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jcsurge · 4 years ago

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What Makes a Good HVAC Website and Why?

Why Should You Work on Your HVAC Site?

When it comes to getting more calls for your heating and cooling business online, your best asset will be your website. In fact, if you disregard your website you’re disregarding one of the most valuable assets of your entire business. A good website that is cared for the right way will generate tons of visits per month from Google and other search engines AND be able to convert those visitors into paying customers.

If you’re the kind of guy who doesn’t care to learn new tricks and is okay with being “average” then stop reading because you’ll be wasting your time. That being said, if you’re set on providing your area with quality HVAC service, get ready to take some notes!

Make a Clear Call to Action. A Call-to-Action or CTA refers to an item that encourages a user to do something. If you take a look the top competitors in your area you’ll likely see they have buttons and links all around their site saying things like “CALL NOW FOR A FREE ESTIMATE” “Schedule an Estimate” or something along those lines. There are two kinds of CTA, the Soft CTA and Hard CTA.

Include Videos if You Can. Videos are the killer weapon of SEO and online marketing. They do two VERY important things: they increase your session rate on your site, and they engage with your users so they’re more likely to take action.

Make Sure Your Website is Mobile Friendly. To test if your website is responsive, simply shrink your browser’s width as much as you can.

List Your Prices (ranges). This is one that many contractors are afraid of doing. They fear that giving their prices out will show their competitors how much they’re charging and that potential customers will use it as a shopping price and go somewhere else. But here’s the thing, sharing your price range makes people feel safe!!

Don’t Worry About Exact Price Tags. Now I’m not suggesting that you put your exact price, because you may change them according to the situation. What I am saying, is you should put a price range of what a service will typically cost.

Create Relevant Content and Pages. Create a blog post, landing page, location page, and anything relevant to what you provide at your HVAC company.

Post Photos of Your Team. When you’re hiring someone to show up at your house, or business, you want to know what they look like. Adding a face to a name helps build trust and most sites that rank high include a team photo somewhere on their site.

Make Sure Your Site Load Time is Fast. A website that has a long site load time will lose visitors, period. People have such short attention spans that if your site takes longer than 5 seconds, you can forget about those users ever calling you for a job.

Need Help With Your HVAC SEO?

If you’re looking for an SEO agency to help your grow your HVAC business, then consider reaching out to us at JCSURGE. Our team works with local contractors across the United States to help them generate more phone calls and grow their online presence. We’ll walk you through exactly what can be done to improve your website, and how you can start getting more visits per month!

JCSURGE LLC 401 E 74th St New York, NY 10021 Email: [email protected] Phone: (917) 747-423

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#hvac #seo #webdesign #digitalmarketing #hvacsite #jcsurge

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jcsurge · 4 years ago

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How to Reclaim Control of Your Domain and Website From Your Provider?

So you’re looking to upgrade your website, hire an SEO company, or simply want to keep your property secured in your hands. Whatever the reason is, you likely came across an issue when reclaiming your domain name and website. But don’t worry, we’ll break down everything you need to know about how to get your website’s ownership back in your hands.

Read the full article: “How to Reclaim Control of Your Domain and Website From Your Provider?”

The Big “IF”

IF you bought a domain you own it, unless of course, you signed otherwise. Now, this is not legal advice, but almost all website agencies will clearly state that they own the domain or that you own the domain. At JCSURGE, we clearly state that the domain is property of the client. Even if we buy and or host their domain, if one of our customers requests a transfer we will comply.

Identity Who Has Control of Your Website and Domain

This is an obvious point to most people, but there have been many times where a local business owner tells us they own the website but don’t own the domain or vice versa.

Start with your domain

Your domain is what your customers and prospects type in to find your business. It’s what Google uses to rank your business against your competitors. So above all, it’s the most important asset you have when it comes to your digital marketing.

Getting your login details

Most of the time when we speak with a local business owner and find this information for them, they recall registering with that company.

The next step is to get your login details. For this you will need two things (at least): a username, and password.

What if I hired someone else to buy my website?

We had this issue once with a customer, actually several times, and it’s always a challenge. But you’re going to have to get ahold of that person or their team. By using the lookup tool mentioned above you can clearly state the company they bought the domain from.

Transferring Your Website’s Content

Before beginning this process you’ll want to get a backup of your website. You can do this a number of ways. The first option is to ask your current provider to give you a backup of your current website. Most of the time they will be happy to give you a backup or at least give you FTP access so you or a developer can download the contents independently.

Transferring Your Domain to Your Own Hands From Your Previous Provider

Please note that if your domain was set up within 60 days, you CANNOT transfer it. This is according to ICANN’s policy of domain transfer.

Once your previous web designer or marketing agency is willing to release the domain name into your custody, you’ll need to prepare a transfer.

Doing this is different from website to website. However here is the basic principle:

You’re going to have to request a transfer (most platforms like Namecheap and GoDaddy have their own in-depth articles on how to do this). To do this, contact your previous provider and their team, and ask them to ‘unlock’ your domain.

You will need to also request the domain authorization code from them in order to continue. This is a code that verifies the ownership of the domain. You will need it when you request a transfer.

Because there are so many domain registrar companies, it would take forever for us to walk you through each one and their steps. Here are the top 5 most common registrar’s and their domain transfer process.

Namecheap

GoDaddy

Hostinger

Host Gator

Sitegounrd

You may choose to transfer the domain to a different company in which case you should always double-check with their policies and process.

Getting Your Website Hosted

The next step is to get your website on a hosting platform. While some companies may have a free hosting option available, many will require you to do a bit of technical setup with your domain, some will automatically host your website and provide you with a builder (e.g., Wix).

At JCSURGE we typically separate our domains from hosting companies. We don’t like to rely on one company too much. We use Hostinger to host our websites and Namecheap to manage our domains.

Transferring Nameservers

Once you have your domain in your hands, whether you’re using Namecheap, GoDaddy, or any other registrar, you will want to point your domain’s nameservers to the address of your hosting provider. Different hosting companies will have different nameservers. Some will require 2, others will require you to enter up to 4. Check with your hosting company to find out exactly what nameservers you need to enter on your domain.

Uploading and Unloading Your Website

If you have a backup file of your website, load it up using Filezilla, or hire a developer to do this task for you. It should take no more than a day for the majority of local business sites.

Looking to Get a New Website?

If you’re looking to get a new website for your local business consider hiring our SEO and Web Design team at JCSURGE. We provide local business owners with unbeatable search engine optimization and website redesign service. We’ll help you regain ownership of your website as we have done for many business owners all across the United States.

Contact us today for a free quote & video audit explaining the process.

JCSURGE LLC 401 E 74th St Unit#1B New York, NY 10021 (917) 747-4234 [email protected]

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#domain #website #domainauthorizationcode #SEOCompany #JCSURGE #WebsiteProvider #Webdesign #websitehosting

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jcsurge · 3 years ago

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6 Powerful Ways Business Owners Can Help Their SEO Team

So you’re looking to hire an SEO team, or already have, and you’re wondering, “What can I do to ensure the SEO people I hire maximize my ROI?” Well, it’s not an uncommon question we hear come up at JCSURGE. We’re fortunate to have a client base that is engaged with the work we provide, and it makes us feel like we’re actually doing something and helping a business. At the end of the day, you’re hiring real people who want to feel valued, and one of the easiest ways to give those people that feeling is by being engaged to at least some degree. This means sending content, asking questions, and checking in on those people once in a while.

Read the full article here: 6 Powerful Ways Business Owners Can Help Their SEO Team

Frequently send photos and unique content

Google loves photos and videos. It’s a strong ranking signal and boosts your website’s user experience (UX). It also helps your brand engage with your target audience.

Send announcements and updates on your business

At JCSURGE, we typically manage both the SEO campaign and website design/maintenance, but this also translates to taking an interest in your business as well.

We use company updates on your website, Google My Business page, social media profiles, and supporting articles as well. If you’re asking yourself, “Is this really important to share with my SEO team?” the answer is almost always going to be a yes.

Check your rankings but don’t obsess

It almost sounds like every SEO company’s dream to have clients seldom check their rankings, but this is NOT the way we want to operate. Why? Because it creates an unstable relationship between your business and the SEO team.

So how should you be monitoring your SEO performance? Typically you will receive a list of keywords your team is targeting, alongside regular reports of what has been accomplished and how your traffic is looking overall. Be active! When you have 5 minutes at your time, try entering a few of those keywords to see how your business is doing in the organic search and Google Maps if you’re a local business

Learn some of the terminologies

Whether you’re a lawyer, plumber, accountant, mechanic, or dentist, it’s nice to hear when your customer has some understanding of the lingo you typically use in your industry. The same applies to SEO. Getting yourself familiar with the basics of search engine terminology will make communication and understanding much easier.

Here is some vocabulary every business owner should know in the SEO world:

Keywords/keyphrases

Organic keywords

Organic traffic

Bounce rate

Session rate

Meta tags

Get customers to leave reviews

If you’re a local business owner, the easiest and most effective way you can help us SEO specialists help you is by getting your customers to leave you a review. Why? Because Google reviews are an important ranking factor when it comes to ranking in the Google Maps section. That’s at least from an SEO standpoint, but from a more practical business standpoint, Google Maps is typically the best way for prospects to find and engage with your business. The majority of local search traffic goes to companies ranking in the top 3 in the maps section, and with each listing, you can see their reviews.

Think outside the box, and ask your team for perspective

SEO is a subcategory of online marketing, and if you look at the bigger picture, it’s a part of marketing in general. We’ve heard people associate SEO with computer programming and crazy backend code that only a few computer nutjobs understand. But the reality is that search engine optimization, just like any marketing strategy, is a lot more fluid and cooperative with other aspects of marketing. It involves more problem solving than anything else.

When it comes to hiring an SEO agency, company, or consultant, remember that they are not magicians. They are craftsmen, but like any craftsmen, they are only as good as the materials and tools they are supplied with.

If you’re looking to hire a professional SEO agency, consider reaching out to our team at JCSURGE. We work with local and national business executives across the United States to increase their search visibility.

Related Articles:

What are Backlinks and Why Do They Matter for Your Online Marketing?

SEO Terminology Basics

Hiring an SEO Expert? Consider These 5 Things…

9 Things Local Business Owners Should Know About SEO

How Long Does Local SEO Take and When Should I Expect Results?

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#digital marketing #hiring seo experts #SEO experts #SEO #JCSURGE #website design

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jcsurge · 4 years ago

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What is Domain Authority in SEO?

Domain authority is simply the likeliness of a domain to rank for a specific phrase by indicating the site’s overall power or influence. The higher your domain rating/authority the more like you are to rank high for more competitive keywords. It’s on a scale of 0-100 where 0 is the lowest level of power, and 100 is the most.

Domain Rating (DR) vs. Domain Authority

So technically domain rating was developed by ahrefs to compete with MOZ’s domain authority scale. The two are often used interchangeably because well…they mean pretty much the same thing. I know more technical SEO experts will be furious at this comparison, but for the average business owner looking to broaden their knowledge they are pretty much the same thing; they indicate how strong a domain is.

Is Domain Authority important for SEO?

Yes, but also no… Sorry

It’s important for SEO analysts and marketing agencies since it allows us to measure how strong your website is compared to your competition. For instance, if you have an average (taken by ahrefs, moz, etc.) domain rating of 5 and your competitor has a domain rating of around 15 it means their site is considered, by these tools NOT Google, to be more influential.

What is the Fasted Way to Improve My Domain Rating?

If you’re looking to improve and increase your overall domain score, you can do so by increasing the number of high-quality backlinks pointing to your site, emphasis should be placed on high-quality.

You want backlinks from sites that are related to your niche, have a large following and have a high domain rating. This will boost your overall score.

If you aren’t sure what a backlink is, you can check out our SEO Terminology Basics.

How Can I Get Good Backlinks?

You can either get backlinks organically or by paying for them. There are entire agencies dedicated to just getting backlinks for people, this is called backlink outreach

Buying Backlinks to Boost Domain Score

You can also buy backlinks from people on Fiverr. Be careful though, a lot of the time they are spammy and irrelevant web 2.0s which, if used incorrectly, can penalize your site. There is a trick of pointing these links to silo pages or using a branded anchor text, but this is a more complicated topic for another time.

Have Any SEO Related Questions?

If you have any questions related to SEO please reach out to us! We’re more than happy to answer any and all of your online marketing questions and concerns.

Read the “What is Domain Authority in SEO?” full article.

JCSURGE LLC 401 E 74th St New York, NY 10021 Email: [email protected] Phone: (917) 747-423

Social Links: Facebook Twitter Instagram

External Links: WordPress WIX Weebly Tumblr Jimdo Blogspot Site123

#Domain #domainauthority #SEO #SEOMarketing #domainrating #backlinks #DomainBoost #SEOTerminology #jcsurge

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jcsurge · 3 years ago

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Hiring an SEO Expert? Consider These 5 Things…

With so many SEO companies out there, it can become overwhelming to choose one that fits your company. Here are five considerations when choosing an SEO expert that works for YOU.

Read the full article here: "Hiring an SEO Expert? Consider These 5 Things…"

1. Communication and Listening Skills

It’s one thing for someone to understand search engine optimization and another thing for someone to effectively implement the right SEO strategy for your business. This is because many people in the SEO field may possess the right know-how, but may not understand how to bring it to your business where it can be profitable.

They need to ask you questions regarding your goals, your comfort level with being involved in the project, and other outside-the-box questions that will ensure you’re clearly understood. Lack of understanding on the SEO team’s side is a sure-fire way to have a bad SEO experience.

2. English Speaking and Cultural Familiarity

Hiring overseas is becoming more common, especially with more affordable talent being found in countries like the Philippines, Vietnam, Eastern Europe, and South America. That being said, it’s important to gauge their familiarity with your local customs. If you’re hiring an SEO expert, you want them to have strong verbal and written communication skills that go above and beyond basic English. Have they worked with American businesses before? Do they know the differences in time zones and how that affects business?

3. Creativity and Authenticity

When an SEO expert templates the same process over and over again, it can feel as if your website isn’t authentic or unique. It might rank well, but the lack of creativity may pose a problem if you’re trying to build a unique brand and surge your business forward. In other words, it may come off as if they are blatantly trying to manipulate the search engine algorithm which can sometimes lead to a bad user experience and cause prospects to exit your site.

Make sure that your SEO provider values authenticity and creativity just as much as they value repetition and solid systems.

4. Do They Understand Overall Digital Marketing?

Make sure you ask them, for clarification on what responsibilities are theirs and what responsibilities you need to take on. We’ve found a common theme that experts in the search engine space will not touch website design, Facebook advertising, or other important digital marketing strategies.

5. References and Testimonials

Do they have a track record of success? If they do, can you read client testimonials and reviews? What about case studies? We all know the importance of doing our homework, but oftentimes we are so caught up in the seller’s pitch or have our confirmation biases overwhelm us that we forget to do this basic step.

Get the SEO Experts at JCSURGE

If you’re looking to hire a professional SEO agency, consider reaching out to our team at JCSURGE. We work with local and national business executives across the United States to increase their search visibility.