#gilletteuk

[mattattridge-smith]

We all love some before, during & after shots 🪒 📸 🧖‍♂️ @roamleruk @gilletteuk @gillette #Gillette #GilletteLabs #GilletteUK #RoamlerUK #Tester #Testing #LetsGetAShaving #Shaving #Exfoliate #ExfoliatingBar #Snazzy #Black&Gold #Smart #Magnetic #PleasingToTheEye #Before #During #After (at Manchester, United Kingdom) https://www.instagram.com/p/Cal5QOPovyD/?utm_medium=tumblr

[calebom]

Ian Wright

People that know, know @GilletteUK x @HYPEBEAST

[lowesbarbershop]

[MOVEMBER] - Yes it’s that time of year again, when we get our the aviators and rock some moustaches thinking we are from top gun, or the village people! - But you know what? It’s all for a fantastic cause! - Men’s health is in crisis. Men are dying on average 5 years earlier than women, and for largely preventable reasons. - A growing number of men – around 10.8M globally – are facing life with a prostate cancer diagnosis. Globally, testicular cancer is the most common cancer among young men. And across the world, one man dies by suicide every minute of every day, with males accounting for 75% of all suicides. - So we would love to see as men of you grow a mo, and support us however you can! - Team “Lowe’s Bros” is growing over on the movember site, and we are looking forward to raising as much awareness and donations as we possibly can! - @lowesbarbershop - 10 High Street Burnham on Sea Somerset TA81NX - #lowesbarbershop #movember #lowesbros #mousehole #movember2021 #growamo #growamosaveabro #menshealth #mensmentalhealth #mentalhealthawareness #lionsbarbercollective #burnhamonsea - @movember @thebarbermagazine @modernbarbermag @barberevo @barbersocietymag @goodbarbersguide @chrisandsonsuk @gilletteuk @thelionsbarbers @collectiveprideawards (at Lowe's Barber Shop) https://www.instagram.com/p/CVwEkkdMxZc/?utm_medium=tumblr

[dannydefreitasmua]

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A post shared by DANNY DEFREITAS (@dannydefreitas)

T I M E • T O • S H A V E 💈 It’s estimated that a man will shave 20,000 times in his lifetime! Insane right! I know the struggle of keeping groomed facial hair so here are some tips for the boys (and maybe the girls too!)😝 • Toothbrush @foreo @foreo_uk Toothpaste @beverlyhillsformula Perfect White Razor @gilletteuk @gillette Styler Foam @nivea_uk Treatment @perriconemd @perriconemd_uk Soothing Post Shave • #gillette #foreo #toothbrush #teeth #shaving #shavingcream #beverlyhillsformula #toothpaste #nivea #perriconemd #shaver #noshave #razor #razorcut (at Shoreditch)

[revvevolution]

I have always been a fan of the classics, and with my 2 Gillette Classic Safety Razors, I'm amazed at how much thought have been put into these razors, things like blade angles, for that clean, perfect shave. Here are the 2 Classics I am using. Thanks to my buddy David from Bridegandsons. 1. Gillette Super Adjustable 'Black Beauty' Long Handle (1977) Safety Razor 2. Gillettte Fatboy (1961) Safety Razor ❤️this #revvlifestyle  post! Follow @revvevolution for more! #travels #lifestyle #holidays #tours #tourism #hotels #resorts #technology #vacations #familylife #drive #beaches #airports #sun #automotive #revvevolution #photos #luxurylifestyle #love #wanderlust #events #movies#hosting#emcee #gilette #giletterazors @bridgeandsons @gillette @gilletteuk (at Singapore) https://www.instagram.com/p/CA7CvLYDuna/?igshid=1m8ws4kmmyues

[snarkimpex-blog]

We are the manufacturer of beauty tools used in Saloon and home as well. #girlsbeauty #homebeautytips #parlour3beauty #snarkimpex #style #trending @snarkimpex #saloonproducts#parisbeauty #pariswomen #parisfashionweek #usagirls #germanygirls #europegirl #londonbeauty #london🇬🇧 #parís #berlin🇩🇪 #newyorkfashionweek #japanfashionweek #european #china🇨🇳 #instocknow✅❤️ #manufacturer #poland #Russia #Switzerland #Southampton #brooklin #finland🇫🇮 @german.barbershop @usatoday @usa_barbershop @hajj_ummrah @indianwomensaloon @japan_railgram @frankshaving @spain_barbie @russianbarbercommunity @menicure @seikowatchjapan @pedicurejapan @canadian.brothers @gilletteuk #ordernow‼️ snarkimpex@gmail.com WhatsApp 00923326127272 Dm (at Paris, France) https://www.instagram.com/p/B-SQdGcphee/?igshid=10rbzsjppvr4d

[marketingmomentswithshea]

Blog #2: Is Gillette UK’s New Advertising Campaign Made of What Really Matters?

Gillette became quite the infamous brand name in the past year— not for their lack of a quality razor, but rather for their controversial advertising campaign that aired before the Super Bowl in January 2019. The ad itself, inspired by the #MeToo movement, attacks the idea of “toxic masculinity” and seeks to break down stereotypes about what it means to truly be a man. Different examples of men condoning the common saying of “boys will be boys” was a main theme of this ad, whether it be through physical fighting, sexual harassment allegations, mansplaining, or bullying. As a result, Gillette lost part of its target market, as some male consumers moved away from the brand in an attempt to boycott it. However, this advertisement could also be viewed as an opportunity for market development, as they expanded their target market to include women, who, impressed with the ad and the brand’s attempt to take social responsibility, will want buy Gillette’s products for the men in their lives.

Despite all of the controversy, Gillette decided to continue down this path of social responsibility with their new series of advertisements in the United Kingdom centered around the idea and slogan #MadeofWhatMatters. Gillette is no stranger to slogans, having used “The best a man can get” and more recently “The best men can be” in an effort to solidify their brand personality of suave and ideal masculinity. However, this new ad campaign, much like last year’s #MeToo ad, seeks to reposition this idea of masculinity in our heads. While #MadeofWhatMatters similarly builds off of the idea of men being accountable for their actions, it takes a different approach in terms of psychological influence. Whereas the #MeToo ad made a marketing “mistake” in seemingly “gender shaming” and generalizing men for negative behaviors, #MadeofWhatMatters seeks to use positive reinforcement and role models to show its consumers what masculinity should look like.

Gillette does this via the use of UK opinion leaders such as soccer player Raheem Sterling, who promotes the message of being a role model and mentoring future generations through inspiration and positive actions. To support this, Matt Thomas, Gillette’s brand manager for the UK and Ireland, said that the brand believes “in the importance of role models in ensuring [that] younger generations have positive versions of masculinity to aspire to” (Fleming, 2020). Raheem Sterling was chosen exactly for this reason, due to his work against injustice both on and off the field—a set of values that Gillette felt aligned with their brand well. Additionally, Gillette is now working with youth charity Football Beyond Borders (FFB), which helps disadvantaged kids thrive with a mentor system. The ad highlights the importance of the program, as well as its values and their alignment with Gillette’s. Both of these new additions to Gillette’s marketing plan will hopefully help them to grow their sales, as well as to further the image of what real masculinity should look like and be made of through the celebration of those who “always aspire to be the best version of themselves and who encourage others to stand up for what they believe in” (Fleming, 2020).

Works Cited:

Fleming, M. (2020). Gillette uses football to promote 'positive versions of masculinity'. Retrieved 20 February 2020, from https://www.marketingweek.com/gillette-campaign-raheem-sterling/

Smith, T. (2019). NPR Choice page. Retrieved 20 February 2020, from https://www.npr.org/2019/01/17/685976624/backlash-erupts-after-gillette-launches-a-new-metoo-inspired-ad-campaign

Soccio, M. (2020). Cream of the crop - Gillette brand profile | Marketing Magazine. Retrieved 20 February 2020, from https://www.marketingmag.com.au/hubs-c/the-best-a-brand-can-get-gillette-brand-profile/

Images and Videos:

Gillette. (2020). Show Your Best Side [Photograph]. Retrieved from https://www.facebook.com/GilletteUK/

Gillette UK. (2020, February 7). Gillette: Raheem Sterling Made of What Matters [Video]. https://www.facebook.com/GilletteUK/

Gillette UK. (2020, February 13). What Makes A Man? Gillette X FBB: Gui’s Story [Video]. https://www.youtube.com/watch?time_continue=7&v=u1wv3G37nTk&feature=emb_logo

Wednesday, February 19th, 2020 11:39 pm

[sturvn]

Having a pampered night to myself! Sponsored by @gilletteuk #thebestamancanget and @niveamenuk #dontknowtheirslogan #manscaping #wishmeluck https://www.instagram.com/p/B06YDzxlaUA/?igshid=1wezngsgt6uds

[andraspapp]

Hundred and seventeen years on display + a great event launching the new Gillette Skinguard @gillette @gilletteuk #gillette #skinguard #gilletteskinguard #nopressure #thebestamancanbe #london #uk #pgemp (à London, United Kingdom) https://www.instagram.com/p/BsrI4evgqY7/?utm_source=ig_tumblr_share&igshid=j4uq6xvyyy27

[kitevisionary]

Thank you so much @jimchapman @gilletteuk @teamgleam for picking me as the winner of the giveaway. Without any of you I would never have experienced this with some of my most amazing friends ever. Thank you for everything and thank you @warnerbrosuk @justiceleague loved the private screening, enjoyed it so much #london #unitedkingdom #photo #photobyme #photograph #photography #youtuber #vlogger #britishvlogger #british #screening #privatescreening #justiceleague #justiceleaguescreening #warnerbros

[mattattridge-smith]

Let’s get a shaving 🪒 🧖‍♂️ 🖤💛💚 @roamleruk @gilletteuk @gillette #Gillette #GilletteLabs #GilletteUK #RoamlerUK #Tester #Testing #LetsGetAShaving #Shaving #Exfoliate #ExfoliatingBar #Snazzy #Black&Gold #Smart #Magnetic #PleasingToTheEye (at Manchester, United Kingdom) https://www.instagram.com/p/CajrEFFIn7k/?utm_medium=tumblr

[calebom]

Ian Wright

People that know, know @GilletteUK x @HYPEBEAST

[mattattridge-smith]

Putting the @gilletteuk SKIN shaving cream to the ultimate test thanks to the @supersavvymeofficial team! Shaving them sides RIGHT OFF 😱 🪒 #SuperSavvyMe #SavvyCircle #Gillette #Shavetime #ShavingCream #SKIN #SKINrange #soft #smooth #ForSensitiveSkin #ForTheSensitive #ShaveItAllOff (at Alkrington) https://www.instagram.com/p/CU7VAbljpPK/?utm_medium=tumblr

[snarkimpex-blog]

We are the manufacturer of beauty tools used in Saloon and home as well. #girlsbeauty #homebeautytips #parlour3beauty #snarkimpex #style #trending @snarkimpex #saloonproducts#parisbeauty #pariswomen #parisfashionweek #usagirls #germanygirls #europegirl #londonbeauty #london🇬🇧 #parís #berlin🇩🇪 #newyorkfashionweek #japanfashionweek #european #china🇨🇳 #instocknow✅❤️ #manufacturer #poland #Russia #Switzerland #Southampton #brooklin #finland🇫🇮 @german.barbershop @usatoday @usa_barbershop @hajj_ummrah @indianwomensaloon @japan_railgram @frankshaving @spain_barbie @russianbarbercommunity @menicure @seikowatchjapan @pedicurejapan @canadian.brothers @gilletteuk #ordernow‼️ snarkimpex@gmail.com WhatsApp 00923326127272 Dm (at London, United Kingdom) https://www.instagram.com/p/B-SQrkJpIgK/?igshid=1qtb5lzdcw7sn

[snarkimpex-blog]

We are the manufacturer of beauty tools used in Saloon and home as well. #girlsbeauty #homebeautytips #parlour3beauty #snarkimpex #style #trending @snarkimpex #saloonproducts#parisbeauty #pariswomen #parisfashionweek #usagirls #germanygirls #europegirl #londonbeauty #london🇬🇧 #parís #berlin🇩🇪 #newyorkfashionweek #japanfashionweek #european #china🇨🇳 #instocknow✅❤️ #manufacturer #poland #Russia #Switzerland #Southampton #brooklin #finland🇫🇮 @german.barbershop @usatoday @usa_barbershop @hajj_ummrah @indianwomensaloon @japan_railgram @frankshaving @spain_barbie @russianbarbercommunity @menicure @seikowatchjapan @pedicurejapan @canadian.brothers @gilletteuk #ordernow‼️ snarkimpex@gmail.com WhatsApp 00923326127272 Dm (at London UK) https://www.instagram.com/p/B-SQx_7pxJa/?igshid=125il1w74u1sn

[snarkimpex-blog]

We are the manufacturer of beauty tools used in Saloon and home as well. #girlsbeauty #homebeautytips #parlour3beauty #snarkimpex #style #trending @snarkimpex #saloonproducts#parisbeauty #pariswomen #parisfashionweek #usagirls #germanygirls #europegirl #londonbeauty #london🇬🇧 #parís #berlin🇩🇪 #newyorkfashionweek #japanfashionweek #european #china🇨🇳 #instocknow✅❤️ #manufacturer #poland #Russia #Switzerland #Southampton #brooklin #finland🇫🇮 @german.barbershop @usatoday @usa_barbershop @hajj_ummrah @indianwomensaloon @japan_railgram @frankshaving @spain_barbie @russianbarbercommunity @menicure @seikowatchjapan @pedicurejapan @canadian.brothers @gilletteuk #ordernow‼️ snarkimpex@gmail.com WhatsApp 00923326127272 Dm (at Paris, France) https://www.instagram.com/p/B-SQ5HdJXUd/?igshid=gt3a5p7gw3rg