#iab-social networking

[reportwire]

The new normal on Twitter: watching it break | CNN Business

Late last year, Dan Sinker found himself in a “Groundhog Day” situation. When he would check his notifications tab on Twitter, Sinker, who has tens of thousands of followers, often saw the platform recommend the same weeks-old tweet from another user. As Sinker described the situation in one tweet in early December, “we’re back to November 7 in my mentions again.” Source link

[101now]

Elon Musk publicly mocks Twitter worker with disability who is unsure whether he's been laid off

New York CNN  —  Elon Musk has apologized after publicly scoffing at a Twitter employee’s uncertainty about whether he had been laid off in a recent round of cuts and speaking dismissively of the employee’s disability in a series of tweets Monday night. “I would like to apologize to Halli for my misunderstanding of his situation. It was based on things I was told that were untrue or, in some…

[petnews2day]

'Fire-breathing demon' dog Ralphie returned to Niagara shelter again

New Post has been published on https://petn.ws/jd9a3

'Fire-breathing demon' dog Ralphie returned to Niagara shelter again

CNN — Will a fourth adoption be the charm for this seemingly unadoptable pup? Ralphie, a New York shelter’s adorable “jerk” dog, has been returned to the shelter again after his most recent (and unsuccessful) adoption. “Ralphie proved to be more than she could handle,” the shelter explained in an update posted to Facebook on […]

See full article at https://petn.ws/jd9a3 #DogNews #Accidents, #Animals, #BrandSafetyNsfAccidentsAndDisasters, #BrandSafetyNsfSensitive, #Companies, #DisastersAndSafety, #Dogs, #DomesticAlerts, #DomesticBusiness, #Facebook, #Fires, #IabComputing, #IabDogs, #IabInternet, #IabPets, #IabSocialNetworking, #IabTechnologyComputing, #InternationalAlerts, #InternationalBusiness, #InternetAndWww, #LifeForms, #Mammals, #MetaPlatformsInc, #SocialMedia, #Technology

[usaitbari]

George Clooney has a simple strategy for being a star in the age of social media | CNN

George Clooney has a simple strategy for being a star in the age of social media | CNN

CNN  —  George Clooney has a surefire way for staying out of trouble as a public figure in the age of social media: stay off of it. In a profile for the Washington Post published on Friday, the Oscar-winning actor said he manages to avoid too much exposure to today’s 24/7 media cycle by not engaging on those platforms, which he acknowledges would be problematic “if I have three drinks at…

[entertainmentusanewstoday]

George Clooney has a simple strategy for being a star in the age of social media | CNN

George Clooney has a simple strategy for being a star in the age of social media | CNN

CNN  —  George Clooney has a surefire way for staying out of trouble as a public figure in the age of social media: stay off of it. In a profile for the Washington Post published on Friday, the Oscar-winning actor said he manages to avoid too much exposure to today’s 24/7 media cycle by not engaging on those platforms, which he acknowledges would be problematic “if I have three drinks at…

[suchananewsblog]

George Clooney has a simple strategy for being a star in the age of social media | CNN

George Clooney has a simple strategy for being a star in the age of social media | CNN

CNN  —  George Clooney has a surefire way for staying out of trouble as a public figure in the age of social media: stay off of it. In a profile for the Washington Post published on Friday, the Oscar-winning actor said he manages to avoid too much exposure to today’s 24/7 media cycle by not engaging on those platforms, which he acknowledges would be problematic “if I have three drinks at…

[amniforn]

Casey Anthony shares his version of events in a new docuseries. What do you want to know

Casey Anthony shares his version of events in a new docuseries. What do you want to know

CNN — Casey Anthony is back in the national spotlight more than a decade after being acquitted of murdering her 2-year-old daughter. In a new three-part docuseries airing on Peacock titled “Casey Anthony: Where the Truth Lies,” Anthony relays her version of what she believes led to Caylee’s death. Anthony never testified during his trial, it is therefore the first time that the public hears him…

[ear-worthy]

Defiant & Status Untraced Podcasts Premiere; 2024 IABC Upfronts Hosts Announced

In this article, we have a new politics podcast from a Brooklyn Dad. Then, a new true-crime podcast about a missing tech entrepreneur, and finally, the announcement of the hosts for the 2024 IAB Upfront in May where we'll hear about all the new podcasts coming our way. 

If you're old like me, you can compare the "Upfront" to receiving the September new season issue of the TV Guide magazine and making sure you were the first in your family to read it.

**************************************************

 Audio Up, a leading podcast production company, has just released a new series featuring a devout member of the Democratic Party who boasts 1.3 million X (Twitter) followers, Majid Padellan. He is apparently known as Brooklyn Dad Defiant. (Yo, you talkin' to me?) On this new show, Padellan will talk to the political types and try to make sense of anything Donald Trump says, while repudiating MAGA political propaganda. 

The podcast's producers note: "It is the place to come for those not only seeking answers, but the roadmap, engaging and educating listeners along the way."

 The show will air weekly and began April 15th with the first guest Frank Figliuzzi who is the former Deputy Assistant Director of Counterintelligence for the FBI. The Defiant Podcast is out on all platforms now. Stream the first episode HERE. 

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In 2016, survivalist and world traveler Justin Alexander went missing in the Parvati Valley while on a spiritual trek into the Himalayan Mountains.

While the circumstances of his disappearance point to murder, a chilling message he left behind throws everything into question: “I should return mid-September or so. If I’m not back by then, don’t look for me.”

Four years later, host and true-crime newcomer Liam Luxon is introduced to Justin's story and embarks on an investigation into the mysterious case.

Status-Untraced is a 10-episode journey that explores the secrets the Valley holds, the stones left unturned, and what really happened to Justin Alexander.

The show premiered on April 17, 2024, with the first two episodes. The following eight episodes will roll out weekly.

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The 2024 IAB Podcast Upfront is a must attend marketplace event that brings brands, agencies, and media buyers together with leading audio and podcast companies to explore podcasting’s ability to delight audiences and create superior marketing opportunities for advertisers.

 Essentially, the Upfront is an event where podcast companies introduce new shows. In the broadcast TV world, it was when celebrities and execs announced their new fall schedule. Of course, no one cares now. But since podcasting is such a decentralized world with numerous podcast networks, finding new shows for eager listeners is like a needle in a haystack that's inside another haystack, that's...you get the idea.

The dual foundation of the event is a preview of new show content and a spotlight on the power of podcast hosts to command the attention of listeners and influence them in ways that enable meaningful and authentic alignment for brand partners.

The 2024 IAB Upfront will be hosted by YAP Media's Jenn Kutcher of The Gold Digger podcast and Rachel Rodgers of the Hello Seven podcast.  Hala Taha, podcast host of the Young And Profiting podcast, is the Founder and CEO of YAP Media, an award-winning podcast production and social media agency for best-selling authors, top podcasters, influencers, and CEOs generating over $2M in revenue in its first year. YAP Media Podcast Network fuels the growth and monetization of network podcasts.

 The 2024 IAB Upfront happens on May 9th in New York City.

[brandboyz101]

7 Shocking Myths About Digital Marketing – Businesses Must Know

“Digital marketing offers umpteen possibilities for businesses to thrive in the online marketing arena.” Is this a fact or just another myth that you are hearing about digital marketing? Hard to decide! Right? Are there any aspects of the world that are devoid of myths? Well, everything looks like a cock-and-bull story because of misconceptions that get shrouded with false information. The facts we’re about to share with you all on myths about digital marketing will startle you!   

In digital marketing, there are many myths that circulate around the world of online marketing, both in terms of content and practice. What’s more, businesses continue to believe these myths when they shouldn’t be, leading them astray in their digital marketing efforts and wasting their hard-earned money.

Digital marketing has evolved drastically over the last decade, with the number of marketing channels and platforms growing exponentially. While it’s important to be aware of and keep up with these trends, you may also find that misconceptions and myths about digital marketing are prevalent throughout the industry, making it difficult to discern what’s true and what’s false information.

In this blog post, we’ll dispel some of the most common myths about digital marketing in order to help you separate fact from fiction so that you can make informed decisions about your business’s digital presence in the future and get the most out of your marketing dollars.

Get The Inside Scoop On Digital Marketing Myths - Businesses Beware!

Myth #1: SEO has passed its prime

This is one of the most popular myths about digital marketing but it couldn't be more wrong. Search engine optimization (SEO) is still a very effective method of attracting traffic to your website. It's just not as easy to rank for keywords as it was before because Google has made its algorithm more sophisticated, which means that you need to try harder and put in a lot more effort if you want your site to rank high on the search engines.

For example, nowadays, there are many websites with similar content that are competing for the same keyword so for your site to rise above them in search rankings, you will need unique and original content as well as excellent social media skills.

Read: Most Effective Benefits Of Digital Marketing For Small Business

Myth #2: Organic social media posts do nothing for your business

The notion that organic social media marketing is ineffective is the next misconception on our list of digital marketing myths. You might think that your organic social-media posts do nothing for your business, but that couldn't be farther from the truth. Simply put, people are more likely to buy something from a brand they're following on Facebook or Instagram because they're familiar with it and trust what the brand has to say.

Additionally, when customers interact with your organic posts by commenting or liking a post, this signals to other users in the same network that you have great products. And let's not forget the number one myths of digital marketing--ads don't work. In fact, according to an IAB study on mobile display advertising effectiveness, 52% of ad viewers saw ads as 'honest and trustworthy’ and 89% said they wouldn't mind seeing more from those brands!

Myth #3: If you’re not on Facebook, you don’t exist

Myths about digital marketing exist because they are based on half-truths or generalizations that have become popularized. One such myth is that if you don’t have a Facebook page, you don’t exist to potential customers. There are many reasons why this simply isn’t true, not the least of which is the fact that Facebook can be inaccessible to various people for a variety of reasons (age, culture, and geography).

Some people even avoid the site entirely out of personal preference. Simply put, if you cater to your audience, social media will take care of itself. If it doesn’t seem like something that would benefit your business, then there's no need to do it.

Another way to combat this myth is by examining what your competition is doing with digital marketing: are they active on social media? If so, where? Which channels do they use most heavily? What content types do they post most often? If other businesses in your industry use these channels and content types successfully, then there's probably a reason for it - in which case you should consider following suit.

Myth #4: If you want leads, you need paid ads

One of the most common digital marketing myths that have been going around for years is about paid ads that are luring businesses down the wrong path. Paid ads have their own significance in digital marketing strategies but it isn't true that they are the only way to sow the seeds of leads.

In reality, business owners can generate leads with digital marketing without ever paying for ads. There are plenty of ways to get leads without having to pay for them, and one way is through content marketing strategies. By creating valuable content and sharing it with prospects in relevant places, you'll be able to gain their trust and interest over time.

As said, Paid ads can be a necessary component of your marketing mix, but they are not the only solution to generating leads. Advertising takes time and money, two things that many business owners are hesitant to spend until their marketing efforts start bearing fruit. So how do you generate quality leads without spending a lot of money on paid ads?  Try this effective method!

A/B testing: A/B testing is an excellent strategy for determining which advertising message resonates with your audience. It allows you to test different variations of a single product or message and determine what gets the best response from your target audience.

Myth #5: There is no need to update your website since you built it

One of the most pervasive myths of digital marketing is that there is no need to update your website because you built it in the first place. People are afraid of trying to change anything because they don't know how to do so and are too busy managing other aspects of their business. However, if you're not updating your site then it's quickly becoming irrelevant and there will soon be nothing on it worth clicking on, which could lead to lost sales.

Without new information, visitors are going elsewhere in search of fresh ideas or they may never return at all. They've come to expect a high level of content and value when visiting any site; without changing anything or providing something that is current, you'll lose them in no time at all.

Myth #6: YouTube and video marketing don’t pay off

This is one of the most shocking myths about digital marketing. YouTube is a major player in the video-sharing game, with over 1 billion users and 300 hours of video uploaded every minute. With that many eyes on your content, it would be remiss not to take advantage.

YouTube video marketing also offers a host of free analytics tools that can help you track what's working and make adjustments as needed. It's also possible to buy ads on YouTube, which can make things easier if you're looking for quick ways to grow your audience or boost your brand awareness.

Myths of digital marketing are rampant, and by accepting them as truth, businesses endanger themselves. As businesses continue to grow and expand, it's important for them to stay ahead of the competition. In order to do this, they need to stop fixating on misconceptions that can be a hindrance on the way to success.

Also Read: How can online review management services aid your business

Myth #7: Email doesn’t work anymore

Last on the list of digital marketing myths is email marketing isn’t integral to a business’s marketing strategy anymore.

Digital marketing is not just about social media and blogging. Email marketing is on the rise in recent years because it’s a tried and true strategy that works. In fact, email marketing can be one of the most cost-effective ways to reach prospects and customers.

Emails are a great way to stay connected with your customers and build a community. It's easy to do, but you need to know how to make the email interesting enough for people to open it. You can use images, videos, or even a call-to-action button for people who want to go deeper into your business.

Conclusion

We hope this blog has helped you to understand the myths about digital marketing that are out there, and we want to remind you that it is not as simple as many people think. If you need help with your marketing plan, it is important to reach out and contact a professional agency who can assist you in creating a strategy.

Brandboyz can help you get started. We have a team of marketing experts that can help you craft a digital marketing campaign that drives results. Contact us today for more information about our services or how we can help your business whatever the size, budget, and goals!

[reportwire]

Sen. Mike Lee says his personal Twitter account was suspended | CNN Business

CNN  —  A personal Twitter account belonging to Utah Republican Sen. Mike Lee was suspended without warning or explanation, according to the senator. Tweeting from his official Senate account, Lee said he has reached out to Twitter “seeking answers.” “My personal Twitter account – @BasedMikeLee – has been suspended,” Lee tweeted. “Twitter did not alert me ahead of time, nor have they yet…

[webmarketing20]

il marketing attraverso lo sviluppo tecnologico: l'approdo in internet.

Con pubblicità si intende quella forma di comunicazione di massa adottata da imprese e privati al fine di diffondere un servizio, un prodotto o un’idea che aiutino a far crescere la considerazione di se stessi all'interno della società per concretizzare i personali obiettivi di marketing.

Fin da subito appare evidente come lo sviluppo tecnologico dei sistemi di comunicazione abbia avuto un ruolo determinante in questo ambito e, nello specifico, ci risulta facile immaginare come internet abbia rivoluzionato anche questo settore.

La pubblicità, così come è stata descritta, ha radici nella storia dell'uomo molto pù profonde di quanto si possa immaginare: basti pensare che recenti scavi archeologici effettuati a Pompei, hanno riportato alla luce incisioni di stampo politico che, rapportate alla situazione sociale e tecnologica dell'epoca, ci danno la possibilità di considerarle pubblicità a tutti gli effetti.

Le successive rivoluzioni tecnologiche che hanno dato un grande apporto, in maniera crescente, in questo ambito, sono sicuramente l'invenzione della stampa, della radio e della televisione, ma, come in ogni rivoluzione, la loro applicazione reale nel mondo del marketing non è stata immediata.

Per ognuna di queste rivoluzioni il mondo pubblicitario ha assunto un ruolo sempre più centrale all'interno della società, portando dunque alla realizzazione di sempre maggiori ricerche volte a studiarne l'efficacia sulla massa di diversi metodi.

Già nel 1898 si sviluppò il modello AIDA, dagli studi di Elias St. Elmo Lewis, che aveva l'obbiettivo di trovare uno schema generale su cui poter basare ogni pubblicità.

modello Aida di Lewis, fonte: f-team.

Se negli anni '90 del 1900 tale modello iniziava ad affrontare le prime critiche nel mondo accademico relativo, con l'arrivo di internet esso viene ormai considerato troppo esemplificativo per descrivere una realtà così complessa.

L’approdo su internet della pubblicità non fu immediato e se già dai primi anni si iniziava ad intravederne un applicazione reale anche in questo nuovo mondo, secondo gli studi di Iab Italia, solo nel primo semestre del 2006, con aumento del 54% di capitale investito nel web-advertising, si può parlare di pubblicità tramite internet.

Secondo gli esperti la vera rivoluzione che è stata applicata con questa nuova tecnologia è la possibilità di creare annunci mirati, tramite ad esempio i cookies, al fine di far crescere nel singolo utente una partecipazione attiva tra lui e l'inserzionista per creare un vero e proprio rapporto di fiducia che talvolta sfocia in venerazione del brand, un esempio pratico è il lavoro di alcune multinazionali quali Apple, per citarne una, che ha intrapreso questa strada già da tempo per stabilire una propria identità sul mercato.

Nascono dunque le teorie del Marketing non-convenzionale e del Marketing d'influenza, quest'ultimo in particolar modo sfrutta l'enorme apporto che i social network hanno dato alla comunicazione di massa, permettendo ancora di più di ampliare quel meccanismo di fiducia incondizionata tra consumatore e azienda.

In tal senso, per aiutarci a comprendere la grandezza di questo settore e l’enorme crescita annuale, ci basiamo, ad esempio, sui dati forniti dal “ solo” Facebook ads, riguardanti al 2019, dove viene attestato che gli ingressi derivati dalle pubblicità si attestano sui $69 mld. con un aumento del 27% rispetto al 2018.

grafico di crescita Alphabet (holding Google) azienda impegnata nel mondo del digital marketing, riguardante al 2019, Google analytics inc.

Fonti:

-Wikipedia, Creative Commons

-studio: “tecniche di marketing non convenzionale dalla guerriglia alla werilla” a cura di Andrea sbardella, anno 2015

-Corriere della sera, storia della pubblicità.

Per la consultazione dei dati:

-Wikipedia, Creative Commons

-IAB Italia, Associazione per il web digital marketing

-Facebook ads pubblic result.

Post a cura di: Oliver Howard Glanville

[peakerr52-blog]

Reasons Why Social Media Marketing Did not Work for Your Business

It employs selection of digital routes like SEO (search engine optimization), social media and PPC (pay per click) to attract readers towards a prospective brand. Digital marketing employs web since the key medium of campaign which is often reached applying digital products like computers, laptops, tablets and smartphones.  smm panel

Web marketing techniques such as for instance internet search engine marketing (SEM), e-mails variety a built-in section of digital marketing. Moreover, it also incorporates non-internet programs like short message support (SMS) and media message service (MMS), callbacks, etc. Each one of these various stations sort an integral element of electronic marketing. Digital marketing is recognized as a BTL Below-The-Line marketing because it targets an inferior and more concentrated class and performs on forming loyal clients and producing conversions.

SMO or (SMM), on one other hand, is a department or subset of electronic marketing that excels at campaign applying social media programs like Facebook, Facebook, LinkedIn, YouTube and so forth. It makes the usage of social media for the purpose of marketing. Social media relies seriously on the relationship of the customers, discussing information and creating a community of kinds and hence features a' social 'element to it. It utilizes the development of creative material that will be presented consequently to entice the market towards your products or companies and produce a brandname following.

In accordance with Zephoria Digital Marketing Consultants, you can find around 1.71 thousand monthly effective Facebook users worldwide. Which means that statistically Facebook is too big to ignore and ergo, should be an important part of one's social media marketing strategies. On the web video consumption on such programs has been on a regular increase and is the following major point when it comes to marketing strategies. SMM can also be a BTL Below-The-Line marketing because it relates to segregated groups shaped around frequent pursuits on social media platforms.

Organizations seeking to deal with their marketing wants need to decide on between a digital marketing company or a expert agency. If you are looking for you to definitely plan out your complete marketing technique, a electronic marketing agency would have been a excellent choice. However, if you are searching for someone to just handle the social media element of your technique, you then are better down working with a expert agency.

With the extreme recognition of digital media , persons are more willing to incorporate electronic marketing to their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Web advertising revenues in the United States reached a staggering $27.5 million in the first half 2015.This has opened up many job possibilities world over. There is a high demand; however, we knowledge a lack in the experienced workforce as people remain visiting phrases with the rapid progress of electronic media.

To generally meet the raising needs of skilled persons, there are several on line programs in electronic marketing available. A fast Bing research with this subject may enlist a bunch of institutes that provide the mentioned lessons. The courses run for numerous times where all of the connected issues beneath the umbrella of electronic marketing are addressed. Students gain important ideas in to the niche that allows them to carve a niche for themselves.

The digital marketing program involves simple understanding of marketing and advertising concepts and basic understanding of statistical and diagnostic tools. They're also provided comprehensive details about mail marketing , SEO/SEM, pay per press, cellular marketing , on the web video among others.

Social media marketing courses include an in-depth understanding of the concepts of social media , major social media web sites, social media strategy and measuring social media. It provides a research the strengths and flaws of the social media platforms like Facebook, Twitter, etc. and delves greater into the newest tendencies surfacing on social media.Social media is an crucial element of digital media strategy. SM systems are leveraged for the purpose of marketing of an item or service as it offers a far more involved medium start for a two-way conversation. Digital marketing is more applicable with regards to creating company awareness, marketing or reputation management. While they've different online programs, they serve the more expensive intent behind manufacturer improvement and client transformation into brings and sales. People have be model conscious with effective involvement and many spoilt for decision with the array of possibilities online. Their reveal in the overall marketing strategy has developed manifold portrayal traditional strategy methods obsolete.

Social media marketing also involves social media optimization or SMO. It's described in this manner, since its stress is on reaching internet site optimization, which will be the process of increasing a site's exposure on the web. Social media contains social networking internet sites such as for instance Facebook, Twitter, LinkedIn, MySpace, blogs, video sharing such as for instance YouTube, social bookmarking sites like Digg, Reddit, display discussing, picture sharing and the actually popular Meetup website. It can be associated with Social Network Marketing. This involves the utilization of social networking sites to market items and services, as well as to engage in community relation activities.

Using a process called viral marketing , marketers are able to use these sites to boost solution sales, and raise brand awareness. This marketing strategy is known as being viral because essentially, it is passed from one individual to another, via the social network sites. Text messages, images, video clips, and games, are simply a few of the instruments utilized in viral marketing promotions. The achievement of a viral marketing plan is determined by targeting and concentrating on people with large social networks , who have a significant influence on their network. This will make sure that the marketing concept increases ideal visibility.

Social media marketing is significantly being observed by business owners, as an essential part of their incorporated marketing program, that may help them in rising their business. Reports suggest that business homeowners, who spend no less than 6 hours weekly on social marketing applications, have already been in a position to make at the very least 50% more exposure because of their business. Along with this, they've had the opportunity to entice more traffic to their website, gain qualified leads, and create new business partnerships.

To get started with social media marketing , you will needless to say have to become listed on one of many prime social media sites. In a May 2010 Social Media Marketing Report by Michael Stelzner, skilled marketers determined Facebook as their number 1 social networking system, with sites following directly in second place. For rookie marketers, Facebook is placed as their number one selection tightly accompanied by Twitter and LinkedIn.

Social network marketing is extremely customer focused. Through the use of social media , it is possible to place the focus on what folks require, as opposed to on persuading them to purchase something that you have previously produced. The feedback you receive has the capacity to manual your item progress, and focus your marketing attempts on what's vital that you your bottom line.

[amniforn]

Casey Anthony shares his version of events in a new docuseries. What do you want to know

Casey Anthony shares his version of events in a new docuseries. What do you want to know

CNN — Casey Anthony is back in the national spotlight more than a decade after being acquitted of murdering her 2-year-old daughter. In a new three-part docuseries airing on Peacock titled “Casey Anthony: Where the Truth Lies,” Anthony relays her version of what she believes led to Caylee’s death. Anthony never testified during his trial, it is therefore the first time that the public hears him…

[aksru]

Trendi v 2020 / Marketing & Tech Trends

Viri uporabljeni v članku revije Marketing magazin, Marec 2020.

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INSPIRED AT CES 2020

wired

https://www.wired.com/story/ces-2020-photo-gallery-day-3

https://www.wired.com/story/gadget-lab-podcast-437/

the verge

https://www.theverge.com/2020/1/10/21059311/tech-podcast-ces-roundup-quibi-sony-car-segway-sonos-vergecast

https://www.theverge.com/2020/1/10/21058850/ces-2020-verge-awards-best-laptop-tv-tech-pc-concept-gadget

https://www.martechadvisor.com/articles/iot/ces-2020-marketing-takeaways/

https://www.forbes.com/sites/martyswant/2020/01/14/shift-to-more-minimaland-more-usefultech-catches-marketers-attention-at-ces-2020/

https://youtu.be/nRCIkHAtlNc

https://medium.com/ipg-media-lab/ces-2020-trends-recap-b80e0ca2c6c8

https://www.celtra.com/insights/blog/ces-round-ups-we-love/

marketingweek

https://www.marketingweek.com/tom-goodwin-marketing-consumer-electronics-show

https://www.marketingweek.com/mark-ritson-consumer-electronics-show/

https://www.fastcompany.com/90450207/the-3-biggest-design-trends-at-ces-2020 

PREDICTIONS - “TOP LISTS”

Media trends & Marketing plans for CMO

marketingweek

https://www.marketingweek.com/media-trends-2020/

https://www.marketingweek.com/cmo-taking-time-out

IAB

https://www.iab.nl/images/Publicaties/IAB_CMO_rapport_112019.pdf

https://iabireland.ie/iab-movi-2019-presentations/

https://iabireland.ie/wp-content/uploads/2019/11/Group-M-Stevan-Randjelovic-IAB-MoVi-2019.pdf

https://iabireland.ie/wp-content/uploads/2019/11/IABEurope_Daniel-Knapp_IAB-MoVi-2019.pdf

https://iabireland.ie/wp-content/uploads/2019/11/Generation-Next-IAB-MoVi-Carole-O-Dwyer.pdf

https://iabeurope.eu/knowledge-hub/iab-europe-explains-future-trends-in-digital-advertising/

https://iabeurope.eu/blog/iab-europes-industry-committees-share-their-top-trends-for-2020/

https://iabspain.es/estudio/top-tendencias-digitales-2020/

warc

http://content.warc.com/register-for-warc-webinar-tech-and-media-trends-2020.html

https://www.warc.com/content/paywall/article/warc-exclusive/carats-ten-trends-for-2020-the-year-of-all-conquering-ecosystems/130794

http://lp.warc.com/read-lessons-from-cannes-lions-2019.html

https://www.warc.com/Topics/Toolkit.topic

http://content.warc.com/marketers-toolkit-2020-download.html

http://content.warc.com/marketers-toolkit-2020-ty.html

http://lp.warc.com/rs/785-GVO-306/images/WARC_Marketers_Toolkit_2020.pdf

http://content.warc.com/marketers-toolkit-2020-cmo-interviews.html

http://content.warc.com/anatomy-of-efectiveness-whitepaper.html

wunderman thompson

https://insights.wundermanthompsoncommerce.com/futures-2020-report

https://insights.wundermanthompsoncommerce.com/hubfs/@UK/Landing%20Pages/2020/Futures%202020/WTC%20-%20Futures%202020.pdf  

https://insights.wundermanthompsoncommerce.com/wunderman-thompson-commerce-newsletter-january-2020

gartner

https://www.gartner.com/en/insights/top-insights/marketing-2020

https://www.gartner.com/en/marketing/research/gartner-top-marketing-predictions-2020-balancing-trust-with-insights

https://emtemp.gcom.cloud/ngw/globalassets/en/publications/documents/strategic-planning/2019/Strategic-planning-part-1-marketing-2019.pdf

https://emtemp.gcom.cloud/ngw/globalassets/en/marketing/documents/winning-in-the-turns.pdf

https://www.gartner.com/en/marketing/insights/articles/top-marketing-predictions-for-2020-reveal-risks-of-influencers-and-personalization

https://emtemp.gcom.cloud/ngw/globalassets/en/marketing/documents/marketing-predicts-playbook.pdf 

https://techcrunch.com/2020/01/21/gartner-forecast-2020-to-see-0-9-bump-in-global-device-shipments-thanks-to-5g-then-2-more-years-of-decline/

https://www.gartner.com/en/marketing/insights/articles/4-key-findings-in-the-annual-gartner-cmo-spend-survey-2019-2020

https://blogs.gartner.com/kristina-laroccacerrone/2019/12/29/gartner-marketing-predicts-2020/

https://www.gartner.com/en/marketing/research/the-amazon-consumer-2019

https://www.gartner.com/en/marketing/insights/articles/5-key-take-aways-from-gartner-marketing-symposium-xpo-2019

https://www.gartner.com/en/marketing/insights/articles/create-powerful-customer-experiences

https://www.gartner.com/en/marketing/insights/articles/building-a-genius-marketing-analytics-organization

https://www.gartner.com/en/marketing/insights/articles/6-digital-commerce-trends-for-marketing-leaders

https://blogs.gartner.com/andrew-lerner/2020/01/06/networking-predictions-2020-edition/

forrester

https://go.forrester.com/predictions-2020/

https://go.forrester.com/wp-content/uploads/2019/10/Forrester_Predictions-2020.pdf

forbes

https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020

https://www.forbes.com/sites/martyswant/2019/12/28/what-cmos-predict-will-happen-or-keep-happening-in-2020

https://trendwatching.com/quarterly/2019-11/5-trends-2020/

sparktoro

https://sparktoro.com/blog/an-unpopular-list-of-marketing-trends-for-2019/

https://sparktoro.com/resources

https://digiday.com/podcast/axios-media-sara-fischer-2020-local-news-big-tech-streaming-wars/

https://investors.spotify.com/financials/press-release-details/2020/Spotify-Technology-SA-Announces-Financial-Results-for-Fourth-Quarter-2019/default.aspx

https://www.socialmediatoday.com/news/how-to-do-seo-in-2020-trends-and-tips-from-10-experts/

https://www.prnewsonline.com/google-clark-predicts-measurement-trends-for-2020

http://info.spotx.tv/2020-vision

https://www.bcg.com/featured-insights/how-to/thrive-in-the-2020s.aspx

https://www.kevin-indig.com/9-predictions-of-important-marketing-trends-in-2020

https://www.groupm.com/news/year-next-year-us-media-forecasts-0

Think with Google

https://www.thinkwithgoogle.com/marketing-resources/2019-marketing-insights

https://www.thinkwithgoogle.com/marketing-resources/most-read-articles-2019/  

Digital  

https://www.trendone.com/en/digital-tools

https://internethealthreport.org/2019/

https://www.ben-evans.com/presentations 

https://static1.squarespace.com/static/50363cf324ac8e905e7df861/t/5e3761ff3e87613dac063a5f/1580688038108/2020+01+Benedict+Evans+Shoulders+of+Giants.pdf

https://blogs.gartner.com/don-scheibenreif/2020/01/23/what-leading-in-a-digital-society-means/

https://www.vox.com/recode/2019/6/11/18651010/mary-meeker-internet-trends-report-slides-2019

https://www.contagious.com/news-and-views/3-takeaways-from-a-hectic-week-at-web-summit

https://www.toprankblog.com/2020/01/digital-marketing-trends-2020/

https://magid.com/mentions/magid-mentions-global-media-entertainment-november-2019-issue/

Digital Marketing Trends Annual 2020.pdf

https://www.leadpages.net/blog/digital-marketing-trends-2020

http://insights.marinsoftware.com/trends/top-10-trends-in-digital-advertising-in-2020

https://internethealthreport.org/2019/

Mobile 

InMobi

https://go.inmobi.net/hubfs/InMobi_2020_Mobile_Marketing_Trends_Report.pdf 

https://go.inmobi.net/hubfs/InMobi_2020_Trends_Report.pdf

App Annie's Report: The State of Mobile 2020: 

https://url.appannie.com/uIx200FERK0i2800PiNQDg0  

https://url.appannie.com/WQ0gaxERK2K0Dii00N2FP00

Webinar: https://appannie.zoom.us/w/745785478 

https://www.appannie.com/en/go/state-of-mobile-2020

https://www.appannie.com/en/insights/market-data/state-of-mobile-2020/

https://www.appannie.com/en/insights/market-data/a-look-back-at-the-top-apps-games-of-the-decade/

https://www.appannie.com/en/insights/search/?q=2020

https://superdevresources.com/mobile-app-development-trends-2020/

https://www.socialmediatoday.com/news/the-state-of-mobile-in-2020-infographic/570834/

eMarketer

https://on.emarketer.com/rs/867-SLG-901/images/Branch-Mobile%20Trends%202020%20Report%20Sponsorship.pdf

Social

https://blog.hootsuite.com/social-media-trends

https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media

https://sproutsocial.com/insights/social-media-statistics

https://allfacebook.de/toll/state-of-facebook

https://www.facebook.com/business/news/insights/2020-topics-and-trends-report 

https://www.slideshare.net/FalconIO/webinar-2020-social-media-trends

https://medium.com/just-creative/7-steps-for-a-killer-2020-social-media-marketing-plan-b922e8c1b13

https://integer.com/shopper_culture/5-social-trends-to-implement-in-2020

https://www.demandgenreport.com/resources/infographics/18-linkedin-stats-from-2019-to-guide-your-social-media-strategy-in-2020

https://www.socialmediaexaminer.com/2020-social-media-marketing-predictions-from-the-pros

https://blog.twitter.com/en_us/topics/insights/2019/ThisHappened-in-2019.html

https://www.fastcompany.com/90444337/in-2020-social-media-will-be-less-social

socialmedia today

https://www.socialmediatoday.com/news/3-evolving-social-media-trends-to-embrace-in-2020/570558  

https://www.socialmediatoday.com/news/top-10-youtube-stats-for-2020-infographic/570560

https://www.socialmediatoday.com/news/facebook-publishes-new-listing-of-key-trends-set-to-gain-momentum-in-2020

Content

https://www.niemanlab.org/collection/predictions-2020/

https://www.ezoic.com/2020-top-digital-content-trends/

https://www.emarketer.com/content/marketers-expect-content-driven-campaigns-to-increase-in-2020 

https://wfanet.org/knowledge/item/2020/01/15/Personalisation-is-US-marketing-word-of-the-year

Engagement - Influencer

https://www.airship.com/resources/ebook/2020-insights-and-predictions-in-customer-engagement

https://onalytica.com/blog/posts/expert-predictions-on-what-2020-holds-for-influencer-marketing/

https://www.matthewball.vc/all/7reasonsgaming

CX & UX 

https://uxdesign.cc/8-ui-ux-design-trends-for-2020-68e37b0278f6

https://www.lollypop.design/blog/2020/january/ux-design-trends-for-2020

https://en.99designs.com.mx/blog/trends/web-design-trends/

https://disruptionhub.com/customer-experience-in-the-2020s/

https://www.digitalistmag.com/customer-experience/2020/01/29/promoting-your-business-on-social-media-hottest-trends-for-2020-06202534

https://webflow.com/blog/web-design-trends-for-2020 

https://medium.com/wolfpack-digital/2020-the-state-of-ux-ui-design-72b48d709565

https://www.ama.org/marketing-news/the-20s-roar-in-shutterstocks-creative-trends-report

brand and branding

https://www.clickz.com/ux-is-the-top-brand-differentiator-among-marketers-in-2020/260556/

https://bynder.drift.click/state-of-branding-2020

https://trends.taboola.com/

HR &  workplace & jobs

https://socialmediaweek.org/blog/2019/11/6-trends-to-help-your-brand-connect-with-culture-in-2020

https://www.wsj.com/articles/the-workplace-of-2050-according-to-experts-11578499235 

https://www.adeccogroup.com/futuhreinsight/our-weekly-top-5-trends-in-the-world-of-work-2

https://www.weforum.org/agenda/2020/01/future-jobs-and-skills-in-demand/

https://diversitywatch.co.nz/story/gartner-the-six-tech-trends-hr-should-be-ready-for

https://labrys.global/data-driven-and-technology-marvel-cmo/

https://www.hrzone.com/lead/strategy/hr-strategy-in-the-2020s-transitioning-to-a-people-centric-approach-in-the-decade

https://www.bcg.com/publications/2019/decoding-global-trends-upskilling-reskilling.aspx

https://hrtrendinstitute.com/2019/11/26/12-hr-trends-for-2020/

https://www.weforum.org/agenda/2019/12/the-us-s-top-15-emerging-jobs-of-2020-according-to-linkedin

Technology 

https://thebolditalic.com/what-new-tech-will-you-use-in-2020-c0b9fd9dfed4

https://medium.com/swlh/10-giant-technology-trends-for-the-2020s-8415a29c4a63

https://singularityhub.com/2020/01/10/20-tech-metatrends-to-look-out-for-in-the-2020s/

https://www.telenor.com/innovation/research/tech-trends-2020/

https://medium.com/just-creative/top-tech-for-designers-creatives-in-2020-725ac12e782c

https://www.vox.com/recode/2019/12/18/21003145/2019-tech-charts-ipo-wework-softbank-antitrust-amazon-protests-streaming-privacy-tiktok

https://singularityhub.com/2019/12/31/50-reasons-our-favorite-emerging-technologies-had-an-amazing-2019

2020 Tech:  https://youtu.be/-2pffpPl1lQ

https://medium.com/pcmag-access/11-tech-trends-we-need-to-dump-in-2020-88cf8df4b16b  

https://www.technologyreview.com/lists/technologies/2020/

https://www.ozy.com/the-new-and-the-next/eureka-the-big-innovations-thatll-change-the-world/245051/

Startup + fintech  

https://ark-invest.com/big-ideas-2020

https://dcgross.com/2020-startup-themes/https://uxdesign.cc/here-are-top-startup-trends-to-look-out-for-in-2020-5a37ba6c10ac

https://www.forbes.com/sites/jennifertescher/2020/01/23/beyond-the-top-ten-these-trends-should-shape-the-future-of-fintech/#2262e51332c1

https://ficofintech.substack.com/

https://www.weforum.org/agenda/2020/01/global-risks-climate-change-cyberattacks-economic-political/

https://www.technative.io/the-future-of-finance-2020-predictions

https://www.edelman.com/insights/product-safety-and-quality-look-ahead-2020   

https://medium.com/@johnbattelle/predictions-2020-facebook-google-apple-amazon-and-data-policy-ftw-d8cf483be569

https://stories.platformdesigntoolkit.com/bestofplatforms2019-879d244c5373

https://stories.platformdesigntoolkit.com/internet-trends-2019-platforms-technology-cosmotechnic-a3820913e5c1

deloitte

https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/risk/deloitte-uk-regulatory-outlook-2020.pdf

https://www2.deloitte.com/uk/en/pages/financial-services/articles/regulatory-outlook.html 

https://www2.deloitte.com/si/sl/pages/press/articles/tmt-predictions-2020.html

https://www2.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey.html

https://www2.deloitte.com/us/en/insights/focus/tech-trends.html

B2B

https://www.toprankblog.com/2020/01/b2b-marketing-habits-leave-behind-2010s/

https://www.socialmediatoday.com/news/10-marketing-trends-and-predictions-for-business-growth-in-2020-infographi/571628

https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/content-marketing/2019/Why-Mary-Meekers-2019-Internet-Trends-matter-for-B2B

https://www.ameinfo.com/industry/technology/beyondtrust-top-security-predictions-for-2020-and-beyond

https://www.pwc.com/gx/en/issues/economy/global-economy-watch/predictions-2020.html

Retail & social (e)commerce

https://www.cbinsights.com/reports/CB-Insights_Retail-Trends-2020.pdf

https://www.socialmediatoday.com/news/8-social-commerce-strategies-to-win-consumers-hearts-and-wallets-in-2020/571513

https://www.criteo.com/insights/shopper-story-2020

https://www.businessinsider.com/sc/new-technology-is-making-ecommerce-seamless

https://medium.com/beachhead-network/the-unexpected-rise-of-the-online-to-offline-movement-in-retail-80b430680fb8

---

 Trendsetters / Futurists 

Yuval Noah Harari: https://www.ynharari.com/ 

Brian Solis: https://www.briansolis.com/ 

Mark Ritson: https://www.marketingweek.com/mark-ritson/

Simon Sinek: https://simonsinek.com/

https://www.linkedin.com/posts/simon-sinek_best-of-2019-most-read-stories-of-the-year-activity-6629478410961907713-VuJQ

Steven van Belleghem: https://www.stevenvanbelleghem.com/  

https://www.stevenvanbelleghem.com/blog/6-trends-that-will-shape-customer-experience-in-2020/

David Wagner: https://1marketingidea.com/experiential

Azeem Azhar: https://www.exponentialview.co/p/-preparing-for-2030-251

Mark Schaefer: https://medium.com/@markwschaefer/the-10-best-blog-posts-of-2019-bcd08b6b3396

https://www.socialmediatoday.com/news/10-marketing-predictions-from-top-experts-for-the-decade-ahead-infographic/571083

Tools: 

“Future scan” ideation chart - “How would we tackle our specific challenge in this future scenario?” >> http://www.wildespark.com/Websites/wildespark/images/FUTURE-SCAN.pdf

Media Futures Trends Package >> https://datasetsearch.research.google.com/search?query=trends%202020&docid=eu2I3tXk3sfxmM6TAAAAAA%3D%3D

https://trends.google.si/trends/yis/2019/SI

https://www.trendone.com/beratung/trendradar

---

[tiktokbots-blog]

THe Difference Between Digital Marketing and Social Media Marketing

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[smma20access-blog]

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