#like the olay Dylan ad

[swaggermcjagger]

Do you guys ever accidentally go across tik tok comments with transphobes or something and can’t leave until you trash talk all of them?? Cuz I do 😨

[partly-hueman]

Fraudley Hepburn AKA Dylan Mulvaney is now a spokesman. He's a man, so cope and seethe, has gotten a job with Olay. Maybe you're wondering, like, I was wondering WHY this dude is everywhere? How is he now the face of so many major corporations all of a sudden?

Let me explain:

• Fortune 500 Companies have the CEI Index- Corporate Equality Index- which pushes companies to go woke and push trans models in order to improve their CEI score.

• He has the top Hollywood Agency, CAA which normally only works with A List Celebrities- so they have access to working with all the biggest brands and relationships with top execs at every major brand- so it’s easy for them to get brand partnerships for their talent.

• Largest LGBT Lobby Group- Human Rights Campaign- pushes companies to use Trans models in ad campaigns via the CEI Index. - which receives millions of dollars from George Soros Open Society Foundation

• TikTok promotes Dylan’s videos heavily on the FYP page and through the algorithm- meaning brands want to work with him to get access to the TikTok market and his millions of followers/ views.

• While being Transgender has become the latest trend, gender clinics and stakeholders who profit from transitioning young people want to normalise transitioning so they use people like Dylan as a pawn in their game and lobby companies to be more ‘inclusive’. The more we see trans people everywhere, the more likely kids will want to become like them.

[marilynngmesalo]

Super Bowl LIII: 10 commercials to watch during the game

Super Bowl LIII: 10 commercials to watch during the game Super Bowl LIII: 10 commercials to watch during the game https://ift.tt/eA8V8J

NEW YORK — This year’s Super Bowl ads are designed to entertain and go down easy, as Stella Artois brings back Carrie Bradshaw and “The Dude” and the Backstreet Boys and Chance the Rapper remix the 1990s classic “I Want It That Way” for Doritos.

With ads costing more than $5 million for 30 seconds of media time, advertisers are gambling that their spots will be among the few that stand out — hopefully, not by drawing internet scorn.

Many aim for laughs, like Amazon’s ad about celebrity product testers. Others are taking another route, including a heartfelt Microsoft spot about an Xbox controller designed for gamers with disabilities.

“There’s a movement toward more humour than usual and a lighter tone,” Villanova marketing professor Charles Taylor said. “Advertisers are picking up on the fact that consumers are not wanting statements that cross into the political.”

Here are 10 ads to watch during Sunday’s game on CBS:

Amazon

Harrison Ford, Forest Whitaker and other celebrities test out rejected Amazon products that feature its Alexa digital assistant, such as a talking electric toothbrush and a dog collar.

Anheuser-Busch

The beer maker’s famous Clydesdale horses trot through a meadow dotted with wind turbines to the tune of Bob Dylan’s “Blowin’ in the Wind,” all to highlight how Bud gets brewed with renewable energy.

Colgate Total

Actor Luke Wilson plays a “close talker” (think back to “Seinfeld” for the reference ) to illustrate the benefits of toothpaste and mouthwash.

Doritos

The 1990s boy band the Backstreet Boys makes a comeback with Chance the Rapper for a remix of “I Want It That Way” to promote the new Doritos flavour “Flamin’ Hot Nacho.”

Michelob Ultra

Zoe Kravitz uses auditory techniques — for instance, whispering into a microphone — to trigger “autonomous sensory meridian response,” or ASMR, a relaxation state sometimes called “brain tingles .” An on-screen message reads, “Beer in its organic form.”

  Microsoft

Disabled children talk excitedly about the fun they have using an adaptive Xbox controller designed for players with mobility limitations.

NFL

This ad is staying under wraps until game day, although we know the two-minute spot will kick off the league’s 100th-season celebrations and will feature more than 40 famous football players from the past and present.

Olay

A horror movie parody in which Sarah Michelle Gellar, threatened by a stalker in her home, can’t unlock her phone with facial recognition — apparently because Olay products have improved her looks so much.

Stella Artois

To tout its partnership with Water.org, which helps provide clean water to the developing world, the beer maker shows two 1990s icons giving up their signature drinks for a philanthropy-supporting brew. “The Dude” — a Jeff Bridges character from “The Big Lebowski” — forgoes his White Russian, while Sarah Jessica Parker’s Carrie Bradshaw from “Sex and the City” eschews her cosmopolitan.

Toyota

How is the car maker’s new RAV4 Hybrid like Antoinette “Toni” Harris, a woman who plays football for a community college in California? Both say they shatter preconceptions.

Click for update news Bangla news http://bit.ly/2Tq6rgn world news

[mikemortgage]

Game break: 10 Super Bowl ads to watch Sunday

NEW YORK — This year’s Super Bowl ads are designed to entertain and go down easy, as Stella Artois brings back Carrie Bradshaw and “The Dude” and the Backstreet Boys and Chance the Rapper remix the 1990s classic “I Want It That Way” for Doritos.

With ads costing more than $5 million for 30 seconds of media time, advertisers are gambling that their spots will be among the few that stand out — hopefully, not by drawing internet scorn.

Many aim for laughs, like Amazon’s ad about celebrity product testers. Others are taking another route, including a heartfelt Microsoft spot about an Xbox controller designed for gamers with disabilities.

“There’s a movement toward more humour than usual and a lighter tone,” Villanova marketing professor Charles Taylor said. “Advertisers are picking up on the fact that consumers are not wanting statements that cross into the political.”

Here are 10 ads to watch:

Amazon

Harrison Ford, Forest Whitaker and other celebrities test out rejected Amazon products that feature its Alexa digital assistant, such as a talking electric toothbrush and a dog collar.

Anheuser-Busch

The beer maker’s famous Clydesdale horses trot through a meadow dotted with wind turbines to the tune of Bob Dylan’s “Blowin’ in the Wind,” all to highlight how Bud gets brewed with renewable energy.

Colgate Total

Actor Luke Wilson plays a “close talker” (think back to “Seinfeld” for the reference ) to illustrate the benefits of toothpaste and mouthwash.

Doritos

The 1990s boy band the Backstreet Boys makes a comeback with Chance the Rapper for a remix of “I Want It That Way” to promote the new Doritos flavour “Flamin’ Hot Nacho.”

Michelob Ultra

Zoe Kravitz uses auditory techniques –for instance, whispering into a microphone — to trigger “autonomous sensory meridian response,” or ASMR, a relaxation state sometimes called “brain tingles .” An on-screen message reads, “Beer in its organic form.”

Microsoft

Disabled children talk excitedly about the fun they have using an adaptive Xbox controller designed for players with mobility limitations.

NFL

This ad is staying under wraps until game day, although we know the two-minute spot will kick off the league’s 100th-season celebrations and will feature more than 40 famous football players from the past and present.

Olay

A horror movie parody in which Sarah Michelle Gellar, threatened by a stalker in her home, can’t unlock her phone with facial recognition — apparently because Olay products have improved her looks so much.

Stella Artois

To tout its partnership with Water.org, which helps provide clean water to the developing world, the beer maker shows two 1990s icons giving up their signature drinks for a philanthropy-supporting brew. “The Dude” — a Jeff Bridges character from “The Big Lebowski” –forgoes his White Russian, while Sarah Jessica Parker’s Carrie Bradshaw from “Sex and the City” eschews her cosmopolitan.

Toyota

How is the car maker’s new RAV4 Hybrid like Antoinette “Toni” Harris, a woman who plays football for a community college in California? Both say they shatter preconceptions.

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[mikemortgage]

Super Bowl ads offer simple escapism with star power

NEW YORK — Sarah Michelle Gellar makes a horror movie parody for Olay. Jeff Bridges and Sarah Jessica Parker tout Stella Artois . Steve Carrell hawks Pepsi.

Star power abounds in this year’s Super Bowl ads.

Advertisers are hoping to provide some welcome distraction and entertainment as economic fears persist and the nation’s political climate remains sharply divided. As much as this year’s Super Bowl will be a battle on the field between the New England Patriots and the L.A. Rams, it will be a battle between advertisers over who gets the buzz — and who gets forgotten.

Celebrities are a relatively safe bet to garner goodwill from Super Bowl viewers who aren’t looking to be lectured at. There has been a retreat from more overtly political ads that were seen during the 2017 Super Bowl from such companies as 84 Lumber and Airbnb .

“The big theme is a return to light-hearted humour,” University of Virginia professor Kim Whitler said. “There’s an acknowledgement the Super Bowl is about entertainment.”

The Super Bowl remains advertising’s biggest mass-market showcase – and one of the last remaining ones in an age of personalized ads targeted to individual interests based on data collected by Facebook, Google and other tech mammoths. Digital ads are expected to make up nearly 60 per cent of ad spending by 2020, according to eMarketer, up from about 50 per cent in 2018.

Yet a 30-second Super Bowl ad can cost more than $5 million. More than 100 million people in the U.S. are expected to tune in to Sunday’s game on CBS. Simplisafe’s creative director, Wade Devers, said the home-security company is advertising during the Super Bowl for the first time because the game has “a unique audience” primed to be interested in watching the ads.

Advertisers are doing what they can to stand out — Bridges, for instance, revives his “The Dude” character from “The Big Lebowski” — while shying away from controversy.

“It’s such a big investment. Advertisers really want to generate as much return as they can,” Northwestern University marketing professor Tim Calkins said. “I think we’ll see a lot of humour and product-focused advertising. A lot of advertisers are nervous about taking on big themes.”

So don’t expect any mention of the government shutdown or the debate over building a wall at the Mexican border, for example.

But safe can also mean dull.

“It will be a lacklustre year,” said Kelly O’Keefe, a professor at Virginia Commonwealth’s Brandcenter. “I hope to see a few standouts, but the ads could be more mediocre than they have in a few years.”

TRIED AND TRUE

A few old favourites are returning. Anheuser-Busch is trotting out its famed Clydesdales. They pull a dalmatian dog through a field populated with windmills to the tune of Bob Dylan’s “Blowin’ in the Wind” to promote the idea that Budweiser is brewed with energy from wind power.

As for celebrities, always a staple in Super Bowl ads, Jason Bateman appears as an affable elevator operator to showcase Hyundai’s Shopper Assurance program. M&M’s enlisted actress Christina Applegate, and Avocados From Mexico’s ad will feature Broadway star Kristin Chenoweth. Colgate Total’s ad features Luke Wilson as a close talker.

STRONG WOMEN

Olay will play off horror movies and the phrase “Killer Skin,” with an ad starring Gellar. Toyota is highlighting the persistence of Antoinette “Toni” Harris, a female football player at a California community college. And Bumble selected Williams to be its spokeswoman in the dating app’s first ever Super Bowl ad.

TECH RIBBING

Michelob Ultra has robot beating humans at different sports like running and spinning. But then the robot looks longingly in a bar where people are enjoying a post-workout beer. “It’s only worth it if you can enjoy it,” an on-screen message reads.

In an ad for Pringles , a smart speaker laments not being able to taste Pringles.

Amazon pokes fun of itself as celebrities from Harrison Ford to astronaut twins Mark and Steve Kelly test products that didn’t quite work out, including an electric toothbrush and a dog collar with Amazon’s Alexa digital assistant.

MUSIC MANIA

The Super Bowl reportedly had trouble finding artists to sing during the Super Bowl — singer Travis Scott agreed to perform only after the NFL said it would donate $500,000 to charity. But there has been no hesitation with musicians jumping into Super Bowl ads.

First time-Super Bowl advertiser Expensify created a catchy music video with rapper 2 Chainz and actor Adam Scott. The 30-second ad also features the song.

Pepsi has long enlisted musicians to help sell its drinks and snacks. For its Doritos brand, Chance the Rapper is teaming up with the Backstreet Boys to promote a new flavour. Michael Buble will star in an ad for Pepsi’s Bubly sparkling water brand. And an ad for Pepsi itself has Carrell with rapper Lil Jon and pop singer Cardi B.

Mercedes-Benz, meanwhile, has Ludacris.

SURPRISES

Although many companies released their ads online early, Villanova marketing professor Charles Taylor says some are holding back “for the potential to make a bigger splash.”

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