#erik huberman podcast

[youtubevideopromotion]

WHAT THE TECH podcast episode, we were honored to interview the incredibly talented entrepreneur and digital marketing expert Erik Huberman. From sharing hilarious stories to profound business insights, Erik opened up about building successful companies from scratch, the future of digital marketing, and the crucial importance of hard work over natural talent. For more click here

[gregkihlstrom]

#310: Growing and Scaling a Marketing Agency with Erik Huberman, CEO of Hawke Media

Today we’re going to talk about growing and scaling a marketing agency, and how to find the best clients in order to continue to innovate and achieve great results. To help me discuss this topic, I’d like to welcome Erik Huberman, Founder & CEO of Hawke Media.

RESOURCES

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Check out the latest episode of The Agile World

[njsnumberonesuppstore]

Does Your Branding And Marketing Suck? Do You Need Leads Like Yesterday? OKAY 👍 WE GOT YOU… On this episode of Vertical Momentum Resiliency Podcast we chat withRichard Kaufman Veteran-Keynote speaker-Comeback Coach & Hawke Media Erik Huberman about Branding and Marketing your business effectively. TO WATCH/LISTEN TO THIS EPISODE ON YOUR FAVORITE PLATFORMS CLICK RIGHT HERE https://linktr.ee/VerticalMomentum 💣 Top Knowledge Bombs 💣 💰When you start a new business how and where do you start marketing? 💰 Is email marketing REALLY dead? 💰 How YOU should think about marketing on Facebook,TikTok and LinkedIn. 💰 How to build your brand properly over the short and long term. 💰 Why you should always under promise and over deliver in business. 💰 What are the 3 pillars of marketing? 💰 Does your business have a mission statement and a cause your customers can get behind? 💰 Have you ever been told you need to write a book? Find out why you need to. 💰 What is social proof and how do you get it? 💥 In the last 3 minutes he gives you actionable steps to starting and marketing a business today. Check out his amazing book The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar https://a.co/d/gJc46tP HUGE ANNOUNCEMENT OUR BOOKS, COFFEE AND SWAG ARE SOLD OUT AT ALL RETALIERS NATIONWIDE AND CAN ONLY BE ORDERED HERE https://linktr.ee/VerticalMomentum Thank you TEAM VMNATION 🙏🙏 Homaira Jahan Sonom Indy's It Department Patrick Burt William Maitre Kennedy Page Really? Designs StreamYard #branding #marketingdigital #digitalmarketing #verticalmomentum (at New York City, N.Y.) https://www.instagram.com/p/Ci0vjRgLC99/?igshid=NGJjMDIxMWI=

[hectorgdiaz]

New Podcast Episode... Overcoming Digital Media Overwhelm with Hawkemedia #CEO Erik Huberman (Link in bio) #thinkstatus #Hawkemedia #podcast #itunes #soundcloud #SocialMedia #marketing #digital

[jeramymobley]

15 Branding Hacks to Ramp Up Followers and Engagement

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Be an Information Spigot 

I started out trying to keep everything I learned to myself, but after a few years of taking information from other people in my industry who were building big reputations by sharing, I wanted to try something new. I have seen a tremendous growth in engagement since I started publishing everything I know in blogs and videos. I feel useful to the community, like the people I used to borrow from. – Adam Steele, The Magistrate

2. Be Authentic and Engage With Your Audience 

Just putting yourself out there with your own unique story from your struggles to personal successes will eventually reap rewards. People will believe your authenticity and will better relate to you once they sense that you are authentic. It also helps to keep your story consistent and keep the engagement consistent. A high engagement rate will propel your number of followers, too. – Daisy Jing, Banish

3. Post at a Consistent, Data-Driven Time 

It is pretty straight forward, but figure out when your audience is normally on social media, and then consistently post at that opportune time every day. A lot of your followers will grow accustomed to that, and once they begin to expect it, they’ll start to look forward to it. – Erik Huberman, Hawke Media

4. Use Images That Resonate 

We found that certain characteristics of images (e.g. faces being visible) on Instagram resonate better and generate higher engagement. Consistently posting images with this in mind has allowed our engagement to grow and land some of our photos on Instagram Explorer, which ramps up our followers. – Mark Krassner, Expectful

5. Put Yourself in Front of the Camera 

As soon as my audience saw and heard me in online videos, podcasts and media interviews that I posted, it provided them with a better picture of who was behind the brand. I have found that I’ve won people over in person by being friendly, personable and funny, so I applied this to my online presence for even better results. – John Rampton, Due

6. Being Transparent Will Earn You Trust 

Social media users can discern between true content and staged content. Be true with your customers, speak transparently and they will respect you for it. Don’t expect engagement and followers to come overnight. By speaking to your audience consistently with the truth, they will value the information you communicate to them and will begin to engage. Being transparent will earn you trust. – Diego Orjuela, Cables & Sensors

7. Amp Up Your Presence on LinkedIn 

LinkedIn has introduced some changes recently that makes it easier to get your posts read and shared. Create a professional profile with a good photo and thorough description. One of the best branding strategies on LinkedIn is to share articles that have the potential to get syndicated. This is a powerful way to build your credibility and attract more leads and clients. – Shawn Porat, Scorely

8. Create Evergreen Content 

Create evergreen content that can be repurposed and reused, such as a post on the Best Laptops of 2017, and then simply update it when the new year comes. It won’t involve a lot of time after the original content is written, plus folks love list-based posts as well. It’s a great way to get more followers and increase engagement, as long as it’s accurate and credible. – Andrew Schrage, Money Crashers Personal Finance

9. Exchange Shoutouts With Niche-Relevant Personalities 

Find people in your industry with a similar follower count, and exchange shoutouts. It’s an easy way to attract relevant followers. If a particular person has a much larger following than you, offer something of value in exchange for a mention. If you find a way to offer something of value to someone, they will more than likely be more than willing to give you some social love. – Jonathan Long, LAWYE.RS

10. Use Automation on Twitter 

Twitter allows users to create automatic direct messages to followers. Take this opportunity to message new followers with a warm welcome, useful offer or great evergreen content. This helps maintain engagement with your newest fans. – Adelyn Zhou, TOPBOTS

11. Use Online Tools to Study Competitors’ Successful Ads 

We have been using Compass for a few months now and it allows us to see the most successful ads used by our competitors on Facebook and LinkedIn, and also allows us to research the audience they are targeting. Another tool to identify your audience is WhatRunsWhere. – Nitin Chhoda, Total Activation

12. Create Memes 

Take a picture that relates to your business and create a meme. Make it creative and on topic to current pop culture. Share it on your social media, and as long as it is good watch it spread. Put text on the meme to encourage the reader to take an action. You have to make it indirect, though, as to not seem spammy. Questions work well, as they encourage the reader to leave an answer. – Scott Kacmarski, Reps Direct

13. Invest in the Right Logo 

Before I invested in a logo and a friendly, bright character for the website, traction and memorability were low. Afterwards, people associated the brand with the character and it made us stand out in their minds. You should invest in something that is memorable and unique, to be used in advertising material that will distinguish your business and in some way stay with the customers. – Ajay Paghdal, OutreachMama

14. Hold Contests and Scholarships 

You want to focus these efforts on your business or niche. If you’re appealing to students, offer a scholarship type of giveaway. If you want to attract more consumers to your brand, offer a contest. The email addresses will come pouring in, and your contest will be shared if the reward is worth it. The return on investment of these is often worth it if you have a set goal, such as likes, followers, etc. – Bryce Welker, Crush The CPA Exam

15. Claim Your Listing and Pump It Full of Happy Customers 

Make sure your product listing is submitted to every review site in your niche. Once they are all listed, push satisfied customers over to populate those listings with reviews. – Tim Chaves, ZipBooks Online Bookkeeping Services

[laurelkrugerr]

Now Is the Time to Gain Market Share

Learn why it’s important to act based on data rather than emotions during a crisis.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!

July 20, 2020 2 min read

Opinions expressed by Entrepreneur contributors are their own.

Hear Startup Story Live speaker Erik Huberman, founder of full-service marketing consultancy Hawke Media, talk about why now is an opportunity for businesses to gain market share.

Huberman discusses his company’s early response to COVID-19 and how new customers made up for business lost due to marketing agency budget cuts. Huberman talks about how situations such as the pandemic necessarily cause companies to lose affected and scared customers, but that waiting and “holding on for dear life” will not reverse a decline. He recommends instead that businesses focus on acquiring new customers with sales and marketing agency.

Digital advertising is now cheaper, Huberman says, with costs-per-impression on Facebook and Google down 30 percent and costs-per-lead down by a third. Even with conversions down slightly and an extended purchase cycle, he’s experiencing savings on ad campaigns.

Huberman advises business leaders to act based on data rather than emotion. He mentions that Americans currently have more disposable income than they have had in 30 years and that companies with online offerings are experiencing increased business.  

Huberman also reminds entrepreneurs that part of running a business is dealing with and solving challenges, including COVID-19.

Startup Story Live is an extension of the Startup Story podcast.

Related: How Building a Black Hawk Relates to Running a Startup

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/now-is-the-time-to-gain-market-share/ source https://scpie1.blogspot.com/2020/07/now-is-time-to-gain-market-share.html

[hrexecutivebyashishbhalla]

snacknation: Hawke Media CEO Erik Huberman just delivered a marketing masterclass on our #BrandBuilder podcast! Listen to the full interview to learn the 5 deadly #marketing mistakes you might be making ... and how to avoid them. https://t.co/yuKIYpmitd https://t.co/oxUry7WhFK

snacknation: Hawke Media CEO Erik Huberman just delivered a marketing masterclass on our #BrandBuilder podcast! Listen to the full interview to learn the 5 deadly #marketing mistakes you might be making ... and how to avoid them. https://t.co/yuKIYpmitd pic.twitter.com/oxUry7WhFK

— Ashish Bhalla (@Ashish__Bhalla) April 18, 2019

from Twitter https://twitter.com/Ashish__Bhalla April 18, 2019 at 11:09AM via IFTTT

[glenmenlow]

15 Branding Hacks to Ramp Up Followers and Engagement

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Be an Information Spigot 

I started out trying to keep everything I learned to myself, but after a few years of taking information from other people in my industry who were building big reputations by sharing, I wanted to try something new. I have seen a tremendous growth in engagement since I started publishing everything I know in blogs and videos. I feel useful to the community, like the people I used to borrow from. – Adam Steele, The Magistrate

2. Be Authentic and Engage With Your Audience 

Just putting yourself out there with your own unique story from your struggles to personal successes will eventually reap rewards. People will believe your authenticity and will better relate to you once they sense that you are authentic. It also helps to keep your story consistent and keep the engagement consistent. A high engagement rate will propel your number of followers, too. – Daisy Jing, Banish

3. Post at a Consistent, Data-Driven Time 

It is pretty straight forward, but figure out when your audience is normally on social media, and then consistently post at that opportune time every day. A lot of your followers will grow accustomed to that, and once they begin to expect it, they’ll start to look forward to it. – Erik Huberman, Hawke Media

4. Use Images That Resonate 

We found that certain characteristics of images (e.g. faces being visible) on Instagram resonate better and generate higher engagement. Consistently posting images with this in mind has allowed our engagement to grow and land some of our photos on Instagram Explorer, which ramps up our followers. – Mark Krassner, Expectful

5. Put Yourself in Front of the Camera 

As soon as my audience saw and heard me in online videos, podcasts and media interviews that I posted, it provided them with a better picture of who was behind the brand. I have found that I’ve won people over in person by being friendly, personable and funny, so I applied this to my online presence for even better results. – John Rampton, Due

6. Being Transparent Will Earn You Trust 

Social media users can discern between true content and staged content. Be true with your customers, speak transparently and they will respect you for it. Don’t expect engagement and followers to come overnight. By speaking to your audience consistently with the truth, they will value the information you communicate to them and will begin to engage. Being transparent will earn you trust. – Diego Orjuela, Cables & Sensors

7. Amp Up Your Presence on LinkedIn 

LinkedIn has introduced some changes recently that makes it easier to get your posts read and shared. Create a professional profile with a good photo and thorough description. One of the best branding strategies on LinkedIn is to share articles that have the potential to get syndicated. This is a powerful way to build your credibility and attract more leads and clients. – Shawn Porat, Scorely

8. Create Evergreen Content 

Create evergreen content that can be repurposed and reused, such as a post on the Best Laptops of 2017, and then simply update it when the new year comes. It won’t involve a lot of time after the original content is written, plus folks love list-based posts as well. It’s a great way to get more followers and increase engagement, as long as it’s accurate and credible. – Andrew Schrage, Money Crashers Personal Finance

9. Exchange Shoutouts With Niche-Relevant Personalities 

Find people in your industry with a similar follower count, and exchange shoutouts. It’s an easy way to attract relevant followers. If a particular person has a much larger following than you, offer something of value in exchange for a mention. If you find a way to offer something of value to someone, they will more than likely be more than willing to give you some social love. – Jonathan Long, LAWYE.RS

10. Use Automation on Twitter 

Twitter allows users to create automatic direct messages to followers. Take this opportunity to message new followers with a warm welcome, useful offer or great evergreen content. This helps maintain engagement with your newest fans. – Adelyn Zhou, TOPBOTS

11. Use Online Tools to Study Competitors’ Successful Ads 

We have been using Compass for a few months now and it allows us to see the most successful ads used by our competitors on Facebook and LinkedIn, and also allows us to research the audience they are targeting. Another tool to identify your audience is WhatRunsWhere. – Nitin Chhoda, Total Activation

12. Create Memes 

Take a picture that relates to your business and create a meme. Make it creative and on topic to current pop culture. Share it on your social media, and as long as it is good watch it spread. Put text on the meme to encourage the reader to take an action. You have to make it indirect, though, as to not seem spammy. Questions work well, as they encourage the reader to leave an answer. – Scott Kacmarski, Reps Direct

13. Invest in the Right Logo 

Before I invested in a logo and a friendly, bright character for the website, traction and memorability were low. Afterwards, people associated the brand with the character and it made us stand out in their minds. You should invest in something that is memorable and unique, to be used in advertising material that will distinguish your business and in some way stay with the customers. – Ajay Paghdal, OutreachMama

14. Hold Contests and Scholarships 

You want to focus these efforts on your business or niche. If you’re appealing to students, offer a scholarship type of giveaway. If you want to attract more consumers to your brand, offer a contest. The email addresses will come pouring in, and your contest will be shared if the reward is worth it. The return on investment of these is often worth it if you have a set goal, such as likes, followers, etc. – Bryce Welker, Crush The CPA Exam

15. Claim Your Listing and Pump It Full of Happy Customers 

Make sure your product listing is submitted to every review site in your niche. Once they are all listed, push satisfied customers over to populate those listings with reviews. – Tim Chaves, ZipBooks Online Bookkeeping Services

from WordPress https://glenmenlow.wordpress.com/2017/08/14/15-branding-hacks-to-ramp-up-followers-and-engagement/ via IFTTT

[davisgordonc]

15 Branding Hacks to Ramp Up Followers and Engagement

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Be an Information Spigot 

I started out trying to keep everything I learned to myself, but after a few years of taking information from other people in my industry who were building big reputations by sharing, I wanted to try something new. I have seen a tremendous growth in engagement since I started publishing everything I know in blogs and videos. I feel useful to the community, like the people I used to borrow from. – Adam Steele, The Magistrate

2. Be Authentic and Engage With Your Audience 

Just putting yourself out there with your own unique story from your struggles to personal successes will eventually reap rewards. People will believe your authenticity and will better relate to you once they sense that you are authentic. It also helps to keep your story consistent and keep the engagement consistent. A high engagement rate will propel your number of followers, too. – Daisy Jing, Banish

3. Post at a Consistent, Data-Driven Time 

It is pretty straight forward, but figure out when your audience is normally on social media, and then consistently post at that opportune time every day. A lot of your followers will grow accustomed to that, and once they begin to expect it, they’ll start to look forward to it. – Erik Huberman, Hawke Media

4. Use Images That Resonate 

We found that certain characteristics of images (e.g. faces being visible) on Instagram resonate better and generate higher engagement. Consistently posting images with this in mind has allowed our engagement to grow and land some of our photos on Instagram Explorer, which ramps up our followers. – Mark Krassner, Expectful

5. Put Yourself in Front of the Camera 

As soon as my audience saw and heard me in online videos, podcasts and media interviews that I posted, it provided them with a better picture of who was behind the brand. I have found that I’ve won people over in person by being friendly, personable and funny, so I applied this to my online presence for even better results. – John Rampton, Due

6. Being Transparent Will Earn You Trust 

Social media users can discern between true content and staged content. Be true with your customers, speak transparently and they will respect you for it. Don’t expect engagement and followers to come overnight. By speaking to your audience consistently with the truth, they will value the information you communicate to them and will begin to engage. Being transparent will earn you trust. – Diego Orjuela, Cables & Sensors

7. Amp Up Your Presence on LinkedIn 

LinkedIn has introduced some changes recently that makes it easier to get your posts read and shared. Create a professional profile with a good photo and thorough description. One of the best branding strategies on LinkedIn is to share articles that have the potential to get syndicated. This is a powerful way to build your credibility and attract more leads and clients. – Shawn Porat, Scorely

8. Create Evergreen Content 

Create evergreen content that can be repurposed and reused, such as a post on the Best Laptops of 2017, and then simply update it when the new year comes. It won’t involve a lot of time after the original content is written, plus folks love list-based posts as well. It’s a great way to get more followers and increase engagement, as long as it’s accurate and credible. – Andrew Schrage, Money Crashers Personal Finance

9. Exchange Shoutouts With Niche-Relevant Personalities 

Find people in your industry with a similar follower count, and exchange shoutouts. It’s an easy way to attract relevant followers. If a particular person has a much larger following than you, offer something of value in exchange for a mention. If you find a way to offer something of value to someone, they will more than likely be more than willing to give you some social love. – Jonathan Long, LAWYE.RS

10. Use Automation on Twitter 

Twitter allows users to create automatic direct messages to followers. Take this opportunity to message new followers with a warm welcome, useful offer or great evergreen content. This helps maintain engagement with your newest fans. – Adelyn Zhou, TOPBOTS

11. Use Online Tools to Study Competitors’ Successful Ads 

We have been using Compass for a few months now and it allows us to see the most successful ads used by our competitors on Facebook and LinkedIn, and also allows us to research the audience they are targeting. Another tool to identify your audience is WhatRunsWhere. – Nitin Chhoda, Total Activation

12. Create Memes 

Take a picture that relates to your business and create a meme. Make it creative and on topic to current pop culture. Share it on your social media, and as long as it is good watch it spread. Put text on the meme to encourage the reader to take an action. You have to make it indirect, though, as to not seem spammy. Questions work well, as they encourage the reader to leave an answer. – Scott Kacmarski, Reps Direct

13. Invest in the Right Logo 

Before I invested in a logo and a friendly, bright character for the website, traction and memorability were low. Afterwards, people associated the brand with the character and it made us stand out in their minds. You should invest in something that is memorable and unique, to be used in advertising material that will distinguish your business and in some way stay with the customers. – Ajay Paghdal, OutreachMama

14. Hold Contests and Scholarships 

You want to focus these efforts on your business or niche. If you’re appealing to students, offer a scholarship type of giveaway. If you want to attract more consumers to your brand, offer a contest. The email addresses will come pouring in, and your contest will be shared if the reward is worth it. The return on investment of these is often worth it if you have a set goal, such as likes, followers, etc. – Bryce Welker, Crush The CPA Exam

15. Claim Your Listing and Pump It Full of Happy Customers 

Make sure your product listing is submitted to every review site in your niche. Once they are all listed, push satisfied customers over to populate those listings with reviews. – Tim Chaves, ZipBooks Online Bookkeeping Services

from WordPress http://ift.tt/2uHkcuG via IFTTT

[joejstrickl]

15 Branding Hacks to Ramp Up Followers and Engagement

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Be an Information Spigot 

I started out trying to keep everything I learned to myself, but after a few years of taking information from other people in my industry who were building big reputations by sharing, I wanted to try something new. I have seen a tremendous growth in engagement since I started publishing everything I know in blogs and videos. I feel useful to the community, like the people I used to borrow from. – Adam Steele, The Magistrate

2. Be Authentic and Engage With Your Audience 

Just putting yourself out there with your own unique story from your struggles to personal successes will eventually reap rewards. People will believe your authenticity and will better relate to you once they sense that you are authentic. It also helps to keep your story consistent and keep the engagement consistent. A high engagement rate will propel your number of followers, too. – Daisy Jing, Banish

3. Post at a Consistent, Data-Driven Time 

It is pretty straight forward, but figure out when your audience is normally on social media, and then consistently post at that opportune time every day. A lot of your followers will grow accustomed to that, and once they begin to expect it, they’ll start to look forward to it. – Erik Huberman, Hawke Media

4. Use Images That Resonate 

We found that certain characteristics of images (e.g. faces being visible) on Instagram resonate better and generate higher engagement. Consistently posting images with this in mind has allowed our engagement to grow and land some of our photos on Instagram Explorer, which ramps up our followers. – Mark Krassner, Expectful

5. Put Yourself in Front of the Camera 

As soon as my audience saw and heard me in online videos, podcasts and media interviews that I posted, it provided them with a better picture of who was behind the brand. I have found that I’ve won people over in person by being friendly, personable and funny, so I applied this to my online presence for even better results. – John Rampton, Due

6. Being Transparent Will Earn You Trust 

Social media users can discern between true content and staged content. Be true with your customers, speak transparently and they will respect you for it. Don’t expect engagement and followers to come overnight. By speaking to your audience consistently with the truth, they will value the information you communicate to them and will begin to engage. Being transparent will earn you trust. – Diego Orjuela, Cables & Sensors

7. Amp Up Your Presence on LinkedIn 

LinkedIn has introduced some changes recently that makes it easier to get your posts read and shared. Create a professional profile with a good photo and thorough description. One of the best branding strategies on LinkedIn is to share articles that have the potential to get syndicated. This is a powerful way to build your credibility and attract more leads and clients. – Shawn Porat, Scorely

8. Create Evergreen Content 

Create evergreen content that can be repurposed and reused, such as a post on the Best Laptops of 2017, and then simply update it when the new year comes. It won’t involve a lot of time after the original content is written, plus folks love list-based posts as well. It’s a great way to get more followers and increase engagement, as long as it’s accurate and credible. – Andrew Schrage, Money Crashers Personal Finance

9. Exchange Shoutouts With Niche-Relevant Personalities 

Find people in your industry with a similar follower count, and exchange shoutouts. It’s an easy way to attract relevant followers. If a particular person has a much larger following than you, offer something of value in exchange for a mention. If you find a way to offer something of value to someone, they will more than likely be more than willing to give you some social love. – Jonathan Long, LAWYE.RS

10. Use Automation on Twitter 

Twitter allows users to create automatic direct messages to followers. Take this opportunity to message new followers with a warm welcome, useful offer or great evergreen content. This helps maintain engagement with your newest fans. – Adelyn Zhou, TOPBOTS

11. Use Online Tools to Study Competitors’ Successful Ads 

We have been using Compass for a few months now and it allows us to see the most successful ads used by our competitors on Facebook and LinkedIn, and also allows us to research the audience they are targeting. Another tool to identify your audience is WhatRunsWhere. – Nitin Chhoda, Total Activation

12. Create Memes 

Take a picture that relates to your business and create a meme. Make it creative and on topic to current pop culture. Share it on your social media, and as long as it is good watch it spread. Put text on the meme to encourage the reader to take an action. You have to make it indirect, though, as to not seem spammy. Questions work well, as they encourage the reader to leave an answer. – Scott Kacmarski, Reps Direct

13. Invest in the Right Logo 

Before I invested in a logo and a friendly, bright character for the website, traction and memorability were low. Afterwards, people associated the brand with the character and it made us stand out in their minds. You should invest in something that is memorable and unique, to be used in advertising material that will distinguish your business and in some way stay with the customers. – Ajay Paghdal, OutreachMama

14. Hold Contests and Scholarships 

You want to focus these efforts on your business or niche. If you’re appealing to students, offer a scholarship type of giveaway. If you want to attract more consumers to your brand, offer a contest. The email addresses will come pouring in, and your contest will be shared if the reward is worth it. The return on investment of these is often worth it if you have a set goal, such as likes, followers, etc. – Bryce Welker, Crush The CPA Exam

15. Claim Your Listing and Pump It Full of Happy Customers 

Make sure your product listing is submitted to every review site in your niche. Once they are all listed, push satisfied customers over to populate those listings with reviews. – Tim Chaves, ZipBooks Online Bookkeeping Services

[markjsousa]

15 Branding Hacks to Ramp Up Followers and Engagement

The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Be an Information Spigot 

I started out trying to keep everything I learned to myself, but after a few years of taking information from other people in my industry who were building big reputations by sharing, I wanted to try something new. I have seen a tremendous growth in engagement since I started publishing everything I know in blogs and videos. I feel useful to the community, like the people I used to borrow from. – Adam Steele, The Magistrate

2. Be Authentic and Engage With Your Audience 

Just putting yourself out there with your own unique story from your struggles to personal successes will eventually reap rewards. People will believe your authenticity and will better relate to you once they sense that you are authentic. It also helps to keep your story consistent and keep the engagement consistent. A high engagement rate will propel your number of followers, too. – Daisy Jing, Banish

3. Post at a Consistent, Data-Driven Time 

It is pretty straight forward, but figure out when your audience is normally on social media, and then consistently post at that opportune time every day. A lot of your followers will grow accustomed to that, and once they begin to expect it, they’ll start to look forward to it. – Erik Huberman, Hawke Media

4. Use Images That Resonate 

We found that certain characteristics of images (e.g. faces being visible) on Instagram resonate better and generate higher engagement. Consistently posting images with this in mind has allowed our engagement to grow and land some of our photos on Instagram Explorer, which ramps up our followers. – Mark Krassner, Expectful

5. Put Yourself in Front of the Camera 

As soon as my audience saw and heard me in online videos, podcasts and media interviews that I posted, it provided them with a better picture of who was behind the brand. I have found that I’ve won people over in person by being friendly, personable and funny, so I applied this to my online presence for even better results. – John Rampton, Due

6. Being Transparent Will Earn You Trust 

Social media users can discern between true content and staged content. Be true with your customers, speak transparently and they will respect you for it. Don’t expect engagement and followers to come overnight. By speaking to your audience consistently with the truth, they will value the information you communicate to them and will begin to engage. Being transparent will earn you trust. – Diego Orjuela, Cables & Sensors

7. Amp Up Your Presence on LinkedIn 

LinkedIn has introduced some changes recently that makes it easier to get your posts read and shared. Create a professional profile with a good photo and thorough description. One of the best branding strategies on LinkedIn is to share articles that have the potential to get syndicated. This is a powerful way to build your credibility and attract more leads and clients. – Shawn Porat, Scorely

8. Create Evergreen Content 

Create evergreen content that can be repurposed and reused, such as a post on the Best Laptops of 2017, and then simply update it when the new year comes. It won’t involve a lot of time after the original content is written, plus folks love list-based posts as well. It’s a great way to get more followers and increase engagement, as long as it’s accurate and credible. – Andrew Schrage, Money Crashers Personal Finance

9. Exchange Shoutouts With Niche-Relevant Personalities 

Find people in your industry with a similar follower count, and exchange shoutouts. It’s an easy way to attract relevant followers. If a particular person has a much larger following than you, offer something of value in exchange for a mention. If you find a way to offer something of value to someone, they will more than likely be more than willing to give you some social love. – Jonathan Long, LAWYE.RS

10. Use Automation on Twitter 

Twitter allows users to create automatic direct messages to followers. Take this opportunity to message new followers with a warm welcome, useful offer or great evergreen content. This helps maintain engagement with your newest fans. – Adelyn Zhou, TOPBOTS

11. Use Online Tools to Study Competitors’ Successful Ads 

We have been using Compass for a few months now and it allows us to see the most successful ads used by our competitors on Facebook and LinkedIn, and also allows us to research the audience they are targeting. Another tool to identify your audience is WhatRunsWhere. – Nitin Chhoda, Total Activation

12. Create Memes 

Take a picture that relates to your business and create a meme. Make it creative and on topic to current pop culture. Share it on your social media, and as long as it is good watch it spread. Put text on the meme to encourage the reader to take an action. You have to make it indirect, though, as to not seem spammy. Questions work well, as they encourage the reader to leave an answer. – Scott Kacmarski, Reps Direct

13. Invest in the Right Logo 

Before I invested in a logo and a friendly, bright character for the website, traction and memorability were low. Afterwards, people associated the brand with the character and it made us stand out in their minds. You should invest in something that is memorable and unique, to be used in advertising material that will distinguish your business and in some way stay with the customers. – Ajay Paghdal, OutreachMama

14. Hold Contests and Scholarships 

You want to focus these efforts on your business or niche. If you’re appealing to students, offer a scholarship type of giveaway. If you want to attract more consumers to your brand, offer a contest. The email addresses will come pouring in, and your contest will be shared if the reward is worth it. The return on investment of these is often worth it if you have a set goal, such as likes, followers, etc. – Bryce Welker, Crush The CPA Exam

15. Claim Your Listing and Pump It Full of Happy Customers 

Make sure your product listing is submitted to every review site in your niche. Once they are all listed, push satisfied customers over to populate those listings with reviews. – Tim Chaves, ZipBooks Online Bookkeeping Services

[njsnumberonesuppstore]

Does Your Branding And Marketing Suck? Do You Need Leads Like Yesterday? OKAY 👍 WE GOT YOU… On this episode of Vertical Momentum Resiliency Podcast we chat withRichard Kaufman Veteran-Keynote speaker-Comeback Coach & Hawke Media Erik Huberman about Branding and Marketing your business effectively. TO WATCH/LISTEN TO THIS EPISODE ON YOUR FAVORITE PLATFORMS CLICK RIGHT HERE https://linktr.ee/VerticalMomentum 💣 Top Knowledge Bombs 💣 💰When you start a new business how and where do you start marketing? 💰 Is email marketing REALLY dead? 💰 How YOU should think about marketing on Facebook,TikTok and LinkedIn. 💰 How to build your brand properly over the short and long term. 💰 Why you should always under promise and over deliver in business. 💰 What are the 3 pillars of marketing? 💰 Does your business have a mission statement and a cause your customers can get behind? 💰 Have you ever been told you need to write a book? Find out why you need to. 💰 What is social proof and how do you get it? 💥 In the last 3 minutes he gives you actionable steps to starting and marketing a business today. Check out his amazing book The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar https://a.co/d/gJc46tP HUGE ANNOUNCEMENT OUR BOOKS, COFFEE AND SWAG ARE SOLD OUT AT ALL RETALIERS NATIONWIDE AND CAN ONLY BE ORDERED HERE https://linktr.ee/VerticalMomentum Thank you TEAM VMNATION 🙏🙏 Homaira Jahan Sonom Indy's It Department Patrick Burt William Maitre Kennedy Page Really? Designs StreamYard #branding #marketingdigital #digitalmarketing #verticalmomentum https://www.instagram.com/p/Ci0vaizJcLJ/?igshid=NGJjMDIxMWI=

[hrexecutivebyashishbhalla]

Tweeted

snacknation: Hawke Media CEO Erik Huberman just delivered a marketing masterclass on our #BrandBuilder podcast! Listen to the full interview to learn the 5 deadly #marketing mistakes you might be making ... and how to avoid them. https://t.co/yuKIYpmitd pic.twitter.com/oxUry7WhFK

— Ashish Bhalla (@Ashish__Bhalla) April 18, 2019