#datametrics

[excelworld]

Data quality dashboards are visual tools presenting essential metrics indicating data integrity. They identify issues like missing values, duplicates, or errors. These dashboards highlight data quality's impact on analysis, displaying confidence levels and error margins. Created using software like Excel, Power BI, or Tableau, they offer a clear, real-time overview of data health, aiding businesses in making informed decisions and enhancing overall data reliability and accuracy.

[cratosai]

Are you ready to take your data analysis to the next level? One essential tool that you can utilize in Google Data Studio is a gauge. Gauges are a great way to display a single metric and provide a quick snapshot of your data to stakeholders. In this post, we will provide a step-by-step guide on how to use a gauge in your Data Studio account. Step 1: First, make sure that you have a Google Data Studio account. If you don't yet have one, you can sign up for free at https://datastudio.google.com/. Step 2: Once you're logged in, select the report you want to add the gauge to. Step 3: Click on the "Add a chart" button, which looks like a plus sign in a blue circle, in the top right corner of the screen. Step 4: Choose the gauge chart type by either typing "gauge" in the search box or finding it under the "Chart" section of the menu. Step 5: Drag and drop the gauge chart onto the report canvas. Step 6: Customize the gauge by clicking on it once it's added. You can change the name, color, and range of the gauge, as well as add or remove thresholds. Step 7: Specify the metric you want to display on the gauge. This can be done by selecting the "DATA" tab in the right-hand menu and choosing the metric from the "Metric" drop-down list. Step 8: Format the metric on the gauge to display the information you need. This can be done by selecting the "STYLE" tab in the right-hand menu and adjusting the number format or decimal precision. Step 9: Publish the report and share it with relevant stakeholders. That's it! You've successfully added a gauge to your Google Data Studio report. With this tool, you can easily showcase your data and make informed decisions. To take your data analysis to higher heights, I recommend checking out Cratos.ai, a powerful data analytics tool that can help businesses gain actionable insights and make informed decisions. Click here to learn more about Cratos.ai.

[kazifatagar]

SST Expansion Fuels Malaysia’s Subscription & Rental Boom

KUALA LUMPUR, 19 JUNE 2025 – As Malaysia’s economy navigates an uncertain global environment, domestic consumption continues to stand out as a reliable driver of growth. In the first quarter of 2025, private consumption remained buoyant, supported by stable employment conditions, real wage growth, and subdued inflation. With Bank Negara Malaysia holding its policy rate steady, and with the…

[osakanone]

I... I don't use a phone unless I'm forced to.

I don't even have tumblr on it, or twitter or any regular social media.

I have discord, ReVanced (ad-free youtube), a taxi service, a thing for voice-training which goes totally unused and that's basically it.

I hate getting calls or making calls more than anything in these movies.

I spend more time messing around with the Baofeng UV5R transceiver on my desk with the antenna going to the roof than I do on my phone.

I'd rather listen to the datametrics of the boats off the coast robotalk in languages on my dinky radio than call the doctors, or the utility company to settle a bill, or even my family most of the time.

People are so much scarier than any monster.

oh you're in a horror film/book and your phone died/has no bars? how boring. I think phones in horror SHOULD work. they should ding only to have the protagonist check and find nothing. they should get calls from somebody you don't know but is still somehow in your contacts. google maps should lead you to one place, no matter what address you type in.

phones are such a big part of our daily lives, removing them from horror removes the horror from our experience. what if the horror felt like it could happen to you, right here, right now? what if it felt like it was already happening?

[pidataanalytic]

Understanding Procurement Analytics: A Complete Overview

Procurement analytics involves the use of data-driven insights to improve purchasing decisions, reduce costs, and enhance supply chain performance. By leveraging advanced tools and techniques, procurement data analysts help businesses make informed decisions based on historical and real-time data. PI Data Analytics specialises in providing tailored solutions that enable organisations to unlock the full value of their procurement data.

Data analytics for procurement helps organisations uncover patterns and trends that can influence strategic purchasing decisions. PI Analytics offers a detailed view of procurement activities, empowering companies to track spending, evaluate supplier performance, and predict future needs. With PI Data Analytics’ expertise, businesses can make smarter choices, reducing risks and maximising efficiency.

At the heart of procurement data analysis is the Purchasing Index, which provides companies with benchmarks for assessing procurement performance. PI Datametrics Australia is renowned for helping companies evaluate their procurement health through insightful analysis. By integrating procurement data with tools from data analytics companies in Melbourne, like PI Data, companies can access big data services that lead to actionable insights.

Data analytics for procurement is no longer just about tracking spending. It involves identifying trends, optimising supplier relationships, and making data-backed decisions that improve operational efficiency. With PI Data Analytics, companies can access cutting-edge analytics tools designed to improve procurement processes.

[datametricks]

DataMetrics Consulting Private Limited offers comprehensive digital marketing services in Noida to help your business grow online. This image of a pixelated dinosaur walking across a digital landscape symbolized the relationship between the physical and digital worlds. DataMetrics offers solutions ranging from SEO and content marketing to social media strategy, to increase your brand’s visibility and engagement.

Visit www.datametricks.com to find out how you can unlock the potential of your business.

[cfsmp]

بروز رسانی محصول: بستن کلمات کلیدی متنوع

بروز رسانی محصول: بستن کلمات کلیدی متنوع

SERP & Keyword Research

Read the full article

[abhihasabe]

Datametica Solutions Pvt Ltd Hiring Fresher B.E/ B. Tech In CS , IT (graduated in 2016 & 2017) As Trainee Engineer Organization : Datametica Solutions Pvt Ltd Job Role : TRAINEE ENGINEER Location : Pune Qualification : B.E. / B.TECH / MCA / M.TECH FRESHER Experience : Freshers Apply https://goo.gl/DXAHmB More job info :https://goo.gl/BtbKrKx

[hoanggh]

Pagination là gì? Hướng dẫn tối ưu phân trang hiệu quả cho website

Pagination là một phương pháp đang được các website sử dụng với mục đích nâng cao trải nghiệm người dùng (UX). Nếu bạn cũng đang muốn áp dụng vào website của mình nhưng vẫn còn đang mơ hồ thì bài viết sau đây là dành cho bạn.

Bài viết sẽ giải thích khái niệm Pagination là gì? Tại sao nên triển khai Pagination cũng như một số lỗi có thể xảy ra khi dùng Pagination. Đồng thời, bài viết sẽ đưa cho bạn những hướng dẫn thực hiện Pagination hiệu quả.

Giờ thì cùng HoangGH tìm hiểu bài viết về Pagination nhé!

Pagination là gì?

Pagination là kỹ thuật dùng rel = “next” và rel = “prev” để tạo kết nối giữa nhiều trang tương tự nhau. Những trang này có nội dung gần giống nhau nhưng lại là những trang riêng biệt, chúng được kết nối với nhau để tạo thành một chuỗi trang. Việc phân trang này sẽ chia nội dung thành nhiều thông tin nhỏ, riêng lẻ để giúp người dùng có những trải nghiệm tốt hơn khi tìm kiếm các thông tin và sản phẩm có nhiều nét tương đồng.

Chức năng Pagination là gì?

Nhiệm vụ của phân trang pagination là:

Tăng trải nghiệm người dùng trong việc tìm hiểu thông tin. Người dùng thông qua Pagination sẽ tìm được các thông tin mà họ muốn một cách nhanh hơn.

Việc chia nhỏ thông tin bằng việc phân trang Pagination ũng giúp hạn chế quá tải thông tin trên cùng một site. Người quản trị website sẽ dễ dàng trong việc phát triển và quản lý nội dung trên các phân trang này.

Việc phân trang này sẽ giúp điều hướng khách hàng trong quá trình mua sắm tốt hơn. Thông tin từ những trang nhỏ này sẽ thu hút người đọc và tạo nên được sự đa dạng.

Tầm quan trọng của triển khai phân trang Pagination

Pagination đáp ứng được hướng phát triển tối ưu người dùng trên website của Google. Khả năng tôi sưu người dùng càng tốt, tránh quá tải trang để truy cập nhanh sẽ giúp tăng giá trị và thu hút người dùng. Điều hướng trên Pagination luôn dễ dàng hơn so với website. Quản trị viên sẽ thông qua các Pagination để quản lý thông tin một cách hiệu quả.

Tuy nhiên, việc phân trang này nếu không được thực hiện chuyên nghiệp sẽ ảnh hưởng đến dữ liệu của website. Nội dung không đầu tư sẽ giảm sút chất lượng và gây nhàm chán cho người dùng. Đặc biệt, nếu không giỏi trong việc sáng tạo nội dung có thể dẫn đến trùng lặp.

Trang web của bạn sẽ yếu dần về xếp hạng cũng như không thể đảm bảo được tối ưu hóa người dùng. Do vậy, trước khi thực hiện Pagination để phân trang bạn cần phải có kỹ thuật Pagination chuyên sâu và đưa ra các phương án hành động rõ ràng. Dưới đây là những hướng dẫn Pagination tối ưu cho bạn và được nhiều quản trị viên thực hiện nhất.

Hướng dẫn cách phân trang pagination hiệu quả

SEOer phải thực hiện Pagination một cách chính xác để được bot Google đánh giá cao. Mặc dùng kỹ thuật này đã được nhiều người sử dụng nhưng không phải ai cũng có thể thực hiện một cách chính xác. Theo dõi và nhận định xem bạn đã thực hiện theo những hướng dẫn mà mình chia sẻ bên dưới chưa nhé.

1. Kiểm tra Pagination hiện tại trên Website

Việc đầu tiên là kiểm tra lại các chức năng phân trang về sự giống nhau của các phân trang. Hiện nay có rất nhiều tool đang hỗ trợ bạn làm việc này. Hoặc có thể dùng phím CTRL + F và nhập “canonical” để kiểm tra phân trang.

Tốt nhất là nên dùng các công cụ kiểm tra phân trang được Google index hay chưa. Phân trang được Google index sẽ đạt hiệu quả. Nếu không thì SEOer phải tiến hành thực hiện kỹ thuật phân trang lại một cách chính xác hơn.

Khi kiểm tra được Pagination thì việc tiếp theo là xem các phân trang này có đang chứa cùng một từ khóa với nhau hay không. Việc giống từ khóa sẽ không tốt, hãy chọn từ khóa tương đồng hoặc từ khóa có thể liên quan đến nhau. Bạn có thể dùng công cụ pi Datametrics để kiểm tra vấn đề này.

Xác định được các vấn đề còn tồn tại của Pagination trên website của mình thì nhanh tay xử lý và cải thiện để các phân trang được hoạt động tốt hơn.

2. Nội dung được phân trang phải Unique và liên quan nhau

Bot tìm kiếm Google thu thập nội dung từ nhiều Page khác nhau. Sau đó sẽ lựa chọn một Site chuẩn nhất đã Pagination. Vì thế, cần chắc chắn những trang được Pagination có Content Unique và có liên quan, hữu ích đối với người dùng. Điều này nghĩa là ngay cả khi những sản phẩm thuộc cùng một danh mục. Thì mô tả trên từng Page sản phẩm cũng phải khác nhau.

3. Sử dụng các từ khóa một cách thông minh

Các Website nên dùng từ khóa trong các văn bản có chứa liên kết (Anchor Text). Để có thể kết nối ngược lại với Site cấp cao nhất.

Tốt hơn hết là nên sử dụng từ khóa phụ khác nhau và liên quan đến từ khóa chính. Nhằm tránh việc “tự giết chết” từ khóa chính mình. Bởi vì chính Page đã Pagination cũng đang cạnh tranh nhau cho cùng một từ khóa. Khi Web có một vài Site có thứ hạng thấp thì Website bạn cũng bị tụt hạng trên kết quả của Google.

4. Nghiên cứu các mục thứ tự ưu tiên

Sẽ có những nội dung người dùng thường tìm kiếm nhiều. Nên ưu tiên những nội dung này để có thể trỏ về trang đích một cách dễ dàng.

5. Sử dụng URL Parameter

URL Parameter là kỹ thuật giúp thông báo với Google để các thuật toán trên Google cần biết rằng phải thu thập dữ liệu của bạn. Chuỗi truy vấn này sẽ giúp việc sử dụng cùng một content trên nhiều URL khác nhau được đánh giá cao.

6. Sử dụng thẻ Rel = Canonical

Dù là kỹ thuật Pagination HTML cũ nhưng lại cực kỳ quan trọng. Đặc biệt là đối với Internal Link (liên kết nội bộ). Internal Link giúp Bot Google dễ dàng tìm ra Site đã được Pagination hơn.

Do đó, bạn cần sử dụng Anchor Text để liên kết đến Site đã phân trang Pagination. Ngoài ra, bạn cũng cần sử dụng liên kết Canonical.

Bạn cũng nên tạo thêm Page “Xem tất cả” – Page này chứa tất cả sản phẩm đã Pagination theo từng danh mục cụ thể hoặc chứa thông tin trên Website.

Sau đó, bạn đặt thẻ Canonical trên tất cả mà đã Pagination điều hướng đến. Lưu ý rằng thẻ Canonical nên đặt trên URL Pagination “Xem tất cả”.

Bạn cần thêm thẻ canonical vào URL như sau:

<link rel = ”canonical” href = ”https://yoursite.com/products/view-all.html”>

Thẻ Canonical giúp Bot công cụ tìm kiếm nhận biết các Page đã phân trang( Pagination) là một phần trang “Xem tất cả”. Chứ không phải là các Pagination có Content trùng lặp nhau.

Do đó, điều quan trọng nhất chính là tốc độ tải trang “Xem tất cả” phải nhanh. Nếu số lượng sản phẩm quá nhiều, nên Pagination chúng thành danh mục khác nhau.

Hãy chắc chắn rằng các liên kết mà bạn thêm vào site được Pagination HTML đều đạt tiêu chuẩn để thu thập dữ liệu.

7. Thiết kế các trang được phân trang theo tiêu chuẩn

Đây có lẻ là điều khó thực hiện nhất và gây ra nhiều bất cập. Bởi vì, Page được Pagination sẽ nằm sâu hơn trong cấu trúc liên kết. Và chúng cũng không phải tất cả đều Index.

8. Nắm rõ cấu trúc liên kết của website

Một trong những nguy cơ có thể xảy ra là pagination làm loãng tín hiệu xếp hạng của website. Cần phải xác định cấu trúc liên kết, số phân trang nên thực hiện và tìm cách để cải thiện nội dung, từ khóa để đảm bảo thứ hạng của website sẽ không bị ảnh hưởng.

9. Điều chỉnh Facet Navigation (điều hướng nhiều chiều)

Có những Website thiết kế thêm bộ lọc để hiển thị tùy chọn liên quan đến người dùng. Việc này gọi là điều hướng nhiều chiều. Bộ lọc này tạo ra các URL mới và duy nhất dựa trên thông số dùng để lọc. Do đó, có thể tạo ra vô số URL có thể thu thập và Index. Dẫn đến tình trạng nhiều Content bị trùng lặp. Vì vậy cần phải phân trang Pagination điều hướng nhiều chiều.

Một trong những cách để sửa điều hướng nhiều chiều chính là sử dụng AJAX – Bộ công cụ cho phép Load dữ liệu từ Server mà không cần Reload lại Page. Công cụ này ngăn cản việc tạo ra các URL mới từ bộ lọc mà người dùng lựa chọn.

Trên đây là những thông tin về Pagination là gì? Những hướng dẫn khi phân trang web nhanh, hiệu quả ít ai biết mà HoangGH muốn chia sẻ đến bạn.

Sau khi đọc xong bài viết, chắc hẳn bạn cũng đã nắm được khái niệm của Pagination, lý do nên áp dụng Pagination cũng như những cách phân trang Pagination mà bạn có thể cân nhắc thực hiện.

Hy vọng với những thông tin vừa rồi, bạn sẽ có thể gia tăng trải nghiệm người dùng trên website của mình. Qua đó, bạn sẽ đạt được những mục tiêu lợi nhuận mong muốn.

Chúc bạn thành công!

[funnelsblogtb]

Screenshot from Pi-Datametrics.com, January 2023. In the chart above, you can see that a “target” zone has been identified within Pi Datametrics Market Intelligence‘s Estimated Revenue Opportunity. Content for these key terms is ranking well enough, but it’s currently sitting outside the positions that get the highest number of clicks (and ultimately, revenue). Once you have identified this low-hanging fruit, it’s a great place to focus your efforts and optimize accordingly. There are often easy fixes within this target area, for example, sorting out internal linking causing content cannibalization. If you can also identify how much additional revenue you would gain from improving this target content; this will help you build internal business cases for getting technical website fixes into release cycles. How To Capitalize On Medium-Volume Keywords Identify: Find and identify content where the opportunity has already been established and you have content that already exists. Look at the content you have sitting on pages 2 and 3 of Google. Prioritize: Focus on the terms with the highest revenue opportunity in order to see a quick impact on performance numbers and goals. Optimize: Once you’ve prioritized which terms to focus on first, go through each page one by one and optimize accordingly. 3. Optimize Your Content For Informational Searches Optimizing for long-tail searches is key to capturing your audience at multiple touchpoints before conversion. One of the best places to start is looking at the questions your audience is asking within the People Also Ask feature of Google search. You can do this easily with Pi Datametrics People Also Ask Explorer, as seen below. Screenshot from Pi-Datametrics.com, February 2023. Having a good grasp and understanding of your audience’s intent can help inform your content so that it aligns with your customer and their needs. Google’s People Also Ask feature is a really useful tool to get inside the mind of your customer and have a clearer picture of the content they’re searching for. Use it to explore which questions on the SERPs relate to your product and key search terms. Then, create and optimize your content so that you answer these questions and provide your customer with the information they’re looking for, before the point of purchase. Our research suggests that if a customer views an “informational” page before a product page, they are more likely to convert, have a higher average order value (AOV), and also be a repeat customer. Top Tips For Influencing Your Audience Before Conversion Utilize Google’s People Also Ask feature to get inside the mind of your customer and anticipate the queries they ask Google in relation to your product. Ensure your content is optimized to answer these queries, and if it’s not, think about adding new content to your strategy. Don’t forget about other SERP features. They all provide new opportunities to get your content in front of your customers and open more doorways to your site. 4. Maximize Opportunities From The Entire SERP SERP features allow you to appear multiple times on page 1 and entice customers with useful and engaging content. One new opportunity we’ve seen to gain additional real estate in the SERPs is the rise of the Popular Products feature. Through our research with Pi Datametrics – SERP Feature Radar, we’ve found that the Google US search results are getting flooded by Popular Products. When we looked into individual categories, we saw that in: US Electrical searches, 75% of searches include Popular Products. US Fashion searches, 91% of searches include Popular Products. US Homeware searches, 89% of searches include Popular Products. US Luxury Fashion searches, 90% of searches include Popular Products. Screenshot from Pi-Datametrics.com, February 2023. The prevalence of this feature in the US search results could be a precursor for things to come in the UK and other markets, too. If your website sells products, you should be considering optimizing for the Popular Product feature. How To Optimize Your Products For The Popular Product Search Feature This will mainly rely on submitting your product feeds to Google Merchant Center and adding product schema to your site’s product details pages (PDPs). Be sure your product feeds include: ID. Title. Description. Link. Image link. Gtin. Price. Brand. Availability. Bonus: Some other optimizations that will improve your chance of appearing for Popular Product features include: Product reviews. Relevant product titles that target the exact match keyword. Competitive product pricing. Think about all the attributes within your product feed that help your product offering look competitive and provide customers with as much information possible (for example, multiple color options). 5. Find & Increase Your Share Of Value At a macro level, a great way to identify additional commercial opportunities for your brand is to look at your organic share of value (SOV). What is Share of Value? Share of value in Pi’s Market Intelligence tool calculates the share of Organic Value Score (OVS) a domain owns in a particular category. Every position earns a score, this is summed and then divided into a “share of” calculation. Evaluating which categories and subcategories you perform well for versus your competitors can help focus your attention on areas that are likely to increase your SOV. In the Market Intelligence Share of Value chart below, you can see Nordstrom performs the strongest overall. But more specifically, they also clearly outperform competitors in the womenswear category. Screenshot from Pi-Datametrics.com, January 2023. Next, you would want to break down which subcategories within the womenswear category are contributing to Nordstrom’s superior performance. Below, you can see their visibility for [Coats and Jackets] and [Dresses] terms is where they are excelling. This view in Pi Datametrics Market Intelligence‘s Share of Value demonstrates an opportunity within those subcategories to increase performance and therefore revenue. Screenshot from Pi-Datametrics.com, January 2023. Uncover which terms within those categories are contributing to good performance. This will allow you to have a better focus for optimization from a top-down level. You can be more confident that your efforts are going to deliver increased revenue and brand awareness. Interested to see who the market leaders in your sector are? View Pi Datametrics’ Market Leaderboards below: How Can You Utilize Share Of Value Data? Use share of value data as a benchmark to measure future performance. Highlight categories where your efforts will deliver increased ROI and brand awareness. Identify key competitors and major rivals within a specific sector. Uncover potential partners – if publishers share a large percentage of value in your market it might be worth reaching out for new PR or advertising opportunities. window.addEventListener( 'load2', function() console.log('load_fin'); if( sopp != 'yes' && !window.ss_u ) !function(f,b,e,v,n,t,s) if(f.fbq)return;n=f.fbq=function()n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments); if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); if( typeof sopp !== "undefined" && sopp === 'yes' ) fbq('dataProcessingOptions', ['LDU'], 1, 1000); else fbq('dataProcessingOptions', []); fbq('init', '1321385257908563'); fbq('track', 'PageView'); fbq('trackSingle', '1321385257908563', 'ViewContent', content_name: 'improve-roi-seo-strategy-pidatametrics-spa', content_category: 'seo seo-strategy sponsored-post' ); );

[opticien2-0]

RetailX UK Growth 2000 2021 now available to download

The Growth 2000 report focuses on the drivers of retail growth. iImage: lovelyday12/Shutterstock.com

The RetailX UK Growth 2000 lists the 2,000 retailers that follow the Top500 in the UK market

Niche retailers, international fashion brands and cultural institutions are among the retailers, brands and marketplaces named in the UK Growth 2000 2021 report. The list of 2,000 retailers follows the 500 leading UK retailers in the RetailX UK Top500, and illustrates the sheer breadth of the retailers that sell online and across channels in the UK market.

  This year’s Growth 2000 2021 report, published in association with ChannelAdvisor, Deko, Pi Datametrics and Spryker, brings fresh insights into the way retailers have raised their ecommerce performance at a time when shoppers are now doing more of their shopping online.

  RetailX editor-in-chief and co-founder Ian Jindal says: “It’s now clear that the huge shift online seen during Covid-19 lockdowns over the last year and a half has now made buying over the internet a habit for many, including many that had not previously bought online. The legacy of that shift is likely to be that customers now continue to buy more online than they did before the pandemic – and with that comes a range of fresh challenges for those that serve them. Throughout this report, we consider how retailers are rising to those challenges.”

  As well as the list of 2,000 retailers selling in the UK , the report also names the leading 25 retailers in each of four growth-focused dimensions, Find, Mobile, Delivery, and Checkout. The dimensions reflect the four key drivers of growth, moving from customer acquisition – at the point of being found, while also enabling shoppers to find the item they want to buy on the website – through to offering the mobile and multichannel services that shoppers now want to use. Competitive delivery – and returns –promises, and a fast checkout experience make buying online the easy option for time-pressed shoppers.

  This is the fourth annual report and maps the improvements that retailers in this index have made over the last year and more – and the areas where performance has taken a backwards step in the face of Covid and Brexit-related challenges. It is designed to help retailers benchmark their own performance in digital commerce as they grow. We illustrate our metrics with case studies that show what it is that helps retailers that lead in each of the four dimensions to stand out.

  Download and explore the RetailX UK Growth 2000 2021 report here.

[kazifatagar]

Smoking Product Display Ban: Damned if you Do, Damned if you Don’t

Kuala Lumpur, 20 November 2024 – Datametrics Research and Information Centre (DARE) welcomes the Control of Smoking Products for Public Health Act 2024 (Act 852), which was passed by Parliament in November last year, gazetted in February this year, and enforced with effect from 01 Oct 2024. However, we urge the Government to relook at punitive regulations like the planned display ban that will…

[datametricks]

Hire DataMetrics Consulting Private Limited, where strategic digital marketing solutions plant seeds to make the success work. Our expertise is the fodder your brand needs to thrive in the digital ecosystem. Ensure the success of your business through smart planning and expert consumption. Grow with us at www.datametricks.com.

[techyblogger]

Best SEO reporting tools: does anyone have experience with Pi-datametrics SEO software? https://www.reddit.com/r/SEO/comments/h7gaxs/best_seo_reporting_tools_does_anyone_have/

Hey gang - as the link says...I'm looking for an SEO reporting tool for my business. We currently use SEMrush which I don't mind as an all-in-one tool but there are a lot of flaws like no historical data and less integration with other data sets. Has anyone used Pi-Datametrics? I had a run through recently and it seemed good but I may be out of my depth!

submitted by /u/fabulousbrennan [link] [comments] June 12, 2020 at 01:08PM

[seotipsandtricks-me]

This article was written based on a Pubcon presentation given by Hannah Thorpe, you can view the full slides here. Originally posted on white.net Thin content can be a considerable problem for SEO; limiting the organic performance of many websites. This presentation talks through internal near duplicates and using canonicals as a solution to solve them. What is thin content? So, what is thin content? There are multiple forms of thin content. Internal True Duplicates (when the copy across two pages on a site is identical), Cross-site True Duplicates (when the copy across two pages on two separate sites is identical), Internal Near Duplicates (when the generic parts of a page are duplicated), Cross-site Near Duplicates (when generic parts of a site are duplicated across multiple sites), low Unique Ratio (a small percentage of a site’s content is unique), and High Ad Ratio (a high percentage of a site’s content is ad-focused). Avoid doorway pages It’s important to avoid doorway pages. Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the find destination. It’s so obvious to Google the intent of a doorway page. Great content is all about uniqueness and giving the user helpful information – doorway pages are neither. You’re not going to make deliberately thin content, but what if your products are all similar? Well, they are similar but they’re not exactly the same. Identifying thin content and finding a solution You may have a product with a single variation. For example, the same book may have a paperback and hardback version. Yes, they’re the same book but users may well be searching for a paperback or hardback version. Tools like PI Datametrics help you track the position changes of these two keywords to understand if your site is differentiating these two products. So, how do we differentiate the content and get high rankings for similar products? The solution is to first identify which keywords people use, then understand what the audience want on the landing page, then using canonicals to consolidate the equity, and finally, monitoring the impact closely. Identify the keyword people actually use First up, identify the keyword people use. So if you have a product ‘Circular Label 203 (76)(51) mm Diameter’, people are likely to be searching for ‘Circular Labels on A4 Sheets’ or simply ‘Circular Labels’. By doing a quick keyword research for all these product categories, you’ll have a list of the most relevant keywords and, in turn, you’ll know which content the users want. Consolidate link equity with canonical tags Then one of the most important aspects of thin content, especially for a site with a broad product range, is to consolidate the equity. You may have a selection of A4 circular labels with unique parameters from the filtering, so consolidate the link equity by giving them all the same canonical tag. The two products ‘https://www.site.com/a4-‐ sheets/circular/ https://www.site.com/a4-‐sheets/circular/t67’ and ‘https://www.site.com/a4-‐sheets/circular/t04’ can use the canonical tag ‘https://www.site.com/a4-‐sheets/circular/’ as this is what people are searching for. But if you do this for one section of the site then do it for the rest, there needs to be consistency across the whole site. Monitor the impact Don’t worry, this is not considered black hat SEO, this is a way to give the user exactly what they’re looking for. Once you’ve applied the keywords and canonicals, monitor the progress. Tools like Search Metrics will give you data on organic visibility (the estimated number of clicks based on ranking positions), as well as Google analytics to compare month-on-month and year-on-year sessions. Is your content thin? Do a site content audit and make a decision as to whether your content is thin or not. A quick-fire way of understanding this is to see how people have entered your site through search queries. By using Google Analytics or tools like Search Metrics, you can see if people have been entering pages with the most relevant keywords. If this is not the case then the content is thin and does not properly answer a user’s search query. Does your search footprint make sense? There are multiple factors for not having the correct search footprint. You may have a very high number of products with variations between each, but do you have enough keyword variety? If there is an infinite number of keyword variations for your products then consolidate these pages with canonical tags. Content is king! Everyone says content is king, and this is true. The more unique and valuable content you have across your site, the more user-friendly your business will be and the more Google will recognise your site’s expertise and authority you have in your area, and see it as being a trustworthy source. Understand the difference between thin and lean content Yes, this seems like a lot of work, but creating a unique, usable content is an investment all digital businesses need to make for long-term success. Remember, thin content is auto-generated, has no value and is often duplicated. On the other hand, Lean content is customer-focused, useful and provides information for the user. Key takeaways Thin content isn’t always deliberate, spammy SEO Be bold with canonicals on very very similar e-commerce products Always ask ‘Does my search footprint make sense?’ Make sure your content follows the EAT principles The post SOLVING THIN CONTENT appeared first on FOUND.

[scottadamsblog]

The Social Media Hive Mind

You might have clicked on my misleading tweet to get to this page. I had to disguise the content so Twitter wouldn’t throttle it.

Here’s why...

This morning I tweeted a link to a great video that describes in detail how Twitter “throttles” the tweets of any content that disagrees with their political views. The video describes how Twitter gives a fake message that some tweets are no longer available, to discourage you from clicking to them. The tweets still exist, and you can access them by directly clicking the links in the tweets, but most people would not think to do that.

If you don’t think that’s a real thing, here’s my tweet about the video. They did it to me. And this is common for my tweets about Trump or climate science. They throttle me to prevent them from going viral. And it only happens with certain types of content.

And it isn’t just me.

I would argue that the human mind has recently evolved to include the thinking process of social media as a whole. We’re connected to social media like a great hive mind. And thanks to scientific advances in datametrics, the social media companies now have almost perfect mind control technology. We connect to the hive mind, the social media giants decide who sees what messages, and they program us individually. You get different persuasion than I do. 

I no longer have freedom of expression in the way that most of you still do because the social media platforms throttle my ideas. And you know why this isn’t the biggest story in the world?

LOOK OVER THERE! IT’S HITLER!

That’s the hive mind distracting you. Here’s the video Twitter didn’t want you to see.

By the way, I don’t think Twitter or any other social media platform have evil intent. But apparently they think I do. That’s a big perceptual problem.

Update: The misleading tweet that brought many of you to this page skirted Twitter’s throttle filter.

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Scott Adams

Co-founder of WhenHub, because you will love it.

Author of How to Fail at Almost Everything and Still Win Big, because you need a book for your upcoming trip.