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#dji action 3 release date
anantradingpvtltd · 2 years
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Price: [price_with_discount] (as of [price_update_date] - Details) [ad_1] Features: Customized Design: This Storage Case is specially designed for DJI Osmo Action 3 and other Accessories. SIZE S: 17.5 x 12.8 x 6 It can Fit DJI Osmo Action 3, Extreme Battery ,Horizontal-Vertical Protective Frame, Rubber Lens Protector, Quick-Release Adapter Mount, Flat Adhesive Base, Multifunctional Battery Case, DJI Osmo 1.5m Extension Rod ×1,Chest Strap Mount etc. TRAVEL PARTNER: This hard case for you camera is completely lightweight and compact to fit in your backpack, carry-on or luggage for improved traveling protection. The elastic sponge can make items stuck and cannot be removed inside, Flexible anti-slip handle with Smooth zipper for easy closure. INNER DESIGN: Removable dividers let you create customized compartments for any gear setup. Includes a Mesh pocket for smaller grab-and-go accessories like batteries, thumb screws and more. PRE-CUT SLOTS –Case for your action camera you can put the accessories according to your needs in the bigger slot with Double zipper design for easy opening and closing & the elastic mesh pocket with zipper is prepared for more of your gadgets. STURDY MATERIAL: The sturdy exterior and durable zipper provide protection from outside hazard, high quality foam interior to keep your camera and accessories neatly organized and securely in place. 100% SAFE: Hard quality EVA material is Semi-waterproof, Shockproof and durable to protect your Camera from impacts and splashes. NOTE: 1. CAMERA & OTHER ACCESSORIES ARE NOT INCLUDED. 2. COMPATIBLE WITH DJI OSMO ACTION 3. General Specifications: Type: Carry Case Color: Black Material: Fabric + EVA Package Content: 1 x Carry Case Product Dimensions ‏ : ‎ 17 x 13 x 6 cm; 360 Grams Date First Available ‏ : ‎ 14 January 2023 Manufacturer ‏ : ‎ e-Rank Accessories, mumbai: 4000068. +91 9867150670 ASIN ‏ : ‎ B0BSCF6JRF Item model number ‏ : ‎ YT-GP10_OA3 Country of Origin ‏ : ‎ China Department ‏ : ‎ unisex-adult Manufacturer ‏ : ‎ e-Rank Accessories, mumbai: 4000068. +91 9867150670 Packer ‏ : ‎ e-Rank Accessories, +91 9867150670. Mumbai : 400068 Importer ‏ : ‎ e-Rank Accessories, +91 9867150670. Mumbai : 400068 Item Weight ‏ : ‎ 360 g Item Dimensions LxWxH ‏ : ‎ 17 x 13 x 6
Centimeters Net Quantity ‏ : ‎ 2.00 Piece SIZE L: 33 x 23.6 x 6.7cm. SIZE M: 23.6 x 18.2 x 6.7cm. SIZE S: 17.5 x 12.8 x 6.7cm. Hard quality EVA material is Semi-waterproof, Shockproof and durable to protect your Camera from impacts and splashes. PRE-CUT SLOTS –Case for your action camera you can put the accessories according to your needs in the bigger slot with Double zipper design for easy opening and closing & the elastic mesh pocket with zipper is prepared for more of your gadgets. STURDY MATERIAL: The sturdy exterior and durable zipper provide protection from outside hazard, high quality foam interior to keep your camera and accessories neatly organized and securely in place. [ad_2]
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trandtalk · 2 years
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DJI's new Osmo Action 3 extends battery life and creator tools
DJI’s new Osmo Action 3 extends battery life and creator tools
Image quality doesn’t match the best GoPro cameras, but the Osmo Action 3 is cheap and has a lot to recommend it Credit social media The DJI Osmo Action 3 has an uphill battle on its hands. Its main competitor dominates the market so much that any breakthrough requires it to offer something extra, and ideally for less. In some ways, this new camera offers both. It has impressive-looking…
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extraload977 · 3 years
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Diagrams
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UML 2 use case diagrams overview the usage requirements for a system. They are useful for presentations to management and/or project stakeholders, but for actual development you will find that use cases provide significantly more value because they describe 'the meat' of the actual requirements. Figure 1 provides an example of a UML 2 use case diagram.
Use case diagrams depict:
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Use cases. A use case describes a sequence of actions that provide something of measurable value to an actor and is drawn as a horizontal ellipse.
Actors. An actor is a person, organization, or external system that plays a role in one or more interactions with your system. Actors are drawn as stick figures.
Associations. Associations between actors and use cases are indicated in use case diagrams by solid lines. An association exists whenever an actor is involved with an interaction described by a use case. Associations are modeled as lines connecting use cases and actors to one another, with an optional arrowhead on one end of the line. The arrowhead is often used to indicating the direction of the initial invocation of the relationship or to indicate the primary actor within the use case. The arrowheads are typically confused with data flow and as a result I avoid their use.
System boundary boxes (optional). You can draw a rectangle around the use cases, called the system boundary box, to indicates the scope of your system. Anything within the box represents functionality that is in scope and anything outside the box is not. System boundary boxes are rarely used, although on occasion I have used them to identify which use cases will be delivered in each major release of a system. Figure 2 shows how this could be done.
Packages (optional). Packages are UML constructs that enable you to organize model elements (such as use cases) into groups. Packages are depicted as file folders and can be used on any of the UML diagrams, including both use case diagrams and class diagrams. I use packages only when my diagrams become unwieldy, which generally implies they cannot be printed on a single page, to organize a large diagram into smaller ones. Figure 3 depicts how Figure 1 could be reorganized with packages.
In the example depicted in Figure 1 students are enrolling in courses with the potential help of registrars. Professors input the marks students earn on assignments and registrars authorize the distribution of transcripts (report cards) to students. Note how for some use cases there is more than one actor involved. Moreover, note how some associations have arrowheads - any given use case association will have a zero or one arrowhead. The association between Student and Enroll in Seminar (in the version shown in Figure 4) indicates this use case is initially invoked by a student and not by a registrar (the Registrar actor is also involved with this use case). Understanding that associations don't represent flows of information is important; they merely indicate an actor is somehow involved with a use case. Information is flowing back and forth between the actor and the use case, for example, students would need to indicate which seminars they want to enroll in and the system would need to indicate to the students whether they have been enrolled. However, use case diagrams don't model this sort of information. Information flow can be modeled using UML activity diagrams. The line between the Enroll in Seminar use case and the Registrar actor has no arrowhead, indicating it is not clear how the interaction between the system and registrars start. Perhaps a registrar may notice a student needs help and offers assistance, whereas other times, the student may request help from the registrar, important information that would be documented in the description of the use case. Actors are always involved with at least one use case and are always drawn on the outside edges of a use case diagram.
Figure 2. Using System boundary boxes to indicate releases.
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Figure 3. Applying packages to simplify use case diagrams.
Creating Use Case Diagrams
I like to start by identifying as many actors as possible. You should ask how the actors interact with the system to identify an initial set of use cases. Then, on the diagram, you connect the actors with the use cases with which they are involved. If an actor supplies information, initiates the use case, or receives any information as a result of the use case, then there should be an association between them. I generally don't include arrowheads on the association lines because my experience is that people confuse them for indications of information flow, not initial invocation. As I begin to notice similarities between use cases, or between actors, I start modeling the appropriate relationships between them (see the Reuse Opportunities section).
The preceding paragraph describes my general use case modeling style, an 'actors first' approach. Others like to start by identifying one actor and the use cases that they're involved with first and then evolve the model from there. Both approaches work. The important point is that different people take different approaches so you need to be flexible when you're following AM's practice of Model With Others.
Reuse Opportunities
Figure 4 shows the three types of relationships between use cases -- extends, includes, and inheritance -- as well as inheritance between actors. I like to think of extend relationships as the equivalent of a 'hardware interrupt' because you don't know when or if the extending use case will be invoked (perhaps a better way to look at this is extending use cases are conditional). Include relationships as the equivalent of a procedure call. Inheritance is applied in the same way as you would on UML class diagrams -- to model specialization of use cases or actors in this case. The essay Reuse in Use Case Models describes these relationships in greater detail.
Remaining Agile
So how can you keep use case modeling agile? First, focus on keeping it as simple as possible. Use simple, flexible tools to model with. I'll typically create use case diagrams on a whiteboard, as you see in Figure 5 which is an example of an initial diagram that I would draw with my project stakeholders. AM tells us that Content is More Important Than Representation so it isn't a big issue that the diagram is hand drawn, it's just barely good enough and that's all that we need. It's also perfectly okay that the diagram isn't complete, there's clearly more to a university than what is depicted, because we can always modify the diagram as we need to.
In parallel to creating the sketch I would also write a very brief description of each use case, often on a whiteboard as well. The goal is to record just enough information about the use case so that we understand what it is all about. If we need more details we can always add them later either as an essential/business use case or a system use case. https://extraload977.tumblr.com/post/657340998419169280/space-falcon-reloaded.
Source
This artifact description is excerpted from Chapter 5 of The Object Primer 3rd Edition: Agile Model Driven Development with UML 2.
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Translations
Diagrams Definition
Disclaimer
The notation used in these diagrams, particularly the hand drawn ones, may not conform perfectly to the current version of the UML for one or more of reasons:
Diagrams Of Dna Nucleotides And Bases
The notation may have evolved from when I originally developed the diagrams. The UML evolves over time, and I may not have kept the diagrams up to date.
I may have gotten it wrong in the first place. Although these diagrams were thoroughly reviewed for the book, and have been reviewed by thousands of people online since then, an error may have gotten past of us. We're only human.
I may have chosen to apply the notation in 'non-standard' ways. An agile modeler is more interested in created models which communicate effectively than in conforming to notation rules set by a committee.
Diagrams Examples
If you're really concerned about the nuances of 'official' UML notation then read the current version of the UML specification.
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droneswithcamera24 · 5 years
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Finest DJI drones 2020: make your airborne digital photography look better than ever before
From the DJI Glow to the Mavic Pro, these are the 6 finest DJI electronic best drones with camera money can acquire.
DJI drones areas associated with airborne photography as GoPro is with activity cameras. Or Levi's with denim... Well, you understand. In short, if you're searching for a slick cam drone to shoot much better aerial photography, and you're a step onwards from the top low-cost drones for newbies, we advise checking out a DJI.
Next, you'll be questioning which is the best DJI drone out of all the ones currently available. Well, the drone giant has a really great selection of quadcopters, several of which have folding propellers for simplicity of traveling. Others still are objective developed to do every little thing from a survey the thermal properties of a structure to fire impressive 4K videos for business use.
Below we've narrowed down the choice to concentrate on consumer DJI drones only, resulting in a shortlist that consists of premium DJI video camera drones for aerial photography and film-making, plus easy-to-fly quadcopter drones for newbie and also improve drone pilots.
And allow's not fail to remember that the DJI Mavic Mini is now right here and also available to get straight from DJI for ₤ 369, and we will be including it to this guide soon.
What makes the very best DJI drones distinct is their advanced level of functionality. Each brand-new model and also software launch brings exceptionally advanced flight as well as security features, keeping DJI's camera drones much ahead of the competition.
From the tiniest customer DJI drone through to the huge range of specialist versions, each deals similar trip attributes. This suggests that any type of beginners among you can begin with the DJI Glow drone as well as prior to as well long, you'll have the ability to fly the DJI Inspire 2 or even establish your very own bespoke drone service.
What's even more, DJI is prolific with its drone result, making cam drones for seemingly every situation conceivable.
Yet drones aren't the only product from DJI. One of the most recent launches, actually, is an activity cam: the aptly called DJI Osmo Activity. We enjoyed it so much we offered it a 5-star testimonial, stating it a worthwhile challenger for the magnificent GoPro Hero 7 Black.
In addition to electronic camera drones as well as an action video camera, DJI additionally has the Osmo Pocket camera, and also the Osmo+, Osmo Mobile and Osmo Mobile 2 portable gimbals.
For now, back to drones. Allow's take a look at the six best DJI drones now ...
The Most Effective DJI DRONES TO GET CURRENTLY
1. DJI MAVIC AIR
The most effective DJI drone generally
REQUIREMENTS
Battery life: 21 minutes
Wi-fi variety: 80 metres
Transmitter range: 2.48 miles
Max camera resolution: 4K/12MP
FACTORS TO BUY
+ Super-easy to fly+ Respectable flight time+ Perfect for traveling use
The tiniest and lightest of the Mavic array, the DJI Mavic Air is created to be taken anywhere. Ultra-portable as well as foldable, this quadcopter is tiny sufficient to fit inside a knapsack no problem. It'll rest in one of those also if you have deep and also big pockets on your layer.
When out filming your numerous journeys, the Mavic Air's tiny size, lightweight style as well as electronic cameras are ideal for basic usage or. It takes advantage of simply over 20 minutes of flight time and also can catch 4K video at 100mb/s and 12MP stills.
If space, as well as the weight, are tight, the Mavic Air is absolutely the most effective DJI drone for you. As soon as you're back home, take it on your holidays as well as take pleasure in tape-recording spectacular scenic photos and 4K video to show your pals as well as family.
2. DJI MAVIC 2 PRO
The very best DJI drone for professional airborne digital photographers
REQUIREMENTS
Battery life: 31 mins
Transmitter range: 5 miles
Max electronic camera resolution: 4K/20MP
FACTORS TO BUY
+ Aboard Hasselblad electronic camera+ Outstanding photo quality +20 MP stills
Fronted by a small and also mightily effective 20 million pixel Hasselblad video camera, the Mavic 2 Pro is among the most preferable cam drones on the market.
Photography goes to the heart of this DJI drone, coupling the high-resolution electronic camera with unmatched image stabilization. With each other they allow you to capture magnificent scenic views in such a way that would certainly otherwise be difficult from such a compact gadget.
That size and also artifice in the air make the Mavic 2 Pro ultra-portable; it'll gladly slot right into your camera bag together with the rest of your kit. This spectacular DJI electronic camera drone is an optimal service for any digital photographer that wants to take jaw-dropping airborne photos to show the globe.
3. DJI MAVIC 2 ZOOM
This DJI drone develops the dolly zoom, making it a filmmakers desire
REQUIREMENTS
Battery life: 31 minutes
Transmitter Variety: 5 miles
Max video camera resolution: 4K/12MP
REASONS TO BUY
+ Terrific trip time+ Dolly zoom impact is epic
Although it features the exact same drone like the Mavic Pro, the DJI Mavic Zoom differs as a result of the electronic camera installed underneath. A portable Zoom camera allows an adjustable focal size from 24-48mm, which is a one-of-a-kind attribute for a drone of this size.
The zoom lens offers itself to various usages, also, but below with the sophisticated pre-programmed trip functions, it enables you to quickly catch magnificent dolly zoom as well as various other cinematic results that would usually set you back thousands of extra pounds to create.
The Mavic 2 Zoom is definitely the best DJI drone for filmmakers, with established flight paths making it possible for very easy scene setups. Throw in configurable trip rates as well as ultra-smooth photo stabilization, and nothing else drone truly comes close for the film.
4. DJI GLOW
The most effective DJI drone for beginner pilots and also selfie-lovers
SPECS
Battery life: 16 mins
Wi-fi Array: 100 metres
Transmitter Array: 1.2 miles
Max camera resolution: 1080p/12MP
FACTORS TO BUY
+ Backpack adorable+ friendly selfie drone+ Ace for novices
The Glow is the infant of the DJI drone household, yet includes a number of the same trip characteristics of its larger, extra pricey siblings. It has object avoidance, self-governing flight and also, certainly, a completely featured video camera.
Complete HD video clip, as well as 12MP, still capture is offered, yet the Flicker is really everything about enjoying the air. All of it begins with the Quick Release feature: using DJI's FaceAware technology, the Flicker lifts off from your hand by recognizing your face. There's also motion control for framing shots and also video clip, which you can edit in the DJI Go 4 application.
From beginners to experts, the Flicker is a wonderful drone to have. It provides hours of enjoyable for all experience levels, yet at the same time is an excellent training aid for anybody wanting to take drone piloting a little a lot more seriously.
5. DJI INFLUENCE 2
Obtain creative with double controls for next-level drone video capture
SPECIFICATIONS
Battery life: 27 mins
Transmitter array: 4 miles
Max cam resolution: 5.2 K/24MP.
REASONS TO BUY.
+ Suitable for drone film-making duos+ Gives greater control over video.
Distinct as the drone that all others aspire to be, the DJI Inspire 2 is developed for professional use. It has an option of accessories and also electronic cameras carefully tuned to match a range of scenarios, from film-making to surveyance. And also you can tailor devices as necessary, also.
The speed and dexterity of the Inspire 2 are absolutely amazing. There's a riches of high-level functions also, consisting of dual control: one for a pilot, one for a video camera operator. That means among you can focus on flying the drone, while the various other focuses on recording the best shots as well as video footage.
6. DJI PHANTOM 4 PRO V2.0.
The very best DJI drone for monitoring.
SPECS.
Battery life: 30 mins.
Transmitter array: 4 miles.
Max camera resolution: 5.2 K/20MP.
REASONS TO BUY.
+ Sustains FPV+S table trip.
The most up to date update to the drone that began it all, the Phantom 4 Pro V2.0's famous style is easily identified. Like it's predecessor, this DJI drone is equipped with a high-resolution 20MP video camera, yet it likewise includes OcuSync HD transmission.
What's that? OcuSync HD enables you to obtain a first-person sight of the activity. This is specifically valuable if you need full and precise control over the electronic camera's make-up, or you are utilizing the drone for security.
If you need a drone with a little bit even more weight as well as scale than the Mavic 2 Pro, the Phantom 4 Pro V2.0 is the following action and also will suit premium enthusiasts and specialists alike.
The most effective cheap best drones with camera sales and also offers for January 2020
Locating the very best drone, at the very best rate, can be a time-consuming project. There are numerous various drones on the market currently with a range of numerous functions as well as price factors. To assist you out, we have actually rounded up the best drone sales as well as bargains that are available online.
Whether you're an aeronautics enthusiast or buying a brand-new plaything for your kid, now's a fun time to locate a drone. We have actually combed the web to discover a choice of drone offers at the best prices. Listed below you'll find discount rates and sales on drones at every cost factor as well as with various collections of attributes, so no matter what type of flying you're planning on doing, you can discover an inexpensive option.
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anycontentposter · 5 years
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Our favorite gear, rewarded: DPReview Awards 2019
DPReview Awards 2019
If 2018 was the year that full-frame mirrorless went mainstream, 2019 was the year when all of the major manufacturers really doubled-down on their mirrorless strategies. Canon pumped out a series of very high quality RF lenses, alongside the world's cheapest full-frame mirrorless camera. Nikon went all-in on its range of affordable F1.8 primes, and Sony pulled out all the stops - yet again - in the a7R IV.
Meanwhile, Olympus threw all of its technological know-how into the sports-oriented OM-D E-M1 X, Fujifilm reinvented medium-format with the GFX 100 and Ricoh's GR III and Leica's Q2 offered a welcome refresh for fans of fixed-focal length compacts.
That's a lot, and it's only a small taste of what happened this year. At the end of every year we get together as a team to recognize the standout products of the past 12 months in our annual DPReview Awards. Take a look through the slides above to find out which products made our list of the best gear of 2019!
Best accessory Shortlist: DJI Osmo pocket DJI Ronin SC Gnarbox 2.0 SSD Peak Design Travel Tripod Runner up: Peak Design Travel Tripod
The role of photography accessories is to play support to your creative endeavors. That can mean support in the traditional sense, like a well-designed travel tripod or 3-axis gimbal rig. Or it can mean support in the form of peace of mind, like a rugged file back-up device.
Our runner-up for best photography accessory, the Peak Design Travel Tripod, falls into the former category. Travel tripods aren't new, but Peak Design has managed to radically rethink the concept to create a package that's significantly more compact than the competition and just as stable, if not more so. Its Arca Swiss-compatible, dual-locking ball head in particular is worth calling out for its clever low-profile design. Available in both aluminum and carbon fiber, this is the travel tripod we'll likely be reaching for in 2020, whenever space is tight.
Read more about the Peak Design Travel Tripod
Winner: GNARBOX 2.0 SSD
The Gnarbox 2.0 brings calm to the often chaotic world of photography. It's the friend in the field you always wanted: a rugged (weather, dust and impact-resistant) SSD (available in 256GB, 512GB and 1TB) with built-in SD reader and super-fast transfer speeds (up to 350MB/s). It's there to protect all your precious data until you get it home for a full backup.
One-touch copying and an info LCD make it effortless to start transferring and confirm files have been properly duplicated. And for those eager to get ahead on their edits, Gnarbox will pair with a smart device so that you can sort and tag (using Photo Mechanic's image engine). But that's not all: Gnarbox also has swappable batteries and can even be used to charge other devices via a Micro-USB port. It'll also play nice with Apple's iPad Pro, with support for programs like Adobe Lightroom and Affinity Photo, when connected via its USB-C port. What more could you ask for?
Read more about the GNARBOX 2.0 SSD
Best smartphone camera Shortlist: Apple iPhone 11 Pro Google Pixel 4 Huawei P30 Pro Samsung Galaxy S10 5G Runner up: Apple iPhone 11 Pro
The iPhone 11 Pro is a significant step forward for Apple, and from a pure experience standpoint, is the nicest smartphone camera to use today. Its bright screen combined with HDR playback of photos makes the on-device experience of shooting and enjoying photos industry-leading. And unlike any other smartphone camera to-date, iPhones since the iPhone X utilize the wide P3 color space, meaning more life-like color capture and rendition.
A new ultra-wide lens allows for dramatic perspectives, and wide angle portrait mode - utilizing the main camera module - makes it easy to shoot more intimate perspectives of your loved ones and pets, with better image quality than the standard portrait mode offers. Editing photos, depth effects, and video is pleasing thanks to the Photos app updates, and clever features like 'capture outside the frame' offer creative uses of the phone's three lenses. Video quality is superb, with HDR capture up to 4K/60p.
We have some reservations over the warm and green-shifted colors, overly-processed faces from semantic rendering choices, significant lag in portrait mode, and image quality artifacts including banding, aggressive noise reduction and over-sharpening, but as an all-rounder, the iPhone 11 Pro is hard to beat.
Read more about the Apple iPhone 11 Pro
Winner: Google Pixel 4
The Pixel 4 offers compelling still image quality. If you shoot Night Sight - even during daylight hours - you'll be rewarded with some of the best detail retention and balanced noise reduction we've seen from a smartphone. It only gets better in Raw, since the DNGs produced by the Pixel 4 are the result of aligning and merging multiple frames. A new astrophotography mode is not just cool but inspiring, and also benefits any nighttime scene where longer exposures can be used. The combination of super-res zoom and a new telephoto module make 'zoomed in' photos better than many peers. And unlike the iPhone, you can continue to use the telephoto module in dim light.
New 'dual exposure controls' allow you to fine tune the 'look' of the resulting HDR image in real-time. Portrait mode has been improved to yield bokeh similar to what you'd expect from ILCs, with fewer depth map errors and virtually no shutter lag. As such, the Pixel 4 is truly an enthusiast's smartphone camera. We have reservations over its video quality, display, as well as certain metering and image processing choices, but its strong core competency in stills makes it our winner.
Read more about the Google Pixel 4
Best zoom lens Shortlist: Canon RF 70-200mm F2.8L IS USM Canon RF 24-70mm F2.8L IS USM Nikon Z 24-70mm F2.8 S Panasonic Leica DG Vario-Summilux 10-25mm F1.7 ASPH Sony E 16-55mm F2.8 G Runner-up: Nikon Z 24-70mm F2.8 S
Every year we struggle to narrow down the number of lenses released to a shortlist of just four or five. This year saw a lot of action in the lens space, with both Canon and Nikon putting considerable energy into building out their native mirrorless lens lineup, and Sigma, Sony and Tamron doing the same.
One of the zoom lenses that has most impressed us this year is Nikon's Z 24-70mm F2.8 S. Built for use in difficult conditions, the Z 24-70mm is tough and weather-sealed, but more than that, it's optically outstanding. Sharp, virtually aberration-free and extremely flare-resistant, the Z 24-70mm F2.8 really lets Z7 shooters make the most out of their camera's resolution, for anything from landscapes to portraiture.
Read more about the Nikon Z 24-70mm F2.8 S
Winner: Canon RF 70-200mm F2.8L IS USM
We really, really like the Canon RF 70-200mm F2.8L IS USM. It's small (at 70mm), relatively lightweight, autofocus is lightning fast and silent, and its optical image stabilization system is excellent.
The 70-200mm represents the first time we've seen Nano USM technology incorporated in fast L-series glass, and the increase in focus speed is dramatic compared to ring-type USM on EF lenses. But perhaps the most impressive thing about this lens is its optical quality. Contrast and sharpness are class-leading wide open at all focal lengths, bokeh is smooth with no distracting patterns, and both longitudinal and lateral forms of chromatic aberration are very well controlled.
This is the most impressive 70-200mm F2.8 lens we've ever seen, in a surprisingly compact form factor, and a worthy winner of our award for best zoom lens of 2019.
Read more about the Canon RF 70-200mm F2.8L IS USM
Best prime lens Shortlist: Tamron SP 35mm F1.4 Di USD Sigma 35mm F1.2 DG DN | Art Sony FE 135mm F1.8 GM Nikon Nikkor Z 85mm F1.8 S Runner-up: Sony FE 135mm F1.8 GM
There were so many great prime lenses released this year, and inevitably, it's near-impossible to reduce the list to just four. This 'shortlist' could have been at least twice as long and we would still have had to omit some great lenses. But the primes listed above represent our favorites of 2019, not only because of their optical quality, but also their versatility and overall value for money.
Among the most impressive lenses of any type released this year was the Sony FE 135mm F1.8 GM. Designed for portrait fans, the 135mm F1.8 is stunningly sharp and delivers beautiful images at its widest apertures. It's virtually aberration free, and is the fastest-to-focus lens of its kind. Sony's optical science has improved by leaps and bounds in recent years and the FE 135mm F1.8 is an excellent example of the company's current state-of-the-art. While 135mm isn't necessarily an everyday focal length, the Sony FE 135mm F1.8 GM is arguably the best option on the market right now for portrait shooters.
Read more about the Sony FE 135mm F1.8 GM
Winner: Nikon Nikkor Z 85mm F1.8 S
Nikon's S-series prime lenses for the Z system have impressed us this year with their performance, not to mention their versatility and value. All sub-$1000 and all relatively small and lightweight, the best of Nikon's new F1.8 options outperform many faster lenses that cost considerably more.
The Z 85mm F1.8 S is a great example. Sharp, virtually aberration-free and still nicely portable, this portrait prime isn't as fast as some of its competitors, or as polished as (say) the Sony FE 135mm F1.8 which takes the runner-up spot, but it's a supremely practical, useful lens. With its smooth bokeh, the Z 85mm F1.8 S is, of course, a fantastic portrait lens for Z6 and Z7 shooters, and a nifty 135mm equivalent on the APS-C Z50. But its size and weight, plus its superb sharpness make it just as useful for landscape and candid work.
Read more about the Nikon Nikkor Z 85mm F1.8 S
Best compact/fixed lens camera Shortlist: Canon PowerShot G5 X Mark II Leica Q2 Ricoh GR III Sony Cyber-shot RX100 VII Runner-up: Sony Cyber-shot RX100 VII
This is always a tricky category, spanning multiple sensor formats and including both zoom and fixed focal length lenses. This year saw the release of some very impressive - and very different - compact / fixed-lens compact cameras, from the high-end Leica Q2 to the more consumer-friendly Canon PowerShot G5 X Mark II.
Despite their different shapes, sizes and prices, all of the cameras in this section cater to the same basic need: high quality imaging, in a compact form factor. Our runner-up this year is Sony's best RX100-series camera yet. A small, powerful zoom with a high-quality EVF, great video and formidable autofocus, the RX100 VII is a near-perfect camera for travel and everyday photography and video. Inevitably it's not cheap, but this kind of technology never is.
Read more about the Sony Cyber-shot RX100 VII
Winner: Ricoh GR III
First announced in 2018, the GR III was released this year and quickly became one of our favorite compact cameras. Small and lightweight, but with a stabilized sensor and capable of stunning image quality the GR III is - like the Sony Cyber-shot RX100 VII - a wonderful camera for travel and everyday photography.
Yes, the lens is a fixed 28mm equivalent. No, the video mode isn't great, but this is a pure photography camera, capable of getting you images that larger, heavier or more complicated models simply won't.
Read more about the Ricoh GR III
Best consumer stills / video camera Shortlist: Fujifilm GFX 100 Panasonic Lumix DC-S1 Panasonic Lumix DC-S1H Sony Cyber-shot RX100 VII Runner up: Sony Cyber-shot RX100 VII
While the RX100-series has always been primarily about stills photography, Sony has evolved its range of high-quality 1-inch sensor compacts into powerful video tools, as well. The Mark VII captures oversampled UHD 4K video, Full HD at up to 120 fps and lower resolution video with a top frame rate of almost 1000 fps. Unlike its predecessor, the RX100 VII has a built-in mic input.
In short: the RX100 VII offers excellent 4K video, very good autofocus and a handy built-in finder, making it exceptionally versatile for photographers that need to capture both stills and movie footage.
Read more about the Sony Cyber-shot RX100 VII
Winner: Panasonic Lumix DC-S1
It might seem odd having both the Panasonic Lumix DC-S1 and S1H on the same list, for best stills / video hybrid camera and have the S1 beat its more video-centric stablemate, but this is precisely the point. With the S1H in the pipeline, Panasonic didn't need to make the S1 as good for video as it did, and it certainly didn't need to make it even better with a paid firmware update.
With the paid update, the S1 becomes a formidable camera for video, even to the extent that the costlier S1H may prove unnecessary for many filmmakers. We've done a lot of shooting this year on the S1 and it's an impressive machine from a manufacturer that perhaps more than any other, really knows how to do video right.
Read more about the Panasonic Lumix DC-S1
Best entry-level ILC Shortlist: Canon EOS M200 Fujifilm X-A7 Olympus PEN E-PL10 Sony a6100 Runner-up: Fujifilm X-A7
While a lot of attention gets paid to the high-end and professional market segments, often the most important cameras in a manufacturer's lineup are at the entry-level. The reason they're so important is that these are the products which - it is hoped - will attract new customers into a system.
The Fujifilm X-A7 is a significant camera for Fujifilm, and a great all-round option for beginner photographers in general. Significant for Fujifilm because it's the company's first entry-level offering that has really impressed us, and a great entry-level camera because it does exactly what a camera aimed at first-time buyers and smartphone upgraders should. It's simple, streamlined, reliable and responsive, and can easily transition between stills and high-quality video.
Read more about the Fujifilm X-A7
Winner: Canon EOS M200
If there's one thing Canon knows how to do it's make an attractive, sensibly-designed entry-level ILC. The EOS M200 is the company's latest, and while it doesn't represent a massive upgrade compared to the M100, the changes are very welcome including one change in particular - Eye Detect autofocus. Assuming that a lot of us (and arguably most beginners) will take a lot of pictures of friends and family, the addition of eye detection to the M200's autofocus mode really does make a big difference. Canon has also added 4K video capture and 'CRaw', for Raw format shooting without the massive file sizes.
Overall, the Canon EOS M200 doesn't bring much to the table which is genuinely 'new' but its combination of features, easy to operate design, and reliable image quality make it a great entry-level ILC, and our favorite of 2019.
Read more about the Canon EOS M200
Best midrange ILC Shortlist: Canon EOS M6 Mark II Fujifilm X-T30 Nikon Z50 Sony a6600 Runner-up: Nikon Z50
We define 'midrange' cameras as those transitional models between entry-level and enthusiast / pro which need to be able to work for inexperienced and more seasoned photographers alike.
Nikon's first APS-C format mirrorless camera is also one of its most user-friendly. Intended to be picked up by first-time ILC buyers and smartphone upgraders, the Z50 is designed to be simple and straightforward to use, but isn't 'dumbed down'. Featuring a high-quality electronic viewfinder, twin control dials and photographer-friendly ergonomics, the Z50 is a camera that leaves plenty of room for a beginner to experiment and grow creatively.
Read more about the Nikon Z50
Winner: Canon EOS M6 Mark II
Canon has been making good, solid interchangeable lens cameras for a really long time, and this experience shows in products like the EOS M6 Mark II. A really great camera doesn't need to do everything better than its competitors, it just has to do everything well enough, without getting in the way of your creativity.
The EOS M6 Mark II reaffirms Canon’s commitment to its compact, mirrorless EF-M system. After years of competent but usually beginner-focused models, the M6 II comes out swinging as a convincing option for more advanced users. Its new 32.5MP sensor has impressive resolution and dynamic range, the 14 fps maximum burst speed with autofocus is competitive, and its 4K video uses the full width of the sensor.
It doesn’t hands-down beat any of its competitors in any specific area, but as an all-around package, the M6 Mark II easily won us over for best midrange ILC of 2019.
Read more about Canon's EOS M6 Mark II
Best high-end ILC Shortlist: Fujifilm GFX 100 Olympus OM-D E-M1X Panasonic Lumix DC-S1R Sony a7R IV Runner-up: Panasonic Lumix DC-S1R
The Lumix DC-S1R will tick a ton of boxes for a ton of photographers, which is all the more impressive given that it’s Panasonic’s first full-frame offering (alongside the lower-resolution DC-S1). It’s built like a tank and all of the buttons and dials feel like they’re in just the right place.
The 47MP sensor at the heart of the S1R isn’t class-leading at this point, but it’s still capable of producing excellent image quality in almost any situation. Unfortunately, the DC-S1R falls somewhat short in terms of autofocus and tracking. While it can drive focus very quickly using Panasonic’s DFD technology, it just can’t quite keep up with competitors’ on-sensor phase detection systems for accuracy when photographing moving subjects.
Read more about the Panasonic Lumix DC-S1R
Winner: Sony a7R IV
The fourth iteration of Sony’s high-resolution mirrorless full-frame camera is the most capable, well-rounded interchangeable lens camera on the market today. It shoots 60.2MP files, offers industry-leading autofocus tracking, is capable of 10fps continuous bursts and shoots the best 4K video of any high-resolution camera you can buy. Plus, Sony claims weather-sealing has been improved, battery life is well above average and ergonomic tweaks have made it more comfortable and enjoyable to use than previous models.
The a7R IV is a camera that you really can shoot just about anything with, from action sports to billboard-ready landscapes, and because of that, it earns the distinction of being our high-end ILC of the year.
Read more about the Sony a7R IV
DPReview innovation award Shortlist: Canon RF 70-200mm F2.8L IS USM Fujifilm GFX 100 Olympus OM-D E-M1X Peak Design Travel Tripod Runner-up: Canon RF 70-200mm F2.8L IS USM
Optically the RF 70-200mm F2.8L IS USM is stunning, but it's also a marvel of engineering. At its short end, it collapses down to a barrel size not much longer than that of the RF 24-70mm F2.8L IS USM. At 1070g, it's 26% lighter than its EF equivalent, and feels surprisingly light in one's hands, and well-balanced on an EOS R body. Optical image stabilization offers an impressive CIPA rating of 5 stops. Combined with dual-sensing IS on EOS R bodies, you can expect tack sharp handheld shots on the long end at shutter speeds as low as 1/13s.
If that's not innovative, we don't know what is.
Read more about the Canon RF 70-200mm F2.8L IS USM
Winner: Fujifilm GFX 100
While very little about the GFX 100 is new or unique to this model, what counts is how all the ingredients are mixed together. The addition of in-camera stabilization, impressive video capture and hybrid on-sensor PDAF to the medium format world makes the Fujifilm GFX 100 among the most capable and most innovative cameras out there.
Fujifilm has been working hard to democratize digital medium format for a couple of years, but with the 100 megapixel GFX 100, the company completely changed our understanding of what a medium format camera could be.
Read more about the Fujifilm GFX 100
DPReview product of the year, 2019 Shortlist: Apple iPhone 11 Pro Canon RF 70-200mm F2.8L IS USM Fujifilm GFX 100 Sony a7R IV Runner-up: Fujifilm GFX 100
As we wrote in the previous slide, the GFX 100 really did turn our idea of what a medium format camera could do on its head. While the MSRP of almost ten grand puts it out of reach to most non-professional photographers, there is an audience out there for cameras like this, and Fujifilm has done a great job of catering to them.
Pro wedding and event photographers, portrait and lifestyle shooters, and even a certain type of videographer have kept the GFX 100 on more or less continuous backorder since it was released. You may not need 100MP, but some people do. And the GFX 100, with Fujifilm's range of excellent GF lenses, makes 100MP shooting practical and enjoyable.
Read more about the Fujifilm GFX 100
Winner: Sony Alpha a7R IV
Sony is one of the more divisive brands on our site, partly because of a perception that it gets more attention than other manufacturers. This perception stems from two factors: firstly, Sony has released an astonishing number of high-end products in the past handful of years. Secondly, they have tended to be very good.
Taken as a whole, the a7R IV is Sony's best mirrorless camera yet. The enthusiast-focused a7 III continues to top the best-seller lists but if you want the highest resolution, the best autofocus system and some of the best video features on the market (not just in Sony's own product lineup) the a7R IV is where it's at. A true 'flagship', the a7R IV has undoubtedly benefited this year from no direct competition from Canon or Nikon, but it will take an unusually good product from either manufacturer to make the a7R IV look uncompetitive in 2020.
Read more about the Sony a7R IV
Read more about this at dpreview.com
https://bestcamaccessories.com/our-favorite-gear-rewarded-dpreview-awards-2019/
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thebizmarketer · 5 years
Text
US warned Sweden of 'negative consequences' if A$AP Rocky were not released from jail for trial
New Post has been published on https://newsprofixpro.com/theeyesofthe/2019/08/04/us-warned-sweden-of-negative-consequences-if-aap-rocky-were-not-released-from-jail-for-trial/
US warned Sweden of 'negative consequences' if A$AP Rocky were not released from jail for trial
A$AP Rocky’s defense lawyer spent portrayed the plaintiff’s actions and motivations in the lead up to the fight as “threatening” and “provoking.” USA TODAY A special U.S. presidential envoy warned of “potentially negative consequences” to U.S.-Swedish rela… Read More
 Buy Now   
Price: $499.00
Item specifics
Condition:
New: A brand-new, unused, unopened, undamaged item in its original packaging (where packaging is
Model:
Mavic 2 Pro/Zoom
Brand:
DJI
Custom Bundle: Yes FPV Operation: Yes Type: Ready to Fly Drone Camera Integration: Camera Not Included MPN:
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$499.00 End Date: Tuesday Sep-3-2019 13:09:19 PDT Buy It Now for only: $499.00 Buy It Now | Add to watch list
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talkin2u-blog1 · 7 years
Text
Commercial Drone
10 Million acres mapped by means of Drone Deploy customers generates an estimated $1 hundred fifty million in monetary cost for the Financial drone industry
The Industrial drone enterprise saw enormous boom in 2016. Ultimate August We announced that our customers had dipped over 5 million acres --  indicating a first-rate milestone for our platform. This Feb, we achieved another landmark: 10-million acres planned.
With 10 million acres beneath our belt, we've Released our 1/3 company Drone enterprise developments document to underline the development we're seeing as airborne recordings maintains to provide actionable insights for businesses round the world.
Most significant Industries turn to Drones for Aerial statistics
Organizations Every large and small are not most effective incorporating industrial drones into everyday workflows, nevertheless relying on the truth drones offer. Whilst adoption has improved loosely, there are a few clean trailblazers who have surfaced since the closing record. These industries are especially ripe for drone integration as they see good sized time and worth financial savings over traditional facts catch methods.
The Modern-day improvements in client hardware make drones extra accessible than ever. More contemporary drones can deliver the overall performance needed to meet business wishes at costs that deliver high ROI.
Groups turning into Reliant on Drone
greater Than 60% of active Drone Deploy consumers are climbing maps every week as organizations grow extra reliant on drone statistics. It's clean that drone mapping is quickly finding its position in the area of occupation via presenting speedy aerial facts to gas quicker, greater correct choices for key commercial enterprise stakeholders. The ease with which drones can seize information is now met with share ability through Drone Deploys platform, which makes it a resource for analysts, advisors and direction--as well as pilots.
Patron Drone hardware Takes on Industrial applications
Whilst Enterprise-main manufacturers inclusive of DJI and sense Fly continue to be the frontrunners, more contemporary groups together with Autel also are making an impact. This is basically because of an increasing quantity of drone pilots operating with more than 1 drone to satisfy the wishes of their expanding use cases. Presently, 20 percent of Drone Deploy users are flying more than one drones and this number is most straightforward predicted to increase inside the future.
Drone Mapping Drives activity debut,
Because The passing of the national regulations which includes US FAA element 107 rule, the sector has seen its biggest growth in certified pilots to date. . Consistent with information supplied by employing the FAA, almost 29,000 company drone pilots were certified as of December 2016 an anticipated 2,000 registrations submitted each day. At this fee, the FAA forecasts that more than 420,000 commercial drone pilots can be accredited through 2021.
As Potential consider, that is having a dramatic impact on domestic and neighborhood economies with the aid of bolstering existing businesses and growing totally new associations drones are generating a whole lot of financial value for businesses and entrepreneurs alike. While it's hard to determine particular value generated, with the aid of our very own conservative estimates Drone Deploy customers have generated extra than $150,000,000 in monetary value to the venture more than 10 million acres mapped.
Drone Provider providers presenting Mapping grow to be Key industry Ambassadors and Beneficiaries
Drone Service carriers (DSPs) that tend to be contracted to seize drone data for large companies incorporate a considerable portion of the market. Nowadays, they function as business ambassadors, which makes up the largest organization of Drone Deploy users as they paintings throughout industries to exhibit the power drones can provide businesses.
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sualkmedeiors · 7 years
Text
12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign
By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. You probably even get push notifications on your apps when someone goes live. It’s not a coincidence, but more of a calculated effort from companies like Facebook, Twitter, YouTube, and Twitch to be the leaders of a space that is still in its infancy. Facebook even took to the streets to teach people how to go live on buses, transit shelters, billboards, and TV ads!
While tech companies have focused on getting their users to go live, they know that the eventual play is to gain that almighty advertising dollar. Almost every brand already has a video marketing strategy, and many have begun to test live stream marketing. Early adopters of new tech mediums have often been rewarded with followers and media attention, even though their content has typically had very little production value. Ask yourself, could “Charlie Bit My Finger” on YouTube be a viral hit today?
After documenting the early efforts of live stream marketing from all brands and industries, I began to notice a trend amongst the video efforts of those that had the most success, based on views and engagement. In this blog, I’ll share 12 tips that brands should incorporate and consider in their live stream marketing campaigns to succeed in this new landscape.
Plan Wisely
1. Hang Loose
You should have a bullet-pointed agenda of what you want to cover and in roughly what order, that reinforces your objective. Scripting out too much of your live stream dialogue often leads to a robotic presentation with unnecessary pressure. When Dunkin’ Donuts went live to create buzz for their free donut giveaway on National Donut Day, they loosely showed viewers how to make donuts by taking them through their test kitchen. This allowed Dunkin’ to create a casual environment for users to engage with the brand.
2. Show, Not Tell
During your live stream, make sure the host/presenter shows the viewer and demonstrates. This is more powerful and visually interesting than simply telling the viewer information because it allows the camera to follow the action, which keeps the audience engaged.
3. Time!
Your live stream does not have to live in anyone else’s shadow. Unlike scripted television series, you don’t have to have 21 minutes of pre-recorded storyline or as with commercials—15 or 30 seconds to get the point across and sell, sell, sell. Dunkin’ Donuts went 12 minutes. DJI went one hour and 17 minutes. Be efficient, but don’t pressure yourself to stick to a certain timeframe.
4. Don’t Jump the Gun
What concert have you been to that starts on time? Or NBA Finals? Super Bowl? If you’re at a concert, you’re typically looking at a 30-minute delay. At sporting events, 10 minutes is common practice. These delays allow stragglers to get settled and builds anticipation for the main event. Leave a graphic up for 5 – 10 minutes with something as simple as, “Live Stream will begin shortly,” which is what DJI did for the launch of their Mavic Pro event. Caveat: Know your audience. If they are a prompt group of people, this may not work—but you won’t know without testing it.
Don’t Forget To Promote It
5. Tease It Out
What good is a live stream event if your biggest fans aren’t in the know? Send an email, post on your social accounts, and keep posting. For the announcement of Game of Thrones’ Season 7 premiere date, HBO announced a live stream event, for which they burned a block of ice to reveal the date. Even before the event, they teased it with a short 12-second video earlier that day.
Make Your Event Stand Out
6. Amplify
If you go through all the trouble of planning out a live event with multiple moving pieces, wouldn’t you want to gain new potential customers? People who are subscribed to your YouTube channel, or “Like” your Facebook page, may get a push notification that you’re going live, but what about everyone else that may be interested? Amplifying allows your live stream to go live on all your social channels, while also serving your live stream as a native ad placement on relevant publisher networks and through social media influencers to garner more viewers to your live stream.
7. Incentivize
People have the world at their fingertips when it comes to on-demand entertainment. Offer an incentive for why they should tune in to your live stream. Maybe that is a raffle, reward or loyalty points, or a sneak peek at some exclusive content. Don’t forget that sometimes you have to give something to get something.
8. K.I.S.S.—Keep It Simple, Stupid
This old television journalism mantra encourages on-air reporters to pare everything down so it is easily digestible by a wide audience segment. Sometimes it’s not in the best interest for a topic expert to tell a story to the masses. They have a tendency to be too close to the subject, which makes it difficult for them to succinctly explain to someone who may know nothing of the topic. Aim for easily consumable content.
9. Guest Stars
There’s a reason talk shows—radio, web, or television—are so engaging; They have guests! Each guest is a surprise element to an otherwise mundane, one-person setup. A new face and voice can lend credibility, fresh interaction, and expertise. Look for guests that are complimentary to your business—like partners, or look at the influencers in your space and invite them to participate.
10. Participation Points
Ask for comments and questions in the comments section. For Facebook, this helps a live stream show up on 3rd party user’s newsfeeds. During Game of Thrones’ live stream, they encouraged viewers to comment with “Fire” or “Dracarys” to help reveal the season premiere date, which pushed users to generate the activities needed for virality. Asking for comments and questions doesn’t just need to happen at the beginning or end, remember in live video viewers jump in and out of watching it. Invite people to comment or ask questions a few times throughout your stream.
11. Call-To-Action
Don’t end a live stream without telling the audience what they should be doing next. Whether it’s the release date of a product, how to claim their offer, or teasing/inviting them to the next live stream—always offer direction.
Measurement Is Always Important
 12. What’s Next?
Just because a live stream event is over, doesn’t mean your work is done! Go over the analytics and metrics, look at where you experienced peak viewership and engagement, how could you have positioned the camera better for higher quality image and sound, or prepped your guest? Then apply your learnings in your next live stream event plan.
A live stream event does not need to be a huge production. Many of the campaigns I’ve seen documented were as simple as watching a professional athlete sign a contract (Adidas), touring a company’s closet (DKNY), and even seeing how many rubber bands it would take to explode a watermelon (courtesy of Buzzfeed). The important thing is for brands to take advantage of the immediacy and intimacy that a live stream brings. Fans and followers are eager for content, which tech companies already know is the next big thing. They’re just laying the groundwork until advertisers and brands catch on.
I’d love to hear about your successes and failures with live streaming. Whether it’s your first time or your 100th, we can always learn from each other.
The post 12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from http://blog.marketo.com/2017/07/12-tips-every-brand-incorporate-live-stream-marketing-campaign.html
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zacdhaenkeau · 7 years
Text
12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign
By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. You probably even get push notifications on your apps when someone goes live. It’s not a coincidence, but more of a calculated effort from companies like Facebook, Twitter, YouTube, and Twitch to be the leaders of a space that is still in its infancy. Facebook even took to the streets to teach people how to go live on buses, transit shelters, billboards, and TV ads!
While tech companies have focused on getting their users to go live, they know that the eventual play is to gain that almighty advertising dollar. Almost every brand already has a video marketing strategy, and many have begun to test live stream marketing. Early adopters of new tech mediums have often been rewarded with followers and media attention, even though their content has typically had very little production value. Ask yourself, could “Charlie Bit My Finger” on YouTube be a viral hit today?
After documenting the early efforts of live stream marketing from all brands and industries, I began to notice a trend amongst the video efforts of those that had the most success, based on views and engagement. In this blog, I’ll share 12 tips that brands should incorporate and consider in their live stream marketing campaigns to succeed in this new landscape.
Plan Wisely
1. Hang Loose
You should have a bullet-pointed agenda of what you want to cover and in roughly what order, that reinforces your objective. Scripting out too much of your live stream dialogue often leads to a robotic presentation with unnecessary pressure. When Dunkin’ Donuts went live to create buzz for their free donut giveaway on National Donut Day, they loosely showed viewers how to make donuts by taking them through their test kitchen. This allowed Dunkin’ to create a casual environment for users to engage with the brand.
2. Show, Not Tell
During your live stream, make sure the host/presenter shows the viewer and demonstrates. This is more powerful and visually interesting than simply telling the viewer information because it allows the camera to follow the action, which keeps the audience engaged.
3. Time!
Your live stream does not have to live in anyone else’s shadow. Unlike scripted television series, you don’t have to have 21 minutes of pre-recorded storyline or as with commercials—15 or 30 seconds to get the point across and sell, sell, sell. Dunkin’ Donuts went 12 minutes. DJI went one hour and 17 minutes. Be efficient, but don’t pressure yourself to stick to a certain timeframe.
4. Don’t Jump the Gun
What concert have you been to that starts on time? Or NBA Finals? Super Bowl? If you’re at a concert, you’re typically looking at a 30-minute delay. At sporting events, 10 minutes is common practice. These delays allow stragglers to get settled and builds anticipation for the main event. Leave a graphic up for 5 – 10 minutes with something as simple as, “Live Stream will begin shortly,” which is what DJI did for the launch of their Mavic Pro event. Caveat: Know your audience. If they are a prompt group of people, this may not work—but you won’t know without testing it.
Don’t Forget To Promote It
5. Tease It Out
What good is a live stream event if your biggest fans aren’t in the know? Send an email, post on your social accounts, and keep posting. For the announcement of Game of Thrones’ Season 7 premiere date, HBO announced a live stream event, for which they burned a block of ice to reveal the date. Even before the event, they teased it with a short 12-second video earlier that day.
Make Your Event Stand Out
6. Amplify
If you go through all the trouble of planning out a live event with multiple moving pieces, wouldn’t you want to gain new potential customers? People who are subscribed to your YouTube channel, or “Like” your Facebook page, may get a push notification that you’re going live, but what about everyone else that may be interested? Amplifying allows your live stream to go live on all your social channels, while also serving your live stream as a native ad placement on relevant publisher networks and through social media influencers to garner more viewers to your live stream.
7. Incentivize
People have the world at their fingertips when it comes to on-demand entertainment. Offer an incentive for why they should tune in to your live stream. Maybe that is a raffle, reward or loyalty points, or a sneak peek at some exclusive content. Don’t forget that sometimes you have to give something to get something.
8. K.I.S.S.—Keep It Simple, Stupid
This old television journalism mantra encourages on-air reporters to pare everything down so it is easily digestible by a wide audience segment. Sometimes it’s not in the best interest for a topic expert to tell a story to the masses. They have a tendency to be too close to the subject, which makes it difficult for them to succinctly explain to someone who may know nothing of the topic. Aim for easily consumable content.
9. Guest Stars
There’s a reason talk shows—radio, web, or television—are so engaging; They have guests! Each guest is a surprise element to an otherwise mundane, one-person setup. A new face and voice can lend credibility, fresh interaction, and expertise. Look for guests that are complimentary to your business—like partners, or look at the influencers in your space and invite them to participate.
10. Participation Points
Ask for comments and questions in the comments section. For Facebook, this helps a live stream show up on 3rd party user’s newsfeeds. During Game of Thrones’ live stream, they encouraged viewers to comment with “Fire” or “Dracarys” to help reveal the season premiere date, which pushed users to generate the activities needed for virality. Asking for comments and questions doesn’t just need to happen at the beginning or end, remember in live video viewers jump in and out of watching it. Invite people to comment or ask questions a few times throughout your stream.
11. Call-To-Action
Don’t end a live stream without telling the audience what they should be doing next. Whether it’s the release date of a product, how to claim their offer, or teasing/inviting them to the next live stream—always offer direction.
Measurement Is Always Important
 12. What’s Next?
Just because a live stream event is over, doesn’t mean your work is done! Go over the analytics and metrics, look at where you experienced peak viewership and engagement, how could you have positioned the camera better for higher quality image and sound, or prepped your guest? Then apply your learnings in your next live stream event plan.
A live stream event does not need to be a huge production. Many of the campaigns I’ve seen documented were as simple as watching a professional athlete sign a contract (Adidas), touring a company’s closet (DKNY), and even seeing how many rubber bands it would take to explode a watermelon (courtesy of Buzzfeed). The important thing is for brands to take advantage of the immediacy and intimacy that a live stream brings. Fans and followers are eager for content, which tech companies already know is the next big thing. They’re just laying the groundwork until advertisers and brands catch on.
I’d love to hear about your successes and failures with live streaming. Whether it’s your first time or your 100th, we can always learn from each other.
The post 12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from RSSMix.com Mix ID 8217493 http://blog.marketo.com/2017/07/12-tips-every-brand-incorporate-live-stream-marketing-campaign.html
0 notes
archiebwoollard · 7 years
Text
12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign
By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. You probably even get push notifications on your apps when someone goes live. It’s not a coincidence, but more of a calculated effort from companies like Facebook, Twitter, YouTube, and Twitch to be the leaders of a space that is still in its infancy. Facebook even took to the streets to teach people how to go live on buses, transit shelters, billboards, and TV ads!
While tech companies have focused on getting their users to go live, they know that the eventual play is to gain that almighty advertising dollar. Almost every brand already has a video marketing strategy, and many have begun to test live stream marketing. Early adopters of new tech mediums have often been rewarded with followers and media attention, even though their content has typically had very little production value. Ask yourself, could “Charlie Bit My Finger” on YouTube be a viral hit today?
After documenting the early efforts of live stream marketing from all brands and industries, I began to notice a trend amongst the video efforts of those that had the most success, based on views and engagement. In this blog, I’ll share 12 tips that brands should incorporate and consider in their live stream marketing campaigns to succeed in this new landscape.
Plan Wisely
1. Hang Loose
You should have a bullet-pointed agenda of what you want to cover and in roughly what order, that reinforces your objective. Scripting out too much of your live stream dialogue often leads to a robotic presentation with unnecessary pressure. When Dunkin’ Donuts went live to create buzz for their free donut giveaway on National Donut Day, they loosely showed viewers how to make donuts by taking them through their test kitchen. This allowed Dunkin’ to create a casual environment for users to engage with the brand.
2. Show, Not Tell
During your live stream, make sure the host/presenter shows the viewer and demonstrates. This is more powerful and visually interesting than simply telling the viewer information because it allows the camera to follow the action, which keeps the audience engaged.
3. Time!
Your live stream does not have to live in anyone else’s shadow. Unlike scripted television series, you don’t have to have 21 minutes of pre-recorded storyline or as with commercials—15 or 30 seconds to get the point across and sell, sell, sell. Dunkin’ Donuts went 12 minutes. DJI went one hour and 17 minutes. Be efficient, but don’t pressure yourself to stick to a certain timeframe.
4. Don’t Jump the Gun
What concert have you been to that starts on time? Or NBA Finals? Super Bowl? If you’re at a concert, you’re typically looking at a 30-minute delay. At sporting events, 10 minutes is common practice. These delays allow stragglers to get settled and builds anticipation for the main event. Leave a graphic up for 5 – 10 minutes with something as simple as, “Live Stream will begin shortly,” which is what DJI did for the launch of their Mavic Pro event. Caveat: Know your audience. If they are a prompt group of people, this may not work—but you won’t know without testing it.
Don’t Forget To Promote It
5. Tease It Out
What good is a live stream event if your biggest fans aren’t in the know? Send an email, post on your social accounts, and keep posting. For the announcement of Game of Thrones’ Season 7 premiere date, HBO announced a live stream event, for which they burned a block of ice to reveal the date. Even before the event, they teased it with a short 12-second video earlier that day.
Make Your Event Stand Out
6. Amplify
If you go through all the trouble of planning out a live event with multiple moving pieces, wouldn’t you want to gain new potential customers? People who are subscribed to your YouTube channel, or “Like” your Facebook page, may get a push notification that you’re going live, but what about everyone else that may be interested? Amplifying allows your live stream to go live on all your social channels, while also serving your live stream as a native ad placement on relevant publisher networks and through social media influencers to garner more viewers to your live stream.
7. Incentivize
People have the world at their fingertips when it comes to on-demand entertainment. Offer an incentive for why they should tune in to your live stream. Maybe that is a raffle, reward or loyalty points, or a sneak peek at some exclusive content. Don’t forget that sometimes you have to give something to get something.
8. K.I.S.S.—Keep It Simple, Stupid
This old television journalism mantra encourages on-air reporters to pare everything down so it is easily digestible by a wide audience segment. Sometimes it’s not in the best interest for a topic expert to tell a story to the masses. They have a tendency to be too close to the subject, which makes it difficult for them to succinctly explain to someone who may know nothing of the topic. Aim for easily consumable content.
9. Guest Stars
There’s a reason talk shows—radio, web, or television—are so engaging; They have guests! Each guest is a surprise element to an otherwise mundane, one-person setup. A new face and voice can lend credibility, fresh interaction, and expertise. Look for guests that are complimentary to your business—like partners, or look at the influencers in your space and invite them to participate.
10. Participation Points
Ask for comments and questions in the comments section. For Facebook, this helps a live stream show up on 3rd party user’s newsfeeds. During Game of Thrones’ live stream, they encouraged viewers to comment with “Fire” or “Dracarys” to help reveal the season premiere date, which pushed users to generate the activities needed for virality. Asking for comments and questions doesn’t just need to happen at the beginning or end, remember in live video viewers jump in and out of watching it. Invite people to comment or ask questions a few times throughout your stream.
11. Call-To-Action
Don’t end a live stream without telling the audience what they should be doing next. Whether it’s the release date of a product, how to claim their offer, or teasing/inviting them to the next live stream—always offer direction.
Measurement Is Always Important
 12. What’s Next?
Just because a live stream event is over, doesn’t mean your work is done! Go over the analytics and metrics, look at where you experienced peak viewership and engagement, how could you have positioned the camera better for higher quality image and sound, or prepped your guest? Then apply your learnings in your next live stream event plan.
A live stream event does not need to be a huge production. Many of the campaigns I’ve seen documented were as simple as watching a professional athlete sign a contract (Adidas), touring a company’s closet (DKNY), and even seeing how many rubber bands it would take to explode a watermelon (courtesy of Buzzfeed). The important thing is for brands to take advantage of the immediacy and intimacy that a live stream brings. Fans and followers are eager for content, which tech companies already know is the next big thing. They’re just laying the groundwork until advertisers and brands catch on.
I’d love to hear about your successes and failures with live streaming. Whether it’s your first time or your 100th, we can always learn from each other.
The post 12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from RSSMix.com Mix ID 8217493 http://blog.marketo.com/2017/07/12-tips-every-brand-incorporate-live-stream-marketing-campaign.html
0 notes
racheltgibsau · 7 years
Text
12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign
By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. You probably even get push notifications on your apps when someone goes live. It’s not a coincidence, but more of a calculated effort from companies like Facebook, Twitter, YouTube, and Twitch to be the leaders of a space that is still in its infancy. Facebook even took to the streets to teach people how to go live on buses, transit shelters, billboards, and TV ads!
While tech companies have focused on getting their users to go live, they know that the eventual play is to gain that almighty advertising dollar. Almost every brand already has a video marketing strategy, and many have begun to test live stream marketing. Early adopters of new tech mediums have often been rewarded with followers and media attention, even though their content has typically had very little production value. Ask yourself, could “Charlie Bit My Finger” on YouTube be a viral hit today?
After documenting the early efforts of live stream marketing from all brands and industries, I began to notice a trend amongst the video efforts of those that had the most success, based on views and engagement. In this blog, I’ll share 12 tips that brands should incorporate and consider in their live stream marketing campaigns to succeed in this new landscape.
Plan Wisely
1. Hang Loose
You should have a bullet-pointed agenda of what you want to cover and in roughly what order, that reinforces your objective. Scripting out too much of your live stream dialogue often leads to a robotic presentation with unnecessary pressure. When Dunkin’ Donuts went live to create buzz for their free donut giveaway on National Donut Day, they loosely showed viewers how to make donuts by taking them through their test kitchen. This allowed Dunkin’ to create a casual environment for users to engage with the brand.
2. Show, Not Tell
During your live stream, make sure the host/presenter shows the viewer and demonstrates. This is more powerful and visually interesting than simply telling the viewer information because it allows the camera to follow the action, which keeps the audience engaged.
3. Time!
Your live stream does not have to live in anyone else’s shadow. Unlike scripted television series, you don’t have to have 21 minutes of pre-recorded storyline or as with commercials—15 or 30 seconds to get the point across and sell, sell, sell. Dunkin’ Donuts went 12 minutes. DJI went one hour and 17 minutes. Be efficient, but don’t pressure yourself to stick to a certain timeframe.
4. Don’t Jump the Gun
What concert have you been to that starts on time? Or NBA Finals? Super Bowl? If you’re at a concert, you’re typically looking at a 30-minute delay. At sporting events, 10 minutes is common practice. These delays allow stragglers to get settled and builds anticipation for the main event. Leave a graphic up for 5 – 10 minutes with something as simple as, “Live Stream will begin shortly,” which is what DJI did for the launch of their Mavic Pro event. Caveat: Know your audience. If they are a prompt group of people, this may not work—but you won’t know without testing it.
Don’t Forget To Promote It
5. Tease It Out
What good is a live stream event if your biggest fans aren’t in the know? Send an email, post on your social accounts, and keep posting. For the announcement of Game of Thrones’ Season 7 premiere date, HBO announced a live stream event, for which they burned a block of ice to reveal the date. Even before the event, they teased it with a short 12-second video earlier that day.
Make Your Event Stand Out
6. Amplify
If you go through all the trouble of planning out a live event with multiple moving pieces, wouldn’t you want to gain new potential customers? People who are subscribed to your YouTube channel, or “Like” your Facebook page, may get a push notification that you’re going live, but what about everyone else that may be interested? Amplifying allows your live stream to go live on all your social channels, while also serving your live stream as a native ad placement on relevant publisher networks and through social media influencers to garner more viewers to your live stream.
7. Incentivize
People have the world at their fingertips when it comes to on-demand entertainment. Offer an incentive for why they should tune in to your live stream. Maybe that is a raffle, reward or loyalty points, or a sneak peek at some exclusive content. Don’t forget that sometimes you have to give something to get something.
8. K.I.S.S.—Keep It Simple, Stupid
This old television journalism mantra encourages on-air reporters to pare everything down so it is easily digestible by a wide audience segment. Sometimes it’s not in the best interest for a topic expert to tell a story to the masses. They have a tendency to be too close to the subject, which makes it difficult for them to succinctly explain to someone who may know nothing of the topic. Aim for easily consumable content.
9. Guest Stars
There’s a reason talk shows—radio, web, or television—are so engaging; They have guests! Each guest is a surprise element to an otherwise mundane, one-person setup. A new face and voice can lend credibility, fresh interaction, and expertise. Look for guests that are complimentary to your business—like partners, or look at the influencers in your space and invite them to participate.
10. Participation Points
Ask for comments and questions in the comments section. For Facebook, this helps a live stream show up on 3rd party user’s newsfeeds. During Game of Thrones’ live stream, they encouraged viewers to comment with “Fire” or “Dracarys” to help reveal the season premiere date, which pushed users to generate the activities needed for virality. Asking for comments and questions doesn’t just need to happen at the beginning or end, remember in live video viewers jump in and out of watching it. Invite people to comment or ask questions a few times throughout your stream.
11. Call-To-Action
Don’t end a live stream without telling the audience what they should be doing next. Whether it’s the release date of a product, how to claim their offer, or teasing/inviting them to the next live stream—always offer direction.
Measurement Is Always Important
 12. What’s Next?
Just because a live stream event is over, doesn’t mean your work is done! Go over the analytics and metrics, look at where you experienced peak viewership and engagement, how could you have positioned the camera better for higher quality image and sound, or prepped your guest? Then apply your learnings in your next live stream event plan.
A live stream event does not need to be a huge production. Many of the campaigns I’ve seen documented were as simple as watching a professional athlete sign a contract (Adidas), touring a company’s closet (DKNY), and even seeing how many rubber bands it would take to explode a watermelon (courtesy of Buzzfeed). The important thing is for brands to take advantage of the immediacy and intimacy that a live stream brings. Fans and followers are eager for content, which tech companies already know is the next big thing. They’re just laying the groundwork until advertisers and brands catch on.
I’d love to hear about your successes and failures with live streaming. Whether it’s your first time or your 100th, we can always learn from each other.
The post 12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from RSSMix.com Mix ID 8217493 http://blog.marketo.com/2017/07/12-tips-every-brand-incorporate-live-stream-marketing-campaign.html
0 notes
maxslogic25 · 7 years
Text
12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign
By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. You probably even get push notifications on your apps when someone goes live. It’s not a coincidence, but more of a calculated effort from companies like Facebook, Twitter, YouTube, and Twitch to be the leaders of a space that is still in its infancy. Facebook even took to the streets to teach people how to go live on buses, transit shelters, billboards, and TV ads!
While tech companies have focused on getting their users to go live, they know that the eventual play is to gain that almighty advertising dollar. Almost every brand already has a video marketing strategy, and many have begun to test live stream marketing. Early adopters of new tech mediums have often been rewarded with followers and media attention, even though their content has typically had very little production value. Ask yourself, could “Charlie Bit My Finger” on YouTube be a viral hit today?
After documenting the early efforts of live stream marketing from all brands and industries, I began to notice a trend amongst the video efforts of those that had the most success, based on views and engagement. In this blog, I’ll share 12 tips that brands should incorporate and consider in their live stream marketing campaigns to succeed in this new landscape.
Plan Wisely
1. Hang Loose
You should have a bullet-pointed agenda of what you want to cover and in roughly what order, that reinforces your objective. Scripting out too much of your live stream dialogue often leads to a robotic presentation with unnecessary pressure. When Dunkin’ Donuts went live to create buzz for their free donut giveaway on National Donut Day, they loosely showed viewers how to make donuts by taking them through their test kitchen. This allowed Dunkin’ to create a casual environment for users to engage with the brand.
2. Show, Not Tell
During your live stream, make sure the host/presenter shows the viewer and demonstrates. This is more powerful and visually interesting than simply telling the viewer information because it allows the camera to follow the action, which keeps the audience engaged.
3. Time!
Your live stream does not have to live in anyone else’s shadow. Unlike scripted television series, you don’t have to have 21 minutes of pre-recorded storyline or as with commercials—15 or 30 seconds to get the point across and sell, sell, sell. Dunkin’ Donuts went 12 minutes. DJI went one hour and 17 minutes. Be efficient, but don’t pressure yourself to stick to a certain timeframe.
4. Don’t Jump the Gun
What concert have you been to that starts on time? Or NBA Finals? Super Bowl? If you’re at a concert, you’re typically looking at a 30-minute delay. At sporting events, 10 minutes is common practice. These delays allow stragglers to get settled and builds anticipation for the main event. Leave a graphic up for 5 – 10 minutes with something as simple as, “Live Stream will begin shortly,” which is what DJI did for the launch of their Mavic Pro event. Caveat: Know your audience. If they are a prompt group of people, this may not work—but you won’t know without testing it.
Don’t Forget To Promote It
5. Tease It Out
What good is a live stream event if your biggest fans aren’t in the know? Send an email, post on your social accounts, and keep posting. For the announcement of Game of Thrones’ Season 7 premiere date, HBO announced a live stream event, for which they burned a block of ice to reveal the date. Even before the event, they teased it with a short 12-second video earlier that day.
Make Your Event Stand Out
6. Amplify
If you go through all the trouble of planning out a live event with multiple moving pieces, wouldn’t you want to gain new potential customers? People who are subscribed to your YouTube channel, or “Like” your Facebook page, may get a push notification that you’re going live, but what about everyone else that may be interested? Amplifying allows your live stream to go live on all your social channels, while also serving your live stream as a native ad placement on relevant publisher networks and through social media influencers to garner more viewers to your live stream.
7. Incentivize
People have the world at their fingertips when it comes to on-demand entertainment. Offer an incentive for why they should tune in to your live stream. Maybe that is a raffle, reward or loyalty points, or a sneak peek at some exclusive content. Don’t forget that sometimes you have to give something to get something.
8. K.I.S.S.—Keep It Simple, Stupid
This old television journalism mantra encourages on-air reporters to pare everything down so it is easily digestible by a wide audience segment. Sometimes it’s not in the best interest for a topic expert to tell a story to the masses. They have a tendency to be too close to the subject, which makes it difficult for them to succinctly explain to someone who may know nothing of the topic. Aim for easily consumable content.
9. Guest Stars
There’s a reason talk shows—radio, web, or television—are so engaging; They have guests! Each guest is a surprise element to an otherwise mundane, one-person setup. A new face and voice can lend credibility, fresh interaction, and expertise. Look for guests that are complimentary to your business—like partners, or look at the influencers in your space and invite them to participate.
10. Participation Points
Ask for comments and questions in the comments section. For Facebook, this helps a live stream show up on 3rd party user’s newsfeeds. During Game of Thrones’ live stream, they encouraged viewers to comment with “Fire” or “Dracarys” to help reveal the season premiere date, which pushed users to generate the activities needed for virality. Asking for comments and questions doesn’t just need to happen at the beginning or end, remember in live video viewers jump in and out of watching it. Invite people to comment or ask questions a few times throughout your stream.
11. Call-To-Action
Don’t end a live stream without telling the audience what they should be doing next. Whether it’s the release date of a product, how to claim their offer, or teasing/inviting them to the next live stream—always offer direction.
Measurement Is Always Important
 12. What’s Next?
Just because a live stream event is over, doesn’t mean your work is done! Go over the analytics and metrics, look at where you experienced peak viewership and engagement, how could you have positioned the camera better for higher quality image and sound, or prepped your guest? Then apply your learnings in your next live stream event plan.
A live stream event does not need to be a huge production. Many of the campaigns I’ve seen documented were as simple as watching a professional athlete sign a contract (Adidas), touring a company’s closet (DKNY), and even seeing how many rubber bands it would take to explode a watermelon (courtesy of Buzzfeed). The important thing is for brands to take advantage of the immediacy and intimacy that a live stream brings. Fans and followers are eager for content, which tech companies already know is the next big thing. They’re just laying the groundwork until advertisers and brands catch on.
I’d love to hear about your successes and failures with live streaming. Whether it’s your first time or your 100th, we can always learn from each other.
The post 12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from RSSMix.com Mix ID 8217493 http://blog.marketo.com/2017/07/12-tips-every-brand-incorporate-live-stream-marketing-campaign.html
0 notes
omarboulakjar · 7 years
Text
9to5Toys Lunch Break: iPhone 6s from $280, Bose SoundLink Mini (refurb) $130, HomeKit Light Socket $30, more
Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: #Twitter, RSS Feed, #Facebook, #Google+ and Safari push notifications. TODAY’S CAN’T MISS DEALS: #Apple iPhone 6s (manufacturer refurb): 16GB $280, 64GB $340, more Bose SoundLink Mini Series I Bluetooth speaker for $130 shipped (refurb, Orig. $200) Koogeek Smart Socket HomeKit-enabled Light Bulb Adapter: $30 (Reg. $40) Best Buy discounts newest #iPad to $300, 128GB marked down to $400 eBay takes 20% off #Tech over $25: #iPad mini 2 32GB $184, more Save $249 on #Apple’s sleek 13-inch MacBook Pro w/ Touch Bar #Apple’s non-Touch Bar 13-inch MacBook Pro on sale from $1,280 #Apple iPhone 6s Plus 64GB GSM Unlocked in multiple colors for $550 iPhone 7 BOGO Free Sale at Sprint App Store Free App of the Week: Eggggg platformer free for very first time (Reg. $3) * Knots 3D for #iOS free for first time in nearly a year (Reg. $2) * TopScanner PDF app for iPhone and #iPad now available for free (Reg. $2) * Weirdwood Manor #iOS storybook puzzler free for first time in nearly a year * Cut the Buttons HD for #iPad now just $1 on the App Store * Wrestle Jump’s hilarious #iOS local 2-player action free for first time in years   9to5Rewards: Elago’s W3 and W4 #Apple Watch Stands [Giveaway] MORE NEW GEAR FROM TODAY: Yamaha’s feature-packed 7.2-Ch 4K A/V Receiver w/ AirPlay $435 (Reg. $600) * Aomais Sport II Waterproof Bluetooth Speaker just $37 shipped (Reg. $50) * Smartphone Accessories: iClever BoostCube+ 24W Dual USB Wall Charger $7, more * Linksys Tri-band Smart 802.11ac Wi-Fi Router for $70 shipped (refurb, Orig. $330) * Osprey Farpoint 55 Travel Backpack goes to $135 at Amazon (Reg. $180) * Breville’s Oracle Espresso Machine is $800 off for today only * Today’s Best #iOS & Mac Game/App Deals: True Skate, Weirdwood Manor, more * Today’s Best Game Deals: LEGO City Undercover Switch $40, more * DJI Phantom 4 Drone w/ 4K Camera (refurb) direct from the manufacturer: $729 * Under Armour gear highlights today’s Amazon Gold Box, priced from $10 * Print, scan, copy and more on Ricoh’s Wireless Color Laser Printer: $135 (Reg. $180) * Linksys and Arris SURFboard DOCSIS 3.0 Cable Modems cut rental fees starting at $20 * Daily Deals: Sphero SPRK+ STEM Robot $83, Belkin WeMo Light Switch $15, more * BJ’s 1-Year Membership lets you save on groceries and more for $25 (50% off) * Fallout 4 Vault Dweller’s Official Strategy Guide from $10 (Reg. $20+) * Gap takes 40% off sitewide for today only: save on new summer styles, more * George Foreman Quesadilla Maker for $14 Prime shipped (Reg. $22) NEW PRODUCTS & MORE: Atomos Ninja Inferno: A great way to speed up your Panasonic GH5 workflow [Video]   LEGO’s latest is a massive 2,800-piece Minecraft Mountain Cave set WATTS is the customizable battery backup system meant to fit any home * Kanex debuts new GoPower Magnetic Charging #Apple Watch Stand, more * BOSON Building Blocks bring LEGOs and other projects to Life! * Amazon upgrades Fire tablet lineup w/ thinner design and new features [Deal] * Nanoleaf ditches the smartphone with its 12-sided Aurora Remote * Moog unveils the new limited edition Subsequent 37 CV synth * The Witcher takes on Game of Thrones with new Netflix series * Alexa-enabled 4K TVs from Westinghouse hit w/ Fire OS built-in * Apogee Control now comes free w/ Element 88 Thunderbolt interfaces * Jammy: the new portable #iOS-connected smart guitar with telescopic neck * Mophie’s new Galaxy S8/S8+ cases add up to 3,300mAh of extra power for $99, available now * Arckit lets you build custom model cityscapes easier than LEGO * Polk’s new Chromecast-powered MagniFi soundbar offers 5.1-Ch. surround sound * Gather tames your desk’s clutter with a stylish and modular organizer * The Daymak C5 Blast is the “fastest Go-Kart the world has ever seen” * SolarGaps window blinds hide built-in solar panels, helps renters save on utilities * Elgato’s Stream Deck brings broadcast-level control to your Twitch stream * Nike’s new Air Jordan 13 Golf brings iconic retro style to the course * LEGO Marvel Super Heroes 2 release date and more [Video] * VRgluv will change the future of VR for the better * The ClayXYZ 3D Printer lets anyone create ceramic artwork easily and affordably * Samson Q2U Podcasting Mic Bundle hits today for under $60 * Nike’s new iPhone 7 cases have Air Force 1 and Roshe designs * TCL just introduced a line of affordable 4K Roku TVs with Dolby Vision HDR * Nintendo Switch gets a complete Super Famicom makeover MORE DEALS STILL LIVE: Anker iPhone 7 and Galaxy S8 Minimal Cases in multiple colors $3 (Reg. $10+) #Samsung Gear IconX Cord-free Earbuds w/ 4GB storage $75 shipped Add a HomeKit-enabled Koogeek Smart Plug to your setup for $24 (Reg. $30) Blue Yeti Blackout Microphone + Watch Dogs 2 for PC: $90 (Reg. $140) more… http://j.mp/2q1niY8
0 notes
technato · 7 years
Text
Video Friday: ANYmal in Davos, ISS Robot Upgrade, and WALK-MAN’s Soft Hands
Your weekly selection of awesome robot videos
Photo: IIT/WALK-MAN Project
Video Friday is your weekly selection of awesome robotics videos, collected by your Automaton bloggers. We’ll also be posting a weekly calendar of upcoming robotics events for the next few months; here’s what we have so far (send us your events!):
IEEE IRC 2018 – January 31-February 2, 2018 – Laguna Hills, Calif., USA
International Symposium on Medical Robotics – March 1-3, 2018 – Atlanta, Ga., USA
HRI 2018 – March 5-8, 2018 – Chicago, Ill., USA
RoboSoft 2018 – April 24-28, 2018 – Livorno, Italy
ICARSC 2018 – April 25-27, 2018 – Torres Vedras, Portugal
ICRA 2018 – May 21-25, 2018 – Brisbane, Australia
Let us know if you have suggestions for next week, and enjoy today’s videos.
ANYmal was at the World Economic Forum in Davos, where it got cold feet.
[ ANYmal ]
Robot arm maintenance in space is much more difficult than robot arm maintenance on Earth, but you get quite the view.
Outside the International Space Station, Expedition 54 Flight Engineers Mark Vande Hei and Scott Tingle of NASA conducted the first spacewalk this year Jan. 23 to replace a degraded latching end effector (LEE) on one end of the Canadarm2 robotic arm. There are two redundant end effectors on each end of the arm used to grapple visiting vehicles and components during a variety of operational activities.
[ NASA ]
This recently released video, part of a Humanoids 2016 paper, describes  inflatable impact-protection palms on WALK-MAN:
This paper reports on the development of a new pneumatically actuated impact protection system which can be applied to protect humanoid robots during high impact physical interactions. The proposed device is based on a soft inflating vessel which is integrated and validated on the hands of a humanoid robot WALK-MAN. The system incorporates an active pressure control unit with on-off solenoid valves that permit the regulation of the air pressure of the protection chamber. The impact protection system is smaller and lighter than a rubber-based passive protection previously mounted on the hands, while it offers better impact reduction performance via fast and accurate pressure control. The effectiveness of the system is verified by actual physical interaction experiments with WALK-MAN while the robot is falling against an inclined surface, making contact with its hands to support its body and prevent falling and damage.
[ Dimitrios Kanoulas ]
Check out this new Cassie in crimson.
Scott Kuindersma, assistant professor of engineering and computer science, is conducting research on how to control robotic motion, seeking to emulate some of the most complex motions of the animal kingdom, like the cliff-hugging dash of a mountain goat or a forest bird’s flitting through the trees. His lab recently received a two-legged robot made by Agility Robotics and Kuindersma and colleagues are designing algorithms that can make it move with speed and agility.
[ Harvard Agile Robotics Lab ]
A new joystick developed by startup MotionPilot lets users fly drones with just one hand in a fun, intuitive way. One version of this device includes a haptic feedback mechanism that gives users a sense of the drone’s position as it moves through the air. Drone aficionados were recently impressed by a prototype, and the device could hit the market soon.
[ EPFL ]
NASA’s InSight Mars lander tests its solar panel deployment at JPL. 
While in its landed configuration for the last time before arriving on Mars, NASA’s InSight lander was commanded to deploy its solar arrays to test and verify the exact process that it will use on the surface of the Red Planet. During the test on Jan. 23, 2018, in a Lockheed Martin clean room in Littleton, Colorado, engineers and technicians evaluated that the solar arrays fully deployed and conducted an illumination test to confirm that the solar cells were collecting power.
[ JPL ]
Chris Atkeson may have a new robot from HEBI:
[ Igor ] via [ Chris Atkeson ]
José del R. Millán, who leads the brain-machine interface lab at EPFL, discusses a new brainwave-controlled lightweight exoskeleton that his group is developing.
EPFL scientists are developing a lightweight and portable hand exoskeleton that can be controlled with brainwaves. The device enhances performance of brain-machine interfaces and can restore functional grasps for the physically impaired.
[ EPFL ]
DJI introduced this week a new consumer drone, the $800 Mavic Air, which is more expensive than the Spark but less expensive than the Mavic Pro. The foldable drone is lightweight, portable, and features a gimbaled 4K camera.
[ DJI ]
Here’s the third installement of Team Blacksheep’s “Long Term Paradise” series, from some of the best FPV drone pilots on the planet.
[ Team BlackSheep ]
Here’s an overview of the nuclear spent fuel inspection and dismantlement robots at the Korea Atomic Energy Research Institute’s robot lab; we’ve written about most of them already, but for some extra entertainment you should turn on the autotranslated subtitles.
Did the actual size of that arm at the end surprise anyone else?
[ KAERI ]
This video describes our research on learning abstract symbolic representations for planning. We show that, given a set of motor skills, a robot can learn an abstract representation—autonomously, and starting with its own sensorimotor space – that provably supports high-level planning.
[ IRL ]
The European Robotics League Service Robots competition happened this week in Edinburgh, and Team Homer was there with their helpful robot, Lisa:
Here you see what it means to be a granny in the future. As an owner of a super modern smart home that interfaces with a even more modern service robot (in this case Lisa) we don’t even have to move to operate devices or to get glasses or drinks.
This video shows the Welcoming Visitors task for the European Robotics League in Edinburgh. Lisa is reacting on the doorbell and checks who the visitor is and acts accordingly. The postman should place the parcel in the hall. The delivery men should place the delivery on the kitchen table and Dr. Kindle should be guided to a sick person in the bedroom. An unknown person should be rejected at the entrance.
[ Koblenz ]
From AJ+, a three-part video series: “Robots are already changing jobs as an endless array of robots enter our everyday lives. From trucking to service work to high-end jobs like doctors and lawyers, this documentary explores how robotics and artificial intelligence are changing the workplace.”
[ AJ+ ] via [ Robohub ]
This week’s CMU RI seminar is from Greg Mori at SFU, on “Deep Structured Models for Human Activity Recognition.”
Visual recognition involves reasoning about structured relations at multiple levels of detail. For example, human behaviour analysis requires a comprehensive labeling covering individual low-level actions to pair-wise interactions through to high-level events. Scene understanding can benefit from considering labels and their inter-relations. In this talk I will present recent work by our group building deep learning approaches capable of modeling these structures. I will present models for learning trajectory features that represent individual human actions, and hierarchical temporal models for group activity recognition. General purpose structured inference machines will be described, building from notions of message passing within graphical models. These will be used in models for inferring individual and group activity and modeling structured relations for image labeling problems.
[ CMU RI ]
The latest episode of Robots in Depth features Aseem Prakash, a futurist at the Center for Innovating the Future:
Aseem Prakash talks about how we can prepare for co-existing with robots, AI and other new technologies. What will the future with robots look like and how can we prepare to maximize the benefits. He also talks about studying how tomorrow unfolds and develop a strategy that will help us adapt to new technologies and how we best integrate them in our lives, private or professional. Aseem then brings up the risk of not preparing, keeping up to date with what is happening and thinking about how these developments will affect your business or organization. He ask the question, when we co-exist with 5-10 or even hundreds of robots and smart systems, what will that look like? A very important question that everyone needs to answer for themselves privately as well as in their business, and that we as a society have to answer collectively.
[ Robots in Depth ]
Video Friday: ANYmal in Davos, ISS Robot Upgrade, and WALK-MAN’s Soft Hands syndicated from https://jiohowweb.blogspot.com
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sualkmedeiors · 7 years
Text
12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign
By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. You probably even get push notifications on your apps when someone goes live. It’s not a coincidence, but more of a calculated effort from companies like Facebook, Twitter, YouTube, and Twitch to be the leaders of a space that is still in its infancy. Facebook even took to the streets to teach people how to go live on buses, transit shelters, billboards, and TV ads!
While tech companies have focused on getting their users to go live, they know that the eventual play is to gain that almighty advertising dollar. Almost every brand already has a video marketing strategy, and many have begun to test live stream marketing. Early adopters of new tech mediums have often been rewarded with followers and media attention, even though their content has typically had very little production value. Ask yourself, could “Charlie Bit My Finger” on YouTube be a viral hit today?
After documenting the early efforts of live stream marketing from all brands and industries, I began to notice a trend amongst the video efforts of those that had the most success, based on views and engagement. In this blog, I’ll share 12 tips that brands should incorporate and consider in their live stream marketing campaigns to succeed in this new landscape.
Plan Wisely
1. Hang Loose
You should have a bullet-pointed agenda of what you want to cover and in roughly what order, that reinforces your objective. Scripting out too much of your live stream dialogue often leads to a robotic presentation with unnecessary pressure. When Dunkin’ Donuts went live to create buzz for their free donut giveaway on National Donut Day, they loosely showed viewers how to make donuts by taking them through their test kitchen. This allowed Dunkin’ to create a casual environment for users to engage with the brand.
2. Show, Not Tell
During your live stream, make sure the host/presenter shows the viewer and demonstrates. This is more powerful and visually interesting than simply telling the viewer information because it allows the camera to follow the action, which keeps the audience engaged.
3. Time!
Your live stream does not have to live in anyone else’s shadow. Unlike scripted television series, you don’t have to have 21 minutes of pre-recorded storyline or as with commercials—15 or 30 seconds to get the point across and sell, sell, sell. Dunkin’ Donuts went 12 minutes. DJI went one hour and 17 minutes. Be efficient, but don’t pressure yourself to stick to a certain timeframe.
4. Don’t Jump the Gun
What concert have you been to that starts on time? Or NBA Finals? Super Bowl? If you’re at a concert, you’re typically looking at a 30-minute delay. At sporting events, 10 minutes is common practice. These delays allow stragglers to get settled and builds anticipation for the main event. Leave a graphic up for 5 – 10 minutes with something as simple as, “Live Stream will begin shortly,” which is what DJI did for the launch of their Mavic Pro event. Caveat: Know your audience. If they are a prompt group of people, this may not work—but you won’t know without testing it.
Don’t Forget To Promote It
5. Tease It Out
What good is a live stream event if your biggest fans aren’t in the know? Send an email, post on your social accounts, and keep posting. For the announcement of Game of Thrones’ Season 7 premiere date, HBO announced a live stream event, for which they burned a block of ice to reveal the date. Even before the event, they teased it with a short 12-second video earlier that day.
Make Your Event Stand Out
6. Amplify
If you go through all the trouble of planning out a live event with multiple moving pieces, wouldn’t you want to gain new potential customers? People who are subscribed to your YouTube channel, or “Like” your Facebook page, may get a push notification that you’re going live, but what about everyone else that may be interested? Amplifying allows your live stream to go live on all your social channels, while also serving your live stream as a native ad placement on relevant publisher networks and through social media influencers to garner more viewers to your live stream.
7. Incentivize
People have the world at their fingertips when it comes to on-demand entertainment. Offer an incentive for why they should tune in to your live stream. Maybe that is a raffle, reward or loyalty points, or a sneak peek at some exclusive content. Don’t forget that sometimes you have to give something to get something.
8. K.I.S.S.—Keep It Simple, Stupid
This old television journalism mantra encourages on-air reporters to pare everything down so it is easily digestible by a wide audience segment. Sometimes it’s not in the best interest for a topic expert to tell a story to the masses. They have a tendency to be too close to the subject, which makes it difficult for them to succinctly explain to someone who may know nothing of the topic. Aim for easily consumable content.
9. Guest Stars
There’s a reason talk shows—radio, web, or television—are so engaging; They have guests! Each guest is a surprise element to an otherwise mundane, one-person setup. A new face and voice can lend credibility, fresh interaction, and expertise. Look for guests that are complimentary to your business—like partners, or look at the influencers in your space and invite them to participate.
10. Participation Points
Ask for comments and questions in the comments section. For Facebook, this helps a live stream show up on 3rd party user’s newsfeeds. During Game of Thrones’ live stream, they encouraged viewers to comment with “Fire” or “Dracarys” to help reveal the season premiere date, which pushed users to generate the activities needed for virality. Asking for comments and questions doesn’t just need to happen at the beginning or end, remember in live video viewers jump in and out of watching it. Invite people to comment or ask questions a few times throughout your stream.
11. Call-To-Action
Don’t end a live stream without telling the audience what they should be doing next. Whether it’s the release date of a product, how to claim their offer, or teasing/inviting them to the next live stream—always offer direction.
Measurement Is Always Important
 12. What’s Next?
Just because a live stream event is over, doesn’t mean your work is done! Go over the analytics and metrics, look at where you experienced peak viewership and engagement, how could you have positioned the camera better for higher quality image and sound, or prepped your guest? Then apply your learnings in your next live stream event plan.
A live stream event does not need to be a huge production. Many of the campaigns I’ve seen documented were as simple as watching a professional athlete sign a contract (Adidas), touring a company’s closet (DKNY), and even seeing how many rubber bands it would take to explode a watermelon (courtesy of Buzzfeed). The important thing is for brands to take advantage of the immediacy and intimacy that a live stream brings. Fans and followers are eager for content, which tech companies already know is the next big thing. They’re just laying the groundwork until advertisers and brands catch on.
I’d love to hear about your successes and failures with live streaming. Whether it’s your first time or your 100th, we can always learn from each other.
The post 12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from http://blog.marketo.com/2017/07/12-tips-every-brand-incorporate-live-stream-marketing-campaign.html
0 notes
sualkmedeiors · 7 years
Text
12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign
By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. You probably even get push notifications on your apps when someone goes live. It’s not a coincidence, but more of a calculated effort from companies like Facebook, Twitter, YouTube, and Twitch to be the leaders of a space that is still in its infancy. Facebook even took to the streets to teach people how to go live on buses, transit shelters, billboards, and TV ads!
While tech companies have focused on getting their users to go live, they know that the eventual play is to gain that almighty advertising dollar. Almost every brand already has a video marketing strategy, and many have begun to test live stream marketing. Early adopters of new tech mediums have often been rewarded with followers and media attention, even though their content has typically had very little production value. Ask yourself, could “Charlie Bit My Finger” on YouTube be a viral hit today?
After documenting the early efforts of live stream marketing from all brands and industries, I began to notice a trend amongst the video efforts of those that had the most success, based on views and engagement. In this blog, I’ll share 12 tips that brands should incorporate and consider in their live stream marketing campaigns to succeed in this new landscape.
Plan Wisely
1. Hang Loose
You should have a bullet-pointed agenda of what you want to cover and in roughly what order, that reinforces your objective. Scripting out too much of your live stream dialogue often leads to a robotic presentation with unnecessary pressure. When Dunkin’ Donuts went live to create buzz for their free donut giveaway on National Donut Day, they loosely showed viewers how to make donuts by taking them through their test kitchen. This allowed Dunkin’ to create a casual environment for users to engage with the brand.
2. Show, Not Tell
During your live stream, make sure the host/presenter shows the viewer and demonstrates. This is more powerful and visually interesting than simply telling the viewer information because it allows the camera to follow the action, which keeps the audience engaged.
3. Time!
Your live stream does not have to live in anyone else’s shadow. Unlike scripted television series, you don’t have to have 21 minutes of pre-recorded storyline or as with commercials—15 or 30 seconds to get the point across and sell, sell, sell. Dunkin’ Donuts went 12 minutes. DJI went one hour and 17 minutes. Be efficient, but don’t pressure yourself to stick to a certain timeframe.
4. Don’t Jump the Gun
What concert have you been to that starts on time? Or NBA Finals? Super Bowl? If you’re at a concert, you’re typically looking at a 30-minute delay. At sporting events, 10 minutes is common practice. These delays allow stragglers to get settled and builds anticipation for the main event. Leave a graphic up for 5 – 10 minutes with something as simple as, “Live Stream will begin shortly,” which is what DJI did for the launch of their Mavic Pro event. Caveat: Know your audience. If they are a prompt group of people, this may not work—but you won’t know without testing it.
Don’t Forget To Promote It
5. Tease It Out
What good is a live stream event if your biggest fans aren’t in the know? Send an email, post on your social accounts, and keep posting. For the announcement of Game of Thrones’ Season 7 premiere date, HBO announced a live stream event, for which they burned a block of ice to reveal the date. Even before the event, they teased it with a short 12-second video earlier that day.
Make Your Event Stand Out
6. Amplify
If you go through all the trouble of planning out a live event with multiple moving pieces, wouldn’t you want to gain new potential customers? People who are subscribed to your YouTube channel, or “Like” your Facebook page, may get a push notification that you’re going live, but what about everyone else that may be interested? Amplifying allows your live stream to go live on all your social channels, while also serving your live stream as a native ad placement on relevant publisher networks and through social media influencers to garner more viewers to your live stream.
7. Incentivize
People have the world at their fingertips when it comes to on-demand entertainment. Offer an incentive for why they should tune in to your live stream. Maybe that is a raffle, reward or loyalty points, or a sneak peek at some exclusive content. Don’t forget that sometimes you have to give something to get something.
8. K.I.S.S.—Keep It Simple, Stupid
This old television journalism mantra encourages on-air reporters to pare everything down so it is easily digestible by a wide audience segment. Sometimes it’s not in the best interest for a topic expert to tell a story to the masses. They have a tendency to be too close to the subject, which makes it difficult for them to succinctly explain to someone who may know nothing of the topic. Aim for easily consumable content.
9. Guest Stars
There’s a reason talk shows—radio, web, or television—are so engaging; They have guests! Each guest is a surprise element to an otherwise mundane, one-person setup. A new face and voice can lend credibility, fresh interaction, and expertise. Look for guests that are complimentary to your business—like partners, or look at the influencers in your space and invite them to participate.
10. Participation Points
Ask for comments and questions in the comments section. For Facebook, this helps a live stream show up on 3rd party user’s newsfeeds. During Game of Thrones’ live stream, they encouraged viewers to comment with “Fire” or “Dracarys” to help reveal the season premiere date, which pushed users to generate the activities needed for virality. Asking for comments and questions doesn’t just need to happen at the beginning or end, remember in live video viewers jump in and out of watching it. Invite people to comment or ask questions a few times throughout your stream.
11. Call-To-Action
Don’t end a live stream without telling the audience what they should be doing next. Whether it’s the release date of a product, how to claim their offer, or teasing/inviting them to the next live stream—always offer direction.
Measurement Is Always Important
 12. What’s Next?
Just because a live stream event is over, doesn’t mean your work is done! Go over the analytics and metrics, look at where you experienced peak viewership and engagement, how could you have positioned the camera better for higher quality image and sound, or prepped your guest? Then apply your learnings in your next live stream event plan.
A live stream event does not need to be a huge production. Many of the campaigns I’ve seen documented were as simple as watching a professional athlete sign a contract (Adidas), touring a company’s closet (DKNY), and even seeing how many rubber bands it would take to explode a watermelon (courtesy of Buzzfeed). The important thing is for brands to take advantage of the immediacy and intimacy that a live stream brings. Fans and followers are eager for content, which tech companies already know is the next big thing. They’re just laying the groundwork until advertisers and brands catch on.
I’d love to hear about your successes and failures with live streaming. Whether it’s your first time or your 100th, we can always learn from each other.
The post 12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
from http://feedproxy.google.com/~r/modernb2bmarketing/~3/dGmyBXLCbV4/12-tips-every-brand-incorporate-live-stream-marketing-campaign.html
0 notes