#Geofence Advertising

[creativeadagencyadzze]

Has your current way of marketing not been working? It’s time to try something new with your advertising. The ways that marketers advertise are changing. It will let them connect with their target audience in a more personal way. In recent years, marketers have started to pay more attention to Geofence Advertising. This blog will talk about the most important things you need to know about Geofence Advertising. Let’s start!

What is Geofence Advertising?

Geofence Advertising is a relatively new mobile marketing strategy. It allows businesses to promote to specific clients located within a predetermined geographic radius. Geofencing Marketing involves applying a virtual barrier around the location being targeted. This is why geofencing marketing is becoming more and more popular. Marketers can send targeted ads to mobile phones in a certain area by using Geofence Advertising.

How does Geofence Advertising Work?

This Geofencing Marketing Method seeks to target audiences located within a specific limit that is considered virtual geography.The marketers create a software application that uses GPS and RFID. It helps to identify the location of a mobile device. Also, it performs a specific marketing action. It includes sending a text message or an advertisement on social media linked to the phone counts as marketing actions.

Geofence Advertising Examples

If your grocery store is in a certain shopping center, you can make a geofencing strategy. Locals will be the main focus. Every day at a certain time, the app sends out a trigger. In addition, it helps remind people to come to your store and buy their favorite items.management can tell them about a sale.

Geofence Advertising Cost

Try Geofencing Advertising today if you are seeking a way of advertising that is more effective in terms of cost and outcomes.In geofencing marketing, terms like “Cost per Mille” and “Cost per Visit” are used. How much geofencing advertising costs depends on what you want it to do. Also important are the size and number of geofences. Also, this can have a big effect on how much it costs to set up geofencing advertising as a whole.

Benefits of Geofence Advertising

Better targeting

Spend Effectiveness

Depending on Customizing Customer Experience

Reasons to Consider Geofencing

The reasons why marketers use Geofencing Ads are:

enhance Local Sales

Involves practical Analytics and Metric Analysis Tool

provides Better Personalized Marketing

has better Accuracy

has higher ROI

Build With Us

Marketing that is hyper-targeted and based on location is called geofencing. Right now is the best time for your company to put the plan into action. At Adzze, we’re getting better at coming up with advertising plans that make the best use of money and time. Contact us today if you want to advertise with Geofencing. If you intend to implement Geofencing in Marketingstrategy, get in touch with us as soon as possible.

To Wrap Up

The effectiveness of geofencing advertising is much higher than that of digital marketing. Using geofencing, the marketer can send messages to a good group of people. Because of this, it makes it more likely that the audience will respond well.

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[mostlysignssomeportents]

'We buy ugly houses' is code for 'we steal vulnerable peoples' homes'

Tonight (May 11) at 7PM, I’m in CALGARY for Wordfest, with my novel Red Team Blues; I’ll be hosted by Peter Hemminger at the Memorial Park Library, 2nd Floor.

Home ownership is the American dream: not only do you get a place to live, free from the high-handed dictates of a landlord, but you also get an asset that appreciates, building intergenerational wealth while you sleep — literally.

If you’d like an essay-formatted version of this post to read or share, here’s a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/05/11/ugly-houses-ugly-truth/#homevestor

Of course, you can’t have it both ways. If your house is an asset you use to cover falling wages, rising health care costs, spiraling college tuition and paper-thin support for eldercare, then it can’t be a place you live. It’s gonna be an asset you sell — or at the very least, borrow so heavily against that you are in constant risk of losing it.

This is the contradiction at the heart of the American dream: when America turned its back on organized labor as an engine for creating prosperity and embraced property speculation, it set itself on the road to serfdom — a world where the roof over your head is also your piggy bank, destined to be smashed open to cover the rising costs that an organized labor movement would have fought:

https://gen.medium.com/the-rents-too-damned-high-520f958d5ec5

Today, we’re hit the end of the road for the post-war (unevenly, racially segregated) shared prosperity that made it seem, briefly, that everyone could get rich by owning a house, living in it, then selling it to everybody else. Now that the game is ending, the winners are cashing in their chips:

https://doctorow.medium.com/the-end-of-the-road-to-serfdom-bfad6f3b35a9

The big con of home ownership is proceeding smartly on schedulee. First, you let the mark win a little, so they go all in on the scam. Then you take it all back. Obama’s tolerance of bank sleze after the Great Financial Crisis kicked off the modern era of corporations and grifters stealing Americans’ out from under them, forging deeds in robosigning mills:

https://www.marketwatch.com/story/us-breaks-down-93-bln-robo-signing-settlement-2013-02-28

The thefts never stopped. Today on Propublica, by Anjeanette Damon, Byard Duncan and Mollie Simon bring a horrifying, brilliantly reported account of the rampant, bottomless scams of Homevestors, AKA We Buy Ugly Houses, AKA “the #1 homebuyer in the USA”:

https://www.propublica.org/article/ugly-truth-behind-we-buy-ugly-houses

Homevestors — an army of the hedge fund Bayview Asset Management — claims a public mission: to bail out homeowners sitting on unsellable houses with all-cash deals. The company’s franchisees — 1,150 of them in 48 states — then sprinkle pixie dust and secret sauce on these “ugly houses” and sell them at a profit.

But Propublica’s investigation — which relied on whistleblowers, company veterans, court records and interviews with victims — tells a very different story. The Homevestor they discovered is a predator that steals houses out from under elderly people, disabled people, people struggling with mental illness and other vulnerable people. It’s a company whose agents have a powerful, well-polished playbook that stops family members from halting the transfers the company’s high-pressure salespeople set in motion.

Propublica reveals homeowners with advanced dementia who signed their shaky signatures to transfers that same their homes sold out from under them for a fraction of their market value. They show how Homevestor targets neighborhoods struck by hurricanes, or whose owners are recently divorced, or sick. One whistleblower tells of how the company uses the surveillance advertising industry to locate elderly people who’ve broken a hip: “a 60-day countdown to death — and, possibly, a deal.” The company’s mobile ads are geofenced to target people near hospitals and rehab hospitals, in hopes of finding desperate sellers who need to liquidate homes so that Medicaid will cover their medical expenses.

The sales pitches are relentless. One of Homevestor’s targets was a Texas woman whose father had recently been murdered. As she grieved, they blanketed her in pitches to sell her father’s house until “checking her mail became a traumatic experience.”

Real-estate brokers are bound by strict regulations, but not house flippers like Homevestors. Likewise, salespeople who pitch other high-ticket items, from securities to plane tickets — are required to offer buyers a cooling-off period during which they can reconsider their purchases. By contrast, Homevestors’ franchisees are well-versed in “muddying the title” to houses after the contract is signed, filing paperwork that makes it all but impossible for sellers to withdraw from the sale.

This produces a litany of ghastly horror-stories: homeowners who end up living in their trucks after they were pressured into a lowball sales; sellers who end up dying in hospital beds haunted by the trick that cost them their homes. One woman who struggled with hoarding was tricked into selling her house by false claims that the city would evict her because of her hoarding. A widow was tricked into signing away the deed to her late husband’s house by the lie that she could do so despite not being on the deed. One seller was tricked into signing a document he believed to be a home equity loan application, only to discover he had sold his house at a huge discount on its market value. An Arizona woman was tricked into selling her dead mother’s house through the lie that the house would have to be torn down and the lot redeveloped; the Homevestor franchisee then flipped the house for 5,500% of the sale-price.

The company vigorously denies these claims. They say that most people who do business with Homevestors are happy with the outcome; in support of this claim, they cite internal surveys of their own customers that produce a 96% approval rating.

When confronted with the specifics, the company blamed rogue franchisees. But Propublica obtained training materials and other internal documents that show that the problem is widespread and endemic to Homevestors’ business. Propublica discovered that at least eight franchisees who engaged in conduct the company said it “didn’t tolerate” had been awarded prizes by the company for their business acumen.

Franchisees are on the hook for massive recurring fees and face constant pressure from corporate auditors to close sales. To make those sales, franchisees turn to Homevana’s training materials, which are rife with predatory tactics. One document counsels franchisees that “pain is always a form of motivation.” What kind of pain? Lost jobs, looming foreclosure or a child in need of surgery.

A former franchisee explained how this is put into practice in the field: he encountered a seller who needed to sell quickly so he could join his dying mother who had just entered a hospice 1,400 miles away. The seller didn’t want to sell the house; they wanted to “get to Colorado to see their dying mother.”

These same training materials warn franchisees that they must not deal with sellers who are “subject to a guardianship or has a mental capacity that is diminished to the point that the person does not understand the value of the property,” but Propublica’s investigation discovered “a pattern of disregard” for this rule. For example, there was the 2020 incident in which a 78-year-old Atlanta man sold his house to a Homevestors franchisee for half its sale price. The seller was later shown to be “unable to write a sentence or name the year, season, date or month.”

The company tried to pin the blame for all this on bad eggs among its franchisees. But Propublica found that some of the company’s most egregious offenders were celebrated and tolerated before and after they were convicted of felonies related to their conduct on behalf of the company. For example, Hi-Land Properties is a five-time winner of Homevestors’ National Franchise of the Year prize. The owner was praised by the CEO as “loyal, hardworking franchisee who has well represented our national brand, best practices and values.”

This same franchisee had “filed two dozen breach of contract lawsuits since 2016 and clouded titles on more than 300 properties by recording notices of a sales contract.” Hi-Land “sued an elderly man so incapacitated by illness he couldn’t leave his house.”

Another franchisee, Patriot Holdings, uses the courts aggressively to stop families of vulnerable people from canceling deals their relatives signed. Patriot Holdings’ co-owner, Cory Evans, eventually pleaded guilty to to two felonies, attempted grand theft of real property. He had to drop his lawsuits against buyers, and make restitution.

According to Homevestors’ internal policies, Patriot’s franchise should have been canceled. But Homevestors allowed Patriot to stay in business after Cory Evans took his name off the business, leaving his brothers and other partners to run it. Nominally, Cory Evans was out of the picture, but well after that date, internal Homevestors included Evans in an award it gave to Patriot, commemorating its sales (Homevestors claims this was an error).

Propublica’s reporters sought comment from Homevestors and its franchisees about this story. The company hired “a former FBI spokesperson who specializes in ‘crisis and special situations’ and ‘reputation management’ and funnelled future questions through him.”

Internally, company leadership scrambled to control the news. The company convened a webinar in April with all 1,150 franchisees to lay out its strategy. Company CEO David Hicks explained the company’s plan to “bury” the Propublica article with “‘strategic ad buys on social and web pages’ and ‘SEO content to minimize visibility.’”

https://www.propublica.org/article/homevestors-aims-to-bury-propublica-reporting

Franchisees were warned not to click links to the story because they “might improve its internet search ranking.”

Even as the company sought to “bury” the story and stonewalled Propublica, they cleaned house, instituting new procedures and taking action against franchisees identified in Propublica’s article. “Clouding titles” is now prohibited. Suing sellers for breach of contract is “discouraged.” Deals with seniors “should always involve family, attorneys or other guardians.”

During the webinar, franchisees “pushed back on the changes, claiming they could hurt business.”

If you’ve had experience with hard-sell house-flippers, Propublica wants to know: “If you’ve had experience with a company or buyer promising fast cash for homes, our reporting team wants to hear about it.”

Catch me on tour with Red Team Blues in Calgary, Toronto, DC, Gaithersburg, Oxford, Hay, Manchester, Nottingham, London, and Berlin!

[Image ID: A Depression-era photo of a dour widow standing in front of a dilapidated cabin. Next to her is Ug, the caveman mascot for Homevestors, smiling and pointing at her. Behind her is a 'We buy ugly houses' sign.

Image: Homevestors https://www.homevestors.com/

Fair use: https://www.eff.org/issues/intellectual-property

[odinsblog]

So here is the long and short of it:

Google used (uses) geofencing data, location data that undeniably shows where you and your phone have been.

Google sells this data to data brokers and advertisers, whether you like it or not. And yeah, it wouldn’t surprise me if Apple also did/does this, but if they do, Tim Cook has done a yeoman’s job of keeping it secret.

Google also hands out your location data to police departments (and governmental agencies led by conservative, anti-abortion Republicans, but I’m sure that’s unimportant, right?).

Now—and here’s the crux of the matter—just as the government was using Google’s location data to prosecute January 6th rioters, Google has had a sudden change of heart and will effectively limit their ability to remotely store your GPS information on their servers (which means it will mostly only be available locally on your Android phone’s hard drive, thus making it significantly harder - not completely impossible - for Google to give the police access to bulk location data, even if presented with a search warrant).

The bottom line is, it was always wrong for Google to collect and then sell their “reverse location search data” to advertisers, data miners, the police and the government. The germane question is, why now? Why has Google suddenly found Jesus, so to speak, and decided that customers privacy rights are sacrosanct, just as the U.S. government is using that data to prosecute Trump sycophants who wanted to overthrow the election?

SN: I think the whole green bubble vs. blue bubble argument is a stupid made up problem by whiny people who don’t have enough real problems in life (if you disagree then please go make your own post), and Idgaf if you’re an Android or an iPhone user. If you’re happy with your phone, that’s all that matters — but our privacy rights constantly being violated isn’t trivial, that’s actually very important. And Google suddenly deciding that now is the best time for them to end their practice of ratting people out seems highly sus.

👉🏿 https://www.emptywheel.net/2023/11/25/the-maga-tourist-geofence-and-the-violent-confederate-flag-toting-geofence/

👉🏿 https://www.forbes.com/sites/cyrusfarivar/2023/12/14/google-just-killed-geofence-warrants-police-location-data/

[collapsedsquid]

First, it determined that under the Supreme Court’s landmark ruling in Carpenter v. United States, individuals have a reasonable expectation of privacy in the location data implicated by geofence warrants.

I personally assume that all my location and search data is being sold to advertisers or possibly the Heritage Foundation and have no expectation of privacy.

[girlfriendsofthegalaxy]

tuesday again 2/21/2023

despite two sections clocking in at one sentence each, i had a lot of thoughts about a video game so this one is the normal creeping-up-on-2k-words length

listening

brian david gilbert's rgss must be presented without comment.

-

reading

earlier last year a regional gas station chain offered a whopping twenty five cents off per gallon. many terms and conditions applied. the one that made me scoff and delete the app right there at the pump was that location data had to be on at all times. not just when you were using the app or in a geofenced area around the gas stations, all the time. i hate people knowing where i am. i despise my data being sold. do not advertise to me. fuck off.

last year this made me briefly wonder about the loyalty programs i have with the regional supermarket chains, big y and stop & shop. i don't even want to think about whatever instacart was collecting on me much earlier in the pandemic. unfortunately i can choose not to drive as much but i really should not eat less and i do love a loss leader sale. and then i had to move again and forgot about it. earlier this week my favorite data scientists at The Markup dropped a...upsetting article on kroger's data practices, which can include in-store tracking, biometrics, facial recognition, and when shopping on kroger.com: "Third-party trackers send your product page views, search terms, and items that you have added to your shopping cart to Meta, Google, Bing, Pinterest, and Snapchat." did you know they have their own spinoff data company? for why, you might ask?

Experts told The Markup that companies that sell products in grocery stores don’t have much visibility into what happens after their items are placed on shelves. These brands want granular shopping data that only supermarkets have in order to gauge the success of the brands’ products. In recent years, this data has become harder to come by and therefore more valuable. 

i try very hard not to be be doom and gloom about tech bc reporting already tends toward the hysteric, and usually there is stuff i can do or a different option i can take to avoid a package of my data being sold and linked to other packages of my data. however, it is unrealistic to leave my phone at home and pay with cash, and financially i can't afford to opt out of these loyalty programs. sucks! sucks real bad! The Markup articles are pretty good at making the american senate take notice, but they are very slow and do not always fully understand tech abuses, bc their average age is sixty fuckin three.

-

watching

im ticking along in adventure time, in the middle of season six, the last real long season before we get down to twenty and fourteen episode seasons. there has been an amusing string of episodes where finn and jake aren't present or are only present briefly. this show will wander off to tell the most heartrending story about a character you will never see again, and this episode will stick with you for ten years.

ive also been looking at the fandom (i know) wiki page for each episode, bc why not, and it is a very funny fan wiki. a great deal of emphasis on animation errors with the caveats that maybe the miscolored arm of a princess in episode whatever actually means there's two princesses of that kingdom and we're only seeing the second one for the first time now. whenever the show references a classic work, the note in the wiki has the tone of "ugh this weird old thing why is my show making a joke about it". if an episode won an emmy (this show won fifteen emmys btw) it is usually the very last thing on the page bc that's not lore or errors or connections to other episodes why should you care??? either a very specific type of guy or a bunch of young teens wrote this. probably a bunch of young teens that grew up to be a very specific type of guy.

-

playing

thank u for all ur open world rpg recs, i think horizon zero dawn is the closest thing to what i want but i will probably end up playing Prey first (which has exactly one of the many qualities i want and is not open world even a little bit) bc it is a game i actually own. but im here to say i know im having a depressive episode when im listening to a lot of mother mother and playing f/allout 4. anyway we're back at it again in far harbor, which at least contains the most interesting storytelling in the game. can we all say hello to andre, bethesda's eleventh first gay character?

coming up on this drive-in theater with an incongruous neon heart looming out of the mist and spooky music plus screams from the horror movie trailer that's been playing on loop since the bombs dropped is SO fun. nothing on the mainland is quite this atmospheric. the fog really does heighten the fun of exploration. i know dead money did it first and better but this is less dire than dead money. usually.

also i forgot they're showing a western staring Legally Not Lee van Cleef if u switch the reels. this is not even getting into the delightful enemy encounter at this location bc i have a different location i want to talk about

GOD the MS Azalea (the one screenshot that isn't mine and is from the wiki) is so fun to run around. a rusted out, ripped in half cargo ship with five different sections (guardpost, top of ship, shipping container apartments on top of ship, inner sheltered harbor within ship and floating kitchen/pool table parlor, floating bar and clinic lashed to ship entered by swimming or elevator down from the top of the ship, sheltered harbor between two halves of the broken ship. each of these sections uses vertical space in interesting ways bc the ship is so fucking big. there is a straight up House underneath that boat. and everything feels very lived in, there's clutter and signs of life everywhere. these guys are just vibing with their little stores and their little apartments. a smarter game or a game with more time would have leaned into "you were sent to kill these guys by the townsfolk bc they felt threatened by an unaffiliated settlement" but alas. the trappers on the boat are just xp.

it is very funny that the lighthouse on the south end of the island refuses to load in properly, no matter where i am

this dlc, more than anything else in the game, actually does feel like my choices matter. i do the missions for the mariner and the barricade physically changes. i do enough fairly complex quest chains for enough of the town and they decide they like me enough to go build settlements. seeing the settlement fog condensers off in the distance from across the island feels very different from the mainland, where generally your settlement's buildings don't pop in until you're pretty fucking close.

i really don't care about how big the map is, i want the main game to be this dense and this bold in telling a stories, start to finish, that feel very interconnected and grounded to its location. i am feeling a little conflicted with my playtime, bc i gotta lotta fucking bones to pick with this game, but i am having fun with this dlc. part of it is "what if fallout/the rest of the game was good" and part of it is the depression making any scrap of delight feel weird. so it goes. february will end eventually.

-

making

did my taxes.

[mariacallous]

In 2019, a government contractor and technologist named Mike Yeagley began making the rounds in Washington, DC. He had a blunt warning for anyone in the country’s national security establishment who would listen: The US government had a Grindr problem.

A popular dating and hookup app, Grindr relied on the GPS capabilities of modern smartphones to connect potential partners in the same city, neighborhood, or even building. The app can show how far away a potential partner is in real time, down to the foot.

In its 10 years of operation, Grindr had amassed millions of users and become a central cog in gay culture around the globe.

But to Yeagley, Grindr was something else: one of the tens of thousands of carelessly designed mobile phone apps that leaked massive amounts of data into the opaque world of online advertisers. That data, Yeagley knew, was easily accessible by anyone with a little technical know-how. So Yeagley—a technology consultant then in his late forties who had worked in and around government projects nearly his entire career—made a PowerPoint presentation and went out to demonstrate precisely how that data was a serious national security risk.

As he would explain in a succession of bland government conference rooms, Yeagley was able to access the geolocation data on Grindr users through a hidden but ubiquitous entry point: the digital advertising exchanges that serve up the little digital banner ads along the top of Grindr and nearly every other ad-supported mobile app and website. This was possible because of the way online ad space is sold, through near-instantaneous auctions in a process called real-time bidding. Those auctions were rife with surveillance potential. You know that ad that seems to follow you around the internet? It’s tracking you in more ways than one. In some cases, it’s making your precise location available in near-real time to both advertisers and people like Mike Yeagley, who specialized in obtaining unique data sets for government agencies.

Working with Grindr data, Yeagley began drawing geofences—creating virtual boundaries in geographical data sets—around buildings belonging to government agencies that do national security work. That allowed Yeagley to see what phones were in certain buildings at certain times, and where they went afterwards. He was looking for phones belonging to Grindr users who spent their daytime hours at government office buildings. If the device spent most workdays at the Pentagon, the FBI headquarters, or the National Geospatial-Intelligence Agency building at Fort Belvoir, for example, there was a good chance its owner worked for one of those agencies. Then he started looking at the movement of those phones through the Grindr data. When they weren’t at their offices, where did they go? A small number of them had lingered at highway rest stops in the DC area at the same time and in proximity to other Grindr users—sometimes during the workday and sometimes while in transit between government facilities. For other Grindr users, he could infer where they lived, see where they traveled, even guess at whom they were dating.

Intelligence agencies have a long and unfortunate history of trying to root out LGBTQ Americans from their workforce, but this wasn’t Yeagley’s intent. He didn’t want anyone to get in trouble. No disciplinary actions were taken against any employee of the federal government based on Yeagley’s presentation. His aim was to show that buried in the seemingly innocuous technical data that comes off every cell phone in the world is a rich story—one that people might prefer to keep quiet. Or at the very least, not broadcast to the whole world. And that each of these intelligence and national security agencies had employees who were recklessly, if obliviously, broadcasting intimate details of their lives to anyone who knew where to look.

As Yeagley showed, all that information was available for sale, for cheap. And it wasn’t just Grindr, but rather any app that had access to a user’s precise location—other dating apps, weather apps, games. Yeagley chose Grindr because it happened to generate a particularly rich set of data and its user base might be uniquely vulnerable. A Chinese company had obtained a majority stake in Grindr beginning in 2016—amping up fears among Yeagley and others in Washington that the data could be misused by a geopolitical foe. (Until 1995, gay men and women were banned from having security clearances owing in part to a belief among government counterintelligence agents that their identities might make them vulnerable to being leveraged by an adversary—a belief that persists today.)

But Yeagley’s point in these sessions wasn’t just to argue that advertising data presented a threat to the security of the United States and the privacy of its citizens. It was to demonstrate that these sources also presented an enormous opportunity in the right hands, used for the right purpose. When speaking to a bunch of intelligence agencies, there’s no way to get their attention quite like showing them a tool capable of revealing when their agents are visiting highway rest stops.

Mike Yeagley saw both the promise and the pitfalls of advertising data because he’d played a key role in bringing advertising data into government in the first place. His 2019 road show was an attempt to spread awareness across the diverse and often siloed workforces in US intelligence. But by then, a few select corners of the intel world were already very familiar with his work, and were actively making use of it.

Yeagley had spent years working as a technology “scout”—looking for capabilities or data sets that existed in the private sector and helping to bring them into government. He’d helped pioneer a technique that some of its practitioners would jokingly come to call “ADINT”—a play on the intelligence community’s jargon for different sources of intelligence, like the SIGINT (signals intelligence) that became synonymous with the rise of codebreaking and tapped phone lines in the 20th century, and the OSINT (open source intelligence) of the internet era, of which ADINT was a form. More often, though, ADINT was known in government circles as adtech data.

Adtech uses the basic lifeblood of digital commerce—the trail of data that comes off nearly all mobile phones—to deliver valuable intelligence information. Edward Snowden’s 2013 leaks showed that, for a time, spy agencies could get data from digital advertisers by tapping fiber-optic cables or internet choke points. But in the post-Snowden world, more and more traffic like that was being encrypted; no longer could the National Security Agency pull data from advertisers by eavesdropping. So it was a revelation—especially given the public outcry over Snowden’s leaks—that agencies could just buy some of the data they needed straight from commercial entities. One technology consultant who works on projects for the US government explained it this way to me: “The advertising technology ecosystem is the largest information-gathering enterprise ever conceived by man. And it wasn’t built by the government.”

Everyone who possesses an iPhone or Android phone has been given an “anonymized” advertising ID by Apple or Google. That number is used to track our real-world movement, our internet browsing behavior, the apps we put on our phone, and much more. Billions of dollars have been poured into this system by America’s largest corporations. Faced with a commercially available repository of data this rich and detailed, the world’s governments have increasingly opened up their wallets to buy up this information on everyone, rather than hacking it or getting it through secret court orders.

Here’s how it works. Imagine a woman named Marcela. She has a Google Pixel phone with the Weather Channel app installed. As she heads out the door to go on a jog, she sees overcast skies. So Marcela opens the app to check if the forecast calls for rain.

By clicking on the Weather Channel’s blue icon, Marcela triggers a frenzy of digital activity aimed at serving her a personalized ad. It begins with an entity called an advertising exchange, basically a massive marketplace where billions of mobile devices and computers notify a centralized server whenever they have an open ad space.

In less than the blink of an eye, the Weather Channel app shares a ream of data with this ad exchange, including the IP address of Marcela’s phone, the version of Android it's running, her carrier, plus an array of technical data about how the phone is configured, down to what resolution the screen resolution is set to. Most valuable of all, the app shares the precise GPS coordinates of Marcela’s phone and the pseudonymized advertising ID number that Google has assigned to her, called an AAID. (On Apple devices, it’s called an IDFA.)

To the layperson, an advertising ID is a string of gibberish, something like bdca712j-fb3c-33ad-2324-0794d394m912. To advertisers, it’s a gold mine. They know that bdca712j-fb3c-33ad-2324-0794d394m912 owns a Google Pixel device with the Nike Run Club app. They know that bdca712j-fb3c-33ad-2324-0794d394m912 often frequents Runnersworld.com. And they know that bdca712j-fb3c-33ad-2324-0794d394m912 has been lusting after a pair of new Vaporfly racing shoes. They know this because Nike, Runnersworld.com, and Google are all plugged into the same advertising ecosystem, all aimed at understanding what consumers are interested in.

Advertisers use that information as they shape and deploy their ads. Say both Nike and Brooks, another running shoe brand, are trying to reach female running aficionados in a certain income bracket or in certain zip codes. Based on the huge amounts of data they can pull from the ether, they might build an “audience”—essentially a huge list of ad IDs of customers known or suspected to be in the market for running shoes. Then in an instantaneous, automated, real-time auction, advertisers tell a digital ad exchange how much they’re willing to pay to reach those consumers every time they load an app or a web page.

There are some limits and safeguards on all this data. Technically, a user can reset their assigned advertising ID number (though few people do so—or even know they have one). And users do have some control over what they share, via their app settings. If consumers don’t allow the app they’re using to access GPS, the ad exchange can’t pull the phone’s GPS location, for example. (Or at least they aren’t supposed to. Not all apps follow the rules, and they are sometimes not properly vetted once they are in app stores.)

Moreover, ad exchange bidding platforms do minimal due diligence on the hundreds or even thousands of entities that have a presence on their servers. So even the losing bidders still have access to all the consumer data that came off the phone during the bid request. An entire business model has been built on this: siphoning data off the real-time bidding networks, packaging it up, and reselling it to help businesses understand consumer behavior.

Geolocation is the single most valuable piece of commercial data to come off those devices. Understanding the movement of phones is now a multibillion-dollar industry. It can be used to deliver targeted advertising based on location for, say, a restaurant chain that wants to deliver targeted ads to people nearby. It can be used to measure consumer behavior and the effectiveness of advertising. How many people saw an ad and later visited a store? And the analytics can be used for planning and investment decisions. Where is the best location to put a new store? Will there be enough foot traffic to sustain such a business? Is the number of people visiting a certain retailer going up or down this month, and what does that mean for the retailer’s stock price?

But this kind of data is good for something else. It has remarkable surveillance potential. Why? Because what we do in the world with our devices cannot truly be anonymized. The fact that advertisers know Marcela as bdca712j-fb3c-33ad-2324-0794d394m912 as they’re watching her move around the online and offline worlds offers her almost no privacy protection. Taken together, her habits and routines are unique to her. Our real-world movement is highly specific and personal to all of us. For many years, I lived in a small 13-unit walk-up in Washington, DC. I was the only person waking up every morning at that address and going to The Wall Street Journal’s offices. Even if I was just an anonymized number, my behavior was as unique as a fingerprint even in a sea of hundreds of millions of others. There was no way to anonymize my identity in a data set like geolocation. Where a phone spends most of its evenings is a good proxy for where its owner lives. Advertisers know this.

Governments know this too. And Yeagley was part of a team that would try to find out how they could exploit it.

In 2015, a company called PlaceIQ hired Yeagley. PlaceIQ was an early mover in the location data market. Back in the mid-2000s, its founder, Duncan McCall, had participated in an overland driving race from London to Gambia across the land-mine-strewn Western Sahara. He had eschewed the usual practice of hiring an expensive Bedouin guide to help ensure safe passage through the area. Instead, he found online a GPS route that someone else had posted from a few days earlier on a message board. McCall was able to download the route, load it into his own GPS device, and follow the same safe path. On that drive through the Western Sahara, McCall recalled dreaming up the idea for what would become PlaceIQ to capture all of the geospatial data that consumers were emitting and generate insights. At first the company used data from the photo-sharing website Flickr, but eventually PlaceIQ started tapping mobile ad exchanges. It would be the start of a new business model—one that would prove highly successful.

Yeagley was hired after PlaceIQ got an investment from the CIA’s venture capital arm, In-Q-Tel. Just as it had poured money into numerous social media monitoring services, geospatial data had also attracted In-Q-Tel’s interest. The CIA was interested in software that could analyze and understand the geographic movement of people and things. It wanted to be able to decipher when, say, two people were trying to conceal that they were traveling together. The CIA had planned to use the software with its own proprietary data, but government agencies of all kinds eventually became interested in the kind of raw data that commercial entities like PlaceIQ had—it was available through a straightforward commercial transaction and came with fewer restrictions on use inside government than secret intercepts.

While working there, Yeagley realized that the data itself might be valuable to the government, too. PlaceIQ was fine selling software to the government but was not prepared to sell its data to the feds. So Yeagley approached a different company called PlanetRisk—one of the hundreds and hundreds of tiny startups with ties to the US government dotted around office parks in Northern Virginia. In theory, a government defense contractor offered a more secure environment than a civilian company like PlaceIQ to do the kind of work he had in mind.

PlanetRisk straddled the corporate world and the government contracting space—building products that were aimed at helping customers understand the relative dangers of various spots around the world. For example, a company that wanted to establish a store or an office somewhere in the world might turn to PlanetRisk to analyze data on crime, civil unrest, and extreme weather as they vary geographically.

PlanetRisk hired Yeagley in 2016 as vice president of global defense—essentially a sales and business development job. The aim was for him to develop his adtech technology inside the contractor, which might try to sell it to various government agencies. Yeagley brought with him some government funding from his relationships around town in the defense and intelligence research communities.

PlanetRisk’s earliest sales demo was about Syria: quantifying the crush of refugees flowing out of Syria after years of civil war and the advancing ISIS forces. From a commercial data broker called UberMedia, PlanetRisk had obtained location data on Aleppo—the besieged Syrian city that had been at the center of some of the fiercest fighting between government forces and US-backed rebels. It was an experiment in understanding what was possible. Could you even obtain location information on mobile phones in Syria? Surely a war zone was no hot spot for mobile advertising.

But to the company’s surprise, the answer was yes. There were 168,786 mobile devices present in the city of Aleppo in UberMedia’s data set, which measured mobile phone movements during the month of December 2015. And from that data, they could see the movement of refugees around the world.

The discovery that there was extensive data in Syria was a watershed. No longer was advertising merely a way to sell products; it was a way to peer into the habits and routines of billions. “Mobile devices are the lifeline for everyone, even refugees,” Yeagley said.

PlanetRisk had sampled data from a range of location brokers—Cuebiq, X-Mode, SafeGraph, PlaceIQ, and Gravy Analytics—before settling on UberMedia. (The company has no relation to the rideshare app Uber.) UberMedia was started by the veteran advertising and technology executive Bill Gross, who had helped invent keyword-targeted ads—the kinds of ads that appear on Google when you search a specific term. UberMedia had started out as an advertising company that helped brands reach customers on Twitter. But over time, like many other companies in this space, UberMedia realized that it could do more than just target consumers with advertising. With access to several ad exchanges, it could save bid requests that contained geolocation information, and then it could sell that data. Now, this was technically against the rules of most ad exchanges, but there was little way to police the practice. At its peak, UberMedia was collecting about 200,000 bid requests per second on mobile devices around the world.

Just as UberMedia was operating in a bit of a gray zone, PlanetRisk had likewise not been entirely forthright with UberMedia. To get the Aleppo data, Yeagley told UberMedia that he needed the data as part of PlanetRisk’s work with a humanitarian organization—when in fact the client was a defense contractor doing research work funded by the Pentagon. (UberMedia’s CEO would later learn the truth about what Mike Yeagley wanted the data for. And others in the company had their own suspicions. “Humanitarian purposes” was a line met with a wink and nod around the company among employees who knew or suspected what was going on with Yeagley’s data contracts.) Either way, UberMedia wasn’t vetting its customers closely. It appeared to be more eager to make a sale than it was concerned about the privacy implications of selling the movement patterns of millions of people.

When it came time to produce a demo of PlanetRisk’s commercial phone-tracking product, Yeagley’s 10-year-old daughter helped him come up with a name. They called the program Locomotive—a portmanteau of location and motive. The total cost to build out a small demo was about $600,000, put up entirely by a couple of Pentagon research funding arms. As the PlanetRisk team put Locomotive through the paces and dug into the data, they found one interesting story after another.

In one instance they could see a device moving back and forth between Syria and the West—a potential concern given ISIS’s interest in recruiting Westerners, training them, and sending them back to carry out terrorist attacks. But as the PlanetRisk team took a closer look, the pattern of the device’s behavior indicated that it likely belonged to a humanitarian aid worker. They could track that person’s device to UN facilities and a refugee camp, unlikely locales for Islamic State fighters to hang out.

They realized they could track world leaders through Locomotive, too. After acquiring a data set on Russia, the team realized they could track phones in the Russian president Vladimir Putin’s entourage. The phones moved everywhere that Putin did. They concluded the devices in question did not actually belong to Putin himself; Russian state security and counterintelligence were better than that. Instead, they believed the devices belonged to the drivers, the security personnel, the political aides, and other support staff around the Russian president; those people’s phones were trackable in the advertising data. As a result, PlanetRisk knew where Putin was going and who was in his entourage.

There were other oddities. In one data set, they found one phone kept transiting between the United States and North Korea. The device would attend a Korean church in the United States on Sundays. Its owner appeared to work at a GE factory, a prominent American corporation with significant intellectual property and technology that a regime like Pyongyang would be interested in. Why was it traveling back and forth between the United States and North Korea, not exactly known as a tourist destination? PlanetRisk considered raising the issue with either the US intelligence agencies or the company but ultimately decided there wasn’t much they could do. And they didn’t necessarily want their phone-tracking tool to be widely known. They never got to the bottom of it.

Most alarmingly, PlanetRisk began seeing evidence of the US military’s own missions in the Locomotive data. Phones would appear at American military installations such as Fort Bragg in North Carolina and MacDill Air Force Base in Tampa, Florida—home of some of the most skilled US special operators with the Joint Special Operations Command and other US Special Operations Command units. They would then transit through third-party countries like Turkey and Canada before eventually arriving in northern Syria, where they were clustering at the abandoned Lafarge cement factory outside the town of Kobane.

It dawned on the PlanetRisk team that these were US special operators converging at an unannounced military facility. Months later, their suspicions would be publicly confirmed; eventually the US government would acknowledge the facility was a forward operating base for personnel deployed in the anti-ISIS campaign.

Even worse, through Locomotive, they were getting data in pretty close to real time. UberMedia’s data was usually updated every 24 hours or so. But sometimes, they saw movement that had occurred as recently as 15 or 30 minutes earlier. Here were some of the best-trained special operations units in the world, operating at an unannounced base. Yet their precise, shifting coordinates were showing up in UberMedia’s advertising data. While Locomotive was a closely held project meant for government use, UberMedia’s data was available for purchase by anyone who could come up with a plausible excuse. It wouldn’t be difficult for the Chinese or Russian government to get this kind of data by setting up a shell company with a cover story, just as Mike Yeagley had done.

Initially, PlanetRisk was sampling data country by country, but it didn’t take long for the team to wonder what it would cost to buy the entire world. The sales rep at UberMedia provided the answer: For a few hundred thousand dollars a month, the company would provide a global feed of every phone on earth that the company could collect on. The economics were impressive. For the military and intelligence community, a few hundred thousand a month was essentially a rounding error—in 2020, the intelligence budget was $62.7 billion. Here was a powerful intelligence tool for peanuts.

Locomotive, the first version of which was coded in 2016, blew away Pentagon brass. One government official demanded midway through the demo that the rest of it be conducted inside a SCIF, a secure government facility where classified information could be discussed. The official didn’t understand how or what PlanetRisk was doing but assumed it must be a secret. A PlanetRisk employee at the briefing was mystified. “We were like, well, this is just stuff we’ve seen commercially,” they recall. “We just licensed the data.” After all, how could marketing data be classified?

Government officials were so enthralled by the capability that PlanetRisk was asked to keep Locomotive quiet. It wouldn’t be classified, but the company would be asked to tightly control word of the capability to give the military time to take advantage of public ignorance of this kind of data and turn it into an operational surveillance program.

And the same executive remembered leaving another meeting with a different government official. They were on the elevator together when one official asked, could you figure out who is cheating on their spouse?

Yeah, I guess you could, the PlanetRisk executive answered.

But Mike Yeagley wouldn’t last at PlanetRisk.

As the company looked to turn Locomotive from a demo into a live product, Yeagley started to believe that his employer was taking the wrong approach. It was looking to build a data visualization platform for the government. Yet again, Yeagley thought it would be better to provide the raw data to the government and let them visualize it in any way they choose. Rather than make money off of the number of users inside government that buy a software license, Mike Yeagley wanted to just sell the government the data for a flat fee.

So Yeagley and PlanetRisk parted ways. He took his business relationship with UberMedia with him. PlanetRisk moved on to other lines of work and was eventually sold off in pieces to other defense contractors. Yeagley would land at a company called Aelius Exploitation Technologies, where he would go about trying to turn Locomotive into an actual government program for the Joint Special Operations Command—the terrorist-hunting elite special operations force that killed Osama bin Laden and Ayman Al Zarqawi and spent the past few years dismantling ISIS.

Locomotive was renamed VISR, which stood for Virtual Intelligence, Surveillance, and Reconnaissance. It would be used as part of an interagency program and would be shared widely inside the US intelligence community as a tool to generate leads.

By the time Yeagley went out to warn various security agencies about Grindr in 2019, VISR had been used domestically, too—at least for a short period of time when the FBI wanted to test its usefulness in domestic criminal cases. (In 2018, the FBI backed out of the program.) The Defense Intelligence Agency, another agency that had access to the VISR data, has also acknowledged that it used the tool on five separate occasions to look inside the United States as part of intelligence-related investigations.

But VISR, by now, is only one product among others that sell adtech data to intelligence agencies. The Department of Homeland Security has been a particularly enthusiastic adopter of this kind of data. Three of its components—US Customs and Border Protection, US Immigration and Customs Enforcement, and the US Secret Service —have bought more than 200 licenses from commercial ad tech vendors since 2019. They would use this data for finding border tunnels, tracking down unauthorized immigrants, and trying to solve domestic crimes. In 2023, a government inspector general chastised DHS over the use of adtech, saying that the department did not have adequate privacy safeguards in place and recommending that the data stop being used until policies were drawn. The DHS told the inspector general that they would continue to use the data. Adtech “is an important mission contributor to the ICE investigative process as, in combination with other information and investigative methods, it can fill knowledge gaps and produce investigative leads that might otherwise remain hidden,” the agency wrote in response.

Other governments’ intelligence agencies have access to this data as well. Several Israeli companies—Insanet, Patternz, and Rayzone—have built similar tools to VISR and sell it to national security and public safety entities around the world, according to reports. Rayzone has even developed the capability to deliver malware through targeted ads, according to Haaretz.

Which is to say, none of this is an abstract concern—even if you’re just a private citizen. I’m here to tell you if you’ve ever been on a dating app that wanted your location or if you ever granted a weather app permission to know where you are 24/7, there is a good chance a detailed log of your precise movement patterns has been vacuumed up and saved in some data bank somewhere that tens of thousands of total strangers have access to. That includes intelligence agencies. It includes foreign governments. It includes private investigators. It even includes nosy journalists. (In 2021, a small conservative Catholic blog named The Pillar reported that Jeffrey Burrill, the secretary general of the US Conference of Catholic Bishops, was a regular user of Grindr. The publication reported that Burrill “visited gay bars and private residences while using a location-based hookup app” and described its source as “commercially available records of app signal data obtained by The Pillar.”)

If you cheated on your spouse in the past few years and you were careless about your location data settings, there is a good chance there is evidence of that in data that is available for purchase. If you checked yourself into an inpatient drug rehab, that data is probably sitting in a data bank somewhere. If you told your boss you took a sick day and interviewed at a rival company, that could be in there. If you threw a brick through a storefront window during the George Floyd protests, well, your cell phone might link you to that bit of vandalism. And if you once had a few pints before causing a car crash and drove off without calling the police, data telling that story likely still exists somewhere.

We all have a vague sense that our cell phone carriers have this data about us. But law enforcement generally needs to go get a court order to get that. And it takes evidence of a crime to get such an order. This is a different kind of privacy nightmare.

I once met a disgruntled former employee of a company that competed against UberMedia and PlaceIQ. He had absconded with several gigabytes of data from his former company. It was only a small sampling of data, but it represented the comprehensive movements of tens of thousands of people for a few weeks. Lots of those people could be traced back to a residential address with a great deal of confidence. He offered me the data so I could see how invasive and powerful it was.

What can I do with this—hypothetically? I asked. In theory, could you help me draw geofences around mental hospitals? Abortion clinics? Could you look at phones that checked into a motel midday and stayed for less than two hours?

Easily, he answered.

I never went down that road.

[chrisseminatore]

Is Geofencing Competitors’ Locations Effective?

Modern businesses harness the power of geofencing to advertise their local brands to people with strong buying intent. The specialty of this marketing approach is you can target prospects within a predefined geographic location near your business area. For example, if you own a café in a commercial zone. You can target nearby office buildings, shopping complexes, bus/train stations, etc. to find desired customers.

Besides, some enterprises even choose competitors’ locations for geofencing advertising. They believe it's the most convenient technique to lure away competitors' customers and grow sales. However, some people are yet to discover the effectiveness of geofencing competitors' locations. Are you one among them? If so, reading this blog, you will have a great takeaway.  

A Brief Introduction to Competitor Geofencing

Suppose you are driving to a nearby restaurant for lunch. Suddenly a message from another restaurant pops up on your mobile device saying, "Get 20% off on today's menu. Avail the offer now.” Won't you love dining at this restaurant? Such ads presenting attractive offers often excite potential customers to visit the business. This marketing method to attract competitors’ customers with promotional ads is competitor geofencing or geo-conquesting. The process involves creating geofences around competitor stores, collecting and assessing customer data, and creating and distributing personalized ads.

However, you should know your target audiences and identify competitor locations to set up a successful competitor geofencing ad campaign.

Want to launch a competitor geofencing ad campaign? You can look for a trusted geofencing marketing partner to know the appropriate practices for this.

Benefits of Geofencing Competitors’ Locations

Now that you have a basic idea about geofencing competitors’ locations, it’s time to know its compelling benefits.

Competitor geofencing helps a business create a competitive edge in the market. It is possible in multiple ways.

· Since you are targeting a competitor store, you can obviously get in touch with people interested in your products or services. It helps businesses reach more relevant audiences and build a loyal customer base.

· Instead of luring away prospects stepping into a competitor store, you can also attract people who have recently visited the location. For example, if you own a retail store, you can target audiences who have entered your competitor's outlet in the past week. In this way, you can engage more customers and increase in-store traffic.

· Besides, when you geofence competitor locations, you can target prospects near that selected location. Indirectly, you can attract these audiences with timely offers and encourage them to visit your store at least once.

Are you excited to know more? You can visit this link for better knowledge.  

Takeaway

Geofencing competitors’ locations is a marketing technique to strengthen customer engagement and boost marketing revenues. Big brands like Burger King use this geofencing idea to grow their sales target. What about you?

If you want to set up this location-targeting ad campaign around your competitors, you can find companies like Get Geofencing to assist you. You can talk to the experts to strategize your ad campaign according to your business requirements.

[etakeh]

The ad campaign will make use of a variety of surveillance advertising techniques, including capturing the unique device IDs of student phones, tracking pixels, and IP address tracking. It will also plaster recruiting solicitations across Instagram, Snapchat, streaming television, and music apps. 

"surveillance-based advertising"

hate hate hate hate hate

“could be a means to bypass parental involvement in the recruiting process,” allowing the state to circumvent the scrutiny adults might bring to traditional military recruiting methods

yeah that's probably considered a + for the military.

This fucking sucks, and it won't stop with the National Guard if they don't stop it DEAD.

[letsnurturecasblog]

Geofencing Mobile App Development

Geofencing is a very important feature of mobile applications. Learn more about geofencing and find out how it can help you with location tracking app development. For example, geofencing allows mobile apps to send notifications to potential clients who are close to a business establishment such as a restaurant or dry cleaner.

Geofencing App Development for Proximity Marketing Using geofencing in mobile app development is a great way to reach consumers, increase store visits and increase revenue. Geofencing is a technology that uses GPS and mobile device data to create a virtual perimeter around a specific location. It is also a great way to send relevant messages to smartphone users within a predefined radius.

Geofencing app development can include features such as location tracking, promotions and discounts. It can also be used to increase productivity. For instance, some businesses send coupon or other offers to customers to encourage them to visit their store or buy their product. Geofencing also helps in keeping elderly people from wandering unsupervised. A geofence is a virtual perimeter that is defined within the mobile app code. It can be a polygon or a triangular shape. Geofences can be triggered by mobile device ID or by other location data. A common geofence is a two or three-minute walking radius. The radius can be defined in centimeters or kilometers.

Using the location API, developers can create a Geofence object and add it to their app. Geofences are created using a builder class. A PendingIntent class is also available that makes adding geofence objects to the app as easy as a few clicks. Geofencing has become a standard practice for plenty of businesses. For example, car dealerships can use geofences to keep track of who clicked on their advertisements. Other companies use geofencing to send promotions to mobile device users within a predefined geographic area.

Visit: Lets Nurture

[sffgtrhyjhmnzdt]

Mobile Billboard Advertising Truck: A Powerful Tool for Modern Advertising

In today’s fast-paced world, traditional advertising methods are constantly evolving. One such innovation that's gaining massive traction is mobile billboard advertising truck in Nevada. A mobile billboard advertising is essentially a moving advertisement, allowing businesses to reach a broad and diverse audience. Whether driving through high-traffic urban areas, parking at strategic locations, or participating in events, these trucks deliver your message directly to the people, creating a high-impact visual experience.

The Impact of Digital Mobile Billboard Advertising

One of the most dynamic advancements in this field is digital mobile billboard advertising. By incorporating digital displays into mobile billboard trucks, advertisers gain the flexibility to show multiple messages, animated content, and real-time updates. The vibrant LED screens can easily attract attention, making it an excellent option for promoting events, brand launches, or even localized promotions. Digital mobile billboards also allow for time-sensitive ads to be displayed at specific moments, maximizing effectiveness and audience engagement.

Advantages of Using a Mobile Billboard Truck

Using a mobile billboard truck provides several key benefits over traditional stationary billboards. For one, mobility offers unparalleled flexibility. These trucks can be driven through densely populated areas, covering locations where static billboards may not be possible. Moreover, mobile billboards generate high visibility, making them perfect for large-scale brand awareness campaigns.

Additionally, with geofencing technology, it's now possible to target specific neighborhoods or demographic segments, ensuring that your advertisement reaches your intended audience.

Mobile Billboard Trucks for Sale

For businesses and individuals looking to own their marketing vehicles, there are many digital mobile billboards. Purchasing a truck allows companies to fully control their advertising strategy, from route selection to messaging. With digital options now available, buying a billboard truck gives you the versatility to change advertisements at a moment’s notice, ensuring your campaigns stay relevant and up-to-date.

whether you’re aiming to enhance brand visibility, promote a new product, or attract attention at a special event, investing in a mobile billboard trucks for sale especially one with digital capabilities can provide your business with a cutting-edge marketing tool. With the right strategy, this innovative form of advertising can deliver your message loud and clear to thousands of potential customers.

[askpyramidtechworks]

The Role of Social Media Marketing in Boosting Nagpur’s Hospitality Industry

Social media marketing has become a vital tool for the hospitality industry, especially in emerging cities like Nagpur, India. With its rapid urbanization and growing tourist appeal, Nagpur has seen a notable increase in demand for hotels, restaurants, and tourism-related services. Social media platforms like Instagram, Facebook,Linkedin and YouTube offer unique opportunities to showcase the city’s rich cultural heritage, local cuisine, and modern hospitality services to both domestic and international travelers. Here's how social media marketing can significantly boost Nagpur's hospitality industry.Digital marketing agency in Nagpur has become indispensable. In a city as diverse as Nagpur, where the hospitality industry, healthcare, and retail sectors are flourishing, social media is the bridge that connects businesses with local consumers. Askpyramid Techworks has observed that businesses that harness the potential of social media platforms see higher engagement rates, improved brand recognition, and significant returns on their marketing. By implementing 

Promoting Local Culture and Events to Help of Social Media

Leveraging Local Events Social media is an excellent platform to promote local events, festivals, and cultural attractions in Nagpur. Hospitality businesses can showcase the city’s rich heritage and how their offerings integrate with local traditions. Seasonal Campaigns Events like Nagpur’s famous Orange Festival, cultural fairs, or major business conferences can be used as the central social media marketing agency theme of marketing campaigns, attracting tourists to experience the city’s uniqueness while staying at local hotels or dining at renowned restaurants.

Example: A hotel could promote special packages during the Orange Festival, offering cultural experiences combined with stays, using Facebook and Instagram ads to promote it to tourists planning to visit during the season.

Cost-Effective Targeting with Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising, including Google Ads and social media ads, allows hospitality businesses in Nagpur to target specific audiences based on location, interests, behavior, and demographics. Whether they are targeting business travelers, leisure tourists, or event attendees, businesses can reach their ideal customers with precision. PPC campaigns are highly flexible, enabling businesses to control their budget and only pay when someone clicks on the ad, making it a cost-effective option for small to medium-sized enterprises (SMEs).

Localized and Hyper-Targeted Campaigns

PPC advertising allows hospitality businesses in Nagpur to run hyper-local campaigns that specifically target nearby residents or people visiting specific areas in the city. Restaurants, for example, can run PPC ads targeting people in certain neighborhoods, or even travelers near Nagpur’s major transit hubs like the airport or railway station. Similarly, hotels can run geotargeted ads aimed at tourists already in Nagpur who might be looking for last-minute accommodation options.

Hyper-Local PPC Benefits

Geofencing technology enables ads to target users within a specific radius of the business.Local keywords and phrases attract nearby customers looking for immediate services.Personalized ad copy that resonates with local culture or tourist attractions.

Increasing Brand Visibility

Wide Reach: Social media platforms like Instagram, Facebook, and YouTube allow hospitality businesses in Nagpur to reach a broader audience, not only locally but also globally. By showcasing their services, ambiance, and unique features, they can attract tourists, business travelers, and locals alike.

Visual Storytelling: The hospitality industry thrives on visual appeal. Hotels and restaurants can post high-quality images and videos that highlight their facilities, special offers, and experiences. This helps create an emotional connection with potential customers.visually appealing way and to engage with their audience through videos, testimonials,

Example: A boutique hotel in Nagpur can share behind-the-scenes footage of its day-to-day operations, customer reviews, or scenic views from its property, creating a virtual experience that drives interest and bookings.

As Mr. Kashif Ahmed, owner of Askpyramid Techworks, one of the best digital marketing agency in Nagpur, mentions, "Social media marketing is not just about creating posts; it’s about crafting campaigns that generate leads for Hotel in near me and other Nagpur hospitality industry. We aim for a strong engagement that translates into actual inquiries.

SEO plays a significant role here. A well-optimized website that ranks high on Google for keywords like best hotel in Nagpur” or “affordable hotel in near me” can attract organic traffic that is more likely to convert into genuine leads. These SEO-driven campaigns are often combined with PPC advertising for faster results. By bidding on high-performing keywords like hotel near me

"Generating leads for hospitality in Nagpur has become an art. Our digital marketing services are designed to attract customers through well-placed ads and compelling content.

Askpyramid Techworks Digital Marketing Agencies in Nagpur Driving Results

As digital marketing continues to evolve,Hospitality industry are placing their trust in Nagpur’s best digital marketing agency to lead the way.

[esgroupmarketing]

Pay Per Click Management Iowa

ES Group Marketing is one of the best digital marketing agencies in Iowa offering various digital marketing services and web design, for small businesses at affordable prices. https://esgroupmarketing.com/google-adwords-ppc/

[tridenceagency]

Maximize your business reach with cutting-edge geo marketing services in Chicago. Geo marketing uses location-based data to target customers in specific areas, driving local engagement and increasing foot traffic to your business. Our Chicago geo marketing experts leverage advanced tools like geofencing, location-based SEO, and targeted ads to ensure your brand reaches the right audience at the right time. Whether you're a retail store, restaurant, or service provider, our strategies will help you tap into Chicago’s local market with precision. Take advantage of geo marketing to increase customer engagement, boost in-store visits, and enhance your brand's visibility across the Windy City.

[hammadchauhdary]

What is Hyperlocal Marketing and How Can It Benefit Your Business? explores an increasingly popular and highly effective marketing strategy that allows businesses to focus their efforts on a specific geographic area. Hyperlocal marketing has become a game-changer for businesses aiming to target customers within a defined location, whether it's a neighborhood, city, or even a smaller radius. As businesses look for more personalized ways to connect with their audience, this location-focused approach is gaining traction across various industries.

In a world where digital marketing often seems vast and impersonal, hyperlocal marketing offers a refreshing alternative. This strategy uses a combination of data, location-based technologies, and customer insights to tailor marketing campaigns that resonate with local audiences. It's not just about advertising to everyone but focusing on reaching the right people in the right place at the right time. For businesses that rely heavily on local foot traffic, this can be a powerful tool to increase visibility and drive sales.

Benefits of Hyperlocal Marketing

Increased Foot Traffic   One of the most immediate benefits of hyperlocal marketing is its ability to drive more customers to your physical location. By targeting customers who are nearby, businesses can provide relevant promotions, deals, or announcements that prompt immediate action. For example, restaurants, retail stores, and service providers can use hyperlocal marketing to push time-sensitive offers, bringing in customers who are already in the vicinity.

Better Customer Engagement   Hyperlocal marketing allows businesses to create personalized experiences that resonate with the local audience. Since the messaging is tailored to the community's unique needs, interests, and culture, customers are more likely to engage with the brand. Businesses can use local events, traditions, and specific customer pain points in their campaigns, making the communication feel more relevant. This type of engagement fosters a sense of belonging and increases the likelihood that customers will remain loyal to your business.

Improved Brand Awareness and Loyalty   Being present where your customers live, work, and spend their time helps improve brand visibility and awareness. When customers consistently see your brand's message tailored to their location, they begin to recognize and trust it. This leads to stronger brand loyalty, as customers are more likely to choose businesses that demonstrate an understanding of their local needs. Over time, this brand recognition can lead to word-of-mouth recommendations and repeat customers, strengthening your position within the community.

Cost-Effective Marketing   Hyperlocal marketing can be more cost-effective than broader marketing efforts. Instead of spreading your budget thin across various regions or demographics, you're able to concentrate on a smaller, more defined group of people. This increases the likelihood of conversion since you're targeting people who are more likely to be interested in your products or services. Additionally, digital advertising platforms like Google Ads and social media allow you to create hyper-targeted campaigns based on location, making it easier to optimize your marketing spend.

Implementing Hyperlocal Marketing in Your Business

Implementing a hyperlocal marketing strategy doesn’t have to be complex. Start by analyzing the local demographics and understanding the preferences of people in your area. Tools like Google My Business, geofencing, and local SEO can help you improve your visibility to nearby customers. By regularly engaging with your audience through location-based campaigns, businesses can build strong relationships within the community.

In conclusion, if you're looking for a way to boost local sales and establish your business as a trusted local brand, hyperlocal marketing is a strategy worth considering. It allows you to connect with your customers on a deeper level while maximizing the return on your marketing efforts. For more insights, read the full article on What is Hyperlocal Marketing and How Can It Benefit Your Business?.