#generatedcontent

[missfidonyo-aiart]

[wooassist]

Will Google Penalize My Website for Having Content Written by an AI? Debunking the Myth

As artificial intelligence (AI) continues to advance, businesses are increasingly utilizing AI tools to streamline content creation processes. However, concerns about the impact of AI-written content on search engine rankings, particularly in relation to Google penalties, have emerged. In this article, we will address the common question: Will Google penalize my website for having AI-written content? The answer, in short, is no, as long as the content is of high quality, is valuable to users, and meets Google’s standards for good content. With the right approach and adherence to best practices, AI-generated content can actually benefit your website’s search visibility and user experience.

Understanding Google’s Focus on Quality Content

Google’s primary objective is to provide users with the most relevant and valuable information. Over the years, Google has introduced various algorithm updates, such as Panda and RankBrain, to prioritize high-quality content that meets user expectations. The focus is on delivering a positive user experience by ensuring that search results lead to reliable, informative, and well-written content.

Leverage AI for Your Content Marketing and SEO

The Quality of AI-Written Content

AI tools have come a long way in generating content that mimics human writing, and their capabilities continue to improve. When properly utilized, AI can produce high-quality content that is indistinguishable from human-written content.

AI algorithms can analyze vast amounts of data, follow specific guidelines, and generate coherent and engaging articles. The key to avoiding penalties lies in ensuring that the AI-generated content is valuable, relevant, and aligns with Google’s quality guidelines.

Meeting Google’s Standards for Good Content

While AI can help automate content creation, it is crucial to establish guidelines and parameters for the AI algorithms to follow. By setting clear objectives and defining the target audience, businesses can ensure that AI-generated content aligns with Google’s standards for good content. This includes avoiding keyword stuffing, writing unique and original articles, maintaining proper grammar and spelling, and providing accurate and reliable information.

Quality Control and Human Oversight

To ensure the quality of AI-written content, businesses should implement a robust quality control process. While AI algorithms can generate the bulk of the content, human oversight is essential to review, edit, and enhance the AI-generated articles. Human editors can add a personal touch, perform fact-checking, verify accuracy, and fine-tune the content to align with the website’s tone and style. This combination of AI automation and human expertise ensures that the content meets the highest standards.

Value and Relevance to Users

One of the most critical factors in avoiding Google penalties is creating content that provides genuine value to users. AI-generated content should address user intent, answer their questions, and offer practical solutions. By focusing on creating content that genuinely helps and informs users, businesses can ensure that their AI-written articles are well-received by both users and search engines.

Optimizing AI-Written Content for SEO

While the content creation process can be automated, it is essential to optimize AI-written content for search engine optimization (SEO). This includes conducting keyword research, incorporating relevant keywords naturally, optimizing meta tags and headings, and ensuring proper formatting. By applying SEO best practices to AI-generated content, businesses can enhance their search visibility and increase organic traffic.

Leveraging Expert Assistance

To navigate the complexities of AI-generated content and ensure compliance with Google’s guidelines, it is beneficial to seek expert assistance. Partnering with an experienced team can provide valuable insights, guidance, and quality assurance to ensure that your AI-written content meets the highest standards. Their expertise can help optimize the content for SEO, validate its accuracy, and align it with your website’s goals and target audience.

Leverage AI for Your Content Marketing and SEO

Embracing AI-Generated Content: A Path to SEO Success with Quality and Innovation

Google does not penalize websites solely for having AI-written content. The key to avoiding penalties lies in creating high-quality, valuable, and user-centric content that meets Google’s standards. AI tools can be leveraged to automate the content creation process, but human oversight and quality control are crucial to ensure the content’s accuracy, relevance, and adherence to SEO best practices.

[a2zbookmark]

14 Tips to Leverage User-Generated Content for Your Brand

In today’s competitive digital landscape, brands are continuously looking for ways to build trust and connect authentically with their audience. One of the most effective methods to achieve this is through user-generated content (UGC). This is content created by users, customers, or fans that showcases their experiences with a product or service. Leveraging UGC not only saves your brand time and resources but also provides a powerful form of social proof. In this article, we’ll explore how to leverage user-generated content for your brand and why it’s such a game-changer in modern marketing.

What is User-Generated Content (UGC)?

User-generated content (UGC) refers to any form of content such as images, videos, reviews, blog posts, or social media updates—created by users rather than by the brand itself. Unlike traditional marketing content, UGC is often more authentic and relatable because it comes directly from customers who have experienced your brand firsthand. This authenticity makes it more trustworthy and persuasive for potential customers. Read the full article

[ai-network]

Large Language Model (LLM) AI Text Generation Detection Based on Transformer Deep Learning Algorithm

Overview of the Paper This white paper explores the use of advanced artificial intelligence (AI) techniques, specifically Transformers, to detect text that has been generated by AI systems like large language models (LLMs). LLMs are powerful AI models capable of generating human-like text, which can be used in various applications such as customer service chatbots, content creation, and even answering questions. However, as these AI models become more advanced, it becomes increasingly important to be able to detect whether a piece of text was written by a human or an AI. This is crucial for various reasons, such as preventing the spread of misinformation, maintaining authenticity in writing, and ensuring accountability in content creation. What Are Transformers? Transformers are a type of AI model that is particularly good at understanding and generating text. They work by processing large amounts of data and learning patterns in human language. This allows them to generate responses that sound natural and coherent. Imagine you’re having a conversation with someone online, but instead of a person, it’s an AI responding. The AI uses a Transformer model to predict the best possible response based on your input. This technology powers chatbots, virtual assistants, and other applications where machines generate text. Why Detect AI-Generated Text? As LLMs get better at mimicking human language, it becomes harder to tell whether something was written by a person or by a machine. This is particularly important for industries like news media, education, and social media, where authenticity and accountability are crucial. For example: - Fake News: AI-generated text could be used to spread false information quickly and efficiently. - Plagiarism: In education, students might use AI to generate essays, raising questions about originality and intellectual integrity. - Customer Interactions: Businesses need to ensure that AI is used responsibly when interacting with customers. The authors of this paper propose a solution: developing AI models that can detect AI-generated text with high accuracy. How Does the Detection Work? The detection system described in the paper uses the same AI technology that generates text—Transformers—but in reverse. Instead of producing text, the system analyzes a piece of text and tries to determine if it was generated by a human or an AI. To improve the accuracy of this detection, the researchers combined Transformers with two other AI techniques: - LSTM (Long Short-Term Memory): This is a type of AI model that is good at understanding sequences of information, like the structure of a sentence. It helps the system better understand the flow of the text. - CNN (Convolutional Neural Networks): Normally used in image recognition, CNNs help by breaking down text into smaller pieces and analyzing local patterns, such as word relationships. By combining these three techniques—Transformers, LSTM, and CNN—the detection system can identify patterns in AI-generated text that humans might miss. For example, AI-generated text might repeat certain phrases or use unusual word combinations that a human would likely avoid. Performance and Accuracy The detection model was tested on a wide variety of texts generated by different AI models. The results were impressive: - The model achieved 99% accuracy in identifying whether a piece of text was written by a human or an AI. - It was particularly effective at spotting texts generated by advanced AI systems like GPT-3, one of the most powerful LLMs available. This high level of accuracy makes the system a valuable tool for businesses, educators, and regulators who need to ensure that AI is being used responsibly. Real-World Applications The ability to detect AI-generated text has several important applications: - Education: Schools and universities can use this technology to check whether students are submitting original work or AI-generated essays. - Media: Journalists and editors can verify the authenticity of content before publishing it, ensuring that no fake news or misinformation is included. - Business: Companies that use AI chatbots to interact with customers can ensure that the responses are appropriate and don't mislead customers. - Legal & Compliance: Regulatory bodies can monitor AI-generated content to ensure it adheres to legal standards, especially in sensitive areas like finance or healthcare. Challenges and Future Directions While the model is highly accurate, there are still some challenges: - Evolving AI Models: As AI models become more advanced, they will get better at mimicking human language. This means that detection systems will need to evolve as well. - Data Quality: The accuracy of the detection system depends on the quality and diversity of the data it is trained on. The better the training data, the more effective the detection will be. In the future, the authors suggest that combining multiple AI detection models or using other techniques like blockchain for content verification could improve the reliability of detecting AI-generated text. Conclusion In an age where AI-generated content is becoming more prevalent, the ability to detect such content is essential for maintaining trust and accountability in various industries. The Transformer-based detection system proposed in this paper offers a highly accurate solution for identifying AI-generated text and has the potential to be a valuable tool in education, media, business, and beyond. By using a combination of advanced AI techniques—Transformers, LSTM, and CNNs—this model sets a new standard for AI text detection, helping to ensure that as AI continues to grow, we can still distinguish between human and machine-generated content. Read the full article

[technophili]

10 Groundbreaking Ways AI is Revolutionizing Scientific Research

I was wondering, is artificial intelligence really revolutionizing scientific research? Every day, new things are born that speed up scientific discoveries, and this gives us a certain advantage, since we often wonder if we could have done this or that 10, 20 or 50 years ago. Seriously, do you think that generation X could have imagined that a game like cyberpunk 2077 could exist? (personally, it's my favorite game, I love it too much!) Or get answers on command with artificial intelligence? Of course not! That's why today we're going to tell you what AI does at every stage of the research process, from hypothesis formulation to data analysis. It's going to be fascinating!

Accelerating scientific discovery

Credits: Image by jcomp on Freepik There's one thing that's important in all scientific disciplines if we want to use AI in scientific research, and that's the fact that it's capable of processing astronomical quantities of data, and the fact that it's capable of identifying patterns.

Credits: Image by freepik If I take genomics as an example (according to the dictionary, genomics is a branch of genetics that studies genomes (a genome is the set of hereditary material composed of nucleic acids (DNA or RNA) of a cellular organelle, organism or species)). So I was saying that if I take genomics as an example, AI would be very useful for analyzing huge datasets to discover which disease might be associated with a gene and vice versa.

Credits: image by freepik If we now take the environmental sciences, AI can be used to process data coming from sensors and satellites, so it can monitor climate change and predict natural disasters in advance, but of course at first it won't be at all accurate, but it will get better and better.Then there's the discovery and development of medicines. The way drugs are currently discovered is insanely time-consuming and costly, but if we used artificial intelligence, we'd be able to analyze databases of chemical compounds in no time at all, so we'd know whether they're effective or not, not to mention whether they're safe.

Credits: image on pexels Robotics and automation play an important part in this. Robots are designed to do the same tasks over and over again, so that's what they can be used for, and scientists can concentrate on other things. Another field of science in particular is materials science, where robots will be used to synthesize and test new materials in no time at all.

We can also improve data analysis and modeling.

Credits: stock photo by vecteezy It's important for scientists today to have AI models that are able to predict and make better simulations. And this could be particularly useful in climate science, for example, if we needed to know what impacts different global weather patterns might have, AI would be a great asset for making simulations. We'd even be able to understand the behavior of subatomic particles, and if you haven't got a clue, you should know that it's impossible to do that kind of thing if you were just trying to experiment with physics.On the one hand, if researchers were to use natural language processing technologies and knowledge graphs, this would help to blend different data sets, and would also be very useful if we needed to retrieve important information from the scientific literature.On the other hand, they could be used in biomedicine, because since it's its specialty to analyze data, it could do the same here by analyzing published research, so we could find potential drugs or even try other personalized therapeutic approaches.

 A warm welcome to the scientific research manager! 

An interesting study cited by techxplore,

Credits: Maximilian Koehler| ESMT Berlin

Credits: Henry Sauermann (@HSauermann) X.com published in Research Policy by Maximilian Koehler and Henry Sauermann, is examining a new role for artificial intelligence in scientific research: guess what it is! Well, as you saw in the header, it's the role of manager supervising human workers. This concept of algorithmic management(AM) represents a change in the way research projects are conducted, and could enable us to think bigger and operate on a larger scale and with greater efficiency.Koehler and Sauermann's research shows that it is indeed true that AI can replicate human managers, but it can also supervise them if we consider certain parts of research management. They identify five key managerial functions that AI can perform effectively:1. Task allocation and assignment2. Leadership3. Coordination4. Motivation5. Learning supportThe researchers studied various projects using online documents, interviews with organizers, AI developers and project participants, and even participated in some projects themselves. Thanks to this approach, it's obvious that we can find out which projects use algorithmic management, and it's also obvious that we can understand how AI manages to do all this.In fact, we're seeing more and more use of artificial intelligence in AM, and that's not good at all, absolutely not! Because by doing so, research productivity drops.  As Koehler states, quoted by Techxplore, "The capabilities of artificial intelligence have reached a point where AI can now significantly enhance the scope and efficiency of scientific research by managing complex, large-scale projects".So we're all asking the same question, what can be the: 

Key benefits of AI in research and education 

 According to the National Health Institute, AI could dramatically transform research and education through several key benefits:1. Data processing:as I mentioned above, AI's specialty is processing huge amounts of data which is a huge advantage for researchers who want to use elaborate datasets and like that they will be able to derive worthwhile insights. (National Health Institute, 2024).2. Task automation:as AI is capable of automating tasks, this can be useful for organizing certain tasks such as formatting and citation, and as it saves researchers time and energy, they can then concern themselves with more difficult and innovative work (National Health Institute, 2024).3. Personalized learning  AI can create personalized learning paths for students, tailoring the experience to their unique needs and learning preferences (National Health Institute, 2024). 

As usual, all is not so rosy 

I hope you already know that even in scientific research, all is not so rosy in terms of morality and challenges. If you remember, AI's specialty is actually analyzing data, so, as the National Health Institute makes clear, if it's just analyzing the same data over and over again, or even if it's just analyzing the same things in the same data over and over again, we can end up with predictions that are wrong, and that will lead to results that are downright bad and harmful. It's the same as when we use AI to write an entire article, the AI draws on the same data, and that's why we end up with articles that bring no value to the reader, lack personal experience and are plagiarism of other articles. The same goes for AI used to write film scripts: the more you use it, the more you'll realize that the scripts are all the same, so there's no originality left. It's a bit like the way it works with scientific research, except that here we're talking about sensitive data, especially in the fields of health and medical research. Let's not forget, too, that these biases can appear at any stage, whether in the collection of data or in the evaluation of models, so this kind of thing can lead to results that aren't true, and these results can influence the instructions given in clinics or medical interventions.Recent studies agree with this point, saying that these biases can lead to significant health disparities. If researchers are vigilant in identifying and reducing these biases, no problem! It's always important to make sure that the information generated by AI is fair and accurate, and not a hallucination . You don't want to be the guinea pig in a scientific experiment that's guaranteed to kill you, do you? The rise of AI-generated content in scientific publications is yet another dilemma to be solved, and why are we talking about this? Because the Cornell Daily Sun, reported that it has already happened that AI-generated articles containing, we must remember, totally absurd or fabricated information have been submitted to and even published in scientific journals. A perfect example occurred just recently, in February 2024, when Frontiers in Cell and Developmental Biology published an article entitled "Cellular functions of spermatogonial stem cells in relation to JAK/STAT signaling pathway".A day after publication, readers noted that the figures were undoubtedly AI-generated and contained spelling mistakes, diagrams that represented nonsense and anatomically incorrect illustrations. The journal withdrew the article within three days. It's because of stuff like this that it's important that we put in place robust peer review processes and clear guidelines on how we use and disclose AI in research publications. And at the same time, isn't AI being abused in academic publications? It's true! It's hard to maintain scientific integrity now that technology is advancing so rapidly.

Don't tell me that artificial intelligence is being used in paper mills!

I don't know if you knew this, but according to the National Health Institute, AI is even being abused in "paper mills" to produce fraudulent articles on a massive scale, and you wouldn't believe how much this use has led to an increase in the volume of false publications. And with all this, can we still believe in scientific research? I wonder. The fact that these factories use AI to generate text and images makes it increasingly difficult to know whether research is genuine or not, and that's not at all a good thing for scientific literature, which is supposed to have integrity.Also according to the National Health Institute, Gianluca Grimaldi and Bruno Ehrler address this issue in their book "AI et al: Machines Are About To Change Scientific Publishing Forever". They warn that "A text-generation system combining speed of implementation with eloquent and structured language could enable a leap forward for the serialized production of scientific-looking papers devoid of scientific content, increasing the throughput of paper factories and making detection of fake research more time-consuming".

So it's hard to detect AI-generated content?

It's true that publishers and editors have developed various software tools to detect similar texts and plagiarism, but that doesn't mean that AI-generated texts can be easily identified. However, there are various players in the academic and publishing world, such as publishers, reviewers and editors, who increasingly want to use the world's artificial intelligence content detectors, if you still haven't figured out how they're going to use them, basically, they just differentiate between texts written by humans and those generated by AI but even if there are some tools for that, they're not 100% reliable.

Advantages of AI in scientific publishing 

Leaving aside the challenges, let's think about what artificial intelligence has to offer in terms of advantages in the scientific publishing process. According to technology network, Dmytro Shevchenko, (not the footballer but) PhD student in computer science and data scientist at Aimprosoft, highlights several positive applications of generative AI (GAI) in publishing:1. Creating abstracts and summaries: we can use Large Language Models (LLM) to generate abstracts of research articles, and it's much easier for readers to understand what the conclusions and implications of the research are.2. Linguistic translation: LLMs can also make it easy to translate research articles into several languages, making research results more accessible and far-reaching.3. Text checking and correction: LLMs trained on large datasets can generate consistent and grammatically correct texts, which can improve the overall quality and readability of research articles (Technology Network, 2024).Andrew Stapleton, former chemistry researcher and current content creator for academics, agrees: "AI is a fantastic tool to streamline and speed up the publishing process. So much of the boring and procedural can be written faster (abstracts, literature reviews, summaries and keywords etc.)” 

AI policy developments in scientific publishing

According to technology network, the scientific publishing community has been debating how to start using AI in scientific research and writing. Early 2023, Many publishers adopted restrictive positions, with some, such as Science, banning the use of AI tools altogether. Herbert Holden Thorp, editor-in-chief of Science magazine, said: "The scientific record is ultimately one of the human endeavor of struggling with important questions. Machines play an important role, but as tools for the people posing the hypotheses, designing the experiments and making sense of the results. Ultimately the product must come from - and be expressed by - the wonderful computer in our heads"(Technology Network, 2024).However, given the rapid evolution of technology, many magazines have seen fit to change their policy. Science, for example, changed its stance later in the year, now allowing authors to declare how AI has been used in their work. Other major journals have done the same, so they require you to say whether you've used AI but are totally against using AI to generate or modify research images.(They're good Science, very good!)Policies vary from publisher to publisher:-  JAMA wants detailed information on any AI software used, including name, version, manufacturer and dates of use. - -Springer Nature has specific policies for peer reviewers, so they are asked not to upload manuscripts to generative AI tools if they don't have safe AI tools. - - Elsevier's policies accept the use of AI to write manuscripts so that readability and language are improved, but still require others to declare that they have used AI when they are ready to submit (Technology Network, 2024).

More policy implementation challenges? It gets boring in the end!

Despite these efforts, implementation and enforcement of AI policies in scientific publishing remain problematic. There's a recent incident and it involved an Elsevier journal that puts these difficulties in a new light when it published a peer-reviewed introduction, which, you guessed it, was generated by artificial intelligence. This particularly upset the public, who wondered whether we were really following the guidelines? (Technology Network, 2024).A study by Ganjavi et al. explored the extent and content of guidelines for AI use among the top 100 academic publishers and scientific journals. They found that only 24% of publishers provide guidelines, with only 15% among the top 25 publishers analyzed. The authors concluded that the guidelines of some leading publishers were "deficient" and noted substantial variations in the permitted uses of BGS and disclosure requirements (Technology Network, 2024).

Towards a robust framework for AI in scientific publishing

To meet these challenges, experts call for a comprehensive approach to managing the use of AI in scientific research and publishing. Nazrul Islam and Mihaela van der Schaar  suggest a multi-faceted strategy that includes:1. Developing comprehensive guidelines for the acceptable use of AI in research.2. Implement suitable peer review processes to identify and scrutinize AI-generated content.3. Foster collaboration between clinicians, editorial boards, AI developers and researchers to understand the capabilities and limitations of AI.4. Create a strong framework for transparency and accountability in the disclosure of AI use.5. Conduct ongoing research into the impact of AI on scientific integrity (Technology Network, 2024).Nevertheless, progress is already being made in developing these frameworks. The "ChatGPT and Generative Artificial Intelligence Natural Large Language Models for Accountable Reporting and Use" (CANGARU) Read the full article

[seoislocal]

4 Ways to Leverage User-Generated Content for Authentic Branding

In the age of social media and digital connectivity, consumers crave authenticity and transparency from brands more than ever before. Traditional advertising and marketing tactics are often met with skepticism, and consumers are increasingly turning to their peers for trusted recommendations and insights.

This is where user-generated content (UGC) comes into play, offering businesses a powerful tool for building authentic brand connections and fostering consumer trust.

In this article, we’ll explore four effective ways to leverage UGC for authentic branding read more here...

[missfidonyo-aiart]

[mark-matos]

🤖🚀AI-geddon in 2024 Election: It's Raining Deepfakes, Hallelujah!👾🗳️

🎭When Politics Enters the Twilight Zone: AI Takes Center Stage💻🇺🇸

Beam me up, Scotty!🛸 Our 2024 election extravaganza is morphing into an episode straight from the Twilight Zone🌀👻 as AI is boldly going where no political campaign has gone before🚀.

🤡AI's Pandora Box: The Deepfake Circus Comes to Town🎪👹

Picture Thor⚡ and Loki🐍 duking it out in an epic presidential debate🎙️. Impossible, you say? Welcome to the age of AI🖥️, where deepfakes – the unholy love child of Photoshop and AI – are turning politics into a Marvel-ous circus🎪.

🎥AI, the Modern Pied Piper: Leading Voters Astray with Viral Videos📱💥

Former President Trump🇺🇸 and Florida's Gov. Ron DeSantis🌴 are riding the AI dragon🐉, churning out videos that are setting the cyberspace on fire🔥 faster than spoilers from the final season of Game of Thrones🐉👑.

😲AI: The Master Illusionist or the Ultimate Deceptor?🎩🐇

Did AI pull a Thanos💜🧤 and snap the reality out of our political campaigns, or is this just another harmless rabbit out of the hat trick? The line between fact and fiction is starting to look as wavy as the quantum realm from Ant-Man🐜.

🧠Are We Ready for This Mind-bending AI Roller Coaster?🎢🤯

Remember how you felt after watching Inception for the first time🌀? Confused, awed, a tad bit dizzy? That's exactly how the 2024 election is shaping up for voters👀. Fasten your seatbelts, folks. It's going to be a wild ride🎢!

📧AI's New Playground: Campaigning and Fundraising Emails📬💰

Enter Quiller.ai🤖, the Tony Stark of AI tools, writing and sending campaign fundraising emails✉️ faster than you can say 'Infinity Stones💎.' It's efficient, it's sustainable, and it'll bring in the dough💰 without making a Hulk out of your human resources👩‍��👨‍💼.

🕵️‍♂️In the Game of AI, You Win or You Get Fooled🔍🧩

In this Westworld-esque reality🤠🤖 where AI-generated content is as common as zombie outbreaks in The Walking Dead💀🚶‍♀️, the responsibility of separating the real from the fake falls squarely on the shoulders of voters🙋‍♀️🙋‍♂️. This isn't the Matrix; there's no red or blue pill💊 to help you out.

🚦Navigating the AI Superhighway: The Road Ahead for Regulation🛣️📝

As Congress grapples with regulating this Pandora’s box of AI🗃️🔐, we're left wondering: How do we ensure fair play in the era of AI? Is there a Justice League of regulators who can keep the AI beasts in check🦸‍♀️🦸‍♂️? Will the real AI superheroes please stand up👥?

[oformablog]

SEO For AI-GeneratedContent- What Google Says& What You Should Do?

In today’s fast-paced digital landscape, one topic has been generating a buzz among marketers, bloggers, and SEO experts alike: AI-generated content. With a multitude of AI tools being launched daily, many of us find ourselves contemplating its current usage and eagerly speculating about the future it holds. The journey of AI writing tools hasn’t always been smooth sailing. In the past, numerous…

[digiphlox]

There's no need to pay to create user-generated content. These 4 UGC strategies will prove that generating and consuming user-generated content can be just as effective at growing followers and likes as any other methods you could invest in

[marybeth-denton-blog]

Effective Content Builds Relationships

According to Hootsuite, the key to developing and sharing effective content is to keep your audience’s interests, goals, and pain points in mind. An organization must know who their target audience is (demographics), understand what content will resonate with them (interests), and understand what they're up against (pain points) or why they became a customer. This iPage.com blog provides specific examples of how to create effective content based on your audience’s pain points.

 There are two ways to develop effective content: created and curated. Created content is produced within an organization, such as blog articles, white papers, infographics, guides, and visuals. It allows the organization to position themselves as a thought leader, with unique insight, knowledge, and perspective. It is also better for driving traffic to the organization’s website. A good rule of thumb is to post 40% created content and 60% curated content.

 Curated content is gathered from trusted sources, both internal and external. It is a great way to grow an organization’s social media audience and demonstrate the company’s position as a trusted advisor in an industry. Internal curation of content is repurposing or breaking apart the most effective created content into smaller bits. External curation of content can be either sharing user-generated posts or aggregating or distilling industry content that resonates with your audience and supports the values of your organization.

 So what does developing and sharing effective content have to do with becoming a social organization? Content plays a crucial role in achieving business and social media objectives such as brand recognition, thought leadership, audience engagement, and lead generation. It allows an organization to cement its position as a go-to destination, whether it be for entertainment, education, or inspiration. Effective, well-planned content is a great way to build long-term, trusting relationships with your audience, ultimately supporting the needs of your business. A strong content strategy acts as a game plan for coordinating, creating, and distributing content in a way that cultivates a community. A social organization uses that community for mass collaboration to identify change and press for its adoption within the formal organization to improve corporate competence and remain competitive in the market.

[seoislocal]

Crafting High-ROI Ad Campaigns: 6 Affordable Tactics for Small Businesses

In the realm of modern business, advertising stands as a cornerstone of success. However, for small businesses operating on limited budgets, the challenge lies in crafting advertising campaigns that yield a high return on investment (ROI) without significant financial strain. Fortunately, there are affordable tactics available that can empower small businesses to create effective ad campaigns. In this article, we will explore six such tactics, each tailored to help small businesses maximize their advertising ROI read more here...

[phungthaihy]

B2B Instagram Marketing: Using Instagram to Sell B2B Products http://ehelpdesk.tk/wp-content/uploads/2020/02/logo-header.png [ad_1] Instagram is an extremely visual... #affiliatemarketing #b2b #b2binstagrammarketing #b2binstagramstories #b2binstagramstrategy #b2bmarketing #b2bmarketingideas #b2bmarketingplan #b2bmarketingstrategies #b2bsocialmedia #b2bsocialmediamarketing #branding #businessbranding #contentmarketing #copywriting #digitalmarketing #facebookmarketing #google #googleads #googleanalytics #graphicdesign #instagram #instagramgraphics #instagrammarketing #instagrammarketingforb2b #instagrammarketingtips #instagramshopping #instagramstories #instagramstrategy #marketing #marketingstrategy #podcast #podcasting #ppcadvertising #seo #socialmediagraphics #socialmediamarketing #startapodcast #ugc #user-generatedcontent #youtubeaudiencegrowth #youtubemarketing

[hibakeshishian-blog]

Expert Session Analysis Blog #2

Check out this very insightful expert session by Bree Nakatani on How to Generate 1000’s of Leads Using Social Media. Bree talks about mainly three different ways to conduct contests through different social media platforms to generate qualifying leads.  

Bree explains that there are as many as 13 different contests to gain leads, like vote, Instagram, referral, photo, essay contests and so on. Any of these contests can be ran on the company’s website page, Facebook page, Twitter page, and domain.  She explains that usually out of these different contests the first contest companies run is the sweepstake, as it’s the simplest type of contest that gets a lot of traction and new leads.

She starts off with the sweepstake on Twitter contest and gives us a couple examples of an “Enter to Win Sweepstake” that runs for around a month. Basically, anyone that enters the sweepstake becomes an automatic follower for the company and by entering the contest they are automatically sending a tweet that basically helps spread the word about the campaign. A permission has been to be taken from the contestants to retweet and usually contestants have no problem doing so. This kind of campaign usually is mobile optimized too. The examples Bree talked about are campaigns that had just started and already gained so much traction because of the nature of how the contests are optimized to share and enter and are so easy to set up. Bree explains that a good amount to run a sweepstake on Twitter is around a month, for it to stay a success it has to be tweeted out again once a day so it can stay relevant and it can be seen by the followers. To not annoy or bore the followers a company has to switch up the tweet and reinvent it so it doesn’t become boring. Bree advises that to get qualified leads entering the contest accompany has to give away something that is related to the business,  and not to give away something that would just make people want to enter win and then unfollow the company and not be interested in it or its products, rather than converting these leads to buyers.

The other contest she talked about is the “Instagram Hashtag Contest”, she gives examples and shows how the contest is done, a company asks contestants to take a picture on a specific topic and hashtag the picture to enter the contest. Usually the contestants are asked to use the hashtag and follow the companies account to qualify for the contest. The best way according to Bree, is to ask the contestants to follow a hashtag and tag three friends, as it is the best way to get more followers and target the companies intended market. The company chooses the best hashtag to be the winner. This contest is so easy to manage, the company has to enforce rules, choose a winner, and gather and monitor campaign analytics to see the results of the contest. To get the most reach a company has to post about the campaign three times a week on Instagram, post the prize, the value of the prize, and switch up the caption as they post to promote it and to keep it interesting. In my opinion hashtags are great for people that like to feel that they are part of a company, as people love sharing their experiences and their own movement and it helps getting people motivated by seeing others contestants inspirations.

The last contest she talked about is the “Facebook Photo Contest” to increase likes. Contestants have to post a photo that is relevant to the contest and the photo with the most likes will be the winner. The company either lets the photo with the most likes be the winner or chooses to participate by choosing from a number of photos that got the most likes. The example Bree used is a company that chose the winner from the 10 photos that got the most likes this way the company assures it has a hand in who the final winner would be. Enabling voting on Facebook for the photo contest makes it more fun and easier for contestants and helps to gain more followers.  

In my opinion any contest that use the customers content is  a great idea and a  smart approach. Sharing the content of the customers and showing them that they are relatable to the customers and that they appreciate their input and insight on company related information makes the customer feel connected to this company. “User-generated content is any contentcreatedby a platformuser. Often, companiesinvitecustomersto create contentarounda particular theme and then either (1) choose some of the best submissionsto be repostedby the companyor (2) encouragecustomersto use a particular hashtagso that the users’ contentwill automatically be linked via the hashtag…User-generatedcontent can have two important benefits for a company. Not only does the company expand the amount of potential content to use, but the company also personalizes the connection it has with its customers. Posting content from customers can humanize the company and thereby make the company-customer connection feel more personal. The major disadvantage of user-generated content is that customers often do not have an incentive to respond to the company’s request for content. Creating content requires effort on the part of the customer, so a customer will not generate content unless they have an intrinsic motivation (e.g., they already feel a close connection with the company or creating the content is itself fun) or a sufficient extrinsic motivation (e.g., they receive a discount or an entry into a drawing in exchange for submitting content). User-generated content with customers typically works best during a concentrated time window rather than on an ongoing basis” (Draper and Larson, 2018).

Bree talks about Wish Pond, that is a great marketing software company that has marketingtools designed to quickly and easily scale a business and helps with contests by tracking the movement of customers. I checked the website of this company out and went through all their different marketing tools that I found very powerful and will be a great addition to any strong social media campaign.

References

Draper S, Larson J. (2019). Digital Marketing Essentials.  Retrieved from https://edify.stukent.com/app/publication/d801ea3f-55b7-4374-ac5a-03d0e2cff93f/417149a8-ec84-467e-97c5-5e8291f3d39a/fd96e57d-c8fe-46ee-a2b0-8cf4d61f9d72/7f3b571e-1f7d-4e16-ba3a-eeba1a742ada/view

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DIY Visual Content for Small Businesses

In today's digital landscape, visual content has become a powerful tool for small businesses to effectively engage their target audience and convey their brand message. However, hiring professional designers or agencies to create visual content can be expensive, especially for small businesses with limited budgets. The good news is that with a bit of creativity and the right tools, you can produce compelling visual content in-house. In this blog post, we'll explore some DIY tips and tools to help your small business create captivating visual content that resonates with your audience. **1. ** Define Your Brand Aesthetic: Before you start creating visual content, it's essential to establish a consistent brand aesthetic. This includes selecting a color palette, typography, and overall style that reflects your brand's identity. Consistency in visual elements helps your audience recognize your content instantly. **2. ** Utilize Online Design Tools: You don't need to be a professional designer to create eye-catching visuals. Online design tools like Canva, Crello, and Adobe Spark offer pre-made templates for social media posts, banners, infographics, and more. These platforms are user-friendly and require no design experience. **3. ** Create Engaging Infographics: Infographics are a fantastic way to present complex information in a visually appealing manner. Tools like Piktochart and Venngage allow you to create custom infographics using drag-and-drop features. Use them to illustrate statistics, processes, or step-by-step guides related to your industry. **4. ** Design Stunning Social Media Graphics: Social media platforms are a goldmine for engagement. Craft attention-grabbing visuals for posts, stories, and cover images using tools like Canva. Incorporate your brand's logo, colors, and relevant messages to maintain a cohesive look. **5. ** Capture High-Quality Photos: A picture is worth a thousand words. Invest in a good smartphone or camera to capture high-quality images of your products, services, or behind-the-scenes moments. Natural lighting and simple backgrounds can make a significant difference. **6. ** Edit with Photo Editing Software: Basic photo editing can take your images to the next level. Software like Adobe Photoshop Express or Snapseed allows you to adjust brightness, contrast, saturation, and more. Remember to maintain a consistent editing style across your visuals. **7. ** Design Branded Videos: Videos are incredibly engaging and versatile. Use tools like Animoto or InVideo to create short promotional videos, tutorials, or behind-the-scenes glimpses of your business. Incorporate your branding elements and keep the content concise. **8. ** Craft Compelling Blog Headers: For your website's blog posts, design captivating headers using Canva or similar tools. Include relevant images, typography, and colors that align with your brand identity. **9. ** Experiment with User-Generated Content: Encourage your customers to share their experiences with your products or services through images or videos. Reposting user-generated content not only builds community but also adds authenticity to your brand. **10. ** Consistency is Key: Whether it's the color scheme, typography, or overall style, maintaining consistency across your visual content is crucial. This consistency reinforces your brand's identity and helps in building brand recognition. In conclusion, creating compelling visual content for your small business doesn't require a huge budget or extensive design skills. With the myriad of user-friendly online tools available today, you can produce captivating visuals that resonate with your audience and reflect your brand's identity. By following these DIY tips and consistently maintaining your brand aesthetic, you'll be well on your way to effectively engaging your audience and driving your business's success. Read the full article