#copywriting formula pas | Explore Tumblr Posts and Blogs

creativecourse · 10 months

Text

Breakthrough Conversions Academy Information Unique NEW Marketing System Gets You 3X More Conversions, Sales, And Customers In 3 Months (Or Less!) The ONLY emotional response marketing system that merges the timeless wisdom of the greatest copywriters and marketers of all time with what’s working NOW in 2023… Into a repeatable, step-by-step process that anyone can use with ease. That’s right. This is the ONLY program where someone went through all the G.O.A.T.s of copywriting… Dissected their work… Reverse-engineered their brilliance… Extracted their unique essence… And put them all into ONE breakthrough step-by-step system that WORKS. In fact, Breakthrough Conversions Academy is a completely NEW way to look at marketing and copywriting… That will empower you to: Dramatically boost your current conversion rates and sales in an ethical way Gain unshakeable confidence in your copywriting and marketing skills Cut the time you need to create winning sales letters, emails, or ads in HALF Become a well-respected expert who pumps out winning copy left and right Quickly and consistently create high-converting funnels (for yourself or your clients) Feel safe and in control of your life, without feeling like an “impostor” or “fraud” Enjoy more wealth, health, and happiness in your business and in your life What You’ll Learn In This Course? Module 1: The Fundamental Principles of Direct Response Copywriting In this foundational module, you’ll discover: The PUREST essence of copywriting nobody talks about today (and believe me, I’ve looked…) The “Promise-Believability” Matrix… a unique new way to look at persuading people to buy Why – in 95% of cases – you aren’t really selling what you THINK you’re selling (And what you’re ACTUALLY selling through your product or service) The #1 way to melt away your prospect’s objections with ease… and turn them into devout BELIEVERS for life The “mother” of ALL copywriting formulas… Single-handedly responsible for BILLIONS of dollars in sales (and NO, it’s not “AIDA”, “PAS”, or “PPPP”) Eugene Schwartz’s 4 game-changing marketing secrets that revolutionized the marketing industry as we know it. (In fact, one of these is the sole reason why sales funnels exist today!) 7 proven ”quick-n-dirty”copywriting templates & checklists you can use to reliably pump out winning copy FAST – even if you’re a beginner Module 2: The Psychology Behind Persuasive Copywriting & Copy-Thinking I promise you’ve never seen a more advanced masterclass in emotional response marketing before. In this module, you’ll discover: The secret evolutionary psychology behind persuasive messages that NO ONE talks about A deep dive into the world of emotional persuasion… through the lens of the BEST emotional copywriters of all time How to identify & tap into your ideal prospect’s deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt How to identify & tap into your ideal prospect’s deepest POSITIVE emotions like Redemption and Unconditional Acceptance (Often-overlooked emotions that actually drive action like CRAZY!) The BEST way to infuse these powerful emotions into your “Big Ideas” and Headlines to make them 10X more effective! 7 core desires 99.9% of people constantly crave like crazy… and how to use these in your copywriting for maximum effectiveness Module 3: The “No-Nonsense” 80/20 Marketing Research Process Yes, yes – I know research isn’t the sexiest of topics out there… But it’s an absolutely essential aspect of creating winning marketing campaigns. So… To make this important topic as painless and swift as possible, I scoured through thousands of pages of my notes… Revisited scores of past projects I did with various clients… And analyzed how the best of the best copywriters did their own research… To come up with a totally UNIQUE blueprint for doing marketing research FAST, in a no-nonsense way. That’s why, in this module, you’ll discover: The REAL reason why research is soooo essential if you want to be successful

The ONLY 8 things you need to look for while doing research. (Most people waste 10s of hours “mindlessly” researching… but armed with this list, you’ll cut your research time by 80%!) My custom-built “Ultimate Marketing Research Kit”that’s so effective… several past students have joined the program JUST to get access to this! 5 of the BEST places to find exactly what you’re looking for FAST in 2022 How to know when you’ve done enough research… so you don’t spend any more time on it than needed! 6 sneaky research mistakes you NEED to avoid like the plague! (HINT: 95% of copywriters are guilty of at least one… Are you?) A simple process for finding the 7 key marketing campaign elements you need for winning campaigns Pulitzer Prize-winning reporter’s coveted “6W Method”to quickly and reliably do high-impact customer research if you’re short on time Module 4: The “Sacred Trinity”: Big Ideas, Headlines, Leads This is where the “rubber meets the road”… Because Module 4 is all about the highest-impact copywriting elements out there: Big Ideas, Headlines, and Leads… PLUS, how they actually relate to each other. So in this module, you’ll discover: Why I call these 3 the “Sacred Trinity”… and how these elements all relate to each other The mystical “Big Idea” concept… Demystified! (with plenty of practical examples, case studies, and even formulas!) Previously untold A-list copywriting secrets about attention-grabbing headlines. (If you’ve ever wanted to improve your Headline game… you’ll LOVE this part!) 6 of the greatest Lead “types”to start any sales message with ease… While building irresistible emotional desire in your prospect My simple 10-step framework for creating any type of Lead in 15 minutes or LESS My go-to “quick-n-dirty”Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST Module 5: The “Golden Thread” That Connects Your Big Idea With Your Offer Once you know the secrets of the “Sacred Trinity”, it’s time to connect these elements with your Offer. How? Module 5 reveals everything. Inside this game-changing masterclass, you’ll discover: How to effectively use the “Neuroplastic Belief-Shifting” Frameworkin ANY sales message 6 things you NEED to know before weaving your “Golden Thread” (ATTENTION: Miss just 1 of these… and your entire marketing argument might crumble!) What NOT to do when identifying your “North Star”: The One Buying Belief! A super simplepersuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less) 3 unique belief-shifting strategies that melt away objections with ease (And covert even the most skeptical of people!) How to do Proof Marketing RIGHT… without boring your readers to death Agora Financial’s secret “CPB Technique”that makes their front-end promotions so profitable (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!) The 10 questions your prospects are always subconsciously asking when reading your copy… And how to pre-emptively answer them successfully! Module 6: How to Make Your Competition Irrelevant by Using a Unique Mechanism Our next topic is about Unique Mechanisms… Which are essential in today’s world of “high-market sophistication” audiences. During this module, you’ll discover: What exactly is a “mechanism” (and why you also badly need one… especially today!) The crucial difference between “common mechanisms” VS. “Unique Mechanisms” (And how to make yours truly stand out!) How to find your unique mechanism in just 3 simple steps – even if you’re starting from scratch! DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns (Some of which have generated over $1 BILLION!) The often-misunderstood (but critically important)difference between a Unique Mechanism (UM)… and a Unique Selling Proposition (USP) What neverto call your Unique Mechanism… EVER!

(Seriously… this one mistake can single-handedly invalidate your entire mechanism in an instant!) Module 7: Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked Next up, Storytelling on STEROIDS! (which I like to call “StorySelling”) In this module, you’ll discover: The REAL reason why almost every single persuasive message needs to use storytelling The essential fundamentals of StorySellingyou need to understand to create not just compelling stories… but PROFITABLE ones! Why focusing on the story itself isn’t enough – no matter how good it is… (And the often-overlooked “secret ingredient” of great storytelling!) The 4 “pillars” of highly effective StorySelling almost no one talks about How to create a kickass Character / Hero for your story that your audience will easily resonate with Ever heard of the “Hero’s Journey” before? You have? Well…that’s cool, and all… BUT did you know that there are actually TWO (2) journeysthe Hero goes through, not just one? And this is THE single biggest point of difference between stories that are “meh”… and stories that are AMAZING! 7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost Where exactly to use these stories in your funnels (+ other useful tips) Module 8: How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It Once you have your “Big Idea”, Headline, Lead, Golden Thread, Unique Mechanism, and Stories… It’s time to finally create an offer they can’t refuse! So in Module 8, you’ll discover: What exactly is a lucrative Offer (and how to make yours irresistible) The #1 principle of ridiculously good offers you must always start with (DO NOTignore this… because otherwise, your offer will fall flat on its face!) How direct marketing TITANS like Claude Hopkins, Gary Halbert, Todd Brown, and Alex Hormozi approach irresistible offers (Including their popular frameworks!) The ONLY 8 core offer “types” you need to successfully launch any type of product or service Advanced risk-reversal strategies that melt away objections with ease… and know people off the fence like crazy! How to present your offer for MAXIMUM impact in MINUMUM time 5 proven offer blueprintsyou can steal and install in various parts of your sales funnels Module 9: From “Master Structure” to Breakthrough Copy In this strategic overview session, we’ll revisit the most important 80/20 principles of key topics like: The Fundamental Principles of Direct Response Copywriting The Psychology Behind Persuasive Copywriting & Copy-Thinking The “No-Nonsense” 80/20 Marketing Research Process The “Sacred Trinity”: Big Ideas, Headlines, Leads The “Golden Thread” That Connects Your Big Idea With The Offer How to Make Your Competition Irrelevant by Using a Unique Mechanism Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It The Breakthrough Copy Development Process (with Real-Life Example!) About Author Hi, I'm Csaba, and online entrepreneurs hire me to engineer profitable marketing funnels and persuasive sales messages... Because most are struggling with “leaky” funnels, low conversion rates, and weak copy. So I help them identify & fix their biggest leaks and upgrade their conversion systems. Bottom line: I help them create consistent cash flow while impacting more people around them. However, that wasn't always the case... For years, I struggled to get my business off the ground and create profitable marketing campaigns that actually make money, but was getting nowhere and I was at the end of my rope. Then I decided to go all-in and master the timeless fundamentals of the “ultimate persuasive skill”, direct response copywriting... Going as far as breaking down 100 proven sales letters in 100 days to uncover the master secrets of the most elite copywriters of all time. More courses from the same author: Csaba Borzasi

0 notes

jasonbrian913-blog · 3 years

Text

pas copywriting

The pas copywriting formula is not anything new but is often forgotten when business owners update their web backup, write an internet blog, or send a newsletter. It's a really easy formula. Like any good salesperson engages with potential customers and their fears and worries, it offers an advantage and a solution to the issue.

1 note · View note

numb-cv · 4 years

Text

27 Copywriting methodes die jouw tekst vaardigheden veranderen

Je hebt horen zeggen dat het vertellen van verhalen een essentieel element is om de lezer te betrekken bij je inhoud en om meer betrokkenheid te creëren.

Dus hoe kun je dit element toevoegen aan de blogposts die je schrijft?

Kun je een boeiend verhaal inpassen in een social media-update, zelfs een die 140 karakters lang is?

Hier is het grote nieuws: Daar is een formule voor. Veel verhalenvertellers en copywriters hebben de beste intro's en segues uitgeprobeerd om de lezers naar een stukje inhoud te trekken. Hun copywritingformules zijn gewoon werk-in-blogpost intro's, in sociale updates, in e-mails, en overal waar je toevallig online zou kunnen schrijven.

Hier zijn 27 van de beste die ik heb gehoord. Probeer ze eens uit en kijk hoe ze van het vertellen van verhalen een makkie voor je kunnen maken.

copywriting formules sociale media

27 Copywriting Formulas That Grab Readers' Attention Waarom zou je elke keer als je een dwingende kopie nodig hebt, een copywritingformule moeten uitproberen?

Ik denk dat een van mijn favoriete invalshoeken, van iemand die copywriting beter kent dan wie dan ook, afkomstig is van Copyblogger's Demian Farnworth. Zijn take: Copywriting is de meest productieve manier om je schrijven klaar te krijgen.

Dit is wat het betekent om een efficiënte schrijver te zijn: je tools bij de hand houden. Je hoeft niet elke keer het wiel opnieuw te draaien.

Het vinden van een geweldige formule die voor u werkt - of het nu een verhalende formule is, een hoofdformule, of een andere - kan een grote productiviteitsboost zijn.

Neem een paar van deze voor een ritje en zie hoe ze uw social media berichten en inhoud kunnen verbeteren.

Copywriting-formules-lijst

1. 1. Voor - Na - Brug Voor. - Hier is je wereld...

Na - Stel je voor hoe het zou zijn, als Probleem A is opgelost...

Brug. - Hier is hoe je er komt.

Dit is onze huidige go-to formule voor de Buffer blog. Beschrijf een probleem, beschrijf een wereld waar dat probleem niet bestaat en leg dan uit hoe je daar komt. Het is een super eenvoudige setup, en het kan werken voor blogpost intro's, social media updates, e-mail, en overal waar je schrijft (of spreekt, wat dat betreft).

Voorbeeld:

Voorbeeld van copywriting

2. 2. Probleem - Agiteren - Oplossen Identificeer een probleem

Het probleem aanpakken

Los het probleem op

Je kijkt naar een van de meest populaire copywritingformules die er zijn. Copyblogger noemt deze formule de sleutel tot het domineren van sociale media. Het is altijd aanwezig in copywritinglijsten en -tips.

Vergeleken met de eerste copywritingformule in onze lijst is het bijna een identieke match met slechts één verschil: In plaats van een leven zonder het probleem te beschrijven (het "After" deel), beschrijft PAS het leven als het probleem zou blijven bestaan (het "Agitate" deel).

Voorbeelden:

copywriting voorbeeld 2

3. 3. Kenmerken - Voordelen - Voordelen (FAB) Functies - Wat u of uw product kan doen

Voordelen - Waarom dit nuttig is

Voordelen - Wat het betekent voor de persoon die leest

Deze copywritingformule belicht een van mijn favoriete adviezen bij het schrijven: Focus op de voordelen, niet op de kenmerken. We hebben dit advies zelfs tot het uiterste genomen om het woord "features" te vermijden bij de lancering van nieuwe Buffer-tools.

Ik hou ook van de manier waarop copywriter Joe Vitale deze formule formule formuleert:

Je krijgt dit...en het product doet dit...zodat je dit krijgt...

Voorbeelden:

copywriting voorbeeld 3

4. De 4 C's Duidelijk

Beknopte

Dwingend

Geloofwaardig

Dit is een van mijn favoriete formules, omdat het me eraan herinnert om me te blijven focussen op de doelstellingen van de kopie en de voordelen voor de lezer. Houd het schrijven duidelijk, houd het beknopt, vind een dwingende invalshoek om uit te schrijven, en schrijf met geloofwaardigheid dat wat je belooft kan worden vertrouwd om te gebeuren.

Voorbeeld:

Copywriting voorbeeld 5

5. De 4 U's Nuttig - Wees nuttig voor de lezer

Dringend - Geef een gevoel van urgentie

Uniek - Breng het idee over dat het belangrijkste voordeel op de een of andere manier uniek is

Ultra-specifiek - Wees ultra-specifiek met al het bovenstaande

Op zoek naar een manier om een grote Twitterkop te schrijven? Begin hier. De 4 U's formule lijkt kant-en-klaar voor social media. De elementen van urgentie en specificiteit passen goed bij het snelle tempo van social en de kleine hoeveelheid tekst. Als je deze onder de knie hebt, kun je geweldige resultaten verwachten voor je social media marketing.

Voorbeeld:

https://www.albagora.nl/redigeren/

6. 6. Aandacht - Belangstelling - Wens - Actie (AIDA) Aandacht - Trek de aandacht van de lezer...

Belangstelling - Interessante en nieuwe informatie die de lezer aanspreekt

Wens - Voordelen van uw product/dienst/idee en bewijs dat het doet wat u zegt

Actie - Vraag om een antwoord

AIDA is een van de meest standaard copywritingformules voor vrijwel elk type marketingkopie. Het wordt gebruikt voor direct mail, televisie en radio, verkooppagina's, landingspagina's en nog veel meer. Veel van de onderstaande ideeën spelen de hier opgenomen elementen uit.

Mijn favoriete onderdeel van AIDA: aandacht. Met blogposts en sociale media kan dit neerkomen op het schrijven van een geweldige kop.

Voorbeeld:

Screen Shot 2014-10-11 om 1.16.21 uur.

7. 8. EEN VOORUITZICHTIG A - Alliteratie F - Feiten O - Meningen R - Herhaling E - Voorbeelden S - Statistieken T - Threes (Herhaal iets drie keer om het gedenkwaardig te maken.)

Phew! Dit is een grote. Je zou het moeilijk vinden om deze in een social media update te plaatsen. Maar een blogpost? Een landingspagina? Natuurlijk.

En voor die keren dat je geknepen wordt voor de kopie op social media, kun je elementen uit A FOREST halen. Post met alliteratie of feiten of drieën. Kies er een, en zie hoe het werkt.

Voorbeeld:

copywriting voorbeeld 8

8. 8. De 5 fundamentele bezwaren 1. Ik heb niet genoeg tijd.

2. 2. Ik heb niet genoeg geld.

3. Het zal niet werken voor mij.

4. Ik geloof je niet.

5. Ik heb het niet nodig.

De kans is groot dat een lezer gemakkelijk redenen kan bedenken om niet te lezen of te klikken of te delen. Die redenen zullen waarschijnlijk in een van deze vijf basis emmers vallen. Hou deze in gedachten terwijl je schrijft. Als je ze allemaal kunt oplossen, prachtig. Als je er ook maar één kunt oplossen, geweldig.

Voorbeeld:

copywriting voorbeeld 9

9. Foto - Belofte - Bewijzen - Duwen (PPPP) Beeld - Schilder een beeld dat aandacht krijgt en verlangen creëert

Belofte - Beschrijf hoe uw product/dienst/idee zal leveren

Bewijs - Geef steun aan uw belofte

Push - Vraag uw lezer om zich te verbinden

Bij veel van deze formules wordt iemand een beeld van een gewenst resultaat getoond. Wat een geweldige kans om potentiële lezers en klanten geluk te bezorgen! De PPPP volgt deze droom op met specifieke manieren waarop het product/dienst/idee kan helpen, samen met het bewijs dat het dat ook daadwerkelijk doet. De laatste stap - oproep tot actie - is cruciaal, en het kan zo simpel zijn als een korte URL als je probeert om deze formule in een tweet te passen.

Voorbeeld:

copywriting voorbeeld 10

10. 10. De psychologische aantrekkingskracht van Open Lussen Maak een cliffhanger met uw inhoud

Open lussen zijn geworteld in de psychologie. We hebben afsluiting nodig in ons leven, en als we deze afsluiting niet krijgen, voelen we angst, wat ons aanspoort om afsluiting te krijgen, om meer te weten te komen, om te blijven lezen.

Felicia Spahr beschreef dit fenomeen in een post bij KISSmetrics, waarbij ze wees op het voorkomen van open lussen in Hollywoodfilm en TV.

Open lussen in TV-shows zijn het equivalent van die cliffhanger die je 's nachts wakker houdt en je gedachten verteert met het denken over wat er de volgende week gaat gebeuren, of die verhaallijn die nooit helemaal werd uitgelegd. Dat zijn niet alleen "blips" in een script. Ze zijn zo geplaatst dat het moeilijker is voor mensen om van de bank af te komen dan om te blijven en te kijken naar "nog één aflevering".

Voorbeeld:

copywriting voorbeeld 11

11. 11. De Digest-blauwdruk van de Reader Volgens de beroemde copywriter John Caples kun je grote inspiratie putten uit het bestuderen van de manier waarop Reader's Digest artikelen zijn samengesteld.

Ze zitten boordevol feiten.

Ze zijn telegrafisch

Ze zijn specifiek

Er zijn weinig bijvoeglijke naamwoorden

Ze wekken nieuwsgierigheid op

Voorbeeld:

Copyblogger's Demian Farnworth en Jerod Morris hebben deze formule goed gebruikt in de manier waarop ze blogposts openen. Dit is wat ze hebben geleerd:

Je openingszin moet kort zijn - zelfs zo kort als één woord Een verkeerd citaat kan lezers afstoten Een geweldig verhaal begint in het chaotische midden Je leent ruimschoots uit je swipe-bestand Op sociale media zou de Reader's Digest-blauwdruk er zo uit kunnen zien:

Screen Shot 2014-10-11 om 13.25.00 uur.

12. 12. Sonia Simone's 5 Stuks Elk Groot Marketing Verhaal Behoeften 1. Je hebt een held nodig

2. 2. Je hebt een doel nodig

3. 3. Je hebt een conflict nodig

4. Je hebt een mentor nodig

5. Je hebt een moraal nodig

Je zou een aantal bekende onderwerpen kunnen oppikken in de formule van Copyblogger medeoprichter Sonia Simone. "Conflict" past bij Problem-Agitate-Solve. "Mentor" past in de nieuwe-wereld visie van Before-After-Bridge. Alle vijf de elementen samen zorgen voor geweldige storytelling voor een blogpost, een landingspagina en nog veel meer plekken die een start-to-end verhaal ondersteunen.

Voorbeeld:

Voorbeeld van copywriting

13. 13. Schrijf naar één persoon Goede reclame wordt van de ene op de andere persoon geschreven.

Het bovenstaande is een citaat van Fairfax Cone, een van de belangrijkste stemmen in copywriting. Zijn tip leest meer als advies dan als een formule, maar de afhaalmaaltijden zijn net zo goed. Wie is uw ideale lezer? Zoek het uit (misschien met behulp van marketing persona's), en schrijf ze dan alleen.

Voorbeeld:

Screen Shot 2014-10-11 om 13.28.37 uur.

14. 14. De 3 redenen waarom Waarom ben je de beste?

Waarom zou ik je geloven?

Waarom zou ik nu kopen?

Dit trio van ideeën is een uitbreiding op een beproefde vraag die alle copywriters proberen te beantwoorden: "Waarom? Copyblogger's Brian Clark heeft een nette manier om al deze vragen in één grote vraag samen te vatten:

Waarom zou ik überhaupt van je kopen als ik je concurrentie beter begrijp dan jij, en er is geen verschil?

Voorbeeld:

Voorbeeld van copywriting

15. 15. Ster - Verhaal - Oplossing Ster - De hoofdpersoon van je verhaal

Verhaal - Het verhaal zelf

Oplossing - Een uitleg over hoe de ster uiteindelijk wint

Deze formule hoeft niet noodzakelijkerwijs lineair te zijn. Je zou je verhaal kunnen vertellen en tegelijkertijd je ster kunnen introduceren. En de ster kan alles zijn - je product/dienst/idee of zelfs de lezer.

Voorbeeld:

Voorbeeld van een copywritingformule

16. 16. Ster - Ketting - Haak Ster - Uw product/dienst/idee

Keten - Een reeks feiten, bronnen, voordelen en redenen

Haak - De oproep tot actie

Het sleutelelement van deze formule is de keten. Het is bedoeld om een lezer van geïnteresseerd naar attent te maken. De juiste feiten, bronnen, voordelen en redenen kunnen daarbij helpen.

Voorbeeld:

Schermopname 2014-10-11 om 13.34.20 uur.

17. 17. Bewustwording - Begrip - Veroordeling - Actie (ACCA) Bewustwording - De situatie of het probleem presenteren

Begrip - Help uw lezer te begrijpen hoe het hen beïnvloedt. Leg uit dat je de oplossing hebt.

Veroordeling - Creëer een verlangen en overtuiging in uw lezer om uw oplossing te gebruiken.

Actie - Oproep tot actie

Een andere variatie op de bovenstaande formules is dat u deze kunt gebruiken voor de focus op begrip. Terwijl andere formules de situatie beschrijven en verhalen vertellen, fungeert deze meer als een diagnose: Dit is wat er gebeurt, en dit is hoe het je beïnvloedt. Als het goed gedaan wordt, zou de begrijpelijke stap direct moeten leiden tot overtuiging en vervolgens tot actie.

Voorbeeld:

voorbeeld:

18. 18. De 1 - 2 - 3 - 4-formule voor Persuasive Copy 1. Wat ik voor je heb

2. Wat het voor jou gaat doen

3. Wie ben ik?

4. Wat moet je nu doen?

Een ander Copyblogger-juweel, deze vier-vragen formule heeft een aantal grote banden met de verhalende opener van eerdere formules, met een nuttige twist. Na het vertellen van het verhaal en het uitleggen van de voordelen, mag je de lezer op jouw gezag verkopen. Wie bent u en waarom zou iemand naar u luisteren? Leg dat gedeelte goed uit, en je kunt in de laatste stap de call-to-action aanzetten.

Voorbeeld:

Schermopname 2014-10-11 om 13.42.18 uur.

19. En dan? Elke keer als je iets zegt, vraag je jezelf af, "Nou en?"

Helen Nesterenko, die op de Eloqua blog schrijft, heeft een geweldige manier om deze te draaien vanuit het oogpunt van functies versus voordelen.

Onze messen hebben de scherpste messen!

En dan?

Dus je kunt de ingrediënten snel en efficiënt hakken, net als de profs!

Een manier waarop ik dit heb bekeken met mijn Bufferschrift is door te vragen "so what" om te testen of een tweet of paragraaf of sectie enige waarde toevoegt aan de lezer. Waarom zou iemand zich zorgen maken over dit specifieke ding dat ik heb geschreven? Meestal komt het allemaal terug op de voordelen.

Voorbeeld:

Schermopname 2014-10-11 om 13.43.45 uur.

20. AICPBSAWN (phew!) Aandacht - Grootste voordeel, grootste probleem dat je kunt oplossen, USP

Belangstelling - Reden waarom ze geïnteresseerd zouden moeten zijn in wat je te zeggen hebt

Geloofwaardigheid - Reden waarom ze je zouden moeten geloven

Bewijs - Bewijs dat wat je beweert waar is

Voordelen - Geef ze allemaal op (gebruik kogels)

Schaarste - Schaarste creëren

Actie - Vertel ze precies wat ze moeten doen

Waarschuwing - Wat gebeurt er als ze geen actie ondernemen?

Nu - Motiveer ze om nu actie te ondernemen

Ik weet niet zeker of dit een acroniem was of niet. Het is lang! Desalniettemin, er zitten hier een aantal goede nuggets in, te beginnen met de eerste. Een uniek verkoopvoorstel kan waarschijnlijk een copywriting-post zijn die helemaal op zichzelf staat. Het is een groot idee, en het vinden van de unieke invalshoek om uw product/dienst/idee te plaatsen is de sleutel.

Net als de A FOREST-formule, kunt u bits en stukken van deze te grijpen bij het delen in de beperkte ruimtes van sociale media.

Voorbeeld:

Screen Shot 2014-10-11 om 13.46.32 uur.

21. 21. Parelsnoer Een reeks overtuigende verhalen aan elkaar rijgen

Wat roept deze formule voor u op? Listicles. Listicles hebben hun wortels in deze copywritingformule. Als listicles niet passen bij uw marketingstrategie, kunt u een andere richting opgaan door getuigenissen of voordelen aan elkaar te rijgen of op zichzelf staande elementen die, wanneer ze gecombineerd worden, zorgen voor een overweldigend overtuigende toonhoogte.

Voorbeelden:

Screen Shot 2014-10-11 om 13.47.16 uur.

22. 22. De waaierdanser Wees specifiek zonder iets uit te leggen

Het kostte me een beetje moeite om mijn hoofd hier omheen te wikkelen. Wat is een "fan danser"? Nou, het is eigenlijk niets. Maar het heeft wel mijn interesse gewekt! En dat is het punt. De Fan Dancer formule gebruikt specifieke details om nieuwsgierigheid te wekken, terwijl het nooit enige werkelijke informatie onthult over wat dat verleidelijke iets is. Om erachter te komen, zal iemand moeten klikken of blijven lezen.

Voorbeeld:

Schermopname 2014-10-11 om 13.49.08 uur.

23. 23. De Aanpakformule Kom aan bij het probleem

Een oplossing voorstellen

Overtuig de luisteraar waarom uw oplossing zal werken

Het vertrouwen dat u en uw oplossing te vertrouwen zijn

Orkestreren van een opportuniteit om te verkopen

Vraag de bestelling (of het antwoord)

U zou delen van deze formule kunnen herkennen als u ooit een telefoontje van een telemarketeer of een bezoek van een huis-aan-huisverkoper heeft gehad. Het is een zachte verkoop. De formule neemt de tijd om naar het "Ask"-gedeelte te gaan, om onderweg vertrouwen op te bouwen en op zoek te gaan naar de beste tijd om de laatste stap in de richting van de verkoop te zetten. Trage toonhoogtes als deze kunnen een paar stappen door de marketingtrechter betekenen of misschien een stuk langwerpige inhoud met een verscheidenheid aan manieren om de lezer te laten handelen.

Voorbeeld:

Schermopname 2014-10-11 om 13.50.34 uur.

24. Bob Stone's Gem Begin met uw sterkste voordeel

Uitbreiding van het belangrijkste voordeel

Vertel precies en in detail wat ze gaan krijgen, met inbegrip van alle functies en voordelen.

Maak een back-up van uw verklaringen met een ondersteunend exemplaar

Vertel ze wat ze zullen verliezen als ze niet handelen...

De belangrijkste voordelen op een rijtje zetten

Doe je oproep tot actie. Zeg hen dat ze "nu moeten antwoorden" en geef een goede, logische reden waarom ze dat zouden moeten doen.

Steve Slaunwhite deelde deze nuttige formule in zijn boek The Everything Guide to Writing Copy. Je had waarschijnlijk kunnen raden dat de bedenker van deze formule Bob Stone is. De succesvolle reclamemaker kwam met deze formule voor verkoopbrieven en direct response advertenties, maar het is gebruikt in een aantal verschillende manieren sinds.

Voorbeeld:

Screen Shot 2014-10-11 om 1.52.23 uur.

25. 25. Het 6+1 model 1. Context

2. 2. Aandacht

3. 3. Verlangen

4. 4. De kloof

5. 5. Oplossing

6. 6. Oproep tot actie

+1. Geloofwaardigheid

Van Danny Iny van Smashing Magazine volgen de eerste zes items in deze copywritingformule een soortgelijk pad als de Before-After-Bridge-formule, waardoor de lezer een gevoel krijgt van hoe het leven er met uw product/dienst/idee uit zou kunnen zien. Het belangrijkste element dat Danny heeft toegevoegd: geloofwaardigheid.

Je kunt al het bovenstaande doen en je zult goed op weg zijn naar een verkoop, maar je zult het nog steeds niet krijgen zonder een extra ingrediënt, dat onderweg is toegevoegd. Dat ingrediënt is geloofwaardigheid.

Voorbeeld:

Schermopname 2014-10-11 om 13.54.13 uur.

26. 26. UPWORDS-formule Universeel beeldwoorden of vergelijkbare, beschrijvende zinnen

Dit is een nette van Michel Fortin. Hij heeft ontdekt dat het gebruik van gewone woorden die beelden of voorbeelden in de hoofden van de lezers oproepen, een marketingboodschap betekenis zal geven.

Voorbeeld:

Schermopname 2014-10-11 om 13.55.14 uur.

27. 27. EDE-FOCUMENT De vier stadia van de bekendheid van uw markt met uw product/dienst/idee.

Verplicht

Pathiek

Denken

Pijnstillend

Deze formule kan u helpen uw exemplaar te begeleiden, omdat het u helpt zich te concentreren op de lezer en zijn of haar behoeften. In welke fase bevinden zij zich in hun bewustwording van uw product? Het spectrum loopt van het volledig onbewuste ("vergeetachtig") tot degenen die wanhopig behoefte hebben aan een oplossing ("gekwetst"). Weten waar uw publiek staat, kan helpen bij het bepalen van de manier waarop u uw schrijven omlijst.

Voorbeeld:

Schermopname 2014-10-11 om 13.56.14 uur. Bonus: Literaire apparaten Ik heb Demian Farnworth vaak genoemd in dit artikel. Hij en het Copyblogger-team zijn zo goed in het goed uitleggen van de concepten van het schrijven. En hier is nog een grote van Demian: literaire apparaten.

Dit zijn de stijlen en formaten van de manier waarop we dwingende kopieën schrijven. Veel ervan zijn waarschijnlijk onbewust gedaan. Het is nogal netjes om te weten dat er een naam en geschiedenis achter zit.

Demian noemt er 12 op zijn blog. Hier zijn mijn vijf favorieten:

1. Polysyndeton - Met behulp van Extra Conjunctions

"Als er koorden of messen zijn of vergif of vuur of verstikkende stromen, zal ik het niet verdragen."

- Shakespeare, Othello

2. 2. Chiasmus - Omkering van de structuur

"De mensheid moet een einde maken aan de oorlog of de oorlog zal een einde maken aan de mensheid."

- John F. Kennedy

3. 3. Epizeuxis - Eenvoudige herhaling van woorden en zinnen

"Geef nooit toe. Nooit, nooit, nooit, in niets groots of klein, groot of klein, geef nooit toe, behalve aan overtuigingen van eer en gezond verstand."

- Winston Churchill

4. 4. Anafoor - Herhaling aan het begin

"Gekke wereld! Gekke koningen! Gekke samenstelling!"

- William Shakespeare, Koning John

5. 5. Epistrophe - Herhaling aan het einde

"Wat achter ons ligt en wat voor ons ligt is klein in vergelijking met wat in ons ligt."

- Ralph Waldo Emerson

Conclusie De beste copywritingformule: De jouwe! Er is dit geweldige citaat van David Ogilvy dat volgens mij de kwestie van de copywritingformules samenvat.

Herhaal uw winnaars. Scores van grote advertenties zijn al getrokken voordat ze hun vruchten hebben afgeworpen. Het aantal lezers kan zelfs toenemen met herhaling - tot vijf herhalingen.

Zijn advies is specifiek voor advertenties, maar het geldt ook voor de manier waarop we schrijven voor het web, voor blogs en voor sociale media. Zoek een formule die voor u en uw publiek werkt, en ga er zo vaak mogelijk op terug.

Welke formules gebruikt u in uw schrijven? Heeft u een favoriet uit deze lijst? Welke heb ik weggelaten?

Het zou geweldig zijn om van u te horen in de commentaren!

1 note · View note

weeomano · 2 years

Link

Check out this awesome 'PAIN AGITATE SOLUTION' design on @TeePublic!

0 notes

lucillemargot00 · 2 years

Text

How to Write a Successful Classified Ad

When you hear the term “classified ad”, you may think of those short, often cheesy black-and-white ads at the back of a newspaper. These days, classifieds in Kuwait are quite different. In fact, classified ads are found in many different mediums besides print newspapers.

Select the Right Publication for Your Audience

The first step to writing a successful classified ad is to choose the right publication for your target audience segment. Options include:

Print newspapers and magazines

Online newspapers and magazines

Social media ads

Website banner ads

Online marketplaces

Consider the audience to whom you are writing. For example, if you are posting a job ad for an administrative assistant, you may want to publish a classified ad in a local newspaper or in a local social media job search group. If you are promoting a specific sales offer for your e-commerce website that sells baby clothes, you may consider publishing ads on mommy forum websites or online magazines.

Make Your Headline Stand Out

The most important part of your classified ad is the headline. This is what your audience will read first, so it is important to hook them with engaging, powerful messaging that makes them want to take the next step. If your headline does not grab your audience’s attention, they will not read the rest of your ad.

Your headline should be tailored to your target audience. It should speak to the problem your business solves.

Carefully Craft Your Messaging

Once your readers are hooked with the headline, they may read the body of your ad. The goal of this section is to compel the reader to take action. Your ad copy should be short, direct and highly targeted to the reader.

While there are many copywriting techniques, one that is effective in ad writing is called PAS. The PAS formula starts with the problem the customer is facing, then it agitates the problem by making it seem really bad and then it provides the solution to that problem, which is your business.

Review competitive ads in the publications in which you want to advertise to get a feel for what will be sharing the space and what else your audience may be reading. When you are classified content writing, try to distill your message into a few short lines to keep your audience's attention, following the PAS formula.

Provide a Strong Call to Action

A classified ad template should always include a call to action. This is the next step you want readers to take. Calls to action may include:

Clicking a button

Calling a number

Booking an appointment

Making a purchase

Always use clear and simple language in your call to action so your readers know exactly what they have to do next. For example, a job ad call to action that says “Call us to learn more about the job” is not as effective as “Apply here” and linking to a job description with a form to apply for the job.

#Write #Successful #Classified #Ads #ideas #tips #Updates

0 notes

trylkstopocket · 3 years

Text

3 tweet heist - PAS framework, the business recipe and the before/after

#outlook a { padding: 0; } .ReadMsgBody { width: 100%; } .ExternalClass { width: 100%; } .ExternalClass * { line-height:100%; } body { margin: 0; padding: 0; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;-webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale;} table, td { border-collapse:collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; } p { display: block; padding: 0; margin: 0; margin-bottom: 0; } .revue-p + .revue-p, .revue-p + .revue-blockquote {margin-top: 14px !important;} .revue-p + .revue-h2, .revue-h2 + .revue-p, .revue-ul + .revue-h2, .revue-h2 + .revue-ul, .revue-ol + .revue-h2, .revue-h2 + .revue-ol {margin-top: 14px !important;} .revue-h2 {font-size:20px;line-height:28px;font-weight:700;padding-bottom:0px !important;} [class*="revue-p"] + [class*="revue-p"], [class*="revue-p"] + [class*="revue-blockquote"] {margin-top: 14px !important;} [class*="revue-p"] + [class*="revue-h2"] {margin-top: 14px !important;} @media only screen and (max-width:480px) { @-ms-viewport { width:320px; } @viewport { width:320px; } } @media only screen and (min-width:480px) { .mj-column-per-100 { width:100%!important; } .mj-column-per-100 { width:100%!important; } .mj-column-per-25 { width:25.9259259259%!important; } .mj-column-per-74 { width:74.0740740741%!important; } .mj-column-per-50 { width:50%!important; } .mj-column-per-60 { width:60%!important; } .mj-column-per-20 { width:20%!important; } } @media screen and (max-width:600px) { .title-text{font-size:14px !important; line-height:20px !important;} .title-image{width:44px !important;height:44px !important;} .indented {padding-left: 8px !important; padding-right: 8px !important;} .link-image {width: 112px !important;} .header-text {font-size: 22px !important; line-height: 32px !important;} .revue-h2 {font-size:18px !important; line-height: 24px !important;} .introduction-subject {font-size: 24px !important; line-height: 24px !important;} .introduction-spacer {padding: 30px 0 !important;} .link-title {font-size: 18px !important; line-height: 24px !important;} .text-default, .link-description {font-size: 14px !important; line-height: 22px !important;} .link-url {font-size: 13px !important;} .text-small {font-size:12px !important;} }

Hello everyone, and welcome to the 49 new thieves who have joined our club. The third edition of 3 tw

Alex Llull

@AlexLlullTW

Hello everyone, and welcome to the 49 new thieves who have joined our club.

The third edition of 3 tweet heist is here. The goal is to find 3 tweets that are special and analyze what you can steal from each of them for your own strategy.

Don’t miss number 2, it’s my favorite this week.

Here we go!

🐦Tweet #1 - PAS for thread hooks

Romeen Sheth

@RomeenSheth

Early career years are painful. You feel like an idiot 98% of the time - lost, confused and insecure. I wish I had a playbook on principles for my first job. So I put one together. Here are 9 threads packed with lessons about building a career I wish I knew sooner:

2:28 AM - 9 Dec 2021

From who?

Romeen Sheth, a startup operator and investor. He’s also great at distilling his learnings on Twitter.

What to steal?

The hook formula, a version of the PAS (Problem - Agitate - Solution) copywriting framework.

Why?

Thread hooks are the best showcases of good copywriting. That’s why every time I see a good one, I get to analyze.

In this case, Romeen is using a version of the PAS framework. If we go line by line, this is what he does:

Generally describes a common pain - “Early career years”

Goes into more detail. Agitates the pain - “You feel like an idiot 98% of the time”

Hints at a potential solution - “I wish there was a playbook”

Positions his thread as the solution - “I put one together”

Introduces solution - “Here are 9…”

It doesn’t get much simpler than stating a pain most of us experience, explaining it, and offering a solution.

🐦Tweet #2 - The "how to business with an audience" recipe

Shaan Puri

@ShaanVP

@gigiaguiarp I learn business (by building or investing) I share those learnings (content) that builds a following of people who want to learn business The money I make from that audience allows me to do more business adventures (investments, or buy/build companies)

3:42 AM - 20 Sep 2021

From who?

Shaan Puri, investor, operator, co-host of the My First Million podcast and one of my fav Twitter follows,

What to steal?

The recipe Shaan follows to build his business

Why?

There is sometimes more gold in the replies to a tweet than in the tweet itself. And this is exactly what happens here.

Shaan shares the steps he takes to grow his Twitter audience and his business at the same time, and how the two relate to each other.

#1 - Learn about something. For Shaan that’s building or investing.

#2 - Share what you are learning via content. That gets people to follow you.

#3 - You monetize that knowledge (via digital products or services like consulting)

#4 - You reinvest that money #1 and repeat the whole process.

What do you think? It’s more or less the same recipe I follow and…it works.

🐦 Tweet #3 - Before/After, a safe bet

Alex Llull 🕵️‍♂️

@AlexLlullTW

Me at 25: - Working @ agency - 1h daily commute - 1,000€/mo only on rent - Being based in a big city for work Me at 27: - Creator & Freelance - Working from home - Spending 75% less - Living on a Mediterranean island because why not? A lot can happen in just one year.

5:14 PM - 6 Oct 2021

From who?

Yours truly😎

What to steal?

The before/after format, but applied to your own story.

Why?

People love to hear about transformational journeys.

That’s why before-after pictures of people going from fat to fit are so effective.

It’s inspiring. It gets people on your side.

I’ve seen a lot of tweets like this succeed on Twitter (Not the fat to fit, the transformational ones😆).

In my case, this is one of my most-liked tweets ever. But this isn’t really about the engagement that it gets, but more about the attention that it generates.

This is also one of my tweets that has a high profile click ratio. And profile clicks = attention, the good kind of attention.

So if there’s an inch of transformation on your journey, which I’m sure there is, give this format a try and let me know :)

And that’s it for today! I hope this issue was valuable to you. Let me know which tweet was your favorite! Mine is #2.

Thank you and see you next week!

Alex Llull

Thief Master

Did you enjoy this issue? Yes No

Alex Llull @AlexLlullTW

Get actionable insights on how to improve your content. Stolen from the best.

In order to unsubscribe, click here.

If you were forwarded this newsletter and you like it, you can subscribe here.

Created with Revue by Twitter.

0 notes

mailmanager · 3 years

Text

05 Tested Email Copywriting Formulas You Should Know

Apart from many aspects of marketing, email marketing manages to stay on top no matter what social media marketing brings us to the table.

It is said Email marketing is the "less charming, more successful" cousin of social media marketing when it comes to online sales, and it is time we started paying attention to it.

What's better than some bang-on tested email copywriting formulas that will not help you kick start your business but will also attract new audiences and customers to your brand. soooo here we are with this article, This article is all you need to keep up with today's competition and level up your business.

When sending cold email pitches to win business, certain formulas will work well.

Others will perform better in an email newsletter sent to current clients and subscribers.

Regardless of how you use them, these formulas have been around in some form or another for years, having been utilized in advertising campaigns when the text was the major media.

Copywriting formula #1: the 4 C’s

Top email marketing copywriting formulas borrow from journalism's 4'Cs of compelling copywriting, which states that your message should be clear, succinct, captivating, and credible. This method pushes you to be deliberate in your phrasing and considerate of your subscribers' time.

Here is how to put the 4Cs into action:

Clear — Can everyone, subscriber or not, who receives your email understand what you're saying? To communicate your message use little words, short sentences, clearly defined headers, and bullet points.

Concise – Exciting, relevant content that meets your target audience's needs, wants, and challenges is compelling.

Compelling — Seize your target audience with exciting, relevant content by addressing their needs, wants, and problems.

Credible — When nurturing leads and engaging existing customers, make sure to include customer testimonials, tips & tricks, incentives, and industry news to establish credibility.

Copywriting formula #2: Attention, interest, desire, action (AIDA)

One of the oldest email copywriting formulas is AIDA (Attention, Interest, Desire, and Action). It asks the writer to do the same things as the formulae above: capture the reader's attention with persuasive writing; pique the reader's interest in the linked product or service; make the reader want the product or service; and, last, ask the reader to act.

Copywriting formula #3: Storytelling

The narrative style is perhaps the most informal of our finest copywriting methods for B2B email marketing. When utilized effectively, though, it can be one of the most fascinating ways available. The fact that storytelling can be used to inspire, motivate, persuade, and so much more is what makes this technique so powerful.

Use narrative to show your subscribers why they should choose your firm over the competition if it's on-brand for you. Allow your consumer to play the role of the protagonist in the story, with their difficulties serving as the conflict or driving force, and your product serving as the triumphant moment.

You must discover your inner wordsmith to build a tale that will attract more clients.

Copywriting formula #4: PAS

This unassuming addition to our finest copywriting formulas for email marketing lists is quick and simple to use. Its structure is so delicate that it may go unnoticed by individuals untrained with formulas. PAS stands for issue, agitation, and solution, and it's a great way to get readers to take action.

It's excellent for single-email formats and companies that sell problem-solving items, but it may be applied in a variety of circumstances. You don't need a ton of strategies to reach out to your audience. Just the correct one can help you, just like AIDA.

Problem - Gently draw your customer's attention to a problem they're encountering, causing them to become irritated by the situation.

Agitation - Make them aware of the tension they are experiencing as a result of not handling their problem properly, and how you may assist them.

Solve - Emphasize your product's features and benefits, and end on a high note with an enticing call to action.

Copywriting formula #5: BAB

The BAB formula, which might stand for "before-after bridge" or "bridge after bridge," is the last but surely not least. Even though the operation is known by two distinct names, it is the same. This strategy allows your subscribers to form a bond with your firm over a common problem.

And, with the aid of your copywriting formula, you not only inspire them to imagine a better future in which their problem is no longer a problem, but you also make it a reality. Let us demonstrate how it works:

Before - Before introducing your product or service, begin by articulating the difficulty the customer is experiencing.

After - After then, shift their focus to a world where this issue is no longer an issue.

Bridge - Using your product as a bridge, describe how you went from point A to point B.

Final Thoughts,

These email copywriting formulas are useful for more than simply email marketing. They can be really useful when it comes to developing a client-converting portfolio or providing the material that attracts new clients every month.

The aim is to get into the habit of trying, testing, learning, and improving as you expand your freelance business and take it to new heights, regardless of how you employ them.

I hope that, as they did in my own business, these basic formulas can have a significant impact on your journey.

#Email Copywriting Formulas #Email Copywriting #Email marketing #Email Marketing Campaign #B2B Email Marketing

0 notes

lizeng · 4 years

Text

Write Better Copy in Product Design

I planed to learn about copywriting in February, but only browsed wide writing topics and didn't go deep. Overall, I gained a lot from reading books and watching Lynda.com videos. I discovered some writing tips and copywriting that helps conversion too. The following are my take aways:

Write in Plain English

Average American reads at an 8th grade reading level. — Grammar Girl

As a non-native speaker, write in plain English is doing myself a great favor. I used to write long and hard to understand sentences in college. After living in the U.S. for 10+ years, I found plain English is way more powerful. But how to make our writing more plain English? The following are key take aways on plain English:

Write in active voice, use verb

Begin with main points and important things (Who, What, When, Where, Why and How)

Use headings to divide messages

Use bullet points to support list

Avoid Jargon and weak modifiers (It is... There...)

Avoid noun strings and smothered verbs (really, very, basically, actually, generally etc)

Each word cost $ (Use one word to convey one idea. E.g. At a time prior to = Before; On a monthly basis = Monthly; At the same time = Now)

Don't Repeat (E.g. Serious Crisis, final outcome, future plans etc)

Keep it Simple and Concise

"I didn't have time to write a short letter, so I wrote a long one!" - Mark Twain.

Plain English means simple and easy to read sentences, but it doesn't mean boring. If every sentence starts with "I", readers will get tired after 2-3 repeated sentences. Also, breakdown long sentence can capture readers attention. Brief sentence should have around 15-20 words.

Consider the Purpose and Strategy

Persuade(Influence) or inform? For different purposes, there are different strategies. Joanna Wiebe from copyhackers.com gave 3 different frameworks for persuasive content:

AIDA: Attention, Interest, Desire, Action

4Ps: Promise, Picture, Proof, Prompt

PAS: Problem, Agitation, Solution

For informational content, especially in a business setting, there are positive content and negative content. Everyone loves reading positive message, so simply use direct answer and provide enough detail is enough. But we need to consider more for bad news content:

Buffer: Create buffer before sharing bad news.

Transition: (Don't use however)

Explanation: Give details

Bad News: Quickly, clearly and positively.

Alternative solution

Goodwill: Forward look / Good wishes / Freebies / Sales Promotion

Proof Read

Revision is as important as writing itself. Some good practice for proof read is:

Take a break between writing

Read out loud

Start from last paragraph

Ask others to help

Understand Audience

Consider also writing for a specific audience. When we have the reader persona in mind, we will write to solve readers' questions. We should anticipate readers questions and plan our writings accordingly.

Also, understand the audience means understand how they think. Psychology can affect copy and can help trigger reader's behavio. Here are some psychological trigger I read from CroBox that can affect consumers' behavior:

Authority - Pro Tip, Experts, Titles etc.

Linking - similarity, association, physical attractiveness

Price - Put a higher price next to your price

Urgency - countdown timer, "buy it before someone else does"

Exclusivity - "limited edition" or "short supply"

Social Proof - reviews, popularity, bestseller, influencer.

Guarantees - give security to customers

Unity - "Join the group" "be one of us.."

Commitment & Consistency - people feel obliged to behave consistently with their commitments.

Loss Aversion - FOMO, Don't miss out...

Just Imagine Technique - showing product in use, describe to make people feel it.

Fresh Start Effect - New year, new gear! The name suggests regenerative desire.

God Terms - We are also drawn to words like “Free”, “Happy”, “Love”, “Save”, “Wonderful”, “Joy”, “Winner”, “Power”, “Strength”, “Passion” - you get the idea.

Novelty - place a new tag can help drive purchase behavior.

Decoy Effect - presents a decoy option to help your customers make a purchase better decision

Autonomy - Choosing with options.

Goal Gradient - people are motivated to complete things when they see how close they are to a goal.

Cognitive Fluency - keep things simple to reduce cognitive load.

Set Completion - People like to get a whole set, or finish one then move on to the next.

Blemishing Effect - Displaying bad reviews can boost a seller's honesty and relatability.

Endowment Effect - After free trial, people are more likely to buy.

Write to Different Stage of Awareness

The idea of dividing customers into different stages is user centric thinking. The more we understand our audience, the more relevant our message will be. This can also apply into the design process when introducing a new product.

The five stages of awareness are:

Unaware

Problem aware

Solution aware

Product aware

Most aware

Headline Principles

"On average, five times as many people read the headline as read the body copy. When you've written your headline, you've spent 80 cents out of your dollar" - David Ogilvy "Father of Advertising".

Copyhackers provided numerous headline categories and examples. After reading the headline formulas, the following are principles summarized.

Grab attention or generate interest

Be clear, be conversational and meet reader's expectation

Address a problem (pain point)

It connects with CTA (action)

Tips for writing better headlines

Write headlines last (so you have a full understanding of the whole pic)

Swap headline and sub-headline

CTA Formula

Use the following formula to fill the blanks. This will make the user know exactly what they can get by clicking that button. The mindset is to imagine your users already got the offering, they just need to tap that switch to get it.

I want to________ (Buy Now, Book a Demo, etc

I want you to________(Show Me How, Take Me There, etc)

Some great words for CTA

Now - is a timing push. (Join Now, Shop Now, Enter Now)

Get - is a magic word. (Get Started, Get % off)

Free - is low efforts (Sign Up Free, Join Free, Try for Free)

Explore/ Discover - gives more info

New - makes it more compelling to click.

Me/My/You/Your - Makes it feel personal (Download My Free Ebook)

Contact - means people can access someone direclty through chat, call etc.

Add to - cut right to the chase

References:

https://www.psychotactics.com/ https://copyhackers.com/2015/10/copywriting-formula/ https://blog.crobox.com/article/psychological-marketing-examples

#web/tech #communication #writing #Product Thinking

0 notes

seekemailservice-blog · 4 years

Text

Strategies For Powerful Automated Email With Free-Automation

Introduction

Email marketing continues to be one of the most effective stations for advertising your business however it's growing. The organizations have started to put up email campaigns that trigger off of a user's activities, Although campaigns along with newsletters will have their spot on your e mail advertising strategy.

Exactly why? Due to these emails are personalised timely and hyper-relevant to the reader. As a outcome, they clicked and are opened and drive revenue and visits for your business.

Some folks socialize together with your company several times before they eventually become clients. Promotional campaigns slowly"trickle" of good use content in an organization, product or service, or market. These forms of campaigns need to become highly relevant to operate, and with free email automation, drip effort messages merely go out for prospects who have exhibited interest.

Start building customer associations

The free email automation assists you to discover your audience and engage your visitors. Unlike direct campaigns, automations run in the back ground while you are inclined to other valuable tasks.

You are able to deliver out emails from brand new traffic to replicate purchasers. And in the event that you combine free email automation with buyer analytics, then it is possible to enhance your focusing on everytime you send a note --and increase your organization without sacrificing that special personal touch.

Tips for Successful Automated Mail

Just like newsletters and the campaigns you send, as a way to succeed, automated mails will ought to be optimized for conversion.

Here are a few tips & resources That Will Help You create automatic e mail campaigns:

Excellent subject traces -- Even though automated email efforts are actuated away from the receivers activities they still need to own area lines to grab recipients focus and assure they have opened. That will allow you to compose a subject line, have a look at these 8 theme lines formulas or even the 1-5 power words to use within theme lines.

Constructing your electronic mail for scanners -- analysis shows persons don't examine email promotions word just like that they can do just a publication, instead, they scan the e mail searching for components that pique their attention . So in order to receive across your message you want to be sure that that your electronic mail effort is structured to get scanners. This informative article on the subject outlines precisely how to do it.

Utilize compelling copy -- there's no superior way to complete this than using benefit-focused backup, and It is essential on your automated emails to create desire to the conversion action. We regularly use copywriting formulations like the PAS method or perhaps the BAB system to do so within our own email campaigns, and they have been two tools worth looking at. Otherwise, if these formulas don't quite match the message of one's email employ these 5 tips practices to help you write.

Make use of a call to activity button We conducted some checks and found that button increased our ranks. Therefore after making your own email address that is automated, be certain you include things like a call to activity button to enlarge your likelihood of folks also taking your preferred conversion action and clicking through. It's also essential to optimize your own call to action buttons, also this informative article stipulates a 3 part framework for producing the CTA button.

Quantify the results Most email marketing applications will probably provide you extensive data on email-related metrics like opens, clicks, etc.. Some will also reveal you a worldmap of people engaging together with your own email address. However, to truly quantify and optimize the results of your automated e mail examine the figures that are basic that thing for your company and that you need to exceed those metrics, matters like visits, clients and earnings.

#Automated Email

0 notes

beejonson · 5 years

Link

Conversion copywriting is specific. It focuses on a single action and bends words, phrases and selling points to achieve that single action. Its main focus is sales and the conversion of web traffic into the generation of revenue. Check out this blog for how you can use the PAS formula to achieve the same results for your business.

#conversion #copywriting #content writing #contentmarketing #digitalmarketing #content management services

0 notes

fred-ott · 6 years

Text

Screenwriting Part III

Second Thickener: by the time you get to the second thicker you should already have a whole mess of conflicts that you protagonist should have to deal with. So many that this situation is a “crisis”. This is also the right moment for you to introduce the weakness of your protagonist the one that you introduced in the beginning.

Preparing: during your story, your character must learn from his experience is part of his development, in fact all of your character should pick up knowledge has to be the information they need to solve their conflict and their desires. This wisdom comes from all those obstacles and antagonists so put on paper all of the obstacles put on the way of your character and what did they learned with each one of them.

Act2 PlotTwist: the third variation on your story: “the victory moment” (after your character struggled it comes that victory). If you think that for your story this is not ideal you can use instead of the victory you can use the: “Great Revelation”. Is when your protagonist finds a peace of information that makes everything click! An “Aha Moment”. This comes on the scene where your protagonist can solve his problems once and for all. The act two plot twist has to be as big and as bold as you can!

Act3 Opening: this is where the tie up all of the loose ends of Act2, is the resolutions. A solid third act has several resolutions not just one. Some of the resolutions can be happy, can be sweet, tragic or bitter-sweet, a good story has a little of everything. A common what of opening the Act3 is a “change of scenery and a jump forward in time”. The audience really appreciates being taken somewhere new! Change the scenery/place or introduce a meaningful change or twist. Before writing your Act3 opening scene thank about how your previous act ended? What would make the biggest contrast with that scene? Example: if Act2 ends in chaos Act3 could start in stillness. Give contrast without confusing your audience. The beginning of Act3 should be a plausible response to Act2.

Climax: per example in a war movie is the final chapter, on a sports movie is the final epic game. So we can define this as “The Decisive Confrontation”. This is where your protagonist has to start his ground and fight for what he really wants or believes, is the biggest scene of your story. The lack of conflict results on a simplistic confrontation. Avoid this at all cost. When you think about this final confrontation don’t make it only a big fight or a revelation give your audience more

Make your Act3, suspenseful, put a lot of status shifts and reversals of fortune, put his weakness at play, keep your stakes high and let your main character use his special ability/quality or superpower. Also don’t forget to think on how your final confrontation will change (and it should) the status quo. The Act3 climax is where all of the payoffs come in.

Event Summary:

Act1:

- Status Quo (the build up to your drama)

- Routine Killer (the opportunity of adventure).

- Obstacles (all the challenge appeal).

- Plot Twist (forcing the protagonist to adventure).

Act2:

- Story desire

- Plot thickener

- Conflict

- Great Revelation

- Plot Twist

Act3:

- Preparing for resolution

- Story climax

- Event

- New Status Quo (for all characters of our story)

The world is not the same anymore you just told a story about change. Drama=Change.

Aftermath: this is the scene where your characters adapt to the new status quo, if it is after the great event is called the “aftermath”, if it takes place a long time later then is the “epilogue” there is no structural different between the two so is just a creative decision, this is a very important scene because the final scene is the scene your audience is going to walk way with. It can be whatever you want, sad or happy it doesn’t matter it only has to be “emotionally satisfying”. By remembering an old memory of your main character of what he wanted/wished in the end is a tribute to your audience intelligence. You must have a “full-circle” mind-set when writing your story. Remember that, every:

- Every SET UP has a PUNCHLINE & every CONFLICT has a RESOLUTION.

Even if your ending is shocking/surprising with a big twist it should make sense and it should be emotionally satisfying.

One Page: there is an old formula for a standardize screenwriting one page script is equal to one minute of screen time. Use plain white paper 8 ½ by 11 inch paper, three hole punched you can only use one “font” – Courier. Or Courier New, courier final draft or courier standard.

This are the industry standard for screenwriting, 12 `point single spaced. The technical reason for using courier is because all of its characters have the same with and to maintain the “one page – one minute” formula there is no better font. There is specific software where you can write at will and the program wi8ll format everything. Per example: Final draft or Movie Magic Screenwriting.

Layout: (screenplay page layout) you better search for the standard screenplay page layout.

Advanced: there are a lot of details and small tricks you should know in order to write a professional script, investigate carefully. Before writing the final draft.

Screen Direction: (www.simply scripts.com) or script fly and read as many scripts as you can in order to see various script types and styles. Because every screen writer approaches screen direction on a different way. However focus only on what you really need to write to tell your story. The “art” of screenwriting is on writing complex feelings and emotions on a few well chosen an well written words.

Made Already: in order to find out if your idea was already created or a really similar one, you should type your key words at the “IMDB” online. Even if you find something similar to your idea this shouldn’t stop you, because the difference between them will be the voice of the writer, there are tons of vampires movies (the same there but all different).

Adapting: before writing any adaptation you must acquire the rights, usually this is the producer job. Make sure is in writing and you must use a lawyer. The basic process is:

1. Get exclusive motion picture rights.

2. Negotiate a term (for this rights), that’s how long the copywriter will give you to make the movie. You can include an “option” which is a deadline for you to write and film the movie if the deadline expires and you didn’t make the movie. You can choose to renew the agreement and extend the deadline or move on. However in this situation the copy-write owner gets paid more money than you.

3- Always specify and agree the right money compensation.

4- Sort out the screenplay credits.

Public Domain: refers to anything that is not protected by trademark or copywriter, so you are free to base your screenplay on it. This refers to:

A) Certain creative works: even if the copy-write has expired be careful, because if you use a translation of an old translation of an old book, it might be that the copy-write of the story is free but the translation particularities and style didn’t.

B) Real life events: you can write whatever you want about a public figure as long as is truth and accurate. However the danger here is, if it ends up being too introspective on their privacy.

C) Public figures: means you have the right to depict the real world and share your opinions about it. However be careful on using copy write material (songs for example) or personal opinions on brands, people or products. You might get sued by defamation. However parody is slightly different because, parody is associated with humor, humor is associated with opinion and opinion is associated with fair use. You have of rights involved on the story script you to write, so you must make sure that all of the people involved and also their lives have rights as well.

Copywriter: if you decide to write with a partner, don’t forget to “define an agreement” it doesn´t matter if it is your mom or your best friend. And you need to put that agreement on writing. There are some things that should be cleared on that agreement. The payment, the copy-write ownership and screenscreen-credit.

Work for Hire: this means that you have a secure payment but you don’t own the copy-write, you have no say in the script sale and you cant take it to other producers.

Copyright:when you finish writing your master piece you have to register yourself in order to copy-write, so go to www.copyright.gov click on forms, download the form PA (performing artist) and print it out, first you have to create an account (is free). All of the necessary instructions are there, however here are some tips: don’t put only one title put more than one (if possible all of the titles you have thought about, so you can be more free to change your mind in the future. Another useful link is, wgawregistry.org/webrss)

#cinema cine audiencias filmes film peliculas septimoarte hollywood video a audiovisual thoughts moviepromotion fredotts otts

0 notes

jurnalbundahideki · 7 years

Text

Oleh oleh kulwap menulis

_*Mengikat Makna & Rasa: menulis bebas sebagai bentuk kebahagiaan dan pengembangan diri*_ Oleh: Itsnita Husnufardani ( Farda Semanggi) Untuk Kulwap Rumbel Menulis Kaltimra 21 September 2017, Kamis 13.00 ===== ☘Menulis, sejatinya adalah sebuah keterampilan layaknya membaca yang sudah dijadikan sebuah kebutuhan dan nutrisi bagi otak dan jiwa. ☘Jika gagap menulis coba kita tilas ulang perhatikan langkah kecerdasan literasi kita, jangan-jangan ada yang terloncat dan terinstal kurang tepat sehingga menulis menjadi sebuah momok dan beban. ☘Menulis bebas dan kreatif boleh dengan tujuan apapun, untuk siapapun, dan itu membutuhkan waktu prose belajar yang panjang untuk mendapatkan style dan habituasi yang pas. Menulis Kreatif, saya menyebutnya..kini menjadi sebuah sarana mengakomodasi aneka kebutuhan ekspresi hingga sebuah substansi literasi. Menulis kreatif memiliki ciri dan menekankan pada proses pengemasan sebuah ide gagasan agar menarik, unik, dan memunculkan rasa yang berbeda bagi diri dan terlebih pembaca. Dan menulis yang terpenting ketika memenuhi tujuan diri sendiri, kebutuhan kemanfaatan untuk diri sendiri. Ini yang harus dijawab terlebih dahulu sebelum melangkah ke tujuan yang lain. Sekali lagi tentang proses dan citarasa menjalani masa panjang tersebut. Dan proses inilah kemanfaatan menulis untuk pengembangan diri. Menulis sebagai keterampilan, dan kreatif sebagai bentuk mentalitas dasar karya. Tiga sifat tulisan kreatif: Imajinatif, Ekspresif, Apresiatif. Dan ketiga hal tersebut melekat pada karakter seorang penulis. Bagi beberapa orang menulis kreatif dianggap sulit karena berhubungan dengan otak kanan, dengan kreativitas. Namun jika mau diasah, hal ini saya mungkin dipelajari. ☀Formula Menulis Kreatif: IDE + MENGOLAH IDE + MENGEMAS IDE + Jalan-jalan IDE: bisa didapatkan pengalaman pribadi, studi literasi, masalah harian, atau pesanan MENGOLAH IDE: dibutuhkan rutin membaca sebagai input pikiran, perbanyak diskusi, pertajam observasi, interview, analisa, comparing MENGEMAS IDE: dengan rutin banyak menulis otot-otot tulis kita akan terlatih dan denhan seiring jam terbang kebiasaan akan mula mengerucut dimanakah style gaya kepenulisan kita. Fiksi atau non fiksi, jenis cerpen, cerbung, artikel, copywriting, hypnowriting, covertselling, atau ilmiah banget. Jalan-jalan: menjadi sarana mencari inspirasi dan refresh otak agar selalu ada input baru yang 💦 Menulis untuk menulis jejak prasasti hidup. Menapak perlahan mengevaluasi sebelum terevalusi. 💦Penulis Professional adalah penulis yang tidak pernah berhenti menulis. Menulis ilmu sebagai hasil buruannya. ☘Mengikat makna melakui menulis (Hernowo, MM Update): 1. Menyediakan ruang privasi di diri dan otak 2. Kontinu dan Konsisten 3. Hebat dalam mengulik makna dikesehrian Proses: Membaca-▶Menemukan Ide▶Refleksi diri▶Menulis▶memperbaiki diri▶naik kelas terbedayakan mandiri Bagi seorang ibu, menulis termasuk dalam keterampilan yang harus dikuasai agar memiliki media release emosid dan pengembangan personal selama peran kepengasuhannya. ===== Referensi: Mengikat Makna Update, Karya Hernowo 2009 Menulis Kreatif, Karya Syarifudin Yunus 2015 Artikel MomWriter, The Diary of Learner Mommy#1, Farda Semanggi 2016 Jibaku Post Power Syndrome full Time Mom-Group Writing Therapy, Project 2016. Jurnal Ibu Pembelajar, Project 2017

*********************

0 notes

jmoscad · 4 years

Video

Una noticia en telegram del copywriter J. Pastor: ¿Cómo comunicamos cuando una pandemia como la del covid-19 se nos echa encima? ¿Qué hacemos con el ánimo de la gente? ¿Le sacamos partido a la situación y tratamos de vender más productos y servicios apelando a que “es el momento perfecto”? Mi respuesta es clara: no, no y tres veces no. He escrito un artículo para IEBS School en el que hablo de la fórmula PAS y cómo utilizarla en tu estrategia de email marketing durante la nueva normalidad de manera ética. Te adelanto que la clave está en empatizar con las personas y comprender la situación ahí fuera, en lugar de atacar. Puedes leer el artículo completo aquí: https://www.iebschool.com/blog/pas-formula-copy-email-marketing-inbound-marketing/ (en Almansa) https://www.instagram.com/p/CBxkBD7q6M0/?igshid=17qr9sxki9sbn

0 notes

mlmcompanies · 5 years

Link

Funnel Scripts is a copywriting software program that simplifies copywriting by providing sales copy scripts.

In our Funnel Scripts review, I’ll lay out all the details of this software program.

Direct response copywriting is sales through the written word. Picking the right words and their arrangement to sell your product can be the difference between making millions and going out of business.

Problem is, copywriting is a tough skill to learn. There are tons of formulas, tactics, and scripts that copywriting greats have developed, but it can be hard to master these.

Plus, the only way to truly know if your copy is good is to test it in the market and see if it sells.

Many people just outsource their copywriting to a professional, but good copywriters can charge thousands for one project.

When Russel Brunson realized this, he decided to partner with copywriter Jim Edwards to create a software program called Funnel Scripts that could serve as an automated copywriter.

Is it possible for a piece of software to write high-converting copy as well as a professional copywriter?

Read our full Funnel Scripts review below.

FAQ

1.) What is Funnel Scripts? Funnel Scripts is a copywriting software program that provides scripts and other tools to save you time and money creating compelling copy. It’s copy scripts are based on proven copywriting formulas and techniques. Funnel Scripts was created as a joint venture between Clickfunnels founder Russell Brunson and professional copywriter Jim Edwards.

2.) Who is Russell Brunson? Russell Brunson is an internet marketer and entrepreneur. Russell is best known for creating Clickfunnels. He’s been credited with popularizing the use of formal sales funnels through Clickfunnels and his other products. He’s been featured in high-profile publications like Forbes and Entrepreneur Magazine. Russell is based in Idaho.

3.) What experience does Russell have? Russell’s first internet marketing success came in his college years when he sold DVDs about potato guns. After that, he became a part of several network marketing companies, some of which he rose to the top in and won prizes. He created Clickfunnels after encountering obstacles and limitations in his network marketing career. Etison LLC is the name of his current business that sells Clickfunnels, Funnel Scripts, and related products.

4.) What books has Russel Brunson written? Russell Brunson is the author of DotCom Secret, Expert Secrets, 108 Proven Split Test Winners, and Funnelhacker Cookbook. DotCom Secrets is a primer to online business. It teaches the sales funnels and scripts Russell learned over his years in online business. Expert Secrets teaches how to solidify your brand and create a loyal audience of customers. 108 Proven Split Test Winners shares a ton of winning sales funnels. Funnelhacker Cookbook is a resource guide that explains each part of a sales funnel and how to pick the right type of funnel for your business.

5.) Who is Jim Edwards? Jim Edwards is a copywriter, entrepreneurs, author, speaker, mentor, and coach. He combined his copywriting talents with Russell Brunson’s mastery of sales funnels to create Funnel Scripts, which is a joint venture between the two of them.

6.) What experience does Jim have? Jim started in and excelled at real estate and banking, but he left to try his hand at entrepreneurship. He tried and failed at many businesses before finding success in copywriting. Jim founded his own copywriting education business called Guaranteed Response Marketing, LLC, where he sells multiple copywriting educational products. He also has a rather large catalog of books on topics ranging from mindset stuff, to copywriting, to how to write a business book.

7.) What’s included in Funnel Scripts? Funnel Scripts’s main feature is the collection of scripts for sales material. There are scripts for short and long form sales letters, landing pages, general ads, email subject lines, email body copy, surveys, Amazon/e-commerce copy, Facebook ads, webinar slides, calls to action, and more. In addition, there are 6 downloadable “Wizards”: Perfect Webinar Wizard, Video Sales Letter (VSL) Wizard, Easy Survey Wizard, Star Story Solution Wizard, Masterclass Wizard, and Podcast & Facebook Live Wizard. Bonuses include funnel templates, Funnel Scripts Blueprints, monthly training calls, a recording of one of Russell’s trainings, and Jim Edwards’s Copywriting Secrets Masterclass.

8.) What is copywriting? Copywriting is any writing for advertising, marketing, or public relations purposes. When people use the word copywriting, they are usually referring to “direct response” copywriting. Direct response copywriting is meant to drive the sale NOW rather than later, meaning there’s a call to action at the end. In other words, direct response copywriting is sales in written form. However, thanks to the internet, the definitions of copywriting and general content writing have blurred to the point where some people call blog posts “copywriting”.

9.) What are some examples of direct response copywriting? Any mail you receive that’s urging you to make a decision today is direct response copy. An example of this would be prequalified credit card offers. More direct response copy is moving online, though. Those “salesy”-looking sales pages for online courses urging you to “BUY NOW” are direct response pieces of copy. Sales emails are also considered direct response if they have a call to action at the end.

10.) What are some common copywriting formulas? One of the most popular is Problem Agitate Solution, or PAS. This involves making the customer aware of the problem, amplifying the pain they feel from the problem through storytelling, then presenting your product/service as the solution. Another formula is Attention, Interest, Desire, Action, or AIDA. AIDA involves grabbing attention with a compelling headline, building interest with your first paragraph and an attention-grabbing copy structure, creating desire by bridging the gap between their problems and how your product/service can help them, then urging action with a strong call to action. Calls to action are typically accompanied by urgency or scarcity to help drive the sale.

11.) What is a video sales letter? A video sales letter is just a sales letter in video form. They are structured the same way, but video sales letter can be better because videos stimulate more of the senses and it’s easier to convey emotion. All those videos on sales pages for online courses are video sales letters.

12.) How do you create pieces of sales copy using the scripts? First, pick which script you want to use. Then, all you need to do is fill in the appropriate copy in each box. Each box has a short explanation above it and a prompt below it so you can envision what the copy will look like on the completed piece. Once you’re done, click “Build” and you’ll have your completed copy. The bolded sections are the copy you wrote, while everything else is part of the template. Each script is accompanied by a short tutorial video if you need help.

13.) How do I get my completed sales copy off Funnel Scripts to use elsewhere? You can either download your copy or email it. To download it, click “Get Results” and choose which format you’d like your download to be in.

14.) What is the Funnel Scripts webinar? Russel and Jim hold a 2 hour webinar to teach you why your copy isn’t converting and how to fix it, but it’s essentially a long video sales pitch at the beginning of their marketing funnel. It’s 2 hours long, so block out 2 hours if you really want to watch the whole thing. If you want to watch it, they recommend watching on your desktop or laptop and jotting down notes.

15.) Do I have to watch the webinar? No. You can skip directly to the sales page if you don’t want to watch the webinar.

16.) Is it possible to get Funnel Scripts for free? Kind of. Russel Brunson’s Funnel Builder Secrets product includes a full year of Funnel Scripts if your buy it.

17.) How much does Funnel Scripts cost? Funnel Scripts costs you a 1-time fee of $797.

18.) Does Funnel Scripts offer any subscription payment options? No. Funnel Scripts used to offer annual subscriptions of $497 per year, but they recently switched to their one-time fee of $797.

19.) Does Funnel Scripts have a free trial? Yes, but it’s quite limited as they only let you build a small sales letter. Go here to access the free sales letter trial.

20.) Does Funnel Scripts have any upsells? Yes. They are Clickfunnels and Funnel Builder Secrets.

21.) What is Funnel Scripts’s refund policy? Funnel Scripts offers a 30-day money back guarantee.

22.) Does Funnel Scripts have an affiliate program? Yes, it’s part of the Clickfunnels affiliate program. Clickfunnels calls it a Joint Venture program. Affiliates can earn 40% one-time commissions per affiliate sale of Funnel Scripts, but since this is Clickfunnels’s affiliate program, you can sell Russell’s other products like Clickfunnels and Funnel Hacks. If you have a Clickfunnels affiliate account, then you don’t need to sign up. Otherwise, you have to create a Clickfunnels affiliate account to start selling Funnel Scripts.

23.) What is Etison LLC’s BBB rating? A+.

24.) Is Funnel Scripts a scam? No. It’s packed full with proven copywriting scripts and tons of useful bonuses. Plus, it’s a lot easier to identify when software tools are scams, so if this was a scam, it probably wouldn’t exist.

25.) Comparable products: Automatic Script, SalesCopyMaker, ScriptDoll

Funnel Scripts Review – Overview

Funnel Scripts is a copywriting software program with scripts for a “fill-in-the-blank” copywriting experience. It was created as a joint venture between Clickfunnels founder Russell Brunson and copywriter Jim Edwards.

Russell Brunson is credited in part with popularizing formal sales funnels. Just head to the sales page of most online courses and you’ll see Clickfunnels in the domain name, as well as the Clickfunnels widget that pops up at the bottom of the page.

Jim Edwards is a professional copywriter who now mainly sells copywriting educational products through his business, Guaranteed Response LLC.

Sales funnel expertise and copywriting knowledge are a powerful duo, so Russell and Jim partnered to create a product that does a little bit of both.

Keep reading our Funnel Scripts review to find out more about this program.

Product

Funnel Scripts main content consists of scripts for sales copy, text sales letters, video sales letters, case studies, testimonials, bullet points, paid ads, web page copy, email copy and subject lines, and headlines. Each script is accompanied by a short training video that shows you how to use the script. In addition, there are 6 downloadable “Wizards”: Perfect Webinar Wizard, Video Sales Letter (VSL) Wizard, Easy Survey Wizard, Star Story Solution Wizard, Masterclass Wizard, and Podcast & Facebook Live Wizard, each with accompanying tutorial videos.

Bonuses include a training called Inception Secrets, funnel templates, Funnel Scripts Blueprints, monthly training webinars, and Jim Edwards’s Copywriting Secrets Masterclass.

To build a piece of sales copy using a script, you first have to click on the script you want to use.

You’ll then be presented with a series of boxes to fill out. Each box has a short explanation above it and a prompt below it so you can envision what the copy will look like with the rest of the script.

Fill in each box with the appropriate copy, then click “Build” when you’re done. You can then download or email your completed pieces of copy for use in your marketing materials. Funnel Script can also generate a link so you can share your project with others.

If you haven’t finished a project, you can save it for later too.

There are 6 downloadable “Wizards”, starting with the Perfect Webinar Wizard.

This wizard will create your webinar page and help you write your webinar. Plus, it gives you templates for ads, promotional emails, and follow up emails so you can maximize webinar attendance with less effort.

Russell himself uses this wizard to create all his webinars.

The Video Sales Letter Wizard helps you with one of the hardest types of sales materials.

This Wizard will take the information you fill out and give you two scripts to choose from, each based on a different copywriting formula. One is based on AIDA (see FAQ #10) and the other is based on a formula called “The Great Big Promise”.

This one takes 20-30 minutes to fill out, but it’s much easier than writing an entire video sales letter script yourself.

Surveys can be used to increase email opt-ins. The Survey Wizard helps you make professional-looking surveys.

The Survey Wizard asks you a series of questions about your funnel and your survey. Some information it asks for includes subject, target audience, and keywords.

When you answer these questions, Survey Wizard may ask additional questions in case the survey it generated isn’t tailored to your audience.

Storytelling is powerful, especially in copywriting, and Star Story Solution Wizard makes storytelling effortless.

Start Story Solution Wizard helps you craft compelling stories that drive your audience to buy your product. It can take up to an hour to fill everything out, but it’s worth it when you have a million-dollar story.

Masterclass Wizard helps you create your own masterclass.

Not only will Masterclass Wizard guide you through the creation of your marketing materials, but it’ll also assist with content creation for the masterclass itself.

The last wizard is Podcast and Facebook Live Wizard.

As the name suggests, this one provides templates and scripts for podcast and Facebook live interviews. It also helps you create promotional materials for the interviews.

Russell and Jim included 5 funnel templates.

They’ve included sales funnels, webinar funnels, “invisible” funnels for paid webinars, opt-in funnels, and free + shipping funnels.

Funnel Blueprints provides further funnel training.

This bonus walks through all the important funnel types, including magic bullet funnels, invisible funnels, opt-in funnels, and more.

Jim puts on monthly copywriting webinar trainings.

On these live group trainings, Jim teaches Funnel Scripts customers how to write better sales copy. There are also lessons on basic funnel-building and using the copy scripts properly.

Finally, Jim Edwards was generous enough to include his Copywriting Secrets Masterclass as a bonus.

There are 6 modules that cover topics like copywriting basics and tactics, how to research your market, and structuring your offer. Jim included a Q&A module too.

Upsells

Funnel Scripts has 3 upsells. They are Clickfunnels, Funnel Builder Secrets, and Funnel Hacks.

Clickfunnels, Russell’s flagship product, is an online sales funnel builder. It lets you build a complete sales funnel without juggling multiple web pages, domains, and other online assets. Many internet marketers and course salespeople rely on Clickfunnels to sell their products. You’ll notice how prevalent it is once you visit some sales pages.

Funnel Hacks is a training program that teaches you how to build sales funnels. It consists of a 6-week, video-based masterclass that teaches you how to build many different types of funnels. It gives you a free 6-month subscription to Clickfunnels so you can actually apply what you learn in Funnel Hacks. Bonuses include sales scripts, email sequence templates, and a list of “traffic hacks” that help you boost traffic to your funnel. Funnel Hacks even gives you 6 months of free Funnel Scripts.

Funnel Builder Secrets is like an upgraded version of Funnel Hacks. You get access to nearly everything Funnel Hacks provides, but Funnel Builder Secrets gives you more advanced funnel education too.

Funnel Builder Secrets also has two upsell plans. The first upsell increases your free Clickfunnels subscription from 6 months to 12 months. The highest upsell gives you 8 coaching calls with a Clickfunnels coach.

Pricing

Funnel Scripts costs $797 once, then you have it for life.

Clickfunnels costs $97 per month for the Startup basic subscription and $297 per month for the Enterprise upsell subscription.

Funnel Hacks costs $1,997 for a year subscription. Alternatively, you can pay $997 for 6 months of Funnel Hacks.

Funnel Builder Secrets costs $1,997 for the base level product, $2,997 for the intermediate level product, and $5,997 for the highest level product.

Funnel Scripts used to cost $497 per year, but they recently changed over to the one-time payment model. The old model was like paying for a cheap, automated copywriter, but now you pay one large fee and get unlimited access to an automated copywriter for life.

Affiliate Program

Funnel Scripts affiliate program is part of Clickfunnels’s affiliate program. Affiliates can earn 40% commission per affiliate sale of Funnel Scripts, meaning you can earn $318.80 per sale.

You can also sell Russell’s other products at the same 40% commission rate. For subscription products like Clickfunnels, you’ll earn 40% recurring commissions.

Then, there’s an MLM-inspired type of affiliate designation called Super Affiliate. When one of your referrals signs up for the affiliate program, you become a Super Affiliate.

Super Affiliates earn 5% of all their downline’s earnings on top of the 40% rate on their own personal affiliate sales.

Clickfunnels offers an additional incentive to its top affiliate enrolled in Clickfunnels called the Dream Car Contest. Once an affiliate reaches 100 active Clickfunnels referral subscribers, they qualify for their “dream car”. They can go out, lease the car of their choice, provide proof of their lease, then Clickfunnels will mail a $500 monthly check for the car payment. If an affiliate can reach and maintain 200 subscribers, that check goes up to $1,000. This check is on top of your other recurring affiliate earnings.

That’s for Clickfunnels, though, not Funnel Scripts.

Commissions are held for 30 days to hedge against potential refunds. Commissions are paid out every Monday.

The affiliate program provides marketing materials to save you time and help you make more sales. No need to write copy or create your own marketing materials if you don’t want to.

To train you in affiliate marketing, Russell puts on a free, 100-day Clickfunnels Affiliate Bootcamp. It covers marketing strategies and tactics that work especially well when selling Russell’s suite of products.

If you have a Clickfunnels account already, you’re automatically an affiliate. Otherwise, you have to fill out their affiliate application to create an account. You don’t need to purchase any products to become an affiliate.

Recap

Funnel Scripts is not a scam. It’s no replacement for a professional, human copywriter, but it’s a great tool if your goals and budget don’t justify hiring a copywriter for thousands of dollars.

Yeah, the affiliate program’s got a hint of MLM due to the downline and passive income. However, the affiliate program isn’t the focus. It’s not like Power Lead System, where the company itself relies solely on affiliate commissions to stay afloat.

Plus, good copywriting is necessary for every industry, not just course-selling. Unless you have the need and money for a copywriter, Funnel Scripts will do the job just fine.

#MLM companies #network marketing companies

0 notes