesses and professionals to unlock the creative potential of algorithms. In this blog we covered some of the use cases of Generative AI however, the potential is limitless. As the technology develops further, the business world is going to discover new use cases and it is no doubt, this technology is here to stay to transform the business world for future marketers. The journey of adopting and incorporating Generative AI has just begun, and to keep up with this dynamic world, every sector is getting on board.

[seedtag1]

Seedtag offers a suite of Contextual Advertising solutions based in Machine Learning and Artificial Intelligences to global brands.

[hindsightsolutions]

Hindsight Solutions offers the Best Contextual Advertising Services to make web advertising more effective for users. To know more about us, visit our website!