#not great than Dinotrux but it's great

[agathazinha2009]

So, everyone in Dinotrux fandom have the Main Au and random Aus right?

I love alternative Universes, the not main ones especifically. I have Two alternative Au besides the Main one. The first is a Swapped, The villains are Heros, and Heros are villains. and the Second is the Dinotrux x My little pony Au, Why? cause half Dinotrux voice actors also act in Mlp(Ashleigh Ball, Matt hill, Andrew Francis), In my head, Dinotrux and Mlp are like a alternative universe of each other lmao deal with this.

Now, What are you guys alternative Au besides the main one?

[a34trgv2]

The Problem With Bad Adaptations/Spin-Offs

In today's entertainment landscape, there's definitely a surplus of adaptations and spin-offs of pre-existing IPs. While some are very well crafted and more than worthy additions to the franchise, others are, to put it simply, not. This post will dissect why bad adaptations and spin-offs do more harm to the IP than good and what aspiring creators can do to avoid these missteps.

If you're assuming that this post is going to point to the executives who only care about money as opposed to quality, you're sorely mistaken. Executives need to be finance and business savy so that they can keep the company running. The real root cause of an adaptation/spin-off's shortcommings falls on the shoulders of the creators. They're the ones who went ahead with the creative decisions, they're the ones that put the whole thing together, they're the one's whose name is slapped under the director or creator's credit. The executives may care more about how the project rakes in profits, but it's the creator's responsibility to make sure it's entertaining to the audience.

You know how many fans of books disregard the movie with the saying "the book was better" regardless if the movie was good or bad? Well, this saying is most predominantly used for bad adaptations because when they fail, the original book is used as evidence to support fans criticism. While changing things from the source material is a given with adaptations, the adaptation should make for an entertaining retelling of the original story with well rounded and fully developed characters, creative would building and really good acting. Films like Percy Jackson and The Olyimpians, Alexander and the Terrible, Horrible, No Good, Very Bad Day (what is up with that title being so long?!), and The Devil All The Time fail at all these essentials, and as such make for sloppy movies that don't do the books they're based on justice.

Like adaptations, spin-offs should be worthy additions to the original IP. Yet often, a spin-off is mediocre at best and absolutely terrible at worst. By haing a spin-off turn out bad, the creators inadvertently justify the doubts of naysayers who felt the spin-off was unnecessary. Planet Sheen, for example, could've been a really funny show that expanded the Jimmy Neutron universe and provide some more creative ideas. Yet because it turned out to be so unfunny and unfocused, fans of Jimmy Neutron were made correct into thinking it was unnecessary. This badly made spin-off is now a permanent stain on the legacy of the original IP and creators have no one to blame but themselves.

DreamWorks Animation has got to have the worst track record when it comes to their spin-offs and adaptations. With some notable exceptions such as She-Ra and the Princesses of Power, Dinotrux and the Dragons series, most of their shows are some of the worst cartoons ever made and do a great disservice to the original IP. Among them, Legends of Awesomeness is the worst offender and the pinnacle example of how NOT to make a spin-off. The animation is terrible, the writing is atrocious, the voice acting is very bad, and the characters are one note and annoying. The worst part about the show is Po and how he's completely out of character. Where in the movies he's a really nice guy with genuine love and respect for kung fu, the show makes him a lazy, unfunny and annoying cheat who lies and decieves his way to get what he wants. Unfortunately, DreamWorks Animation has not learned the right lessons as their recent spin-off, The Bad Guys: A Very Bad Holiday, was absolutely terrible and their new Megamind series looks, unsurprisingly, abominable.

To anyone who's tasked with making a spin-off or adaptation, here's the mistakes you need to avoid in order to make a worthy addition to the IP. Firstly, don't assume your audience is already family with the source material, because more often than not, they aren't. Second, familiarize yourself with the IP and understand why it worked in the first place and how to apply those qualities to your work while still putting your personal stamp on it. Third, don't make changes to the story or characters because you were told to by the executives or because you think it would be funny or more digestible for the audience. Before you make any changes, consult your head writer and actors and ask them what they think. Lastly, consult the producer on how to work around budgetary limitations. If you're given a set budget, don't use that as an excuse to make your work visually dull. This is especially true with animation, where you can tell they had a small budget based on how flat and weightless the visuals are. My advice when making a spin-off based on a 3D animated movie is to hire art and animation directors with impressive resumes and who can deliver quality animation even under limited budgets.

Making an adaptation/spin-off is hard, much like making any movie or TV show with an original story. That said, I think the creators of adaptations and spin-offs of established IPs have a responsibility to not only do the source material justice, but also make an entertaining product that reintroduces the IP to new audiences. When the adaptation and spin-off is mediocre or terrible, it angers fans and alienates newcomers. We could've had a whole new generation of fans of The Green Hornet by now. But because the 2011 movie staring Seth Rogan was so mediocre and underperformed financially, the IP was sent right back into obscurity with a reboot stuck in development limbo. To conclude, an adaptation/spin-off should be more than just an addition to the franchise; it should be a very good appetizer to an already great main course.

[dragonprincefan]

Hey Dragon Fans! Let’s do a round up of all the information we’ve gotten so far about The Dragon Prince! This is quite a lot of info, so I’ll be throwing the bulk of it under a cut. (There will be spoilers for episode 1 of the show below the cut.)

The Dragon Prince, developed by Wonderstorm Inc., animated by Bardel Entertainment, and distributed by Netflix will be releasing all the episodes of the first season on September 14, 2018.

The official summary is, “Two human princes forge an unlikely bond with the elven assassin sent to kill them, embarking on an epic quest to bring peace to their warring lands.”

You can watch the promotional trailer here: https://www.youtube.com/watch?v=D7Bf7JLnlOU

Promotional taglines used by the official accounts have been “Destiny is a book you write yourself!” and “dragon big”.

Netflix currently has the show rated as TV-Y7 for Fantasy Violence. The animation is cell-shaded CG, much like what you see in Fire Emblem, Guilty Gear, or Avatar: The Lost Episodes.

The show will have an accompanying video game developed by Wonderstorm* with the story tellers for both show and game working closely together to ensure the stories being told are well integrated and complementary.

Our lead characters for the Netflix series are Callum, the elder human prince, Ezran, the human crown prince, and Rayla, a Moonshadow Elven Assassin.

The universe The Dragon Prince takes place in is divided into two primary areas, Xadia, the magical lands in the East, and the five great human kingdoms in the West. Centuries ago, Thunder the King of Dragons guarded the border between Xadia and the Human Kingdoms.

In the TDP universe, there were originally six types of magic: moon, sun, stars, earth, ocean, and sky. Humans developed a seventh type of magic, Dark Magic. With Dark Magic you find a creature that has that magic as part of their essence, you consume it quickly, and it unleashes a great amount of magic quickly. Dark Magic became a shortcut to great, fast power, but led to corruption and was wielded at the expense of the varied, intelligent, and powerful magical creatures of Xadia. The dragons and the elves allied to try to put a stop to the humans’ use of Dark Magic, but the Dragon King Thunder was killed by humans using dark magic and Thunder’s only egg and heir, The Dragon Prince, was destroyed. Now the world stands on the edge of all out war...

The first episode is titled “Book 1: Moon, Episode 1: Echoes of Thunder” and was premiered at the SDCC 2018 panel. You can read IGN’s review of the episode here.

SPOILERS FOR EPISODE ONE BEGIN HERE

Ezran is scared of thunderstorms and likes to steal treats from the baker with his pet glow toad, Bait. Glow toads are described as “the Grumpy Cat of magical illusionary amphibians.”

Even though Callum is older he is not the crown prince because he is the stepson of the king. This means Callum and Ezran are half brothers. The condition and whereabouts of Callum and Ezran’s mother is reported to be a spoiler. The King is a black man, and it appears that Ezran may be biracial.

One of the royal guards Sorin/Soren/Zoren (spelling unknown) is tasked with training Callum in sword fighting. Callum is disinterested and prefers to draw, unless Soren’s sister, Claudia, is around. Callum appears to have a crush on Claudia, and Soren helps by going easy on him in sparring sessions in front of her. Claudia appears to be very studious and nearly runs into a tree while reading because she is too focused on her book. Claudia and Soren’s father is a highly placed lord and leader of the royal army/guard.

It looks like Callum will be learning to use magic over the course of the show. What type of magic he uses is currently unknown. Based on the trailer I think that may be Claudia also shown using magic. Regardless of her identity, I suspect what the dark haired female magic user in the trailer is using is the Dark Magic we’ve seen discussed.

The elves that Rayla is a member of are called Moonshadow Elves (white haired elves with dark horns) and they literally draw power from the moon. They are at thier strongest during the full moon. The bracelet Rayla wears was acquired during a ceremony swearing loyalty to the Dragon King’s cause/memory(?). Moonshadow Elves demonstrate at minimum some form of cloaking magic, but can still be detected by certain types of animals. Rayla has a Scottish accent.

Rayla is going to be something of a mysterious figure and strongly conflicted about her role in current events, “testing her sense of right and wrong.” She tries to tell herself that “an assassin does not decide right or wrong, only life and death.”*

When the Moonshadow Elves stage an attack on the castle, the King decides to send Callum and Ezran away for thier own safety. Meanwhile, Soren and Claudia are ordered by thier father to stop the assassins. Callum wants to help but is told he cannot because he is only 14 (and 3/4!) years old and he must be 15 to fight.

There was a black-haired guard in the first episode (the one attacked by Rayla) that had not been formally named, but when asked by the panel audience they named him Marcos.

END OF  SPOILERS FOR EPISODE ONE

During the Q&A session (I’ve discussed this with several people who were in the room now trying to get clarity) it sounds like the question of if there would be LGBT+ representation in the show was very narrowly sidestepped. They told the panel audience that any sort of answer would be a spoiler. It seems likely that there will be LGBT+ representation, but it has not been explicitly promised, and I urge folk to temper expectations with the knowledge that while it’s wrong to use the TV-Y7 rating as a reason to not show canonically LGBT+ characters, it may end up being outside the Wonderstorm team’s hands to try to get it on screen. I’m cautiously optimistic. We’ll have to wait and see.

The staff did say they are strongly dedicated to creating an inclusive and diverse fantasy universe, with an especial focus on visible ethnic diversity. We can already see the beginning of that with the King and Ezran.

Being on Netflix permits the staff to do a darker take on the story than they might have been permitted on network television, and they’re excited to get to tell a complex and nuanced story that explores moral grays and the idea that there are both good and bad actors in every group and culture. That said, they want this series to be fun, light-hearted, and quirky too.

The SDCC panel gave away two goodies to anyone lucky enough to get into the panel, a large physical poster version of the concept art we first saw with the initial announcement and an enamel pin of Ezran’s pet glow toad, Bait. The backing for the enamel pin announced that Hot Topic will be carrying exclusive merchandise for The Dragon Prince beginning in September 2018.

(A big thank you to elventhespian, owldee, and kohisu for thier live blogs of the SDCC 2018 panel.) 

Official TDP social media accounts:

Tumblr - @dragonprinceofficial

Twitter - @thedragonprince

Instagram - https://www.instagram.com/dragonprinceofficial/

Facebook - https://www.facebook.com/dragonprinceofficial

YouTube - https://www.youtube.com/channel/UCPn8cnHhLHMQrGCmS0K5aBQ

TDP CAST AND CREW

The show is being helmed by Aaron Ehasz (Avatar: The Last Airbender, Futurama) and Justin Richmond (Uncharted 2, 3, & 4). Other staff members include: 

Executive Producer -- Giancarlo Volpe (Avatar: The Last Airbender, Green Lantern: The Animated Series, Star vs the Forces of Evil)

Composer -- Frederik Wiedmann (Green Lantern: The Animated Series, The Damned, Dying of the Light, various DC animated films)

Executive at Netflix -- Jenna Boyd (Avatar: The Last Airbender)

Animation Directors --  Meruan Salim, Carlyle Wilson

Animation Coordinator -- Tony Power (Teenage Mutant Ninja Turtles)

Lead Animator -- Brian Ahlf (Teenage Mutant Ninja Turtles) , Eric Childs (Teenage Mutant Ninja Turtles), Brian Kavanagh (DinoTrux), Kevin Kyle (The Adventures of Puss in Boots), Jody Prouse (DinoTrux, The Adventures of Puss in Boots)

Other Wonderstorm Staff -- Robert Cogburn, Devon Giehl, Danika Harrod, Iain Hendry, Dan Liebgold, Lauren Topal, Neil Mukhopadhyay, Justin Santistevan, Lulu Younes

Various Animators, Storyboard & Graphic Artists, Directors, etc -- Sabrina Ali, Laura Ambrosiano, Nicki Bianchini, CT Chrysler, Frankie Franco III, Zakiah Grant, Chelsea Gratzlaff, Tim Kaminski, Erica Kim, Nasus Lee, Jessica Mahon, Katie Olson, Daniel Pira, Candice Prince‏, Devin Rosychuk, Alicia Schaeffer, Siggy Sigmond, Eman Thabet

Voice Actor [Callum] -- Jack DeSena (Sokka on Avatar: The Last Airbender)

Voice Actor [Ezran] -- Sasha Rojen (The Flash, iZombie)

Voice Actor [Rayla] -- Paula M. Burrows [@paulamburrows]

Voice Actor [Claudia] -- Racquel Belmonte [@raqattack5 | x] (Sira on Lego Elves)

Voice Actor [Soren] -- Jesse Inocalla [@jinocalla] (The Little Prince, Dead Rising 4) 

Voice Actor [King Harrow] --  Luc Roderique [@lucroderique]

Voice Actor [Runaan] -- Jonathan Holmes

Voice Actor -- Rena Anakwe [@DJLadyLane | x] (Sapphire Shores on My Little Pony: Friendship is Magic)

Voice Actor -- Erik Todd Dellums [@ErikToddDellums | x | x] (Koh on Avatar: The Last Airbender)

Voice Actor -- Adrian Petriw [@adrianpetriw | x] (Adam in The Hollow)

Voice Actor -- Jason Simpson [@aboySimpson] (Cyclops on The Hollow)

I’m looking forward to having a fun fan experience with everyone in the months to come! 

Fan accounts to watch on twitter: DragonPrinceFan, The Dragon Prince Podcast, and Mundo Avatar (news in Portuguese)

Dedicated fan accounts to watch on tumblr: @dragonprincefan and @tdp-news

[dazringtail]

About King Julien and the other characters of Madagascar

So, i’ve been visiting a couple of zoos recently (even one in France!) and you know what i’ve noticed? Maybe you can see it yourself?

Visit zoos with Lions, Zebras, Giraffes, Hippos, Penguines and Lemurs (doesn’t have to be the same zoo), stand by their enclosures and listen to what the visitors (mainly children) say. Did you notice something? What animal got recognized the most? Which name did the children say more frequently?

Well, i can save you the leg-work, it’s going to be King Julien. Guaranteed.

Why? Because of all the characters of the whole Mada-Franchise HE’s the most recognizeable and memorable!

I mean, besides KJ the only other name i’ve heard often was Nemo for a clownfish.

379 zoos in Europe (54 of them in Germany alone) got Lemurs (and that’s for the Ringtails only)! Yes, 379. I like to believe KJ had a big impact on that number since 2005, but i couldn’t find any sources to proof that’s really true other than what a zookeeper told me.

Still, Cattas and pretty much all lemurs are still endangered, the most endangered Lemur is the blue-eyed black lemur if i’m not mistaking (poor Horst)! There are approx. 2000 Cattas living in the wild and 2400 in captivity.

I think KJ is the one who made lemurs as popular as they are today and legitimately saved them from complete extinction... for now. I mean, he’s quite literally the face of lemurs in pop-culture! People like seeing them in zoos!

Ofcourse this bears a big risk as many people want to have Lemurs as pets, too, because of how cool he is... It’s a bad idea! I’ve talked to a lemur owner and she said they’re literally toddlers that can climb, jump and get everywhere...

I digress, however, my point is that Dreamworks should be focusing on KJ in their next Mada movie, because he’s the face of their Mada-franchise. Granted Madagascar is not the biggest franchise they got, according to the Google trends it’s Boss Baby right now. Infact Madagascar seems to be one of the lowest as of now (still better than Dinotrux, tho). But all those franchises don’t represent a species that’s close to extinction, except for Madagascar!

@dreamworksanimation

That’s why Madagascar is important. And that’s why it should be more about Madagascar and King Julien! Atleast to make people aware of the existance of it and the lemurs! I think if they would take madagascars deforestation problem into account and, for example, make KJ fight against it, they could do a great step forward to saving madagascars wildlife! I don’t say it would magically solve the problem, that’s utopical, but it would have some impact atleast!

[toysrevkidstv]

Gideon and Logan unbox and play with the BLAZE & The Monster Machines Flip Race Speedway play set. Blaze is off to the races on the Velocityville speedway! Use the turbo launcher to clear the jump and zoom around the speedway. Blaze is fast, but if he wants to win this race, he's going to need more speed than ever before. Switch the track rails to send him into the transforming turbo flipper. With the simple flip of a lever, Blaze transforms from a monster truck into a race car! Now he's got the Blazing Speed he needs to win the race! Blaze and the Monster Machines is the first preschool series to comprehensively cover all areas of STEM (Science, Technology, Engineering, Math) in every episode. Blaze and the Monster Machines follows Blaze and AJ, as they explore the physics of how things move, tackle problems through scientific inquiry and mathematics and discover the parts needed to make everyday technologies work. Each action-packed episode is filled with monster trucks, physical humor and upbeat original songs with lyrics that highlight a STEM-related concept, such as adhesion, friction, force, trajectory and magnetism. This super awesome race track has a Turbo Launcher, a Turbo Flipper, and even includes a Flip and Race Blaze! We had so much fun playing with this awesome play set! Great toy for kids who love Blaze and The Monster Machines, cars, or racing! Join us next time for more fun videos! Please Subscribe, Share, Comment and Like!!! Please show your support by commenting and subscribing to our channel. We would love to hear from you. Thanks for watching and subscribing!! Keep watching for more fun videos! We hope you enjoyed our video. Thanks for watching!!! Please Like & Subscribe! SUBSCRIBE for more awesome TOY REVIEWS on KIDS TV ▶▶ ----About our Channel---- This is a child and family oriented channel reviewing and playing with toys, such as Play-Doh, Paw Patrol, Disney Cars, Caillou, DinoTrux toys,Thomas & Friends, Monsters University, Disney Planes, Sesame Street Elmo & Cookie Monster, The Smurfs, Playskool Imaginext Batman, Robin, Mr. Freeze, Penguin, Riddler, Cat Woman, Bane, "Justice League" Justice League, Lightning McQueen, "Lightning McQueen", Mater, Ramone, Sarge, Sally, and "Disney cars" Disney cars, "Custom Disney cars" Custom Disney cars Rescue Bots Lego Duplo and much more! Thanks again for watching! by Toy Reviews on Kids TV with Gideon & Logan

[ramialkarmi]

YouTube is making a play for Nickelodeon's lunch money

Kids aren't watching TV the way the used to, yet marketers are still spending on TV ads aimed at children and their parents.

Google is trying to capture some of these budgets with YouTube Kids.

Mattel is moving some of its TV spending to YouTube as part of an annual upfront commitment.

Kids are not watching TV the way they used to, yet marketers focused on advertising for kids and their parents have been slow to recognize that reality, keeping the bulk of their ad budgets in TV.

That may be starting to change.

Mattel, the maker of iconic toy brands like Barbie and new entrants like Dinotrux, is making its first "upfront" ad spending commitment to YouTube Kids, Google's kids-only app that was rolled out in February of 2015.

Many marketers buy traditional TV ads space on an annual, year-long basis to lock up inventory and prices, in a process known in ad circles as the "upfront" market. This tradition has rarely translated to digital media.

The toy marketer declined to say how much money it had committed to YouTube Kids other than to say it's an eight-figure deal. According to Catherine Balsam-Schwaber, chief content officer at Mattel, the company's digital ad spending has jumped by 40% over the past year.

"This is a first of a kind and a first ever such deal for Mattel," said Balsam-Schwaber. "We’re really excited. This is a reflection of a shift we’re seeing in digital media. With anything that is new [you wait to see if there's] momentum. That has to become clear. But you see this generation after generation as media habits change."

To be sure, it won't be easy to changes marketers' habits. Despite all the talk you might hear about kids only watching Netflix or videos on their parents' phones, kids TV is still an $800 million market, according to Variety.

But as the Wall Street Journal's Joe Flint recently reported, kids TV networks are seeing audiences flee, particularly Disney.

That represents a good opportunity for YouTube Kids, which promises a fully contained, kids-only collection of short and long videos, with several options designed to give parents control of viewing time.

Malik Ducard, YouTube's global head of family and learning, told Business Insider that YouTube Kids now reaches more than 11 million viewers each week across the globe, up from 8 million as of February. The app has generated over 30 billion views to date.

"We have great momentum, and we’re excited by the reception across the board," he said.

Rachel Saunders, insights and strategy director at The Cassandra Report, which conducts research on millennials and generation Z , said that among young consumers, YouTube is on par in popularity with networks like Nickelodeon and Cartoon Network. The firm found that 44% of kids between the ages of 7 and 12 say they use YouTube multiple times day, though the research didn't specify YouTube Kids.

YouTube Kids still faces challenges. Advertisers in this category are cautious when it comes to digital media.

That's because marketers and media companies in this universe need to comply with the Children's Online Privacy Protection Rule (known as COPPA), which is overseen by the Federal Trade Commission. COPPA among other things prohits targeting kids with ads using behavioral data.

No advertiser wants to end up running ads on the wrong website or being caught using any kind of personal data to sell children toys.

Another challenge YouTube kids grapples with: regular YouTube. Some kids advertisers say they are already running ads on kid-friendly YouTube channels, such as the toys unboxing influencer EvanTube.

"There’s that grey area between advertising and entertainment that plays well on YouTube, but it's harder to regulate," said Saunders.

One of the appeals of YouTube Kids is that it's a safe, well lit and closed environment for kids' brands. And Google says it is expanding its programming offerings to widen its usage. Ducard noted that kids and parents can personalize the app experience.

"It serves a broad range of kids ages," he said. "That includes 9-year-olds into science experiments and 4-year olds into nursery rhymes. There are many different experiences."

Join the conversation about this story »

NOW WATCH: Google's DeepMind AI just taught itself to walk

[deafhard-blog]

New Post has been published on ObodoInfo

New Post has been published on http://obodoinfo.com/friday-after-next-the-jurassic-park-trilogy-more-coming-to-netflix-in-march/

“Friday After Next,” The Jurassic Park Trilogy & More Coming To Netflix In March

“Friday After Next,” The Jurassic Park Trilogy & More Coming To Netflix In March

Everything that’s coming to Netflix in March.

While Netflix has been ramping up their original content lately, they’re still a great source of non-Netflix TV shows and movies too. They have a solid lineup coming in March, mixing classics like the Jurassic Park trilogy, Friday After Next, and The Waterboy with obscure shows and their original content.

March is set to be a great month for Netflix, as their launching more original shows and movies than ever. Stuff like Burning Sands, The Discovery and Marvel’s Iron Fist are sure to keep people coming back for more. Check out everything that’s coming to Netflix next month below. What are you most looking forward to?

While Netflix has been ramping up their original content lately, they’re still a great source of non-Netflix TV shows and movies too. They have a solid lineup coming in March, mixing classics like the Jurassic Park trilogy, Friday After Next, and The Waterboy with obscure shows and their original content.

March is set to be a great month for Netflix, as their launching more original shows and movies than ever. Stuff like Burning Sands, The Discovery and Marvel’s Iron Fist are sure to keep people coming back for more. Check out everything that’s coming to Netflix next month below, broken down by release date. What are you most looking forward to?

MARCH 1

Angry Birds: Season 2 (2013)

Blazing Saddles (1974)

Chicago (2002)

Deep Run (2015)

Dirt Every Day: Season 1 (2013)

Epic Drives: Season 2 (2015)

Friday After Next (2002)

Head 2 Head: Season 2 (2013)

Hot Rod Unlimited: Season 1 (2013)

Ignition: Season 1 (2013)

Impossible Dreamers (2017)

Jurassic Park (1993)

Jurassic Park III (2001)

Kate and Mim-Mim: Season 2 (2015)

Know Your Enemy – Japan (1945)

Kung Fu Panda (2008)

Let There Be Light (1946)

Memento (2000)

Midnight in Paris (2011)

Nacho Libre (2006)

Nazi Concentration Camps (1945)

Roadkill: Season 2 (2013)

Rolling Stones: Crossfire Hurricane (2012)

San Pietro (1945)

Singing with Angels (2016)

Sustainable (2016)

Slums of Beverly Hills (1998)

The Craft (1996)

This Is Spinal Tap (1984)

Tenacious D in: The Pick of Destiny (2006)

The Lost World: Jurassic Park (1997)

The Memphis Belle: A Story of a Flying Fortress (1944)

The Negro Soldier (1944)

Thunderbolt (1947)

Tunisian Victory (1944)

MARCH 3

Greenleaf: Season 1 (2016)

MARCH 4

Safe Haven (2013)

Available March 5

Señora Acero: Season 3 (2016)

MARCH 7

Amy Schumer: The Leather Special—NETFLIX ORIGINAL

MARCH 8

Hands of Stone (2016)

The Waterboy (1998)

MARCH 9

Thithi (2015)

MARCH 10

Buddy Thunderstruck: Season 1 — NETFLIX ORIGINAL

Burning Sands — NETFLIX ORIGINAL FILM

Love: Season 2 — NETFLIX ORIGINAL

One More Time: Season 1 — NETFLIX ORIGINAL

The Boss’ Daughter (2016)

MARCH 13

Must Love Dogs (2005)

Million Dollar Baby (2004)

MARCH 14

Disney’s Pete’s Dragon (2016)

Jim Norton: Mouthful of Shame — NETFLIX ORIGINAL

MARCH 15

Disney’s The BFG (2016)

Notes on Blindness (2016)

MARCH 16

Beau Sejour: Season 1 – NETFLIX ORIGINAL

Coraline (2009)

MARCH 17

Deidra & Laney Rob a Train — NETFLIX ORIGINAL FILM

Julie’s Greenroom: Season 1 — NETFLIX ORIGINAL

Marvel’s Iron Fist: Season 1 — NETFLIX ORIGINAL

Naledi: A Baby Elephant’s Tale (2016)

Pandora—NETFLIX ORIGINAL FILM

Samurai Gourmet: Season 1 — NETFLIX ORIGINAL

MARCH 18

Come and Find Me (2016)

The Vampire Diaries: Season 8 (2016)

MARCH 20

El Reemplazante: Season 1-2 (2012)

MARCH 21

Ali & Nino (2016)

Another Forever (2016)

Evolution (2015)

Fire at the Sea (Fuocoammare) (2016)

MARCH 23

How to Get Away with Murder: Season 3 (2016)

Welcome to New York (2015)

MARCH 24

Bottersnikes & Gumbles: Season 2 — NETFLIX ORIGINAL

Déjà Vu (2006)

Felipe Neto: My Life Makes No Sense — NETFLIX ORIGINAL

Grace and Frankie: Season 3 — NETFLIX ORIGINAL

Ingobernable: Season 1 — NETFLIX ORIGINAL

Spider (2007)

The Square (2008)

The Most Hated Woman in America — NETFLIX ORIGINAL FILM

Who Framed Roger Rabbit (1988)

MARCH 25

The Student Body (2017)

USS Indianapolis: Men of Courage (2016)

MARCH 26

The Life Aquatic with Steve Zissou (2004)

MARCH 27

Better Call Saul: Season 2

MARCH 28

Archer: Season 7 (2016)

Jo Koy: Live from Seattle—NETFLIX ORIGINAL

MARCH 30

Life in Pieces: Season 1 (2015)

MARCH 31

13 Reasons Why: Season 1 — NETFLIX ORIGINAL

Bordertown: Season 1 — NETFLIX ORIGINAL

Cooper Barrett’s Guide to Surviving Life: Season 1 (2016)

Dinotrux: Season 4 — NETFLIX ORIGINAL

FirstBorn (2016)

Five Came Back — NETFLIX ORIGINAL

GLOW: The Story of the Gorgeous Ladies of Wrestling (2012) Rosewood: Season 1

The Carmichael Show: Season 1-2

The Discovery — NETFLIX ORIGINAL FILM

Trailer Park Boys: Season 11 — NETFLIX ORIGINAL

[ramialkarmi]

YouTube is making a play for Nickelodeon's lunch money

Kids aren't watching TV the way the used to, yet marketers are still spending on TV ads aimed at children and their parents.

Google is trying to capture some of these budgets with YouTube Kids.

Mattel is moving some of its TV spending to YouTube as part of an annual upfront commitment.

Kids are not watching TV the way they used to, yet marketers focused on advertising for kids and their parents have been slow to recognize that reality, keeping the bulk of their ad budgets in TV.

That may be starting to change.

Mattel, the maker of iconic toy brands like Barbie and new entrants like Dinotrux, is making its first "upfront" ad spending commitment to YouTube Kids, Google's kids-only app that was rolled out in February of 2015.

Many marketers buy traditional TV ads space on an annual, year-long basis to lock up inventory and prices, in a process known in ad circles as the "upfront" market. This tradition has rarely translated to digital media.

The toy marketer declined to say how much money it had committed to YouTube Kids other than to say it's an eight-figure deal. According to Catherine Balsam-Schwaber, chief content officer at Mattel, the company's digital ad spending has jumped by 40% over the past year.

"This is a first of a kind and a first ever such deal for Mattel," said Balsam-Schwaber. "We’re really excited. This is a reflection of a shift we’re seeing in digital media. With anything that is new [you wait to see if there's] momentum. That has to become clear. But you see this generation after generation as media habits change."

To be sure, it won't be easy to changes marketers' habits. Despite all the talk you might hear about kids only watching Netflix or videos on their parents' phones, kids TV is still an $800 million market, according to Variety.

But as the Wall Street Journal's Joe Flint recently reported, kids TV networks are seeing audiences flee, particularly Disney.

That represents a good opportunity for YouTube Kids, which promises a fully curated, kids-only collection of short and long videos, with several options designed to give parents control of viewing time.

Malik Ducard, YouTube's global head of family and learning, told Business Insider that YouTube Kids now reaches more than 11 million viewers each week across the globe, up from 8 million as of February. The app has generated over 30 billion views to date.

"We have great momentum, and we’re excited by the reception across the board," he said.

Rachel Saunders, insights and strategy director at The Cassandra Report, which conducts research on millennials and generation Z , said that among young consumers, YouTube is on par in popularity with networks like Nickelodeon and Cartoon Network. The firm found that 44% of kids between the ages of 7 and 12 say they use YouTube multiple times day, though the research didn't specify YouTube Kids.

YouTube Kids still faces challenges. Advertisers in this category are cautious when it comes to digital media.

That's because marketers and media companies in this universe need to comply with the Children's Online Privacy Protection Rule (known as COPPA), which is overseen by the Federal Trade Commission. COPPA among other things prohits targeting kids with ads using behavioral data.

No advertiser wants to end up running ads on the wrong website or being caught using any kind of personal data to sell children toys.

Another challenge YouTube kids grapples with: regular YouTube. Some kids advertisers say they are already running ads on kid-friendly YouTube channels, such as the toys unboxing influencer EvanTube.

"There’s that grey area between advertising and entertainment that plays well on YouTube, but it's harder to regulate," said Saunders.

One of the appeals of YouTube Kids is that it's a safe, well lit and closed environment for kids' brands. And Google says it is expanding its programming offerings to widen its usage. Ducard noted that kids and parents can personalize the app experience.

"It serves a broad range of kids ages," he said. "That includes 9-year-olds into science experiments and 4-year olds into nursery rhymes. There are many different experiences."

Join the conversation about this story »

NOW WATCH: Top marketers at Cannes told us how they're reaching millennials and kids who avoid advertising