#it's really fun when you have 100 followers to create an intense posting schedule and churn stuff out everyday

[rosekasa]

I really needed to hear that abt the social media thingy. I've spent quite literally years trying to be popular and be like every other famous artist I see and it has never helped, only I started hating my art more.

big hugs anon. i was talking about this to my best friend last night because i think believing the grass is greener on the other side is such a deceptively destructive thing. the desire to have popularity is something i really struggled to fully shake off before i realised that even when i achieved 'popularity' (i.e., when i reached the numbers i thought would give me satisfaction) i didnt feel any better. i didnt feel like i accomplished anything. in fact i usually just felt Worse, because i was like, wow, for years ive dreamed about breaking 1k on a text post and now that i have i dont feel any better. what's the point?

it made me realise that, without fail, anytime we crave something, it's because we crave whatever feeling we think it'll give us. to me, popularity meant allowing myself to feel loveable and valuable and like i could enjoy posting with the confidence that my thoughts matter. it meant feeling good about myself and my creations and like im always so excited to create, rather than feeling obligated. it meant feeling free and loved!! and as i embodied that more it was so funny how the physical manifestations of those things started showing themselves. and it didnt even feel like a big deal because i already had the feelings i wanted

sorry for such a long response zhdkska i just have. so many feelings about this. being trapped in the thought process that getting a specific thing will make me happy has caused me so much pain in my life, always after the thing actually happens.

[the-darklings]

coa one year later & self-reflection

(*drags out a creaky metal chair and plops down on it heavily*)

Hi. It’s me, ya boi skinny--

Wait, wrong one. Do over.

Hi, it’s me, Kat, and I’m not dead. Clearly. Today being one year anniversary of COA has kinda put me in a reflective mood, so I guess I decided to sit down and just...talk about some things, thoughts and feelings I’ve been bottling inside for a hot sec. Especially given how radio silent I have gone on here and people deserve a bit of perspective. 

And before anyone starts worrying, it’s all good, and I’m still around and currently in good health for the most part. 

So, let’s take it back to the start. Regardless of how dramatic it may sound, we need to go back a year for that. 

By technicality alone, COA actually turned one year old on October 12th. That’s when the first part was posted. However, the reason I’m treating today as the aforementioned birthday is simple: I had no intention of this story ever being more than a short two-parter. I told this to the discord gang already but COA was only going to have two parts. V was going to die in Tokyo and the rest of the story follows glimpses of John throughout the movies and it’s her ghost that haunts him. Skipping ahead, it was going to have a bittersweet ending of John eventually dying, having completed his task, only to be greeted by V, Daisy and Helen in the afterlife. A peace of sorts. Then, I realised that, well, no. I have more to say on this world and intrigue about this placeholder character V kept growing. 

November 1st happened and I made a very last minute call to continue COA but with the added pressure of doing it during NaNoWriMo 2019. And boy did I. Most of the story was figured out during that very intense month. I posted Part 2 on this day a year ago because I was so eager to share it. Perhaps, in retrospect, a bit too eager. 

For those of you who may not know this, I work as a writer full time for my actual every day job. I’m the main writer for an original webcomic called In the Bleak Midwinter on Webtoon.com and have been for almost two years now. Getting what is essentially your dream job is amazing. I’m very lucky on that front but it also taught me stark realities of having your job and only hobby overlap. It’s a dangerous creative mix. Especially because I was not used to being constraint in what I create or the feeling like I have to please anyone else. Writing as a job is a whole other avenue of creative exhaustion. I love my job a lot and am very, very lucky to have it but it doesn’t change the fact that those initial stages made me fall back on COA a lot for creative freedom that I craved so desperately. To an unhealthy degree looking back on it now. 

But going back to November last year. NaNo time. I did it. Finished on the 24/25th I believe. A juicy final count of 52k+. All while maintaining a weekly update schedule for a fic that usually hit around 10k per update, if not more, even during those early days. Add writing an original story on top of that. Writing every day for hours on end (we are talking 10-12hr days) without any time for other hobbies or time for myself in general. I kept pushing and pushing and pushing. Losing weight and sleep in the process. I think the thing that convinced me that I should continue doing so is the fact that the outpour of support for COA ended up surpassing anything I ever expected or even dared to hope for. I’m not a huge numbers person but the outpour of love and just sheer investment in the story and characters blew me away. John Wick fandom is on the smaller side and has been going through downtime when I posted COA so my expectations were...well, small tbh. I like keeping expectations low to avoid any disappointments in general. But I’ve also always had an issue of being a massive 0 or 100 kind of person. If I love something, it consumes me. In this case, it brought me as much joy and freedom as much as it was steadily pushing me towards the ultimate crash. 

That being said, I can’t thank you all enough for every comment, like, reblog and message and fanart. You’re the reason I got this far. With your support. It brightened some really dark days for me.

But. 

To be frank, it’s never been about you guys. I never wrote or pushed because I felt like I had to appease anyone. That creative mindset is pure poison and I long since learned to let go of it. I kept pushing and kept working myself to the bone because I liked it. I liked how reading peoples’ responses made me feel. I liked the addictive nature of reading all the comments and theories after an update. I loved the idea of brightening peoples’ days and giving them something to cheer them up after what might have been a shitty day. Even if that was at expense of my own time/well being. But for a long time, it wasn’t. I love writing a lot but facts remain facts. 

It was beyond unhealthy and burnout wasn’t a question of if but when and that when was approaching at neck-breaking speed. 

So we come to the end of November. Part 4 has just come out. People were invested and I was invested alongside them. I was just finishing up Part 5 which (back then) was the biggest single chapter I’ve ever written and god I still recall my sheer dread because that was the beginning of Santino being established as a LI. Looking back on that now, it’s downright hilarious how worried I was about the reception of him and V together after John.

So honestly, I hit burnout at around Part 8. Because that’s the first time I recall struggling with writing a chapter. Part 8 came out on December 28th. I had a brief break for holidays. But my mistake was not taking longer back then. Because I continued writing with a barely healed burnout. Followed by almost a year of struggling and continuously creating through that state. It wasn’t like I eased off the pressure, either. Oh, no. The chapters grew in size, the world and the characters with it. AUs amassed quickly and while I adore every single one - again, I didn’t know how to pace myself well enough.

I’m spiteful though. The more the chapters struggled the more I pushed against the burnout. By the time Chicago arrived, however, I knew I was in trouble. I ended up writing 43k+ in a span of 2 months, I believe. And while to some it may not seem like a lot given the time frame, it’s a lot when you’re burnout to a crisp & writing an original story for work + deadlines. Which I was burned out and then some. Chicago was something I was looking forward to writing for months. I have built it up since Part 4. It was a long time coming. So while I’m still proud of it, I would be lying if I said that some scenes were not sacrificed for the sake of keeping to my invisible schedule that no one but me actually cared about. You guys have always been patient. I never felt pushed into anything. It’s always only ever been me doing the harm. 

Chicago was the downwards spiral for me mentally. I felt like I was failing to live up to my own expectations. That people were drifting away from it. I was plagued by the thought that the story I poured so much into was falling apart and growing weaker. Which this has always been an issue with me: I am my own harshest critic. Always have been. In fact, I’m a downright mean little fucker when it comes to just tearing at myself. I know writing is for fun - and it is - but I still like the idea of being proud of my work which only made everything worse despite the love each update received. 

This takes us to the beginning of June. Specifically, June the 2nd. Or, as I like to call it: Kat Makes Another Impulsive Decision but This One Actually Works Out For the Better. On this day, I created the COA Discord server. And damn, I’m not sure what exactly I was expecting when I did ngl. I did it for fun and as an escape more so than anything. But somehow it ended up being the best decision I made in a long while. I know some of you are reading this. So love you lots, dorks. It’s such a privilege to be able to call so many of you my friends even outside of COA now. That little community has given me some of the best memories from this year and helped me to crawl out of my own metaphorical pit I was stuck in. Mentally, I’m doing much better than I did beginning of this summer. Which could be summed up as a constant self-hatred cycle and a feeling of inadequacy. 

That, however, does not mean my burnout magically disappeared. If anything Chapter 17 just put a nail in the coffin so to speak. 2020 has been a shitty year just across the board for obvious reasons I don’t need to go into here but that can only partially be attributed to my mental state. Chapter 17 was...exhaustive. To say the least. But I was determined to stick with my vision and not split it up. I was also starting to be a bit more forgiving towards myself in terms of how long I may take to write it thanks to guys on discord though the feeling of failure and worry never quite faded fully. I’m proud of Part 17. Truly. But that was also when I hit rock bottom creatively on COA. It drained me completely. 

I tried writing Part 18 for weeks after, day in and day out, not getting past the first scene and hating every word I wrote. So I took a deep breath and stopped. Figured I let it marinate and wait instead of trying to piece one of the most crucial chapters in this story like some Frankenstein monster two sentences at the time.

So my solution was simple: give myself some distance from it and write other things. Get my spark back. Of course that’s always a good idea. Having multiple creative escapes is the best thing you can do for yourself creatively. There was just one tiny little problem. 

I was still burned out. Still am. The problem went deeper than just being burned out over COA. I was burned out over writing itself. 

Which is an issue for a person who only has writing as a creative outlet.

I don’t have any other way to express myself. So I was stuck in a runt, trying to write because it’s the only thing that makes me genuinely happy even when I really shouldn’t have. And let me tell you. It’s a shitty fucking feeling. My burnout worsened. I had a thousand ideas but every time I tried to get them down it felt forced, fragmented, and weak. Repetitive and dry. Now, this is also in part because English isn’t my native language, so my vocab is limited as a result, but I hit that sweet rock bottom in that regard, too. 

So, I worked on V (but in her OC form Clara), Lucien and The Elites. All those characters have grown so much since you last read about them. I have multiple original projects planned down the line that will feature all of them existing in their own world, with their own stories and no longer constrained by JW canon.  

Which, finally, takes us to the end of October and beginning of November 2020. 

I was convinced that the best course of action was to do NaNo again but with an original story this time (involving V). Suffice to say, it took a grand total of maybe 5-6 days and hating every second of writing it while also feeling like this project I’m so passionate and excited to write (still am) is just...going down the toilet to be blunt, to realise I may have made the wrong call. 

Still, the stubborn ass that I am, I pushed through. Convinced I can get into it if I just keep going. The realizations that I am sharing with you right now won’t have been possible if it hadn’t been for a rather curious turn of events about a week and a half ago.

I recently bought a gaming laptop, all in preparation for Cyberpunk 2077 dropping ofc. But, in the meantime, I kept recommending a game to a friend on the COA server. That game? Far Cry 5. (It’s a blast to play btw, just a side note.) And playing it brought back all the feelings of nostalgia from the days when I used to write for that fandom. So I revisited some old work. Checked the stuff I never published and that has been sitting ducks in my docs for months and hoo boy. Let me tell you it was a vibe check of the worst kind. 

The stark difference in the prose and the ease with which it flowed was...startling. It made me remember why I love writing so much and how proud I used to be of what I wrote back in the day. Which is not to say I’m not proud now, but it was just such a sharp dip in quality it was impossible to ignore.  

So I didn’t.  

I paused NaNo, moving it to another month. I paused writing for everything but work, which with our season coming to an end I will also get a rest from soon, too. I kinda paused in general. For the first time in a while, I finally forced myself to switch off. Rest. 

The reason why I haven’t been on here is simple: guilt and not having energy to be on here. I like making my blog a safe space for everyone. Similar to escape it has become for me. I couldn’t pretend I was fine when I wasn’t. I felt obliged to perform and being here became exhausting. I haven’t been checking my inbox. Haven’t done much of anything except occasionally dropping by and reblogging a random post so people know I’m alive.

And that’s that, folks. That’s where I am currently. Resting. Completely exhausted mentally but resting. Getting my energy back. 

So where does that leave us, huh? If you read this far, dunno what to tell you. Thanks, I suppose. It’s still odd to think people actually care about my existence sometimes.

I know what you’re likely thinking, too. So does this mean COA is never gonna be finished? What is gonna happen to it? Are you abandoning it?

The answer: no. 17 out of 25 chapters and 250k+ in, I’m too far in not to give it a proper conclusion. Not because I owe it to anyone other than myself. I want this story to be a stepping stone for my future as a writer. I want to prove to myself that I can get this done and finish it. As of right now (as you can no doubt tell with how long it’s been since last update) it’s on a soft hiatus while I rest. This rest? Not sure how long it may last. Right now, my plan is till mid December at which point I will reevaluate. Ideally, I finish the year with an update. But my New Year’s resolution is to finish COA. That timeline has become a little more murky now but, again, ideally it’s within the first quarter of 2021. Will that happen? I don’t know. And I don’t want to make false promises, either. 

All I’m saying is that it will be done. I’m just no longer sure how long, exactly, it may take me to reach that Epilogue. I don’t expect many people to stick around for however long it may take me, but if you do, thank you. Truly. I really and deeply mean that. 

So what’s on the cards for this blog in the meantime? Well, CP77 is coming out in under a month (if it doesn’t get moved again lmao rip) and I expect that to be my soft return to posting my writing on here again. We will see where the muse takes me, if at all. Regardless though, I’m excited. 

One doctorate thesis later, here we are at the end of this really long rambling session. I hope that this has given you some perspective on things going on behind the scenes. I spared you some of the gorier details but I think this post has been long overdue. I suppose I, myself, was just too unwilling to face these things despite knowing about them deep down for a while now. I’m too self-critical not to notice but acting on correcting this behavior has been a whole other matter clearly. 

Thank you for reading this post, my writing in general, and supporting me. I’m not going anywhere. I’m still around. More is on the way in the future. I’ll be seeing you all real soon. And all my love to all of you. 

Love,

- Kat.   

[argotmagazine-blog]

Dear Worrier Princess: On Polyamory Pickles and College Coming Out Conundrums

Queery #1: Last summer I (32, queer) met someone (26, baby dyke) at the farmers market near my house, she lives in a town 2 hours away near the farm she works at. We started hanging out as friends and realized we had giant crushes on each other. We saw each other on & off through the winter. Now it’s April, & we really like each other, and have had fun sex a couple of times. The thing is: she says she doesn’t want a relationship—she’s busy farming, working 60+ hrs/wk and can’t commit to being in touch or making time to visit me. She also says she’s still processing her last relationship (5 yrs! her first queer relash!) so she needs to figure some stuff out. I totally get it. However, her actions are different from her words: she stays in touch a BUNCH and when we are together, she says a lotta stuff that feels VERY girlfriendy to me.

We both have established that we love hanging out, we feel fun and comfortable, we care a lot about each other, and we learn a lot from each other. I feel a lotta love between us although we haven’t said ILY but rn it doesn’t feel like we need that. For me, I really like her, I love hanging out w her. At the same time, I DO want to be in a relationship, but I don’t think a monogamous long-distance relationship would work for me. If I’m going to date someone I have needs! and want to have a lot of sex!! And only seeing someone like every other week *at most* doesn't feel enough, and if we’re monogamous, maybe there’d be a lot of pressure on those times to have a good time.

She is not comfortable with polyamory, specifically with me having sex with other people in the same time period as with her.  My question is about ethics, tact, care, and timing:: Should I break up with her now, knowing that inevitably I will be boning some local person? There is no one else in the picture right now but I would like to be dating people; I also really don’t want her to feel like a “placeholder,” you know? That would feel like a shitty dynamic.  Or, should we continue to “love each other while we can”? We’ve tried being just friends before and it was sad, there’s like this string that keeps wrapping each other together. Should I keep hanging out with her until it gets to a point where I am seeing another local person and want to bone them too? I’m feeling stuck between a rock & a hard spot, & it feels like an ethical decision which i don’t have the answer for. I want to be responsible and not be a douchebag.

I did not expect to see the words “she lives in a town 2 hours away” followed by “long-distance relationship.” As a lesbian from the Midwest, I have driven two hours for really good beef jerky and that is NOT a double-entendre. Two hours is not long-distance in my book, but I digress. We’re talking about you, not me and my horndog travels.

You’re in a pickle—an organic, free-range pickle from the farmers market, but still a pickle. You want an open relationship. Your farm boo does not. You want to spend more time together, but she’s overwhelmed by a semi-recent heartbreak and intense farming schedule. Neither of you are willing to compromise. This is a situation I see all the time here at Dear Worrier Princess: two people recognize that fundamental aspects of relationship aren’t working, but they stay together because the relationship is familiar and has redeeming qualities like good sex, rapport, or mutual love and care.

To be honest, it sounds like your farm boo is someone who wants what she wants when she wants it. The following sentences set off some alarms for me: “she can’t commit to being in touch or making time to visit me” followed by “she stays in touch a BUNCH and when we are together, she says a lotta stuff that feels VERY girlfriendy.” This is a boundaries issue and it’s 100% something you should discuss with her. Say something like, “It’s confusing for me when you say our relationship is one way, but then you text me frequently and say things like [EXAMPLE 1] and [EXAMPLE 2].” Similarly, you keep deciding to be friends and sliding back into romance-territory. This doesn’t mean you’re fated to be together, it means you need better boundaries and a solid chunk of time without any contact. I’m also wondering, during these stretches when you’re supposed to be friends, who escalates things? Who sends the first sext? Might be something to think about.

Is it wrong to date someone you don’t want to be with forever? No. I think most relationships fall into this camp. As long as you’re mindful not create a placeholder dynamic (which I interpret to mean becoming a dismissive or callous partner), it’s fine to see an end on the horizon. However, it’s never as simple as, “we’ll just date until things naturally end.” Even in the best of circumstances, breakups are hard. What if you meet someone available and local, but you’re still raw from the breakup? What if you struggle to establish post-breakup boundaries with your farm boo and this causes tension in your new relationship?

My advice is to set a course towards friendship, though I also understand how difficult it can be to end a relationship without the solid impetus of a fight or someone new. Ask yourself: if I end this relationship now, will I regret not spending more time together? If I keep seeing her, will my feelings become stronger and make it more difficult to separate? Is the agony is worth the ecstasy? Only you can decide.

Queery #2: Last semester (my first semester of college) I was pretty into this girl I thought was straight or at least very closeted. Almost immediately after returning to school after winter break we both got very drunk and ended up hooking up that night. Since then we've continued to see each other and the relationship seems to be getting more and more serious; however, only as long as we are in very private spaces. The only people who know about it are my friends and her friends all seem to believe that I am tragically in love with her, a straight girl. I have never been in any sort of serious relationship, I only first hooked up with a girl last semester but I've been out and open about my sexuality with those close to me for the past three years. I've tried to initiate conversations with her about this, which is hard as she freezes up with any sort of difficult topic that requires talking about ones emotions. We've gotten a little better at these conversations lately and it seems like she also wants a more serious relationship and wants to be able to be more public about it. In the past few weeks she has told one of the people she is living with as well as a close friend but it still seems like we're stuck in this strange place. I don't want to pressure her to do anything she feels very uncomfortable doing and I also recognize that feeling like I am, in a way, going back into the closet to be there with her is unhealthy for me. How do I keep my frustration for our current situation from clouding the good parts, if that's possible? Lately this is about all I think about or want to talk about and I find myself often getting stuck on these negative aspects. How can I best support her without damaging my own wellbeing?

While reading this queery, I realized that my first semester of college was TEN YEARS AGO. My mom drove me to Staples to buy an ethernet cable because my my dorm didn’t have wifi—that’s how we lived in 2009. I can confirm, in extreme retrospect, that your first year of college is overwhelming. It’s no small thing to leave home for the first time, make new friends, and balance coursework/relationships/a job. And then, on top of all that, your girlfriend is smacked with her own queerness and everything it entails. It’s a lot!

It doesn’t help that “coming out" is one of those those terms like “hooking up” or “middle class”—we pretend it’s this definite thing, when it actually means something different to everyone. As a femme lesbian, I come out to new people when it feels safe and pertinent. My butch friends, on the other hand, rarely get to come out on their own terms. Some people take years to come out, others make a snap decision and tell the world via Facebook. I have friends who are openly gay in the United States, but are closeted to their parents and extended families in their countries-of-origin. Sometimes I get DMs from women who say Instagram is their only queer outlet because marriage and other life circumstances make coming out impossible. On the opposite end of the spectrum, I meet a lot of young people who grew up in affirming homes and were exposed to queer adults and culture at an early age. All this to say that I totally agree with you: you can’t pressure your girlfriend to come out before she’s ready. I applaud you for recognizing that her life and decisions are hers and hers alone.

None of this changes the fact that your relationship makes you feel Bad. When you’ve escaped the deep closet, dating someone who’s struggling with self-acceptance can dredge up all sorts of insecurities and painful memories. It feels shitty to be someone’s secret; it implies that your sexuality is shameful and wrong. Like, have you ever had a friend who body-shamed themselves constantly and said stuff like “I’m so fat and disgusting”? Even though their comments aren’t directed at you, you come away feeling self-conscious and weird. Shame is contagious like that.

All relationships require compromise, but how do you know when you’re compromising too much? What do you owe yourself and what do you owe your partner? I ask myself these questions all the time. Kind of recently, I dated someone who habitually snapped at me. Like one time, we were walking dogs in a snowstorm and I joked that I could kick snow over the poop and it would be the perfect crime. They were full-on like, “THAT WILL CONTAMINATE OUR WATER SUPPLY.” It stung. Despite all this, I liked them a lot. I was in extreme cuffing mode and really, really wanted to be in a relationship. We talked it over and I left the conversation feeling hopeful. They acknowledged their outbursts and apologized, but the snapping kept happening to varying degrees. I could still feel the worst part of our relationship wearing me down. I kept second-guessing myself: “am I annoying? Am I difficult to spend time with? Is everything I say stupid and destructive to Wisconsin waterways?”

I turned to a friend for advice. L, who recently ended a complicated and bittersweet relationship, had the perfect response. I’m going to leave you with the text she sent me: “It’s your choice to stay in an imperfect relationship. Just make sure you’re staying because y’all are communicating openly and making the necessary changes. Stay cause you have a plan and solid reasons to believe things will get better, NOT cause you’re afraid of hurting her or afraid of being alone.”

dear worrier princess answers your qs about love and strife in relationships in this complex and modern queer world.

shoot an email to worrierprincess@argotmagazine.com or fill out the form below.

Maddy Court is an artist and writer based in Madison, WI. Keep up with her on Twitter @worrierprincess, or on instagram @xenaworrierprincess.

 All illustrations for this column are done by Sid Champagne. Sid is a freelance illustrator based in Baltimore by way of the Gulf Coast. You can find them on Twitter @sid_champagne, or Instagram (more cat pics) @sidchampagne

[lakelandseo]

Announcing: The MozCon Virtual 2021 Initial Agenda

Posted by cheryldraper

Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door.

Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more!

We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!)

Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home.

Not your typical marketing conference

Get connected

Meet fellow attendees and don't miss a minute of MozCon fun — follow #mozcon and join the MozCon Facebook Group!

Birds of a Feather networking groups

Who doesn’t love making new friends and engaging in lively discussion? After all, a big part of the conference experience is meeting new connections and reconnecting with older ones. Birds of a Feather at MozCon are purposeful yet unstructured peer discussion groups organized around topics that matter to today’s digital marketers. Grab yourself a snack or beverage and come network with some new friends! Topics vary each day at the conference and offer something for everyone.

Tickets start at $129 for Moz customers

Going virtual means affordability! You can snag your ticket for as low as $129 if you’re a Moz customer, and tickets include access to the virtual video bundle after MozCon wraps up.

Save my spot at MozCon Virtual!

Initial agenda

Time to pull back the curtain and reveal the exciting acts we've got planned. Let’s bring out our MozCon Virtual stars!

Amanda Milligan

Marketing Director | Fractl A Live Guide to Finding & Filling the Gaps in Your Link Strategy

Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.

Areej AbuAli

SEO Consultant Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work

Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.

Brie E Anderson

Owner, Founder | BEAST Analytics The Value of Perspective: A Use-Case for External Audits

Remember that phone call from your client? The one where they wanted to talk to you about a "free audit" another agency did for them? Let's talk about it. In this session, we'll uncover the value of audits and how they can (and should) be conducted with integrity. It's time to take back the value of perspective!

Britney Muller

Serial Entrepreneur + Data Science Student | Data Sci 101 The Cold Hard Truth about CTR

Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your CTR metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.

Casie Gillette

Senior Director, Digital Marketing | KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice

Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.

Cyrus Shepard

SEO Consultant | Moz Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic

Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.

Dana DiTomaso

President & Partner | Kick Point Build for Search: Modern Web Dev That Puts SEO First

With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.

Flavilla Fongang

Founder & Creative Brand Strategist | 3 Colours Rule The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers

Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.

Jackie Chu

SEO Lead, Intelligence | Uber Internationalization Errors: How to Go Global Without Losing All Of Your Traffic

Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.

Joy Hawkins

Owner | Sterling Sky Inc To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts

What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.

The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!

Joyce Collarde

SEO Supervisor | Obility Maximize Your Conversions: Harnessing full-funnel optimization for B2B success

The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.

Kameron Jenkins

Content Lead | Shopify The Content Refresh: How to Do More With Less

No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.

Lily Ray

Senior Director, SEO & Head of Organic Research | Path Interactive From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search

Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.

Luke Carthy

eCommerce Consultant The Ultimate How-To for Faceted Navigation SEO in E-commerce

One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"

We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!

Miracle Inameti-Archibong

Head of SEO | Erudite Agency Let the API Do the Work: Harnessing Natural Language for More Productive SEO

Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.

Noah Learner

Product Director | Two Octobers Game-Changing Ways to Use the Google Search Console API

Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.

Dr. Pete Meyers

Marketing Scientist | Moz Rule Your Rivals: From Data to Action

Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.

Rob Ousbey

VP Strategy | Moz Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data

Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)

Ross Simmonds

Founder, CEO | Foundation Marketing Why Marketers Should Think More Like Investors To Drive Content Results

Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon, to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results.

Shannon McGuirk

Client Services and Delivery Director | Aira Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021

“You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!” “Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.” “You're asking the impossible to get links to category and product pages.”

Tired of hearing bold claims and questions like these? We are too.

Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover come some of these beliefs and improve your link building and digital PR efforts in 2021.

Tom Capper

Senior Search Scientist | Moz The Fast & The Spurious: Core Web Vitals & SEO

Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.

Wil Reynolds

Founder & Vice President of Innovation | Seer Interactive The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego

Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.

We hope to see your smiling faces online in July!

Yes, I'm going to MozCon!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[epackingvietnam]

Announcing: The MozCon Virtual 2021 Initial Agenda

Posted by cheryldraper

Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door.

Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more!

We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!)

Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home.

Not your typical marketing conference

Get connected

Meet fellow attendees and don't miss a minute of MozCon fun — follow #mozcon and join the MozCon Facebook Group!

Birds of a Feather networking groups

Who doesn’t love making new friends and engaging in lively discussion? After all, a big part of the conference experience is meeting new connections and reconnecting with older ones. Birds of a Feather at MozCon are purposeful yet unstructured peer discussion groups organized around topics that matter to today’s digital marketers. Grab yourself a snack or beverage and come network with some new friends! Topics vary each day at the conference and offer something for everyone.

Tickets start at $129 for Moz customers

Going virtual means affordability! You can snag your ticket for as low as $129 if you’re a Moz customer, and tickets include access to the virtual video bundle after MozCon wraps up.

Save my spot at MozCon Virtual!

Initial agenda

Time to pull back the curtain and reveal the exciting acts we've got planned. Let’s bring out our MozCon Virtual stars!

Amanda Milligan

Marketing Director | Fractl A Live Guide to Finding & Filling the Gaps in Your Link Strategy

Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.

Areej AbuAli

SEO Consultant Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work

Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.

Brie E Anderson

Owner, Founder | BEAST Analytics The Value of Perspective: A Use-Case for External Audits

Remember that phone call from your client? The one where they wanted to talk to you about a "free audit" another agency did for them? Let's talk about it. In this session, we'll uncover the value of audits and how they can (and should) be conducted with integrity. It's time to take back the value of perspective!

Britney Muller

Serial Entrepreneur + Data Science Student | Data Sci 101 The Cold Hard Truth about CTR

Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your CTR metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.

Casie Gillette

Senior Director, Digital Marketing | KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice

Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.

Cyrus Shepard

SEO Consultant | Moz Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic

Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.

Dana DiTomaso

President & Partner | Kick Point Build for Search: Modern Web Dev That Puts SEO First

With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.

Flavilla Fongang

Founder & Creative Brand Strategist | 3 Colours Rule The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers

Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.

Jackie Chu

SEO Lead, Intelligence | Uber Internationalization Errors: How to Go Global Without Losing All Of Your Traffic

Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.

Joy Hawkins

Owner | Sterling Sky Inc To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts

What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.

The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!

Joyce Collarde

SEO Supervisor | Obility Maximize Your Conversions: Harnessing full-funnel optimization for B2B success

The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.

Kameron Jenkins

Content Lead | Shopify The Content Refresh: How to Do More With Less

No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.

Lily Ray

Senior Director, SEO & Head of Organic Research | Path Interactive From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search

Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.

Luke Carthy

eCommerce Consultant The Ultimate How-To for Faceted Navigation SEO in E-commerce

One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"

We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!

Miracle Inameti-Archibong

Head of SEO | Erudite Agency Let the API Do the Work: Harnessing Natural Language for More Productive SEO

Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.

Noah Learner

Product Director | Two Octobers Game-Changing Ways to Use the Google Search Console API

Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.

Dr. Pete Meyers

Marketing Scientist | Moz Rule Your Rivals: From Data to Action

Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.

Rob Ousbey

VP Strategy | Moz Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data

Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)

Ross Simmonds

Founder, CEO | Foundation Marketing Why Marketers Should Think More Like Investors To Drive Content Results

Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon ???? to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results

Shannon McGuirk

Client Services and Delivery Director | Aira Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021

“You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!” “Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.” “You're asking the impossible to get links to category and product pages.”

Tired of hearing bold claims and questions like these? We are too.

Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover come some of these beliefs and improve your link building and digital PR efforts in 2021.

Tom Capper

Senior Search Scientist | Moz The Fast & The Spurious: Core Web Vitals & SEO

Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.

Wil Reynolds

Founder & Vice President of Innovation | Seer Interactive The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego

Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.

We hope to see your smiling faces online in July!

Yes, I'm going to MozCon!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

[bfxenon]

Announcing: The MozCon Virtual 2021 Initial Agenda

Posted by cheryldraper

Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door.

Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more!

We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!)

Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home.

Not your typical marketing conference

Get connected

Meet fellow attendees and don't miss a minute of MozCon fun — follow #mozcon and join the MozCon Facebook Group!

Birds of a Feather networking groups

Who doesn’t love making new friends and engaging in lively discussion? After all, a big part of the conference experience is meeting new connections and reconnecting with older ones. Birds of a Feather at MozCon are purposeful yet unstructured peer discussion groups organized around topics that matter to today’s digital marketers. Grab yourself a snack or beverage and come network with some new friends! Topics vary each day at the conference and offer something for everyone.

Tickets start at $129 for Moz customers

Going virtual means affordability! You can snag your ticket for as low as $129 if you’re a Moz customer, and tickets include access to the virtual video bundle after MozCon wraps up.

Save my spot at MozCon Virtual!

Initial agenda

Time to pull back the curtain and reveal the exciting acts we've got planned. Let’s bring out our MozCon Virtual stars!

Amanda Milligan

Marketing Director | Fractl A Live Guide to Finding & Filling the Gaps in Your Link Strategy

Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.

Areej AbuAli

SEO Consultant Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work

Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.

Brie E Anderson

Owner, Founder | BEAST Analytics The Value of Perspective: A Use-Case for External Audits

Remember that phone call from your client? The one where they wanted to talk to you about a "free audit" another agency did for them? Let's talk about it. In this session, we'll uncover the value of audits and how they can (and should) be conducted with integrity. It's time to take back the value of perspective!

Britney Muller

Serial Entrepreneur + Data Science Student | Data Sci 101 The Cold Hard Truth about CTR

Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your CTR metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.

Casie Gillette

Senior Director, Digital Marketing | KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice

Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.

Cyrus Shepard

SEO Consultant | Moz Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic

Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.

Dana DiTomaso

President & Partner | Kick Point Build for Search: Modern Web Dev That Puts SEO First

With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.

Flavilla Fongang

Founder & Creative Brand Strategist | 3 Colours Rule The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers

Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.

Jackie Chu

SEO Lead, Intelligence | Uber Internationalization Errors: How to Go Global Without Losing All Of Your Traffic

Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.

Joy Hawkins

Owner | Sterling Sky Inc To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts

What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.

The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!

Joyce Collarde

SEO Supervisor | Obility Maximize Your Conversions: Harnessing full-funnel optimization for B2B success

The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.

Kameron Jenkins

Content Lead | Shopify The Content Refresh: How to Do More With Less

No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.

Lily Ray

Senior Director, SEO & Head of Organic Research | Path Interactive From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search

Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.

Luke Carthy

eCommerce Consultant The Ultimate How-To for Faceted Navigation SEO in E-commerce

One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"

We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!

Miracle Inameti-Archibong

Head of SEO | Erudite Agency Let the API Do the Work: Harnessing Natural Language for More Productive SEO

Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.

Noah Learner

Product Director | Two Octobers Game-Changing Ways to Use the Google Search Console API

Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.

Dr. Pete Meyers

Marketing Scientist | Moz Rule Your Rivals: From Data to Action

Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.

Rob Ousbey

VP Strategy | Moz Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data

Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)

Ross Simmonds

Founder, CEO | Foundation Marketing Why Marketers Should Think More Like Investors To Drive Content Results

Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon ???? to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results

Shannon McGuirk

Client Services and Delivery Director | Aira Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021

“You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!” “Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.” “You're asking the impossible to get links to category and product pages.”

Tired of hearing bold claims and questions like these? We are too.

Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover come some of these beliefs and improve your link building and digital PR efforts in 2021.

Tom Capper

Senior Search Scientist | Moz The Fast & The Spurious: Core Web Vitals & SEO

Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.

Wil Reynolds

Founder & Vice President of Innovation | Seer Interactive The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego

Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.

We hope to see your smiling faces online in July!

Yes, I'm going to MozCon!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[nutrifami]

Announcing: The MozCon Virtual 2021 Initial Agenda

Posted by cheryldraper

Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door.

Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more!

We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!)

Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home.

Not your typical marketing conference

Get connected

Meet fellow attendees and don't miss a minute of MozCon fun — follow #mozcon and join the MozCon Facebook Group!

Birds of a Feather networking groups

Who doesn’t love making new friends and engaging in lively discussion? After all, a big part of the conference experience is meeting new connections and reconnecting with older ones. Birds of a Feather at MozCon are purposeful yet unstructured peer discussion groups organized around topics that matter to today’s digital marketers. Grab yourself a snack or beverage and come network with some new friends! Topics vary each day at the conference and offer something for everyone.

Tickets start at $129 for Moz customers

Going virtual means affordability! You can snag your ticket for as low as $129 if you’re a Moz customer, and tickets include access to the virtual video bundle after MozCon wraps up.

Save my spot at MozCon Virtual!

Initial agenda

Time to pull back the curtain and reveal the exciting acts we've got planned. Let’s bring out our MozCon Virtual stars!

Amanda Milligan

Marketing Director | Fractl A Live Guide to Finding & Filling the Gaps in Your Link Strategy

Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.

Areej AbuAli

SEO Consultant Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work

Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.

Brie E Anderson

Owner, Founder | BEAST Analytics The Value of Perspective: A Use-Case for External Audits

Remember that phone call from your client? The one where they wanted to talk to you about a "free audit" another agency did for them? Let's talk about it. In this session, we'll uncover the value of audits and how they can (and should) be conducted with integrity. It's time to take back the value of perspective!

Britney Muller

Serial Entrepreneur + Data Science Student | Data Sci 101 The Cold Hard Truth about CTR

Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your CTR metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.

Casie Gillette

Senior Director, Digital Marketing | KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice

Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.

Cyrus Shepard

SEO Consultant | Moz Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic

Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.

Dana DiTomaso

President & Partner | Kick Point Build for Search: Modern Web Dev That Puts SEO First

With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.

Flavilla Fongang

Founder & Creative Brand Strategist | 3 Colours Rule The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers

Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.

Jackie Chu

SEO Lead, Intelligence | Uber Internationalization Errors: How to Go Global Without Losing All Of Your Traffic

Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.

Joy Hawkins

Owner | Sterling Sky Inc To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts

What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.

The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!

Joyce Collarde

SEO Supervisor | Obility Maximize Your Conversions: Harnessing full-funnel optimization for B2B success

The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.

Kameron Jenkins

Content Lead | Shopify The Content Refresh: How to Do More With Less

No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.

Lily Ray

Senior Director, SEO & Head of Organic Research | Path Interactive From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search

Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.

Luke Carthy

eCommerce Consultant The Ultimate How-To for Faceted Navigation SEO in E-commerce

One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"

We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!

Miracle Inameti-Archibong

Head of SEO | Erudite Agency Let the API Do the Work: Harnessing Natural Language for More Productive SEO

Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.

Noah Learner

Product Director | Two Octobers Game-Changing Ways to Use the Google Search Console API

Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.

Dr. Pete Meyers

Marketing Scientist | Moz Rule Your Rivals: From Data to Action

Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.

Rob Ousbey

VP Strategy | Moz Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data

Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)

Ross Simmonds

Founder, CEO | Foundation Marketing Why Marketers Should Think More Like Investors To Drive Content Results

Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon ???? to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results

Shannon McGuirk

Client Services and Delivery Director | Aira Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021

“You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!” “Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.” “You're asking the impossible to get links to category and product pages.”

Tired of hearing bold claims and questions like these? We are too.

Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover come some of these beliefs and improve your link building and digital PR efforts in 2021.

Tom Capper

Senior Search Scientist | Moz The Fast & The Spurious: Core Web Vitals & SEO

Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.

Wil Reynolds

Founder & Vice President of Innovation | Seer Interactive The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego

Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.

We hope to see your smiling faces online in July!

Yes, I'm going to MozCon!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[xaydungtruonggia]

Announcing: The MozCon Virtual 2021 Initial Agenda

Posted by cheryldraper

Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door.

Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more!

We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!)

Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home.

Not your typical marketing conference

Get connected

Meet fellow attendees and don't miss a minute of MozCon fun — follow #mozcon and join the MozCon Facebook Group!

Birds of a Feather networking groups

Who doesn’t love making new friends and engaging in lively discussion? After all, a big part of the conference experience is meeting new connections and reconnecting with older ones. Birds of a Feather at MozCon are purposeful yet unstructured peer discussion groups organized around topics that matter to today’s digital marketers. Grab yourself a snack or beverage and come network with some new friends! Topics vary each day at the conference and offer something for everyone.

Tickets start at $129 for Moz customers

Going virtual means affordability! You can snag your ticket for as low as $129 if you’re a Moz customer, and tickets include access to the virtual video bundle after MozCon wraps up.

Save my spot at MozCon Virtual!

Initial agenda

Time to pull back the curtain and reveal the exciting acts we've got planned. Let’s bring out our MozCon Virtual stars!

Amanda Milligan

Marketing Director | Fractl A Live Guide to Finding & Filling the Gaps in Your Link Strategy

Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.

Areej AbuAli

SEO Consultant Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work

Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.

Brie E Anderson

Owner, Founder | BEAST Analytics The Value of Perspective: A Use-Case for External Audits

Remember that phone call from your client? The one where they wanted to talk to you about a "free audit" another agency did for them? Let's talk about it. In this session, we'll uncover the value of audits and how they can (and should) be conducted with integrity. It's time to take back the value of perspective!

Britney Muller

Serial Entrepreneur + Data Science Student | Data Sci 101 The Cold Hard Truth about CTR

Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your CTR metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.

Casie Gillette

Senior Director, Digital Marketing | KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice

Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.

Cyrus Shepard

SEO Consultant | Moz Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic

Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.

Dana DiTomaso

President & Partner | Kick Point Build for Search: Modern Web Dev That Puts SEO First

With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.

Flavilla Fongang

Founder & Creative Brand Strategist | 3 Colours Rule The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers

Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.

Jackie Chu

SEO Lead, Intelligence | Uber Internationalization Errors: How to Go Global Without Losing All Of Your Traffic

Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.

Joy Hawkins

Owner | Sterling Sky Inc To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts

What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.

The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!

Joyce Collarde

SEO Supervisor | Obility Maximize Your Conversions: Harnessing full-funnel optimization for B2B success

The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.

Kameron Jenkins

Content Lead | Shopify The Content Refresh: How to Do More With Less

No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.

Lily Ray

Senior Director, SEO & Head of Organic Research | Path Interactive From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search

Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.

Luke Carthy

eCommerce Consultant The Ultimate How-To for Faceted Navigation SEO in E-commerce

One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"

We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!

Miracle Inameti-Archibong

Head of SEO | Erudite Agency Let the API Do the Work: Harnessing Natural Language for More Productive SEO

Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.

Noah Learner

Product Director | Two Octobers Game-Changing Ways to Use the Google Search Console API

Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.

Dr. Pete Meyers

Marketing Scientist | Moz Rule Your Rivals: From Data to Action

Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.

Rob Ousbey

VP Strategy | Moz Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data

Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)

Ross Simmonds

Founder, CEO | Foundation Marketing Why Marketers Should Think More Like Investors To Drive Content Results

Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon ???? to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results

Shannon McGuirk

Client Services and Delivery Director | Aira Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021

“You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!” “Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.” “You're asking the impossible to get links to category and product pages.”

Tired of hearing bold claims and questions like these? We are too.

Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover come some of these beliefs and improve your link building and digital PR efforts in 2021.

Tom Capper

Senior Search Scientist | Moz The Fast & The Spurious: Core Web Vitals & SEO

Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.

Wil Reynolds

Founder & Vice President of Innovation | Seer Interactive The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego

Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.

We hope to see your smiling faces online in July!

Yes, I'm going to MozCon!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[ductrungnguyen87]

Announcing: The MozCon Virtual 2021 Initial Agenda

Posted by cheryldraper

Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door.

Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more!

We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!)

Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home.

Not your typical marketing conference

Get connected

Meet fellow attendees and don't miss a minute of MozCon fun — follow #mozcon and join the MozCon Facebook Group!

Birds of a Feather networking groups

Who doesn’t love making new friends and engaging in lively discussion? After all, a big part of the conference experience is meeting new connections and reconnecting with older ones. Birds of a Feather at MozCon are purposeful yet unstructured peer discussion groups organized around topics that matter to today’s digital marketers. Grab yourself a snack or beverage and come network with some new friends! Topics vary each day at the conference and offer something for everyone.

Tickets start at $129 for Moz customers

Going virtual means affordability! You can snag your ticket for as low as $129 if you’re a Moz customer, and tickets include access to the virtual video bundle after MozCon wraps up.

Save my spot at MozCon Virtual!

Initial agenda

Time to pull back the curtain and reveal the exciting acts we've got planned. Let’s bring out our MozCon Virtual stars!

Amanda Milligan

Marketing Director | Fractl A Live Guide to Finding & Filling the Gaps in Your Link Strategy

Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.

Areej AbuAli

SEO Consultant Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work

Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.

Brie E Anderson

Owner, Founder | BEAST Analytics The Value of Perspective: A Use-Case for External Audits

Remember that phone call from your client? The one where they wanted to talk to you about a "free audit" another agency did for them? Let's talk about it. In this session, we'll uncover the value of audits and how they can (and should) be conducted with integrity. It's time to take back the value of perspective!

Britney Muller

Serial Entrepreneur + Data Science Student | Data Sci 101 The Cold Hard Truth about CTR

Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your CTR metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.

Casie Gillette

Senior Director, Digital Marketing | KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice

Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.

Cyrus Shepard

SEO Consultant | Moz Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic

Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.

Dana DiTomaso

President & Partner | Kick Point Build for Search: Modern Web Dev That Puts SEO First

With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.

Flavilla Fongang

Founder & Creative Brand Strategist | 3 Colours Rule The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers

Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.

Jackie Chu

SEO Lead, Intelligence | Uber Internationalization Errors: How to Go Global Without Losing All Of Your Traffic

Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.

Joy Hawkins

Owner | Sterling Sky Inc To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts

What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.

The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!

Joyce Collarde

SEO Supervisor | Obility Maximize Your Conversions: Harnessing full-funnel optimization for B2B success

The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.

Kameron Jenkins

Content Lead | Shopify The Content Refresh: How to Do More With Less

No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.

Lily Ray

Senior Director, SEO & Head of Organic Research | Path Interactive From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search

Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.

Luke Carthy

eCommerce Consultant The Ultimate How-To for Faceted Navigation SEO in E-commerce

One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"

We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!

Miracle Inameti-Archibong

Head of SEO | Erudite Agency Let the API Do the Work: Harnessing Natural Language for More Productive SEO

Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.

Noah Learner

Product Director | Two Octobers Game-Changing Ways to Use the Google Search Console API

Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.

Dr. Pete Meyers

Marketing Scientist | Moz Rule Your Rivals: From Data to Action

Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.

Rob Ousbey

VP Strategy | Moz Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data

Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)

Ross Simmonds

Founder, CEO | Foundation Marketing Why Marketers Should Think More Like Investors To Drive Content Results

Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon ???? to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results

Shannon McGuirk

Client Services and Delivery Director | Aira Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021

“You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!” “Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.” “You're asking the impossible to get links to category and product pages.”

Tired of hearing bold claims and questions like these? We are too.

Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover come some of these beliefs and improve your link building and digital PR efforts in 2021.

Tom Capper

Senior Search Scientist | Moz The Fast & The Spurious: Core Web Vitals & SEO

Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.

Wil Reynolds

Founder & Vice President of Innovation | Seer Interactive The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego

Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.

We hope to see your smiling faces online in July!

Yes, I'm going to MozCon!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[camerasieunhovn]

Announcing: The MozCon Virtual 2021 Initial Agenda

Posted by cheryldraper

Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door.

Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more!

We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!)

Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home.

Not your typical marketing conference

Get connected

Meet fellow attendees and don't miss a minute of MozCon fun — follow #mozcon and join the MozCon Facebook Group!

Birds of a Feather networking groups

Who doesn’t love making new friends and engaging in lively discussion? After all, a big part of the conference experience is meeting new connections and reconnecting with older ones. Birds of a Feather at MozCon are purposeful yet unstructured peer discussion groups organized around topics that matter to today’s digital marketers. Grab yourself a snack or beverage and come network with some new friends! Topics vary each day at the conference and offer something for everyone.

Tickets start at $129 for Moz customers

Going virtual means affordability! You can snag your ticket for as low as $129 if you’re a Moz customer, and tickets include access to the virtual video bundle after MozCon wraps up.

Save my spot at MozCon Virtual!

Initial agenda

Time to pull back the curtain and reveal the exciting acts we've got planned. Let’s bring out our MozCon Virtual stars!

Amanda Milligan

Marketing Director | Fractl A Live Guide to Finding & Filling the Gaps in Your Link Strategy

Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.

Areej AbuAli

SEO Consultant Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work

Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.

Brie E Anderson

Owner, Founder | BEAST Analytics The Value of Perspective: A Use-Case for External Audits

Remember that phone call from your client? The one where they wanted to talk to you about a "free audit" another agency did for them? Let's talk about it. In this session, we'll uncover the value of audits and how they can (and should) be conducted with integrity. It's time to take back the value of perspective!

Britney Muller

Serial Entrepreneur + Data Science Student | Data Sci 101 The Cold Hard Truth about CTR

Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your CTR metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.

Casie Gillette

Senior Director, Digital Marketing | KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice

Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.

Cyrus Shepard

SEO Consultant | Moz Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic

Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.

Dana DiTomaso

President & Partner | Kick Point Build for Search: Modern Web Dev That Puts SEO First

With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.

Flavilla Fongang

Founder & Creative Brand Strategist | 3 Colours Rule The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers

Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.

Jackie Chu

SEO Lead, Intelligence | Uber Internationalization Errors: How to Go Global Without Losing All Of Your Traffic

Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.

Joy Hawkins

Owner | Sterling Sky Inc To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts

What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.

The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!

Joyce Collarde

SEO Supervisor | Obility Maximize Your Conversions: Harnessing full-funnel optimization for B2B success

The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.

Kameron Jenkins

Content Lead | Shopify The Content Refresh: How to Do More With Less

No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.

Lily Ray

Senior Director, SEO & Head of Organic Research | Path Interactive From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search

Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.

Luke Carthy

eCommerce Consultant The Ultimate How-To for Faceted Navigation SEO in E-commerce

One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"

We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!

Miracle Inameti-Archibong

Head of SEO | Erudite Agency Let the API Do the Work: Harnessing Natural Language for More Productive SEO

Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.

Noah Learner

Product Director | Two Octobers Game-Changing Ways to Use the Google Search Console API

Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.

Dr. Pete Meyers

Marketing Scientist | Moz Rule Your Rivals: From Data to Action

Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.

Rob Ousbey

VP Strategy | Moz Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data

Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)

Ross Simmonds

Founder, CEO | Foundation Marketing Why Marketers Should Think More Like Investors To Drive Content Results

Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon ???? to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results

Shannon McGuirk

Client Services and Delivery Director | Aira Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021

“You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!” “Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.” “You're asking the impossible to get links to category and product pages.”

Tired of hearing bold claims and questions like these? We are too.

Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover come some of these beliefs and improve your link building and digital PR efforts in 2021.

Tom Capper

Senior Search Scientist | Moz The Fast & The Spurious: Core Web Vitals & SEO

Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.

Wil Reynolds

Founder & Vice President of Innovation | Seer Interactive The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego

Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.

We hope to see your smiling faces online in July!

Yes, I'm going to MozCon!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[gamebazu]

Announcing: The MozCon Virtual 2021 Initial Agenda

Posted by cheryldraper

Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door.

Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more!

We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!)

Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home.

Not your typical marketing conference

Get connected

Meet fellow attendees and don't miss a minute of MozCon fun — follow #mozcon and join the MozCon Facebook Group!

Birds of a Feather networking groups

Who doesn’t love making new friends and engaging in lively discussion? After all, a big part of the conference experience is meeting new connections and reconnecting with older ones. Birds of a Feather at MozCon are purposeful yet unstructured peer discussion groups organized around topics that matter to today’s digital marketers. Grab yourself a snack or beverage and come network with some new friends! Topics vary each day at the conference and offer something for everyone.

Tickets start at $129 for Moz customers

Going virtual means affordability! You can snag your ticket for as low as $129 if you’re a Moz customer, and tickets include access to the virtual video bundle after MozCon wraps up.

Save my spot at MozCon Virtual!

Initial agenda

Time to pull back the curtain and reveal the exciting acts we've got planned. Let’s bring out our MozCon Virtual stars!

Amanda Milligan

Marketing Director | Fractl A Live Guide to Finding & Filling the Gaps in Your Link Strategy

Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.

Areej AbuAli

SEO Consultant Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work

Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.

Brie E Anderson

Owner, Founder | BEAST Analytics The Value of Perspective: A Use-Case for External Audits

Remember that phone call from your client? The one where they wanted to talk to you about a "free audit" another agency did for them? Let's talk about it. In this session, we'll uncover the value of audits and how they can (and should) be conducted with integrity. It's time to take back the value of perspective!

Britney Muller

Serial Entrepreneur + Data Science Student | Data Sci 101 The Cold Hard Truth about CTR

Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your CTR metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.

Casie Gillette

Senior Director, Digital Marketing | KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice

Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.

Cyrus Shepard

SEO Consultant | Moz Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic

Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.

Dana DiTomaso

President & Partner | Kick Point Build for Search: Modern Web Dev That Puts SEO First

With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.

Flavilla Fongang

Founder & Creative Brand Strategist | 3 Colours Rule The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers

Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.

Jackie Chu

SEO Lead, Intelligence | Uber Internationalization Errors: How to Go Global Without Losing All Of Your Traffic

Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.

Joy Hawkins

Owner | Sterling Sky Inc To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts

What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.

The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!

Joyce Collarde

SEO Supervisor | Obility Maximize Your Conversions: Harnessing full-funnel optimization for B2B success

The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.

Kameron Jenkins

Content Lead | Shopify The Content Refresh: How to Do More With Less

No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.

Lily Ray

Senior Director, SEO & Head of Organic Research | Path Interactive From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search

Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.

Luke Carthy

eCommerce Consultant The Ultimate How-To for Faceted Navigation SEO in E-commerce

One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"

We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!

Miracle Inameti-Archibong

Head of SEO | Erudite Agency Let the API Do the Work: Harnessing Natural Language for More Productive SEO

Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.

Noah Learner

Product Director | Two Octobers Game-Changing Ways to Use the Google Search Console API

Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.

Dr. Pete Meyers

Marketing Scientist | Moz Rule Your Rivals: From Data to Action

Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.

Rob Ousbey

VP Strategy | Moz Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data

Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)

Ross Simmonds

Founder, CEO | Foundation Marketing Why Marketers Should Think More Like Investors To Drive Content Results

Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon ???? to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results

Shannon McGuirk

Client Services and Delivery Director | Aira Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021

“You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!” “Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.” “You're asking the impossible to get links to category and product pages.”

Tired of hearing bold claims and questions like these? We are too.

Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover come some of these beliefs and improve your link building and digital PR efforts in 2021.

Tom Capper

Senior Search Scientist | Moz The Fast & The Spurious: Core Web Vitals & SEO

Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.

Wil Reynolds

Founder & Vice President of Innovation | Seer Interactive The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego

Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.

We hope to see your smiling faces online in July!

Yes, I'm going to MozCon!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/3d2cMJY

[kjt-lawyers]

Announcing: The MozCon Virtual 2021 Initial Agenda

Posted by cheryldraper

Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door.

Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more!

We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!)

Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home.

Not your typical marketing conference

Get connected

Meet fellow attendees and don't miss a minute of MozCon fun — follow #mozcon and join the MozCon Facebook Group!

Birds of a Feather networking groups

Who doesn’t love making new friends and engaging in lively discussion? After all, a big part of the conference experience is meeting new connections and reconnecting with older ones. Birds of a Feather at MozCon are purposeful yet unstructured peer discussion groups organized around topics that matter to today’s digital marketers. Grab yourself a snack or beverage and come network with some new friends! Topics vary each day at the conference and offer something for everyone.

Tickets start at $129 for Moz customers

Going virtual means affordability! You can snag your ticket for as low as $129 if you’re a Moz customer, and tickets include access to the virtual video bundle after MozCon wraps up.

Save my spot at MozCon Virtual!

Initial agenda

Time to pull back the curtain and reveal the exciting acts we've got planned. Let’s bring out our MozCon Virtual stars!

Amanda Milligan

Marketing Director | Fractl A Live Guide to Finding & Filling the Gaps in Your Link Strategy

Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.

Areej AbuAli

SEO Consultant Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work

Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.

Brie E Anderson

Owner, Founder | BEAST Analytics The Value of Perspective: A Use-Case for External Audits

Remember that phone call from your client? The one where they wanted to talk to you about a "free audit" another agency did for them? Let's talk about it. In this session, we'll uncover the value of audits and how they can (and should) be conducted with integrity. It's time to take back the value of perspective!

Britney Muller

Serial Entrepreneur + Data Science Student | Data Sci 101 The Cold Hard Truth about CTR

Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your CTR metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.

Casie Gillette

Senior Director, Digital Marketing | KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice

Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.

Cyrus Shepard

SEO Consultant | Moz Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic

Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.

Dana DiTomaso

President & Partner | Kick Point Build for Search: Modern Web Dev That Puts SEO First

With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.

Flavilla Fongang

Founder & Creative Brand Strategist | 3 Colours Rule The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers

Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.

Jackie Chu

SEO Lead, Intelligence | Uber Internationalization Errors: How to Go Global Without Losing All Of Your Traffic

Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.

Joy Hawkins

Owner | Sterling Sky Inc To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts

What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.

The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!

Joyce Collarde

SEO Supervisor | Obility Maximize Your Conversions: Harnessing full-funnel optimization for B2B success

The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.

Kameron Jenkins

Content Lead | Shopify The Content Refresh: How to Do More With Less

No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.

Lily Ray

Senior Director, SEO & Head of Organic Research | Path Interactive From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search

Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.

Luke Carthy

eCommerce Consultant The Ultimate How-To for Faceted Navigation SEO in E-commerce

One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"

We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!

Miracle Inameti-Archibong

Head of SEO | Erudite Agency Let the API Do the Work: Harnessing Natural Language for More Productive SEO

Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.

Noah Learner

Product Director | Two Octobers Game-Changing Ways to Use the Google Search Console API

Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.

Dr. Pete Meyers

Marketing Scientist | Moz Rule Your Rivals: From Data to Action

Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.

Rob Ousbey

VP Strategy | Moz Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data

Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)

Ross Simmonds

Founder, CEO | Foundation Marketing Why Marketers Should Think More Like Investors To Drive Content Results

Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon ???? to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results

Shannon McGuirk

Client Services and Delivery Director | Aira Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021

“You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!” “Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.” “You're asking the impossible to get links to category and product pages.”

Tired of hearing bold claims and questions like these? We are too.

Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover come some of these beliefs and improve your link building and digital PR efforts in 2021.

Tom Capper

Senior Search Scientist | Moz The Fast & The Spurious: Core Web Vitals & SEO

Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.

Wil Reynolds

Founder & Vice President of Innovation | Seer Interactive The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego

Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.

We hope to see your smiling faces online in July!

Yes, I'm going to MozCon!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[noithatotoaz]

Announcing: The MozCon Virtual 2021 Initial Agenda

Posted by cheryldraper

Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door.

Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more!

We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!)

Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home.

Not your typical marketing conference

Get connected

Meet fellow attendees and don't miss a minute of MozCon fun — follow #mozcon and join the MozCon Facebook Group!

Birds of a Feather networking groups

Who doesn’t love making new friends and engaging in lively discussion? After all, a big part of the conference experience is meeting new connections and reconnecting with older ones. Birds of a Feather at MozCon are purposeful yet unstructured peer discussion groups organized around topics that matter to today’s digital marketers. Grab yourself a snack or beverage and come network with some new friends! Topics vary each day at the conference and offer something for everyone.

Tickets start at $129 for Moz customers

Going virtual means affordability! You can snag your ticket for as low as $129 if you’re a Moz customer, and tickets include access to the virtual video bundle after MozCon wraps up.

Save my spot at MozCon Virtual!

Initial agenda

Time to pull back the curtain and reveal the exciting acts we've got planned. Let’s bring out our MozCon Virtual stars!

Amanda Milligan

Marketing Director | Fractl A Live Guide to Finding & Filling the Gaps in Your Link Strategy

Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.

Areej AbuAli

SEO Consultant Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work

Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.

Brie E Anderson

Owner, Founder | BEAST Analytics The Value of Perspective: A Use-Case for External Audits

Remember that phone call from your client? The one where they wanted to talk to you about a "free audit" another agency did for them? Let's talk about it. In this session, we'll uncover the value of audits and how they can (and should) be conducted with integrity. It's time to take back the value of perspective!

Britney Muller

Serial Entrepreneur + Data Science Student | Data Sci 101 The Cold Hard Truth about CTR

Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your CTR metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.

Casie Gillette

Senior Director, Digital Marketing | KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice

Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.

Cyrus Shepard

SEO Consultant | Moz Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic

Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.

Dana DiTomaso

President & Partner | Kick Point Build for Search: Modern Web Dev That Puts SEO First

With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.

Flavilla Fongang

Founder & Creative Brand Strategist | 3 Colours Rule The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers

Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.

Jackie Chu

SEO Lead, Intelligence | Uber Internationalization Errors: How to Go Global Without Losing All Of Your Traffic

Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.

Joy Hawkins

Owner | Sterling Sky Inc To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts

What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.

The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!

Joyce Collarde

SEO Supervisor | Obility Maximize Your Conversions: Harnessing full-funnel optimization for B2B success

The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.

Kameron Jenkins

Content Lead | Shopify The Content Refresh: How to Do More With Less

No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.

Lily Ray

Senior Director, SEO & Head of Organic Research | Path Interactive From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search

Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.

Luke Carthy

eCommerce Consultant The Ultimate How-To for Faceted Navigation SEO in E-commerce

One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"

We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!

Miracle Inameti-Archibong

Head of SEO | Erudite Agency Let the API Do the Work: Harnessing Natural Language for More Productive SEO

Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.

Noah Learner

Product Director | Two Octobers Game-Changing Ways to Use the Google Search Console API

Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.

Dr. Pete Meyers

Marketing Scientist | Moz Rule Your Rivals: From Data to Action

Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.

Rob Ousbey

VP Strategy | Moz Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data

Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)

Ross Simmonds

Founder, CEO | Foundation Marketing Why Marketers Should Think More Like Investors To Drive Content Results

Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon ???? to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results

Shannon McGuirk

Client Services and Delivery Director | Aira Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021

“You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!” “Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.” “You're asking the impossible to get links to category and product pages.”

Tired of hearing bold claims and questions like these? We are too.

Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover come some of these beliefs and improve your link building and digital PR efforts in 2021.

Tom Capper

Senior Search Scientist | Moz The Fast & The Spurious: Core Web Vitals & SEO

Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.

Wil Reynolds

Founder & Vice President of Innovation | Seer Interactive The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego

Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.

We hope to see your smiling faces online in July!

Yes, I'm going to MozCon!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[thanhtuandoan89]

Announcing: The MozCon Virtual 2021 Initial Agenda

Posted by cheryldraper

Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door.

Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more!

We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!)

Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home.

Not your typical marketing conference

Get connected

Meet fellow attendees and don't miss a minute of MozCon fun — follow #mozcon and join the MozCon Facebook Group!

Birds of a Feather networking groups

Who doesn’t love making new friends and engaging in lively discussion? After all, a big part of the conference experience is meeting new connections and reconnecting with older ones. Birds of a Feather at MozCon are purposeful yet unstructured peer discussion groups organized around topics that matter to today’s digital marketers. Grab yourself a snack or beverage and come network with some new friends! Topics vary each day at the conference and offer something for everyone.

Tickets start at $129 for Moz customers

Going virtual means affordability! You can snag your ticket for as low as $129 if you’re a Moz customer, and tickets include access to the virtual video bundle after MozCon wraps up.

Save my spot at MozCon Virtual!

Initial agenda

Time to pull back the curtain and reveal the exciting acts we've got planned. Let’s bring out our MozCon Virtual stars!

Amanda Milligan

Marketing Director | Fractl A Live Guide to Finding & Filling the Gaps in Your Link Strategy

Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.

Areej AbuAli

SEO Consultant Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work

Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.

Brie E Anderson

Owner, Founder | BEAST Analytics The Value of Perspective: A Use-Case for External Audits

Remember that phone call from your client? The one where they wanted to talk to you about a "free audit" another agency did for them? Let's talk about it. In this session, we'll uncover the value of audits and how they can (and should) be conducted with integrity. It's time to take back the value of perspective!

Britney Muller

Serial Entrepreneur + Data Science Student | Data Sci 101 The Cold Hard Truth about CTR

Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your CTR metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.

Casie Gillette

Senior Director, Digital Marketing | KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice

Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.

Cyrus Shepard

SEO Consultant | Moz Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic

Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.

Dana DiTomaso

President & Partner | Kick Point Build for Search: Modern Web Dev That Puts SEO First

With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.

Flavilla Fongang

Founder & Creative Brand Strategist | 3 Colours Rule The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers

Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.

Jackie Chu

SEO Lead, Intelligence | Uber Internationalization Errors: How to Go Global Without Losing All Of Your Traffic

Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.

Joy Hawkins

Owner | Sterling Sky Inc To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts

What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.

The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!

Joyce Collarde

SEO Supervisor | Obility Maximize Your Conversions: Harnessing full-funnel optimization for B2B success

The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.

Kameron Jenkins

Content Lead | Shopify The Content Refresh: How to Do More With Less

No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.

Lily Ray

Senior Director, SEO & Head of Organic Research | Path Interactive From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search

Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.

Luke Carthy

eCommerce Consultant The Ultimate How-To for Faceted Navigation SEO in E-commerce

One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"

We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!

Miracle Inameti-Archibong

Head of SEO | Erudite Agency Let the API Do the Work: Harnessing Natural Language for More Productive SEO

Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.

Noah Learner

Product Director | Two Octobers Game-Changing Ways to Use the Google Search Console API

Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.

Dr. Pete Meyers

Marketing Scientist | Moz Rule Your Rivals: From Data to Action

Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.

Rob Ousbey

VP Strategy | Moz Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data

Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)

Ross Simmonds

Founder, CEO | Foundation Marketing Why Marketers Should Think More Like Investors To Drive Content Results

Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon ???? to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results

Shannon McGuirk

Client Services and Delivery Director | Aira Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021

“You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!” “Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.” “You're asking the impossible to get links to category and product pages.”

Tired of hearing bold claims and questions like these? We are too.

Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover come some of these beliefs and improve your link building and digital PR efforts in 2021.

Tom Capper

Senior Search Scientist | Moz The Fast & The Spurious: Core Web Vitals & SEO

Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.

Wil Reynolds

Founder & Vice President of Innovation | Seer Interactive The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego

Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.

We hope to see your smiling faces online in July!

Yes, I'm going to MozCon!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[drummcarpentry]

Announcing: The MozCon Virtual 2021 Initial Agenda

Posted by cheryldraper

Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door.

Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more!

We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!)

Join Ringmaster Roger and marketing experts from around the world for three days packed with presentations on SEO, search marketing, mobile, conversion optimization, local search, and more — all from the comfort of home.

Not your typical marketing conference

Get connected

Meet fellow attendees and don't miss a minute of MozCon fun — follow #mozcon and join the MozCon Facebook Group!

Birds of a Feather networking groups

Who doesn’t love making new friends and engaging in lively discussion? After all, a big part of the conference experience is meeting new connections and reconnecting with older ones. Birds of a Feather at MozCon are purposeful yet unstructured peer discussion groups organized around topics that matter to today’s digital marketers. Grab yourself a snack or beverage and come network with some new friends! Topics vary each day at the conference and offer something for everyone.

Tickets start at $129 for Moz customers

Going virtual means affordability! You can snag your ticket for as low as $129 if you’re a Moz customer, and tickets include access to the virtual video bundle after MozCon wraps up.

Save my spot at MozCon Virtual!

Initial agenda

Time to pull back the curtain and reveal the exciting acts we've got planned. Let’s bring out our MozCon Virtual stars!

Amanda Milligan

Marketing Director | Fractl A Live Guide to Finding & Filling the Gaps in Your Link Strategy

Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.

Areej AbuAli

SEO Consultant Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work

Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.

Brie E Anderson

Owner, Founder | BEAST Analytics The Value of Perspective: A Use-Case for External Audits

Remember that phone call from your client? The one where they wanted to talk to you about a "free audit" another agency did for them? Let's talk about it. In this session, we'll uncover the value of audits and how they can (and should) be conducted with integrity. It's time to take back the value of perspective!

Britney Muller

Serial Entrepreneur + Data Science Student | Data Sci 101 The Cold Hard Truth about CTR

Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your CTR metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.

Casie Gillette

Senior Director, Digital Marketing | KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice

Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.

Cyrus Shepard

SEO Consultant | Moz Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic

Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.

Dana DiTomaso

President & Partner | Kick Point Build for Search: Modern Web Dev That Puts SEO First

With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.

Flavilla Fongang

Founder & Creative Brand Strategist | 3 Colours Rule The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers

Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.

Jackie Chu

SEO Lead, Intelligence | Uber Internationalization Errors: How to Go Global Without Losing All Of Your Traffic

Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.

Joy Hawkins

Owner | Sterling Sky Inc To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts

What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.

The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!

Joyce Collarde

SEO Supervisor | Obility Maximize Your Conversions: Harnessing full-funnel optimization for B2B success

The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.

Kameron Jenkins

Content Lead | Shopify The Content Refresh: How to Do More With Less

No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.

Lily Ray

Senior Director, SEO & Head of Organic Research | Path Interactive From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search

Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.

Luke Carthy

eCommerce Consultant The Ultimate How-To for Faceted Navigation SEO in E-commerce

One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"

We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!

Miracle Inameti-Archibong

Head of SEO | Erudite Agency Let the API Do the Work: Harnessing Natural Language for More Productive SEO

Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.

Noah Learner

Product Director | Two Octobers Game-Changing Ways to Use the Google Search Console API

Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.

Dr. Pete Meyers

Marketing Scientist | Moz Rule Your Rivals: From Data to Action

Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.

Rob Ousbey

VP Strategy | Moz Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data

Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)

Ross Simmonds

Founder, CEO | Foundation Marketing Why Marketers Should Think More Like Investors To Drive Content Results

Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon ???? to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results

Shannon McGuirk

Client Services and Delivery Director | Aira Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021

“You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!” “Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.” “You're asking the impossible to get links to category and product pages.”

Tired of hearing bold claims and questions like these? We are too.

Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover come some of these beliefs and improve your link building and digital PR efforts in 2021.

Tom Capper

Senior Search Scientist | Moz The Fast & The Spurious: Core Web Vitals & SEO

Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.

Wil Reynolds

Founder & Vice President of Innovation | Seer Interactive The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego

Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.

We hope to see your smiling faces online in July!

Yes, I'm going to MozCon!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!