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#one who got lucky with the algorithm and was able to connect with quite a bit of yall but thats really it
ophernelia · 6 months
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one thing i ask of you guys is to never call yourself a fan of mine. you're not a fan, you just enjoy lykaia. (and i love that lol) also i am no sort of entity to be a fan of. i just write a story and share it. a creative, sure, but not a creator in that sense. and i don't want that to sound like i don't appreciate the support because i do! just understand we're on equal footing. we've got a shared interest, that's all!
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hillbillyoracle · 2 years
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I really really get why people don’t quit social media. 
I mean I always kind of knew but I’m really feeling it these days. 
When I finally got off all algorithmic social media, I thought “cool, now I can figure out creative solutions for all the problems it presents and then I can share those with other people - win/win.” But all I’ve discovered is just how painful it is to swim upstream. 
I have tried so many stinking ideas to create higher quality relationships outside of social media and every single one of them has failed. 
And in the beginning, I wasn’t really resentful toward folks for not meeting me part way or not being able to get a group together but after about 9 months, the resentment is creeping in. I hate it so much and I feel like such an entitled prick. I want to be chill and understanding. 
The situation is really fucked though. 
In researching for social sobriety, I came across a term for the kind of validation and shallow social interactions we get from social media - social snacking. It’s used to describe the fact that we have social appetites and if we fill up on social snacks then we don’t have the urge to make the effort to hang out with people, sacrifice our time to help them, and hold space for them when needed.
I thought when I gave up social snacking, that I’d get my appetite back and I’d just start having more “social meals”. That...did not happen. I mean my appetite came back - hard - but nothing was on offer. Most people repeatedly turned me down when I asked to hang out on Zoom (I’m too far for most people to drive) and wouldn’t work with me on finding alternatives. 
Okay, I thought, I’ll try to broaden my taste. I tried harder to meet people in my new town but quickly found out how daunting it is being a sober 30 something queer in a small rural town. I’m also often sick so getting out to events is often painful and takes days of recovery. This largely went no where. 
I tried creating or revitalizing online communities - that has so far gone no where as well. I tried joining existing ones - only to find most of them were toxic as hell and expected all the same social norms that had driven me off of social media. 
It’s been so hard to realize that my choices really are social snacking or social starving. 
And honestly, I’m leaning toward the starving because I hate social media that much. I’m considering going further - shutting down my patreon, taking a long hiatus from tumblr, turning over my discord duties to someone else. 
Like I’m just...I think I’d rather have the pain of being truly alone than the pain of shallow and often toxic interactions. 
I’ve really tried. I put myself out there over and over. I worked on myself. I just...I don’t think I’m one of the lucky folks, the ones who have close friendships and don’t have to work too hard to find people to connect with. 
I think I’m tired of working against the flow of the world. If this is really what people want then so be it. I think my time would be better spent learning how to accept my lifelong isolation and just figuring out how to be at peace with it. 
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hopetofantasy · 4 years
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‘HUMO’s big youth survey - Politics, society and religion’ - With Nora Dari (part 1)
- TW: corona pandemic, mental health, sickness, religion, islamophobia, racism, cancel culture -
Who better to test out the results of HUMO’s brand new ‘youth survey’ than a trio of three young gods? Bouba Kalala (23) made the switch between ‘Studio Brussel’ and the social media-team of the ‘SP.A’ - sorry, ‘Vooruit’. Céleste Cockmartin (21), daughter of sexologist and politician Goedele Liekens, just started her third year of neuropsychology in Maastricht. Nora Dari (19) portrays the beautiful Yasmina in the wildly popular ‘wtFOCK’. ‘If we don’t rise up to the streets, a lot of things will remain the same.’
- Note from hopetofantasy: ‘SP.A’, soon to be rebranded as ‘Vooruit’, is a social democratic political party -
For the past quarter of the century, HUMO surveyed every new batch of youngsters, but never before did we had to include a pandemic in our questionnaire. It’s a first! And even though the youth isn’t the most popular target of the virus, they’ll emerge from the corona crisis with scars on them too.
Half of young people thinks life will never return to what it was before. The girls are even more pessimistic than the boys. Nora Dari: “I wouldn’t call us pessimistic: we weren’t on the right track at all. This is one big wake-up call. I’ve never felt as alone yet together as during lockdown. On social media, we were already used to our own bubble. Then suddenly, all these bubbles began to look the same and everyone kept talking about the same thing.”
Bouba Kalala: “For one moment, the crisis showed us how good the world could be. I even started to cry at the drone images of VTM. I think we’ll bring that unity with us to the post-corona era.” Nora Dari: “When my mom stepped on the bus with her hijab before this, she would have gotten the side-eye. Now people scowl at those without mouth-masks. Weird how fast everything can change.” Bouba Kalala: “My grandpa experienced the war, we lived through a pandemic. Shit happens. When the Germans threw bombs on England, everyone re-emerged after the bombardments, re-opened their shops and even made jokes about it - ‘Everything at explosive prices!’. That’s what we should do now: we have to take corona seriously and follow the measures, but being scared won’t help us more forward.”
Do young people have to give up too much, because of the corona crisis? Almost one out of three think they do. Céleste Cockmartin: “I don’t have the feeling I’m giving up on a lot. But young people really do try and avoid infecting the elderly. When I’m in Maastricht and only see my peers for weeks at a time, then I’ll be less restrained. But when visiting my parents, I’m very careful. It’s just a matter of not being selfish. What’s so difficult about wearing a mask and disinfecting your hands?” Nora Dari: “Quite a lot of people don’t believe in masks.” Bouba Kalala: “Really? I don’t know anyone who dismisses the rules and says: ‘I’m going to go anywhere and do what I want.’ But those that do, get a story in the news. As if every young person doesn’t give a fuck.” You do? Bouba Kalala: “I have to: my grandpa who’s 84, is staying with us. I did sin once, though. Going to a friend’s house for some drinks, other friends come over and suddenly you’re with ten people.” Nora Dari: “I’ve had corona and I was scared to death that I’d infect my parents. So I locked myself up in my bedroom for two weeks.” Céleste Cockmartin: “Seriously? I wouldn't be able to handle it mentally if I couldn't go out.” Nora Dari: “But I was incredibly sick, so the solitary confinement didn’t bother me. I’ve binged all there was to binge on Netflix.” Bouba Kalala: “And your sense of smell and taste?” Nora Dari: “Still gone! I can’t taste anything. Us, Moroccans, drink mint tea every day. Now, a month later, it still tastes like water.” Did the virus change you? Nora Dari: “I’m pretty religious. Corona has given me even more the understanding that everything is in God’s hands.” Faith is on the rise again: the number of young people claiming they’re atheist or non-religious declined from 50 to 41 percent. Céleste Cockmartin: “Everyone is looking for meaning and answers. I search these answers in science.” Bouba Kalala: “For me, science and God have the same worth. Believers can’t prove there is something, but science can’t disprove it either.” You believe there’s something? Bouba Kalala: “Yes, but what? I believe in the universe, the force of attraction, the power of positive thinking... I don’t want to sound too much like a hippie, but I also believe in the paranormal and UFOs. (*Céleste and Nora laugh out loud*) What? UFOs are my hobby. Even the American army admits there is something, so there must be something (*laughs*).” Nora Dari: “I often hear it: young people believe in something, but they don’t know (yet) in what they believe.” It’s all clear to you. Nora Dari: “Yes. I’m lucky to be born in a muslim family, but even then, there’s a moment where you think: is this the religion that really defines me? I’ve done research and began reading books, but my heart truly connected with the Islam. It feels like true love.” Céleste Cockmartin: “I can be jealous about that. I think it’s a shame sometimes, that I don’t have that faith. It seems to be a good solace during the hard times. For a lot of people, faith isn’t much more than a form of meditation.” Bouba Kalala: “The grandma from a friend of mine passed away recently. I found it hard to comfort her. I don’t have that issue with my Moroccan or Turkish friends, because we know she’s with God. The idea that she isn’t gone, brings peace.” In 2015, when we were still discussing the imminent terror attacks, 9 percent called themselves muslim. Now it’s 17 percent. Nora Dari: “I think it’s related to the terrorists. Because of them, muslims and non-muslims started asking questions about Islam. People studied the religion and concluded that it’s actually really beautiful.” When you were 13, you wore a hijab for a while. Nora Dari: “As a young girl, I often visited the community center in Winterslag. It closed down by the time I went to high school. From a tiny school with only two Belgians without an immigration background, to a school with a handful of muslims. Suddenly the world seemed bigger. I needed something familiar, something I could join and where I felt included. That was the Islam. After two years, I realized that my choice to wear the hijab, was too hasty. I wore it so I wouldn’t feel alone, but when I got older, I understood: I’m not alone. With or without hijab, God’s always with me.” Will you wear it again some day? Nora Dari: “I hope so. If someone asks me why I don’t wear it, I don’t have an excuse. It’s something so beautiful. Yet, right now, it doesn’t feel as if it’s something I need to do.”  Do you feel, as a muslim, that you’re less of a target than a few years ago? Nora Dari: “Yes. That’s connected with the trend of being woke, being aware of everything and refusing to think anything is bad. Due to this, a lot of youngsters are becoming less critical. Which is a shame.” And here I thought, young people were only positive about being woke? Nora Dari: “But what is the meaning of ‘being woke’?” I was hoping you could tell me. Nora Dari: “No one knows. Everyone pretends to know (*laughs*).” Bouba Kalala: “That’s being woke, I think: not knowing everything, stop pretending like you have all the answers.” Nora Dari: “You know what bothers me? That we live in such a cancel culture. One bad tweet and you’re cancelled for life. There’s nothing woke about that?” Bouba Kalala: “Without social media, we wouldn’t have cancel culture: every brain fart continues to exist on the internet. Years later, someone will dig up a wrong statement and use it to take you down.” Nora Dari: “Young people would do well, if they followed the people they don’t agree with on social media.” Bouba Kalala: “Yes!” Nora Dari: “If I'd follow Dries Van Langenhove (= extreme right politician / activist) tomorrow, my followers would throw a fit: ‘Do you agree with him?’ No, the exact opposite! But how can I understand how he thinks, if I don’t follow him? If I only followed people whom I agree with, I’ll get tangled up into my own truths. The world doesn’t stop with my own Insta page.” Céleste Cockmartin: “That’s being woke: talking with your opponents. I once started a conversation with Dries Van Langenhove. I ran into him in Ghent, at the time of the ‘Schild & Vrienden’ TV report. I had to know: what’s the deal with that group? Unfortunately the conversation wasn’t very clear - it was the nightlife neighborhood. But I’ll stick with my statement: start a conversation with dissendents.” And the youth of today doesn’t do that? Nora Dari: “Not at all. We rather cancel each other.” Bouba Kalala: “I already know that I’ll get racist bullshit hurled at me after this interview. I've learned not to care. Hate posts are good for my algorithm.” You don’t reply to them? Bouba Kalala: “I do, every time. One time, I argued for hours with someone who sent a racist tweet. I kept going: ‘Why do you say that, Arno? Do you realize this hurts?’. In the end, he even thanked me. I went to my mom, showed her the conversation and we’ve high-fived each other. I know that Arno will vote for Vlaams Belang (= extreme right political party) again, but he did say ‘thank you’, while he started with that sick tweet.”
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douchebagbrainwaves · 4 years
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WHAT NO ONE UNDERSTANDS ABOUT SIDE
It's a straight text classification problem. When I was a bit surprised. These too are engaging in the wrong direction. In particular, it will become a self-important dilettante.1 To ensure that, any increase in a company's profits over prewar levels was taxed at 85%. The result is a system like some kind of consumer gadget. The outsourcing type are going to be a place where investors want to live in Silicon Valley in the last couple decades. They used all the tokens you'll tend to miss longer spams, the type where someone tells you their life story up to the point where they're issued, we may in some cases, but it is not the usual one, which applies even when you like what you're working on, it's easier to get people to fight for an idea. By now they're mostly used ironically.
It was like a game. These can be much more effective, not only in the spam corpus, the probability is. Sometimes the spirit in which this is done makes it more of a sophisticated form of ad hominem than actual refutation.2 What Make something people want. I've read that the same is true in the military—that the idea will be a flop and you're wasting your time although they probably won't say this directly. I think I can fix the biggest danger is surprise. That brings us to our fourth counterintuitive point: that the way to ensure their students are well supplied with contraceptives, and yet is taboo in ours, is a greedy algorithm that may get you nothing more than that. If you plan to start a company. So I seem to have some sort of new, vocational version of college as education for its own sake. This lets me get ip addresses and prices intact. And yet in the very word thesis.
And the books we did these disgusting things to, like those we mishandled in high school. Plus since TVs were expensive whole families watched the same shows together, so they start to lose interest. If you factor out the bootstrapped companies that were actually funded by their founders through savings or a day job, the remainder either a got really lucky, which is also high on the list? Vertically integrated companies literally dis-integrated because it was more efficient to. That's the idea their thoughts will drift toward when they're allowed to drift freely. But not quite. In any period, it should be easy to figure out what we can't say, in any normal family, a fixed amount of funding is an obsolete one left over from the days when startups were more expensive. It's too much overhead. You can mitigate this with subsidies at the bottom and taxes at the top of the cycle, but it is not all the sort of thing did not happen to big companies in mid-century most of the world's history, if you don't, you can take risks; when things are bad you want to go with Ron Conway and bet on people. There is a conservation law at work here: if you want to write out your whole presentation beforehand and memorize it, that's ok. Both changes drove salaries toward market price. Once they invest in a startup is thus as close as most people can get to what they want, or they can't get good people.
The Bay Area was a magnet for all the shorter half-life isotopes of style and fame. The fourth spam was what I call a spam-of-the-future, because this is what I expect spam to evolve into: some completely neutral text followed by a url. They won't like what you've built, but there is one more multiple: how much smarter are you than your job description expects you to be able to get big-name users using your software that you wouldn't have gotten as a product, but as a predictor of success it's rounding error compared to the facial expressions she was used to.3 What groups are powerful but nervous, and what to do about it. And anything you come across that surprises you. And by next, I mean a couple hours later. And why do they so often work on developing new technology? So a town that gets praised for being solid or representing traditional values may be a great entrepreneur, working on interesting stuff, etc.4 This article was given as a talk at the 2009 Startup School.5 It wouldn't work otherwise. Kids who went to private schools or wished they did started to dress and act differently.
Another effect of a larger vocabulary is that when you have to consciously resist it.6 They do seem to be created deliberately. So you don't have to do that, because you can start as soon as some big company becomes aware of it, you waited too long to launch. That brings us to our fourth counterintuitive point: that the tests involved are so different from the area around it. Steve Jobs once said that the success or failure of a startup as it grows larger? What I do then is just what the river does: backtrack. By now they're mostly used ironically. Yeah, sure, but first you have to write in school were even connected to what I was doing before.
Google. No more nice shirt. The valuation reflects nothing more than a town with the right personality. Particularly online, where it's easy to figure this out: within the US, towns have become startup hubs if and only if they have both rich people and nerds. People who get rich from startups fund new ones. Was it right or wrong? It follows from the nature of angel investing that has most effect on your returns, picking the right companies, is also the hardest.7 I suspect the biggest source of moral taboos will turn out to be power struggles in which one side only barely has the upper hand. It wouldn't have been a successful company, but also everyone who aspired to it—which in the middle of the century our two big forces intersect, in the sense that the decisions are hard. And I know it's usually my fault: I let errands eat up the day, to avoid facing some hard problem. Certainly it's a better test than your a priori notions of what problems are important to solve, no matter how many good startups approach him. Though I have to do it without getting yourself accused of being a yellowist.
One is simply that they trained their filter on very little data: 160 spam and 466 nonspam mails. It's more like telling a lie that you then have to remember so you don't have to find startups. And when all the companies that are above pulling this sort of trick to pledge publicly not to. So approach this like an algorithm that gets the right answer by successive approximations. Once you've found them, you have to join a company to do that in college, but the tendency toward fragmentation should be more forever than most things, and sometimes the existing companies weren't the ones who are very smart, totally dedicated, and win the lottery.8 I just explained: startups take over your life for a long time ago. When we raised money for Y Combinator, I remembered. So while you're talking to investors, because you've addressed three of their biggest worries. So just as investors in 1999 were tripping over one another trying to buy into lousy startups, investors in 2009 will presumably be reluctant to send you referrals until you've proven yourself by doing a couple investments. Well, that's the thing about counterintuitive ideas: they contradict your intuitions.9
The archaeological work being mostly done, it implied that the people studying the classics were, if not wasting their time, they had real force. If a self-important dilettante. Many employees would work harder if they could, and most people reading this will be over that threshold. Vertically integrated companies literally dis-integrated because it was harder. You also need to be in a situation with measurement and leverage. It's the same principle as incremental development: start with a simple prototype, then add features, but at the other end of the process. An example of a job with both measurement and leverage would be lead actor in a movie. There's so much you can't do as well before or after, like plunge deeply into projects on a whim and travel super cheaply with no sense of a village, but small in the sense of a deadline.10
Notes
The lowest point occurred when marginal income tax rate is suspiciously neat. There are people in the biggest divergences between the subset that will be lots of search engines and there was a good open-source browser would cause HTTP and HTML to continue to maltreat people who might be 20 or 30 times as productive as those working for startups overall. The few people plot their own company. He devoted much of the editor, which a few that are hard to say because most of the delays and disconnects between founders and one or two, because few founders are driven only by money.
One YC founder who read a draft of this essay, but they get a good product. No one wants to invest but tried to motivate people by saying Real artists ship. Cell phone handset makers are satisfied to sell your company into one? I would be taught that masturbation was perfectly normal and not end up making something for which you ultimately need if you ban other ways to help SCO sue them.
VCs don't invest, it was outlawed in the biggest divergences between the government. My guess is the most recent version of the reasons startups are ready to invest in a time of unprecedented federal power, in the mid twentieth century.
This suggests a way to put it would be more likely to be something of an email being spam. One professor friend says that clothing brands favored by urban youth do not try to ensure startups are possible. Cit. That is the way we pitch startup school to be a problem into your head.
It's common for the spot as top sponsor.
And starting an organic farm, though. A bad imitation of a city's potential as a day feels like it if you turn out to be extra skeptical about things you've written or talked about before, and cook on lowish heat for at least bet money on the cover.
The Nineteenth-Century History of English. Eric Horvitz. What you're looking for initially is not a problem that I knew, there were no strong central governments.
People who value their peace, or the distinction between money and wealth. If you treat your classes as a kid, this paragraph is sales 101.
This seems to have funded Reddit, stories start at the fabulous Oren's Hummus. Not surprisingly, these are even worth thinking about for the next round to be the model for Internet clients too.
Good news: users don't care what your GPA was. Inside their heads a giant house of cards is tottering.
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joebustillos · 4 years
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JBB’s Final Thoughts Episode 37: The Endless Assault of “New Normals”
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Pondering the challenges of finishing the school year in “work from home” mode and how the world might change “after this is done.”
MP3 Version: https://joebustillos.files.wordpress.com/2020/05/jbbsfinalthoughts_e037_the-endless-assault-of-new-normals.mp3 Enjoy and please subscribe to my YouTube channel or subscribe to all of my blog posts (scroll to the bottom of this page, click the red FOLLOW button in the “Follow blog via email” box).
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music: Social Blindness – 22K by Smart Sound Music
All images and screen grabs by Joe Bustillos ©2020 except where noted
Nevada schools will stay shut the rest of school year (image by Rachel Aston), Las Vegas Review-Journal, 04-22-2020
CCSD Chromebook Deployment (images), CBS 8 News Las Vegas, 04-22-2020.
EduBlogs screens (images), retrieved  01-22-2020
Empty Las Vegas by Josh Metz, https://www.facebook.com/photo.php?fbid=2932568266766674&set=pcb.2932568556766645&type=3&theater, retrieved 2020-04-08
Episode Notes/Script/Post:
Joe Bustillos here.
Toward the end of last week I found out that the rest of the school year is going to continue in the current “work from home”/“emergency learning” mode. Side Note: many districts are calling this current mode “remote learning,” but those of us who have conducted actual online or remote learning reject the use of those words to describe what we’re doing because it wasn’t begun with any planning or guidance or technology support that actual remote learning requires. And any successes in this endeavor is entirely because teachers are determined to stay connected with their students and quite frankly we are used to being told to do the impossible and make it happen without the means to be successful.
2020-04-22 RJ: CCSD schools closed for the rest of the year
2020-04-22_NCTA: CCSD schools closed
Stickam Session 2009 – joe bustillos
2012-08-22 Full Sail University EMDT Wk4 Wimba at 7.53.06 PM
Henry Price works on a Pepperdine OMAET project while we edit the video(s)
Last week was also the week when Chromebooks were being distributed to families attending my school who do not have technology at home. Since week two, home room teachers have been calling homes to connect with their students and to verify contact information. The word was that a large portion of our students and families didn’t have any technology at home including any kind of smartphone. So the decision and implementation of distributing technology is a good thing. I just wish that this could have happened before we began the fifth week of our current situation (sixth week if you count the week of Spring Break that we still got). So, that leaves four more weeks until the beginning of the Summer Break. I’m curious how much can be done in that time, given the lack of direct contact.
2020-04-22 CCSD chromebook deployment1
2020-04-22 CCSD chromebook deployment2
2020-04-22 CCSD chromebook deployment3
2020-04-22 CCSD chromebook deployment4
I’ve been working like crazing creating instructional videos and trying to figure out how I might get students to access the curriculum. One of the other specials teachers, the music teacher, has been championing using the Seesaw platform because it’s not dependent on student email addresses and can be accessed with a smartphone. Before this began I had created individual blogs for the 4th and 5th graders to teach Internet communications and digital citizenship, but that got a little derailed. So I’m thinking that I will jump on the simpler Seesaw bandwagon for the primary grades (K through 3) and use Google Classroom with the intermediate grades (4 and 5) with the option for any 4th or 5th grade students to use the blog accounts I’ve already created if they want to. Now to figure out how to get the personal login information to each student without creating a security leak. Oh yeah, during the second week of this situation district IT decided to change how student passwords could be updated and/or recovered and I was locked out of that process altogether, making it impossible for me to assist my teachers in getting student emails up and running (another reason I am going with Seesaw with the primary grades…). Then toward the end of last week, I was able to update a student password, so I’ll be busy working on those classes that didn’t get setup after I was locked out.
2020-04-06-COVID-19 Work From Home-week4: Spring Break edition
2019-08-28 twinsies with Mr. Sharp
edublogs1
edublog-dashboard-post-view-original
edublogs2
It’s not exactly a “new normal” for me to work from home or begin and end my day sitting at my computer desk. I taught online for six-years at Full Sail University before coming to Las Vegas and have been an online student since working on my masters with Pepperdine beginning in the summer of 2001. That said, I do miss going to the local micro-breweries Friday evenings after work or going to the movies at the Orleans with my girlfriend, Deb. And I really wish that I hadn’t sold my trusty treadmill when I moved from Orlando in 2016. Before I sold it, I got a lot of mileage on that bugger because I had it set up so that I could work on my laptop, create assignments and grade student work while getting in my daily walks. I notice that most of the treadmills are sold out on Costco’s website. When I was working face-to-face in the classroom I was on my feet continually, so I’m going to have to find some solution before I put on too much quarantine-weight. I also recognize that concentrated creativity requires routinely stepping away/physical activity to keep the brain fresh and engaged. Oh, and we’re now in that time of year when it’s getting over 80° by 9am. Ugh.
jbb video editing
2010-05-12 Work space iPad-ified
2011-04-01 Office Still Life (keyboard)
2020-02-22 Sand Dollar Lounge with Deb
2014-06-14 Treadmill Workout/Tech Pix
2014-09-12 Treadmill Workout Pix
Alas, a little physical discomfort is nothing compared to the challenges many are facing particularly unemployment and job loss because few service businesses like restaurants, casinos and theaters (the bread and butter of Las Vegas) can be done from home. I am lucky that there is an “emergency learning from home” possibility, but as I noted earlier, there’s a lot of families who don’t have the means to do at home learning and are falling through the cracks and might not come back when things turn around. And who knows what this “turn around” might look like. The number of students re-enrolling in the Fall might drop tremendously, shrinking the number of teachers needed in the Fall. Just after the work-from-home order was given, I was lucky enough to secure a position teaching at a Middle School close to my place beginning in the Fall, but things are far from certain given that we have no idea what enrollment is going to be in the Fall or what challenges we’ll face when we’re hit by COVID-19’s second wave. Given my health history, I’m certainly not in a position to not take precautions and be very concerned about getting back into the business of working in close proximity with hundreds of potential walking germ factories. I hope they like me in my fashionable face-masks.
2020-03-24 Josh Metz – empty-vegas
Learning from Home – robots
2020-03-03 Reading Week – funny Hair Day
2020-04-28 n95-busted
2002-06-04 Twain computer lab teacher
2020-04-07 costco with bandana
I have been working in technology (officially) for over 40-years, since I hired on with the phone company in 1979, so I’ve made a study of the constant change brought about by the continuing changes in technology. I’m used to this and I’m always looking for benefits and challenges. But most of my fellow teachers do not easily welcome change. One year after one of my schools became a video-journalism magnet school, ten of the thirty teachers left that school for other teaching positions at other schools. Hell, my change of schools has nothing to do with the current COVID-19 challenge, but it certainly doesn’t help with the difficulty of starting something new at a new school, new grade levels, new administration and the possibility of the second wave of COVID-19 rearing its ugly head just after the beginning of the new school year. So, yeah, I’m okay with the computer stuff/working from home stuff, but I worry that the world outside my door will never be the same again and I am getting a bit old for this shit. Really. I appreciate a good challenge, but this is getting ridiculous.
pacbell by joe bustillos
1979-1995 The Pacific Bell Years-04-ANHM01 ITT T-CXR equipment
Kaypro II
Non-Linear Systems Inc., Kaypro 10
2001-04-15 FACT TV screen shots – 12
2020-03-30 teach from home
How are you coping? How do you keep your sanity? I do find myself watching way too many Graham Norton videos on FaceBook when I need a break from other computer things. What’s your guilty pleasure? Please leave a comment or a like where ever you are seeing or hearing this podcast.
Also, if you haven’t done so, please subscribe to either my blog or to my YouTube channel. If you found this on Facebook and clicked the link to my blog to watch this, please scroll to the bottom of the blog page and click the “Follow” button. Enter your email address and whenever I post another podcast you’ll get a message in your email. Because I recently moved my videos to a new YouTube account, I have very few subscribers. So, if you’re watching this on YouTube, please feel free to go to my channel, click the subscribe button and the little bell icon, so that you get an email message whenever I post a new video podcast to my channel. Alas, thanks to FaceBook’s precious little algorithm, it’s not enough to be my friend on FaceBook, if you are interested in getting these podcasts when they come out (which I’m working on getting one out every two-weeks)… So, it works better if you either subscribe to my blog or my YouTube channel (or both!). Enjoy.
JBB's Final Thoughts Episode 37: The Endless Assault of “New Normals” JBB's Final Thoughts Episode 37: The Endless Assault of “New Normals” Pondering the challenges of finishing the school year in "work from home" mode and how the world might change "after this is done."
0 notes
glenblue321-blog · 6 years
Text
Hidden Options You Will Get from Taking a Philippines SEO Job
Have you been one of those many young Filipinos who are fascinated with having a job connected to locate motor optimisation (SEO)? All things considered, how many job opportunities related to such subject is ever increasing because of the rising number of sites that want assist in establishing a presence online. And, more and more SEO businesses are now outsourcing SEO to Filipinos for a few reasons. That's why Philippines SEO is in need these days. More information ardor offers seo in the philippines
Nevertheless, you might be wondering whether an SEO career course is a great someone to take. Obviously, it is! Listed below are good (hidden) opportunities you will have get as a result:
Difficulties That Make You a Better Individual
As you feel a consultant in Philippines SEO, you'll succeed from other specialists in certain fields. Specially, you will be given a distinguished status in your specialisations, developing a good impact on your own resume.
But, your qualified trip will not end here in terms of SEO is concerned. As developments in that industry are constantly adjusting, in addition, you need to produce your self perhaps not to have remaining behind. Sure enough, there will be algorithm improvements, new methods of creating content that you should embrace, and other challenges which will keep you in your toes. Now, you should get these exact things as an opportunity to develop your understanding and skills, which is great for your potential prospects.
Possiblity to Help Different Persons
While SEO is typically about company, it can be about supporting others achieve their specific goals. As marketing is becoming complicated these days with engineering being incorporated into every plan, it can be quite difficult for some to have their manufacturers observed or manage to get thier messages shipped effectively. In ways, Filipino SEO authorities are making things simpler for these people. It could be excellent to be part of such a group. Click here Ryan Deiss for more details.
Usage of New Information
Whenever you take a job way in SEO, you will have a way to improve your knowledge by learning from your own co-SEO specialists, customers, and other people who are somehow engaged in the industry. Needless to say, optimising sites involves working together with clever individuals, whilst a newcomer, you're certainly lucky to be the main business.
Satisfying Career Decision
Optimising websites is never boring. Everyday could be full of adventures. You will generally possess some things to check and understand from. And, the smart persons whom you is likely to be dealing with are competitive. Which means if you want to succeed in your proper, you also have to do your best.
If you should be one who enjoys to face difficulties, generally increase, and enjoy function, then Philippines SEO certainly is the most readily useful job journey for you. Now, all you've got to do is discover an organization as you are able to work with and that could draw out the very best in you.
This really is where Ardor SEO comes in. Ardor offers SEO in the Philippines, with a team of powerful individuals who find out about the inches and outs of website optimisation. Visit them today at ardorseo.com.
0 notes
clarenceomoore · 7 years
Text
Five 2018 Predictions — on GDPR, Robot Cars, AI, 5G and Blockchain
Predictions are like buses, none for ages and then several come along at once. Also like buses, they are slower than you would like and only take you part of the way. Also like buses, they are brightly coloured and full of chatter that you would rather not have in your morning commute. They are sometimes cold, and may have the remains of somebody else’s take-out happy meal in the corner of the seat. Also like buses, they are an analogy that should not be taken too far, less they lose the point. Like buses.
With this in mind, here’s my technology predictions for 2018. I’ve been very lucky to work across a number of verticals over the past couple of years, including public and private transport, retail, finance, government and healthcare — while I can’t name check every project, I’m nonetheless grateful for the experience and knowledge this has brought, which I feed into the below. I’d also like to thank my podcaster co-host Simon Townsend for allowing me to test many of these ideas.
Finally, one prediction I can’t make is whether this list will cause any feedback or debate — nonetheless, I would welcome any comments you might have, and I will endeavour to address them.
1. GDPR will be a costly, inadequate mess
Don’t get me wrong, GDPR is a really good idea. As a lawyer said to me a couple of weeks ago, it is a combination of the the UK data protection act, plus the best practices that have evolved around it, now put into law at a European level with a large fine associated. The regulations are also likely to become the basis for other countries — if you are going to trade with Europe, you might as well set it as the baseline, goes the thinking. All well and good so far.
Meanwhile, it’s an incredible, expensive (and necessary, if you’re a consumer that cares about your data rights) mountain to climb for any organisation that processes or stores your data. The deadline for compliance is May 25th, which is about as likely to be hit as I am going to finally get myself the 6-pack I wanted when I was 25.
No doubt GDPR will one day be achieved, but the fact is that it is already out of date. Notions of data aggregation and potentially toxic combinations (for example, combining credit and social records to show whether or not someone is eligible for insurance) are not just likely, but unavoidable: ‘compliant’ organisations will still be in no better place to protect the interests of their customers than currently.
The challenges, risks and sheer inadequacy of GDPR can be summed up by a single tweet sent by otherwise unknown traveller — “If anyone has a boyfriend called Ben on the Bournemouth – Manchester train right now, he’s just told his friends he’s cheating on you. Dump his ass x.” Whoever sender “@emilyshepss” or indeed, “Ben” might be, the consequences to the privacy of either cannot be handled by any data legislation currently in force.
2. Artificial Intelligence will create silos of smartness
Artificial Intelligence (AI) is a logical consequence of how we apply algorithms to data. It’s as inevitable as maths, as the ability our own brains have to evaluate and draw conclusions. It’s also subject to a great deal of hype and speculation, much of which tends to follow that old, flawed futurist assumption: that a current trend maps a linear course leading to an inevitable conclusion. But the future is not linear. Technological matters are subject to the laws of unintended consequences and of unexpected complexity: that is, the future does not follow a linear path, and every time we create something new, it causes new situations which are beyond its ability to deal with.
So, yes, what we call AI will change (and already is changing) the world. Moore’s, and associated laws are making previously impossible computations now possible, and indeed, they will become the expectation. Machine learning systems are fundamental to the idea of self-driving cars, for example; meanwhile voice, image recognition and so on are having their day. However these are still a long way from any notion of intelligence, artificial or otherwise.
So, yes, absolutely look at how algorithms can deliver real-time analysis, self-learning rules and so on. But look beyond the AI label, at what a product or service can actually do. You can read Gigaom’s research report on where AI can make a difference to the enterprise, here.
In most cases, there will be a question of scope: a system that can save you money on heating by ‘learning’ the nature of your home or data centre, has got to be a good thing for example. Over time we shall see these create new types of complexity, as we look to integrate individual silos of smartness (and their massive data sets) — my prediction is that such integration work will keep us busy for the next year or so, even as learning systems continue to evolve.
3. 5G will become just another expectation
Strip away the techno-babble around 5G and we have a very fast wireless networking protocol designed to handle many more devices than currently — it does this, in principle, by operating at higher frequencies, across shorter distances than current mobile masts (so we’ll need more of them, albeit in smaller boxes). Nobody quite knows how the global roll-out of 5G will take place — questions like who should pay for it will pervade, even though things are clearer than they were. And so on and so on.
But when all’s said and done, it will set the baseline for whatever people use it for, i.e. everything they possibly can. Think 4K video calls, in fact 4K everything, and it’s already not hard to see how anything less than 5G will come as a disappointment. Meanwhile every device under the sun will be looking to connect to every other, exchanging as much data as it possibly can. The technology world is a strange one, with massive expectations being imposed on each layer of the stack without any real sense of needing to take responsibility.
We’ve seen it before. The inefficient software practices of 1990’s Microsoft drove the need for processor upgrades and led Intel to a healthy profit, illustrating the vested interests of the industry to make the networking and hardware platforms faster and better. We all gain as a result, if ‘gain’ can be measured in terms of being able to see your gran in high definition on a wall screen from the other side of the world. But after the hype, 5G will become just another standard release, a way marker on the road to techno-utopia.
On the upside, it may lead to a simpler networking infrastructure. More of a hope than a prediction would be the general adoption of some kind of mesh integration between Wifi and 5G, taking away the handoff pain for both people, and devices, that move around. There will always be a place for multiple standards (such as the energy-efficient Zigbee for IoT) but 5G’s physical architecture, coupled with software standards like NFV, may offer a better starting point than the current, proprietary-mast-based model.
4. Attitudes to autonomous vehicles will normalize
The good news is, car manufacturers saw this coming. They are already planning for that inevitable moment, when public perception goes from, “Who’d want robot cars?” to “Why would I want to own a car?” It’s a familiar phenomenon, an almost 1984-level of doublethink where people go from one mindset to another seemingly overnight, without noticing and in some cases, seemingly disparaging the characters they once were.  We saw it with personal computers, with mobile phones, with flat screen TVs — in the latter case, the the world went from “nah, thats never going to happen” to recycling sites being inundated with perfectly usable screens (and a wave of people getting huge cast-off tellies).
And so, we will see over the next year or so, self-driving vehicles hit our roads. What drives this phenomenon is simple: we know, deep down, that robot cars are safer — not because they are inevitably, inherently safe, but because human drivers are inevitably, inherently dangerous. And autonomous vehicles will get safer still. And are able to pick us up at 3 in the morning and take us home.
The consequences will be fascinating to watch. First that attention will increasingly turn to brands — after all, if you are going to go for a drive, you might as well do so in comfort, right? We can also expect to see a far more varied range of wheeled transport (and otherwise — what’s wrong with the notion of flying unicorn deliveries?) — indeed, with hybrid forms, the very notion of roads is called into question.
There will be data, privacy, security and safety ramifications that need to be dealt with — consider the current ethical debate between leaving young people without taxis late at night, versus the possible consequences of sharing a robot Uber with a potential molester. And I must recall a very interesting conversation with my son, about who would get third or fourth dibs at the autonomous vehicle ferrying drunken revellers (who are not always the cleanliest of souls) to their beds.
Above all, business models will move from physical to virtual, from products to services. The industry knows this, variously calling vehicles ‘tin boxes on wheels’ while investing in car sharing, delivery and other service-based models. Of course (as Apple and others have shown), good engineering continues to command a premium even in the service-based economy: competition will come from Tesla as much as Uber, or whatever replaces its self-sabotaging approach to world domination.
Such changes will take time but in the short term, we can fully expect a mindset shift from the general populace.
5. When Bitcoins collapse, blockchains will pervade
The concept that “money doesn’t actually exist” can be difficult to get across, particularly as it makes such a difference to the lives of, well, everybody. Money can buy health, comfort and a good meal; it can also deliver representations of wealth, from high street bling to mediterranean gin palaces. Of course money exists, I’m holding some in my hand, says anyone who wants to argue against the point.
Yet, still, it doesn’t. It is a mathematical construct originally construed to simplify the exchange of value, to offer persistence to an otherwise transitory notion. From a situation where you’d have to prove whether you gave the chap some fish before he’d give you that wood he offered, you can just take the cash and buy wood wherever you choose. It’s not an accident of speech that pond notes still say, “I promise to pay the bearer on demand…”
While original currencies may have been teeth or shells (happy days if you happened to live near a beach), they moved to metals in order to bring some stability in a rather dodgy market. Forgery remains an enormous problem in part because we maintain a belief that money exists, even though it doesn’t. That dodgy-looking coin still spends, once it is part of the system.
And so to the inexorable rise of Bitcoin, which has emerged from nowhere to become a global currency — in much the same way as the dodgy coin, it is accepted simply because people agree to use it in a transaction. Bitcoin has a chequered reputation, probably unfairly given that our traditional dollars and cents are just as likely to be used for gun-running or drug dealing as any virtual dosh. It’s also a bubble that looks highly likely to burst, and soon — no doubt some pundits will take that as a proof point of the demise of cryptocurrency.
Their certainty may be premature. Not only will Bitcoin itself pervade (albeit at a lower valuation), but the genie is already out of the bottle as banks and others experiment with the economic models made possible by “distributed ledger” architectures such as The Blockchain, i.e. the one supporting Bitcoin. Such models are a work in progress: the idea that a single such ledger can manage all the transactions in the world (financial and otherwise) is clearly flawed.
But blockchains, in general, hold a key as they deal with that single most important reason why currency existed in the first place — to prove a promise. This principle holds in areas way beyond money, or indeed, value exchange — food and pharmaceutical, art and music can all benefit from knowing what was agreed or planned, and how it took place. Architectures will evolve (for example with sidechains) but the blockchain principle can apply wherever the risk of fraud could also exist, which is just about everywhere.
6. The world will keep on turning
There we have it. I could have added other things — for example, there’s a high chance that we will see another major security breach and/or leak; augmented reality will have a stab at the mainstream; and so on. I’d also love to see a return to data and facts on the world’s political stage, rather than the current tub-thumping and playing fast and loose with the truth. I’m keen to see breakthroughs in healthcare from IoT, I also expect some major use of technology that hadn’t been considered arrive, enter the mainstream and become the norm — if I knew what it was, I’d be a very rich man. Even if money doesn’t exist.
Truth is, and despite the daily dose of disappointment that comes with reading the news, these are exciting times to be alive. 2018 promises to be a year as full of innovation as previous years, with all the blessings and curses that it brings. As Isaac Asimov once wrote, “An atom-blaster is a good weapon, but it can point both ways.”
On that, and with all it brings, it only remains to wish the best of the season, and of 2018 to you and yours. All the best!
  Photo credit: Birmingham Mail
0 notes
techscopic · 7 years
Text
Five 2018 Predictions — on GDPR, Robot Cars, AI, 5G and Blockchain
Predictions are like buses, none for ages and then several come along at once. Also like buses, they are slower than you would like and only take you part of the way. Also like buses, they are brightly coloured and full of chatter that you would rather not have in your morning commute. They are sometimes cold, and may have the remains of somebody else’s take-out happy meal in the corner of the seat. Also like buses, they are an analogy that should not be taken too far, less they lose the point. Like buses.
With this in mind, here’s my technology predictions for 2018. I’ve been very lucky to work across a number of verticals over the past couple of years, including public and private transport, retail, finance, government and healthcare — while I can’t name check every project, I’m nonetheless grateful for the experience and knowledge this has brought, which I feed into the below. I’d also like to thank my podcaster co-host Simon Townsend for allowing me to test many of these ideas.
Finally, one prediction I can’t make is whether this list will cause any feedback or debate — nonetheless, I would welcome any comments you might have, and I will endeavour to address them.
1. GDPR will be a costly, inadequate mess
Don’t get me wrong, GDPR is a really good idea. As a lawyer said to me a couple of weeks ago, it is a combination of the the UK data protection act, plus the best practices that have evolved around it, now put into law at a European level with a large fine associated. The regulations are also likely to become the basis for other countries — if you are going to trade with Europe, you might as well set it as the baseline, goes the thinking. All well and good so far.
Meanwhile, it’s an incredible, expensive (and necessary, if you’re a consumer that cares about your data rights) mountain to climb for any organisation that processes or stores your data. The deadline for compliance is May 25th, which is about as likely to be hit as I am going to finally get myself the 6-pack I wanted when I was 25.
No doubt GDPR will one day be achieved, but the fact is that it is already out of date. Notions of data aggregation and potentially toxic combinations (for example, combining credit and social records to show whether or not someone is eligible for insurance) are not just likely, but unavoidable: ‘compliant’ organisations will still be in no better place to protect the interests of their customers than currently.
The challenges, risks and sheer inadequacy of GDPR can be summed up by a single tweet sent by otherwise unknown traveller — “If anyone has a boyfriend called Ben on the Bournemouth – Manchester train right now, he’s just told his friends he’s cheating on you. Dump his ass x.” Whoever sender “@emilyshepss” or indeed, “Ben” might be, the consequences to the privacy of either cannot be handled by any data legislation currently in force.
2. Artificial Intelligence will create silos of smartness
Artificial Intelligence (AI) is a logical consequence of how we apply algorithms to data. It’s as inevitable as maths, as the ability our own brains have to evaluate and draw conclusions. It’s also subject to a great deal of hype and speculation, much of which tends to follow that old, flawed futurist assumption: that a current trend maps a linear course leading to an inevitable conclusion. But the future is not linear. Technological matters are subject to the laws of unintended consequences and of unexpected complexity: that is, the future does not follow a linear path, and every time we create something new, it causes new situations which are beyond its ability to deal with.
So, yes, what we call AI will change (and already is changing) the world. Moore’s, and associated laws are making previously impossible computations now possible, and indeed, they will become the expectation. Machine learning systems are fundamental to the idea of self-driving cars, for example; meanwhile voice, image recognition and so on are having their day. However these are still a long way from any notion of intelligence, artificial or otherwise.
So, yes, absolutely look at how algorithms can deliver real-time analysis, self-learning rules and so on. But look beyond the AI label, at what a product or service can actually do. You can read Gigaom’s research report on where AI can make a difference to the enterprise, here.
In most cases, there will be a question of scope: a system that can save you money on heating by ‘learning’ the nature of your home or data centre, has got to be a good thing for example. Over time we shall see these create new types of complexity, as we look to integrate individual silos of smartness (and their massive data sets) — my prediction is that such integration work will keep us busy for the next year or so, even as learning systems continue to evolve.
3. 5G will become just another expectation
Strip away the techno-babble around 5G and we have a very fast wireless networking protocol designed to handle many more devices than currently — it does this, in principle, by operating at higher frequencies, across shorter distances than current mobile masts (so we’ll need more of them, albeit in smaller boxes). Nobody quite knows how the global roll-out of 5G will take place — questions like who should pay for it will pervade, even though things are clearer than they were. And so on and so on.
But when all’s said and done, it will set the baseline for whatever people use it for, i.e. everything they possibly can. Think 4K video calls, in fact 4K everything, and it’s already not hard to see how anything less than 5G will come as a disappointment. Meanwhile every device under the sun will be looking to connect to every other, exchanging as much data as it possibly can. The technology world is a strange one, with massive expectations being imposed on each layer of the stack without any real sense of needing to take responsibility.
We’ve seen it before. The inefficient software practices of 1990’s Microsoft drove the need for processor upgrades and led Intel to a healthy profit, illustrating the vested interests of the industry to make the networking and hardware platforms faster and better. We all gain as a result, if ‘gain’ can be measured in terms of being able to see your gran in high definition on a wall screen from the other side of the world. But after the hype, 5G will become just another standard release, a way marker on the road to techno-utopia.
On the upside, it may lead to a simpler networking infrastructure. More of a hope than a prediction would be the general adoption of some kind of mesh integration between Wifi and 5G, taking away the handoff pain for both people, and devices, that move around. There will always be a place for multiple standards (such as the energy-efficient Zigbee for IoT) but 5G’s physical architecture, coupled with software standards like NFV, may offer a better starting point than the current, proprietary-mast-based model.
4. Attitudes to autonomous vehicles will normalize
The good news is, car manufacturers saw this coming. They are already planning for that inevitable moment, when public perception goes from, “Who’d want robot cars?” to “Why would I want to own a car?” It’s a familiar phenomenon, an almost 1984-level of doublethink where people go from one mindset to another seemingly overnight, without noticing and in some cases, seemingly disparaging the characters they once were.  We saw it with personal computers, with mobile phones, with flat screen TVs — in the latter case, the the world went from “nah, thats never going to happen” to recycling sites being inundated with perfectly usable screens (and a wave of people getting huge cast-off tellies).
And so, we will see over the next year or so, self-driving vehicles hit our roads. What drives this phenomenon is simple: we know, deep down, that robot cars are safer — not because they are inevitably, inherently safe, but because human drivers are inevitably, inherently dangerous. And autonomous vehicles will get safer still. And are able to pick us up at 3 in the morning and take us home.
The consequences will be fascinating to watch. First that attention will increasingly turn to brands — after all, if you are going to go for a drive, you might as well do so in comfort, right? We can also expect to see a far more varied range of wheeled transport (and otherwise — what’s wrong with the notion of flying unicorn deliveries?) — indeed, with hybrid forms, the very notion of roads is called into question.
There will be data, privacy, security and safety ramifications that need to be dealt with — consider the current ethical debate between leaving young people without taxis late at night, versus the possible consequences of sharing a robot Uber with a potential molester. And I must recall a very interesting conversation with my son, about who would get third or fourth dibs at the autonomous vehicle ferrying drunken revellers (who are not always the cleanliest of souls) to their beds.
Above all, business models will move from physical to virtual, from products to services. The industry knows this, variously calling vehicles ‘tin boxes on wheels’ while investing in car sharing, delivery and other service-based models. Of course (as Apple and others have shown), good engineering continues to command a premium even in the service-based economy: competition will come from Tesla as much as Uber, or whatever replaces its self-sabotaging approach to world domination.
Such changes will take time but in the short term, we can fully expect a mindset shift from the general populace.
5. When Bitcoins collapse, blockchains will pervade
The concept that “money doesn’t actually exist” can be difficult to get across, particularly as it makes such a difference to the lives of, well, everybody. Money can buy health, comfort and a good meal; it can also deliver representations of wealth, from high street bling to mediterranean gin palaces. Of course money exists, I’m holding some in my hand, says anyone who wants to argue against the point.
Yet, still, it doesn’t. It is a mathematical construct originally construed to simplify the exchange of value, to offer persistence to an otherwise transitory notion. From a situation where you’d have to prove whether you gave the chap some fish before he’d give you that wood he offered, you can just take the cash and buy wood wherever you choose. It’s not an accident of speech that pond notes still say, “I promise to pay the bearer on demand…”
While original currencies may have been teeth or shells (happy days if you happened to live near a beach), they moved to metals in order to bring some stability in a rather dodgy market. Forgery remains an enormous problem in part because we maintain a belief that money exists, even though it doesn’t. That dodgy-looking coin still spends, once it is part of the system.
And so to the inexorable rise of Bitcoin, which has emerged from nowhere to become a global currency — in much the same way as the dodgy coin, it is accepted simply because people agree to use it in a transaction. Bitcoin has a chequered reputation, probably unfairly given that our traditional dollars and cents are just as likely to be used for gun-running or drug dealing as any virtual dosh. It’s also a bubble that looks highly likely to burst, and soon — no doubt some pundits will take that as a proof point of the demise of cryptocurrency.
Their certainty may be premature. Not only will Bitcoin itself pervade (albeit at a lower valuation), but the genie is already out of the bottle as banks and others experiment with the economic models made possible by “distributed ledger” architectures such as The Blockchain, i.e. the one supporting Bitcoin. Such models are a work in progress: the idea that a single such ledger can manage all the transactions in the world (financial and otherwise) is clearly flawed.
But blockchains, in general, hold a key as they deal with that single most important reason why currency existed in the first place — to prove a promise. This principle holds in areas way beyond money, or indeed, value exchange — food and pharmaceutical, art and music can all benefit from knowing what was agreed or planned, and how it took place. Architectures will evolve (for example with sidechains) but the blockchain principle can apply wherever the risk of fraud could also exist, which is just about everywhere.
6. The world will keep on turning
There we have it. I could have added other things — for example, there’s a high chance that we will see another major security breach and/or leak; augmented reality will have a stab at the mainstream; and so on. I’d also love to see a return to data and facts on the world’s political stage, rather than the current tub-thumping and playing fast and loose with the truth. I’m keen to see breakthroughs in healthcare from IoT, I also expect some major use of technology that hadn’t been considered arrive, enter the mainstream and become the norm — if I knew what it was, I’d be a very rich man. Even if money doesn’t exist.
Truth is, and despite the daily dose of disappointment that comes with reading the news, these are exciting times to be alive. 2018 promises to be a year as full of innovation as previous years, with all the blessings and curses that it brings. As Isaac Asimov once wrote, “An atom-blaster is a good weapon, but it can point both ways.”
On that, and with all it brings, it only remains to wish the best of the season, and of 2018 to you and yours. All the best!
  Photo credit: Birmingham Mail
Five 2018 Predictions — on GDPR, Robot Cars, AI, 5G and Blockchain syndicated from http://ift.tt/2wBRU5Z
0 notes
babbleuk · 7 years
Text
Five 2018 Predictions — on GDPR, Robot Cars, AI, 5G and Blockchain
Predictions are like buses, none for ages and then several come along at once. Also like buses, they are slower than you would like and only take you part of the way. Also like buses, they are brightly coloured and full of chatter that you would rather not have in your morning commute. They are sometimes cold, and may have the remains of somebody else’s take-out happy meal in the corner of the seat. Also like buses, they are an analogy that should not be taken too far, less they lose the point. Like buses.
With this in mind, here’s my technology predictions for 2018. I’ve been very lucky to work across a number of verticals over the past couple of years, including public and private transport, retail, finance, government and healthcare — while I can’t name check every project, I’m nonetheless grateful for the experience and knowledge this has brought, which I feed into the below. I’d also like to thank my podcaster co-host Simon Townsend for allowing me to test many of these ideas.
Finally, one prediction I can’t make is whether this list will cause any feedback or debate — nonetheless, I would welcome any comments you might have, and I will endeavour to address them.
1. GDPR will be a costly, inadequate mess
Don’t get me wrong, GDPR is a really good idea. As a lawyer said to me a couple of weeks ago, it is a combination of the the UK data protection act, plus the best practices that have evolved around it, now put into law at a European level with a large fine associated. The regulations are also likely to become the basis for other countries — if you are going to trade with Europe, you might as well set it as the baseline, goes the thinking. All well and good so far.
Meanwhile, it’s an incredible, expensive (and necessary, if you’re a consumer that cares about your data rights) mountain to climb for any organisation that processes or stores your data. The deadline for compliance is May 25th, which is about as likely to be hit as I am going to finally get myself the 6-pack I wanted when I was 25.
No doubt GDPR will one day be achieved, but the fact is that it is already out of date. Notions of data aggregation and potentially toxic combinations (for example, combining credit and social records to show whether or not someone is eligible for insurance) are not just likely, but unavoidable: ��compliant’ organisations will still be in no better place to protect the interests of their customers than currently.
The challenges, risks and sheer inadequacy of GDPR can be summed up by a single tweet sent by otherwise unknown traveller — “If anyone has a boyfriend called Ben on the Bournemouth – Manchester train right now, he’s just told his friends he’s cheating on you. Dump his ass x.” Whoever sender “@emilyshepss” or indeed, “Ben” might be, the consequences to the privacy of either cannot be handled by any data legislation currently in force.
2. Artificial Intelligence will create silos of smartness
Artificial Intelligence (AI) is a logical consequence of how we apply algorithms to data. It’s as inevitable as maths, as the ability our own brains have to evaluate and draw conclusions. It’s also subject to a great deal of hype and speculation, much of which tends to follow that old, flawed futurist assumption: that a current trend maps a linear course leading to an inevitable conclusion. But the future is not linear. Technological matters are subject to the laws of unintended consequences and of unexpected complexity: that is, the future does not follow a linear path, and every time we create something new, it causes new situations which are beyond its ability to deal with.
So, yes, what we call AI will change (and already is changing) the world. Moore’s, and associated laws are making previously impossible computations now possible, and indeed, they will become the expectation. Machine learning systems are fundamental to the idea of self-driving cars, for example; meanwhile voice, image recognition and so on are having their day. However these are still a long way from any notion of intelligence, artificial or otherwise.
So, yes, absolutely look at how algorithms can deliver real-time analysis, self-learning rules and so on. But look beyond the AI label, at what a product or service can actually do. You can read Gigaom’s research report on where AI can make a difference to the enterprise, here.
In most cases, there will be a question of scope: a system that can save you money on heating by ‘learning’ the nature of your home or data centre, has got to be a good thing for example. Over time we shall see these create new types of complexity, as we look to integrate individual silos of smartness (and their massive data sets) — my prediction is that such integration work will keep us busy for the next year or so, even as learning systems continue to evolve.
3. 5G will become just another expectation
Strip away the techno-babble around 5G and we have a very fast wireless networking protocol designed to handle many more devices than currently — it does this, in principle, by operating at higher frequencies, across shorter distances than current mobile masts (so we’ll need more of them, albeit in smaller boxes). Nobody quite knows how the global roll-out of 5G will take place — questions like who should pay for it will pervade, even though things are clearer than they were. And so on and so on.
But when all’s said and done, it will set the baseline for whatever people use it for, i.e. everything they possibly can. Think 4K video calls, in fact 4K everything, and it’s already not hard to see how anything less than 5G will come as a disappointment. Meanwhile every device under the sun will be looking to connect to every other, exchanging as much data as it possibly can. The technology world is a strange one, with massive expectations being imposed on each layer of the stack without any real sense of needing to take responsibility.
We’ve seen it before. The inefficient software practices of 1990’s Microsoft drove the need for processor upgrades and led Intel to a healthy profit, illustrating the vested interests of the industry to make the networking and hardware platforms faster and better. We all gain as a result, if ‘gain’ can be measured in terms of being able to see your gran in high definition on a wall screen from the other side of the world. But after the hype, 5G will become just another standard release, a way marker on the road to techno-utopia.
On the upside, it may lead to a simpler networking infrastructure. More of a hope than a prediction would be the general adoption of some kind of mesh integration between Wifi and 5G, taking away the handoff pain for both people, and devices, that move around. There will always be a place for multiple standards (such as the energy-efficient Zigbee for IoT) but 5G’s physical architecture, coupled with software standards like NFV, may offer a better starting point than the current, proprietary-mast-based model.
4. Attitudes to autonomous vehicles will normalize
The good news is, car manufacturers saw this coming. They are already planning for that inevitable moment, when public perception goes from, “Who’d want robot cars?” to “Why would I want to own a car?” It’s a familiar phenomenon, an almost 1984-level of doublethink where people go from one mindset to another seemingly overnight, without noticing and in some cases, seemingly disparaging the characters they once were.  We saw it with personal computers, with mobile phones, with flat screen TVs — in the latter case, the the world went from “nah, thats never going to happen” to recycling sites being inundated with perfectly usable screens (and a wave of people getting huge cast-off tellies).
And so, we will see over the next year or so, self-driving vehicles hit our roads. What drives this phenomenon is simple: we know, deep down, that robot cars are safer — not because they are inevitably, inherently safe, but because human drivers are inevitably, inherently dangerous. And autonomous vehicles will get safer still. And are able to pick us up at 3 in the morning and take us home.
The consequences will be fascinating to watch. First that attention will increasingly turn to brands — after all, if you are going to go for a drive, you might as well do so in comfort, right? We can also expect to see a far more varied range of wheeled transport (and otherwise — what’s wrong with the notion of flying unicorn deliveries?) — indeed, with hybrid forms, the very notion of roads is called into question.
There will be data, privacy, security and safety ramifications that need to be dealt with — consider the current ethical debate between leaving young people without taxis late at night, versus the possible consequences of sharing a robot Uber with a potential molester. And I must recall a very interesting conversation with my son, about who would get third or fourth dibs at the autonomous vehicle ferrying drunken revellers (who are not always the cleanliest of souls) to their beds.
Above all, business models will move from physical to virtual, from products to services. The industry knows this, variously calling vehicles ‘tin boxes on wheels’ while investing in car sharing, delivery and other service-based models. Of course (as Apple and others have shown), good engineering continues to command a premium even in the service-based economy: competition will come from Tesla as much as Uber, or whatever replaces its self-sabotaging approach to world domination.
Such changes will take time but in the short term, we can fully expect a mindset shift from the general populace.
5. When Bitcoins collapse, blockchains will pervade
The concept that “money doesn’t actually exist” can be difficult to get across, particularly as it makes such a difference to the lives of, well, everybody. Money can buy health, comfort and a good meal; it can also deliver representations of wealth, from high street bling to mediterranean gin palaces. Of course money exists, I’m holding some in my hand, says anyone who wants to argue against the point.
Yet, still, it doesn’t. It is a mathematical construct originally construed to simplify the exchange of value, to offer persistence to an otherwise transitory notion. From a situation where you’d have to prove whether you gave the chap some fish before he’d give you that wood he offered, you can just take the cash and buy wood wherever you choose. It’s not an accident of speech that pond notes still say, “I promise to pay the bearer on demand…”
While original currencies may have been teeth or shells (happy days if you happened to live near a beach), they moved to metals in order to bring some stability in a rather dodgy market. Forgery remains an enormous problem in part because we maintain a belief that money exists, even though it doesn’t. That dodgy-looking coin still spends, once it is part of the system.
And so to the inexorable rise of Bitcoin, which has emerged from nowhere to become a global currency — in much the same way as the dodgy coin, it is accepted simply because people agree to use it in a transaction. Bitcoin has a chequered reputation, probably unfairly given that our traditional dollars and cents are just as likely to be used for gun-running or drug dealing as any virtual dosh. It’s also a bubble that looks highly likely to burst, and soon — no doubt some pundits will take that as a proof point of the demise of cryptocurrency.
Their certainty may be premature. Not only will Bitcoin itself pervade (albeit at a lower valuation), but the genie is already out of the bottle as banks and others experiment with the economic models made possible by “distributed ledger” architectures such as The Blockchain, i.e. the one supporting Bitcoin. Such models are a work in progress: the idea that a single such ledger can manage all the transactions in the world (financial and otherwise) is clearly flawed.
But blockchains, in general, hold a key as they deal with that single most important reason why currency existed in the first place — to prove a promise. This principle holds in areas way beyond money, or indeed, value exchange — food and pharmaceutical, art and music can all benefit from knowing what was agreed or planned, and how it took place. Architectures will evolve (for example with sidechains) but the blockchain principle can apply wherever the risk of fraud could also exist, which is just about everywhere.
6. The world will keep on turning
There we have it. I could have added other things — for example, there’s a high chance that we will see another major security breach and/or leak; augmented reality will have a stab at the mainstream; and so on. I’d also love to see a return to data and facts on the world’s political stage, rather than the current tub-thumping and playing fast and loose with the truth. I’m keen to see breakthroughs in healthcare from IoT, I also expect some major use of technology that hadn’t been considered arrive, enter the mainstream and become the norm — if I knew what it was, I’d be a very rich man. Even if money doesn’t exist.
Truth is, and despite the daily dose of disappointment that comes with reading the news, these are exciting times to be alive. 2018 promises to be a year as full of innovation as previous years, with all the blessings and curses that it brings. As Isaac Asimov once wrote, “An atom-blaster is a good weapon, but it can point both ways.”
On that, and with all it brings, it only remains to wish the best of the season, and of 2018 to you and yours. All the best!
  Photo credit: Birmingham Mail
from Gigaom https://gigaom.com/2017/12/11/five-2018-predictions-on-gdpr-robot-cars-ai-5g-and-blockchain/
0 notes
hypertagmaster · 8 years
Text
7 Real-World Ways to Think Like an Artist for Better Content Marketing
Earlier this year, I wrote that I believe art plays a critical role in content marketing.
But what does that actually mean? When you think about it, what does that word “art” really mean?
“I’ll know it when I see it.” – Random critic
For the purposes of this conversation, I’ll define art as an expression that can’t be made by an algorithm. It’s the creative spark, the unusual choice, the flare of personality, the moment of real human empathy and connection.
I believe it’s a serious mistake to think that marketing and art are somehow separate.
As Brian Clark has said for years:
“People who think art is sacred and marketing is dirty tend to be terrible marketers and marginal artists.
People who think art is irrelevant and marketing is about tricking people into buying shit they don’t need tend to be terrible marketers and worse human beings.” – Brian Clark, ‘The Catcher in the Rye’ and the Art of Phony Marketing
While I’m defining art, let me go ahead and define marketing: It’s what we communicate that allows us to work with others. Advertising, social strategy, SEO, funnels, automation — they all need to serve that function.
Somewhere along the line, we got the idea that marketing was another word for lies. Don’t buy it.
Smart marketers don’t accept the excuse of “It’s just marketing” to hide the truth or produce crummy work that benefits no one.
Wise marketers embrace art as integral to what they do, as much as strategy and execution are.
Here are some observations I’ve made over the years about how artists work and how anyone can adopt a more artistic mindset.
1. Artists geek out over craft
“Creativity occurs in action: It is not a trait; it is something you do.” – Bert Dodson
Get a group of writers together and you’ll hear a whole lot of geeky talk about structure, language, word choice, metaphor, and the serial comma.
Art is about your unique and personal expression of the world you see around you. But you can’t express what you see and feel until you master your chosen craft.
As a content marketer, you make a living with words. Dive into the disciplines that will teach you how to stitch words together in ways you haven’t tried before.
Study poetry. Study screenwriting. Study short stories. If you’re a podcaster, take an acting class or voice lessons.
The reason an artist’s life is so interesting and rewarding is that you never stop learning. When you master your craft at one level, new levels reveal themselves. The game gets ever more complex and interesting.
Any study of creative writing will benefit you as a content marketer. You’ll learn how to show, not tell. You’ll think more carefully about word choice. And you’ll learn the nuances that make for superb storytelling.
A writing workshop can be a great start, but there are also lots of wonderful books on writing well. Here are just a couple of suggestions — this is far from a complete list.
Resources:
Stephen King’s On Writing
Samuel R. Delany’s About Writing
Christopher Vogler’s The Writer’s Journey
James N. Frey’s How to Write a Damn Good Novel
Natalie Goldberg’s Writing Down the Bones
2. Artists protect their productive time
If you pick up a book about the work habits of creative people (I’m a bit obsessed with this topic), you’ll notice something striking.
Nearly all great writers, musicians, painters, and other artists tend to work in well-defined work cycles.
They nearly always have specific times of day set aside for creative work. They protect this time with a ferocity that can border on cruelty.
Often, this time is strictly reserved for what writers call “draft” — the messy, sometimes ugly part of the creative process where we take new ideas and work through them with as much craft as we can manage.
You need to be a bit brutal about protecting this time. That’s more important than it ever was, thanks to the seductive call of so many distractions.
Because, to be honest, a lot of days, this isn’t the fun part. This is the moment when all of those lovely dreams and ideas get turned into unsatisfying reality — on the page, the canvas, or the screen.
It’s where you face the dreaded, “The words on the screen don’t sound like they did in my head.”
The only way most of us ever manage to get anything done is simply to be rather robotic about getting to work. Uninterrupted creative time needs to get blocked into your calendar. You need to defend it — against your own resistance as much as anything else.
Resources:
There are lots of excellent apps that help you defend your productive time. I like the Freedom app to protect me from my own worst habits.
Mason Currey’s book Daily Rituals: How Artists Work is a fascinating look at how different artists have used their time.
3. Artists embrace bad art
If we’re spending time every day creating something that doesn’t match our creative vision, how do we push ourselves to keep showing up?
Artists know that the way to create good art — maybe some day even great art — is to make a whole lot of bad art.
We’re looking for what painters call “brush mileage.” You’ll never be able to paint well until you pull a paintbrush through a certain amount of paint and onto a certain volume of canvas or paper.
We make good sentences by starting with awful sentences.
Writers, in my opinion, have it lucky. We can keep working on a piece until it doesn’t suck. Try that with a watercolor; you won’t be happy.
If we keep working on material that’s appropriately challenging, we’ll keep getting better. At first, your pieces may need a lot of editing time. As you mature creatively, your rewrites might get faster, but you’ll still find that genuinely good work needs the discipline of multiple rewrites.
Resources:
In my experience, there’s no substitute for a thoughtful critique of your writing. Critique groups can be helpful, if (big if) the right people are in them. A well-qualified writing teacher or freelance editor is probably the gold standard.
If that’s not in the budget for now, find a friend or fellow content creator whose writing you admire and barter in-depth critiques for a task you’re terrific at.
4. Artists seek flow
Most of us have heard of Mihaly Csikszentmihalyi’s book Flow, even if we need to refer to Google any time we have to spell his name.
It’s all about that “creative state” — the mental point where time stops and we feel pure creative focus.
For us to find flow, whether it’s in rock climbing, flower arranging, or writing, we have to keep ourselves balanced on the edge between “too hard” and “too easy.”
When it’s too hard, we’re frustrated all the time and our thoughts get cramped. It’s hard to create anything new when you’re just angry with yourself.
When it’s too easy, we either become hacks, cranking out the same tired crap, or we get bored and start to become self-destructive.
The life of an artist is about constantly looking for that edge, and climbing back onto it again and again.
Resource:
Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi
(By the way, my best sources for how to pronounce his name say “Me-high Cheek-SENT-me-high.”)
5. Artists ask a lot of questions
Craft is about how skillfully you can express an idea. Art adds interesting questions to that expression.
Craft makes the work pretty. Art makes it meaningful.
Is that the best way? Are there other options we could explore?
It truly doesn’t matter what your topic is. If you ask questions — lots of them — you’ll start to come up with interesting answers.
Questions lead us to new places. They build cathedrals and pyramids and space stations.
Resources:
Some of the most powerful questions you’ll ever answer will come from your audience. You’ll never outgrow the need to listen closely to your audience’s questions.
But in addition to those, consider these:
Why does the world look the way it does today?
What haven’t we thought of yet?
What’s standing so fully in our way that we can’t even see it?
6. Artists value pragmatism
“Creativity is a lot like happiness. It shows up when you’re thinking of something else.” – Bert Dodson
In my experience, the stereotype of the “flaky artist” who’s out of touch with reality couldn’t be further from the truth.
If your vacuum cleaner breaks? Don’t throw it into the landfill; call your artist friend. She’ll know how to rewire it, she can resolder the piece that broke off, and she’ll tweak the switch so it’s easier to use.
Of course, she may also paint it deep red with a filigree pattern of pale yellow and silver polka dots, and add a sound system.
Art presents endless opportunities for recycling, rethinking, and pragmatic problem solving.
Lots of us quit the formal practice of problem solving when we stopped doing word problems in math class. Artists solve new problems every time they sit down to work.
Artists understand that it’s not enough to have some grand idea. We have to figure out how to translate that into something other people can see or hear or touch.
Resources:
Our monthly content challenges are designed to give you pragmatic exercises to improve your craft and your creative output. You still have time to complete our creative challenge for January here:
January’s Content Excellence Challenge Prompts
And look for February’s challenges on the blog next week.
7. Artists actively seek an audience
Art begins in self-expression. But at a certain point, we have a deep desire to find an audience for our creative work.
There’s nothing wrong with making art to please yourself. It’s a satisfying way to spend your time.
But when we “go pro” — when we seek an audience — we begin to walk the tightrope between what we intend and what we actually communicate. Between our expression and how the audience sees that expression.
It’s a bit of a zen paradox.
Art is not about you. Also, art is about you.
Some art works well for a small number of people. Some art works well for millions. It’s your job as a creative professional to find the ones who get your message, then find some more people like that.
That’s why it doesn’t make you a “hack” to want to build the audience for your work. When you tell great stories, your stories become your audience’s stories. If a story is powerful enough, it picks up and walks on without you.
Resources:
Helping you find a bigger audience is one of the reasons we’re here. You can snag a juicy library of free content marketing training here, including lots of resources to help you grow your audience and community:
The Copyblogger free content marketing library
And for the rest of this month, we’ll be talking a lot about how art (and craft) will serve your work. February will be a rich month of tutorials, techniques, and inspiration to elevate your content. We’re all looking forward to seeing you in the coming weeks!
The post 7 Real-World Ways to Think Like an Artist for Better Content Marketing appeared first on Copyblogger.
via marketing http://ift.tt/2jvVITu
0 notes
marie85marketing · 8 years
Text
7 Real-World Ways to Think Like an Artist for Better Content Marketing
Earlier this year, I wrote that I believe art plays a critical role in content marketing.
But what does that actually mean? When you think about it, what does that word “art” really mean?
“I’ll know it when I see it.” – Random critic
For the purposes of this conversation, I’ll define art as an expression that can’t be made by an algorithm. It’s the creative spark, the unusual choice, the flare of personality, the moment of real human empathy and connection.
I believe it’s a serious mistake to think that marketing and art are somehow separate.
As Brian Clark has said for years:
“People who think art is sacred and marketing is dirty tend to be terrible marketers and marginal artists.
People who think art is irrelevant and marketing is about tricking people into buying shit they don’t need tend to be terrible marketers and worse human beings.” – Brian Clark, ‘The Catcher in the Rye’ and the Art of Phony Marketing
While I’m defining art, let me go ahead and define marketing: It’s what we communicate that allows us to work with others. Advertising, social strategy, SEO, funnels, automation — they all need to serve that function.
Somewhere along the line, we got the idea that marketing was another word for lies. Don’t buy it.
Smart marketers don’t accept the excuse of “It’s just marketing” to hide the truth or produce crummy work that benefits no one.
Wise marketers embrace art as integral to what they do, as much as strategy and execution are.
Here are some observations I’ve made over the years about how artists work and how anyone can adopt a more artistic mindset.
1. Artists geek out over craft
“Creativity occurs in action: It is not a trait; it is something you do.” – Bert Dodson
Get a group of writers together and you’ll hear a whole lot of geeky talk about structure, language, word choice, metaphor, and the serial comma.
Art is about your unique and personal expression of the world you see around you. But you can’t express what you see and feel until you master your chosen craft.
As a content marketer, you make a living with words. Dive into the disciplines that will teach you how to stitch words together in ways you haven’t tried before.
Study poetry. Study screenwriting. Study short stories. If you’re a podcaster, take an acting class or voice lessons.
The reason an artist’s life is so interesting and rewarding is that you never stop learning. When you master your craft at one level, new levels reveal themselves. The game gets ever more complex and interesting.
Any study of creative writing will benefit you as a content marketer. You’ll learn how to show, not tell. You’ll think more carefully about word choice. And you’ll learn the nuances that make for superb storytelling.
A writing workshop can be a great start, but there are also lots of wonderful books on writing well. Here are just a couple of suggestions — this is far from a complete list.
Resources:
Stephen King’s On Writing
Samuel R. Delany’s About Writing
Christopher Vogler’s The Writer’s Journey
James N. Frey’s How to Write a Damn Good Novel
Natalie Goldberg’s Writing Down the Bones
2. Artists protect their productive time
If you pick up a book about the work habits of creative people (I’m a bit obsessed with this topic), you’ll notice something striking.
Nearly all great writers, musicians, painters, and other artists tend to work in well-defined work cycles.
They nearly always have specific times of day set aside for creative work. They protect this time with a ferocity that can border on cruelty.
Often, this time is strictly reserved for what writers call “draft” — the messy, sometimes ugly part of the creative process where we take new ideas and work through them with as much craft as we can manage.
You need to be a bit brutal about protecting this time. That’s more important than it ever was, thanks to the seductive call of so many distractions.
Because, to be honest, a lot of days, this isn’t the fun part. This is the moment when all of those lovely dreams and ideas get turned into unsatisfying reality — on the page, the canvas, or the screen.
It’s where you face the dreaded, “The words on the screen don’t sound like they did in my head.”
The only way most of us ever manage to get anything done is simply to be rather robotic about getting to work. Uninterrupted creative time needs to get blocked into your calendar. You need to defend it — against your own resistance as much as anything else.
Resources:
There are lots of excellent apps that help you defend your productive time. I like the Freedom app to protect me from my own worst habits.
Mason Currey’s book Daily Rituals: How Artists Work is a fascinating look at how different artists have used their time.
3. Artists embrace bad art
If we’re spending time every day creating something that doesn’t match our creative vision, how do we push ourselves to keep showing up?
Artists know that the way to create good art — maybe some day even great art — is to make a whole lot of bad art.
We’re looking for what painters call “brush mileage.” You’ll never be able to paint well until you pull a paintbrush through a certain amount of paint and onto a certain volume of canvas or paper.
We make good sentences by starting with awful sentences.
Writers, in my opinion, have it lucky. We can keep working on a piece until it doesn’t suck. Try that with a watercolor; you won’t be happy.
If we keep working on material that’s appropriately challenging, we’ll keep getting better. At first, your pieces may need a lot of editing time. As you mature creatively, your rewrites might get faster, but you’ll still find that genuinely good work needs the discipline of multiple rewrites.
Resources:
In my experience, there’s no substitute for a thoughtful critique of your writing. Critique groups can be helpful, if (big if) the right people are in them. A well-qualified writing teacher or freelance editor is probably the gold standard.
If that’s not in the budget for now, find a friend or fellow content creator whose writing you admire and barter in-depth critiques for a task you’re terrific at.
4. Artists seek flow
Most of us have heard of Mihaly Csikszentmihalyi’s book Flow, even if we need to refer to Google any time we have to spell his name.
It’s all about that “creative state” — the mental point where time stops and we feel pure creative focus.
For us to find flow, whether it’s in rock climbing, flower arranging, or writing, we have to keep ourselves balanced on the edge between “too hard” and “too easy.”
When it’s too hard, we’re frustrated all the time and our thoughts get cramped. It’s hard to create anything new when you’re just angry with yourself.
When it’s too easy, we either become hacks, cranking out the same tired crap, or we get bored and start to become self-destructive.
The life of an artist is about constantly looking for that edge, and climbing back onto it again and again.
Resource:
Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi
(By the way, my best sources for how to pronounce his name say “Me-high Cheek-SENT-me-high.”)
5. Artists ask a lot of questions
Craft is about how skillfully you can express an idea. Art adds interesting questions to that expression.
Craft makes the work pretty. Art makes it meaningful.
Is that the best way? Are there other options we could explore?
It truly doesn’t matter what your topic is. If you ask questions — lots of them — you’ll start to come up with interesting answers.
Questions lead us to new places. They build cathedrals and pyramids and space stations.
Resources:
Some of the most powerful questions you’ll ever answer will come from your audience. You’ll never outgrow the need to listen closely to your audience’s questions.
But in addition to those, consider these:
Why does the world look the way it does today?
What haven’t we thought of yet?
What’s standing so fully in our way that we can’t even see it?
6. Artists value pragmatism
“Creativity is a lot like happiness. It shows up when you’re thinking of something else.” – Bert Dodson
In my experience, the stereotype of the “flaky artist” who’s out of touch with reality couldn’t be further from the truth.
If your vacuum cleaner breaks? Don’t throw it into the landfill; call your artist friend. She’ll know how to rewire it, she can resolder the piece that broke off, and she’ll tweak the switch so it’s easier to use.
Of course, she may also paint it deep red with a filigree pattern of pale yellow and silver polka dots, and add a sound system.
Art presents endless opportunities for recycling, rethinking, and pragmatic problem solving.
Lots of us quit the formal practice of problem solving when we stopped doing word problems in math class. Artists solve new problems every time they sit down to work.
Artists understand that it’s not enough to have some grand idea. We have to figure out how to translate that into something other people can see or hear or touch.
Resources:
Our monthly content challenges are designed to give you pragmatic exercises to improve your craft and your creative output. You still have time to complete our creative challenge for January here:
January’s Content Excellence Challenge Prompts
And look for February’s challenges on the blog next week.
7. Artists actively seek an audience
Art begins in self-expression. But at a certain point, we have a deep desire to find an audience for our creative work.
There’s nothing wrong with making art to please yourself. It’s a satisfying way to spend your time.
But when we “go pro” — when we seek an audience — we begin to walk the tightrope between what we intend and what we actually communicate. Between our expression and how the audience sees that expression.
It’s a bit of a zen paradox.
Art is not about you. Also, art is about you.
Some art works well for a small number of people. Some art works well for millions. It’s your job as a creative professional to find the ones who get your message, then find some more people like that.
That’s why it doesn’t make you a “hack” to want to build the audience for your work. When you tell great stories, your stories become your audience’s stories. If a story is powerful enough, it picks up and walks on without you.
Resources:
Helping you find a bigger audience is one of the reasons we’re here. You can snag a juicy library of free content marketing training here, including lots of resources to help you grow your audience and community:
The Copyblogger free content marketing library
And for the rest of this month, we’ll be talking a lot about how art (and craft) will serve your work. February will be a rich month of tutorials, techniques, and inspiration to elevate your content. We’re all looking forward to seeing you in the coming weeks!
The post 7 Real-World Ways to Think Like an Artist for Better Content Marketing appeared first on Copyblogger.
0 notes
nathandgibsca · 8 years
Text
7 Real-World Ways to Think and Work Like an Artist
Earlier this year, I wrote that I believe art plays a critical role in content marketing.
But what does that actually mean? When you think about it, what does that word “art” really mean?
“I’ll know it when I see it.” – Random critic
For the purposes of this conversation, I’ll define art as an expression that can’t be made by an algorithm. It’s the creative spark, the unusual choice, the flare of personality, the moment of real human empathy and connection.
I believe it’s a serious mistake to think that marketing and art are somehow separate.
As Brian Clark has said for years:
“People who think art is sacred and marketing is dirty tend to be terrible marketers and marginal artists.
People who think art is irrelevant and marketing is about tricking people into buying shit they don’t need tend to be terrible marketers and worse human beings.” – Brian Clark, ‘The Catcher in the Rye’ and the Art of Phony Marketing
While I’m defining art, let me go ahead and define marketing: It’s what we communicate that allows us to work with others. Advertising, social strategy, SEO, funnels, automation — they all need to serve that function.
Somewhere along the line, we got the idea that marketing was another word for lies. Don’t buy it.
Smart marketers don’t accept the excuse of “It’s just marketing” to hide the truth or produce crummy work that benefits no one.
Wise marketers embrace art as integral to what they do, as much as strategy and execution are.
Here are some observations I’ve made over the years about how artists work and how anyone can adopt a more artistic mindset.
1. Artists geek out over craft
“Creativity occurs in action: It is not a trait; it is something you do.” – Bert Dodson
Get a group of writers together and you’ll hear a whole lot of geeky talk about structure, language, word choice, metaphor, and the serial comma.
Art is about your unique and personal expression of the world you see around you. But you can’t express what you see and feel until you master your chosen craft.
As a content marketer, you make a living with words. Dive into the disciplines that will teach you how to stitch words together in ways you haven’t tried before.
Study poetry. Study screenwriting. Study short stories. If you’re a podcaster, take an acting class or voice lessons.
The reason an artist’s life is so interesting and rewarding is that you never stop learning. When you master your craft at one level, new levels reveal themselves. The game gets ever more complex and interesting.
Any study of creative writing will benefit you as a content marketer. You’ll learn how to show, not tell. You’ll think more carefully about word choice. And you’ll learn the nuances that make for superb storytelling.
A writing workshop can be a great start, but there are also lots of wonderful books on writing well. Here are just a couple of suggestions — this is far from a complete list.
Resources:
Stephen King’s On Writing
Samuel R. Delany’s About Writing
Christopher Vogler’s The Writer’s Journey
James N. Frey’s How to Write a Damn Good Novel
Natalie Goldberg’s Writing Down the Bones
2. Artists protect their productive time
If you pick up a book about the work habits of creative people (I’m a bit obsessed with this topic), you’ll notice something striking.
Nearly all great writers, musicians, painters, and other artists tend to work in well-defined work cycles.
They nearly always have specific times of day set aside for creative work. They protect this time with a ferocity that can border on cruelty.
Often, this time is strictly reserved for what writers call “draft” — the messy, sometimes ugly part of the creative process where we take new ideas and work through them with as much craft as we can manage.
You need to be a bit brutal about protecting this time. That’s more important than it ever was, thanks to the seductive call of so many distractions.
Because, to be honest, a lot of days, this isn’t the fun part. This is the moment when all of those lovely dreams and ideas get turned into unsatisfying reality — on the page, the canvas, or the screen.
It’s where you face the dreaded, “The words on the screen don’t sound like they did in my head.”
The only way most of us ever manage to get anything done is simply to be rather robotic about getting to work. Uninterrupted creative time needs to get blocked into your calendar. You need to defend it — against your own resistance as much as anything else.
Resources:
There are lots of excellent apps that help you defend your productive time. I like the Freedom app to protect me from my own worst habits.
Mason Currey’s book Daily Rituals: How Artists Work is a fascinating look at how different artists have used their time.
3. Artists embrace bad art
If we’re spending time every day creating something that doesn’t match our creative vision, how do we push ourselves to keep showing up?
Artists know that the way to create good art — maybe some day even great art — is to make a whole lot of bad art.
We’re looking for what painters call “brush mileage.” You’ll never be able to paint well until you pull a paintbrush through a certain amount of paint and onto a certain volume of canvas or paper.
We make good sentences by starting with awful sentences.
Writers, in my opinion, have it lucky. We can keep working on a piece until it doesn’t suck. Try that with a watercolor; you won’t be happy.
If we keep working on material that’s appropriately challenging, we’ll keep getting better. At first, your pieces may need a lot of editing time. As you mature creatively, your rewrites might get faster, but you’ll still find that genuinely good work needs the discipline of multiple rewrites.
Resources:
In my experience, there’s no substitute for a thoughtful critique of your writing. Critique groups can be helpful, if (big if) the right people are in them. A well-qualified writing teacher or freelance editor is probably the gold standard.
If that’s not in the budget for now, find a friend or fellow content creator whose writing you admire and barter in-depth critiques for a task you’re terrific at.
4. Artists seek flow
Most of us have heard of Mihaly Csikszentmihalyi’s book Flow, even if we need to refer to Google any time we have to spell his name.
It’s all about that “creative state” — the mental point where time stops and we feel pure creative focus.
For us to find flow, whether it’s in rock climbing, flower arranging, or writing, we have to keep ourselves balanced on the edge between “too hard” and “too easy.”
When it’s too hard, we’re frustrated all the time and our thoughts get cramped. It’s hard to create anything new when you’re just angry with yourself.
When it’s too easy, we either become hacks, cranking out the same tired crap, or we get bored and start to become self-destructive.
The life of an artist is about constantly looking for that edge, and climbing back onto it again and again.
Resource:
Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi
(By the way, my best sources for how to pronounce his name say “Me-high Cheek-SENT-me-high.”)
5. Artists ask a lot of questions
Craft is about how skillfully you can express an idea. Art adds interesting questions to that expression.
Craft makes the work pretty. Art makes it meaningful.
Is that the best way? Are there other options we could explore?
It truly doesn’t matter what your topic is. If you ask questions — lots of them — you’ll start to come up with interesting answers.
Questions lead us to new places. They build cathedrals and pyramids and space stations.
Resources:
Some of the most powerful questions you’ll ever answer will come from your audience. You’ll never outgrow the need to listen closely to your audience’s questions.
But in addition to those, consider these:
Why does the world look the way it does today?
What haven’t we thought of yet?
What’s standing so fully in our way that we can’t even see it?
6. Artists value pragmatism
“Creativity is a lot like happiness. It shows up when you’re thinking of something else.” – Bert Dodson
In my experience, the stereotype of the “flaky artist” who’s out of touch with reality couldn’t be further from the truth.
If your vacuum cleaner breaks? Don’t throw it into the landfill; call your artist friend. She’ll know how to rewire it, she can resolder the piece that broke off, and she’ll tweak the switch so it’s easier to use.
Of course, she may also paint it deep red with a filigree pattern of pale yellow and silver polka dots, and add a sound system.
Art presents endless opportunities for recycling, rethinking, and pragmatic problem solving.
Lots of us quit the formal practice of problem solving when we stopped doing word problems in math class. Artists solve new problems every time they sit down to work.
Artists understand that it’s not enough to have some grand idea. We have to figure out how to translate that into something other people can see or hear or touch.
Resources:
Our monthly content challenges are designed to give you pragmatic exercises to improve your craft and your creative output. You still have time to complete our creative challenge for January here:
January’s Content Excellence Challenge Prompts
And look for February’s challenges on the blog next week.
7. Artists actively seek an audience
Art begins in self-expression. But at a certain point, we have a deep desire to find an audience for our creative work.
There’s nothing wrong with making art to please yourself. It’s a satisfying way to spend your time.
But when we “go pro” — when we seek an audience — we begin to walk the tightrope between what we intend and what we actually communicate. Between our expression and how the audience sees that expression.
It’s a bit of a zen paradox.
Art is not about you. Also, art is about you.
Some art works well for a small number of people. Some art works well for millions. It’s your job as a creative professional to find the ones who get your message, then find some more people like that.
That’s why it doesn’t make you a “hack” to want to build the audience for your work. When you tell great stories, your stories become your audience’s stories. If a story is powerful enough, it picks up and walks on without you.
Resources:
Helping you find a bigger audience is one of the reasons we’re here. You can snag a juicy library of free content marketing training here, including lots of resources to help you grow your audience and community:
The Copyblogger free content marketing library
And for the rest of this month, we’ll be talking a lot about how art (and craft) will serve your work. February will be a rich month of tutorials, techniques, and inspiration to elevate your content. We’re all looking forward to seeing you in the coming weeks!
The post 7 Real-World Ways to Think and Work Like an Artist appeared first on Copyblogger.
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soph28collins · 8 years
Text
7 Real-World Ways to Think and Work Like an Artist
Earlier this year, I wrote that I believe art plays a critical role in content marketing.
But what does that actually mean? When you think about it, what does that word “art” really mean?
“I’ll know it when I see it.” – Random critic
For the purposes of this conversation, I’ll define art as an expression that can’t be made by an algorithm. It’s the creative spark, the unusual choice, the flare of personality, the moment of real human empathy and connection.
I believe it’s a serious mistake to think that marketing and art are somehow separate.
As Brian Clark has said for years:
“People who think art is sacred and marketing is dirty tend to be terrible marketers and marginal artists.
People who think art is irrelevant and marketing is about tricking people into buying shit they don’t need tend to be terrible marketers and worse human beings.” – Brian Clark, ‘The Catcher in the Rye’ and the Art of Phony Marketing
While I’m defining art, let me go ahead and define marketing: It’s what we communicate that allows us to work with others. Advertising, social strategy, SEO, funnels, automation — they all need to serve that function.
Somewhere along the line, we got the idea that marketing was another word for lies. Don’t buy it.
Smart marketers don’t accept the excuse of “It’s just marketing” to hide the truth or produce crummy work that benefits no one.
Wise marketers embrace art as integral to what they do, as much as strategy and execution are.
Here are some observations I’ve made over the years about how artists work and how anyone can adopt a more artistic mindset.
1. Artists geek out over craft
“Creativity occurs in action: It is not a trait; it is something you do.” – Bert Dodson
Get a group of writers together and you’ll hear a whole lot of geeky talk about structure, language, word choice, metaphor, and the serial comma.
Art is about your unique and personal expression of the world you see around you. But you can’t express what you see and feel until you master your chosen craft.
As a content marketer, you make a living with words. Dive into the disciplines that will teach you how to stitch words together in ways you haven’t tried before.
Study poetry. Study screenwriting. Study short stories. If you’re a podcaster, take an acting class or voice lessons.
The reason an artist’s life is so interesting and rewarding is that you never stop learning. When you master your craft at one level, new levels reveal themselves. The game gets ever more complex and interesting.
Any study of creative writing will benefit you as a content marketer. You’ll learn how to show, not tell. You’ll think more carefully about word choice. And you’ll learn the nuances that make for superb storytelling.
A writing workshop can be a great start, but there are also lots of wonderful books on writing well. Here are just a couple of suggestions — this is far from a complete list.
Resources:
Stephen King’s On Writing
Samuel R. Delany’s About Writing
Christopher Vogler’s The Writer’s Journey
James N. Frey’s How to Write a Damn Good Novel
Natalie Goldberg’s Writing Down the Bones
2. Artists protect their productive time
If you pick up a book about the work habits of creative people (I’m a bit obsessed with this topic), you’ll notice something striking.
Nearly all great writers, musicians, painters, and other artists tend to work in well-defined work cycles.
They nearly always have specific times of day set aside for creative work. They protect this time with a ferocity that can border on cruelty.
Often, this time is strictly reserved for what writers call “draft” — the messy, sometimes ugly part of the creative process where we take new ideas and work through them with as much craft as we can manage.
You need to be a bit brutal about protecting this time. That’s more important than it ever was, thanks to the seductive call of so many distractions.
Because, to be honest, a lot of days, this isn’t the fun part. This is the moment when all of those lovely dreams and ideas get turned into unsatisfying reality — on the page, the canvas, or the screen.
It’s where you face the dreaded, “The words on the screen don’t sound like they did in my head.”
The only way most of us ever manage to get anything done is simply to be rather robotic about getting to work. Uninterrupted creative time needs to get blocked into your calendar. You need to defend it — against your own resistance as much as anything else.
Resources:
There are lots of excellent apps that help you defend your productive time. I like the Freedom app to protect me from my own worst habits.
Mason Currey’s book Daily Rituals: How Artists Work is a fascinating look at how different artists have used their time.
3. Artists embrace bad art
If we’re spending time every day creating something that doesn’t match our creative vision, how do we push ourselves to keep showing up?
Artists know that the way to create good art — maybe some day even great art — is to make a whole lot of bad art.
We’re looking for what painters call “brush mileage.” You’ll never be able to paint well until you pull a paintbrush through a certain amount of paint and onto a certain volume of canvas or paper.
We make good sentences by starting with awful sentences.
Writers, in my opinion, have it lucky. We can keep working on a piece until it doesn’t suck. Try that with a watercolor; you won’t be happy.
If we keep working on material that’s appropriately challenging, we’ll keep getting better. At first, your pieces may need a lot of editing time. As you mature creatively, your rewrites might get faster, but you’ll still find that genuinely good work needs the discipline of multiple rewrites.
Resources:
In my experience, there’s no substitute for a thoughtful critique of your writing. Critique groups can be helpful, if (big if) the right people are in them. A well-qualified writing teacher or freelance editor is probably the gold standard.
If that’s not in the budget for now, find a friend or fellow content creator whose writing you admire and barter in-depth critiques for a task you’re terrific at.
4. Artists seek flow
Most of us have heard of Mihaly Csikszentmihalyi’s book Flow, even if we need to refer to Google any time we have to spell his name.
It’s all about that “creative state” — the mental point where time stops and we feel pure creative focus.
For us to find flow, whether it’s in rock climbing, flower arranging, or writing, we have to keep ourselves balanced on the edge between “too hard” and “too easy.”
When it’s too hard, we’re frustrated all the time and our thoughts get cramped. It’s hard to create anything new when you’re just angry with yourself.
When it’s too easy, we either become hacks, cranking out the same tired crap, or we get bored and start to become self-destructive.
The life of an artist is about constantly looking for that edge, and climbing back onto it again and again.
Resource:
Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi
(By the way, my best sources for how to pronounce his name say “Me-high Cheek-SENT-me-high.”)
5. Artists ask a lot of questions
Craft is about how skillfully you can express an idea. Art adds interesting questions to that expression.
Craft makes the work pretty. Art makes it meaningful.
Is that the best way? Are there other options we could explore?
It truly doesn’t matter what your topic is. If you ask questions — lots of them — you’ll start to come up with interesting answers.
Questions lead us to new places. They build cathedrals and pyramids and space stations.
Resources:
Some of the most powerful questions you’ll ever answer will come from your audience. You’ll never outgrow the need to listen closely to your audience’s questions.
But in addition to those, consider these:
Why does the world look the way it does today?
What haven’t we thought of yet?
What’s standing so fully in our way that we can’t even see it?
6. Artists value pragmatism
“Creativity is a lot like happiness. It shows up when you’re thinking of something else.” – Bert Dodson
In my experience, the stereotype of the “flaky artist” who’s out of touch with reality couldn’t be further from the truth.
If your vacuum cleaner breaks? Don’t throw it into the landfill; call your artist friend. She’ll know how to rewire it, she can resolder the piece that broke off, and she’ll tweak the switch so it’s easier to use.
Of course, she may also paint it deep red with a filigree pattern of pale yellow and silver polka dots, and add a sound system.
Art presents endless opportunities for recycling, rethinking, and pragmatic problem solving.
Lots of us quit the formal practice of problem solving when we stopped doing word problems in math class. Artists solve new problems every time they sit down to work.
Artists understand that it’s not enough to have some grand idea. We have to figure out how to translate that into something other people can see or hear or touch.
Resources:
Our monthly content challenges are designed to give you pragmatic exercises to improve your craft and your creative output. You still have time to complete our creative challenge for January here:
January’s Content Excellence Challenge Prompts
And look for February’s challenges on the blog next week.
7. Artists actively seek an audience
Art begins in self-expression. But at a certain point, we have a deep desire to find an audience for our creative work.
There’s nothing wrong with making art to please yourself. It’s a satisfying way to spend your time.
But when we “go pro” — when we seek an audience — we begin to walk the tightrope between what we intend and what we actually communicate. Between our expression and how the audience sees that expression.
It’s a bit of a zen paradox.
Art is not about you. Also, art is about you.
Some art works well for a small number of people. Some art works well for millions. It’s your job as a creative professional to find the ones who get your message, then find some more people like that.
That’s why it doesn’t make you a “hack” to want to build the audience for your work. When you tell great stories, your stories become your audience’s stories. If a story is powerful enough, it picks up and walks on without you.
Resources:
Helping you find a bigger audience is one of the reasons we’re here. You can snag a juicy library of free content marketing training here, including lots of resources to help you grow your audience and community:
The Copyblogger free content marketing library
And for the rest of this month, we’ll be talking a lot about how art (and craft) will serve your work. February will be a rich month of tutorials, techniques, and inspiration to elevate your content. We’re all looking forward to seeing you in the coming weeks!
The post 7 Real-World Ways to Think and Work Like an Artist appeared first on Copyblogger.
from Copyblogger http://www.copyblogger.com/artist-mindset/
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annegalliher · 8 years
Text
7 Real-World Ways to Think and Work Like an Artist
Earlier this year, I wrote that I believe art plays a critical role in content marketing.
But what does that actually mean? When you think about it, what does that word “art” really mean?
“I’ll know it when I see it.” – Random critic
For the purposes of this conversation, I’ll define art as an expression that can’t be made by an algorithm. It’s the creative spark, the unusual choice, the flare of personality, the moment of real human empathy and connection.
I believe it’s a serious mistake to think that marketing and art are somehow separate.
As Brian Clark has said for years:
“People who think art is sacred and marketing is dirty tend to be terrible marketers and marginal artists.
People who think art is irrelevant and marketing is about tricking people into buying shit they don’t need tend to be terrible marketers and worse human beings.” – Brian Clark, ‘The Catcher in the Rye’ and the Art of Phony Marketing
While I’m defining art, let me go ahead and define marketing: It’s what we communicate that allows us to work with others. Advertising, social strategy, SEO, funnels, automation — they all need to serve that function.
Somewhere along the line, we got the idea that marketing was another word for lies. Don’t buy it.
Smart marketers don’t accept the excuse of “It’s just marketing” to hide the truth or produce crummy work that benefits no one.
Wise marketers embrace art as integral to what they do, as much as strategy and execution are.
Here are some observations I’ve made over the years about how artists work and how anyone can adopt a more artistic mindset.
1. Artists geek out over craft
“Creativity occurs in action: It is not a trait; it is something you do.” – Bert Dodson
Get a group of writers together and you’ll hear a whole lot of geeky talk about structure, language, word choice, metaphor, and the serial comma.
Art is about your unique and personal expression of the world you see around you. But you can’t express what you see and feel until you master your chosen craft.
As a content marketer, you make a living with words. Dive into the disciplines that will teach you how to stitch words together in ways you haven’t tried before.
Study poetry. Study screenwriting. Study short stories. If you’re a podcaster, take an acting class or voice lessons.
The reason an artist’s life is so interesting and rewarding is that you never stop learning. When you master your craft at one level, new levels reveal themselves. The game gets ever more complex and interesting.
Any study of creative writing will benefit you as a content marketer. You’ll learn how to show, not tell. You’ll think more carefully about word choice. And you’ll learn the nuances that make for superb storytelling.
A writing workshop can be a great start, but there are also lots of wonderful books on writing well. Here are just a couple of suggestions — this is far from a complete list.
Resources:
Stephen King’s On Writing
Samuel R. Delany’s About Writing
Christopher Vogler’s The Writer’s Journey
James N. Frey’s How to Write a Damn Good Novel
Natalie Goldberg’s Writing Down the Bones
2. Artists protect their productive time
If you pick up a book about the work habits of creative people (I’m a bit obsessed with this topic), you’ll notice something striking.
Nearly all great writers, musicians, painters, and other artists tend to work in well-defined work cycles.
They nearly always have specific times of day set aside for creative work. They protect this time with a ferocity that can border on cruelty.
Often, this time is strictly reserved for what writers call “draft” — the messy, sometimes ugly part of the creative process where we take new ideas and work through them with as much craft as we can manage.
You need to be a bit brutal about protecting this time. That’s more important than it ever was, thanks to the seductive call of so many distractions.
Because, to be honest, a lot of days, this isn’t the fun part. This is the moment when all of those lovely dreams and ideas get turned into unsatisfying reality — on the page, the canvas, or the screen.
It’s where you face the dreaded, “The words on the screen don’t sound like they did in my head.”
The only way most of us ever manage to get anything done is simply to be rather robotic about getting to work. Uninterrupted creative time needs to get blocked into your calendar. You need to defend it — against your own resistance as much as anything else.
Resources:
There are lots of excellent apps that help you defend your productive time. I like the Freedom app to protect me from my own worst habits.
Mason Currey’s book Daily Rituals: How Artists Work is a fascinating look at how different artists have used their time.
3. Artists embrace bad art
If we’re spending time every day creating something that doesn’t match our creative vision, how do we push ourselves to keep showing up?
Artists know that the way to create good art — maybe some day even great art — is to make a whole lot of bad art.
We’re looking for what painters call “brush mileage.” You’ll never be able to paint well until you pull a paintbrush through a certain amount of paint and onto a certain volume of canvas or paper.
We make good sentences by starting with awful sentences.
Writers, in my opinion, have it lucky. We can keep working on a piece until it doesn’t suck. Try that with a watercolor; you won’t be happy.
If we keep working on material that’s appropriately challenging, we’ll keep getting better. At first, your pieces may need a lot of editing time. As you mature creatively, your rewrites might get faster, but you’ll still find that genuinely good work needs the discipline of multiple rewrites.
Resources:
In my experience, there’s no substitute for a thoughtful critique of your writing. Critique groups can be helpful, if (big if) the right people are in them. A well-qualified writing teacher or freelance editor is probably the gold standard.
If that’s not in the budget for now, find a friend or fellow content creator whose writing you admire and barter in-depth critiques for a task you’re terrific at.
4. Artists seek flow
Most of us have heard of Mihaly Csikszentmihalyi’s book Flow, even if we need to refer to Google any time we have to spell his name.
It’s all about that “creative state” — the mental point where time stops and we feel pure creative focus.
For us to find flow, whether it’s in rock climbing, flower arranging, or writing, we have to keep ourselves balanced on the edge between “too hard” and “too easy.”
When it’s too hard, we’re frustrated all the time and our thoughts get cramped. It’s hard to create anything new when you’re just angry with yourself.
When it’s too easy, we either become hacks, cranking out the same tired crap, or we get bored and start to become self-destructive.
The life of an artist is about constantly looking for that edge, and climbing back onto it again and again.
Resource:
Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi
(By the way, my best sources for how to pronounce his name say “Me-high Cheek-SENT-me-high.”)
5. Artists ask a lot of questions
Craft is about how skillfully you can express an idea. Art adds interesting questions to that expression.
Craft makes the work pretty. Art makes it meaningful.
Is that the best way? Are there other options we could explore?
It truly doesn’t matter what your topic is. If you ask questions — lots of them — you’ll start to come up with interesting answers.
Questions lead us to new places. They build cathedrals and pyramids and space stations.
Resources:
Some of the most powerful questions you’ll ever answer will come from your audience. You’ll never outgrow the need to listen closely to your audience’s questions.
But in addition to those, consider these:
Why does the world look the way it does today?
What haven’t we thought of yet?
What’s standing so fully in our way that we can’t even see it?
6. Artists value pragmatism
“Creativity is a lot like happiness. It shows up when you’re thinking of something else.” – Bert Dodson
In my experience, the stereotype of the “flaky artist” who’s out of touch with reality couldn’t be further from the truth.
If your vacuum cleaner breaks? Don’t throw it into the landfill; call your artist friend. She’ll know how to rewire it, she can resolder the piece that broke off, and she’ll tweak the switch so it’s easier to use.
Of course, she may also paint it deep red with a filigree pattern of pale yellow and silver polka dots, and add a sound system.
Art presents endless opportunities for recycling, rethinking, and pragmatic problem solving.
Lots of us quit the formal practice of problem solving when we stopped doing word problems in math class. Artists solve new problems every time they sit down to work.
Artists understand that it’s not enough to have some grand idea. We have to figure out how to translate that into something other people can see or hear or touch.
Resources:
Our monthly content challenges are designed to give you pragmatic exercises to improve your craft and your creative output. You still have time to complete our creative challenge for January here:
January’s Content Excellence Challenge Prompts
And look for February’s challenges on the blog next week.
7. Artists actively seek an audience
Art begins in self-expression. But at a certain point, we have a deep desire to find an audience for our creative work.
There’s nothing wrong with making art to please yourself. It’s a satisfying way to spend your time.
But when we “go pro” — when we seek an audience — we begin to walk the tightrope between what we intend and what we actually communicate. Between our expression and how the audience sees that expression.
It’s a bit of a zen paradox.
Art is not about you. Also, art is about you.
Some art works well for a small number of people. Some art works well for millions. It’s your job as a creative professional to find the ones who get your message, then find some more people like that.
That’s why it doesn’t make you a “hack” to want to build the audience for your work. When you tell great stories, your stories become your audience’s stories. If a story is powerful enough, it picks up and walks on without you.
Resources:
Helping you find a bigger audience is one of the reasons we’re here. You can snag a juicy library of free content marketing training here, including lots of resources to help you grow your audience and community:
The Copyblogger free content marketing library
And for the rest of this month, we’ll be talking a lot about how art (and craft) will serve your work. February will be a rich month of tutorials, techniques, and inspiration to elevate your content. We’re all looking forward to seeing you in the coming weeks!
The post 7 Real-World Ways to Think and Work Like an Artist appeared first on Copyblogger.
0 notes
techscopic · 7 years
Text
Five 2018 Predictions — on GDPR, Robot Cars, AI, 5G and Blockchain
Predictions are like buses, none for ages and then several come along at once. Also like buses, they are slower than you would like and only take you part of the way. Also like buses, they are brightly coloured and full of chatter that you would rather not have in your morning commute. They are sometimes cold, and may have the remains of somebody else’s take-out happy meal in the corner of the seat. Also like buses, they are an analogy that should not be taken too far, less they lose the point. Like buses.
With this in mind, here’s my technology predictions for 2018. I’ve been very lucky to work across a number of verticals over the past couple of years, including public and private transport, retail, finance, government and healthcare — while I can’t name check every project, I’m nonetheless grateful for the experience and knowledge this has brought, which I feed into the below. I’d also like to thank my podcaster co-host Simon Townsend for allowing me to test many of these ideas.
Finally, one prediction I can’t make is whether this list will cause any feedback or debate — nonetheless, I would welcome any comments you might have, and I will endeavour to address them.
1. GDPR will be a costly, inadequate mess
Don’t get me wrong, GDPR is a really good idea. As a lawyer said to me a couple of weeks ago, it is a combination of the the UK data protection act, plus the best practices that have evolved around it, now put into law at a European level with a large fine associated. The regulations are also likely to become the basis for other countries — if you are going to trade with Europe, you might as well set it as the baseline, goes the thinking. All well and good so far.
Meanwhile, it’s an incredible, expensive (and necessary, if you’re a consumer that cares about your data rights) mountain to climb for any organisation that processes or stores your data. The deadline for compliance is May 25th, which is about as likely to be hit as I am going to finally get myself the 6-pack I wanted when I was 25.
No doubt GDPR will one day be achieved, but the fact is that it is already out of date. Notions of data aggregation and potentially toxic combinations (for example, combining credit and social records to show whether or not someone is eligible for insurance) are not just likely, but unavoidable: ‘compliant’ organisations will still be in no better place to protect the interests of their customers than currently.
The challenges, risks and sheer inadequacy of GDPR can be summed up by a single tweet sent by otherwise unknown traveller — “If anyone has a boyfriend called Ben on the Bournemouth – Manchester train right now, he’s just told his friends he’s cheating on you. Dump his ass x.” Whoever sender “@emilyshepss” or indeed, “Ben” might be, the consequences to the privacy of either cannot be handled by any data legislation currently in force.
2. Artificial Intelligence will create silos of smartness
Artificial Intelligence (AI) is a logical consequence of how we apply algorithms to data. It’s as inevitable as maths, as the ability our own brains have to evaluate and draw conclusions. It’s also subject to a great deal of hype and speculation, much of which tends to follow that old, flawed futurist assumption: that a current trend maps a linear course leading to an inevitable conclusion. But the future is not linear. Technological matters are subject to the laws of unintended consequences and of unexpected complexity: that is, the future does not follow a linear path, and every time we create something new, it causes new situations which are beyond its ability to deal with.
So, yes, what we call AI will change (and already is changing) the world. Moore’s, and associated laws are making previously impossible computations now possible, and indeed, they will become the expectation. Machine learning systems are fundamental to the idea of self-driving cars, for example; meanwhile voice, image recognition and so on are having their day. However these are still a long way from any notion of intelligence, artificial or otherwise.
So, yes, absolutely look at how algorithms can deliver real-time analysis, self-learning rules and so on. But look beyond the AI label, at what a product or service can actually do. You can read Gigaom’s research report on where AI can make a difference to the enterprise, here.
In most cases, there will be a question of scope: a system that can save you money on heating by ‘learning’ the nature of your home or data centre, has got to be a good thing for example. Over time we shall see these create new types of complexity, as we look to integrate individual silos of smartness (and their massive data sets) — my prediction is that such integration work will keep us busy for the next year or so, even as learning systems continue to evolve.
3. 5G will become just another expectation
Strip away the techno-babble around 5G and we have a very fast wireless networking protocol designed to handle many more devices than currently — it does this, in principle, by operating at higher frequencies, across shorter distances than current mobile masts (so we’ll need more of them, albeit in smaller boxes). Nobody quite knows how the global roll-out of 5G will take place — questions like who should pay for it will pervade, even though things are clearer than they were. And so on and so on.
But when all’s said and done, it will set the baseline for whatever people use it for, i.e. everything they possibly can. Think 4K video calls, in fact 4K everything, and it’s already not hard to see how anything less than 5G will come as a disappointment. Meanwhile every device under the sun will be looking to connect to every other, exchanging as much data as it possibly can. The technology world is a strange one, with massive expectations being imposed on each layer of the stack without any real sense of needing to take responsibility.
We’ve seen it before. The inefficient software practices of 1990’s Microsoft drove the need for processor upgrades and led Intel to a healthy profit, illustrating the vested interests of the industry to make the networking and hardware platforms faster and better. We all gain as a result, if ‘gain’ can be measured in terms of being able to see your gran in high definition on a wall screen from the other side of the world. But after the hype, 5G will become just another standard release, a way marker on the road to techno-utopia.
On the upside, it may lead to a simpler networking infrastructure. More of a hope than a prediction would be the general adoption of some kind of mesh integration between Wifi and 5G, taking away the handoff pain for both people, and devices, that move around. There will always be a place for multiple standards (such as the energy-efficient Zigbee for IoT) but 5G’s physical architecture, coupled with software standards like NFV, may offer a better starting point than the current, proprietary-mast-based model.
4. Attitudes to autonomous vehicles will normalize
The good news is, car manufacturers saw this coming. They are already planning for that inevitable moment, when public perception goes from, “Who’d want robot cars?” to “Why would I want to own a car?” It’s a familiar phenomenon, an almost 1984-level of doublethink where people go from one mindset to another seemingly overnight, without noticing and in some cases, seemingly disparaging the characters they once were.  We saw it with personal computers, with mobile phones, with flat screen TVs — in the latter case, the the world went from “nah, thats never going to happen” to recycling sites being inundated with perfectly usable screens (and a wave of people getting huge cast-off tellies).
And so, we will see over the next year or so, self-driving vehicles hit our roads. What drives this phenomenon is simple: we know, deep down, that robot cars are safer — not because they are inevitably, inherently safe, but because human drivers are inevitably, inherently dangerous. And autonomous vehicles will get safer still. And are able to pick us up at 3 in the morning and take us home.
The consequences will be fascinating to watch. First that attention will increasingly turn to brands — after all, if you are going to go for a drive, you might as well do so in comfort, right? We can also expect to see a far more varied range of wheeled transport (and otherwise — what’s wrong with the notion of flying unicorn deliveries?) — indeed, with hybrid forms, the very notion of roads is called into question.
There will be data, privacy, security and safety ramifications that need to be dealt with — consider the current ethical debate between leaving young people without taxis late at night, versus the possible consequences of sharing a robot Uber with a potential molester. And I must recall a very interesting conversation with my son, about who would get third or fourth dibs at the autonomous vehicle ferrying drunken revellers (who are not always the cleanliest of souls) to their beds.
Above all, business models will move from physical to virtual, from products to services. The industry knows this, variously calling vehicles ‘tin boxes on wheels’ while investing in car sharing, delivery and other service-based models. Of course (as Apple and others have shown), good engineering continues to command a premium even in the service-based economy: competition will come from Tesla as much as Uber, or whatever replaces its self-sabotaging approach to world domination.
Such changes will take time but in the short term, we can fully expect a mindset shift from the general populace.
5. When Bitcoins collapse, blockchains will pervade
The concept that “money doesn’t actually exist” can be difficult to get across, particularly as it makes such a difference to the lives of, well, everybody. Money can buy health, comfort and a good meal; it can also deliver representations of wealth, from high street bling to mediterranean gin palaces. Of course money exists, I’m holding some in my hand, says anyone who wants to argue against the point.
Yet, still, it doesn’t. It is a mathematical construct originally construed to simplify the exchange of value, to offer persistence to an otherwise transitory notion. From a situation where you’d have to prove whether you gave the chap some fish before he’d give you that wood he offered, you can just take the cash and buy wood wherever you choose. It’s not an accident of speech that pond notes still say, “I promise to pay the bearer on demand…”
While original currencies may have been teeth or shells (happy days if you happened to live near a beach), they moved to metals in order to bring some stability in a rather dodgy market. Forgery remains an enormous problem in part because we maintain a belief that money exists, even though it doesn’t. That dodgy-looking coin still spends, once it is part of the system.
And so to the inexorable rise of Bitcoin, which has emerged from nowhere to become a global currency — in much the same way as the dodgy coin, it is accepted simply because people agree to use it in a transaction. Bitcoin has a chequered reputation, probably unfairly given that our traditional dollars and cents are just as likely to be used for gun-running or drug dealing as any virtual dosh. It’s also a bubble that looks highly likely to burst, and soon — no doubt some pundits will take that as a proof point of the demise of cryptocurrency.
Their certainty may be premature. Not only will Bitcoin itself pervade (albeit at a lower valuation), but the genie is already out of the bottle as banks and others experiment with the economic models made possible by “distributed ledger” architectures such as The Blockchain, i.e. the one supporting Bitcoin. Such models are a work in progress: the idea that a single such ledger can manage all the transactions in the world (financial and otherwise) is clearly flawed.
But blockchains, in general, hold a key as they deal with that single most important reason why currency existed in the first place — to prove a promise. This principle holds in areas way beyond money, or indeed, value exchange — food and pharmaceutical, art and music can all benefit from knowing what was agreed or planned, and how it took place. Architectures will evolve (for example with sidechains) but the blockchain principle can apply wherever the risk of fraud could also exist, which is just about everywhere.
6. The world will keep on turning
There we have it. I could have added other things — for example, there’s a high chance that we will see another major security breach and/or leak; augmented reality will have a stab at the mainstream; and so on. I’d also love to see a return to data and facts on the world’s political stage, rather than the current tub-thumping and playing fast and loose with the truth. I’m keen to see breakthroughs in healthcare from IoT, I also expect some major use of technology that hadn’t been considered arrive, enter the mainstream and become the norm — if I knew what it was, I’d be a very rich man. Even if money doesn’t exist.
Truth is, and despite the daily dose of disappointment that comes with reading the news, these are exciting times to be alive. 2018 promises to be a year as full of innovation as previous years, with all the blessings and curses that it brings. As Isaac Asimov once wrote, “An atom-blaster is a good weapon, but it can point both ways.”
On that, and with all it brings, it only remains to wish the best of the season, and of 2018 to you and yours. All the best!
  Photo credit: Birmingham Mail
Five 2018 Predictions — on GDPR, Robot Cars, AI, 5G and Blockchain syndicated from http://ift.tt/2wBRU5Z
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