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demonicheadcanons · 4 years

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I was thinking about the arabian sidequest and how a lot of looks in otome makes at least one reference to middle eastern culture, and then I thought about East Asian, so then I was like, the brothers reactions to MC in a Lengha or saree, bonus if it's their colours as headcanons?

The Obey Me Brothers See MC in a Lehenga / Saree in their Colours

AN: This is a beautiful request!! Please let me know if anything I said is rude or disrespectful - I’ve grown up entirely in Ireland which isn’t a very diverse place. I also haven’t played the sidequest myself yet.

I tried my best to do some research on this though, to put in enough effort and to learn a bit more myself.

I mention alcohol briefly in Mammon’s, as a warning.

Scenario: Its a very special occasion in the Devildom - a party thrown by Diavolo - and MC has decided to wear a lehenga and saree for it, matching the colours of the specific brother. They’re already close but not necessarily a couple.

Lucifer

He comes to your room to collect you ahead of time as this is an occasion you absolutely can’t be late for. When you open the door, the usual, I’m-pissed-off-don’t-talk-to-me look on his face drops for half a second before he regains some rough approximation of it, raising an eyebrow. The colours are perfection, a deep red paired with a lovely velvety black. There are vague patterns he can’t quite make out, but its enchanting to look at.

He keeps you by his side as you two walk out to where he’s already gathered his brothers, and you catch him smirk when one of them makes a comment about how the two of you match - probably Belphie, punctuated with a yawn. He covers it up immediately, tells Belphie to be quiet, that you were all in too much of a hurry for such commentary.

He keeps glancing at you before the event officially starts, something dancing behind his eyes that isn’t usually there. Delight, you realise. He’s beaming and failing to hide it efficiently, and you hear Barbatos make some kind of joke or comment about it as he passes Lucifer his food, and Lucifer can only half frown at him as he shrugs it off.

He invites you to dance with him later, the first out of anyone to make an offer, confident as ever, and he doesn’t hide his smile when the two of you are twirling round the ballroom together. He talks, then, lets you know why he’s so uncharacteristically cheerful - you seem so confident and radiant, the outfit only adding to it. It suits you well, he says, proud gaze fixed on you. Not just the outfit but the confidence, how comfortable and happy you seem. And the colours, too, he notes cheekily.

Lucifer only vaguely asks about the cultural meaning behind it all. He listens intently when you talk about whatever you know of it, even if all you say is ‘Its an outfit we wear in India for more formal occasions’. He’ll go off and look into it more later, not one to directly show much curiosity about human customs, but he does love if you divulge small amounts of information with him that he wasn’t previously aware of, and he’ll remember everything you tell him in future.

His colder demeanor comes back later, but there’s still some new softness to him. When the two of you are alone, he subtly makes a comment about how you should wear whatever makes you most comfortable at any time - except at RAD, where you should continue to wear your uniform, obviously - because... you look much better with a smile. “Next time,” he mumbles, smirking at you and taking one of your hands in his, “you should try not to out-dress every demon in the room.”

Mammon

He’s... having issues, the second he half beats your door down trying to get you to hurry and come out or Lucifer will have his head, you’re supposed to be leaving in two minutes! You throw open the door and he freezes, before clearing his throat and taking a step back. You look kind of okay, he mumbles. Mammon turns sharply and leads the way towards his brothers, face red.

Mammon is quieter than usual, but defensive. He scowls at his brothers if they make comments he doesn’t like, but if you seem comfortable enough he won’t bark at them about it. He keeps glancing at you and he’s not so subtle about it because he simply doesn’t think to be.

He’s furious when you get to the party and people keep looking at you but also like. They should be? You look amazing? People absolutely should be admiring you but he doesn’t like it, but he does. He’s so torn, and he ends up by your side most of the time.

He settles down eventually after a few drinks, stops bristling and relaxes, and then he has this easy going smile on his face every time he looks at you. You look really good, have you ever considered modelling? This style of clothing isn’t common in the Devildom, and he’s really curious about it underneath his tsundere demeanor. The more he relaxes, the more questions he asks, and he listens with stars in his eyes, head tilted as he watches you intently.

“And did you match the Great Mammon on purpose?” he asks, puppy dog eyes boring into your soul. He still has an air about him, false confidence, happiness and awkwardness swirling together palpably, but he’s more honest than usual. He’s content, and so long as you’ll have him there, he’d like to stay by your side. Please.

[Others under the read more]

Leviathan

He doesn’t come to your room to collect you - its actually the other way about. He’d gotten too absorbed in ‘one last game’, dressed and ready and sitting loosely on the side of his bathtub bed, fully invested in completing this next level. He jolts when you tap on his door and gently click it open, blushes bright red as he stumbles over an apology and sits his controller down, and freezes completely when he finally takes in what you’re wearing.

The orange and blue go marvelously together, like the beach meeting the ocean, and his blush only deepens, his stutter so bad he decides to just clamp his jaw shut and follow you as you both head towards the front hallway.

Scowls at his brothers if they comment about his face or your outfit. Mammon grabs him and ruffles up his hair around his horns and his tail wags angrily as he tries to pull Mammon’s arm off him, to no avail. His tail continues to swish back and forth, the tip of it flicking angrily side to side throughout the whole event.

You’ll have to choose yourself to spend time with him at the party because otherwise he’s off on his own trying to find the quietest corner to hide in. He also doesn’t have the courage to approach you, not when so many eyes are on you. If you do seek him out, he’s flustered about it; shouldn’t you be spending your time, y’know, with literally anyone else right now? You tell him you’d rather be with him right now, and he gives this sad little half smile through his blush, like he doesn’t believe you but its comforting to hear nonetheless.

You two get into a conversation and somewhere in there he lets slip what he thinks about your outfit; it really suits you, and the colours feel like home to him. He pauses, covers his mouth with one hand, stares at you to try and gauge your reaction. You smile back at him, and he relaxes. He’s quieter about it all than a lot of the other brothers, too uncomfortable at the party and around people anyway, but he seems happy enough around you off in the corner, with your calming presence and comforting memories of the ocean to tide him over until you can both go home.

Satan

He doesn’t visibly react when you approach the brothers, ready to leave. Maybe slightly raises his eyebrows but just trails along beside you, striking up a conversation about something or other, the latest book he’s read or asking about a book he’s loaned to you, or a comment about the party and some people who will be there.

He’s more openly flirtatious than the other brothers, not one to keep his thoughts to himself. “You look delightful, by the way,” he says with his angelic smile, right before you enter Diavolo’s castle. “Did you intentionally match colours with me, I wonder?”

Its not a question to be answered, not right now at least - Lucifer opens the doors and Diavolo and Barbatos greet you all immediately, Satan walking towards the front of the crowd with a smirk to say his own greetings. He doesn’t bring it up again, not until after dinner and well into the party, when he asks if you’re free for the next dance, one hand held out towards you, inviting you towards the dance floor.

Satan talks then, properly. Says he’s glad that you’re here, that you make this whole thing more bearable than if he was stuck with his brothers. He’s calm, but his eyes betray his amusement. “Everyone has been watching you,” he notes, pretending to be thoughtful. “You really do look lovely in that outfit. Does it have any particular meaning or history behind it?”

He asks the most questions, and is (one of, because Asmo exists) the most forward, open with his comments and not shy with his affections where he can play it off in a flirtatious, almost joking manner. He means everything he says, but does worry you’ll reject him too much to actually expect anything back, and so satisfies himself by satiating his curiosities about the cultural background of the outfit. Like Lucifer, he’s delighted with any information you give him, but definitely presses for more if you’re vague. He’s not trying to be pushy, he just wants to know, and he’ll also go and look it up by himself after the party.

Asmodeus

“Oh!! You look amazing, honey!” he squeals, the second you walk out of your room. “And we match too! That means you have to stay with me the whole time, we’ll look like a cute couple! Just try not to steal my thunder, you look almost as good as me in that!”

Compliments, compliments, compliments. He does not stop gushing from the moment he sees you up until one of the brothers says something to distract him - Satan tells him his hair is a little off on one side and he needs to fix it before they get to the castle. They all think you look amazing but they are somewhat tired of hearing Asmo’s voice right now.

He sits directly beside you for the dinner and flirts openly and steadily, unless you seem to be uncomfortable, in which case he does back off a little. Simeon sits across from you two, per Lucifer’s request, so that if Asmo gets to be too much he can strike up a conversation and take the heat off you for a moment.

When the two of you are dancing he’s flirtatious but honest. His affections are somewhat more heartfelt, although still very charged. He asks if you feel more content dressing like this, and encourages you to do it more often. He also asks if you want to spend some time with him later - not like that, he laughs, when you roll your eyes or blush in response. He’d like to play dress up for a bit, try on some outfits, and maybe redesign your school uniform to add some interesting touches if you haven’t already incorporated your own style into it.

Beelzebub

He’s the least likely to react out of all the brothers. “You look very sweet, MC,” he says quietly, gentle smile and puppy dog eyes directed straight at you. He loves how the outfit sits on you, loves how you smile back at him. But unlike the other brothers, instead of striking up a conversation he’s content to simply keep an eye on you.

If you try to talk to him, he’ll respond, but he’s not one for words. Belphie joins in and it makes it a lot easier for him, and you can feel just how happy he is, but he’s too focused on the prospect of the big dinner at Diavolo’s party to be possessive or flirty at that moment.

Beel actually doesn’t even notice that the colours are his colours until after the meal when Belphie or Asmo points it out, and then he beams at you and gathers up the courage to invite you to dance with him. He’s enchanted by the way the fabric moves whilst you’re in his arms, and half bumps into Mammon because he’s too distracted to focus properly.

“I... hope you dress like this, more often,” he mumbles at one point, standing off to one side with you as you sip on a drink of something or other, his own cup empty. “You look nice.” He says something else under his breath, and you don’t quite catch it. Something about how he’d like if you dressed like that for him, not his brothers but for him, and for you too, of course.

Belphegor

He smirks when you wake him up in the attic (he’d been having one final nap before you had to go, and was almost hoping he’d be forgotten so that he wouldn’t have to go see Diavolo. With you being the one to come get him, and especially in that beautiful purple lehenga and saree, he’s not so upset anymore.)

He groans still, playfully pulling on your arm. “Just stay here and sleep with me,” he says, smirk twisting into a lopsided grin when you roll your eyes at his phrasing. “Fine, fine, I’ll get up.” He stands with a dramatic sigh and pauses to look at you properly. “It’d be a waste of such a pretty outfit if you stayed here only for me, right?”

Belphie doesn’t acknowledge what he said at all as he grabs your hand and heads off towards the door, dragging you along with him. He doesn’t let go until you’re nearing the front hall, doesn’t particularly mind if his brothers see his fingers intertwined with yours, and won’t pull away if you reach for his hand again. He’s content and relatively quiet if you do, walking hand in hand to Diavolo’s castle behind all of his brothers.

He doesn’t bring up the outfit again until you’re dancing, like some of his other brothers. He jumps between casually flirting and having a normal conversation, mischievous glint in his eyes as he watches your every reaction. He leans his head on your shoulder at one point, mumbles something about being too tired for all this nonsense, and then about how soft the saree is as he smoothes a hand over it gently, fingers coming to rest on your waist. The smirk doesn’t leave his face and he seems content, overall. “I’m glad it was you,” he half-whispers, then, hugging you. He doesn’t clarify what he means, simply smiles and dozes off there at the edge of the ballroom, still gently swaying to the music with his arms around you.

#Anonymous #ask #request #obey me headcanons #obey me #obey me shall we date #obey me lucifer #obey me mammon #obey me leviathan #obey me satan #obey me asmodeus #obey me beelzebub #obey me belphegor #my headcanons #my writings #oh man this got sooooo off what it was supposed to be but whatever #sorry that the later ones are a bit shorter i was running out of ideas #i hope this isnt too out of character ;u;

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badedramay · 3 years

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Bro first of all come back I miss your Twitter 🥺

Second of all, I can see where you’re coming from in terms of being disappointed with maya and how she handled her and faiza’s business relationship and friendship. That being said, without knowing any details of their personal lives, FS was sort of screwing Maya over, no? Maya was the one who catapulted FS to the pedestal of top tier designers of pakistan, and yes FS would give maya outfits, but when it came time for bigger campaigns, FS would go to names like syra or sajjal or mahira this past year. It seemed like maya was getting “smaller” campaigns, that too well over a year ago, while FS got the big wigs for the larger campaigns. Yes I get that a designer cannot use one model over and over again but even before their rift, I was like, why is faiza not using maya?

Just wanna end with please come back yo

heeeyy! first of all i am: touched that you are missing me on twitter. I ended up reactivating my account but idk if i'll come back to it yet? i have half a mind of livetweeting the finale of PSM just to kick it outta my life forever but honestly i actually enjoy my time away from the bird app. so...let's see.

second! Hmmm...that is an interesting take. I can see why you would say that but I dont think Maya got the "smaller" campaigns. the thing with FS designs is - they are all the same. they are. she has a limited portfolio and she recycles it again and again. the dresses with the Sajal/MK campaigns were similar to what Maya has already worn for FS both in the campaigns she headlined + irl. so like..she didn't serve anything path-breaking in campaigns Maya wasn't a part of.

FS had limited Maya. Before she would go for Nomi Ansari, Elan, MNR etc as her designer of the event. But then FS became her only signature look. No doubt she carries it flawlessly and my previous biasnotwithstanding, Maya just knows how to carry the FS signature silhouettes best. Probably that is why the first batch of Maya Pret designs were so heavily inspired by FS cuz Maya has mastered how to carry that kind of eastern wear. Even Maya Pret doesn't offer anything new, all the designs are careful rip offs of dresses that we have already seen somewhere, somehow before (as much as that purple saree look is stunning that color is sooooooo Elan)

But i digress. IMO the relationship that Maya and FS shared worked for them on a mutually beneficial level, personally and professionally. and if that has ended then some serious shit most definitely happened. you don't just cut off someone that was more family than friends from you life overnight for no reason. I wouldn't blame one party here.

feel free to talk to me here if you miss me too much >.<

#type: opinion #maya ali #faiza saqlain

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amazon-about · 2 years

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Importance Of Women's Empowerment In India

Did you know that women account for half of the Indian population, but only a tiny fraction of them are in decision-making positions? This is because women have traditionally been seen as second-class citizens in India. Thankfully, there has been a lot of progress made toward empowering women in India over the past few years. In this blog post, we will discuss the importance of women empowerment in India and some of the challenges that still need to be overcome.

Women empowerment is an important aspect of society. It helps in the development of women and their status in society. Women empowerment gives women the power to make decisions about their lives and enables them to lead a life with dignity and respect.

In India, women have traditionally been considered subordinate to men and denied many rights. However, over the years, there has been a gradual change in the attitude towards women and their role in society. The Constitution of India provides for equality between men and women. The Government of India has also taken various measures to promote women's empowerment.

The concept of women empowerment is not new to India. In ancient times, many powerful queens ruled their kingdoms with wisdom and courage. They were an inspiration to other women. In modern times, too, there are many women who have made a mark in various fields.

The need for women empowerment arises from the fact that women are still not on an equal footing with men in many spheres of life. They are discriminated against and treated as second-class citizens in many areas. This has to change if we want to build a just and equitable society.

Empowering women is not only important for them but also for the development of our society as a whole. When women are empowered, they can contribute their talents and skills for the betterment of our country. They can be role models for other young girls and help create a better future for all of us.

So, it is important that we all work towards empowering women in our society. We need to create an environment where they can assert their rights and lead lives of dignity and respect. Only then can we hope to build a just and prosperous society for all.

How Is Amazon Empowering Women Entrepreneurs?

Here is how Amazon is empowering women entrepreneurs in India:

Amazon Saheli Program

Amazon India launched a special store that showcases the products of women entrepreneurs. There are thousands of women sellers in India that sell everything from incense sticks to sarees, from kitchen utensils to men’s clothing on the Saheli storefront.

Amazon has partnered with 13 NGOs that reach 80,000 artisans across the country and help them in selling on the online marketplace. For the Saheli program, Amazon India partnered with pioneering social organisations, Self Employed Women Association (SEWA) and Impulse Social Enterprise, among others.

Amazon Saheli storefront provides additional exposure and logistical infrastructure to women entrepreneurs and artisans who work with these NGOs. As the whole process can be overwhelming for many, Amazon also provides initial training workshops to assist them in bringing their business online. A dedicated manager is assigned to all new entrepreneurs in the Saheli program to help them make the most of the Amazon marketplace and kick-start their entrepreneurial journey.

Apart from the additional exposure in the special Amazon Saheli storefront, “sahelis” also get assistance in product photo shoots and cataloguing for a successful launch on the platform. The Amazon Saheli program also offers various tools and reports to help women entrepreneurs and artisans manage their business better.

All Women Delivery Stations

Amazon launched the equal opportunity initiative in the year 2016. The initiative aimed to empower women by giving them employment opportunities and enabling them to achieve financial independence. Today, thousands of women work in all-women delivery stations and create a niche for themselves.

Thiruvananthapuram and Chennai were one of the first cities to host delivery centers exclusively managed and run by women. They do all the tasks, including packaging, sorting, and whizzing off on two-wheelers to make the deliveries.

Amazon Community Centers

In most parts of the country, a large number of women are still asked to do household chores, which stunts their skill growth and stops them from earning a livelihood. But with the efforts of the Indian government and various NGOs working for women's empowerment, things are starting to change. And to provide these women with a source of learning employable skills, Amazon India built community centres near its fulfilment centres.

The community centers allow anyone to learn basic skills like computers, sewing, access to the Internet and more. This social initiative has opened up many doors for women by empowering them with employable skills and the confidence to earn a livelihood, reducing their dependence on their partners.

#women #women impowerment #growth #employment #career #equal rights #workplace

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oshoppingdeals · 3 years

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Dhruvi Trendz Women's Soft Cotton Silk Plain Diwali Special Half Sarees Under 349 2021 Beautiful For Women New Saree…

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#Saree

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makeupstudio-mstc · 3 years

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The internet is filled with easy to learn hairstyles for girls, yet Indian women often stick to the conservative looks. This, despite the fact that Indian hair is famous for its quality, volume, and natural lustre. Our hair can sustain all types of unique looks that most people can’t even dream of pulling off. This is why we need to open up our minds and begin to see our hair as not just something to maintain, but as a powerful means of personal expression.

This expression can be reflected not just with our hair alone. We also have to consider our makeup, dress choices, and even the accessories we use to enhance the look. However, all these options generate a lot of confusion about what to try and how to make it look good. Since most women don’t have the knowledge or skills needed to experiment with sophisticated looks.

Makeup Studio Training Center was designed to fill this gap by utilizing short-term intensive courses. These courses have been tailored to teach specific makeup and beauty skills and can benefit both enthusiasts and professionals alike. Our Intensive Hairstyling Course is the perfect way of getting introduced to the world of fancy hairstyles.

While that is definitely an option you should explore, it isn’t a requirement for recreating the looks mentioned below. Here, we are only focusing on simple and easy-to-learn hairstyles for girls that anyone can attempt.

Simple & Easy Hairstyle for Girls

Depending on your hair length, cut, and the tools at your disposal, you can easily create thousands of personalised looks. These hairstyles suit women with both curly and straight hair. And you don’t even need a lot of products or accessories to make them stick. Of course, different hairstyles will suit different people better, depending on the shape of their faces. But that shouldn’t stop you from experimenting. Let’s begin with 7 simple and easy hairstyles for girls that will look great in both professional and personal settings.

1. Hairstyles for Girls with Short Hair

The Knotted Pony is perhaps one of the easiest hairstyles for girls on the go. It is perfect for days when you are running late but don’t just want to go for the traditional messy bun. The double knot look makes it seem like you’ve put in some effort. Even though all you need is a hair tie to keep it fixed.

1. Pull your hair back loosely and separate the lower section into two halves.

2. Take these halves and tie them together in a low hanging knot near the nape of your neck.

3. Tie another knot on top of the previous one and fix them both in place with a hair tie.

4. Wrap the loose hair around the hair tie to hide it, so it looks like a more natural look.

2. Hairstyles for Girls with Long Hair

The Side Sweep is a great hairstyle for girls with long hair who want to highlight the length of their faces. Some women are blessed with long sleek necks and high cheekbones, which shouldn’t be hidden beneath lots of hair. It is also a nice girls’ hairstyle for straight hair, as you can just let it fall down one side.

1. Sweep most of your hair to one side. Leave a small section of hair untouched, on the side you want to leave uncovered by hair.

2. Take that small section of hair and wrap it around the nape of your neck in a low-handing side ponytail.

3. Wrap the rest of your hair from the back around the ponytail to hide it.

4. If you want to take it one step further, take hair sections from the front of the sweep and curl them with a curling wand.

5. Separate them with your fingers and arrange them as you wish.

3. Hairstyle for Gown

Quick Curls are a quick go-to hairstyle for women who want to look different without putting in too much effort. It is a simple hairstyle for girls for party events or just a nice date. You can think of it as a hairstyle for gown wearers who want to frame their faces with soft curls. The framing really looks adorable on girls with round faces.

1. Start by bunching all your hair into a high ponytail. Keep the tail as long as you want your curls.

2. Divide the tail into two halves as if you were parting your hair from the middle.

3. Roll up one half around a curling wand and hold it there for half a minute to a minute max.

4. The time required depends on the texture of your hair. Once you have your hair the way you want it, repeat the process with the second half.

5. Once both sides are done, let the ponytail down easily and part your hair down the center.

6. Separate the curls with your fingers, so they frame your face nicely.

4. Hairstyle for Saree

The Braided Bun is a nice semi-formal look that might seem complicated but is still a simple and easy hairstyle for girls. Unless you have a complete boy cut, it can easily be considered as hairstyles for girls with short hair. Since it also exposes your neck and back, it is a nice hairstyle for saree wearers to try.

1. Start by pulling the middle of your hair back and putting it into a ponytail.

2. Make sure you leave a section of hair out near the top and side of your face.

3. Take two pieces of hair from the ponytail, and another from the section you left out. Now, start making a French braid starting with the hair on top.

4. Keep braiding around the ponytail in a circular pattern. Make sure you include a new piece from the leftover hair with each twist.

5. Once you braid all the leftover hair into the ponytail, tie off the ends with a band.

6. Tuck the end of the braid under the ponytail braid near the top of the head and fix it in place with a bobby pin.

7. If you want to give it an extra flair, you can add decorative clips or even flowers to the bun.

5. Hairstyle for Girls for Party

The Side Bun with a Twist is one of the better hairstyles for girls with short hair. It features simple and repetitive steps that add up to a look that feels sophisticated. The great thing about this look is that it can be used with all types of formal wear. Both as a hairstyle for saree wearers, and a possible hairstyle for gown wearers. It works especially well with curly hair, as the finished produced seems both messy yet highly curated. This is what makes it a versatile hairstyle for girls for party events and other functions.

1. Start by parting your hair to the side you prefer. Take the hair from the major side of the part and put it in a clip to keep it secured.

2. Now, switch to the smaller side of the part, and start using a brush and some product to smoothen down the hair.

3. Once your hair is settled down, start lace braiding it from the scalp. This is a type of French Braid where you only pick up hair from the side closer to your face.

4. Once you have secured the braid from one side, repeat the process on the other side.

5. The second time will take longer since it has more hair. Just remember to switch to a regular, three-strand braid once you move past your ears.

6. Once both braids are done, take them both, as well as the rest of the leftover hair, and put them all in a low-hanging ponytail to the side.

7. Make sure you twist the braids around the hair properly and then curl the whole mess into a neat bun.

8. Fix the hair into place with bobby pins and any other accessories you want to use to highlight the finished look.

6. Quick Hairstyle for Formal Events

Disney Princesses have long been role models for girls, and Indian girls especially relate to Princess Jasmine. But apart from her rebellious nature and strong values, there is another thing that makes this princess iconic; her hairdo. We have decided to recreate this look in our own way. The Princess Tuck is a great example of regal hairstyles that would look good at formal events. Just make sure you have a glamorous hair band that can double up like a crown.

1. Start by parting your hair down the middle, and placing an elastic headband on your head like a crown.

2. Make sure you don’t push the band all the way through. You will need that back rim to tuck your hair.

3. Take the front sections of hair left outside the band and twist them until you reach behind your ears.

4. Now tuck the rest of the hair into the headband’s back rim.

5. Repeat the process on the other side. You can use bobby pins to secure both sides.

6. Now, take parts of your hair from the back section of your head. Start tucking them in the band as well.

7. Make sure you roll them up towards the ceiling before you tuck them in, to get that iconic reverse bun.

8. Use hairspray to ensure that the hairdo doesn’t open up as soon as you stop paying attention to it.

7. Girls Hairstyles for Straight Hair

The Crown Braid is a good example of a girls’ hairstyles for straight hair, as it lets most of the hair fall down in its natural form. This also makes it one of the better hairstyles for girls with long hair. As they can showcase the length of their hair without worrying about it covering their face. The clean and simple look makes it perfect for professional settings and interviews.

1. Start by parting your hair down the middle. Make sure you brush out your hair properly before starting to attempt this look.

2. Now, take the front part of one side and divide it into three equal sections.

3. Use these sections to start a standard French braid that goes for about an inch or two.

4. Once that is done, continue braiding. Just make sure that instead of grabbing the last strand, you let it go and grab a new one from behind it.

5. This way, instead of going down, the braid travels like a crown around your head.

6. Once you reach the back of your head, take a bobby pin and secure the section. Repeat on the other side.

7. Use hairspray to set the look in place so you don’t have to worry about it again.

8. Professional Guidance

As you can see, these were just a few examples of how easily you can learn about new hairstyles. Even if you don’t feel confident enough about recreating these looks, you can always ask for help. Our social media channels for filled with simple video tutorials that tackle all types of beauty-related tasks.

As we mentioned above, MSTC has its very own ‘Intensive Hairstyling Course’ for people who wish to go beyond just experimenting. It is a short 16-day course that will give you everything you need to know about being a professional hairdresser. It is perfect for people who want to take their enthusiasm about great hairstyles to the next level. So, try these simple hairstyles on your own time, and if you need guidance, Makeup Studio is here for you.

#makeupartist #makeup #makeuplooks

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suratifabric · 2 months

Text

Different Types Of Saree Poses For Photoshoot

To get stunning photos, along with dressing up properly, it is also very important to know how to pose perfectly. Do you know you can even look so stylish in sarees if you try the perfect saree poses during photoshoot? Yes, you have heard it right! Though a plenty of fashionable outfits for women you can try for photoshoots, with a saree you can create the most stunning and chic poses for photoshoots.

Whether it’s the age-old traditional saree of your grandmother or mom or it’s a latest and super stylish piece, there are lots of appropriate saree poses for women you can create to get some marvellous photos for your Instagram or Facebook profile. You may get inspiration from Bollywood celebs or famous models or check out this blog. We have shown some fantastic saree poses for girls and women in this blog. Choose a pose and rock your desi style like never before.

MODERN SAREE POSES LADIES CAN TRY ON ANY SAREE

Sarees are considered as the most elegant, aristocratic and classic outfit options for ladies of India. No outfit can ever create such beautiful and attractive look that a saree can do. Sarees are so close to the hearts of millions of ladies. Not only in India but in some other countries also, sarees are getting huge preferences from women of every age group. However, when it is about photoshoot, it is not enough to wear a beautiful saree with matching blouse and eye-catching accessories.

You should create some striking saree poses whether you are clicking your solo pictures at weddings, festivals and at parties or doing couple photoshoots. If you favour wearing sarees on mostly all occasions and looking for the right saree photoshoot poses to get some perfect pictures, then well done, you have landed on the right page! Here is a list of beautiful saree poses. Save your favourite styles for future photoshoots.

1. SAREE POSES STANDING POSITION

Standing saree poses are the oldest and most common photoshoot poses which ladies can try anywhere anytime. Instead of copying the same typical standing poses, you can try something new this time. You may take inspiration from the unique saree poses new styles created by any celebrity or create your own unique candid photo poses in saree when standing or walking. Have a look at these incredible standing poses in saree and try those which seem to be easy for you.

1.1. STANDING SAREE POSES WITH FACE DOWN

1.2. HOLDING PLEATS SAREE POSES

1.3. SAREE PALLU FLOWING POSES

1.4. LOOK BACK SAREE POSES

1.5. LOOK AT OPPOSITE SIDE OF SAREE PALLU

1.6. STANDING SAREE POSING STYLE WITH FACE UPWARD

1.7. FRONT LOOK STANDING SAREE POSES

1.8. BRIDAL STANDING SAREE POSES

1.9. NAUVARI SAREE POSES

1.10. ONE HAND ON OTHER SIMPLE SAREE POSING IDEA

1.11. HALF SAREE POSES FOR PHOTOSHOOTS

1.12. BENGALI SAREE POSING STYLE FOR PHOTOSHOOT

1.13. ONE HAND ON JHUMKA PHOTOSHOOT POSES IN SAREE

1.14. SHOW FULL BACKSIDE OR THREE-FOUTH SIDE

1.15. HANDS ON SHOULDER POSES

1.16. PALLU WRAPPED ON SHOULDER SOBER SAREE POSE

1.17. PALLU HOLDING SAREE POSES

1.18. BOLD AND MODERN SAREE STANDING POSES

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coralbasementkitten · 1 year

Text

Yeola Handloom pure silk handloom brocade paithani saree | Handloom paithani saree | पैठणी साडीचे

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anayadesignerstudio · 2 years

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remelitalia · 4 years

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How to Choose The Right PPC Agency

In 2017, PPC advertisers invested over $10 billion dollars.

If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money. So, that’s a TON of money.

But year after year, global ad spend across every major PPC channel is growing even higher.

Source: Statistica

And this explosive growth isn’t happening for no reason.

It’s happening because PPC works. It’s the classic “spend money to make money” model. From social media to paid search, PPC is a smart way to see quick results.

But that’s only true if you know what you’re doing.

Which… is where an experienced PPC agency comes in. They spend countless hours experimenting and learning everything there is to know so you don’t have to.

So if you’re looking to hire an agency to create and manage your PPC campaigns but aren’t sure where to start, you’re in the right place. In this article, I cover:

What to look for in a PPC agency

How to work with them for maximum results

Steps to finding the right agency

My top five recommendations

Let’s dive in!

Know your goals and desired outcomes

PPC campaigns exist for a wide variety of reasons. And it’s crucial to have a clear picture of what you hope to achieve before you go through the process of finding the right PPC agency.

Without this essential set of information, you’ll have a hard time making an educated decision.

So before you get started, sit down with your team and set clear goals and expectations. There aren’t any right or wrong answers, but it’s good to understand this from the get-go.

Your goals may include:

Adding more qualified leads to your automated sales funnel

Selling more of a specific product or category of products

Increasing the number of visitors to a landing page

Building awareness for your brand

Right now, you need to set an overall goal for your next campaign. Understanding your expectations makes it easier to communicate what you’re after and ensures everyone’s on the same page.

The idea is to reach a high-level agreement on why you want to hire a PPC agency.

You should also consider the level of participation you want to have throughout the process. Do you want to be super hands-on, or are you hoping for someone to completely take over?

Lastly, don’t worry about the finer details just yet. You can work through the specific metrics and KPIs you want to measure later when you actually sit down with your new PPC partner.

7 characteristics that make a great PPC agency

Now you have a crystal clear picture of your goals, expectations, and level of participation. So it’s time to start talking about what characteristics to look for.

Not all PPC agencies are equal. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform.

One isn’t necessarily better than the other, but it ultimately depends on what you’re looking for.

So use these characteristics as a baseline for creating a list of viable options. They’ll help you narrow your choices down to those PPC agencies that are worth every penny.

From there, you can sit down with them before making a final decision.

Let’s get started!

1. They value data, analytics, and results

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. So data and analytics are crucial to the success of future campaigns.

The best PPC agencies understand how to use numbers to strategize new ideas that improve your overall ROI. They use what they already know and what they learn about your target market to develop high-yield campaigns.

Furthermore, they also understand the importance of collecting as much information as possible as well as sharing that data with you.

If it’s not clear on their website, be sure to ask questions to help you gauge this before working together. You can ask things like:

What tools do you use to measure essential PPC metrics?

Will you actively share data and results with us?

Do I have independent access to analytics and reporting?

Is a full analytics report included with your offer?

If so, what do you include in those reports?

2. Strategic partnerships and first-party data sources

The longer you’re in business, and the more campaigns you run, the more first-party data you gather about your specific audience and how they behave.

But the best PPC agencies have an extensive database of their own first-party data as well.

Furthermore, they know how to use it to predict your audience’s buying behavior based on similar industries and past clients. And they may also connect with first-party data sources to tap into their pool of information as well.

Aside from data, smart agencies partner with leading search and social media platforms. Partners are the first to know about new changes and updates.

This means they’re ahead of the game when things change.

Which… seems to happen by the second. So, these strategic partnerships give PPC agencies in-depth insight non-partners don’t have.

Look for indications of this on their website or ask about it if you’re unsure.

3. Knowledge of local search

82% of smartphone users turn to search engines to find businesses close to them. They use phrases like “near me” to decide where to eat lunch, go shopping, and find entertainment, among other things as well.

Furthermore, 76% of those searches lead to an in-store visit on the same day.

Source: Think With Google

So, local search isn’t something your business can afford to ignore if you want to drive foot traffic to a physical location.

Whether you use your business to sell products or meet with clients, it’s crucial to show up in search results at the right time.

Make sure to choose an agency with a strong knowledge of local search (both paid and organic). You may not be able to find this information on their website, so be sure to ask questions.

During your first call, it may help to ask things like:

How do you approach local paid search objectives?

Can you share any local PPC results you’ve produced for similar businesses?

We want to reach our local community. Can you tell me a bit about how that works?

How do you measure the success of location-based keywords?

Do you use bid modifiers for location-specific queries?

4. Strong mobile optimization capabilities

Mobile devices account for over half (53%) of clicks on search ads. The era of designing creatives and writing copy for desktop first… is over.

It’s more important than ever before for PPC ads to be easily accessible on devices of all sizes.

And the world of mobile optimization is tricky, especially when combined with ever-changing search and social algorithms. So it’s crucial to hire a PPC agency that knows how to tackle this transition to on-the-go browsing.

Some agencies may highlight this as a feature on their website, while others may not. So be sure to ask questions during your initial phone calls to ensure they know their stuff.

To gauge this, you can ask things like:

Can you share any mobile-specific results for previous campaigns?

What’re your thoughts on designing PPC ads for mobile rather than desktop?

Do you provide mobile-optimized copy and display ads, or suggestions to improve them?

Do you leverage bid modifiers for mobile devices?

5. They focus on the right PPC channels

Whether you’re interested in search, social, programmatic, shopping, or multi-channel PPC campaigns, it’s essential to find a PPC agency specializing in the platforms you want to use.

There’s no right or wrong marketing channel. But it does depend on your end goal.

Some agencies may only manage search campaigns while others may consult, design, and manage paid social media campaigns. No two campaigns are alike, nor are two PPC agencies.

So first, you have to understand what you’re looking for.

What channels are you considering? Do you need help with design or ad copy as well? Maybe you want a collaborative project, or perhaps you prefer entirely hands-off.

Decide what you need and expect from a PPC agency and use that to guide your decision.

Be sure to sare your expectations and goals during your first meeting to ensure they’re a good fit.

6. Impeccable keyword research

The quickest way to see a return on your investment is by targeting commercial-intent (transactional) keywords. People searching for things like “Buy iPhone X” or “best web hosting services” are ready to buy.

But making more money isn’t the only goal behind PPC advertising. Maybe you want to grow your email list to add more leads into your sales funnel. Or raise brand awareness. Or drive traffic to help increase ad revenue.

Regardless of the end goal, your PPC agency must understand your campaign’s purpose and help you choose appropriate keywords to target.

This isn’t something you can usually find on their website. So you’ll have to do some digging.

Here are some great questions to ask during your first call:

How do you decide what keywords to focus on?

What keyword research tools do you use?

Can you tell us about your keyword strategy for a similar business?

What metrics do you use to decide if a keyword is performing well?

7. Well-versed in all things digital marketing

PPC advertising doesn’t exist in a vacuum.

It’s usually a small piece of a broader digital marketing strategy.

And the best PPC agencies know this and work to create effective campaigns and PPC strategies to support your high-level business goals.

Sure, PPC requires strong keywords that target the right audiences. But it goes much further than that as well.

Great agencies understand the big picture and oftentimes can help improve other pieces of your digital marketing system because they’re great marketers themselves.

How to work with a PPC agency

Now you know what to look for in a PPC agency.

But if you’ve never worked with one before, you may feel unsure of what to expect going into your new partnership. And there are several things you can do as a client to enhance the overall experience.

Doing these things helps put both your business and your agency in a strong position for success.

Set clear goals and communicate your expectations

We talked about this briefly at the beginning of this article, but I want to come back to it again because it’s so important.

Your goals and expectations set the stage for the rest of your partnership.

It’s critical to understand your goals and communicate them with your PPC agency. The best agencies use your goals and expectations to develop a strategic plan that works well for both of you.

So if you’re hesitant or unsure of what you’re after, sit down with your team and revisit this. And make sure you know how to communicate what you want.

Gather and share data from past campaigns

Any first-party data you have can significantly impact the outcome of future campaigns.

Think back to previous partnerships or campaigns you’ve run and gather that information into a clean and easy-to-understand report.

Then, share it with your agency.

Hard data is the best way for them to learn more about your audience’s attributes and behaviors as well as what worked, what didn’t, and why.

This way, they don’t have to reinvent the wheel or start their research from scratch.

Choose one point of contact

To avoid confusion, choose one central point of contact for communications from your agency. This ensures there are no miscommunications or wasted time from several people managing that relationship.

You can certainly have a team working on the project but limit communications to one person.

It also helps simplify things for your agency as well. They always know who to talk to, and they don’t have to worry about waiting too long for your response.

Be prepared for advice and suggestions

PPC agencies are excellent at what they do, so it’s essential to listen to their advice and suggestions. This could be advice on improving your home page for conversions or redesigning landing pages to increase sales.

Perhaps it’s a suggestion to improve your ad copy or headline.

Always remember they’re the experts, and you hired them for a reason — they know their stuff. So take the time to listen and keep an open mind throughout the process.

Ask all the questions you need to ask

There’s no such thing as a stupid question. And there’s no such thing as too many questions, either. If you’re unsure or confused about anything, the best thing to do is ask.

There’s nothing wrong with not knowing, but there is something wrong with not asking about it.

This helps you learn, and it also helps clear up any confusion about the project. You can rest easy every day, understanding the hows and whys of your campaign.

How to find the right PPC agency for you

There are hundreds (if not more) of PPC agencies to choose from. And choosing the right one is often the hardest part of getting started.

But the best PPC agencies for you specialize in the types of campaigns you’re interested in. They should also have in-depth knowledge of your specific industry. These characteristics combined help pave the way for the best results.

It may also help to make a list of your expectations and requirements before starting your search.

From there, list the companies you’re considering. Be sure to include:

Their specialty areas

What makes them stand out to you

Why they seem like a good fit

Pricing if it’s available online

Any negatives about their business

Then you can use your requirements and expectations to cross off agencies that don’t match what you need. Lastly, schedule a call with the remaining agencies on your list.

This is your chance to interview them just as much as it’s their chance to interview you.

So ask all your questions and take notes throughout the meeting so you can come back to them when making a final decision.

The 5 top PPC agencies

Now you know what to look for, what to expect, and how to decide.

Here are my top PPC agency recommendations for different business types and sizes to kick off your search.

1. Neil Patel Digital — Best multi-channel PPC company

At NPDigital, we leverage our first-party data and search partners to create multi-channel campaigns designed to meet potential customers wherever they hang out online.

Furthermore, we focus on using data to design an excellent customer experience regardless of how and where they interact with your brand.

And now more than ever, consumers are researching before they buy.

We care about giving shoppers the content and information they need to make informed decisions, all while helping you conquer your PPC goals.

From paid search and social media to Amazon and shopping ads, your PPC campaigns are in good hands.

2. Loud Mouth Media — Best small agency in the UK

Hiring a partner close to your time zone can have a massive impact on the type of communication you have as well as how long it takes to get a response.

If you’re in Europe or the UK, Loud Mouth Media is an excellent small PPC agency serving big clients like Volvo and BBC, as well as small businesses around the world.

And there’s a reason Loud Mouth Media’s won the “Best Small PPC Agency” in the UK two years in a row — they’re phenomenal at what they do.

With the data and results to back it up.

Plus, they’re Google, Bing, and Facebook partners, so Loud Mouth Media is an excellent choice if you’re interested in those channels.

3. Stryde — Best for eCommerce and B2C businesses

If you’re a B2C business or running an eCommerce store, Stryde is a superb choice because they specialize in eCommerce digital marketing for businesses of all sizes.

Furthermore, the B2B and B2C industries couldn’t’ be more different when it comes to PPC.

And there’s no one better to strategize and manage your product-focused campaigns than an agency that solely works with eCommerce and B2C businesses.

Plus, they have an extensive portfolio of case studies that prove they’re great at what they do.

4. KlientBoost — Best for landing page design + management services

PPC ads drive traffic, and landing pages (typically) convert that traffic into revenue or leads.

So it’s no surprise that landing page design and optimization are crucial to successful PPC campaigns regardless of your industry and business type.

If you don’t have an in-house designer or struggle with creating conversion-focused landing pages, KlientBoost is an excellent PPC partner for your business.

Aside from PPC and social media management, they also specialize in designing new landing pages and optimizing existing ones to help you reach and exceed your PPC goals.

Their in-house team of designers and developers is ready to help you craft excellent customer experiences from their first click to their last.

5. Directive Consulting — Best for SaaS and B2B businesses

B2B businesses and SaaS tools face their own set of unique challenges when it comes to PPC campaigns. After all, you’re targeting other businesses… not individuals.

So you need a PPC strategist and partner that understands how to overcome those challenges.

Directive Consulting specializes in helping software companies conquer every marketing channel from paid search and shopping ads to SEO and CRO.

Whether you’re looking solely for PPC or interested in an entire digital marketing plan from one of the top agencies around, Directive is a fantastic choice. Plus, they offer digital marketing education, and they have a pool of first-party SaaS data you can tap into.

You + the right agency = reliable results

Choosing the best PPC agency for your business is just as important as crafting the perfect copy, designing eye-catching creatives, and publishing conversion-focused landing pages.

There’s no doubt you have a powerful message and life-changing products for the right audience. Plus, you owe it to them to put it in front of them when they need it.

The right PPC agency helps you do just that while helping you generate more leads, make more money, and get more eyes on your brand. It’s a win-win for everyone involved.

The good news is that you now know what to look for throughout the process. So next time you’re looking for your dream PPC agency, use the tips, tricks, and characteristics we talked about.

And remember: an excellent PPC partner and reliable results can make a world of difference for your business. You deserve it and your customers do too.

What do you look for when hiring a PPC agency?

The post How to Choose The Right PPC Agency appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/ppc-agency/ via https://neilpatel.com

See the original post, How to Choose The Right PPC Agency that is shared from https://imtrainingparadise.weebly.com/home/how-to-choose-the-right-ppc-agency via https://imtrainingparadise.weebly.com/home

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0 notes

jjpocketbook · 4 years

Text

How to Choose The Right PPC Agency

In 2017, PPC advertisers invested over $10 billion dollars.

If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money. So, that’s a TON of money.

But year after year, global ad spend across every major PPC channel is growing even higher.

Source: Statistica

And this explosive growth isn’t happening for no reason.

It’s happening because PPC works. It’s the classic “spend money to make money” model. From social media to paid search, PPC is a smart way to see quick results.

But that’s only true if you know what you’re doing.

Which… is where an experienced PPC agency comes in. They spend countless hours experimenting and learning everything there is to know so you don’t have to.

So if you’re looking to hire an agency to create and manage your PPC campaigns but aren’t sure where to start, you’re in the right place. In this article, I cover:

What to look for in a PPC agency

How to work with them for maximum results

Steps to finding the right agency

My top five recommendations

Let’s dive in!

Know your goals and desired outcomes

PPC campaigns exist for a wide variety of reasons. And it’s crucial to have a clear picture of what you hope to achieve before you go through the process of finding the right PPC agency.

Without this essential set of information, you’ll have a hard time making an educated decision.

So before you get started, sit down with your team and set clear goals and expectations. There aren’t any right or wrong answers, but it’s good to understand this from the get-go.

Your goals may include:

Adding more qualified leads to your automated sales funnel

Selling more of a specific product or category of products

Increasing the number of visitors to a landing page

Building awareness for your brand

Right now, you need to set an overall goal for your next campaign. Understanding your expectations makes it easier to communicate what you’re after and ensures everyone’s on the same page.

The idea is to reach a high-level agreement on why you want to hire a PPC agency.

You should also consider the level of participation you want to have throughout the process. Do you want to be super hands-on, or are you hoping for someone to completely take over?

Lastly, don’t worry about the finer details just yet. You can work through the specific metrics and KPIs you want to measure later when you actually sit down with your new PPC partner.

7 characteristics that make a great PPC agency

Now you have a crystal clear picture of your goals, expectations, and level of participation. So it’s time to start talking about what characteristics to look for.

Not all PPC agencies are equal. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform.

One isn’t necessarily better than the other, but it ultimately depends on what you’re looking for.

So use these characteristics as a baseline for creating a list of viable options. They’ll help you narrow your choices down to those PPC agencies that are worth every penny.

From there, you can sit down with them before making a final decision.

Let’s get started!

1. They value data, analytics, and results

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. So data and analytics are crucial to the success of future campaigns.

Furthermore, they also understand the importance of collecting as much information as possible as well as sharing that data with you.

If it’s not clear on their website, be sure to ask questions to help you gauge this before working together. You can ask things like:

What tools do you use to measure essential PPC metrics?

Will you actively share data and results with us?

Do I have independent access to analytics and reporting?

Is a full analytics report included with your offer?

If so, what do you include in those reports?

2. Strategic partnerships and first-party data sources

The longer you’re in business, and the more campaigns you run, the more first-party data you gather about your specific audience and how they behave.

But the best PPC agencies have an extensive database of their own first-party data as well.

Aside from data, smart agencies partner with leading search and social media platforms. Partners are the first to know about new changes and updates.

This means they’re ahead of the game when things change.

Which… seems to happen by the second. So, these strategic partnerships give PPC agencies in-depth insight non-partners don’t have.

Look for indications of this on their website or ask about it if you’re unsure.

3. Knowledge of local search

Furthermore, 76% of those searches lead to an in-store visit on the same day.

Source: Think With Google

So, local search isn’t something your business can afford to ignore if you want to drive foot traffic to a physical location.

Whether you use your business to sell products or meet with clients, it’s crucial to show up in search results at the right time.

Make sure to choose an agency with a strong knowledge of local search (both paid and organic). You may not be able to find this information on their website, so be sure to ask questions.

During your first call, it may help to ask things like:

How do you approach local paid search objectives?

Can you share any local PPC results you’ve produced for similar businesses?

We want to reach our local community. Can you tell me a bit about how that works?

How do you measure the success of location-based keywords?

Do you use bid modifiers for location-specific queries?

4. Strong mobile optimization capabilities

Mobile devices account for over half (53%) of clicks on search ads. The era of designing creatives and writing copy for desktop first… is over.

It’s more important than ever before for PPC ads to be easily accessible on devices of all sizes.

Some agencies may highlight this as a feature on their website, while others may not. So be sure to ask questions during your initial phone calls to ensure they know their stuff.

To gauge this, you can ask things like:

Can you share any mobile-specific results for previous campaigns?

What’re your thoughts on designing PPC ads for mobile rather than desktop?

Do you provide mobile-optimized copy and display ads, or suggestions to improve them?

Do you leverage bid modifiers for mobile devices?

5. They focus on the right PPC channels

Whether you’re interested in search, social, programmatic, shopping, or multi-channel PPC campaigns, it’s essential to find a PPC agency specializing in the platforms you want to use.

There’s no right or wrong marketing channel. But it does depend on your end goal.

Some agencies may only manage search campaigns while others may consult, design, and manage paid social media campaigns. No two campaigns are alike, nor are two PPC agencies.

So first, you have to understand what you’re looking for.

What channels are you considering? Do you need help with design or ad copy as well? Maybe you want a collaborative project, or perhaps you prefer entirely hands-off.

Decide what you need and expect from a PPC agency and use that to guide your decision.

Be sure to sare your expectations and goals during your first meeting to ensure they’re a good fit.

6. Impeccable keyword research

Regardless of the end goal, your PPC agency must understand your campaign’s purpose and help you choose appropriate keywords to target.

This isn’t something you can usually find on their website. So you’ll have to do some digging.

Here are some great questions to ask during your first call:

How do you decide what keywords to focus on?

What keyword research tools do you use?

Can you tell us about your keyword strategy for a similar business?

What metrics do you use to decide if a keyword is performing well?

7. Well-versed in all things digital marketing

PPC advertising doesn’t exist in a vacuum.

It’s usually a small piece of a broader digital marketing strategy.

And the best PPC agencies know this and work to create effective campaigns and PPC strategies to support your high-level business goals.

Sure, PPC requires strong keywords that target the right audiences. But it goes much further than that as well.

Great agencies understand the big picture and oftentimes can help improve other pieces of your digital marketing system because they’re great marketers themselves.

How to work with a PPC agency

Now you know what to look for in a PPC agency.

Doing these things helps put both your business and your agency in a strong position for success.

Set clear goals and communicate your expectations

We talked about this briefly at the beginning of this article, but I want to come back to it again because it’s so important.

Your goals and expectations set the stage for the rest of your partnership.

It’s critical to understand your goals and communicate them with your PPC agency. The best agencies use your goals and expectations to develop a strategic plan that works well for both of you.

So if you’re hesitant or unsure of what you’re after, sit down with your team and revisit this. And make sure you know how to communicate what you want.

Gather and share data from past campaigns

Any first-party data you have can significantly impact the outcome of future campaigns.

Think back to previous partnerships or campaigns you’ve run and gather that information into a clean and easy-to-understand report.

Then, share it with your agency.

Hard data is the best way for them to learn more about your audience’s attributes and behaviors as well as what worked, what didn’t, and why.

This way, they don’t have to reinvent the wheel or start their research from scratch.

Choose one point of contact

To avoid confusion, choose one central point of contact for communications from your agency. This ensures there are no miscommunications or wasted time from several people managing that relationship.

You can certainly have a team working on the project but limit communications to one person.

It also helps simplify things for your agency as well. They always know who to talk to, and they don’t have to worry about waiting too long for your response.

Be prepared for advice and suggestions

Perhaps it’s a suggestion to improve your ad copy or headline.

Always remember they’re the experts, and you hired them for a reason — they know their stuff. So take the time to listen and keep an open mind throughout the process.

Ask all the questions you need to ask

There’s no such thing as a stupid question. And there’s no such thing as too many questions, either. If you’re unsure or confused about anything, the best thing to do is ask.

There’s nothing wrong with not knowing, but there is something wrong with not asking about it.

This helps you learn, and it also helps clear up any confusion about the project. You can rest easy every day, understanding the hows and whys of your campaign.

How to find the right PPC agency for you

There are hundreds (if not more) of PPC agencies to choose from. And choosing the right one is often the hardest part of getting started.

It may also help to make a list of your expectations and requirements before starting your search.

From there, list the companies you’re considering. Be sure to include:

Their specialty areas

What makes them stand out to you

Why they seem like a good fit

Pricing if it’s available online

Any negatives about their business

Then you can use your requirements and expectations to cross off agencies that don’t match what you need. Lastly, schedule a call with the remaining agencies on your list.

This is your chance to interview them just as much as it’s their chance to interview you.

So ask all your questions and take notes throughout the meeting so you can come back to them when making a final decision.

The 5 top PPC agencies

Now you know what to look for, what to expect, and how to decide.

Here are my top PPC agency recommendations for different business types and sizes to kick off your search.

1. Neil Patel Digital — Best multi-channel PPC company

At NPDigital, we leverage our first-party data and search partners to create multi-channel campaigns designed to meet potential customers wherever they hang out online.

Furthermore, we focus on using data to design an excellent customer experience regardless of how and where they interact with your brand.

And now more than ever, consumers are researching before they buy.

We care about giving shoppers the content and information they need to make informed decisions, all while helping you conquer your PPC goals.

From paid search and social media to Amazon and shopping ads, your PPC campaigns are in good hands.

2. Loud Mouth Media — Best small agency in the UK

Hiring a partner close to your time zone can have a massive impact on the type of communication you have as well as how long it takes to get a response.

If you’re in Europe or the UK, Loud Mouth Media is an excellent small PPC agency serving big clients like Volvo and BBC, as well as small businesses around the world.

And there’s a reason Loud Mouth Media’s won the “Best Small PPC Agency” in the UK two years in a row — they’re phenomenal at what they do.

With the data and results to back it up.

Plus, they’re Google, Bing, and Facebook partners, so Loud Mouth Media is an excellent choice if you’re interested in those channels.

3. Stryde — Best for eCommerce and B2C businesses

If you’re a B2C business or running an eCommerce store, Stryde is a superb choice because they specialize in eCommerce digital marketing for businesses of all sizes.

Furthermore, the B2B and B2C industries couldn’t’ be more different when it comes to PPC.

And there’s no one better to strategize and manage your product-focused campaigns than an agency that solely works with eCommerce and B2C businesses.

Plus, they have an extensive portfolio of case studies that prove they’re great at what they do.

4. KlientBoost — Best for landing page design + management services

PPC ads drive traffic, and landing pages (typically) convert that traffic into revenue or leads.

So it’s no surprise that landing page design and optimization are crucial to successful PPC campaigns regardless of your industry and business type.

If you don’t have an in-house designer or struggle with creating conversion-focused landing pages, KlientBoost is an excellent PPC partner for your business.

Aside from PPC and social media management, they also specialize in designing new landing pages and optimizing existing ones to help you reach and exceed your PPC goals.

Their in-house team of designers and developers is ready to help you craft excellent customer experiences from their first click to their last.

5. Directive Consulting — Best for SaaS and B2B businesses

B2B businesses and SaaS tools face their own set of unique challenges when it comes to PPC campaigns. After all, you’re targeting other businesses… not individuals.

So you need a PPC strategist and partner that understands how to overcome those challenges.

Directive Consulting specializes in helping software companies conquer every marketing channel from paid search and shopping ads to SEO and CRO.

You + the right agency = reliable results

Choosing the best PPC agency for your business is just as important as crafting the perfect copy, designing eye-catching creatives, and publishing conversion-focused landing pages.

There’s no doubt you have a powerful message and life-changing products for the right audience. Plus, you owe it to them to put it in front of them when they need it.

The right PPC agency helps you do just that while helping you generate more leads, make more money, and get more eyes on your brand. It’s a win-win for everyone involved.

The good news is that you now know what to look for throughout the process. So next time you’re looking for your dream PPC agency, use the tips, tricks, and characteristics we talked about.

And remember: an excellent PPC partner and reliable results can make a world of difference for your business. You deserve it and your customers do too.

What do you look for when hiring a PPC agency?

The post How to Choose The Right PPC Agency appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/ppc-agency/ via https://neilpatel.com

The original post, How to Choose The Right PPC Agency, has been shared from https://imtrainingparadise.wordpress.com/2020/08/26/how-to-choose-the-right-ppc-agency/ via https://imtrainingparadise.wordpress.com

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marketingcomcaio · 4 years

Text

How to Choose The Right PPC Agency

In 2017, PPC advertisers invested over $10 billion dollars.

If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money. So, that’s a TON of money.

But year after year, global ad spend across every major PPC channel is growing even higher.

Source: Statistica

And this explosive growth isn’t happening for no reason.

It’s happening because PPC works. It’s the classic “spend money to make money” model. From social media to paid search, PPC is a smart way to see quick results.

But that’s only true if you know what you’re doing.

Which… is where an experienced PPC agency comes in. They spend countless hours experimenting and learning everything there is to know so you don’t have to.

So if you’re looking to hire an agency to create and manage your PPC campaigns but aren’t sure where to start, you’re in the right place. In this article, I cover:

What to look for in a PPC agency

How to work with them for maximum results

Steps to finding the right agency

My top five recommendations

Let’s dive in!

Know your goals and desired outcomes

PPC campaigns exist for a wide variety of reasons. And it’s crucial to have a clear picture of what you hope to achieve before you go through the process of finding the right PPC agency.

Without this essential set of information, you’ll have a hard time making an educated decision.

So before you get started, sit down with your team and set clear goals and expectations. There aren’t any right or wrong answers, but it’s good to understand this from the get-go.

Your goals may include:

Adding more qualified leads to your automated sales funnel

Selling more of a specific product or category of products

Increasing the number of visitors to a landing page

Building awareness for your brand

Right now, you need to set an overall goal for your next campaign. Understanding your expectations makes it easier to communicate what you’re after and ensures everyone’s on the same page.

The idea is to reach a high-level agreement on why you want to hire a PPC agency.

You should also consider the level of participation you want to have throughout the process. Do you want to be super hands-on, or are you hoping for someone to completely take over?

Lastly, don’t worry about the finer details just yet. You can work through the specific metrics and KPIs you want to measure later when you actually sit down with your new PPC partner.

7 characteristics that make a great PPC agency

Now you have a crystal clear picture of your goals, expectations, and level of participation. So it’s time to start talking about what characteristics to look for.

Not all PPC agencies are equal. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform.

One isn’t necessarily better than the other, but it ultimately depends on what you’re looking for.

So use these characteristics as a baseline for creating a list of viable options. They’ll help you narrow your choices down to those PPC agencies that are worth every penny.

From there, you can sit down with them before making a final decision.

Let’s get started!

1. They value data, analytics, and results

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. So data and analytics are crucial to the success of future campaigns.

Furthermore, they also understand the importance of collecting as much information as possible as well as sharing that data with you.

If it’s not clear on their website, be sure to ask questions to help you gauge this before working together. You can ask things like:

What tools do you use to measure essential PPC metrics?

Will you actively share data and results with us?

Do I have independent access to analytics and reporting?

Is a full analytics report included with your offer?

If so, what do you include in those reports?

2. Strategic partnerships and first-party data sources

The longer you’re in business, and the more campaigns you run, the more first-party data you gather about your specific audience and how they behave.

But the best PPC agencies have an extensive database of their own first-party data as well.

Aside from data, smart agencies partner with leading search and social media platforms. Partners are the first to know about new changes and updates.

This means they’re ahead of the game when things change.

Which… seems to happen by the second. So, these strategic partnerships give PPC agencies in-depth insight non-partners don’t have.

Look for indications of this on their website or ask about it if you’re unsure.

3. Knowledge of local search

Furthermore, 76% of those searches lead to an in-store visit on the same day.

Source: Think With Google

So, local search isn’t something your business can afford to ignore if you want to drive foot traffic to a physical location.

Whether you use your business to sell products or meet with clients, it’s crucial to show up in search results at the right time.

Make sure to choose an agency with a strong knowledge of local search (both paid and organic). You may not be able to find this information on their website, so be sure to ask questions.

During your first call, it may help to ask things like:

How do you approach local paid search objectives?

Can you share any local PPC results you’ve produced for similar businesses?

We want to reach our local community. Can you tell me a bit about how that works?

How do you measure the success of location-based keywords?

Do you use bid modifiers for location-specific queries?

4. Strong mobile optimization capabilities

Mobile devices account for over half (53%) of clicks on search ads. The era of designing creatives and writing copy for desktop first… is over.

It’s more important than ever before for PPC ads to be easily accessible on devices of all sizes.

Some agencies may highlight this as a feature on their website, while others may not. So be sure to ask questions during your initial phone calls to ensure they know their stuff.

To gauge this, you can ask things like:

Can you share any mobile-specific results for previous campaigns?

What’re your thoughts on designing PPC ads for mobile rather than desktop?

Do you provide mobile-optimized copy and display ads, or suggestions to improve them?

Do you leverage bid modifiers for mobile devices?

5. They focus on the right PPC channels

Whether you’re interested in search, social, programmatic, shopping, or multi-channel PPC campaigns, it’s essential to find a PPC agency specializing in the platforms you want to use.

There’s no right or wrong marketing channel. But it does depend on your end goal.

Some agencies may only manage search campaigns while others may consult, design, and manage paid social media campaigns. No two campaigns are alike, nor are two PPC agencies.

So first, you have to understand what you’re looking for.

What channels are you considering? Do you need help with design or ad copy as well? Maybe you want a collaborative project, or perhaps you prefer entirely hands-off.

Decide what you need and expect from a PPC agency and use that to guide your decision.

Be sure to sare your expectations and goals during your first meeting to ensure they’re a good fit.

6. Impeccable keyword research

Regardless of the end goal, your PPC agency must understand your campaign’s purpose and help you choose appropriate keywords to target.

This isn’t something you can usually find on their website. So you’ll have to do some digging.

Here are some great questions to ask during your first call:

How do you decide what keywords to focus on?

What keyword research tools do you use?

Can you tell us about your keyword strategy for a similar business?

What metrics do you use to decide if a keyword is performing well?

7. Well-versed in all things digital marketing

PPC advertising doesn’t exist in a vacuum.

It’s usually a small piece of a broader digital marketing strategy.

And the best PPC agencies know this and work to create effective campaigns and PPC strategies to support your high-level business goals.

Sure, PPC requires strong keywords that target the right audiences. But it goes much further than that as well.

Great agencies understand the big picture and oftentimes can help improve other pieces of your digital marketing system because they’re great marketers themselves.

How to work with a PPC agency

Now you know what to look for in a PPC agency.

Doing these things helps put both your business and your agency in a strong position for success.

Set clear goals and communicate your expectations

We talked about this briefly at the beginning of this article, but I want to come back to it again because it’s so important.

Your goals and expectations set the stage for the rest of your partnership.

It’s critical to understand your goals and communicate them with your PPC agency. The best agencies use your goals and expectations to develop a strategic plan that works well for both of you.

So if you’re hesitant or unsure of what you’re after, sit down with your team and revisit this. And make sure you know how to communicate what you want.

Gather and share data from past campaigns

Any first-party data you have can significantly impact the outcome of future campaigns.

Think back to previous partnerships or campaigns you’ve run and gather that information into a clean and easy-to-understand report.

Then, share it with your agency.

Hard data is the best way for them to learn more about your audience’s attributes and behaviors as well as what worked, what didn’t, and why.

This way, they don’t have to reinvent the wheel or start their research from scratch.

Choose one point of contact

To avoid confusion, choose one central point of contact for communications from your agency. This ensures there are no miscommunications or wasted time from several people managing that relationship.

You can certainly have a team working on the project but limit communications to one person.

It also helps simplify things for your agency as well. They always know who to talk to, and they don’t have to worry about waiting too long for your response.

Be prepared for advice and suggestions

Perhaps it’s a suggestion to improve your ad copy or headline.

Always remember they’re the experts, and you hired them for a reason — they know their stuff. So take the time to listen and keep an open mind throughout the process.

Ask all the questions you need to ask

There’s no such thing as a stupid question. And there’s no such thing as too many questions, either. If you’re unsure or confused about anything, the best thing to do is ask.

There’s nothing wrong with not knowing, but there is something wrong with not asking about it.

This helps you learn, and it also helps clear up any confusion about the project. You can rest easy every day, understanding the hows and whys of your campaign.

How to find the right PPC agency for you

There are hundreds (if not more) of PPC agencies to choose from. And choosing the right one is often the hardest part of getting started.

It may also help to make a list of your expectations and requirements before starting your search.

From there, list the companies you’re considering. Be sure to include:

Their specialty areas

What makes them stand out to you

Why they seem like a good fit

Pricing if it’s available online

Any negatives about their business

Then you can use your requirements and expectations to cross off agencies that don’t match what you need. Lastly, schedule a call with the remaining agencies on your list.

This is your chance to interview them just as much as it’s their chance to interview you.

So ask all your questions and take notes throughout the meeting so you can come back to them when making a final decision.

The 5 top PPC agencies

Now you know what to look for, what to expect, and how to decide.

Here are my top PPC agency recommendations for different business types and sizes to kick off your search.

1. Neil Patel Digital — Best multi-channel PPC company

At NPDigital, we leverage our first-party data and search partners to create multi-channel campaigns designed to meet potential customers wherever they hang out online.

Furthermore, we focus on using data to design an excellent customer experience regardless of how and where they interact with your brand.

And now more than ever, consumers are researching before they buy.

We care about giving shoppers the content and information they need to make informed decisions, all while helping you conquer your PPC goals.

From paid search and social media to Amazon and shopping ads, your PPC campaigns are in good hands.

2. Loud Mouth Media — Best small agency in the UK

Hiring a partner close to your time zone can have a massive impact on the type of communication you have as well as how long it takes to get a response.

If you’re in Europe or the UK, Loud Mouth Media is an excellent small PPC agency serving big clients like Volvo and BBC, as well as small businesses around the world.

And there’s a reason Loud Mouth Media’s won the “Best Small PPC Agency” in the UK two years in a row — they’re phenomenal at what they do.

With the data and results to back it up.

Plus, they’re Google, Bing, and Facebook partners, so Loud Mouth Media is an excellent choice if you’re interested in those channels.

3. Stryde — Best for eCommerce and B2C businesses

If you’re a B2C business or running an eCommerce store, Stryde is a superb choice because they specialize in eCommerce digital marketing for businesses of all sizes.

Furthermore, the B2B and B2C industries couldn’t’ be more different when it comes to PPC.

And there’s no one better to strategize and manage your product-focused campaigns than an agency that solely works with eCommerce and B2C businesses.

Plus, they have an extensive portfolio of case studies that prove they’re great at what they do.

4. KlientBoost — Best for landing page design + management services

PPC ads drive traffic, and landing pages (typically) convert that traffic into revenue or leads.

So it’s no surprise that landing page design and optimization are crucial to successful PPC campaigns regardless of your industry and business type.

If you don’t have an in-house designer or struggle with creating conversion-focused landing pages, KlientBoost is an excellent PPC partner for your business.

Aside from PPC and social media management, they also specialize in designing new landing pages and optimizing existing ones to help you reach and exceed your PPC goals.

Their in-house team of designers and developers is ready to help you craft excellent customer experiences from their first click to their last.

5. Directive Consulting — Best for SaaS and B2B businesses

B2B businesses and SaaS tools face their own set of unique challenges when it comes to PPC campaigns. After all, you’re targeting other businesses… not individuals.

So you need a PPC strategist and partner that understands how to overcome those challenges.

Directive Consulting specializes in helping software companies conquer every marketing channel from paid search and shopping ads to SEO and CRO.

You + the right agency = reliable results

Choosing the best PPC agency for your business is just as important as crafting the perfect copy, designing eye-catching creatives, and publishing conversion-focused landing pages.

There’s no doubt you have a powerful message and life-changing products for the right audience. Plus, you owe it to them to put it in front of them when they need it.

The right PPC agency helps you do just that while helping you generate more leads, make more money, and get more eyes on your brand. It’s a win-win for everyone involved.

The good news is that you now know what to look for throughout the process. So next time you’re looking for your dream PPC agency, use the tips, tricks, and characteristics we talked about.

And remember: an excellent PPC partner and reliable results can make a world of difference for your business. You deserve it and your customers do too.

What do you look for when hiring a PPC agency?

The post How to Choose The Right PPC Agency appeared first on Neil Patel.

How to Choose The Right PPC Agency Publicado primeiro em https://neilpatel.com

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