#more tags will be added at a later date once my queue establishes a new media or character or ship tag

[getakichi]

i accidentally, like. queued some stuff for another sideblog onto this one, so if you see a random ninja man here, i'm sorry in advance.

in other news, i've updated my tags!

[jojo-oliver]

How to tumblr for artists… my own version

A collection of things that have been working for me, but may not work for everyone

~~~ your posts ~~~

!!!reblog your own stuff!!! you need to reblog your own stuff, there is nothing morally wrong with reblogging your own stuff regularly. in fact, it is morally right to allow the chance for more people to see your artwork.

~~~ queue it!! ~~~ my queue is 500 posts strong. maybe don't try to make your queue hundreds of posts strong in the same day omg but like… once every month or two i'll go through my whole blog and just scroll and "add to drafts" to every one of my own posts i have. then i'll use the "mass post editor" to add content warning tags. and add to queue, and shuffle. and then I write down what the date was for when I last added my posts to be reblogged on queue. this is helped by turning on timestamps for posts in tumblr "dashboard preferences" settings.

queueing is necessary and life saving for me. It takes out so much work with decision fatigue and the anxiety around posting. It also guarantees that even if I suddenly need time off or away from my phone, I don't just disappear and lose all traction. It also breaks the instant-gratification cycle that you expect when you finish an artwork. It's hard to keep creating when you post something and, when you're expecting to get that gratification, you get none... If you queue your new artwork to come out at a later time, you've separated that expectation - with time. It hurts less and contributes to a more consistent gratification thing instead of peaks and troughs.

~~~ tag ya stuff ~~~ when you're making a new post, the first 20 tags are what gets put into the searchable tags. do not feel shame for using lots of tags. shame is the mind-killer. tags are hard. hard to know what to tag a post with. hard to remember the tags. so I found some ways to help myself. maybe they'll help you too. dedicate some time towards just figuring out what tags you want to use. i have a list in my phone notes that i add tags to and reference whenever i'm making a new post. i have the phone right beside the laptop while i'm tagging so that i can just look at it and scroll. tags are the only way for people to find your artwork, other than people manually coming to your blog because they saw you somewhere. there is no algorithm. posting without tags, until you have an established fanbase, is throwing something into the void.

When I'm doing tag research, I look at what people seem to use - when you put something in the search bar, tumblr recommends you some that have a higher following, typically. Looks like this on desktop:

if you like one tag, look at what other people who use that tag also tag their posts with. Observe and learn how this tag is used. search through a bunch of them and write them down.

here's what i got in my notes, for the specific kind of art I post and look for:

these tags are sort of specific to me and the kind of art I make. You'll want to research your own tags, but this is an example of how I keep them organized to make posting more effective. I generally only write down a tag when it's got more than 2k followers. You might be tempted to use the tags with millions of followers, but I've actually found those a lot less functional for small artists. If your stuff doesn't immediately get a bunch of notifications, you're drowned out and pushed to the bottom much faster. But the bigger tags are better than no tags, so I keep them if I can't think of anything else to tag something with.

~~~ post at the right times….? ~~~

fridays and saturdays is when I post fresh new things... usually. every website has it's own peak hours, and you can find those hours in many different online articles that try to sell you social media growth services. tumblr is unique in having later hours.

here's some random graph from google images:

please don't over think this. please don't let this consume the idea of when to post, preventing you from posting at all. it doesn't mean too much - if you post during very active hours, maybe your art would just be pushed down the feed faster. if you post at the end of hours, maybe everyone's going to sleep… if you post at inactive hours, maybe there's less 'competition'… if you post at the beginning of active hours, maybe that's just more time for your post to circulate for the day, if you have enough people reblogging it once it drops....

this also is in EST. So fuck the other time zones, I guess. I'm over here in europe knowing that the "best" time to post would be like 2-3am or something. It's like this for most english-speaking majority sites - higher traffic in north american time zones.

it's also worth mentioning that this is scattered as heck, compared to other social media sites. and it's not like, the activity times of your followers. it's not the best time to post for your niche. this is just tumblr, broadly. all of tumblr.

~~~ Plan ahead for annual dates ~~~

Your artwork will get more circulation if it's posted on a celebratory day. You could just put them on your calendar and if you're wondering what to make, look on the calendar for what's coming soon. For example, asexual awareness day, trans day of visibility, location-specific holidays, etc. Here's my phone notes thing with my own recorded annuals:

I got these dates from googling and reading different articles, but I find that I still miss dates, and then I add them for next year. If you know of some I missed, tell me and I'll add them please <3

~~~ reblog other people's stuff ~~~

tumblr is sorta about ecosystems. things get passed around within groups of people that are all following eachother. to enter this ecosystem, you must engage and reblog other people's stuff too.

if you reblog other artists' stuff, sometimes they'll come over and reblog your stuff too. sometimes they'll follow you back. this is called becoming a mutual. I'll search specific tags for the kinds of people I want to follow and the kind of art I like - those are listed in the screenshot of my tag note under "Tags for finding new people".

I see a lot of blogs out there that are very clean, posts are tagless, and are only for the artists' content. like scrolling through a portfolio. I imagine this is good for people who are migrating to tumblr but already have their own established fanbase from elsewhere.

you don't need to do reblog other people's stuff on your art blog, you can do this on a separate blog. but if the two don't look very closely correlated, it's hard to tell who you are when you're interacting. and hard to make sure people know that you are the same person as your art blog. and you gotta remember to promote yourself on your personal blog.

~~~ have an art tag ~~~

make your blog easy to search!

if i go to your blog, and you've written 'artist' or 'sometimes art' in your bio, i wanna see it… it make me so sad when i don't get to see it. i want to reblog it. please let me reblog it :(

to make a tag on your own blog searchable, you don't need to repost it to add a tag. you don't even need to reblog it. you can actually just go back to the original post and edit it to add your tag. I've seen post people just have their art tag be something like #(blogname)art . you can see my own in my tags image above. if it's very unique, then it'll work tumblr-wide. I think that's good, since the tumblr search function is really weird. Otherwise it should still work if it's not entirely unique, people just have to make sure they're searching specifically your blog to see only your stuff.

I like to have a link in my pinned post where people can click to have immediately searched for my art tag. Convenience is king. Keep in mind that most people are on mobile, and if something isn't immediately clickable, they often won't find it.

~~~ be consistent and be patient ~~~

!!!this time will pass anyway!!! how many notes you have is not correlated with how good you are as an artist. wanting to earn something from your art means you essentially have two jobs. two potentially full time jobs. this shit's difficult. most of the job is promoting yourself. don't undersell how hard it is to do… don't feel bad for not immediately succeeding. I would write about how hard it's been to promote myself, but it would just be long and sad I think.

This isn't a full guide, please feel free to add more!!

I'm sure in another year I'll disagree with a lot of this, it will become irrelevant with time, and I'll have a lot of different opinions. Chip in and share what you've been doing? Teach me? This is very overwhelming. Don't do it all at once, just like, try one thing at a time, and see how it works for you. Your niche might be different. One size does not fit all. If you're confused about some of the things I talk about in here, you might be on mobile. I do most of my queueing and posting from the desktop browser version.

I will update this with more as things change, but I think you'll have to click through to see the updated post

[beepostsdaily]

New Pinned Post (7th June 2024)

Hello, welcome to @beepostsdaily.

I post bees once a day: photographs, art, videos, animations, discussions and every other medium!

I do this via queue, so posts might not be up to date, whether that matters or not. Sometimes I may also reblog/post other bee related stuff. Please feel free to suggest bee posts in the asks, but don't be surprised if it takes me a while to post them, I'll probably have added it the queue.

This whole themed blog ordeal is new to me and suggestions and advice from the tumblr elders is welcome and encouraged!

Please forgive any mistakes I make or if I forget to queue enough posts, I am only one person and I am only a person.

The tags work as follows:

#bee and #bees first. then comes one/multiple identifier(s) of the formula #bee [category] (will establish identifying categories later). Then succeeds #certified bee post and #i love bees . Sometimes I will add other stuff in tags afterwards (e.g. #very cute op ).

Identifying tags: #bee art (for bee art), #bee illustration (for more sciency art), #bee photo/photography/photograph (for irl bee photos), #bee meme(s) (for bee memes), #bee shitpost (rare, for bee shitposts), #bee video (for films of bees), #bee adjacent (for things not necessarily bee focused), #beehive (for things centered around bee's hives. not specifying a medium), #bee knowledge/information/fun facts (for info about bees), #bee resources (similar to bee knowledge but usable and with a source), #bee products (for buyable products containing/mentioning bees), #bee mention (see #bee adjacent).

Additional tag info: #not a certified bee post (for posts under 1k notes or posts that aren't necessarily about bees but are still queued with the certifieds), #irregular reblog (for posts that aren't queued with the certifieds but instead reblogged in the moment), #honorary mention (posts under 1k notes that are queued).

Info for asks: try to first establish the type of ask (e.g. Question for owner(public/private), Bee post link, Ask about Bees, etc) and then continue with the content of your ask. this'll make my job one hell of a lot easier! (in the utopian case that someone gives a shit enough to reccommend me bee posts :/)

Also: please do not tip me. If you have money to spare, consider donating to a charity. I do not need the money, other people do. (Or donate the money to maia arson crimew, or unknown people in need, or those in dangerous situations (gaza/palestine). Thanks a lot.

[crimson-legend]

VERY LONG CHARACTER SURVEY.

RULES. repost; do not reblog! tag 10! good luck!

TAGGED BY: @summoners-path​

TAGGING: I was going to tag my other muse but it turned out the princeling was easier to finish that Auron (who can be such a recalcitrant bastard at times, I swear) - @oshimai, @fallal, and by this point I think most people have done this? If you have not and you’re seeing this, then I’m tagging you, yes, you, whoever you may be. Do the thing!

BASICS.

FULL NAME: Auron ( アーロン ) - no last name. I’m one of those with the opinion that Spirans don’t generally have ‘last’/family names.

NICKNAME/S: Rikku calls him big meanie, and probably sometimes red. Still others might call him Sir.

AGE: 25 (at time of death) - 35 (at time of Sending)

BIRTHDAY: Some point in the mid-Spring. The date wasn’t recorded.

ETHNIC GROUP: Human (Yevonite), Macalanian.

NATIONALITY: Yevonite

LANGUAGE/S: Spiran Common. He knows a few basic words and phrases of Al Bhed but nothing more.

SEXUAL ORIENTATION: Grey-ace, sex neutral.

ROMANTIC ORIENTATION: Biromantic, perhaps slightly inclined towards men(?). Intensely monogamous.

RELATIONSHIP STATUS: unattached (verse-dependent)

CLASS: Practical: Warrior - 2H Sword (ATK, DEF, tank, debuff) ; Social: variable, depending on the point in his life. He’s gone from low-working-class to mid- then high warrior class, then booted back out into near-poverty, then to Dream Zanarkand where he didn’t fit anywhere.

HOMETOWN / AREA: Bevelle - from age 8 (There was once a small village back in the mountains of Macalania that a young boy called ‘home’. It’s not there any more.)

CURRENT HOME: (verse-dependent) Wandering.

PROFESSION: Originally, a warrior monk in the Church of Yevon, dedicated to the protection of the people against Sin and fiends and heretics and upholding the law of the land. After that, a guardian, dedicated solely to the protection of his Summoner. (After and in-between, he had to find something to do in Dream Zanarkand that wasn’t just babysitting Tidus…)

PHYSICAL.

HAIR: Black, streaked with grey. Long when he was young, kept short when older save for a long queue at the back.

EYES: Amber, appearing mid-brown in low light but bright in full light. After his death, he only has one and developed a light sensitivity in the remaining one. It’s one of the reasons that he wears the sunglasses, along with the added bonus of obscuring his face - they protect his eye from brightness or sudden changes in light intensity. He also has impaired depth perception that he had to learn to work with, relearning even things as basic as how to navigate, much less fight.

NOSE: A fairly average-sized nose with a straight bridge, the tip pointed out slightly more from his face than you’d see in southern Yevonites or Al Bhed.

FACE: Oval face shape, with a gentle taper from cheekbones to jawline, firm jaw leading down to a strong chin. Slightly v-shaped hairline. When he was young he always kept clean-shaven, but as he got older, he has a sort of permastubble going on, as sometimes he bothers to shave and sometimes he doesn’t, but is apparently incapable of managing to grow an actual beard.

LIPS: Somewhat thin, often chapped (this man needs a chapstick, has Zanarkand invented those yet?). Prone to turning up into a smirk when he’s amused, but he doesn’t fully smile very often, much less grin.

COMPLEXION: Pale with yellow undertones, though he’s usually slightly tanned from being outside often. In places like Bikanel or the southern islands, he will burn (and be extremely irritable about it).

BLEMISHES: A massive scar that crosses his face from above his right eyebrow to his jawline, sealing the eye shut, and continues down from his shoulder to just above his right hip. He also has a fair amount of less drastic scarring incurred in battle, but aside from a few larger or more severe wounds, those are relatively minor due to the availability of healing magic and potions.

TATTOOS: None.

HEIGHT: 6’0”, probably 6’0.5”-6’1” in his boots - some people find this surprising, as his presence (most often!) gives him the impression of being an even larger man

WEIGHT: I’m terrible at judging/guessing this tbh - maybe somewhere around 200 lbs?

BUILD: BRICK WALL. Mesomorph, and very fit. He’s extremely solid, with a core like a steel beam from swinging that sword around like he does. Definitely looks like he could toss Braska to safety without a second thought. Nice legs, broad shoulders and hefty arms, a muscular but rather flat ass.

ALLERGIES: Incompetence. Mold and mildew, as well as mild lactose intolerance.

USUAL HAIRSTYLE: Mostly unstyled. Queue bound back with a tie or thin ribbon, the shorter majority he simply runs his fingers through and that’s good enough.

USUAL EXPRESSION: Resting murderface. Ah, stoic. He tends to show his emotions readily on his face but the changes of expression are always very minor, so one has to look close and know him well to see what he’s feeling. The signs are always there to be picked out, though. Everything is thrown out the window when it comes to very strong emotions, though, usually anger, which is obvious for all to see. When he was younger, his expressions were usually more obvious, but that changed over time.

USUAL CLOTHING: Dark, dark grey pants with a lighter grey vertical stripe on the front, back, and sides that tuck into tall black boots, which have a protective plate on top of the foot and a decorative medallion at the top of the boot that helps secure the strapping. A very basic undershirt between skin and a black hardened-leather cuirass with simple yellow-gold detailing. A tall grey cowl with leather strapping attaches to the cuirass itself, and with a pair of oval-lensed sunglasses does a good job of hiding his expression.

Over top, a long, ankle-length heavy red coat evocative of a haori, with a thick collar/front edging of blue edged with white. A pair of buckled straps at the end of each sleeve allows the wide sleeve to be pulled closed not unlike the standard yoroi hitatare worn under armor. His right forearm is bound from the wrist halfway up and covered over the back of his forearm with a bracer made of three plates, his right hand gloved with black leather. On his left shoulder is a pauldron of hardened brown leather, finely tooled and decorated.

The coat is held closed with a wide belt of scaled grey-green under double straps of brown leather, which is covered on the sides and back with a protective layer of steel detailing and blue lamellar plates. At his belt he carries a large jug, held with braided leather straps and a cord of decorative beading.

PSYCHOLOGY.

FEAR/S: failure, letting others down, enclosed spaces, losing himself to becoming a fiend

ASPIRATION/S: When he was younger, he was far more idealistic in some ways - he wanted to help people, to protect, and he did. The main ideal of that aspiration didn’t change as he got older, but the scope did. It became not so much an aspiration as a hope, a desperate goal to frantically grasp at even as it slipped through his fingers.

POSITIVE TRAITS: Determined, protective, intelligent, enduring, loyal, forthright (younger).

NEGATIVE TRAITS: Bossy. Prideful. Stubborn. Acerbic. Secretive. Can and will walk right over you if you stand between him and his goal.

MBTI: ISTJ - The Logistician

ENNEAGRAM: Type 8 - The Challenger

ZODIAC: Aries (sun) - Virgo (moon)

TAROT: Justice (young), Death (in-game)

TEMPERAMENT: Choleric

SOUL TYPE/S: Hunter (with Thinker/Helper/Leader all tied for second place)

ANIMAL: well the test was terribly wrong for him but the closest thing there was Rhino, though that one underestimates his mental capabilities (many thanks to B-chan for helping me scour the choices)

VICE/S: This man can hold grudges. Usually big ones, but sometimes he can get in a snit and be very petty (see: the stop at the Macalania Travel Agency where Tidus calls him ‘old’ and Auron stops talking, turns away with a hrmf and a snide remark and then won’t even look at Tidus for the remainder of the stay). After his death, self-loathing is a serious vice as well, one that wasn’t present before (or at least until the very end of his life).

FAITH: Once, he believed in Yevon. Now, that couldn’t be further from the case. What faith he once had was thoroughly crushed.

GHOSTS?: As an Unsent, he himself is one, after a fashion. Even if he wasn’t, fiends would fit the definition well enough. In Spira, ghosts are not so much a matter of superstition as they are a natural part of the world; it is why summoners are needed to Send souls to the farplane, and the existence of fiends and unsent are abject proof.

AFTERLIFE?: Yes. As with ghosts, this is not so much a matter of faith as it is natural and evident. While one can debate whether the images the living see of their loved ones on the Farplane are a projection or truly their souls, that does not deny the truth that one can visit the Farplane itself.

REINCARNATION?: Yes, though mostly in the less comforting knowledge that one can become a fiend after death. A truly new life… he’s less certain of the possibility, though he’d like to believe.

ALIENS?: He’s been to and lived in a world created from dreams and set foot on the alternate plane of the afterlife. He’s inclined to think that anything is possible. There are so many stars out there, of course some other worlds with people on them are out there too. It just doesn’t have any bearing on his world here and now.

POLITICAL ALIGNMENT: For much of his life, Lawful Neutral/Good and a supporter as well as part of the reigning religious oligarchy/theocracy. Later and near the end of his life, as well as his unlife, Neutral Good/True Neutral and in (at first) subtle opposition to the established Church and then actively attempting its complete overthrow.

ECONOMIC PREFERENCE: He never really had much of a need or want for material goods. He always had a few treasured possessions, but between his personality and his lifestyle he never accumulated many ‘things’. After he dies, he has even less to his name, but he’s content with remaining that way. He travels, feeling out of place, and so keeps his pack light rather than gathering and keeping objects. As he doesn’t spend much, he doesn’t particularly want for money.

SOCIOPOLITICAL POSITION: He’s… famous, being the (a) Legendary Guardian, but that doesn’t really afford him anything other than awe, and occasionally a free room. He stays out of politics once Yevon is brought low. It’s up to the people who will live for the future to determine it, after all.

EDUCATION LEVEL: Once he was dedicated to the Church of Yevon at 8 years old, he was granted good schooling along with all the other child-acolytes and training to enter the ranks of the warrior monks. Before that, he didn’t have anything in the way of formal schooling and was illiterate, though he’d been learning practical skills for some time. He was of an age that he was starting to try his hand at trades and would have chosen one to apprentice to had circumstances not changed his fate.

FAMILY.

FATHER: (deceased)

MOTHER: (deceased)

EXTENDED FAMILY: brother (Feron - deceased)

SIGNIFICANT OTHER(S): none (verse-dependent)

NAME MEANING/S: high mountain/mountain of strength (Hebrew); gold (aur) - a divine ending/death (on) (Old Celtic/Welsh); gold (aurum - Latin) gilded/gilt/noble (aureus - Latin); dawn (Áron - Quenya)

HISTORICAL CONNECTION: What familial history he may once have had is lost. The Church broke its ties with him, and he with it. What connection he has to history is his part in the story of Braska’s and Yuna’s Pilgrimages, until those stories are told no more.

FAVORITES.

BOOK: He likes histories and tales, whether fiction or not - a good story. The ending of it does not matter so much as what happens during the book.

MOVIE: He’s not much of a movie person, actually, but as with books, he’d prefer one with solid characters and a good story to it over anything else.

DEITY: He’s not fond of gods these days, self-proclaimed or otherwise.

MONTH: October

SEASON: Autumn

PLACE: Somewhere not the South. He prefers cooler climes and does terribly in hot weather, growing irritable the longer he has to deal with it.

WEATHER: Sun out but clouds in the sky, with a crisp breeze blowing.

SOUND: Gentle rainfall, the crunch of leaves and evergreen needles under boots, soft humming.

SCENT/S: Cedar wood, pine, stone in the forest slightly grown over with moss, the brightness of a mountain stream’s spray.

TASTE/S: Seasoned game meats, fish; will steal your berry tarts.

FEEL/S: Wood and tree bark, slightly textured paper, braided fabric, simple glazed pottery.

ANIMAL/S: Auron is most definitely a dog person. He’s also fond of flying creatures, and you’ll often see me associate him with the red-tailed hawk.

NUMBER: Three. It is a good, solid number, is it not?

COLOR: He likes red, favouring it enough to choose the colour for his coat, and in general likes autumn and winter tones.

EXTRA.

TALENTS: planning, combat, snarky commentary

BAD AT: Magic. White, Black, Blue, Time, it doesn’t matter. Absolute shit at it. I have a headcanon that he doesn’t even have the capability for it, backed by the fact that the abilities in his grid is essentially all physical - the debuff-abilities can be explained as ki-type physical energies rather than magic. He’d like to be able to cast even as little as a simple Cure, but it’s beyond him. Also bad at empathising.

TURN-ONS: Entirely dependent on the person, and pretty much null in general unless he’s romantically attracted to or involved with that person.

TURN-OFFS: Arrogance, superiority, degradation, arguments, pain, excessive testing of his patience (a little is fine but don’t push it too far-), et al.

HOBBIES: He doesn’t really have much in the way of hobbies. There’s almost always been something to keep him busy, and so he never had much time to develop fun down-time things. He does whittle, if there’s dead time and he’s feeling inclined. It’s an easy enough thing that keeps his hands busy, and he can just pick up wood wherever he’s settling down to camp and discard whatever he makes if he doesn’t care to keep it, so materials are never really an issue save for keeping his knife sharp.

TROPES: BFS; Dead All Along; Determinator; The Atoner; The Stoic/Not So Stoic; Taking the Bullet; Tall, Dark, and Snarky, I Gave My Word

AESTHETIC TAGS: I actually don’t have a dedicated aesthetic tag for him and I really should. Hmm. I’ll get on that…

[mediacalling]

Secret Social Media Engagement Hacks You Shouldn’t Be Without

In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you!

Higher social media engagement equals more clickthroughs, more web traffic, more fans and more purchases so it’s something we all want.

A quick look at this live social media activity tracker will tell you just how fierce the competition has become. Brands are vying for attention from fans across all the platforms and social media managers around the globe are searching for new ways to grab audience attention and improve their social media engagement.

Click through to see these numbers scroll in real time.

It’s not easy because your competition may include big brands spending thousands on video, marketing teams with large creative teams and brands who already have a large fan count.

So here we go with the best secret social media engagement hacks you need to know about!

Secret Social Media Engagement Hack 1: Leverage Social Proof

Social proof can give you a powerful psychological advantage when it comes to social media engagement. Before you get comfortable on the white couch, I’m not a psychologist. I do, however know that there are some psychological techniques which can be employed to improve your social media engagement.

You’re so busy analyzing traffic, clicks, and conversions that you may have forgotten there are real people involved. That’s where we need to leverage the power of psychology to engage them.

Social proof basically means following the herd, a bit like wanting to be in the popular group in high school. On social media, this can be a powerful tool because you’re not telling fans to engage with your brand — their friends and online idols are!

Here are three social media engagement hacks to leverage social proof.

Encourage Reviews

When you see an ad for a product online what’s the first thing you do?

You check the reviews.

When you see multiple positive reviews for a product online, you are more likely to follow the company and make a purchase or a booking. In fact, 90% of consumers trust peer recommendations while 33% trust ads say Conductor.com.

Check out these reviews from Ousia, a popular restaurant in Cyprus, for example. Reading people’s positive experiences about a brand, place, or service is likely to inspire others to follow. You can also embed real reviews onto your website using tools like Kudobuzz. This is so much more believable than those stock photos with the made-up reviews… you know the ones!

If you need a way to manage your Facebook reviews, simply hook up your fan page to Agorapulse. From there you can monitor, assign, or reply to your reviews.

Display Shares

Top marketing sites like Agorapulse display social shares on their blog posts which immediately show others the popularity of the article. For online stores, the “recommend to a friend” button is an essential.

Remember too that proper placement of social media sharing buttons can have a significant impact on the shares that you receive. After making their ‘Share This’ icon more prominent, Advanced Micro Devices was able to increase their social media sharing by 3,600%.

Utilize Influencers

Another powerful social proof technique involves utilizing the power of influencers. For the big brands, this may be celebrities, models or sports people. For you, it could be other businesses you’ve collaborated with, social media users with high fan counts or customers with a high social media status.

Tagging influencers or other brands lends credibility to your posts, as well as notifying those tagged that they’re being talked about and therefore compelling them to share with their own audience. Viewers of your social page may also perceive you to be well established, well connected and trusted by industry names which can encourage higher trust levels.

Create multiple, unique posts and tag influencers individually or produce a roundup and thank them all.

Secret Social Media Engagement Hack 2: Repeat Your Content

If you’re writing a blog post and then sharing it once, you’re missing out on a huge piece of the social media pie! The most successful social media marketers repurpose their content so that it reaches the maximum number of fans and achieves genuine ROI. So let’s look at some of the other social media engagement hacks that can help us out:

Repurposing Content

In order to repurpose your content, you need to have a plan from the start. If you have spent a considerable amount of time writing and researching a piece then you will want to make sure everyone sees it. Here are some of the ways you can do that:

Transform articles into video scripts

Make staff interviews into a storytelling series

Turn presentations into eBooks or Slideshare presentations

Create matching images for each social media channel

Turn boring statistics into colorful infographics

Plan an email marketing campaign linking to your blog

Plan an SMS to drive traffic to the piece

Rescheduling Content

If you tweet your offer or blog post just once, then you are really minimizing the chances of your audiences engaging with you.

Use the Agorapulse content calendar to easily repeat, requeue and reschedule your popular content. Change the image, add or remove video and adjust the hashtags to create “new” posts.

You can see in the example below that I have chosen to repeat my holiday blog tweets every five days throughout December.

I can do that for as many social accounts and as many posts as I like, meaning my fans are engaging with me even when I’m not online.

Reusing Evergreen Content

If you’re tasked with the content and social media management for a brand then you might be too busy to think about fresh content to improve your social media engagement. That’s why I like to make a list of evergreen and time sensitive content that I have on my blog at Charli Says. For example, the below post is pretty evergreen.

However, the below example is time sensitive and limited to 2017. Not only because of the title but also because techniques move fast in the world of SEO, it may become outdated quickly:

Once you identify evergreen posts, keep it repeating in your queue until a specific end date. In the SEO/2017 example, you’ll want to keep things going until the end of 2017 — beyond that point will look super awkward.

It’s easy to do this using a solid queue system like Agorapulse.

This way you can “set it and forget it” without having the tweet go ad infinitum.

Secret Social Media Engagement Hack 3: Gage The Mood

Social media engagement is all about seizing the mood of your fans and running with it. That might be by utilizing trending topics, asking thought provoking questions or even sparking a debate.

Get Happy

Posts with a higher emotional value get higher shares on social media networks so the aim is always to tap into an emotion. However, among the 4 emotions (happiness, sadness, fear and anger) – Happiness is the one that will get the most engagement… YAY! Positive social media posts get an average of 1.75 more positive responses than negative posts which get 1.29.

Know What’s Trending

If you care about the engagement of your social media posts then you need to know what’s trending. Whether it’s #SundayFunday, #HarryandMeghan or #MerryChristmas, it’s important to know what everyone’s talking about. This doesn’t mean that you need to insert your brand into every conversation, in fact, please don’t! However, do your research and you may find a trending hashtag that fits well with your product offering. Try to stay away from politics or controversial topics, especially if they have nothing to do with your brand. Instead, look for fun or interesting hashtags that you can use for your message. You can also use Twitter’s “Events” tab to check what is likely to be trending in the coming weeks and months.

Create A Buzz

Want social media engagement hacks that create a buzz? Nothing sparks engagement like a bit of marketing buzz… if you do it right that is!

Brands like Look Fantastic are masters of social media buzz because they use photos, excitement and time sensitive posts to create higher fan engagement. You can see from their post below that they are ticking all the boxes with a Christmas countdown linking to their Christmas products page. You know there’s only so many shopping days left … right?

Boosting engagement is something that everyone can do, it just needs a little lateral thinking and a bit of social media magic dust! Which is your favourite of our social media engagement hacks? Tweet us and let us know!

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