#memphis aritst

[thelensofyashunews]

Memphis Upstart Tre Loaded Doesn't Need Keys to Speed in "Push Start"

Tre Loaded's high-octane, effortlessly fly strain of Memphis music has established him as one of the hottest rising names in Bluff City. Today, the 21-year-old rapper shares "Push Start," a bass-heavy new single. Produced by Say Breezy, "Push Start" gets its whimsical bounce from its croaking clavinet bassline, which interacts with crisp snares and insistent 808s to create a minimalist, yet speaker-knocking canvas for Tre Loaded to paint on. Deftly applying his charming Southern drawl to the instrumental, Tre stacks assonant flexes with ease, delivering bar after quotable bar: "Knock his grills up out his mouth, only thing he's got left is molars," he snarls. "Push Start" is the latest glimpse of Loaded, the young rapper's upcoming EP, arriving in the coming weeks via Loaded 4 Life Records.

"Push Start" and the upcoming Loaded are the next steps on the 21-year-old Memphis native's ladder to success. Tre grew up in East Memphis surrounded by music, taking to trips to the studio to listen to rappers like his uncle Don Trip. Tre started rhyming at age fifteen, inspired by his Memphis forebears and lyrical street rappers like Rod Wave and Ralo to turn the booth into his diary and turn rapping into his career. In early 2023, Tre first shared "Vo Flow," a minimalist banger populated mostly by snapping fingers, low-note guitars, and Tre's percussive voice, which eventually gained traction on social platforms like TikTok. The song generated over 2 million streams on Spotify and over 1.5 million combined views on YouTube. Tre Loaded recently spoke about his early life and burgeoning rap career on DGB's Off The Porch.

With much more music on deck and much further to rise, Tre Loaded is the next Tennessee upstart to know. Stay tuned and watch him elevate.

[thelensofyashunews]

YTB Fatt Connects With OT7 Quanny For Cross-Regional Banger "I Did It"

YTB Fatt commands a rabid fanbase in the Southern streets, winning fans with his rapidfire flows and ferocious flexes. For his latest single, the West Memphis, AR rapper recruits a kindred spirit from the East Coast, sharing "I Did It," a new collaboration with the red hot rising rapper out of Philadelphia. Though Fatt and Quanny come from vastly different regional traditions, each rapper has accomplished a huge amount in a short period of time...and neither is surprised by their string of successes. The two rappers demonstrate their differing, yet complementary styles over blown-out 808s and a creeping piano bassline, each one listing their hard-earned accomplishments: Fatt boasts about his loyal block soldiers and the 8 cars to his name, while Quanny speaks on owning the "biggest house on the block" like Friday's Uncle Elroy.

In the video, the two rappers flex on stage and in the studio, piling up more cash than they can hold, as they have one of their patented "100 grand nights." "I Did It" continues YTB Fatt's string of fiery singles, including the Usher-sampling "Same," featuring a YouTube Top 25-trending video with cameo appearances from GloRilla and Big Homiie G, and "Brazi Blue Cheese," an ode to the founder of GUMBO. 

With Moneybagg Yo's Loaf Boyz him and over 140 million streams in the bank, YTB Fatt had a breakout year in 2023, highlighted by his recent mixtape Who Is Fatt. His first full-length project, Who Is Fatt charted on Billboard and Apple Music, reaching #4 on Billboard's Heatseekers Albums and charting as high as #12 on Apple Music's All-Genre Album Chart and at #6 on Apple Music's Hip-Hop Albums Chart. The project is home to his breakout hit "Get Back" (19 million YouTube views), and the Pitchfork-praised "Poppin It Hard," plus guest appearances from Rob49, Big Homiie G and FTO Sett. Fatt followed up Who Is Fatt with the no-holds-barred 10-pack Foxes Only, featuring guest appearances from Lil Yachty, GloRilla, and BabyDrill. Both Who Is Fatt and Foxes Only are available on all platforms via Loaf Boy Ventures / 10K Projects. 

YTB Fatt has been rising steadily in the Dirty South since the beginning of last year. Born and raised in West Memphis, Arkansas, just across the Mississippi from the Tennessee rap hotbed, YTB Fatt caught the attention of an impressed Moneybagg Yo with songs like "Played Out" and "Don't Crash." Moneybagg Yo quickly signed Fatt to his Bread Gang label, collaborating with Fatt on the hit "Shot Off Gumbo" (13 million YouTube views) and connecting Fatt with Lil Durk on "Rock Out"–both of Yo and Fatt's collaborations appeared on the Memphis rapper's Hard To Love album. Since then, Fatt has continued to drop more street hits, and has become an in-demand featured artist, working with artists like Trippie Redd, Rob 49, Icewear Vezzo, and many, many others.

With two successful mixtapes under his belt, Fatt is tirelessly working to reach the top of the rap game. Stay tuned for much more.

[thelensofyashunews]

YTB Fatt Stars with GloRilla in the Video for "Same"

Born and raised in West Memphis, AR, YTB Fatt has the suavity and silver tongue of a Southern gentleman. Crossing the Mississippi to link up with Memphis's own GloRilla, the Loaf Boyz rapper shares the video for new single "Same." A nostalgic and romantic new single with an 00s R&B-sampling beat, the new song features Fatt cutting through the luscious instrumental with emotional outbursts and bits of relationship wisdom that belie his 22 years of age. In the video, Fatt dramatizes the love triangle, as he and Big Homiie G take turns romancing GloRilla, as she happily plays both sides, before Fatt wins out at the end. "Same" and its music video are the latest releases in what's shaping up to be a busy year for YTB Fatt. 

With Moneybagg Yo's Loaf Boyz him and over 140 million streams in the bank, YTB Fatt had a breakout year in 2023, highlighted by his recent mixtape Who Is Fatt. His first full-length project, Who Is Fatt charted on Billboard and Apple Music, reaching #4 on Billboard's Heatseekers Albums and charting as high as #12 on Apple Music's All-Genre Album Chart and at #6 on Apple Music's Hip-Hop Albums Chart. The project is home to his breakout hit "Get Back" (19 million YouTube views), and the Pitchfork-praised "Poppin It Hard," plus guest appearances from Rob49, Big Homiie G and FTO Sett. Fatt followed up Who Is Fatt with the no-holds-barred 10-pack Foxes Only, featuring guest appearances from Lil Yachty, GloRilla, and BabyDrill. Both Who Is Fatt and Foxes Only are available on all platforms via Loaf Boy Ventures / 10K Projects. 

YTB Fatt has been rising steadily in the Dirty South since the beginning of last year. Born and raised in West Memphis, Arkansas, just across the Mississippi from the Tennessee rap hotbed, YTB Fatt caught the attention of an impressed Moneybagg Yo with songs like "Played Out" and "Don't Crash." Moneybagg Yo quickly signed Fatt to his Bread Gang label, collaborating with Fatt on the hit "Shot Off Gumbo" (11 million YouTube views) and connecting Fatt with Lil Durk on "Rock Out"–both of Yo and Fatt's collaborations appeared on the Memphis rapper's Hard To Love album. Since then, Fatt has continued to drop more street hits, and has become an in-demand featured artist, working with artists like Trippie Redd, Rob 49, Icewear Vezzo, and many, many others.

With two successful mixtapes under his belt, Fatt is tirelessly working to reach the top of the rap game. Stay tuned for much more.

[thelensofyashunews]

Key Glock Teams With Superstar Producer Alok for Big Room "Let's Go (Remix)"

Key Glock is known for his uncompromising sound, deeply rooted in the traditions of his hometown of Memphis, but he has never been afraid to leave his comfort zone. Today, the 26-year-old rapper shares his most unexpected collaboration yet, recruiting Brazilian producer/DJ Alok–one of the world's most popular EDM artists–to remix his Billboard Hot 100-charting song "Let's Go," out now via Paper Route Empire.

A motivational record that transforms a Slavic folk chant into an arena-rap anthem, "Let's Go" is an undeniable epic, racking up streams in the tens of millions, charting on the Billboard Hot 100, reaching the Top 5 on Urban Radio, earning play in sports stadiums across the globe. "Let's Go" (Alok Remix) ratchets up the energy, adding thumping techno percussion and a sirenic synth melody to accompany Glock's raspy flexes and sly wordplay, creating a relentless big room banger guaranteed to fill dancefloors across the globe.

The Alok Remix is the latest step in the steady rise of "Let's Go." "Let's Go" finished 2023 on a hot streak, gaining viral traction and reaching the Top 25 charts on TikTok and Instagram Reels. The motivational song is a fixture in sports stadiums and arenas, and has been adopted as a theme song by the nationally-ranked University of Memphis men's basketball team. The song inspired a cinematic video, directed by Chris Villa, a 7-minute epic for which the young rapper learned fight choreography and did his own stunts (10 million views to date). "Let's Go" made its debut on the Billboard Hot 100 in March, rising to #88 this week, and hit the Billboard Hot Rap Songs chart (#23) and Hot R&B/Hip-Hop Songs chart (#29). With over 138 million streams across platforms to date, "Let's Go" is the standout track from Glockoma 2 (Deluxe), an expansion of his February 2023 album Glockoma 2. Glockoma 2 spent 8 weeks on the Billboard 200, peaking at #13, and is home to hits like "From Nothing," "Dirt," and most recently "Presidential Rolex."

Glockoma 2 and Glockoma 2 (Deluxe) highlighted a busy year for Glock, which also included the fast-selling SiriusXM’s Hip-Hop Nation Presents: Key Glock – Glockoma Tour,” with support from XXL Freshman TiaCorine, Dallas riser BigXThaPlug, and his PRE associates including Kenny Muney and Jay Fizzle. Over the summer, Key Glock earned a well-deserved pair of RIAA-certified GOLD plaques: for Key Glock’s 2020 album, Yellow Tape, as well as his 2019 album, Dum and Dummer, a full-length collaboration with his mentor Young Dolph. Glock finished the year with #GLOCKTOBER, a month-long celebration of all things Key Glock, featuring new singles like "One Me," "Murder & Millions," and "No Hook 2."

Now with more than 15 million monthly listeners on Spotify, multiple Hot 100 hits to his name, and 59k tickets sold in 2023 alone, Key Glock is on the brink of taking his no-holds-barred Memphis sound to the mainstream.

[thelensofyashunews]

BossMan Dlow and GloRilla Partner Up For "Finesse (Remix)"; Dlow Announces Nationwide Tour

BossMan Dlow is scorching a path through the rap game that resembles his triple-digit swerves in his favorite sports cars. Teaming up with GloRilla to teach the finer points of getting every last dollar, the Port Salerno, FL native shares "Finesse (Remix)." A fan favorite track from his late 2023 mixtape 2 Slippery, "Finesse" has picked up steam in recent weeks, racking up 22 million+ total streams since December and over 8 million YouTube views since its February video release. The new remix of the song adds a verse from Big Glo, currently tearing up the charts in her own right with her song "Yeah Glo!," who mimics Dlow's slippery flow before applying her own thunderous patter. The remix comes with a video, directed by Rook, in which Dlow goes to a high school chemistry class to learn how to make the best product, before he and GloRilla transform an auto shop into a center for distribution. 

"Finesse (Remix)" comes hot on the heels of Mr Beat The Road, Dlow's new mixtape, which just debuted at #20 on the Billboard 200 after racking up 37.3M total streams (24.4k units sold). The 17-track mixtape gets the most out of Dlow's massive charisma, painting a picture of Dlow's whip-swerving, hard-trapping, rack-stacking lifestyle. He is a master of the unexpected punchline, building anticipation with his elastic flow before subverting them with an sly flex or out-of-pocket pronouncement.

Mr Beat The Road is home to recent singles like the Billboard Hot 100-charting breakout hit "Get In With Me," and its trending follow-up "Mr Pot Scraper," plus recently-teased songs like "Muscle Up," performed last week on On The Radar. Notable among the new tracks are the seductive Sexyy Red collaboration "Come Here" (now at #17 on Billboard's TikTok Top 50 chart) and the furious Rob49 duet "Lil Bastard." During its debut weekend, Mr Beat The Road reached #1on Apple Music's Hip-Hop Albums chart and #2 on the All-Genre charts. With an additional appearance from Dlow's fellow Floridian Wizz Havinn, Mr Beat The Road is available everywhere via Alamo Records.

Along with the new remix, BossMan Dlow announces his upcoming "Mr Beat The Road Tour," his first-ever headlining tour, launching in June. The tour starts in Texas, making its way northeast, reaching New York City on June 18 (Gramercy Theatre), before finishing with home state shows in Ft. Lauderdale and Tampa. Tickets for the "Mr Beat The Road Tour" are available at https://bossmandlow.com

[thelensofyashunews]

YTB Fatt Speaks on a Complicated Romance in the Nostalgic "Same" Single

YTB Fatt is tearing up the Southern scene with his scintillating street anthems, but real ones know he has a soulful side as well. Doing his thing atop a nostalgic instrumental, the West Memphis, AR standout shares "Same," his new single. Fatt's R&B-inflected new song discusses the complications arise when two friends swim in the same romantic waters. Fatt's raspy tone cuts through the luscious instrumental as he alternates emotional outbursts with bits of relationship wisdom that belie his 22 years of age. "Same" is the latest in a series of loose singles that have helped the Loaf Boyz rapper become one of the hottest from the bottom of the map. Most recently, the rapper shared “Brazi Blue Cheese,” a fiery ode to the founder of GUMBO.

With Moneybagg Yo's Loaf Boyz him and over 140 million streams in the bank, YTB Fatt had a breakout year in 2023, highlighted by his recent mixtape Who Is Fatt. His first full-length project, Who Is Fatt charted on Billboard and Apple Music, reaching #4 on Billboard's Heatseekers Albums and charting as high as #12 on Apple Music's All-Genre Album Chart and at #6 on Apple Music's Hip-Hop Albums Chart. The project is home to his breakout hit "Get Back" (19 million YouTube views), and the Pitchfork-praised "Poppin It Hard," plus guest appearances from Rob49, Big Homiie G and FTO Sett. Fatt followed up Who Is Fatt with the no-holds-barred 10-pack Foxes Only, featuring guest appearances from Lil Yachty, GloRilla, and BabyDrill. Both Who Is Fatt and Foxes Only are available on all platforms via Loaf Boy Ventures / 10K Projects. 

YTB Fatt has been rising steadily in the Dirty South since the beginning of last year. Born and raised in West Memphis, Arkansas, just across the Mississippi from the Tennessee rap hotbed, YTB Fatt caught the attention of an impressed Moneybagg Yo with songs like "Played Out" and "Don't Crash." Moneybagg Yo quickly signed Fatt to his Bread Gang label, collaborating with Fatt on the hit "Shot Off Gumbo" (11 million YouTube views) and connecting Fatt with Lil Durk on "Rock Out"–both of Yo and Fatt's collaborations appeared on the Memphis rapper's Hard To Love album. Since then, Fatt has continued to drop more street hits, and has become an in-demand featured artist, working with artists like Trippie Redd, Rob 49, Icewear Vezzo, and many, many others.

With two successful mixtapes under his belt, Fatt is tirelessly working to reach the top of the rap game. Stay tuned for much more.

[thelensofyashunews]

Seasons Change, but Kenny Muney Doesn't: the PRE Standout Shares 'The Blue Seasons'

Whether it's hot or cold, raining, or snowing, Kenny Muney counts his stacks all year long. Traveling from winter to summer and back again with his new album, the Paper Route Empire artist shares The Blue Seasons. The new project finds Kenny Muney showing all sides of himself: He rhymes with his signature smirk on hustle hard anthems like "Breezy" and "Paper Route, his new collaboration with close friend Key Glock, but takes time to show his more sensitive side on songs like the romantic "Hate It There" and the reflective "Ion Feel That $hit." The South Memphis native delivers the mission statement for the project on the Bandplay-produced opener "My $eason": "I might just change my climate, change my mood, I'm tryna capture somethin'." Featuring additional appearances from CEO Jizzle and BEO Lil Kenny, The Blue Seasons streams everywhere via Paper Route Empire.

To accompany the album, Kenny Muney shares the video for "Scratch Off" ft. CEO Jizzle, an album highlight. A Tennessee trap stomper defined by its mournful, film noir saxophone riff, as Kenny rhymes about earning more money than you get from winning the scratch-off lotto. In the video, he and CEO Jizzle relax in a warehouse full of their favorite cars, before Kenny and Jizzle hit a late night lick with a beautiful accomplice.

The Blue Seasons is the latest step in Kenny Muney's mission to take over the game and live up to the legacy of his late mentor Young Dolph. Last year, Kenny shared Blue Muney (Deluxe), home to fiery singles like the guitar-driven "Top," the soulful intro "Muney Prayer," and the Hitkidd-produced "In A Rush,” and guest appearances from Key Glock, Money Man, and more.

With The Blue Seasons arriving along with the Spring equinox, Kenny Muney shows that he has the talent and determination to succeed in the Empire-building business. Stay tuned for more from Kenny Muney and Paper Route Empire this year.

[thelensofyashunews]

Tre Loaded Flexes Heavy On His New Single “Another Whip”

Rising rapidly in Bluff City, Tre Loaded has what it takes to be a star. Today, the 21-year-old rapper shares, “Another Whip,” an energetic new single. “Another Whip” finds Tre effortlessly flexing and putting his opps in their place over bouncy yet assertive production anchored by insistent 808s. Bringing his signature southern drawl to the instrumental, which slowly fades out to find Tre rapping acapella, Tre delivers line after line of quotable bars: “Trappin from AM to PM / And I got thick shi*t all up in my DM / Feel like Chief Keef I don’t f*ck with my BM.” In the video, directed by Samuel Finley, Tre posts up in an icy blue Bentley with his girl, flexing his stacks of cash as they chill at a scenic overlook.

“Another Whip” continues a line of street-savvy bangers, following Tre’s street hit “Push Start,” released earlier this year. These singles, part of his upcoming Loaded mixtape, are the next steps on the young rapper’s ladder to success. Tre grew up in East Memphis surrounded by music, taking trips to the studio to listen to rappers like his uncle Don Trip. Tre started rhyming at age fifteen, inspired by his Memphis forebears and lyrical street rappers like Rod Wave and Ralo to turn the booth into his diary and turn rapping into his career. In early 2023, Tre first shared “Vo Flow,” a minimalist banger populated mostly by snapping fingers, low-note guitars, and Tre’s percussive voice, which eventually gained traction on social platforms like TikTok. The song generated over 2 million streams on Spotify and over 1.5 million combined views on YouTube. Tre Loaded recently spoke about his early life and burgeoning rap career on DGB’s Off The Porch.

With much more music on deck and much further to rise, Tre Loaded is the next Tennessee upstart to know. Stay tuned and watch him elevate.

[thelensofyashunews]

YTB Fatt Counts His "Brazi Blue Cheese" in New Video Single

Known for breathless flow and effortless flexes, YTB Fatt is taking the Dirty South by storm. He continues to prove why he’s next up, sharing “Brazi Blue Cheese,” his new single. Inspired by Gumbo founder Luka Brazi, the track finds Fatt spitting ferocious bars as he compares himself to the successful cannabis brand’s founder over menacing and pounding 808s. A boss in his own right, Fatt has made his way to the top of his city, learning lessons along the way: “It’s a hard knock life in this sh*t / I almost lost my life to this sh*t.” The video gives a glimpse into Fatt's life as a rising rap star, as he gets lit in the studio and performs for rabid crowds.

“Brazi Blue Cheese” continues YTB’s Fatt's streak of energetic bangers, following recent singles “Secrets” and “I Luv U.” With Moneybagg Yo's Bread Gang behind him and over 140 million streams in the bank, YTB Fatt had a breakout year in 2023, highlighted by his recent mixtape Who Is Fatt. His first full-length project, Who Is Fatt charted on Billboard and Apple Music, reaching #4 on Billboard's Heatseekers Albums and charting as high as #12 on Apple Music's All-Genre Album Chart and at #6 on Apple Music's Hip-Hop Albums Chart. The project is home to his breakout hit "Get Back" (18 million YouTube views), and the Pitchfork-praised "Poppin It Hard," plus guest appearances from Rob49, Big Homiie G and FTO Sett. Fatt followed up Who Is Fatt with the no-holds-barred 10-pack Foxes Only, featuring guest appearances from Lil Yachty, GloRilla, and BabyDrill. Both Who Is Fatt and Foxes Only are available on all platforms via Loaf Boy Ventures / 10K Projects. 

YTB Fatt has been rising steadily in the Dirty South since the beginning of last year. Born and raised in West Memphis, Arkansas, just across the Mississippi from the Tennessee rap hotbed, YTB Fatt caught the attention of an impressed Moneybagg Yo with songs like "Played Out" and "Don't Crash." Moneybagg Yo quickly signed Fatt to his Bread Gang label, collaborating with Fatt on the hit "Shot Off Gumbo" (11 million YouTube views) and connecting Fatt with Lil Durk on "Rock Out"–both of Yo and Fatt's collaborations appeared on the Memphis rapper's Hard To Love album. Since then, Fatt has continued to drop more street hits, and has become an in-demand featured artist, working with artists like Trippie Redd, Rob 49, Icewear Vezzo, and many, many others.

With two successful mixtapes under his belt, Fatt is tirelessly working to reach the top of the rap game. Stay tuned for much more.