#geofencing marketing

[geofencingmarketingcompany]

3 Best Budget-Friendly Techniques to Promote Your Local Business In Florida

Today creating an online presence for a brick-and-mortar store is not a big thing. Numerous digital marketing ways, like website optimization, social media marketing, and content marketing, can give a business a digital outlook. However, marketers face a real challenge when it comes to their business promotion.

Are you planning to promote your local business in Florida? If yes, this article won't disappoint you. Here you will discover some productive budget-friendly techniques that can help put your local brand in front of the right audience at the right time. Let's have a look.

1. Target audiences with a geofencing marketing campaign: Geofencing is a location-based marketing technique that has taken mobile advertising to a new level. The process involves building geofences or digital perimeters around specific physical locations and targeting audiences with highly-tailored ads. What makes this method different from other digital marketing practices is its ability to find people with strong buying intent and entice them to the storefront. Instead of dealing with irrelevant audiences, you can actually connect with ready-to-buy people and grow your customer base. In this way, a successful geofencing marketing campaign helps local businesses gain competitive advantages.  Want to know more about geofencing marketing in Florida? Don’t miss out on clicking this link. 

2. Run engaging contests: Online contests and competitions are a brilliant way to engage audiences. For example, you can run a refer-and-win program, asking your customers to refer your brand to their friends and earn prizes in return. You can even organize a quiz contest relevant to your business, exciting people to participate and win. People these days spend more time on social media. Hence, running these programs on different social media platforms makes it easier for a business to spread brand awareness and boost its online presence. In a nutshell, contests are another way to bridge the gap between the online and offline worlds. You can certainly give it a try. 

3. Partner with local influencers: As a local business owner, you may not have millions of followers on social media or YouTube. But you can earn them if you team up with other local influencers. Local influencers can promote a local brand by creating high-quality and visually appealing social media content. As a result, they help your local business build high brand exposure and obtain high engagement rates and better conversions. You can think about this if you are running out of ideas regarding promoting your local brand. 

Final Thoughts

Promoting a local brand to the right audience in Florida can be daunting. But it won't confront you if you choose appropriate marketing techniques for local business promotion.

Many small and medium-scale marketers join hands with a geofencing marketing company in Florida to scale up their business. For example, Get Geofencing. You can even try the same to get better brand recognition online and grow sales. 

[creativeadagencyadzze]

Has your current way of marketing not been working? It’s time to try something new with your advertising. The ways that marketers advertise are changing. It will let them connect with their target audience in a more personal way. In recent years, marketers have started to pay more attention to Geofence Advertising. This blog will talk about the most important things you need to know about Geofence Advertising. Let’s start!

What is Geofence Advertising?

Geofence Advertising is a relatively new mobile marketing strategy. It allows businesses to promote to specific clients located within a predetermined geographic radius. Geofencing Marketing involves applying a virtual barrier around the location being targeted. This is why geofencing marketing is becoming more and more popular. Marketers can send targeted ads to mobile phones in a certain area by using Geofence Advertising.

How does Geofence Advertising Work?

This Geofencing Marketing Method seeks to target audiences located within a specific limit that is considered virtual geography.The marketers create a software application that uses GPS and RFID. It helps to identify the location of a mobile device. Also, it performs a specific marketing action. It includes sending a text message or an advertisement on social media linked to the phone counts as marketing actions.

Geofence Advertising Examples

If your grocery store is in a certain shopping center, you can make a geofencing strategy. Locals will be the main focus. Every day at a certain time, the app sends out a trigger. In addition, it helps remind people to come to your store and buy their favorite items.management can tell them about a sale.

Geofence Advertising Cost

Try Geofencing Advertising today if you are seeking a way of advertising that is more effective in terms of cost and outcomes.In geofencing marketing, terms like “Cost per Mille” and “Cost per Visit” are used. How much geofencing advertising costs depends on what you want it to do. Also important are the size and number of geofences. Also, this can have a big effect on how much it costs to set up geofencing advertising as a whole.

Benefits of Geofence Advertising

Better targeting

Spend Effectiveness

Depending on Customizing Customer Experience

Reasons to Consider Geofencing

The reasons why marketers use Geofencing Ads are:

enhance Local Sales

Involves practical Analytics and Metric Analysis Tool

provides Better Personalized Marketing

has better Accuracy

has higher ROI

Build With Us

Marketing that is hyper-targeted and based on location is called geofencing. Right now is the best time for your company to put the plan into action. At Adzze, we’re getting better at coming up with advertising plans that make the best use of money and time. Contact us today if you want to advertise with Geofencing. If you intend to implement Geofencing in Marketingstrategy, get in touch with us as soon as possible.

To Wrap Up

The effectiveness of geofencing advertising is much higher than that of digital marketing. Using geofencing, the marketer can send messages to a good group of people. Because of this, it makes it more likely that the audience will respond well.

[inshidhaseo]

Business can engage their audience through geofencing marketing, a type of location based marketing. They accomplish this by sending pertinent messages to smartphone users who cross a predetermined line or enter a specific location. In geofencing system that uses wi-fi, radio frequency, GPS and Bluetooth etc.. Years ago, that might have seemed impossible, but today, business owners can actually do that.

[sachininformationworld]

Why is Reputation Management Company essential?

Reputation management companies offer a range of services to help businesses and individuals manage their online reputations. Their services include monitoring online reviews, removing negative content, and improving search results. In addition to reputation management, they can also help develop and optimize your digital content and public relations. Despite the fact that reputation management companies have a variety of services, they all share the same basic principles.

Monitors online reviews

One of the most important elements of reputation management is monitoring online reviews. This is a crucial part of customer acquisition and client retention. It involves tracking brand mentions and customer feedback, implementing proactive measures, and staying on top of your reputation. To monitor reviews online, you need a reliable service that can give you real-time insight into what your customers are saying about your brand.

One service to monitor reviews online is SentiOne. This platform allows you to monitor hundreds of different websites. This makes it easy to find what people say about your brand. You can then use this information to respond to negative reviews as quickly as possible. You'll receive alerts when someone leaves a review about your products or services, so you can take action before the reviews get out of hand.

Monitoring reviews can also help you measure the quality of your customer service. Many consumers trust reviews online, and disgruntled customers can easily tarnish a company's reputation. That's why it's essential to make sure you have a strong digital presence. Monitoring your brand's online conversations will help you respond to reviews in real-time and improve customer relationships.

Another free tool to monitor online reviews is Google Alerts. This simple tool will monitor the web for any name or phrase, and notify you of any new mentions. However, it's important to use Google Alerts in conjunction with other reputation monitoring tools. While this tool may pick up some new mentions, it may miss reviews that don't mention your business name.

Removes negative reviews

One of the benefits of hiring a reputation management company is that they can quickly and easily remove negative reviews that have been posted about your company online. There are dozens of websites that let people post reviews and feedback. While removing negative reviews can be valuable, it can also be difficult and time-consuming. Instead of wasting time and energy, you should hire a professional to handle this task for you.

While removing negative content from the Internet is an effective reputation management technique, it is not an easy process. Moreover, removing the content may make the situation worse. Research shows that nearly 45% of consumers who read negative reviews are influenced by it and are less likely to buy products or do business with the company. To remove negative reviews from online platforms, simply click the "report review" option on the site that has posted the review.

Once the reviews are removed, the company can learn from them and prevent them from affecting their business in the future. Furthermore, having a positive web presence reinforces trust between a business and its customers. A negative review on a search engine such as Google can also tarnish a business's credibility.

In addition to removing negative reviews on Google, there are other ways to improve your company's reputation online. For example, a Google Removal Audit will identify negative reviews and identify the best way to remove them. Moreover, a Damage Control Process will reduce the number of people who find negative reviews on a site by publishing positive content and social media updates. The best part of this strategy is that it uses optimized content to keep positive pages higher than negative ones, creating a protective barrier.

Also Read: - Understanding What Business Consulting Services Is All About

Google allows you to remove malicious reviews from major sites. However, this process is time-consuming and tedious and requires the business to deal with the legal department of the site. For this reason, it is advisable to hire a review management company to handle this process for you.

Optimizes digital content

A Reputation Management Company is a group of professionals who design, optimize, and distribute digital content to improve a business's reputation. They work to remove any negative impacts from damaging reviews, news articles, forum comments, and more. In addition, they offer search engine optimization (SEO) services.

Develops public relations

A reputation management company can help you maintain a healthy reputation. Managing a reputation involves a number of steps, including developing a social media presence, search engine optimization, and review management. Because the internet is constantly evolving, it is vital to stay on top of current trends and technology to ensure your reputation stays healthy.

To do this, you must know how to maximize the value of your reputation. Your reputation is an intangible asset that depends on the public's perceptions. It is constantly being manipulated and altered by the media and search engines. But with the right public relations tactics, you can affect public opinion over time.

While traditional PR focuses on building relationships with traditional media, reputation PR focuses more on ensuring your business's online presence. This could mean launching a marketing campaign to earn brownie points with your target audience or implementing search engine optimization strategies to ensure your site is found on search engines.

Both public relations and reputation management are important aspects of a corporate. Both techniques involve working with others to share positive information about your business. For example, a reputation management company can develop relationships with journalists and social media influencers. The goal of this strategy is to keep your company in the public's mind and avoid any negative coverage or rumors.

Offers ongoing service

A reputation management company can help with a variety of tasks, including website building and redesign, managing reviews, and navigating conversations about your business. They also can help you manage social media, which is a growing area of online conversation. A good reputation management company will also offer ongoing service.

Source Link

[nickgerlich]

Between Two Buns

Sometimes I go to the vault to find a topic for The Daily Blog. After all, there is a wealth of teachable moments in the past. If there is one thing we marketers will be remembered for is that we are a bottomless pit of newsworthy actions, from amazing successes to dismal failures.

And as it turned out, Oldest Daughter shared a TikTok Reel with me a few days ago recounting one of those successes. I quickly knew I had to use this tale once more, which I had covered in The Daily Blog on 5th December 2018. From the 4th through the 12th that month, Burger King trolled McDonald’s by launching a promotion that required people to go to McDonald’s first.

Huh?

It was all about what was then a fairly new idea, geofencing. Basically, it involves setting up a virtual perimeter, and typically, businesses set one up around their own property. But Burger King did the opposite, setting up the perimeter around 14,000 McDonald’s locations. Once within the perimeter, which was usually set at about a 600-foot radius, an offer of a 1-cent Whopper would pop up in the Burger King app. The goal was to divert customers, and the effort has become legendary.

Of course, there is always risk in sending potential customers to a competitor first, and Burger King had to think strategically as to which McDonald’s locations to fence, because if there wasn’t a BK unit nearby, people would probably give up and just get a Big Mac. And if you didn’t own a smartphone AND had not downloaded the app, this promo just went flying right by your head.

Still, this was guerrilla marketing executed pretty much without flaw. Well, except that once Burger King did it, I have not heard of it being done again, at least not on a large scale. It’s one of those things that everyone quickly figured out could be used endlessly against anyone. Including you. Remember that Golden Rule? Yeah. While BK was no doubt giddy about this, imagine if McDonald’s had responded in kind? Or, worse yet, all the other burger joints formed a coalition to show Burger King a thing or two?

At some point, you just become a bad neighbor, and while it is always possible to play this card, maybe you shouldn’t. Tit for tat, you know. It might not end well.

That said, I am still a big fan of geofencing when it comes to your own property. Burger King could have done the whole promo using its own locations exclusively, but no. They wanted workers and managers in those McDonald’s locations to see people pulling in, and then leaving without ordering. That’s both diabolically delicious, as well as cruising for a bruising.

Looking back nearly five years now, we see that while the promo was a hit, it didn’t really change anything. Burger King has only a 1.2-percent share of the market. You really don’t want to poke a sleeping bear, and in this case, the bear—McDonald’s—could have crushed BK if it wanted to. Burger King should count its blessings.

And we should count this as yet another example of a high-tech strategy that worked, but one that should be realigned to focus more on the marketer and not so much on the competitor. Just because you can, does not always mean you should. It was cute. Some might say brilliant. I agree, but it was risky.

I’d put that fence over on my property, and work on being a better neighbor. Robert Frost once wrote, “Good fences make good neighbors.” I’m with him.

Dr “Having It My Way” Gerlich

Audio Blog

[zenonwholesaledigitalmarketing]

Zenon Wholesale Digital Marketing

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[aniceguymarketing]

Geofencing for Seasonal Events Transcripts

Many of the apps you use on your phone–such as the weather–use GPS to know your location. Our partnerships with those apps allow us to build audiences with those specific devices. So when a person walks into an area where we have drawn a digital geofence, we can start serving ads to them throughout the day on their mobile devices or at home on their living room TV.

Here are three ways Geofence Marketing can help those who plan seasonal events: New Movers Event Retargeting Demographic Geofencing

If you’re interested in a demo of how this all can work for your seasonal event, request a free consultation today! at (615) 437-7542!

[aimarketresearch]

Geofencing Market Size, Share, Trends, Demand, Growth and Competitive Analysis

Data Bridge Market research has recently published the comprehensive business research on Global Geofencing Market includes historic data, present market trends, market size, marketing strategies, technological innovation, upcoming technologies, emerging trends or opportunities, and the technical progress in the related industry.

Geofencing market analysis report delivers key data about the product portfolios, product values, company profiles, shares, contact data for the company. In the report, an in-depth overview of the Geofencing industry is coupled with all applications, development technology and definition. A comprehensive analysis of the market structure along with the forecast of the various segments and sub-segments of the market have been delivered through Geofencing market report. Furthermore, the report also illustrates major prime vendors, associated with their valuable share, value, capacity, company profiles and essential shares engaged by each company.

Surge in the rate of penetration of internet especially in the developing economies, growing focus on improving organizational performance and operational efficiency and rising adoption of cloud services by the small and medium scale enterprises are the major factors attributable to the growth of the geofencing market. Data Bridge Market Research analyses that the geofencing market will exhibit a CAGR of 27.40% for the forecast period of 2022-2029.  Therefore, the geofencing market value would stand tall by USD 12667.46 million by 2029.

Access Full 350 Pages PDF Report @

The report provides insights on the following pointers:

Market Penetration: Comprehensive information on the product portfolios of the top players in the Geofencing Market.

Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.

Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.

Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.

Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Geofencing Market.

Highlights of TOC:

Chapter 1: Market overview

Chapter 2: Global Geofencing Market

Chapter 3: Regional analysis of the Global Geofencing Market industry

Chapter 4: Geofencing Market segmentation based on types and applications

Chapter 5: Revenue analysis based on types and applications

Chapter 6: Market share

Chapter 7: Competitive Landscape

Chapter 8: Drivers, Restraints, Challenges, and Opportunities

Chapter 9: Gross Margin and Price Analysis

Objectives of the Report

To carefully analyze and forecast the size of the Geofencing market by value and volume.

To estimate the market shares of major segments of the Geofencing

To showcase the development of the Geofencing market in different parts of the world.

To analyze and study micro-markets in terms of their contributions to the Geofencing market, their prospects, and individual growth trends.

To offer precise and useful details about factors affecting the growth of the Geofencing

To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Geofencing market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.

Some of the major players operating in the geofencing market Thumbvista, Simpli.fi, Esri, GeoMoby, Apple, Inc., Pulsate LTD., MAPCITE, Swirl Networks, Bluedot, Mobinius, GPSWOX, Char Software, Inc., DreamOrbit, Embitel., Invisage Creative Services, LocationSmart, Maven Systems Pvt. Ltd., MobiOcean., Nisos Technologies and PlotProjects B.V., among others.

Browse Trending Reports:

Asia Pacific Digital Payment Market

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About Data Bridge Market Research:

Data Bridge set forth itself as an unconventional and neoteric Market research and consulting firm with unparalleled level of resilience and integrated approaches. We are determined to unearth the best market opportunities and foster efficient information for your business to thrive in the market. Data Bridge endeavors to provide appropriate solutions to the complex business challenges and initiates an effortless decision-making process.

Contact Us:

Data Bridge Market Research

US: +1 888 387 2818

UK: +44 208 089 1725

Hong Kong: +852 8192 7475

Email: corporatesales@databridgemarketresearch.com

[dizinfo]

A NICE GUY MARKETING- GEOFENCING AGENCY

A Nice Guy Marketing is committed to working alongside your business as a trusted partner with one objective: helping your business grow.

We have all of the digital marketing tools that large companies and agencies utilize without all of the overhead. This enables us to save your business money by running more efficient marketing campaigns.

[rohitpalan]

Future Market Insights, Inc.'s Outlook: Geofencing Market's Ascension to US$ 9,596.6 Million by 2032

The use of geofencing market is predicted to increase at a CAGR of 17.8% throughout the projection period. The geofencing market is expected to increase, rising from US$ 1,867.2 Mn in 2022 to US$ 9,596.6 Mn in 2032.

The demand for geofencing is rising as a result of real-time monitoring, which is crucial for data analysis and drives the majority of the geofencing market share. Geofencing also makes use of GPS and RHD technology to offer accurate data. The market for geofencing is expanding quickly thanks to the increased usage of analytical and geospatial tools.

FMI anticipates that the demand for geofencing throughout the projected period is anticipated to be fueled by the technology’s numerous applications for a number of goals. Geofencing is also becoming more popular as it helps businesses interact with their customers, draw in more foot traffic, and foster stronger customer loyalty. Companies may stay in the spotlight and demonstrate a keen understanding of their consumers’ needs by personalizing and adapting their offers based on customer data.

However, one of the key constraints identified for the geofencing market is the high cost of geofencing devices. It also has some restrictions in terms of radius coverage and rigorous maintenance, limiting the use of geofencing. Furthermore, installation costs may severely restrict the growth of the geofencing market throughout the projection period. The geofencing market is expected to expand since it enables businesses to target specific customers by personalizing and disseminating notifications and adverts in real-time.

Request a Report Sample @ https://www.futuremarketinsights.com/reports/sample/rep-gb-15621

Key Takeaways from Geofencing Market Study

With a share of 41.0%, the hardware segment dominates the geofencing market by solution.

Due to the broad use of these solutions by sectors including transportation and logistics, retail, automotive, and government, the hardware segment dominated the geofencing market in 2021.

According to technology, active geofencing holds a 57.8% share of the geofencing market. The versatility and usefulness of active geofencing have improved.

The transportation and logistics industry is anticipated to have the largest market share of 24.2% throughout the forecast period. When it comes to the implementation of geofencing market solutions, the transportation and logistics segment is one of the most important industries.

North America is expected to occupy 35.2% of the market during the projected period. The majority of stable and established economies in North America spend extensively in R&D, promoting the development of new technology.

The Europe region is also predicted to see exceptional growth. The key players and research and development initiatives are projected to generate more profit in the coming years.

In 2021, India held a 10.5% share of the Asia Pacific geofencing market.

In 2021, China held a 12.3% share of the Asia Pacific geofencing market.

During the projected period, the South Asia and Pacific region is expected to grow at a CAGR of 22.5% between 2022 and 2032.

“The various applications of geofencing and technologies for a variety of goals are expected to promote geofencing adoption throughout the projection period. However, the high cost of geofencing devices is projected to hamper the market growth.” –FMI Analyst

Request Methodology @ https://www.futuremarketinsights.com/request-report-methodology/rep-gb-15621

Competitive Landscape

Companies in the geofencing market are working to increase the accuracy and integration functionality of their solutions while also extending their capabilities. These firms are creating solutions for a wide range of client segments for promotion, asset tracking, workforce management, and fleet monitoring applications through aggressive promotion and marketing techniques.

Major firms with great brand recognition, successful competitive strategies, and distribution dominance include IBM, Microsoft, Google, and Samsung. Overall, the geofencing market players are highly competitive.

Google, Apple, Bluedot Innovation, Thumbvista, Esri, Embitel, Simplifi.fi, Gimbal, Mapcite, UpSnap, Placecast, Swirl Networks, GeoMoby, Localytics, Urban Airship, Pulsate, PlotProjects, Radar Labs, and DreamOrbit are a few companies in the geofencing business.

Latest Developments in the Geofencing Market:

August 2022 – DJI received the world’s first C1 EU-type drone evaluation certificate under the European Drone Regulation. This has helped them build a trustworthy brand image and attract new clients for the organization.

March 2022 – Using the Samsung Knox platform, Samsung and Telus successfully introduced Canada’s first next-generation Mission Critical Push-to-X (MCPTX) services, which provide information and data as well as important operational features such as geofencing and video to keep the public safe.

In March 2022, Microsoft Firm finalized its acquisition of Nuance Communications, Inc., a US-based corporation, for a total purchase price of USD 18.8 billion, mostly in cash. Nuance is an artificial intelligence software firm with experience in healthcare and enterprise AI, and the acquisition is most likely help the company to expand.

Key Segments Covered in the Geofencing Market Report

By Solution:

Hardware

Software

Services

By Technology:

Active Geofencing

Passive Geofencing

By Industry:

Transportation and logistics

Retail

Healthcare and life sciences

Industrial manufacturing

Media and entertainment

Government and defense

Banking, Financial Services, and Insurance (BFSI)

Others (agriculture, education, construction and engineering, and energy and utilities)

By Region:

North America

Latin America

Western Europe

Eastern Europe

Asia Pacific excluding Japan (APEJ)

Japan

Middle East & Africa (MEA)

[esgroupmarketing]

Web Development Services For Small Business

ES Group Marketing is one of the leading digital marketing & advertising agencies, that offers innovative online marketing solutions to customers. which are PPC management for small businesses Iowa, best website design services Iowa, web design Iowa, and many other services. https://esgroupmarketing.com/website-development/

[sachininformationworld]

Understanding What Business Consulting Services Is All About

If you're looking to hire business consulting services, it's essential to understand what these services entail. The process of selling consulting services is very different from selling a product. Marketing your consulting firm requires a combination of traditional and non-traditional marketing strategies. To sell your consulting services, you should aim to reach an untapped market.

Profitability of hiring a business consultant

Hiring a business consulting services provider can save you time and money. These consultants have specialized knowledge and experience in their respective fields and are able to identify areas in which you are overspending. Additionally, a business consultant's service can help you cut costs by advising on best practices in your industry. Instead of reinventing the wheel or wasting resources on salaried labor, you can hire a business consultant to address a particular issue for a short time.

A business consulting services provider can help with almost any type of business. Start-ups need constant planning, and even established companies can use a fresh approach. In recent years, the consulting industry has been expanding rapidly. Choosing the right consultant can benefit your company's revenue, reputation, and long-term growth. Their expertise lies in maximizing your business's operations.

Business consultants have experience in many areas, which means they can provide valuable insights into your business. Because they have no stake in winning over company leaders, business consulting services providers are more likely to approach problems from a different perspective. In addition, a business consultant can provide you with operational infrastructure that you may not have otherwise possessed.

Before hiring a business consulting services provider, it's important to do due diligence. Verify references, and consider the person's style. A good consultant will be personable, patient, and easy to work with. The consultant should also have a contract outlining the services that he or she will perform. The contract should outline the fee, deliverables, and timeline of the project.

Cost of hiring a business consultant

Hiring a business consultant is not a cheap endeavor. Whether you are a start-up or a well-established company, hiring a consultant can be a good move. Business consultants are highly skilled individuals who can help you overcome challenges and develop specific aspects of your business.

Also Read:-

THE BENEFITS OF DEVICE ID TARGETING AND GEO FENCING MARKETING

business consulting services providers are independent contractors who work on their own schedules. Their job is to analyze your business and offer recommendations for improvement. Business owners hire consultants when a problem is hampering their business, when they are ready for a major change, or when they need an outside perspective to make a crucial decision.

Hiring a business consultant may not be as expensive as you might think. The benefits outweigh the cost in the long run. Consultants can identify problems and recommend solutions to your company's challenges. Furthermore, they can supplement your existing staff. If you hire a consultant, your business can save thousands of dollars per week on payroll and benefits.

A business consultant can charge by the hour, project, or retainer basis. It is best to research the fees of other consultants before setting your own. Ask your friends and colleagues to get an idea of the rates charged by various consulting companies. Once you know the fees of other consultants, you can determine a rate that is reasonable for your company.

Hiring a business consultant can save your company time and energy. A professional consultant can help you develop a strategic plan that will focus your efforts, improve efficiency, and enter new markets. It can also help you find new opportunities and clients. In addition, a consultant can help you optimize your marketing strategy.

Choosing a business consulting firm

Before hiring business consulting services, it's important to research them thoroughly. Check out online reviews and speak with past clients to get a feel for their quality of service. You should also ask for a proposal so you can compare rates and services. If you can, check out reviews from other clients so you can see if they're happy with the work done.

Also Read:-

WHAT EVERYONE OUGHT TO KNOW ABOUT GEOFENCING MARKETING

The type of firm you hire should be based on your company's requirements. A general consulting firm may provide comprehensive services for your entire company, whereas a specialist firm will focus on a specific area of business. Make sure the firm you choose specializes in business consulting services or the market you're in because this will make it easier for them to get the best results.

Choosing a business consulting firm is not an easy task. The market is saturated with different firms offering different types of services. Bigger consulting firms usually have a better reputation and charge higher fees. On the other hand, smaller boutique firms may offer a smaller range of services and focus on a more local market.

Choose a business consulting services provider that can provide the services you need at a reasonable price. Many business consultants provide only a few hours of service, while others may offer a month-long engagement. You should always ask about the length of service offered by a business consulting firm. You should be able to communicate your needs and goals with the consultants. In addition, consultancies should be transparent and explain their reasoning behind recommendations and action plans.

Source Link

[theroommarketing]

Geo-Fencing ads allow you to target locations precisely, so you can show your ads only where they're relevant. This means you can use your budget wisely and reach people who are interested in your services. #ads #geofencing #marketing https://theroommarketing.com/what-are-geofencing-ads/

[mostlysignssomeportents]

'We buy ugly houses' is code for 'we steal vulnerable peoples' homes'

Tonight (May 11) at 7PM, I’m in CALGARY for Wordfest, with my novel Red Team Blues; I’ll be hosted by Peter Hemminger at the Memorial Park Library, 2nd Floor.

Home ownership is the American dream: not only do you get a place to live, free from the high-handed dictates of a landlord, but you also get an asset that appreciates, building intergenerational wealth while you sleep — literally.

If you’d like an essay-formatted version of this post to read or share, here’s a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/05/11/ugly-houses-ugly-truth/#homevestor

Of course, you can’t have it both ways. If your house is an asset you use to cover falling wages, rising health care costs, spiraling college tuition and paper-thin support for eldercare, then it can’t be a place you live. It’s gonna be an asset you sell — or at the very least, borrow so heavily against that you are in constant risk of losing it.

This is the contradiction at the heart of the American dream: when America turned its back on organized labor as an engine for creating prosperity and embraced property speculation, it set itself on the road to serfdom — a world where the roof over your head is also your piggy bank, destined to be smashed open to cover the rising costs that an organized labor movement would have fought:

https://gen.medium.com/the-rents-too-damned-high-520f958d5ec5

Today, we’re hit the end of the road for the post-war (unevenly, racially segregated) shared prosperity that made it seem, briefly, that everyone could get rich by owning a house, living in it, then selling it to everybody else. Now that the game is ending, the winners are cashing in their chips:

https://doctorow.medium.com/the-end-of-the-road-to-serfdom-bfad6f3b35a9

The big con of home ownership is proceeding smartly on schedulee. First, you let the mark win a little, so they go all in on the scam. Then you take it all back. Obama’s tolerance of bank sleze after the Great Financial Crisis kicked off the modern era of corporations and grifters stealing Americans’ out from under them, forging deeds in robosigning mills:

https://www.marketwatch.com/story/us-breaks-down-93-bln-robo-signing-settlement-2013-02-28

The thefts never stopped. Today on Propublica, by Anjeanette Damon, Byard Duncan and Mollie Simon bring a horrifying, brilliantly reported account of the rampant, bottomless scams of Homevestors, AKA We Buy Ugly Houses, AKA “the #1 homebuyer in the USA”:

https://www.propublica.org/article/ugly-truth-behind-we-buy-ugly-houses

Homevestors — an army of the hedge fund Bayview Asset Management — claims a public mission: to bail out homeowners sitting on unsellable houses with all-cash deals. The company’s franchisees — 1,150 of them in 48 states — then sprinkle pixie dust and secret sauce on these “ugly houses” and sell them at a profit.

But Propublica’s investigation — which relied on whistleblowers, company veterans, court records and interviews with victims — tells a very different story. The Homevestor they discovered is a predator that steals houses out from under elderly people, disabled people, people struggling with mental illness and other vulnerable people. It’s a company whose agents have a powerful, well-polished playbook that stops family members from halting the transfers the company’s high-pressure salespeople set in motion.

Propublica reveals homeowners with advanced dementia who signed their shaky signatures to transfers that same their homes sold out from under them for a fraction of their market value. They show how Homevestor targets neighborhoods struck by hurricanes, or whose owners are recently divorced, or sick. One whistleblower tells of how the company uses the surveillance advertising industry to locate elderly people who’ve broken a hip: “a 60-day countdown to death — and, possibly, a deal.” The company’s mobile ads are geofenced to target people near hospitals and rehab hospitals, in hopes of finding desperate sellers who need to liquidate homes so that Medicaid will cover their medical expenses.

The sales pitches are relentless. One of Homevestor’s targets was a Texas woman whose father had recently been murdered. As she grieved, they blanketed her in pitches to sell her father’s house until “checking her mail became a traumatic experience.”

Real-estate brokers are bound by strict regulations, but not house flippers like Homevestors. Likewise, salespeople who pitch other high-ticket items, from securities to plane tickets — are required to offer buyers a cooling-off period during which they can reconsider their purchases. By contrast, Homevestors’ franchisees are well-versed in “muddying the title” to houses after the contract is signed, filing paperwork that makes it all but impossible for sellers to withdraw from the sale.

This produces a litany of ghastly horror-stories: homeowners who end up living in their trucks after they were pressured into a lowball sales; sellers who end up dying in hospital beds haunted by the trick that cost them their homes. One woman who struggled with hoarding was tricked into selling her house by false claims that the city would evict her because of her hoarding. A widow was tricked into signing away the deed to her late husband’s house by the lie that she could do so despite not being on the deed. One seller was tricked into signing a document he believed to be a home equity loan application, only to discover he had sold his house at a huge discount on its market value. An Arizona woman was tricked into selling her dead mother’s house through the lie that the house would have to be torn down and the lot redeveloped; the Homevestor franchisee then flipped the house for 5,500% of the sale-price.

The company vigorously denies these claims. They say that most people who do business with Homevestors are happy with the outcome; in support of this claim, they cite internal surveys of their own customers that produce a 96% approval rating.

When confronted with the specifics, the company blamed rogue franchisees. But Propublica obtained training materials and other internal documents that show that the problem is widespread and endemic to Homevestors’ business. Propublica discovered that at least eight franchisees who engaged in conduct the company said it “didn’t tolerate” had been awarded prizes by the company for their business acumen.

Franchisees are on the hook for massive recurring fees and face constant pressure from corporate auditors to close sales. To make those sales, franchisees turn to Homevana’s training materials, which are rife with predatory tactics. One document counsels franchisees that “pain is always a form of motivation.” What kind of pain? Lost jobs, looming foreclosure or a child in need of surgery.

A former franchisee explained how this is put into practice in the field: he encountered a seller who needed to sell quickly so he could join his dying mother who had just entered a hospice 1,400 miles away. The seller didn’t want to sell the house; they wanted to “get to Colorado to see their dying mother.”

These same training materials warn franchisees that they must not deal with sellers who are “subject to a guardianship or has a mental capacity that is diminished to the point that the person does not understand the value of the property,” but Propublica’s investigation discovered “a pattern of disregard” for this rule. For example, there was the 2020 incident in which a 78-year-old Atlanta man sold his house to a Homevestors franchisee for half its sale price. The seller was later shown to be “unable to write a sentence or name the year, season, date or month.”

The company tried to pin the blame for all this on bad eggs among its franchisees. But Propublica found that some of the company’s most egregious offenders were celebrated and tolerated before and after they were convicted of felonies related to their conduct on behalf of the company. For example, Hi-Land Properties is a five-time winner of Homevestors’ National Franchise of the Year prize. The owner was praised by the CEO as “loyal, hardworking franchisee who has well represented our national brand, best practices and values.”

This same franchisee had “filed two dozen breach of contract lawsuits since 2016 and clouded titles on more than 300 properties by recording notices of a sales contract.” Hi-Land “sued an elderly man so incapacitated by illness he couldn’t leave his house.”

Another franchisee, Patriot Holdings, uses the courts aggressively to stop families of vulnerable people from canceling deals their relatives signed. Patriot Holdings’ co-owner, Cory Evans, eventually pleaded guilty to to two felonies, attempted grand theft of real property. He had to drop his lawsuits against buyers, and make restitution.

According to Homevestors’ internal policies, Patriot’s franchise should have been canceled. But Homevestors allowed Patriot to stay in business after Cory Evans took his name off the business, leaving his brothers and other partners to run it. Nominally, Cory Evans was out of the picture, but well after that date, internal Homevestors included Evans in an award it gave to Patriot, commemorating its sales (Homevestors claims this was an error).

Propublica’s reporters sought comment from Homevestors and its franchisees about this story. The company hired “a former FBI spokesperson who specializes in ‘crisis and special situations’ and ‘reputation management’ and funnelled future questions through him.”

Internally, company leadership scrambled to control the news. The company convened a webinar in April with all 1,150 franchisees to lay out its strategy. Company CEO David Hicks explained the company’s plan to “bury” the Propublica article with “‘strategic ad buys on social and web pages’ and ‘SEO content to minimize visibility.’”

https://www.propublica.org/article/homevestors-aims-to-bury-propublica-reporting

Franchisees were warned not to click links to the story because they “might improve its internet search ranking.”

Even as the company sought to “bury” the story and stonewalled Propublica, they cleaned house, instituting new procedures and taking action against franchisees identified in Propublica’s article. “Clouding titles” is now prohibited. Suing sellers for breach of contract is “discouraged.” Deals with seniors “should always involve family, attorneys or other guardians.”

During the webinar, franchisees “pushed back on the changes, claiming they could hurt business.”

If you’ve had experience with hard-sell house-flippers, Propublica wants to know: “If you’ve had experience with a company or buyer promising fast cash for homes, our reporting team wants to hear about it.”

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[Image ID: A Depression-era photo of a dour widow standing in front of a dilapidated cabin. Next to her is Ug, the caveman mascot for Homevestors, smiling and pointing at her. Behind her is a 'We buy ugly houses' sign.

Image: Homevestors https://www.homevestors.com/

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